http://scaryideas.com/content/106/ http://scaryideas.com/content/106. http://scaryideas.com/content/106 http://scaryideas.com/t/106.jpg Tuna : Be Kind To Your Stomach 2009-09-16T12:48:12+02:00 Tuna advertising 30 http://scaryideas.com/content/117/ http://scaryideas.com/content/117. http://scaryideas.com/content/117 http://scaryideas.com/t/117.jpg A.R.T. Studios : Best Crunch Sound Ever 2009-09-16T12:42:46+02:00 A.R.T. Studios advertising 30 http://scaryideas.com/content/26520/ http://scaryideas.com/content/26520. http://scaryideas.com/content/26520 http://scaryideas.com/t/26520.jpg Norte Beer : With / Without It’s the year 2011 and digital cameras, cell phones, and the evolution of social networks have made our lives open for all to see. This often puts the reputation and integrity of individuals at risk, especially when photos are taken at night, in bars and clubs. That’s why Norte Beer has created the first intelligent beer cooler, which not only keeps your beer at the ideal temperature, but can also detect camera and cell phone flashes, reflecting back a powerful flash that instantly destroys the photo. Thanks to its 4 sensors and 4 flashes, the cooler is able to give 360-degree protection, keeping anyone nearby safe from the threat of cameras and social network tagging. 2011-12-01T14:16:49+01:00 Norte Beer advertising 30 http://scaryideas.com/content/1482/ http://scaryideas.com/content/1482. http://scaryideas.com/content/1482 http://scaryideas.com/t/1482.jpg Agent Provocateur : Proof - Kylie Minogue 2010-04-23T10:29:45+02:00 Agent Provocateur advertising 30 http://scaryideas.com/content/15919/ http://scaryideas.com/content/15919. http://scaryideas.com/content/15919 http://scaryideas.com/t/15919.jpg McDonald's : Check This LeBron James and Dwight Howard duel for a Big Mac and fries. Larry Bird steals the show. 2010-02-13T20:47:41+01:00 McDonald's advertising 30 http://scaryideas.com/content/8053/ http://scaryideas.com/content/8053. http://scaryideas.com/content/8053 http://scaryideas.com/t/8053.jpg Spike TV : Darth Vader plays golf 2009-06-19T09:46:21+02:00 Spike TV advertising 30 http://scaryideas.com/content/8868/ http://scaryideas.com/content/8868. http://scaryideas.com/content/8868 http://scaryideas.com/t/8868.jpg jobsintown.de : Screensaver Life's too short for the wrong job 2010-06-21T15:41:21+02:00 jobsintown.de advertising 30 http://scaryideas.com/content/17570/ http://scaryideas.com/content/17570. http://scaryideas.com/content/17570 http://scaryideas.com/t/17570.jpg Santander Bank : Hair Conditioner A very creative campaing for the firm "Santander Rio" Art direction for Jonathan Gurvit on a production of El I.E.(internal excitation) Studios. 2010-05-10T18:25:40+02:00 Santander Bank advertising 30 http://scaryideas.com/content/14475/ http://scaryideas.com/content/14475. http://scaryideas.com/content/14475 http://scaryideas.com/t/14475.jpg Independence Cigars : Rolled With Love - 2 [NSFW] 2009-11-10T10:46:20+01:00 Independence Cigars advertising 30 http://scaryideas.com/content/10225/ http://scaryideas.com/content/10225. http://scaryideas.com/content/10225 http://scaryideas.com/t/10225.jpg Samsung : Extreme Sheep LED Art 2010-10-13T16:31:57+02:00 Samsung advertising 30 http://scaryideas.com/content/20094/ http://scaryideas.com/content/20094. http://scaryideas.com/content/20094 http://scaryideas.com/t/20094.jpg AT&T : Rethink Possible-Paper Dolls AT&T recently created a new commercial to emphasize how the companyâs network keeps customers connected to loved ones, even when faced with great distance. This beautifully shot advertisement features a lonely AT&T paper doll as he travels through the airport and spends the night in a motel. He remains alone until dialing home using the AT&T network to become instantly connected to his family, which is symbolized by the chain to AT&T paper dolls that appear to attach him to his wife and children when he makes the call. 2010-10-14T09:41:09+02:00 AT&T advertising 30 http://scaryideas.com/content/11623/ http://scaryideas.com/content/11623. http://scaryideas.com/content/11623 http://scaryideas.com/t/11623.jpg OTP Bank : Motion 2009-06-19T09:48:37+02:00 OTP Bank advertising 30 http://scaryideas.com/content/10589/ http://scaryideas.com/content/10589. http://scaryideas.com/content/10589 http://scaryideas.com/t/10589.jpg Philips : Carousel Created for Tribal DDB, Amsterdam, the interactive campaign -- which launches today at www.cinema.philips.com -- promotes Philips� latest entrant into the television market, the CINEMA 21:9. Since the television�s 21:9 frame lends itself so readily to film, Tribal DDB, Amsterdam commissioned Stink Digital to create a piece of filmed content that could hold its own with Hollywood�s best. Stink Digital director Adam Berg responded with an idea for an epic �frozen moment� cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass, bullet casings and money. The film, titled Carousel, is the centrepiece of the project. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to �spin� through the film�s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the project�s biggest and most ambitious production challenges. Other details of the online execution play off the cinematic theme; the microsite�s loader doubles as a credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer. All aspects of the production, from the film shoot to web design and development, were conducted by Stink Digital and Tribal DDB Amsterdam. 2009-09-18T16:09:21+02:00 Philips advertising 30 http://scaryideas.com/content/10741/ http://scaryideas.com/content/10741. http://scaryideas.com/content/10741 http://scaryideas.com/t/10741.jpg jetBlue : Seat Monster 2009-06-22T09:32:31+02:00 jetBlue advertising 30 http://scaryideas.com/content/10764/ http://scaryideas.com/content/10764. http://scaryideas.com/content/10764 http://scaryideas.com/t/10764.jpg Mercedes-Benz E-class : Dreams Will Have To Wait New Mercedez-Benz E-Class Attention Assist (security item) to keep driver awake and alert. Dreams will have to wait. 2009-06-18T09:32:39+02:00 Mercedes-Benz E-class advertising 30 http://scaryideas.com/content/11593/ http://scaryideas.com/content/11593. http://scaryideas.com/content/11593 http://scaryideas.com/t/11593.jpg Sixt rent-a-car : Johannes Heesters-Case The entertainment legend Johannes Heesters is getting behind the wheel for Sixt AG, Germany�s leading car rental company and international provider of high-quality mobility services. In a new ad, �Jopie� Heesters, aged 104, shows off some breathtaking driving moves in a powerful Sixt convertible. The video advertises the wide-ranging mobility services offered by Sixt Leasing AG. Heesters, a well-known singer and show star, thunders through the streets of Berlin with four cylinders raring under the bonnet � and a top hat for style � demonstrating spectacular braking manoeuvres, daring reversing and racy burnouts along the way. But he still remains true to his unmistakable style, clad in elegant evening wear throughout. 21 year old Gina Lisa aka �Germany�s Next Topmodel�, sporting a revealing leopard print dress, is also unable to resist Heesters� charm. At the end of the ad both give a performance of Heesters� classic folk hit �Ich brauche keine Millionen� with special new Sixt lyrics, and then speed away into the distance. 2009-06-18T09:35:39+02:00 Sixt rent-a-car advertising 30 http://scaryideas.com/content/10765/ http://scaryideas.com/content/10765. http://scaryideas.com/content/10765 http://scaryideas.com/t/10765.jpg The UPS Store : Circus Notes on The UPS Store �Gladiator� and �Circus� from Psyop: The brief from agency was to make worlds out of cardboard that felt simultaneously epic and handmade. We were also given the task of creating characters and environments that looked truly hand crafted with the caveat that everything must always be made of cardboard. We worked collaboratively on a series of scripts in order to finesse the story and craft these worlds. One challenge we faced was creating a fully cardboard world that could feasibly have been created in a sound stage by stop motion animators. Each character had to be broken apart and looked at from the standpoint that if we were to create this in reality, how would they be built to allow the animators to have the full range of motion required. We didn't want the characters to look "CG", so we tried to not cheat by using tricks in 3D. This forced us to approach character setup with some additional boundaries that in some ways made setup easier, but in others forced to us to become more like mechanical engineers and really focus on the details of believable mechanics. The geometry we created was also another challenge. 99.9% of the corrugation you see is modeled. We really focused on keeping the details in the model and to not rely on texturing tricks. This posed a challenge for our machines and our modelers. Without running on x64 machines and operating systems we wouldn't have been able to approach the project this way. Even still, we pushed Maya to the limits on what it can handle in a scene at once due to our geometry polygon counts being so high. It also pushed how much corrugation our modelers were able to handle before cracking mentally. Giving our geometry a "messed up" look without going too far was also a challenge. If we kept the geometry too clean, it ended up looking too CG. Psyop Creative Director, Eben Mears, kept referencing lasagna noodles whenever he saw corrugation that was too clean in dailies. On the other hand, if we pushed it too far our cardboard ended up looking like it came out of the garbage so we had to walk a fine line between the two. By keeping these details in the model, we didn't have to worry about getting nice details in model close-ups, shadow effects, or textural detail in lighting and shading. What we saw is what we were going to get in render, and that allowed us a lot more creativity up front. As with most projects, the hardest part was fitting an epic tale into 25 seconds. All of the scripts read like short films and we worked hard to tell these stories in a visually powerful way but within a tight time frame. Beyond this, the design of the worlds and characters in each spot was intense. It�s an interesting struggle to design everything out of cardboard and make it look and feel �real�. Our use of corrugation and texture, plus the thought that went into the rigging of the characters was an epic struggle in and of itself. 2009-06-22T09:29:41+02:00 The UPS Store advertising 30 http://scaryideas.com/content/11656/ http://scaryideas.com/content/11656. http://scaryideas.com/content/11656 http://scaryideas.com/t/11656.jpg The UPS Store : Gladiator Notes on The UPS Store �Gladiator� and �Circus� from Psyop: The brief from agency was to make worlds out of cardboard that felt simultaneously epic and handmade. We were also given the task of creating characters and environments that looked truly hand crafted with the caveat that everything must always be made of cardboard. We worked collaboratively on a series of scripts in order to finesse the story and craft these worlds. One challenge we faced was creating a fully cardboard world that could feasibly have been created in a sound stage by stop motion animators. Each character had to be broken apart and looked at from the standpoint that if we were to create this in reality, how would they be built to allow the animators to have the full range of motion required. We didn't want the characters to look "CG", so we tried to not cheat by using tricks in 3D. This forced us to approach character setup with some additional boundaries that in some ways made setup easier, but in others forced to us to become more like mechanical engineers and really focus on the details of believable mechanics. The geometry we created was also another challenge. 99.9% of the corrugation you see is modeled. We really focused on keeping the details in the model and to not rely on texturing tricks. This posed a challenge for our machines and our modelers. Without running on x64 machines and operating systems we wouldn't have been able to approach the project this way. Even still, we pushed Maya to the limits on what it can handle in a scene at once due to our geometry polygon counts being so high. It also pushed how much corrugation our modelers were able to handle before cracking mentally. Giving our geometry a "messed up" look without going too far was also a challenge. If we kept the geometry too clean, it ended up looking too CG. Psyop Creative Director, Eben Mears, kept referencing lasagna noodles whenever he saw corrugation that was too clean in dailies. On the other hand, if we pushed it too far our cardboard ended up looking like it came out of the garbage so we had to walk a fine line between the two. By keeping these details in the model, we didn't have to worry about getting nice details in model close-ups, shadow effects, or textural detail in lighting and shading. What we saw is what we were going to get in render, and that allowed us a lot more creativity up front. As with most projects, the hardest part was fitting an epic tale into 25 seconds. All of the scripts read like short films and we worked hard to tell these stories in a visually powerful way but within a tight time frame. Beyond this, the design of the worlds and characters in each spot was intense. It�s an interesting struggle to design everything out of cardboard and make it look and feel �real�. Our use of corrugation and texture, plus the thought that went into the rigging of the characters was an epic struggle in and of itself. 2009-06-22T09:31:10+02:00 The UPS Store advertising 30 http://scaryideas.com/content/10772/ http://scaryideas.com/content/10772. http://scaryideas.com/content/10772 http://scaryideas.com/t/10772.jpg ECPAT : Fight Against Child Cyber Pornography 2009-06-19T09:50:32+02:00 ECPAT advertising 30 http://scaryideas.com/content/10773/ http://scaryideas.com/content/10773. http://scaryideas.com/content/10773 http://scaryideas.com/t/10773.jpg Schweppes : Parking Ticket 2009-06-30T09:24:48+02:00 Schweppes advertising 30 http://scaryideas.com/content/10774/ http://scaryideas.com/content/10774. http://scaryideas.com/content/10774 http://scaryideas.com/t/10774.jpg Schweppes : Post Office 2009-06-30T09:25:29+02:00 Schweppes advertising 30 http://scaryideas.com/content/11850/ http://scaryideas.com/content/11850. http://scaryideas.com/content/11850 http://scaryideas.com/t/11850.jpg Skoda : Sides 2009-06-30T09:27:56+02:00 Skoda advertising 30 http://scaryideas.com/content/11624/ http://scaryideas.com/content/11624. http://scaryideas.com/content/11624 http://scaryideas.com/t/11624.jpg Greeneffect.com : Butterflies 2009-06-19T09:52:20+02:00 Greeneffect.com advertising 30 http://scaryideas.com/content/10866/ http://scaryideas.com/content/10866. http://scaryideas.com/content/10866 http://scaryideas.com/t/10866.jpg Bontrust Finance : Increase In Currency (Money love) Andreas Pohl, Creative Director, Optix When the agency came to us with the idea to show the increase of money on the international market in connection with some kind of sexual relation, we were very enthusiastic. No doubt, we had to do this! The goal was to create a world completely made out of banknotes and explicit characters that stood for themselves. So we spent many days and nights doing a lot of research finding the right objects such as furniture, buildings, bridges, certain landscapes, clothes, etc. This procedure was followed by style frames in 2D to evoke the right feeling, tone and look for the film while having a special �origami look� in the back of our minds. After we were done creating rough animatics, we could start to fine tune our characters, as well as the different scenarios of the spot. Our final task was to blend all the scenes, camera tracks and sounds together. All characters (Lincoln, Mao and the unknown lady) were created as 3D characters in Softimage XSI. Therefore, our designing team engaged in a lot of �origami studying.� To get used to the technique, we spent a lot of time with uncountable folding sessions. We took dollar and pound notes and folded Origami figures until our hands bled. Then we were able to start with the digital modeling. Each character received an individual animation rig. With this digital skeleton we defined positions, rotations as well as the movements of the particulars. 2009-06-23T09:17:48+02:00 Bontrust Finance advertising 30 http://scaryideas.com/content/10894/ http://scaryideas.com/content/10894. http://scaryideas.com/content/10894 http://scaryideas.com/t/10894.jpg McDonald's : No Fry Left Behind 2011-02-02T09:43:22+01:00 McDonald's advertising 30 http://scaryideas.com/content/11040/ http://scaryideas.com/content/11040. http://scaryideas.com/content/11040 http://scaryideas.com/t/11040.jpg Honda Insight Hybrid : Multiplicity The 2:20 video entitled "Multiplicity" was produced as an interactive tour of the Insight to exclusively be featured at www.honda.com/Insight. The project went live on the site on 4/10. 2009-06-23T09:19:48+02:00 Honda Insight Hybrid advertising 30 http://scaryideas.com/content/11694/ http://scaryideas.com/content/11694. http://scaryideas.com/content/11694 http://scaryideas.com/t/11694.jpg Xbox : Go Go Break Steady - Crossword This campaign was created to inform gamers about the XBox Live Arcade game titled 'Go! Go! Break Steady'. We held auditions in Toronto, Canada for B-Boys and B-Girls to come down and showoff their skills. They thought they were in for a regular audition �they had no idea what was about to happen. 2009-06-23T09:21:47+02:00 Xbox advertising 30 http://scaryideas.com/content/11166/ http://scaryideas.com/content/11166. http://scaryideas.com/content/11166 http://scaryideas.com/t/11166.jpg Ilta-Sanomat : The Way It Was Meant To Be 2009-06-23T09:28:40+02:00 Ilta-Sanomat advertising 30 http://scaryideas.com/content/11698/ http://scaryideas.com/content/11698. http://scaryideas.com/content/11698 http://scaryideas.com/t/11698.jpg Audi : Oil Parade 2009-06-23T09:30:50+02:00 Audi advertising 30 http://scaryideas.com/content/11257/ http://scaryideas.com/content/11257. http://scaryideas.com/content/11257 http://scaryideas.com/t/11257.jpg Orange TV : Vampires 2009-06-10T17:23:29+02:00 Orange TV advertising 30 http://scaryideas.com/content/11282/ http://scaryideas.com/content/11282. http://scaryideas.com/content/11282 http://scaryideas.com/t/11282.jpg Pepsi : Pepsi Throwback - Pet rock 2009-06-11T15:02:24+02:00 Pepsi advertising 30 http://scaryideas.com/content/11283/ http://scaryideas.com/content/11283. http://scaryideas.com/content/11283 http://scaryideas.com/t/11283.jpg Pepsi : Pepsi Throwback - 8 Track 2009-06-11T15:02:43+02:00 Pepsi advertising 30 http://scaryideas.com/content/11284/ http://scaryideas.com/content/11284. http://scaryideas.com/content/11284 http://scaryideas.com/t/11284.jpg Pepsi : Pepsi Throwback - Owl 2009-06-11T15:02:56+02:00 Pepsi advertising 30 http://scaryideas.com/content/11285/ http://scaryideas.com/content/11285. http://scaryideas.com/content/11285 http://scaryideas.com/t/11285.jpg Pepsi : Pepsi Throwback - Polaroid Camera 2009-06-11T15:03:08+02:00 Pepsi advertising 30 http://scaryideas.com/content/11286/ http://scaryideas.com/content/11286. http://scaryideas.com/content/11286 http://scaryideas.com/t/11286.jpg Pepsi : Pepsi Throwback - TV 2009-06-11T15:03:21+02:00 Pepsi advertising 30 http://scaryideas.com/content/11287/ http://scaryideas.com/content/11287. http://scaryideas.com/content/11287 http://scaryideas.com/t/11287.jpg Pepsi : Pepsi Throwback - Disco Ball 2009-06-11T15:03:33+02:00 Pepsi advertising 30 http://scaryideas.com/content/11288/ http://scaryideas.com/content/11288. http://scaryideas.com/content/11288 http://scaryideas.com/t/11288.jpg Pepsi : Pepsi Throwback - Fondue Pot 2009-06-11T15:03:45+02:00 Pepsi advertising 30 http://scaryideas.com/content/11289/ http://scaryideas.com/content/11289. http://scaryideas.com/content/11289 http://scaryideas.com/t/11289.jpg Pepsi : Pepsi Throwback - Lava Lamp 2009-06-11T15:03:57+02:00 Pepsi advertising 30 http://scaryideas.com/content/11290/ http://scaryideas.com/content/11290. http://scaryideas.com/content/11290 http://scaryideas.com/t/11290.jpg Pepsi : Pepsi Throwback - Roller Skates 2009-06-11T15:04:09+02:00 Pepsi advertising 30 http://scaryideas.com/content/11294/ http://scaryideas.com/content/11294. http://scaryideas.com/content/11294 http://scaryideas.com/t/11294.jpg Orange TV : Gladiators 2009-06-10T17:28:54+02:00 Orange TV advertising 30 http://scaryideas.com/content/11295/ http://scaryideas.com/content/11295. http://scaryideas.com/content/11295 http://scaryideas.com/t/11295.jpg Orange TV : Alien 2009-06-10T17:27:57+02:00 Orange TV advertising 30 http://scaryideas.com/content/11297/ http://scaryideas.com/content/11297. http://scaryideas.com/content/11297 http://scaryideas.com/t/11297.jpg Movistar : Mail (Messenger) 2009-06-10T17:26:51+02:00 Movistar advertising 30 http://scaryideas.com/content/11298/ http://scaryideas.com/content/11298. http://scaryideas.com/content/11298 http://scaryideas.com/t/11298.jpg Peugeot : Peugeot 3008 - Beautiful Day 2009-06-10T17:14:13+02:00 Peugeot advertising 30 http://scaryideas.com/content/11309/ http://scaryideas.com/content/11309. http://scaryideas.com/content/11309 http://scaryideas.com/t/11309.jpg Mobypicture : Shoot 'n Share 2009-06-10T17:17:02+02:00 Mobypicture advertising 30 http://scaryideas.com/content/11310/ http://scaryideas.com/content/11310. http://scaryideas.com/content/11310 http://scaryideas.com/t/11310.jpg General Motors : Reinvention 2009-06-10T17:13:06+02:00 General Motors advertising 30 http://scaryideas.com/content/11316/ http://scaryideas.com/content/11316. http://scaryideas.com/content/11316 http://scaryideas.com/t/11316.jpg TimeOut Amsterdam : You 2009-06-10T17:11:12+02:00 TimeOut Amsterdam advertising 30 http://scaryideas.com/content/11317/ http://scaryideas.com/content/11317. http://scaryideas.com/content/11317 http://scaryideas.com/t/11317.jpg Strongbow : Bowtime 2009-06-23T14:16:52+02:00 Strongbow advertising 30 http://scaryideas.com/content/11325/ http://scaryideas.com/content/11325. http://scaryideas.com/content/11325 http://scaryideas.com/t/11325.jpg Volkswagen : VW Touran - The Scream / Cry 2009-06-10T17:08:03+02:00 Volkswagen advertising 30 http://scaryideas.com/content/11326/ http://scaryideas.com/content/11326. http://scaryideas.com/content/11326 http://scaryideas.com/t/11326.jpg Ford : Kinetic Design Ford's "Kinetic Design" philosophy means that a car looks as if it's moving, even if it's not. - by Ogilvy 2009-06-10T17:06:51+02:00 Ford advertising 30 http://scaryideas.com/content/11334/ http://scaryideas.com/content/11334. http://scaryideas.com/content/11334 http://scaryideas.com/t/11334.jpg Microsoft : Bing - Manifesto 2009-06-10T17:05:13+02:00 Microsoft advertising 30 http://scaryideas.com/content/11349/ http://scaryideas.com/content/11349. http://scaryideas.com/content/11349 http://scaryideas.com/t/11349.jpg Lous Vuitton : Some journeys change mankind forever (teaser) To mark the 40th anniversary of Apollo 11s landing on the moon, Louis Vuitton is taking viewers on a Journey Beyond. Its a journey unlike any other. Launch July 2, 2009 on www.louisvuittonjourneys.com. 2009-06-10T17:09:37+02:00 Lous Vuitton advertising 30 http://scaryideas.com/content/11350/ http://scaryideas.com/content/11350. http://scaryideas.com/content/11350 http://scaryideas.com/t/11350.jpg Ikea : Home 2009-06-10T16:53:50+02:00 Ikea advertising 30 http://scaryideas.com/content/11461/ http://scaryideas.com/content/11461. http://scaryideas.com/content/11461 http://scaryideas.com/t/11461.jpg Kraft Oreo Cookies : Magnetism Oreo. Milk�s favorite cookie. Oreo is Milk's favorite cookie, and for many years friends and families have enjoyed sharing moments of 'childlike delight' together over Oreo cookies and milk. Reminding consumers of the special, one-of-a-kind connection between Oreo cookies and milk reminds them of the delightful experiences they can enjoy by sitting down to 'twist, lick and dunk' their Oreo cookies together. In the ad, the connection between Oreo cookies and milk is showcased by taking it right to its 'source' --- through this boy's fun, clever interaction with the cow and its udder, the 'Magnetism' that draws Oreo cookies and milk together is celebrated in a unique and distinctly surprising way. The ad showcases a strength of connection that could only be created by one cookie... Milk's favorite cookie, Oreo. 2009-06-11T17:16:23+02:00 Kraft Oreo Cookies advertising 30 http://scaryideas.com/content/11351/ http://scaryideas.com/content/11351. http://scaryideas.com/content/11351 http://scaryideas.com/t/11351.jpg Dream Job : Massage Therapist 2009-06-10T16:51:31+02:00 Dream Job advertising 30 http://scaryideas.com/content/11364/ http://scaryideas.com/content/11364. http://scaryideas.com/content/11364 http://scaryideas.com/t/11364.jpg Mercedes-Benz : E-Class Coupe - Beauty (making of) Why car commercials, especially those from Mercedes-Benz are so good, this ad will show you. 2009-06-10T16:49:43+02:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/11365/ http://scaryideas.com/content/11365. http://scaryideas.com/content/11365 http://scaryideas.com/t/11365.jpg Nestle : Nestle Allen's Lollies - Smiles 2009-06-10T16:52:33+02:00 Nestle advertising 30 http://scaryideas.com/content/11366/ http://scaryideas.com/content/11366. http://scaryideas.com/content/11366 http://scaryideas.com/t/11366.jpg Instru Optiikka Oy/Instrumentarium : Markus It's a story from TWBA\PHS Helsinki about a man who takes the same tram everyday, but because of his bad eye-glasses he totally misses a beautiful lady who is interested in him. An optician travelling in the same tram notices the situation and decides to help the man. The man gets a new pair of glasses and the next time on the tram, sees clearly also to the back of the tram. He sees a beautiful lady - who is actually a different person than the viewer would expect. Thanks to the caring optician, they fall in love and live happily ever after. 2009-06-10T16:48:35+02:00 Instru Optiikka Oy/Instrumentarium advertising 30 http://scaryideas.com/content/11464/ http://scaryideas.com/content/11464. http://scaryideas.com/content/11464 http://scaryideas.com/t/11464.jpg Nescafe : Nescafe Cappuccino - The Spa 2009-06-11T17:18:57+02:00 Nescafe advertising 30 http://scaryideas.com/content/11463/ http://scaryideas.com/content/11463. http://scaryideas.com/content/11463 http://scaryideas.com/t/11463.jpg Liberty Mutual : He Was Racing 2009-06-11T16:37:04+02:00 Liberty Mutual advertising 30 http://scaryideas.com/content/11391/ http://scaryideas.com/content/11391. http://scaryideas.com/content/11391 http://scaryideas.com/t/11391.jpg Audi : Audi Q5 - Bicycle 2009-06-10T16:47:16+02:00 Audi advertising 30 http://scaryideas.com/content/11392/ http://scaryideas.com/content/11392. http://scaryideas.com/content/11392 http://scaryideas.com/t/11392.jpg Stella Artois : Pirate Paper Boat 2009-06-10T16:46:12+02:00 Stella Artois advertising 30 http://scaryideas.com/content/11404/ http://scaryideas.com/content/11404. http://scaryideas.com/content/11404 http://scaryideas.com/t/11404.jpg World Blood Donor Day : Little Prick "Don't be put off by a little prick" 2009-06-10T16:41:20+02:00 World Blood Donor Day advertising 30 http://scaryideas.com/content/11465/ http://scaryideas.com/content/11465. http://scaryideas.com/content/11465 http://scaryideas.com/t/11465.jpg Home Office : Street Dares (Know Your Limits) A bloke in a checked shirt takes to the streets and asks passers-by to do various things for him, including singing offensive songs at girls; chanting Oh-lay, oh-lay oh-lay oh-lay; playing with a shopping trolley and a traffic cone; pissing in the street; pouring sick over themselves and in their hair; fighting, etc. The presenter is John Luke Roberts. http://wouldyou.direct.gov.uk/ 2009-06-11T17:23:36+02:00 Home Office advertising 30 http://scaryideas.com/content/11412/ http://scaryideas.com/content/11412. http://scaryideas.com/content/11412 http://scaryideas.com/t/11412.jpg Cadbury : Cadbury Caramilk - Modern Dance The Caramilk secret revealed in the form of modern dance 2009-06-10T16:33:54+02:00 Cadbury advertising 30 http://scaryideas.com/content/11414/ http://scaryideas.com/content/11414. http://scaryideas.com/content/11414 http://scaryideas.com/t/11414.jpg Microsoft : Deployment 2009-06-10T16:24:09+02:00 Microsoft advertising 30 http://scaryideas.com/content/11415/ http://scaryideas.com/content/11415. http://scaryideas.com/content/11415 http://scaryideas.com/t/11415.jpg Microsoft : Showdown 2009-06-10T16:22:05+02:00 Microsoft advertising 30 http://scaryideas.com/content/11466/ http://scaryideas.com/content/11466. http://scaryideas.com/content/11466 http://scaryideas.com/t/11466.jpg VisitLasVegas.com : Chinchilli Day 2009-06-11T17:26:09+02:00 VisitLasVegas.com advertising 30 http://scaryideas.com/content/11421/ http://scaryideas.com/content/11421. http://scaryideas.com/content/11421 http://scaryideas.com/t/11421.jpg OTRIVIN : Save Tissues for tears 2009-06-10T15:15:20+02:00 OTRIVIN advertising 30 http://scaryideas.com/content/11425/ http://scaryideas.com/content/11425. http://scaryideas.com/content/11425 http://scaryideas.com/t/11425.jpg Toyota : Toyota Prius - MPG 2009-06-10T15:05:23+02:00 Toyota advertising 30 http://scaryideas.com/content/11423/ http://scaryideas.com/content/11423. http://scaryideas.com/content/11423 http://scaryideas.com/t/11423.jpg Washington Lottery : Dog 2009-06-10T15:13:59+02:00 Washington Lottery advertising 30 http://scaryideas.com/content/11424/ http://scaryideas.com/content/11424. http://scaryideas.com/content/11424 http://scaryideas.com/t/11424.jpg Apple : iPhone 3Gs - Break In 2009-06-10T15:12:10+02:00 Apple advertising 30 http://scaryideas.com/content/11467/ http://scaryideas.com/content/11467. http://scaryideas.com/content/11467 http://scaryideas.com/t/11467.jpg Toyota : Flying Fox 2009-06-11T17:28:39+02:00 Toyota advertising 30 http://scaryideas.com/content/11468/ http://scaryideas.com/content/11468. http://scaryideas.com/content/11468 http://scaryideas.com/t/11468.jpg Iraq and Afghanistan Veterans of America (IAVA) : Signs 2009-06-11T17:38:01+02:00 Iraq and Afghanistan Veterans of America (IAVA) advertising 30 http://scaryideas.com/content/11432/ http://scaryideas.com/content/11432. http://scaryideas.com/content/11432 http://scaryideas.com/t/11432.jpg Santander : Scalextrix 2009-06-10T14:55:55+02:00 Santander advertising 30 http://scaryideas.com/content/11433/ http://scaryideas.com/content/11433. http://scaryideas.com/content/11433 http://scaryideas.com/t/11433.jpg Black Ram Whiskey : The Legend 2009-06-10T10:16:45+02:00 Black Ram Whiskey advertising 30 http://scaryideas.com/content/11469/ http://scaryideas.com/content/11469. http://scaryideas.com/content/11469 http://scaryideas.com/t/11469.jpg Panasonic : Lumix - Climber 2009-06-11T17:33:04+02:00 Panasonic advertising 30 http://scaryideas.com/content/11470/ http://scaryideas.com/content/11470. http://scaryideas.com/content/11470 http://scaryideas.com/t/11470.jpg Palm Pre : Flow 2009-06-11T17:37:36+02:00 Palm Pre advertising 30 http://scaryideas.com/content/11471/ http://scaryideas.com/content/11471. http://scaryideas.com/content/11471 http://scaryideas.com/t/11471.jpg EA Games : The Sims 3 - Let There Be Sims 2009-06-11T17:39:41+02:00 EA Games advertising 30 http://scaryideas.com/content/11472/ http://scaryideas.com/content/11472. http://scaryideas.com/content/11472 http://scaryideas.com/t/11472.jpg Ford : PopUp 2009-06-11T17:42:04+02:00 Ford advertising 30 http://scaryideas.com/content/11473/ http://scaryideas.com/content/11473. http://scaryideas.com/content/11473 http://scaryideas.com/t/11473.jpg Diesel : Only The Brave 2009-06-11T17:43:39+02:00 Diesel advertising 30 http://scaryideas.com/content/11474/ http://scaryideas.com/content/11474. http://scaryideas.com/content/11474 http://scaryideas.com/t/11474.jpg Nike : Leroy Smith 2009-06-11T17:47:05+02:00 Nike advertising 30 http://scaryideas.com/content/11479/ http://scaryideas.com/content/11479. http://scaryideas.com/content/11479 http://scaryideas.com/t/11479.jpg Apple Mac : Time traveler 2009-06-12T09:40:42+02:00 Apple Mac advertising 30 http://scaryideas.com/content/11480/ http://scaryideas.com/content/11480. http://scaryideas.com/content/11480 http://scaryideas.com/t/11480.jpg Apple Mac : Legal copy 2009-06-12T09:41:53+02:00 Apple Mac advertising 30 http://scaryideas.com/content/11481/ http://scaryideas.com/content/11481. http://scaryideas.com/content/11481 http://scaryideas.com/t/11481.jpg Apple Mac : Stacks 2009-06-12T09:43:21+02:00 Apple Mac advertising 30 http://scaryideas.com/content/11482/ http://scaryideas.com/content/11482. http://scaryideas.com/content/11482 http://scaryideas.com/t/11482.jpg Apple Mac : Biohazard suit 2009-06-12T09:44:31+02:00 Apple Mac advertising 30 http://scaryideas.com/content/11483/ http://scaryideas.com/content/11483. http://scaryideas.com/content/11483 http://scaryideas.com/t/11483.jpg Kia Soul : Hamsters 2009-06-12T09:47:44+02:00 Kia Soul advertising 30 http://scaryideas.com/content/11487/ http://scaryideas.com/content/11487. http://scaryideas.com/content/11487 http://scaryideas.com/t/11487.jpg Kamla Mehta Dadar School for the Blind : See what they see 2009-06-12T14:13:20+02:00 Kamla Mehta Dadar School for the Blind advertising 30 http://scaryideas.com/content/11496/ http://scaryideas.com/content/11496. http://scaryideas.com/content/11496 http://scaryideas.com/t/11496.jpg Qwest Communications : Crib 2009-06-14T16:52:55+02:00 Qwest Communications advertising 30 http://scaryideas.com/content/11497/ http://scaryideas.com/content/11497. http://scaryideas.com/content/11497 http://scaryideas.com/t/11497.jpg Qwest Communications : Milk 2009-06-14T16:54:23+02:00 Qwest Communications advertising 30 http://scaryideas.com/content/11523/ http://scaryideas.com/content/11523. http://scaryideas.com/content/11523 http://scaryideas.com/t/11523.jpg VISA : James Bond 2009-06-14T22:42:41+02:00 VISA advertising 30 http://scaryideas.com/content/11524/ http://scaryideas.com/content/11524. http://scaryideas.com/content/11524 http://scaryideas.com/t/11524.jpg Enel : Message of light 2009-06-15T09:31:15+02:00 Enel advertising 30 http://scaryideas.com/content/11525/ http://scaryideas.com/content/11525. http://scaryideas.com/content/11525 http://scaryideas.com/t/11525.jpg Brandt : Wake up calls 2009-06-15T09:32:37+02:00 Brandt advertising 30 http://scaryideas.com/content/11560/ http://scaryideas.com/content/11560. http://scaryideas.com/content/11560 http://scaryideas.com/t/11560.jpg Fairy : Pen Cap 2009-06-16T10:44:20+02:00 Fairy advertising 30 http://scaryideas.com/content/11561/ http://scaryideas.com/content/11561. http://scaryideas.com/content/11561 http://scaryideas.com/t/11561.jpg Fairy : Pee Pee 2009-06-16T10:45:55+02:00 Fairy advertising 30 http://scaryideas.com/content/11562/ http://scaryideas.com/content/11562. http://scaryideas.com/content/11562 http://scaryideas.com/t/11562.jpg Fairy : Rubber Ducky 2009-06-16T10:47:22+02:00 Fairy advertising 30 http://scaryideas.com/content/11563/ http://scaryideas.com/content/11563. http://scaryideas.com/content/11563 http://scaryideas.com/t/11563.jpg Finnish National Betting : Power Of Documentary 2009-06-16T10:59:57+02:00 Finnish National Betting advertising 30 http://scaryideas.com/content/11564/ http://scaryideas.com/content/11564. http://scaryideas.com/content/11564 http://scaryideas.com/t/11564.jpg Industry Trust : Anti Piracy - Jaws A re-creation of two famous scenes from Jaws and The Life of Brian from the Creative Partnership London, thanking cinema goers for paying for tickets and not downloading. A new approach to copyright theft. 2009-06-16T11:29:58+02:00 Industry Trust advertising 30 http://scaryideas.com/content/11565/ http://scaryideas.com/content/11565. http://scaryideas.com/content/11565 http://scaryideas.com/t/11565.jpg Heineken : Football Match 2009-06-16T11:38:01+02:00 Heineken advertising 30 http://scaryideas.com/content/11582/ http://scaryideas.com/content/11582. http://scaryideas.com/content/11582 http://scaryideas.com/t/11582.jpg MTV : Bird 2009-06-17T09:51:05+02:00 MTV advertising 30 http://scaryideas.com/content/11583/ http://scaryideas.com/content/11583. http://scaryideas.com/content/11583 http://scaryideas.com/t/11583.jpg MTV : Gym 2009-06-17T09:53:46+02:00 MTV advertising 30 http://scaryideas.com/content/11584/ http://scaryideas.com/content/11584. http://scaryideas.com/content/11584 http://scaryideas.com/t/11584.jpg MTV : Model 2009-06-17T09:55:33+02:00 MTV advertising 30 http://scaryideas.com/content/11586/ http://scaryideas.com/content/11586. http://scaryideas.com/content/11586 http://scaryideas.com/t/11586.jpg B.C. Cancer : Eye of the Cervix 2009-06-17T21:08:07+02:00 B.C. Cancer advertising 30 http://scaryideas.com/content/11587/ http://scaryideas.com/content/11587. http://scaryideas.com/content/11587 http://scaryideas.com/t/11587.jpg Luvs diapers : What It Feels Like 2009-06-17T21:09:51+02:00 Luvs diapers advertising 30 http://scaryideas.com/content/11588/ http://scaryideas.com/content/11588. http://scaryideas.com/content/11588 http://scaryideas.com/t/11588.jpg Head : Speed lessons by Novac Djokovic - The return In April sports equipment manufacturer HEAD releases it's most powerful tennis racquet ever: the "Speed". An online campaign has been launched prior to the racquet's release in order to generate awareness amongst tennis players: On http://www.speedlessons.com HEAD's new tennis star, Novac Djokovic, currently ranked 3rd in the world, educates the viewer about the effects of the Speed racquet in animated short films, the so-called "Speed Lessons". 2009-06-17T23:22:07+02:00 Head advertising 30 http://scaryideas.com/content/11589/ http://scaryideas.com/content/11589. http://scaryideas.com/content/11589 http://scaryideas.com/t/11589.jpg Head : Speed lessons by Novac Djokovic - The backhand In April sports equipment manufacturer HEAD releases it's most powerful tennis racquet ever: the "Speed". An online campaign has been launched prior to the racquet's release in order to generate awareness amongst tennis players: On http://www.speedlessons.com HEAD's new tennis star, Novac Djokovic, currently ranked 3rd in the world, educates the viewer about the effects of the Speed racquet in animated short films, the so-called "Speed Lessons". 2009-06-17T23:24:32+02:00 Head advertising 30 http://scaryideas.com/content/11590/ http://scaryideas.com/content/11590. http://scaryideas.com/content/11590 http://scaryideas.com/t/11590.jpg Head : Speed lessons by Novac Djokovic - The slice In April sports equipment manufacturer HEAD releases it's most powerful tennis racquet ever: the "Speed". An online campaign has been launched prior to the racquet's release in order to generate awareness amongst tennis players: On http://www.speedlessons.com HEAD's new tennis star, Novac Djokovic, currently ranked 3rd in the world, educates the viewer about the effects of the Speed racquet in animated short films, the so-called "Speed Lessons". 2009-06-17T23:26:03+02:00 Head advertising 30 http://scaryideas.com/content/11591/ http://scaryideas.com/content/11591. http://scaryideas.com/content/11591 http://scaryideas.com/t/11591.jpg Head : Speed lessons by Novac Djokovic - The service In April sports equipment manufacturer HEAD releases it's most powerful tennis racquet ever: the "Speed". An online campaign has been launched prior to the racquet's release in order to generate awareness amongst tennis players: On http://www.speedlessons.com HEAD's new tennis star, Novac Djokovic, currently ranked 3rd in the world, educates the viewer about the effects of the Speed racquet in animated short films, the so-called "Speed Lessons". 2009-06-17T23:29:07+02:00 Head advertising 30 http://scaryideas.com/content/11592/ http://scaryideas.com/content/11592. http://scaryideas.com/content/11592 http://scaryideas.com/t/11592.jpg Head : Speed lessons by Novac Djokovic - The mash In April sports equipment manufacturer HEAD releases it's most powerful tennis racquet ever: the "Speed". An online campaign has been launched prior to the racquet's release in order to generate awareness amongst tennis players: On http://www.speedlessons.com HEAD's new tennis star, Novac Djokovic, currently ranked 3rd in the world, educates the viewer about the effects of the Speed racquet in animated short films, the so-called "Speed Lessons". 2009-06-17T23:30:40+02:00 Head advertising 30 http://scaryideas.com/content/11596/ http://scaryideas.com/content/11596. http://scaryideas.com/content/11596 http://scaryideas.com/t/11596.jpg Doritos : First Kiss 2009-06-18T09:41:32+02:00 Doritos advertising 30 http://scaryideas.com/content/11597/ http://scaryideas.com/content/11597. http://scaryideas.com/content/11597 http://scaryideas.com/t/11597.jpg Doritos : Another Place 2009-06-18T09:42:46+02:00 Doritos advertising 30 http://scaryideas.com/content/11598/ http://scaryideas.com/content/11598. http://scaryideas.com/content/11598 http://scaryideas.com/t/11598.jpg Doritos : The Call 2009-06-18T09:43:56+02:00 Doritos advertising 30 http://scaryideas.com/content/11607/ http://scaryideas.com/content/11607. http://scaryideas.com/content/11607 http://scaryideas.com/t/11607.jpg Peace Reporter : Sniper 2009-06-18T11:41:47+02:00 Peace Reporter advertising 30 http://scaryideas.com/content/11608/ http://scaryideas.com/content/11608. http://scaryideas.com/content/11608 http://scaryideas.com/t/11608.jpg T-Mobile : Pool (Synchronized swimming) 2009-06-18T12:11:02+02:00 T-Mobile advertising 30 http://scaryideas.com/content/11609/ http://scaryideas.com/content/11609. http://scaryideas.com/content/11609 http://scaryideas.com/t/11609.jpg DVR : Metamorphosis 2009-06-18T12:15:25+02:00 DVR advertising 30 http://scaryideas.com/content/11610/ http://scaryideas.com/content/11610. http://scaryideas.com/content/11610 http://scaryideas.com/t/11610.jpg Belgacom TV : Who has taken my peignoir It's like having the biggest stars at your home everyday. 2009-06-18T12:17:37+02:00 Belgacom TV advertising 30 http://scaryideas.com/content/11611/ http://scaryideas.com/content/11611. http://scaryideas.com/content/11611 http://scaryideas.com/t/11611.jpg Fosters : Backpacker 2009-06-18T13:37:43+02:00 Fosters advertising 30 http://scaryideas.com/content/11612/ http://scaryideas.com/content/11612. http://scaryideas.com/content/11612 http://scaryideas.com/t/11612.jpg Arlistan Coffee : Presentation Is it a bird, is it a plane... No, it's the new Arlistan Coffee flying machine. Nicolas Kasakoff directs through Madre. 2009-06-18T13:39:05+02:00 Arlistan Coffee advertising 30 http://scaryideas.com/content/11613/ http://scaryideas.com/content/11613. http://scaryideas.com/content/11613 http://scaryideas.com/t/11613.jpg Arlistan Coffee : Arliscafo Director Nicolas Kasakoff takes us inside the Arliscafo in his new spot through Madre Buenos Aires 2009-06-18T13:40:19+02:00 Arlistan Coffee advertising 30 http://scaryideas.com/content/11614/ http://scaryideas.com/content/11614. http://scaryideas.com/content/11614 http://scaryideas.com/t/11614.jpg AT&T : Hansel & Gretel BBDO New York and Noam Murro kick this classic fairytale into the 21st century for AT&T. 2009-06-18T13:44:58+02:00 AT&T advertising 30 http://scaryideas.com/content/11619/ http://scaryideas.com/content/11619. http://scaryideas.com/content/11619 http://scaryideas.com/t/11619.jpg Tampax : Zack 16 Smuggler's Randy Krallman helms an online webfilm with a difference for Tampax through Leo Burnett. Follow the misadventures of 16 year old Zack Johnson as he learns what it's like to live with girlparts. 2009-06-18T14:04:25+02:00 Tampax advertising 30 http://scaryideas.com/content/11627/ http://scaryideas.com/content/11627. http://scaryideas.com/content/11627 http://scaryideas.com/t/11627.jpg Toyota : Toyota Prius - Solar 2009-06-19T09:58:23+02:00 Toyota advertising 30 http://scaryideas.com/content/11628/ http://scaryideas.com/content/11628. http://scaryideas.com/content/11628 http://scaryideas.com/t/11628.jpg V RAW : MISFIT 2009-06-19T10:00:12+02:00 V RAW advertising 30 http://scaryideas.com/content/11629/ http://scaryideas.com/content/11629. http://scaryideas.com/content/11629 http://scaryideas.com/t/11629.jpg Denver Museum of Nature & Science : Dinosaur Commercial 2009-06-19T14:04:40+02:00 Denver Museum of Nature & Science advertising 30 http://scaryideas.com/content/11634/ http://scaryideas.com/content/11634. http://scaryideas.com/content/11634 http://scaryideas.com/t/11634.jpg McVitie's : But... 2009-06-19T16:36:43+02:00 McVitie's advertising 30 http://scaryideas.com/content/11635/ http://scaryideas.com/content/11635. http://scaryideas.com/content/11635 http://scaryideas.com/t/11635.jpg Pulco : Lazy Good 2009-06-19T16:34:47+02:00 Pulco advertising 30 http://scaryideas.com/content/11657/ http://scaryideas.com/content/11657. http://scaryideas.com/content/11657 http://scaryideas.com/t/11657.jpg jetBlue : DVD 2009-06-22T09:34:02+02:00 jetBlue advertising 30 http://scaryideas.com/content/11658/ http://scaryideas.com/content/11658. http://scaryideas.com/content/11658 http://scaryideas.com/t/11658.jpg Sundek : Car 2009-06-22T09:36:03+02:00 Sundek advertising 30 http://scaryideas.com/content/11659/ http://scaryideas.com/content/11659. http://scaryideas.com/content/11659 http://scaryideas.com/t/11659.jpg Sundek : Bike 2009-06-22T09:38:27+02:00 Sundek advertising 30 http://scaryideas.com/content/11661/ http://scaryideas.com/content/11661. http://scaryideas.com/content/11661 http://scaryideas.com/t/11661.jpg Sundek : Elevator 2009-06-22T09:39:10+02:00 Sundek advertising 30 http://scaryideas.com/content/11662/ http://scaryideas.com/content/11662. http://scaryideas.com/content/11662 http://scaryideas.com/t/11662.jpg BMW : Knowledge 2009-06-22T09:41:34+02:00 BMW advertising 30 http://scaryideas.com/content/11663/ http://scaryideas.com/content/11663. http://scaryideas.com/content/11663 http://scaryideas.com/t/11663.jpg BMW : Logic 2009-06-22T09:42:41+02:00 BMW advertising 30 http://scaryideas.com/content/11664/ http://scaryideas.com/content/11664. http://scaryideas.com/content/11664 http://scaryideas.com/t/11664.jpg SunChips : Sun sweep 2009-06-22T09:44:21+02:00 SunChips advertising 30 http://scaryideas.com/content/11665/ http://scaryideas.com/content/11665. http://scaryideas.com/content/11665 http://scaryideas.com/t/11665.jpg Swiss Airlines : Face 2009-07-02T13:49:10+02:00 Swiss Airlines advertising 30 http://scaryideas.com/content/11666/ http://scaryideas.com/content/11666. http://scaryideas.com/content/11666 http://scaryideas.com/t/11666.jpg ASICS : What If - Johan Cruyff "What�s a Left Without a Right" 2009-06-22T09:59:56+02:00 ASICS advertising 30 http://scaryideas.com/content/11667/ http://scaryideas.com/content/11667. http://scaryideas.com/content/11667 http://scaryideas.com/t/11667.jpg ASICS : What If - Knight Rider without KITT "What�s a Left Without a Right" 2009-06-22T10:03:21+02:00 ASICS advertising 30 http://scaryideas.com/content/11668/ http://scaryideas.com/content/11668. http://scaryideas.com/content/11668 http://scaryideas.com/t/11668.jpg ASICS : What If - Lennon without McCartney "What�s a Left Without a Right" 2009-06-22T10:05:14+02:00 ASICS advertising 30 http://scaryideas.com/content/11669/ http://scaryideas.com/content/11669. http://scaryideas.com/content/11669 http://scaryideas.com/t/11669.jpg ASICS : What If - Pamela Without Plastic Surgery "What�s a Left Without a Right" 2009-06-22T10:06:56+02:00 ASICS advertising 30 http://scaryideas.com/content/11670/ http://scaryideas.com/content/11670. http://scaryideas.com/content/11670 http://scaryideas.com/t/11670.jpg Renault : Renault Scenic - VIP 2009-06-22T10:15:20+02:00 Renault advertising 30 http://scaryideas.com/content/11671/ http://scaryideas.com/content/11671. http://scaryideas.com/content/11671 http://scaryideas.com/t/11671.jpg SPDR : Dog 2009-06-22T10:16:24+02:00 SPDR advertising 30 http://scaryideas.com/content/11672/ http://scaryideas.com/content/11672. http://scaryideas.com/content/11672 http://scaryideas.com/t/11672.jpg P1 - Radionews : Independent news - Greyhound 2009-06-22T10:18:23+02:00 P1 - Radionews advertising 30 http://scaryideas.com/content/11673/ http://scaryideas.com/content/11673. http://scaryideas.com/content/11673 http://scaryideas.com/t/11673.jpg Mastercard : The Way Music Makes Us Feel 2009-06-22T10:19:34+02:00 Mastercard advertising 30 http://scaryideas.com/content/11676/ http://scaryideas.com/content/11676. http://scaryideas.com/content/11676 http://scaryideas.com/t/11676.jpg Enzo B : Photo "No matter from where. Your child will be yours. Adopt." 2009-06-22T12:09:47+02:00 Enzo B advertising 30 http://scaryideas.com/content/11677/ http://scaryideas.com/content/11677. http://scaryideas.com/content/11677 http://scaryideas.com/t/11677.jpg HSBC : World Selections Cormorant 2009-06-22T12:11:38+02:00 HSBC advertising 30 http://scaryideas.com/content/11678/ http://scaryideas.com/content/11678. http://scaryideas.com/content/11678 http://scaryideas.com/t/11678.jpg 121 : Don't drink and drive campaign 2009-06-22T16:14:53+02:00 121 advertising 30 http://scaryideas.com/content/11679/ http://scaryideas.com/content/11679. http://scaryideas.com/content/11679 http://scaryideas.com/t/11679.jpg Hovis : Rolls 2009-06-22T12:23:05+02:00 Hovis advertising 30 http://scaryideas.com/content/11695/ http://scaryideas.com/content/11695. http://scaryideas.com/content/11695 http://scaryideas.com/t/11695.jpg Xbox : Go Go Break Steady - Jigsaw This campaign was created to inform gamers about the XBox Live Arcade game titled 'Go! Go! Break Steady'. We held auditions in Toronto, Canada for B-Boys and B-Girls to come down and showoff their skills. They thought they were in for a regular audition �they had no idea what was about to happen. 2009-06-23T09:22:39+02:00 Xbox advertising 30 http://scaryideas.com/content/11696/ http://scaryideas.com/content/11696. http://scaryideas.com/content/11696 http://scaryideas.com/t/11696.jpg Xbox : Go Go Break Steady - Rubik's cube This campaign was created to inform gamers about the XBox Live Arcade game titled 'Go! Go! Break Steady'. We held auditions in Toronto, Canada for B-Boys and B-Girls to come down and showoff their skills. They thought they were in for a regular audition �they had no idea what was about to happen. 2009-06-23T09:23:23+02:00 Xbox advertising 30 http://scaryideas.com/content/11699/ http://scaryideas.com/content/11699. http://scaryideas.com/content/11699 http://scaryideas.com/t/11699.jpg New Zealand Transport Authority : Trapped (Bloody idiot) 2009-06-23T09:39:35+02:00 New Zealand Transport Authority advertising 30 http://scaryideas.com/content/11700/ http://scaryideas.com/content/11700. http://scaryideas.com/content/11700 http://scaryideas.com/t/11700.jpg Target : I Got A Feeling (Black Eyed Peas) 2009-06-23T09:44:33+02:00 Target advertising 30 http://scaryideas.com/content/11705/ http://scaryideas.com/content/11705. http://scaryideas.com/content/11705 http://scaryideas.com/t/11705.jpg New Balance : Made in the USA 2009-06-23T13:28:04+02:00 New Balance advertising 30 http://scaryideas.com/content/11715/ http://scaryideas.com/content/11715. http://scaryideas.com/content/11715 http://scaryideas.com/t/11715.jpg Rush Flavoured Milk : Pull over 2009-06-23T14:48:00+02:00 Rush Flavoured Milk advertising 30 http://scaryideas.com/content/11716/ http://scaryideas.com/content/11716. http://scaryideas.com/content/11716 http://scaryideas.com/t/11716.jpg Rush Flavoured Milk : Horse 2009-06-23T14:48:48+02:00 Rush Flavoured Milk advertising 30 http://scaryideas.com/content/11719/ http://scaryideas.com/content/11719. http://scaryideas.com/content/11719 http://scaryideas.com/t/11719.jpg Tooheys Beer : Carb Relief "Drink this beer and you can help feed this American." Describe the brief from the client: We were asked to launch a new low carbohydrate beer into a market already flooded with low carb brands. Describe how the promotion developed from concept to implementation: Our beer has only 1/3 carbs, so we decided to operate like a charity, giving away the other 2/3 to people who love carbs the most. Americans. The more beer Australians drank, the more carbs we could donate to hungry Americans. Describe the success of the promotion with both client and consumer including some quantifiable results: The 6-month sales target was achieved in the first 3 weeks, selling over one million Litres of white stag. It was so popular that trade demanded it be made available on tap some 21 months earlier than originally planned. We thought that was pretty good. Explain why the method of promotion was most relevant to the product or service: White Stag beer had 2/3 carbs to spare. Since Americans seem to love oversized meals and high carbohydrates, they were the perfect recipients. Australians have also had a longstanding love/hate relationship with America, which made them the perfect recipients of our excess carbs. 2009-06-23T17:16:20+02:00 Tooheys Beer advertising 30 http://scaryideas.com/content/11726/ http://scaryideas.com/content/11726. http://scaryideas.com/content/11726 http://scaryideas.com/t/11726.jpg A&E : Tattoo Highway "Tattoo Highway" takes tattoo reality television on a road trip with master tattoo artist Thomas Pendelton. Pendelton and his business partner and wife Monica have transformed a 1970s tour bus into a tattoo parlor on wheels, featuring a swanky interior and top-of-the-line tattooing equipment. It's a tattoo shop that can tattoo anyone, anywhere. For the image spot, Herbruck and Baudenbacher traveled to picturesque Lancaster, CA to film Pendelton, using the state-of-the-art digital RED camera system, standing in the middle of a desert road and talking directly to the camera about his life as a tattoo artist and his motivation for taking his work on the road. Swirling around him as he talks are a series of highly-detailed tattoo art that was first hand-drawn on paper and later scanned and animated using Flash. "The goal for this project was to introduce the show and Pendelton to viewers," Baudenbacher says. "We wanted to capture his intense personality and get a sense of who he is and how passionate he is about tattoos and their meaning to people. For the tattoo art, it was crucial that we use illustration to capture all of the subtle imperfections that make them so powerful. Digital is too perfect to create realistic-looking tattoo art." 2009-06-23T20:05:53+02:00 A&E advertising 30 http://scaryideas.com/content/11727/ http://scaryideas.com/content/11727. http://scaryideas.com/content/11727 http://scaryideas.com/t/11727.jpg MTV : MTV Spring Break '09 For the show package to its "Spring Break '09" coverage, MTV's annual paean to bikini-clad fun, Loyalkaspar referenced a decidedly retro photographic technique known as "Lomography," which takes its name from the LOMO, a compact 35mm camera popular in the 1980s, known for producing oversaturated colors, off-kilter exposures, blurring and other whimsical photographic images. "It's a short, but definitely effective piece," says Elliott Chaffer, Creative Director at Loyalkaspar. "We wanted to give the look a personal touch, almost like a quick documentation of the spring break experience." Set to a driving electronic beat, the screen is separated into four vertical blocks, each displaying a closely related, yet slightly different series of images (featuring shots from noted fashion photographer Neil Stewart), all backed by a brilliant blue sky. One series of stills shows a blonde beauty in reflecting sunglasses tilting her head back toward the sun. Another shows a young man grinning happily while overlooking the ocean. In the last one, a woman and a smiling couple all glow with anticipation, which quickly gives way to a rowdy beach crowd waving their arms in the air. At center screen, and bridging the four vertical blocks, is the MTV "Spring Break '09" logo. "In assembling the imagery in four parts, we actually removed some frames to give the scenes a jerkier look," Daniel D�rnemann, Loyalkaspar's Art Director/Designer, explains. "The low-tech feel accentuating these beautiful color burns gives the entire piece a vibrant, fashionable party look." While everyone liked the idea of the handmade, four-part look, selecting the appropriate imagery was another story. "We provided a number of possibilities to MTV, and to their credit they went for the most stylized concept," he says. "Selecting just the right images to open the spot took a good deal of collaboration. In the end, everyone was pleased with how it turned out." 2009-06-23T20:08:14+02:00 MTV advertising 30 http://scaryideas.com/content/11729/ http://scaryideas.com/content/11729. http://scaryideas.com/content/11729 http://scaryideas.com/t/11729.jpg Guitar Hero : Greatest Hits Power Trailer 2009-06-24T10:47:24+02:00 Guitar Hero advertising 30 http://scaryideas.com/content/11772/ http://scaryideas.com/content/11772. http://scaryideas.com/content/11772 http://scaryideas.com/t/11772.jpg Fiat : Panda "Engineered for a lower impact on the environment" 2009-06-24T23:17:15+02:00 Fiat advertising 30 http://scaryideas.com/content/11777/ http://scaryideas.com/content/11777. http://scaryideas.com/content/11777 http://scaryideas.com/t/11777.jpg Rodney District Council : Grenade 2009-06-25T00:24:22+02:00 Rodney District Council advertising 30 http://scaryideas.com/content/11778/ http://scaryideas.com/content/11778. http://scaryideas.com/content/11778 http://scaryideas.com/t/11778.jpg Vitasnella : Water you doing? 2009-06-25T00:22:52+02:00 Vitasnella advertising 30 http://scaryideas.com/content/11807/ http://scaryideas.com/content/11807. http://scaryideas.com/content/11807 http://scaryideas.com/t/11807.jpg Virgin Mobile : Virgin 2009-06-25T16:55:29+02:00 Virgin Mobile advertising 30 http://scaryideas.com/content/11808/ http://scaryideas.com/content/11808. http://scaryideas.com/content/11808 http://scaryideas.com/t/11808.jpg AMF : Caterpillar The Mill LA�s team of 3D artists relished the opportunity of working on the latest commercial for Swedish pension company AMF. Filip Engstrom directed the spot which features a host of fully CG photo real insects. The star of the ad is a caterpillar who becomes forlorn after a series of trials and tribulations until he transforms into a beautiful butterfly. 2009-06-25T17:06:41+02:00 AMF advertising 30 http://scaryideas.com/content/12581/ http://scaryideas.com/content/12581. http://scaryideas.com/content/12581 http://scaryideas.com/t/12581.jpg Peugeot : Perfect day 2009-08-13T11:50:44+02:00 Peugeot advertising 30 http://scaryideas.com/content/11838/ http://scaryideas.com/content/11838. http://scaryideas.com/content/11838 http://scaryideas.com/t/11838.jpg Nissan : Nissan Cube - Mobile device The ad uses computer metaphors to describe driving the Cube. The driver gets in the vehicle and a computer icon pops up "Login". Then the Cube starts on its way, but using special effects it travels like on a conveyor belt, with the road moving. The driver meets up with his friends, a computer icon popping up "Add Friends". He then plugs in his iPod to play music. The friends arrive at a party, and a computer icon says "Join Group". 2009-06-29T15:13:51+02:00 Nissan advertising 30 http://scaryideas.com/content/11843/ http://scaryideas.com/content/11843. http://scaryideas.com/content/11843 http://scaryideas.com/t/11843.jpg San Diego Zoo : Mudbath 2009-06-29T19:33:16+02:00 San Diego Zoo advertising 30 http://scaryideas.com/content/11844/ http://scaryideas.com/content/11844. http://scaryideas.com/content/11844 http://scaryideas.com/t/11844.jpg San Diego Zoo : Kitty 2009-06-29T19:34:27+02:00 San Diego Zoo advertising 30 http://scaryideas.com/content/11845/ http://scaryideas.com/content/11845. http://scaryideas.com/content/11845 http://scaryideas.com/t/11845.jpg Mini Cabrio : History 2009-06-29T19:36:42+02:00 Mini Cabrio advertising 30 http://scaryideas.com/content/11846/ http://scaryideas.com/content/11846. http://scaryideas.com/content/11846 http://scaryideas.com/t/11846.jpg Wakker Dier : Ancilla Tilla strips for Animals Awake 2009-06-29T20:27:19+02:00 Wakker Dier advertising 30 http://scaryideas.com/content/11855/ http://scaryideas.com/content/11855. http://scaryideas.com/content/11855 http://scaryideas.com/t/11855.jpg HowStuffWorks.com : Chair 2009-06-30T09:34:09+02:00 HowStuffWorks.com advertising 30 http://scaryideas.com/content/11856/ http://scaryideas.com/content/11856. http://scaryideas.com/content/11856 http://scaryideas.com/t/11856.jpg HowStuffWorks.com : Skydive 2009-06-30T09:35:20+02:00 HowStuffWorks.com advertising 30 http://scaryideas.com/content/11857/ http://scaryideas.com/content/11857. http://scaryideas.com/content/11857 http://scaryideas.com/t/11857.jpg Virgin mobile : Chihuahua 2009-06-30T09:36:32+02:00 Virgin mobile advertising 30 http://scaryideas.com/content/11858/ http://scaryideas.com/content/11858. http://scaryideas.com/content/11858 http://scaryideas.com/t/11858.jpg Konzerthaus Dortmund : Resonator 2009-06-30T09:37:48+02:00 Konzerthaus Dortmund advertising 30 http://scaryideas.com/content/11859/ http://scaryideas.com/content/11859. http://scaryideas.com/content/11859 http://scaryideas.com/t/11859.jpg Mountain Dew : Level Up or Die 2009-06-30T20:09:49+02:00 Mountain Dew advertising 30 http://scaryideas.com/content/11861/ http://scaryideas.com/content/11861. http://scaryideas.com/content/11861 http://scaryideas.com/t/11861.jpg Levi's : Go Forth - America 2009-07-01T09:23:16+02:00 Levi's advertising 30 http://scaryideas.com/content/11862/ http://scaryideas.com/content/11862. http://scaryideas.com/content/11862 http://scaryideas.com/t/11862.jpg Telef�nica M�viles : Sun 2009-07-01T10:03:17+02:00 Telef�nica M�viles advertising 30 http://scaryideas.com/content/11863/ http://scaryideas.com/content/11863. http://scaryideas.com/content/11863 http://scaryideas.com/t/11863.jpg Melbourne International Film Festival : Astronauts 2009-07-01T10:04:35+02:00 Melbourne International Film Festival advertising 30 http://scaryideas.com/content/11864/ http://scaryideas.com/content/11864. http://scaryideas.com/content/11864 http://scaryideas.com/t/11864.jpg Instru Optiikka Oy/Instrumentarium : Driving The film tells a story about a man who is driving to his love, but because he can't see properly, he faces problems during the trip and almost doesn't make it to his loved one. Luckily, he is saved from trouble by a caring optician who notices his eye-sight problem. With the help of his new driving glasses, the man can finally drive safely to his love. 2009-07-01T10:19:12+02:00 Instru Optiikka Oy/Instrumentarium advertising 30 http://scaryideas.com/content/11867/ http://scaryideas.com/content/11867. http://scaryideas.com/content/11867 http://scaryideas.com/t/11867.jpg Honda : Dreams vs. Nightmares A new short-film documentary, �Dreams vs. Nightmares,� breaks on Mon., June 29 at http://dreams.honda.com, as the latest installment in Honda�s �DREAM THE IMPOSSIBLE Documentary Series.� Launched in January, the �DREAM THE IMPOSSIBLE Documentary Series� is intended to speak to both the hearts and minds of consumers by endeavoring to reveal the essence of Honda�s corporate philosophy in an intimate multimedia, interactive Web site. Director Joe Berlinger teamed with award-winning producers @radical.media to explore the tension between dreams and nightmares � both literal and metaphorical � and how they can be catalysts to act or think differently. Featured in the seven-minute film are observations from author, film director and artist Clive Barker; renowned leader in mind-body medicine, Deepak Chopra, M.D.; and Honda associates. Barker intuitively comments, �The waking dream is a kind of problem-solving.� 2009-07-01T10:49:19+02:00 Honda advertising 30 http://scaryideas.com/content/11871/ http://scaryideas.com/content/11871. http://scaryideas.com/content/11871 http://scaryideas.com/t/11871.jpg Nike : Livestrong - Driven 2009-07-01T14:29:56+02:00 Nike advertising 30 http://scaryideas.com/content/11877/ http://scaryideas.com/content/11877. http://scaryideas.com/content/11877 http://scaryideas.com/t/11877.jpg Vereniging Verkeersslachtoffers (Dutch Road Savety) : Family 2009-07-02T09:28:20+02:00 Vereniging Verkeersslachtoffers (Dutch Road Savety) advertising 30 http://scaryideas.com/content/11881/ http://scaryideas.com/content/11881. http://scaryideas.com/content/11881 http://scaryideas.com/t/11881.jpg Evian : Skating Babies 2009-07-02T09:33:05+02:00 Evian advertising 30 http://scaryideas.com/content/11882/ http://scaryideas.com/content/11882. http://scaryideas.com/content/11882 http://scaryideas.com/t/11882.jpg McDonald's : McDrive - Are We There Yet? 2009-07-02T09:34:58+02:00 McDonald's advertising 30 http://scaryideas.com/content/11883/ http://scaryideas.com/content/11883. http://scaryideas.com/content/11883 http://scaryideas.com/t/11883.jpg Audi : Economy Drive Symbolism, light bulbs and energy efficient cars team up in this spot by Neo of Stink through BBH. 2009-07-02T09:37:08+02:00 Audi advertising 30 http://scaryideas.com/content/11884/ http://scaryideas.com/content/11884. http://scaryideas.com/content/11884 http://scaryideas.com/t/11884.jpg Pimm's : The Call Up 2009-07-02T12:17:21+02:00 Pimm's advertising 30 http://scaryideas.com/content/11885/ http://scaryideas.com/content/11885. http://scaryideas.com/content/11885 http://scaryideas.com/t/11885.jpg Guarana Antartica : Ronaldo 2009-07-02T13:34:46+02:00 Guarana Antartica advertising 30 http://scaryideas.com/content/11894/ http://scaryideas.com/content/11894. http://scaryideas.com/content/11894 http://scaryideas.com/t/11894.jpg The Economist : Red wires Red wires marks the beginning of The Economist talking to people who might not yet consider themselves to be Economist readers through its marketing and advertising. It was sparked by research undertaken by the magazine last year which discovered that, because of the rise in the number of people going on to university, there are now over 3 million people in the UK whose interest in world affairs, travel, news and politics suggests an unconscious affinity with what The Economist reports on every week. The Economist describes these people as the �intellectually curious�. This ad uses the image of a wire-jumper (Florent Blondeau) walking through a city on a series of red wires and the strapline �Let your mind wander� as a metaphor for the inherent pleasure in connecting different ideas, and how this is reflected in the wide-range news and analysis available in a copy of The Economist. 2009-07-02T13:43:07+02:00 The Economist advertising 30 http://scaryideas.com/content/11895/ http://scaryideas.com/content/11895. http://scaryideas.com/content/11895 http://scaryideas.com/t/11895.jpg Swiss Airlines : Faster 2009-07-02T13:48:29+02:00 Swiss Airlines advertising 30 http://scaryideas.com/content/11896/ http://scaryideas.com/content/11896. http://scaryideas.com/content/11896 http://scaryideas.com/t/11896.jpg Nando's : Outbrunoed Bruno The Sphere Agency hijacked the Sydney film premiere of "Br�no" by driving up 30 minutes behind Sacha Baron Cohen arrived in a pink stretch Hummer. 2009-07-02T21:00:34+02:00 Nando's advertising 30 http://scaryideas.com/content/11897/ http://scaryideas.com/content/11897. http://scaryideas.com/content/11897 http://scaryideas.com/t/11897.jpg Philips : Philips vs. The Sun 2009-07-03T09:50:00+02:00 Philips advertising 30 http://scaryideas.com/content/11907/ http://scaryideas.com/content/11907. http://scaryideas.com/content/11907 http://scaryideas.com/t/11907.jpg Travelers Insurance : Prized Possession 2009-07-03T09:51:44+02:00 Travelers Insurance advertising 30 http://scaryideas.com/content/11899/ http://scaryideas.com/content/11899. http://scaryideas.com/content/11899 http://scaryideas.com/t/11899.jpg Doctors Without Borders : Explosion 2009-07-03T09:41:43+02:00 Doctors Without Borders advertising 30 http://scaryideas.com/content/11900/ http://scaryideas.com/content/11900. http://scaryideas.com/content/11900 http://scaryideas.com/t/11900.jpg US Air Force : UAS "It�s not science fiction. It�s what we do every day." 2009-07-03T09:43:06+02:00 US Air Force advertising 30 http://scaryideas.com/content/11901/ http://scaryideas.com/content/11901. http://scaryideas.com/content/11901 http://scaryideas.com/t/11901.jpg US Air Force : Predator "It�s not science fiction. It�s what we do every day." 2009-07-03T09:43:57+02:00 US Air Force advertising 30 http://scaryideas.com/content/11906/ http://scaryideas.com/content/11906. http://scaryideas.com/content/11906 http://scaryideas.com/t/11906.jpg RWE : Energy giant "It can be so easy to make big things happen. When you're a giant." 2009-07-06T09:21:03+02:00 RWE advertising 30 http://scaryideas.com/content/11908/ http://scaryideas.com/content/11908. http://scaryideas.com/content/11908 http://scaryideas.com/t/11908.jpg Tanqueray : Paris 2009-07-03T09:52:47+02:00 Tanqueray advertising 30 http://scaryideas.com/content/11909/ http://scaryideas.com/content/11909. http://scaryideas.com/content/11909 http://scaryideas.com/t/11909.jpg Coca-Cola : Magic Chairs 2009-07-03T09:54:18+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/11910/ http://scaryideas.com/content/11910. http://scaryideas.com/content/11910 http://scaryideas.com/t/11910.jpg Budweiser : Lyrics - The Beatles 2009-07-23T09:46:24+02:00 Budweiser advertising 30 http://scaryideas.com/content/11931/ http://scaryideas.com/content/11931. http://scaryideas.com/content/11931 http://scaryideas.com/t/11931.jpg 22 Squared : Blank 2009-07-05T12:13:48+02:00 22 Squared advertising 30 http://scaryideas.com/content/11932/ http://scaryideas.com/content/11932. http://scaryideas.com/content/11932 http://scaryideas.com/t/11932.jpg 22 Squared : Bank Job 2009-07-05T12:14:44+02:00 22 Squared advertising 30 http://scaryideas.com/content/11946/ http://scaryideas.com/content/11946. http://scaryideas.com/content/11946 http://scaryideas.com/t/11946.jpg Samsung : Samsung Jet - Impatience is a Virtue 2009-07-05T23:10:10+02:00 Samsung advertising 30 http://scaryideas.com/content/11947/ http://scaryideas.com/content/11947. http://scaryideas.com/content/11947 http://scaryideas.com/t/11947.jpg HP : HP Workstation - Viral Commercial British Students at Kingston University Matthew Robinson and Tom Wrigglesworth created an animated video with HP printers. 2009-07-06T09:10:37+02:00 HP advertising 30 http://scaryideas.com/content/11952/ http://scaryideas.com/content/11952. http://scaryideas.com/content/11952 http://scaryideas.com/t/11952.jpg Axe : Fish 2009-07-06T09:17:03+02:00 Axe advertising 30 http://scaryideas.com/content/11953/ http://scaryideas.com/content/11953. http://scaryideas.com/content/11953 http://scaryideas.com/t/11953.jpg Skittles : Warp the Rainbow - Hourglass 2009-07-07T09:14:37+02:00 Skittles advertising 30 http://scaryideas.com/content/11954/ http://scaryideas.com/content/11954. http://scaryideas.com/content/11954 http://scaryideas.com/t/11954.jpg Volkswagen : Passat - Positive Thinking 2009-07-06T11:58:42+02:00 Volkswagen advertising 30 http://scaryideas.com/content/11955/ http://scaryideas.com/content/11955. http://scaryideas.com/content/11955 http://scaryideas.com/t/11955.jpg Movistar : Movistar Super Days - Elephants 2009-07-06T12:00:23+02:00 Movistar advertising 30 http://scaryideas.com/content/11957/ http://scaryideas.com/content/11957. http://scaryideas.com/content/11957 http://scaryideas.com/t/11957.jpg Time Warner : Black Belt 2009-07-06T14:34:08+02:00 Time Warner advertising 30 http://scaryideas.com/content/11958/ http://scaryideas.com/content/11958. http://scaryideas.com/content/11958 http://scaryideas.com/t/11958.jpg Cadbury : Marathon - Runner 2009-07-06T14:35:35+02:00 Cadbury advertising 30 http://scaryideas.com/content/11959/ http://scaryideas.com/content/11959. http://scaryideas.com/content/11959 http://scaryideas.com/t/11959.jpg Cadbury : Pageant 2009-07-06T14:37:02+02:00 Cadbury advertising 30 http://scaryideas.com/content/11962/ http://scaryideas.com/content/11962. http://scaryideas.com/content/11962 http://scaryideas.com/t/11962.jpg Ruffle : Experiments - Girl "Ruffle your Way" 2009-07-06T17:29:25+02:00 Ruffle advertising 30 http://scaryideas.com/content/11963/ http://scaryideas.com/content/11963. http://scaryideas.com/content/11963 http://scaryideas.com/t/11963.jpg Ruffle : Experiment - Boy "Ruffle your Way" 2009-07-06T17:29:08+02:00 Ruffle advertising 30 http://scaryideas.com/content/11975/ http://scaryideas.com/content/11975. http://scaryideas.com/content/11975 http://scaryideas.com/t/11975.jpg Post Shredded Wheat : The interview 2009-07-07T09:37:35+02:00 Post Shredded Wheat advertising 30 http://scaryideas.com/content/11976/ http://scaryideas.com/content/11976. http://scaryideas.com/content/11976 http://scaryideas.com/t/11976.jpg Post Shredded Wheat : Reviews 2009-07-07T09:38:46+02:00 Post Shredded Wheat advertising 30 http://scaryideas.com/content/11977/ http://scaryideas.com/content/11977. http://scaryideas.com/content/11977 http://scaryideas.com/t/11977.jpg Post Shredded Wheat : Speech 2009-07-07T09:40:09+02:00 Post Shredded Wheat advertising 30 http://scaryideas.com/content/11986/ http://scaryideas.com/content/11986. http://scaryideas.com/content/11986 http://scaryideas.com/t/11986.jpg McDonald's : Big Nothing 2009-07-07T09:49:17+02:00 McDonald's advertising 30 http://scaryideas.com/content/11987/ http://scaryideas.com/content/11987. http://scaryideas.com/content/11987 http://scaryideas.com/t/11987.jpg Barclays : Fake 2009-07-07T09:50:38+02:00 Barclays advertising 30 http://scaryideas.com/content/11989/ http://scaryideas.com/content/11989. http://scaryideas.com/content/11989 http://scaryideas.com/t/11989.jpg Bajaj : Bajaj Pulsar 220 DTSi - The Fastest Indian 2009-07-27T14:02:11+02:00 Bajaj advertising 30 http://scaryideas.com/content/11990/ http://scaryideas.com/content/11990. http://scaryideas.com/content/11990 http://scaryideas.com/t/11990.jpg Nike : Love Fifteen - Roger Federer 2009-07-07T13:44:03+02:00 Nike advertising 30 http://scaryideas.com/content/11995/ http://scaryideas.com/content/11995. http://scaryideas.com/content/11995 http://scaryideas.com/t/11995.jpg Moltonel : Cops 2009-07-16T12:31:00+02:00 Moltonel advertising 30 http://scaryideas.com/content/11999/ http://scaryideas.com/content/11999. http://scaryideas.com/content/11999 http://scaryideas.com/t/11999.jpg Comcast : Dreams 2009-07-16T12:36:16+02:00 Comcast advertising 30 http://scaryideas.com/content/12000/ http://scaryideas.com/content/12000. http://scaryideas.com/content/12000 http://scaryideas.com/t/12000.jpg Washington State Department of Health : Ken 2009-07-16T12:38:41+02:00 Washington State Department of Health advertising 30 http://scaryideas.com/content/12001/ http://scaryideas.com/content/12001. http://scaryideas.com/content/12001 http://scaryideas.com/t/12001.jpg Washington State Department of Health : Shanin 2009-07-16T12:39:55+02:00 Washington State Department of Health advertising 30 http://scaryideas.com/content/12002/ http://scaryideas.com/content/12002. http://scaryideas.com/content/12002 http://scaryideas.com/t/12002.jpg Washington State Department of Health : Robert 2009-07-16T12:41:09+02:00 Washington State Department of Health advertising 30 http://scaryideas.com/content/12003/ http://scaryideas.com/content/12003. http://scaryideas.com/content/12003 http://scaryideas.com/t/12003.jpg Washington State Department of Health : Vance 2009-07-16T12:43:09+02:00 Washington State Department of Health advertising 30 http://scaryideas.com/content/12004/ http://scaryideas.com/content/12004. http://scaryideas.com/content/12004 http://scaryideas.com/t/12004.jpg Washington State Department of Health : Teri 2009-07-16T12:43:50+02:00 Washington State Department of Health advertising 30 http://scaryideas.com/content/12020/ http://scaryideas.com/content/12020. http://scaryideas.com/content/12020 http://scaryideas.com/t/12020.jpg Nebraska Book Company : Bull 2009-07-16T13:20:54+02:00 Nebraska Book Company advertising 30 http://scaryideas.com/content/12021/ http://scaryideas.com/content/12021. http://scaryideas.com/content/12021 http://scaryideas.com/t/12021.jpg Nebraska Book Company : Wax 2009-07-16T13:21:48+02:00 Nebraska Book Company advertising 30 http://scaryideas.com/content/12022/ http://scaryideas.com/content/12022. http://scaryideas.com/content/12022 http://scaryideas.com/t/12022.jpg Nebraska Book Company : Fireworks 2009-07-16T13:22:51+02:00 Nebraska Book Company advertising 30 http://scaryideas.com/content/12023/ http://scaryideas.com/content/12023. http://scaryideas.com/content/12023 http://scaryideas.com/t/12023.jpg Nebraska Book Company : Thunder 2009-07-16T13:24:10+02:00 Nebraska Book Company advertising 30 http://scaryideas.com/content/12027/ http://scaryideas.com/content/12027. http://scaryideas.com/content/12027 http://scaryideas.com/t/12027.jpg Mini : Ninja 2009-07-16T15:11:11+02:00 Mini advertising 30 http://scaryideas.com/content/12028/ http://scaryideas.com/content/12028. http://scaryideas.com/content/12028 http://scaryideas.com/t/12028.jpg Swedish Armed Forces : Machine 2009-07-16T13:31:09+02:00 Swedish Armed Forces advertising 30 http://scaryideas.com/content/12029/ http://scaryideas.com/content/12029. http://scaryideas.com/content/12029 http://scaryideas.com/t/12029.jpg Swedish Armed Forces : Dog 2009-07-16T13:31:40+02:00 Swedish Armed Forces advertising 30 http://scaryideas.com/content/12030/ http://scaryideas.com/content/12030. http://scaryideas.com/content/12030 http://scaryideas.com/t/12030.jpg Swedish Armed Forces : Dot 2009-07-16T13:34:39+02:00 Swedish Armed Forces advertising 30 http://scaryideas.com/content/12031/ http://scaryideas.com/content/12031. http://scaryideas.com/content/12031 http://scaryideas.com/t/12031.jpg Swedish Armed Forces : Telephone 2009-07-16T13:36:35+02:00 Swedish Armed Forces advertising 30 http://scaryideas.com/content/12037/ http://scaryideas.com/content/12037. http://scaryideas.com/content/12037 http://scaryideas.com/t/12037.jpg BreatheRight : Theater 2009-07-16T13:52:53+02:00 BreatheRight advertising 30 http://scaryideas.com/content/12039/ http://scaryideas.com/content/12039. http://scaryideas.com/content/12039 http://scaryideas.com/t/12039.jpg Editoras Online : The living book 2009-07-16T13:55:58+02:00 Editoras Online advertising 30 http://scaryideas.com/content/12040/ http://scaryideas.com/content/12040. http://scaryideas.com/content/12040 http://scaryideas.com/t/12040.jpg Speedy Mobile : Mail 2009-07-16T13:58:00+02:00 Speedy Mobile advertising 30 http://scaryideas.com/content/12041/ http://scaryideas.com/content/12041. http://scaryideas.com/content/12041 http://scaryideas.com/t/12041.jpg Speedy Mobile : Messenger 2009-07-16T13:58:39+02:00 Speedy Mobile advertising 30 http://scaryideas.com/content/12042/ http://scaryideas.com/content/12042. http://scaryideas.com/content/12042 http://scaryideas.com/t/12042.jpg DEUS : Cookie In order to launch DEUS, a TV series for teens, about an A.I. computer program gone wild � we decided to create DEUS in real life! Stage 1: We invited teens to enter a sweepstakes, by filling out a form with personal data � while secretly installing a cookie file in their computer. Stage 2: Two weeks later, we surprised them with personalized banners and a mysterious minisite that knew everything about them! Stage 3: We Solved the mystery, by connecting the banners to the series. The Results: A real panic was created, followed by wide discussions. Thousands of teenagers came to DEUS�s premiere screenings and the first episode brought record TV ratings. 2009-07-16T14:00:28+02:00 DEUS advertising 30 http://scaryideas.com/content/12057/ http://scaryideas.com/content/12057. http://scaryideas.com/content/12057 http://scaryideas.com/t/12057.jpg 2degrees Mobile : Brand 2009-07-16T14:21:01+02:00 2degrees Mobile advertising 30 http://scaryideas.com/content/12061/ http://scaryideas.com/content/12061. http://scaryideas.com/content/12061 http://scaryideas.com/t/12061.jpg AMC / Story Matters Here : Story Elements 2009-07-16T14:26:10+02:00 AMC / Story Matters Here advertising 30 http://scaryideas.com/content/12063/ http://scaryideas.com/content/12063. http://scaryideas.com/content/12063 http://scaryideas.com/t/12063.jpg Muehlehalde Home for the Blind Zurich : Wildlife 2009-07-16T14:28:58+02:00 Muehlehalde Home for the Blind Zurich advertising 30 http://scaryideas.com/content/12070/ http://scaryideas.com/content/12070. http://scaryideas.com/content/12070 http://scaryideas.com/t/12070.jpg LG Versa Mobile Phone : Transformers 2009-07-16T14:35:36+02:00 LG Versa Mobile Phone advertising 30 http://scaryideas.com/content/12071/ http://scaryideas.com/content/12071. http://scaryideas.com/content/12071 http://scaryideas.com/t/12071.jpg BlackBerry : U2 As U2's new tour gets underway, there's a lot of excitement in the air about their new album, "No Line on the Horizon," and their revolutionary new stage design. Both are on display in "Light," a new "event" spot touting the band's partnership with BlackBerry. In the ad, we see the band performing a cut from the new LP, as tiny specks of light reflect off their instruments (and Bono's shades, of course). The specks multiply, and become more prominent, culminating in a visual crescendo. Bono is enveloped in brightness, as he sings of "sparks of light." The camera pulls back over a sea of screaming fans, and we see the entire band onstage. The visual is complemented by the line "BlackBerry Loves U2," and the url, www.blackberry.com/u2. Directed by longtime U2 collaborator Alex Courtes and created via ARC/Chicago, the spot was cut by Adam Jenkins of bicoastal Union, who was handed the challenge of bringing two distinct brands together in the perfect edit. "This project is the coming together of a lot of different elements," Jenkins explains. "We had the band, crowd and stage shot on green screen in Dublin, and everything else (including the 3D model of U2's concert backdrop) was added in post. It helped that Alex knew exactly what he wanted this to look like. The finished product very closely resembles his storyboards." When it came to shots of the band, Jenkins viewed this more as a music video than a commercial. "Bands of this magnitude and image have a certain look that's part of their mystique," he says. "Both Alex and I have worked with U2 before, and while they were shot with two cameras at all times, they're such professionals and work with a solid blueprint that makes the edit a lot more manageable." Transporting, organizing, and prepping the footage - shot both on the Phantom and on 35mm film - involved what Union's East Coast Executive Producer Caryn MacLean calls "a lot of logistical intensity. " "I'm grateful to Nicky and her team at ARC for assembling this group," concludes Union Partner/Executive Producer Michael Raimondi. "We all really enjoyed collaborating on 'Light,' and making it a reality." 2009-07-16T20:03:05+02:00 BlackBerry advertising 30 http://scaryideas.com/content/12072/ http://scaryideas.com/content/12072. http://scaryideas.com/content/12072 http://scaryideas.com/t/12072.jpg filmaid.org : There's magic in cinema 2009-07-16T14:39:03+02:00 filmaid.org advertising 30 http://scaryideas.com/content/12073/ http://scaryideas.com/content/12073. http://scaryideas.com/content/12073 http://scaryideas.com/t/12073.jpg Taco Bell : If you like pina coladas 2009-07-16T14:41:32+02:00 Taco Bell advertising 30 http://scaryideas.com/content/12074/ http://scaryideas.com/content/12074. http://scaryideas.com/content/12074 http://scaryideas.com/t/12074.jpg TBWA\ Duesseldorf : Facebook 2009-07-16T14:43:01+02:00 TBWA\ Duesseldorf advertising 30 http://scaryideas.com/content/12083/ http://scaryideas.com/content/12083. http://scaryideas.com/content/12083 http://scaryideas.com/t/12083.jpg Mentos : Beat It Killa enters into a beatboxing battle with a local, which soon becomes a battle for the affections of a girl. The pair almost run out of steam before Killa's competitor recharges with a stick of Mentos gum and promptly beats him and wins the girl. 2009-07-16T14:55:39+02:00 Mentos advertising 30 http://scaryideas.com/content/12084/ http://scaryideas.com/content/12084. http://scaryideas.com/content/12084 http://scaryideas.com/t/12084.jpg 2Degrees : Stay 2Degrees 2009-07-16T15:02:12+02:00 2Degrees advertising 30 http://scaryideas.com/content/12085/ http://scaryideas.com/content/12085. http://scaryideas.com/content/12085 http://scaryideas.com/t/12085.jpg 2Degrees : Chinwag 2009-07-16T15:03:41+02:00 2Degrees advertising 30 http://scaryideas.com/content/12086/ http://scaryideas.com/content/12086. http://scaryideas.com/content/12086 http://scaryideas.com/t/12086.jpg Converse : Skate Like A Punk 2009-07-16T15:05:54+02:00 Converse advertising 30 http://scaryideas.com/content/12087/ http://scaryideas.com/content/12087. http://scaryideas.com/content/12087 http://scaryideas.com/t/12087.jpg Net10 : Cell Defense (with Bas Rutten) 2009-07-16T15:08:44+02:00 Net10 advertising 30 http://scaryideas.com/content/12088/ http://scaryideas.com/content/12088. http://scaryideas.com/content/12088 http://scaryideas.com/t/12088.jpg Microsoft : Microsoft Office 2010 - The Movie 2009-07-16T15:13:37+02:00 Microsoft advertising 30 http://scaryideas.com/content/12089/ http://scaryideas.com/content/12089. http://scaryideas.com/content/12089 http://scaryideas.com/t/12089.jpg Panasonic Lumix : Skimmer 2009-07-16T15:16:32+02:00 Panasonic Lumix advertising 30 http://scaryideas.com/content/12090/ http://scaryideas.com/content/12090. http://scaryideas.com/content/12090 http://scaryideas.com/t/12090.jpg SyFy : House of Imagination 2009-07-16T15:20:45+02:00 SyFy advertising 30 http://scaryideas.com/content/12091/ http://scaryideas.com/content/12091. http://scaryideas.com/content/12091 http://scaryideas.com/t/12091.jpg MTV : Sugar Rush Motion graphics wizards Zeitguised helm a sugar explosion in this new ident for MTV. 2009-07-16T15:22:51+02:00 MTV advertising 30 http://scaryideas.com/content/12095/ http://scaryideas.com/content/12095. http://scaryideas.com/content/12095 http://scaryideas.com/t/12095.jpg Olympus : The PEN Story This is the PEN Story in stop motion. We shot 60.000 pictures, developed 9.600 prints and shot over 1.800 pictures again. No post production! Thanks to all the stop motion artists who inspired us. We hope you enjoy :-) 2009-07-16T15:34:47+02:00 Olympus advertising 30 http://scaryideas.com/content/12096/ http://scaryideas.com/content/12096. http://scaryideas.com/content/12096 http://scaryideas.com/t/12096.jpg VB : The Regulars The scale of the production demanded a cast that is a combo of professionals, CUB employees, punters straight off the street plus some well known faces. There are cameos from Australian sports stars and personalities including Michael Clarke, Wally Lewis, Paul De Gelder, Scott Cam, Molly Meldrum, Peter Russell Clarke, Dean Jones, Michael Klim, Billy Brownless and Greg Evans. The TVC is part of a much bigger campaign that includes VB's first ever dedicated brand website (www.vb.com.au). There will also be print, radio, outdoor, on line and "The Regulars" will be brought to life in store through point of sale and refreshed packaging. �At their heart, our new VB ads are about a beer at the pub with your mates but they�re brought to life in a way that is uniquely Australian. There are the classic VB trademarks but it�s definitely a new take � both from a creative and launch to market standpoint. This new campaign is another step forward for VB and will play an integral role in driving the brand�s future growth,� said Peter Sinclair, CUB Marketing Director. The new VB commercial was shot in Ballarat and is one of the largest beer commercials ever produced in Australia boasting a 1500 plus cast and a 150 person strong crew. Whilst still identifiable as VB through classic trademarks like the theme song, it brings to life VB�s evolved positioning and unveils the new tagline �VB � The Drinking Beer�. David Nobay, Droga 5 Creative Chairman said about the creative idea: �What was clear to us from the start is that VB is the great leveller - that�s what makes it such a quintessential Aussie brand. It doesn�t matter who you are, what you do or wear, when you pick up VB you become a part of something authentic. Our creative challenge was to amplify that in a way that is equally authentic, Australian and real. The result is the �The Regulars� and as a team it�s work we�re really proud of.� 2009-07-16T15:36:24+02:00 VB advertising 30 http://scaryideas.com/content/12097/ http://scaryideas.com/content/12097. http://scaryideas.com/content/12097 http://scaryideas.com/t/12097.jpg Axe : Instinct 2009-07-16T15:40:41+02:00 Axe advertising 30 http://scaryideas.com/content/12098/ http://scaryideas.com/content/12098. http://scaryideas.com/content/12098 http://scaryideas.com/t/12098.jpg Ministry Of Sound, James Palumbo : Tomas Book 2009-07-16T15:48:39+02:00 Ministry Of Sound, James Palumbo advertising 30 http://scaryideas.com/content/12102/ http://scaryideas.com/content/12102. http://scaryideas.com/content/12102 http://scaryideas.com/t/12102.jpg MTV : Banner Case 2009-07-16T16:31:09+02:00 MTV advertising 30 http://scaryideas.com/content/12112/ http://scaryideas.com/content/12112. http://scaryideas.com/content/12112 http://scaryideas.com/t/12112.jpg Movistar : Monkey 2009-07-17T13:15:59+02:00 Movistar advertising 30 http://scaryideas.com/content/12113/ http://scaryideas.com/content/12113. http://scaryideas.com/content/12113 http://scaryideas.com/t/12113.jpg Movistar : River 2009-07-17T13:17:06+02:00 Movistar advertising 30 http://scaryideas.com/content/12114/ http://scaryideas.com/content/12114. http://scaryideas.com/content/12114 http://scaryideas.com/t/12114.jpg Movistar : Sun 2009-07-17T13:18:51+02:00 Movistar advertising 30 http://scaryideas.com/content/12116/ http://scaryideas.com/content/12116. http://scaryideas.com/content/12116 http://scaryideas.com/t/12116.jpg NBC : Dexter - Evolved 2009-07-17T15:10:26+02:00 NBC advertising 30 http://scaryideas.com/content/12117/ http://scaryideas.com/content/12117. http://scaryideas.com/content/12117 http://scaryideas.com/t/12117.jpg Microsoft : Internet Explorer 8 - Morning 2009-07-17T15:12:44+02:00 Microsoft advertising 30 http://scaryideas.com/content/12120/ http://scaryideas.com/content/12120. http://scaryideas.com/content/12120 http://scaryideas.com/t/12120.jpg Audi : Audi A4 - Robbery 2009-07-17T20:17:26+02:00 Audi advertising 30 http://scaryideas.com/content/12121/ http://scaryideas.com/content/12121. http://scaryideas.com/content/12121 http://scaryideas.com/t/12121.jpg Platige Image : Laska 2009-07-17T20:19:57+02:00 Platige Image advertising 30 http://scaryideas.com/content/12122/ http://scaryideas.com/content/12122. http://scaryideas.com/content/12122 http://scaryideas.com/t/12122.jpg Taco Bell : It's All about the Roosevelts The all-new �Roosevelts� campaign for Taco Bell�s industry-leading �Why Pay More�!� Value Menu, accomplishes both. Taco Bell will debut a special, first-ever, two-minute commercial during the 2009 Major League Baseball All-Star Game on Tuesday, July 14 at 8:00 p.m. EST on FOX, the summer�s highest rated live sports event. Taco Bell is a proud sponsor of MLB. The commercial has a specifically designed music video feel, and was directed by Chris Applebaum, who won the 2007 MTV Video Music Award for Video of the Year for Rihanna�s �Umbrella.� �Roosevelts� will continue to air on television via a :30 second edit throughout the summer. Various versions are also available online at tacobell.com. The campaign, designed alongside agency partner Draftfcb, parodies a culture of excess and praises the value of change, as in actual dimes. The dime signifies the difference between Taco Bell�s 89 cent hero product on its value menu and other QSR�s 99 cent value items. People who once enjoyed flashy, over the top spending, have been grounded by today�s savings needs and are hunting for the best value. Instead of being �all about the Benjamins� ($100 bills), it�s truly �all about the Roosevelts� (10 cents). �We have BIG value news, that silver is the new green and value seekers need to know that by eating at Taco Bell, they can save their dimes,� said David Ovens, Chief Marketing Officer, Taco Bell Corp. �We thought our value proposition would be best brought to light with a humorous take on excess. Having �Roosevelts� as a long-form ad is perfect summer entertainment, its humor balanced by the reality that we are the value destination for those looking to trade up in taste and trade down in cost.� Taco Bell� first redefined value when it introduced its three-tiered menu scale in 1988, and today, value menus are increasingly relevant for cost-conscious consumers. By offering its permanent Why Pay More� Value Menu at three price points - 79, 89 and 99 cents - Taco Bell is challenging America to trade their burgers for burritos and encouraging diners to save their dimes. While other quick service restaurants tout 99 cent or dollar menus, consumers can find value by taking advantage of Taco Bell�s 79 and 89 cent items for delicious and affordable food that won�t break the bank. It�s no wonder Taco Bell�s 5,600 restaurants sell more than 22 million Why Pay More Value Menu items each week. The 79-89-99 Why Pay More Value Menu gives customers the variety they seek. For 79 cents, they can enjoy the Cheese Roll-Up, Triple Layer Nachos and Cinnamon Twists. Joining the 89 cent Crunchy Taco this summer is the new Grilled Chicken Burrito, featuring the creamy avocado ranch sauce, and a Chicken Soft Taco. The 99 cent menu features classics like the Soft Taco, Bean Burrito, Cheesy Double Beef Burrito and Caramel Apple Empanada. 2009-07-17T20:24:42+02:00 Taco Bell advertising 30 http://scaryideas.com/content/12124/ http://scaryideas.com/content/12124. http://scaryideas.com/content/12124 http://scaryideas.com/t/12124.jpg Durex : Condoms that generate desire 2009-07-17T20:39:39+02:00 Durex advertising 30 http://scaryideas.com/content/12127/ http://scaryideas.com/content/12127. http://scaryideas.com/content/12127 http://scaryideas.com/t/12127.jpg Burger King : Truck shaker 2009-07-18T13:08:18+02:00 Burger King advertising 30 http://scaryideas.com/content/12128/ http://scaryideas.com/content/12128. http://scaryideas.com/content/12128 http://scaryideas.com/t/12128.jpg Burger King : Money Mayhem 2009-07-18T13:09:29+02:00 Burger King advertising 30 http://scaryideas.com/content/12129/ http://scaryideas.com/content/12129. http://scaryideas.com/content/12129 http://scaryideas.com/t/12129.jpg Vaseline : Skin 2009-07-18T13:11:58+02:00 Vaseline advertising 30 http://scaryideas.com/content/12132/ http://scaryideas.com/content/12132. http://scaryideas.com/content/12132 http://scaryideas.com/t/12132.jpg Chateau Bonne Entente : Summer 2009-07-18T13:16:36+02:00 Chateau Bonne Entente advertising 30 http://scaryideas.com/content/12137/ http://scaryideas.com/content/12137. http://scaryideas.com/content/12137 http://scaryideas.com/t/12137.jpg NATO : Basement 2009-07-19T13:24:56+02:00 NATO advertising 30 http://scaryideas.com/content/12138/ http://scaryideas.com/content/12138. http://scaryideas.com/content/12138 http://scaryideas.com/t/12138.jpg NATO : Run 2009-07-19T13:26:02+02:00 NATO advertising 30 http://scaryideas.com/content/12139/ http://scaryideas.com/content/12139. http://scaryideas.com/content/12139 http://scaryideas.com/t/12139.jpg NATO : Staircase 2009-07-19T13:27:02+02:00 NATO advertising 30 http://scaryideas.com/content/12157/ http://scaryideas.com/content/12157. http://scaryideas.com/content/12157 http://scaryideas.com/t/12157.jpg Boondoggle : 5 gold lions 2009-07-19T22:09:51+02:00 Boondoggle advertising 30 http://scaryideas.com/content/12158/ http://scaryideas.com/content/12158. http://scaryideas.com/content/12158 http://scaryideas.com/t/12158.jpg Volkswagen : Fake out 2009-07-19T22:11:10+02:00 Volkswagen advertising 30 http://scaryideas.com/content/12167/ http://scaryideas.com/content/12167. http://scaryideas.com/content/12167 http://scaryideas.com/t/12167.jpg Canal+ : Bank 2009-07-20T18:04:00+02:00 Canal+ advertising 30 http://scaryideas.com/content/12170/ http://scaryideas.com/content/12170. http://scaryideas.com/content/12170 http://scaryideas.com/t/12170.jpg Unicef / Tap Project : Desperate 2009-07-20T18:07:44+02:00 Unicef / Tap Project advertising 30 http://scaryideas.com/content/12171/ http://scaryideas.com/content/12171. http://scaryideas.com/content/12171 http://scaryideas.com/t/12171.jpg Wendy's : Cap 2009-07-20T18:09:14+02:00 Wendy's advertising 30 http://scaryideas.com/content/12172/ http://scaryideas.com/content/12172. http://scaryideas.com/content/12172 http://scaryideas.com/t/12172.jpg HP : Kevin Garnett All-Arounder 2009-07-20T18:11:08+02:00 HP advertising 30 http://scaryideas.com/content/12173/ http://scaryideas.com/content/12173. http://scaryideas.com/content/12173 http://scaryideas.com/t/12173.jpg Qwest : Birthing class 2009-07-20T18:13:10+02:00 Qwest advertising 30 http://scaryideas.com/content/12174/ http://scaryideas.com/content/12174. http://scaryideas.com/content/12174 http://scaryideas.com/t/12174.jpg Qwest : Lab 2009-07-20T18:14:00+02:00 Qwest advertising 30 http://scaryideas.com/content/12176/ http://scaryideas.com/content/12176. http://scaryideas.com/content/12176 http://scaryideas.com/t/12176.jpg Mountain Dew : Runway 2009-07-21T00:32:00+02:00 Mountain Dew advertising 30 http://scaryideas.com/content/12186/ http://scaryideas.com/content/12186. http://scaryideas.com/content/12186 http://scaryideas.com/t/12186.jpg Institute Drugs and Alcohol : Crush 2009-07-21T19:44:44+02:00 Institute Drugs and Alcohol advertising 30 http://scaryideas.com/content/12187/ http://scaryideas.com/content/12187. http://scaryideas.com/content/12187 http://scaryideas.com/t/12187.jpg Webvet : Shrub 2009-07-21T19:46:23+02:00 Webvet advertising 30 http://scaryideas.com/content/12188/ http://scaryideas.com/content/12188. http://scaryideas.com/content/12188 http://scaryideas.com/t/12188.jpg Vega FM 95.3 : The Hotel Room 2009-07-21T19:48:48+02:00 Vega FM 95.3 advertising 30 http://scaryideas.com/content/12189/ http://scaryideas.com/content/12189. http://scaryideas.com/content/12189 http://scaryideas.com/t/12189.jpg Smirnoff : Smirnoff Experience - UR The Night 2009-07-21T19:50:48+02:00 Smirnoff advertising 30 http://scaryideas.com/content/12190/ http://scaryideas.com/content/12190. http://scaryideas.com/content/12190 http://scaryideas.com/t/12190.jpg Orange Rock Corps : Roll Call 2009-07-21T19:52:25+02:00 Orange Rock Corps advertising 30 http://scaryideas.com/content/12191/ http://scaryideas.com/content/12191. http://scaryideas.com/content/12191 http://scaryideas.com/t/12191.jpg Operation Smile : Darlene 2009-07-21T19:54:00+02:00 Operation Smile advertising 30 http://scaryideas.com/content/12192/ http://scaryideas.com/content/12192. http://scaryideas.com/content/12192 http://scaryideas.com/t/12192.jpg HBO : Stay Home 2009-07-21T19:55:36+02:00 HBO advertising 30 http://scaryideas.com/content/12193/ http://scaryideas.com/content/12193. http://scaryideas.com/content/12193 http://scaryideas.com/t/12193.jpg Chambers Hotel : Video Art Piece Feted with a Cannes Gold Lion and an AICP.Next honor, BDM and Nydrle provided a bit of a peep show for guests at the Chambers Hotel. 2009-07-21T19:57:40+02:00 Chambers Hotel advertising 30 http://scaryideas.com/content/12194/ http://scaryideas.com/content/12194. http://scaryideas.com/content/12194 http://scaryideas.com/t/12194.jpg Institute Drugs and Alcohol : Job 2009-07-21T19:59:32+02:00 Institute Drugs and Alcohol advertising 30 http://scaryideas.com/content/12195/ http://scaryideas.com/content/12195. http://scaryideas.com/content/12195 http://scaryideas.com/t/12195.jpg Ray Ban : 100 people per minute freestyle 2009-07-21T20:03:23+02:00 Ray Ban advertising 30 http://scaryideas.com/content/12197/ http://scaryideas.com/content/12197. http://scaryideas.com/content/12197 http://scaryideas.com/t/12197.jpg Twistos : Hospital 2009-07-23T09:25:50+02:00 Twistos advertising 30 http://scaryideas.com/content/12198/ http://scaryideas.com/content/12198. http://scaryideas.com/content/12198 http://scaryideas.com/t/12198.jpg Al's Brain : The Adventures of Al's Brain The video is to promote the brand-new "Al's Brain" on-site attraction, which features a 3-D movie about the brain hosted by Weird Al, an exclusive new Weird Al music video, and a fun interactive exhibit. 2009-07-23T09:27:26+02:00 Al's Brain advertising 30 http://scaryideas.com/content/12199/ http://scaryideas.com/content/12199. http://scaryideas.com/content/12199 http://scaryideas.com/t/12199.jpg Just for Laughs Toronto Festival : Shower 2009-07-23T09:28:46+02:00 Just for Laughs Toronto Festival advertising 30 http://scaryideas.com/content/12200/ http://scaryideas.com/content/12200. http://scaryideas.com/content/12200 http://scaryideas.com/t/12200.jpg Just for Laughs Toronto Festival : Parole 2009-07-23T09:29:14+02:00 Just for Laughs Toronto Festival advertising 30 http://scaryideas.com/content/12204/ http://scaryideas.com/content/12204. http://scaryideas.com/content/12204 http://scaryideas.com/t/12204.jpg Renault : Renault Dacia - Circle 2009-07-23T09:33:30+02:00 Renault advertising 30 http://scaryideas.com/content/12206/ http://scaryideas.com/content/12206. http://scaryideas.com/content/12206 http://scaryideas.com/t/12206.jpg Samsung : Samsung Jet - Superfast Stunt 2009-07-23T09:37:06+02:00 Samsung advertising 30 http://scaryideas.com/content/12207/ http://scaryideas.com/content/12207. http://scaryideas.com/content/12207 http://scaryideas.com/t/12207.jpg Nike : Nike SB - Today Was a Good Day 2009-07-23T09:38:17+02:00 Nike advertising 30 http://scaryideas.com/content/12208/ http://scaryideas.com/content/12208. http://scaryideas.com/content/12208 http://scaryideas.com/t/12208.jpg Old Spice : Arm vs Arm 2009-07-23T09:39:57+02:00 Old Spice advertising 30 http://scaryideas.com/content/12209/ http://scaryideas.com/content/12209. http://scaryideas.com/content/12209 http://scaryideas.com/t/12209.jpg The Beop : Shake On After finding their time-bubble down the back of the sofa in their practice room, The Beop have been visiting our time-zone on a series of inter-personal gigs. Now with the advances of the internet, they are transmitting their songs via their own channel http://www.thebeop.com" 2009-07-23T09:56:05+02:00 The Beop advertising 30 http://scaryideas.com/content/12210/ http://scaryideas.com/content/12210. http://scaryideas.com/content/12210 http://scaryideas.com/t/12210.jpg The FA : Whatever your level Brief: To promote men�s grassroots 11-a-side football and to inspire young adult men to sign-up for a team for the upcoming season. [Nike Spoof] Cramped car journeys, missing studs, late challenges. This is real football. Find a team near you at TheFA.com/play 2009-07-23T10:36:02+02:00 The FA advertising 30 http://scaryideas.com/content/12212/ http://scaryideas.com/content/12212. http://scaryideas.com/content/12212 http://scaryideas.com/t/12212.jpg Kit Kat : Kit Kat Chunky - Footbasket 2009-07-23T13:37:48+02:00 Kit Kat advertising 30 http://scaryideas.com/content/12213/ http://scaryideas.com/content/12213. http://scaryideas.com/content/12213 http://scaryideas.com/t/12213.jpg Kit Kat : Kit Kat Chunky - Pen 2009-07-23T13:38:46+02:00 Kit Kat advertising 30 http://scaryideas.com/content/12214/ http://scaryideas.com/content/12214. http://scaryideas.com/content/12214 http://scaryideas.com/t/12214.jpg Kit Kat : Kit Kat Chunky - Car wash 2009-07-23T13:39:29+02:00 Kit Kat advertising 30 http://scaryideas.com/content/12217/ http://scaryideas.com/content/12217. http://scaryideas.com/content/12217 http://scaryideas.com/t/12217.jpg Fiber One : What is IDS 2009-07-24T09:18:06+02:00 Fiber One advertising 30 http://scaryideas.com/content/12218/ http://scaryideas.com/content/12218. http://scaryideas.com/content/12218 http://scaryideas.com/t/12218.jpg Fiber One : Gravity 2009-07-24T09:19:31+02:00 Fiber One advertising 30 http://scaryideas.com/content/12219/ http://scaryideas.com/content/12219. http://scaryideas.com/content/12219 http://scaryideas.com/t/12219.jpg Fiber One : Bleep 2009-07-24T09:20:13+02:00 Fiber One advertising 30 http://scaryideas.com/content/12220/ http://scaryideas.com/content/12220. http://scaryideas.com/content/12220 http://scaryideas.com/t/12220.jpg Fiber One : Tasty fiber 2009-07-24T09:21:07+02:00 Fiber One advertising 30 http://scaryideas.com/content/12221/ http://scaryideas.com/content/12221. http://scaryideas.com/content/12221 http://scaryideas.com/t/12221.jpg Fiber One : Animals 2009-07-24T09:22:25+02:00 Fiber One advertising 30 http://scaryideas.com/content/12222/ http://scaryideas.com/content/12222. http://scaryideas.com/content/12222 http://scaryideas.com/t/12222.jpg Office Depot : Recession Aggression Bag 2009-07-24T09:24:40+02:00 Office Depot advertising 30 http://scaryideas.com/content/12232/ http://scaryideas.com/content/12232. http://scaryideas.com/content/12232 http://scaryideas.com/t/12232.jpg Twistos : Smoked ham, cheese, butter 2009-07-24T15:31:38+02:00 Twistos advertising 30 http://scaryideas.com/content/12233/ http://scaryideas.com/content/12233. http://scaryideas.com/content/12233 http://scaryideas.com/t/12233.jpg State Street Global Advisors : Buried treasure 2009-07-24T15:32:52+02:00 State Street Global Advisors advertising 30 http://scaryideas.com/content/12234/ http://scaryideas.com/content/12234. http://scaryideas.com/content/12234 http://scaryideas.com/t/12234.jpg Doctors of the World : Post-it 2009-07-24T15:34:24+02:00 Doctors of the World advertising 30 http://scaryideas.com/content/12242/ http://scaryideas.com/content/12242. http://scaryideas.com/content/12242 http://scaryideas.com/t/12242.jpg Connecticut Tax Amnesty : Dodgeball 2009-07-26T13:23:40+02:00 Connecticut Tax Amnesty advertising 30 http://scaryideas.com/content/12246/ http://scaryideas.com/content/12246. http://scaryideas.com/content/12246 http://scaryideas.com/t/12246.jpg Schlage : Seattle 2009-07-26T13:29:20+02:00 Schlage advertising 30 http://scaryideas.com/content/12247/ http://scaryideas.com/content/12247. http://scaryideas.com/content/12247 http://scaryideas.com/t/12247.jpg Schlage : Text message 2009-07-26T13:30:56+02:00 Schlage advertising 30 http://scaryideas.com/content/12248/ http://scaryideas.com/content/12248. http://scaryideas.com/content/12248 http://scaryideas.com/t/12248.jpg Heineken : Move 2009-07-26T13:34:38+02:00 Heineken advertising 30 http://scaryideas.com/content/12249/ http://scaryideas.com/content/12249. http://scaryideas.com/content/12249 http://scaryideas.com/t/12249.jpg Toshiba : No Matter What 2009-07-26T13:37:15+02:00 Toshiba advertising 30 http://scaryideas.com/content/12253/ http://scaryideas.com/content/12253. http://scaryideas.com/content/12253 http://scaryideas.com/t/12253.jpg Inhotim : Stendhal Syndrome 2009-07-26T13:42:46+02:00 Inhotim advertising 30 http://scaryideas.com/content/12254/ http://scaryideas.com/content/12254. http://scaryideas.com/content/12254 http://scaryideas.com/t/12254.jpg Doritos : iD3 Trailer The iD3 adventure takes place at http://id3.doritos.co.uk/ and allows players to become the hero of the game, going undercover to help unlock the truth behind a mysterious case of mistaken identity in this �choose your own adventure�. Each adrenalin filled episode contains a mixture of fully interactive 3D levels, sound recognition, interactive scenes, and film content. Uniquely integrated with Facebook Connect, the advergame pulls content from the player�s Facebook profile and then dynamically inserts it into the film footage. Where most applications of the Facebook Connect technology use it simply to populate a profile, iD3 uses it to personalise the narrative and extend the game from the website into Facebook. To experience the advergame, players need to enter a code online from special packs of Doritos iD3. However to allow you to experience this for yourself, here�s a free pack code PR00117913 which gives you 6 lives in the iD3 adventure movie at http://id3.doritos.co.uk/. You won�t be eligible to win prizes with this free code. 2009-08-15T16:26:07+02:00 Doritos advertising 30 http://scaryideas.com/content/12312/ http://scaryideas.com/content/12312. http://scaryideas.com/content/12312 http://scaryideas.com/t/12312.jpg truTV : The Whack 2009-07-28T12:18:41+02:00 truTV advertising 30 http://scaryideas.com/content/12256/ http://scaryideas.com/content/12256. http://scaryideas.com/content/12256 http://scaryideas.com/t/12256.jpg Mini : Minimalism 2009-07-26T17:47:39+02:00 Mini advertising 30 http://scaryideas.com/content/12264/ http://scaryideas.com/content/12264. http://scaryideas.com/content/12264 http://scaryideas.com/t/12264.jpg Virgin Media : Backlot 2009-07-27T10:12:46+02:00 Virgin Media advertising 30 http://scaryideas.com/content/12265/ http://scaryideas.com/content/12265. http://scaryideas.com/content/12265 http://scaryideas.com/t/12265.jpg Fruit By The Foot : Replacement 2009-07-27T10:14:22+02:00 Fruit By The Foot advertising 30 http://scaryideas.com/content/12266/ http://scaryideas.com/content/12266. http://scaryideas.com/content/12266 http://scaryideas.com/t/12266.jpg Woolworths : Training Day 2009-07-27T10:15:24+02:00 Woolworths advertising 30 http://scaryideas.com/content/12267/ http://scaryideas.com/content/12267. http://scaryideas.com/content/12267 http://scaryideas.com/t/12267.jpg Skoda : Skoda Yeti - Wild 2009-07-27T10:17:58+02:00 Skoda advertising 30 http://scaryideas.com/content/12268/ http://scaryideas.com/content/12268. http://scaryideas.com/content/12268 http://scaryideas.com/t/12268.jpg Burger King : Truck shaker 2009-07-27T10:19:27+02:00 Burger King advertising 30 http://scaryideas.com/content/12269/ http://scaryideas.com/content/12269. http://scaryideas.com/content/12269 http://scaryideas.com/t/12269.jpg Burger King : Money Mayhem 2009-07-27T10:27:06+02:00 Burger King advertising 30 http://scaryideas.com/content/12270/ http://scaryideas.com/content/12270. http://scaryideas.com/content/12270 http://scaryideas.com/t/12270.jpg Volkswagen : Volkswagen Service - Fake out 2009-07-27T10:28:45+02:00 Volkswagen advertising 30 http://scaryideas.com/content/12271/ http://scaryideas.com/content/12271. http://scaryideas.com/content/12271 http://scaryideas.com/t/12271.jpg Keep California Beautiful : Beach Party 2009-07-27T10:30:34+02:00 Keep California Beautiful advertising 30 http://scaryideas.com/content/12272/ http://scaryideas.com/content/12272. http://scaryideas.com/content/12272 http://scaryideas.com/t/12272.jpg T-Mobile : Messages 2009-07-27T10:32:37+02:00 T-Mobile advertising 30 http://scaryideas.com/content/12273/ http://scaryideas.com/content/12273. http://scaryideas.com/content/12273 http://scaryideas.com/t/12273.jpg Veritas Spiriti : Check Them 2009-07-27T10:41:13+02:00 Veritas Spiriti advertising 30 http://scaryideas.com/content/12274/ http://scaryideas.com/content/12274. http://scaryideas.com/content/12274 http://scaryideas.com/t/12274.jpg Wella : Blow Into The Mic 2009-07-27T10:43:10+02:00 Wella advertising 30 http://scaryideas.com/content/12275/ http://scaryideas.com/content/12275. http://scaryideas.com/content/12275 http://scaryideas.com/t/12275.jpg Vitiron : Dancing Red Coat 2009-07-27T10:46:09+02:00 Vitiron advertising 30 http://scaryideas.com/content/12276/ http://scaryideas.com/content/12276. http://scaryideas.com/content/12276 http://scaryideas.com/t/12276.jpg Compare The Market : Sergey 2009-07-27T10:50:35+02:00 Compare The Market advertising 30 http://scaryideas.com/content/12277/ http://scaryideas.com/content/12277. http://scaryideas.com/content/12277 http://scaryideas.com/t/12277.jpg Rafaello : Ice Period 2009-07-27T10:54:27+02:00 Rafaello advertising 30 http://scaryideas.com/content/12278/ http://scaryideas.com/content/12278. http://scaryideas.com/content/12278 http://scaryideas.com/t/12278.jpg Cancer Society of Finland : Smoke Free Commercial Breaks Youth idols declared the commercial breaks smoke free. 2009-07-27T10:56:53+02:00 Cancer Society of Finland advertising 30 http://scaryideas.com/content/12279/ http://scaryideas.com/content/12279. http://scaryideas.com/content/12279 http://scaryideas.com/t/12279.jpg Maxima : Efectologist Easter Greeting In 2008, on new Year's Eve , Centis Ubele, a personality for one of the major retail chain in Latvia - Maxima- made a speech on Latvian national TV. The speech of a shopping guru become not only a brand new step but also proved to be much more cost effective than a typical TV-ad. 2009-07-27T10:58:23+02:00 Maxima advertising 30 http://scaryideas.com/content/12280/ http://scaryideas.com/content/12280. http://scaryideas.com/content/12280 http://scaryideas.com/t/12280.jpg QCells : Energy Inside 2009-07-27T11:01:02+02:00 QCells advertising 30 http://scaryideas.com/content/12281/ http://scaryideas.com/content/12281. http://scaryideas.com/content/12281 http://scaryideas.com/t/12281.jpg Toshiba : No Matter What 2009-07-27T11:02:13+02:00 Toshiba advertising 30 http://scaryideas.com/content/12289/ http://scaryideas.com/content/12289. http://scaryideas.com/content/12289 http://scaryideas.com/t/12289.jpg Inhotim Museum : Stendhal Syndrome 2009-07-27T13:54:35+02:00 Inhotim Museum advertising 30 http://scaryideas.com/content/12292/ http://scaryideas.com/content/12292. http://scaryideas.com/content/12292 http://scaryideas.com/t/12292.jpg Just For Laughs : Shower 2009-07-27T15:40:00+02:00 Just For Laughs advertising 30 http://scaryideas.com/content/12297/ http://scaryideas.com/content/12297. http://scaryideas.com/content/12297 http://scaryideas.com/t/12297.jpg KidSport BC : Drunk slam 2009-07-27T19:10:03+02:00 KidSport BC advertising 30 http://scaryideas.com/content/12298/ http://scaryideas.com/content/12298. http://scaryideas.com/content/12298 http://scaryideas.com/t/12298.jpg KidSport BC : Post-its 2009-07-27T19:10:59+02:00 KidSport BC advertising 30 http://scaryideas.com/content/12299/ http://scaryideas.com/content/12299. http://scaryideas.com/content/12299 http://scaryideas.com/t/12299.jpg KidSport BC : Life preserver 2009-07-27T19:12:10+02:00 KidSport BC advertising 30 http://scaryideas.com/content/12300/ http://scaryideas.com/content/12300. http://scaryideas.com/content/12300 http://scaryideas.com/t/12300.jpg Knight Fever : TV 2009-07-28T09:10:44+02:00 Knight Fever advertising 30 http://scaryideas.com/content/12301/ http://scaryideas.com/content/12301. http://scaryideas.com/content/12301 http://scaryideas.com/t/12301.jpg cotidianul.ro : Blooper - 1 2009-07-28T09:13:05+02:00 cotidianul.ro advertising 30 http://scaryideas.com/content/12302/ http://scaryideas.com/content/12302. http://scaryideas.com/content/12302 http://scaryideas.com/t/12302.jpg cotidianul.ro : Blooper - 2 2009-07-28T09:14:27+02:00 cotidianul.ro advertising 30 http://scaryideas.com/content/12313/ http://scaryideas.com/content/12313. http://scaryideas.com/content/12313 http://scaryideas.com/t/12313.jpg truTV : Yelling 2009-07-28T12:19:38+02:00 truTV advertising 30 http://scaryideas.com/content/12315/ http://scaryideas.com/content/12315. http://scaryideas.com/content/12315 http://scaryideas.com/t/12315.jpg Purity Organic juice : Those Motherf@#!ers (swear ad) 2009-07-28T14:21:49+02:00 Purity Organic juice advertising 30 http://scaryideas.com/content/12336/ http://scaryideas.com/content/12336. http://scaryideas.com/content/12336 http://scaryideas.com/t/12336.jpg Charter : Unsocial 2009-07-29T12:27:35+02:00 Charter advertising 30 http://scaryideas.com/content/12337/ http://scaryideas.com/content/12337. http://scaryideas.com/content/12337 http://scaryideas.com/t/12337.jpg Charter : Unprofessional 2009-07-29T12:28:28+02:00 Charter advertising 30 http://scaryideas.com/content/12338/ http://scaryideas.com/content/12338. http://scaryideas.com/content/12338 http://scaryideas.com/t/12338.jpg Charter : Unromantic 2009-07-29T12:29:10+02:00 Charter advertising 30 http://scaryideas.com/content/12339/ http://scaryideas.com/content/12339. http://scaryideas.com/content/12339 http://scaryideas.com/t/12339.jpg Hoover Candy : Get Dirty with Hoover Bright Giant�s brief was to create a campaign to produce leads and awareness for the launch of Hoover's new Dynamic 10kg washing machine. The agency designed a campaign using product video, viral video, website with interactive photo upload, banners, Adwords and advertorial. The proposed video viral enabled the Bright Giant creative team to script, storyboard and film the core of the campaign, which will run alongside a viral website � www.getdirtywithhoover.co.uk � to host the video and supporting materials. The viral and website have been designed with data capture, enabling Hoover to track and measure downloads from the site. A follow on campaign, entitled, 'How Dirty Can You Get'will run off the back of the initial campaign, encouraging the public to upload photos of themselves getting dirty in order to win one of the Hoover 10kg washing machines (with an obvious 24 hour delay for vetting purposes!) Creative Commentary ------------------------------------ A great campaign to work on, particularly because no one in Hoover Candys industry had ever done anything like this before. 2009-07-29T13:07:29+02:00 Hoover Candy advertising 30 http://scaryideas.com/content/12346/ http://scaryideas.com/content/12346. http://scaryideas.com/content/12346 http://scaryideas.com/t/12346.jpg BMW : BMW Museum - The film 2009-07-30T09:00:56+02:00 BMW advertising 30 http://scaryideas.com/content/12352/ http://scaryideas.com/content/12352. http://scaryideas.com/content/12352 http://scaryideas.com/t/12352.jpg Denver Water : Dog 2009-07-30T09:06:07+02:00 Denver Water advertising 30 http://scaryideas.com/content/12353/ http://scaryideas.com/content/12353. http://scaryideas.com/content/12353 http://scaryideas.com/t/12353.jpg Denver Water : Lawn mover 2009-07-30T09:06:50+02:00 Denver Water advertising 30 http://scaryideas.com/content/12354/ http://scaryideas.com/content/12354. http://scaryideas.com/content/12354 http://scaryideas.com/t/12354.jpg Cadbury : Shhh That�s right fellas: the measure by which women decide whether they�ll sleep with you or not, is chocolate. 2009-07-30T09:42:26+02:00 Cadbury advertising 30 http://scaryideas.com/content/12355/ http://scaryideas.com/content/12355. http://scaryideas.com/content/12355 http://scaryideas.com/t/12355.jpg Cadbury : The Check That�s right fellas: the measure by which women decide whether they�ll sleep with you or not, is chocolate. 2009-07-30T09:43:35+02:00 Cadbury advertising 30 http://scaryideas.com/content/12356/ http://scaryideas.com/content/12356. http://scaryideas.com/content/12356 http://scaryideas.com/t/12356.jpg Cadbury : You're Right That�s right fellas: the measure by which women decide whether they�ll sleep with you or not, is chocolate. 2009-07-30T09:44:33+02:00 Cadbury advertising 30 http://scaryideas.com/content/12357/ http://scaryideas.com/content/12357. http://scaryideas.com/content/12357 http://scaryideas.com/t/12357.jpg Virgin Galactic : Space Reel Beattie McGuinness Bungay founder Trevor Beattie prepares to blast off on a Virgin Galactic space flight. 2009-07-30T13:30:44+02:00 Virgin Galactic advertising 30 http://scaryideas.com/content/12358/ http://scaryideas.com/content/12358. http://scaryideas.com/content/12358 http://scaryideas.com/t/12358.jpg Mudd Jeans : Mudd Jeans Spot 60 second spot produced by Mechanism Digital to be separated into two 30 second spots. Created with live action, green screen & stylized design and animation 2009-07-30T13:36:31+02:00 Mudd Jeans advertising 30 http://scaryideas.com/content/12359/ http://scaryideas.com/content/12359. http://scaryideas.com/content/12359 http://scaryideas.com/t/12359.jpg Alfa Insurance : Transformation 2009-07-30T13:37:50+02:00 Alfa Insurance advertising 30 http://scaryideas.com/content/12360/ http://scaryideas.com/content/12360. http://scaryideas.com/content/12360 http://scaryideas.com/t/12360.jpg Alfa Insurance : Plane 2009-07-30T13:39:58+02:00 Alfa Insurance advertising 30 http://scaryideas.com/content/12361/ http://scaryideas.com/content/12361. http://scaryideas.com/content/12361 http://scaryideas.com/t/12361.jpg Alfa Insurance : Garage 2009-07-30T13:41:36+02:00 Alfa Insurance advertising 30 http://scaryideas.com/content/12362/ http://scaryideas.com/content/12362. http://scaryideas.com/content/12362 http://scaryideas.com/t/12362.jpg Toshiba : Breakthrough Created by Y&R Irvine to launch Toshiba Laptops' new international branding campaign, "Breakthrough" illustrates how the wrong technology can limit people, while Toshiba laptops set people free to go farther and achieve more. 2009-07-30T13:42:57+02:00 Toshiba advertising 30 http://scaryideas.com/content/12363/ http://scaryideas.com/content/12363. http://scaryideas.com/content/12363 http://scaryideas.com/t/12363.jpg Guitar Hero : Naked Girls Get Interrupted More on Facebook: http://www.facebook.com/musicsteve 2009-07-30T15:40:11+02:00 Guitar Hero advertising 30 http://scaryideas.com/content/12364/ http://scaryideas.com/content/12364. http://scaryideas.com/content/12364 http://scaryideas.com/t/12364.jpg Fuel TV : Tame the Beast 2009-07-30T19:33:36+02:00 Fuel TV advertising 30 http://scaryideas.com/content/12369/ http://scaryideas.com/content/12369. http://scaryideas.com/content/12369 http://scaryideas.com/t/12369.jpg Baskin-Robbins : Ice Cream and Cake 2009-07-31T14:47:34+02:00 Baskin-Robbins advertising 30 http://scaryideas.com/content/12372/ http://scaryideas.com/content/12372. http://scaryideas.com/content/12372 http://scaryideas.com/t/12372.jpg Truth : Lecture Hall Budding tobacco execs are put to the test in these Truth spots from director Henry-Alex Rubin. 2009-07-31T14:54:09+02:00 Truth advertising 30 http://scaryideas.com/content/12373/ http://scaryideas.com/content/12373. http://scaryideas.com/content/12373 http://scaryideas.com/t/12373.jpg Truth : Customer Service Budding tobacco execs are put to the test in these Truth spots from director Henry-Alex Rubin. 2009-07-31T14:55:20+02:00 Truth advertising 30 http://scaryideas.com/content/12374/ http://scaryideas.com/content/12374. http://scaryideas.com/content/12374 http://scaryideas.com/t/12374.jpg Green Transport : Gaz Gary Numan gets a ticking off from the Earth for using his car unnecessary in this spot from Newhaven, Edinburgh. 2009-07-31T14:56:34+02:00 Green Transport advertising 30 http://scaryideas.com/content/12380/ http://scaryideas.com/content/12380. http://scaryideas.com/content/12380 http://scaryideas.com/t/12380.jpg Enel : Light 2009-08-01T15:10:31+02:00 Enel advertising 30 http://scaryideas.com/content/12405/ http://scaryideas.com/content/12405. http://scaryideas.com/content/12405 http://scaryideas.com/t/12405.jpg Target Colour : Every Colour You Can Dream The Campaign Palace, Melbourne selected PRODIGY director Dael Oates, to take viewers on a colourful journey through the dreams of a young girl and woman in the new Target �Every Colour You Can Dream� campaign, which includes a 30- and 60-second version airing from Aug. 2, 2009. The animated commercials create playful sequences reminiscent of our own dreams � from floating through clouds to swimming in water and flying behind a kite. Oates visually represents the dreams with a colourful array of Target clothing and linen � each item serving as a prop, but not necessarily as it would traditionally be used. For instance a sheet as a kite and pillows as clouds. The resulting piece delicately flows between a colourful, dreamlike journey and animated visual magic. Oates� extensive animation experience came into play during production with use of low-fi, stop-animation � a series of still shots from above, each one having to be just slightly different from the next while showing a smooth transition of frames. The story is told this way as the aerial landscapes transform into new surroundings and environments within their dreams. Oates described the intense production and six-day shoot as physically challenging, having to place actors and props very specifically on the 6m x 4m �canvas� to get the perfect shot for each 45-second frame. Then, having to move everything just enough � in a very short period of time � so no movements are skipped or forgotten. 2009-08-03T11:13:07+02:00 Target Colour advertising 30 http://scaryideas.com/content/12407/ http://scaryideas.com/content/12407. http://scaryideas.com/content/12407 http://scaryideas.com/t/12407.jpg La Poste : Transformer 2009-08-04T10:52:44+02:00 La Poste advertising 30 http://scaryideas.com/content/12420/ http://scaryideas.com/content/12420. http://scaryideas.com/content/12420 http://scaryideas.com/t/12420.jpg T-Mobile : T-Mobile Sidekicks LX - Dance Off 2009-08-04T13:33:07+02:00 T-Mobile advertising 30 http://scaryideas.com/content/12408/ http://scaryideas.com/content/12408. http://scaryideas.com/content/12408 http://scaryideas.com/t/12408.jpg Absolut Vodka : Anthem A group of artists comes together in locations around the world to create art pieces that spell out the philosophy of Absolut Vodka. See something different in an ABSOLUT WORLD. Watch now: http://www.facebook.com/ABSOLUT?v=app_7146470109&viewas=83502662&ref=ts 2010-01-21T16:52:22+01:00 Absolut Vodka advertising 30 http://scaryideas.com/content/12409/ http://scaryideas.com/content/12409. http://scaryideas.com/content/12409 http://scaryideas.com/t/12409.jpg Gatorade : Jordan performance art 2009-08-03T15:20:51+02:00 Gatorade advertising 30 http://scaryideas.com/content/12417/ http://scaryideas.com/content/12417. http://scaryideas.com/content/12417 http://scaryideas.com/t/12417.jpg British Army : O.P. In the fourth and final film from COI/Publicis UK in the Start Thinking Soldier campaign, Spanks Michael Geoghegan digs into an Observation Post guarding a high profile oil drilling facility. Are the vehicles heading in his direction merely interested locals or is there a real threat to security? 2009-08-04T09:57:40+02:00 British Army advertising 30 http://scaryideas.com/content/12418/ http://scaryideas.com/content/12418. http://scaryideas.com/content/12418 http://scaryideas.com/t/12418.jpg Hyundai : A-League The Hyundai A-League kicks off its biggest season yet with this spot from Lowe Sydney. 2009-08-04T09:59:28+02:00 Hyundai advertising 30 http://scaryideas.com/content/12419/ http://scaryideas.com/content/12419. http://scaryideas.com/content/12419 http://scaryideas.com/t/12419.jpg La Poste : Robot Party 2009-08-04T10:52:12+02:00 La Poste advertising 30 http://scaryideas.com/content/12421/ http://scaryideas.com/content/12421. http://scaryideas.com/content/12421 http://scaryideas.com/t/12421.jpg Mini : Mini Turns 50. Let's Celebrate 2009-08-04T14:55:49+02:00 Mini advertising 30 http://scaryideas.com/content/12424/ http://scaryideas.com/content/12424. http://scaryideas.com/content/12424 http://scaryideas.com/t/12424.jpg Smirnoff : The Shake Up 2009-08-05T09:19:00+02:00 Smirnoff advertising 30 http://scaryideas.com/content/12435/ http://scaryideas.com/content/12435. http://scaryideas.com/content/12435 http://scaryideas.com/t/12435.jpg ThreeBond : Bond Your Sparks 2009-08-05T09:29:38+02:00 ThreeBond advertising 30 http://scaryideas.com/content/12436/ http://scaryideas.com/content/12436. http://scaryideas.com/content/12436 http://scaryideas.com/t/12436.jpg Microsoft Office Project : Megawoosh.com Biggest Waterslide Stunt Ever 2009-08-31T17:14:46+02:00 Microsoft Office Project advertising 30 http://scaryideas.com/content/12441/ http://scaryideas.com/content/12441. http://scaryideas.com/content/12441 http://scaryideas.com/t/12441.jpg COI : Choose A Different Ending Choose A Different Ending is an interactive film that allows you to decide what happens next. You can interact with it, choose what to do and decide how it ends. In Choose A Different Ending you decide whether to live or die. 2009-08-05T20:20:22+02:00 COI advertising 30 http://scaryideas.com/content/12442/ http://scaryideas.com/content/12442. http://scaryideas.com/content/12442 http://scaryideas.com/t/12442.jpg Santander : Live More 2009-08-05T20:22:48+02:00 Santander advertising 30 http://scaryideas.com/content/12443/ http://scaryideas.com/content/12443. http://scaryideas.com/content/12443 http://scaryideas.com/t/12443.jpg Scandinavian Airlines : As Good As Home (Tom Kristensen) 2009-08-05T20:24:37+02:00 Scandinavian Airlines advertising 30 http://scaryideas.com/content/12444/ http://scaryideas.com/content/12444. http://scaryideas.com/content/12444 http://scaryideas.com/t/12444.jpg Weetbix : Opera 2009-08-05T21:44:01+02:00 Weetbix advertising 30 http://scaryideas.com/content/12449/ http://scaryideas.com/content/12449. http://scaryideas.com/content/12449 http://scaryideas.com/t/12449.jpg Bacardi : Rocket Bottle 2009-08-06T09:17:01+02:00 Bacardi advertising 30 http://scaryideas.com/content/12472/ http://scaryideas.com/content/12472. http://scaryideas.com/content/12472 http://scaryideas.com/t/12472.jpg Tanqueray : 3 Glasses 2009-08-06T19:40:18+02:00 Tanqueray advertising 30 http://scaryideas.com/content/12476/ http://scaryideas.com/content/12476. http://scaryideas.com/content/12476 http://scaryideas.com/t/12476.jpg Johnnie Walker : Walk 2009-08-06T19:48:10+02:00 Johnnie Walker advertising 30 http://scaryideas.com/content/12477/ http://scaryideas.com/content/12477. http://scaryideas.com/content/12477 http://scaryideas.com/t/12477.jpg Kozel beer : Pimp Our Goat Crossroads directors Samuel & Gunnar just completed a pair of :30s promoting Kozel beer via G2, London for international brewer SABMiller the 2nd largest brewer in the world, and majority stock holder of the Miller Brewing Company. 2009-08-06T19:51:06+02:00 Kozel beer advertising 30 http://scaryideas.com/content/12484/ http://scaryideas.com/content/12484. http://scaryideas.com/content/12484 http://scaryideas.com/t/12484.jpg P&G Downy Ultra : Scent longevity 2009-08-07T10:08:05+02:00 P&G Downy Ultra advertising 30 http://scaryideas.com/content/12485/ http://scaryideas.com/content/12485. http://scaryideas.com/content/12485 http://scaryideas.com/t/12485.jpg Qwest : Emergency Room 2009-08-07T13:42:26+02:00 Qwest advertising 30 http://scaryideas.com/content/12486/ http://scaryideas.com/content/12486. http://scaryideas.com/content/12486 http://scaryideas.com/t/12486.jpg Schweppes : It's 'Game on' for SOLO Schweppes Australia has launched the biggest ever campaign for SOLO as part of the iconic Australian brands three-year partnership deal with Football Federation Australia. The idea champions 'can football', a game every man has played, to show that SOLO and football are intrinsically linked and have been for years. The spot follows 'can football' - from SOLO's birth in 1973 through to the present day FFA partnership featuring the new SOLO man - Harry Kewell. 2009-08-07T13:45:05+02:00 Schweppes advertising 30 http://scaryideas.com/content/12487/ http://scaryideas.com/content/12487. http://scaryideas.com/content/12487 http://scaryideas.com/t/12487.jpg Milwaukee Police Department : Store 2009-08-07T14:12:11+02:00 Milwaukee Police Department advertising 30 http://scaryideas.com/content/12488/ http://scaryideas.com/content/12488. http://scaryideas.com/content/12488 http://scaryideas.com/t/12488.jpg Milwaukee Police Department : Car 2009-08-07T14:12:59+02:00 Milwaukee Police Department advertising 30 http://scaryideas.com/content/12494/ http://scaryideas.com/content/12494. http://scaryideas.com/content/12494 http://scaryideas.com/t/12494.jpg justoneproject.ca : Karma - Fry Little Pigs 2009-08-08T12:52:19+02:00 justoneproject.ca advertising 30 http://scaryideas.com/content/12495/ http://scaryideas.com/content/12495. http://scaryideas.com/content/12495 http://scaryideas.com/t/12495.jpg justoneproject.ca : Karma - Giggleberries 2009-08-08T12:52:32+02:00 justoneproject.ca advertising 30 http://scaryideas.com/content/12496/ http://scaryideas.com/content/12496. http://scaryideas.com/content/12496 http://scaryideas.com/t/12496.jpg justoneproject.ca : Karma - Thong Salad 2009-08-08T12:51:37+02:00 justoneproject.ca advertising 30 http://scaryideas.com/content/12498/ http://scaryideas.com/content/12498. http://scaryideas.com/content/12498 http://scaryideas.com/t/12498.jpg Vodacom : Single Ladies A new television commercial featuring dozens of ordinary South Africans dancing to Beyonce�s hit, �Single Ladies�, is an extension of Vodacom�s drive to illustrate that the internet is �maklik�. Devised by Draftfcb Johannesburg executive creative director Grant Jacobsen and his team, the 60-second commercial broke late in June after three 15-second teaser ads flighted for a week to prime television viewers to expect another epic from the cellular network. The characters from these teaser ads � two elderly farmers, a couple of gym jocks and a construction site foreman � also feature in the new commercial. The central character, however, is a goofy-looking, ordinary guy who goes on a whirlwind tour that starts in his bedroom and takes him to the colourful nooks and crannies of South Africa. He executes the dance routine performed by Beyonce Knowles and her troupe and gets all the ordinary South Africans he encounters along the way, including Vodacom favourites Bankole and De Pinna, to perform with him. The ad concludes with a subtle teaser of its own suggesting that that there is more to come � the final few seconds features show biz-styled text saying �connect more� and �live more� as well as a West End-style logo billing �connect for fame�. 2009-08-08T12:56:13+02:00 Vodacom advertising 30 http://scaryideas.com/content/12499/ http://scaryideas.com/content/12499. http://scaryideas.com/content/12499 http://scaryideas.com/t/12499.jpg Kozel beer : Long table Crossroads directors Samuel & Gunnar just completed a pair of :30s promoting Kozel beer via G2, London for international brewer SABMiller the 2nd largest brewer in the world, and majority stock holder of the Miller Brewing Company. 2009-08-08T12:57:49+02:00 Kozel beer advertising 30 http://scaryideas.com/content/12500/ http://scaryideas.com/content/12500. http://scaryideas.com/content/12500 http://scaryideas.com/t/12500.jpg Medecins Sans Frontieres : Boy 2009-08-08T15:16:47+02:00 Medecins Sans Frontieres advertising 30 http://scaryideas.com/content/12512/ http://scaryideas.com/content/12512. http://scaryideas.com/content/12512 http://scaryideas.com/t/12512.jpg Dentiste : Forever Love 2009-08-10T09:28:58+02:00 Dentiste advertising 30 http://scaryideas.com/content/12525/ http://scaryideas.com/content/12525. http://scaryideas.com/content/12525 http://scaryideas.com/t/12525.jpg The Annual Canadian Cheese Rolling Festival : New sport In 2008, to promote Canadian cheese in BC, TAXI Vancouver created the 1st Annual Cheese Rolling Festival. For the first time in history, cheese rolling races were held in North America. Over 5,000 spectators came to cheer on 200 daredevil racers as they tripped and fell down a mountain after a speeding wheel of cheese. It was so successful we decided to make it an annual event; Canada had found a new favourite sport. 2009-08-11T09:34:49+02:00 The Annual Canadian Cheese Rolling Festival advertising 30 http://scaryideas.com/content/12531/ http://scaryideas.com/content/12531. http://scaryideas.com/content/12531 http://scaryideas.com/t/12531.jpg L.A. Gear : Hippity Hopps 2009-08-11T09:38:57+02:00 L.A. Gear advertising 30 http://scaryideas.com/content/12532/ http://scaryideas.com/content/12532. http://scaryideas.com/content/12532 http://scaryideas.com/t/12532.jpg L.A. Gear : Stick and move 2009-08-11T09:39:38+02:00 L.A. Gear advertising 30 http://scaryideas.com/content/12533/ http://scaryideas.com/content/12533. http://scaryideas.com/content/12533 http://scaryideas.com/t/12533.jpg L.A. Gear : Stompin 2009-08-11T09:40:34+02:00 L.A. Gear advertising 30 http://scaryideas.com/content/12536/ http://scaryideas.com/content/12536. http://scaryideas.com/content/12536 http://scaryideas.com/t/12536.jpg Lexus ISC Convertible : Left to Right Saatchi & Saatchi Sydney introduces the new Lexus ISC Convertible using high speed cinematography and explosive transitions to highlight the lineage of the Lexus IS line in their constant pursuit of perfection. Directed by Scott Otto Anderson, central to his approach was to make the transitions as in-camera, real and dirty as possible... whilst keeping the Lexus cars unharmed, showing off their beautiful lines. This meant working closely with both an SFX director for real in-camera explosions and Fuel VFX for compositing & 3D to achieve two stunning slow motion transitions. 2009-08-11T10:28:09+02:00 Lexus ISC Convertible advertising 30 http://scaryideas.com/content/12539/ http://scaryideas.com/content/12539. http://scaryideas.com/content/12539 http://scaryideas.com/t/12539.jpg Nissan : Nissan Versa - Awake 2009-08-11T14:01:09+02:00 Nissan advertising 30 http://scaryideas.com/content/12540/ http://scaryideas.com/content/12540. http://scaryideas.com/content/12540 http://scaryideas.com/t/12540.jpg P&G Downy Ultra : Scent longevity 2009-08-11T14:02:49+02:00 P&G Downy Ultra advertising 30 http://scaryideas.com/content/12541/ http://scaryideas.com/content/12541. http://scaryideas.com/content/12541 http://scaryideas.com/t/12541.jpg Nissan : Nissan Versa - Squished 2009-08-11T15:02:00+02:00 Nissan advertising 30 http://scaryideas.com/content/12542/ http://scaryideas.com/content/12542. http://scaryideas.com/content/12542 http://scaryideas.com/t/12542.jpg Puma Cricket : The Koala Box 2009-08-11T15:03:10+02:00 Puma Cricket advertising 30 http://scaryideas.com/content/12543/ http://scaryideas.com/content/12543. http://scaryideas.com/content/12543 http://scaryideas.com/t/12543.jpg Scion : xB Splicer This is the newest spot in the agency's Brand Manifesto campaign for Scion (more info on the campaign here: http://www.darnellworks.com/attik/manifest.htm). As explained in that story, working with Scion, ATTIK's creative director Simon Needham and his colleagues created numerous manifestos that appear within the campaign's model-specific campaign assets, each featuring its own font, style treatment and set of manifestos reflecting the vehicle's unique personality. For the xB, Scion's urban utility vehicle with an iconic shape, the manifestos are: "Be an icon, not an imitation," "Be the original, not the copy" and "Become one of us by becoming none of us." This new Scion Brand Manifesto "xB Splicer" spot was directed by Simon Needham in unison with Imaginary Forces. Like the first campaign spot ("xD Explosion," which Simon co-directed with Shilo), "xB Splicer" features visual effects and finishing courtesy of Method Studios, and a custom score from Face the Music. 2009-08-11T16:45:01+02:00 Scion advertising 30 http://scaryideas.com/content/12560/ http://scaryideas.com/content/12560. http://scaryideas.com/content/12560 http://scaryideas.com/t/12560.jpg Nintendo Wii : Motion Plus - Table Tennis 2009-08-12T11:14:28+02:00 Nintendo Wii advertising 30 http://scaryideas.com/content/12561/ http://scaryideas.com/content/12561. http://scaryideas.com/content/12561 http://scaryideas.com/t/12561.jpg Nintendo Wii : Motion Plus - Golf 2009-08-12T11:18:02+02:00 Nintendo Wii advertising 30 http://scaryideas.com/content/12562/ http://scaryideas.com/content/12562. http://scaryideas.com/content/12562 http://scaryideas.com/t/12562.jpg Nintendo Wii : Motion Plus - Basketball 2009-08-12T11:20:05+02:00 Nintendo Wii advertising 30 http://scaryideas.com/content/12563/ http://scaryideas.com/content/12563. http://scaryideas.com/content/12563 http://scaryideas.com/t/12563.jpg Nintendo Wii : Motion Plus - Archery 2009-08-12T11:24:36+02:00 Nintendo Wii advertising 30 http://scaryideas.com/content/12564/ http://scaryideas.com/content/12564. http://scaryideas.com/content/12564 http://scaryideas.com/t/12564.jpg Nintendo Wii : Motion Plus - Kendo 2009-08-12T11:26:16+02:00 Nintendo Wii advertising 30 http://scaryideas.com/content/12565/ http://scaryideas.com/content/12565. http://scaryideas.com/content/12565 http://scaryideas.com/t/12565.jpg Volkswagen : VW See Film Differently - Dudeism (The Big Lebowski) 2009-08-12T14:03:25+02:00 Volkswagen advertising 30 http://scaryideas.com/content/12566/ http://scaryideas.com/content/12566. http://scaryideas.com/content/12566 http://scaryideas.com/t/12566.jpg Volkswagen : VW See Film Differently - Wonka (Pure Imagination) 2009-08-12T14:04:51+02:00 Volkswagen advertising 30 http://scaryideas.com/content/12567/ http://scaryideas.com/content/12567. http://scaryideas.com/content/12567 http://scaryideas.com/t/12567.jpg Volkswagen : VW See Film Differently - Rocky (Right back up) 2009-08-12T14:05:38+02:00 Volkswagen advertising 30 http://scaryideas.com/content/12573/ http://scaryideas.com/content/12573. http://scaryideas.com/content/12573 http://scaryideas.com/t/12573.jpg Adidas : adidas Super 7 - Haile Gebreslassie (Long distance runner) 2009-08-12T22:58:55+02:00 Adidas advertising 30 http://scaryideas.com/content/12574/ http://scaryideas.com/content/12574. http://scaryideas.com/content/12574 http://scaryideas.com/t/12574.jpg Adidas : adidas Super 7 - Veronica Campbell-Brown (fastest women on the planet) 2009-08-12T23:00:22+02:00 Adidas advertising 30 http://scaryideas.com/content/12576/ http://scaryideas.com/content/12576. http://scaryideas.com/content/12576 http://scaryideas.com/t/12576.jpg Funktion Personal Training : Worlds First Not-So-Stationary Bike Escape your boring gym. Recently, commuters in Vancouver were privy to a rather unusual sight: a man riding a stationary bike. Funktion Personal Training is a company that specializes in outdoor fitness bootcamps. http://funktiontraining.com 2009-08-13T09:25:05+02:00 Funktion Personal Training advertising 30 http://scaryideas.com/content/12577/ http://scaryideas.com/content/12577. http://scaryideas.com/content/12577 http://scaryideas.com/t/12577.jpg BMW : Light Bulb The goal of the campaign from GSD&M Idea City Austin is to change consumer's perceptions about diesel vehicles and focus on a cleaner-burning, eco friendly vehicle that doesn�t sacrifice the joy of driving. Client: BMW 2009-08-13T14:07:22+02:00 BMW advertising 30 http://scaryideas.com/content/12580/ http://scaryideas.com/content/12580. http://scaryideas.com/content/12580 http://scaryideas.com/t/12580.jpg Silver Boats : The Dam 2009-08-13T09:22:55+02:00 Silver Boats advertising 30 http://scaryideas.com/content/12584/ http://scaryideas.com/content/12584. http://scaryideas.com/content/12584 http://scaryideas.com/t/12584.jpg HP : Maintain (Girl) 2009-08-13T14:06:24+02:00 HP advertising 30 http://scaryideas.com/content/12585/ http://scaryideas.com/content/12585. http://scaryideas.com/content/12585 http://scaryideas.com/t/12585.jpg HP : HP Pavilion dv6t - Loud 2009-08-13T15:50:34+02:00 HP advertising 30 http://scaryideas.com/content/12596/ http://scaryideas.com/content/12596. http://scaryideas.com/content/12596 http://scaryideas.com/t/12596.jpg Volkswagen : Volkswagen Golf - Like A Golf 2009-08-14T09:10:34+02:00 Volkswagen advertising 30 http://scaryideas.com/content/12597/ http://scaryideas.com/content/12597. http://scaryideas.com/content/12597 http://scaryideas.com/t/12597.jpg WWF : Clean Energy Jobs - The Return Of Dinosaurs 2009-08-31T17:10:59+02:00 WWF advertising 30 http://scaryideas.com/content/12607/ http://scaryideas.com/content/12607. http://scaryideas.com/content/12607 http://scaryideas.com/t/12607.jpg Hugo Boss Orange : Sienna Miller (Drive my car) Sienna Miller is the ambassador for the female BOSS Orange signature fragrance by Hugo Boss. Watch Sienna Miller in BOSS Orange The New Fragrance TV commercial. Boss Fragrances announced in February 2009 that it has signed British actress, fashion designer, and on-again, off-again It girl Sienna Miller to front the campaign for its new feminine fragrance Boss Orange. Thomas Burkhardt, global marketing director for Hugo Boss Fragrances, was quoted as saying that Miller �truly embodies the spirit of the brand�. 2009-08-15T16:12:54+02:00 Hugo Boss Orange advertising 30 http://scaryideas.com/content/12623/ http://scaryideas.com/content/12623. http://scaryideas.com/content/12623 http://scaryideas.com/t/12623.jpg Heineken : Gigolo 2009-08-17T09:02:07+02:00 Heineken advertising 30 http://scaryideas.com/content/12624/ http://scaryideas.com/content/12624. http://scaryideas.com/content/12624 http://scaryideas.com/t/12624.jpg Hula Hoops : DJ 2009-08-17T09:03:15+02:00 Hula Hoops advertising 30 http://scaryideas.com/content/12639/ http://scaryideas.com/content/12639. http://scaryideas.com/content/12639 http://scaryideas.com/t/12639.jpg Drug Drive : Eyes An advertising campaign warning of the risks of driving after taking drugs is being launched in England and Wales. A TV ad will warn motorists that police can spot signs someone is under the influence of drugs if they are stopped. The Department for Transport says that one in 10 young male drivers admits drug driving and education is crucial. Road safety charity Brake has welcomed the �2.3m campaign but says it is more important for ministers to approve a breathalyser-style drug-testing device. 2009-08-17T13:45:45+02:00 Drug Drive advertising 30 http://scaryideas.com/content/12640/ http://scaryideas.com/content/12640. http://scaryideas.com/content/12640 http://scaryideas.com/t/12640.jpg Kinder Bueno : Raise The Bar 2009-08-17T13:47:00+02:00 Kinder Bueno advertising 30 http://scaryideas.com/content/12641/ http://scaryideas.com/content/12641. http://scaryideas.com/content/12641 http://scaryideas.com/t/12641.jpg SOS Mata Atl�ntica : Pee during shower 2009-08-17T13:48:16+02:00 SOS Mata Atl�ntica advertising 30 http://scaryideas.com/content/12642/ http://scaryideas.com/content/12642. http://scaryideas.com/content/12642 http://scaryideas.com/t/12642.jpg ESPN : Premier League 2009-08-17T13:49:31+02:00 ESPN advertising 30 http://scaryideas.com/content/12652/ http://scaryideas.com/content/12652. http://scaryideas.com/content/12652 http://scaryideas.com/t/12652.jpg 30 Seconds TV show : Sumo Sydney-based agency Three Drunk Monkeys is promoting the premiere of 30 SECONDS, the TV show written by the agency's executive creative directors Justin Drape and Scott Nowell, and Prodigy Films director Tim Bullock, with a campaign consisting of 90-second, 60-second and 30-second TV spots, online, outdoor and print. 30 SECONDS air on subscription TV channel THE COMEDY CHANNEL on 7 September. 2009-08-17T16:53:04+02:00 30 Seconds TV show advertising 30 http://scaryideas.com/content/12653/ http://scaryideas.com/content/12653. http://scaryideas.com/content/12653 http://scaryideas.com/t/12653.jpg 30 Seconds TV show : Martin Sydney-based agency Three Drunk Monkeys is promoting the premiere of 30 SECONDS, the TV show written by the agency's executive creative directors Justin Drape and Scott Nowell, and Prodigy Films director Tim Bullock, with a campaign consisting of 90-second, 60-second and 30-second TV spots, online, outdoor and print. 30 SECONDS air on subscription TV channel THE COMEDY CHANNEL on 7 September. 2009-08-17T16:53:56+02:00 30 Seconds TV show advertising 30 http://scaryideas.com/content/12654/ http://scaryideas.com/content/12654. http://scaryideas.com/content/12654 http://scaryideas.com/t/12654.jpg 30 Seconds TV show : Marion Sydney-based agency Three Drunk Monkeys is promoting the premiere of 30 SECONDS, the TV show written by the agency's executive creative directors Justin Drape and Scott Nowell, and Prodigy Films director Tim Bullock, with a campaign consisting of 90-second, 60-second and 30-second TV spots, online, outdoor and print. 30 SECONDS air on subscription TV channel THE COMEDY CHANNEL on 7 September. 2009-08-17T18:16:55+02:00 30 Seconds TV show advertising 30 http://scaryideas.com/content/12655/ http://scaryideas.com/content/12655. http://scaryideas.com/content/12655 http://scaryideas.com/t/12655.jpg 30 Seconds TV show : McBaney Sydney-based agency Three Drunk Monkeys is promoting the premiere of 30 SECONDS, the TV show written by the agency's executive creative directors Justin Drape and Scott Nowell, and Prodigy Films director Tim Bullock, with a campaign consisting of 90-second, 60-second and 30-second TV spots, online, outdoor and print. 30 SECONDS air on subscription TV channel THE COMEDY CHANNEL on 7 September. 2009-08-17T18:17:52+02:00 30 Seconds TV show advertising 30 http://scaryideas.com/content/12656/ http://scaryideas.com/content/12656. http://scaryideas.com/content/12656 http://scaryideas.com/t/12656.jpg 30 Seconds TV show : Barbara Sydney-based agency Three Drunk Monkeys is promoting the premiere of 30 SECONDS, the TV show written by the agency's executive creative directors Justin Drape and Scott Nowell, and Prodigy Films director Tim Bullock, with a campaign consisting of 90-second, 60-second and 30-second TV spots, online, outdoor and print. 30 SECONDS air on subscription TV channel THE COMEDY CHANNEL on 7 September. 2009-08-17T18:18:40+02:00 30 Seconds TV show advertising 30 http://scaryideas.com/content/12657/ http://scaryideas.com/content/12657. http://scaryideas.com/content/12657 http://scaryideas.com/t/12657.jpg 30 Seconds TV show : Brooker Sydney-based agency Three Drunk Monkeys is promoting the premiere of 30 SECONDS, the TV show written by the agency's executive creative directors Justin Drape and Scott Nowell, and Prodigy Films director Tim Bullock, with a campaign consisting of 90-second, 60-second and 30-second TV spots, online, outdoor and print. 30 SECONDS air on subscription TV channel THE COMEDY CHANNEL on 7 September. 2009-08-17T18:19:15+02:00 30 Seconds TV show advertising 30 http://scaryideas.com/content/12661/ http://scaryideas.com/content/12661. http://scaryideas.com/content/12661 http://scaryideas.com/t/12661.jpg Even Mouthwash : Glasses Against bad breath. 2009-08-18T09:19:08+02:00 Even Mouthwash advertising 30 http://scaryideas.com/content/12711/ http://scaryideas.com/content/12711. http://scaryideas.com/content/12711 http://scaryideas.com/t/12711.jpg ART & COPY : Trailer ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion. 2009-08-20T17:47:15+02:00 ART & COPY advertising 30 http://scaryideas.com/content/12666/ http://scaryideas.com/content/12666. http://scaryideas.com/content/12666 http://scaryideas.com/t/12666.jpg U.S. Cellular : Shadow Puppets 2009-08-18T12:10:34+02:00 U.S. Cellular advertising 30 http://scaryideas.com/content/12670/ http://scaryideas.com/content/12670. http://scaryideas.com/content/12670 http://scaryideas.com/t/12670.jpg Knorr : Salty 2009-08-18T18:37:48+02:00 Knorr advertising 30 http://scaryideas.com/content/12674/ http://scaryideas.com/content/12674. http://scaryideas.com/content/12674 http://scaryideas.com/t/12674.jpg Football Federation Australia : World Cup Bid 2018 - Come Play 2009-08-19T10:32:26+02:00 Football Federation Australia advertising 30 http://scaryideas.com/content/12676/ http://scaryideas.com/content/12676. http://scaryideas.com/content/12676 http://scaryideas.com/t/12676.jpg U.S. Cellular : Fish 2009-08-19T10:34:40+02:00 U.S. Cellular advertising 30 http://scaryideas.com/content/12677/ http://scaryideas.com/content/12677. http://scaryideas.com/content/12677 http://scaryideas.com/t/12677.jpg Eta Skof Snacks : What's the difference 2009-08-19T10:52:24+02:00 Eta Skof Snacks advertising 30 http://scaryideas.com/content/12678/ http://scaryideas.com/content/12678. http://scaryideas.com/content/12678 http://scaryideas.com/t/12678.jpg Eta Skof Snacks : Pong Pong 2009-08-19T10:53:57+02:00 Eta Skof Snacks advertising 30 http://scaryideas.com/content/12679/ http://scaryideas.com/content/12679. http://scaryideas.com/content/12679 http://scaryideas.com/t/12679.jpg Eta Skof Snacks : Straightjacket Snooker 2009-08-19T10:55:12+02:00 Eta Skof Snacks advertising 30 http://scaryideas.com/content/12680/ http://scaryideas.com/content/12680. http://scaryideas.com/content/12680 http://scaryideas.com/t/12680.jpg Virgin Media : 50 Meg Broadband 2009-09-15T17:49:45+02:00 Virgin Media advertising 30 http://scaryideas.com/content/12696/ http://scaryideas.com/content/12696. http://scaryideas.com/content/12696 http://scaryideas.com/t/12696.jpg 42Below Vodka : More PPPPPP Bun 2009-08-20T10:10:10+02:00 42Below Vodka advertising 30 http://scaryideas.com/content/12702/ http://scaryideas.com/content/12702. http://scaryideas.com/content/12702 http://scaryideas.com/t/12702.jpg Halls : Bear Hug 2009-08-20T10:16:58+02:00 Halls advertising 30 http://scaryideas.com/content/12703/ http://scaryideas.com/content/12703. http://scaryideas.com/content/12703 http://scaryideas.com/t/12703.jpg MTV : Shit 2009-08-20T10:50:39+02:00 MTV advertising 30 http://scaryideas.com/content/12708/ http://scaryideas.com/content/12708. http://scaryideas.com/content/12708 http://scaryideas.com/t/12708.jpg Quilmes : Spot Young & Rubicam Argentina has put to air a humorous spot for Quilmes Beer featuring two lucky lads, who appear to be in a Quilmes beer commercial. 2009-08-20T13:01:40+02:00 Quilmes advertising 30 http://scaryideas.com/content/12709/ http://scaryideas.com/content/12709. http://scaryideas.com/content/12709 http://scaryideas.com/t/12709.jpg Tourism Victoria : Double life Tourism Victoria's latest commercial encourages visitors to lead a double life in Daylesford in this spot from Publicis Mojo Melbourne. 2009-08-20T13:02:58+02:00 Tourism Victoria advertising 30 http://scaryideas.com/content/12716/ http://scaryideas.com/content/12716. http://scaryideas.com/content/12716 http://scaryideas.com/t/12716.jpg Tuc Craks : Lovechild 2009-08-21T18:02:21+02:00 Tuc Craks advertising 30 http://scaryideas.com/content/12723/ http://scaryideas.com/content/12723. http://scaryideas.com/content/12723 http://scaryideas.com/t/12723.jpg ANZ Small Business : The Chase 2009-08-21T18:14:03+02:00 ANZ Small Business advertising 30 http://scaryideas.com/content/12747/ http://scaryideas.com/content/12747. http://scaryideas.com/content/12747 http://scaryideas.com/t/12747.jpg Castrol : Bald 2009-08-22T15:09:49+02:00 Castrol advertising 30 http://scaryideas.com/content/12748/ http://scaryideas.com/content/12748. http://scaryideas.com/content/12748 http://scaryideas.com/t/12748.jpg Sony : Sony PlayStation 3 Slim - The PlayFace 2009-08-22T15:11:18+02:00 Sony advertising 30 http://scaryideas.com/content/12749/ http://scaryideas.com/content/12749. http://scaryideas.com/content/12749 http://scaryideas.com/t/12749.jpg Coca Cola : Bicycle (Bicicleta) 2009-08-22T15:13:13+02:00 Coca Cola advertising 30 http://scaryideas.com/content/12750/ http://scaryideas.com/content/12750. http://scaryideas.com/content/12750 http://scaryideas.com/t/12750.jpg Coca Cola : Wrestler (Luchador) 2009-08-22T15:14:35+02:00 Coca Cola advertising 30 http://scaryideas.com/content/12751/ http://scaryideas.com/content/12751. http://scaryideas.com/content/12751 http://scaryideas.com/t/12751.jpg ESPN.com : Video Player 2009-08-22T15:16:42+02:00 ESPN.com advertising 30 http://scaryideas.com/content/12752/ http://scaryideas.com/content/12752. http://scaryideas.com/content/12752 http://scaryideas.com/t/12752.jpg ESPN.com : Fantasy Football 2009-08-22T15:17:59+02:00 ESPN.com advertising 30 http://scaryideas.com/content/12754/ http://scaryideas.com/content/12754. http://scaryideas.com/content/12754 http://scaryideas.com/t/12754.jpg ESPN.com : Lunch 2009-08-22T15:20:22+02:00 ESPN.com advertising 30 http://scaryideas.com/content/12761/ http://scaryideas.com/content/12761. http://scaryideas.com/content/12761 http://scaryideas.com/t/12761.jpg discriminatie.nl : Hide Should you have to hide the real you to be accepted? 2009-08-22T17:41:38+02:00 discriminatie.nl advertising 30 http://scaryideas.com/content/12764/ http://scaryideas.com/content/12764. http://scaryideas.com/content/12764 http://scaryideas.com/t/12764.jpg International Olympic Committee (IOC) : All Together Now The IOC just launched the second phase of its �Best of Us� campaign, a multifaceted, global effort that aims to bring the Olympic values of Excellence, Respect and Friendship to life and engage youth around the world. For this latest effort, Cole & Weber created an animated TV spot titled �All Together Now.� The spot was directed by the brilliant young French directing duo, FX & Mat of Nexus Productions. In the spot, six larger-than-life Olympic athletes are depicted literally pulling countries together with rope, symbolizing the world coming together in the spirit of Olympism through the super-human effort of athletes and fans. �All Together Now� aired for the first time this past weekend on NBC�IOC�s broadcast partner in the US�during the 12th IAAF World Championships in Athletics (in Berlin, Germany). The spot will be made available to broadcasters across the world, and can also be viewed on the IOC�s website. This is the first part of a campaign that will include print in Sept and a digital experience launching later in the fall. Ultimately, through the campaign, IOC hopes to build excitement for the Olympic movement between Games with the end goal of increasing interest in the Games when they do occur. 2009-08-24T10:38:38+02:00 International Olympic Committee (IOC) advertising 30 http://scaryideas.com/content/12772/ http://scaryideas.com/content/12772. http://scaryideas.com/content/12772 http://scaryideas.com/t/12772.jpg No. 8 : Legends - 1 no8.co.nz - for true fans of New Zealand Rugby. No8 is a web site for fans of New Zealand Rugby. It also supports the New Zealand Rugby Foundation: which is a charity that is set up to manage injured players welfare. No.8 provides an alternative to the ultra commercialized professional rugby environment, which has lost much of it's grassroots appeal. 2009-08-24T10:45:07+02:00 No. 8 advertising 30 http://scaryideas.com/content/12773/ http://scaryideas.com/content/12773. http://scaryideas.com/content/12773 http://scaryideas.com/t/12773.jpg No. 8 : Legends - 2 no8.co.nz - for true fans of New Zealand Rugby. No8 is a web site for fans of New Zealand Rugby. It also supports the New Zealand Rugby Foundation: which is a charity that is set up to manage injured players welfare. No.8 provides an alternative to the ultra commercialized professional rugby environment, which has lost much of it's grassroots appeal. 2009-08-24T10:45:58+02:00 No. 8 advertising 30 http://scaryideas.com/content/12774/ http://scaryideas.com/content/12774. http://scaryideas.com/content/12774 http://scaryideas.com/t/12774.jpg No. 8 : Legends - 3 no8.co.nz - for true fans of New Zealand Rugby. No8 is a web site for fans of New Zealand Rugby. It also supports the New Zealand Rugby Foundation: which is a charity that is set up to manage injured players welfare. No.8 provides an alternative to the ultra commercialized professional rugby environment, which has lost much of it's grassroots appeal. 2009-08-24T10:46:29+02:00 No. 8 advertising 30 http://scaryideas.com/content/12783/ http://scaryideas.com/content/12783. http://scaryideas.com/content/12783 http://scaryideas.com/t/12783.jpg Ford : Ford Fiesta - Girls in the dark 2009-08-24T11:35:29+02:00 Ford advertising 30 http://scaryideas.com/content/12784/ http://scaryideas.com/content/12784. http://scaryideas.com/content/12784 http://scaryideas.com/t/12784.jpg Kruidvat : Girl travels in suitcase 2009-08-24T12:36:58+02:00 Kruidvat advertising 30 http://scaryideas.com/content/12786/ http://scaryideas.com/content/12786. http://scaryideas.com/content/12786 http://scaryideas.com/t/12786.jpg FNAC : Guerrilla for new Marylin Monroe pack of DVDs An air duct, famous for blowing up wind in the Camoes Square, in Lisbon, used for this idea aware that people always surprised by the air stream. 2009-08-24T15:02:43+02:00 FNAC advertising 30 http://scaryideas.com/content/12787/ http://scaryideas.com/content/12787. http://scaryideas.com/content/12787 http://scaryideas.com/t/12787.jpg Newfoundland and Labrador Tourism : Architecture 2009-08-24T15:03:44+02:00 Newfoundland and Labrador Tourism advertising 30 http://scaryideas.com/content/12799/ http://scaryideas.com/content/12799. http://scaryideas.com/content/12799 http://scaryideas.com/t/12799.jpg Microsoft : Microsoft Windows - The Rookies (Kylie, Age 4) Kylie is just 4 1/2 years old. Still a rookie on a PC, she color corrects and e-mails a photo of her pet fish, Dorothy, to her whole family. It's that easy. 2009-08-25T10:20:02+02:00 Microsoft advertising 30 http://scaryideas.com/content/12800/ http://scaryideas.com/content/12800. http://scaryideas.com/content/12800 http://scaryideas.com/t/12800.jpg Microsoft : Microsoft Windows - The Rookies (Sam, Age 7) 2009-08-25T10:21:01+02:00 Microsoft advertising 30 http://scaryideas.com/content/12801/ http://scaryideas.com/content/12801. http://scaryideas.com/content/12801 http://scaryideas.com/t/12801.jpg Microsoft : Microsoft Windows - The Rookies (Lewis, Age 5) 2009-08-25T10:21:50+02:00 Microsoft advertising 30 http://scaryideas.com/content/12802/ http://scaryideas.com/content/12802. http://scaryideas.com/content/12802 http://scaryideas.com/t/12802.jpg Microsoft : Microsoft Windows - The Rookies (Alexa, Age 7) 2009-08-25T10:22:37+02:00 Microsoft advertising 30 http://scaryideas.com/content/12803/ http://scaryideas.com/content/12803. http://scaryideas.com/content/12803 http://scaryideas.com/t/12803.jpg Microsoft : Microsoft Windows - The Rookies (7 vs 70) 2009-08-25T10:23:30+02:00 Microsoft advertising 30 http://scaryideas.com/content/12804/ http://scaryideas.com/content/12804. http://scaryideas.com/content/12804 http://scaryideas.com/t/12804.jpg Energy bar : Exact time of airing Have you ever seen a TV spot that shows its exact time of airing? And what about a whole TV campaign (150 spots) that does exactly so? This is the media idea behind the new and innovative Energy bar campaign launched over the weekend by Shalmor Avnon Amichay/Y&R Interactive. A special series of 55 synchronized commercials, each one showing the exact time of airing (e.g.: 20:12, 21:13, 21:45, 22:34, 00:32 etc.), communicated the concept: Every Moment, Energy Boost 2009-08-25T10:25:11+02:00 Energy bar advertising 30 http://scaryideas.com/content/12805/ http://scaryideas.com/content/12805. http://scaryideas.com/content/12805 http://scaryideas.com/t/12805.jpg Softbank : Brad Pitt - Dining 2009-08-25T10:29:13+02:00 Softbank advertising 30 http://scaryideas.com/content/12806/ http://scaryideas.com/content/12806. http://scaryideas.com/content/12806 http://scaryideas.com/t/12806.jpg Softbank : Brad Pitt - Sumo 2009-08-25T10:28:32+02:00 Softbank advertising 30 http://scaryideas.com/content/12807/ http://scaryideas.com/content/12807. http://scaryideas.com/content/12807 http://scaryideas.com/t/12807.jpg Softbank : Brad Pitt - Wind 2009-08-25T10:36:56+02:00 Softbank advertising 30 http://scaryideas.com/content/12808/ http://scaryideas.com/content/12808. http://scaryideas.com/content/12808 http://scaryideas.com/t/12808.jpg Time Warner Cable : Lag Where do you turn, when you feel the need for speed? How do you keep up with your cohorts, especially on treacherous terrain, taking on futuristic foes in the heat of battle? As we learn in a spot breaking this week, the answer is Time Warner Cable - and Roadrunner, with its free power boost. "Lag," the first commercial in Time Warner's new campaign, offers a visually arresting depiction of videogame-style graphics, as a pair of teens strive to keep the heat turned up via their cable connection. The campaign, created via Uniworld, was directed by spot, feature, and new media filmmaker Jim Sonzero, with visual effects by Shade. 2009-08-25T10:38:25+02:00 Time Warner Cable advertising 30 http://scaryideas.com/content/12819/ http://scaryideas.com/content/12819. http://scaryideas.com/content/12819 http://scaryideas.com/t/12819.jpg Rexona : Tinkerbell 2009-08-25T15:30:51+02:00 Rexona advertising 30 http://scaryideas.com/content/12823/ http://scaryideas.com/content/12823. http://scaryideas.com/content/12823 http://scaryideas.com/t/12823.jpg Apple : Get A Mac - Surprise 2009-08-25T15:54:19+02:00 Apple advertising 30 http://scaryideas.com/content/12824/ http://scaryideas.com/content/12824. http://scaryideas.com/content/12824 http://scaryideas.com/t/12824.jpg Apple : Get A Mac - Top Of The Line 2009-08-25T15:55:13+02:00 Apple advertising 30 http://scaryideas.com/content/12837/ http://scaryideas.com/content/12837. http://scaryideas.com/content/12837 http://scaryideas.com/t/12837.jpg The World March for Peace : Taxi-ing Imagine a world without war. Walk for it. The worldmarch.org 2009-08-26T10:31:34+02:00 The World March for Peace advertising 30 http://scaryideas.com/content/12838/ http://scaryideas.com/content/12838. http://scaryideas.com/content/12838 http://scaryideas.com/t/12838.jpg The World March for Peace : Aircraft carrier Imagine a world without war. Walk for it. The worldmarch.org 2009-08-26T10:32:05+02:00 The World March for Peace advertising 30 http://scaryideas.com/content/12839/ http://scaryideas.com/content/12839. http://scaryideas.com/content/12839 http://scaryideas.com/t/12839.jpg Cinnamon Toast Crunch : Pieces-Gone 2009-08-26T10:33:42+02:00 Cinnamon Toast Crunch advertising 30 http://scaryideas.com/content/12843/ http://scaryideas.com/content/12843. http://scaryideas.com/content/12843 http://scaryideas.com/t/12843.jpg Sony : Sony Bravia - Alice Cooper 2009-08-26T10:37:51+02:00 Sony advertising 30 http://scaryideas.com/content/12844/ http://scaryideas.com/content/12844. http://scaryideas.com/content/12844 http://scaryideas.com/t/12844.jpg ANTA : Deuce 2009-08-26T10:39:08+02:00 ANTA advertising 30 http://scaryideas.com/content/12845/ http://scaryideas.com/content/12845. http://scaryideas.com/content/12845 http://scaryideas.com/t/12845.jpg Kiwi : Festival 2009-08-26T10:40:02+02:00 Kiwi advertising 30 http://scaryideas.com/content/12846/ http://scaryideas.com/content/12846. http://scaryideas.com/content/12846 http://scaryideas.com/t/12846.jpg Kiwi : Sundown 2009-08-26T10:40:47+02:00 Kiwi advertising 30 http://scaryideas.com/content/12847/ http://scaryideas.com/content/12847. http://scaryideas.com/content/12847 http://scaryideas.com/t/12847.jpg Kiwi : Two Night Stand 2009-08-26T10:41:39+02:00 Kiwi advertising 30 http://scaryideas.com/content/12848/ http://scaryideas.com/content/12848. http://scaryideas.com/content/12848 http://scaryideas.com/t/12848.jpg Kiwi : Elevator 2009-08-26T10:42:30+02:00 Kiwi advertising 30 http://scaryideas.com/content/12858/ http://scaryideas.com/content/12858. http://scaryideas.com/content/12858 http://scaryideas.com/t/12858.jpg Castrol : Bald 2009-08-26T15:07:37+02:00 Castrol advertising 30 http://scaryideas.com/content/12877/ http://scaryideas.com/content/12877. http://scaryideas.com/content/12877 http://scaryideas.com/t/12877.jpg IKEA : IKEA Catalogue 2010 - Lamp 2009-08-27T10:51:59+02:00 IKEA advertising 30 http://scaryideas.com/content/12878/ http://scaryideas.com/content/12878. http://scaryideas.com/content/12878 http://scaryideas.com/t/12878.jpg Sprint : MiFi 2009-08-27T10:52:57+02:00 Sprint advertising 30 http://scaryideas.com/content/12879/ http://scaryideas.com/content/12879. http://scaryideas.com/content/12879 http://scaryideas.com/t/12879.jpg Burger King : Think Angry Thoughts Campaign site: http://www.burgerking.ca/getangry/ 2009-08-27T12:00:51+02:00 Burger King advertising 30 http://scaryideas.com/content/12890/ http://scaryideas.com/content/12890. http://scaryideas.com/content/12890 http://scaryideas.com/t/12890.jpg Axe : Axe Musicstar - Limo 2009-08-27T15:55:10+02:00 Axe advertising 30 http://scaryideas.com/content/12898/ http://scaryideas.com/content/12898. http://scaryideas.com/content/12898 http://scaryideas.com/t/12898.jpg Chili's / St. Jude Children's Research Hospital : Parents 2009-08-31T10:27:18+02:00 Chili's / St. Jude Children's Research Hospital advertising 30 http://scaryideas.com/content/12899/ http://scaryideas.com/content/12899. http://scaryideas.com/content/12899 http://scaryideas.com/t/12899.jpg Wheaties : Documentary - Webisode 1 A new cereal designed by today's elite athletes caught on camera and released as a comedic 6-part documentary. 2009-08-31T10:29:02+02:00 Wheaties advertising 30 http://scaryideas.com/content/12900/ http://scaryideas.com/content/12900. http://scaryideas.com/content/12900 http://scaryideas.com/t/12900.jpg Wheaties : Documentary - Webisode 2 A new cereal designed by today's elite athletes caught on camera and released as a comedic 6-part documentary. 2009-08-31T10:29:25+02:00 Wheaties advertising 30 http://scaryideas.com/content/12901/ http://scaryideas.com/content/12901. http://scaryideas.com/content/12901 http://scaryideas.com/t/12901.jpg Wheaties : Documentary - Webisode 3 A new cereal designed by today's elite athletes caught on camera and released as a comedic 6-part documentary. 2009-08-31T10:30:12+02:00 Wheaties advertising 30 http://scaryideas.com/content/12902/ http://scaryideas.com/content/12902. http://scaryideas.com/content/12902 http://scaryideas.com/t/12902.jpg Wheaties : Documentary - Webisode 4 A new cereal designed by today's elite athletes caught on camera and released as a comedic 6-part documentary. 2009-08-31T10:31:21+02:00 Wheaties advertising 30 http://scaryideas.com/content/12903/ http://scaryideas.com/content/12903. http://scaryideas.com/content/12903 http://scaryideas.com/t/12903.jpg Wheaties : Documentary - Webisode 5 A new cereal designed by today's elite athletes caught on camera and released as a comedic 6-part documentary. 2009-08-31T10:32:24+02:00 Wheaties advertising 30 http://scaryideas.com/content/12904/ http://scaryideas.com/content/12904. http://scaryideas.com/content/12904 http://scaryideas.com/t/12904.jpg Wheaties : Documentary - Webisode 6 A new cereal designed by today's elite athletes caught on camera and released as a comedic 6-part documentary. 2009-08-31T10:33:27+02:00 Wheaties advertising 30 http://scaryideas.com/content/12917/ http://scaryideas.com/content/12917. http://scaryideas.com/content/12917 http://scaryideas.com/t/12917.jpg Toronto Zoo : The Tundra Trek A brave explorer embarks on his most dangerous journey yet: The Tundra Trek at the Toronto Zoo. 2009-08-31T10:44:32+02:00 Toronto Zoo advertising 30 http://scaryideas.com/content/12921/ http://scaryideas.com/content/12921. http://scaryideas.com/content/12921 http://scaryideas.com/t/12921.jpg NBC/NBCNewYork.com : Liz 2009-08-31T10:49:19+02:00 NBC/NBCNewYork.com advertising 30 http://scaryideas.com/content/12922/ http://scaryideas.com/content/12922. http://scaryideas.com/content/12922 http://scaryideas.com/t/12922.jpg NBC/NBCNewYork.com : Ted 2009-08-31T10:50:27+02:00 NBC/NBCNewYork.com advertising 30 http://scaryideas.com/content/12923/ http://scaryideas.com/content/12923. http://scaryideas.com/content/12923 http://scaryideas.com/t/12923.jpg NBC/NBCNewYork.com : Ron 2009-08-31T10:51:32+02:00 NBC/NBCNewYork.com advertising 30 http://scaryideas.com/content/12924/ http://scaryideas.com/content/12924. http://scaryideas.com/content/12924 http://scaryideas.com/t/12924.jpg Volkswagen : Volkswagen Golf - Lucky 2009-08-31T10:52:48+02:00 Volkswagen advertising 30 http://scaryideas.com/content/12925/ http://scaryideas.com/content/12925. http://scaryideas.com/content/12925 http://scaryideas.com/t/12925.jpg BCBS : Motor In a series of engaging new spots for Blue Cross Blue Shield via Ogilvy, Rabbit director Matt Ogens focuses his lens on the small business owner. Each of the three spots: Motor, Excel and Farm are poignant slice of life ads that peer into the daily routines of the independent entrepreneurs whose business lives thrive on the well being of their employees. Ogens' direction draws us in with heartfelt tales of everyday Americans making a living doing what they love. Picturesque visuals frame stories of bakers, motorcycle enthusiasts and shipping experts, all of whom take pride in providing excellent service to their customers, and affordable, high quality medical benefits to their employees. 2009-08-31T10:54:30+02:00 BCBS advertising 30 http://scaryideas.com/content/12926/ http://scaryideas.com/content/12926. http://scaryideas.com/content/12926 http://scaryideas.com/t/12926.jpg BCBS : Excel In a series of engaging new spots for Blue Cross Blue Shield via Ogilvy, Rabbit director Matt Ogens focuses his lens on the small business owner. Each of the three spots: Motor, Excel and Farm are poignant slice of life ads that peer into the daily routines of the independent entrepreneurs whose business lives thrive on the well being of their employees. Ogens' direction draws us in with heartfelt tales of everyday Americans making a living doing what they love. Picturesque visuals frame stories of bakers, motorcycle enthusiasts and shipping experts, all of whom take pride in providing excellent service to their customers, and affordable, high quality medical benefits to their employees. 2009-08-31T10:55:23+02:00 BCBS advertising 30 http://scaryideas.com/content/12927/ http://scaryideas.com/content/12927. http://scaryideas.com/content/12927 http://scaryideas.com/t/12927.jpg BCBS : Farm In a series of engaging new spots for Blue Cross Blue Shield via Ogilvy, Rabbit director Matt Ogens focuses his lens on the small business owner. Each of the three spots: Motor, Excel and Farm are poignant slice of life ads that peer into the daily routines of the independent entrepreneurs whose business lives thrive on the well being of their employees. Ogens' direction draws us in with heartfelt tales of everyday Americans making a living doing what they love. Picturesque visuals frame stories of bakers, motorcycle enthusiasts and shipping experts, all of whom take pride in providing excellent service to their customers, and affordable, high quality medical benefits to their employees. 2009-08-31T10:56:00+02:00 BCBS advertising 30 http://scaryideas.com/content/12934/ http://scaryideas.com/content/12934. http://scaryideas.com/content/12934 http://scaryideas.com/t/12934.jpg HSBC : Integrity 2009-08-31T11:28:05+02:00 HSBC advertising 30 http://scaryideas.com/content/12935/ http://scaryideas.com/content/12935. http://scaryideas.com/content/12935 http://scaryideas.com/t/12935.jpg HSBC : Brand Values (Responsibility) 2009-08-31T11:03:30+02:00 HSBC advertising 30 http://scaryideas.com/content/12936/ http://scaryideas.com/content/12936. http://scaryideas.com/content/12936 http://scaryideas.com/t/12936.jpg Clear : Dog Park 2009-08-31T11:04:36+02:00 Clear advertising 30 http://scaryideas.com/content/12937/ http://scaryideas.com/content/12937. http://scaryideas.com/content/12937 http://scaryideas.com/t/12937.jpg J2O : Pop Stasi (Tainted Love) J20 proudly presents Soft Cell's Tainted Love remixed by Rathergood.com! To win tickets go here http://www.facebook.com/pages/J20-Mixed-Up-Session/144398470644?created Become a fan and we hope to see you there! 2009-08-31T11:07:26+02:00 J2O advertising 30 http://scaryideas.com/content/12938/ http://scaryideas.com/content/12938. http://scaryideas.com/content/12938 http://scaryideas.com/t/12938.jpg Clear : Train 2009-08-31T11:12:51+02:00 Clear advertising 30 http://scaryideas.com/content/12939/ http://scaryideas.com/content/12939. http://scaryideas.com/content/12939 http://scaryideas.com/t/12939.jpg Cinnamon Toast Crunch : Pieces-Gone What happens when a tasty breakfast square discovers just how delicious he tastes? In the new CG animated spot for General Mills' Cinnamon Toast Crunch, the tasty square in question takes giant bites out of himself until he's nothing but crumbs. 2009-08-31T11:18:57+02:00 Cinnamon Toast Crunch advertising 30 http://scaryideas.com/content/12940/ http://scaryideas.com/content/12940. http://scaryideas.com/content/12940 http://scaryideas.com/t/12940.jpg The UPS Store : West 2009-08-31T11:20:08+02:00 The UPS Store advertising 30 http://scaryideas.com/content/12944/ http://scaryideas.com/content/12944. http://scaryideas.com/content/12944 http://scaryideas.com/t/12944.jpg Ruumz : Elephant So, where do you hang out? 2009-08-31T11:49:58+02:00 Ruumz advertising 30 http://scaryideas.com/content/12945/ http://scaryideas.com/content/12945. http://scaryideas.com/content/12945 http://scaryideas.com/t/12945.jpg Ruumz : Birds So, where do you hang out? 2009-08-31T11:50:33+02:00 Ruumz advertising 30 http://scaryideas.com/content/12946/ http://scaryideas.com/content/12946. http://scaryideas.com/content/12946 http://scaryideas.com/t/12946.jpg Amnesty International : Dog's Life �Dog�s Life� is a TV commercial for Amnesty International, about how fast the social injustice is growing in Europe (and Portugal, to be more specific). With the economic crisis and with so many people loosing their jobs, everyone - politics, journalists, NGS, society in general - should discuss this issue very seriously. Portuguese Hollywood star Joaquim de Almeida (�24�, �Desperado�, �Clear and Present Danger�), was very touched by the project and agreed to do all the voice over in the spot. One last note: the dog that appears on the spot is a canine star, one of the most requested �animal actors� in Europe, and was flown specially to take part in the spot. 2009-08-31T12:18:46+02:00 Amnesty International advertising 30 http://scaryideas.com/content/17160/ http://scaryideas.com/content/17160. http://scaryideas.com/content/17160 http://scaryideas.com/t/17160.jpg Diesel : Be Stupid to Get a Free Diesel Jeans 2010-04-23T10:39:03+02:00 Diesel advertising 30 http://scaryideas.com/content/17630/ http://scaryideas.com/content/17630. http://scaryideas.com/content/17630 http://scaryideas.com/t/17630.jpg Adidas : Adidas F50 adiZero - Fast vs. Fast Zinedine Zidane, Lionel Messi and David Villa feature in a new adidas campaign from 180 for the F50 adiZero. URL: facebook.com/adidasFootball 2010-05-13T10:39:33+02:00 Adidas advertising 30 http://scaryideas.com/content/12951/ http://scaryideas.com/content/12951. http://scaryideas.com/content/12951 http://scaryideas.com/t/12951.jpg Burger King : Tiny Hands - Friends 2009-09-01T10:30:10+02:00 Burger King advertising 30 http://scaryideas.com/content/12952/ http://scaryideas.com/content/12952. http://scaryideas.com/content/12952 http://scaryideas.com/t/12952.jpg Burger King : Tiny Hands - Dad 2009-09-01T10:30:37+02:00 Burger King advertising 30 http://scaryideas.com/content/12954/ http://scaryideas.com/content/12954. http://scaryideas.com/content/12954 http://scaryideas.com/t/12954.jpg Old Spice : Different Scents for Different Gents 2009-09-01T10:33:52+02:00 Old Spice advertising 30 http://scaryideas.com/content/17665/ http://scaryideas.com/content/17665. http://scaryideas.com/content/17665 http://scaryideas.com/t/17665.jpg Mor Cati : Domestic violence made visible on the streets Mor Cati: Purple Roof 2010-05-14T14:41:10+02:00 Mor Cati advertising 30 http://scaryideas.com/content/12969/ http://scaryideas.com/content/12969. http://scaryideas.com/content/12969 http://scaryideas.com/t/12969.jpg Tuc Craks : Webisode 1 10 webisodes of the snacklove miniseries. Campaign website: http://www.snacklove.ie 2009-09-01T10:48:50+02:00 Tuc Craks advertising 30 http://scaryideas.com/content/12970/ http://scaryideas.com/content/12970. http://scaryideas.com/content/12970 http://scaryideas.com/t/12970.jpg Tuc Craks : Webisode - 2 10 webisodes of the snacklove miniseries. Campaign website: http://www.snacklove.ie 2009-09-01T10:49:45+02:00 Tuc Craks advertising 30 http://scaryideas.com/content/12971/ http://scaryideas.com/content/12971. http://scaryideas.com/content/12971 http://scaryideas.com/t/12971.jpg Tuc Craks : Webisode - 3 10 webisodes of the snacklove miniseries. Campaign website: http://www.snacklove.ie 2009-09-01T10:50:33+02:00 Tuc Craks advertising 30 http://scaryideas.com/content/12972/ http://scaryideas.com/content/12972. http://scaryideas.com/content/12972 http://scaryideas.com/t/12972.jpg Tuc Craks : Webisode - 4 10 webisodes of the snacklove miniseries. Campaign website: http://www.snacklove.ie 2009-09-01T10:51:24+02:00 Tuc Craks advertising 30 http://scaryideas.com/content/12973/ http://scaryideas.com/content/12973. http://scaryideas.com/content/12973 http://scaryideas.com/t/12973.jpg Tuc Craks : Webisode - 5 10 webisodes of the snacklove miniseries. Campaign website: http://www.snacklove.ie 2009-09-01T10:52:01+02:00 Tuc Craks advertising 30 http://scaryideas.com/content/12974/ http://scaryideas.com/content/12974. http://scaryideas.com/content/12974 http://scaryideas.com/t/12974.jpg Tuc Craks : Webisode - 6 10 webisodes of the snacklove miniseries. Campaign website: http://www.snacklove.ie 2009-09-01T10:52:41+02:00 Tuc Craks advertising 30 http://scaryideas.com/content/12975/ http://scaryideas.com/content/12975. http://scaryideas.com/content/12975 http://scaryideas.com/t/12975.jpg Tuc Craks : Webisode - 7 10 webisodes of the snacklove miniseries. Campaign website: http://www.snacklove.ie 2009-09-01T10:53:22+02:00 Tuc Craks advertising 30 http://scaryideas.com/content/12976/ http://scaryideas.com/content/12976. http://scaryideas.com/content/12976 http://scaryideas.com/t/12976.jpg Tuc Craks : Webisode - 8 10 webisodes of the snacklove miniseries. Campaign website: http://www.snacklove.ie 2009-09-01T10:54:20+02:00 Tuc Craks advertising 30 http://scaryideas.com/content/12977/ http://scaryideas.com/content/12977. http://scaryideas.com/content/12977 http://scaryideas.com/t/12977.jpg Tuc Craks : Webisode - 9 10 webisodes of the snacklove miniseries. Campaign website: http://www.snacklove.ie 2009-09-01T10:54:49+02:00 Tuc Craks advertising 30 http://scaryideas.com/content/12978/ http://scaryideas.com/content/12978. http://scaryideas.com/content/12978 http://scaryideas.com/t/12978.jpg Tuc Craks : Webisode - 10 10 webisodes of the snacklove miniseries. Campaign website: http://www.snacklove.ie 2009-09-01T10:55:28+02:00 Tuc Craks advertising 30 http://scaryideas.com/content/12980/ http://scaryideas.com/content/12980. http://scaryideas.com/content/12980 http://scaryideas.com/t/12980.jpg Cisco : Creation New York, NY, August 31, 2008: New York based Re:Birth Films director Adam Witten launches the Cisco �Creation Begins� spec campaign, with a stylized new :60 "Creation" creative by The Cricket Club of New York. The spot, bolstering Cisco's claim that their hardware is the backbone of new creations, features Adam and Eve in the context of a server room finding a new view on an old story. The :60 is a 1-spot campaign, which also highlights Cisco's commitment to the human connection. "Creation" opens on a seemingly sterile server room working silently. The scene cuts to a naked Adam just created on the floor. The parable continues with the servers coming to life, and Eve is born. As the computers work, even the snake is brought into being. With the scene set, within the wires and silicon, the players rush headlong to what appears to be a well known end; the expulsion of Adam and Eve. With Adam given the chance to make the same mistake twice, he decides that it is the human connection that makes creation great, not the technology that make it possible. 2009-09-01T10:59:54+02:00 Cisco advertising 30 http://scaryideas.com/content/17751/ http://scaryideas.com/content/17751. http://scaryideas.com/content/17751 http://scaryideas.com/t/17751.jpg Adidas : Sky Comic 2010-05-19T12:43:26+02:00 Adidas advertising 30 http://scaryideas.com/content/17771/ http://scaryideas.com/content/17771. http://scaryideas.com/content/17771 http://scaryideas.com/t/17771.jpg Olympus : Olympus PEN - PEN Giant One year after The PEN Story we present our second stop motion project: 355 pictures have been taken, printed in billboard size and shot again. The video was produced with the Olympus PEN itself. No tricks or computer animation at all. Special thanks to Takeuchi Taijin for his support and direction. 2010-05-19T12:54:31+02:00 Olympus advertising 30 http://scaryideas.com/content/17613/ http://scaryideas.com/content/17613. http://scaryideas.com/content/17613 http://scaryideas.com/t/17613.jpg BT Financial Group : Property vs Shares As part of a major new positioning campaign for one of Australia's leading investment companies, The Glue Society and Revolver, via agency Host, Sydney, have created a series of four commercials, breaking this Sunday, which blend light sculpture with financial data. Using their experience of the art world (following exhibitions at the Miami Art Fair and the Sculpture by the Sea events in Australia and Denmark) The Glue Society created four fluorescent tube sculptures which when viewed from certain angles created large-scale perfect graphs. Writer and co-director, Jonathan Kneebone, of The Glue Society says: "From the outset, we wanted to find a way of avoiding analogies about investing insights and actually deliver data that would be of real value to the audience. Our challenge was to do that in an original, ownable way. But it has been particularly gratifying bringing together our experiences in the art world to such an interesting and challenging commercial project." Each of the films were directed by The Glue Society through their production company, Revolver. Production crew included production designer, Karen Murphy (Chronicles of Narnia, Xmen-Wolverine, and Australia), and Oscar-Winning cinematographer, Russell Boyd (Master & Commander, Gallipoli, Picnic at Hanging Rock). Three weeks of previsualisation with Fin Design, were required to ensure the bulbs would light in the correct sequence and in the correct timing. Ultimately, the sculptures were created using 14,500 bulbs and 46km of cabling. 2010-05-12T11:02:29+02:00 BT Financial Group advertising 30 http://scaryideas.com/content/17599/ http://scaryideas.com/content/17599. http://scaryideas.com/content/17599 http://scaryideas.com/t/17599.jpg Sherwin-Williams : Washable Paints - Animated Paint Chips An animated world of color where everything is made of Sherwin-Williams paint chips. 2010-05-12T10:18:48+02:00 Sherwin-Williams advertising 30 http://scaryideas.com/content/17598/ http://scaryideas.com/content/17598. http://scaryideas.com/content/17598 http://scaryideas.com/t/17598.jpg Audi : The next big thing - Part 2 The new Audi A1 episode movie: In the second episode of "The next big thing" the pursuers are very close on their heels and a spectacular car chase begins. Then John (Justin Timberlake) and Toni (Dania Ramirez) are contacted by a mysterious person. 2010-05-12T10:08:08+02:00 Audi advertising 30 http://scaryideas.com/content/17597/ http://scaryideas.com/content/17597. http://scaryideas.com/content/17597 http://scaryideas.com/t/17597.jpg BC Lions : Defence Contact Name: Paige Calvert Agency: DDB Canada, Vancouver Client: BC Lions; Client contact: George Chayka, vice president, Business In-market Date: May 2010 Brief Description: In 2010, the BC Lions returned outdoors to Empire Field after over 25 years at BC Place. Our challenge was to demonstrate the thrill and excitement of watching a game outside. A few words from the creative: Using television and radio, we answered this challenge by using game clips that would showcase the high action of the CFL. Then at the crest of the drama, we cut off the play abruptly and introduced our message that this moment would be continued at a seat at Empire Field. The continued concept stretched across print as well where it was used to borrow on the Lions fan's nostalgia as we explained how the Lions' great tradition would be continued this year at Empire. Vancouver, May 11, 2010 - Today, the BC Lions launched two dramatic television spots, featuring players in adrenaline-filled, make-or-break game moments; each ends abruptly and directs fans to Empire Field to watch the action continue. Developed by DDB Canada�s Vancouver office, the TV spots are part of an integrated, regional campaign to help drive ticket sales and generate excitement around the Lions� return to an outdoor stadium. �With this unique season comes a unique opportunity to demonstrate the thrill and excitement of watching a football game outside,� says Dean Lee, creative director, DDB Canada. �Extreme close ups, slow motion photography, hyper real sound effects and tension-heightening music are used to capture the exhilaration of being up close and personal to the players, and showcase the action of the Canadian Football League.� The integrated campaign features two 30-second TV spots, �Pass� and �Defence� that promote pre-season ticket sales, which will later be modified and used to promote upcoming games. The TV spots feature quarterback Casey Printers and defensive lineman Brent Johnson. This is the first time in years that players have been used prominently in the Lions� advertising. Radio and newspaper print advertising also recently launched across British Columbia. The BC Lions negotiated their own media placements. �This new creative direction is a real departure from our previous advertising,� says George Chayka, vice president of business, BC Lions. �We felt it was important to highlight the excitement and drama of watching a Lions� game in the stands. You need to be there to truly experience it.� �Of course,� continues Chayka, �being situated outdoors, this year, does affect our notorious dome-field advantage. With no roof overhead, we�re relying on our fans to bring a whole new level of enthusiasm and support to help us make this season one of our best yet.� With the outdoor venue lending itself well to a festival-like atmosphere, the BC Lions have planned numerous, pre and post-game activities to enhance the game experience for its fans, including tailgate parties, decade-themed games, pyrotechnics and more. Due to the installation of a retractable roof in BC Place, the Lions will play the 2010 season at an outdoor temporary 27,500-seat stadium at Empire Fields at the PNE, beginning with a pre-season game on Sunday, June 20, 2010. The site of the temporary stadium is on the former Empire Stadium grounds in east Vancouver, which was home to the Lions from 1954 to 1982. In 2011, the Lions will permanently return to outdoor play at BC Place � the home of the 2011 Grey Cup. This is DDB Canada�s first campaign since being named agency of record by the BC Lions� in March 2010. 2010-05-12T10:03:11+02:00 BC Lions advertising 30 http://scaryideas.com/content/12983/ http://scaryideas.com/content/12983. http://scaryideas.com/content/12983 http://scaryideas.com/t/12983.jpg Ford : Ford Taurus - Mirrors 2009-09-01T15:14:14+02:00 Ford advertising 30 http://scaryideas.com/content/12984/ http://scaryideas.com/content/12984. http://scaryideas.com/content/12984 http://scaryideas.com/t/12984.jpg Kraft Foods : Golden Double Stuf Oreo - Office Challenge (Donald J. Trump) 2009-09-01T15:16:11+02:00 Kraft Foods advertising 30 http://scaryideas.com/content/17749/ http://scaryideas.com/content/17749. http://scaryideas.com/content/17749 http://scaryideas.com/t/17749.jpg Accenture : Surfing Elephant 2010-05-18T14:49:50+02:00 Accenture advertising 30 http://scaryideas.com/content/17740/ http://scaryideas.com/content/17740. http://scaryideas.com/content/17740 http://scaryideas.com/t/17740.jpg Playboy Entertainment : Date night 2010-05-18T10:56:28+02:00 Playboy Entertainment advertising 30 http://scaryideas.com/content/17738/ http://scaryideas.com/content/17738. http://scaryideas.com/content/17738 http://scaryideas.com/t/17738.jpg Pedigree : Heroes 2010-05-18T10:54:51+02:00 Pedigree advertising 30 http://scaryideas.com/content/17737/ http://scaryideas.com/content/17737. http://scaryideas.com/content/17737 http://scaryideas.com/t/17737.jpg The Health Sciences Association of British Columbia : StopTheWait.ca Without highly-skilled public health care professionals, waiting lists in BC will get worse. This video was created to raise awareness of the problem of medical wait lists in BC - www.stopthewait.ca 2010-05-18T10:53:56+02:00 The Health Sciences Association of British Columbia advertising 30 http://scaryideas.com/content/17736/ http://scaryideas.com/content/17736. http://scaryideas.com/content/17736 http://scaryideas.com/t/17736.jpg Allstate Insurance : Gloves 2010-05-18T10:52:30+02:00 Allstate Insurance advertising 30 http://scaryideas.com/content/17596/ http://scaryideas.com/content/17596. http://scaryideas.com/content/17596 http://scaryideas.com/t/17596.jpg BC Lions : Play Contact Name: Paige Calvert Agency: DDB Canada, Vancouver Client: BC Lions; Client contact: George Chayka, vice president, Business In-market Date: May 2010 Brief Description: In 2010, the BC Lions returned outdoors to Empire Field after over 25 years at BC Place. Our challenge was to demonstrate the thrill and excitement of watching a game outside. A few words from the creative: Using television and radio, we answered this challenge by using game clips that would showcase the high action of the CFL. Then at the crest of the drama, we cut off the play abruptly and introduced our message that this moment would be continued at a seat at Empire Field. The continued concept stretched across print as well where it was used to borrow on the Lions fan's nostalgia as we explained how the Lions' great tradition would be continued this year at Empire. Vancouver, May 11, 2010 - Today, the BC Lions launched two dramatic television spots, featuring players in adrenaline-filled, make-or-break game moments; each ends abruptly and directs fans to Empire Field to watch the action continue. Developed by DDB Canada�s Vancouver office, the TV spots are part of an integrated, regional campaign to help drive ticket sales and generate excitement around the Lions� return to an outdoor stadium. �With this unique season comes a unique opportunity to demonstrate the thrill and excitement of watching a football game outside,� says Dean Lee, creative director, DDB Canada. �Extreme close ups, slow motion photography, hyper real sound effects and tension-heightening music are used to capture the exhilaration of being up close and personal to the players, and showcase the action of the Canadian Football League.� The integrated campaign features two 30-second TV spots, �Pass� and �Defence� that promote pre-season ticket sales, which will later be modified and used to promote upcoming games. The TV spots feature quarterback Casey Printers and defensive lineman Brent Johnson. This is the first time in years that players have been used prominently in the Lions� advertising. Radio and newspaper print advertising also recently launched across British Columbia. The BC Lions negotiated their own media placements. �This new creative direction is a real departure from our previous advertising,� says George Chayka, vice president of business, BC Lions. �We felt it was important to highlight the excitement and drama of watching a Lions� game in the stands. You need to be there to truly experience it.� �Of course,� continues Chayka, �being situated outdoors, this year, does affect our notorious dome-field advantage. With no roof overhead, we�re relying on our fans to bring a whole new level of enthusiasm and support to help us make this season one of our best yet.� With the outdoor venue lending itself well to a festival-like atmosphere, the BC Lions have planned numerous, pre and post-game activities to enhance the game experience for its fans, including tailgate parties, decade-themed games, pyrotechnics and more. Due to the installation of a retractable roof in BC Place, the Lions will play the 2010 season at an outdoor temporary 27,500-seat stadium at Empire Fields at the PNE, beginning with a pre-season game on Sunday, June 20, 2010. The site of the temporary stadium is on the former Empire Stadium grounds in east Vancouver, which was home to the Lions from 1954 to 1982. In 2011, the Lions will permanently return to outdoor play at BC Place � the home of the 2011 Grey Cup. This is DDB Canada�s first campaign since being named agency of record by the BC Lions� in March 2010. 2010-05-12T10:00:59+02:00 BC Lions advertising 30 http://scaryideas.com/content/17734/ http://scaryideas.com/content/17734. http://scaryideas.com/content/17734 http://scaryideas.com/t/17734.jpg Visit Wales : Sunlounger 2010-05-18T10:44:37+02:00 Visit Wales advertising 30 http://scaryideas.com/content/17728/ http://scaryideas.com/content/17728. http://scaryideas.com/content/17728 http://scaryideas.com/t/17728.jpg Revo Energy Drink : Wall Revo Energy. One shot � one hit. 2010-05-18T10:32:39+02:00 Revo Energy Drink advertising 30 http://scaryideas.com/content/17723/ http://scaryideas.com/content/17723. http://scaryideas.com/content/17723 http://scaryideas.com/t/17723.jpg Fritz-kola : Needle and thread caffeine, highly concentrated. fritz-kola is a coke containing the highest amount of caffeine permitted by German law. In order to emphasize this USP we have created a comical caffeine molecule which has to master various situations in which an extremely high degree of concentration is required. 2010-05-17T15:36:03+02:00 Fritz-kola advertising 30 http://scaryideas.com/content/17722/ http://scaryideas.com/content/17722. http://scaryideas.com/content/17722 http://scaryideas.com/t/17722.jpg Fritz-kola : Poker caffeine, highly concentrated. fritz-kola is a coke containing the highest amount of caffeine permitted by German law. In order to emphasize this USP we have created a comical caffeine molecule which has to master various situations in which an extremely high degree of concentration is required. 2010-05-17T15:35:10+02:00 Fritz-kola advertising 30 http://scaryideas.com/content/17701/ http://scaryideas.com/content/17701. http://scaryideas.com/content/17701 http://scaryideas.com/t/17701.jpg Ford Mustang : PG 2010-05-17T10:16:21+02:00 Ford Mustang advertising 30 http://scaryideas.com/content/17683/ http://scaryideas.com/content/17683. http://scaryideas.com/content/17683 http://scaryideas.com/t/17683.jpg Netflix : Rescue 2010-05-16T18:26:23+02:00 Netflix advertising 30 http://scaryideas.com/content/17682/ http://scaryideas.com/content/17682. http://scaryideas.com/content/17682 http://scaryideas.com/t/17682.jpg Netflix : Maiden 2010-05-16T18:25:00+02:00 Netflix advertising 30 http://scaryideas.com/content/17681/ http://scaryideas.com/content/17681. http://scaryideas.com/content/17681 http://scaryideas.com/t/17681.jpg Netflix : Musical 2010-05-16T18:23:54+02:00 Netflix advertising 30 http://scaryideas.com/content/17680/ http://scaryideas.com/content/17680. http://scaryideas.com/content/17680 http://scaryideas.com/t/17680.jpg Netflix : Spy 2010-05-16T18:22:54+02:00 Netflix advertising 30 http://scaryideas.com/content/17676/ http://scaryideas.com/content/17676. http://scaryideas.com/content/17676 http://scaryideas.com/t/17676.jpg Standard Chartered Bank : Progress 2010-05-16T18:19:13+02:00 Standard Chartered Bank advertising 30 http://scaryideas.com/content/17675/ http://scaryideas.com/content/17675. http://scaryideas.com/content/17675 http://scaryideas.com/t/17675.jpg Standard Chartered Bank : Long run 2010-05-16T18:16:39+02:00 Standard Chartered Bank advertising 30 http://scaryideas.com/content/17674/ http://scaryideas.com/content/17674. http://scaryideas.com/content/17674 http://scaryideas.com/t/17674.jpg Standard Chartered Bank : Footprint 2010-05-16T18:15:12+02:00 Standard Chartered Bank advertising 30 http://scaryideas.com/content/17952/ http://scaryideas.com/content/17952. http://scaryideas.com/content/17952 http://scaryideas.com/t/17952.jpg Sunfeast World 10K : The world needs no spectators Because India is a journey which cannot be completed in one lifetime. RUN because every day is a festival and a reason to RUN in this spot from JWT India. SUNFEAST kick starts the RUN feast; THE FESTIVAL OF RUNNING that is also known as the SUNFEAST WORLD10K Marathon. Great Indian Sport has always shared the stage with Great Indian Festivals. And Rural India is Ripe with many such Sporting Festivals: Pongal and The Festival of Bull Fighting, Ugadi and The Festival of Cart Racing, Onam and The Festival of Snake Boat Racing, Baisakhi and The Festival of Mud Wrestling . And millions of spectators flock to these sporting festivals to watch and cheer... But with the Great Indian Festival of Running, SUNFEAST invites you stop being a frozen viewer and become the Runner... THE WORLD NEEDS NO SPECTATORS. http://sunfeastworld10k.indiatimes.com/ 2010-05-26T10:49:47+02:00 Sunfeast World 10K advertising 30 http://scaryideas.com/content/17669/ http://scaryideas.com/content/17669. http://scaryideas.com/content/17669 http://scaryideas.com/t/17669.jpg Chang Soda : Fizzy billboard 2010-05-16T18:09:17+02:00 Chang Soda advertising 30 http://scaryideas.com/content/17660/ http://scaryideas.com/content/17660. http://scaryideas.com/content/17660 http://scaryideas.com/t/17660.jpg Irish Ferries : Everything You Go For 2010-05-14T10:42:11+02:00 Irish Ferries advertising 30 http://scaryideas.com/content/17657/ http://scaryideas.com/content/17657. http://scaryideas.com/content/17657 http://scaryideas.com/t/17657.jpg FEI : Roly-Poly Dummy FEI � Univeniversity of industrial Engineering 2010-05-14T10:34:55+02:00 FEI advertising 30 http://scaryideas.com/content/17653/ http://scaryideas.com/content/17653. http://scaryideas.com/content/17653 http://scaryideas.com/t/17653.jpg Das Handwerk : What is life without craftsmanship? 2010-05-14T10:23:43+02:00 Das Handwerk advertising 30 http://scaryideas.com/content/17652/ http://scaryideas.com/content/17652. http://scaryideas.com/content/17652 http://scaryideas.com/t/17652.jpg Apple : What is iPad? 2010-05-14T10:21:00+02:00 Apple advertising 30 http://scaryideas.com/content/14880/ http://scaryideas.com/content/14880. http://scaryideas.com/content/14880 http://scaryideas.com/t/14880.jpg Honda : Honda Jazz - Imagination HondaWhat if a car was designed with such flexibility that you could fit anything inside it? That's the premise behind 303�s latest 'Imagination' TV commercial for the Honda Jazz. Honda's Power of Dreams DNA provides a rich canvas for imagination and creativity. The number of brinks used was chosen because it is the maximum number that can fit in a Honda Jazz. 2009-12-01T12:27:55+01:00 Honda advertising 30 http://scaryideas.com/content/17637/ http://scaryideas.com/content/17637. http://scaryideas.com/content/17637 http://scaryideas.com/t/17637.jpg Braun : Braun offroad rally Check out the site: http://www.zero.ru/ 2010-05-13T10:48:30+02:00 Braun advertising 30 http://scaryideas.com/content/17635/ http://scaryideas.com/content/17635. http://scaryideas.com/content/17635 http://scaryideas.com/t/17635.jpg Cobra : What is Real 2010-05-13T10:46:27+02:00 Cobra advertising 30 http://scaryideas.com/content/17634/ http://scaryideas.com/content/17634. http://scaryideas.com/content/17634 http://scaryideas.com/t/17634.jpg Cobra : Nine Times 2010-05-13T10:45:45+02:00 Cobra advertising 30 http://scaryideas.com/content/17633/ http://scaryideas.com/content/17633. http://scaryideas.com/content/17633 http://scaryideas.com/t/17633.jpg Cobra : I'm Ian Poulter 2010-05-13T10:44:48+02:00 Cobra advertising 30 http://scaryideas.com/content/17632/ http://scaryideas.com/content/17632. http://scaryideas.com/content/17632 http://scaryideas.com/t/17632.jpg Mini Bis Chocolate : Chocolate Trees Objective: To communicate a new product to a large audience using social network and reinforce the new brand concept: "Trust no one". Idea: Mini-cocoa seeds were distributed as gifts to users of Happy Harvest (a game like FarmVille) on Orkut (the largest social network in Brazil). 48 hours later, a surprise: the seeds turned into Chocolate Trees where packages of Mini Bis Chocolate sprouted. Mini Bis Chocolate could be planted, harvested and stolen by farmers, strengthening the brand concept - "Trust no one.". Results: * More than 25 million chocolate trees have sprouted in the first week of action, * It was the first time that a brand made a product placement at Happy Harvest. * 100% of active users were impacted. * Players who harvested Mini Bis accumulated coins and reached the next level in the game. 2010-05-13T10:42:30+02:00 Mini Bis Chocolate advertising 30 http://scaryideas.com/content/17631/ http://scaryideas.com/content/17631. http://scaryideas.com/content/17631 http://scaryideas.com/t/17631.jpg Adidas : Adidas F50 - Messi Zinedine Zidane, Lionel Messi and David Villa feature in a new adidas campaign from 180 for the F50 adiZero. URL: facebook.com/adidasFootball 2010-05-13T10:41:19+02:00 Adidas advertising 30 http://scaryideas.com/content/17620/ http://scaryideas.com/content/17620. http://scaryideas.com/content/17620 http://scaryideas.com/t/17620.jpg Cartoon Network : Toy Soldier 2010-05-12T16:13:20+02:00 Cartoon Network advertising 30 http://scaryideas.com/content/17612/ http://scaryideas.com/content/17612. http://scaryideas.com/content/17612 http://scaryideas.com/t/17612.jpg Brilleland : Room 2010-05-12T10:40:22+02:00 Brilleland advertising 30 http://scaryideas.com/content/17604/ http://scaryideas.com/content/17604. http://scaryideas.com/content/17604 http://scaryideas.com/t/17604.jpg Adidas : Adidas Originals - Wood Rich Eric Bailey is the artist. Drea Cooper & Zackary Canepari are the filmmakers. adidas is the medium. WOOD RICH is the result. Enjoy!! 2010-05-12T10:26:09+02:00 Adidas advertising 30 http://scaryideas.com/content/13765/ http://scaryideas.com/content/13765. http://scaryideas.com/content/13765 http://scaryideas.com/t/13765.jpg Spore Vinyl Toy : Ursula and Spore 2.3 A viral video created to generate interest in Spore. A vinyl toy created in Mexico. http://www.alimana.com.mx/ 2009-10-27T17:21:52+01:00 Spore Vinyl Toy advertising 30 http://scaryideas.com/content/17603/ http://scaryideas.com/content/17603. http://scaryideas.com/content/17603 http://scaryideas.com/t/17603.jpg Wilkinson Sword : Hair Off My Stuff - Nuts and Bolts Men have hair all over their stuff. Across many manly terrains: on their back, chest and of course crotch. You name the stuff, they have hair on it. Wilkinson Sword Quattro Titanium Body Trimmer is the grooming tool that helps men manage their hairy stuff. The brand recently launched a three-minute viral film that tells the story of three men battling this affliction. The film directs viewers to hairoffmystuff.com where they can watch a beautiful redhead demonstrate how to get the hair off all their stuff. The instructional videos cover all of the major body parts: �front�, �back� and �nuts and bolts�. 2010-05-12T10:23:34+02:00 Wilkinson Sword advertising 30 http://scaryideas.com/content/17602/ http://scaryideas.com/content/17602. http://scaryideas.com/content/17602 http://scaryideas.com/t/17602.jpg Wilkinson Sword : Hair Off My Stuff - Back Men have hair all over their stuff. Across many manly terrains: on their back, chest and of course crotch. You name the stuff, they have hair on it. Wilkinson Sword Quattro Titanium Body Trimmer is the grooming tool that helps men manage their hairy stuff. The brand recently launched a three-minute viral film that tells the story of three men battling this affliction. The film directs viewers to hairoffmystuff.com where they can watch a beautiful redhead demonstrate how to get the hair off all their stuff. The instructional videos cover all of the major body parts: �front�, �back� and �nuts and bolts�. 2010-05-12T10:24:03+02:00 Wilkinson Sword advertising 30 http://scaryideas.com/content/17600/ http://scaryideas.com/content/17600. http://scaryideas.com/content/17600 http://scaryideas.com/t/17600.jpg Wilkinson Sword : Hair Off My Stuff Men have hair all over their stuff. Across many manly terrains: on their back, chest and of course crotch. You name the stuff, they have hair on it. Wilkinson Sword Quattro Titanium Body Trimmer is the grooming tool that helps men manage their hairy stuff. The brand recently launched a three-minute viral film that tells the story of three men battling this affliction. The film directs viewers to hairoffmystuff.com where they can watch a beautiful redhead demonstrate how to get the hair off all their stuff. The instructional videos cover all of the major body parts: �front�, �back� and �nuts and bolts�. 2010-05-12T10:20:22+02:00 Wilkinson Sword advertising 30 http://scaryideas.com/content/17601/ http://scaryideas.com/content/17601. http://scaryideas.com/content/17601 http://scaryideas.com/t/17601.jpg Wilkinson Sword : Hair Off My Stuff - Front Men have hair all over their stuff. Across many manly terrains: on their back, chest and of course crotch. You name the stuff, they have hair on it. Wilkinson Sword Quattro Titanium Body Trimmer is the grooming tool that helps men manage their hairy stuff. The brand recently launched a three-minute viral film that tells the story of three men battling this affliction. The film directs viewers to hairoffmystuff.com where they can watch a beautiful redhead demonstrate how to get the hair off all their stuff. The instructional videos cover all of the major body parts: �front�, �back� and �nuts and bolts�. 2010-05-12T10:21:43+02:00 Wilkinson Sword advertising 30 http://scaryideas.com/content/17648/ http://scaryideas.com/content/17648. http://scaryideas.com/content/17648 http://scaryideas.com/t/17648.jpg Findus : Viral Microwave 2010-05-13T17:54:00+02:00 Findus advertising 30 http://scaryideas.com/content/12990/ http://scaryideas.com/content/12990. http://scaryideas.com/content/12990 http://scaryideas.com/t/12990.jpg Westwood College : Dwayne www.westwoodhelp.me 2009-09-02T10:25:02+02:00 Westwood College advertising 30 http://scaryideas.com/content/12991/ http://scaryideas.com/content/12991. http://scaryideas.com/content/12991 http://scaryideas.com/t/12991.jpg Westwood College : Marci www.westwoodhelp.me 2009-09-02T10:25:37+02:00 Westwood College advertising 30 http://scaryideas.com/content/12992/ http://scaryideas.com/content/12992. http://scaryideas.com/content/12992 http://scaryideas.com/t/12992.jpg Westwood College : Todd www.westwoodhelp.me 2009-09-02T10:26:35+02:00 Westwood College advertising 30 http://scaryideas.com/content/12993/ http://scaryideas.com/content/12993. http://scaryideas.com/content/12993 http://scaryideas.com/t/12993.jpg Toshiba : Nakeder 2009-09-02T10:27:42+02:00 Toshiba advertising 30 http://scaryideas.com/content/12994/ http://scaryideas.com/content/12994. http://scaryideas.com/content/12994 http://scaryideas.com/t/12994.jpg Toshiba : Bachelor Pictures 2009-09-02T10:28:28+02:00 Toshiba advertising 30 http://scaryideas.com/content/12995/ http://scaryideas.com/content/12995. http://scaryideas.com/content/12995 http://scaryideas.com/t/12995.jpg Safe Kids USA & Nickelodeon : Chicken 2009-09-02T10:31:26+02:00 Safe Kids USA & Nickelodeon advertising 30 http://scaryideas.com/content/13000/ http://scaryideas.com/content/13000. http://scaryideas.com/content/13000 http://scaryideas.com/t/13000.jpg Specsavers : Postman Pat Specsavers ad featuring 80s cartoon legend BBC's Postman Pat. More ads on the way. 2009-09-02T13:09:20+02:00 Specsavers advertising 30 http://scaryideas.com/content/13004/ http://scaryideas.com/content/13004. http://scaryideas.com/content/13004 http://scaryideas.com/t/13004.jpg Match Box : Chase Our brief was to highlight the true to life realness of Matchbox cars in a way that captured a child's imagination. All kids who play with toy cars imagine they are actually driving in a real situation. That's why they make the noises of the engine revving, the changing of gears, skidding around corners, sirens, and crashes. Our solution was to show footage of live driving situations while putting the sounds of kids playing with toy cars over the top of the footage. 2009-09-02T15:59:31+02:00 Match Box advertising 30 http://scaryideas.com/content/13005/ http://scaryideas.com/content/13005. http://scaryideas.com/content/13005 http://scaryideas.com/t/13005.jpg Match Box : Truck Our brief was to highlight the true to life realness of Matchbox cars in a way that captured a child's imagination. All kids who play with toy cars imagine they are actually driving in a real situation. That's why they make the noises of the engine revving, the changing of gears, skidding around corners, sirens, and crashes. Our solution was to show footage of live driving situations while putting the sounds of kids playing with toy cars over the top of the footage. 2009-09-02T16:01:14+02:00 Match Box advertising 30 http://scaryideas.com/content/13006/ http://scaryideas.com/content/13006. http://scaryideas.com/content/13006 http://scaryideas.com/t/13006.jpg Match Box : Race Our brief was to highlight the true to life realness of Matchbox cars in a way that captured a child's imagination. All kids who play with toy cars imagine they are actually driving in a real situation. That's why they make the noises of the engine revving, the changing of gears, skidding around corners, sirens, and crashes. Our solution was to show footage of live driving situations while putting the sounds of kids playing with toy cars over the top of the footage. 2009-09-02T16:01:56+02:00 Match Box advertising 30 http://scaryideas.com/content/13007/ http://scaryideas.com/content/13007. http://scaryideas.com/content/13007 http://scaryideas.com/t/13007.jpg Wellcome supermarket : One dollar The supermarket brand has a history of yelling "cheap price" for over a decade. In this campaign we elevated the meaning of "saving every dollar". we told a story of "every dollar counts" from the imaginative world of a little girl to let people think about what a small amount of money could really mean. 2009-09-02T16:04:00+02:00 Wellcome supermarket advertising 30 http://scaryideas.com/content/13013/ http://scaryideas.com/content/13013. http://scaryideas.com/content/13013 http://scaryideas.com/t/13013.jpg Capital Magazine : The Clown Before you begin listening ask yourself who's talking. 2009-09-02T18:20:19+02:00 Capital Magazine advertising 30 http://scaryideas.com/content/13023/ http://scaryideas.com/content/13023. http://scaryideas.com/content/13023 http://scaryideas.com/t/13023.jpg Geico : Parking Deck 2009-09-03T10:24:19+02:00 Geico advertising 30 http://scaryideas.com/content/13024/ http://scaryideas.com/content/13024. http://scaryideas.com/content/13024 http://scaryideas.com/t/13024.jpg Rhapsody : Jay-Z 2009-09-03T10:25:15+02:00 Rhapsody advertising 30 http://scaryideas.com/content/13028/ http://scaryideas.com/content/13028. http://scaryideas.com/content/13028 http://scaryideas.com/t/13028.jpg World AIds DAY 2009 : Stop AIDS 2009-09-03T11:01:18+02:00 World AIds DAY 2009 advertising 30 http://scaryideas.com/content/13030/ http://scaryideas.com/content/13030. http://scaryideas.com/content/13030 http://scaryideas.com/t/13030.jpg Burn : Motorcyclist 2009-09-03T13:21:47+02:00 Burn advertising 30 http://scaryideas.com/content/13031/ http://scaryideas.com/content/13031. http://scaryideas.com/content/13031 http://scaryideas.com/t/13031.jpg Burn : Couple 2009-09-03T13:23:13+02:00 Burn advertising 30 http://scaryideas.com/content/13032/ http://scaryideas.com/content/13032. http://scaryideas.com/content/13032 http://scaryideas.com/t/13032.jpg Velocity Films : Film Researchers Wanted Velocity Films were looking for film researchers. We spoke to them where one would expect to find them - at the cinema. By inserting our own title sequence as the last movie credit was about to roll off the screen, we we�re able to address a niche group of cinema-goers who clearly wanted to know as much as there was to know about a movie. Exactly the kind of people Velocity Films were looking for. 2009-09-03T13:30:36+02:00 Velocity Films advertising 30 http://scaryideas.com/content/13033/ http://scaryideas.com/content/13033. http://scaryideas.com/content/13033 http://scaryideas.com/t/13033.jpg Skoda : Skoda Superb - Tango 2009-09-03T14:25:17+02:00 Skoda advertising 30 http://scaryideas.com/content/13037/ http://scaryideas.com/content/13037. http://scaryideas.com/content/13037 http://scaryideas.com/t/13037.jpg WWF Brasil : Tsunami See also 9/11 Ad for WWF Causes Tsunami of a Crisis for DDB Brasil at Adage. http://adage.com/globalnews/article?article_id=138775 In a separate mishap in a bad week for DDB Brasil, "Tsunami" accidentally ended up in a folder for work to be sent to journalists by the agency's public-relations department and was mistakenly sent to Ad Age sibling Creativity this week as though it were a new print ad. It was described in the e-mail as "a great campaign." A DDB Brasil spokesperson in Sao Paulo said a video version of the ad being circulated on the internet was not done or authorized by the agency or the client. She said DDB execs first saw the video, which features slightly different copy, on the internet and don't know who created it. 2009-09-03T14:40:25+02:00 WWF Brasil advertising 30 http://scaryideas.com/content/13038/ http://scaryideas.com/content/13038. http://scaryideas.com/content/13038 http://scaryideas.com/t/13038.jpg Suzuki Swift : Time for a Swift Exit? 2009-09-03T14:37:51+02:00 Suzuki Swift advertising 30 http://scaryideas.com/content/13060/ http://scaryideas.com/content/13060. http://scaryideas.com/content/13060 http://scaryideas.com/t/13060.jpg Gwent Police Department : The Film That Will Stop You Texting and Driving 2009-09-04T10:34:58+02:00 Gwent Police Department advertising 30 http://scaryideas.com/content/13061/ http://scaryideas.com/content/13061. http://scaryideas.com/content/13061 http://scaryideas.com/t/13061.jpg British Airways : Opportunities (Mumbai, India) 2009-09-04T10:36:14+02:00 British Airways advertising 30 http://scaryideas.com/content/13071/ http://scaryideas.com/content/13071. http://scaryideas.com/content/13071 http://scaryideas.com/t/13071.jpg Nintendo : Embarrassed (Mariokarts DS) 2009-09-04T14:35:57+02:00 Nintendo advertising 30 http://scaryideas.com/content/13072/ http://scaryideas.com/content/13072. http://scaryideas.com/content/13072 http://scaryideas.com/t/13072.jpg Football Association : Respect Film Ray Winstone reaches out to parents in new Football Association Respect Film - Emotive film highlights pressures placed on youngsters - 2nd September 2009 - On the eve of the new grassroots football season, The Football Association today launches the second in its series of Respect films featuring British actor Ray Winstone, aimed at highlighting the pressures placed on young footballers by angry and aggressive parents. Entitled Elders and Betters, the 75 second clip features Winstone calling for parents to relax their behaviour from the sidelines, and change the way they behave towards their children before, during and after matches. Winstone's passioned pleas are interspersed with scenes from a youth game, where a father berates, humiliates and intimidates his son on the touchline for a supposed poor performance. The hard hitting film, following on from Winstone's role in the Two Rays film earlier this year, aims to reach out to parents as FA research revealed that thousands of youngsters had stopped playing regularly because of too much pressure from the sidelines. Alongside the film, The FA has launched a Respect Parent Guide, which gives help and advice to parents and carers on improving conduct on the sidelines and promoting themselves as positive role models, with the ultimate aim of keeping children in the game. The new film and Respect Parent Guide have been distributed to 15,000 youth clubs across the country to be shared at dedicated parents' evenings ahead of the new grassroots season, and they form just one element of The FA's Respect Programme which aims to clean up behaviour in all forms of the game. The Programme launched at the start of the 2008-09 season and provides a series of tools for leagues, clubs, coaches, Referees, players and parents from grassroots to elite football to ensure a safe, positive environment in which to enjoy the game. Currently 35,000 clubs - one third of youth teams in the country - have signed up to the Programme reporting positive results and The FA is hoping to build on this success in the new season. This includes using spectator barriers, as well as club officials, players and parents signing codes of conduct. You can watch Elders and Betters in full and visit The FA Respect Parent Guide at www.TheFA.com/Respect 2009-09-04T17:23:37+02:00 Football Association advertising 30 http://scaryideas.com/content/13079/ http://scaryideas.com/content/13079. http://scaryideas.com/content/13079 http://scaryideas.com/t/13079.jpg League against cancer : Cold 2009-09-05T18:05:10+02:00 League against cancer advertising 30 http://scaryideas.com/content/13080/ http://scaryideas.com/content/13080. http://scaryideas.com/content/13080 http://scaryideas.com/t/13080.jpg League against cancer : Athlete's foot 2009-09-05T18:06:47+02:00 League against cancer advertising 30 http://scaryideas.com/content/13081/ http://scaryideas.com/content/13081. http://scaryideas.com/content/13081 http://scaryideas.com/t/13081.jpg League against cancer : Stiff neck 2009-09-05T18:07:34+02:00 League against cancer advertising 30 http://scaryideas.com/content/13087/ http://scaryideas.com/content/13087. http://scaryideas.com/content/13087 http://scaryideas.com/t/13087.jpg Tena : Evolution 2009-09-06T15:14:47+02:00 Tena advertising 30 http://scaryideas.com/content/13088/ http://scaryideas.com/content/13088. http://scaryideas.com/content/13088 http://scaryideas.com/t/13088.jpg Foster's : Bailout 2009-09-06T15:16:55+02:00 Foster's advertising 30 http://scaryideas.com/content/13089/ http://scaryideas.com/content/13089. http://scaryideas.com/content/13089 http://scaryideas.com/t/13089.jpg Foster's : GPS 2009-09-06T15:17:54+02:00 Foster's advertising 30 http://scaryideas.com/content/13090/ http://scaryideas.com/content/13090. http://scaryideas.com/content/13090 http://scaryideas.com/t/13090.jpg Foster's : Long distance 2009-09-06T15:19:18+02:00 Foster's advertising 30 http://scaryideas.com/content/13113/ http://scaryideas.com/content/13113. http://scaryideas.com/content/13113 http://scaryideas.com/t/13113.jpg 55DSL : Heavy Printing Zoo Dutch agency KesselsKramer, long noted for its weird work for Diesel, isn't letting us down with another fashion client, 55DSL. 2009-09-07T10:29:34+02:00 55DSL advertising 30 http://scaryideas.com/content/13114/ http://scaryideas.com/content/13114. http://scaryideas.com/content/13114 http://scaryideas.com/t/13114.jpg Lexus RX450h : Moment BUF, the internationally acclaimed animation firm in Paris (France) that has provided spectacular special effects for many global brands and feature films, such as Batman � The Dark Knight, joined forces with local heroes, Draftfcb Johannesburg and Velocity, to create an inspiring television commercial for the new generation Lexus RX. The new ad focused primarily on the Lexus RX450h, currently the only hybrid SUV available in South Africa. The objective was to showcase its design features while demonstrating its hybrid technology in a manner that would conceptually appeal to the target market of somewhat wealthier than average males and females around 40 years of age. To achieve this, Draftfcb Johannesburg�s creative team of executive creative director, Grant Jacobsen, creative director (art direction) Leon Moodley, and creative director (copywriting) Erin Brooks linked one of South Africa�s most spectacular displays of natural beauty � the Namaqualand flowers � with the Lexus RX450h, thereby highlighting its elegant design and its environmentally friendly hybrid qualities. 2009-09-07T10:33:41+02:00 Lexus RX450h advertising 30 http://scaryideas.com/content/13115/ http://scaryideas.com/content/13115. http://scaryideas.com/content/13115 http://scaryideas.com/t/13115.jpg Nestle Extreme Tourbillon : Extreme to the end 2009-09-07T10:44:52+02:00 Nestle Extreme Tourbillon advertising 30 http://scaryideas.com/content/13119/ http://scaryideas.com/content/13119. http://scaryideas.com/content/13119 http://scaryideas.com/t/13119.jpg Comtel/Just Prepaid Mobile : Supermarket 2009-09-07T11:11:18+02:00 Comtel/Just Prepaid Mobile advertising 30 http://scaryideas.com/content/13120/ http://scaryideas.com/content/13120. http://scaryideas.com/content/13120 http://scaryideas.com/t/13120.jpg Comtel/Just Prepaid Mobile : Flowers 2009-09-07T11:11:55+02:00 Comtel/Just Prepaid Mobile advertising 30 http://scaryideas.com/content/13121/ http://scaryideas.com/content/13121. http://scaryideas.com/content/13121 http://scaryideas.com/t/13121.jpg Comtel/Just Prepaid Mobile : Funeral 2009-09-07T11:12:47+02:00 Comtel/Just Prepaid Mobile advertising 30 http://scaryideas.com/content/13122/ http://scaryideas.com/content/13122. http://scaryideas.com/content/13122 http://scaryideas.com/t/13122.jpg HBO : Imagine 2009-09-07T12:17:07+02:00 HBO advertising 30 http://scaryideas.com/content/13148/ http://scaryideas.com/content/13148. http://scaryideas.com/content/13148 http://scaryideas.com/t/13148.jpg Nike Football : Andrey Arshavin (Russian version) 2009-09-08T10:29:20+02:00 Nike Football advertising 30 http://scaryideas.com/content/13149/ http://scaryideas.com/content/13149. http://scaryideas.com/content/13149 http://scaryideas.com/t/13149.jpg Microsoft : Halo 3 ODST Trailer - We Are ODST 2009-09-08T10:31:16+02:00 Microsoft advertising 30 http://scaryideas.com/content/13168/ http://scaryideas.com/content/13168. http://scaryideas.com/content/13168 http://scaryideas.com/t/13168.jpg Saab : Saab 9-3X - Change Perspectives The latest TV commercial from Saab, part of the Changing perspective campaign that launch the new Saab 9-3X. Soundtrack is called Time Is Now by the the Swedish singer Asha Ali. An interactive version can be accessed here; http://changeperspective.saab.com/global/en/ 2009-09-08T20:08:47+02:00 Saab advertising 30 http://scaryideas.com/content/13169/ http://scaryideas.com/content/13169. http://scaryideas.com/content/13169 http://scaryideas.com/t/13169.jpg Lastenklinikan Kummit : Child as a Mirror 2009-09-08T21:08:31+02:00 Lastenklinikan Kummit advertising 30 http://scaryideas.com/content/13170/ http://scaryideas.com/content/13170. http://scaryideas.com/content/13170 http://scaryideas.com/t/13170.jpg EA : Need for Speed - Shift 2009-09-08T21:10:05+02:00 EA advertising 30 http://scaryideas.com/content/13171/ http://scaryideas.com/content/13171. http://scaryideas.com/content/13171 http://scaryideas.com/t/13171.jpg Guitar Hero : Guitar Hero 5 - Playboy Playmates and Hugh Hefner Guitar Hero 5 will launch next week with a variety of todays hottest bands and classic tracks and innovative new features that make it the most exciting and accessible Guitar Hero game yet. Helping celebrate the games launch are Playboy Founder Hugh Hefner and ten Playboy Playmates who are starring in a sexy new ad campaign that highlights how the game lets fans rock any way they want and includes a limited time two-for-one offer of the unreleased Guitar Hero Van Halen game with every purchase of Guitar Hero 5. The ad is part of the high-profile launch of Guitar Hero 5 and highlights how the game lets fans rock any way they want and showcases the beautiful Playmates jamming to Bob Seger & the Silver Bullet Bands Old Time Rock and Roll in the Playboy Mansion while Hefner enjoys the show. 2009-09-08T21:12:10+02:00 Guitar Hero advertising 30 http://scaryideas.com/content/13172/ http://scaryideas.com/content/13172. http://scaryideas.com/content/13172 http://scaryideas.com/t/13172.jpg Qwest : Emergency Room 2009-09-09T10:19:24+02:00 Qwest advertising 30 http://scaryideas.com/content/13173/ http://scaryideas.com/content/13173. http://scaryideas.com/content/13173 http://scaryideas.com/t/13173.jpg Qwest : Community Service 2009-09-09T10:19:58+02:00 Qwest advertising 30 http://scaryideas.com/content/13179/ http://scaryideas.com/content/13179. http://scaryideas.com/content/13179 http://scaryideas.com/t/13179.jpg Surf Twilight Sensations : Shadows This is the TV commercial for new Surf Twilight Sensations. Shot entirely in camera, using theatrical shadow puppetry. 2009-09-09T10:27:44+02:00 Surf Twilight Sensations advertising 30 http://scaryideas.com/content/13180/ http://scaryideas.com/content/13180. http://scaryideas.com/content/13180 http://scaryideas.com/t/13180.jpg Subaru Liberty GT : Drifter (Not for the faint of heart) 2009-09-09T10:28:42+02:00 Subaru Liberty GT advertising 30 http://scaryideas.com/content/13181/ http://scaryideas.com/content/13181. http://scaryideas.com/content/13181 http://scaryideas.com/t/13181.jpg Cadillac CTS Coupe : Reignition 2009-09-09T10:29:57+02:00 Cadillac CTS Coupe advertising 30 http://scaryideas.com/content/13187/ http://scaryideas.com/content/13187. http://scaryideas.com/content/13187 http://scaryideas.com/t/13187.jpg NMCU (Norwegian Motorcycle Union) : Bugs 2009-09-09T14:33:07+02:00 NMCU (Norwegian Motorcycle Union) advertising 30 http://scaryideas.com/content/13197/ http://scaryideas.com/content/13197. http://scaryideas.com/content/13197 http://scaryideas.com/t/13197.jpg Coca-Cola Zero : Pijama Party 2009-09-09T18:11:42+02:00 Coca-Cola Zero advertising 30 http://scaryideas.com/content/13199/ http://scaryideas.com/content/13199. http://scaryideas.com/content/13199 http://scaryideas.com/t/13199.jpg Coca-Cola Zero : Astronaut 2009-09-10T10:27:13+02:00 Coca-Cola Zero advertising 30 http://scaryideas.com/content/13200/ http://scaryideas.com/content/13200. http://scaryideas.com/content/13200 http://scaryideas.com/t/13200.jpg Coca-Cola Zero : Limo 2009-09-10T10:29:20+02:00 Coca-Cola Zero advertising 30 http://scaryideas.com/content/13203/ http://scaryideas.com/content/13203. http://scaryideas.com/content/13203 http://scaryideas.com/t/13203.jpg Lexus : Lexus HS 250h - Radar 2009-09-10T10:33:23+02:00 Lexus advertising 30 http://scaryideas.com/content/13204/ http://scaryideas.com/content/13204. http://scaryideas.com/content/13204 http://scaryideas.com/t/13204.jpg Lexus : Lexus HS 250h - Infrared 2009-09-10T10:34:03+02:00 Lexus advertising 30 http://scaryideas.com/content/13205/ http://scaryideas.com/content/13205. http://scaryideas.com/content/13205 http://scaryideas.com/t/13205.jpg Lexus : Lexus HS 250h - Sonar 2009-09-10T10:34:48+02:00 Lexus advertising 30 http://scaryideas.com/content/13206/ http://scaryideas.com/content/13206. http://scaryideas.com/content/13206 http://scaryideas.com/t/13206.jpg Lexus : Lexus HS 250h - Satellite 2009-09-10T10:35:34+02:00 Lexus advertising 30 http://scaryideas.com/content/13211/ http://scaryideas.com/content/13211. http://scaryideas.com/content/13211 http://scaryideas.com/t/13211.jpg The Community Against Preventable Injuries (preventable.ca) : Falling The campaign aims to raise awareness about preventable injuries and to challenge the belief that most people hold that serious injuries only happen to other people. The 14-week province-wide campaign, which began running on June 1st and will continue to just after Labour Day, is the first in a multi-year social marketing campaign. The multiple executions in the campaign drive traffic to preventable.ca, a site designed in the blog form that encourages visitors to post comments and engage in discussions on the preventable injury stories posted on the site. Each year, a staggering 400,000 British Columbians are injured, and another 1,200 killed as a result of predictable and preventable injuries. Every hour of every day, 47 people in B.C. suffer a preventable injury as a result of drowning, falls, poisonings, motor vehicle crashes and other activities. Preventable injuries are the leading cause of death for British Columbians between the ages of one and 44, and claim the lives of more children in the province than all other causes combined. 2009-09-10T10:40:52+02:00 The Community Against Preventable Injuries (preventable.ca) advertising 30 http://scaryideas.com/content/13212/ http://scaryideas.com/content/13212. http://scaryideas.com/content/13212 http://scaryideas.com/t/13212.jpg The Community Against Preventable Injuries (preventable.ca) : Crash The campaign aims to raise awareness about preventable injuries and to challenge the belief that most people hold that serious injuries only happen to other people. The 14-week province-wide campaign, which began running on June 1st and will continue to just after Labour Day, is the first in a multi-year social marketing campaign. The multiple executions in the campaign drive traffic to preventable.ca, a site designed in the blog form that encourages visitors to post comments and engage in discussions on the preventable injury stories posted on the site. Each year, a staggering 400,000 British Columbians are injured, and another 1,200 killed as a result of predictable and preventable injuries. Every hour of every day, 47 people in B.C. suffer a preventable injury as a result of drowning, falls, poisonings, motor vehicle crashes and other activities. Preventable injuries are the leading cause of death for British Columbians between the ages of one and 44, and claim the lives of more children in the province than all other causes combined. 2009-09-10T10:40:34+02:00 The Community Against Preventable Injuries (preventable.ca) advertising 30 http://scaryideas.com/content/13213/ http://scaryideas.com/content/13213. http://scaryideas.com/content/13213 http://scaryideas.com/t/13213.jpg The Community Against Preventable Injuries (preventable.ca) : Drowning The campaign aims to raise awareness about preventable injuries and to challenge the belief that most people hold that serious injuries only happen to other people. The 14-week province-wide campaign, which began running on June 1st and will continue to just after Labour Day, is the first in a multi-year social marketing campaign. The multiple executions in the campaign drive traffic to preventable.ca, a site designed in the blog form that encourages visitors to post comments and engage in discussions on the preventable injury stories posted on the site. Each year, a staggering 400,000 British Columbians are injured, and another 1,200 killed as a result of predictable and preventable injuries. Every hour of every day, 47 people in B.C. suffer a preventable injury as a result of drowning, falls, poisonings, motor vehicle crashes and other activities. Preventable injuries are the leading cause of death for British Columbians between the ages of one and 44, and claim the lives of more children in the province than all other causes combined. 2009-09-10T10:41:25+02:00 The Community Against Preventable Injuries (preventable.ca) advertising 30 http://scaryideas.com/content/13214/ http://scaryideas.com/content/13214. http://scaryideas.com/content/13214 http://scaryideas.com/t/13214.jpg Betsafe : Seagull (Win on almost anything) 2009-09-10T10:42:38+02:00 Betsafe advertising 30 http://scaryideas.com/content/13215/ http://scaryideas.com/content/13215. http://scaryideas.com/content/13215 http://scaryideas.com/t/13215.jpg Audi : Audi A4 2.0 TDI - Intelligently Combined 2009-09-10T11:12:51+02:00 Audi advertising 30 http://scaryideas.com/content/13216/ http://scaryideas.com/content/13216. http://scaryideas.com/content/13216 http://scaryideas.com/t/13216.jpg Cosmote : Street Racing 2009-09-10T11:52:54+02:00 Cosmote advertising 30 http://scaryideas.com/content/13217/ http://scaryideas.com/content/13217. http://scaryideas.com/content/13217 http://scaryideas.com/t/13217.jpg Safari Park Beekse Bergen : Street Action 2009-09-10T13:21:44+02:00 Safari Park Beekse Bergen advertising 30 http://scaryideas.com/content/13218/ http://scaryideas.com/content/13218. http://scaryideas.com/content/13218 http://scaryideas.com/t/13218.jpg Timberland : Bait Leagas Delaney London launch Timberland's new Mountain Athletics footwear range. 2009-09-10T13:29:02+02:00 Timberland advertising 30 http://scaryideas.com/content/13229/ http://scaryideas.com/content/13229. http://scaryideas.com/content/13229 http://scaryideas.com/t/13229.jpg UEfficiency.com : New Fuel UEfficiency.com has been developed for residents of Missouri to understand energy usage and how they can save money by taking simple energy-efficient steps and purchasing more energy-efficient lighting and appliances that will payout in the long run. The future-forward campaign is supported by a special UEfficiency.com website, Online, TV, radio, outdoor, transit, direct, and retail point-of-sale. 2009-09-10T22:00:19+02:00 UEfficiency.com advertising 30 http://scaryideas.com/content/13230/ http://scaryideas.com/content/13230. http://scaryideas.com/content/13230 http://scaryideas.com/t/13230.jpg UEfficiency.com : Shelf Life UEfficiency.com has been developed for residents of Missouri to understand energy usage and how they can save money by taking simple energy-efficient steps and purchasing more energy-efficient lighting and appliances that will payout in the long run. The future-forward campaign is supported by a special UEfficiency.com website, Online, TV, radio, outdoor, transit, direct, and retail point-of-sale. 2009-09-10T22:03:21+02:00 UEfficiency.com advertising 30 http://scaryideas.com/content/13231/ http://scaryideas.com/content/13231. http://scaryideas.com/content/13231 http://scaryideas.com/t/13231.jpg Steelback : Babemate 2009-09-15T00:15:39+02:00 Steelback advertising 30 http://scaryideas.com/content/13232/ http://scaryideas.com/content/13232. http://scaryideas.com/content/13232 http://scaryideas.com/t/13232.jpg Jetbridge : Jetbridge Tunnel 2009-09-15T00:19:00+02:00 Jetbridge advertising 30 http://scaryideas.com/content/13233/ http://scaryideas.com/content/13233. http://scaryideas.com/content/13233 http://scaryideas.com/t/13233.jpg Jetbridge : Ramper Style 2009-09-15T00:20:35+02:00 Jetbridge advertising 30 http://scaryideas.com/content/13234/ http://scaryideas.com/content/13234. http://scaryideas.com/content/13234 http://scaryideas.com/t/13234.jpg NRMA Roadside Assistance : Alone 2009-09-15T00:22:27+02:00 NRMA Roadside Assistance advertising 30 http://scaryideas.com/content/13235/ http://scaryideas.com/content/13235. http://scaryideas.com/content/13235 http://scaryideas.com/t/13235.jpg Santander, Consumer Finance : Live More 2009-09-15T00:24:38+02:00 Santander, Consumer Finance advertising 30 http://scaryideas.com/content/13236/ http://scaryideas.com/content/13236. http://scaryideas.com/content/13236 http://scaryideas.com/t/13236.jpg Comision Especial de Discapacidad : Miracle 2009-09-15T00:26:48+02:00 Comision Especial de Discapacidad advertising 30 http://scaryideas.com/content/13240/ http://scaryideas.com/content/13240. http://scaryideas.com/content/13240 http://scaryideas.com/t/13240.jpg Sony : Sony BRAVIA HDTV - Ping Pong (Justin Timberlake) 2009-09-15T14:45:07+02:00 Sony advertising 30 http://scaryideas.com/content/13246/ http://scaryideas.com/content/13246. http://scaryideas.com/content/13246 http://scaryideas.com/t/13246.jpg EA : Need for Speed SHIFT - From the Inside Out 2009-09-15T00:40:04+02:00 EA advertising 30 http://scaryideas.com/content/13247/ http://scaryideas.com/content/13247. http://scaryideas.com/content/13247 http://scaryideas.com/t/13247.jpg Wrangler : Stop thinking 2009-09-15T00:41:50+02:00 Wrangler advertising 30 http://scaryideas.com/content/13251/ http://scaryideas.com/content/13251. http://scaryideas.com/content/13251 http://scaryideas.com/t/13251.jpg BBC Local Radio : Show Your Love 2009-09-15T00:47:50+02:00 BBC Local Radio advertising 30 http://scaryideas.com/content/13252/ http://scaryideas.com/content/13252. http://scaryideas.com/content/13252 http://scaryideas.com/t/13252.jpg Guinness : To Arthur 2009-09-15T00:49:57+02:00 Guinness advertising 30 http://scaryideas.com/content/13260/ http://scaryideas.com/content/13260. http://scaryideas.com/content/13260 http://scaryideas.com/t/13260.jpg HSBC Bank : Soapbox Immigration 2009-09-15T13:53:31+02:00 HSBC Bank advertising 30 http://scaryideas.com/content/13261/ http://scaryideas.com/content/13261. http://scaryideas.com/content/13261 http://scaryideas.com/t/13261.jpg HSBC Bank : Soapbox Baby 2009-09-15T13:54:38+02:00 HSBC Bank advertising 30 http://scaryideas.com/content/13262/ http://scaryideas.com/content/13262. http://scaryideas.com/content/13262 http://scaryideas.com/t/13262.jpg HSBC Bank : Soapbox Tech 2009-09-15T13:55:50+02:00 HSBC Bank advertising 30 http://scaryideas.com/content/13263/ http://scaryideas.com/content/13263. http://scaryideas.com/content/13263 http://scaryideas.com/t/13263.jpg Karl Fazer Nordic Gourmet : The year of a lingoberry 2009-09-15T13:57:32+02:00 Karl Fazer Nordic Gourmet advertising 30 http://scaryideas.com/content/13273/ http://scaryideas.com/content/13273. http://scaryideas.com/content/13273 http://scaryideas.com/t/13273.jpg RBC Emerging Filmmakers Competition : Afterparty 2009-09-15T14:09:44+02:00 RBC Emerging Filmmakers Competition advertising 30 http://scaryideas.com/content/13274/ http://scaryideas.com/content/13274. http://scaryideas.com/content/13274 http://scaryideas.com/t/13274.jpg RBC Emerging Filmmakers Competition : Cheetah Prince 2009-09-15T14:10:44+02:00 RBC Emerging Filmmakers Competition advertising 30 http://scaryideas.com/content/13275/ http://scaryideas.com/content/13275. http://scaryideas.com/content/13275 http://scaryideas.com/t/13275.jpg RBC Emerging Filmmakers Competition : Chicken 2009-09-15T14:11:33+02:00 RBC Emerging Filmmakers Competition advertising 30 http://scaryideas.com/content/13279/ http://scaryideas.com/content/13279. http://scaryideas.com/content/13279 http://scaryideas.com/t/13279.jpg Van Kampen Investments / College Counts 529 Fund : Nuclear 2009-09-15T14:20:27+02:00 Van Kampen Investments / College Counts 529 Fund advertising 30 http://scaryideas.com/content/13280/ http://scaryideas.com/content/13280. http://scaryideas.com/content/13280 http://scaryideas.com/t/13280.jpg Van Kampen Investments / College Counts 529 Fund : Knives 2009-09-15T14:22:12+02:00 Van Kampen Investments / College Counts 529 Fund advertising 30 http://scaryideas.com/content/13281/ http://scaryideas.com/content/13281. http://scaryideas.com/content/13281 http://scaryideas.com/t/13281.jpg SPDR State Street Global Advisors : Clock Tower 2009-09-15T14:24:05+02:00 SPDR State Street Global Advisors advertising 30 http://scaryideas.com/content/13282/ http://scaryideas.com/content/13282. http://scaryideas.com/content/13282 http://scaryideas.com/t/13282.jpg Wataniya Airways : Off the ground 2009-09-15T14:26:47+02:00 Wataniya Airways advertising 30 http://scaryideas.com/content/13286/ http://scaryideas.com/content/13286. http://scaryideas.com/content/13286 http://scaryideas.com/t/13286.jpg Bud Light Lime : In the Can 2009-09-15T14:31:39+02:00 Bud Light Lime advertising 30 http://scaryideas.com/content/17593/ http://scaryideas.com/content/17593. http://scaryideas.com/content/17593 http://scaryideas.com/t/17593.jpg Honda : American Honda Motor - Chain gang 2010-05-11T17:38:42+02:00 Honda advertising 30 http://scaryideas.com/content/13287/ http://scaryideas.com/content/13287. http://scaryideas.com/content/13287 http://scaryideas.com/t/13287.jpg IKEA : Subtitles 2009-09-15T14:52:56+02:00 IKEA advertising 30 http://scaryideas.com/content/13289/ http://scaryideas.com/content/13289. http://scaryideas.com/content/13289 http://scaryideas.com/t/13289.jpg SEAT : SEAT Altea XL - Oh, Brother 2009-09-15T15:14:39+02:00 SEAT advertising 30 http://scaryideas.com/content/13290/ http://scaryideas.com/content/13290. http://scaryideas.com/content/13290 http://scaryideas.com/t/13290.jpg Wrangler : Stop thinking 2009-09-15T15:22:47+02:00 Wrangler advertising 30 http://scaryideas.com/content/13291/ http://scaryideas.com/content/13291. http://scaryideas.com/content/13291 http://scaryideas.com/t/13291.jpg NIKE Pro Combat : Trail of Destruction (Alter Ego) 2009-09-15T15:49:50+02:00 NIKE Pro Combat advertising 30 http://scaryideas.com/content/13292/ http://scaryideas.com/content/13292. http://scaryideas.com/content/13292 http://scaryideas.com/t/13292.jpg Bianco Footwear : Orgasm for your feet 2009-09-15T15:51:47+02:00 Bianco Footwear advertising 30 http://scaryideas.com/content/13293/ http://scaryideas.com/content/13293. http://scaryideas.com/content/13293 http://scaryideas.com/t/13293.jpg MTV : AMtv - Pareidolia 2009-09-15T16:02:11+02:00 MTV advertising 30 http://scaryideas.com/content/13294/ http://scaryideas.com/content/13294. http://scaryideas.com/content/13294 http://scaryideas.com/t/13294.jpg Tck Tck Tck : Adaptation Chief creative director Marco Versolato of Y&R Brazil created the first Brazilian film to support the 'tck tck tck: Time for Climate Justice'campaign. The promotion was launched by Kofi Annan, President of the Global Humanitarian Forum, and Bob Geldof at 56th Cannes Lions International Advertising Festival, last June.The campaign http://www.tcktcktck.org/ urges people from around the world to become 'planet allies' and push world leaders to make fair and united decisions at the UN Climate Change Conference in Copenhagen in December 2009. Adaptation, a short animated film created by Y&R synthesizes Charles Darwin's Theory of Evolution and reminds the audience about the importance of adapting to our planet, rather than thinking the planet will adapt to our actions. Y&R worked with the production company Tribbo Post and the audio producer Somzera to create this film. 2009-09-15T16:05:10+02:00 Tck Tck Tck advertising 30 http://scaryideas.com/content/13295/ http://scaryideas.com/content/13295. http://scaryideas.com/content/13295 http://scaryideas.com/t/13295.jpg Sony : Footbulls (Twilight football) 2009-09-15T16:20:04+02:00 Sony advertising 30 http://scaryideas.com/content/13296/ http://scaryideas.com/content/13296. http://scaryideas.com/content/13296 http://scaryideas.com/t/13296.jpg IKEA : Sunny Beach Test 2009-09-15T16:23:20+02:00 IKEA advertising 30 http://scaryideas.com/content/13300/ http://scaryideas.com/content/13300. http://scaryideas.com/content/13300 http://scaryideas.com/t/13300.jpg Friendly's : Friendly's Factory Building on last year�s successful ''I Wanna Go to Friendly�s'' campaign for Friendly�s restaurants and Zimmerman Advertising, Ft. Lauderdale, FL, motion graphics + live action studio nailgun* recently revisited and expanded the unique 'still-photo-meets-stop-motion-animation' look to create �Friendly�s Factory,� a new 30 second spot that highlights the restaurant chain�s kid-friendly menu. ''The idea was to create a food factory where the kids can make exactly what they want, including the healthier choices of fruits and vegetables,'' says Michael Waldron, Creative Director at nailgun*. ''We returned to the stop motion style we used for last year�s campaign, but we had many improvements in mind.'' While the original campaign had four animated kids dropping in on a Friendly�s location in the middle of the night, ''Friendly�s Factory'' puts firmly in charge of the entire chain�s kid�s menu. Like the first campaign, the environments resemble hand-drawn doodles on lined paper, while the animated characters are made up of still photographs of real children. Groups of kids arrive in helicopters, climbing down ropes to enter the imaginative food factory. In stop motion style, more children dance around excitedly to the ''I Wanna Go To Friendly�s'' theme song before hitting the factory �On� switch and setting the conveyor belts running. The churning machinery comes up with ''Vol-cone-o Sundaes,'' ''groovy apple slices,'' ''chicken with a pop'' and other delicacies. ''We created a number of illustrations of the factory,'' says Waldron. ''It was a fun process going through the exterior and interior with the client and combining our ideas. We ended up with this cool, �Willie Wonka meets Friendly�s� look�. After designing the look of the environments it was time to find some kids to populate.'' Casting four actors to join the quartet from the original spot, Waldron directed an unusual one-day shoot. ''My first job as director was to help the talent understand what we were doing,'' he says. ''I showed them the storyboards and explained that, even though we were using a still camera, we didn�t want them to pose. Instead, we wanted them to use all the movement and energy they would for a video camera. Once they understood what we were going for, their performances were fantastic.'' With the experience of last year�s campaign to guide them, the nailgun* team developed a new system to capture multiple perspectives and angles of the children as they romped around. Real ropes and trampolines were also included on the cyclorama set, helping the kids get further into character. ''We used a looser style on this spot,� says Erik van der Wilden, Director of Editorial + Animation at nailgun*. ''This was definitely not meant to be a standard, smooth composite. There is a mix of hold and linear keyframing in the animation that results in a nice blend of staccato and fluid movement. The interesting thing is that, despite being jittery, this technique catches the kids personalities and feelings more accurately than a simple video would. The enlarged heads immediately connect viewers with kid�s emotions and excitement.'' 2009-09-15T17:02:30+02:00 Friendly's advertising 30 http://scaryideas.com/content/13302/ http://scaryideas.com/content/13302. http://scaryideas.com/content/13302 http://scaryideas.com/t/13302.jpg P1 : Independent News 2009-09-15T17:18:46+02:00 P1 advertising 30 http://scaryideas.com/content/13310/ http://scaryideas.com/content/13310. http://scaryideas.com/content/13310 http://scaryideas.com/t/13310.jpg Volkswagen : VW Saveiro - VOLCANO 2009-09-16T09:53:54+02:00 Volkswagen advertising 30 http://scaryideas.com/content/13311/ http://scaryideas.com/content/13311. http://scaryideas.com/content/13311 http://scaryideas.com/t/13311.jpg Peugeot : Peugeot 207 - Youth 2009-09-16T09:57:13+02:00 Peugeot advertising 30 http://scaryideas.com/content/13323/ http://scaryideas.com/content/13323. http://scaryideas.com/content/13323 http://scaryideas.com/t/13323.jpg El Comercio : The Human Body 2009-09-16T13:00:39+02:00 El Comercio advertising 30 http://scaryideas.com/content/13336/ http://scaryideas.com/content/13336. http://scaryideas.com/content/13336 http://scaryideas.com/t/13336.jpg Mobily Telecom : Al-Hilal Camp 2009-09-16T13:11:28+02:00 Mobily Telecom advertising 30 http://scaryideas.com/content/13337/ http://scaryideas.com/content/13337. http://scaryideas.com/content/13337 http://scaryideas.com/t/13337.jpg Tulip : Bear 2009-09-16T13:18:33+02:00 Tulip advertising 30 http://scaryideas.com/content/13338/ http://scaryideas.com/content/13338. http://scaryideas.com/content/13338 http://scaryideas.com/t/13338.jpg McDonald's : Happy Meal 2009-09-16T13:21:13+02:00 McDonald's advertising 30 http://scaryideas.com/content/13346/ http://scaryideas.com/content/13346. http://scaryideas.com/content/13346 http://scaryideas.com/t/13346.jpg OTE Conn-x TV : Bruce Lee 2009-09-16T20:18:42+02:00 OTE Conn-x TV advertising 30 http://scaryideas.com/content/13352/ http://scaryideas.com/content/13352. http://scaryideas.com/content/13352 http://scaryideas.com/t/13352.jpg Allan Gray Investment : James Dean (Legend) Allan Gray surmises how much more could have been achieved by the Legend had James Dean had more time. In all my years of advertising, I have never seen a treatment that was so detailed, so carefully thought through, and so deeply researched, than the treatment Keith gave us when pitching to handle this commercial. From beginning to end, his commitment to the job bordered on obsession." says Alistair King, Executive Creative Director at King James. "This was an incredibly challenging board, says Rose. You just take it for granted that James Dean is so iconic, so to go and mess with him and replan his life, if it doesnt work its like youre desecrating his memory." We really needed to deal with it with sensitivity. According to Karin Barry-McCormack and Paige Nick, the creative team from King James; "For both of us, this was without a doubt the most exciting, challenging and intricate television project we have ever worked on. And it was amazing to work so closely with such a passionate team and such a collaborative client." 2009-09-17T10:53:23+02:00 Allan Gray Investment advertising 30 http://scaryideas.com/content/13353/ http://scaryideas.com/content/13353. http://scaryideas.com/content/13353 http://scaryideas.com/t/13353.jpg LG : LG enV Touch - Cars 2009-09-17T10:57:46+02:00 LG advertising 30 http://scaryideas.com/content/13354/ http://scaryideas.com/content/13354. http://scaryideas.com/content/13354 http://scaryideas.com/t/13354.jpg Audi : Audi A3 TDI - Do Your Part 2009-09-17T10:56:48+02:00 Audi advertising 30 http://scaryideas.com/content/13355/ http://scaryideas.com/content/13355. http://scaryideas.com/content/13355 http://scaryideas.com/t/13355.jpg Visit Las Vegas : Les Trois Chinchillas 2009-09-17T10:59:08+02:00 Visit Las Vegas advertising 30 http://scaryideas.com/content/17580/ http://scaryideas.com/content/17580. http://scaryideas.com/content/17580 http://scaryideas.com/t/17580.jpg McDonald's : Baby 2010-05-11T10:45:21+02:00 McDonald's advertising 30 http://scaryideas.com/content/13365/ http://scaryideas.com/content/13365. http://scaryideas.com/content/13365 http://scaryideas.com/t/13365.jpg Audi : Electricity Untamed - Mower Audi has commissioned a set of three viral movies which depict a series of phenomenon captured by an amateur cameramen. Each of the events witnessed feature an �electrical incident� and contain impressive stunts made to look realistic thanks to special effects by The Mill. 2009-09-18T10:34:16+02:00 Audi advertising 30 http://scaryideas.com/content/13366/ http://scaryideas.com/content/13366. http://scaryideas.com/content/13366 http://scaryideas.com/t/13366.jpg Audi : Electricity Untamed - Storm Audi has commissioned a set of three viral movies which depict a series of phenomenon captured by an amateur cameramen. Each of the events witnessed feature an �electrical incident� and contain impressive stunts made to look realistic thanks to special effects by The Mill. 2009-09-18T10:34:06+02:00 Audi advertising 30 http://scaryideas.com/content/13367/ http://scaryideas.com/content/13367. http://scaryideas.com/content/13367 http://scaryideas.com/t/13367.jpg Audi : Electricity Untamed - Static Audi has commissioned a set of three viral movies which depict a series of phenomenon captured by an amateur cameramen. Each of the events witnessed feature an �electrical incident� and contain impressive stunts made to look realistic thanks to special effects by The Mill. 2009-09-18T10:34:50+02:00 Audi advertising 30 http://scaryideas.com/content/13368/ http://scaryideas.com/content/13368. http://scaryideas.com/content/13368 http://scaryideas.com/t/13368.jpg 42Below Vodka : OneDreamRush - Case Study 2009-09-18T10:38:49+02:00 42Below Vodka advertising 30 http://scaryideas.com/content/13369/ http://scaryideas.com/content/13369. http://scaryideas.com/content/13369 http://scaryideas.com/t/13369.jpg 42Below Vodka : OneDreamRush - Premiere 2009-09-18T10:45:59+02:00 42Below Vodka advertising 30 http://scaryideas.com/content/13370/ http://scaryideas.com/content/13370. http://scaryideas.com/content/13370 http://scaryideas.com/t/13370.jpg 42Below Vodka : Crutchnap Harmony Korine imagines a bizarre awakening for his 42 Below onedreamrush short, 'Crutchnap'. 2009-09-18T10:50:53+02:00 42Below Vodka advertising 30 http://scaryideas.com/content/13371/ http://scaryideas.com/content/13371. http://scaryideas.com/content/13371 http://scaryideas.com/t/13371.jpg 42Below Vodka : Short Film Universal Everything's Matt Pyke imagines a surreal landscape in his contribution to the 42 Below onedreamrush festival. 2009-09-18T10:52:09+02:00 42Below Vodka advertising 30 http://scaryideas.com/content/13372/ http://scaryideas.com/content/13372. http://scaryideas.com/content/13372 http://scaryideas.com/t/13372.jpg 42Below Vodka : We Live Only Twice Universal Everything's Matt Pyke imagines a surreal landscape in his contribution to the 42 Below onedreamrush festival. 2009-09-18T10:53:18+02:00 42Below Vodka advertising 30 http://scaryideas.com/content/13373/ http://scaryideas.com/content/13373. http://scaryideas.com/content/13373 http://scaryideas.com/t/13373.jpg Mini BIS Chocolate : Shoes 2009-09-18T10:55:05+02:00 Mini BIS Chocolate advertising 30 http://scaryideas.com/content/13374/ http://scaryideas.com/content/13374. http://scaryideas.com/content/13374 http://scaryideas.com/t/13374.jpg Lexus : Lexus HS Hybrid - Hello Someday 2009-09-18T12:09:08+02:00 Lexus advertising 30 http://scaryideas.com/content/13375/ http://scaryideas.com/content/13375. http://scaryideas.com/content/13375 http://scaryideas.com/t/13375.jpg Subaru : Subaru Legacy - Steve 2009-09-18T12:10:32+02:00 Subaru advertising 30 http://scaryideas.com/content/13376/ http://scaryideas.com/content/13376. http://scaryideas.com/content/13376 http://scaryideas.com/t/13376.jpg Duracell : Duracell Ultra - Bunnies 2009-09-18T15:32:58+02:00 Duracell advertising 30 http://scaryideas.com/content/13377/ http://scaryideas.com/content/13377. http://scaryideas.com/content/13377 http://scaryideas.com/t/13377.jpg Cochlear : Sue 2009-09-18T17:33:06+02:00 Cochlear advertising 30 http://scaryideas.com/content/13378/ http://scaryideas.com/content/13378. http://scaryideas.com/content/13378 http://scaryideas.com/t/13378.jpg Cochlear : James 2009-09-18T17:34:27+02:00 Cochlear advertising 30 http://scaryideas.com/content/13379/ http://scaryideas.com/content/13379. http://scaryideas.com/content/13379 http://scaryideas.com/t/13379.jpg Cochlear : John 2009-09-18T17:35:09+02:00 Cochlear advertising 30 http://scaryideas.com/content/13394/ http://scaryideas.com/content/13394. http://scaryideas.com/content/13394 http://scaryideas.com/t/13394.jpg Cadbury : Cadbury Dairy Milk - Zingolo Zingolo is the first single from Glass and a Half Full Records. Ghana is the heart of Cadbury Dairy Milks Fairtrade Cocoa and so the track celebrates all things Ghanaian: its people, its rappers, its dancers, its cultural figures and, of course, its cocoa beans. So turn up your speakers, get down and ZINGOLO! Phil Rumbol, marketing director for Cadbury says: �We wanted to celebrate Cadbury Dairy Milk�s Fairtrade certification and Ghana, the heart of our Fairtrade cocoa, in a unique way. Music has always been a big part of Glass and a Half Full Productions and we were inspired by Ghana�s love of music so it seemed the perfect way to capture the spirit of the country was through a track. We hope we�ll bring a smile to people�s faces.� Cadbury Dairy milk is now Fairtrade in the UK and Ireland and will extend this to Canada Australia and New Zealand in 2010. 2009-09-21T11:21:52+02:00 Cadbury advertising 30 http://scaryideas.com/content/13402/ http://scaryideas.com/content/13402. http://scaryideas.com/content/13402 http://scaryideas.com/t/13402.jpg Koodo Mobile : Beam me up Koodo�s latest TV commercial features green aliens moving around in stop-motion. They align to form a made-up Koodo word. When something is amiss, one of the aliens uses his Koodo phone to call the mother ship and have him beamed out of the scene. 2009-09-21T11:10:35+02:00 Koodo Mobile advertising 30 http://scaryideas.com/content/13403/ http://scaryideas.com/content/13403. http://scaryideas.com/content/13403 http://scaryideas.com/t/13403.jpg General Mills Yoplait : Breast Cancer If you don't believe young women get breast cancer, you're probably a young woman. And you'd be wrong. In fact, breast cancer is the number one cause of cancer death in young American women ages 15-54. Early detection can change that fact. So Yoplait wants every girl to pledge to get to know her girls. Know your girls. Lower your risk. Take the pledge. For every pledge, Yoplait will donate money to fund new breast cancer research benefiting young women. 2009-09-21T11:11:49+02:00 General Mills Yoplait advertising 30 http://scaryideas.com/content/13411/ http://scaryideas.com/content/13411. http://scaryideas.com/content/13411 http://scaryideas.com/t/13411.jpg Aged and Community Services Australia (ACSA) : Kevin Rudd - 87 Ursa turns Australia�s leader, Prime Minister Kevin Rudd, into an octogenarian to remind Australians of their ageing population and the need to support aged care professionals. See his transformation at http://kevin87.com.au Links: http://www.facebook.com/group.php?gid=175138046392 http://twitter.com/Kevinat87 Today marks the birthday of Australia�s Prime Minister Kevin Rudd and what better way to celebrate than by launching a campaign for Aged and Community Services Australia (ACSA). Tactically timed by Ursa Communications the campaign will celebrate the professionals that care for the elderly population of Australia and launch with Kevin87, an aptly named ageing video of the PM. The inaugural advertising campaign for the aged care industry body ACSA, Ursa Communications was briefed with developing an approach that would raise awareness of the aged care industry and effectively articulate the positive role that carers have on people lives. The result is an engaging burst activity lead by the ageing visual of Kevin87 and followed by an uplifting print execution, leveraging the insight that aged care professionals are indispensable to those in their care. Executive Creative Director Denis Mamo commented, �By using the Prime Minister as a symbol for all Australians we are able to effectively and engagingly demonstrate that aged care is relevant to everybody - there is no escaping getting older.� Kevin87 is accompanied by a micro-site, kevin87.com.au, with member and community resources including interactive online elements. Launching in October the print execution captures the dynamism of the aged care industry through a fresh, spontaneous style of photography. The images bring to life the vitality of the relationships people have with their carers. �By allowing people and their carers to, in effect, take self-portraits, we�ve been able to contemporise the category and give ACSA a distinctive look,� added Denis Mamo. Managing Director of Ursa Communications Mardi Le Page commented, �It was especially important to ACSA that the campaign gave a positive outward impression of the industry, so throughout the print execution the focus is on the message that people receiving care are enabled by their carers.� �The two pronged approach gives the campaign the diversity to grow public and government awareness and support for the sector and reflect back to aged care workers and their vital role in the lives of aged Australians,� explained Mardi Le Page 2009-09-21T11:17:57+02:00 Aged and Community Services Australia (ACSA) advertising 30 http://scaryideas.com/content/13412/ http://scaryideas.com/content/13412. http://scaryideas.com/content/13412 http://scaryideas.com/t/13412.jpg Amnesty International : Stop executions, Save lives 2009-09-21T11:19:26+02:00 Amnesty International advertising 30 http://scaryideas.com/content/13413/ http://scaryideas.com/content/13413. http://scaryideas.com/content/13413 http://scaryideas.com/t/13413.jpg Pure Blonde : Dove love Clemenger BBDO Melbourne launches new pure blonde campaign Clemenger BBDO Melbourne is launching �Dove Love�, the new campaign for Foster�s Pure Blonde beer. Following on from the award-winning �Brewtopia� campaign, the agency wanted to find a new and interesting way to connect the audience to all the imagery and iconography, but still be able to surprise and snap them back to reality. James McGrath, Executive Creative Director of Clemenger BBDO Melbourne, says Dove Love creates the all-important next instalment of the Pure Blonde mythology. �As always, it required the perfect balance between the purity, the mystery and the perfection of �Brewtopia�, colliding head-on with the cynicism of our somewhat grubby and pragmatic world,� McGrath said. This time, that balance comes via the caring nature of the guy who looks after the dove - showing a small glimmer of hope that there�s still some good in all of us � before the dove flies straight into a brick wall. And, with a final ironic touch, we realise the dove is destined to be caught in a vicious circle, never to return home to that place, which is still much more pure than yours. The starring dove role was shared by five white Turtle Doves and in the flying scenes 40 white homing pigeons were used. The animal crew was rounded out by a few white swans, a couple of white horses and even a white peacock. Complementing the new commercial will be summer music sponsorships and the launch of The Pond Pop-up Bar and Restaurant in Sydney. 2009-09-21T11:23:01+02:00 Pure Blonde advertising 30 http://scaryideas.com/content/17592/ http://scaryideas.com/content/17592. http://scaryideas.com/content/17592 http://scaryideas.com/t/17592.jpg Tide To Go : Give Up Pants Now the awesome cleaning power of Tide can go anywhere, as demonstrated in the well executed :45 by Tool of North America's Sean Ehringer via Saatchi & Saatchi New York. The spot opens with two stylishly dressed men standing in their swanky hotel room, awaiting their friend so they can hit the town. When he emerges wearing a suit jacket and tight sweat pants, his buddies try to talk him into changing duds by pointing out a large smudge on his unfortunate clothing choice. Undeterred, the defiant friend pulls a Tide to Go stick from his pocket to make the stain on his "comfortable, cool, low-key, gray slacks" disappear before charging off into the night. 2010-05-11T17:16:20+02:00 Tide To Go advertising 30 http://scaryideas.com/content/13414/ http://scaryideas.com/content/13414. http://scaryideas.com/content/13414 http://scaryideas.com/t/13414.jpg EA : FIFA 10 - How Big Can Football Get? The advert starts pre-match with Wayne Rooney, Karim Benzema, Xavi, a host of other pro football players including Theo Walcott, Tim Cahill, Bastian Schweinsteiger, FIFA gamers, and football fans preparing to kick-off in locations all over the world. The intensity of their matches grows and the pace quickens, leading ultimately to huge celebrations, huge disappointments, and all of the emotions typical of Richter Scale-sized football matches. With gamers, pros, and fans all taking part, the campaign shows how FIFA 10 connects people throughout all levels of football and gaming culture. The TV campaign from Wieden+Kennedy Amsterdam asks the question �How Big Can Football Get?� inspired by staggering game-play statistics which illustrate the vast number of people already participating in football through the EA SPORTS� FIFA franchise. The campaign encourages more people to join the football movement through the invitational proposition �LET�S FIFA� that has been carried over from the successful FIFA 09 campaign. FIFA 10 will be available in stores across Europe from October 2nd 2009 and in stores throughout North America on October 20. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C., FIFA 10 is localized into 18 languages and sold in 37 countries�-it is the most popular EA SPORTS franchise globally. 2009-09-21T11:28:24+02:00 EA advertising 30 http://scaryideas.com/content/13416/ http://scaryideas.com/content/13416. http://scaryideas.com/content/13416 http://scaryideas.com/t/13416.jpg HP : The Making of Flea Circus 2009-09-21T11:56:33+02:00 HP advertising 30 http://scaryideas.com/content/13441/ http://scaryideas.com/content/13441. http://scaryideas.com/content/13441 http://scaryideas.com/t/13441.jpg Fantastic Fest : Dawn of the Dad 2009-09-22T10:50:25+02:00 Fantastic Fest advertising 30 http://scaryideas.com/content/13447/ http://scaryideas.com/content/13447. http://scaryideas.com/content/13447 http://scaryideas.com/t/13447.jpg Litoral : Fabes are sexy In fashion you can save, not in flavour. 2009-09-22T10:56:43+02:00 Litoral advertising 30 http://scaryideas.com/content/13448/ http://scaryideas.com/content/13448. http://scaryideas.com/content/13448 http://scaryideas.com/t/13448.jpg NHS : Fight Back 2009-09-23T16:39:20+02:00 NHS advertising 30 http://scaryideas.com/content/13449/ http://scaryideas.com/content/13449. http://scaryideas.com/content/13449 http://scaryideas.com/t/13449.jpg BBC : BBC Local Radio - Show Your Love 2009-09-22T11:00:32+02:00 BBC advertising 30 http://scaryideas.com/content/13455/ http://scaryideas.com/content/13455. http://scaryideas.com/content/13455 http://scaryideas.com/t/13455.jpg Weetabix Oaty Bar : Raise The Bar Anonymous Content director Justin Reardon helps two lonely people find love in the English countryside for Weetabix Oaty Bars, via WCRS, London. In a cheeky new spot, a lonely bachelor gets his Oaty Bar frosted with chocolate by the neighboring spinster in this nimbly directed farce. 2009-09-22T14:35:25+02:00 Weetabix Oaty Bar advertising 30 http://scaryideas.com/content/13485/ http://scaryideas.com/content/13485. http://scaryideas.com/content/13485 http://scaryideas.com/t/13485.jpg Lexus : Lexus HS Hybrid - Hello Someday 2009-09-23T10:32:03+02:00 Lexus advertising 30 http://scaryideas.com/content/13486/ http://scaryideas.com/content/13486. http://scaryideas.com/content/13486 http://scaryideas.com/t/13486.jpg Temperley London : Circus Zoetrope Q&A with Legs on the Temperley London Spring 2010 Zoetrope. Tell me how Legs hooked up with Temperley, what this project is & how it came to be. Temperley was looking for a new way, using film, to exhibit their circus inspired line for fashion week. They found us through their relationship with MILK STUDIOS (Legs is part of The Milk Group) and asked us to pitch on alternative ways to show a collection involving a film installation instead of the traditional runway show. From there, we developed the zoetrope idea and Alice Temperley fell in love with it. It's been fun to see the concept through several mediums - there�s a physical traveling zoetrope installation, a portrait film featuring the zoetrope and animated film loops, the stills pulled from the Red Camera shoot are the ad campaign, and there�s also an interactive zoetrope online at the Temperley website. Why a zoetrope? Whose idea was it. It was Greg Brunkalla (Legs) initial idea and then we all collaborated on developing the style, direction and design of the piece. The concept came out of thinking about the earliest forms of filmmaking, which worked perfectly with the circus and vaudevillian imagery that inspired the Temperley line. We built a 12-foot-tall carousel inspired sculptural structure that combined rudimentary film loops with modern projection technology to showcase ten circus acts while at the same time displaying 15 different Temperley looks. Tell me about how you built the zoetrope. The zoetrope took about a month to build. We had our crack team of artists, engineers and builders, led by Jeff Everett and Irfan Akdag, designing and constructing this huge 10-tiered machine that moves around and around like a tall, ornate carousel. Jeff�s team converted our back office in to a massive wood shop where the cylindrical layers were cut and made to rotate. The process was challenging because Jeff had to design the zoetrope to be able to be taken apart in pieces and reconstructed again to perfection in order to be shipped and presented in London for London fashion week directly after the New York fashion week presentation was finished. Georgie Greville and Geremy Jasper (Legs) teamed up to shoot the loops in two days at MILK studios using two different circus tent inspired backdrops and lots of props and practical lighting accessories to add to the theatrical nature of the scenes. Afterwards, we made 5 second stop motion sequences out of 60 unique frames from each scene with the goal of making each loop as smooth yet theatrical as possible. We housed a video camera in an old fashioned medium format camera box and attached it to a remote-controlled pulley system that moved up and down the Zoetrope, filming each layer one at a time. We were confident that the quality of the image from HVX camera to projection would lend a vintage film feel to the image and we were really pleased with the results. To capture the animated loops we shot at 12 fps with the shutter at 1/1000. The natural movement of the zoetrope also added an authentic feel to the films. Included is Greg�s initial drawing of how we envisioned the zoetrope to work, to Jeff Everett�s Production Design watercolor and a picture of an original zoetrope, which only contains one loop. The circus themed images that loops were inspired by Fellini, Muybridge and early American Gypsy Circuses. What was the process like working on this project? We have a big amazing family here. Legs is part of The Milk Group, and we shot everything here at MILK Studios, cast across the hall with Edward Kim at House Casting, MILK DIGITAL created all the prints, and we built the physical zoetrope in our studio space here at Legs. Tell me about the event & the unveiling of the zoetrope. The event was held at MILK studios. The zoetrope was the centerpiece of the show, sitting in the middle of a white cyc with its projection against the opposite wall. Mannequins displaying the collection posed on either side of the projection wall. People would see the projection first and then usually realize that it was coming out of the zoetrope and think it was infinitely more clever. People loved to be able to come right up to the zoetrope, check it out, and even work it themselves. Anything else I should know? We loved working with Alice Temperley and her team on this project. Everyone involved was very creative and inspired. Also this is one of three fashion presentations we created this fall and we hope to do a lot more on the coming seasons. 2009-09-23T10:34:36+02:00 Temperley London advertising 30 http://scaryideas.com/content/13487/ http://scaryideas.com/content/13487. http://scaryideas.com/content/13487 http://scaryideas.com/t/13487.jpg Kleenex : Kleenex Anti-Viral Tissue - Figure skater 2009-09-23T12:03:33+02:00 Kleenex advertising 30 http://scaryideas.com/content/13488/ http://scaryideas.com/content/13488. http://scaryideas.com/content/13488 http://scaryideas.com/t/13488.jpg Kleenex : Kleenex Anti-Viral Tissue - Bus 2009-09-23T12:04:08+02:00 Kleenex advertising 30 http://scaryideas.com/content/13489/ http://scaryideas.com/content/13489. http://scaryideas.com/content/13489 http://scaryideas.com/t/13489.jpg Kleenex : Kleenex Anti-Viral Tissue - Rodeo 2009-09-23T12:04:51+02:00 Kleenex advertising 30 http://scaryideas.com/content/13490/ http://scaryideas.com/content/13490. http://scaryideas.com/content/13490 http://scaryideas.com/t/13490.jpg Kleenex : Kleenex Anti-Viral Tissue - Baby 2009-09-23T12:05:25+02:00 Kleenex advertising 30 http://scaryideas.com/content/13495/ http://scaryideas.com/content/13495. http://scaryideas.com/content/13495 http://scaryideas.com/t/13495.jpg Fresh & Fruity : Wrecking Balls Fresh 'n Fruity is a fruited yoghurt brand made unique by its fresh ingredients and innovative processes. To capture this idea agency Colenso BBDO, Auckland sought to create a beautiful piece of film that demonstrated yoghurt-making in the most crazy and original way they could, while still maintaining appetite appeal, and the playful tone synonymous to the Fresh 'n Fruity brand. And this is the result. Two 33-tonne wrecking ball cranes, facing off in a spectacular battle/dance until they finally collide, creating an amazing display of fruit mixing with yoghurt � because no one does fresh and fruity like Fresh 'n Fruity. 2009-09-23T15:40:36+02:00 Fresh & Fruity advertising 30 http://scaryideas.com/content/13499/ http://scaryideas.com/content/13499. http://scaryideas.com/content/13499 http://scaryideas.com/t/13499.jpg Mr. Sub : Hot Stuff Mr. Sub has a promise to make to Canadians. When it comes to the quality of their subs, you�ll never get an unfortunate surprise. In the first TV campaign from Bos, Toronto, directed by OPC�s Brian Lee Hughes, Mr. Sub is being touted as a Canadian Classic, for over 40 years, that can always be counted on. �I�ve been eating at Mr. Sub since I was a teenager and an assorted sub tastes as good today as it did decades ago. The insight for this campaign about �no surprises� comes right out of the product itself,� says Gary Watson, Co-Creative Director. Adds Chad Borlase, Co-Creative Director, �To set up this positioning, we chose to show situations where surprises weren�t so welcome. And of course, using humour was a natural.� The campaign consists of three commercials featuring a groom who finds his father making out with his bride-to-be; a leather-clad husband trying to spice up his marriage only to shock his wife who happens to be wielding a cast iron pan; and a father of eight who decides to announce his change in sexual preference during an intimate family dinner. 2009-09-23T17:18:48+02:00 Mr. Sub advertising 30 http://scaryideas.com/content/13504/ http://scaryideas.com/content/13504. http://scaryideas.com/content/13504 http://scaryideas.com/t/13504.jpg Mr. Sub : Bride Mr. Sub has a promise to make to Canadians. When it comes to the quality of their subs, you�ll never get an unfortunate surprise. In the first TV campaign from Bos, Toronto, directed by OPC�s Brian Lee Hughes, Mr. Sub is being touted as a Canadian Classic, for over 40 years, that can always be counted on. �I�ve been eating at Mr. Sub since I was a teenager and an assorted sub tastes as good today as it did decades ago. The insight for this campaign about �no surprises� comes right out of the product itself,� says Gary Watson, Co-Creative Director. Adds Chad Borlase, Co-Creative Director, �To set up this positioning, we chose to show situations where surprises weren�t so welcome. And of course, using humour was a natural.� The campaign consists of three commercials featuring a groom who finds his father making out with his bride-to-be; a leather-clad husband trying to spice up his marriage only to shock his wife who happens to be wielding a cast iron pan; and a father of eight who decides to announce his change in sexual preference during an intimate family dinner. 2009-09-23T18:01:59+02:00 Mr. Sub advertising 30 http://scaryideas.com/content/13505/ http://scaryideas.com/content/13505. http://scaryideas.com/content/13505 http://scaryideas.com/t/13505.jpg Mr. Sub : Dinner Mr. Sub has a promise to make to Canadians. When it comes to the quality of their subs, you�ll never get an unfortunate surprise. In the first TV campaign from Bos, Toronto, directed by OPC�s Brian Lee Hughes, Mr. Sub is being touted as a Canadian Classic, for over 40 years, that can always be counted on. �I�ve been eating at Mr. Sub since I was a teenager and an assorted sub tastes as good today as it did decades ago. The insight for this campaign about �no surprises� comes right out of the product itself,� says Gary Watson, Co-Creative Director. Adds Chad Borlase, Co-Creative Director, �To set up this positioning, we chose to show situations where surprises weren�t so welcome. And of course, using humour was a natural.� The campaign consists of three commercials featuring a groom who finds his father making out with his bride-to-be; a leather-clad husband trying to spice up his marriage only to shock his wife who happens to be wielding a cast iron pan; and a father of eight who decides to announce his change in sexual preference during an intimate family dinner. 2009-09-23T18:03:06+02:00 Mr. Sub advertising 30 http://scaryideas.com/content/13516/ http://scaryideas.com/content/13516. http://scaryideas.com/content/13516 http://scaryideas.com/t/13516.jpg McDonald's : McCafe - Brain 2009-09-24T10:45:32+02:00 McDonald's advertising 30 http://scaryideas.com/content/13517/ http://scaryideas.com/content/13517. http://scaryideas.com/content/13517 http://scaryideas.com/t/13517.jpg Sara's Secret : Cucumber 2009-09-24T10:46:17+02:00 Sara's Secret advertising 30 http://scaryideas.com/content/13521/ http://scaryideas.com/content/13521. http://scaryideas.com/content/13521 http://scaryideas.com/t/13521.jpg Grenelle : Landscapes 2009-09-24T10:51:14+02:00 Grenelle advertising 30 http://scaryideas.com/content/13527/ http://scaryideas.com/content/13527. http://scaryideas.com/content/13527 http://scaryideas.com/t/13527.jpg Comune di Nettuno : Safe Headline and copy text (in English): All to be safe. 2009-09-24T15:39:43+02:00 Comune di Nettuno advertising 30 http://scaryideas.com/content/13533/ http://scaryideas.com/content/13533. http://scaryideas.com/content/13533 http://scaryideas.com/t/13533.jpg Fleggaard : Nude Skydive 2009-09-24T15:50:59+02:00 Fleggaard advertising 30 http://scaryideas.com/content/13536/ http://scaryideas.com/content/13536. http://scaryideas.com/content/13536 http://scaryideas.com/t/13536.jpg JC Penney : Lunchroom Runway 2009-09-25T17:57:40+02:00 JC Penney advertising 30 http://scaryideas.com/content/17591/ http://scaryideas.com/content/17591. http://scaryideas.com/content/17591 http://scaryideas.com/t/17591.jpg McDonald's : Proud Papa A proud papa bear celebrates his son Kevin�s excellent school report card (top of the class!) by offering him a trip to McDonald�s. But we are surprised to find out that, as they are bears, they don�t get their McDonald�s the same way us human-folk do. They scare the crap out of a car full of unsuspecting teens eating McDonald�s. After enjoying their meal, papa bear shakes the empty car like a paper bag and a single fry drops out. Because we all know there�s always an extra fry at the bottom. 2010-05-11T13:07:13+02:00 McDonald's advertising 30 http://scaryideas.com/content/13541/ http://scaryideas.com/content/13541. http://scaryideas.com/content/13541 http://scaryideas.com/t/13541.jpg The Alpha Course : Bear Grylls - I did Alpha This 60" ad has been launched in the UK online and via the Alpha course website. You can view the ad here: www.uk.alpha.org/bear. 2009-09-25T18:06:19+02:00 The Alpha Course advertising 30 http://scaryideas.com/content/13544/ http://scaryideas.com/content/13544. http://scaryideas.com/content/13544 http://scaryideas.com/t/13544.jpg BFI London Film Festival : Movie 2009-09-25T18:59:35+02:00 BFI London Film Festival advertising 30 http://scaryideas.com/content/13563/ http://scaryideas.com/content/13563. http://scaryideas.com/content/13563 http://scaryideas.com/t/13563.jpg Love Life Stop Aids : Bus 2009-09-28T10:38:16+02:00 Love Life Stop Aids advertising 30 http://scaryideas.com/content/13564/ http://scaryideas.com/content/13564. http://scaryideas.com/content/13564 http://scaryideas.com/t/13564.jpg Love Life Stop Aids : Beach Bar 2009-09-28T10:39:18+02:00 Love Life Stop Aids advertising 30 http://scaryideas.com/content/13565/ http://scaryideas.com/content/13565. http://scaryideas.com/content/13565 http://scaryideas.com/t/13565.jpg Love Life Stop Aids : Frisbee 2009-09-28T10:40:24+02:00 Love Life Stop Aids advertising 30 http://scaryideas.com/content/13566/ http://scaryideas.com/content/13566. http://scaryideas.com/content/13566 http://scaryideas.com/t/13566.jpg Love Life Stop Aids : Costume 2009-09-28T10:41:35+02:00 Love Life Stop Aids advertising 30 http://scaryideas.com/content/13567/ http://scaryideas.com/content/13567. http://scaryideas.com/content/13567 http://scaryideas.com/t/13567.jpg Samsung : Samsung Rogue - Ozzy F#$%ing likes Puppies Ozzy starts swearing and mumbling how much he loves the cute puppies on his new Samsung Rogue touchscreen. 2009-09-28T10:45:28+02:00 Samsung advertising 30 http://scaryideas.com/content/13568/ http://scaryideas.com/content/13568. http://scaryideas.com/content/13568 http://scaryideas.com/t/13568.jpg Smirnoff Ice : Pool party The campaign, entitled 'There', is intended to move Smirnoff closer to social activity and moments when an individual can say 'I was there'. Its parent, Diageo, plans to back the strategy with a marketing spend of �15m in the UK alone. 2009-09-28T10:47:23+02:00 Smirnoff Ice advertising 30 http://scaryideas.com/content/13569/ http://scaryideas.com/content/13569. http://scaryideas.com/content/13569 http://scaryideas.com/t/13569.jpg Felix : Everyday What is everyday life? That is a question that director Tomas Jonsg�rden helps us reflect on in this new commercial by Felix and �kestam Holst STOCKHOLM. 2009-09-28T10:51:46+02:00 Felix advertising 30 http://scaryideas.com/content/13570/ http://scaryideas.com/content/13570. http://scaryideas.com/content/13570 http://scaryideas.com/t/13570.jpg New York Lottery : Sleepy Time 2009-09-28T10:53:14+02:00 New York Lottery advertising 30 http://scaryideas.com/content/13571/ http://scaryideas.com/content/13571. http://scaryideas.com/content/13571 http://scaryideas.com/t/13571.jpg Lilica Ripilica : Mirrors Lilica Ripilica is introducing a new communication phase with the tagline �enchantment�. To create the desired involvement with the consumer, the campaign immersed into the universe of imagination. In this new spot, created by OpusMultipla and produced by Margarida Films, an Ink Group Company, shows a little girl that discovers a world of dreams and fantasy through her own reflection in the mirror. This �portal� transports her through different worlds, in a magical parallel world. To interpret all situations, twin sisters rehearsed to perform with perfection identical and inverse movements, in a choreographed dance, becoming the reflection of each other. A real hall of mirrors was constructed to make the optical tricks. Ilegal FX created the visual effects. 2009-09-28T10:54:45+02:00 Lilica Ripilica advertising 30 http://scaryideas.com/content/13572/ http://scaryideas.com/content/13572. http://scaryideas.com/content/13572 http://scaryideas.com/t/13572.jpg Coke Zero : It's Possible 2009-09-28T10:56:08+02:00 Coke Zero advertising 30 http://scaryideas.com/content/13573/ http://scaryideas.com/content/13573. http://scaryideas.com/content/13573 http://scaryideas.com/t/13573.jpg Tiger Beer : Zip 2009-09-28T10:57:46+02:00 Tiger Beer advertising 30 http://scaryideas.com/content/13584/ http://scaryideas.com/content/13584. http://scaryideas.com/content/13584 http://scaryideas.com/t/13584.jpg Ambi Pur Toilet Gel : Eau De Toilette Tagline: Now that's an eau de toilette 2009-09-28T15:11:39+02:00 Ambi Pur Toilet Gel advertising 30 http://scaryideas.com/content/13590/ http://scaryideas.com/content/13590. http://scaryideas.com/content/13590 http://scaryideas.com/t/13590.jpg Yahoo! : Anthem (It's you) Part of Yahoo!'s global "It's You" marketing campaign, this video spot premiered online and on TV on September 28, 2009. James Tipple Yahoo! Europe head of marketing told Marketing Week that the campaign will be digitally led but also includes localised television, press, outdoor, social media and event marketing. �The adverts capture the concept of personalisation and show people taking control of their online lives with Yahoo! at the centre,� adds Yahoo! head of Europe Rich Riley. The adverts, created by Ogilvy & Mather, a unit of Dublin-based WPP, puts users at the heart and feature straplines such as: �The internet is under new management - Yours.� The Y in the �You� is the Y from �Yahoo,� with famous Yahoo exclamation point. 2009-09-29T10:16:37+02:00 Yahoo! advertising 30 http://scaryideas.com/content/13591/ http://scaryideas.com/content/13591. http://scaryideas.com/content/13591 http://scaryideas.com/t/13591.jpg Maytag : Obstacle Course 2009-09-29T16:22:24+02:00 Maytag advertising 30 http://scaryideas.com/content/13592/ http://scaryideas.com/content/13592. http://scaryideas.com/content/13592 http://scaryideas.com/t/13592.jpg Science World : Photo Booth of Doom Science World lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit: �Scream! The Science of Fear.� Once people sat down to wait for their picture, they were startled with the image of a frightened woman on the photo booth screen. As they exited the booth they received their photos with a fact printed on the sheet: �A photo of a scared person is enough to spread fear. We can explain.� They were also given free passes to the exhibit. Thankfully, no heart attacks were reported. 2009-09-29T16:23:12+02:00 Science World advertising 30 http://scaryideas.com/content/13596/ http://scaryideas.com/content/13596. http://scaryideas.com/content/13596 http://scaryideas.com/t/13596.jpg McDonald's : Universal Language 2011-02-02T09:42:45+01:00 McDonald's advertising 30 http://scaryideas.com/content/13597/ http://scaryideas.com/content/13597. http://scaryideas.com/content/13597 http://scaryideas.com/t/13597.jpg Pink Ribbon Magazine : Two Girlfriends 2009-09-29T16:29:05+02:00 Pink Ribbon Magazine advertising 30 http://scaryideas.com/content/13606/ http://scaryideas.com/content/13606. http://scaryideas.com/content/13606 http://scaryideas.com/t/13606.jpg Coke Zero : Happy Kingdom Built atop the repertoire of his work with Passion Pictures for the Gorillaz, director Pete Candeland�s buzz reached a fever pitch with the indelible Rock Band cinematic for The Beatles. In �Happy Kingdom� for Coke Zero, Candeland delivers the goods again and lines the court with a rich cast of characters plucked straight from medieval times. Chock-full of pizazz, �Happy Kingdom� is a spectacle� a dazzling array of eye-candy that embodies the directors flair for extravagance and lavish aesthetics into an eclectic parody of fairy-tale clich�s. 2009-09-30T10:22:41+02:00 Coke Zero advertising 30 http://scaryideas.com/content/13607/ http://scaryideas.com/content/13607. http://scaryideas.com/content/13607 http://scaryideas.com/t/13607.jpg International Olympic Committee (IOC) : All Together Now 2009-09-30T10:28:38+02:00 International Olympic Committee (IOC) advertising 30 http://scaryideas.com/content/13608/ http://scaryideas.com/content/13608. http://scaryideas.com/content/13608 http://scaryideas.com/t/13608.jpg International Olympic Committee (IOC) : The making of All Together Now 2009-09-30T10:30:18+02:00 International Olympic Committee (IOC) advertising 30 http://scaryideas.com/content/13621/ http://scaryideas.com/content/13621. http://scaryideas.com/content/13621 http://scaryideas.com/t/13621.jpg WhyHunger.org : Desperate 2009-09-30T16:09:33+02:00 WhyHunger.org advertising 30 http://scaryideas.com/content/13623/ http://scaryideas.com/content/13623. http://scaryideas.com/content/13623 http://scaryideas.com/t/13623.jpg Tim Infinity Pre : Dam 2009-10-01T13:06:49+02:00 Tim Infinity Pre advertising 30 http://scaryideas.com/content/13624/ http://scaryideas.com/content/13624. http://scaryideas.com/content/13624 http://scaryideas.com/t/13624.jpg Volkswagen : Volkswagen Polo - Cool Imagine you have to film a story set in The States during the 50�s decade... What would be your first step? If you are director Pep Bosch you�d balance such alternatives to shoot as L.A and Toronto, then finally deciding to go straight ahead to Bulgaria, where you can use the filming set of De Palma�s thriller �The Black Dahlia�. Your next step then would be to assemble a cast of American, English and Bulgarian actors and finally turning the time-machine backwards until the Eisenhower era. In such a scenario the only new thing, very new indeed would be one red car. It does sound cool, doesn�t it? When DDB Barcelona commissioned this film to Agosto the idea behind the spot was that it�s not enough to define the new Polo as cool, a story was needed to make evident what cool really means; to be self-confident, when you are cool, there�s no need for show-offs or bragging. The result, a spot to demonstrate that sometimes, the best way to win is not to compete at all. 2009-10-01T10:20:00+02:00 Volkswagen advertising 30 http://scaryideas.com/content/13625/ http://scaryideas.com/content/13625. http://scaryideas.com/content/13625 http://scaryideas.com/t/13625.jpg Sony : Soundville Welcome to Soundville: In March 2009 a small town in Iceland was filled with speakers. The Seydisfjordur village was turned into an extraordinary sound-system for a week. Sounds by Richard Fearless ( Death in Vegas ) Mum, Bob Dylan, Toumani Diabate, Roberto Goyeneche, Murcof, Federico Cabral, Guillemots, etc. 2009-10-01T10:29:43+02:00 Sony advertising 30 http://scaryideas.com/content/13629/ http://scaryideas.com/content/13629. http://scaryideas.com/content/13629 http://scaryideas.com/t/13629.jpg 1800 Tequila : Kick back 2009-10-01T10:53:22+02:00 1800 Tequila advertising 30 http://scaryideas.com/content/13630/ http://scaryideas.com/content/13630. http://scaryideas.com/content/13630 http://scaryideas.com/t/13630.jpg 1800 Tequila : Top shot 2009-10-01T10:54:02+02:00 1800 Tequila advertising 30 http://scaryideas.com/content/13631/ http://scaryideas.com/content/13631. http://scaryideas.com/content/13631 http://scaryideas.com/t/13631.jpg Vinta : Finger 2009-10-01T15:32:24+02:00 Vinta advertising 30 http://scaryideas.com/content/13632/ http://scaryideas.com/content/13632. http://scaryideas.com/content/13632 http://scaryideas.com/t/13632.jpg Canal + : Wardrobe (The Closet) 2009-10-01T15:33:42+02:00 Canal + advertising 30 http://scaryideas.com/content/13633/ http://scaryideas.com/content/13633. http://scaryideas.com/content/13633 http://scaryideas.com/t/13633.jpg Microsoft : Zune HD 2009-10-01T15:35:05+02:00 Microsoft advertising 30 http://scaryideas.com/content/13637/ http://scaryideas.com/content/13637. http://scaryideas.com/content/13637 http://scaryideas.com/t/13637.jpg HEC : Doors 2009-10-01T17:05:50+02:00 HEC advertising 30 http://scaryideas.com/content/13651/ http://scaryideas.com/content/13651. http://scaryideas.com/content/13651 http://scaryideas.com/t/13651.jpg Snack Brands Australia, Kettle Chips : Commerce Parading as Entertainment 2009-10-02T10:32:51+02:00 Snack Brands Australia, Kettle Chips advertising 30 http://scaryideas.com/content/13652/ http://scaryideas.com/content/13652. http://scaryideas.com/content/13652 http://scaryideas.com/t/13652.jpg Amnesty International Hungary : 1% donation Experience it interactively: http://tribalddb.hu/works/amnesty/index.html A well-known tagline of Amnesty International was used, and an interactive function was added to dramatize what AI stands for. The idea of this intro-teaser is to look like a video, and to surprise the user to interact with it. Users expecting a video got something more. 2009-10-02T10:34:05+02:00 Amnesty International Hungary advertising 30 http://scaryideas.com/content/13653/ http://scaryideas.com/content/13653. http://scaryideas.com/content/13653 http://scaryideas.com/t/13653.jpg IKEA : The Doors 2009-10-02T10:38:56+02:00 IKEA advertising 30 http://scaryideas.com/content/13664/ http://scaryideas.com/content/13664. http://scaryideas.com/content/13664 http://scaryideas.com/t/13664.jpg SmartStrand carpet : Frozen Moment To reassure people that it offers substance beneath its style, the new commercial employs stopping power to prove Mohawk SmartStrand can withstand anything your active family and pets can dole out.Using a motion-controlled system, the spot provides a 360-view, story-telling approach showcasing a family frozen in countless acts of carpet damage. From Dad dropping a tray of hot dogs and mustard to children kicking over guacamole and salsa, dropping ice cream sundaes and the kicker�bright red juice, Mom has it in control. �Don�t worry. It�s SmartStrand.� 2009-10-02T14:48:15+02:00 SmartStrand carpet advertising 30 http://scaryideas.com/content/13665/ http://scaryideas.com/content/13665. http://scaryideas.com/content/13665 http://scaryideas.com/t/13665.jpg Virgin Mobile Australia : Members Welcome The new ad campaign for Virgin Mobile Australia highlights Virgin Mobile member benefits such as discounts on Virgin Blue flights, FREE beers on a Friday for Virgin Mobile customers, free voicemail and free gigs for customers. The TVC airs this Sunday, 4 October and in cinemas next month. A tailored version of the TVC will air on Virgin Blue�s in-flight channel from December. Says Anthony Freedman, CEO of Host: "Research showed us that most people have a relationship of indifference with their mobile phone company yet were very receptive to the promise of something more rewarding. A strategy of valuing and rewarding customers continuously rather than at the start and end of their contract, was a very Virgin way of behaving and highly relevant to both existing and future customers. And what simpler way to convey the difference in experience than to talk about customers as Members with all the positive associations that we all know come with Membership." 2009-10-02T14:51:37+02:00 Virgin Mobile Australia advertising 30 http://scaryideas.com/content/13670/ http://scaryideas.com/content/13670. http://scaryideas.com/content/13670 http://scaryideas.com/t/13670.jpg Hellmann�s : Eat local 2009-10-03T17:38:11+02:00 Hellmann�s advertising 30 http://scaryideas.com/content/13675/ http://scaryideas.com/content/13675. http://scaryideas.com/content/13675 http://scaryideas.com/t/13675.jpg Dairy Farmers of Canada : Drink milk 2009-10-04T13:58:49+02:00 Dairy Farmers of Canada advertising 30 http://scaryideas.com/content/13676/ http://scaryideas.com/content/13676. http://scaryideas.com/content/13676 http://scaryideas.com/t/13676.jpg Oregon Lottery : It�s Gravy, Baby 2009-10-04T14:00:39+02:00 Oregon Lottery advertising 30 http://scaryideas.com/content/13677/ http://scaryideas.com/content/13677. http://scaryideas.com/content/13677 http://scaryideas.com/t/13677.jpg Orange : Rockcorps Gothic In August 2009, Orange and its agency, Publicis Conseil, have moved a stage further in their communications for 15 to 24-year-olds, launching the "Orange RockCorps" project. Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France. The concept is simple: individuals need to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they receive a ticket for the year's biggest concert on 2 October at Paris' Z�nith venue (with Busta Rhymes, David Guetta and Sefyu). Tickets are not on sale for the event, nor can they be won in any competition. Through the campaign, Orange and Publicis Conseil / Net in association with Phonevalley are proving that charitable action can be a fun, celebratory experience when carried out together and with music. 2009-10-04T14:02:25+02:00 Orange advertising 30 http://scaryideas.com/content/13678/ http://scaryideas.com/content/13678. http://scaryideas.com/content/13678 http://scaryideas.com/t/13678.jpg Orange : Rockcorps Hip-Hop In August 2009, Orange and its agency, Publicis Conseil, have moved a stage further in their communications for 15 to 24-year-olds, launching the "Orange RockCorps" project. Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France. The concept is simple: individuals need to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they receive a ticket for the year's biggest concert on 2 October at Paris' Z�nith venue (with Busta Rhymes, David Guetta and Sefyu). Tickets are not on sale for the event, nor can they be won in any competition. Through the campaign, Orange and Publicis Conseil / Net in association with Phonevalley are proving that charitable action can be a fun, celebratory experience when carried out together and with music. 2009-10-04T14:04:30+02:00 Orange advertising 30 http://scaryideas.com/content/13679/ http://scaryideas.com/content/13679. http://scaryideas.com/content/13679 http://scaryideas.com/t/13679.jpg Orange : Rockcorps Teckto In August 2009, Orange and its agency, Publicis Conseil, have moved a stage further in their communications for 15 to 24-year-olds, launching the "Orange RockCorps" project. Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France. The concept is simple: individuals need to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they receive a ticket for the year's biggest concert on 2 October at Paris' Z�nith venue (with Busta Rhymes, David Guetta and Sefyu). Tickets are not on sale for the event, nor can they be won in any competition. Through the campaign, Orange and Publicis Conseil / Net in association with Phonevalley are proving that charitable action can be a fun, celebratory experience when carried out together and with music. 2009-10-04T14:06:13+02:00 Orange advertising 30 http://scaryideas.com/content/13680/ http://scaryideas.com/content/13680. http://scaryideas.com/content/13680 http://scaryideas.com/t/13680.jpg BMW : Practice Makes Perfect 2009-10-04T14:07:54+02:00 BMW advertising 30 http://scaryideas.com/content/13682/ http://scaryideas.com/content/13682. http://scaryideas.com/content/13682 http://scaryideas.com/t/13682.jpg Bethesda Softworks/WET : Shot At Love 2009-10-04T14:10:58+02:00 Bethesda Softworks/WET advertising 30 http://scaryideas.com/content/13701/ http://scaryideas.com/content/13701. http://scaryideas.com/content/13701 http://scaryideas.com/t/13701.jpg Unipol Gruppo Finanziario : Tilt and Shift 2009-10-05T14:32:11+02:00 Unipol Gruppo Finanziario advertising 30 http://scaryideas.com/content/13702/ http://scaryideas.com/content/13702. http://scaryideas.com/content/13702 http://scaryideas.com/t/13702.jpg Amnesty International : Insomnia To mobilise public opinion for human rights, it takes some effort to be heard. With its new film � Insomnia �, created by agency Rapp and directed by Jeremy Halkin, Amnesty International invites everyone to take part in events organized for the Amnesty nights. The more people get involved, the more noise they�ll make� and the less leaders of certain countries will be able to sleep with a clear conscience. So turn up the volume! The Amnesty nights website: http://nuitsdamnesty.amnesty.fr/ 2009-10-06T10:47:08+02:00 Amnesty International advertising 30 http://scaryideas.com/content/13716/ http://scaryideas.com/content/13716. http://scaryideas.com/content/13716 http://scaryideas.com/t/13716.jpg CLG/COI Fire Safety : Breathe The aim of the campaign is to encourage a long term behavioural change in the public so that weekly testing of their smoke alarms becomes a habit. New survey results from the Fire Kills campaign1 show that people vastly underestimate the impact of toxic smoke. Of those surveyed: almost half (43 per cent) believe they could survive for more than two minutes in a smoke filled room; nearly half (48 per cent) think they would be alerted to a fire by the smell of the smoke. almost a fifth (18 per cent) believe a pet (eg their dog barking), or someone else would alert them to a house fire. The only way to buy vital time to escape from a house fire is by having a working smoke alarm. Although 90 per cent of those surveyed own smoke alarms, 70 per cent admit to not testing them every week1. This is despite the fact that you are more than twice as likely to die in an accidental house fire if you do not have a working smoke alarm2. The 'Don't Drown in Toxic Smoke' advertising campaign dramatically shows how quickly toxic smoke can impact on the human body. A sleeping couple are shown being overcome by the drowning sensation of toxic smoke when a fire breaks out in their home at night. Running in England from October 5 2009 to March 2010, the ground-breaking television campaign is complimented by print, radio and digital advertising. Fire Minister Shahid Malik said: "Toxic smoke from a fire will affect your ability to breathe in a similar way to drowning - after just two to three breaths you're unconscious. The only way to buy more precious seconds to escape is by having a working smoke alarm. Owning a smoke alarm and hoping that it works is not enough to protect your home and loved ones. "House fires can begin in a range of ways but they do not have to be fatal. Planning and preparing for the unexpected is key. Take immediate action by getting a smoke alarm, testing it weekly and planning an escape route in the event of a fire. You can get a free home fire risk check from your local Fire and Rescue Service. These simple steps could save lives." Actress Jill Halfpenny is supporting the campaign. She said: "As a mum I am very conscious of trying to keep my home as safe as possible to reduce the risks from fire, which is why I am supporting this important Fire Kills campaign. The fact is that fires can and do happen, so it's important to check your smoke alarm weekly and to be aware of the dangers. Ignorance is definitely not bliss when it comes to keeping your family safe." There are five key things that you can do to protect your home and family from fire: Fit a smoke alarm on each level of the property. When a fire starts, there is little time to escape so an early warning is vital. Battery operated smoke alarm units should be replaced after 10 years. Or consider installing a mains powered alarm. Test alarms weekly - a smoke alarm can buy valuable time, if it's working. Plan your escape route - make sure you and your family know the quickest way out in the event of fire. Consider an alternative route in case your usual one is blocked. Stay safe in the kitchen. This is the area where most house fires start. It only takes a minute to check electrical appliances are switched off. And never leave cooking unattended. Ask the experts. Fire and Rescue Services in England offer free home fire risk checks to identify potential fire risks and advise what to do to reduce or prevent them. This may even include the free installation of a smoke alarm. If a fire does break out in the home, then Get out, Stay out and Call 999. 2009-10-06T10:48:20+02:00 CLG/COI Fire Safety advertising 30 http://scaryideas.com/content/13720/ http://scaryideas.com/content/13720. http://scaryideas.com/content/13720 http://scaryideas.com/t/13720.jpg Food Banks Belgium : Pasta Donate a barcode. Feed the hungry. Belgian Federation of Food Banks The week of Foodbanks. 15-21 October 2009. Ask for a barcode folder in your local supermarket. 2009-10-06T14:43:51+02:00 Food Banks Belgium advertising 30 http://scaryideas.com/content/13721/ http://scaryideas.com/content/13721. http://scaryideas.com/content/13721 http://scaryideas.com/t/13721.jpg White King Power Clean : When only a powerful cleaner will do 2009-10-06T14:44:48+02:00 White King Power Clean advertising 30 http://scaryideas.com/content/13722/ http://scaryideas.com/content/13722. http://scaryideas.com/content/13722 http://scaryideas.com/t/13722.jpg California Milk Processor Board : Battle for Milkquarious White Gold(TM) -- the ragged musician turned rock god thanks to the transformational powers of milk -- is back in the spotlight. Today, White Gold launches his very own rock opera, Battle for Milkquarious, and the White Gold Milkdonkulous Giveaway -- a contest that gives California teenagers and their public high schools the chance to win a total of $50,000 in funding for their schools' art programs. Educators say these generous funds come at a time when severe budget cuts have been made to California's public schools, especially in the arts. Battle for Milkquarious is the next generation of the California Milk Processor Board's (CMPB) White Gold advertising campaign targeting teens. It features faux rock star White Gold, whose songs and music videos declare his love for the "wonder tonic" -- milk. Marketwire - White Gold in Battle for Milkquarious ... "We're asking California's teens to get their creative juices flowing by re-creating their favorite scene or scenes from Battle for Milkquarious for the chance to win money for their schools' arts programs," says Steve James, executive director of CMPB, the creator of GOT MILK? "It should be a lot of fun for them, and for a very worthy cause. In the process, of course, we're also educating teens about the health benefits of drinking milk for strong bones, muscles, teeth, hair and nails." Arts, music and drama programs are routinely the first programs to be drastically reduced or eliminated in times of economic crisis. Yet according to Critical Evidence: How the Arts Benefit Student Achievement, students who take arts classes have higher math and verbal SAT scores than students who take no arts classes. "This program highlights the importance of arts education for all children," said California State PTA President Jo Loss. "The arts are a critical part of the core curriculum and this is a non-traditional way to demonstrate their importance by encouraging and recognizing student creativity." Battle for Milkquarious is a 20-minute online rock opera launching today at www.milkquarious.com intended to reach California teens with the message of the many health benefits of drinking milk. The film is White Gold's ultimate "vanity project" -- he is the "star," "writer" and "producer" of Battle for Milkquarious. The rock opera chronicles his quest to save his hometown of Milkquarious from a potentially deadly milk shortage. An evil villain -- Nasterious -- steals all of the town's milk and kidnaps White Gold's love interest, Strawberry Summers. White Gold travels across the galaxy to rescue her and return the stolen milk to the inhabitants of Milkquarious. Featuring six original songs and a cast of new characters including Strawberry Summers, Nasterious, Jug Life, the Bad Hair Monsters, and the one and only Bovina -- the legendary uni-Pega-cow of Curdvana -- Battle for Milkquarious will engage, entertain and educate teens across California. Teenagers 14 to 18 who attend California public high schools are eligible to enter the White Gold Milkdonkulous Giveaway. Students have until Dec. 20, 2009 to recreate one of the scenes from the rock opera and submit their video entries online to www.milkquarious.com. A panel of judges will select nine semifinal entries, with the tenth semifinal entry being named "people's choice" by popular vote online. The grand prize winner will also be chosen online by popular vote on or about Jan. 25, 2010. The winner will receive $20,000 for their school's arts program. Ten thousand dollars will go to the second place school, and eight runners-up will each receive $2,500 in funding. Providing additional incentive for schools to participate, the CMPB has partnered with Donors Choose, a non-profit organization that pairs citizen philanthropists with in-need classrooms. Participating teachers can create a Donors Choose funding page highlighting classroom projects that need donation. Longtime GOT MILK? advertising partner -- San Francisco-based Goodby, Silverstein and Partners -- has produced five, 30-second television spots to introduce Battle for Milkquarious and the contest to California audiences. Entitled 'Jug Life,' 'Milkquarious,' 'Milky Hero,' 'He's Back,' and 'Strawberry Summers,' the spots will air during programming that appeals to teens -- through December, 2009. As an example, 'Jug Life,' opens with White Gold lying lifeless on the floor of his futuristic pad as evil henchmen steal all the milk from the rock star's hometown of Milkquarious. A voice-over explains: "When muscle-rebuilding milk is stolen... it takes a strong man (White Gold) to fight back." The audience is then introduced to a strong, chocolate-milk-loving man, Jug Life, who accompanies White Gold on his mission. The spot ends with a graphic and voice-over that says, "Battle for Milkquarious, flexing online Oct. 5," and the campaign URL www.MILKQUARIOUS.com. In 'Milkquarious,' White Gold makes a direct appeal to teens on camera, encouraging them to enter the contest. 'Milkquarious' will be featured exclusively on Channel One, the 12-minute news program for teens that airs in high schools. GOT MILK? will also promote the rock opera and the contest on sites popular with teens including YouTube, hulu and MTV. Scholastic -- the educational publishing company -- will distribute contest materials and toolkits on how educators can incorporate Battle for Milkquarious into their lesson plans. For more information on Battle for Milkquarious and for complete contest rules on the White Gold Milkdonkulous Giveaway, visit www.milkquarious.com. 2009-10-06T16:23:30+02:00 California Milk Processor Board advertising 30 http://scaryideas.com/content/13723/ http://scaryideas.com/content/13723. http://scaryideas.com/content/13723 http://scaryideas.com/t/13723.jpg VIFF (Vancouver International Film Festival) : Subtitles 2009-10-06T16:33:42+02:00 VIFF (Vancouver International Film Festival) advertising 30 http://scaryideas.com/content/13724/ http://scaryideas.com/content/13724. http://scaryideas.com/content/13724 http://scaryideas.com/t/13724.jpg VIFF (Vancouver International Film Festival) : Sexuality 2009-10-06T16:30:22+02:00 VIFF (Vancouver International Film Festival) advertising 30 http://scaryideas.com/content/13725/ http://scaryideas.com/content/13725. http://scaryideas.com/content/13725 http://scaryideas.com/t/13725.jpg VIFF (Vancouver International Film Festival) : Disturbing 2009-10-06T16:33:30+02:00 VIFF (Vancouver International Film Festival) advertising 30 http://scaryideas.com/content/13731/ http://scaryideas.com/content/13731. http://scaryideas.com/content/13731 http://scaryideas.com/t/13731.jpg Girl Guides of Canada : Different 2009-10-07T10:32:02+02:00 Girl Guides of Canada advertising 30 http://scaryideas.com/content/13732/ http://scaryideas.com/content/13732. http://scaryideas.com/content/13732 http://scaryideas.com/t/13732.jpg Girl Guides of Canada : Explore "Explore" is a beautiful stop-motion fantasy which demonstrates how Girl Guides can help to expand a young girl�s mind and horizons. 2009-10-15T13:12:33+02:00 Girl Guides of Canada advertising 30 http://scaryideas.com/content/13733/ http://scaryideas.com/content/13733. http://scaryideas.com/content/13733 http://scaryideas.com/t/13733.jpg Michelin : The Michelin Man Defeats the Evil Gas Pump 2009-10-08T10:13:11+02:00 Michelin advertising 30 http://scaryideas.com/content/13742/ http://scaryideas.com/content/13742. http://scaryideas.com/content/13742 http://scaryideas.com/t/13742.jpg Capitec : Simplicity 2009-10-07T13:17:00+02:00 Capitec advertising 30 http://scaryideas.com/content/13743/ http://scaryideas.com/content/13743. http://scaryideas.com/content/13743 http://scaryideas.com/t/13743.jpg Diet Dr Pepper : Believe 2009-10-08T12:07:29+02:00 Diet Dr Pepper advertising 30 http://scaryideas.com/content/13766/ http://scaryideas.com/content/13766. http://scaryideas.com/content/13766 http://scaryideas.com/t/13766.jpg Kaiser Permanente : Emerald Cities 2009-10-08T12:09:50+02:00 Kaiser Permanente advertising 30 http://scaryideas.com/content/13744/ http://scaryideas.com/content/13744. http://scaryideas.com/content/13744 http://scaryideas.com/t/13744.jpg Canal+ : The Cube - Hair Canal+ tackle ceramides and keratins in their latest brace of spots courtesy of Wanda's Spike & Jones through BETC Euro RSCG 2009-10-07T13:20:17+02:00 Canal+ advertising 30 http://scaryideas.com/content/13745/ http://scaryideas.com/content/13745. http://scaryideas.com/content/13745 http://scaryideas.com/t/13745.jpg Canal+ : The Cube - Skin Canal+ tackle ceramides and keratins in their latest brace of spots courtesy of Wanda's Spike & Jones through BETC Euro RSCG 2009-10-07T13:21:42+02:00 Canal+ advertising 30 http://scaryideas.com/content/13747/ http://scaryideas.com/content/13747. http://scaryideas.com/content/13747 http://scaryideas.com/t/13747.jpg Diesel : Quique The Head 2009-10-07T15:27:53+02:00 Diesel advertising 30 http://scaryideas.com/content/13752/ http://scaryideas.com/content/13752. http://scaryideas.com/content/13752 http://scaryideas.com/t/13752.jpg Volkswagen : Volkswagen Passat EcoFuel - iPhone app A part of the Volkswagen Passat EcoFuel campaign where we compare human emissions to the passat EcoFuel, in order to illustrate its super low CO2 emissions. A follow up to the Jazz Calculator - jazzcalculator.com. The iphone application is available to download on the apple app store in selected countries. 2009-10-07T22:42:54+02:00 Volkswagen advertising 30 http://scaryideas.com/content/13753/ http://scaryideas.com/content/13753. http://scaryideas.com/content/13753 http://scaryideas.com/t/13753.jpg DirecTV Mundial : Aged 2009-10-07T22:48:58+02:00 DirecTV Mundial advertising 30 http://scaryideas.com/content/13755/ http://scaryideas.com/content/13755. http://scaryideas.com/content/13755 http://scaryideas.com/t/13755.jpg Pixar : Up - Tower Bridge, London 2009-10-07T23:01:13+02:00 Pixar advertising 30 http://scaryideas.com/content/13756/ http://scaryideas.com/content/13756. http://scaryideas.com/content/13756 http://scaryideas.com/t/13756.jpg Alfa Romeo : Mito - Space Invaders 2009-10-07T23:13:06+02:00 Alfa Romeo advertising 30 http://scaryideas.com/content/13759/ http://scaryideas.com/content/13759. http://scaryideas.com/content/13759 http://scaryideas.com/t/13759.jpg Calci Trim : Meadow Fresh 2009-10-08T10:19:33+02:00 Calci Trim advertising 30 http://scaryideas.com/content/13760/ http://scaryideas.com/content/13760. http://scaryideas.com/content/13760 http://scaryideas.com/t/13760.jpg National Australia Bank : Little Wonders Tahgline: "Your world just got smaller, because we've doubled the number of ATMs". 2009-10-08T10:21:23+02:00 National Australia Bank advertising 30 http://scaryideas.com/content/13761/ http://scaryideas.com/content/13761. http://scaryideas.com/content/13761 http://scaryideas.com/t/13761.jpg Bugaboo Strollers (RED) : Ripples 72andsunny is proud to be a part of Bugaboo's product (RED) cause. 1% of all bugaboo proceeds will be donated to the Global Fund to help fund AIDS programs in Africa. 72 produced this film titled "Ripples" for Bugaboo's "Go and good things happen" campaign. 2009-10-08T10:22:23+02:00 Bugaboo Strollers (RED) advertising 30 http://scaryideas.com/content/13762/ http://scaryideas.com/content/13762. http://scaryideas.com/content/13762 http://scaryideas.com/t/13762.jpg Renault : Dresses 2009-10-08T11:38:13+02:00 Renault advertising 30 http://scaryideas.com/content/13763/ http://scaryideas.com/content/13763. http://scaryideas.com/content/13763 http://scaryideas.com/t/13763.jpg Renault : Sugar 2009-10-08T11:39:28+02:00 Renault advertising 30 http://scaryideas.com/content/13764/ http://scaryideas.com/content/13764. http://scaryideas.com/content/13764 http://scaryideas.com/t/13764.jpg Renault : Father 2009-10-08T11:40:06+02:00 Renault advertising 30 http://scaryideas.com/content/17589/ http://scaryideas.com/content/17589. http://scaryideas.com/content/17589 http://scaryideas.com/t/17589.jpg International Spy Museum : Deep cover In the world of espionage, an umbrella is a pistol, a pen a microphone and that quiet kid at Starbucks a KGB informant. Nothing is what it seems. Inviting the public to look through the eyes of a spy and question the seemingly normal world around them, Red Tettemer created a provocative piece of interactive media (check out the video attached). As pedestrians pass the unit, it detects their motion and transforms the clean-cut gentleman into three elaborate disguises: a longhaired drifter, an Indian woman and a well-aged senior citizen. 2010-05-11T11:48:49+02:00 International Spy Museum advertising 30 http://scaryideas.com/content/13771/ http://scaryideas.com/content/13771. http://scaryideas.com/content/13771 http://scaryideas.com/t/13771.jpg Medal Paint : Bed 2009-10-08T14:56:29+02:00 Medal Paint advertising 30 http://scaryideas.com/content/13772/ http://scaryideas.com/content/13772. http://scaryideas.com/content/13772 http://scaryideas.com/t/13772.jpg Medal Cat : Bed 2009-10-08T14:57:10+02:00 Medal Cat advertising 30 http://scaryideas.com/content/13773/ http://scaryideas.com/content/13773. http://scaryideas.com/content/13773 http://scaryideas.com/t/13773.jpg Nissan : Shift Campaign for Nissan by Whybin\TBWA, Melbourne heralds a significant evolution for the brand, with an evocative showcase of style and innovation, epitomising the carmaker�s latest releases. 2009-10-08T15:11:47+02:00 Nissan advertising 30 http://scaryideas.com/content/13774/ http://scaryideas.com/content/13774. http://scaryideas.com/content/13774 http://scaryideas.com/t/13774.jpg CSX : Breathe A new CSX TV spot developed by Mullen in Winston-Salem, N.C., emphasizes the benefits of rail on the environment in a whole new way. Titled Breathe, the only sound heard is people taking deep breaths during quick cuts of them during various activities. The copy informs viewers that CSX trains can move a ton of freight 436 miles on one gallon of gas and, by using less fuel, CSX reduces emissions into the air � which is good news for anyone who breathes. 2009-10-08T15:13:25+02:00 CSX advertising 30 http://scaryideas.com/content/13777/ http://scaryideas.com/content/13777. http://scaryideas.com/content/13777 http://scaryideas.com/t/13777.jpg Peugeot : Peugeot 308 - Defy Physics 2009-10-08T17:08:05+02:00 Peugeot advertising 30 http://scaryideas.com/content/13782/ http://scaryideas.com/content/13782. http://scaryideas.com/content/13782 http://scaryideas.com/t/13782.jpg Vaseline Sheer Infusion : Amazing Moisture (Epic Launch) 2009-10-09T10:10:42+02:00 Vaseline Sheer Infusion advertising 30 http://scaryideas.com/content/13784/ http://scaryideas.com/content/13784. http://scaryideas.com/content/13784 http://scaryideas.com/t/13784.jpg KFC : KFC Krushers 2009-10-09T10:20:32+02:00 KFC advertising 30 http://scaryideas.com/content/13786/ http://scaryideas.com/content/13786. http://scaryideas.com/content/13786 http://scaryideas.com/t/13786.jpg Volkswagen : Volkswagen BlueMotion - Musical Stairs We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory. 2009-10-12T14:56:35+02:00 Volkswagen advertising 30 http://scaryideas.com/content/13787/ http://scaryideas.com/content/13787. http://scaryideas.com/content/13787 http://scaryideas.com/t/13787.jpg Frank : Talking nostrils (Pablo the drug mule dog) Adverts voiced by Peep Show's David Mitchell are intended to warn 15- to 18-year-olds about the dangers of the drug The ad campaign, which is backed by a �1.6m media spend, aims to warn 15- to 18-year-olds about the risks of using cocaine and the damage it can do to the body. Frank, the government's drugs and information advice service, is to launch the first of three surreal TV ads tonight on Channel 4 during Rude Tube. The campaign, developed by ad agency Mother, features the return of Pablo the drug mule dog with a new focus on the purity issue and the damage cocaine does to the nose and heart. According to figures from the government and the Frank helpline, while only 6.6% of under-25s say that they have used cocaine in the last year, calls for information and advice on the drug account for 24% of all traffic on the phone line. This makes it the second most asked-about topic by youths on the Frank helpline next to cannabis. 2009-10-09T12:50:57+02:00 Frank advertising 30 http://scaryideas.com/content/13802/ http://scaryideas.com/content/13802. http://scaryideas.com/content/13802 http://scaryideas.com/t/13802.jpg Travelers : Drifters On behalf of advertising agency Fallon, editorial company Rock Paper Scissors and VFX boutique a52, it's my sincere pleasure to share this new spot for Travelers with you. Entitled "Drifters," it debuts today in high-profile broadcast and cable outlets as both a :60 and a :30. In the latest spot in the celebrated Travelers Insurance campaign, joining Rupert Sanders' Emmy nominated "Delivery" and Daniel Kleinman's charming bone-obsessed dog in "Prized Possession," comes "Drifters." Directed by Frank Budgen, the story unfolds in the skies above America, as we see thousands of small red umbrellas elegantly floating above. As we hear "Worries" from the incomparable folk star Langhorne Slim, we watch as the hypnotic flotilla moves from the ocean, over the countryside and, finally, into the skyscraper-filled canyons of a city where they gently drift down to protect a home, a car and a business. Worries Lyrics; If you got worries, then you�re like me. Don�t worry now, I won�t hurt you. And, if you got worries, then you�re like me. Don�t worry now, I won�t desert you. If you get a chance, you put your dancing shoes on. The country�s calling, and thats where I�m going. Don�t know if you�re in my way, but, I�ll take you along. I�ll take you along. Maybe blue eyes are more of my style, I don�t know, but I�m willing to try. And, maybe I�m dumb for making you smile, I don�t know, but I will in a while. We passed a graveyard and held our breath, We better kiss if we�re getting closer to death. I don�t wanna miss ya, I know it�s all in our heads, She says �It�s all in our heads.� 2009-10-12T10:09:51+02:00 Travelers advertising 30 http://scaryideas.com/content/13812/ http://scaryideas.com/content/13812. http://scaryideas.com/content/13812 http://scaryideas.com/t/13812.jpg Volkswagen : Volkswagen BlueMotion - Trash bin We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory. 2009-10-12T14:54:39+02:00 Volkswagen advertising 30 http://scaryideas.com/content/13814/ http://scaryideas.com/content/13814. http://scaryideas.com/content/13814 http://scaryideas.com/t/13814.jpg Wonderful Pistachios : Dominatrix Gets Crackin' 2009-10-11T00:52:19+02:00 Wonderful Pistachios advertising 30 http://scaryideas.com/content/13815/ http://scaryideas.com/content/13815. http://scaryideas.com/content/13815 http://scaryideas.com/t/13815.jpg CBC Television, The Ron James Show : Lil' Ronnies - Superball 2009-10-11T15:05:02+02:00 CBC Television, The Ron James Show advertising 30 http://scaryideas.com/content/13816/ http://scaryideas.com/content/13816. http://scaryideas.com/content/13816 http://scaryideas.com/t/13816.jpg CBC Television, The Ron James Show : Lil' Ronnies - Bath 2009-10-11T15:05:15+02:00 CBC Television, The Ron James Show advertising 30 http://scaryideas.com/content/13828/ http://scaryideas.com/content/13828. http://scaryideas.com/content/13828 http://scaryideas.com/t/13828.jpg Greenpeace : Coal story 2009-10-12T10:11:04+02:00 Greenpeace advertising 30 http://scaryideas.com/content/13829/ http://scaryideas.com/content/13829. http://scaryideas.com/content/13829 http://scaryideas.com/t/13829.jpg NSB (Norwegian State Railways) : Freedom (Think) 2009-10-12T10:12:39+02:00 NSB (Norwegian State Railways) advertising 30 http://scaryideas.com/content/13835/ http://scaryideas.com/content/13835. http://scaryideas.com/content/13835 http://scaryideas.com/t/13835.jpg Timberland : Stay StayOnYourFeet.com helps blue-collar workers by introducing them to the Timberland PRO� Endurance boot. The Endurance boot is equipped with anti-fatigue technology, designed to help workers stay on their feet all day long. Also, with the government's recent news that unemployment rate has reached a 26-year high, StayOnYourFeet.com literally will do just that. The program will help workers through this difficult job market. Timberland PRO has partnered with careerbuilder.com to create an easy online tool that enables workers to find local jobs. Focused strictly on jobs in traditionally blue-collar fields such as construction, skilled labor and manufacturing, this job search functionality is also available to workers through their mobile phones. Workers who visit the Timberland PRO mobile site (m.stayonyourfeet.com) will be able to gain access to job listings on the go, anywhere and anytime. 2009-10-19T15:56:01+02:00 Timberland advertising 30 http://scaryideas.com/content/13836/ http://scaryideas.com/content/13836. http://scaryideas.com/content/13836 http://scaryideas.com/t/13836.jpg Timberland : Workout StayOnYourFeet.com helps blue-collar workers by introducing them to the Timberland PRO� Endurance boot. The Endurance boot is equipped with anti-fatigue technology, designed to help workers stay on their feet all day long. Also, with the government's recent news that unemployment rate has reached a 26-year high, StayOnYourFeet.com literally will do just that. The program will help workers through this difficult job market. Timberland PRO has partnered with careerbuilder.com to create an easy online tool that enables workers to find local jobs. Focused strictly on jobs in traditionally blue-collar fields such as construction, skilled labor and manufacturing, this job search functionality is also available to workers through their mobile phones. Workers who visit the Timberland PRO mobile site (m.stayonyourfeet.com) will be able to gain access to job listings on the go, anywhere and anytime. 2009-10-19T15:56:21+02:00 Timberland advertising 30 http://scaryideas.com/content/13837/ http://scaryideas.com/content/13837. http://scaryideas.com/content/13837 http://scaryideas.com/t/13837.jpg Timberland : Hammer StayOnYourFeet.com helps blue-collar workers by introducing them to the Timberland PRO� Endurance boot. The Endurance boot is equipped with anti-fatigue technology, designed to help workers stay on their feet all day long. Also, with the government's recent news that unemployment rate has reached a 26-year high, StayOnYourFeet.com literally will do just that. The program will help workers through this difficult job market. Timberland PRO has partnered with careerbuilder.com to create an easy online tool that enables workers to find local jobs. Focused strictly on jobs in traditionally blue-collar fields such as construction, skilled labor and manufacturing, this job search functionality is also available to workers through their mobile phones. Workers who visit the Timberland PRO mobile site (m.stayonyourfeet.com) will be able to gain access to job listings on the go, anywhere and anytime. 2009-10-19T15:56:39+02:00 Timberland advertising 30 http://scaryideas.com/content/13841/ http://scaryideas.com/content/13841. http://scaryideas.com/content/13841 http://scaryideas.com/t/13841.jpg Coates Hire : Dig Hmmm, someone should�ve called Coates Hire. What happens when you don�t get the right gear for the job? Find out with a new campaign that shows why you should always call the equipment hire experts, Coates Hire. 2009-10-12T15:42:41+02:00 Coates Hire advertising 30 http://scaryideas.com/content/13842/ http://scaryideas.com/content/13842. http://scaryideas.com/content/13842 http://scaryideas.com/t/13842.jpg Coates Hire : Loo Hmmm, someone should�ve called Coates Hire. What happens when you don�t get the right gear for the job? Find out with a new campaign that shows why you should always call the equipment hire experts, Coates Hire. 2009-10-12T15:44:07+02:00 Coates Hire advertising 30 http://scaryideas.com/content/13843/ http://scaryideas.com/content/13843. http://scaryideas.com/content/13843 http://scaryideas.com/t/13843.jpg Coates Hire : Montage Hmmm, someone should�ve called Coates Hire. What happens when you don�t get the right gear for the job? Find out with a new campaign that shows why you should always call the equipment hire experts, Coates Hire. 2009-10-12T15:45:20+02:00 Coates Hire advertising 30 http://scaryideas.com/content/13857/ http://scaryideas.com/content/13857. http://scaryideas.com/content/13857 http://scaryideas.com/t/13857.jpg Haagen-Dazs : Melt Together Filmed in Kiev with the Ukrainian National Ballet and set to the delicate sounds 'Open Up Your Door' by singer/songwriter Richard Hawley. The ad features a young couple sitting quietly in the rafters of a concert hall watching a performance of Swan Lake, performed by members of the Ukrainian National Ballet. The couple seal their tender moment by sharing a pot of H�agen-Dazs. 2009-10-13T10:03:40+02:00 Haagen-Dazs advertising 30 http://scaryideas.com/content/13858/ http://scaryideas.com/content/13858. http://scaryideas.com/content/13858 http://scaryideas.com/t/13858.jpg Statnett : Connecting Norway Moland's Joachim Trier busts some moves for Statnett in his latest spot through DDB Oslo 2009-10-13T10:06:12+02:00 Statnett advertising 30 http://scaryideas.com/content/13859/ http://scaryideas.com/content/13859. http://scaryideas.com/content/13859 http://scaryideas.com/t/13859.jpg Hornbach : Hymn 2009-10-13T10:07:49+02:00 Hornbach advertising 30 http://scaryideas.com/content/13865/ http://scaryideas.com/content/13865. http://scaryideas.com/content/13865 http://scaryideas.com/t/13865.jpg Roy Award Show : Gold fish 2009-10-13T17:53:31+02:00 Roy Award Show advertising 30 http://scaryideas.com/content/13866/ http://scaryideas.com/content/13866. http://scaryideas.com/content/13866 http://scaryideas.com/t/13866.jpg Roy Award Show : Hamster 2009-10-13T17:55:00+02:00 Roy Award Show advertising 30 http://scaryideas.com/content/13867/ http://scaryideas.com/content/13867. http://scaryideas.com/content/13867 http://scaryideas.com/t/13867.jpg Roy Award Show : Bunnies 2009-10-13T17:55:32+02:00 Roy Award Show advertising 30 http://scaryideas.com/content/13877/ http://scaryideas.com/content/13877. http://scaryideas.com/content/13877 http://scaryideas.com/t/13877.jpg H1N1 Flu viral video : Fire the Flu Martin Williams did this as an internal message about the flu but then they decided lots of people could benefit from it, so they are making it available to anyone to use free of charge. Spread the word, not the flu. Here it the site: http://Firetheflu.com 2009-10-15T10:14:33+02:00 H1N1 Flu viral video advertising 30 http://scaryideas.com/content/13881/ http://scaryideas.com/content/13881. http://scaryideas.com/content/13881 http://scaryideas.com/t/13881.jpg University Of Alabama : Global 2009-10-15T10:23:48+02:00 University Of Alabama advertising 30 http://scaryideas.com/content/13882/ http://scaryideas.com/content/13882. http://scaryideas.com/content/13882 http://scaryideas.com/t/13882.jpg University Of Alabama : Change 2009-10-15T10:24:21+02:00 University Of Alabama advertising 30 http://scaryideas.com/content/13883/ http://scaryideas.com/content/13883. http://scaryideas.com/content/13883 http://scaryideas.com/t/13883.jpg University Of Alabama : Discovery 2009-10-15T10:25:04+02:00 University Of Alabama advertising 30 http://scaryideas.com/content/13884/ http://scaryideas.com/content/13884. http://scaryideas.com/content/13884 http://scaryideas.com/t/13884.jpg University Of Alabama : Force 2009-10-15T10:25:40+02:00 University Of Alabama advertising 30 http://scaryideas.com/content/13889/ http://scaryideas.com/content/13889. http://scaryideas.com/content/13889 http://scaryideas.com/t/13889.jpg Pantene Chrysalis : You can shine This 4 minute commercial tells the story of a deaf and mute girl who learns to play the violin against all odds. 2009-10-15T10:36:41+02:00 Pantene Chrysalis advertising 30 http://scaryideas.com/content/13890/ http://scaryideas.com/content/13890. http://scaryideas.com/content/13890 http://scaryideas.com/t/13890.jpg Orange : Words With its September campaign "Words", Orange is introducing its new generic Internet campaign following "livebox, allons plus loin ensemble". The campaign is based on a simple idea, which is expressed in a powerful and light-hearted way: one single word can be used to cover a number of situations, from everyday scenarios to highly emotional, intense moments. The way in which words can have several meanings in life has led us to reconsider what we mean by the term "Internet". And to understand that there is Internet, and there is Internet par Orange. The "les mots" campaign uses the idea that with Orange "there is Internet and Internet", along with evidence that supports this position across all media and on several aspects of Orange Internet. 2009-10-15T10:37:51+02:00 Orange advertising 30 http://scaryideas.com/content/13894/ http://scaryideas.com/content/13894. http://scaryideas.com/content/13894 http://scaryideas.com/t/13894.jpg MLB : Yankees Day Spec spot shot from killed campaign pitch. 2009-10-15T10:41:24+02:00 MLB advertising 30 http://scaryideas.com/content/13901/ http://scaryideas.com/content/13901. http://scaryideas.com/content/13901 http://scaryideas.com/t/13901.jpg Heineken : Shorts 2009-10-15T11:02:07+02:00 Heineken advertising 30 http://scaryideas.com/content/13902/ http://scaryideas.com/content/13902. http://scaryideas.com/content/13902 http://scaryideas.com/t/13902.jpg Ford Ranger : Sun 2009-10-15T11:03:24+02:00 Ford Ranger advertising 30 http://scaryideas.com/content/13903/ http://scaryideas.com/content/13903. http://scaryideas.com/content/13903 http://scaryideas.com/t/13903.jpg Toyota Corolla : Buddy 2009-10-15T11:04:46+02:00 Toyota Corolla advertising 30 http://scaryideas.com/content/13904/ http://scaryideas.com/content/13904. http://scaryideas.com/content/13904 http://scaryideas.com/t/13904.jpg Lexus HS Hybrid : Wide Front View SWAY Studio has a well-earned reputation for standout photo-real car work, and a recent project for Lexus, via Team One, allowed the studio to take its high-end, broadcast quality work into the interactive space. For its first collaboration with Lexus and Team One, SWAY created more than a dozen demonstration movies marketing the high-tech features of the new Lexus HS250h luxury hybrid. The demos depict the Lexus hybrid driving through minimalist, hyper-real city, urban, and country environments. The project, which called for some 300 VFX shots in six weeks, came with a unique and varied set of challenges. According to SWAY VFX Supervisor Aaron Powell, "We started the project with very little to go on, aside from the CAD data of the car." Fortunately, the agency was very open to creative collaboration. SWAY brought in Art Director Serge Machial to assist with concept development. "Team One was very receptive, and it helped our team, who were working on the previs," Powell says. "As is the case with so many projects these days, we were up against a tight deadline so any time we could help speed up the process we jumped right in." "The incorporation of a great deal of motion graphics into nearly every shot compelled us to develop an appropriate pipeline with the partner company supplying most of the motion graphics," adds Powell. "This included 3D, After Effects, and Nuke. In the end, with three different color variations on the car, we had produced about 18 minutes of demos. Lexus was so happy with the results that they want to use some of them for broadcast as well." "We shattered all of our previous records in terms of how fast and efficiently we got this done," says SWAY Founder/Creative Director Mark Glaser. We're constantly adapting and evolving. This project was a surge forward in our throughput capability." One example is SWAY's work for Mini this summer: an all-CG HD broadcast campaign, a first for that car-maker. SWAY brought its talent, skill, and efficiency to bear on the project, completing three spots in four weeks. "We did some really fun, aggressive driving on that one," Glaser says, referring to the SWAY's Drive-A-TronTM technology. Among SWAY's other recent automotive milestones was the first-ever all CG driving shot for BMW. 2009-10-15T11:05:31+02:00 Lexus HS Hybrid advertising 30 http://scaryideas.com/content/13905/ http://scaryideas.com/content/13905. http://scaryideas.com/content/13905 http://scaryideas.com/t/13905.jpg Tooheys Extra Dry : Birds vs Humans The story opens in a foreign land where birds rule overhead and humans forage in the wastelands for scraps of the prize � apple. We see the desperation and degeneration of the unevolved humans before our heroine climbs a tree to get her hands on a shiny, crispy apple.According to BMF Creative Director, Simon Langley, the campaign poses an alternative reality to the rise of human kind. �Eating the apple gave humanity knowledge and power over all other creatures on earth. But imagine if another creature had eaten the apple first - they would have ruled the earth. Scary thought...,� said Langley.Tooheys Extra Dry has always been innovative and the introduction of a cider like 5 Seeds is an innovation in itself said Holler Director, Mike Hill.. �Our decision to launch the brand site completely within Facebook, as well as the blogger outreach campaign, is in keeping with that theme.� 2009-10-15T11:06:24+02:00 Tooheys Extra Dry advertising 30 http://scaryideas.com/content/13906/ http://scaryideas.com/content/13906. http://scaryideas.com/content/13906 http://scaryideas.com/t/13906.jpg DJ Hero : Intro 2009-10-15T11:07:12+02:00 DJ Hero advertising 30 http://scaryideas.com/content/13907/ http://scaryideas.com/content/13907. http://scaryideas.com/content/13907 http://scaryideas.com/t/13907.jpg Dolce & Gabbana / Sony Ericsson : New Season 2009-10-15T11:08:11+02:00 Dolce & Gabbana / Sony Ericsson advertising 30 http://scaryideas.com/content/13913/ http://scaryideas.com/content/13913. http://scaryideas.com/content/13913 http://scaryideas.com/t/13913.jpg Nintendo : Nintendo Wii Fit Plus - Working Mom 2009-10-15T11:39:00+02:00 Nintendo advertising 30 http://scaryideas.com/content/13930/ http://scaryideas.com/content/13930. http://scaryideas.com/content/13930 http://scaryideas.com/t/13930.jpg Association for Responsible Alcohol Use : 21st Birthday 2009-10-16T13:24:36+02:00 Association for Responsible Alcohol Use advertising 30 http://scaryideas.com/content/13931/ http://scaryideas.com/content/13931. http://scaryideas.com/content/13931 http://scaryideas.com/t/13931.jpg Association for Responsible Alcohol Use : Rugby 2009-10-16T13:25:32+02:00 Association for Responsible Alcohol Use advertising 30 http://scaryideas.com/content/13932/ http://scaryideas.com/content/13932. http://scaryideas.com/content/13932 http://scaryideas.com/t/13932.jpg Association for Responsible Alcohol Use : Road Block 2009-10-16T13:26:46+02:00 Association for Responsible Alcohol Use advertising 30 http://scaryideas.com/content/13933/ http://scaryideas.com/content/13933. http://scaryideas.com/content/13933 http://scaryideas.com/t/13933.jpg Nikon : Nikon Coolpix - Helicopter Boyz 2009-10-16T13:34:42+02:00 Nikon advertising 30 http://scaryideas.com/content/13934/ http://scaryideas.com/content/13934. http://scaryideas.com/content/13934 http://scaryideas.com/t/13934.jpg LowLow Cheese : Mouse Trap 2009-10-16T13:39:21+02:00 LowLow Cheese advertising 30 http://scaryideas.com/content/13942/ http://scaryideas.com/content/13942. http://scaryideas.com/content/13942 http://scaryideas.com/t/13942.jpg Blood Center of Central Texas : Sleevie You want to donate blood, but rolling up you sleeves can be a real pain 2009-10-16T16:03:23+02:00 Blood Center of Central Texas advertising 30 http://scaryideas.com/content/13943/ http://scaryideas.com/content/13943. http://scaryideas.com/content/13943 http://scaryideas.com/t/13943.jpg Volkswagen : Volkswagen BlueMotion - Bottle Bank Arcade We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory. 2009-10-16T17:51:11+02:00 Volkswagen advertising 30 http://scaryideas.com/content/13947/ http://scaryideas.com/content/13947. http://scaryideas.com/content/13947 http://scaryideas.com/t/13947.jpg Promotion Department of City Warsaw : A mate from the past, 1944 Live 2009-10-17T15:01:58+02:00 Promotion Department of City Warsaw advertising 30 http://scaryideas.com/content/13949/ http://scaryideas.com/content/13949. http://scaryideas.com/content/13949 http://scaryideas.com/t/13949.jpg Codatronca : This is not Gotham City An Animated Web Film to promote Codatronca, a fast super car made in Italy. Director Kobayashi has been contacted by Paolo Spada, one of the owner of SVS (Spada Vetture Sport), around 6 months ago to develop an online campaign for their brand new product: Codatronca, a super car with amazing performances (0-100 Km/h in 3.4 sec.) and a unique design. Kobayashi immediately associated this car to his most loved comics and manga's vehicles, like Kaneda's bike in Akira or the Batmobile. The only difference... Codatronca is real! SVS asked the director to take as much time as needed to craft the best possible experience and gave him complete creative freedom and a high budget for the entire production. Kobayashi wanted to maintain total control over the production process, so, thanks to his 360� skills, he took care of every single aspect of modeling, animation, rendering, compositing, editing and sound design by himself alone. He decided to create a Digital Anime settled in Tokyo, all centered around the car's incredible driving qualities. To emphasize the beautiness of its design he rendered the environment and the vehicle with two different styles. The result is a clash between photorealistic 3D and painted 2D images. Kobayashi also worked on a cinematographic soundtrack, made by the engine's sounds mixed with an highly addictive music theme. 2009-10-17T15:08:53+02:00 Codatronca advertising 30 http://scaryideas.com/content/13966/ http://scaryideas.com/content/13966. http://scaryideas.com/content/13966 http://scaryideas.com/t/13966.jpg Verizon : Verizon Droid - iDon't 2009-11-16T18:15:46+01:00 Verizon advertising 30 http://scaryideas.com/content/13968/ http://scaryideas.com/content/13968. http://scaryideas.com/content/13968 http://scaryideas.com/t/13968.jpg Premium Plus : Mashup 2009-10-19T10:02:10+02:00 Premium Plus advertising 30 http://scaryideas.com/content/13969/ http://scaryideas.com/content/13969. http://scaryideas.com/content/13969 http://scaryideas.com/t/13969.jpg Pizza Hut Korea : Amazing coconut cracking 2009-10-19T10:04:19+02:00 Pizza Hut Korea advertising 30 http://scaryideas.com/content/13970/ http://scaryideas.com/content/13970. http://scaryideas.com/content/13970 http://scaryideas.com/t/13970.jpg Pizza Hut Korea : Shrimp Running 2009-10-19T10:06:28+02:00 Pizza Hut Korea advertising 30 http://scaryideas.com/content/13971/ http://scaryideas.com/content/13971. http://scaryideas.com/content/13971 http://scaryideas.com/t/13971.jpg NFL : Ballet 2009-10-19T10:08:24+02:00 NFL advertising 30 http://scaryideas.com/content/13972/ http://scaryideas.com/content/13972. http://scaryideas.com/content/13972 http://scaryideas.com/t/13972.jpg Fiat : Fiat 500 - New Times 2009-10-19T10:26:37+02:00 Fiat advertising 30 http://scaryideas.com/content/13974/ http://scaryideas.com/content/13974. http://scaryideas.com/content/13974 http://scaryideas.com/t/13974.jpg Ramon Rubial Fundation : Flags 2009-10-19T12:21:27+02:00 Ramon Rubial Fundation advertising 30 http://scaryideas.com/content/13975/ http://scaryideas.com/content/13975. http://scaryideas.com/content/13975 http://scaryideas.com/t/13975.jpg GRAACC : Sympathetic Pixel GRAACC - NGO that supports children with cancer 2009-10-19T14:25:10+02:00 GRAACC advertising 30 http://scaryideas.com/content/13977/ http://scaryideas.com/content/13977. http://scaryideas.com/content/13977 http://scaryideas.com/t/13977.jpg Timberland : Tire StayOnYourFeet.com helps blue-collar workers by introducing them to the Timberland PRO� Endurance boot. The Endurance boot is equipped with anti-fatigue technology, designed to help workers stay on their feet all day long. Also, with the government's recent news that unemployment rate has reached a 26-year high, StayOnYourFeet.com literally will do just that. The program will help workers through this difficult job market. Timberland PRO has partnered with careerbuilder.com to create an easy online tool that enables workers to find local jobs. Focused strictly on jobs in traditionally blue-collar fields such as construction, skilled labor and manufacturing, this job search functionality is also available to workers through their mobile phones. Workers who visit the Timberland PRO mobile site (m.stayonyourfeet.com) will be able to gain access to job listings on the go, anywhere and anytime. 2009-10-19T15:58:22+02:00 Timberland advertising 30 http://scaryideas.com/content/13980/ http://scaryideas.com/content/13980. http://scaryideas.com/content/13980 http://scaryideas.com/t/13980.jpg Lagard�re Active : June 2009-10-19T16:02:46+02:00 Lagard�re Active advertising 30 http://scaryideas.com/content/13990/ http://scaryideas.com/content/13990. http://scaryideas.com/content/13990 http://scaryideas.com/t/13990.jpg LiveWell Colorado : Flash Mob 2009-10-20T10:17:37+02:00 LiveWell Colorado advertising 30 http://scaryideas.com/content/13991/ http://scaryideas.com/content/13991. http://scaryideas.com/content/13991 http://scaryideas.com/t/13991.jpg LiveWell Colorado : Gromance 2009-10-20T10:19:25+02:00 LiveWell Colorado advertising 30 http://scaryideas.com/content/13992/ http://scaryideas.com/content/13992. http://scaryideas.com/content/13992 http://scaryideas.com/t/13992.jpg LiveWell Colorado : Mall Chase 2009-10-20T10:20:21+02:00 LiveWell Colorado advertising 30 http://scaryideas.com/content/13993/ http://scaryideas.com/content/13993. http://scaryideas.com/content/13993 http://scaryideas.com/t/13993.jpg Purity Organic : Porn Shop 2009-10-20T10:21:38+02:00 Purity Organic advertising 30 http://scaryideas.com/content/13995/ http://scaryideas.com/content/13995. http://scaryideas.com/content/13995 http://scaryideas.com/t/13995.jpg Rescue Food : Butterfinger 2009-10-20T10:23:54+02:00 Rescue Food advertising 30 http://scaryideas.com/content/13996/ http://scaryideas.com/content/13996. http://scaryideas.com/content/13996 http://scaryideas.com/t/13996.jpg Rescue Food : High Steaks Tuna 2009-10-20T10:25:32+02:00 Rescue Food advertising 30 http://scaryideas.com/content/13997/ http://scaryideas.com/content/13997. http://scaryideas.com/content/13997 http://scaryideas.com/t/13997.jpg Rescue Food : Fried Green Tomatoes 2009-10-20T10:26:22+02:00 Rescue Food advertising 30 http://scaryideas.com/content/13998/ http://scaryideas.com/content/13998. http://scaryideas.com/content/13998 http://scaryideas.com/t/13998.jpg Rescue Food : Operation Wienersave 2009-10-20T10:27:27+02:00 Rescue Food advertising 30 http://scaryideas.com/content/13999/ http://scaryideas.com/content/13999. http://scaryideas.com/content/13999 http://scaryideas.com/t/13999.jpg Rescue Food : Hero on the Tracks 2009-10-20T10:28:34+02:00 Rescue Food advertising 30 http://scaryideas.com/content/14000/ http://scaryideas.com/content/14000. http://scaryideas.com/content/14000 http://scaryideas.com/t/14000.jpg Rescue Food : Belle of the Butterball 2009-10-20T10:29:43+02:00 Rescue Food advertising 30 http://scaryideas.com/content/14001/ http://scaryideas.com/content/14001. http://scaryideas.com/content/14001 http://scaryideas.com/t/14001.jpg Rescue Food : Cabbage, Interrupted 2009-10-20T10:30:50+02:00 Rescue Food advertising 30 http://scaryideas.com/content/14002/ http://scaryideas.com/content/14002. http://scaryideas.com/content/14002 http://scaryideas.com/t/14002.jpg Bacardi : Island The new "Island" TV Spot. See what happens when friends get together and build the perfect party island! Part of the "Spirit of Bacardi" campaign. 2009-10-20T10:34:13+02:00 Bacardi advertising 30 http://scaryideas.com/content/14003/ http://scaryideas.com/content/14003. http://scaryideas.com/content/14003 http://scaryideas.com/t/14003.jpg Jameson : Hurricane 2009-10-20T10:36:40+02:00 Jameson advertising 30 http://scaryideas.com/content/14004/ http://scaryideas.com/content/14004. http://scaryideas.com/content/14004 http://scaryideas.com/t/14004.jpg Jameson : Legend 2009-10-20T10:37:17+02:00 Jameson advertising 30 http://scaryideas.com/content/14009/ http://scaryideas.com/content/14009. http://scaryideas.com/content/14009 http://scaryideas.com/t/14009.jpg Calci yum : Simon's Cat Colenso BBDO Auckland with the creators of the YouTube sensation, Simon's Cat, created an animation about cute kids who really aren't that smart. 2009-10-20T12:35:17+02:00 Calci yum advertising 30 http://scaryideas.com/content/14010/ http://scaryideas.com/content/14010. http://scaryideas.com/content/14010 http://scaryideas.com/t/14010.jpg Jim Beam : Girls 2009-10-20T12:57:54+02:00 Jim Beam advertising 30 http://scaryideas.com/content/14012/ http://scaryideas.com/content/14012. http://scaryideas.com/content/14012 http://scaryideas.com/t/14012.jpg Jim Beam : Puppy 2009-10-20T13:00:15+02:00 Jim Beam advertising 30 http://scaryideas.com/content/14013/ http://scaryideas.com/content/14013. http://scaryideas.com/content/14013 http://scaryideas.com/t/14013.jpg BC Dairy Foundation : The Weak Shop - Chair Pants Check out the website too: http://TheWeakShop.com 2009-10-20T23:05:31+02:00 BC Dairy Foundation advertising 30 http://scaryideas.com/content/14015/ http://scaryideas.com/content/14015. http://scaryideas.com/content/14015 http://scaryideas.com/t/14015.jpg Nike : Nike ID - iPhone Energy Piece 2009-10-20T14:19:47+02:00 Nike advertising 30 http://scaryideas.com/content/14017/ http://scaryideas.com/content/14017. http://scaryideas.com/content/14017 http://scaryideas.com/t/14017.jpg Kraken Rum : Chapter 1 - The Anatomy of The Kraken 2009-10-20T14:27:27+02:00 Kraken Rum advertising 30 http://scaryideas.com/content/14018/ http://scaryideas.com/content/14018. http://scaryideas.com/content/14018 http://scaryideas.com/t/14018.jpg Kraken Rum : Chapter 2 - The Inquiry into the Cloud of Darkness 2009-10-20T14:34:26+02:00 Kraken Rum advertising 30 http://scaryideas.com/content/14019/ http://scaryideas.com/content/14019. http://scaryideas.com/content/14019 http://scaryideas.com/t/14019.jpg Kraken Rum : Chapter 3 - An investigation into the Myth of the Kraken 2009-10-20T14:35:22+02:00 Kraken Rum advertising 30 http://scaryideas.com/content/14038/ http://scaryideas.com/content/14038. http://scaryideas.com/content/14038 http://scaryideas.com/t/14038.jpg Porsche : Porsche Panamera - Family Porsche Cars North America and Cramer-Krasselt/Chicago have launched the integrated effort for Porsche�s first four-seat sports car � the Panamera. To distinguish the Panamera from the competition and appeal to Porsche enthusiasts as well as potential newcomers, C-K and Porsche leveraged one of the brand�s most valuable assets�its heritage and history�to welcome the Panamera to the family and reinforce the Porsche portfolio. The effort is part of the fully integrated �Welcome to the Family� launch campaign including television (please see the :60 spot attached), print, a new website ( www.porscheusa.com/family ), mobile, direct mail, dealer materials, online ads and website takeovers, as well as an IFC documentary. 2009-10-21T10:44:33+02:00 Porsche advertising 30 http://scaryideas.com/content/14039/ http://scaryideas.com/content/14039. http://scaryideas.com/content/14039 http://scaryideas.com/t/14039.jpg Fanta : Mime 2009-10-21T10:46:18+02:00 Fanta advertising 30 http://scaryideas.com/content/14040/ http://scaryideas.com/content/14040. http://scaryideas.com/content/14040 http://scaryideas.com/t/14040.jpg New Balance : Feet 2009-10-21T10:47:02+02:00 New Balance advertising 30 http://scaryideas.com/content/14041/ http://scaryideas.com/content/14041. http://scaryideas.com/content/14041 http://scaryideas.com/t/14041.jpg Nintendo : Nintendo Wii Fit Plus - New Mom 2009-10-21T10:52:26+02:00 Nintendo advertising 30 http://scaryideas.com/content/14043/ http://scaryideas.com/content/14043. http://scaryideas.com/content/14043 http://scaryideas.com/t/14043.jpg World of Leather and Fur : Winter Collection 2009/10 Video Winter Collection 2009/10 hypermarket chain "World of Leather and Fur" with the participation Lera Kudryavtseva banned from the airwaves on several federal TV channels, considering it too provocative. According to the television, advertising was too sexy shade, do not fit into the framework of censorship. Spot is a video sequence, where the metaphor of a bright winter cold is reflected in the confident movement and struggle with snow blocks heroes video. In their chapter Lera Kudryavtseva - the new face of the brand, which is the best passes all the softness, the ease and attractiveness of the most desired gift for a woman Shuba. "The main challenge we set ourselves in creating this video - comments Ermolaeva Ludmila, director of marketing and advertising company" World of Leather and Fur "- was to show how the beauty, ease and softness of fur coats can emphasize grace and elegance of the female image. After all, fur emphasizes the dignity of all women and makes it even more beautiful, beloved and cherished. Result of the conflict was the decision to remove the candid shots from the original version, thus reducing the video. Full version of advertisements would be available only online and at the Company's "world of leather and fur. The first movie of the autumn collection has appeared on TV channels in September. Central concept was chosen as the idea of "the rhythm of two seasons - the new fashion trends autumn / winter collection in the cycle of modern life. In conjunction, two new video shows different segments of the range of MCM: the first illustrates the new trends in outerwear for fall, the second focuses on new models of coats for the winter season. The new advertising campaign fully reflects the core values of the brand MCM: choice, quality, price, service. World in which even the most demanding customer can find something of themselves. 2009-10-21T11:51:48+02:00 World of Leather and Fur advertising 30 http://scaryideas.com/content/14051/ http://scaryideas.com/content/14051. http://scaryideas.com/content/14051 http://scaryideas.com/t/14051.jpg HIFI Klubben : Hamster 2009-10-21T12:53:41+02:00 HIFI Klubben advertising 30 http://scaryideas.com/content/14052/ http://scaryideas.com/content/14052. http://scaryideas.com/content/14052 http://scaryideas.com/t/14052.jpg Ademe : Office Brett Foraker has directed the latest campaign for the French Environmental Agency, Ademe, featuring an individual�s �rubbish� monster that follows them around as they go about their daily routine. The 3 x 30 second commercials; �Supermarket,� �Compost� and �Office� were produced by Julie Mathiot at DDB Paris and Jerome Denis at Wanda Productions. MPC was involved from the outset; completing concept artwork, early look development and ultimately designing the final CG rubbish monsters. The monsters represent the huge amount of rubbish produced each year by the average French citizen, and how, by making the right decisions, their output can be significantly reduced. The design and look of the monster was carried out by MPC�s concept artists Andrew Brooks, Charlotte Tyson and Andrei Ryabovichev under the direction of Brett Foraker. MPC�s Art Department carefully developed the character�s facial features and body to allow for complete freedom of movements during the animation process. Once the concept was signed off, MPC�s 3D team lead by VFX Supervisors Vicky Osborn and Dean Robinson started modelling and texturing over a hundred photorealistic CG rubbish elements that would form the body. One of the main challenges for the 3D team was integrating the rubbish within the monster in a fully dynamic way. To achieve this, the team opted to create a fur based under-mesh and attach the rubbish to the individual hairs. This approach allowed the garbage to react naturally as the monster moved around its environment. Michael Gregory and Alex Harding led the 2D team who was responsible for seamlessly compositing the monster within the live-action world and achieving total realistic integration. George K added a master grade to the 16mm film. 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Their claim is "Sexinesse for everyone. Everywhere." And they really mean "everyone!" 2009-10-22T18:03:40+02:00 Liaison Dangereuse advertising 30 http://scaryideas.com/content/14097/ http://scaryideas.com/content/14097. http://scaryideas.com/content/14097 http://scaryideas.com/t/14097.jpg Vodafone : Eva Mendes 2009-10-22T18:09:33+02:00 Vodafone advertising 30 http://scaryideas.com/content/14100/ http://scaryideas.com/content/14100. http://scaryideas.com/content/14100 http://scaryideas.com/t/14100.jpg Identity Guard : Broadcast 2009-10-23T13:16:20+02:00 Identity Guard advertising 30 http://scaryideas.com/content/14101/ http://scaryideas.com/content/14101. http://scaryideas.com/content/14101 http://scaryideas.com/t/14101.jpg Identity Guard : Boxers 2009-10-23T13:17:05+02:00 Identity Guard advertising 30 http://scaryideas.com/content/14102/ http://scaryideas.com/content/14102. http://scaryideas.com/content/14102 http://scaryideas.com/t/14102.jpg Volley Warehouse : Dish Jockey The Volley Warehouse was born of a vision, which was born of a shoe, which was worn on a foot. The �Exceptionally Average� ethos that has seen the Dunlop Volley flourish for 70 years has now spread its wings to encompass the Volley Warehouse. Set amongst the affordable real estate and spacious surrounds of a disused industrial backlot, the warehouse exists to provide you, the loyal Volley customer, with a variety of �life enhancing� products, all available here through volleywarehouse.com.au. 2009-10-23T13:18:23+02:00 Volley Warehouse advertising 30 http://scaryideas.com/content/14103/ http://scaryideas.com/content/14103. http://scaryideas.com/content/14103 http://scaryideas.com/t/14103.jpg Volley Warehouse : Gig Viewer The Volley Warehouse was born of a vision, which was born of a shoe, which was worn on a foot. The �Exceptionally Average� ethos that has seen the Dunlop Volley flourish for 70 years has now spread its wings to encompass the Volley Warehouse. Set amongst the affordable real estate and spacious surrounds of a disused industrial backlot, the warehouse exists to provide you, the loyal Volley customer, with a variety of �life enhancing� products, all available here through volleywarehouse.com.au. 2009-10-23T13:19:13+02:00 Volley Warehouse advertising 30 http://scaryideas.com/content/14104/ http://scaryideas.com/content/14104. http://scaryideas.com/content/14104 http://scaryideas.com/t/14104.jpg Volley Warehouse : All in one The Volley Warehouse was born of a vision, which was born of a shoe, which was worn on a foot. The �Exceptionally Average� ethos that has seen the Dunlop Volley flourish for 70 years has now spread its wings to encompass the Volley Warehouse. Set amongst the affordable real estate and spacious surrounds of a disused industrial backlot, the warehouse exists to provide you, the loyal Volley customer, with a variety of �life enhancing� products, all available here through volleywarehouse.com.au. 2009-10-23T13:19:57+02:00 Volley Warehouse advertising 30 http://scaryideas.com/content/14105/ http://scaryideas.com/content/14105. http://scaryideas.com/content/14105 http://scaryideas.com/t/14105.jpg Volley Warehouse : Close call The Volley Warehouse was born of a vision, which was born of a shoe, which was worn on a foot. The �Exceptionally Average� ethos that has seen the Dunlop Volley flourish for 70 years has now spread its wings to encompass the Volley Warehouse. Set amongst the affordable real estate and spacious surrounds of a disused industrial backlot, the warehouse exists to provide you, the loyal Volley customer, with a variety of �life enhancing� products, all available here through volleywarehouse.com.au. 2009-10-23T13:20:34+02:00 Volley Warehouse advertising 30 http://scaryideas.com/content/14115/ http://scaryideas.com/content/14115. http://scaryideas.com/content/14115 http://scaryideas.com/t/14115.jpg Apple : PC news 2009-10-23T14:54:22+02:00 Apple advertising 30 http://scaryideas.com/content/14116/ http://scaryideas.com/content/14116. http://scaryideas.com/content/14116 http://scaryideas.com/t/14116.jpg Apple : Broken promises 2009-10-23T14:54:29+02:00 Apple advertising 30 http://scaryideas.com/content/14117/ http://scaryideas.com/content/14117. http://scaryideas.com/content/14117 http://scaryideas.com/t/14117.jpg Apple : Teeter tottering 2009-10-23T14:54:00+02:00 Apple advertising 30 http://scaryideas.com/content/14123/ http://scaryideas.com/content/14123. http://scaryideas.com/content/14123 http://scaryideas.com/t/14123.jpg Microsoft : Windows 7 - My idea 2009-10-23T13:34:35+02:00 Microsoft advertising 30 http://scaryideas.com/content/14125/ http://scaryideas.com/content/14125. http://scaryideas.com/content/14125 http://scaryideas.com/t/14125.jpg Beate Uhse TV : Child Lock You'll see it. Your kids won't. beate-uhse.tv The erotic channel with child lock. 2009-10-23T14:28:16+02:00 Beate Uhse TV advertising 30 http://scaryideas.com/content/14128/ http://scaryideas.com/content/14128. http://scaryideas.com/content/14128 http://scaryideas.com/t/14128.jpg Vodafone : Symphonia 2009-10-23T20:29:33+02:00 Vodafone advertising 30 http://scaryideas.com/content/14129/ http://scaryideas.com/content/14129. http://scaryideas.com/content/14129 http://scaryideas.com/t/14129.jpg Radox : Clocks Go Back 2009-10-23T20:37:56+02:00 Radox advertising 30 http://scaryideas.com/content/14133/ http://scaryideas.com/content/14133. http://scaryideas.com/content/14133 http://scaryideas.com/t/14133.jpg Texa : Too slow 2009-10-24T17:48:22+02:00 Texa advertising 30 http://scaryideas.com/content/14134/ http://scaryideas.com/content/14134. http://scaryideas.com/content/14134 http://scaryideas.com/t/14134.jpg Texa : Fist bump 2009-10-24T17:49:30+02:00 Texa advertising 30 http://scaryideas.com/content/14135/ http://scaryideas.com/content/14135. http://scaryideas.com/content/14135 http://scaryideas.com/t/14135.jpg Texa : Hug 2009-10-24T17:50:30+02:00 Texa advertising 30 http://scaryideas.com/content/14145/ http://scaryideas.com/content/14145. http://scaryideas.com/content/14145 http://scaryideas.com/t/14145.jpg Dolce Vita : Monseigneur 2009-10-25T16:43:33+01:00 Dolce Vita advertising 30 http://scaryideas.com/content/14146/ http://scaryideas.com/content/14146. http://scaryideas.com/content/14146 http://scaryideas.com/t/14146.jpg buyresponsibly.org : Shopping cart What's behind the things we buy? IOM campaign against forced labour and human trafficking 2009-10-27T18:10:54+01:00 buyresponsibly.org advertising 30 http://scaryideas.com/content/14151/ http://scaryideas.com/content/14151. http://scaryideas.com/content/14151 http://scaryideas.com/t/14151.jpg Herzenswunsche e.V. : The Money Trail No Matter Where It's Been They Will Do Good With Your Donation An entertaining visual journey of a banknote. Germany's Heart's Desire Association had this ad created to express that no matter where that banknote has been, if you decide to donate it, they will do good with it. 2009-10-25T17:03:10+01:00 Herzenswunsche e.V. advertising 30 http://scaryideas.com/content/14161/ http://scaryideas.com/content/14161. http://scaryideas.com/content/14161 http://scaryideas.com/t/14161.jpg Standard Chartered Bank : AntiHIVirus Software Programme - Episode 1 Standard Chartered Bank made a pledge to the Clinton Global Initiative to educate 1 million people about the prevention and spread of HIV & AIDS by 2010. To achieve this, an animated short film was created that chronicles a job interview of Mr. HIV, a virus looking for a job to destroy a human body. Through the story viewers can learn about how to prevent HIV and how to live with the disease. At various stages of the film, viewers were asked to take a simple quiz to test their knowledge and to receive downloadable items. One month after the launch, over 140,000 people have signed up and educated themselves by taking the quiz - well on their way to reaching their goal. Check out the site: http://www.vir.us 2009-10-26T18:52:38+01:00 Standard Chartered Bank advertising 30 http://scaryideas.com/content/14162/ http://scaryideas.com/content/14162. http://scaryideas.com/content/14162 http://scaryideas.com/t/14162.jpg Standard Chartered Bank : AntiHIVirus Software Programme - Episode 2 Standard Chartered Bank made a pledge to the Clinton Global Initiative to educate 1 million people about the prevention and spread of HIV & AIDS by 2010. To achieve this, an animated short film was created that chronicles a job interview of Mr. HIV, a virus looking for a job to destroy a human body. Through the story viewers can learn about how to prevent HIV and how to live with the disease. At various stages of the film, viewers were asked to take a simple quiz to test their knowledge and to receive downloadable items. One month after the launch, over 140,000 people have signed up and educated themselves by taking the quiz - well on their way to reaching their goal. Check out the site: http://www.vir.us 2009-10-26T18:53:29+01:00 Standard Chartered Bank advertising 30 http://scaryideas.com/content/14163/ http://scaryideas.com/content/14163. http://scaryideas.com/content/14163 http://scaryideas.com/t/14163.jpg Standard Chartered Bank : AntiHIVirus Software Programme - Episode 3 Standard Chartered Bank made a pledge to the Clinton Global Initiative to educate 1 million people about the prevention and spread of HIV & AIDS by 2010. To achieve this, an animated short film was created that chronicles a job interview of Mr. HIV, a virus looking for a job to destroy a human body. Through the story viewers can learn about how to prevent HIV and how to live with the disease. At various stages of the film, viewers were asked to take a simple quiz to test their knowledge and to receive downloadable items. One month after the launch, over 140,000 people have signed up and educated themselves by taking the quiz - well on their way to reaching their goal. Check out the site: http://www.vir.us 2009-10-26T18:54:21+01:00 Standard Chartered Bank advertising 30 http://scaryideas.com/content/14164/ http://scaryideas.com/content/14164. http://scaryideas.com/content/14164 http://scaryideas.com/t/14164.jpg Standard Chartered Bank : AntiHIVirus Software Programme - Episode 4 Standard Chartered Bank made a pledge to the Clinton Global Initiative to educate 1 million people about the prevention and spread of HIV & AIDS by 2010. To achieve this, an animated short film was created that chronicles a job interview of Mr. HIV, a virus looking for a job to destroy a human body. Through the story viewers can learn about how to prevent HIV and how to live with the disease. At various stages of the film, viewers were asked to take a simple quiz to test their knowledge and to receive downloadable items. One month after the launch, over 140,000 people have signed up and educated themselves by taking the quiz - well on their way to reaching their goal. Check out the site: http://www.vir.us 2009-10-26T18:55:14+01:00 Standard Chartered Bank advertising 30 http://scaryideas.com/content/14165/ http://scaryideas.com/content/14165. http://scaryideas.com/content/14165 http://scaryideas.com/t/14165.jpg Standard Chartered Bank : AntiHIVirus Software Programme - Episode 5 Standard Chartered Bank made a pledge to the Clinton Global Initiative to educate 1 million people about the prevention and spread of HIV & AIDS by 2010. To achieve this, an animated short film was created that chronicles a job interview of Mr. HIV, a virus looking for a job to destroy a human body. Through the story viewers can learn about how to prevent HIV and how to live with the disease. At various stages of the film, viewers were asked to take a simple quiz to test their knowledge and to receive downloadable items. One month after the launch, over 140,000 people have signed up and educated themselves by taking the quiz - well on their way to reaching their goal. Check out the site: http://www.vir.us 2009-10-26T18:56:05+01:00 Standard Chartered Bank advertising 30 http://scaryideas.com/content/14166/ http://scaryideas.com/content/14166. http://scaryideas.com/content/14166 http://scaryideas.com/t/14166.jpg Standard Chartered Bank : AntiHIVirus Software Programme - Episode 6 Standard Chartered Bank made a pledge to the Clinton Global Initiative to educate 1 million people about the prevention and spread of HIV & AIDS by 2010. To achieve this, an animated short film was created that chronicles a job interview of Mr. HIV, a virus looking for a job to destroy a human body. Through the story viewers can learn about how to prevent HIV and how to live with the disease. At various stages of the film, viewers were asked to take a simple quiz to test their knowledge and to receive downloadable items. One month after the launch, over 140,000 people have signed up and educated themselves by taking the quiz - well on their way to reaching their goal. Check out the site: http://www.vir.us 2009-10-26T18:56:54+01:00 Standard Chartered Bank advertising 30 http://scaryideas.com/content/14172/ http://scaryideas.com/content/14172. http://scaryideas.com/content/14172 http://scaryideas.com/t/14172.jpg Nissan Altima : Love hurts 2009-10-26T19:06:34+01:00 Nissan Altima advertising 30 http://scaryideas.com/content/14173/ http://scaryideas.com/content/14173. http://scaryideas.com/content/14173 http://scaryideas.com/t/14173.jpg Rethink Breast Cancer : Feel up 2009-10-26T19:17:45+01:00 Rethink Breast Cancer advertising 30 http://scaryideas.com/content/14174/ http://scaryideas.com/content/14174. http://scaryideas.com/content/14174 http://scaryideas.com/t/14174.jpg Nike : Total Control - (Cesc Fabregas 2009-10-26T19:20:42+01:00 Nike advertising 30 http://scaryideas.com/content/14175/ http://scaryideas.com/content/14175. http://scaryideas.com/content/14175 http://scaryideas.com/t/14175.jpg Volley Warehouse : Close call The Volley Warehouse was born of a vision, which was born of a shoe, which was worn on a foot. The �Exceptionally Average� ethos that has seen the Dunlop Volley flourish for 70 years has now spread its wings to encompass the Volley Warehouse. Set amongst the affordable real estate and spacious surrounds of a disused industrial backlot, the warehouse exists to provide you, the loyal Volley customer, with a variety of �life enhancing� products, all available here through volleywarehouse.com.au. 2009-10-26T19:23:51+01:00 Volley Warehouse advertising 30 http://scaryideas.com/content/14187/ http://scaryideas.com/content/14187. http://scaryideas.com/content/14187 http://scaryideas.com/t/14187.jpg Stimorol : New Guy 2009-10-27T13:20:02+01:00 Stimorol advertising 30 http://scaryideas.com/content/14205/ http://scaryideas.com/content/14205. http://scaryideas.com/content/14205 http://scaryideas.com/t/14205.jpg Home Office : It Doesn't Have to Happen 2009-10-28T10:16:07+01:00 Home Office advertising 30 http://scaryideas.com/content/14206/ http://scaryideas.com/content/14206. http://scaryideas.com/content/14206 http://scaryideas.com/t/14206.jpg Jordan Brand : Break To Build (Slap) 2009-10-28T10:17:44+01:00 Jordan Brand advertising 30 http://scaryideas.com/content/14208/ http://scaryideas.com/content/14208. http://scaryideas.com/content/14208 http://scaryideas.com/t/14208.jpg ANZ : We Live In Your World 2009-10-28T10:22:51+01:00 ANZ advertising 30 http://scaryideas.com/content/14209/ http://scaryideas.com/content/14209. http://scaryideas.com/content/14209 http://scaryideas.com/t/14209.jpg Microsoft : Bing - Vampire Decision Engine 2009-10-28T10:24:39+01:00 Microsoft advertising 30 http://scaryideas.com/content/14223/ http://scaryideas.com/content/14223. http://scaryideas.com/content/14223 http://scaryideas.com/t/14223.jpg Kosovo Nation Branding : The Young Europeans The Kosovan Government has created a new TV ad campaign to change perceptions of the the formerly war-torn country. 2009-10-28T15:54:08+01:00 Kosovo Nation Branding advertising 30 http://scaryideas.com/content/14224/ http://scaryideas.com/content/14224. http://scaryideas.com/content/14224 http://scaryideas.com/t/14224.jpg Volkswagen Golf Estate : Danny Macaskill In the ad for the new VW Golf Estate, Danny Mac, UK street riding sensation, pulls some of his trademark jaw-dropping moves while cruising through the streets of Lisbon in Portugal. 2009-10-28T15:56:13+01:00 Volkswagen Golf Estate advertising 30 http://scaryideas.com/content/14227/ http://scaryideas.com/content/14227. http://scaryideas.com/content/14227 http://scaryideas.com/t/14227.jpg 350.org : Take It Off 2009-10-28T19:40:33+01:00 350.org advertising 30 http://scaryideas.com/content/14229/ http://scaryideas.com/content/14229. http://scaryideas.com/content/14229 http://scaryideas.com/t/14229.jpg Zaman Newspaper : Prejudices Our prejudices... Our invisible walls. Isn't it time to demolish them? Zaman Newspaper 2009-10-29T11:52:21+01:00 Zaman Newspaper advertising 30 http://scaryideas.com/content/14237/ http://scaryideas.com/content/14237. http://scaryideas.com/content/14237 http://scaryideas.com/t/14237.jpg Jalna Yoghourt : The Pot of Purity 2009-10-29T12:03:42+01:00 Jalna Yoghourt advertising 30 http://scaryideas.com/content/14244/ http://scaryideas.com/content/14244. http://scaryideas.com/content/14244 http://scaryideas.com/t/14244.jpg Daffy's : Dancers JUMP out of MOVIE SCREEN (Fitting Dance) From the New York Times: "The discount retail chain Daffy's staged such live performances over the weekend at the Ziegfeld Theater in Midtown Manhattan before screenings of the new film Amelia. In a campaign by Johannes Leonardo in New York, part of WPP, dancers acted out how shoppers try on clothes in what was called Fitting Dance." 2009-10-29T12:20:29+01:00 Daffy's advertising 30 http://scaryideas.com/content/14245/ http://scaryideas.com/content/14245. http://scaryideas.com/content/14245 http://scaryideas.com/t/14245.jpg DJ Hero : Jay Z and Eminem 2009-10-29T12:21:38+01:00 DJ Hero advertising 30 http://scaryideas.com/content/14246/ http://scaryideas.com/content/14246. http://scaryideas.com/content/14246 http://scaryideas.com/t/14246.jpg Tiger Beer : Halloween 2009-10-29T12:27:41+01:00 Tiger Beer advertising 30 http://scaryideas.com/content/14247/ http://scaryideas.com/content/14247. http://scaryideas.com/content/14247 http://scaryideas.com/t/14247.jpg Eichborn : Fly Banner The agency Jung von Matt / Neckar first in the world to use the flies as carriers of advertising. Publisher Eichborn looked for an original way to draw attention to the stand at the publishing house of the famous Frankfurt Book Fair. Each fly was attached a string and a thread, a mini-banner. Weight of a paper mini-banner was designed so that a fly could fly with it, but low and for short distances, constantly landing on the visitors. 2009-10-29T13:09:05+01:00 Eichborn advertising 30 http://scaryideas.com/content/14255/ http://scaryideas.com/content/14255. http://scaryideas.com/content/14255 http://scaryideas.com/t/14255.jpg Delta Faucet : Hands 2009-10-29T15:12:22+01:00 Delta Faucet advertising 30 http://scaryideas.com/content/14266/ http://scaryideas.com/content/14266. http://scaryideas.com/content/14266 http://scaryideas.com/t/14266.jpg California Lottery : Trash Can 2009-10-30T10:24:56+01:00 California Lottery advertising 30 http://scaryideas.com/content/14274/ http://scaryideas.com/content/14274. http://scaryideas.com/content/14274 http://scaryideas.com/t/14274.jpg HTC : You Are Different From You (Anthem) 2009-10-30T10:33:44+01:00 HTC advertising 30 http://scaryideas.com/content/14276/ http://scaryideas.com/content/14276. http://scaryideas.com/content/14276 http://scaryideas.com/t/14276.jpg Reebok : EasyTone - Asstounding 2009-10-30T14:46:32+01:00 Reebok advertising 30 http://scaryideas.com/content/14280/ http://scaryideas.com/content/14280. http://scaryideas.com/content/14280 http://scaryideas.com/t/14280.jpg MACSA : Motorcycle Awareness - Obstacles The Motor Accident Commission of South Australia has embarked on a fresh new approach in the battle to encourage motorcyclists to ride safely. The new campaign, created by Clemenger BBDO Adelaide, utilises Moto GP racing footage and demonstrates the real dangers riders face on the road due to roadside obstacles. 2009-10-30T16:25:31+01:00 MACSA advertising 30 http://scaryideas.com/content/14315/ http://scaryideas.com/content/14315. http://scaryideas.com/content/14315 http://scaryideas.com/t/14315.jpg Sony VAIO : Feel something What if technology could make you feel� The TV execution is a tribute to the five senses. The spot opens with the campaign line, �What if technology could make you feel�� then cuts in a rapid-fire pace through a series of moments featuring people surrendering to sensory experiences�whether it�s getting lost in the sensation of the wind through one�s hair or the simple, unexpected impact of a tear trailing down a face. The spot resolves on the ending of the campaign line, ��more human.� Shot on location in S�o Paulo, the commercial was helmed by renowned Brazilian director Bia Flecha of Brasileira Filmes. 2009-11-02T10:10:53+01:00 Sony VAIO advertising 30 http://scaryideas.com/content/14318/ http://scaryideas.com/content/14318. http://scaryideas.com/content/14318 http://scaryideas.com/t/14318.jpg Walmart : Modern Warfare 2009-11-02T10:14:41+01:00 Walmart advertising 30 http://scaryideas.com/content/14319/ http://scaryideas.com/content/14319. http://scaryideas.com/content/14319 http://scaryideas.com/t/14319.jpg Skittles : Hear the rainbow 2009-11-02T10:17:12+01:00 Skittles advertising 30 http://scaryideas.com/content/14320/ http://scaryideas.com/content/14320. http://scaryideas.com/content/14320 http://scaryideas.com/t/14320.jpg Skittles : Break the rainbow 2009-11-02T10:18:53+01:00 Skittles advertising 30 http://scaryideas.com/content/14321/ http://scaryideas.com/content/14321. http://scaryideas.com/content/14321 http://scaryideas.com/t/14321.jpg Skittles : Cry the rainbow 2009-11-02T10:19:21+01:00 Skittles advertising 30 http://scaryideas.com/content/14322/ http://scaryideas.com/content/14322. http://scaryideas.com/content/14322 http://scaryideas.com/t/14322.jpg Goverment of Republic of Macedonia : Einstein Did they do much research on Einstein before making this advert? The scene is an urban legend (http://www.snopes.com/religion/einstein.asp) "I have repeatedly said that in my opinion the idea of a personal God is a childlike one. You may call me an agnostic, but I do not share the crusading spirit of the professional atheist whose fervor is mostly due to a painful act of liberation from the fetters of religious indoctrination received in youth. I prefer an attitude of humility corresponding to the weakness of our intellectual understanding of nature and of our own being." - Albert Einstein, letter to Guy H. Raner Jr., Sept. 28, 1949, quoted by Michael R. Gilmore in Skeptic, Vol. 5, No. 2 2009-11-02T12:42:13+01:00 Goverment of Republic of Macedonia advertising 30 http://scaryideas.com/content/14327/ http://scaryideas.com/content/14327. http://scaryideas.com/content/14327 http://scaryideas.com/t/14327.jpg Weetabix : Steeplechase 2009-11-02T13:30:44+01:00 Weetabix advertising 30 http://scaryideas.com/content/14328/ http://scaryideas.com/content/14328. http://scaryideas.com/content/14328 http://scaryideas.com/t/14328.jpg Apple : Switcher cams 2009-11-03T17:35:06+01:00 Apple advertising 30 http://scaryideas.com/content/14344/ http://scaryideas.com/content/14344. http://scaryideas.com/content/14344 http://scaryideas.com/t/14344.jpg Jokeri Lottery : The Joker's Return 2009-11-03T17:57:13+01:00 Jokeri Lottery advertising 30 http://scaryideas.com/content/14345/ http://scaryideas.com/content/14345. http://scaryideas.com/content/14345 http://scaryideas.com/t/14345.jpg The New York Times : The New York Times + The Bay Area Over the past several weeks, Jeremy Hollister and his colleagues from We Are Plus were commissioned by The New York Times to produce a HD broadcast spot heralding the Times' new Bay Area edition. As announced over the past several days, The NY Times just launched their San Francisco Bay Area local edition, carrying the same national and global reporting from America's paper of record, but with twice-weekly local coverage from The Times' San Francisco bureau. In Jeremy's words, "The message had to be delivered in an arresting way that elegantly celebrates the physical qualities of the newspaper." If you're interested in hearing more from Jeremy, please let me know and we can provide you more behind-the-scenes info. 2009-11-03T18:02:51+01:00 The New York Times advertising 30 http://scaryideas.com/content/14355/ http://scaryideas.com/content/14355. http://scaryideas.com/content/14355 http://scaryideas.com/t/14355.jpg Honda : Everybody Knows 2009-11-04T10:27:14+01:00 Honda advertising 30 http://scaryideas.com/content/14356/ http://scaryideas.com/content/14356. http://scaryideas.com/content/14356 http://scaryideas.com/t/14356.jpg Honda : Somebody Who 2009-11-04T10:27:57+01:00 Honda advertising 30 http://scaryideas.com/content/14357/ http://scaryideas.com/content/14357. http://scaryideas.com/content/14357 http://scaryideas.com/t/14357.jpg Honda : Loves a Honda 2009-11-04T10:31:12+01:00 Honda advertising 30 http://scaryideas.com/content/14361/ http://scaryideas.com/content/14361. http://scaryideas.com/content/14361 http://scaryideas.com/t/14361.jpg Cadbury : Dogs in Cars 2009-11-04T10:40:40+01:00 Cadbury advertising 30 http://scaryideas.com/content/14362/ http://scaryideas.com/content/14362. http://scaryideas.com/content/14362 http://scaryideas.com/t/14362.jpg A&E : The Recovery Project Following the success of the Emmy-winning series �Intervention,� A&E has created The Recovery Project, a multimedia and community based outreach program designed to raise awareness about addiction and how it is treatable and recovery is possible. A key component to the project are two moving TV spots featuring a powerful, anthemic score composed by Alex Lasarenko, Creative Director of music/sound design house Tonal. ''The goal of the spots is to show people who are suffering from alcohol and drug addiction that they are not alone, even though they may feel alone,'' Lasarenko says. ''Musically they wanted something that would symbolize that -- something that began very starkly with one instrument, but slowly builds into a larger sounding piece.'' In the spots, entitled ''Share'' (:60) and ''Lifetime'' (:30) we see vignettes of recovering addicts going through their daily lives while they talk about the positive changes in their lives thanks to recovery. The music begins with a simple piano melody that slowly incorporates more instrumental textures such as a soft acoustic guitar and bass. As the music swells to include a string section, drums and a more soaring, anthemic quality, the pace quickens with the subjects now holding signs indicating exactly how long they�ve been in recovery. In an unusual move that speaks volumes about A&E and director Terence Wiliams� trust in Lasarenko's musical instincts and how well he captured the emotions the spots are meant to evoke, Lasarenko recorded all of the music before the cameras even rolled. In fact the music, which features all live instruments, was played during the shoot to give the cast and crew inspiration. ''Terence and A&E gave us a lot of creative freedom,'' Lasarenko explains. ''Their only mandate was that the music should start simple and build to a big finish. I heard that several people involved with the project were moved to tears by the music, which makes us proud.� 2009-11-04T10:48:53+01:00 A&E advertising 30 http://scaryideas.com/content/14367/ http://scaryideas.com/content/14367. http://scaryideas.com/content/14367 http://scaryideas.com/t/14367.jpg Carlton Dry : Skeet Shooting The latest campaign for Carlton Dry, �Dry Dreams�, features an attempt at breaking the land speed record for rubber chicken racing, showjumping on an elephant and skeet shooting with a real tank (complete with live ammunition). Ant Keogh, Creative Director, Clemenger BBDO Melbourne, explains that this campaign is a kind of evolution of last year�s Team Dry work � the work that set the standard for the fine art of doing nothing. �It�s about those ideas you have with your mates at two o�clock in the morning; dreams that inspire you but rarely ever see the light of day - many times for good reason. We thought to ourselves, �What if Carlton Dry could help people make them real?�� Keogh said. The campaign asks blokes, �Have you ever had a Dry Dream?� and challenges them to send in their most hare-brained ideas for the chance at having Carlton Dry help make them a reality. For the TVCs, the world�s first Rubber Chicken Rocket Car was built in an attempt to break the land speed record (for a rubber chicken). The Guinness Book of Records is currently reviewing this as a new category. A decommissioned Argentinean tank was brought back to life for Skeet Shooting in a Tank � which uses clay discs as big as truck tires. And the pomp and pageantry of elite equestrian competition is transformed into an extreme sport with Elephant Showjumping. Vincent Ruiu, Group Marketing Manager Carlton Brands, says the brand�s phenomenal sales growth is a direct result of Carlton�s respect for their drinkers� right to do nothing. �For the average 20 year old, life�s about now, not tomorrow, not next week � it�s all about now. We�re tapping into the fun they�re trying to find on a daily, and sometimes hourly, basis,� said Ruiu. 2009-11-04T15:11:06+01:00 Carlton Dry advertising 30 http://scaryideas.com/content/14368/ http://scaryideas.com/content/14368. http://scaryideas.com/content/14368 http://scaryideas.com/t/14368.jpg Carlton Dry : Showjumping The latest campaign for Carlton Dry, �Dry Dreams�, features an attempt at breaking the land speed record for rubber chicken racing, showjumping on an elephant and skeet shooting with a real tank (complete with live ammunition). Ant Keogh, Creative Director, Clemenger BBDO Melbourne, explains that this campaign is a kind of evolution of last year�s Team Dry work � the work that set the standard for the fine art of doing nothing. �It�s about those ideas you have with your mates at two o�clock in the morning; dreams that inspire you but rarely ever see the light of day - many times for good reason. We thought to ourselves, �What if Carlton Dry could help people make them real?�� Keogh said. The campaign asks blokes, �Have you ever had a Dry Dream?� and challenges them to send in their most hare-brained ideas for the chance at having Carlton Dry help make them a reality. For the TVCs, the world�s first Rubber Chicken Rocket Car was built in an attempt to break the land speed record (for a rubber chicken). The Guinness Book of Records is currently reviewing this as a new category. A decommissioned Argentinean tank was brought back to life for Skeet Shooting in a Tank � which uses clay discs as big as truck tires. And the pomp and pageantry of elite equestrian competition is transformed into an extreme sport with Elephant Showjumping. Vincent Ruiu, Group Marketing Manager Carlton Brands, says the brand�s phenomenal sales growth is a direct result of Carlton�s respect for their drinkers� right to do nothing. �For the average 20 year old, life�s about now, not tomorrow, not next week � it�s all about now. We�re tapping into the fun they�re trying to find on a daily, and sometimes hourly, basis,� said Ruiu. 2009-11-04T15:10:59+01:00 Carlton Dry advertising 30 http://scaryideas.com/content/14369/ http://scaryideas.com/content/14369. http://scaryideas.com/content/14369 http://scaryideas.com/t/14369.jpg Carlton Dry : Rocket Car The latest campaign for Carlton Dry, �Dry Dreams�, features an attempt at breaking the land speed record for rubber chicken racing, showjumping on an elephant and skeet shooting with a real tank (complete with live ammunition). Ant Keogh, Creative Director, Clemenger BBDO Melbourne, explains that this campaign is a kind of evolution of last year�s Team Dry work � the work that set the standard for the fine art of doing nothing. �It�s about those ideas you have with your mates at two o�clock in the morning; dreams that inspire you but rarely ever see the light of day - many times for good reason. We thought to ourselves, �What if Carlton Dry could help people make them real?�� Keogh said. The campaign asks blokes, �Have you ever had a Dry Dream?� and challenges them to send in their most hare-brained ideas for the chance at having Carlton Dry help make them a reality. For the TVCs, the world�s first Rubber Chicken Rocket Car was built in an attempt to break the land speed record (for a rubber chicken). The Guinness Book of Records is currently reviewing this as a new category. A decommissioned Argentinean tank was brought back to life for Skeet Shooting in a Tank � which uses clay discs as big as truck tires. And the pomp and pageantry of elite equestrian competition is transformed into an extreme sport with Elephant Showjumping. Vincent Ruiu, Group Marketing Manager Carlton Brands, says the brand�s phenomenal sales growth is a direct result of Carlton�s respect for their drinkers� right to do nothing. �For the average 20 year old, life�s about now, not tomorrow, not next week � it�s all about now. We�re tapping into the fun they�re trying to find on a daily, and sometimes hourly, basis,� said Ruiu. 2009-11-04T15:10:53+01:00 Carlton Dry advertising 30 http://scaryideas.com/content/14373/ http://scaryideas.com/content/14373. http://scaryideas.com/content/14373 http://scaryideas.com/t/14373.jpg Moms Against Climate Change : Demonstration Moms Against Climate Change (Environmental Defence Canada & ForestEthics) 2009-11-08T15:52:32+01:00 Moms Against Climate Change advertising 30 http://scaryideas.com/content/14380/ http://scaryideas.com/content/14380. http://scaryideas.com/content/14380 http://scaryideas.com/t/14380.jpg Topline Kiss : The Kiss 2009-11-08T16:01:26+01:00 Topline Kiss advertising 30 http://scaryideas.com/content/14381/ http://scaryideas.com/content/14381. http://scaryideas.com/content/14381 http://scaryideas.com/t/14381.jpg Alberta Office of Traffic Safety : Speed PSA - Dead stop 2009-11-08T16:03:04+01:00 Alberta Office of Traffic Safety advertising 30 http://scaryideas.com/content/14382/ http://scaryideas.com/content/14382. http://scaryideas.com/content/14382 http://scaryideas.com/t/14382.jpg Alberta Office of Traffic Safety : Impaired PSA - Trading places 2009-11-08T16:04:09+01:00 Alberta Office of Traffic Safety advertising 30 http://scaryideas.com/content/14384/ http://scaryideas.com/content/14384. http://scaryideas.com/content/14384 http://scaryideas.com/t/14384.jpg Fleggaard : What women really want 2009-11-08T16:09:15+01:00 Fleggaard advertising 30 http://scaryideas.com/content/14389/ http://scaryideas.com/content/14389. http://scaryideas.com/content/14389 http://scaryideas.com/t/14389.jpg International Olympic Committee : Olympic spirit 2009-11-08T16:18:47+01:00 International Olympic Committee advertising 30 http://scaryideas.com/content/14406/ http://scaryideas.com/content/14406. http://scaryideas.com/content/14406 http://scaryideas.com/t/14406.jpg Banana Nut Cheerios : The Gorilla 2009-11-09T11:27:15+01:00 Banana Nut Cheerios advertising 30 http://scaryideas.com/content/17588/ http://scaryideas.com/content/17588. http://scaryideas.com/content/17588 http://scaryideas.com/t/17588.jpg Craftsman Tools : Craftsman Music Experiment What you are watching is built entirely from the sounds of Craftsman tools mixed and edited by Kutiman. No musical instruments were used. New work from Young & Rubicam Chicago for Craftsman tools. Inspired by the sounds of the Craftsman tools, Young & Rubicam teamed up with musician, composer and mixed-media artist Kutiman to create the Craftsman Music Experiment, which proves you can build an inspired digital composition using only Craftsman tools. No musical instruments were used! 2010-05-11T10:53:41+02:00 Craftsman Tools advertising 30 http://scaryideas.com/content/14421/ http://scaryideas.com/content/14421. http://scaryideas.com/content/14421 http://scaryideas.com/t/14421.jpg Coca-Cola : Avatar Augmented Reality 2009-11-09T11:59:54+01:00 Coca-Cola advertising 30 http://scaryideas.com/content/14422/ http://scaryideas.com/content/14422. http://scaryideas.com/content/14422 http://scaryideas.com/t/14422.jpg Liberty Mutual : Good Vibrations Jeremy Clapin directs this short, part of Liberty Mutual's Responsibility Project campaign. 2009-11-09T12:28:00+01:00 Liberty Mutual advertising 30 http://scaryideas.com/content/14423/ http://scaryideas.com/content/14423. http://scaryideas.com/content/14423 http://scaryideas.com/t/14423.jpg Forza Motorsport 3 : An Open Door An Open Door, which will be released as both a :30 and :60, conveys the racing simulator's hardcore car culture through dramatic shots of some of the world's most notorious racing machines transposed against wind tunnels, workshops, or scenes of tremendous natural beauty. Varied and shifting lighting speak to the game's astounding variety, as the races take place all over the world, in all sorts of weather and light conditions. 2009-11-09T12:29:52+01:00 Forza Motorsport 3 advertising 30 http://scaryideas.com/content/14424/ http://scaryideas.com/content/14424. http://scaryideas.com/content/14424 http://scaryideas.com/t/14424.jpg Bavaria : The Drop This spot from Selmore Amsterdam, showing the journey of a drop of water from glacier to beer tap, touts Bavaria Beer's usage of mineral water. 2009-11-09T12:35:30+01:00 Bavaria advertising 30 http://scaryideas.com/content/14425/ http://scaryideas.com/content/14425. http://scaryideas.com/content/14425 http://scaryideas.com/t/14425.jpg Kleenex : Let it out Watch Emma Bunton, Tom Hardy, Sir Bob Geldof and Sven-G�ran Eriksson let it out for Kleenex� like you've never seen before in this television commercial. Directed by Rankin & Chris. 2009-11-09T12:36:36+01:00 Kleenex advertising 30 http://scaryideas.com/content/14426/ http://scaryideas.com/content/14426. http://scaryideas.com/content/14426 http://scaryideas.com/t/14426.jpg VISA : NFL Go Football TBWA\Chiat Day\Los Angeles has unveiled two new spots to promote Visa's tie-up with the NFL. The enjoyment football fans share in experiencing the NFL is the main theme for this latest campaign which shows how that enjoyment is made possible by Visa. 2009-11-09T12:37:47+01:00 VISA advertising 30 http://scaryideas.com/content/14427/ http://scaryideas.com/content/14427. http://scaryideas.com/content/14427 http://scaryideas.com/t/14427.jpg Movistar : Any Given Monday Any Given Monday, Peruvians find out vika Y&R Peru that connected can do more. The new Movistar's promise brand to celebrate Peru's booming moment (economically, creatively, culturally, etc), after years of several difficulties.In a diverse and often fragmented country, utopia plays a role when people decide to sum up simple or big decisions and get connected each other for the collective purpose of bringing up the country to a superior level. Celebreted cultural references are included, like quotations from Cesar Vallejo (greatest Peruvian poet) and Mario Vargas Llosa (the most important Peruvian writer). The most famous sentence of his most famous novel character ("Zavalita", an emble of disenchantment): "When did Peru fucked up", is converted to: "When did Peru got straigthen out". 2009-11-09T12:40:35+01:00 Movistar advertising 30 http://scaryideas.com/content/14428/ http://scaryideas.com/content/14428. http://scaryideas.com/content/14428 http://scaryideas.com/t/14428.jpg Sociedade Brasileira de Mastologia : If I could 2009-11-09T12:41:35+01:00 Sociedade Brasileira de Mastologia advertising 30 http://scaryideas.com/content/14429/ http://scaryideas.com/content/14429. http://scaryideas.com/content/14429 http://scaryideas.com/t/14429.jpg ING Bank : China Shop 2009-11-09T12:42:30+01:00 ING Bank advertising 30 http://scaryideas.com/content/14430/ http://scaryideas.com/content/14430. http://scaryideas.com/content/14430 http://scaryideas.com/t/14430.jpg ING Bank : The Spy 2009-11-09T12:43:16+01:00 ING Bank advertising 30 http://scaryideas.com/content/14431/ http://scaryideas.com/content/14431. http://scaryideas.com/content/14431 http://scaryideas.com/t/14431.jpg ING Bank : The Chase 2009-11-09T12:44:33+01:00 ING Bank advertising 30 http://scaryideas.com/content/14432/ http://scaryideas.com/content/14432. http://scaryideas.com/content/14432 http://scaryideas.com/t/14432.jpg Viagra : Viagra is 10 (The Candle) To celebrate the 10th anniversary of Viagra (Pfizer) BDDP & FILS agency has developed a corporate film that has been shown to Pfizer Europe staff. 2009-11-09T12:45:41+01:00 Viagra advertising 30 http://scaryideas.com/content/14433/ http://scaryideas.com/content/14433. http://scaryideas.com/content/14433 http://scaryideas.com/t/14433.jpg Kiwi : Horse 2009-11-09T12:46:33+01:00 Kiwi advertising 30 http://scaryideas.com/content/14434/ http://scaryideas.com/content/14434. http://scaryideas.com/content/14434 http://scaryideas.com/t/14434.jpg Acciona : Re Experience Re_ in a way youve never seen before: http://youtube.com/experiencere Three Phantom cameras, 200 hours of flame and two months of work went into Marcel Burgos' stunning piece for sustainable development firm Acciona. Bravely, the client opted to forgo traditional media spend and air it exclusively online to fund the production. 2009-11-09T12:47:33+01:00 Acciona advertising 30 http://scaryideas.com/content/14438/ http://scaryideas.com/content/14438. http://scaryideas.com/content/14438 http://scaryideas.com/t/14438.jpg Nespresso : George Clooney and John Malkovich 2009-11-09T13:09:24+01:00 Nespresso advertising 30 http://scaryideas.com/content/14439/ http://scaryideas.com/content/14439. http://scaryideas.com/content/14439 http://scaryideas.com/t/14439.jpg Winning Streak : 3 Stars 2009-11-09T15:01:23+01:00 Winning Streak advertising 30 http://scaryideas.com/content/14440/ http://scaryideas.com/content/14440. http://scaryideas.com/content/14440 http://scaryideas.com/t/14440.jpg ESB : Keeping It Green 2009-11-09T15:01:30+01:00 ESB advertising 30 http://scaryideas.com/content/14441/ http://scaryideas.com/content/14441. http://scaryideas.com/content/14441 http://scaryideas.com/t/14441.jpg Topaz : That's Better 2009-11-09T15:01:37+01:00 Topaz advertising 30 http://scaryideas.com/content/14442/ http://scaryideas.com/content/14442. http://scaryideas.com/content/14442 http://scaryideas.com/t/14442.jpg RTE : Who Do You Think You Are 2009-11-09T15:01:44+01:00 RTE advertising 30 http://scaryideas.com/content/14443/ http://scaryideas.com/content/14443. http://scaryideas.com/content/14443 http://scaryideas.com/t/14443.jpg Fruice : Love 2009-11-09T15:03:49+01:00 Fruice advertising 30 http://scaryideas.com/content/14444/ http://scaryideas.com/content/14444. http://scaryideas.com/content/14444 http://scaryideas.com/t/14444.jpg EasiSingles : Goodness Made Easy 2009-11-09T15:05:42+01:00 EasiSingles advertising 30 http://scaryideas.com/content/14445/ http://scaryideas.com/content/14445. http://scaryideas.com/content/14445 http://scaryideas.com/t/14445.jpg TG4 : Session 2009-11-09T15:07:28+01:00 TG4 advertising 30 http://scaryideas.com/content/14446/ http://scaryideas.com/content/14446. http://scaryideas.com/content/14446 http://scaryideas.com/t/14446.jpg Fun Run 2008 : Chicken Viral 2009-11-09T15:09:16+01:00 Fun Run 2008 advertising 30 http://scaryideas.com/content/14447/ http://scaryideas.com/content/14447. http://scaryideas.com/content/14447 http://scaryideas.com/t/14447.jpg Meteor : Genie Movie 2009-11-09T15:10:54+01:00 Meteor advertising 30 http://scaryideas.com/content/14448/ http://scaryideas.com/content/14448. http://scaryideas.com/content/14448 http://scaryideas.com/t/14448.jpg Lotto : Blues Man 2009-11-09T15:12:34+01:00 Lotto advertising 30 http://scaryideas.com/content/14449/ http://scaryideas.com/content/14449. http://scaryideas.com/content/14449 http://scaryideas.com/t/14449.jpg RTE : Fuel Your Imagination 2009-11-09T15:15:47+01:00 RTE advertising 30 http://scaryideas.com/content/14450/ http://scaryideas.com/content/14450. http://scaryideas.com/content/14450 http://scaryideas.com/t/14450.jpg Eircom : Multiplicity 2009-11-09T15:19:54+01:00 Eircom advertising 30 http://scaryideas.com/content/14451/ http://scaryideas.com/content/14451. http://scaryideas.com/content/14451 http://scaryideas.com/t/14451.jpg Guinness : Jazz Festival Cork 2009-11-09T15:21:54+01:00 Guinness advertising 30 http://scaryideas.com/content/14452/ http://scaryideas.com/content/14452. http://scaryideas.com/content/14452 http://scaryideas.com/t/14452.jpg Guinness : Fridge Magnet 2009-11-09T15:23:43+01:00 Guinness advertising 30 http://scaryideas.com/content/14453/ http://scaryideas.com/content/14453. http://scaryideas.com/content/14453 http://scaryideas.com/t/14453.jpg o2 : Swingboat 2009-11-09T15:25:30+01:00 o2 advertising 30 http://scaryideas.com/content/14454/ http://scaryideas.com/content/14454. http://scaryideas.com/content/14454 http://scaryideas.com/t/14454.jpg 3Ireland : Light & Magic 2009-11-09T15:28:59+01:00 3Ireland advertising 30 http://scaryideas.com/content/14455/ http://scaryideas.com/content/14455. http://scaryideas.com/content/14455 http://scaryideas.com/t/14455.jpg Aer Lingus : T-Shirts 2009-11-09T15:30:40+01:00 Aer Lingus advertising 30 http://scaryideas.com/content/14456/ http://scaryideas.com/content/14456. http://scaryideas.com/content/14456 http://scaryideas.com/t/14456.jpg Hibernian : Health Insurance 2009-11-09T15:32:09+01:00 Hibernian advertising 30 http://scaryideas.com/content/14457/ http://scaryideas.com/content/14457. http://scaryideas.com/content/14457 http://scaryideas.com/t/14457.jpg Friends First : Income Protection 2009-11-09T15:34:02+01:00 Friends First advertising 30 http://scaryideas.com/content/14458/ http://scaryideas.com/content/14458. http://scaryideas.com/content/14458 http://scaryideas.com/t/14458.jpg Eircom : Rooms 2009-11-09T15:35:41+01:00 Eircom advertising 30 http://scaryideas.com/content/14459/ http://scaryideas.com/content/14459. http://scaryideas.com/content/14459 http://scaryideas.com/t/14459.jpg TG4 : Warrior Woman 2009-11-09T15:37:07+01:00 TG4 advertising 30 http://scaryideas.com/content/14465/ http://scaryideas.com/content/14465. http://scaryideas.com/content/14465 http://scaryideas.com/t/14465.jpg Carling : Taxi (Desert island) 2009-11-09T15:52:14+01:00 Carling advertising 30 http://scaryideas.com/content/14473/ http://scaryideas.com/content/14473. http://scaryideas.com/content/14473 http://scaryideas.com/t/14473.jpg Subaru : Crowd Rider (All 4 The Driver) 2009-11-10T10:29:48+01:00 Subaru advertising 30 http://scaryideas.com/content/14474/ http://scaryideas.com/content/14474. http://scaryideas.com/content/14474 http://scaryideas.com/t/14474.jpg Discovery Channel : The World Is Just Awesome Featured in the video are familiar stars of Discovery Channels hit series singing along in very familiar surroundings including Captains Sig Hansen, Phil Harris, Johnathan and Andy Hillstrand and Keith Colburn of DEADLIEST CATCH hauling off crab pots; DIRTY JOBS host Mike Rowe busting throw muck and dirt; MYTHBUSTERS Adam Savage and Jamie Hyneman mischievously experimenting at M5; STORM CHASERS Reed Timmer racing toward the eye of a tornado; Ben Bailey host of the Emmy� award-winning CASH CAB cruising Times Square; SURIVORMANs Les Stroud wading waist deep in swamp waters; and extreme sports fisherman MAN VS FISHs Matt Watson diving on top of a marlin. In addition to Discovery Channel talent, the new spot includes personalities and places that illustrate the wonders of the world including sixteen year old Zac Sunderland, the youngest person to circumnavigate the world; Dean Kamen, the inventor of the Segway�; the Transformers and Europes massive Hadron Collider, the largest and highest energy particle accelerator. In addition to newsmakers and noteworthy places, the fourth graders of Miami Elementary School in Clinton Township, Michigan make an appearance with their own homegrown version of Boom de Yada. The original spot premiered in March 2008 and went on to pick up several prestigious industry awards including a Promax, Clio, One Show, International Andy and an Art and Technique of the American Commercial (AICP) Award for musical arrangement. 2009-11-10T10:31:31+01:00 Discovery Channel advertising 30 http://scaryideas.com/content/14481/ http://scaryideas.com/content/14481. http://scaryideas.com/content/14481 http://scaryideas.com/t/14481.jpg GIO : We cover details 2009-11-10T15:01:14+01:00 GIO advertising 30 http://scaryideas.com/content/14487/ http://scaryideas.com/content/14487. http://scaryideas.com/content/14487 http://scaryideas.com/t/14487.jpg Radio AM640 : Pee Poster 2009-11-11T10:42:17+01:00 Radio AM640 advertising 30 http://scaryideas.com/content/14488/ http://scaryideas.com/content/14488. http://scaryideas.com/content/14488 http://scaryideas.com/t/14488.jpg Legal Sea Foods : First Mate 2009-11-11T10:44:53+01:00 Legal Sea Foods advertising 30 http://scaryideas.com/content/14489/ http://scaryideas.com/content/14489. http://scaryideas.com/content/14489 http://scaryideas.com/t/14489.jpg Legal Sea Foods : Houseboat 2009-11-11T10:46:19+01:00 Legal Sea Foods advertising 30 http://scaryideas.com/content/14490/ http://scaryideas.com/content/14490. http://scaryideas.com/content/14490 http://scaryideas.com/t/14490.jpg Legal Sea Foods : Nickname 2009-11-11T10:47:46+01:00 Legal Sea Foods advertising 30 http://scaryideas.com/content/14491/ http://scaryideas.com/content/14491. http://scaryideas.com/content/14491 http://scaryideas.com/t/14491.jpg Legal Sea Foods : Tattoo 2009-11-11T10:49:09+01:00 Legal Sea Foods advertising 30 http://scaryideas.com/content/14504/ http://scaryideas.com/content/14504. http://scaryideas.com/content/14504 http://scaryideas.com/t/14504.jpg James Boags Draught : Pure Waters 2009-11-11T10:59:20+01:00 James Boags Draught advertising 30 http://scaryideas.com/content/14505/ http://scaryideas.com/content/14505. http://scaryideas.com/content/14505 http://scaryideas.com/t/14505.jpg DJ Hero : Worlds Collide The Mill LA has collaborated with Prettybird and director Paul Hunter on the spot called Worlds Collide that promotes the release of Activision�s DJ Hero. Manufactured by the makers of Guitar Hero, this new game introduces an innovative way to experience music and allows wannabe DJs to mix and scratch their way through a multitude of music genres using a custom turntable controller. Starring hip-hop icons Eminem and Jay-Z, the ad features a host of visual effects used to demonstrate the mixing of two tracks by the gamer that stands between the duelling rappers in front of a cheering crowd. 2009-11-13T18:35:09+01:00 DJ Hero advertising 30 http://scaryideas.com/content/14506/ http://scaryideas.com/content/14506. http://scaryideas.com/content/14506 http://scaryideas.com/t/14506.jpg Lexus : Turntable 2009-11-13T18:36:29+01:00 Lexus advertising 30 http://scaryideas.com/content/14507/ http://scaryideas.com/content/14507. http://scaryideas.com/content/14507 http://scaryideas.com/t/14507.jpg Liberty Mutual : Wave 2009-11-13T18:38:30+01:00 Liberty Mutual advertising 30 http://scaryideas.com/content/14508/ http://scaryideas.com/content/14508. http://scaryideas.com/content/14508 http://scaryideas.com/t/14508.jpg Liberty Mutual : Trunk 2009-11-13T18:41:30+01:00 Liberty Mutual advertising 30 http://scaryideas.com/content/14517/ http://scaryideas.com/content/14517. http://scaryideas.com/content/14517 http://scaryideas.com/t/14517.jpg Darwin's Brave New World : Dangerous Ideas - Javelin Some dangerous ideas don't change the world. Charles Darwin's did. 2009-11-13T18:54:58+01:00 Darwin's Brave New World advertising 30 http://scaryideas.com/content/14518/ http://scaryideas.com/content/14518. http://scaryideas.com/content/14518 http://scaryideas.com/t/14518.jpg Darwin's Brave New World : Dangerous Ideas - Bike jump Some dangerous ideas don't change the world. Charles Darwin's did. 2009-11-13T18:57:09+01:00 Darwin's Brave New World advertising 30 http://scaryideas.com/content/14519/ http://scaryideas.com/content/14519. http://scaryideas.com/content/14519 http://scaryideas.com/t/14519.jpg Darwin's Brave New World : Dangerous Ideas - Bike jump Some dangerous ideas don't change the world. Charles Darwin's did. 2009-11-13T18:57:51+01:00 Darwin's Brave New World advertising 30 http://scaryideas.com/content/14538/ http://scaryideas.com/content/14538. http://scaryideas.com/content/14538 http://scaryideas.com/t/14538.jpg Verizon DROID : Stealth 2009-11-13T19:26:32+01:00 Verizon DROID advertising 30 http://scaryideas.com/content/14539/ http://scaryideas.com/content/14539. http://scaryideas.com/content/14539 http://scaryideas.com/t/14539.jpg Verizon Wireless : Misfit Toys This new spot for Verizon ups the ante in the carrier's smackdown of AT&T's spotty 3G coverage. Created out of McCann, the spot depicts a hapless iPhone landing on the Island of Misfit Toys (from the Xmas classic Rudolph the Red Nosed Reindeer). 2009-11-13T19:35:49+01:00 Verizon Wireless advertising 30 http://scaryideas.com/content/14540/ http://scaryideas.com/content/14540. http://scaryideas.com/content/14540 http://scaryideas.com/t/14540.jpg Johnny Walker Whisky : Mirror The Mill, BBH London and Infinity Productions have finished collaborating on the new Johnnie Walker TV spot 'Mirror', the latest in the whiskey brand�s "Keep on Walking" campaign. 2009-11-13T19:42:43+01:00 Johnny Walker Whisky advertising 30 http://scaryideas.com/content/14541/ http://scaryideas.com/content/14541. http://scaryideas.com/content/14541 http://scaryideas.com/t/14541.jpg Toyota : Hybrid Synergy Drive - Better Together The brand launch by Saatchi & Saatchi Australia for Toyota's Hybrid Synergy Drive the latest generation Petrol and Electric Hybrid engine. It's unique brand spot for Toyota's Hybrid Synergy Drive.The single take film dramatizes HSD technology, which unites a petrol engine and an electric motor in perfect harmony.It's a human way of demonstrating a highly mechanical concept: that electric and petrol engines work 'Better Together' inside Toyota�s HSD Engines.Shot in a single take the spot uses no special effects or post. This required a choreographer working for 10 days straight with the two dancers. They rehearsed until the movements were correct and timed perfectly to 55 seconds. 2009-11-13T19:47:10+01:00 Toyota advertising 30 http://scaryideas.com/content/14542/ http://scaryideas.com/content/14542. http://scaryideas.com/content/14542 http://scaryideas.com/t/14542.jpg Nokia : Nokia N900 - Focus Group 2009-11-13T19:56:08+01:00 Nokia advertising 30 http://scaryideas.com/content/14543/ http://scaryideas.com/content/14543. http://scaryideas.com/content/14543 http://scaryideas.com/t/14543.jpg Volkswagen : Volkswagen Polo - Rumour 2009-11-13T20:00:00+01:00 Volkswagen advertising 30 http://scaryideas.com/content/14544/ http://scaryideas.com/content/14544. http://scaryideas.com/content/14544 http://scaryideas.com/t/14544.jpg Illinois Lottery : Joy Someone The Illinois Lottery launches its integrated holiday campaign �JOY SOMEONE� created by Energy BBDO/Chicago and directed by award-winning director Aaron Ruell. The campaign encourages people to �Joy Someone� by giving special holiday scratch-off tickets to the unsung heroes in their lives. Central to the campaign is an unexpected retro version of the holiday classic �Joy To the World� arranged by Spank Music. The track features insightfully humorous new lyrics that celebrate people like ��the guy who took away your futon,� ��the pizza guy who pre-blots your pizza� and ��the lady who made you a giant cat tower.� Ruell�s distinctive visual style brings an unexpected combination of humor and nobility to these people. The campaign is brought to life through TV, digital. radio, outdoor, point-of-sale, and special karaoke taxi events beginning around Thanksgiving weekend. 2009-11-13T20:02:09+01:00 Illinois Lottery advertising 30 http://scaryideas.com/content/14580/ http://scaryideas.com/content/14580. http://scaryideas.com/content/14580 http://scaryideas.com/t/14580.jpg Orange Time : Hollywood 2009-11-16T16:40:02+01:00 Orange Time advertising 30 http://scaryideas.com/content/14581/ http://scaryideas.com/content/14581. http://scaryideas.com/content/14581 http://scaryideas.com/t/14581.jpg Assassin's Creed 2 : Eyes 2009-11-16T17:13:50+01:00 Assassin's Creed 2 advertising 30 http://scaryideas.com/content/14582/ http://scaryideas.com/content/14582. http://scaryideas.com/content/14582 http://scaryideas.com/t/14582.jpg Olympus : Olympus Pen - Like A Memory (Kevin Spacey) 2009-11-16T17:17:13+01:00 Olympus advertising 30 http://scaryideas.com/content/14583/ http://scaryideas.com/content/14583. http://scaryideas.com/content/14583 http://scaryideas.com/t/14583.jpg Ford : Ford Everest - Bear 2009-11-16T17:18:48+01:00 Ford advertising 30 http://scaryideas.com/content/14585/ http://scaryideas.com/content/14585. http://scaryideas.com/content/14585 http://scaryideas.com/t/14585.jpg GHD : Rapunzel 2009-11-16T17:30:24+01:00 GHD advertising 30 http://scaryideas.com/content/14586/ http://scaryideas.com/content/14586. http://scaryideas.com/content/14586 http://scaryideas.com/t/14586.jpg AXE : It's your destiny 2009-11-16T17:38:07+01:00 AXE advertising 30 http://scaryideas.com/content/14587/ http://scaryideas.com/content/14587. http://scaryideas.com/content/14587 http://scaryideas.com/t/14587.jpg Verizon : Verizon Droid - Surfer 2009-11-16T18:18:44+01:00 Verizon advertising 30 http://scaryideas.com/content/14589/ http://scaryideas.com/content/14589. http://scaryideas.com/content/14589 http://scaryideas.com/t/14589.jpg Under Armour : ColdGear, Lindsey Vonn + Dick's Shilo is very proud to reveal their latest brand film for Under Armour. Featuring two-time World Cup champion Lindsey Vonn and promoting Under Armour's flagship ColdGear line, the :30 spot is entitled "ColdGear, Lindsey Vonn + Dick's." Seeking the best creative solution for this project, Shilo enlisted the talents of its growing creative arm, We Make It Good, and creative director Clayton Vomero, who co-wrote the spot's script along with Andre Stringer. To film the action as realistically as possible, the team found an authentic factory location in Los Angeles and worked with Lindsey for two days, going full out to capture her performance and the desired atmospheric reality on the set. From there, they added additional details back in their studio to heighten the story's visual drama via seamless VFX artistry. 2009-11-16T18:38:11+01:00 Under Armour advertising 30 http://scaryideas.com/content/14590/ http://scaryideas.com/content/14590. http://scaryideas.com/content/14590 http://scaryideas.com/t/14590.jpg Viral : The Nobel Funk Off 2009-11-17T10:41:21+01:00 Viral advertising 30 http://scaryideas.com/content/14591/ http://scaryideas.com/content/14591. http://scaryideas.com/content/14591 http://scaryideas.com/t/14591.jpg Gulaku Murni : Candy Store 2009-11-17T10:45:30+01:00 Gulaku Murni advertising 30 http://scaryideas.com/content/14592/ http://scaryideas.com/content/14592. http://scaryideas.com/content/14592 http://scaryideas.com/t/14592.jpg Pepsi China : Space 2009-11-17T10:46:38+01:00 Pepsi China advertising 30 http://scaryideas.com/content/14609/ http://scaryideas.com/content/14609. http://scaryideas.com/content/14609 http://scaryideas.com/t/14609.jpg ARD and ZDF : Caveman Boolab's Martin Allais paints his way through the history of man in this spot for O&M Frankfurt. 2009-11-17T11:10:48+01:00 ARD and ZDF advertising 30 http://scaryideas.com/content/14610/ http://scaryideas.com/content/14610. http://scaryideas.com/content/14610 http://scaryideas.com/t/14610.jpg Alfa Romeo : Mito GPL - The Helium Orchestra (Play with gas) 2009-11-17T11:11:46+01:00 Alfa Romeo advertising 30 http://scaryideas.com/content/14615/ http://scaryideas.com/content/14615. http://scaryideas.com/content/14615 http://scaryideas.com/t/14615.jpg Oxfam : Give a $%@# Tool of North America Director Harry Cocciolo just completed work on a hilariously irreverent spot promoting Oxfam America via 15 Ideas Chicago. The :30 features a prim woman, who begins the spot seated on a beautiful living room sofa with her daughter, expressing her earnest shock upon having discovered that she could fight hunger and poverty simply by "giving a $%@#." She ventures out into the community, encouraging dignified and shocked passersby to join her in giving a $%@# as she picks up her dry cleaning, pushes a child on a swing, and rides through a residential neighborhood in an ice cream truck. 2009-11-17T14:42:57+01:00 Oxfam advertising 30 http://scaryideas.com/content/14617/ http://scaryideas.com/content/14617. http://scaryideas.com/content/14617 http://scaryideas.com/t/14617.jpg Toshiba : Space Chair 2009-11-17T17:29:53+01:00 Toshiba advertising 30 http://scaryideas.com/content/14618/ http://scaryideas.com/content/14618. http://scaryideas.com/content/14618 http://scaryideas.com/t/14618.jpg Vicroads : Victoria's road rules have changed. From 9 November 2009, Victoria introduced some changes to its road safety rules. The changes improve road safety and help make the rules more consistent across Australia. The changes affect all Victorian road users. There are new rules for child restraints, mobile phones and visual display units, U-turns and overtaking, seatbelts, parking, motorcycle passengers and driving with trams. It�s up to every road user to know them before they leave home. 2009-11-18T01:06:34+01:00 Vicroads advertising 30 http://scaryideas.com/content/14634/ http://scaryideas.com/content/14634. http://scaryideas.com/content/14634 http://scaryideas.com/t/14634.jpg NZ Transport Agency : Urban Speed 2009-11-18T10:34:38+01:00 NZ Transport Agency advertising 30 http://scaryideas.com/content/14635/ http://scaryideas.com/content/14635. http://scaryideas.com/content/14635 http://scaryideas.com/t/14635.jpg Burger King : Boss 2009-11-18T10:35:39+01:00 Burger King advertising 30 http://scaryideas.com/content/14636/ http://scaryideas.com/content/14636. http://scaryideas.com/content/14636 http://scaryideas.com/t/14636.jpg Burger King : Sportscar 2009-11-18T10:36:39+01:00 Burger King advertising 30 http://scaryideas.com/content/14646/ http://scaryideas.com/content/14646. http://scaryideas.com/content/14646 http://scaryideas.com/t/14646.jpg Volvo : Volvo S60 - Blind Preview (documentary) 2009-11-18T16:39:07+01:00 Volvo advertising 30 http://scaryideas.com/content/14647/ http://scaryideas.com/content/14647. http://scaryideas.com/content/14647 http://scaryideas.com/t/14647.jpg Adidas : Predator X 2009-11-18T16:42:16+01:00 Adidas advertising 30 http://scaryideas.com/content/14650/ http://scaryideas.com/content/14650. http://scaryideas.com/content/14650 http://scaryideas.com/t/14650.jpg Volkswagen : Enzo The new Golf. Raising the bar. Again. Car engineers surrender to Volkswagen�s new Golf. 2009-11-18T16:48:28+01:00 Volkswagen advertising 30 http://scaryideas.com/content/14651/ http://scaryideas.com/content/14651. http://scaryideas.com/content/14651 http://scaryideas.com/t/14651.jpg Volkswagen : Nigel The new Golf. Raising the bar. Again. Car engineers surrender to Volkswagen�s new Golf. 2009-11-18T16:49:56+01:00 Volkswagen advertising 30 http://scaryideas.com/content/14652/ http://scaryideas.com/content/14652. http://scaryideas.com/content/14652 http://scaryideas.com/t/14652.jpg Volkswagen : Yurie The new Golf. Raising the bar. Again. Car engineers surrender to Volkswagen�s new Golf. 2009-11-18T16:50:36+01:00 Volkswagen advertising 30 http://scaryideas.com/content/14653/ http://scaryideas.com/content/14653. http://scaryideas.com/content/14653 http://scaryideas.com/t/14653.jpg Bars+Tone Video Production and Online Media : Suite 1000 Bars+Tone is an San Francisco-based video agency. When they moved offices, they created this action short as a promotional piece. 2009-11-18T16:51:40+01:00 Bars+Tone Video Production and Online Media advertising 30 http://scaryideas.com/content/17584/ http://scaryideas.com/content/17584. http://scaryideas.com/content/17584 http://scaryideas.com/t/17584.jpg Acura : Keeping Value Solo 2010-05-11T10:48:52+02:00 Acura advertising 30 http://scaryideas.com/content/14654/ http://scaryideas.com/content/14654. http://scaryideas.com/content/14654 http://scaryideas.com/t/14654.jpg National Geographic Channel : Live Curious - If National Geographic Channels International (NGCI) and National Geographic Channel U.S. (NGC) announced their first-ever global tagline �Live Curious� and brand campaign. This effort will be rolled out between November 15, 2009, and March 2010 in 166 countries and 34 languages with customisable elements for regional audiences. The announcement is the latest manifestation of an enhanced strategic asset sharing process between NGC and NGCI � both joint ventures between Fox Cable Networks and National Geographic Ventures � following David Haslingden�s appointment as CEO of National Geographic Channels worldwide in 2007. The collaboration in developing a consistent, cohesive message for worldwide use follows the adoption last year of a universal National Geographic Channel logo and on-air look, along with an increase in global co-production of programming. �Live Curious� was developed after worldwide consumer research conducted to identify common values that reflect the essence of the National Geographic brand promise and would resonate and translate effectively across regions in Europe, Australia, Asia, Latin America and the United States. Qualitative studies were done on brand perception and previous taglines, while focus groups helped refine an overarching theme that struck a positive chord with viewers. ��Live Curious� is at the heart of National Geographic�s DNA and the National Geographic brand is one of the most familiar and powerful global brands, transcending borders and cultures�, said Haslingden. �And with the National Geographic Channels continuing to increase momentum worldwide, it has became increasingly important to create a common voice that would resonate in every language, while at the same time leaving space for each region to maximise local relevance�. �Live Curious� will be the basis for a global brand campaign, currently in production, that will promote the network, its programming and talent. The campaign will first be introduced in the United States, India and Netherlands and will eventually reach more than 315 million homes in 166 countries. In addition to fully produced spots of varying length, the toolkit will include core elements around which each region can add local footage, talent, messaging and non-traditional tactics to build diverse campaigns for their specific audiences. To continue the process of global collaboration and collective inspiration, these localised campaigns will be shared with all other regions as the basis for ongoing generations of the campaign worldwide. The National Geographic Channels in Australia, Hong Kong, Italy, Spain, Turkey, U.K. and the United States are expected to be the first to create local campaigns bridging off the central global concept. The brand campaign will promote key programming as well as talent from shows shared around the world including Sean Riley (World�s Toughest Fixes), Cesar Millan (Dog Whisperer), John Garcia (Dogtown), Chris Fischer (Shark Men), Batso and Johnny O (Rescue Ink), and Zeb Hogan (Monster Fish). The tagline will be reflected in a full range of consumer and trade advertising platforms, including broadcast, print, outdoor and digital. Ad sales extensions are also in development, along with digital consumer touch points such as a microsite, social networking applications and games. Rafael Sandor, Executive Vice President of Creative & Marketing for NGCI and Kiera Hynninen, Executive Vice President of Marketing for NGC U.S. jointly oversaw the development of the tagline and brand campaign. Italian production company Mercurio Film and Creative Consultant Patrizio Marini were commissioned to execute the primary :60 and :30 brand spots, U.S.-based Click 3X is creating some programme-centric extensions for the global campaign, and various other extensions are being produced internally. �Live curious� is about exploration, pioneering and questioning, which captures National Geographic�s shared spirit�, said Sandor. �The campaign aims to connect on a human level so no matter what country you live in or language you speak, this message to �Live Curious� hits close to home�. 2009-11-18T17:16:44+01:00 National Geographic Channel advertising 30 http://scaryideas.com/content/14655/ http://scaryideas.com/content/14655. http://scaryideas.com/content/14655 http://scaryideas.com/t/14655.jpg National Geographic Channel : Live Curious - Challenge National Geographic Channels International (NGCI) and National Geographic Channel U.S. (NGC) announced their first-ever global tagline �Live Curious� and brand campaign. This effort will be rolled out between November 15, 2009, and March 2010 in 166 countries and 34 languages with customisable elements for regional audiences. The announcement is the latest manifestation of an enhanced strategic asset sharing process between NGC and NGCI � both joint ventures between Fox Cable Networks and National Geographic Ventures � following David Haslingden�s appointment as CEO of National Geographic Channels worldwide in 2007. The collaboration in developing a consistent, cohesive message for worldwide use follows the adoption last year of a universal National Geographic Channel logo and on-air look, along with an increase in global co-production of programming. �Live Curious� was developed after worldwide consumer research conducted to identify common values that reflect the essence of the National Geographic brand promise and would resonate and translate effectively across regions in Europe, Australia, Asia, Latin America and the United States. Qualitative studies were done on brand perception and previous taglines, while focus groups helped refine an overarching theme that struck a positive chord with viewers. ��Live Curious� is at the heart of National Geographic�s DNA and the National Geographic brand is one of the most familiar and powerful global brands, transcending borders and cultures�, said Haslingden. �And with the National Geographic Channels continuing to increase momentum worldwide, it has became increasingly important to create a common voice that would resonate in every language, while at the same time leaving space for each region to maximise local relevance�. �Live Curious� will be the basis for a global brand campaign, currently in production, that will promote the network, its programming and talent. The campaign will first be introduced in the United States, India and Netherlands and will eventually reach more than 315 million homes in 166 countries. In addition to fully produced spots of varying length, the toolkit will include core elements around which each region can add local footage, talent, messaging and non-traditional tactics to build diverse campaigns for their specific audiences. To continue the process of global collaboration and collective inspiration, these localised campaigns will be shared with all other regions as the basis for ongoing generations of the campaign worldwide. The National Geographic Channels in Australia, Hong Kong, Italy, Spain, Turkey, U.K. and the United States are expected to be the first to create local campaigns bridging off the central global concept. The brand campaign will promote key programming as well as talent from shows shared around the world including Sean Riley (World�s Toughest Fixes), Cesar Millan (Dog Whisperer), John Garcia (Dogtown), Chris Fischer (Shark Men), Batso and Johnny O (Rescue Ink), and Zeb Hogan (Monster Fish). The tagline will be reflected in a full range of consumer and trade advertising platforms, including broadcast, print, outdoor and digital. Ad sales extensions are also in development, along with digital consumer touch points such as a microsite, social networking applications and games. Rafael Sandor, Executive Vice President of Creative & Marketing for NGCI and Kiera Hynninen, Executive Vice President of Marketing for NGC U.S. jointly oversaw the development of the tagline and brand campaign. Italian production company Mercurio Film and Creative Consultant Patrizio Marini were commissioned to execute the primary :60 and :30 brand spots, U.S.-based Click 3X is creating some programme-centric extensions for the global campaign, and various other extensions are being produced internally. �Live curious� is about exploration, pioneering and questioning, which captures National Geographic�s shared spirit�, said Sandor. �The campaign aims to connect on a human level so no matter what country you live in or language you speak, this message to �Live Curious� hits close to home�. 2009-11-18T17:18:57+01:00 National Geographic Channel advertising 30 http://scaryideas.com/content/14656/ http://scaryideas.com/content/14656. http://scaryideas.com/content/14656 http://scaryideas.com/t/14656.jpg National Geographic Channel : Live Curious - Replace National Geographic Channels International (NGCI) and National Geographic Channel U.S. (NGC) announced their first-ever global tagline �Live Curious� and brand campaign. This effort will be rolled out between November 15, 2009, and March 2010 in 166 countries and 34 languages with customisable elements for regional audiences. The announcement is the latest manifestation of an enhanced strategic asset sharing process between NGC and NGCI � both joint ventures between Fox Cable Networks and National Geographic Ventures � following David Haslingden�s appointment as CEO of National Geographic Channels worldwide in 2007. The collaboration in developing a consistent, cohesive message for worldwide use follows the adoption last year of a universal National Geographic Channel logo and on-air look, along with an increase in global co-production of programming. �Live Curious� was developed after worldwide consumer research conducted to identify common values that reflect the essence of the National Geographic brand promise and would resonate and translate effectively across regions in Europe, Australia, Asia, Latin America and the United States. Qualitative studies were done on brand perception and previous taglines, while focus groups helped refine an overarching theme that struck a positive chord with viewers. ��Live Curious� is at the heart of National Geographic�s DNA and the National Geographic brand is one of the most familiar and powerful global brands, transcending borders and cultures�, said Haslingden. �And with the National Geographic Channels continuing to increase momentum worldwide, it has became increasingly important to create a common voice that would resonate in every language, while at the same time leaving space for each region to maximise local relevance�. �Live Curious� will be the basis for a global brand campaign, currently in production, that will promote the network, its programming and talent. The campaign will first be introduced in the United States, India and Netherlands and will eventually reach more than 315 million homes in 166 countries. In addition to fully produced spots of varying length, the toolkit will include core elements around which each region can add local footage, talent, messaging and non-traditional tactics to build diverse campaigns for their specific audiences. To continue the process of global collaboration and collective inspiration, these localised campaigns will be shared with all other regions as the basis for ongoing generations of the campaign worldwide. The National Geographic Channels in Australia, Hong Kong, Italy, Spain, Turkey, U.K. and the United States are expected to be the first to create local campaigns bridging off the central global concept. The brand campaign will promote key programming as well as talent from shows shared around the world including Sean Riley (World�s Toughest Fixes), Cesar Millan (Dog Whisperer), John Garcia (Dogtown), Chris Fischer (Shark Men), Batso and Johnny O (Rescue Ink), and Zeb Hogan (Monster Fish). The tagline will be reflected in a full range of consumer and trade advertising platforms, including broadcast, print, outdoor and digital. Ad sales extensions are also in development, along with digital consumer touch points such as a microsite, social networking applications and games. Rafael Sandor, Executive Vice President of Creative & Marketing for NGCI and Kiera Hynninen, Executive Vice President of Marketing for NGC U.S. jointly oversaw the development of the tagline and brand campaign. Italian production company Mercurio Film and Creative Consultant Patrizio Marini were commissioned to execute the primary :60 and :30 brand spots, U.S.-based Click 3X is creating some programme-centric extensions for the global campaign, and various other extensions are being produced internally. �Live curious� is about exploration, pioneering and questioning, which captures National Geographic�s shared spirit�, said Sandor. �The campaign aims to connect on a human level so no matter what country you live in or language you speak, this message to �Live Curious� hits close to home�. 2009-11-18T17:20:50+01:00 National Geographic Channel advertising 30 http://scaryideas.com/content/14657/ http://scaryideas.com/content/14657. http://scaryideas.com/content/14657 http://scaryideas.com/t/14657.jpg Honda : Honda Accord Crosstour - Instruments "Instruments" relies on atypical, pronounced polygonal animation and rhythmic music to showcase the all-new Honda Accord Crosstour, a modern alternative to the SUV/CUV category. Noteworthy music, a remix of "Fever," helps the spot reveal how lifestyles and experiences, as well as the stuff needed to facilitate these pursuits, fit completely into the Crosstour. "Instruments" and the forthcoming campaign spots began with a few pencil drawings and the directive to create a "look" that had never been seen before. This was accomplished by Andy Hall, Elastic and their team going the opposite direction of where computer animation is headed these days: instead of using super small polygons, these spots use large, pronounced polygons to create vibrant, memorable graphics. They're all about shape and shadow. Though larger polygons could imply retro technology, the lighting effects and movement in these spots are at a level of sophistication that could only be accomplished with today�s computer technology. 2009-11-18T18:26:55+01:00 Honda advertising 30 http://scaryideas.com/content/14665/ http://scaryideas.com/content/14665. http://scaryideas.com/content/14665 http://scaryideas.com/t/14665.jpg Identity Guard : Sandals 2009-11-19T16:10:17+01:00 Identity Guard advertising 30 http://scaryideas.com/content/14669/ http://scaryideas.com/content/14669. http://scaryideas.com/content/14669 http://scaryideas.com/t/14669.jpg Visa / Winter Olympics 2010 : Get closer 2009-11-19T16:14:01+01:00 Visa / Winter Olympics 2010 advertising 30 http://scaryideas.com/content/14670/ http://scaryideas.com/content/14670. http://scaryideas.com/content/14670 http://scaryideas.com/t/14670.jpg Visa / Winter Olympics 2010 : Anthem 2009-11-19T16:15:03+01:00 Visa / Winter Olympics 2010 advertising 30 http://scaryideas.com/content/14672/ http://scaryideas.com/content/14672. http://scaryideas.com/content/14672 http://scaryideas.com/t/14672.jpg Movember : Alley fight 2009-11-19T16:17:15+01:00 Movember advertising 30 http://scaryideas.com/content/14673/ http://scaryideas.com/content/14673. http://scaryideas.com/content/14673 http://scaryideas.com/t/14673.jpg Movember : Proposition 2009-11-20T16:38:52+01:00 Movember advertising 30 http://scaryideas.com/content/14718/ http://scaryideas.com/content/14718. http://scaryideas.com/content/14718 http://scaryideas.com/t/14718.jpg Prize Bonds : Tickets 2009-11-20T16:53:26+01:00 Prize Bonds advertising 30 http://scaryideas.com/content/14674/ http://scaryideas.com/content/14674. http://scaryideas.com/content/14674 http://scaryideas.com/t/14674.jpg Atria Fresh : Love 2009-11-19T16:38:42+01:00 Atria Fresh advertising 30 http://scaryideas.com/content/14675/ http://scaryideas.com/content/14675. http://scaryideas.com/content/14675 http://scaryideas.com/t/14675.jpg Volkswagen : BlueMotion Technologies 2009-11-19T16:39:49+01:00 Volkswagen advertising 30 http://scaryideas.com/content/14676/ http://scaryideas.com/content/14676. http://scaryideas.com/content/14676 http://scaryideas.com/t/14676.jpg Orbit : Clean it up A stop-motion video featuring animated lips that clean up a rundown home. 2009-11-19T16:40:46+01:00 Orbit advertising 30 http://scaryideas.com/content/14677/ http://scaryideas.com/content/14677. http://scaryideas.com/content/14677 http://scaryideas.com/t/14677.jpg Panasonic : Panasonic Neo Plasma - Snow 2009-11-19T16:42:34+01:00 Panasonic advertising 30 http://scaryideas.com/content/14678/ http://scaryideas.com/content/14678. http://scaryideas.com/content/14678 http://scaryideas.com/t/14678.jpg James Boag's Pure : The Island Lion Nathan and Publicis Mojo launch first James Boag�s Pure campaign. 2009-11-19T16:43:46+01:00 James Boag's Pure advertising 30 http://scaryideas.com/content/14680/ http://scaryideas.com/content/14680. http://scaryideas.com/content/14680 http://scaryideas.com/t/14680.jpg Hansaplast : Comedian Fussionists 2009-11-19T16:51:15+01:00 Hansaplast advertising 30 http://scaryideas.com/content/14691/ http://scaryideas.com/content/14691. http://scaryideas.com/content/14691 http://scaryideas.com/t/14691.jpg Le Monde Magazine : Nipple 2009-11-20T10:26:57+01:00 Le Monde Magazine advertising 30 http://scaryideas.com/content/14695/ http://scaryideas.com/content/14695. http://scaryideas.com/content/14695 http://scaryideas.com/t/14695.jpg McCain : Goodness Unlimited (It's All Good) MCain TV advert first aired in UK November 2009. Featuring potato ticklers for the Potato Smiles, herb confetti for the Potato Wedges and hugs of Rosemary and Garlic for the Sweet Potato. By advertising agency Beattie McGuinness Bungay. 2009-11-20T10:37:42+01:00 McCain advertising 30 http://scaryideas.com/content/14696/ http://scaryideas.com/content/14696. http://scaryideas.com/content/14696 http://scaryideas.com/t/14696.jpg Orange : Snowball 2009-11-20T10:38:37+01:00 Orange advertising 30 http://scaryideas.com/content/14697/ http://scaryideas.com/content/14697. http://scaryideas.com/content/14697 http://scaryideas.com/t/14697.jpg Method : Shiny Suds Message: When did clean become so dirty? You deserve to know what chemicals are in your "cleaners." support the Household Product Labeling Acts at http://www.peopleagainstdirty.com/ 2009-11-20T10:39:33+01:00 Method advertising 30 http://scaryideas.com/content/14710/ http://scaryideas.com/content/14710. http://scaryideas.com/content/14710 http://scaryideas.com/t/14710.jpg Audi : Audi A5 - Car Transport 2009-11-20T15:55:09+01:00 Audi advertising 30 http://scaryideas.com/content/14721/ http://scaryideas.com/content/14721. http://scaryideas.com/content/14721 http://scaryideas.com/t/14721.jpg PETA : Grace 2009-11-22T19:31:29+01:00 PETA advertising 30 http://scaryideas.com/content/14725/ http://scaryideas.com/content/14725. http://scaryideas.com/content/14725 http://scaryideas.com/t/14725.jpg Generic Universities : Woefully unprepared How do you breakthrough the glut of invisible college advertising � all of it speaking to kids in platitudes, like "Reach Your Full Potential!" and "You Are the Future!"? Create an anti-institution, a foil to poke fun at most universities' approach to attracting students, while defining our university, Point Park, as anything but the norm. Introducing Generic U - a college in the middle of nowhere (think State Schools), where students can get a "good enough" education. With this unique, admittedly snarky approach, we are speaking to high school kids in their own language and directing them to the antithesis of this mythical institution - Point Park University. This low-budget campaign was realized mostly through internal resources. The creative team helped create the dolls. Build the sets. And even did the voices. 2009-11-22T19:37:54+01:00 Generic Universities advertising 30 http://scaryideas.com/content/14726/ http://scaryideas.com/content/14726. http://scaryideas.com/content/14726 http://scaryideas.com/t/14726.jpg Generic Universities : Be like everyone How do you breakthrough the glut of invisible college advertising � all of it speaking to kids in platitudes, like "Reach Your Full Potential!" and "You Are the Future!"? Create an anti-institution, a foil to poke fun at most universities' approach to attracting students, while defining our university, Point Park, as anything but the norm. Introducing Generic U - a college in the middle of nowhere (think State Schools), where students can get a "good enough" education. With this unique, admittedly snarky approach, we are speaking to high school kids in their own language and directing them to the antithesis of this mythical institution - Point Park University. This low-budget campaign was realized mostly through internal resources. The creative team helped create the dolls. Build the sets. And even did the voices. 2009-11-22T19:39:05+01:00 Generic Universities advertising 30 http://scaryideas.com/content/14727/ http://scaryideas.com/content/14727. http://scaryideas.com/content/14727 http://scaryideas.com/t/14727.jpg Generic Universities : Just another number How do you breakthrough the glut of invisible college advertising � all of it speaking to kids in platitudes, like "Reach Your Full Potential!" and "You Are the Future!"? Create an anti-institution, a foil to poke fun at most universities' approach to attracting students, while defining our university, Point Park, as anything but the norm. Introducing Generic U - a college in the middle of nowhere (think State Schools), where students can get a "good enough" education. With this unique, admittedly snarky approach, we are speaking to high school kids in their own language and directing them to the antithesis of this mythical institution - Point Park University. This low-budget campaign was realized mostly through internal resources. The creative team helped create the dolls. Build the sets. And even did the voices. 2009-11-22T19:40:05+01:00 Generic Universities advertising 30 http://scaryideas.com/content/14728/ http://scaryideas.com/content/14728. http://scaryideas.com/content/14728 http://scaryideas.com/t/14728.jpg Generic Universities : Middle of nowhere How do you breakthrough the glut of invisible college advertising � all of it speaking to kids in platitudes, like "Reach Your Full Potential!" and "You Are the Future!"? Create an anti-institution, a foil to poke fun at most universities' approach to attracting students, while defining our university, Point Park, as anything but the norm. Introducing Generic U - a college in the middle of nowhere (think State Schools), where students can get a "good enough" education. With this unique, admittedly snarky approach, we are speaking to high school kids in their own language and directing them to the antithesis of this mythical institution - Point Park University. This low-budget campaign was realized mostly through internal resources. The creative team helped create the dolls. Build the sets. And even did the voices. 2009-11-22T19:41:10+01:00 Generic Universities advertising 30 http://scaryideas.com/content/14739/ http://scaryideas.com/content/14739. http://scaryideas.com/content/14739 http://scaryideas.com/t/14739.jpg Muscle Milk : The Sexy Pilgrim 2009-11-23T00:56:30+01:00 Muscle Milk advertising 30 http://scaryideas.com/content/14740/ http://scaryideas.com/content/14740. http://scaryideas.com/content/14740 http://scaryideas.com/t/14740.jpg Canon : Freeze Tag Commercial 2009-11-23T01:00:52+01:00 Canon advertising 30 http://scaryideas.com/content/14741/ http://scaryideas.com/content/14741. http://scaryideas.com/content/14741 http://scaryideas.com/t/14741.jpg Planestupid.com : Polar Bears 2009-11-23T01:06:01+01:00 Planestupid.com advertising 30 http://scaryideas.com/content/14746/ http://scaryideas.com/content/14746. http://scaryideas.com/content/14746 http://scaryideas.com/t/14746.jpg WWF : Save biodiversity Are we missing something. Save biodiversity. For a living planet. WWF. This commercial ran just before the feature film. 2009-11-23T14:49:15+01:00 WWF advertising 30 http://scaryideas.com/content/14747/ http://scaryideas.com/content/14747. http://scaryideas.com/content/14747 http://scaryideas.com/t/14747.jpg Fevicol : Moustache The Ultimate adhesive since 1959 2009-11-23T14:52:27+01:00 Fevicol advertising 30 http://scaryideas.com/content/14749/ http://scaryideas.com/content/14749. http://scaryideas.com/content/14749 http://scaryideas.com/t/14749.jpg Diet Dr Pepper : Unbelievable - Contest Contest is a follow-up to the first spot done in the 50s-inspired animation style, which premiered last month. The :15 spot returns to the "I Exist!" support group for mythical characters in the middle of a competition to decide who is the most unbelievable figure in the room: Santa Claus or the guy who delivers a "satisfying diet drink." As the characters, Sasquatch, Alien, Leprechaun and the Tooth Fairy look on, the Easter Bunny declares a tie between the nervous contestants. "There's only one way to settle this!" the Tooth Fairy exclaims, pouring a glass of Diet Dr Pepper for Sasquatch. Just watch it to find out what Sasquatch thinks. 2009-11-23T14:55:20+01:00 Diet Dr Pepper advertising 30 http://scaryideas.com/content/14750/ http://scaryideas.com/content/14750. http://scaryideas.com/content/14750 http://scaryideas.com/t/14750.jpg IKEA : Facebook Tag 2009-11-23T14:57:51+01:00 IKEA advertising 30 http://scaryideas.com/content/14754/ http://scaryideas.com/content/14754. http://scaryideas.com/content/14754 http://scaryideas.com/t/14754.jpg New Zealand Book Council : Going West (Where Books Come To Life) 2009-11-23T15:21:13+01:00 New Zealand Book Council advertising 30 http://scaryideas.com/content/14755/ http://scaryideas.com/content/14755. http://scaryideas.com/content/14755 http://scaryideas.com/t/14755.jpg Citroen : Citroen C3 Visiodrive - Swing 2009-11-23T15:56:08+01:00 Citroen advertising 30 http://scaryideas.com/content/14756/ http://scaryideas.com/content/14756. http://scaryideas.com/content/14756 http://scaryideas.com/t/14756.jpg Samsung : Samsung Corby 2009-11-23T16:04:50+01:00 Samsung advertising 30 http://scaryideas.com/content/14757/ http://scaryideas.com/content/14757. http://scaryideas.com/content/14757 http://scaryideas.com/t/14757.jpg Smirnoff : Be There - Potbelleez 2009-11-23T16:23:52+01:00 Smirnoff advertising 30 http://scaryideas.com/content/17583/ http://scaryideas.com/content/17583. http://scaryideas.com/content/17583 http://scaryideas.com/t/17583.jpg Acura : Excuses Watch 2010-05-11T10:48:10+02:00 Acura advertising 30 http://scaryideas.com/content/14782/ http://scaryideas.com/content/14782. http://scaryideas.com/content/14782 http://scaryideas.com/t/14782.jpg Guinness : Slide 2009-11-24T13:19:51+01:00 Guinness advertising 30 http://scaryideas.com/content/14788/ http://scaryideas.com/content/14788. http://scaryideas.com/content/14788 http://scaryideas.com/t/14788.jpg Audi : Lights 2009-11-25T10:31:03+01:00 Audi advertising 30 http://scaryideas.com/content/14789/ http://scaryideas.com/content/14789. http://scaryideas.com/content/14789 http://scaryideas.com/t/14789.jpg Garmin : Nutcracker 2009-11-25T10:32:13+01:00 Garmin advertising 30 http://scaryideas.com/content/14790/ http://scaryideas.com/content/14790. http://scaryideas.com/content/14790 http://scaryideas.com/t/14790.jpg Garmin : Squirrel 2009-11-25T10:33:02+01:00 Garmin advertising 30 http://scaryideas.com/content/14791/ http://scaryideas.com/content/14791. http://scaryideas.com/content/14791 http://scaryideas.com/t/14791.jpg Sci-Fi Channel : Human suit 2009-11-25T10:34:20+01:00 Sci-Fi Channel advertising 30 http://scaryideas.com/content/14795/ http://scaryideas.com/content/14795. http://scaryideas.com/content/14795 http://scaryideas.com/t/14795.jpg Honda : Honda Crosstour - Boxes 2009-11-25T12:47:44+01:00 Honda advertising 30 http://scaryideas.com/content/14796/ http://scaryideas.com/content/14796. http://scaryideas.com/content/14796 http://scaryideas.com/t/14796.jpg Nestle : Nestle Poland Spring - Born better 2009-11-25T12:49:07+01:00 Nestle advertising 30 http://scaryideas.com/content/14801/ http://scaryideas.com/content/14801. http://scaryideas.com/content/14801 http://scaryideas.com/t/14801.jpg Mercedes-Benz : Mercedes-Benz G-Class - Fireworks 2009-11-25T12:56:54+01:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/14803/ http://scaryideas.com/content/14803. http://scaryideas.com/content/14803 http://scaryideas.com/t/14803.jpg Interstate Batteries : Pinball 2009-11-25T15:46:41+01:00 Interstate Batteries advertising 30 http://scaryideas.com/content/14824/ http://scaryideas.com/content/14824. http://scaryideas.com/content/14824 http://scaryideas.com/t/14824.jpg Sony Ericsson : PlayNow Plus - Raindrops 2009-11-26T10:25:56+01:00 Sony Ericsson advertising 30 http://scaryideas.com/content/14825/ http://scaryideas.com/content/14825. http://scaryideas.com/content/14825 http://scaryideas.com/t/14825.jpg Canadian Cancer Society : Join the Fight - Fight (English) Using an emotional, personal call to action, the Canadian Cancer Society, a national community-based organization of volunteers, is launching an impassioned movement called �Join the Fight� to rally Canadians to battle cancer. The Canadian Cancer Society�s �Join the Fight� movement urges Canadians to fight cancer with their voice, with their time, or with important donations. By joining the fight, Canadians will help prevent cancer, save lives and support those living with cancer. Created by DDB Canada, the multi-media campaign introduces the Society�s new, spirited approach to fighting cancer in a memorable, heart-rending way. It solidifies the organization�s mission of eradicating cancer and enhancing the quality of life of people living with cancer. �Through this campaign, we want to motivate Canadians to �Join the Fight� and show cancer that we�re its number one enemy. We won�t back down until we make cancer history,� says Canadian Cancer Society President and CEO Peter Goodhand. �Every three minutes, another Canadian is faced with fighting cancer. This movement transforms the sadness and anger that cancer can cause into a powerful collective resolve to fight back and say �Enough is enough.� It�s a way of showing that we won�t back down until we end cancer once and for all.� �Join the Fight� is calling out to Canadians via TV, print, online and radio executions in both English and French and raise awareness of the Society�s new microsite, www.fightback.ca. All the materials powerfully feature the campaign�s creative hallmark: emotional, unrehearsed testimonials from real �fighters� � people living with cancer, as well as from their family members and friends. �Every day, millions of Canadians show their fighting spirit in inspiring ways. From bravely fighting back against cancer, to funding research, or advocating for public policies that will protect the health of all Canadians, they exemplify the many ways you can fight back,� says Andrew Simon, SVP, creative director, DDB Canada, Toronto. �This spirit is captured in the campaign by using people who are actually affected by cancer; none of them are actors. The resulting testimonials are incredibly raw and real and the tone is extremely personal.� A gripping short film entitled �Fight� is taking this creative approach a step further and onto YouTube and Facebook. �Fight� features a variety of real �fighters� (not actors) in different settings talking to cancer � as if it was a real person. The unrehearsed responses are passionate examples of how the campaign transforms the range of emotions that cancer causes into a powerful collective resolve to fight. The French-language version of �Fight� has another group of �fighters� seated like an extended family around a large dinner table. The men, women and children gathered take turns berating an unseen, uninvited person � cancer. Together, these people share the reasons why they fight cancer and dramatically reveal their determination never to give up the battle against it. Both versions of �Fight� end with the call to action: �Every three minutes another Canadian is faced with fighting Cancer. Join the fight.� Radar DDB, the social media marketing division of DDB Canada, will be using �Fight� to draw attention to the �Join the Fight� movement in various social media forums. Additionally, �Fight� was previewed as a trailer at the popular Vancouver International Film Festival. The print and radio elements of the campaign also use the same unusual and impactful technique of talking to cancer or personifying it to deliver the message and direct people back to www.fightback.ca. Two 30-second TV PSAs are also hitting the airwaves. Entitled �Nurse� and �Scars� they take a slightly different approach, again using real cancer survivors to tell the story. In �Nurse,� a man�s hands are being bandaged in a hospital room. The fit, grim patient has the appearance of a boxer and he stoically taps his fists together like a boxer would before a match. The other PSA, �Scars,� has an unscripted group of cancer survivors at a coffee shop talking and comparing their scars to help show that more people are surviving cancer than ever before. Both ads deliver cancer statistics and call on Canadians to join the fight by visiting www.fightback.ca. �With such a multitude of cancer-related charities competing for attention and support, it was time for the Canadian Cancer Society to reassert its role and refresh its image,� says Simon. The Society selected DDB Canada to create the nation-wide �Join the Fight� campaign after a competitive review process. DDB Canada was also chosen by the Society�s Ontario Division to extend the engagement campaign throughout Ontario. Reintroducing people to the Canadian Cancer Society and what it does is a creative assignment very well suited to DDB Canda. The agency has exceptional experience with cause and social marketing. The agency has helped many charities and non-profit groups achieve their organizational goals. Recently, DDB Canada has created effective, award-winning campaigns for organizations like The Looking Glass Foundation, Toronto and Vancouver Crime Stoppers, Canadian Blood Services, and the United Way of Lower Mainland. 2009-11-26T11:13:00+01:00 Canadian Cancer Society advertising 30 http://scaryideas.com/content/14826/ http://scaryideas.com/content/14826. http://scaryideas.com/content/14826 http://scaryideas.com/t/14826.jpg Canadian Cancer Society : Join the Fight - Fight (French) Using an emotional, personal call to action, the Canadian Cancer Society, a national community-based organization of volunteers, is launching an impassioned movement called �Join the Fight� to rally Canadians to battle cancer. The Canadian Cancer Society�s �Join the Fight� movement urges Canadians to fight cancer with their voice, with their time, or with important donations. By joining the fight, Canadians will help prevent cancer, save lives and support those living with cancer. Created by DDB Canada, the multi-media campaign introduces the Society�s new, spirited approach to fighting cancer in a memorable, heart-rending way. It solidifies the organization�s mission of eradicating cancer and enhancing the quality of life of people living with cancer. �Through this campaign, we want to motivate Canadians to �Join the Fight� and show cancer that we�re its number one enemy. We won�t back down until we make cancer history,� says Canadian Cancer Society President and CEO Peter Goodhand. �Every three minutes, another Canadian is faced with fighting cancer. This movement transforms the sadness and anger that cancer can cause into a powerful collective resolve to fight back and say �Enough is enough.� It�s a way of showing that we won�t back down until we end cancer once and for all.� �Join the Fight� is calling out to Canadians via TV, print, online and radio executions in both English and French and raise awareness of the Society�s new microsite, www.fightback.ca. All the materials powerfully feature the campaign�s creative hallmark: emotional, unrehearsed testimonials from real �fighters� � people living with cancer, as well as from their family members and friends. �Every day, millions of Canadians show their fighting spirit in inspiring ways. From bravely fighting back against cancer, to funding research, or advocating for public policies that will protect the health of all Canadians, they exemplify the many ways you can fight back,� says Andrew Simon, SVP, creative director, DDB Canada, Toronto. �This spirit is captured in the campaign by using people who are actually affected by cancer; none of them are actors. The resulting testimonials are incredibly raw and real and the tone is extremely personal.� A gripping short film entitled �Fight� is taking this creative approach a step further and onto YouTube and Facebook. �Fight� features a variety of real �fighters� (not actors) in different settings talking to cancer � as if it was a real person. The unrehearsed responses are passionate examples of how the campaign transforms the range of emotions that cancer causes into a powerful collective resolve to fight. The French-language version of �Fight� has another group of �fighters� seated like an extended family around a large dinner table. The men, women and children gathered take turns berating an unseen, uninvited person � cancer. Together, these people share the reasons why they fight cancer and dramatically reveal their determination never to give up the battle against it. Both versions of �Fight� end with the call to action: �Every three minutes another Canadian is faced with fighting Cancer. Join the fight.� Radar DDB, the social media marketing division of DDB Canada, will be using �Fight� to draw attention to the �Join the Fight� movement in various social media forums. Additionally, �Fight� was previewed as a trailer at the popular Vancouver International Film Festival. The print and radio elements of the campaign also use the same unusual and impactful technique of talking to cancer or personifying it to deliver the message and direct people back to www.fightback.ca. Two 30-second TV PSAs are also hitting the airwaves. Entitled �Nurse� and �Scars� they take a slightly different approach, again using real cancer survivors to tell the story. In �Nurse,� a man�s hands are being bandaged in a hospital room. The fit, grim patient has the appearance of a boxer and he stoically taps his fists together like a boxer would before a match. The other PSA, �Scars,� has an unscripted group of cancer survivors at a coffee shop talking and comparing their scars to help show that more people are surviving cancer than ever before. Both ads deliver cancer statistics and call on Canadians to join the fight by visiting www.fightback.ca. �With such a multitude of cancer-related charities competing for attention and support, it was time for the Canadian Cancer Society to reassert its role and refresh its image,� says Simon. The Society selected DDB Canada to create the nation-wide �Join the Fight� campaign after a competitive review process. DDB Canada was also chosen by the Society�s Ontario Division to extend the engagement campaign throughout Ontario. Reintroducing people to the Canadian Cancer Society and what it does is a creative assignment very well suited to DDB Canda. The agency has exceptional experience with cause and social marketing. The agency has helped many charities and non-profit groups achieve their organizational goals. Recently, DDB Canada has created effective, award-winning campaigns for organizations like The Looking Glass Foundation, Toronto and Vancouver Crime Stoppers, Canadian Blood Services, and the United Way of Lower Mainland. 2009-11-26T11:13:43+01:00 Canadian Cancer Society advertising 30 http://scaryideas.com/content/14827/ http://scaryideas.com/content/14827. http://scaryideas.com/content/14827 http://scaryideas.com/t/14827.jpg Canadian Cancer Society : Join the Fight - Nurse 2009-11-26T11:16:06+01:00 Canadian Cancer Society advertising 30 http://scaryideas.com/content/14828/ http://scaryideas.com/content/14828. http://scaryideas.com/content/14828 http://scaryideas.com/t/14828.jpg Canadian Cancer Society : Join the Fight - Scars 2009-11-26T11:15:42+01:00 Canadian Cancer Society advertising 30 http://scaryideas.com/content/14832/ http://scaryideas.com/content/14832. http://scaryideas.com/content/14832 http://scaryideas.com/t/14832.jpg Nescafe : The Ring 2009-11-26T16:35:37+01:00 Nescafe advertising 30 http://scaryideas.com/content/14834/ http://scaryideas.com/content/14834. http://scaryideas.com/content/14834 http://scaryideas.com/t/14834.jpg PUB advertising magazine : Hold Your Lion PUB, Belgium�s nr. 1 advertising magazine, asked us to do the cover of their Cannes edition. The magazine is read both by advertisers and agencies. Each month, a different agency is asked to create the cover, so every PUB cover is watched carefully in the industry: it�s one of the more impactful media for the agencies to get their message through.That�s even truer for the Cannes edition. Normally, this is the edition where creativity gets the lion part of the attention. This year however, most agencies didn�t feel like celebrating. With the crisis hitting hard, few Belgian delegates could attend the festival. 2009-11-27T10:55:11+01:00 PUB advertising magazine advertising 30 http://scaryideas.com/content/14835/ http://scaryideas.com/content/14835. http://scaryideas.com/content/14835 http://scaryideas.com/t/14835.jpg Verizon : Blackberry Storm2 - Lightning 2009-11-27T10:57:56+01:00 Verizon advertising 30 http://scaryideas.com/content/14836/ http://scaryideas.com/content/14836. http://scaryideas.com/content/14836 http://scaryideas.com/t/14836.jpg SMART : The Truth About Smart (website) 2009-11-27T10:58:57+01:00 SMART advertising 30 http://scaryideas.com/content/14852/ http://scaryideas.com/content/14852. http://scaryideas.com/content/14852 http://scaryideas.com/t/14852.jpg Science World : Quiz show A new spot from Rethink for Vancouver's Science World stars the world's most single-minded game show contestant. Did you know what your brain is made of? Yes? You should go on a game show! 2009-11-29T16:21:49+01:00 Science World advertising 30 http://scaryideas.com/content/14853/ http://scaryideas.com/content/14853. http://scaryideas.com/content/14853 http://scaryideas.com/t/14853.jpg Science World : Ice creamy goodness Rethink's newest spot for Vancouver's Science World treats us to some octogenarian eye candy. Shot in a real-life hernia hospital (sexy!), it teaches us all how to love. And some science. 2009-11-29T16:23:01+01:00 Science World advertising 30 http://scaryideas.com/content/14854/ http://scaryideas.com/content/14854. http://scaryideas.com/content/14854 http://scaryideas.com/t/14854.jpg 10-11 grocery store : Always open 10-11 Always open 2009-11-29T16:25:01+01:00 10-11 grocery store advertising 30 http://scaryideas.com/content/14862/ http://scaryideas.com/content/14862. http://scaryideas.com/content/14862 http://scaryideas.com/t/14862.jpg Carbon Fighters : Integrated campaign Join the carbon fighters. There are many simple gestures to fight for the environment in your daily life at the office: turn off the light when you leave, maintain a low temperature in your office, don't let your battery charger plugged... Find your way to kill carbon dioxide and joing the club. carbonfighters.org 2009-11-29T16:33:42+01:00 Carbon Fighters advertising 30 http://scaryideas.com/content/17582/ http://scaryideas.com/content/17582. http://scaryideas.com/content/17582 http://scaryideas.com/t/17582.jpg Acura : Excuses Tube Amp 2010-05-11T10:47:16+02:00 Acura advertising 30 http://scaryideas.com/content/15193/ http://scaryideas.com/content/15193. http://scaryideas.com/content/15193 http://scaryideas.com/t/15193.jpg U.S. Cellular : Snow 2009-12-16T21:40:27+01:00 U.S. Cellular advertising 30 http://scaryideas.com/content/15194/ http://scaryideas.com/content/15194. http://scaryideas.com/content/15194 http://scaryideas.com/t/15194.jpg LL Bean : Snow Motion LA-based special effects and finishing boutique Arsenal FX recently lent its talents to a pair of snow-themed spots, each with its own take on holiday fun: "Snow Motion," for L.L. Bean via GSD&M, captures the crisp, fresh beauty of a winter day, as a family engages in sledding, snowball fights, and more. The visual treatment of the action underscores the message that every moment counts. So does every penny, something L.L. Bean understands, as it provides rewards to its customers this holiday season. Work by Arsenal FX included secondary color correction and graphics placement. We transition from day to night with a second wintry spot from Arsenal FX. The company follows up on its previous work for U.S. Cellular ("Crayon") and Publicis & Hal Riney with "Snow." In this romantic and fanciful allegory about staying connected, a couple seizes the perfect opportunity to create snow angels side by side. Snow replication, graphic placement, secondary color correction, and background compositing are among the contributions from Arsenal FX that help bring these snow angels down to earth. 2009-12-16T21:41:47+01:00 LL Bean advertising 30 http://scaryideas.com/content/14878/ http://scaryideas.com/content/14878. http://scaryideas.com/content/14878 http://scaryideas.com/t/14878.jpg Peugeot : Peugeot 5008 - Doors �Two weeks� was written and performed by Grizzly Bear (Christopher Bear, Ed Drostee, Daniel Rossen and Chris Taylor), and recorded with Warp Records, published by French Fried Music. The track�s use was produced for the commercial by BETC Music, by supervisor Christophe Caurret. Talent in the Doors commercial were Jason Beaudoin (father), Shauna Johannes (mother), Russ Gresiuk (teenage boy), Keenan Shick (younger boy), Elene and Niya Middleton (twin girls), Adam Abrams (hot dog seller), Sandy Silver (tourist), Caara Cridland (contortionist) and Bernard Amsellem (clown). 2009-11-30T13:22:07+01:00 Peugeot advertising 30 http://scaryideas.com/content/14879/ http://scaryideas.com/content/14879. http://scaryideas.com/content/14879 http://scaryideas.com/t/14879.jpg Ford : Ford Focus - Light graffiti Two light beams are attracted to the Ford Focus. As the vehicle drives through the city streets, the light beams playfully interact with it and transform into light graffiti figures of Marilyn Monroe, Paparazzi and hitchhikers who try to attract the attention of the Focus. Shot in Portugal, the film uses the theme of how we all like to attract a little attention and continues the story of Ford kinetic Design. 2009-11-30T14:39:28+01:00 Ford advertising 30 http://scaryideas.com/content/14886/ http://scaryideas.com/content/14886. http://scaryideas.com/content/14886 http://scaryideas.com/t/14886.jpg SIDA Project : World AIDS Day "GOING ALL THE WAY" THE SONG BY "SDIA" THAT INFECTED THE COUNTRY IS THE CAMPAIGN FOR "WORLD AIDS DAY" "SDIA" is "AIDS" spelled backwards See how easy it is to infect the country: Hundreds of thousands of people heard the song played on all the Radio Stations in the country without knowing it is the Aids Task Force campaign. Last night the CEO of the Aids Task Force, Jonathan Karni, unveiled this year's campaign for the "World Aids Day": The "SDIA PROJECT". The project which launched 6 weeks ago was based on a song called "Going all the way", about a girl with easy virtue, created by an unknown band called "SDIA". The song which was released to all the Radio Stations in the country and was meant to spread and reach as many people as possible, set out to prove one point only: See how easy it is to get infected. Get tested! �And the campaign, which started on all the radio stations in the country, proved that point: � The SDIA song was broadcast so often, that if you summed up all broadcasts of the song � it would make for more than 5 consecutive hours of broadcast! � Millions of shekels worth of free exposure. � Three weeks into the campaign, SDIA was ranking #4 on the National "Music Hit List" published by Yedioth Ahronoth (the country's leading daily newspaper). The increasing popularity of the song led to some great collaboration, while still keeping the story a secret from the general public: � The "Going all the way" ringtone ranked 9th on Cellcom's "Most Downloaded Ringtones" list (Israel's largest cellular operator) and was featured on the front page of the "orange music" portal. � The "Going all the way" song was chosen as the soundtrack for a Nokia online banner campaign promoting their new music-playing handset. There alone, it was played over 80.000 times. � More than 300 coffee-shops and restaurants played the song once every hour for an entire month (via YCD Company) and generated more than 150.000 exposures at hotspots around the country�and counting. � The "Big Brother" show decided to use the song as its "wake-up" theme last Saturday. http://www.youtube.com/watch?v=2coQWOrY79Q � The song made it to the "Guy Pines Show", the most important Entertainment show in the country. � The song is on its way to MTV Europe and will be broadcast starting on World Aids Day. Like last year, radio has played a central role in getting this year's "World Aids Day" project out and the wheels rolling. The "SDIA PROJECT" which is the follow up project of last year's "Doubt" Radio Event (that also marked the "World Aids Day"), shows the strength radio and music have to spread and reach people everywhere, well beyond the borders of radio. To date, "SDIA" has spread and infected a huge number of people, using nothing but a song. People never saw it coming. 2009-12-01T10:22:29+01:00 SIDA Project advertising 30 http://scaryideas.com/content/14888/ http://scaryideas.com/content/14888. http://scaryideas.com/content/14888 http://scaryideas.com/t/14888.jpg United States Air Force : Csar 2009-12-01T10:48:54+01:00 United States Air Force advertising 30 http://scaryideas.com/content/14889/ http://scaryideas.com/content/14889. http://scaryideas.com/content/14889 http://scaryideas.com/t/14889.jpg DaKino International Film Festival : DaKino Film Festival 2009-12-01T10:50:25+01:00 DaKino International Film Festival advertising 30 http://scaryideas.com/content/14890/ http://scaryideas.com/content/14890. http://scaryideas.com/content/14890 http://scaryideas.com/t/14890.jpg Richner : Grinder 2009-12-01T10:51:16+01:00 Richner advertising 30 http://scaryideas.com/content/14891/ http://scaryideas.com/content/14891. http://scaryideas.com/content/14891 http://scaryideas.com/t/14891.jpg Richner : Bathroom 2009-12-01T10:52:44+01:00 Richner advertising 30 http://scaryideas.com/content/14892/ http://scaryideas.com/content/14892. http://scaryideas.com/content/14892 http://scaryideas.com/t/14892.jpg Richner : Freezer 2009-12-01T10:53:22+01:00 Richner advertising 30 http://scaryideas.com/content/14914/ http://scaryideas.com/content/14914. http://scaryideas.com/content/14914 http://scaryideas.com/t/14914.jpg Boost Mobile : Blow Dryer Take a peek at Boost Mobile�s first-ever stop motion animation spot and latest installment in the Unwronged campaign featuring Mrs. Claus and her �snowy friend� spending some �quality time� together (wink, wink!). 2009-12-02T11:00:26+01:00 Boost Mobile advertising 30 http://scaryideas.com/content/14915/ http://scaryideas.com/content/14915. http://scaryideas.com/content/14915 http://scaryideas.com/t/14915.jpg Sabritas Foundation : Destiny Is Not Written - 1 2009-12-02T11:01:16+01:00 Sabritas Foundation advertising 30 http://scaryideas.com/content/14916/ http://scaryideas.com/content/14916. http://scaryideas.com/content/14916 http://scaryideas.com/t/14916.jpg Sabritas Foundation : Destiny Is Not Written - 2 2009-12-02T11:01:43+01:00 Sabritas Foundation advertising 30 http://scaryideas.com/content/14917/ http://scaryideas.com/content/14917. http://scaryideas.com/content/14917 http://scaryideas.com/t/14917.jpg Sabritas Foundation : Destiny Is Not Written - 3 2009-12-02T11:02:13+01:00 Sabritas Foundation advertising 30 http://scaryideas.com/content/14922/ http://scaryideas.com/content/14922. http://scaryideas.com/content/14922 http://scaryideas.com/t/14922.jpg American Express : My Life, My Card - Collette Dinnigan 2009-12-02T16:02:06+01:00 American Express advertising 30 http://scaryideas.com/content/14923/ http://scaryideas.com/content/14923. http://scaryideas.com/content/14923 http://scaryideas.com/t/14923.jpg GAP : Sprize - Loyalty Program Launch Introducing Sprize�. Shopping turned on its head. Gap is literally turning shopping on its head with the Vancouver launch of a new loyalty program. Called Sprize�, the program, which is a retailing first, allows shoppers to buy clothing at full price and receive automatic credits should it go on sale any time in the following 45 days. �We�re taking away the frustration and worry over buying a product at full price, and then seeing the price drop soon afterwards,� said Marka Hansen, president of Gap Brand North America, in a release. �Sprize will give our customers the confidence and instant gratification of buying what they want when they want it.� 2009-12-02T16:04:08+01:00 GAP advertising 30 http://scaryideas.com/content/14927/ http://scaryideas.com/content/14927. http://scaryideas.com/content/14927 http://scaryideas.com/t/14927.jpg Conn-X : The Magician 2009-12-03T03:18:12+01:00 Conn-X advertising 30 http://scaryideas.com/content/14937/ http://scaryideas.com/content/14937. http://scaryideas.com/content/14937 http://scaryideas.com/t/14937.jpg Palm Pixi : Pass the Pixi 2009-12-03T16:12:48+01:00 Palm Pixi advertising 30 http://scaryideas.com/content/14938/ http://scaryideas.com/content/14938. http://scaryideas.com/content/14938 http://scaryideas.com/t/14938.jpg Vittel : Moving Both Bergeron and Ozannat have been working in established production companies in Paris, including Wanda, Gang Films and La Pac, for more than ten years. Henry de Czar opened its doors in Paris last month, producing television commercials, music videos and digital content. Their first campaign, for Vittel via Ogilvy & Mather, Paris, just began airing in France. Launching Henry de Czar happened very quickly. Although Bergeron and Ozannat had been working in the same market for many years, they first met in July of this year, discussed opening a production company in September and opened Henry de Czar in November. �It all comes down to what we consider to be perfect timing,� says Bergeron. �It was the timing of us meeting and the timing of us being able to bring on directors with whom we�ve had relationships with for years.� Continues Bergeron. �We also bring with us our knowledge of the French market,� adds Ozannat. �We know most of the key people in the agencies and between the two of us we have produced a lot.� Continued Bergeron. �For us the next logical step in our careers was opening our own shop, with directors we know for many years and with whom we have great relationships,� adds Ozannat. Most of the directors on the Henry de Czar roster are directors that both Bergeron and Ozannat have been working with for many years and whose reels they have developed in the French market. �The directors are the soul of our company,� says Bergeron. �They are all based nearby � Amsterdam, Brussels - only one hour from Paris.� Although Henry de Czar represents Czar Belgium�s and Dutch�s directors, Henry de Czar is an independent company. �Our sense of timing also applies to our relationship with Czar,� says Ozannat. �Czar has had great success with their Belgium, Amsterdam and German offices and opening Henry de Czar now brings the name into the French market.� �But we also want to extend our roster,� adds Bergeron, �without becoming too big, to attract more directorial talent. Including French of course.� 2009-12-03T16:14:26+01:00 Vittel advertising 30 http://scaryideas.com/content/14939/ http://scaryideas.com/content/14939. http://scaryideas.com/content/14939 http://scaryideas.com/t/14939.jpg Vittel : Ski Both Bergeron and Ozannat have been working in established production companies in Paris, including Wanda, Gang Films and La Pac, for more than ten years. Henry de Czar opened its doors in Paris last month, producing television commercials, music videos and digital content. Their first campaign, for Vittel via Ogilvy & Mather, Paris, just began airing in France. Launching Henry de Czar happened very quickly. Although Bergeron and Ozannat had been working in the same market for many years, they first met in July of this year, discussed opening a production company in September and opened Henry de Czar in November. �It all comes down to what we consider to be perfect timing,� says Bergeron. �It was the timing of us meeting and the timing of us being able to bring on directors with whom we�ve had relationships with for years.� Continues Bergeron. �We also bring with us our knowledge of the French market,� adds Ozannat. �We know most of the key people in the agencies and between the two of us we have produced a lot.� Continued Bergeron. �For us the next logical step in our careers was opening our own shop, with directors we know for many years and with whom we have great relationships,� adds Ozannat. Most of the directors on the Henry de Czar roster are directors that both Bergeron and Ozannat have been working with for many years and whose reels they have developed in the French market. �The directors are the soul of our company,� says Bergeron. �They are all based nearby � Amsterdam, Brussels - only one hour from Paris.� Although Henry de Czar represents Czar Belgium�s and Dutch�s directors, Henry de Czar is an independent company. �Our sense of timing also applies to our relationship with Czar,� says Ozannat. �Czar has had great success with their Belgium, Amsterdam and German offices and opening Henry de Czar now brings the name into the French market.� �But we also want to extend our roster,� adds Bergeron, �without becoming too big, to attract more directorial talent. Including French of course.� 2009-12-03T16:16:24+01:00 Vittel advertising 30 http://scaryideas.com/content/14940/ http://scaryideas.com/content/14940. http://scaryideas.com/content/14940 http://scaryideas.com/t/14940.jpg Vittel : Horse Riding Both Bergeron and Ozannat have been working in established production companies in Paris, including Wanda, Gang Films and La Pac, for more than ten years. Henry de Czar opened its doors in Paris last month, producing television commercials, music videos and digital content. Their first campaign, for Vittel via Ogilvy & Mather, Paris, just began airing in France. Launching Henry de Czar happened very quickly. Although Bergeron and Ozannat had been working in the same market for many years, they first met in July of this year, discussed opening a production company in September and opened Henry de Czar in November. �It all comes down to what we consider to be perfect timing,� says Bergeron. �It was the timing of us meeting and the timing of us being able to bring on directors with whom we�ve had relationships with for years.� Continues Bergeron. �We also bring with us our knowledge of the French market,� adds Ozannat. �We know most of the key people in the agencies and between the two of us we have produced a lot.� Continued Bergeron. �For us the next logical step in our careers was opening our own shop, with directors we know for many years and with whom we have great relationships,� adds Ozannat. Most of the directors on the Henry de Czar roster are directors that both Bergeron and Ozannat have been working with for many years and whose reels they have developed in the French market. �The directors are the soul of our company,� says Bergeron. �They are all based nearby � Amsterdam, Brussels - only one hour from Paris.� Although Henry de Czar represents Czar Belgium�s and Dutch�s directors, Henry de Czar is an independent company. �Our sense of timing also applies to our relationship with Czar,� says Ozannat. �Czar has had great success with their Belgium, Amsterdam and German offices and opening Henry de Czar now brings the name into the French market.� �But we also want to extend our roster,� adds Bergeron, �without becoming too big, to attract more directorial talent. Including French of course.� 2009-12-03T16:17:57+01:00 Vittel advertising 30 http://scaryideas.com/content/14941/ http://scaryideas.com/content/14941. http://scaryideas.com/content/14941 http://scaryideas.com/t/14941.jpg Coca-Cola : Bottle Opener 2009-12-03T16:19:41+01:00 Coca-Cola advertising 30 http://scaryideas.com/content/14942/ http://scaryideas.com/content/14942. http://scaryideas.com/content/14942 http://scaryideas.com/t/14942.jpg MySKY HDi : Que Sera Sera 2009-12-03T16:22:16+01:00 MySKY HDi advertising 30 http://scaryideas.com/content/14943/ http://scaryideas.com/content/14943. http://scaryideas.com/content/14943 http://scaryideas.com/t/14943.jpg National Dairy Council Mark : Paul O'Connell 2009-12-03T16:25:39+01:00 National Dairy Council Mark advertising 30 http://scaryideas.com/content/14944/ http://scaryideas.com/content/14944. http://scaryideas.com/content/14944 http://scaryideas.com/t/14944.jpg Jack Daniel's : Jack Daniel's Label Story - Old No. 7 2009-12-03T16:35:44+01:00 Jack Daniel's advertising 30 http://scaryideas.com/content/14949/ http://scaryideas.com/content/14949. http://scaryideas.com/content/14949 http://scaryideas.com/t/14949.jpg Betta Electrical Rentals : TV Rex 2009-12-06T23:58:33+01:00 Betta Electrical Rentals advertising 30 http://scaryideas.com/content/14950/ http://scaryideas.com/content/14950. http://scaryideas.com/content/14950 http://scaryideas.com/t/14950.jpg Nissan : Wheel 2009-12-07T10:32:31+01:00 Nissan advertising 30 http://scaryideas.com/content/14951/ http://scaryideas.com/content/14951. http://scaryideas.com/content/14951 http://scaryideas.com/t/14951.jpg UPS : The UPS Store - A Happy Holiday 2009-12-07T10:29:47+01:00 UPS advertising 30 http://scaryideas.com/content/14952/ http://scaryideas.com/content/14952. http://scaryideas.com/content/14952 http://scaryideas.com/t/14952.jpg Tony Hawk Ride : Carpet The Mill�s CG team has recently completed the eye catching visual effects in the latest Activision commercial for the skateboard game Tony Hawk �Ride�. Directed by Stylewar and produced by Smuggler this ad from agency Droga5 cleverly demonstrates how you can rail grind, kick flip and air walk from the comfort of your living room. 2009-12-07T10:31:09+01:00 Tony Hawk Ride advertising 30 http://scaryideas.com/content/14954/ http://scaryideas.com/content/14954. http://scaryideas.com/content/14954 http://scaryideas.com/t/14954.jpg AT&T : Piano 2009-12-07T10:33:00+01:00 AT&T advertising 30 http://scaryideas.com/content/14955/ http://scaryideas.com/content/14955. http://scaryideas.com/content/14955 http://scaryideas.com/t/14955.jpg Instant Scratch-Its : Workshop 2009-12-07T00:06:51+01:00 Instant Scratch-Its advertising 30 http://scaryideas.com/content/14959/ http://scaryideas.com/content/14959. http://scaryideas.com/content/14959 http://scaryideas.com/t/14959.jpg Oregon Lottery Playtime : 500 Watt 2009-12-07T00:11:56+01:00 Oregon Lottery Playtime advertising 30 http://scaryideas.com/content/14960/ http://scaryideas.com/content/14960. http://scaryideas.com/content/14960 http://scaryideas.com/t/14960.jpg Oregon Lottery Playtime : Mashed potato beard 2009-12-07T00:12:56+01:00 Oregon Lottery Playtime advertising 30 http://scaryideas.com/content/14961/ http://scaryideas.com/content/14961. http://scaryideas.com/content/14961 http://scaryideas.com/t/14961.jpg Liga Contra el Cancer : Fingerman Liga Contra el Cancer (Breast Cancer Detection) 2009-12-07T00:14:43+01:00 Liga Contra el Cancer advertising 30 http://scaryideas.com/content/14962/ http://scaryideas.com/content/14962. http://scaryideas.com/content/14962 http://scaryideas.com/t/14962.jpg Liga Contra el Cancer : Folding Liga Contra el Cancer (Breast Cancer Detection) 2009-12-07T00:15:37+01:00 Liga Contra el Cancer advertising 30 http://scaryideas.com/content/14963/ http://scaryideas.com/content/14963. http://scaryideas.com/content/14963 http://scaryideas.com/t/14963.jpg Liga Contra el Cancer : For Elise Liga Contra el Cancer (Breast Cancer Detection) 2009-12-07T00:16:19+01:00 Liga Contra el Cancer advertising 30 http://scaryideas.com/content/14964/ http://scaryideas.com/content/14964. http://scaryideas.com/content/14964 http://scaryideas.com/t/14964.jpg Michelin : Saddest road 2009-12-07T10:34:47+01:00 Michelin advertising 30 http://scaryideas.com/content/14968/ http://scaryideas.com/content/14968. http://scaryideas.com/content/14968 http://scaryideas.com/t/14968.jpg Tetra Pak : Raw Materials 2009-12-07T10:35:57+01:00 Tetra Pak advertising 30 http://scaryideas.com/content/14978/ http://scaryideas.com/content/14978. http://scaryideas.com/content/14978 http://scaryideas.com/t/14978.jpg Carlsberg : The Secret 2009-12-07T10:52:46+01:00 Carlsberg advertising 30 http://scaryideas.com/content/17581/ http://scaryideas.com/content/17581. http://scaryideas.com/content/17581 http://scaryideas.com/t/17581.jpg Acura : Excuses Pool Table 2010-05-11T10:46:33+02:00 Acura advertising 30 http://scaryideas.com/content/14979/ http://scaryideas.com/content/14979. http://scaryideas.com/content/14979 http://scaryideas.com/t/14979.jpg LG : Angry (Give it a pounder) 2009-12-07T10:53:49+01:00 LG advertising 30 http://scaryideas.com/content/14980/ http://scaryideas.com/content/14980. http://scaryideas.com/content/14980 http://scaryideas.com/t/14980.jpg LG : Catfight (Give it a pounder) 2009-12-07T10:54:28+01:00 LG advertising 30 http://scaryideas.com/content/14981/ http://scaryideas.com/content/14981. http://scaryideas.com/content/14981 http://scaryideas.com/t/14981.jpg LG : Locker Room (Give it a pounder) 2009-12-07T10:55:05+01:00 LG advertising 30 http://scaryideas.com/content/14982/ http://scaryideas.com/content/14982. http://scaryideas.com/content/14982 http://scaryideas.com/t/14982.jpg LG : Unicorn (Give it a pounder) 2009-12-07T10:55:49+01:00 LG advertising 30 http://scaryideas.com/content/14986/ http://scaryideas.com/content/14986. http://scaryideas.com/content/14986 http://scaryideas.com/t/14986.jpg Emirates Airlines : Emirates ICE on Movie Theater Ambient realized within a movie theatre. 2009-12-07T14:41:01+01:00 Emirates Airlines advertising 30 http://scaryideas.com/content/14987/ http://scaryideas.com/content/14987. http://scaryideas.com/content/14987 http://scaryideas.com/t/14987.jpg 361 Degrees : Archery 2009-12-07T14:48:29+01:00 361 Degrees advertising 30 http://scaryideas.com/content/14988/ http://scaryideas.com/content/14988. http://scaryideas.com/content/14988 http://scaryideas.com/t/14988.jpg 361 Degrees : Kabbadi 2009-12-07T14:49:04+01:00 361 Degrees advertising 30 http://scaryideas.com/content/14989/ http://scaryideas.com/content/14989. http://scaryideas.com/content/14989 http://scaryideas.com/t/14989.jpg 361 Degrees : Marathon 2009-12-07T14:49:48+01:00 361 Degrees advertising 30 http://scaryideas.com/content/14990/ http://scaryideas.com/content/14990. http://scaryideas.com/content/14990 http://scaryideas.com/t/14990.jpg 361 Degrees : Tae-Kwon Do 2009-12-07T14:50:24+01:00 361 Degrees advertising 30 http://scaryideas.com/content/14991/ http://scaryideas.com/content/14991. http://scaryideas.com/content/14991 http://scaryideas.com/t/14991.jpg 361 Degrees : Weightlifter 2009-12-07T14:51:02+01:00 361 Degrees advertising 30 http://scaryideas.com/content/14992/ http://scaryideas.com/content/14992. http://scaryideas.com/content/14992 http://scaryideas.com/t/14992.jpg Victoria's Secret : One Gift. A Thousand Fantasies A famous Hollywood film director and producer Michael Bay (known for making movies like Armageddon, The Rock, Pearl Harbor, Bad Boys, Bad Boys II, Transformers, Transformers: Revenge of the Fallen) has created a TV commercial for Victoria�s Secret. This premiered during the Victoria's Secret Fashion Show on 12.2.09. Includes a lot of things Michael Bay is known for, including a helicopter and of course, explosions. 2009-12-17T10:21:14+01:00 Victoria's Secret advertising 30 http://scaryideas.com/content/15008/ http://scaryideas.com/content/15008. http://scaryideas.com/content/15008 http://scaryideas.com/t/15008.jpg Orangina Red : Bloody 2009-12-08T20:27:06+01:00 Orangina Red advertising 30 http://scaryideas.com/content/15009/ http://scaryideas.com/content/15009. http://scaryideas.com/content/15009 http://scaryideas.com/t/15009.jpg Hopenhagen Climate Change Conference : Together 2009-12-09T10:41:38+01:00 Hopenhagen Climate Change Conference advertising 30 http://scaryideas.com/content/15013/ http://scaryideas.com/content/15013. http://scaryideas.com/content/15013 http://scaryideas.com/t/15013.jpg Mazda : What's inside Rhino CD Vico Sharabani recently collaborated with director Jason Smith of Industry on an elegant new :30 for Mazda via Doner, Detroit. Sharabani supervised the planning, shoot and post work for all VFX, with a special focus on a detailed pre-vis to streamline the spot's creation as much as possible. The setting of What's Inside is a high-tech garage where a MAZDA3 is partially deconstructed then seamlessly reassembled into a MAZDA5. As the crew of mechanics and machines finish their job, the vehicle is boarded by a family who drives the new MAZDA5 out of frame. While the spot appears to be totally live action, it is really a seamless mix of CG and in-camera footage blended to show off both the interior and exterior of Mazda5."Both Doner and Jason Smith were outstanding creative partners," noted Sharabani. "They understood that making the natural flow work would require major `Frankenstein-type' surgery, and their insight and willingness to adapt were refreshing. We used multiple layers in post to fully integrate a complex composite, a process that was considerably easier than it could have been, since we took care of as many details as possible in pre-vis." In order to exactly fulfill the director's and the agency's vision, Sharabani invested an incredible amount of time in pre-vis to determine which elements should be created with CG and which should be made with more traditional methods. The high tech garage, for example, with its stainless steel cylinders, light fixtures, shelves, and flatscreen monitors, is built of real props, while the ceiling, which retracts to allow a giant claw to descend and remove the car's entire body, is CG. 2009-12-10T11:48:19+01:00 Mazda advertising 30 http://scaryideas.com/content/15014/ http://scaryideas.com/content/15014. http://scaryideas.com/content/15014 http://scaryideas.com/t/15014.jpg Mitsubishi : Mitsubishi Outlander - Invisible 2010-02-02T10:46:15+01:00 Mitsubishi advertising 30 http://scaryideas.com/content/15018/ http://scaryideas.com/content/15018. http://scaryideas.com/content/15018 http://scaryideas.com/t/15018.jpg Philips : Squeaky Clean 2009-12-09T10:52:25+01:00 Philips advertising 30 http://scaryideas.com/content/15030/ http://scaryideas.com/content/15030. http://scaryideas.com/content/15030 http://scaryideas.com/t/15030.jpg V8 : Broken romance 2009-12-10T11:44:12+01:00 V8 advertising 30 http://scaryideas.com/content/15031/ http://scaryideas.com/content/15031. http://scaryideas.com/content/15031 http://scaryideas.com/t/15031.jpg V8 : Bus stop 2009-12-10T11:44:55+01:00 V8 advertising 30 http://scaryideas.com/content/15032/ http://scaryideas.com/content/15032. http://scaryideas.com/content/15032 http://scaryideas.com/t/15032.jpg V8 : Pass the veggies 2009-12-10T11:45:39+01:00 V8 advertising 30 http://scaryideas.com/content/15033/ http://scaryideas.com/content/15033. http://scaryideas.com/content/15033 http://scaryideas.com/t/15033.jpg V8 : Scale 2009-12-10T11:46:22+01:00 V8 advertising 30 http://scaryideas.com/content/17572/ http://scaryideas.com/content/17572. http://scaryideas.com/content/17572 http://scaryideas.com/t/17572.jpg Skittles : Tube sock 2010-05-10T23:55:12+02:00 Skittles advertising 30 http://scaryideas.com/content/15035/ http://scaryideas.com/content/15035. http://scaryideas.com/content/15035 http://scaryideas.com/t/15035.jpg Diners Club International : Arrived We all love to eat, but wouldn't it be great to eat all over the world? Cutters' via DRAFT FCB created a recent spot for Diners Club International and it's both beautiful and delicious. The spot takes you on a first-class, picturesque sensory journey with each shot captivating and evoking cultural experience and exclusivity. Cutters' lead editor Nadav Kurtz states, "The sheer amount of compelling material, with over 30 hours of 35mm, 16mm and Hi-Def footage, was initially daunting. I spent the first week just digesting it all and cutting longer versions. I was initially drawn to the "bigger," more beautiful imagery. But by the second week, it became clear that the spot also needed those simple, intimate human moments. Draft FCB's John Claxton, Kurt Fries and Greg Lederer were, as always, very patient and thoughtful and were committed to giving the footage its due diligence. In this type of spot, there's a moment when the cut achieves a certain harmonious balance and I feel like we captured that." 2009-12-10T12:12:01+01:00 Diners Club International advertising 30 http://scaryideas.com/content/15036/ http://scaryideas.com/content/15036. http://scaryideas.com/content/15036 http://scaryideas.com/t/15036.jpg Motorola : Motorola Dext - Party The film "Party", created for the new Motorola Dext, with MotoBlur technology, by Ogilvy & Mather Brasil/M�xico was directed by Carlao Busato and produced by Margarida Films (Brazil). Playing with false perspectives and using a lot of post-production, the film shows a girl who can write in the sky with an airplane and lift a building from the ground, to bring her friends to the party. 2009-12-10T12:13:35+01:00 Motorola advertising 30 http://scaryideas.com/content/15037/ http://scaryideas.com/content/15037. http://scaryideas.com/content/15037 http://scaryideas.com/t/15037.jpg Nedbank : Street Golf Net#work BBDO, Johannesburg were briefed to create a campaign highlighting Nedbanks involvement in sports development and their continued support of Africa's Major, The Nedbank Golf Challenge. This campaign gave us the opportunity to show that golf is not just an elitist sport and with a company like Nedbank behind young golfers, they can really make things happen. 2009-12-10T12:14:38+01:00 Nedbank advertising 30 http://scaryideas.com/content/15038/ http://scaryideas.com/content/15038. http://scaryideas.com/content/15038 http://scaryideas.com/t/15038.jpg Barnardo's : Turn Around 2009-12-10T12:15:46+01:00 Barnardo's advertising 30 http://scaryideas.com/content/15039/ http://scaryideas.com/content/15039. http://scaryideas.com/content/15039 http://scaryideas.com/t/15039.jpg TAC : The 20th anniversary (Everybody hurts) 2009-12-10T12:16:40+01:00 TAC advertising 30 http://scaryideas.com/content/15041/ http://scaryideas.com/content/15041. http://scaryideas.com/content/15041 http://scaryideas.com/t/15041.jpg Raisin Bran Crunch : Alien 2009-12-10T14:50:10+01:00 Raisin Bran Crunch advertising 30 http://scaryideas.com/content/15042/ http://scaryideas.com/content/15042. http://scaryideas.com/content/15042 http://scaryideas.com/t/15042.jpg Starbucks : Starbucks Love Project (The Beatles All You Need Is Love) http://www.starbucksloveproject.com/ Starbucks is planning a "Global Sing Along" to take place simultaneously around the globe on Monday, December 7. At exactly 8:30 a.m. ET on that day, musicians worldwide will join together in a performance of The Beatles classic "All You Need Is Love." This performance will be live-streamed online at StarbucksLoveProject.com. After the live sing along, anyone will be able to upload their own version of "All You Need Is Love" to the Starbucks Love Project site, with money donated to the Global Fund for each video. This project is the culmination of a partnership between (RED) and Starbucks that started over a year ago. Since that time, seven million daily doses of anti-retroviral AIDS medication have been distributed via the sale of (RED) products through Starbucks. As part of this massive campaign, Starbucks has also partnered with Facebook to spread the message to the online social network's hundreds of millions of users. For the first five times a Facebook user logs on after 12:01 a.m. on Saturday, they will see a Starbucks promotion inviting them to join in the campaign. This is the largest global campaign ever for both Facebook and Starbucks, with the potential to reach a huge percentage of Americans and tens of millions more Internet users around the world. Starbucks also asks users of its Love site to contribute a love drawing to their online gallery. For each drawing added -- up to one million -- Starbucks and (RED) will donate five cents to the Global Fund. 2009-12-10T14:54:38+01:00 Starbucks advertising 30 http://scaryideas.com/content/15043/ http://scaryideas.com/content/15043. http://scaryideas.com/content/15043 http://scaryideas.com/t/15043.jpg Verizon Wireless : Pretty 2009-12-10T14:57:27+01:00 Verizon Wireless advertising 30 http://scaryideas.com/content/15044/ http://scaryideas.com/content/15044. http://scaryideas.com/content/15044 http://scaryideas.com/t/15044.jpg Playstation 3 : Slingshot 2009-12-10T14:58:26+01:00 Playstation 3 advertising 30 http://scaryideas.com/content/15045/ http://scaryideas.com/content/15045. http://scaryideas.com/content/15045 http://scaryideas.com/t/15045.jpg Bramhults : Apelsin to Jos Br�mhults is a small juice company with a big dream. To take the legendary Estonian pop group Apelsin (orange) to the nigerian city of Jos (juice). We travel by bus. And there is a seat left for you. 2009-12-10T14:59:53+01:00 Bramhults advertising 30 http://scaryideas.com/content/15046/ http://scaryideas.com/content/15046. http://scaryideas.com/content/15046 http://scaryideas.com/t/15046.jpg Volkswagen : Volkswagen Bluemotion - Balloons 2009-12-10T18:24:48+01:00 Volkswagen advertising 30 http://scaryideas.com/content/15053/ http://scaryideas.com/content/15053. http://scaryideas.com/content/15053 http://scaryideas.com/t/15053.jpg Pulp Cola : Fraternity 2009-12-10T18:22:28+01:00 Pulp Cola advertising 30 http://scaryideas.com/content/15054/ http://scaryideas.com/content/15054. http://scaryideas.com/content/15054 http://scaryideas.com/t/15054.jpg Pulp Cola : The Jason Brothers 2009-12-10T18:23:21+01:00 Pulp Cola advertising 30 http://scaryideas.com/content/15055/ http://scaryideas.com/content/15055. http://scaryideas.com/content/15055 http://scaryideas.com/t/15055.jpg Orange Gold : Dial Harder (Danny Glover) Orange today announces that Danny Glover will star in the latest Orange Gold Spot advert to run in cinemas across the UK from 11th December. In the final Goldspot in the 2009 series, Danny Glover plays the leading role in the spoof action blockbuster �Dial Hard� created by the fictitious Orange Film Studios that create remakes of Hollywood classics. In the Gold Spot, Danny Glover is in disbelief after a film screening and asks what happened to his original script about a �janitor uncovering corporate corruption.� It soon becomes clear that his film has been radically edited, without his knowledge in post-production and completely renamed with typical Orange Film Studio finesse. The movie is a comedic parody of the first �Die Hard� film, although the plot has been altered to have a mobile theme: villains take hostages in a skyscraper and block out the city�s phone lines but the heroes unsurprisingly come to the rescue and rewire the building so it becomes a �hotline to the cops�. The clip also contains references to �Lethal Weapon�, the movie which established Glover as a much-loved action hero. Glover uses his famous catch-phrase: �I�m too old for this� when asked to perform an action stunt to arrive into the press junket to launch the film. Glover is asked to replicate a stunt from �Die Hard� by smashing a PC through a window and roping himself down to the ground below: �DANNY GLOVER: �Well, I�m not doing the press junket� They walk around the corner and see a rope tied to a seat. The rope leads out the window. They stop in their tracks. MR DRESDEN: �The media are waiting just below us. Thought you could rope down and smash through the window.� ELIOT demonstrates how the rope is used. DANNY GLOVER (walking out of the room): I�m too old for this...� They get into the lift.� In the lift, Elliot carries a model skyscraper with an in-built mobile phone. When the skyscraper is opened, the handset lights up and a deep, voice booms out: �DIAL HARD�. Elliot presents the mobile phone to Danny Glover urging him to make a call to his agents and he retaliates in disgust: �I�m not calling anyone on that thing.� The advert includes blatant Orange plugs for comic effect. For instance, Elliot carries a large, cumbersome billboard with a large picture of Danny Glover. The text on the board is a play on Orange�s �I AM� marketing campaign: �I AM Danny Glover I AM gonna make one big call� When the characters exit the lift, Mr. Dresden forces Danny Glover to attend the press conference by pushing him through a glass window. Glover regains his composure, brushes off the glass and gives the press a radiant smile and Mr. Dresden introduces him to the crowd. The clip ends with Mr. Dresden saying: �He�s not too old to bust some chops and call the cops!� By starring in an Orange Gold Spot, created by Fallon, Glover is joining an elite club of Hollywood stars who have entertained UK cinema audiences in the mobile ads. Other recent stars to have featured in the latest Goldspot series include Sigourney Weaver and Juliet Lewis. Spencer McHugh, Brand Director for Orange UK says: �The Goldspot has become part of the cinema going experience in recent years and this iconic advertising continues to be enjoyed by millions of film goers contributing to us being the No1 brand associated with film.� Orange has held the prestigious 65 second slot or �Gold Spot� since 2000, and this latest advert is the 24th in the series. 2009-12-10T18:24:29+01:00 Orange Gold advertising 30 http://scaryideas.com/content/15056/ http://scaryideas.com/content/15056. http://scaryideas.com/content/15056 http://scaryideas.com/t/15056.jpg The Victorian Department of Primary Industries : Current Affairs The Victorian Department of Primary Industries wanted to teach children about its Future Energy policy. An unusual but intriguing request. So, we took to creating two 4-minute animations that explained the entire of the strategy in a way that entertained their vote-weilding parents while keeping the kids' eyeballs glued to the screen. It was then played in a specially-designed theatre during the Melbourne Royal Show, released online and was developed into two children's books featuring the same characters from the animations. 2009-12-11T10:22:56+01:00 The Victorian Department of Primary Industries advertising 30 http://scaryideas.com/content/15057/ http://scaryideas.com/content/15057. http://scaryideas.com/content/15057 http://scaryideas.com/t/15057.jpg The Victorian Department of Primary Industries : Farmerama The Victorian Department of Primary Industries wanted to teach children about its Future Energy policy. An unusual but intriguing request. So, we took to creating two 4-minute animations that explained the entire of the strategy in a way that entertained their vote-weilding parents while keeping the kids' eyeballs glued to the screen. It was then played in a specially-designed theatre during the Melbourne Royal Show, released online and was developed into two children's books featuring the same characters from the animations. 2009-12-11T10:24:09+01:00 The Victorian Department of Primary Industries advertising 30 http://scaryideas.com/content/15075/ http://scaryideas.com/content/15075. http://scaryideas.com/content/15075 http://scaryideas.com/t/15075.jpg MasterCard : Right to Play Priceless Modeled by a team of socially committed Canadian athletes from a wide range of sports, Roots will present, for the first time, its Canada Collection By Roots. A portion of proceeds from all purchases of the collection will benefit Right To Play, the Canadian-based humanitarian organization that improves the lives of children around the world suffering from war, poverty, and disease. Almost 700,000 children in 23 countries benefit from Right To Play programs each week. The Canada Collection by Roots will be sold in all Roots stores in Canada starting Nov. 6 and will be the focus of a major MasterCard TV ad campaign. Filmed in Africa, the commercial highlights the organizations work and explains how it will benefit from the Canada Collection By Roots. 2009-12-11T10:41:52+01:00 MasterCard advertising 30 http://scaryideas.com/content/15078/ http://scaryideas.com/content/15078. http://scaryideas.com/content/15078 http://scaryideas.com/t/15078.jpg GM : GMC Sierra - Rock 2009-12-11T14:43:06+01:00 GM advertising 30 http://scaryideas.com/content/15079/ http://scaryideas.com/content/15079. http://scaryideas.com/content/15079 http://scaryideas.com/t/15079.jpg Lincoln : Lincoln MKS - Drive JSM CD/EP Joel Simon led a team of composers in the creation of lively soundtracks complementing the action in four new spots via UniWorld promoting the Lincoln MKS luxury vehicle. The series of :15s, created in specifically for UniWorld, showcase JSM's ability to enliven even the most limited action sequences with an original score.Drive stars a smiling woman piloting her MKS through rolling, verdant terrain. A funky, upbeat track accompanies the action as the driver accelerates using the car's environmentally friendly yet powerful EcoBoost technology.Go also promotes EcoBoost, as a determined man uses the system to accelerate from the gloom of a rainstorm to the sunshine of open countryside. The music perfectly complements the transition from dark to light, shifting from a slightly menacing beat to a lilting, whimsical tune by the final sun-soaked beach scene.Play, shot almost entirely in the car's interior, stars a man in lighthearted awe of the MKS's Active Park Assist, which parallel parks the Lincoln without human assistance. A playful tune synchs joyously with the motions of the smiling driver, who appears to be dancing with the steering wheel as it backs the car into its space. Stay features the voice-activated navigation system, and introduces a driver stalled in a traffic jam who calls out to the system, and, with new directions, heads off on the open road. A subdued, carefree beat evokes the ease of the new technology and the relaxed element that it introduces to the man's life. "The challenge here was to make meaningful soundtracks for :15s; trying to capture the exact mood of each spot in a very short spot," noted Simon. "UniWorld was extremely cooperative in sharing fully at each phase of the creative process so we could really fine tune each score to the spot's message." 2009-12-11T14:46:35+01:00 Lincoln advertising 30 http://scaryideas.com/content/15080/ http://scaryideas.com/content/15080. http://scaryideas.com/content/15080 http://scaryideas.com/t/15080.jpg Acura : Airbag Bicoastal Park Pictures director Joaquin Baca-Asay breathes a sigh of relief into the new :30 "Airbag" for Acura out of RPA, Santa Monica. The visual spot features a deployed airbag slowly deflating back inside the wheel of a car, accentuating the outstanding safety feature in all Acura vehicles. 2009-12-11T14:48:05+01:00 Acura advertising 30 http://scaryideas.com/content/15081/ http://scaryideas.com/content/15081. http://scaryideas.com/content/15081 http://scaryideas.com/t/15081.jpg Drambuie : 250 years in a 30 seconds The global TV and print ad, by SapientNitro, marks the conclusion of a three-year rejuvenation strategy. The brand is looking to expand its focus from the after-dinner liqueur market towards a younger audience. In the ad, a Scottish man is seen running through the Highlands in 1745, to recreate Bonnie Prince Charlie's flight from Culloden in 1746. As the figure continues to run, the landscape around him changes to mark the progression of time, and he finally emerges in a modern city. The ad finishes with the endline, �A recipe unchanged since 1745. The Spirit Lives On'. �The aim of the marketing campaign is to leverage the bottle re-launch to reinforce our brand values across key territories and position the product as a credible mixable spirit, helping to reach a younger audience whilst reassuring existing consumers that the bottle change doesn't mean the product has changed,' said Miranda Rennie, marketing director at Drambuie. 2009-12-11T14:49:30+01:00 Drambuie advertising 30 http://scaryideas.com/content/15082/ http://scaryideas.com/content/15082. http://scaryideas.com/content/15082 http://scaryideas.com/t/15082.jpg Crazy Domains : Pammy (Pamela Anderson) The Brand Agency, Perth has put to air a new spot for Crazy Domains that features baywatch goddess and arguably the most famous blonde on the planet, Pamela Anderson. 2009-12-11T14:50:48+01:00 Crazy Domains advertising 30 http://scaryideas.com/content/15083/ http://scaryideas.com/content/15083. http://scaryideas.com/content/15083 http://scaryideas.com/t/15083.jpg Reebok : Black & White 2009-12-11T14:51:35+01:00 Reebok advertising 30 http://scaryideas.com/content/15096/ http://scaryideas.com/content/15096. http://scaryideas.com/content/15096 http://scaryideas.com/t/15096.jpg Dell : Ready to Go 2009-12-12T18:18:43+01:00 Dell advertising 30 http://scaryideas.com/content/15118/ http://scaryideas.com/content/15118. http://scaryideas.com/content/15118 http://scaryideas.com/t/15118.jpg Poolhouse : Dogbook iPhone Application 2009-12-14T10:42:34+01:00 Poolhouse advertising 30 http://scaryideas.com/content/15129/ http://scaryideas.com/content/15129. http://scaryideas.com/content/15129 http://scaryideas.com/t/15129.jpg Elmex : Bowling ball 2009-12-14T12:32:09+01:00 Elmex advertising 30 http://scaryideas.com/content/15131/ http://scaryideas.com/content/15131. http://scaryideas.com/content/15131 http://scaryideas.com/t/15131.jpg Tres Jolie : Interrogation In an interrogation room, a tough guy has a little surprise waiting for him. Torn between conscience and lust, he (of course) opts for the latter. 2009-12-14T15:04:11+01:00 Tres Jolie advertising 30 http://scaryideas.com/content/17579/ http://scaryideas.com/content/17579. http://scaryideas.com/content/17579 http://scaryideas.com/t/17579.jpg AMP Energy Juice : Soft Serve Robot You can also visit the AMP Energy Canada Facebook page: http://www.facebook.com/AMPenergycanada and YouTube Channel: http://www.youtube.com/user/AMPEnergyCanada 2010-05-11T00:12:15+02:00 AMP Energy Juice advertising 30 http://scaryideas.com/content/15136/ http://scaryideas.com/content/15136. http://scaryideas.com/content/15136 http://scaryideas.com/t/15136.jpg EA Sports : Keepie Uppie Challenge Wieden+Kennedy Amsterdam launch the EA SPORTS FIFA10 viral Blindfolded Keepie Uppie Challenge, a call to action for football fans and gamers the world over. Football stars Benzema, Walcott, Mandanda, Cahill, Lewandoski, Chellini, Dzudzsak, Schweinsteiger, Ivanschitz and even Xavi struggle to show their pro skills, leaving Ronaldinho to dominate, and set down the gauntlet. With EA SPORTS FIFA EARTH showing over 100 million online matches played to date in FIFA10, during a heated start to the football season, and World Cup qualification drama dominating the press, the content offers a more playful side of the global sport. A reminder that football pros, football fans, and football gamers are all created equal. However big football gets, at its core, it�s the most fun and democratic sport in the world. The EA SPORTS Blindfolded Keepie Uppie Challenge is hosted on a dedicated You Tube Channel encouraging viewers to respond to the challenge with their own personal attempts. Account Director, Alex Bennett Grant explains: �FIFA10 launched as the fastest selling sports game in history and has also become the best selling title in the 27-year history of EA SPORTS. The intensity and emotion of football can be pretty heavy and with this portion of the campaign we want to show the more playful side of FIFA10 and football in general. It levels the playing field for everyone by giving them an opportunity to get involved in the campaign and potentially do better than some of the best football players in the world�. http://www.youtube.com/blindkeepieuppie The EA SPORTS Blindfolded Keepie Uppie Challenge is a part of the FIFA10 �How Big Can Football Get?� integrated campaign including digital, print, and broadcast. The campaign was created by Wieden+Kennedy Amsterdam. Creative Directors Edu Pou and Joakim Borgstr�m, Producers Elizabeth Dwyer, Cat Renolds, Copywriter Rick Chant, Art Directors Barney Hobson, Camera and Editing Sanne Van Hecke, Executive Creative Directors John Norman and Jeff Kling, Strategic Planner Jonas Vail, Account Team Jesse Long, Alex Bennett Grant, Frederic Point and Business Affairs, Barrie Williams. 2009-12-14T15:24:51+01:00 EA Sports advertising 30 http://scaryideas.com/content/15138/ http://scaryideas.com/content/15138. http://scaryideas.com/content/15138 http://scaryideas.com/t/15138.jpg RadioShack : Para Troopers 2009-12-15T10:17:52+01:00 RadioShack advertising 30 http://scaryideas.com/content/15139/ http://scaryideas.com/content/15139. http://scaryideas.com/content/15139 http://scaryideas.com/t/15139.jpg RadioShack : Sugar Plum Fairy 2009-12-15T10:18:39+01:00 RadioShack advertising 30 http://scaryideas.com/content/15140/ http://scaryideas.com/content/15140. http://scaryideas.com/content/15140 http://scaryideas.com/t/15140.jpg RadioShack : Tree farm 2009-12-15T10:19:32+01:00 RadioShack advertising 30 http://scaryideas.com/content/15141/ http://scaryideas.com/content/15141. http://scaryideas.com/content/15141 http://scaryideas.com/t/15141.jpg RadioShack : Nut cracker 2009-12-15T10:20:25+01:00 RadioShack advertising 30 http://scaryideas.com/content/15142/ http://scaryideas.com/content/15142. http://scaryideas.com/content/15142 http://scaryideas.com/t/15142.jpg RadioShack : Oh Snap 2009-12-15T10:21:19+01:00 RadioShack advertising 30 http://scaryideas.com/content/15143/ http://scaryideas.com/content/15143. http://scaryideas.com/content/15143 http://scaryideas.com/t/15143.jpg RadioShack : Tear into it 2009-12-15T10:22:13+01:00 RadioShack advertising 30 http://scaryideas.com/content/15144/ http://scaryideas.com/content/15144. http://scaryideas.com/content/15144 http://scaryideas.com/t/15144.jpg RadioShack : Astronaut 2009-12-15T10:23:37+01:00 RadioShack advertising 30 http://scaryideas.com/content/15145/ http://scaryideas.com/content/15145. http://scaryideas.com/content/15145 http://scaryideas.com/t/15145.jpg RadioShack : Lit 2009-12-15T10:24:21+01:00 RadioShack advertising 30 http://scaryideas.com/content/15146/ http://scaryideas.com/content/15146. http://scaryideas.com/content/15146 http://scaryideas.com/t/15146.jpg McDonald's : Steaming Transit Shelter Your free coffee is ready. Get a free small coffee during breakfast hours. A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald's. 2009-12-15T10:30:21+01:00 McDonald's advertising 30 http://scaryideas.com/content/15147/ http://scaryideas.com/content/15147. http://scaryideas.com/content/15147 http://scaryideas.com/t/15147.jpg Hewlett Packard : Patty Cake 2009-12-15T10:27:20+01:00 Hewlett Packard advertising 30 http://scaryideas.com/content/15148/ http://scaryideas.com/content/15148. http://scaryideas.com/content/15148 http://scaryideas.com/t/15148.jpg Hewlett Packard : Dominoes 2009-12-15T10:28:13+01:00 Hewlett Packard advertising 30 http://scaryideas.com/content/15151/ http://scaryideas.com/content/15151. http://scaryideas.com/content/15151 http://scaryideas.com/t/15151.jpg Tony Hawk : Skateboarding Dog 2009-12-15T10:56:57+01:00 Tony Hawk advertising 30 http://scaryideas.com/content/15152/ http://scaryideas.com/content/15152. http://scaryideas.com/content/15152 http://scaryideas.com/t/15152.jpg Macy's : Yes, Virginia, There is a Santa Claus In 1897, one little girl taught a city what it means to believe. On Dec. 11th CBS will premiere a new original animated special called, Yes, Virginia. Building on the story of 8-year-old Virginia OHanlons letter to the editor of the New York Sun, the holiday special takes us on a charming adventure about the existence of Santa Claus and the curiosity amongst believers. During the creation of Yes, Virginia, a special wish was fulfilled for 10-year-old Wish kid Taylor Hay whose voice and likeness were captured for one of the characters. Tell Us Why You Believe! Visit www.Macys.com/Believe and submit either a short essay or video telling the world why you believe for your chance to win a very special VIP trip to the 2010 Macys Thanksgiving Day Parade. 2009-12-15T10:58:05+01:00 Macy's advertising 30 http://scaryideas.com/content/15153/ http://scaryideas.com/content/15153. http://scaryideas.com/content/15153 http://scaryideas.com/t/15153.jpg Wrigley's : Solstice 5 The new, all-CG "Solstice 5" for Wrigley's conveys the "warm and cool winter" flavor with a playful show of extremes. The collaboration between Eight VFX and BBDO Toronto turns the science of flavor-making into an event that is both is explosive...and chilling. As the commercial opens, we find ourselves in an enormous - presumably secret - location (the brand's shadowy '5' logo stenciled on the rear wall offers only a hint of context). Camera moves in on a glass sphere in which the Solstice 5 package is housed. The package bursts into a huge fireball; not only does it withstand the heat, it gradually turns cold. The temperature drops rapidly, causing the package to become encased in ice. Finally, the glass shatters, falling away to reveal the striking Solstice 5 box intact. "Building the Wrigley's world around the pack was an interesting experience," recalls Hopp. "We started very early with CG, from concepts we developed with the agency. We had a lot of fun figuring out how we would crystallize the flame, and I'm quite satisfied with what we came up with, which works really well with the framing the agency went for. I think it's a really nice :15, a product shot that fits in very well with the impressive Wrigley's ad campaign we've seen in the past." 2009-12-15T11:00:38+01:00 Wrigley's advertising 30 http://scaryideas.com/content/15157/ http://scaryideas.com/content/15157. http://scaryideas.com/content/15157 http://scaryideas.com/t/15157.jpg Target : Confession 2009-12-15T12:08:16+01:00 Target advertising 30 http://scaryideas.com/content/15158/ http://scaryideas.com/content/15158. http://scaryideas.com/content/15158 http://scaryideas.com/t/15158.jpg Target : Dog Vs Lights 2009-12-15T12:09:29+01:00 Target advertising 30 http://scaryideas.com/content/15159/ http://scaryideas.com/content/15159. http://scaryideas.com/content/15159 http://scaryideas.com/t/15159.jpg Target : From Santa 2009-12-15T12:10:30+01:00 Target advertising 30 http://scaryideas.com/content/15160/ http://scaryideas.com/content/15160. http://scaryideas.com/content/15160 http://scaryideas.com/t/15160.jpg Target : Made By Elves 2009-12-15T12:11:17+01:00 Target advertising 30 http://scaryideas.com/content/15161/ http://scaryideas.com/content/15161. http://scaryideas.com/content/15161 http://scaryideas.com/t/15161.jpg Target : Is It Working? 2009-12-15T12:12:17+01:00 Target advertising 30 http://scaryideas.com/content/15162/ http://scaryideas.com/content/15162. http://scaryideas.com/content/15162 http://scaryideas.com/t/15162.jpg Target : Running Late 2009-12-15T12:13:21+01:00 Target advertising 30 http://scaryideas.com/content/15164/ http://scaryideas.com/content/15164. http://scaryideas.com/content/15164 http://scaryideas.com/t/15164.jpg Google : Google Chrome - Google Chrome Features Google Chrome is a web browser that runs web pages and applications with lightning speed. Click on the notice board in the video to see our other films. URL: google.com/chrome 2009-12-16T10:12:38+01:00 Google advertising 30 http://scaryideas.com/content/15165/ http://scaryideas.com/content/15165. http://scaryideas.com/content/15165 http://scaryideas.com/t/15165.jpg Honda : Honda Civic - Everything The new 60 second film, created by Wieden + Kennedy London, showcases the breadth of Honda's engineering experience; from ATVs, to marine engines, motorcycles, and the humanoid robot, ASIMO. Everything highlights how Honda has distilled that varied knowledge and expertise into the cars it makes today with the focus on the popular British-built Civic model. Our new film for Honda, 'Everything', breaks this week during the premiere of James Cameron's 'Avatar'. The film showcases the breadth of Honda's engineering experience; from ATVs, to marine engines, to motorcycles, and the humanoid robot, ASIMO. The film highlights how Honda has distilled that varied knowledge and expertise into the cars it makes today - focusing in particular on the British-built Civic. The film, directed by Scott Lyon, was shot over five days on a high security Spanish test track, on water and in Honda's UK training facility - the Honda Institute. Edited by Richard Orrick, there are 972 edits over 17 video layers, making each section essentially an edit in itself. The soundtrack is 'Atlas' by Battles, which has been rearranged to fit to the picture and reflect the style of editing used for the advert. The sound designer, BAFTA award-winning Martin Hernandez, has worked on films including Babel, Pan's Labyrinth and 21 Grams. The film will air on UK TV on 18th January 2010. 2009-12-16T10:14:33+01:00 Honda advertising 30 http://scaryideas.com/content/15176/ http://scaryideas.com/content/15176. http://scaryideas.com/content/15176 http://scaryideas.com/t/15176.jpg New Mexico DOT : Some Things Can't Be Reversed The horrifying repercussions of drinking and driving bluntly tumble from the screen in an emotive film for the New Mexico Department of Transportation written and directed by Smoke & Mirrors New York's (SMNY) Sean Broughton. Broughton designed the spot specifically to deal with New Mexico's plague of drinking and driving with children in the vehicle. The gripping story begins with a man in a prison cell, tottering on a chair, head in hands, clinging to sanity. A ghostly, bludgeoned child appears before him, leans close to his face, and whispers, "Daddy," causing him to tumble backwards, screaming. The narrative then unwinds in reverse, spiraling from the little girl's lifeless body laying among the twisted wreckage of a catastrophic auto accident to the pair first jumping into the truck to the man downing endless cocktails at a party. Broughton worked closely with NM police and emergency crews to create a realistic and terrifying scene that could be shown during peak U.S. TV viewing hours. "The challenge was to shock this group of adults into realizing their actions have real-life consequences," says Broughton. "It frightens me that these people are out there thinking it's ok to drink and drive with children in the car and risk killing whole families. The pain of losing a child has such deep-running consequences for so many people; it must stop." Demien Barba skillfully lit every scene in a hectic one-day shoot. "Demien was brilliant," noted Broughton. "He's a joy to have on any shoot, but with this tight turnaround, his indispensible genius really came through." Broughton collaborated closely with the creative team at VWK on all aspects of the spot. "Both Danny Lewin and Lonnie Anderson brought so much support to the project; you really felt beholden to their trust and undying passion," Broughton stated. The spot began airing in November 2009, with a longer version destined to play on the Internet. Read more: http://www.trustcollective.com/portfolio/content/sm_nmdot.php#ixzz0ZoL... Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike 2009-12-16T10:29:12+01:00 New Mexico DOT advertising 30 http://scaryideas.com/content/15180/ http://scaryideas.com/content/15180. http://scaryideas.com/content/15180 http://scaryideas.com/t/15180.jpg ERA Real Estate : Huizenjacht Campaign for real estate broker ERA, who supports the homeless this winter. 2009-12-16T10:33:37+01:00 ERA Real Estate advertising 30 http://scaryideas.com/content/15196/ http://scaryideas.com/content/15196. http://scaryideas.com/content/15196 http://scaryideas.com/t/15196.jpg Pine-Sol : Get to work! - Orange Many scented cleaners perfume but not clean. Pine-Sol is the cleaner that both clean and smell nice at the same time. That's why Pine-Sol is the only cleaner that put scents (lazy and frivolous by nature) to work hard. 2009-12-17T13:06:45+01:00 Pine-Sol advertising 30 http://scaryideas.com/content/15197/ http://scaryideas.com/content/15197. http://scaryideas.com/content/15197 http://scaryideas.com/t/15197.jpg Pine-Sol : Get to work! - Lemon Many scented cleaners perfume but not clean. Pine-Sol is the cleaner that both clean and smell nice at the same time. That's why Pine-Sol is the only cleaner that put scents (lazy and frivolous by nature) to work hard. 2009-12-17T13:06:37+01:00 Pine-Sol advertising 30 http://scaryideas.com/content/15198/ http://scaryideas.com/content/15198. http://scaryideas.com/content/15198 http://scaryideas.com/t/15198.jpg Pine-Sol : Get to work! - Wave Many scented cleaners perfume but not clean. Pine-Sol is the cleaner that both clean and smell nice at the same time. That's why Pine-Sol is the only cleaner that put scents (lazy and frivolous by nature) to work hard. 2009-12-17T13:06:29+01:00 Pine-Sol advertising 30 http://scaryideas.com/content/15199/ http://scaryideas.com/content/15199. http://scaryideas.com/content/15199 http://scaryideas.com/t/15199.jpg Pine-Sol : Get to work! - Lavender Many scented cleaners perfume but not clean. Pine-Sol is the cleaner that both clean and smell nice at the same time. That's why Pine-Sol is the only cleaner that put scents (lazy and frivolous by nature) to work hard. 2009-12-17T13:06:21+01:00 Pine-Sol advertising 30 http://scaryideas.com/content/15203/ http://scaryideas.com/content/15203. http://scaryideas.com/content/15203 http://scaryideas.com/t/15203.jpg African Diamond Council : Conflict Diamonds 2009-12-17T10:12:10+01:00 African Diamond Council advertising 30 http://scaryideas.com/content/15204/ http://scaryideas.com/content/15204. http://scaryideas.com/content/15204 http://scaryideas.com/t/15204.jpg MTV : The Buried Life - To do 2009-12-17T10:13:44+01:00 MTV advertising 30 http://scaryideas.com/content/15205/ http://scaryideas.com/content/15205. http://scaryideas.com/content/15205 http://scaryideas.com/t/15205.jpg MTV : The Buried Life - Not online 2009-12-17T10:14:22+01:00 MTV advertising 30 http://scaryideas.com/content/15210/ http://scaryideas.com/content/15210. http://scaryideas.com/content/15210 http://scaryideas.com/t/15210.jpg AIVIS : Hug AIVIS, Italian Association of Road Accident Victims 2009-12-17T10:19:41+01:00 AIVIS advertising 30 http://scaryideas.com/content/15211/ http://scaryideas.com/content/15211. http://scaryideas.com/content/15211 http://scaryideas.com/t/15211.jpg Sky TV : West Bank 2009-12-17T13:05:29+01:00 Sky TV advertising 30 http://scaryideas.com/content/15212/ http://scaryideas.com/content/15212. http://scaryideas.com/content/15212 http://scaryideas.com/t/15212.jpg Sky HD : Pixel A series of TV contents in low definition leave the scene forever. People wave at them for the last time, and they are actually overjoyed they can get rid of those programs, grainy and pixelated thanks to SKY, now in HD. 2009-12-17T10:24:36+01:00 Sky HD advertising 30 http://scaryideas.com/content/15214/ http://scaryideas.com/content/15214. http://scaryideas.com/content/15214 http://scaryideas.com/t/15214.jpg BIO Channel : John Wayne Irreverent is not the first word that comes to mind when one thinks of the BIO Channel, but that is the best way to describe the new 9-spot image campaign created for the popular cable network by BIGSMACKtv, the agency/production/design studio hybrid led by Creative Director Andy Hann. ''BIO has changed their identity significantly over the last few years and so we wanted to reinforce the network�s brand, which at its core centers on the idea that understanding is empowering,'' Hann says. The campaign centers on profound quotes from famous personalities read with intense seriousness by real people in their natural environment who have seemingly embraced the quotes as a life mantra through which they have become more empowered and actualized. Each spot begins with a seemingly out-of-left-field Latin-infused percussive soundtrack that abruptly stops as soon as the subject stands before the camera on a small red circle stage designed to recall the red dot in the BIO logo. The juxtaposition of the quotes and who said them with the personality and setting of the real people gives the campaign its absurdist edge. The spots ends with the BIGSMACKtv penned tagline: ''The stories are true. The inspiration is endless'' followed by a fast-paced montage of black and white still photos of an array of celebrities from Al Capone to Cameron Diaz to the Rolling Stones and more. BIGSMACKtv began the process with hours of extensive research to find these revelatory quotes. Their only criteria was that it feel insightful enough to be believed that the person reading the quote would take it to heart. The detailed casting sessions for the nine principal talent included equal parts real people and actors was followed by an intense one-day shoot on a farm in Bucks County, PA and exterior locations in downtown Philadelphia. Although the shoot was logistically complex, Hann notes it was made easier thanks to their smart casting choices. ''When you have the right cast, the shoot is easy,'' Hann notes. ''The real people were quirky personalities to begin with so all they had to be was themselves, and the actors were consummate pros. The goal was to find people that had a look about them that was easy to prejudge. But then, through their quote, your perception of them would change. It�s about empowerment through knowledge, which is really what BIO is all about.'' 2009-12-18T10:34:31+01:00 BIO Channel advertising 30 http://scaryideas.com/content/15215/ http://scaryideas.com/content/15215. http://scaryideas.com/content/15215 http://scaryideas.com/t/15215.jpg BIO Channel : Roland Reagan Irreverent is not the first word that comes to mind when one thinks of the BIO Channel, but that is the best way to describe the new 9-spot image campaign created for the popular cable network by BIGSMACKtv, the agency/production/design studio hybrid led by Creative Director Andy Hann. ''BIO has changed their identity significantly over the last few years and so we wanted to reinforce the network�s brand, which at its core centers on the idea that understanding is empowering,'' Hann says. The campaign centers on profound quotes from famous personalities read with intense seriousness by real people in their natural environment who have seemingly embraced the quotes as a life mantra through which they have become more empowered and actualized. Each spot begins with a seemingly out-of-left-field Latin-infused percussive soundtrack that abruptly stops as soon as the subject stands before the camera on a small red circle stage designed to recall the red dot in the BIO logo. The juxtaposition of the quotes and who said them with the personality and setting of the real people gives the campaign its absurdist edge. The spots ends with the BIGSMACKtv penned tagline: ''The stories are true. The inspiration is endless'' followed by a fast-paced montage of black and white still photos of an array of celebrities from Al Capone to Cameron Diaz to the Rolling Stones and more. BIGSMACKtv began the process with hours of extensive research to find these revelatory quotes. Their only criteria was that it feel insightful enough to be believed that the person reading the quote would take it to heart. The detailed casting sessions for the nine principal talent included equal parts real people and actors was followed by an intense one-day shoot on a farm in Bucks County, PA and exterior locations in downtown Philadelphia. Although the shoot was logistically complex, Hann notes it was made easier thanks to their smart casting choices. ''When you have the right cast, the shoot is easy,'' Hann notes. ''The real people were quirky personalities to begin with so all they had to be was themselves, and the actors were consummate pros. The goal was to find people that had a look about them that was easy to prejudge. But then, through their quote, your perception of them would change. It�s about empowerment through knowledge, which is really what BIO is all about.'' 2009-12-18T10:35:19+01:00 BIO Channel advertising 30 http://scaryideas.com/content/15216/ http://scaryideas.com/content/15216. http://scaryideas.com/content/15216 http://scaryideas.com/t/15216.jpg BIO Channel : Tom Jones Irreverent is not the first word that comes to mind when one thinks of the BIO Channel, but that is the best way to describe the new 9-spot image campaign created for the popular cable network by BIGSMACKtv, the agency/production/design studio hybrid led by Creative Director Andy Hann. ''BIO has changed their identity significantly over the last few years and so we wanted to reinforce the network�s brand, which at its core centers on the idea that understanding is empowering,'' Hann says. The campaign centers on profound quotes from famous personalities read with intense seriousness by real people in their natural environment who have seemingly embraced the quotes as a life mantra through which they have become more empowered and actualized. Each spot begins with a seemingly out-of-left-field Latin-infused percussive soundtrack that abruptly stops as soon as the subject stands before the camera on a small red circle stage designed to recall the red dot in the BIO logo. The juxtaposition of the quotes and who said them with the personality and setting of the real people gives the campaign its absurdist edge. The spots ends with the BIGSMACKtv penned tagline: ''The stories are true. The inspiration is endless'' followed by a fast-paced montage of black and white still photos of an array of celebrities from Al Capone to Cameron Diaz to the Rolling Stones and more. BIGSMACKtv began the process with hours of extensive research to find these revelatory quotes. Their only criteria was that it feel insightful enough to be believed that the person reading the quote would take it to heart. The detailed casting sessions for the nine principal talent included equal parts real people and actors was followed by an intense one-day shoot on a farm in Bucks County, PA and exterior locations in downtown Philadelphia. Although the shoot was logistically complex, Hann notes it was made easier thanks to their smart casting choices. ''When you have the right cast, the shoot is easy,'' Hann notes. ''The real people were quirky personalities to begin with so all they had to be was themselves, and the actors were consummate pros. The goal was to find people that had a look about them that was easy to prejudge. But then, through their quote, your perception of them would change. It�s about empowerment through knowledge, which is really what BIO is all about.'' 2009-12-18T10:36:00+01:00 BIO Channel advertising 30 http://scaryideas.com/content/15217/ http://scaryideas.com/content/15217. http://scaryideas.com/content/15217 http://scaryideas.com/t/15217.jpg Adidas : Adidas Basketball 2010 - Lesson In Style 2009-12-18T10:43:10+01:00 Adidas advertising 30 http://scaryideas.com/content/15218/ http://scaryideas.com/content/15218. http://scaryideas.com/content/15218 http://scaryideas.com/t/15218.jpg Power Line Safety : Monster 2009-12-18T10:44:44+01:00 Power Line Safety advertising 30 http://scaryideas.com/content/15228/ http://scaryideas.com/content/15228. http://scaryideas.com/content/15228 http://scaryideas.com/t/15228.jpg Twix : Crooked face 2009-12-18T10:57:35+01:00 Twix advertising 30 http://scaryideas.com/content/15230/ http://scaryideas.com/content/15230. http://scaryideas.com/content/15230 http://scaryideas.com/t/15230.jpg Barnardo's : Turning Children's Lives Around 2009-12-18T16:04:21+01:00 Barnardo's advertising 30 http://scaryideas.com/content/15251/ http://scaryideas.com/content/15251. http://scaryideas.com/content/15251 http://scaryideas.com/t/15251.jpg Save The Children : Chicken 2009-12-21T14:32:50+01:00 Save The Children advertising 30 http://scaryideas.com/content/15256/ http://scaryideas.com/content/15256. http://scaryideas.com/content/15256 http://scaryideas.com/t/15256.jpg Hopenhagen.org : Portraits 2009-12-21T15:12:14+01:00 Hopenhagen.org advertising 30 http://scaryideas.com/content/15264/ http://scaryideas.com/content/15264. http://scaryideas.com/content/15264 http://scaryideas.com/t/15264.jpg Bridgestone : Bridgestone Dueler - Tough enough to bring you back 2009-12-22T14:59:14+01:00 Bridgestone advertising 30 http://scaryideas.com/content/15279/ http://scaryideas.com/content/15279. http://scaryideas.com/content/15279 http://scaryideas.com/t/15279.jpg LG : LG Chocolate Phone: Avatar, Portal 2009-12-22T15:11:03+01:00 LG advertising 30 http://scaryideas.com/content/15302/ http://scaryideas.com/content/15302. http://scaryideas.com/content/15302 http://scaryideas.com/t/15302.jpg NY Lottery : Nutcracker 2009-12-29T16:56:02+01:00 NY Lottery advertising 30 http://scaryideas.com/content/15310/ http://scaryideas.com/content/15310. http://scaryideas.com/content/15310 http://scaryideas.com/t/15310.jpg Dolce & Gabbana : D&G Time Director Cyril Guyot recently tapped Company X Editor Lisa Mogol to create a risqu� new spot for D&G Time, the signature wristwatch line by Italian luxury fashion house Dolce & Gabbana. Shot in Paris via production company Bandits, the stylish and provocative spot, "D&G Time," depicts a tryst turned upper-class m�nage � trios. The 30-second commercial is currently airing in the US and internationally, as well as on the Web. Set to the chamber sounds of "Perfume" by Sparks, "D&G Time" opens with a mademoiselle luring her beau through a luxurious Parisian flat. Amid the twosome's sensual exchanges, tension escalates when another man arrives, peering from the shadows of the ominous quarters. The mademoiselle greets the second suitor, with sultry eyes, before a seductive game of cat-and-mouse entangles the trio into a bold rendezvous. As the temptress indulges in the sensuality of both men vying for her affection, the spot culminates in cunning fashion when, suddenly, her mother interrupts the decadent scene, letting out an appalled screech. 2009-12-29T17:11:58+01:00 Dolce & Gabbana advertising 30 http://scaryideas.com/content/15311/ http://scaryideas.com/content/15311. http://scaryideas.com/content/15311 http://scaryideas.com/t/15311.jpg R25 : Movie Dictionary R25 Movie Dictionary "P" Pore Cleansing Shampoo Pro Tec Head 2009-12-29T17:14:58+01:00 R25 advertising 30 http://scaryideas.com/content/15313/ http://scaryideas.com/content/15313. http://scaryideas.com/content/15313 http://scaryideas.com/t/15313.jpg outofworkadguy.com : Integrated campaign http://outofworkadguy.com/ 2009-12-29T17:28:55+01:00 outofworkadguy.com advertising 30 http://scaryideas.com/content/15314/ http://scaryideas.com/content/15314. http://scaryideas.com/content/15314 http://scaryideas.com/t/15314.jpg Durex : Enjoy moaning Warning: Not safe for work! 2009-12-29T17:34:33+01:00 Durex advertising 30 http://scaryideas.com/content/15315/ http://scaryideas.com/content/15315. http://scaryideas.com/content/15315 http://scaryideas.com/t/15315.jpg Royal Life Saving Association of Western Australia : Dancer 2009-12-29T17:36:39+01:00 Royal Life Saving Association of Western Australia advertising 30 http://scaryideas.com/content/15317/ http://scaryideas.com/content/15317. http://scaryideas.com/content/15317 http://scaryideas.com/t/15317.jpg Mini : Mini Amsterdam - Christmas boxes 2009-12-29T17:41:43+01:00 Mini advertising 30 http://scaryideas.com/content/15341/ http://scaryideas.com/content/15341. http://scaryideas.com/content/15341 http://scaryideas.com/t/15341.jpg Greenpeace Energy : The Deathzone Greenpeace believe that the only way to stop governments building nuclear powerstations is to stop using nuclear power. We believe that in order for people to stop using it they need to understand the real dangers and consequences that could arise as a result. 2010-01-04T13:18:58+01:00 Greenpeace Energy advertising 30 http://scaryideas.com/content/15342/ http://scaryideas.com/content/15342. http://scaryideas.com/content/15342 http://scaryideas.com/t/15342.jpg NHL : Faith When the NHL challenged Y&R, New York to come up with three new striking :30s, Belief, Faith, and Hope, using only still imagery from the NHL's archive, the agency immediately called up VFX studio Nice Shoes to figure out how to get it done. The Nice Shoes creative team pored over thousands of archival player photos to find the most dynamic images. Working with the HD Flame and with multiple Adobe products including Photoshop, Illustrator, and After Effects, they created more than 20 unique looks for the three spots, which focus on the passion and emotions visible in players' faces. When the first print-outs of stills made it to Andre Mika, NHL's creative director, he was so impressed that he went to the studio himself to see the entire project in person. "When he saw the work in motion, and in HD on a 60-inch monitor, he was blown away," said Jay Sienkwicz, Nice Shoes Design Director. With feedback from the agency and the NHL, the Nice Shoes team continued to design and produce the rest of the campaign. Each spot uses four to five striking images of stand-out NHL players surfacing, then receding into a field of black, while stylish typography dips in and out. Nice Shoes also executed the campaign in French for Canadian television. With the recent addition of the creative team from VFX company Guava, Nice Shoes is now becoming involved in projects - like this series of NHL spots - in the beginning stages, as a creative partner and collaborator with the agency. "They came to us with an idea and parameters, but nothing set in stone which is always a dream," added Sienkwicz. "We're proud of the work we collectively created and are fortunate to have been involved with such a talented, open-minded creative team." Nice Shoes continues to innovate as a high-end VFX, design, and color grading studio capable of taking on a multitude of creative challenges. "At Nice Shoes," said Managing Director Mike Donovan, "we offer a unified vision through the creative gamut of design, visual effects, and Baselight color grading all in one studio." 2010-01-04T13:22:43+01:00 NHL advertising 30 http://scaryideas.com/content/15343/ http://scaryideas.com/content/15343. http://scaryideas.com/content/15343 http://scaryideas.com/t/15343.jpg NHL : Hope When the NHL challenged Y&R, New York to come up with three new striking :30s, Belief, Faith, and Hope, using only still imagery from the NHL's archive, the agency immediately called up VFX studio Nice Shoes to figure out how to get it done. The Nice Shoes creative team pored over thousands of archival player photos to find the most dynamic images. Working with the HD Flame and with multiple Adobe products including Photoshop, Illustrator, and After Effects, they created more than 20 unique looks for the three spots, which focus on the passion and emotions visible in players' faces. When the first print-outs of stills made it to Andre Mika, NHL's creative director, he was so impressed that he went to the studio himself to see the entire project in person. "When he saw the work in motion, and in HD on a 60-inch monitor, he was blown away," said Jay Sienkwicz, Nice Shoes Design Director. With feedback from the agency and the NHL, the Nice Shoes team continued to design and produce the rest of the campaign. Each spot uses four to five striking images of stand-out NHL players surfacing, then receding into a field of black, while stylish typography dips in and out. Nice Shoes also executed the campaign in French for Canadian television. With the recent addition of the creative team from VFX company Guava, Nice Shoes is now becoming involved in projects - like this series of NHL spots - in the beginning stages, as a creative partner and collaborator with the agency. "They came to us with an idea and parameters, but nothing set in stone which is always a dream," added Sienkwicz. "We're proud of the work we collectively created and are fortunate to have been involved with such a talented, open-minded creative team." Nice Shoes continues to innovate as a high-end VFX, design, and color grading studio capable of taking on a multitude of creative challenges. "At Nice Shoes," said Managing Director Mike Donovan, "we offer a unified vision through the creative gamut of design, visual effects, and Baselight color grading all in one studio." 2010-01-04T13:23:51+01:00 NHL advertising 30 http://scaryideas.com/content/15344/ http://scaryideas.com/content/15344. http://scaryideas.com/content/15344 http://scaryideas.com/t/15344.jpg NHL : Belief When the NHL challenged Y&R, New York to come up with three new striking :30s, Belief, Faith, and Hope, using only still imagery from the NHL's archive, the agency immediately called up VFX studio Nice Shoes to figure out how to get it done. The Nice Shoes creative team pored over thousands of archival player photos to find the most dynamic images. Working with the HD Flame and with multiple Adobe products including Photoshop, Illustrator, and After Effects, they created more than 20 unique looks for the three spots, which focus on the passion and emotions visible in players' faces. When the first print-outs of stills made it to Andre Mika, NHL's creative director, he was so impressed that he went to the studio himself to see the entire project in person. "When he saw the work in motion, and in HD on a 60-inch monitor, he was blown away," said Jay Sienkwicz, Nice Shoes Design Director. With feedback from the agency and the NHL, the Nice Shoes team continued to design and produce the rest of the campaign. Each spot uses four to five striking images of stand-out NHL players surfacing, then receding into a field of black, while stylish typography dips in and out. Nice Shoes also executed the campaign in French for Canadian television. With the recent addition of the creative team from VFX company Guava, Nice Shoes is now becoming involved in projects - like this series of NHL spots - in the beginning stages, as a creative partner and collaborator with the agency. "They came to us with an idea and parameters, but nothing set in stone which is always a dream," added Sienkwicz. "We're proud of the work we collectively created and are fortunate to have been involved with such a talented, open-minded creative team." Nice Shoes continues to innovate as a high-end VFX, design, and color grading studio capable of taking on a multitude of creative challenges. "At Nice Shoes," said Managing Director Mike Donovan, "we offer a unified vision through the creative gamut of design, visual effects, and Baselight color grading all in one studio." 2010-01-04T13:25:52+01:00 NHL advertising 30 http://scaryideas.com/content/15347/ http://scaryideas.com/content/15347. http://scaryideas.com/content/15347 http://scaryideas.com/t/15347.jpg Unilever Knorr Cica : Noqui - 1 Make the Gnocchi�s wish come true 2010-01-04T13:35:06+01:00 Unilever Knorr Cica advertising 30 http://scaryideas.com/content/15348/ http://scaryideas.com/content/15348. http://scaryideas.com/content/15348 http://scaryideas.com/t/15348.jpg Unilever Knorr Cica : Noqui - 2 Make the Gnocchi�s wish come true 2010-01-04T13:36:59+01:00 Unilever Knorr Cica advertising 30 http://scaryideas.com/content/15349/ http://scaryideas.com/content/15349. http://scaryideas.com/content/15349 http://scaryideas.com/t/15349.jpg Unilever Knorr Cica : Noqui - 3 Make the Gnocchi�s wish come true 2010-01-04T13:38:24+01:00 Unilever Knorr Cica advertising 30 http://scaryideas.com/content/15350/ http://scaryideas.com/content/15350. http://scaryideas.com/content/15350 http://scaryideas.com/t/15350.jpg Unilever Knorr Cica : Noqui - 4 Make the Gnocchi�s wish come true 2010-01-04T13:40:02+01:00 Unilever Knorr Cica advertising 30 http://scaryideas.com/content/15364/ http://scaryideas.com/content/15364. http://scaryideas.com/content/15364 http://scaryideas.com/t/15364.jpg Kelloggs : Kelloggs Nutri-Grain Unofficial 2010-01-05T23:26:54+01:00 Kelloggs advertising 30 http://scaryideas.com/content/15367/ http://scaryideas.com/content/15367. http://scaryideas.com/content/15367 http://scaryideas.com/t/15367.jpg Chegg.com : Gandhi 2010-01-06T11:59:29+01:00 Chegg.com advertising 30 http://scaryideas.com/content/15368/ http://scaryideas.com/content/15368. http://scaryideas.com/content/15368 http://scaryideas.com/t/15368.jpg Chegg.com : Arm 2010-01-06T12:00:16+01:00 Chegg.com advertising 30 http://scaryideas.com/content/15369/ http://scaryideas.com/content/15369. http://scaryideas.com/content/15369 http://scaryideas.com/t/15369.jpg Chegg.com : Bird 2010-01-06T12:01:13+01:00 Chegg.com advertising 30 http://scaryideas.com/content/15370/ http://scaryideas.com/content/15370. http://scaryideas.com/content/15370 http://scaryideas.com/t/15370.jpg Chegg.com : Buttload 2010-01-06T12:01:58+01:00 Chegg.com advertising 30 http://scaryideas.com/content/17573/ http://scaryideas.com/content/17573. http://scaryideas.com/content/17573 http://scaryideas.com/t/17573.jpg Carlsberg : Team Talk Watch Carlsberg give probably the best team talk in the world... Full 90 version 2010-05-11T00:03:47+02:00 Carlsberg advertising 30 http://scaryideas.com/content/15372/ http://scaryideas.com/content/15372. http://scaryideas.com/content/15372 http://scaryideas.com/t/15372.jpg Smirnoff : Gong 2010-01-06T14:30:22+01:00 Smirnoff advertising 30 http://scaryideas.com/content/15379/ http://scaryideas.com/content/15379. http://scaryideas.com/content/15379 http://scaryideas.com/t/15379.jpg Alexander Keith's : Cell 2010-01-07T10:51:32+01:00 Alexander Keith's advertising 30 http://scaryideas.com/content/15380/ http://scaryideas.com/content/15380. http://scaryideas.com/content/15380 http://scaryideas.com/t/15380.jpg Alexander Keith's : Collar 2010-01-07T10:52:29+01:00 Alexander Keith's advertising 30 http://scaryideas.com/content/15381/ http://scaryideas.com/content/15381. http://scaryideas.com/content/15381 http://scaryideas.com/t/15381.jpg zendough : Dragon zendough.com is an interactive tool that organizes an individual�s key financial information into a clear-cut, customized snapshot complete with personalized analysis and advice. While the category conversation has been about credit scores and reports, zendough.com and its marketing effort reframe the category itself by presenting a solution that helps consumers take control of their finances and find a sense of peace and order with their money. The engagement strategy connects with a unique type of financial manager � the active and involved � throughout their social graph with high-impact digital efforts and sponsorships, TV, print, media relations and a street marketing effort. 2010-01-07T10:54:01+01:00 zendough advertising 30 http://scaryideas.com/content/15382/ http://scaryideas.com/content/15382. http://scaryideas.com/content/15382 http://scaryideas.com/t/15382.jpg Talkmore : Bungy Cheap isn't always good, but a minute is a minute. Buy them for less at talkmore.no 2010-01-09T20:03:14+01:00 Talkmore advertising 30 http://scaryideas.com/content/15383/ http://scaryideas.com/content/15383. http://scaryideas.com/content/15383 http://scaryideas.com/t/15383.jpg Talkmore : Apartment Cheap isn't always good, but a minute is a minute. Buy them for less at talkmore.no 2010-01-09T20:10:27+01:00 Talkmore advertising 30 http://scaryideas.com/content/15384/ http://scaryideas.com/content/15384. http://scaryideas.com/content/15384 http://scaryideas.com/t/15384.jpg Talkmore : Stockings Cheap isn't always good, but a minute is a minute. Buy them for less at talkmore.no 2010-01-09T20:11:32+01:00 Talkmore advertising 30 http://scaryideas.com/content/15385/ http://scaryideas.com/content/15385. http://scaryideas.com/content/15385 http://scaryideas.com/t/15385.jpg Talkmore : Wedding Cheap isn't always good, but a minute is a minute. Buy them for less at talkmore.no 2010-01-09T20:12:13+01:00 Talkmore advertising 30 http://scaryideas.com/content/15386/ http://scaryideas.com/content/15386. http://scaryideas.com/content/15386 http://scaryideas.com/t/15386.jpg Cetelem Responsible loans : Pump and circumstances Teaser ad. To promote their responsible loans, Cetelem decided to criticise the behaviour of credit companies by creating a fake advertising campaign for a fake credit company called Bingo Credit. As you'll see, Bingo Credit are more than dishonest... 2010-01-09T21:20:04+01:00 Cetelem Responsible loans advertising 30 http://scaryideas.com/content/15387/ http://scaryideas.com/content/15387. http://scaryideas.com/content/15387 http://scaryideas.com/t/15387.jpg Cetelem Responsible loans : The freshness loan by Bingo Credit Teaser ad. To promote their responsible loans, Cetelem decided to criticise the behaviour of credit companies by creating a fake advertising campaign for a fake credit company called Bingo Credit. As you'll see, Bingo Credit are more than dishonest... 2010-01-09T21:21:06+01:00 Cetelem Responsible loans advertising 30 http://scaryideas.com/content/15388/ http://scaryideas.com/content/15388. http://scaryideas.com/content/15388 http://scaryideas.com/t/15388.jpg Cetelem Responsible loans : Revelation Teaser ad. To promote their responsible loans, Cetelem decided to criticise the behaviour of credit companies by creating a fake advertising campaign for a fake credit company called Bingo Credit. As you'll see, Bingo Credit are more than dishonest... 2010-01-09T21:21:52+01:00 Cetelem Responsible loans advertising 30 http://scaryideas.com/content/15389/ http://scaryideas.com/content/15389. http://scaryideas.com/content/15389 http://scaryideas.com/t/15389.jpg Leica : Leica D-Lux 4 - Amazing bartender shake 2010-01-09T21:24:25+01:00 Leica advertising 30 http://scaryideas.com/content/15390/ http://scaryideas.com/content/15390. http://scaryideas.com/content/15390 http://scaryideas.com/t/15390.jpg Sony : Make.Believe The initiative includes a 90 second heavy FX film running in cinemas nation-wide in the USA. The epic-style, humanistic film shows a boy taking a journey through four Sony worlds (electronics, music, film and games) by pushing buttons. The boy falls into a Sony electronics lab, lands in the movie 2012, must dodge racing cars in Sony Playstation�s MotorStorm Pacific Rift game, then ends up on stage with Sony�s new up-and-coming band Hey Monday. The boy represents childlike wonder and the belief in yourself that you can make imagination real. The film was directed by award-winning Director Noam Murro, whose body of work represents the epic nature that was achieved in the film. Animal Logic handled visual effects creation. 2010-01-09T21:27:13+01:00 Sony advertising 30 http://scaryideas.com/content/15394/ http://scaryideas.com/content/15394. http://scaryideas.com/content/15394 http://scaryideas.com/t/15394.jpg Sony : Make.Believe - GT5 videography 2010-01-09T21:32:31+01:00 Sony advertising 30 http://scaryideas.com/content/15399/ http://scaryideas.com/content/15399. http://scaryideas.com/content/15399 http://scaryideas.com/t/15399.jpg Amnesty International : Dangerous walk For many women the real danger starts at home. Help us stop domestic violence. 2010-01-09T21:41:59+01:00 Amnesty International advertising 30 http://scaryideas.com/content/15400/ http://scaryideas.com/content/15400. http://scaryideas.com/content/15400 http://scaryideas.com/t/15400.jpg Heineken : Walk-in fridge 2010-01-09T21:50:42+01:00 Heineken advertising 30 http://scaryideas.com/content/15401/ http://scaryideas.com/content/15401. http://scaryideas.com/content/15401 http://scaryideas.com/t/15401.jpg U.S. Census Bureau : Chris For this campaign we wanted to show real people representing all of America. So far we have shot a total of 12 days in Washington D.C., Chicago, Austin, San Antonio and Blanco, Texas, Portland and Miami. We are also doing another round of spots later this month shooting in and around New York City. The challenge of casting 26 people to represent all of America was difficult. Our primary focus was finding a diverse group of people in each of the cities we visited. Diversity in this case meant not just race, gender, and nationality, but also people of different ages, political beliefs, economic situations and life experiences. In Washington DC, when we were looking for immigrants, we spoke with the Housing Authority who pointed us to several interesting neighborhoods including a house filled entirely with people from Togo. When we looked for Native Americans in the Pacific Northwest, a spokesperson for the Grande Ronde tribe connected us with four generations of women living and working together on the reservation whose stories span a century of life including the termination and reinstatement of the tribal land itself. Sometimes we had contacts through friends and family and sometimes we met our subjects on the street. We found Chris in Austin because the sign outside his taxidermy shop had a ten-foot deer on top of a 30 foot pole. You couldn't miss it. Hopefully, the importance of filling out the census will be implicit when someone visits the site and sees such a wide variety of people who clearly need to be counted as parts of our country. 2010-01-11T10:17:11+01:00 U.S. Census Bureau advertising 30 http://scaryideas.com/content/15402/ http://scaryideas.com/content/15402. http://scaryideas.com/content/15402 http://scaryideas.com/t/15402.jpg U.S. Census Bureau : Breanne & Dave For this campaign we wanted to show real people representing all of America. So far we have shot a total of 12 days in Washington D.C., Chicago, Austin, San Antonio and Blanco, Texas, Portland and Miami. We are also doing another round of spots later this month shooting in and around New York City. The challenge of casting 26 people to represent all of America was difficult. Our primary focus was finding a diverse group of people in each of the cities we visited. Diversity in this case meant not just race, gender, and nationality, but also people of different ages, political beliefs, economic situations and life experiences. In Washington DC, when we were looking for immigrants, we spoke with the Housing Authority who pointed us to several interesting neighborhoods including a house filled entirely with people from Togo. When we looked for Native Americans in the Pacific Northwest, a spokesperson for the Grande Ronde tribe connected us with four generations of women living and working together on the reservation whose stories span a century of life including the termination and reinstatement of the tribal land itself. Sometimes we had contacts through friends and family and sometimes we met our subjects on the street. We found Chris in Austin because the sign outside his taxidermy shop had a ten-foot deer on top of a 30 foot pole. You couldn't miss it. Hopefully, the importance of filling out the census will be implicit when someone visits the site and sees such a wide variety of people who clearly need to be counted as parts of our country. 2010-01-11T10:18:21+01:00 U.S. Census Bureau advertising 30 http://scaryideas.com/content/15403/ http://scaryideas.com/content/15403. http://scaryideas.com/content/15403 http://scaryideas.com/t/15403.jpg U.S. Census Bureau : Grazina For this campaign we wanted to show real people representing all of America. So far we have shot a total of 12 days in Washington D.C., Chicago, Austin, San Antonio and Blanco, Texas, Portland and Miami. We are also doing another round of spots later this month shooting in and around New York City. The challenge of casting 26 people to represent all of America was difficult. Our primary focus was finding a diverse group of people in each of the cities we visited. Diversity in this case meant not just race, gender, and nationality, but also people of different ages, political beliefs, economic situations and life experiences. In Washington DC, when we were looking for immigrants, we spoke with the Housing Authority who pointed us to several interesting neighborhoods including a house filled entirely with people from Togo. When we looked for Native Americans in the Pacific Northwest, a spokesperson for the Grande Ronde tribe connected us with four generations of women living and working together on the reservation whose stories span a century of life including the termination and reinstatement of the tribal land itself. Sometimes we had contacts through friends and family and sometimes we met our subjects on the street. We found Chris in Austin because the sign outside his taxidermy shop had a ten-foot deer on top of a 30 foot pole. You couldn't miss it. Hopefully, the importance of filling out the census will be implicit when someone visits the site and sees such a wide variety of people who clearly need to be counted as parts of our country. 2010-01-11T10:19:09+01:00 U.S. Census Bureau advertising 30 http://scaryideas.com/content/15404/ http://scaryideas.com/content/15404. http://scaryideas.com/content/15404 http://scaryideas.com/t/15404.jpg U.S. Census Bureau : Grand Ronde For this campaign we wanted to show real people representing all of America. So far we have shot a total of 12 days in Washington D.C., Chicago, Austin, San Antonio and Blanco, Texas, Portland and Miami. We are also doing another round of spots later this month shooting in and around New York City. The challenge of casting 26 people to represent all of America was difficult. Our primary focus was finding a diverse group of people in each of the cities we visited. Diversity in this case meant not just race, gender, and nationality, but also people of different ages, political beliefs, economic situations and life experiences. In Washington DC, when we were looking for immigrants, we spoke with the Housing Authority who pointed us to several interesting neighborhoods including a house filled entirely with people from Togo. When we looked for Native Americans in the Pacific Northwest, a spokesperson for the Grande Ronde tribe connected us with four generations of women living and working together on the reservation whose stories span a century of life including the termination and reinstatement of the tribal land itself. Sometimes we had contacts through friends and family and sometimes we met our subjects on the street. We found Chris in Austin because the sign outside his taxidermy shop had a ten-foot deer on top of a 30 foot pole. You couldn't miss it. Hopefully, the importance of filling out the census will be implicit when someone visits the site and sees such a wide variety of people who clearly need to be counted as parts of our country. 2010-01-11T10:20:34+01:00 U.S. Census Bureau advertising 30 http://scaryideas.com/content/15405/ http://scaryideas.com/content/15405. http://scaryideas.com/content/15405 http://scaryideas.com/t/15405.jpg U.S. Census Bureau : Snows For this campaign we wanted to show real people representing all of America. So far we have shot a total of 12 days in Washington D.C., Chicago, Austin, San Antonio and Blanco, Texas, Portland and Miami. We are also doing another round of spots later this month shooting in and around New York City. The challenge of casting 26 people to represent all of America was difficult. Our primary focus was finding a diverse group of people in each of the cities we visited. Diversity in this case meant not just race, gender, and nationality, but also people of different ages, political beliefs, economic situations and life experiences. In Washington DC, when we were looking for immigrants, we spoke with the Housing Authority who pointed us to several interesting neighborhoods including a house filled entirely with people from Togo. When we looked for Native Americans in the Pacific Northwest, a spokesperson for the Grande Ronde tribe connected us with four generations of women living and working together on the reservation whose stories span a century of life including the termination and reinstatement of the tribal land itself. Sometimes we had contacts through friends and family and sometimes we met our subjects on the street. We found Chris in Austin because the sign outside his taxidermy shop had a ten-foot deer on top of a 30 foot pole. You couldn't miss it. Hopefully, the importance of filling out the census will be implicit when someone visits the site and sees such a wide variety of people who clearly need to be counted as parts of our country. 2010-01-11T10:21:20+01:00 U.S. Census Bureau advertising 30 http://scaryideas.com/content/15407/ http://scaryideas.com/content/15407. http://scaryideas.com/content/15407 http://scaryideas.com/t/15407.jpg Mohawk SmartStrand : Frozen moment 2010-01-11T10:29:42+01:00 Mohawk SmartStrand advertising 30 http://scaryideas.com/content/15408/ http://scaryideas.com/content/15408. http://scaryideas.com/content/15408 http://scaryideas.com/t/15408.jpg LG : Big Laundry 2010-01-11T10:36:46+01:00 LG advertising 30 http://scaryideas.com/content/15411/ http://scaryideas.com/content/15411. http://scaryideas.com/content/15411 http://scaryideas.com/t/15411.jpg AirTran Airways : Search 2010-01-11T11:52:59+01:00 AirTran Airways advertising 30 http://scaryideas.com/content/15413/ http://scaryideas.com/content/15413. http://scaryideas.com/content/15413 http://scaryideas.com/t/15413.jpg AAMI : What About Me? 2010-01-11T13:11:22+01:00 AAMI advertising 30 http://scaryideas.com/content/15415/ http://scaryideas.com/content/15415. http://scaryideas.com/content/15415 http://scaryideas.com/t/15415.jpg Pop Secret : Caddyshack 2010-01-11T14:32:09+01:00 Pop Secret advertising 30 http://scaryideas.com/content/15416/ http://scaryideas.com/content/15416. http://scaryideas.com/content/15416 http://scaryideas.com/t/15416.jpg Pop Secret : Dark Knight 2010-01-11T14:32:01+01:00 Pop Secret advertising 30 http://scaryideas.com/content/15417/ http://scaryideas.com/content/15417. http://scaryideas.com/content/15417 http://scaryideas.com/t/15417.jpg Nissin Noodles : Eddie Wise 2010-01-12T10:24:10+01:00 Nissin Noodles advertising 30 http://scaryideas.com/content/15425/ http://scaryideas.com/content/15425. http://scaryideas.com/content/15425 http://scaryideas.com/t/15425.jpg Coca-Cola : He shoots, he scores 2010-01-12T10:31:57+01:00 Coca-Cola advertising 30 http://scaryideas.com/content/15427/ http://scaryideas.com/content/15427. http://scaryideas.com/content/15427 http://scaryideas.com/t/15427.jpg BBC Knowledge : A little knowledge goes a long way 2010-01-12T10:35:55+01:00 BBC Knowledge advertising 30 http://scaryideas.com/content/15428/ http://scaryideas.com/content/15428. http://scaryideas.com/content/15428 http://scaryideas.com/t/15428.jpg Specsavers : Spermsavers 2010-01-12T10:43:12+01:00 Specsavers advertising 30 http://scaryideas.com/content/15429/ http://scaryideas.com/content/15429. http://scaryideas.com/content/15429 http://scaryideas.com/t/15429.jpg Pepto Bismol : Nice Burrito 2010-01-12T10:44:16+01:00 Pepto Bismol advertising 30 http://scaryideas.com/content/15430/ http://scaryideas.com/content/15430. http://scaryideas.com/content/15430 http://scaryideas.com/t/15430.jpg Nike : The Last 1% 2010-01-12T10:45:18+01:00 Nike advertising 30 http://scaryideas.com/content/15432/ http://scaryideas.com/content/15432. http://scaryideas.com/content/15432 http://scaryideas.com/t/15432.jpg Euronics : Church 2010-01-12T15:38:30+01:00 Euronics advertising 30 http://scaryideas.com/content/15433/ http://scaryideas.com/content/15433. http://scaryideas.com/content/15433 http://scaryideas.com/t/15433.jpg Reebok : Speedwick Dryer 2010-01-12T15:40:01+01:00 Reebok advertising 30 http://scaryideas.com/content/15434/ http://scaryideas.com/content/15434. http://scaryideas.com/content/15434 http://scaryideas.com/t/15434.jpg MySpace Music : Get Real Close 2010-01-12T15:40:54+01:00 MySpace Music advertising 30 http://scaryideas.com/content/15435/ http://scaryideas.com/content/15435. http://scaryideas.com/content/15435 http://scaryideas.com/t/15435.jpg Securite Routiere : The Survivor 2010-01-12T15:41:45+01:00 Securite Routiere advertising 30 http://scaryideas.com/content/15436/ http://scaryideas.com/content/15436. http://scaryideas.com/content/15436 http://scaryideas.com/t/15436.jpg BBC : BBC Radio 4 - A History of the World 2010-01-12T15:42:53+01:00 BBC advertising 30 http://scaryideas.com/content/15437/ http://scaryideas.com/content/15437. http://scaryideas.com/content/15437 http://scaryideas.com/t/15437.jpg Cravendale : Time Travelers 2010-01-12T15:43:45+01:00 Cravendale advertising 30 http://scaryideas.com/content/15438/ http://scaryideas.com/content/15438. http://scaryideas.com/content/15438 http://scaryideas.com/t/15438.jpg Seat : Seat Leon - Dream The new SEAT Leon Ecomotive with StartStop function 2010-01-13T10:28:07+01:00 Seat advertising 30 http://scaryideas.com/content/15439/ http://scaryideas.com/content/15439. http://scaryideas.com/content/15439 http://scaryideas.com/t/15439.jpg ClearWay, Quit Plan : Everyone's Monkey is Different 2010-01-13T10:29:43+01:00 ClearWay, Quit Plan advertising 30 http://scaryideas.com/content/15440/ http://scaryideas.com/content/15440. http://scaryideas.com/content/15440 http://scaryideas.com/t/15440.jpg Drug Aware : Alice Being a young person is never easy, especially when you�re lumbered with a great hairy �hump� growth on your spine. The brave story of Alice, a young girl with the superhuman-like ability to drink hundreds of litres of water before hitting the music festival circuit, is being used by Perth�s Brand Agency and Drug Aware to promote a message of water consumption this festival season. Camel Girl: The Story of A Girl and Her Hump� premiered exclusively online on Boxing Day and has already received over 2,800 views on YouTube. 2010-01-13T14:16:23+01:00 Drug Aware advertising 30 http://scaryideas.com/content/15441/ http://scaryideas.com/content/15441. http://scaryideas.com/content/15441 http://scaryideas.com/t/15441.jpg Flax Instant Lottery : Frost 2010-01-13T14:17:56+01:00 Flax Instant Lottery advertising 30 http://scaryideas.com/content/15442/ http://scaryideas.com/content/15442. http://scaryideas.com/content/15442 http://scaryideas.com/t/15442.jpg Coca-Cola : He shoots, he scores 2010-01-13T14:23:15+01:00 Coca-Cola advertising 30 http://scaryideas.com/content/15445/ http://scaryideas.com/content/15445. http://scaryideas.com/content/15445 http://scaryideas.com/t/15445.jpg LG : Snow Angel 2010-01-13T16:34:21+01:00 LG advertising 30 http://scaryideas.com/content/15447/ http://scaryideas.com/content/15447. http://scaryideas.com/content/15447 http://scaryideas.com/t/15447.jpg Honda : Honda Crosstour - Snow Trip 2010-01-13T17:52:13+01:00 Honda advertising 30 http://scaryideas.com/content/15448/ http://scaryideas.com/content/15448. http://scaryideas.com/content/15448 http://scaryideas.com/t/15448.jpg Montana Meth Project : Kevin 2010-01-14T10:58:30+01:00 Montana Meth Project advertising 30 http://scaryideas.com/content/15449/ http://scaryideas.com/content/15449. http://scaryideas.com/content/15449 http://scaryideas.com/t/15449.jpg Montana Meth Project : Tracy 2010-01-14T10:59:13+01:00 Montana Meth Project advertising 30 http://scaryideas.com/content/15450/ http://scaryideas.com/content/15450. http://scaryideas.com/content/15450 http://scaryideas.com/t/15450.jpg Montana Meth Project : Ben 2010-01-14T10:59:57+01:00 Montana Meth Project advertising 30 http://scaryideas.com/content/15451/ http://scaryideas.com/content/15451. http://scaryideas.com/content/15451 http://scaryideas.com/t/15451.jpg Montana Meth Project : Jessica 2010-01-14T11:00:29+01:00 Montana Meth Project advertising 30 http://scaryideas.com/content/15456/ http://scaryideas.com/content/15456. http://scaryideas.com/content/15456 http://scaryideas.com/t/15456.jpg Meetup.com : Suicide 2010-01-14T11:05:13+01:00 Meetup.com advertising 30 http://scaryideas.com/content/15457/ http://scaryideas.com/content/15457. http://scaryideas.com/content/15457 http://scaryideas.com/t/15457.jpg Meetup.com : Chess 2010-01-14T11:06:34+01:00 Meetup.com advertising 30 http://scaryideas.com/content/15458/ http://scaryideas.com/content/15458. http://scaryideas.com/content/15458 http://scaryideas.com/t/15458.jpg Meetup.com : Take out 2010-01-14T11:07:23+01:00 Meetup.com advertising 30 http://scaryideas.com/content/15465/ http://scaryideas.com/content/15465. http://scaryideas.com/content/15465 http://scaryideas.com/t/15465.jpg Chaudfontaine : Octopus Connoisseurs prefer Chaudfontaine 2010-01-14T15:34:54+01:00 Chaudfontaine advertising 30 http://scaryideas.com/content/15466/ http://scaryideas.com/content/15466. http://scaryideas.com/content/15466 http://scaryideas.com/t/15466.jpg BIVV / IBSR : Heaven Heaven is great for old people BIVV / IBSR (Belgian Institute for Road Safety) 2010-01-14T15:36:45+01:00 BIVV / IBSR advertising 30 http://scaryideas.com/content/15464/ http://scaryideas.com/content/15464. http://scaryideas.com/content/15464 http://scaryideas.com/t/15464.jpg ATG : Know Your Horses ATG (Swedish Horse Racing) 2010-01-14T13:17:24+01:00 ATG advertising 30 http://scaryideas.com/content/15473/ http://scaryideas.com/content/15473. http://scaryideas.com/content/15473 http://scaryideas.com/t/15473.jpg Standard Life, Canada : Beach 2010-01-15T10:15:21+01:00 Standard Life, Canada advertising 30 http://scaryideas.com/content/15474/ http://scaryideas.com/content/15474. http://scaryideas.com/content/15474 http://scaryideas.com/t/15474.jpg Standard Life, Canada : Crosswalk 2010-01-15T10:16:38+01:00 Standard Life, Canada advertising 30 http://scaryideas.com/content/15475/ http://scaryideas.com/content/15475. http://scaryideas.com/content/15475 http://scaryideas.com/t/15475.jpg Newfoundland and Labrador Tourism : Ancient Land Throughout this land, for thousands of years, it�s been said that everything has a spirit. Not surprisingly, it�s where you might find your own. http://www.newfoundlandlabrador.com 2010-01-15T10:18:09+01:00 Newfoundland and Labrador Tourism advertising 30 http://scaryideas.com/content/15478/ http://scaryideas.com/content/15478. http://scaryideas.com/content/15478 http://scaryideas.com/t/15478.jpg Sony : Sony Bloggie - Annoucer 2010-01-15T10:44:02+01:00 Sony advertising 30 http://scaryideas.com/content/15479/ http://scaryideas.com/content/15479. http://scaryideas.com/content/15479 http://scaryideas.com/t/15479.jpg Sony : Sony PS3 - Singstar 2010-01-15T10:45:28+01:00 Sony advertising 30 http://scaryideas.com/content/15480/ http://scaryideas.com/content/15480. http://scaryideas.com/content/15480 http://scaryideas.com/t/15480.jpg Mega Millions : Office Pool 2010-01-15T10:46:15+01:00 Mega Millions advertising 30 http://scaryideas.com/content/15481/ http://scaryideas.com/content/15481. http://scaryideas.com/content/15481 http://scaryideas.com/t/15481.jpg DieHard batteries : Extreme Lights DieHard has a rich history of outlandishly testing their batteries. In 1975 they left a car frozen on a lake for three months just to see if it would start. With that history in mind, Y&R Chicago had one goal when tasked with reintroducing the DieHard brand: to prove that their batteries live up to their name. To build upon their heritage and reach a younger audience, Y&R partnered with director Henry Alex-Rubin to torture the toughest DieHard battery yet: the DieHard Platinum. Over two days in the Bronx, the team captured the Platinum starting a car while running everything it takes to power an underground sensation starring beat boxer/comedic performer Reggie Watts. 2010-01-15T10:52:02+01:00 DieHard batteries advertising 30 http://scaryideas.com/content/15496/ http://scaryideas.com/content/15496. http://scaryideas.com/content/15496 http://scaryideas.com/t/15496.jpg Hudson's Bay Co. : Explorers 2010-01-17T17:00:26+01:00 Hudson's Bay Co. advertising 30 http://scaryideas.com/content/15497/ http://scaryideas.com/content/15497. http://scaryideas.com/content/15497 http://scaryideas.com/t/15497.jpg International Rescue Committee : Help Haiti now 2010-01-17T17:02:13+01:00 International Rescue Committee advertising 30 http://scaryideas.com/content/15498/ http://scaryideas.com/content/15498. http://scaryideas.com/content/15498 http://scaryideas.com/t/15498.jpg Film Festival of Eastern Europe : Stories - 1 2010-01-17T17:04:51+01:00 Film Festival of Eastern Europe advertising 30 http://scaryideas.com/content/15499/ http://scaryideas.com/content/15499. http://scaryideas.com/content/15499 http://scaryideas.com/t/15499.jpg Film Festival of Eastern Europe : Stories - 2 2010-01-17T17:05:59+01:00 Film Festival of Eastern Europe advertising 30 http://scaryideas.com/content/15502/ http://scaryideas.com/content/15502. http://scaryideas.com/content/15502 http://scaryideas.com/t/15502.jpg Football Federation Australia : The Great Christmas Gift Wrapping Swindle 2010-01-18T10:26:10+01:00 Football Federation Australia advertising 30 http://scaryideas.com/content/15507/ http://scaryideas.com/content/15507. http://scaryideas.com/content/15507 http://scaryideas.com/t/15507.jpg Minnesota State Lottery Scratch Games : Lunch 2010-01-18T10:32:21+01:00 Minnesota State Lottery Scratch Games advertising 30 http://scaryideas.com/content/15508/ http://scaryideas.com/content/15508. http://scaryideas.com/content/15508 http://scaryideas.com/t/15508.jpg Minnesota State Lottery Scratch Games : Tea party 2010-01-18T10:33:10+01:00 Minnesota State Lottery Scratch Games advertising 30 http://scaryideas.com/content/15509/ http://scaryideas.com/content/15509. http://scaryideas.com/content/15509 http://scaryideas.com/t/15509.jpg Minnesota State Lottery Scratch Games : Spare key 2010-01-18T10:33:54+01:00 Minnesota State Lottery Scratch Games advertising 30 http://scaryideas.com/content/15510/ http://scaryideas.com/content/15510. http://scaryideas.com/content/15510 http://scaryideas.com/t/15510.jpg Minnesota State Lottery Scratch Games : Work Saturday 2010-01-18T10:34:32+01:00 Minnesota State Lottery Scratch Games advertising 30 http://scaryideas.com/content/15511/ http://scaryideas.com/content/15511. http://scaryideas.com/content/15511 http://scaryideas.com/t/15511.jpg Minnesota State Lottery Scratch Games : Bypass tray 2010-01-18T10:35:20+01:00 Minnesota State Lottery Scratch Games advertising 30 http://scaryideas.com/content/15512/ http://scaryideas.com/content/15512. http://scaryideas.com/content/15512 http://scaryideas.com/t/15512.jpg Minnesota State Lottery Scratch Games : Dibs 2010-01-18T10:36:09+01:00 Minnesota State Lottery Scratch Games advertising 30 http://scaryideas.com/content/15513/ http://scaryideas.com/content/15513. http://scaryideas.com/content/15513 http://scaryideas.com/t/15513.jpg Minnesota State Lottery Scratch Games : Pizza 2010-01-18T10:37:16+01:00 Minnesota State Lottery Scratch Games advertising 30 http://scaryideas.com/content/15514/ http://scaryideas.com/content/15514. http://scaryideas.com/content/15514 http://scaryideas.com/t/15514.jpg TMF Travel : Sex 2010-01-18T10:52:40+01:00 TMF Travel advertising 30 http://scaryideas.com/content/15515/ http://scaryideas.com/content/15515. http://scaryideas.com/content/15515 http://scaryideas.com/t/15515.jpg TMF Travel : Puke 2010-01-18T10:53:24+01:00 TMF Travel advertising 30 http://scaryideas.com/content/15516/ http://scaryideas.com/content/15516. http://scaryideas.com/content/15516 http://scaryideas.com/t/15516.jpg TMF Travel : Slow 2010-01-18T10:54:05+01:00 TMF Travel advertising 30 http://scaryideas.com/content/15517/ http://scaryideas.com/content/15517. http://scaryideas.com/content/15517 http://scaryideas.com/t/15517.jpg Metservice : Windy days 2010-01-18T10:54:51+01:00 Metservice advertising 30 http://scaryideas.com/content/15518/ http://scaryideas.com/content/15518. http://scaryideas.com/content/15518 http://scaryideas.com/t/15518.jpg Metservice : Rainy days 2010-01-18T10:55:35+01:00 Metservice advertising 30 http://scaryideas.com/content/15519/ http://scaryideas.com/content/15519. http://scaryideas.com/content/15519 http://scaryideas.com/t/15519.jpg Adidas : Adidas Originals - Star Wars Collection adidas Originals is kicking off 2010 by welcoming you to the neighborhood, the street where originality comes to life as artists, athletes, and celebs celebrate their style. Everyones invited to our street corner along with some special guests, who traveled from a galaxy far, far away to launch a years worth of celebrations. Star Wars and adidas Originals have officially joined forces in our most colossal collaboration to date, bringing you a striking collection of sneakers and apparel inspired by the characters and crafts youve followed for a lifetime. The most iconic moments and beloved figures from the Star Wars saga are translated to the streets, telling their creative story across a forceful collection of adidas Originals footwear and apparel. Celebrate this powerful alliance to the beat of a new and improved remix of the Imperial March, as Vader and the Stormtroopers land on our street corner greeted by Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk representing their originality. No matter which side of the Force youre on, believe the hype, this year is going to be massive. 2010-01-18T12:53:36+01:00 Adidas advertising 30 http://scaryideas.com/content/15520/ http://scaryideas.com/content/15520. http://scaryideas.com/content/15520 http://scaryideas.com/t/15520.jpg Philips : Sensual Massager 2010-01-18T14:37:08+01:00 Philips advertising 30 http://scaryideas.com/content/15525/ http://scaryideas.com/content/15525. http://scaryideas.com/content/15525 http://scaryideas.com/t/15525.jpg The Cassette : Projection 2010-01-19T13:24:22+01:00 The Cassette advertising 30 http://scaryideas.com/content/15529/ http://scaryideas.com/content/15529. http://scaryideas.com/content/15529 http://scaryideas.com/t/15529.jpg Chemistry : Madmen Stings The winning entry in a competition to win the sponsorship of 'Madmen' run by the Irish national broadcaster (RTE). After all, who's better to sponsor 'Madmen' than an advertising agency like Chemistry Dublin. 2010-01-19T13:28:50+01:00 Chemistry advertising 30 http://scaryideas.com/content/15530/ http://scaryideas.com/content/15530. http://scaryideas.com/content/15530 http://scaryideas.com/t/15530.jpg NSPCC : How U Feelin? 2010-01-19T13:31:10+01:00 NSPCC advertising 30 http://scaryideas.com/content/17571/ http://scaryideas.com/content/17571. http://scaryideas.com/content/17571 http://scaryideas.com/t/17571.jpg Comte : La Legende du Comte 2010-05-10T19:13:43+02:00 Comte advertising 30 http://scaryideas.com/content/15548/ http://scaryideas.com/content/15548. http://scaryideas.com/content/15548 http://scaryideas.com/t/15548.jpg AIDES : Graffiti 2010-01-19T13:48:10+01:00 AIDES advertising 30 http://scaryideas.com/content/15549/ http://scaryideas.com/content/15549. http://scaryideas.com/content/15549 http://scaryideas.com/t/15549.jpg Mitsubishi : Good Driver 2010-01-19T13:49:02+01:00 Mitsubishi advertising 30 http://scaryideas.com/content/15550/ http://scaryideas.com/content/15550. http://scaryideas.com/content/15550 http://scaryideas.com/t/15550.jpg Foxtel : Winter Olympics 2010 2010-01-19T13:49:47+01:00 Foxtel advertising 30 http://scaryideas.com/content/15558/ http://scaryideas.com/content/15558. http://scaryideas.com/content/15558 http://scaryideas.com/t/15558.jpg Apple : Who is Newton? 2010-01-19T16:13:16+01:00 Apple advertising 30 http://scaryideas.com/content/15564/ http://scaryideas.com/content/15564. http://scaryideas.com/content/15564 http://scaryideas.com/t/15564.jpg 52nd Annual GRAMMY Awards : We're All Fans - LL Cool J The Recording Academy� and TBWA\Chiat\Day Los Angeles unveiled an innovative advertising campaign for the 52nd Annual GRAMMY� Awards, airing live on CBS Jan. 31, 8 � 11:30 p.m. ET/PT. The fully integrated campaign, titled "We're All Fans," highlights music fans' unprecedented impact in the current digital age. The heart of the campaign is the Web site, www.wereallfans.com � a first-of-its-kind interactive fan experience � featuring portraits of GRAMMY-nominated artists composed entirely of real-time, fan-generated YouTube, Twitter and Flickr postings. This user-submitted content is continuously gathered from these social media platforms and refreshed on the campaign site to form a constantly evolving, "living" portrait of each artist. TV, print, out-of-home and interactive all support and will drive traffic to www.wereallfans.com. "Music connects us all and while it comes to life in the hands of artists, it lives and breathes in the hearts and minds of fans," said Evan Greene, Chief Marketing Officer of The Recording Academy. "With the natural evolution of social media, fans have become a cultural force driving the power of music, and this year's ad campaign celebrates the connection between fans and some of today's most relevant artists." "Fans have always been the driving force of music, but with the rise of social media they are now more powerful, more connected and more influential than ever," said Patrick O'Neill, Executive Creative Director at TBWA\Chiat\Day\Los Angeles. "We wanted to tap into what music fans are already doing: sharing, tweeting, singing about their favorite song/musician/lyric every second, every day, all over the Web. The 'We're All Fans' GRAMMY Awards campaign harnesses this enthusiasm and puts the fans at the center of the idea. And we all know, music is nothing without the fans." 2010-01-19T18:17:50+01:00 52nd Annual GRAMMY Awards advertising 30 http://scaryideas.com/content/15565/ http://scaryideas.com/content/15565. http://scaryideas.com/content/15565 http://scaryideas.com/t/15565.jpg 52nd Annual GRAMMY Awards : We're All Fans - Lady Gaga The Recording Academy� and TBWA\Chiat\Day Los Angeles unveiled an innovative advertising campaign for the 52nd Annual GRAMMY� Awards, airing live on CBS Jan. 31, 8 � 11:30 p.m. ET/PT. The fully integrated campaign, titled "We're All Fans," highlights music fans' unprecedented impact in the current digital age. The heart of the campaign is the Web site, www.wereallfans.com � a first-of-its-kind interactive fan experience � featuring portraits of GRAMMY-nominated artists composed entirely of real-time, fan-generated YouTube, Twitter and Flickr postings. This user-submitted content is continuously gathered from these social media platforms and refreshed on the campaign site to form a constantly evolving, "living" portrait of each artist. TV, print, out-of-home and interactive all support and will drive traffic to www.wereallfans.com. "Music connects us all and while it comes to life in the hands of artists, it lives and breathes in the hearts and minds of fans," said Evan Greene, Chief Marketing Officer of The Recording Academy. "With the natural evolution of social media, fans have become a cultural force driving the power of music, and this year's ad campaign celebrates the connection between fans and some of today's most relevant artists." "Fans have always been the driving force of music, but with the rise of social media they are now more powerful, more connected and more influential than ever," said Patrick O'Neill, Executive Creative Director at TBWA\Chiat\Day\Los Angeles. "We wanted to tap into what music fans are already doing: sharing, tweeting, singing about their favorite song/musician/lyric every second, every day, all over the Web. The 'We're All Fans' GRAMMY Awards campaign harnesses this enthusiasm and puts the fans at the center of the idea. And we all know, music is nothing without the fans." 2010-01-19T18:18:01+01:00 52nd Annual GRAMMY Awards advertising 30 http://scaryideas.com/content/15569/ http://scaryideas.com/content/15569. http://scaryideas.com/content/15569 http://scaryideas.com/t/15569.jpg Jack Daniel's : Proud 2010-01-20T10:06:45+01:00 Jack Daniel's advertising 30 http://scaryideas.com/content/15578/ http://scaryideas.com/content/15578. http://scaryideas.com/content/15578 http://scaryideas.com/t/15578.jpg Google : Nexus One - Ninja's Unboxing 2010-01-20T10:19:02+01:00 Google advertising 30 http://scaryideas.com/content/15579/ http://scaryideas.com/content/15579. http://scaryideas.com/content/15579 http://scaryideas.com/t/15579.jpg A&W Food Services : Balloon Boy The A&W guys stay late to set up for the 2 for $4 Mama Burger promotion and get a little excited by the offer. Warning: blatantly contains multiple offer mentions. 2010-01-20T10:40:49+01:00 A&W Food Services advertising 30 http://scaryideas.com/content/15580/ http://scaryideas.com/content/15580. http://scaryideas.com/content/15580 http://scaryideas.com/t/15580.jpg La Gazzetta dello Sport : Fear 2010-01-20T11:49:10+01:00 La Gazzetta dello Sport advertising 30 http://scaryideas.com/content/15581/ http://scaryideas.com/content/15581. http://scaryideas.com/content/15581 http://scaryideas.com/t/15581.jpg DontForgetAids.de : Group therapy 2010-01-20T14:46:29+01:00 DontForgetAids.de advertising 30 http://scaryideas.com/content/15582/ http://scaryideas.com/content/15582. http://scaryideas.com/content/15582 http://scaryideas.com/t/15582.jpg Listerine : The Great Indian Snake Charmer 2010-01-20T14:52:20+01:00 Listerine advertising 30 http://scaryideas.com/content/15583/ http://scaryideas.com/content/15583. http://scaryideas.com/content/15583 http://scaryideas.com/t/15583.jpg MADD : Broken Teens 2010-01-20T16:02:49+01:00 MADD advertising 30 http://scaryideas.com/content/15586/ http://scaryideas.com/content/15586. http://scaryideas.com/content/15586 http://scaryideas.com/t/15586.jpg Kodak : Zoom 2010-01-21T10:22:28+01:00 Kodak advertising 30 http://scaryideas.com/content/15587/ http://scaryideas.com/content/15587. http://scaryideas.com/content/15587 http://scaryideas.com/t/15587.jpg Parkinson Society Quebec Region : Christmas 2010-01-21T10:23:56+01:00 Parkinson Society Quebec Region advertising 30 http://scaryideas.com/content/15589/ http://scaryideas.com/content/15589. http://scaryideas.com/content/15589 http://scaryideas.com/t/15589.jpg Wrangler : Wrangler RED - We're animals 2010-01-21T10:30:30+01:00 Wrangler advertising 30 http://scaryideas.com/content/15590/ http://scaryideas.com/content/15590. http://scaryideas.com/content/15590 http://scaryideas.com/t/15590.jpg Peugeot : Alchemy 2010-01-21T10:33:32+01:00 Peugeot advertising 30 http://scaryideas.com/content/15591/ http://scaryideas.com/content/15591. http://scaryideas.com/content/15591 http://scaryideas.com/t/15591.jpg Axe : Twist (Robot) Directed by the Perlorian Brothers, this commercial for Axe called 'Twist' demonstrates how making a good impression at the right time gets you places. The Mill contributed to the ad by creating the robot arms which lend a helping hand, or rather pincer, to make sure the hero character is suitably groomed and ready for action at all times. 2010-01-21T10:52:57+01:00 Axe advertising 30 http://scaryideas.com/content/15593/ http://scaryideas.com/content/15593. http://scaryideas.com/content/15593 http://scaryideas.com/t/15593.jpg Samenwerkende hulporganisaties : Help Haiti Help Ha�ti Text SUPPORT to 5050 (� 3,- per message) 2010-01-21T17:14:44+01:00 Samenwerkende hulporganisaties advertising 30 http://scaryideas.com/content/15599/ http://scaryideas.com/content/15599. http://scaryideas.com/content/15599 http://scaryideas.com/t/15599.jpg Absolut Vodka : Robot Love Story - I'm Here ABSOLUT and Spike Jonze Premiere I'm Here at Sundance Film Festival Acclaimed filmmaker Spike Jonze premieres his latest work - I'm Here, a 30-minute short film - today at the Sundance Film Festival as part of the first-ever Opening Night's Shorts Program at the festival. The film is a collaboration with ABSOLUT VODKA, and the partnership acknowledges the brand�s position as a pioneering and culture-shaping brand. ABSOLUT has always stood out in the marketplace as a groundbreaking company that has been supporting artists for decades. Previous collaborations include those with Andy Warhol, Keith Haring and Helmut Newton. I'm Here honors the brand�s history while embarking on a new and innovative alliance with one of today�s most original filmmakers. The film came about when ABSOLUT reached out to Jonze to make a film, and gave him creative control to create the film he wanted. "It was a pretty incredible opportunity," says Jonze. "They (ABSOLUT) didn�t give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. And it wasn't like working with some huge corporation where I had to meet with committees of people. It was just a small group, and it seemed like creativity and making something that affected them emotionally was the only thing that really mattered to them. I got to make my first love story. It's about the relationship between two robots living in Los Angeles". I'm Here will also screen at the Berlin Film Festival in February, followed by a global release in March on www.imheremovie.com. View the teaser trailer at the official film site www.imheremovie.com. "Since its inception, ABSOLUT VODKA has been driven by creativity, and together with Spike Jonze we set a new standard for creative collaborations," says Anna Malmhake, Vice President Global Marketing at The Absolut Company. "Spike Jonze is one of the most important influencers of modern popular culture, and this 30-minute film subtly and artfully expresses our enduring commitment to collaborations and creativity." I'm Here, a 30-minute short film by Spike Jonze. Featuring Andrew Garfield and Sienna Guillory in the lead roles. The soundtrack includes original music by Sam Spiegel and original songs by L.A.-based art musician Aska Matsumiya and other emerging musicians. Follow the I'm Here blog at http://blog.imheremovie.com/. Press images are available at http://press.absolut.com. The creative collaboration between ABSOLUT VODKA and Spike Jonze will be accompanied by a charitable donation of $30,000 to 20/20, an American Film Institute (AFI) initiative, designed to enhance cultural exchange, understanding and collaboration through filmmakers and their films from the US and abroad. Spike and ABSOLUT are each donating $15,000. The collaboration with Spike Jonze was created by long-standing ad agency of record TBWA\Chiat\Day. In addition to the 30-minute film, there are also 30 and 60 second trailers, to be used online and as TV commercials globally. 2010-01-21T17:13:53+01:00 Absolut Vodka advertising 30 http://scaryideas.com/content/15607/ http://scaryideas.com/content/15607. http://scaryideas.com/content/15607 http://scaryideas.com/t/15607.jpg RBC Olympic Torch Relay Sponsorship : Flame Trail In support of the 2010 Olympic Winter Games, The Royal Bank of Canada has sponsored the Olympic Torch Relay on its route across our vast country of Canada. It is to be the longest torch run in the history of the Olympics, and this spot was produced to create anticipation for the event and to capture the spirit of these moments leading up to the Games. 2010-01-22T10:08:48+01:00 RBC Olympic Torch Relay Sponsorship advertising 30 http://scaryideas.com/content/15609/ http://scaryideas.com/content/15609. http://scaryideas.com/content/15609 http://scaryideas.com/t/15609.jpg Sky : Labour 2010-01-27T16:42:38+01:00 Sky advertising 30 http://scaryideas.com/content/15610/ http://scaryideas.com/content/15610. http://scaryideas.com/content/15610 http://scaryideas.com/t/15610.jpg Heineken : European Rugby Cup - The Up and Under 2010-01-23T18:22:32+01:00 Heineken advertising 30 http://scaryideas.com/content/15611/ http://scaryideas.com/content/15611. http://scaryideas.com/content/15611 http://scaryideas.com/t/15611.jpg Heineken : European Rugby Cup - The Intercept 2010-01-23T18:22:14+01:00 Heineken advertising 30 http://scaryideas.com/content/15612/ http://scaryideas.com/content/15612. http://scaryideas.com/content/15612 http://scaryideas.com/t/15612.jpg Zoggs : Underwater girl 2010-01-22T14:43:55+01:00 Zoggs advertising 30 http://scaryideas.com/content/15616/ http://scaryideas.com/content/15616. http://scaryideas.com/content/15616 http://scaryideas.com/t/15616.jpg Sector Alarm : Burglary (Someone's Home) 2010-01-22T15:49:04+01:00 Sector Alarm advertising 30 http://scaryideas.com/content/15621/ http://scaryideas.com/content/15621. http://scaryideas.com/content/15621 http://scaryideas.com/t/15621.jpg MyStocks : Ball 2010-01-23T17:37:52+01:00 MyStocks advertising 30 http://scaryideas.com/content/15622/ http://scaryideas.com/content/15622. http://scaryideas.com/content/15622 http://scaryideas.com/t/15622.jpg MyStocks : Hairy Man 2010-01-23T17:38:49+01:00 MyStocks advertising 30 http://scaryideas.com/content/15623/ http://scaryideas.com/content/15623. http://scaryideas.com/content/15623 http://scaryideas.com/t/15623.jpg MyStocks : Hedgehog 2010-01-23T17:39:49+01:00 MyStocks advertising 30 http://scaryideas.com/content/15624/ http://scaryideas.com/content/15624. http://scaryideas.com/content/15624 http://scaryideas.com/t/15624.jpg Honda : Living with Robots As part of the "DREAM THE IMPOSSIBLE" Documentary Series, today Honda debuted its sixth short-film documentary, "Living with Robots," at the Sundance Film Festival and at http://dreams.honda.com. Directed by Joe Berlinger with producers @radical.media, "Living with Robots" investigates humankind's keen interest in robots and how robots can challenge the impossible by saving lives while also holding the promise to become more integrated and helpful in daily life. The film highlights Honda's ASIMO (Advanced Step in Innovative Mobility), the world's most advanced humanoid robot, and the company's commitment to researching and developing bipedal mobility and how the research improves technologies across the company. "Star Trek" and "Transformers" screenwriters Roberto Orci and Alex Kurtzman, academics, philosophers and several Honda associates and engineers are featured in the film. "Our new film, 'Living with Robots,' features some of the most interesting subject matter we've ever covered in the 'DREAM THE IMPOSSIBLE' Documentary Series. Acclaimed director Joe Berlinger really brought to life the fascinating story of the role of robotics in society. Many people are aware that Honda is researching robotics with the ASIMO project, but this film gives us a thoughtful and artistic glimpse of ASIMO and the future of robots that we've never seen before," said Curt Johnson, creative director at RPA. 2010-01-23T17:41:24+01:00 Honda advertising 30 http://scaryideas.com/content/15628/ http://scaryideas.com/content/15628. http://scaryideas.com/content/15628 http://scaryideas.com/t/15628.jpg Langara College : Rethink scholarship at Langara College 2010-01-26T10:15:31+01:00 Langara College advertising 30 http://scaryideas.com/content/15630/ http://scaryideas.com/content/15630. http://scaryideas.com/content/15630 http://scaryideas.com/t/15630.jpg Mercedes-Benz : Avoid surprises 2010-01-24T16:06:51+01:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/15631/ http://scaryideas.com/content/15631. http://scaryideas.com/content/15631 http://scaryideas.com/t/15631.jpg Republic of Bacon : Proposal 2010-01-24T16:09:04+01:00 Republic of Bacon advertising 30 http://scaryideas.com/content/15632/ http://scaryideas.com/content/15632. http://scaryideas.com/content/15632 http://scaryideas.com/t/15632.jpg Republic of Bacon : Spa 2010-01-24T16:10:03+01:00 Republic of Bacon advertising 30 http://scaryideas.com/content/15633/ http://scaryideas.com/content/15633. http://scaryideas.com/content/15633 http://scaryideas.com/t/15633.jpg Republic of Bacon : Sorry 2010-01-24T16:11:08+01:00 Republic of Bacon advertising 30 http://scaryideas.com/content/15634/ http://scaryideas.com/content/15634. http://scaryideas.com/content/15634 http://scaryideas.com/t/15634.jpg Barclaycard : Roller Coaster 2010-01-25T11:32:27+01:00 Barclaycard advertising 30 http://scaryideas.com/content/15635/ http://scaryideas.com/content/15635. http://scaryideas.com/content/15635 http://scaryideas.com/t/15635.jpg Interbank Saving Accounts : Piranhas 2010-01-25T11:33:33+01:00 Interbank Saving Accounts advertising 30 http://scaryideas.com/content/15636/ http://scaryideas.com/content/15636. http://scaryideas.com/content/15636 http://scaryideas.com/t/15636.jpg Air NZ Grab a Seat : Cougar 2010-01-25T11:36:27+01:00 Air NZ Grab a Seat advertising 30 http://scaryideas.com/content/15637/ http://scaryideas.com/content/15637. http://scaryideas.com/content/15637 http://scaryideas.com/t/15637.jpg Power of Movement : Goth Power of Movement was started in 2007 by the Arthritis and Autoimmunity Research Centre Foundation, which is part of University Health Network. What started as a grassroots Toronto-based yoga fundraiser has since grown to become a Canada-wide campaign, raising funds and awareness for this often misunderstood group of diseases which affect people of all ages. Through Power of Movement, Canadians of all ages are celebrating their mobility in hopes of finding better treatments and ultimately, cures. 2010-01-25T11:38:57+01:00 Power of Movement advertising 30 http://scaryideas.com/content/15638/ http://scaryideas.com/content/15638. http://scaryideas.com/content/15638 http://scaryideas.com/t/15638.jpg Power of Movement : Biker Power of Movement was started in 2007 by the Arthritis and Autoimmunity Research Centre Foundation, which is part of University Health Network. What started as a grassroots Toronto-based yoga fundraiser has since grown to become a Canada-wide campaign, raising funds and awareness for this often misunderstood group of diseases which affect people of all ages. Through Power of Movement, Canadians of all ages are celebrating their mobility in hopes of finding better treatments and ultimately, cures. 2010-01-25T11:38:22+01:00 Power of Movement advertising 30 http://scaryideas.com/content/15639/ http://scaryideas.com/content/15639. http://scaryideas.com/content/15639 http://scaryideas.com/t/15639.jpg MTV : Los Premios 3009 The teaser for the 2009 Latin American edition of the MTV Awards, held in Bogota, has been produced at Peppermelon. 2010-01-25T11:54:57+01:00 MTV advertising 30 http://scaryideas.com/content/15646/ http://scaryideas.com/content/15646. http://scaryideas.com/content/15646 http://scaryideas.com/t/15646.jpg National Geographic : Magician 2010-01-25T16:26:28+01:00 National Geographic advertising 30 http://scaryideas.com/content/15648/ http://scaryideas.com/content/15648. http://scaryideas.com/content/15648 http://scaryideas.com/t/15648.jpg Allstate : The Great Recovery 2010-01-26T09:59:24+01:00 Allstate advertising 30 http://scaryideas.com/content/15649/ http://scaryideas.com/content/15649. http://scaryideas.com/content/15649 http://scaryideas.com/t/15649.jpg Allstate : Multiples The Whitehouse, Bicoastal/Chicago/London editor/partner Marc Langley sees people in miniature in the new :30 "Multiples," and finds hope in a down economy in another :30 "The Great Recovery," both out of Leo Burnett, Chicago. �Multiples,� which features how-did-they-do-that in-camera effects, was directed by Partizan�s Keith Loutit, while the affecting �The Great Recovery� was helmed by DNA�s Marc Webb of '500 Days of Summer' fame. 2010-01-26T14:32:32+01:00 Allstate advertising 30 http://scaryideas.com/content/15650/ http://scaryideas.com/content/15650. http://scaryideas.com/content/15650 http://scaryideas.com/t/15650.jpg PepsiCo : PepsiCo Twistos crackers - Woodpecker 2010-01-26T15:33:01+01:00 PepsiCo advertising 30 http://scaryideas.com/content/15656/ http://scaryideas.com/content/15656. http://scaryideas.com/content/15656 http://scaryideas.com/t/15656.jpg Bud Light : Clothing Drive Tool of North America Director Erich Joiner's comedic storytelling sensibilities are on tap for Bud Light in the latest viral video from DDB. Clothing Drive is the hilarious sequel to the Emmy award winning Swear Jar, one of the most popular web films of 2008. Clothing Drive reunites the entire Swear Jar team including the agency creative team and cast, only this time an office employee is collecting clothes for a homeless shelter. When word spreads that the prize for donating an article of clothing is a tall cold Bud Light, it's not long before the staff is shedding their inhibitions as well as their office attire. The result is an opus of uproariously awkward moments that make this clever sequel every bit as memorable as its predecessor. 2010-01-26T14:33:32+01:00 Bud Light advertising 30 http://scaryideas.com/content/15658/ http://scaryideas.com/content/15658. http://scaryideas.com/content/15658 http://scaryideas.com/t/15658.jpg Knorr : Brace 2010-01-26T10:29:05+01:00 Knorr advertising 30 http://scaryideas.com/content/15659/ http://scaryideas.com/content/15659. http://scaryideas.com/content/15659 http://scaryideas.com/t/15659.jpg Knorr : Dating 2010-01-26T10:29:53+01:00 Knorr advertising 30 http://scaryideas.com/content/15660/ http://scaryideas.com/content/15660. http://scaryideas.com/content/15660 http://scaryideas.com/t/15660.jpg Specsavers : Crop Circles 2010-01-26T10:30:57+01:00 Specsavers advertising 30 http://scaryideas.com/content/15662/ http://scaryideas.com/content/15662. http://scaryideas.com/content/15662 http://scaryideas.com/t/15662.jpg BBC : BBC Sport - 2010 Winter Olympics Inuit Animation The Winter Olympics are here once again and STUDIO AKA have produced a stylized graphic 1x40 Trail and 1x30 Titles Sequence for the event, being held in Vancouver February 12-28. BAFTA winning Director MARC CRASTE worked with desiger JON KLASSEN in creating the look of the spot, setting the film around a legendary quest, 'whereby an Inuit hero has to retrieve a spiritual stone that has been taken by a giant Bear from a mystical totem. In the process of his mission our hero draws on his skills in a series of challenging & physically brutal Olympic style sports to recover the precious ice locked stone, thus restoring light and peace to his dark and troubled world'. 2010-01-26T12:35:06+01:00 BBC advertising 30 http://scaryideas.com/content/15664/ http://scaryideas.com/content/15664. http://scaryideas.com/content/15664 http://scaryideas.com/t/15664.jpg PET Recycling : PET Vader vs Luke Sneaker Sneakers are made from recycled plastic bottles. The first time this spot appeared on TV it was shown during the break of the movie "The Empire Strikes Back". 2010-01-27T10:17:09+01:00 PET Recycling advertising 30 http://scaryideas.com/content/15665/ http://scaryideas.com/content/15665. http://scaryideas.com/content/15665 http://scaryideas.com/t/15665.jpg Andes Beer : Teletransporter Many beer brands speak to men in a shared tone showing to them that they really understand their needs. Yet, up to know, all intentions where express by a message without and action plan. Andes, the leader beer in the Andina Region of Argentina, presents: Andes Beer: Teletransporter � a revolutionary invention capable of doing something almost impossible: men can now go to a bar and share an Andes beer with friends without having any problems with their girlfriends. Andes Teletransporter Booths have been installed at the main bars of Mendoza, Argentina. Einstein mentioned that teletransportation was impossible since objects could not conduct faster than light. Einstein was wrong! Legal Notice: Teleportation does not cause any physical non psychological damages. It helps and encourages long lasting couples and friendships. To lie is a sin, teleport is not! 2010-01-27T10:18:53+01:00 Andes Beer advertising 30 http://scaryideas.com/content/15668/ http://scaryideas.com/content/15668. http://scaryideas.com/content/15668 http://scaryideas.com/t/15668.jpg WOM against HIV : Word Of Mouth against HIV People especially teenagers have forgotten the HIV problem which its spread is higher than ever before. One of the most powerful ways to stop this problem is prevention. Word Of Mouth is a virtual as well as a real photographic exhibit in which everyone can be spokesperson of the HIV prevention cause. With the intention of spreading the cause, we put the cause on everyone�s mouth. 2010-01-27T10:23:21+01:00 WOM against HIV advertising 30 http://scaryideas.com/content/15669/ http://scaryideas.com/content/15669. http://scaryideas.com/content/15669 http://scaryideas.com/t/15669.jpg U.S. Census Bureau : Community A new spot for the U.S. Census Bureau aimed specifically at the country's growing Latino community began airing nationwide last week, with the goal of increasing the participation of Latin Americans in the 2010 Census. 2010-01-27T10:30:32+01:00 U.S. Census Bureau advertising 30 http://scaryideas.com/content/15670/ http://scaryideas.com/content/15670. http://scaryideas.com/content/15670 http://scaryideas.com/t/15670.jpg Armadillo Scooterwear : Stunt 2010-01-27T10:31:29+01:00 Armadillo Scooterwear advertising 30 http://scaryideas.com/content/15675/ http://scaryideas.com/content/15675. http://scaryideas.com/content/15675 http://scaryideas.com/t/15675.jpg Guinness : Area 22 2010-02-12T10:15:23+01:00 Guinness advertising 30 http://scaryideas.com/content/15680/ http://scaryideas.com/content/15680. http://scaryideas.com/content/15680 http://scaryideas.com/t/15680.jpg Charmin Toilet Paper : The Helping Hand 2010-01-28T10:11:39+01:00 Charmin Toilet Paper advertising 30 http://scaryideas.com/content/15681/ http://scaryideas.com/content/15681. http://scaryideas.com/content/15681 http://scaryideas.com/t/15681.jpg Predator Watch : 180 Children of the Street Society PredatorWatch.ca 2010-02-12T10:27:39+01:00 Predator Watch advertising 30 http://scaryideas.com/content/15687/ http://scaryideas.com/content/15687. http://scaryideas.com/content/15687 http://scaryideas.com/t/15687.jpg Volvo : Volvo C70 - Switch 2010-01-28T10:21:25+01:00 Volvo advertising 30 http://scaryideas.com/content/17569/ http://scaryideas.com/content/17569. http://scaryideas.com/content/17569 http://scaryideas.com/t/17569.jpg Chicken Licken : The Hotwings Craving 2010-05-10T18:15:32+02:00 Chicken Licken advertising 30 http://scaryideas.com/content/15688/ http://scaryideas.com/content/15688. http://scaryideas.com/content/15688 http://scaryideas.com/t/15688.jpg Damaris Lingerie : Chore Justin Anderson's new NSFW short film for U.K. lingerie brand Damaris. 2010-01-28T10:39:02+01:00 Damaris Lingerie advertising 30 http://scaryideas.com/content/15691/ http://scaryideas.com/content/15691. http://scaryideas.com/content/15691 http://scaryideas.com/t/15691.jpg McDonald's : Small prices - Kid "Our prices make your more independent" This work is part of the ADC swiss young creatives. Has been approved to be online as small webfilms. 2010-01-29T10:31:06+01:00 McDonald's advertising 30 http://scaryideas.com/content/15692/ http://scaryideas.com/content/15692. http://scaryideas.com/content/15692 http://scaryideas.com/t/15692.jpg McDonald's : Small prices - Girl "Our prices make your more independent" This work is part of the ADC swiss young creatives. Has been approved to be online as small webfilms. 2010-01-29T10:32:34+01:00 McDonald's advertising 30 http://scaryideas.com/content/15698/ http://scaryideas.com/content/15698. http://scaryideas.com/content/15698 http://scaryideas.com/t/15698.jpg Sprite Slam Dunk : Art This Sprite campaign from BBH New York was built around the 2010 Sprite Slam Dunk Contest. Unlike most sports campaigns which feature celebrity athletes who are supposed to inspire us, the fans, we wanted to show fans inspiring those athletes. In fact, this whole campaign was targeted directly at only 4 specific people: the participants in this year's dunk contest. To get the word out, BBH teamed up with award-winning director Paul Hunter and tapped into the growing Spoken Word community to find those poets who would become the voice of basketball fans everywhere. These poets used their literary skills and passion for basketball to challenge and inspire the dunkers in this year's contest, the same way the dunkers have always challenged and inspired us fans. After a nationwide search in poetry clubs, online, on the street and through word of mouth, we were hit up by hundreds and hundreds of poets, all performing their own amazing, unique pieces. We ended up filming 6 performances in two cities with up and coming Spoken Word artists Kesed, Marcus, B Yung (all from NY), Jadon (from Philly), Jon (from LA) and T Miller (from Detroit). The juxtaposition of these two art forms--slam poetry and the slam dunk--made for some original, artful and starkly honest films, the likes of which we don't often see in a category so saturated with big contracts and bigger productions. 2010-01-29T10:47:11+01:00 Sprite Slam Dunk advertising 30 http://scaryideas.com/content/15699/ http://scaryideas.com/content/15699. http://scaryideas.com/content/15699 http://scaryideas.com/t/15699.jpg Sprite Slam Dunk : Books This Sprite campaign from BBH New York was built around the 2010 Sprite Slam Dunk Contest. Unlike most sports campaigns which feature celebrity athletes who are supposed to inspire us, the fans, we wanted to show fans inspiring those athletes. In fact, this whole campaign was targeted directly at only 4 specific people: the participants in this year's dunk contest. To get the word out, BBH teamed up with award-winning director Paul Hunter and tapped into the growing Spoken Word community to find those poets who would become the voice of basketball fans everywhere. These poets used their literary skills and passion for basketball to challenge and inspire the dunkers in this year's contest, the same way the dunkers have always challenged and inspired us fans. After a nationwide search in poetry clubs, online, on the street and through word of mouth, we were hit up by hundreds and hundreds of poets, all performing their own amazing, unique pieces. We ended up filming 6 performances in two cities with up and coming Spoken Word artists Kesed, Marcus, B Yung (all from NY), Jadon (from Philly), Jon (from LA) and T Miller (from Detroit). The juxtaposition of these two art forms--slam poetry and the slam dunk--made for some original, artful and starkly honest films, the likes of which we don't often see in a category so saturated with big contracts and bigger productions. 2010-01-29T10:47:51+01:00 Sprite Slam Dunk advertising 30 http://scaryideas.com/content/15700/ http://scaryideas.com/content/15700. http://scaryideas.com/content/15700 http://scaryideas.com/t/15700.jpg Sprite Slam Dunk : All-Star This Sprite campaign from BBH New York was built around the 2010 Sprite Slam Dunk Contest. Unlike most sports campaigns which feature celebrity athletes who are supposed to inspire us, the fans, we wanted to show fans inspiring those athletes. In fact, this whole campaign was targeted directly at only 4 specific people: the participants in this year's dunk contest. To get the word out, BBH teamed up with award-winning director Paul Hunter and tapped into the growing Spoken Word community to find those poets who would become the voice of basketball fans everywhere. These poets used their literary skills and passion for basketball to challenge and inspire the dunkers in this year's contest, the same way the dunkers have always challenged and inspired us fans. After a nationwide search in poetry clubs, online, on the street and through word of mouth, we were hit up by hundreds and hundreds of poets, all performing their own amazing, unique pieces. We ended up filming 6 performances in two cities with up and coming Spoken Word artists Kesed, Marcus, B Yung (all from NY), Jadon (from Philly), Jon (from LA) and T Miller (from Detroit). The juxtaposition of these two art forms--slam poetry and the slam dunk--made for some original, artful and starkly honest films, the likes of which we don't often see in a category so saturated with big contracts and bigger productions. 2010-01-29T10:48:31+01:00 Sprite Slam Dunk advertising 30 http://scaryideas.com/content/15709/ http://scaryideas.com/content/15709. http://scaryideas.com/content/15709 http://scaryideas.com/t/15709.jpg Unilever OMO : Newborn 2010-02-01T09:59:15+01:00 Unilever OMO advertising 30 http://scaryideas.com/content/15708/ http://scaryideas.com/content/15708. http://scaryideas.com/content/15708 http://scaryideas.com/t/15708.jpg Tostitos Salsa : Salsa 2010-02-01T09:58:14+01:00 Tostitos Salsa advertising 30 http://scaryideas.com/content/15704/ http://scaryideas.com/content/15704. http://scaryideas.com/content/15704 http://scaryideas.com/t/15704.jpg Restylane : Happy Birthday Restylane wanted a viral spot that was going to draw attention, and be edgy and remembered, but that also conveys the message to older women that you can have confidence and feel younger. 2010-01-29T11:43:27+01:00 Restylane advertising 30 http://scaryideas.com/content/15707/ http://scaryideas.com/content/15707. http://scaryideas.com/content/15707 http://scaryideas.com/t/15707.jpg Colorado Lottery : Chain 2010-01-29T14:31:24+01:00 Colorado Lottery advertising 30 http://scaryideas.com/content/15759/ http://scaryideas.com/content/15759. http://scaryideas.com/content/15759 http://scaryideas.com/t/15759.jpg Pedigree : Dentastix - Doggy Dentures Most dog owners never think about it, but oral care is actually incredibly important to dogs. Gum disease can lead to heart disease and all kinds of other serious problems. But who wants to see an ad campaign that shows tartar build up and red, painful gums? So we developed a more entertaining and engaging way to bring people into the conversation. Doggie Dentures. This ridiculous product helps us make the point that there are serious consequences to not taking care of your dog's teeth, but in a much more entertaining way. 2010-02-03T10:47:02+01:00 Pedigree advertising 30 http://scaryideas.com/content/15715/ http://scaryideas.com/content/15715. http://scaryideas.com/content/15715 http://scaryideas.com/t/15715.jpg Standard Magazine : Standard, or not 2010-02-01T10:05:38+01:00 Standard Magazine advertising 30 http://scaryideas.com/content/15723/ http://scaryideas.com/content/15723. http://scaryideas.com/content/15723 http://scaryideas.com/t/15723.jpg O2 : A Different Path 2010-02-01T10:21:48+01:00 O2 advertising 30 http://scaryideas.com/content/15724/ http://scaryideas.com/content/15724. http://scaryideas.com/content/15724 http://scaryideas.com/t/15724.jpg Skittles : Plant 2010-02-01T10:22:45+01:00 Skittles advertising 30 http://scaryideas.com/content/15730/ http://scaryideas.com/content/15730. http://scaryideas.com/content/15730 http://scaryideas.com/t/15730.jpg Toyota : Toyota Corolla - Camo 2010-02-01T10:44:20+01:00 Toyota advertising 30 http://scaryideas.com/content/15731/ http://scaryideas.com/content/15731. http://scaryideas.com/content/15731 http://scaryideas.com/t/15731.jpg Bekol : The Bubble Project Bekol / Organization of Heard of Hearing People Bekol is an organization that works to improve the quality of life of the hard-of-hearing. The main challenge that the organization faces is denial - the barrier of shame that causes 10% of the population to live in a bubble. Most high-rating television programs in Israel are broadcast with sign-language for the hard of hearing. To get our message across- draw an entire community out of its bubble, we collaborated with Israel's leading channels to create news items dealing with deafness, the challenges faced by the hard-of-hearing, and some of the new solutions available. In the middle of the broadcast, we simply flipped the viewers' perspective. 2010-02-01T12:33:54+01:00 Bekol advertising 30 http://scaryideas.com/content/15733/ http://scaryideas.com/content/15733. http://scaryideas.com/content/15733 http://scaryideas.com/t/15733.jpg Nova 96.9 Breakfast Team : Cannibal 2010-02-01T12:59:28+01:00 Nova 96.9 Breakfast Team advertising 30 http://scaryideas.com/content/15734/ http://scaryideas.com/content/15734. http://scaryideas.com/content/15734 http://scaryideas.com/t/15734.jpg Nova 96.9 Breakfast Team : Balloon 2010-02-01T13:00:44+01:00 Nova 96.9 Breakfast Team advertising 30 http://scaryideas.com/content/15735/ http://scaryideas.com/content/15735. http://scaryideas.com/content/15735 http://scaryideas.com/t/15735.jpg Nova 96.9 Breakfast Team : Cow Man 2010-02-01T13:01:26+01:00 Nova 96.9 Breakfast Team advertising 30 http://scaryideas.com/content/15739/ http://scaryideas.com/content/15739. http://scaryideas.com/content/15739 http://scaryideas.com/t/15739.jpg Pepsi : Refresh Project - One People The Pepsi Refresh Project is a multi-million dollar marketing platform that invites people to submit and vote for ideas that help make the world a better place. Pepsi is a brand that has always embodied the spirit of youth. Whether through social initiatives, or its place in pop culture, Pepsi has always fuelled and created culture. In 2009, Pepsi launched the Refresh campaign, celebrating optimism and its role in our changing world. This year, Pepsi is putting that optimism into action, with the launch of the Pepsi Refresh Project. Over the course of the year Pepsi will be awarding millions of dollars in Pepsi Refresh Grants. Rather than simply donating the money to charity, the Refresh Project promises to connect to consumers on a personal level, increasing their involvement with the brand by letting them decide which projects to fund. Submissions are welcome from all walks of life: consumers, for-profits, non-profits. Anyone with an idea is eligible. As for how the money is distributed, that�s up to the public too. Voting is open to everyone, and only the most popular ideas will be awarded Refresh Grants. This isn�t a cause marketing initiative. It�s not an advertising campaign. It�s not a social media campaign. It�s a refreshing new way of doing business, based on a firm belief at Pepsi that doing well means doing good. 2010-02-02T10:49:32+01:00 Pepsi advertising 30 http://scaryideas.com/content/15740/ http://scaryideas.com/content/15740. http://scaryideas.com/content/15740 http://scaryideas.com/t/15740.jpg Skittles : Plant 2010-02-02T10:44:30+01:00 Skittles advertising 30 http://scaryideas.com/content/15745/ http://scaryideas.com/content/15745. http://scaryideas.com/content/15745 http://scaryideas.com/t/15745.jpg Fiat : Legends 2010-02-02T10:55:00+01:00 Fiat advertising 30 http://scaryideas.com/content/15747/ http://scaryideas.com/content/15747. http://scaryideas.com/content/15747 http://scaryideas.com/t/15747.jpg Samsung : Omnia II - Urban Olympic Games 2010-02-02T11:08:44+01:00 Samsung advertising 30 http://scaryideas.com/content/15749/ http://scaryideas.com/content/15749. http://scaryideas.com/content/15749 http://scaryideas.com/t/15749.jpg Samsung : 2View - Be My Valentine 2010-02-02T12:37:10+01:00 Samsung advertising 30 http://scaryideas.com/content/15751/ http://scaryideas.com/content/15751. http://scaryideas.com/content/15751 http://scaryideas.com/t/15751.jpg Nokia : The World's Biggest Signpost 2010-02-02T15:00:00+01:00 Nokia advertising 30 http://scaryideas.com/content/15757/ http://scaryideas.com/content/15757. http://scaryideas.com/content/15757 http://scaryideas.com/t/15757.jpg Volkswagen : How it began Deutsch, LA's first campaign for VW is an update of the Punch Buggy game called Punch Dub. It stars Sluggy Patterson, the first guy to see a VW and punch someone. 2010-02-02T16:03:15+01:00 Volkswagen advertising 30 http://scaryideas.com/content/15758/ http://scaryideas.com/content/15758. http://scaryideas.com/content/15758 http://scaryideas.com/t/15758.jpg IKEA : Tealight With the new IKEA TV advert, a bright light has emerged in the world of modern commercial advertising. Or to be more precise, the light of the famous IKEA tea lights. Commissioned by IKEA, Hamburg agency Grabarz & Partner has produced a new TV advert that presents tea lights in a highly emotional way. At a time when many brands are focusing on volume and discounts, IKEA has deliberately used a calm 30-second advert to showcase the power of the brand. �You don�t need a great deal of money to make your world more beautiful, just a bit of IKEA � that�s the IKEA philosophy in a nutshell,� explains Claudia Willvonseder, IKEA�s Marketing Manager. �The tea light is one of several IKEA icons, and is a small-scale reminder of everything that IKEA does in a larger context,� she adds. Ralf Heuel, Creative Managing Director at Grabarz & Partner, continues: �With this advert, we are deliberately going against the grain of current advertising breaks, and providing a setting for those values that are an important part of the IKEA brand�s DNA: creativity, imagination and unpretentiousness.� The TV advert will be shown by all broadcasters with high coverage potential from 1 February 2010. Those responsible for creating this advert include Claudia Willvonseder (Marketing Manager), Hendrik Zimmer (Departmental Manager for Advertising), Sebastian Mensing (Project Leader) and Hermann Krug (Commercial Film Service) on the customer side, and Ralf Heuel (Creative Managing Director), Tom Hauser (CD Text), Fedja Kehl (Senior Art Director), Paul von M�hlendahl (Senior Copywriter), Thomas Eickhoff (MD Consulting) and Julia Wilhelm (Consulting) on the agency side. The film was produced by Stink Berlin, and the Executive Producer was Nils Schwemer. It was directed by Nacho Gayan, produced in cooperation with the media agency Mediacom D�sseldorf, and filmed in Prague. Grabarz & Partner is an independent owner-led advertising agency that for many years has been considered one of the most creative agencies in Germany and across the world. The most recent Gunn Report ranked the Hamburg-based agency at no. 32. With around 190 employees, Grabarz & Partner�s customers include IKEA, EDEKA, DEVK, Vapiano, Bauknecht, Brother and Volkswagen cars, and is also the international lead agency for Volkswagen commercial vehicles. 2010-02-02T18:15:32+01:00 IKEA advertising 30 http://scaryideas.com/content/15764/ http://scaryideas.com/content/15764. http://scaryideas.com/content/15764 http://scaryideas.com/t/15764.jpg Playboy : Casting Playboy For the first time any woman, wherever she is, can make an online photo session and be in the cover of Playboy Magazine. How does it work? Our photographer takes you pictures with your own webcam. When you finish yo make your online book with the best pictures and invite your friends to punctuate you. The next Playboy Girl will be chosen from the favorite. 2010-03-05T12:10:12+01:00 Playboy advertising 30 http://scaryideas.com/content/15765/ http://scaryideas.com/content/15765. http://scaryideas.com/content/15765 http://scaryideas.com/t/15765.jpg Diet Coke : Fit 2010-02-03T10:54:22+01:00 Diet Coke advertising 30 http://scaryideas.com/content/15766/ http://scaryideas.com/content/15766. http://scaryideas.com/content/15766 http://scaryideas.com/t/15766.jpg Diet Coke : Summit 2010-02-03T10:55:10+01:00 Diet Coke advertising 30 http://scaryideas.com/content/15771/ http://scaryideas.com/content/15771. http://scaryideas.com/content/15771 http://scaryideas.com/t/15771.jpg Canal Digital : The Pilots 2010-02-03T11:02:03+01:00 Canal Digital advertising 30 http://scaryideas.com/content/15772/ http://scaryideas.com/content/15772. http://scaryideas.com/content/15772 http://scaryideas.com/t/15772.jpg Swedish Environmental Protection Agency : The Mistreated 2010-02-03T11:15:38+01:00 Swedish Environmental Protection Agency advertising 30 http://scaryideas.com/content/15774/ http://scaryideas.com/content/15774. http://scaryideas.com/content/15774 http://scaryideas.com/t/15774.jpg Net Servicos : The world at your door The world at your door 2010-02-04T11:03:51+01:00 Net Servicos advertising 30 http://scaryideas.com/content/15778/ http://scaryideas.com/content/15778. http://scaryideas.com/content/15778 http://scaryideas.com/t/15778.jpg Pony Malta : Scrabble Make your day different. 2010-02-04T10:34:49+01:00 Pony Malta advertising 30 http://scaryideas.com/content/15779/ http://scaryideas.com/content/15779. http://scaryideas.com/content/15779 http://scaryideas.com/t/15779.jpg Honda : Honda Crosstour - Squirrel 2010-02-04T10:43:03+01:00 Honda advertising 30 http://scaryideas.com/content/15784/ http://scaryideas.com/content/15784. http://scaryideas.com/content/15784 http://scaryideas.com/t/15784.jpg League Against Cancer : Vaccine Against Cancer 2010-02-05T10:41:46+01:00 League Against Cancer advertising 30 http://scaryideas.com/content/15785/ http://scaryideas.com/content/15785. http://scaryideas.com/content/15785 http://scaryideas.com/t/15785.jpg Volvo : Capture the Moment 2010-02-05T10:55:17+01:00 Volvo advertising 30 http://scaryideas.com/content/15786/ http://scaryideas.com/content/15786. http://scaryideas.com/content/15786 http://scaryideas.com/t/15786.jpg Tooheys New : Leak 2010-02-05T10:56:42+01:00 Tooheys New advertising 30 http://scaryideas.com/content/15787/ http://scaryideas.com/content/15787. http://scaryideas.com/content/15787 http://scaryideas.com/t/15787.jpg Tooheys New : Nana 2010-02-05T10:57:30+01:00 Tooheys New advertising 30 http://scaryideas.com/content/15788/ http://scaryideas.com/content/15788. http://scaryideas.com/content/15788 http://scaryideas.com/t/15788.jpg Tooheys New : Fixing 2010-02-05T10:58:28+01:00 Tooheys New advertising 30 http://scaryideas.com/content/15789/ http://scaryideas.com/content/15789. http://scaryideas.com/content/15789 http://scaryideas.com/t/15789.jpg Tooheys New : Grass 2010-02-05T10:59:10+01:00 Tooheys New advertising 30 http://scaryideas.com/content/15790/ http://scaryideas.com/content/15790. http://scaryideas.com/content/15790 http://scaryideas.com/t/15790.jpg Verizon Wireless : Big Red 2010-02-05T11:00:10+01:00 Verizon Wireless advertising 30 http://scaryideas.com/content/15791/ http://scaryideas.com/content/15791. http://scaryideas.com/content/15791 http://scaryideas.com/t/15791.jpg Honda : Odyssey - Imagination MAGINATION - Honda USA, Odyssey 2010 TV Spot, English Version, Concept Cafe Advertising, Miami "Imagined by them, brought to life by us" 2010-02-05T11:01:25+01:00 Honda advertising 30 http://scaryideas.com/content/16115/ http://scaryideas.com/content/16115. http://scaryideas.com/content/16115 http://scaryideas.com/t/16115.jpg Orange : WWW 2010-02-25T18:46:32+01:00 Orange advertising 30 http://scaryideas.com/content/15792/ http://scaryideas.com/content/15792. http://scaryideas.com/content/15792 http://scaryideas.com/t/15792.jpg Pantene : Giselle Bundchen For Claudia Reda Walker, resident fashion/beauty editorial expert at full-service creative post house BOND, every commercial she works on is a chance to add something new, fresh and exciting to the genre. Her latest project -- a nine-spot campaign for Pantene, featuring supermodel Giselle Bundchen, created by agency Wing, New York (a division of Grey Global Group) -- is no exception. ''Working with Creative Director Javier Bonilla and his team is always a joy,'' Reda-Walker says. ''Time after time he brings me beautiful footage, and the Pantene spots were no different. We agreed on an elegant-yet-modern cutting style. �Summer� was particularly fun to cut. Javier trusted me do my own thing. I let the images flow one into the other, using the sun�s natural glares to transition from one shot to the next. The idea was to enhance Gisele�s carefree attitude. The cut had to be effortless and smooth. I opened the spot with just the wave sound to reinforce this.'' In the spots featuring Bundchen, which are targeted to the Brazilian market, we see Bundchen in a variety of settings -- a white sandy beach, a beautiful hotel room, an elegant loft with large stain glass windows. In each spot Bundchen speaks directly to the camera about her hair, its needs and how Pantene Pro V helps keep it looking beautiful. Her testimonial is intercut with glamourous shots of her natural, flowing hair. Other spots in the campaign target specific markets such as Colombia, Mexico and Argentina, featuring testimonials from models and celebrities from each country. In the ads they talk about their work and how it often means their hair is mistreated, colored, ironed, blow-dried, etc. Thankfully Pantene helps restore it to its natural health, shine and beauty. Once again, BOND�s full service post approach played a key role with BOND-FX visual effects artist Jeff Spangler adding some digital magic to the star's hair, animating 3D vitamins and enhancing and adjusting numerous scenes. ''Because the spots were not scripted and the women interviewed for hours, the editing challenge was to compress their testimony into just 30 seconds,'' Reda-Walker adds. ''They had to be engaging, informative, interesting and natural and yet deliver the campaign�s message. It took a lot of work to make it all effortless and cohesive.'' 2010-02-05T11:10:25+01:00 Pantene advertising 30 http://scaryideas.com/content/15848/ http://scaryideas.com/content/15848. http://scaryideas.com/content/15848 http://scaryideas.com/t/15848.jpg Monster.com : Fiddle a Friend 2010-02-10T13:35:01+01:00 Monster.com advertising 30 http://scaryideas.com/content/15802/ http://scaryideas.com/content/15802. http://scaryideas.com/content/15802 http://scaryideas.com/t/15802.jpg Gatorade : Journey "Journey" provides the viewer access they normally don't get to the game-day experience and provides them a rare peak into each of the 3 stages of the game the before, the during and the after and will highlight Gatorade's G Series, a new line of products based on the latest science and created in collaboration with the world�s greatest athletes to provide fuel, fluid and nutrients before, during and after activity. The film is a creative collaboration with NFL Films and Smuggler director Henry Alex Rubin. The spot is voiced by Grammy-award winning artist and actor Common (Terminator Salvation and American Gangster) and features footage from the 2010 playoffs. The :90 spot will air during the Super Bowl pre-game show on CBS as well as on ESPN and NFL Network following the game. 2010-02-05T18:20:08+01:00 Gatorade advertising 30 http://scaryideas.com/content/15803/ http://scaryideas.com/content/15803. http://scaryideas.com/content/15803 http://scaryideas.com/t/15803.jpg Honda : Acura ZDX - Exclamation A fully integrated national advertising campaign for the launch of the all-new Acura ZDX began on Feb. 1. The strategy developed by Acura�s agency of record, rp&, a division of RPA, celebrates Acura�s advanced coupe concept, the first from Acura�s new design studio. The campaign builds on the momentum used to produce the all-new ZDX. Designers, given absolute freedom, collaborated with engineers every step of the way to ensure that the finished vehicle stayed true to the original sketches. Their passion, commitment and inspiration are thematically reflected throughout the campaign. 2010-02-09T22:23:24+01:00 Honda advertising 30 http://scaryideas.com/content/15813/ http://scaryideas.com/content/15813. http://scaryideas.com/content/15813 http://scaryideas.com/t/15813.jpg U&I Designer sale : Kidnapping 2010-02-09T22:37:08+01:00 U&I Designer sale advertising 30 http://scaryideas.com/content/15814/ http://scaryideas.com/content/15814. http://scaryideas.com/content/15814 http://scaryideas.com/t/15814.jpg Google : Parisian love Google's first ad aired at the superbowl this year. More search stories videos here: http://www.youtube.com/searchstories 2010-02-09T22:46:32+01:00 Google advertising 30 http://scaryideas.com/content/15815/ http://scaryideas.com/content/15815. http://scaryideas.com/content/15815 http://scaryideas.com/t/15815.jpg Philips : The Dawn Simulator Don't let your alaram take you by surprise. Philips sense and simplicity. 2010-02-09T22:47:19+01:00 Philips advertising 30 http://scaryideas.com/content/15816/ http://scaryideas.com/content/15816. http://scaryideas.com/content/15816 http://scaryideas.com/t/15816.jpg Heineken : New Beer Gloss On Valentine's Day, the gift for her that makes you happy too. 2010-02-09T22:48:24+01:00 Heineken advertising 30 http://scaryideas.com/content/15817/ http://scaryideas.com/content/15817. http://scaryideas.com/content/15817 http://scaryideas.com/t/15817.jpg Knorr : Salty Mask To generate interest in the Salty character we created a series of web videos. The videos were to be used as content to support a social media campaign that shared with consumers what Salty was doing now that he is no longer needed as much at Sidekicks. At the end of the web videos, consumers were directed to the Sidekicks website to learn more about the product offering and to participate in a promotion to �Buy 3 packs of Sidekicks and get a free Salty & Pep Shaker� offer. 2010-02-09T22:50:37+01:00 Knorr advertising 30 http://scaryideas.com/content/15818/ http://scaryideas.com/content/15818. http://scaryideas.com/content/15818 http://scaryideas.com/t/15818.jpg Integrity : Skills Challenge - Mona Lisa 2010-02-09T22:52:40+01:00 Integrity advertising 30 http://scaryideas.com/content/15819/ http://scaryideas.com/content/15819. http://scaryideas.com/content/15819 http://scaryideas.com/t/15819.jpg Integrity : Skills Challenge - Nail splitter 2010-02-09T23:10:32+01:00 Integrity advertising 30 http://scaryideas.com/content/15820/ http://scaryideas.com/content/15820. http://scaryideas.com/content/15820 http://scaryideas.com/t/15820.jpg Integrity : Skills Challenge - Nail thrower 2010-02-09T23:11:49+01:00 Integrity advertising 30 http://scaryideas.com/content/15821/ http://scaryideas.com/content/15821. http://scaryideas.com/content/15821 http://scaryideas.com/t/15821.jpg Integrity : Skills Challenge - Tape measure 2010-02-09T23:13:30+01:00 Integrity advertising 30 http://scaryideas.com/content/15822/ http://scaryideas.com/content/15822. http://scaryideas.com/content/15822 http://scaryideas.com/t/15822.jpg Integrity : Skills Challenge - Blade thrower 2010-02-09T23:14:37+01:00 Integrity advertising 30 http://scaryideas.com/content/15823/ http://scaryideas.com/content/15823. http://scaryideas.com/content/15823 http://scaryideas.com/t/15823.jpg Adidas : Rain 2010-02-09T23:17:39+01:00 Adidas advertising 30 http://scaryideas.com/content/15824/ http://scaryideas.com/content/15824. http://scaryideas.com/content/15824 http://scaryideas.com/t/15824.jpg Paso de los Toros Tonic Water : One for each other TV spot for Paso de los Toros, the tonic water of Pepsico, claiming to �cut out the sweetness of St.Valentine�s Day�. 2010-02-09T23:24:23+01:00 Paso de los Toros Tonic Water advertising 30 http://scaryideas.com/content/15826/ http://scaryideas.com/content/15826. http://scaryideas.com/content/15826 http://scaryideas.com/t/15826.jpg Kia : Kia Sorento - Joyride Dream Joyride Dream features the all-new 2011 Kia Sorento and a colorful cast of characters, including a life-size Sock Monkey (Fox River Mills, Inc.), Muno (from YO GABBA GABBA!, the award-winning series and live tour, produced by W!LDBRAIN and The Magic Store), MR. X (BLABLA KIDS collection), Robot and Teddy Bear. The commercial follows the gang as they experience an action-packed road trip, which takes them from exploding pins in a bowling alley to jumping jet skis, and mechanical bull riding to a mountain log cabin. They even find themselves on a dance floor pulling off some classic moves. Every great road trip needs an equally memorable sound track. How You Like Me Now by the Heavy delivers the goods as it plays throughout the whirlwind adventure. The character�s epic road trip takes an unexpected turn, and they find themselves in a bit of a predicament. Joyride Dream was inspired by the �Young Parent� life stage, a time of discovery and rediscovery. New parents find themselves surrounded by toys, stories and songs not heard since childhood. They also discover new characters and new TV shows; priorities change and the backseats of their cars are filled with kids� stuff. They realize they are full-fledged adults with responsibilities and chores. And while embracing this new life stage, still feel youthful and need to have some fun along the way. The all-new 2011 Kia Sorento enables you to enjoy all parts of life. It�s spacious, comes filled with the latest technology, and it is fuel efficient and stylish. So while you may spend most of your time racing around the city dealing with life, you�re ready, as is the Sorento, for a much-deserved night out on the town, or even a trip to the mountains. 2010-02-10T11:12:54+01:00 Kia advertising 30 http://scaryideas.com/content/15827/ http://scaryideas.com/content/15827. http://scaryideas.com/content/15827 http://scaryideas.com/t/15827.jpg Emerald Nuts and Pop Secret : Awesomer (Superbowl 2010) 2010-02-10T11:14:42+01:00 Emerald Nuts and Pop Secret advertising 30 http://scaryideas.com/content/15828/ http://scaryideas.com/content/15828. http://scaryideas.com/content/15828 http://scaryideas.com/t/15828.jpg Hippo : Baked Munchies 2010-02-10T11:16:24+01:00 Hippo advertising 30 http://scaryideas.com/content/15829/ http://scaryideas.com/content/15829. http://scaryideas.com/content/15829 http://scaryideas.com/t/15829.jpg Snickers : Game 2010-02-10T11:17:37+01:00 Snickers advertising 30 http://scaryideas.com/content/15830/ http://scaryideas.com/content/15830. http://scaryideas.com/content/15830 http://scaryideas.com/t/15830.jpg Nike : Air Jordan 2010 - Nightmares Never Sleep Dwyane Wade unleashes the power of the Air Jordan 2010. 2010-02-10T11:19:25+01:00 Nike advertising 30 http://scaryideas.com/content/15831/ http://scaryideas.com/content/15831. http://scaryideas.com/content/15831 http://scaryideas.com/t/15831.jpg Coca-Cola : Sleepwalker In Sleepwalker, a sleeping man rises and goes on a sleepwalking safari across the African savanna. Pulled subconsciously by his thirst, he shows its worth braving the teeth, trunks and jaws of the African night to enjoy an ice-cold Coke. The commercial was first shown during Super Bowl XLIV (44) 2010. 2010-02-10T11:20:43+01:00 Coca-Cola advertising 30 http://scaryideas.com/content/15832/ http://scaryideas.com/content/15832. http://scaryideas.com/content/15832 http://scaryideas.com/t/15832.jpg Budweiser : Bridge A little teamwork and ingenuity can have a nice pay off. 2010-02-10T11:22:23+01:00 Budweiser advertising 30 http://scaryideas.com/content/15833/ http://scaryideas.com/content/15833. http://scaryideas.com/content/15833 http://scaryideas.com/t/15833.jpg Coca Cola : Hard Times (The Simpsons) Hard Times features a variety of characters from The Simpsons, most notably greedy billionaire C. Montgomery Burns. As Mr. Burns faces the loss of his fortune and worldly belongings, he learns to appreciate lifes simple pleasures like friends and family. The commercial was first shown during Super Bowl XLIV (44) 2010. 2010-02-10T11:23:32+01:00 Coca Cola advertising 30 http://scaryideas.com/content/15834/ http://scaryideas.com/content/15834. http://scaryideas.com/content/15834 http://scaryideas.com/t/15834.jpg Dodge : Dodge Charger - Man's Last Stand You've sacrificed a lot, but surely there is a limit to your chivalry. Drive the car you want to drive. 2010-02-10T11:25:21+01:00 Dodge advertising 30 http://scaryideas.com/content/15835/ http://scaryideas.com/content/15835. http://scaryideas.com/content/15835 http://scaryideas.com/t/15835.jpg Cars.com : Timothy Richman 2010-02-10T11:27:52+01:00 Cars.com advertising 30 http://scaryideas.com/content/15836/ http://scaryideas.com/content/15836. http://scaryideas.com/content/15836 http://scaryideas.com/t/15836.jpg Vizio : Forge 2010-02-10T11:29:15+01:00 Vizio advertising 30 http://scaryideas.com/content/15837/ http://scaryideas.com/content/15837. http://scaryideas.com/content/15837 http://scaryideas.com/t/15837.jpg Bridgestone : Your Tires or Your Life - Wife Bridgestone Super Bowl Teaser 2010 2010-02-10T11:34:03+01:00 Bridgestone advertising 30 http://scaryideas.com/content/15838/ http://scaryideas.com/content/15838. http://scaryideas.com/content/15838 http://scaryideas.com/t/15838.jpg Speight's Traverse : Lion 2010-02-10T11:42:02+01:00 Speight's Traverse advertising 30 http://scaryideas.com/content/15839/ http://scaryideas.com/content/15839. http://scaryideas.com/content/15839 http://scaryideas.com/t/15839.jpg The Jameson Dublin International Film Festival : Big The Jameson Dublin International Film Festival. Where the best movies come together. 2010-02-10T11:44:14+01:00 The Jameson Dublin International Film Festival advertising 30 http://scaryideas.com/content/15840/ http://scaryideas.com/content/15840. http://scaryideas.com/content/15840 http://scaryideas.com/t/15840.jpg Denny's : Chicken Birthday 2010-02-10T11:45:35+01:00 Denny's advertising 30 http://scaryideas.com/content/15841/ http://scaryideas.com/content/15841. http://scaryideas.com/content/15841 http://scaryideas.com/t/15841.jpg Denny's : Chicken Across America 2010-02-10T11:46:29+01:00 Denny's advertising 30 http://scaryideas.com/content/15842/ http://scaryideas.com/content/15842. http://scaryideas.com/content/15842 http://scaryideas.com/t/15842.jpg Denny's : Chicken Warning 2010-02-10T11:47:36+01:00 Denny's advertising 30 http://scaryideas.com/content/15843/ http://scaryideas.com/content/15843. http://scaryideas.com/content/15843 http://scaryideas.com/t/15843.jpg Philips : HDTVs - Interruption The Philips HDTV. You can't take your eyes off of it. Philips HDTVs are designed to enhance the entire viewing experience. The brand had been dormant as an advertiser in the USA for about 6 years. They wanted to communicate what they stood for and announce their reentry into the market with a big bang. 2010-02-10T11:49:12+01:00 Philips advertising 30 http://scaryideas.com/content/15844/ http://scaryideas.com/content/15844. http://scaryideas.com/content/15844 http://scaryideas.com/t/15844.jpg Doctors of the World : Don't Ignore Us Thse banners were just there. They didn't do anything. It didn't shout, flash or whatever. Only when you notice it and touch it with your cursor you'll get the message. Doctors of the World is there for those the world tends to forget. 2010-02-10T12:02:01+01:00 Doctors of the World advertising 30 http://scaryideas.com/content/15849/ http://scaryideas.com/content/15849. http://scaryideas.com/content/15849 http://scaryideas.com/t/15849.jpg PUMA : Hardchorus 2010-02-10T15:15:50+01:00 PUMA advertising 30 http://scaryideas.com/content/15850/ http://scaryideas.com/content/15850. http://scaryideas.com/content/15850 http://scaryideas.com/t/15850.jpg Volvo : Safe and Style - 50 years 2010-02-10T18:24:10+01:00 Volvo advertising 30 http://scaryideas.com/content/15857/ http://scaryideas.com/content/15857. http://scaryideas.com/content/15857 http://scaryideas.com/t/15857.jpg V8 Supercar Championship Series : Get The Party Started P!nk is the ambassador for V8 Supercars Australia from 2010 until 2013. With a crew of more than 150 personnel there were impressive credentials across every department. Sound Recordist, David Lee, won an Academy Award for his work on The Matrix, the Special Effects were done by the team who brought us The Matrix, and Stunt Co-ordinator, Harry Dakonalis, worked on both Mao's Last Dancer and The Matrix. Wardrobe was directed by Eliza Goodman who has Australia and Moulin Rouge amongst her credits, Set Design was co-ordinated by Martin Oneil, of Mad Max fame, and Hair & Make-up was done by make-up artist to the stars, Rae Morris who P!nk has since flown to LA to work with her on other projects. 2010-02-11T11:00:41+01:00 V8 Supercar Championship Series advertising 30 http://scaryideas.com/content/15858/ http://scaryideas.com/content/15858. http://scaryideas.com/content/15858 http://scaryideas.com/t/15858.jpg Canadian Cancer Society Smokers� Helpline Ontario : Breath Brief: To get smokers to reach out to the smokers� helpline for support during the quitting process. Idea: To be as impactful and relevant as possible, we chose to illustrate the long term effects of smoking, namely death, by showing a smoker literally inhaling the life out of themselves. 2010-02-11T11:37:31+01:00 Canadian Cancer Society Smokers� Helpline Ontario advertising 30 http://scaryideas.com/content/15859/ http://scaryideas.com/content/15859. http://scaryideas.com/content/15859 http://scaryideas.com/t/15859.jpg Nicorette : Date 2010-02-11T12:51:55+01:00 Nicorette advertising 30 http://scaryideas.com/content/15860/ http://scaryideas.com/content/15860. http://scaryideas.com/content/15860 http://scaryideas.com/t/15860.jpg Net Digital : First time For the second time, you'll feel the emotion of watching a soccer play for the first time. 2010-02-11T11:05:54+01:00 Net Digital advertising 30 http://scaryideas.com/content/15861/ http://scaryideas.com/content/15861. http://scaryideas.com/content/15861 http://scaryideas.com/t/15861.jpg Old Spice : Kiss What's better than seeing a hot girl on a beach? Nothing. Nothing is better. Maybe nachos. A hot girl lying on nachos. But that's impossible. 2010-02-11T11:21:17+01:00 Old Spice advertising 30 http://scaryideas.com/content/15862/ http://scaryideas.com/content/15862. http://scaryideas.com/content/15862 http://scaryideas.com/t/15862.jpg Old Spice : The Man Your Man Could Smell Like We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it. 2010-02-11T11:22:34+01:00 Old Spice advertising 30 http://scaryideas.com/content/15863/ http://scaryideas.com/content/15863. http://scaryideas.com/content/15863 http://scaryideas.com/t/15863.jpg Snickers : Road Trip You're not you when you're hungry. Watch the new Snickers commercial to see who you could become. Maybe it's Aretha Franklin. Maybe it's Liza Minnelli. Maybe you'll just have to watch. 2010-02-11T11:23:38+01:00 Snickers advertising 30 http://scaryideas.com/content/15864/ http://scaryideas.com/content/15864. http://scaryideas.com/content/15864 http://scaryideas.com/t/15864.jpg Jimmy Dean : Rainbow Blue 2010-02-11T11:28:01+01:00 Jimmy Dean advertising 30 http://scaryideas.com/content/15865/ http://scaryideas.com/content/15865. http://scaryideas.com/content/15865 http://scaryideas.com/t/15865.jpg Jimmy Dean : Thunder and Lightning 2010-02-11T11:29:59+01:00 Jimmy Dean advertising 30 http://scaryideas.com/content/15869/ http://scaryideas.com/content/15869. http://scaryideas.com/content/15869 http://scaryideas.com/t/15869.jpg Nicorette : Driving 2010-02-11T12:51:39+01:00 Nicorette advertising 30 http://scaryideas.com/content/15872/ http://scaryideas.com/content/15872. http://scaryideas.com/content/15872 http://scaryideas.com/t/15872.jpg WWF Vote Earth! : Underwater Once the ice caps melt, how high will the sea rise? 2010-02-11T15:12:02+01:00 WWF Vote Earth! advertising 30 http://scaryideas.com/content/15873/ http://scaryideas.com/content/15873. http://scaryideas.com/content/15873 http://scaryideas.com/t/15873.jpg WWF Vote Earth! : Predictable 2010-02-11T15:14:24+01:00 WWF Vote Earth! advertising 30 http://scaryideas.com/content/15875/ http://scaryideas.com/content/15875. http://scaryideas.com/content/15875 http://scaryideas.com/t/15875.jpg Football Association : Unacceptable Leaked 90-second anti-homophobia clip by Ogilvy London for the Football Association 2010-02-11T16:50:20+01:00 Football Association advertising 30 http://scaryideas.com/content/15881/ http://scaryideas.com/content/15881. http://scaryideas.com/content/15881 http://scaryideas.com/t/15881.jpg Red Cross : Olympics On Friday, February 12, media around the world will broadcast the Opening Ceremonies of the Vancouver 2010 Olympic Winter Games. PEOPLE FROM COSSETTE will leverage this important event to showcase a 30-second television spot for the Canadian Red Cross that thanks Canadians for supporting the people of Haiti following the devastating earthquake that ravaged the country on January 12, 2010. The 30-second spot will only be broadcast during the opening day of the Games. The Canadian Red Cross will leverage the event�s high media visibility by asking Canadians to continue to support its relief efforts in Haiti. Thanks in part to the generosity of Canadians, over the past month, the Red Cross has carried out the most significant emergency mobilization in a single country in its history. 2010-02-12T10:30:49+01:00 Red Cross advertising 30 http://scaryideas.com/content/15886/ http://scaryideas.com/content/15886. http://scaryideas.com/content/15886 http://scaryideas.com/t/15886.jpg Early Bloomers : Advice 2010-02-12T10:00:22+01:00 Early Bloomers advertising 30 http://scaryideas.com/content/15891/ http://scaryideas.com/content/15891. http://scaryideas.com/content/15891 http://scaryideas.com/t/15891.jpg Sprite : Drake (Unleashed) 2010-02-12T10:06:44+01:00 Sprite advertising 30 http://scaryideas.com/content/15900/ http://scaryideas.com/content/15900. http://scaryideas.com/content/15900 http://scaryideas.com/t/15900.jpg Visa : Go World - Alexi 2010-02-12T15:54:26+01:00 Visa advertising 30 http://scaryideas.com/content/15901/ http://scaryideas.com/content/15901. http://scaryideas.com/content/15901 http://scaryideas.com/t/15901.jpg Visa : Go World - Historical 2010-02-12T15:55:27+01:00 Visa advertising 30 http://scaryideas.com/content/15902/ http://scaryideas.com/content/15902. http://scaryideas.com/content/15902 http://scaryideas.com/t/15902.jpg Visa : Go World - Mancuso 2010-02-12T15:56:04+01:00 Visa advertising 30 http://scaryideas.com/content/15903/ http://scaryideas.com/content/15903. http://scaryideas.com/content/15903 http://scaryideas.com/t/15903.jpg Visa : Go World - Jansen 2010-02-12T15:56:54+01:00 Visa advertising 30 http://scaryideas.com/content/15904/ http://scaryideas.com/content/15904. http://scaryideas.com/content/15904 http://scaryideas.com/t/15904.jpg Visa : Go World - Jacobellis 2010-02-12T15:57:49+01:00 Visa advertising 30 http://scaryideas.com/content/15905/ http://scaryideas.com/content/15905. http://scaryideas.com/content/15905 http://scaryideas.com/t/15905.jpg Visa : Go World - Bobsled 2010-02-12T15:58:44+01:00 Visa advertising 30 http://scaryideas.com/content/15906/ http://scaryideas.com/content/15906. http://scaryideas.com/content/15906 http://scaryideas.com/t/15906.jpg Lynx : Lynx Lounge After Hours - Teaser 2010-02-12T16:07:14+01:00 Lynx advertising 30 http://scaryideas.com/content/15907/ http://scaryideas.com/content/15907. http://scaryideas.com/content/15907 http://scaryideas.com/t/15907.jpg Lynx : Lynx Lounge After Hours - The Office 2010-02-12T16:10:59+01:00 Lynx advertising 30 http://scaryideas.com/content/15908/ http://scaryideas.com/content/15908. http://scaryideas.com/content/15908 http://scaryideas.com/t/15908.jpg Lynx : Lynx Lounge After Hours - The Gym 2010-02-12T16:13:13+01:00 Lynx advertising 30 http://scaryideas.com/content/15909/ http://scaryideas.com/content/15909. http://scaryideas.com/content/15909 http://scaryideas.com/t/15909.jpg Lynx : Lynx Lounge After Hours - The Hallway 2010-02-12T16:15:07+01:00 Lynx advertising 30 http://scaryideas.com/content/15910/ http://scaryideas.com/content/15910. http://scaryideas.com/content/15910 http://scaryideas.com/t/15910.jpg Lynx : Lynx Lounge After Hours - The Bar 2010-02-12T16:17:24+01:00 Lynx advertising 30 http://scaryideas.com/content/15911/ http://scaryideas.com/content/15911. http://scaryideas.com/content/15911 http://scaryideas.com/t/15911.jpg Lynx : Lynx Lounge After Hours - The Bathroom 2010-02-12T16:19:29+01:00 Lynx advertising 30 http://scaryideas.com/content/15912/ http://scaryideas.com/content/15912. http://scaryideas.com/content/15912 http://scaryideas.com/t/15912.jpg Lynx : Lynx Lounge After Hours - The Bedroom 2010-02-12T16:21:37+01:00 Lynx advertising 30 http://scaryideas.com/content/15913/ http://scaryideas.com/content/15913. http://scaryideas.com/content/15913 http://scaryideas.com/t/15913.jpg Nissan : Nissan Leaf - We Make Them Better On Friday, February 12 during the opening ceremonies of the Olympic games, Nissan will launch the anthemic new "We Make Them Better" :60 Brand TV commercial. The film is a celebration of Nissan�s leadership in design, style, durability, quality and performance across our full line of cars, trucks and SUVs - culminating in the introduction of the 100% electric Nissan Leaf. The idea was to show that Nissan makes better cars that make your life better. A strategy that has its foundation in the Nissan brand positioning statement of �Innovative ideas for the joy of every day driving.� Nissan secured a high-visibility presence for this brand spot during the NBC Network and cable Olympics television coverage (February 12-28, 2010), including 60-second spots during the opening and closing ceremonies. 2010-02-12T17:41:00+01:00 Nissan advertising 30 http://scaryideas.com/content/15914/ http://scaryideas.com/content/15914. http://scaryideas.com/content/15914 http://scaryideas.com/t/15914.jpg Akatu Institute for Conscious Consumption : Rainbow 2010-02-12T22:24:59+01:00 Akatu Institute for Conscious Consumption advertising 30 http://scaryideas.com/content/15916/ http://scaryideas.com/content/15916. http://scaryideas.com/content/15916 http://scaryideas.com/t/15916.jpg Carnival : Different 2010-02-13T20:42:45+01:00 Carnival advertising 30 http://scaryideas.com/content/15915/ http://scaryideas.com/content/15915. http://scaryideas.com/content/15915 http://scaryideas.com/t/15915.jpg Ann Summers : Valentines Gift - Wood Great Guns new satellite company, Bang, had its hands full with Ann Summers� latest commercial for Valentine�s Day. The spot was directed by Paul Shearer the Global Executive Creative Director at Nitro London. Casting the three gorgeous models with dream torsos was intense. Exhausted after multiple castings to find three perfect women Bang MD and executive producer Jeremy McWilliams said, �It was long and hard but worth the effort.� The three eager male artistes were much easier to find. "There was no shortage of offers to help on the shoot day especially in the costume department. That was puzzling because the entire wardrobe could have fitted into one shoe box", admitted McWilliams. "Shot by Ben Davis over two freezing days, the offers to hold the bathrobes for the gals were bountiful. Some members of the crew even resorted to bringing an extra coat, just in case the girls got really cold." 2010-02-12T23:51:18+01:00 Ann Summers advertising 30 http://scaryideas.com/content/15918/ http://scaryideas.com/content/15918. http://scaryideas.com/content/15918 http://scaryideas.com/t/15918.jpg AT&T : Up & Up 2010-02-13T20:46:13+01:00 AT&T advertising 30 http://scaryideas.com/content/15923/ http://scaryideas.com/content/15923. http://scaryideas.com/content/15923 http://scaryideas.com/t/15923.jpg KarstadtQuelle Versicherungen : Guess Who? 2010-02-13T20:50:56+01:00 KarstadtQuelle Versicherungen advertising 30 http://scaryideas.com/content/15936/ http://scaryideas.com/content/15936. http://scaryideas.com/content/15936 http://scaryideas.com/t/15936.jpg United Biscuits : BN - Crunchy 2010-02-14T19:55:29+01:00 United Biscuits advertising 30 http://scaryideas.com/content/15937/ http://scaryideas.com/content/15937. http://scaryideas.com/content/15937 http://scaryideas.com/t/15937.jpg United Biscuits : BN - Whole grains 2010-02-14T19:56:22+01:00 United Biscuits advertising 30 http://scaryideas.com/content/15938/ http://scaryideas.com/content/15938. http://scaryideas.com/content/15938 http://scaryideas.com/t/15938.jpg United Biscuits : BN - Zero hydrogenerated fats 2010-02-14T19:57:39+01:00 United Biscuits advertising 30 http://scaryideas.com/content/15939/ http://scaryideas.com/content/15939. http://scaryideas.com/content/15939 http://scaryideas.com/t/15939.jpg United Biscuits : BN - 16 biscuits 2010-02-14T19:58:23+01:00 United Biscuits advertising 30 http://scaryideas.com/content/15940/ http://scaryideas.com/content/15940. http://scaryideas.com/content/15940 http://scaryideas.com/t/15940.jpg Bonds Hipsters : 10 years Bonds Hipsters celebrates 10 years an undies icon with the launch of a new campaign targeting young women. Partnering with So You Think You Can Dance, the new executions reinforce Bonds as the original hipster brand that has evolved to include hot new styles. The campaign runs over TV, online with PR and POS support. 2010-02-15T10:13:30+01:00 Bonds Hipsters advertising 30 http://scaryideas.com/content/15942/ http://scaryideas.com/content/15942. http://scaryideas.com/content/15942 http://scaryideas.com/t/15942.jpg QuikTrip : Vacation 2010-02-15T10:16:16+01:00 QuikTrip advertising 30 http://scaryideas.com/content/15943/ http://scaryideas.com/content/15943. http://scaryideas.com/content/15943 http://scaryideas.com/t/15943.jpg QuikTrip : Tornado 2010-02-15T10:17:06+01:00 QuikTrip advertising 30 http://scaryideas.com/content/15944/ http://scaryideas.com/content/15944. http://scaryideas.com/content/15944 http://scaryideas.com/t/15944.jpg QuikTrip : Alligator 2010-02-15T10:18:00+01:00 QuikTrip advertising 30 http://scaryideas.com/content/15945/ http://scaryideas.com/content/15945. http://scaryideas.com/content/15945 http://scaryideas.com/t/15945.jpg Subway : Michael Phelps Landswimming 2010-02-15T10:22:52+01:00 Subway advertising 30 http://scaryideas.com/content/15946/ http://scaryideas.com/content/15946. http://scaryideas.com/content/15946 http://scaryideas.com/t/15946.jpg Carlsberg : Carlsberg Sport - Bee Race 2010-02-15T10:27:29+01:00 Carlsberg advertising 30 http://scaryideas.com/content/15947/ http://scaryideas.com/content/15947. http://scaryideas.com/content/15947 http://scaryideas.com/t/15947.jpg Carlsberg : Carlsberg Sport - Pan 2010-02-15T10:29:17+01:00 Carlsberg advertising 30 http://scaryideas.com/content/15948/ http://scaryideas.com/content/15948. http://scaryideas.com/content/15948 http://scaryideas.com/t/15948.jpg Carlsberg : Carlsberg Sport - Sports Bottle 2010-02-15T10:30:51+01:00 Carlsberg advertising 30 http://scaryideas.com/content/15949/ http://scaryideas.com/content/15949. http://scaryideas.com/content/15949 http://scaryideas.com/t/15949.jpg Carlsberg : Carlsberg Sport - Popcorn 2010-02-15T10:32:10+01:00 Carlsberg advertising 30 http://scaryideas.com/content/15950/ http://scaryideas.com/content/15950. http://scaryideas.com/content/15950 http://scaryideas.com/t/15950.jpg Carlsberg : Carlsberg Sport - Football 2010-02-15T10:33:36+01:00 Carlsberg advertising 30 http://scaryideas.com/content/15952/ http://scaryideas.com/content/15952. http://scaryideas.com/content/15952 http://scaryideas.com/t/15952.jpg Molson Canadian : Made From Canada When you think about Canadians you might ask yourself, why are we the way we are? Well, the answer is laying right under our feet. Fact is, its this land that shapes us. We know we have the best backyard in the world and we get out there every chance we get. Molson Canadian Made from Canada. 2010-02-15T15:36:21+01:00 Molson Canadian advertising 30 http://scaryideas.com/content/15953/ http://scaryideas.com/content/15953. http://scaryideas.com/content/15953 http://scaryideas.com/t/15953.jpg Nike : Human Chain From Lance Armstrong on his bike, to a six-year-old in China learning martial arts, movement is the universal language that connects us all. It's a language of beauty, drama, tragedy and triumph. And the road to athletic greatness is not marked by perfection, but the ability to constantly overcome adversity and failure. "It's not how you start, it's how you finish. It's not where you're from, it's where you're at. Everybody gets knocked down, how quick are you going to get up?" Share your Just Do It story at http://Facebook.com/JustDoIt 2010-02-15T15:38:29+01:00 Nike advertising 30 http://scaryideas.com/content/15956/ http://scaryideas.com/content/15956. http://scaryideas.com/content/15956 http://scaryideas.com/t/15956.jpg Radio Tango : 40 tons of heavy metal Radio Tango and bell player Vegard Sandholt at Oslo City Town Hall performed a rock classic every Wednesday in December for the entire Oslo population. 2010-02-15T17:20:22+01:00 Radio Tango advertising 30 http://scaryideas.com/content/15957/ http://scaryideas.com/content/15957. http://scaryideas.com/content/15957 http://scaryideas.com/t/15957.jpg Samsung : Olympic Revolution 2010-02-15T17:22:59+01:00 Samsung advertising 30 http://scaryideas.com/content/15958/ http://scaryideas.com/content/15958. http://scaryideas.com/content/15958 http://scaryideas.com/t/15958.jpg Teleflora : Teleflora's Talking Flowers - Mr. Warmth 2010-02-16T10:17:32+01:00 Teleflora advertising 30 http://scaryideas.com/content/15962/ http://scaryideas.com/content/15962. http://scaryideas.com/content/15962 http://scaryideas.com/t/15962.jpg Turner Classic Movies (TCM) : 31 Days of Oscar How do you design a concept that shows 90 seconds of film clips from multiple Oscar-winning films, and simultaneously make something imaginative occur beyond the magic happening within the films themselves? That was the daunting challenge facing digital content creation and production studio yU+co. when they took on the assignment to promote Turner Classic Movies� annual ''31 Days of Oscar'' event. For Founder/Creative Director Garson Yu, ''31 Days of Oscar'' presented a wonderful opportunity to tap into the company�s diverse array of talent. ''This project really got our creative juices going,'' Yu says. ''We were able to draw upon our storytelling skills honed from designing titles for hundreds of feature films, as well as our motion graphics design and visual effects expertise.'' As a key member of the team, Creative and Visual Effects Director Richard Taylor directed the project, bringing his many years of experience to the table as a visual effects supervisor (Tron) and cinematics director for Electronic Arts. According to Taylor, the decision was made to use a old fashioned flatbed editing machine to showcase the filmstrips, harkening back to pre-digital days when film was physically edited on Kem or Steenbeck systems. The difficult part was figuring out how to use the flatbed as a platform on which to stage visual effects shots. ''We wanted to bring the audience into the world of film by placing them on the flatbed at camera level, so we created a fantasy CG editing machine that operates just like the real thing and lights up the moving filmstrip,'' Taylor says. ''To make the spot magical, we had characters and elements move from the filmstrip out onto the flatbed.'' To make this illusion believable, Taylor shot reference stills and running footage of a flatbed to replicate the speed and look of a film as it runs through the machine and around the metal sprockets. ''In order to make the film appear as if it was moving, the right amount of grain, blur and flicker had to be created and the �ride� up and down of the filmstrip replicated as it moved through the machine,'' says Taylor. Elements were created in Maya and After Effects and then composited in Nuke, with most shots having at least 6-8 layers. Also, low-resolution motion tests of the camera choreography and 3D elements flying around the machines were refined until there was a well-paced flow to the spot that showcased the film clips. Editorial Challenges: For Senior Producer Carey Keeney, the challenge was editorial. ''First, we had to select the �event moments�, the moments when a character or an element would spill out of the scene as a visual effect onto the CG flatbed,� says Keeney. Working with Editor Christopher Gee, Keeney and Taylor selected about a dozen of those moments, and ended up with 8 events in the final :90 second spot. Some of the highlights include a bank robbery scene from Bonnie and Clyde, a prison scene from Birdman of Alcatraz and a monster scene from Alien. After all of the key scenes for visual effects were chosen, editing pods were built around these moments and other clips chosen to be the adjacent scenes. Adding to the complexity, transitions between clips needed to be seamless and have some visual and/or emotional connection for a natural progression, building up the emotion and sustaining it until the end. Since TCM didn�t want to use familiar clips that had been seen a hundred times before, the challenge was to find iconic moments in clips that were somewhat recognizable and would challenge the viewer to remember what movie they came from. After reviewing hundreds of scenes from dozens of Oscar-winning movies, clips were found from movies such as The Maltese Falcon and Titanic that set the tone for the montage, yet simultaneously winked at the audience as an inside joke that movies are all magical illusion. Looking Ahead: As for the future direction of yU+co., Yu believes the lines will be blurred between film, television, games and the internet and the four platforms will merge into one. ''Motion graphics is a storytelling medium that works for any digital platform and it will not be limited to just one,'' comments Yu. ''Whether it�s for films, television, commercials or gaming, we have been and will continue to design digital content that can be applied across all of them.'' In addition to 31 Days of Oscar, other recent yU+co. projects include the film title design for Twentieth Century�s recent release Tooth Fairy; the media design and production for the Urbanian Pavilion, one of five thematic pavilions for the 2010 World�s Fair; and the Census 2010 campaign of television spots that broke during this year�s Super Bowl. About yU+co: Recognized as an industry leader in visual design, motion graphics and experiential design with offices in Hollywood, Hong Kong, and Shanghai, yU+co. specializes in digital content creation for all media platforms,. including title design for film and television, network branding and graphics packages, visual effects and animation, theatrical logos, game cinematics and commercials. For more information, contact: Dianna Costello for feature film and television projects or Michael Bennett for gaming/game cinematics and commercials at 323-606-5050. 2010-02-16T11:34:30+01:00 Turner Classic Movies (TCM) advertising 30 http://scaryideas.com/content/15963/ http://scaryideas.com/content/15963. http://scaryideas.com/content/15963 http://scaryideas.com/t/15963.jpg Ademe Grenelle Environment : Office 2010-02-16T11:39:20+01:00 Ademe Grenelle Environment advertising 30 http://scaryideas.com/content/15964/ http://scaryideas.com/content/15964. http://scaryideas.com/content/15964 http://scaryideas.com/t/15964.jpg Ademe Grenelle Environment : Supermarket 2010-02-16T11:40:03+01:00 Ademe Grenelle Environment advertising 30 http://scaryideas.com/content/15965/ http://scaryideas.com/content/15965. http://scaryideas.com/content/15965 http://scaryideas.com/t/15965.jpg Ademe Grenelle Environment : Compost 2010-02-16T11:40:54+01:00 Ademe Grenelle Environment advertising 30 http://scaryideas.com/content/15966/ http://scaryideas.com/content/15966. http://scaryideas.com/content/15966 http://scaryideas.com/t/15966.jpg Cadillac : Gallery 2010-02-16T11:42:00+01:00 Cadillac advertising 30 http://scaryideas.com/content/15967/ http://scaryideas.com/content/15967. http://scaryideas.com/content/15967 http://scaryideas.com/t/15967.jpg Sennheiser : Nano Notes 2010-02-16T11:46:34+01:00 Sennheiser advertising 30 http://scaryideas.com/content/15968/ http://scaryideas.com/content/15968. http://scaryideas.com/content/15968 http://scaryideas.com/t/15968.jpg Guinness : World (Bring It To Life) 2010-02-16T11:54:24+01:00 Guinness advertising 30 http://scaryideas.com/content/15978/ http://scaryideas.com/content/15978. http://scaryideas.com/content/15978 http://scaryideas.com/t/15978.jpg Hyundai : Hyundai Sonata - Bodypass 2010-02-16T16:07:46+01:00 Hyundai advertising 30 http://scaryideas.com/content/15979/ http://scaryideas.com/content/15979. http://scaryideas.com/content/15979 http://scaryideas.com/t/15979.jpg Hyundai : Hyundai Sonata - Paint 2010-02-16T16:08:42+01:00 Hyundai advertising 30 http://scaryideas.com/content/15980/ http://scaryideas.com/content/15980. http://scaryideas.com/content/15980 http://scaryideas.com/t/15980.jpg Hyundai : Hyundai Sonata - Luxury 2010-02-16T16:09:19+01:00 Hyundai advertising 30 http://scaryideas.com/content/15983/ http://scaryideas.com/content/15983. http://scaryideas.com/content/15983 http://scaryideas.com/t/15983.jpg Pepsi Max : Asteroide 2010-02-16T18:03:42+01:00 Pepsi Max advertising 30 http://scaryideas.com/content/15984/ http://scaryideas.com/content/15984. http://scaryideas.com/content/15984 http://scaryideas.com/t/15984.jpg Nike : Red Laces - Lace Up Saves Lives 2010-02-16T18:25:11+01:00 Nike advertising 30 http://scaryideas.com/content/15986/ http://scaryideas.com/content/15986. http://scaryideas.com/content/15986 http://scaryideas.com/t/15986.jpg GE : Say Ahh 2010-02-17T09:55:57+01:00 GE advertising 30 http://scaryideas.com/content/15985/ http://scaryideas.com/content/15985. http://scaryideas.com/content/15985 http://scaryideas.com/t/15985.jpg GE : Doctors 2010-02-17T09:55:01+01:00 GE advertising 30 http://scaryideas.com/content/15987/ http://scaryideas.com/content/15987. http://scaryideas.com/content/15987 http://scaryideas.com/t/15987.jpg GE : Beautiful 2010-03-05T11:11:39+01:00 GE advertising 30 http://scaryideas.com/content/15995/ http://scaryideas.com/content/15995. http://scaryideas.com/content/15995 http://scaryideas.com/t/15995.jpg Visa : Football Evolution 2010-02-17T16:47:32+01:00 Visa advertising 30 http://scaryideas.com/content/16000/ http://scaryideas.com/content/16000. http://scaryideas.com/content/16000 http://scaryideas.com/t/16000.jpg FX Network : Justified Furthering their long-standing creative relationship with FX Network, the channel again tapped The Arsenal, the multimedia production company representing a diverse roster of international talent, and directors Onesize to create the promotional campaign for it�s new show Justified, based on an Elmore Leonard character, set to premiere next month. The main spot depicts a violent clash inside a house between a shotgun-toting bad guy played by Walton Goggins (The Shield) and series star Timothy Olyphant (Deadwood). Directors Kasper Verweij & Rogier Hendricks of the design/production collective Onesize used an innovative 3D camera mapping technique involving high res still photos juxtaposed with live action sequences that, when coupled with sound design, creates a dramatic �suspended moment in time� effect. The Arsenal and FX Network have collaborated numerous times in the past, most recently on promos for the show Nip/Tuck, resulting in a Best of Show nod at the 2009 PromaxBDA Awards; and the promo campaign for the show Dirt, which won a PromaxBDA Gold for Design in 2009 as well. 2010-02-18T00:10:48+01:00 FX Network advertising 30 http://scaryideas.com/content/16002/ http://scaryideas.com/content/16002. http://scaryideas.com/content/16002 http://scaryideas.com/t/16002.jpg Intel : Intel Core Processors - Generations 2010-02-18T10:29:04+01:00 Intel advertising 30 http://scaryideas.com/content/16004/ http://scaryideas.com/content/16004. http://scaryideas.com/content/16004 http://scaryideas.com/t/16004.jpg 1st For Women : So Backwards 2010-02-18T10:39:35+01:00 1st For Women advertising 30 http://scaryideas.com/content/16008/ http://scaryideas.com/content/16008. http://scaryideas.com/content/16008 http://scaryideas.com/t/16008.jpg Buick : Motion Theory 2010-02-18T11:14:00+01:00 Buick advertising 30 http://scaryideas.com/content/16009/ http://scaryideas.com/content/16009. http://scaryideas.com/content/16009 http://scaryideas.com/t/16009.jpg P&G : To their moms, Team USA athletes will always be kids 2010-02-18T14:35:28+01:00 P&G advertising 30 http://scaryideas.com/content/16016/ http://scaryideas.com/content/16016. http://scaryideas.com/content/16016 http://scaryideas.com/t/16016.jpg Sears : Sears Optical - Raccoon 2010-04-23T11:45:16+02:00 Sears advertising 30 http://scaryideas.com/content/16017/ http://scaryideas.com/content/16017. http://scaryideas.com/content/16017 http://scaryideas.com/t/16017.jpg Sears : Sears Optical - Dog Days 2010-04-23T11:45:03+02:00 Sears advertising 30 http://scaryideas.com/content/16021/ http://scaryideas.com/content/16021. http://scaryideas.com/content/16021 http://scaryideas.com/t/16021.jpg Trocaire : Tea Party 5 million children die because of hunger every year. 2010-02-19T10:25:14+01:00 Trocaire advertising 30 http://scaryideas.com/content/16022/ http://scaryideas.com/content/16022. http://scaryideas.com/content/16022 http://scaryideas.com/t/16022.jpg Nestle Diet : Sneaky snacks 2010-02-19T10:26:43+01:00 Nestle Diet advertising 30 http://scaryideas.com/content/16033/ http://scaryideas.com/content/16033. http://scaryideas.com/content/16033 http://scaryideas.com/t/16033.jpg Bombardier : Keep the Flame Burning Bombardier celebrates its Olympic torch (also known as le grand spliffe) with this Canadian spot. 2010-02-19T12:25:02+01:00 Bombardier advertising 30 http://scaryideas.com/content/16034/ http://scaryideas.com/content/16034. http://scaryideas.com/content/16034 http://scaryideas.com/t/16034.jpg Tums : Taco 2010-02-19T13:09:03+01:00 Tums advertising 30 http://scaryideas.com/content/16035/ http://scaryideas.com/content/16035. http://scaryideas.com/content/16035 http://scaryideas.com/t/16035.jpg Tums : Spaghetti 2010-02-19T13:11:09+01:00 Tums advertising 30 http://scaryideas.com/content/16036/ http://scaryideas.com/content/16036. http://scaryideas.com/content/16036 http://scaryideas.com/t/16036.jpg Tums : Chicken Wing 2010-02-19T13:13:11+01:00 Tums advertising 30 http://scaryideas.com/content/16047/ http://scaryideas.com/content/16047. http://scaryideas.com/content/16047 http://scaryideas.com/t/16047.jpg Coca-Cola : Interactive Music - Event Ciudad de Buenos Aires, February 19, 2010 .- Create a band using thousands of videos sent over the Internet youth was the goal that the agency and client Ogilvy Argentina Coca-Cola were proposed more than a month ago. It generated enormous media call in Argentina, Paraguay, Uruguay, Bolivia and Peru for young people who in their own way to interpret the theme "I love you Makano, which rose nearly 1,000 videos to Channel" ccinteractivemusic "who recorded more than 850 thousand views in less than two months. "Event" is the result of this great musical project created by Coca-Cola Interactive Music where he presents the greatest band. Expressed in the most creative way possible, was what he got "Coca-Cola Interactive Music" this summer throughout the country. The project was led by Gaston Bigio creatively with the supervision of Jonathan Gurvit art. The production was Landia spots, directed by Maxi White. 2010-02-22T10:21:27+01:00 Coca-Cola advertising 30 http://scaryideas.com/content/16049/ http://scaryideas.com/content/16049. http://scaryideas.com/content/16049 http://scaryideas.com/t/16049.jpg 13th Street : Investigation Reveal the detective within you. 2010-02-22T10:07:29+01:00 13th Street advertising 30 http://scaryideas.com/content/16072/ http://scaryideas.com/content/16072. http://scaryideas.com/content/16072 http://scaryideas.com/t/16072.jpg Sony Ericsson : Vivaz (Kurara) 2010-02-23T11:31:26+01:00 Sony Ericsson advertising 30 http://scaryideas.com/content/16073/ http://scaryideas.com/content/16073. http://scaryideas.com/content/16073 http://scaryideas.com/t/16073.jpg Sony Ericsson : x10 2010-02-23T11:32:47+01:00 Sony Ericsson advertising 30 http://scaryideas.com/content/16074/ http://scaryideas.com/content/16074. http://scaryideas.com/content/16074 http://scaryideas.com/t/16074.jpg ASICS : Running 2010-02-23T11:37:45+01:00 ASICS advertising 30 http://scaryideas.com/content/16075/ http://scaryideas.com/content/16075. http://scaryideas.com/content/16075 http://scaryideas.com/t/16075.jpg Kellogg's : Corn Pops - Popumentary 2010-02-23T11:42:36+01:00 Kellogg's advertising 30 http://scaryideas.com/content/16076/ http://scaryideas.com/content/16076. http://scaryideas.com/content/16076 http://scaryideas.com/t/16076.jpg Kellogg's : Moon Dunk 2010-02-23T11:43:18+01:00 Kellogg's advertising 30 http://scaryideas.com/content/16077/ http://scaryideas.com/content/16077. http://scaryideas.com/content/16077 http://scaryideas.com/t/16077.jpg Loyalkaspar : Rocks Super Bowl XLIV Design and story-driven creative engagement studio Loyalkaspar added to its impressive live event resume, designing the video display seen during The Who�s halftime performance at the 2010 Super Bowl, the most watched Super Bowl halftime show ever with an average 103.2 million viewers. The high-profile assignment comes on the heels of Loyalkaspar�s recent work for Jay-Z�s performance at MTV�s Video Music Awards, and U2�s current 360 World Tour, including their 2009 Grammy show opener. Loyalkaspar's string of successes in 2009 was enough to gain the confidence of live event production company White Cherry Entertainment, New York, Executive Producer Ricky Kirshner and Producer Lee Lodge, who led the production of this year's Super Bowl Halftime Show. ''This was our first time working on a live-event of this scale, so there were a lot more factors to take into consideration than we're accustomed to,'' says Elliott Chaffer, Creative Director at Loyalkaspar. ''We had to make sure we were working in unison with the lighting team, the pyrotechnics crew and the broadcast team so that everything would come together to form a cohesive show that would look amazing in person and, more importantly, on television. It was an invaluable experience to work as part of a much larger team and play to each other's strengths to make this legendary rock band look even better.'' Thanks to the technological wizardry of XL Laboratories, the setting for the band was one of the largest LED screens ever constructed, and was capable of displaying high-resolution graphics with stunning clarity. The Loyalkaspar design team, led by Dennis Cheung and Charlie Wan, used the circular stage as a framework to create a look that was a throwback to the Who's 60's-era designs while staying modern and technologically advanced. ''When David [LK Partner/Director David Herbruck] said we'd been offered the job, I initially thought he was joking, but we soon realized we had the biggest and most high-profile opportunity of our career in our hands and stepped everything up to meet the client's needs,'' says Scott Lakso, project producer at Loyalkaspar. ''We all love the music of The Who, and to think we'd be sharing a stage with them was a huge honor and a thrilling design challenge.'' 2010-02-23T11:45:23+01:00 Loyalkaspar advertising 30 http://scaryideas.com/content/16079/ http://scaryideas.com/content/16079. http://scaryideas.com/content/16079 http://scaryideas.com/t/16079.jpg BPAY : Snail Art The Most Awesome Waste of Time - Snail Art 2010-02-23T11:49:58+01:00 BPAY advertising 30 http://scaryideas.com/content/16080/ http://scaryideas.com/content/16080. http://scaryideas.com/content/16080 http://scaryideas.com/t/16080.jpg Libra Invisibles : Wonder Man 2010-02-23T11:56:52+01:00 Libra Invisibles advertising 30 http://scaryideas.com/content/16081/ http://scaryideas.com/content/16081. http://scaryideas.com/content/16081 http://scaryideas.com/t/16081.jpg XXXX GOLD : Barra 2010-02-23T12:01:42+01:00 XXXX GOLD advertising 30 http://scaryideas.com/content/16082/ http://scaryideas.com/content/16082. http://scaryideas.com/content/16082 http://scaryideas.com/t/16082.jpg XXXX GOLD : Treadmill 2010-02-23T12:03:06+01:00 XXXX GOLD advertising 30 http://scaryideas.com/content/16083/ http://scaryideas.com/content/16083. http://scaryideas.com/content/16083 http://scaryideas.com/t/16083.jpg Pedigree : Catch 2010-02-23T12:08:19+01:00 Pedigree advertising 30 http://scaryideas.com/content/16084/ http://scaryideas.com/content/16084. http://scaryideas.com/content/16084 http://scaryideas.com/t/16084.jpg Dove : Liz Hinlein Plays Misti Moon Media director Liz Hinlein made an appearance at the Olympics on Sunday, in the form of a new spot for Dove that aired during the evening's broadcast. "Misti" is a young woman who - understandably - was a little skeptical about whether or not a deodorant could make her feel stubble free longer...But after viewing this spot, no one should doubt Hinlein's eye for casting and performance. "Misti" brings just the right tone and energy to the proceedings, and - pardon the use of another deodorant's tagline - but she never lets us see her sweat. 2010-02-23T18:28:41+01:00 Dove advertising 30 http://scaryideas.com/content/16085/ http://scaryideas.com/content/16085. http://scaryideas.com/content/16085 http://scaryideas.com/t/16085.jpg NASCAR : Center of the Universe Produced by full-service media company Bandito Brothers and directed by "Mouse" McCoy, Scott Waugh, & Vic Huber, a new campaign for NASCAR captures the live, at-track NASCAR experience as the most exciting in sports. Developed by NASCAR agency Jump Company of Saint Louis, the season-long NASCAR Live effort provides for the unparalleled excitement and energy that makes the NASCAR at-track adventure so unique. Television, radio and print executions, along with on-line creative support, made their debut nationally last weekend, leading up to the DAYTONA 500. �This bold creative really speaks to our unique positioning in the marketplace,� said Christi Moll, NASCAR Director of Brand Marketing. �The campaign demonstrates that NASCAR is the most powerful and sensory sport around. The creative and new tagline are a dramatic step forward for NASCAR, inviting fans to experience NASCAR live through communication that will capture the imagination and attention of not only our fans, but all sports fans.� Bandito Brothers truly is an independent studio. As a creator, producer, manager, and distributor of audio-visual content, the company has constructed a business model that also includes full in-house HD post, which is becoming an extremely valuable asset in the new media landscape. Recent spot projects include ad campaigns for such diverse clients as US Navy, Ford, Kellogg�s, PowerBar. Directors McCoy and Waugh have just completed principal photography on the film, �Act of Valor,� a branded feature produced in partnership with the Navy Special Warfare division. 2010-02-23T18:30:05+01:00 NASCAR advertising 30 http://scaryideas.com/content/16095/ http://scaryideas.com/content/16095. http://scaryideas.com/content/16095 http://scaryideas.com/t/16095.jpg P&G : Never Walk Alone 2010-02-24T14:19:10+01:00 P&G advertising 30 http://scaryideas.com/content/16096/ http://scaryideas.com/content/16096. http://scaryideas.com/content/16096 http://scaryideas.com/t/16096.jpg Purina : Friskies - Adventureland A Journey to delicious and beyond. FRISKIES wet cat food unlocks a magical world of sensory stimulation for your cat. 2010-02-24T14:20:47+01:00 Purina advertising 30 http://scaryideas.com/content/16097/ http://scaryideas.com/content/16097. http://scaryideas.com/content/16097 http://scaryideas.com/t/16097.jpg Drench : Mr. Memory New drench ad starring the world's smartest pet goldfish The cleverest pet goldfish ever, Mr Memory, performs at his best in this new ad from drench. To see some funny moments from his training sessions, why not watch our goldfish quiz question videos at www.youtube.com/staydrenched and rate the funniest. 2010-02-24T14:21:55+01:00 Drench advertising 30 http://scaryideas.com/content/16107/ http://scaryideas.com/content/16107. http://scaryideas.com/content/16107 http://scaryideas.com/t/16107.jpg Five : The Drama Continues 2010-02-25T09:21:50+01:00 Five advertising 30 http://scaryideas.com/content/16108/ http://scaryideas.com/content/16108. http://scaryideas.com/content/16108 http://scaryideas.com/t/16108.jpg Home Office : Violence Against Women 2010-02-25T09:22:44+01:00 Home Office advertising 30 http://scaryideas.com/content/16109/ http://scaryideas.com/content/16109. http://scaryideas.com/content/16109 http://scaryideas.com/t/16109.jpg Skoda : Skoda Superb - Glass Harp 2010-02-25T09:23:36+01:00 Skoda advertising 30 http://scaryideas.com/content/16111/ http://scaryideas.com/content/16111. http://scaryideas.com/content/16111 http://scaryideas.com/t/16111.jpg Volvo : Volvo Drive Challenge It�s a really integrated campaign created to introduce the new Volvo Drive - the most ecologic/economic line of cars ever (no kidding). All the "classic" media teased the country with the question - How far would you go with a Volvo and a tank of fuel? More than 6000 people answered our challenge and applied online ( on our website ) . Among them, three candidates where chosen . Each one got a Volvo C30 Drive with a full tank. The driver that went further, would win the car. In a nutshell: what a better way to show how economic a car is than let you run out a gas? 2010-02-25T11:23:54+01:00 Volvo advertising 30 http://scaryideas.com/content/16122/ http://scaryideas.com/content/16122. http://scaryideas.com/content/16122 http://scaryideas.com/t/16122.jpg Tropicana : Arctic Sun 2010-02-26T09:24:54+01:00 Tropicana advertising 30 http://scaryideas.com/content/16123/ http://scaryideas.com/content/16123. http://scaryideas.com/content/16123 http://scaryideas.com/t/16123.jpg 13th Street : Last Call (The First Interactive Theatrical) The first interactive theatrical commercial by Jung von Matt & Film Deluxe. The action: Last Call is the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film. Language recognition software transforms the participant's answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one. To participate in the adventure, audience members submit their mobile phone numbers to a speed dial code when they buy their ticket. The moment the female protagonist takes out her phone to call someone who might be able to help her, the film's controlling software contacts one of the submitted mobile phone numbers. Once the viewer picks up, he hears the actress's voice - who tells him she would be lost without him. He has to help her escape by choosing a path through the old, rundown sanatorium. Furthermore, he also decides whether she should help other victims to flee the scene -and every single choice shapes her fate: it's a matter of life and death. 2010-02-26T12:03:40+01:00 13th Street advertising 30 http://scaryideas.com/content/16135/ http://scaryideas.com/content/16135. http://scaryideas.com/content/16135 http://scaryideas.com/t/16135.jpg Toyota : Meet The Parents - Sienna The self-proclaimed world's greatest parents discuss what makes them the envy of everyone in the world: their truly superior parenting skills. Personal swagger. And their stylish new Sienna. To learn about the features shown in the videos, visit http://www.toyota.com/sienna 2010-02-27T14:17:57+01:00 Toyota advertising 30 http://scaryideas.com/content/16136/ http://scaryideas.com/content/16136. http://scaryideas.com/content/16136 http://scaryideas.com/t/16136.jpg Suzuki Kizashi : Wicked Weather Suzuki Launches Integrated Marketing Campaign for All-New 2010 Kizashi - Comprehensive campaign includes television, print, digital and outdoor promotional elements. - Suzuki touts Kizashi as near-luxury alternative for more than just 'Rich Guys.' - All-wheel-drive Kizashi takes on 'Wicked Weather' in cold weather markets across the U.S. - Suzuki plans to launch first-ever Facebook application with Kizashi 'Wicked Weather' game. BREA, Calif., Feb. 25 /PRNewswire/ -- Following the successful initial rollout of its 2010 Kizashi (pronounced "Kee-Zah-Shee"), American Suzuki Motor Corp. (ASMC) launches an integrated marketing campaign designed to highlight the standout features and class-leading characteristics of its all-new sport sedan. "To extend the reach of Suzuki's marketing efforts and further illustrate the Kizashi's premium driving experience without the premium price, we will implement a multi-faceted ad campaign centered around the core strengths of Suzuki's flagship Kizashi sport sedan," said Gene Brown, vice president of marketing and PR, American Suzuki Automotive Operations. "We believe this integrated approach will help us drive additional traffic to dealer showrooms as well as increase Kizashi's awareness with potential sport sedan buyers across the country." Developed in conjunction with El Segundo, Calif.-based Siltanen & Partners Advertising, the campaign positions the sleek and sophisticated Kizashi as a truly affordable alternative to luxury performance sedans, leveraging the exceptional praise the vehicle has received from initial press reviews. One of the three print ads currently in circulation shows the Kizashi surrounded by journalist quotes with the headline, "Words don't do it justice, but they're giving it their best shot." The campaign also features one 30-second television commercial developed to communicate the vehicle's aggressive styling and premium interior attributes and content. Fittingly titled "Rich Guys," a voiceover says, "Remember when sleek, finely created performance sedans were just for rich guys with money to burn? Well, those days are officially over." "Wicked Weather" Has Met Its Match With All-New Kizashi The second part of Suzuki's new ad campaign is designed to illustrate the Kizashi's all-wheel-drive performance and handling credentials and will focus primarily on U.S. regions where owning an all-wheel-drive vehicle is a necessity. The centerpiece of Suzuki's "Wicked Weather" marketing push is a provocative television ad that features an unsuspecting Kizashi driver who finds himself being attacked by a group of evil snowmen. The commercial will be tagged with a special all-wheel-drive lease offer and an extended length version of the spot will be available on YouTube. In key markets, the television campaign will be augmented by a series of radio, newspaper, out-of-home and online creative to further illustrate the Kizashi's all-wheel-drive capability at a competitive price point. "Wicked Weather" :60 and :30 Television: Opens with a Kizashi accelerating along a snow-filled mountain road. The driver is startled by a snowball that strikes the drivers-side window of his Kizashi. The man looks in his rearview mirror and notices an evil snowman throwing snowballs. Following a barrage of snowballs, the man realizes he is now being chased by a group of evil snowmen. After the man maneuvers through the snow, avoiding more snowballs, another group of snowmen appear in the middle of the road straight ahead of the Kizashi. As the second group of snowmen near, the man makes a hard right and the two groups of snowmen collide causing an explosion of snow, top hats, scarves and carrots. As the Kizashi safely drives off into the distance, one of the snowmen's top hats rolls onto the screen followed by a falling carrot that sticks into the snow. The voiceover says, "Wicked weather has met its match." Closes with a tightly cropped shot of the Kizashi with a voiceover that says, "Introducing Kizashi with all-wheel-drive." Filmed in Lake Tahoe, Calif. Suzuki also will soon launch its first-ever Facebook game to coincide with the "Wicked Weather" television spot. The interactive, time attack-style video game places the user behind the wheel of an all-wheel-drive Kizashi. The object of the game is for the user to dodge snowball-throwing snowmen, lightning bolts and pot holes on the way home. The exit window of the game lists the player's final time and allows users to challenge their friends to compete against their scores. The Web-based "Wicked Winter" game will be live on Suzuki's Facebook Fan Page at www.Facebook.com/SuzukiAuto and consumer Web site at www.SuzukiAuto.com. "Suzuki's theatrical approach in the television commercial and interactivity of the online video game bring consumers an unexpected adventure," said Rob Siltanen, CEO and Chief Creative Officer at Siltanen & Partners Advertising. "We believe this campaign will encourage consumers to learn more about this great brand." 2010-02-27T14:19:40+01:00 Suzuki Kizashi advertising 30 http://scaryideas.com/content/16137/ http://scaryideas.com/content/16137. http://scaryideas.com/content/16137 http://scaryideas.com/t/16137.jpg Subway : Egypt 2010-02-27T14:21:01+01:00 Subway advertising 30 http://scaryideas.com/content/16138/ http://scaryideas.com/content/16138. http://scaryideas.com/content/16138 http://scaryideas.com/t/16138.jpg Subway : Bollywood 2010-02-27T14:21:58+01:00 Subway advertising 30 http://scaryideas.com/content/16139/ http://scaryideas.com/content/16139. http://scaryideas.com/content/16139 http://scaryideas.com/t/16139.jpg THINK! : Named Rider The Department of Transport has launched a new ad by Abbott Mead Vickers BBDO as part of its THINK! campaign. This ad was inspired by research stating that drivers who personally know a motorcyclist are much more careful and aware while driving. 2010-02-27T14:23:43+01:00 THINK! advertising 30 http://scaryideas.com/content/16144/ http://scaryideas.com/content/16144. http://scaryideas.com/content/16144 http://scaryideas.com/t/16144.jpg Memoro : The Memories of the Future The Memories of the Future The Scientific DNA of Piedmont Memoro (formerly Banca della memoria) is a non profit project dedicated to collecting and divulgating short video recordings of spontaneous interviews with people born before 1940; the videos freely available online. The initiative started in the Italian region of Piedmont and has then been extended in the whole Italy, as well as in Spain, United States, Germany, France and other countries. 2010-02-28T02:20:50+01:00 Memoro advertising 30 http://scaryideas.com/content/16151/ http://scaryideas.com/content/16151. http://scaryideas.com/content/16151 http://scaryideas.com/t/16151.jpg Foundation for a Smokefree America : Car Be Considerate. Don't Smoke. A message for the Foundation for a Smokefree America These films were created by Robert Kleman and Nik Klinkert, who are freelance New York Creatives. Award winning writer Robert Kleman (former CD of TBWA Singapore, ECD of Euro, New York) has produced various work for The Foundation for a Smokefree America. He wanted to highlight the dangers of second hand smoke to a youth market through a tone that was counter to the usual preaching and scare tactics of anti tobacco advertising. 2010-03-01T09:24:30+01:00 Foundation for a Smokefree America advertising 30 http://scaryideas.com/content/16152/ http://scaryideas.com/content/16152. http://scaryideas.com/content/16152 http://scaryideas.com/t/16152.jpg Foundation for a Smokefree America : Fire Escape Be Considerate. Don't Smoke. A message for the Foundation for a Smokefree America These films were created by Robert Kleman and Nik Klinkert, who are freelance New York Creatives. Award winning writer Robert Kleman (former CD of TBWA Singapore, ECD of Euro, New York) has produced various work for The Foundation for a Smokefree America. He wanted to highlight the dangers of second hand smoke to a youth market through a tone that was counter to the usual preaching and scare tactics of anti tobacco advertising. 2010-03-01T09:25:31+01:00 Foundation for a Smokefree America advertising 30 http://scaryideas.com/content/16157/ http://scaryideas.com/content/16157. http://scaryideas.com/content/16157 http://scaryideas.com/t/16157.jpg Surfrider Project : Rise Above Plastics 2010-03-01T14:52:39+01:00 Surfrider Project advertising 30 http://scaryideas.com/content/16168/ http://scaryideas.com/content/16168. http://scaryideas.com/content/16168 http://scaryideas.com/t/16168.jpg Virgin Atlantic : Beauty Sleep Once you experience Virgin Atlantic Upper Class you�ll never want to fly any other airline. This is why Y&R New York created: The Fear of Not Flying Virgin Atlantic Upper Class. The idea is presented through a series of online videos showing the clear after-effects of flying in such luxury. Because after you fly Virgin Atlantic�s Upper Class, the idea of flying anything else can be quite terrifying. Product Name: Virgin Atlantic Upper Class Client: Virgin Atlantic Campaign Elements: Five videos shown in rich media banners and elsewhere on the web. Name of Executions: � Massage � Five Things � Beauty Sleep � Impatient � Becoming 2010-03-02T09:12:12+01:00 Virgin Atlantic advertising 30 http://scaryideas.com/content/16169/ http://scaryideas.com/content/16169. http://scaryideas.com/content/16169 http://scaryideas.com/t/16169.jpg Hornbach : Faces 2010-03-02T10:34:09+01:00 Hornbach advertising 30 http://scaryideas.com/content/16170/ http://scaryideas.com/content/16170. http://scaryideas.com/content/16170 http://scaryideas.com/t/16170.jpg Stella Artois : Stella Artois 4% - Triple Piano 2010-03-02T10:34:20+01:00 Stella Artois advertising 30 http://scaryideas.com/content/16171/ http://scaryideas.com/content/16171. http://scaryideas.com/content/16171 http://scaryideas.com/t/16171.jpg Hyundai : Lipstick Note 2010-03-02T10:34:29+01:00 Hyundai advertising 30 http://scaryideas.com/content/16176/ http://scaryideas.com/content/16176. http://scaryideas.com/content/16176 http://scaryideas.com/t/16176.jpg Identity Guard : Mailbox 2010-03-02T13:28:33+01:00 Identity Guard advertising 30 http://scaryideas.com/content/16177/ http://scaryideas.com/content/16177. http://scaryideas.com/content/16177 http://scaryideas.com/t/16177.jpg Identity Guard : Bank Statements 2010-03-02T13:29:33+01:00 Identity Guard advertising 30 http://scaryideas.com/content/16181/ http://scaryideas.com/content/16181. http://scaryideas.com/content/16181 http://scaryideas.com/t/16181.jpg Forzani Group Sport Chek : Border Crossing 2010-03-02T13:32:53+01:00 Forzani Group Sport Chek advertising 30 http://scaryideas.com/content/16183/ http://scaryideas.com/content/16183. http://scaryideas.com/content/16183 http://scaryideas.com/t/16183.jpg Confused.com : Jeans 2010-03-02T16:00:33+01:00 Confused.com advertising 30 http://scaryideas.com/content/16184/ http://scaryideas.com/content/16184. http://scaryideas.com/content/16184 http://scaryideas.com/t/16184.jpg Tetrapak : Lightning 2010-03-02T16:04:49+01:00 Tetrapak advertising 30 http://scaryideas.com/content/16185/ http://scaryideas.com/content/16185. http://scaryideas.com/content/16185 http://scaryideas.com/t/16185.jpg Skins : Cheat Legal 2010-03-02T16:08:16+01:00 Skins advertising 30 http://scaryideas.com/content/16186/ http://scaryideas.com/content/16186. http://scaryideas.com/content/16186 http://scaryideas.com/t/16186.jpg Aviva : Free Love 2010-03-02T16:14:28+01:00 Aviva advertising 30 http://scaryideas.com/content/16193/ http://scaryideas.com/content/16193. http://scaryideas.com/content/16193 http://scaryideas.com/t/16193.jpg Canadian Paralympic Committee : Ray Grassi Sledge Hockey The Canadian Paralympic Committee in partnership with BBDO Toronto just launched its first-ever advertising campaign promoting the upcoming Vancouver 2010 Paralympic Winter Games. Elevating the training and preparation rituals of Paralympic athletes Ray Grassi (Sledge Hockey) and Stephanie Dixon (Swimming), the ads bring to life the perseverance, passion, skill, determination and successes each athlete experiences as they prepare to compete in their sport. By establishing feelings of empowerment and confidence, the campaign also encourages future athletes to pursue their love and passion for sport and their support of the Canadian Paralympic Games. Two television ads �Swimming� and �Sledge Hockey� and a number of print executions are running on CTV, TSN in English and French and in the Globe and Mail with donated media space leading up to the Vancouver 2010 Paralympic Games. BBDO Toronto also donated the time spent to create and execute the campaign. The Vancouver 2010 Paralympic Winter Games take place from March 12th � 21st, 2010. 55 Canadian Paralympic athletes will compete in Para-Alpine skiing, Para-Nordic skiing (cross-country skiing and biathlon), sledge hockey, and wheelchair curling. The Canadian Paralympic Committee (CPC) is a non-profit, private organization with 43 member sports organizations dedicated to strengthening the Paralympic Movement by empowering Canadians with a disability through sport. The CPC is responsible for managing the team of athletes who represent Canada at Paralympic Games. By supporting Canadian Paralympic athletes and promoting their success, the CPC inspires all Canadians with a disability to get involved in sport through programs delivered by its members. 2010-03-03T09:25:33+01:00 Canadian Paralympic Committee advertising 30 http://scaryideas.com/content/16194/ http://scaryideas.com/content/16194. http://scaryideas.com/content/16194 http://scaryideas.com/t/16194.jpg Canadian Paralympic Committee : Stephanie Dixon Swimming The Canadian Paralympic Committee in partnership with BBDO Toronto just launched its first-ever advertising campaign promoting the upcoming Vancouver 2010 Paralympic Winter Games. Elevating the training and preparation rituals of Paralympic athletes Ray Grassi (Sledge Hockey) and Stephanie Dixon (Swimming), the ads bring to life the perseverance, passion, skill, determination and successes each athlete experiences as they prepare to compete in their sport. By establishing feelings of empowerment and confidence, the campaign also encourages future athletes to pursue their love and passion for sport and their support of the Canadian Paralympic Games. Two television ads �Swimming� and �Sledge Hockey� and a number of print executions are running on CTV, TSN in English and French and in the Globe and Mail with donated media space leading up to the Vancouver 2010 Paralympic Games. BBDO Toronto also donated the time spent to create and execute the campaign. The Vancouver 2010 Paralympic Winter Games take place from March 12th � 21st, 2010. 55 Canadian Paralympic athletes will compete in Para-Alpine skiing, Para-Nordic skiing (cross-country skiing and biathlon), sledge hockey, and wheelchair curling. The Canadian Paralympic Committee (CPC) is a non-profit, private organization with 43 member sports organizations dedicated to strengthening the Paralympic Movement by empowering Canadians with a disability through sport. The CPC is responsible for managing the team of athletes who represent Canada at Paralympic Games. By supporting Canadian Paralympic athletes and promoting their success, the CPC inspires all Canadians with a disability to get involved in sport through programs delivered by its members. 2010-03-03T09:27:03+01:00 Canadian Paralympic Committee advertising 30 http://scaryideas.com/content/16197/ http://scaryideas.com/content/16197. http://scaryideas.com/content/16197 http://scaryideas.com/t/16197.jpg Nurofen : Core 2010-03-03T09:35:09+01:00 Nurofen advertising 30 http://scaryideas.com/content/16205/ http://scaryideas.com/content/16205. http://scaryideas.com/content/16205 http://scaryideas.com/t/16205.jpg Tetra Pak : Roy Sullivan 2010-03-03T11:25:21+01:00 Tetra Pak advertising 30 http://scaryideas.com/content/16207/ http://scaryideas.com/content/16207. http://scaryideas.com/content/16207 http://scaryideas.com/t/16207.jpg Lee Jeans : The Walkers 2010-03-03T13:56:23+01:00 Lee Jeans advertising 30 http://scaryideas.com/content/16208/ http://scaryideas.com/content/16208. http://scaryideas.com/content/16208 http://scaryideas.com/t/16208.jpg Massive Good : Masterpieces 2010-03-04T09:16:11+01:00 Massive Good advertising 30 http://scaryideas.com/content/16216/ http://scaryideas.com/content/16216. http://scaryideas.com/content/16216 http://scaryideas.com/t/16216.jpg Big Boy : Hello This is the launch ad. 2010-03-04T09:25:30+01:00 Big Boy advertising 30 http://scaryideas.com/content/16217/ http://scaryideas.com/content/16217. http://scaryideas.com/content/16217 http://scaryideas.com/t/16217.jpg Big Boy : Big Guy 2010-03-04T09:26:17+01:00 Big Boy advertising 30 http://scaryideas.com/content/16218/ http://scaryideas.com/content/16218. http://scaryideas.com/content/16218 http://scaryideas.com/t/16218.jpg Big Boy : Booth 2010-03-04T09:27:11+01:00 Big Boy advertising 30 http://scaryideas.com/content/16219/ http://scaryideas.com/content/16219. http://scaryideas.com/content/16219 http://scaryideas.com/t/16219.jpg Big Boy : Endless 2010-03-04T09:27:55+01:00 Big Boy advertising 30 http://scaryideas.com/content/16220/ http://scaryideas.com/content/16220. http://scaryideas.com/content/16220 http://scaryideas.com/t/16220.jpg Toyota : Toyota Canada - Dig 2010-03-04T09:28:54+01:00 Toyota advertising 30 http://scaryideas.com/content/16224/ http://scaryideas.com/content/16224. http://scaryideas.com/content/16224 http://scaryideas.com/t/16224.jpg The Generic Man : Tokyo/Glow 2010-03-04T09:32:14+01:00 The Generic Man advertising 30 http://scaryideas.com/content/16231/ http://scaryideas.com/content/16231. http://scaryideas.com/content/16231 http://scaryideas.com/t/16231.jpg Citroen : DS3 - Lennon 2010-03-04T18:20:34+01:00 Citroen advertising 30 http://scaryideas.com/content/16232/ http://scaryideas.com/content/16232. http://scaryideas.com/content/16232 http://scaryideas.com/t/16232.jpg Citroen : DS3 - Marilyn 2010-03-04T18:20:47+01:00 Citroen advertising 30 http://scaryideas.com/content/16241/ http://scaryideas.com/content/16241. http://scaryideas.com/content/16241 http://scaryideas.com/t/16241.jpg Batelco : Couple Prior to movie screenings, cinemas always request viewers to keep their phones silent during the featured movie. Batelco had been given an opportunity to pitch for this air time against others who had already submitted their spots. The cinema co. had to decide which spot was best for them and accordingly would agree to run it. Batelco made it. And around the target audience segments and the films types viewed in cinema, the film campaign was crafted through an original and insightful idea and played in all cinemas in Bahrain. The power of insight. The truth of why you should switch your mobile off in the cinema vs. how to really get through to people. 2010-03-05T11:09:25+01:00 Batelco advertising 30 http://scaryideas.com/content/16242/ http://scaryideas.com/content/16242. http://scaryideas.com/content/16242 http://scaryideas.com/t/16242.jpg Batelco : Parking Prior to movie screenings, cinemas always request viewers to keep their phones silent during the featured movie. Batelco had been given an opportunity to pitch for this air time against others who had already submitted their spots. The cinema co. had to decide which spot was best for them and accordingly would agree to run it. Batelco made it. And around the target audience segments and the films types viewed in cinema, the film campaign was crafted through an original and insightful idea and played in all cinemas in Bahrain. The power of insight. The truth of why you should switch your mobile off in the cinema vs. how to really get through to people. 2010-03-05T11:08:14+01:00 Batelco advertising 30 http://scaryideas.com/content/16243/ http://scaryideas.com/content/16243. http://scaryideas.com/content/16243 http://scaryideas.com/t/16243.jpg Batelco : Office Prior to movie screenings, cinemas always request viewers to keep their phones silent during the featured movie. Batelco had been given an opportunity to pitch for this air time against others who had already submitted their spots. The cinema co. had to decide which spot was best for them and accordingly would agree to run it. Batelco made it. And around the target audience segments and the films types viewed in cinema, the film campaign was crafted through an original and insightful idea and played in all cinemas in Bahrain. The power of insight. The truth of why you should switch your mobile off in the cinema vs. how to really get through to people. 2010-03-05T11:09:01+01:00 Batelco advertising 30 http://scaryideas.com/content/16244/ http://scaryideas.com/content/16244. http://scaryideas.com/content/16244 http://scaryideas.com/t/16244.jpg RSPCA : Jennifer Hawkins Former Miss Universe Jennifer Hawkins stars in this commercial from 303 Perth to promote a fund raising initiative for RSPCA Australia based on SMS voting talent shows (like Idol and So You Think You Can Dance) called Pet Stars. The premise is that your pet could become a star. 2010-03-05T11:24:21+01:00 RSPCA advertising 30 http://scaryideas.com/content/16247/ http://scaryideas.com/content/16247. http://scaryideas.com/content/16247 http://scaryideas.com/t/16247.jpg Playboy : Casting Playboy - Receptionist 2010-03-05T12:09:27+01:00 Playboy advertising 30 http://scaryideas.com/content/16248/ http://scaryideas.com/content/16248. http://scaryideas.com/content/16248 http://scaryideas.com/t/16248.jpg Playboy : Casting Playboy - Launderette 2010-03-05T12:10:56+01:00 Playboy advertising 30 http://scaryideas.com/content/16249/ http://scaryideas.com/content/16249. http://scaryideas.com/content/16249 http://scaryideas.com/t/16249.jpg Playboy : Casting Playboy - Secretary 2010-03-05T12:16:03+01:00 Playboy advertising 30 http://scaryideas.com/content/16252/ http://scaryideas.com/content/16252. http://scaryideas.com/content/16252 http://scaryideas.com/t/16252.jpg Absolut Vodka : Jay-Z 2010-03-06T12:03:09+01:00 Absolut Vodka advertising 30 http://scaryideas.com/content/16255/ http://scaryideas.com/content/16255. http://scaryideas.com/content/16255 http://scaryideas.com/t/16255.jpg Heal Charity : Changing a life is easy The video is for the charity 'heal', which works to raise funds in sponsorships for impoverished children in the south of India, in order to provide them with healthy lives and education. The advert focuses on the ease with which you can make a difference in the life of a poor child far away, as if they lived on your doorstep. 2010-03-07T12:58:38+01:00 Heal Charity advertising 30 http://scaryideas.com/content/16256/ http://scaryideas.com/content/16256. http://scaryideas.com/content/16256 http://scaryideas.com/t/16256.jpg Frito-Lay SunChips : Removing 2010-03-07T12:59:49+01:00 Frito-Lay SunChips advertising 30 http://scaryideas.com/content/16257/ http://scaryideas.com/content/16257. http://scaryideas.com/content/16257 http://scaryideas.com/t/16257.jpg Fallsview Casino Resort : Energize The feeling lives on 2010-03-07T13:01:38+01:00 Fallsview Casino Resort advertising 30 http://scaryideas.com/content/16258/ http://scaryideas.com/content/16258. http://scaryideas.com/content/16258 http://scaryideas.com/t/16258.jpg Fallsview Casino Resort : Important The feeling lives on 2010-03-07T13:02:31+01:00 Fallsview Casino Resort advertising 30 http://scaryideas.com/content/16259/ http://scaryideas.com/content/16259. http://scaryideas.com/content/16259 http://scaryideas.com/t/16259.jpg Fallsview Casino Resort : Romantic The feeling lives on 2010-03-07T13:03:31+01:00 Fallsview Casino Resort advertising 30 http://scaryideas.com/content/16263/ http://scaryideas.com/content/16263. http://scaryideas.com/content/16263 http://scaryideas.com/t/16263.jpg Sony : Live6degrees.com - Interview 2010-03-07T13:07:33+01:00 Sony advertising 30 http://scaryideas.com/content/16264/ http://scaryideas.com/content/16264. http://scaryideas.com/content/16264 http://scaryideas.com/t/16264.jpg Sony : Live6degrees.com - Homo Retractus 2010-03-07T13:08:26+01:00 Sony advertising 30 http://scaryideas.com/content/16268/ http://scaryideas.com/content/16268. http://scaryideas.com/content/16268 http://scaryideas.com/t/16268.jpg WWF : Belgium Earth hour - The Story of Darth-Fladder For once the dark side saves the planet. 2010-03-08T16:30:18+01:00 WWF advertising 30 http://scaryideas.com/content/16272/ http://scaryideas.com/content/16272. http://scaryideas.com/content/16272 http://scaryideas.com/t/16272.jpg Ping : Range 2010-03-08T09:24:56+01:00 Ping advertising 30 http://scaryideas.com/content/16273/ http://scaryideas.com/content/16273. http://scaryideas.com/content/16273 http://scaryideas.com/t/16273.jpg Ping : Hot Dog Shack 2010-03-08T09:25:40+01:00 Ping advertising 30 http://scaryideas.com/content/16274/ http://scaryideas.com/content/16274. http://scaryideas.com/content/16274 http://scaryideas.com/t/16274.jpg Ping : Starter 2010-03-08T09:26:22+01:00 Ping advertising 30 http://scaryideas.com/content/16282/ http://scaryideas.com/content/16282. http://scaryideas.com/content/16282 http://scaryideas.com/t/16282.jpg French Connection : The Man Extended The Man is like wolf. The Man has returned. He wears clothes for the Winter. If you want his clothes or to see more of him, visit frenchconnection.com/campaign 2010-08-11T12:34:13+02:00 French Connection advertising 30 http://scaryideas.com/content/19165/ http://scaryideas.com/content/19165. http://scaryideas.com/content/19165 http://scaryideas.com/t/19165.jpg French Connection : Man The charming new French Connection campaign explores the tenuous relationships between 'man' and 'woman' and their surroundings. Directed by Leila & Damien de Blinkk and edited by Cut + Run's Ben Campbell, the Autumn/Winter 2010 campaign offers a voyeuristic snapshot of the subject's lives as if starring in a French New Wave film with a playful sense of humour. 2010-08-11T12:35:52+02:00 French Connection advertising 30 http://scaryideas.com/content/16291/ http://scaryideas.com/content/16291. http://scaryideas.com/content/16291 http://scaryideas.com/t/16291.jpg Foxtel iQ : Samurai 2010-03-09T09:16:00+01:00 Foxtel iQ advertising 30 http://scaryideas.com/content/16292/ http://scaryideas.com/content/16292. http://scaryideas.com/content/16292 http://scaryideas.com/t/16292.jpg Foxtel iQ : Glove 2010-03-09T09:16:49+01:00 Foxtel iQ advertising 30 http://scaryideas.com/content/16293/ http://scaryideas.com/content/16293. http://scaryideas.com/content/16293 http://scaryideas.com/t/16293.jpg BBC : BBC Global News - SuperPower The BBC�s season investigating the extraordinary power of the internet. BBC World News, BBC World Service and BBC.com are running a season of programs aimed at making people think differently about the internet. The season launches today (March 8) and is an opportunity to reinforce the brand�s challenging status and provoke thought among the audience. The season will air on TV, radio and online. 2010-03-10T10:17:15+01:00 BBC advertising 30 http://scaryideas.com/content/16298/ http://scaryideas.com/content/16298. http://scaryideas.com/content/16298 http://scaryideas.com/t/16298.jpg Frito Lay : Wall Climbing 2010-03-09T09:28:57+01:00 Frito Lay advertising 30 http://scaryideas.com/content/16299/ http://scaryideas.com/content/16299. http://scaryideas.com/content/16299 http://scaryideas.com/t/16299.jpg Frito Lay : Elevator 2010-03-09T09:30:01+01:00 Frito Lay advertising 30 http://scaryideas.com/content/16300/ http://scaryideas.com/content/16300. http://scaryideas.com/content/16300 http://scaryideas.com/t/16300.jpg Apotek Hjartat : Long live the life Apotek Hj�rtat (The Heart Pharmacy) With its 200+ pharmacies across Sweden, Apotek Hj�rtat ("The Heart Pharmacy") is the main contender on the newly deregulated Swedish pharmacy market. Apotek Hj�rtat's idea is to stand by people's side in all phases of life, in both the ups and downs, in both sickness and health, in good times and in bad � making the great adventure of life as enjoyable as possible until an even greater one do us apart. 2010-03-09T16:57:58+01:00 Apotek Hjartat advertising 30 http://scaryideas.com/content/16301/ http://scaryideas.com/content/16301. http://scaryideas.com/content/16301 http://scaryideas.com/t/16301.jpg Gu Chocolate Puds : Gu You Ganache? 2010-03-09T09:32:13+01:00 Gu Chocolate Puds advertising 30 http://scaryideas.com/content/16320/ http://scaryideas.com/content/16320. http://scaryideas.com/content/16320 http://scaryideas.com/t/16320.jpg Sony : VAIO, The Rocket Project The Rocket Project is the world�s first literal product launch and the ultimate product demonstration. Created by Sony Electronics� agency of record, 180 Los Angeles, the project showcases the amazing capability of both the Intel chip and the Sony VAIO laptop. People can follow the students as they attempt to launch a rocket and make their dreams a reality, through online initiatives and a documentary film. Link to web site: http://www.sony.com/rocketproject 2010-03-10T10:18:18+01:00 Sony advertising 30 http://scaryideas.com/content/16306/ http://scaryideas.com/content/16306. http://scaryideas.com/content/16306 http://scaryideas.com/t/16306.jpg Bad Liebenzeller : Interactive Magnifier label Slim by drinking Bad Liebenzeller. Water has no calories, curbs the appetite and stimulates the metabolism. 2010-03-09T13:29:55+01:00 Bad Liebenzeller advertising 30 http://scaryideas.com/content/16313/ http://scaryideas.com/content/16313. http://scaryideas.com/content/16313 http://scaryideas.com/t/16313.jpg Stihl : Stihl Leaf Blowers - Autumn calendar Stihl. Fall is coming. 2010-03-09T17:12:59+01:00 Stihl advertising 30 http://scaryideas.com/content/16324/ http://scaryideas.com/content/16324. http://scaryideas.com/content/16324 http://scaryideas.com/t/16324.jpg Lexus : 2010 Lexus Hybrid Commercial - Milestones When Lexus debuted its first hybrid in 2004 your status did not need to be �updated,� more people had landlines than cell phones and Wi-Fi was hard to come by. Now Lexus has more than 190,000 hybrids on the road that have traveled over 5.5 billion miles* -- that�s further than the length of every paved road on the planet. For the first time, Lexus has launched a marketing campaign that showcases all four of their hybrid vehicles currently in market: the RX 400h, GS 450h, LS 600h and HS 250h. The recently-announced Lexus CT 200h -- not featured in this current campaign -- will represent the fifth Lexus hybrid. �We are very proud of our leadership in luxury hybrids and have created a campaign that lets consumers know that at Lexus, hybrids aren�t just a concept for a future car, but vehicles that have been on the road for five years,� states Dave Nordstrom, vice president of marketing for Lexus. �We will continue to explore groundbreaking technologies that will allow us to expand our hybrid offerings and remain at the forefront of alternative-fuel vehicle development.� The new multiplatform campaign, debuting this weekend, reinforces Lexus� hybrid leadership and demonstrates the brand�s creative thinking and technological innovation. �Milestones,� the new TV spot, highlights a series of advancements and changes that the world has seen since the first Lexus Hybrid hit the road five years ago. The spot shows thousands of Lexus Hybrid vehicles forming the shape of a computer cursor, a gas nozzle, a landline and, finally, the letter �h,� illustrating how much the world has evolved during those five years. It is the story of the Lexus Hybrids as told by the vehicles themselves. The commercial, which begins airing on March 6, will run during primetime, on network television and cable, during NCAA(R) March Madness(R) and throughout Major League Baseball(R) programming and finally, in conjunction with Google TV, an auction based television buying platform. Additional media programs, currently in development, will launch as the hybrid campaign continues throughout 2010. In addition to television, Lexus will run a national print campaign, online banners and out-of-home advertising in 12 markets. Two print ads titled, �Close Your Eyes� and �Roads� will appear in consumer print publications such as Men�s Health, Women�s Health, People, Sports Illustrated, Vogue and USA Today. The hybrid campaign also includes a partnership with Current TV, where the Lexus Hybrid philosophy became a part of popular conversation. The community was invited to express the power of "h" by shedding light on great achievements. Current producers created and submitted a VCAM (Viewer Created Advertising Message). The ads had to either demonstrate Lexus� �actions speak louder� philosophy, or profile a person or organization that, like Lexus, puts creative thinking and innovation into action. The effort drew hundreds of submissions. The producers of the four VCAM ads, selected by Lexus, receive $2,500 each, and their ads will air on Current TV and Current TV online, as well as social media spaces and lexus.com. 2010-03-10T10:22:24+01:00 Lexus advertising 30 http://scaryideas.com/content/16325/ http://scaryideas.com/content/16325. http://scaryideas.com/content/16325 http://scaryideas.com/t/16325.jpg Insight Communications : Kentuckyo In breaking TV, radio, print and direct mail advertising, midwest cable communications provider Insight combines bits and pieces of business conversation into a comprehensive brand campaign to announce the launch of its high-speed dedicated fiber network, serving Ky., Ind., and Ohio. The campaign is the first work by Darling Agency, New York, for its new client. The television commercials cut quickly from one to another of the voices of Kentucky business (or in the case of �Kentuckyo,� the international voices doing business in Kentucky). The speakers are intended to sound serious, smart, business-y, worldly, and, to a degree, funny, as when nine businessmen�s and -women�s competitve instincts have them describing their data needs in ever-larger units. Corporate viewers (and also residential cable customers) may come away with a new appreciation for the area�s fast-paced and cosmopolitan business environment, and also for the high-tech Insight services on which the community�s data needs rely. The commercials, starting in March, will run on the ABC, CBS, NBC, Fox, and CW broadcast networks, and on cable channels including CNN, CNBC, MSNBC, FoxNews, ESPN, PBS, Food Channel, Discovery, AMC. In April, supporting radio :60s will air on 16 AM and FM stations, and print full pages will run in local business journals and magazines. Media is handled by Sheehy + Associates, Louisville, Ky. Insight Communications, headquartered in New York, is the 9th largest cable operator in the U.S., with 750,000 customer relationships across Kentucky, Indiana and Ohio, for its bundled, analog and digital video, broadband Internet, and voice telephone services. insightbusiness.com Darling Agency is a recently established, independent advertising agency headquartered in New York. Clients include Insight Communications, Best Cheese, Mt. Kisco, N.Y.; Hamilton Beach, Richmond, Va.; TJX Corp. (off-price retail), Framingham, Mass.; Leroy Selmon�s (sports restaurants), Tampa; Yeshiva University, New York; and Somerset Partners (real estate), New York. darlingagency.com Client: Insight Communications, Inc., New York, insightbusiness.com cable communications (digital video/TV, broadband, phone) Agency/Prod�n. Co.: Darling Agency, New York, darlingagency.com First work for new client. Brief: Announce launch of dedicated fiber network in Ky., Ind., Ohio. Lend business service�s high-tech halo to residential cable service. Intended voice: Serious, smart, business-y, worldly. Spots: Intro :60, �Yadabytes.� Nine businesspeople compete at who-sends-the-most-data. :30, �Kentuckyo.� No video conference gets underway without some miscues. Especially not between Kentuckians, Japanese, Russians and French. Plus two other :30s, not sent. One hospital-related, one university-. Tag (new): �The fiber of business.� Media: Cable including CNN, CNBC, MSNBC, FoxNews, ESPN, PBS, Food Channel, Discovery, AMC, others Broadcast on ABC, CBS, NBC, Fox, CW Supporting radio :60s on 16 AM and FM stations Supporting print full pages in local business journals, magazines Market: Kentucky, Indiana, Ohio 2010-03-10T13:20:39+01:00 Insight Communications advertising 30 http://scaryideas.com/content/16326/ http://scaryideas.com/content/16326. http://scaryideas.com/content/16326 http://scaryideas.com/t/16326.jpg Insight Communications : Yadabytes In breaking TV, radio, print and direct mail advertising, midwest cable communications provider Insight combines bits and pieces of business conversation into a comprehensive brand campaign to announce the launch of its high-speed dedicated fiber network, serving Ky., Ind., and Ohio. The campaign is the first work by Darling Agency, New York, for its new client. The television commercials cut quickly from one to another of the voices of Kentucky business (or in the case of �Kentuckyo,� the international voices doing business in Kentucky). The speakers are intended to sound serious, smart, business-y, worldly, and, to a degree, funny, as when nine businessmen�s and -women�s competitve instincts have them describing their data needs in ever-larger units. Corporate viewers (and also residential cable customers) may come away with a new appreciation for the area�s fast-paced and cosmopolitan business environment, and also for the high-tech Insight services on which the community�s data needs rely. The commercials, starting in March, will run on the ABC, CBS, NBC, Fox, and CW broadcast networks, and on cable channels including CNN, CNBC, MSNBC, FoxNews, ESPN, PBS, Food Channel, Discovery, AMC. In April, supporting radio :60s will air on 16 AM and FM stations, and print full pages will run in local business journals and magazines. Media is handled by Sheehy + Associates, Louisville, Ky. Insight Communications, headquartered in New York, is the 9th largest cable operator in the U.S., with 750,000 customer relationships across Kentucky, Indiana and Ohio, for its bundled, analog and digital video, broadband Internet, and voice telephone services. insightbusiness.com Darling Agency is a recently established, independent advertising agency headquartered in New York. Clients include Insight Communications, Best Cheese, Mt. Kisco, N.Y.; Hamilton Beach, Richmond, Va.; TJX Corp. (off-price retail), Framingham, Mass.; Leroy Selmon�s (sports restaurants), Tampa; Yeshiva University, New York; and Somerset Partners (real estate), New York. darlingagency.com Client: Insight Communications, Inc., New York, insightbusiness.com cable communications (digital video/TV, broadband, phone) Agency/Prod�n. Co.: Darling Agency, New York, darlingagency.com First work for new client. Brief: Announce launch of dedicated fiber network in Ky., Ind., Ohio. Lend business service�s high-tech halo to residential cable service. Intended voice: Serious, smart, business-y, worldly. Spots: Intro :60, �Yadabytes.� Nine businesspeople compete at who-sends-the-most-data. :30, �Kentuckyo.� No video conference gets underway without some miscues. Especially not between Kentuckians, Japanese, Russians and French. Plus two other :30s, not sent. One hospital-related, one university-. Tag (new): �The fiber of business.� Media: Cable including CNN, CNBC, MSNBC, FoxNews, ESPN, PBS, Food Channel, Discovery, AMC, others Broadcast on ABC, CBS, NBC, Fox, CW Supporting radio :60s on 16 AM and FM stations Supporting print full pages in local business journals, magazines Market: Kentucky, Indiana, Ohio 2010-03-10T13:21:34+01:00 Insight Communications advertising 30 http://scaryideas.com/content/16327/ http://scaryideas.com/content/16327. http://scaryideas.com/content/16327 http://scaryideas.com/t/16327.jpg ENPA National Animal Protection Institute : Missing 2010-03-10T13:25:01+01:00 ENPA National Animal Protection Institute advertising 30 http://scaryideas.com/content/16328/ http://scaryideas.com/content/16328. http://scaryideas.com/content/16328 http://scaryideas.com/t/16328.jpg Blancox : Soft Softer Is Better. Blancox Now With Softener 2010-03-10T13:26:12+01:00 Blancox advertising 30 http://scaryideas.com/content/16329/ http://scaryideas.com/content/16329. http://scaryideas.com/content/16329 http://scaryideas.com/t/16329.jpg Glasgow 2014 : Identity film 2010-03-10T13:27:21+01:00 Glasgow 2014 advertising 30 http://scaryideas.com/content/16330/ http://scaryideas.com/content/16330. http://scaryideas.com/content/16330 http://scaryideas.com/t/16330.jpg Microsoft : Bing - Bing and Decide Using the tagline �Bing and Decide� the ads aim to inform the public of Bing�s role in helping searchers make more informed decisions, and contrasts other search products with the simple, integrated and instantaneous answers that Bing produces. Each ad features someone suffering from �information overload�, with Bing offered as the cure. 2010-03-11T09:14:29+01:00 Microsoft advertising 30 http://scaryideas.com/content/16333/ http://scaryideas.com/content/16333. http://scaryideas.com/content/16333 http://scaryideas.com/t/16333.jpg Belgian Natural Gas : Wool An ad campaign completely knitted. �How to make the invisible visible?� That was the question we asked ourselves when we were conceiving the new ad campaign for Natural Gas, our new client. Based on the client brief, the idea of �the softest of warmth�s� quickly became obvious. Now we just had to find a way to make this visible and touchable. We decided to materialize the softest of warmth�s delivered by Natural Gas, by a very natural and soft fabric: wool. The 35� film tells a very simple story: it shows the moment early in the morning, where a cold house starts to warm up and this way bringing comfort to its inhabitants. The soft warmth spreads around the house and hence we see wool being spread around pipes, radiators, floors, stairs, walls and other objects. Even the hot water is transformed into soft and silky wool. The film was produced in �stop motion�: all elements were completely covered in wool and then deconstructed (de-knitted ?) to be filmed image by image. The result is quite surprising, even poetic. And the feeling of softness and warmth of Natural Gas is very well present. Two product ads complete the picture. The first one showing water coming out of a shower head, the second one showing a radiator warming up a family�s set of boots. All of this in wool of course. 2010-03-11T09:45:21+01:00 Belgian Natural Gas advertising 30 http://scaryideas.com/content/16334/ http://scaryideas.com/content/16334. http://scaryideas.com/content/16334 http://scaryideas.com/t/16334.jpg LG : LG Infinia - Elephant 2010-03-11T09:25:24+01:00 LG advertising 30 http://scaryideas.com/content/16335/ http://scaryideas.com/content/16335. http://scaryideas.com/content/16335 http://scaryideas.com/t/16335.jpg VISA : FIFA World Cup Visa Inc. (NYSE: V), a FIFA partner and the preferred card of the 2010 FIFA World Cup�, today announced an extension of its first-ever global FIFA-themed marketing campaign � Go Fans. The global campaign, which originally debuted in Latin America in 2009, includes television, print and out-of-home advertisements, usage promotions, experiential offers for cardholders and merchant discounts. Go Fans was developed to connect with football fans worldwide to drive preference for and usage of Visa products, promote Visa�s association with the 2010 FIFA World Cup South Africa� and reinforce the ways in which Visa enhances the fan�s FIFA World Cup� experience. Today, 78 markets throughout the world are activating Visa FIFA-themed marketing programs with over 200 clients. Utilizing the flexibility of the More people go with Visa campaign, advertising creative from the Go Fans campaign will be customized and will appear in 30 markets around the world to strengthen the campaign�s relevance in those regions. In addition to Go Fans, customized advertising extensions of the campaign will utilize Go Football and Go [Country] (e.g. Go Brazil) taglines. �Football fans are unlike any other sports fans in the world. We�ve created a campaign that captures these fans� inspirational passion for the game, taps into their nationalistic pride and reminds them how Visa can help enhance their experience,� said Antonio Lucio, Chief Marketing Officer of Visa Inc. �Building off Visa�s legacy of creating integrated marketing campaigns in support of global sporting events, our platform enables us to reinforce the ways that Visa enhances the fan�s World Cup experience while also advancing our own business and that of our clients.� The Go Fans campaign celebrates the common love that all fans have for football and creative executions featuring the colors of the national flags of each of the 32 qualifying countries, symbolize the expression of each fan�s true colors and love of country. The campaign reinforces the ways that Visa enables fans to express their true colors in support of their teams by offering an easier way to pay, their Visa card. Television Advertising & Customization Localized versions of Visa�s �Anthem� commercial, which debuted the week of March 1 in Hong Kong, Japan, South Korea and Taiwan, shows footage of fans throughout the world expressing an array of emotions while viewing football matches. The creative execution is overlaid with the colors of individual national flags and follows the natural progression of anticipation, tension, joy and heartache displayed by football fans during a match. The spot illustrates how fans are divided by their passion for their favorite teams but united in a shared love of football. The soundtrack to �Anthem� is an original composition written by South African natives Nonkululeko and Philisiwe Moya entitled �Stand as One, Unite,� and is performed by the Agape Children�s Choir. First documented in the critically acclaimed film �We Are Together,� the Agape Children�s Choir is made up of children from the Agape Orphanage in Durban, South Africa who find hope in song. In February, Visa made a donation of $150,000 USD to benefit the Agape Children�s Choir and assist with the children�s school fees, education costs and the orphanage�s administrative costs. �Anthem� was directed by Jake Scott, the son of Ridley Scott, whose previous work includes the iconic music video �Fake Plastic Trees� for Radiohead, as well as two full-length feature films including the forthcoming �Welcome to the Rileys,� starring Kristen Stewart and James Gandolfini. Cardholder Experiences & Usage Promotions A core component of Visa�s FIFA sponsorship is developing cardholder programs internationally to enhance the fan�s football experience through once-in-a-lifetime experiences and usage promotions. For the 2010 FIFA World Cup South Africa�, Visa has created the �Go 2010 Football Experience� to provide fans with unique access and once-in-a-lifetime experiences which include a pre-match Stadium Tour, viewing the team warm-up by the pitch, and a half-time pitch-side tour. More than 500 �Go 2010 Football Experiences� have been offered to Visa cardholders worldwide. Visa has also introduced customizable usage promotions in core markets that provide Visa cardholders with the chance to win tickets to the 2010 FIFA World Cup South Africa� every time they use their Visa cards. FIFA World Cup Sponsorship Activation In the lead up to the FIFA World Cup, Visa provides financial institutions and merchant partners throughout the world with FIFA-themed creative and marketing materials to enhance their card-marketing efforts, help drive business and achieve corporate brand objectives. Visa is one of six global FIFA partners with exclusive global category rights through 2014, and is the preferred card for the 2010 FIFA World Cup�. In recognition of Visa�s sponsorship of the 2010 FIFA World Cup South Africa�, Visa credit, debit and prepaid cards are the only payment cards accepted, along with cash, at all FIFA stadiums and the Onsite Stadium Merchandise Booths. The partnership provides Visa with global rights in the Financial Services product category to all FIFA World Cup� activities that may be activated by financial institution clients and merchant partners. Visa�s FIFA sponsorship includes the rights to the 2010 FIFA World Cup South Africa�, the FIFA Women�s World Cup Germany 2011� and the 2014 FIFA World Cup Brazil�. Visa cardholders are reminded to contact their issuing banks before leaving for South Africa to alert them of their travel plans and purchases in another country. This will ensure their banks will not temporarily freeze their accounts as an anti-fraud measure. Cardholders should also ask about daily withdrawal limits, ATM fees and emergency phone numbers. Travelers to the 2010 FIFA World Cup South Africa� who do not have a Visa card should contact their banks or go to www.visa.com/globalgateway for additional information on how to obtain a Visa card in their country. 2010-03-11T09:32:17+01:00 VISA advertising 30 http://scaryideas.com/content/16342/ http://scaryideas.com/content/16342. http://scaryideas.com/content/16342 http://scaryideas.com/t/16342.jpg Belgian Natural Gas : Wool - Making of An ad campaign completely knitted. �How to make the invisible visible?� That was the question we asked ourselves when we were conceiving the new ad campaign for Natural Gas, our new client. Based on the client brief, the idea of �the softest of warmth�s� quickly became obvious. Now we just had to find a way to make this visible and touchable. We decided to materialize the softest of warmth�s delivered by Natural Gas, by a very natural and soft fabric: wool. The 35� film tells a very simple story: it shows the moment early in the morning, where a cold house starts to warm up and this way bringing comfort to its inhabitants. The soft warmth spreads around the house and hence we see wool being spread around pipes, radiators, floors, stairs, walls and other objects. Even the hot water is transformed into soft and silky wool. The film was produced in �stop motion�: all elements were completely covered in wool and then deconstructed (de-knitted ?) to be filmed image by image. The result is quite surprising, even poetic. And the feeling of softness and warmth of Natural Gas is very well present. Two product ads complete the picture. The first one showing water coming out of a shower head, the second one showing a radiator warming up a family�s set of boots. All of this in wool of course. 2010-03-11T09:49:48+01:00 Belgian Natural Gas advertising 30 http://scaryideas.com/content/16344/ http://scaryideas.com/content/16344. http://scaryideas.com/content/16344 http://scaryideas.com/t/16344.jpg Mercedes-Benz : E-Class: Scary surprise No scary surprises with Blind Spot Assist 2010-03-11T15:53:19+01:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/16345/ http://scaryideas.com/content/16345. http://scaryideas.com/content/16345 http://scaryideas.com/t/16345.jpg Lexus : Act Naturally 2010-03-12T09:26:06+01:00 Lexus advertising 30 http://scaryideas.com/content/16346/ http://scaryideas.com/content/16346. http://scaryideas.com/content/16346 http://scaryideas.com/t/16346.jpg K&G Fashion Superstore : That Feeling 2010-03-12T09:27:56+01:00 K&G Fashion Superstore advertising 30 http://scaryideas.com/content/16349/ http://scaryideas.com/content/16349. http://scaryideas.com/content/16349 http://scaryideas.com/t/16349.jpg Volvo : Elk Test Levels 1-3 2010-03-12T09:43:38+01:00 Volvo advertising 30 http://scaryideas.com/content/16350/ http://scaryideas.com/content/16350. http://scaryideas.com/content/16350 http://scaryideas.com/t/16350.jpg Volvo : Slalom Test Levels 1-3 2010-03-12T09:44:23+01:00 Volvo advertising 30 http://scaryideas.com/content/16351/ http://scaryideas.com/content/16351. http://scaryideas.com/content/16351 http://scaryideas.com/t/16351.jpg Nissan : Qashqai - Artistic Paintball TBWA is launching the fourth episode of the Nissan �Urbanproof� saga, supporting the reveal of the new Nissan QASHQAI. The compact Crossover undergoes an extensive update this March 2010, cementing its class-leading position in Europe. Jean-Pierre Diernaz, Marketing Communication General Manager, Nissan Europe commented: �The Crossover category is a key area of focus for Nissan, with our long term aim to make QASHQAI a sustainable Crossover icon. Our challenge was thus, not only to maintain a strong equity (built around the tough & stylish attributes of the car), but to bring it to a whole new level. After showcasing QASHQAI in epic urban confrontations (Skateboard, Play with the city, Gangs), we have designed with TBWA a fresh and daring urban performance: Artistic Paintball�. Ewan Veitch, European Managing Director, TBWA\G1, commented: �We have seen many new players come into the Crossover space since we launched Qashqai 3 years ago. We wanted to create a campaign that kept us ahead of the competition while building on the success of the last 4 campaigns. This meant it had to be fresh, stylish and disruptive. It had to feel like a Qashqai campaign, but move things forward at the same time�. Alasdhair McGregor, European Creative Director, TBWA\G1, commented: � How do you build on and even do better than the original Qashqai Skateboard commercial? For a car that is tougher and better looking than the original model, we decided to move Urbanproof to the next level. In an enormous paintball fight in which the city attacks Qashqai with thousands of litres of paint. A mixture of war and art. Shot in Bangkok by Stylewar over 6 days, the paint you see is 80% real. After 4 days there was no more explosives to be found in Bangkok and we had to fly more in. The car looks great, the city looks better. More tough and more style is what we wanted to say about the car. I�m sure the consumer will get the message. And enjoy it. This new campaign created and orchestrated by TBWA will be deployed as of mid-February through the following assets: - A Crossover saga teaser, building up the transition towards the new campaign and urging the audience to follow QASHQAI�s journey to Urbanproof on www.nissanurbanproof. com. - A groundbreaking TVC filmed in Bangkok in December 2009 and created by TBWA\G1 and TBWA\Paris. Previous creatives have seen the QASHQAI treating the city as its playground with trademark back- flips and stunts. In this new episode, our hero no longer copes with the city but actively reshapes its favourite �battlefield�, now mastering its own �Urbanproof� discipline. The shoot took over six days to capture, involving a 230 people crew, with 80% shot in �real time�. - A print campaign shot by famous photographer Vincent Dixon staging the car avoiding paintballs on the city streets. - A print campaign targeted to Influencers, issued from the �Think outside the Parking Box� international design competition, which saw over 550 designs submitted, showcasing designers� own interpretation of the future of urban parking. With the introduction, later in 2010, of QASHQAI�s baby brother �Juke�, Nissan Crossovers� legend will deliver additional milestones and grasp unprecedented momentum. 2010-03-12T09:57:06+01:00 Nissan advertising 30 http://scaryideas.com/content/16352/ http://scaryideas.com/content/16352. http://scaryideas.com/content/16352 http://scaryideas.com/t/16352.jpg Nissan : Qashqai - The making of Artistic Paintball TBWA is launching the fourth episode of the Nissan �Urbanproof� saga, supporting the reveal of the new Nissan QASHQAI. The compact Crossover undergoes an extensive update this March 2010, cementing its class-leading position in Europe. Jean-Pierre Diernaz, Marketing Communication General Manager, Nissan Europe commented: �The Crossover category is a key area of focus for Nissan, with our long term aim to make QASHQAI a sustainable Crossover icon. Our challenge was thus, not only to maintain a strong equity (built around the tough & stylish attributes of the car), but to bring it to a whole new level. After showcasing QASHQAI in epic urban confrontations (Skateboard, Play with the city, Gangs), we have designed with TBWA a fresh and daring urban performance: Artistic Paintball�. Ewan Veitch, European Managing Director, TBWA\G1, commented: �We have seen many new players come into the Crossover space since we launched Qashqai 3 years ago. We wanted to create a campaign that kept us ahead of the competition while building on the success of the last 4 campaigns. This meant it had to be fresh, stylish and disruptive. It had to feel like a Qashqai campaign, but move things forward at the same time�. Alasdhair McGregor, European Creative Director, TBWA\G1, commented: � How do you build on and even do better than the original Qashqai Skateboard commercial? For a car that is tougher and better looking than the original model, we decided to move Urbanproof to the next level. In an enormous paintball fight in which the city attacks Qashqai with thousands of litres of paint. A mixture of war and art. Shot in Bangkok by Stylewar over 6 days, the paint you see is 80% real. After 4 days there was no more explosives to be found in Bangkok and we had to fly more in. The car looks great, the city looks better. More tough and more style is what we wanted to say about the car. I�m sure the consumer will get the message. And enjoy it. This new campaign created and orchestrated by TBWA will be deployed as of mid-February through the following assets: - A Crossover saga teaser, building up the transition towards the new campaign and urging the audience to follow QASHQAI�s journey to Urbanproof on www.nissanurbanproof. com. - A groundbreaking TVC filmed in Bangkok in December 2009 and created by TBWA\G1 and TBWA\Paris. Previous creatives have seen the QASHQAI treating the city as its playground with trademark back- flips and stunts. In this new episode, our hero no longer copes with the city but actively reshapes its favourite �battlefield�, now mastering its own �Urbanproof� discipline. The shoot took over six days to capture, involving a 230 people crew, with 80% shot in �real time�. - A print campaign shot by famous photographer Vincent Dixon staging the car avoiding paintballs on the city streets. - A print campaign targeted to Influencers, issued from the �Think outside the Parking Box� international design competition, which saw over 550 designs submitted, showcasing designers� own interpretation of the future of urban parking. With the introduction, later in 2010, of QASHQAI�s baby brother �Juke�, Nissan Crossovers� legend will deliver additional milestones and grasp unprecedented momentum. 2010-03-12T10:01:59+01:00 Nissan advertising 30 http://scaryideas.com/content/16357/ http://scaryideas.com/content/16357. http://scaryideas.com/content/16357 http://scaryideas.com/t/16357.jpg Gatorade : G2 - Float 2010-03-12T10:12:37+01:00 Gatorade advertising 30 http://scaryideas.com/content/16358/ http://scaryideas.com/content/16358. http://scaryideas.com/content/16358 http://scaryideas.com/t/16358.jpg Gatorade : G2 - Float, Web 2010-03-12T10:16:14+01:00 Gatorade advertising 30 http://scaryideas.com/content/16387/ http://scaryideas.com/content/16387. http://scaryideas.com/content/16387 http://scaryideas.com/t/16387.jpg HP : Let's Do Amazing - Blogger Outreach 2010-03-12T13:03:46+01:00 HP advertising 30 http://scaryideas.com/content/16388/ http://scaryideas.com/content/16388. http://scaryideas.com/content/16388 http://scaryideas.com/t/16388.jpg HP : Let's Do Amazing - Internal Launch 2010-03-12T13:05:22+01:00 HP advertising 30 http://scaryideas.com/content/16389/ http://scaryideas.com/content/16389. http://scaryideas.com/content/16389 http://scaryideas.com/t/16389.jpg Barclays Bank : Performance 2010-03-12T13:07:42+01:00 Barclays Bank advertising 30 http://scaryideas.com/content/16394/ http://scaryideas.com/content/16394. http://scaryideas.com/content/16394 http://scaryideas.com/t/16394.jpg ASICS : Beautiful Brian Elliott, CEO of Amsterdam Worldwide, says: �The AYAMi campaign is a celebration of the joys of exercise. Recruiting real runners reinforces the brand�s athletic credentials. By asking them to demonstrate their passion, the campaign celebrates the positive emotions and feelings of running which help women to achieve a balanced, sound mind and body.� Amateur runners Charli Croll, Sophia Teres and Kari Frette were photographed by sports portrait photographer, Robert Wilson. 2010-03-12T13:25:16+01:00 ASICS advertising 30 http://scaryideas.com/content/16395/ http://scaryideas.com/content/16395. http://scaryideas.com/content/16395 http://scaryideas.com/t/16395.jpg Orkin : Delivery 2010-03-12T13:27:08+01:00 Orkin advertising 30 http://scaryideas.com/content/16396/ http://scaryideas.com/content/16396. http://scaryideas.com/content/16396 http://scaryideas.com/t/16396.jpg Orkin : Hot Tub 2010-03-12T13:28:48+01:00 Orkin advertising 30 http://scaryideas.com/content/16397/ http://scaryideas.com/content/16397. http://scaryideas.com/content/16397 http://scaryideas.com/t/16397.jpg Orkin : Pizza 2010-03-12T13:31:22+01:00 Orkin advertising 30 http://scaryideas.com/content/16398/ http://scaryideas.com/content/16398. http://scaryideas.com/content/16398 http://scaryideas.com/t/16398.jpg Orkin : Broken Down 2010-03-12T13:33:14+01:00 Orkin advertising 30 http://scaryideas.com/content/16400/ http://scaryideas.com/content/16400. http://scaryideas.com/content/16400 http://scaryideas.com/t/16400.jpg Minist�rio do Meio Ambiente / CPFL Energia S/A : Beauty 2010-03-13T20:10:46+01:00 Minist�rio do Meio Ambiente / CPFL Energia S/A advertising 30 http://scaryideas.com/content/16405/ http://scaryideas.com/content/16405. http://scaryideas.com/content/16405 http://scaryideas.com/t/16405.jpg Quick & Easy Convenience Store : Shoplifter 2010-03-13T20:16:16+01:00 Quick & Easy Convenience Store advertising 30 http://scaryideas.com/content/16414/ http://scaryideas.com/content/16414. http://scaryideas.com/content/16414 http://scaryideas.com/t/16414.jpg Generalitat de Catalunya, La Caixa, Carnet Jove : Flipbook 2010-03-15T09:21:06+01:00 Generalitat de Catalunya, La Caixa, Carnet Jove advertising 30 http://scaryideas.com/content/16415/ http://scaryideas.com/content/16415. http://scaryideas.com/content/16415 http://scaryideas.com/t/16415.jpg Milky Way Simply Caramel : Pool 2010-03-15T09:22:12+01:00 Milky Way Simply Caramel advertising 30 http://scaryideas.com/content/16416/ http://scaryideas.com/content/16416. http://scaryideas.com/content/16416 http://scaryideas.com/t/16416.jpg Universal Studios Hollywood : King Kong 360 3D 2010-03-15T09:23:13+01:00 Universal Studios Hollywood advertising 30 http://scaryideas.com/content/16418/ http://scaryideas.com/content/16418. http://scaryideas.com/content/16418 http://scaryideas.com/t/16418.jpg Movistar : Connected 2010-03-15T09:25:22+01:00 Movistar advertising 30 http://scaryideas.com/content/16419/ http://scaryideas.com/content/16419. http://scaryideas.com/content/16419 http://scaryideas.com/t/16419.jpg Fitness First : The Calorie Receipts 2010-03-15T09:26:16+01:00 Fitness First advertising 30 http://scaryideas.com/content/16420/ http://scaryideas.com/content/16420. http://scaryideas.com/content/16420 http://scaryideas.com/t/16420.jpg Arrels Fundation : Give Barcelona a roof For many poeple in Barcelona this is their home. 2010-03-15T09:28:32+01:00 Arrels Fundation advertising 30 http://scaryideas.com/content/16421/ http://scaryideas.com/content/16421. http://scaryideas.com/content/16421 http://scaryideas.com/t/16421.jpg Green Dot Norway : Rinse, fold and stack him 2010-03-15T09:30:18+01:00 Green Dot Norway advertising 30 http://scaryideas.com/content/16422/ http://scaryideas.com/content/16422. http://scaryideas.com/content/16422 http://scaryideas.com/t/16422.jpg DAC : Torture 2010-03-15T10:57:44+01:00 DAC advertising 30 http://scaryideas.com/content/16423/ http://scaryideas.com/content/16423. http://scaryideas.com/content/16423 http://scaryideas.com/t/16423.jpg East Coast : Ramblers 2010-03-15T11:12:04+01:00 East Coast advertising 30 http://scaryideas.com/content/16424/ http://scaryideas.com/content/16424. http://scaryideas.com/content/16424 http://scaryideas.com/t/16424.jpg East Coast : Museum 2010-03-15T11:12:54+01:00 East Coast advertising 30 http://scaryideas.com/content/16425/ http://scaryideas.com/content/16425. http://scaryideas.com/content/16425 http://scaryideas.com/t/16425.jpg East Coast : Zoo 2010-03-15T11:13:33+01:00 East Coast advertising 30 http://scaryideas.com/content/16432/ http://scaryideas.com/content/16432. http://scaryideas.com/content/16432 http://scaryideas.com/t/16432.jpg Apple : iPad - Meet iPad 2010-03-16T09:13:34+01:00 Apple advertising 30 http://scaryideas.com/content/16433/ http://scaryideas.com/content/16433. http://scaryideas.com/content/16433 http://scaryideas.com/t/16433.jpg Diageo : Dimple - Bridge 2010-03-16T09:14:55+01:00 Diageo advertising 30 http://scaryideas.com/content/16434/ http://scaryideas.com/content/16434. http://scaryideas.com/content/16434 http://scaryideas.com/t/16434.jpg Acura : Shockwave 2010-03-16T09:15:53+01:00 Acura advertising 30 http://scaryideas.com/content/16435/ http://scaryideas.com/content/16435. http://scaryideas.com/content/16435 http://scaryideas.com/t/16435.jpg Acura : Engine Parts 2010-03-16T09:16:56+01:00 Acura advertising 30 http://scaryideas.com/content/16436/ http://scaryideas.com/content/16436. http://scaryideas.com/content/16436 http://scaryideas.com/t/16436.jpg Acura : Road 2010-03-16T09:17:46+01:00 Acura advertising 30 http://scaryideas.com/content/16437/ http://scaryideas.com/content/16437. http://scaryideas.com/content/16437 http://scaryideas.com/t/16437.jpg Acura : Oil 2010-03-16T09:18:38+01:00 Acura advertising 30 http://scaryideas.com/content/16441/ http://scaryideas.com/content/16441. http://scaryideas.com/content/16441 http://scaryideas.com/t/16441.jpg Philips : Pubic Hair Pixel Precise HD television 2010-03-16T10:48:48+01:00 Philips advertising 30 http://scaryideas.com/content/16442/ http://scaryideas.com/content/16442. http://scaryideas.com/content/16442 http://scaryideas.com/t/16442.jpg Philips : The Making of Pubic Hair Pixel Precise HD television 2010-03-16T10:48:59+01:00 Philips advertising 30 http://scaryideas.com/content/16451/ http://scaryideas.com/content/16451. http://scaryideas.com/content/16451 http://scaryideas.com/t/16451.jpg Tap Project : Water Balloons 2010-03-16T10:01:24+01:00 Tap Project advertising 30 http://scaryideas.com/content/16452/ http://scaryideas.com/content/16452. http://scaryideas.com/content/16452 http://scaryideas.com/t/16452.jpg Coca-Cola : Maniac 2010-03-16T10:02:15+01:00 Coca-Cola advertising 30 http://scaryideas.com/content/16453/ http://scaryideas.com/content/16453. http://scaryideas.com/content/16453 http://scaryideas.com/t/16453.jpg Specsavers : Billions (Specs Effect) Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style... It was directed by multi award-winning director Daniel Kleinman (Rattling Stick) and written by Specsavers creatives Neil Brush and Simon Bougourd. 2010-03-16T10:03:20+01:00 Specsavers advertising 30 http://scaryideas.com/content/16457/ http://scaryideas.com/content/16457. http://scaryideas.com/content/16457 http://scaryideas.com/t/16457.jpg Conforama : Neighbors 2010-03-16T10:14:43+01:00 Conforama advertising 30 http://scaryideas.com/content/16458/ http://scaryideas.com/content/16458. http://scaryideas.com/content/16458 http://scaryideas.com/t/16458.jpg Conforama : My Patch 2010-03-16T10:15:37+01:00 Conforama advertising 30 http://scaryideas.com/content/16459/ http://scaryideas.com/content/16459. http://scaryideas.com/content/16459 http://scaryideas.com/t/16459.jpg Conforama : Fiery Breakfast 2010-03-16T10:16:54+01:00 Conforama advertising 30 http://scaryideas.com/content/16462/ http://scaryideas.com/content/16462. http://scaryideas.com/content/16462 http://scaryideas.com/t/16462.jpg Heineken : Boss's Daughter 2010-03-16T16:39:17+01:00 Heineken advertising 30 http://scaryideas.com/content/16463/ http://scaryideas.com/content/16463. http://scaryideas.com/content/16463 http://scaryideas.com/t/16463.jpg Adidas : The Feather Leads to the Revolution The Feather Leads to the Revolution Shunsuke Nakamura version adidas Japan kicks-off World Cup fever with viral animated comic from TBWA\HAKUHODO adidas Japan has kicked off its latest phase of World Cup activities with an animated comic featuring national hero, Nakamura Shunske. The digital piece, created by TBWA\HAKUHODO, is the first in a series describing the journey of the Japan team through to the World Cup and will help create the spark that will start a revolution with Japanese fans as they cheer on the National Team. "This digital motion comic is part of a global campaign but executed in a way that we believe will connect strongly with Japanese consumers and fans. Not just the exciting creative itself but also the viral way in which the message will get out there," said Dave Thomas, Vice President, Sports Performance adidas Japan. At the center of the story is the design inspiration for the Japan National Team jersey, which features a feather pattern from the mythical creature called Yatagarasu (a three-legged crow). The Yatagarasu empowers the players and is the symbol for the country to rally behind to the World Cup. The first part of the initiative was a limited edition paper-based comic book that was distributed to supporters at adidas shops and stadiums. The creatives saw an opportunity to bring the story to life and reach a much broader audience. "The story of the individual player's skills, the journey to World Cup, and the adidas brand are all about excitement, energy , authenticity and passion. We could see the idea literally wanting to jump of the page," said Kazoo Sato, Senior Creative Director at TBWA\HAKUHODO. "The digital animation was just a cool way of telling these stories." Two more animations will be developed around Atsuto Uchida and Takayuki Morimoto and launched in April and May to continue the momentum. The overall campaign demonstrates why adidas is the leader in football globally and in Japan, added Thomas. As well as being the official FIFA partner, the Official Partner and Sponsor of the World Cup event, and the supplier of the official match ball of the FIFA World Cup, adidas will offer players customizable options which will enable them to personalise their uniforms to be the most suitable for the match conditions as well as their individual needs to help them play better. "We are proud to support the Japan team on their journey and inspire the whole nation to get behind the players and spur them on to victory," said Thomas. 2010-03-16T19:37:14+01:00 Adidas advertising 30 http://scaryideas.com/content/16514/ http://scaryideas.com/content/16514. http://scaryideas.com/content/16514 http://scaryideas.com/t/16514.jpg Verizon : Tarmac 2010-03-21T15:10:27+01:00 Verizon advertising 30 http://scaryideas.com/content/16515/ http://scaryideas.com/content/16515. http://scaryideas.com/content/16515 http://scaryideas.com/t/16515.jpg Verizon : Encore 2010-03-21T15:11:52+01:00 Verizon advertising 30 http://scaryideas.com/content/16516/ http://scaryideas.com/content/16516. http://scaryideas.com/content/16516 http://scaryideas.com/t/16516.jpg US Census : Biffle-de-Sac 2010-03-21T15:13:17+01:00 US Census advertising 30 http://scaryideas.com/content/16517/ http://scaryideas.com/content/16517. http://scaryideas.com/content/16517 http://scaryideas.com/t/16517.jpg Pen Club : Finger 2010-03-21T15:14:21+01:00 Pen Club advertising 30 http://scaryideas.com/content/16518/ http://scaryideas.com/content/16518. http://scaryideas.com/content/16518 http://scaryideas.com/t/16518.jpg The Global Literacy Project : The My First Book Project 2010-03-21T15:15:57+01:00 The Global Literacy Project advertising 30 http://scaryideas.com/content/16519/ http://scaryideas.com/content/16519. http://scaryideas.com/content/16519 http://scaryideas.com/t/16519.jpg James Ready : Bar-Ter Night Students Bar-Ter beer caps for semi-awesome stuff. It's a well-known fact, students are relatively poor. They have to choose between spending their little money on beer or food, beer or books, and beer or transportation. The James Ready Bar-Ter Campus Tour was a way for students to have both. Beer and other necessities. Students were encouraged to spend their money on James Ready Beer, collet their beer caps and trade the caps for semi-awesome and useful stuff like detergent, soap, mac n' cheese, socks and so on. 2010-03-21T15:18:30+01:00 James Ready advertising 30 http://scaryideas.com/content/16520/ http://scaryideas.com/content/16520. http://scaryideas.com/content/16520 http://scaryideas.com/t/16520.jpg Bounty Paper Towel : Music Video Bounty paper towels: Just how strong are they? We devised an unusual -- and memorable -- test of their strength. Then we needed something more unusual than a 30-second tv spot in order to share the fun and glory of that test. 2010-03-21T15:19:47+01:00 Bounty Paper Towel advertising 30 http://scaryideas.com/content/16521/ http://scaryideas.com/content/16521. http://scaryideas.com/content/16521 http://scaryideas.com/t/16521.jpg Discovery Centre Lego Transportation Exhibit : Race Car 2010-03-21T15:21:01+01:00 Discovery Centre Lego Transportation Exhibit advertising 30 http://scaryideas.com/content/16522/ http://scaryideas.com/content/16522. http://scaryideas.com/content/16522 http://scaryideas.com/t/16522.jpg Discovery Centre Lego Transportation Exhibit : Rickshaw 2010-03-21T15:21:54+01:00 Discovery Centre Lego Transportation Exhibit advertising 30 http://scaryideas.com/content/16523/ http://scaryideas.com/content/16523. http://scaryideas.com/content/16523 http://scaryideas.com/t/16523.jpg Discovery Centre Lego Transportation Exhibit : Pirates 2010-03-21T15:22:44+01:00 Discovery Centre Lego Transportation Exhibit advertising 30 http://scaryideas.com/content/16524/ http://scaryideas.com/content/16524. http://scaryideas.com/content/16524 http://scaryideas.com/t/16524.jpg Discovery Centre Lego Transportation Exhibit : Parachute 2010-03-21T15:23:35+01:00 Discovery Centre Lego Transportation Exhibit advertising 30 http://scaryideas.com/content/16532/ http://scaryideas.com/content/16532. http://scaryideas.com/content/16532 http://scaryideas.com/t/16532.jpg Orange : Orange Wednesdays 2010-03-21T15:33:37+01:00 Orange advertising 30 http://scaryideas.com/content/16533/ http://scaryideas.com/content/16533. http://scaryideas.com/content/16533 http://scaryideas.com/t/16533.jpg Orange : Magic Numbers 2010-03-21T15:35:06+01:00 Orange advertising 30 http://scaryideas.com/content/16539/ http://scaryideas.com/content/16539. http://scaryideas.com/content/16539 http://scaryideas.com/t/16539.jpg IBM : Data Anthem Greg Ketchum, Executive Creative Director, Ogilvy New York on IBM �Data Anthem�: In the next phase of IBM's Smarter Planet campaign, we're focusing our messaging on how organizations around the world are going about the business of actually building it. One of the pillars of building a smarter planet is the emergence of data and the ability to harness it for answers to our biggest problems. We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it. We also wanted to convey to people that we now have the computational power and advanced analytics to see data in new ways so we can make sense of it. Hence, our interest in finding the most compelling, arresting ways possible of visualizing actual data. On a smarter planet, data matters. Info from Zoo Films director James Frost on IBM �Data Anthem�: When Ogilvy New York approached me with the concept for the spot, I was immediately interested as it was an opportunity to take everything I'd learnt from the Radiohead House of Card video I made and explore the different techniques possible with 3D scanning. The Radiohead project was showing data in its purest form - it had a distinctive look and feel and was very much exactly how I saw it for the song, where as with IBM we wanted build a world which was created from data and within this world show how data exists. The script called for very distinctive imagery so I wanted to explore doing something on a grander scale. Initially the idea was to scan the entire island of Manhattan, but for security reasons and ultimately creative reasons, the decision was made not to. We did however scan the entire downtown area of Houston, Texas. This had never been done before and we spent four days in the air scanning from a helicopter. In post production, we then worked very closely with Jeff Stevens and the team at The Mill, New York to add dimension and space within the environment. Ogilvy really wanted to convey the idea that our world is alive with data; so it became very important that we find a way to show this data in a colorful, vibrant and optimistic manner that would stay true to the voice of IBM. 2010-03-21T15:44:38+01:00 IBM advertising 30 http://scaryideas.com/content/16541/ http://scaryideas.com/content/16541. http://scaryideas.com/content/16541 http://scaryideas.com/t/16541.jpg Guinness : Another Dimension 2010-03-21T16:12:22+01:00 Guinness advertising 30 http://scaryideas.com/content/16542/ http://scaryideas.com/content/16542. http://scaryideas.com/content/16542 http://scaryideas.com/t/16542.jpg Carlton Draught : Any Excuse - Tingle 2010-03-21T16:17:59+01:00 Carlton Draught advertising 30 http://scaryideas.com/content/16543/ http://scaryideas.com/content/16543. http://scaryideas.com/content/16543 http://scaryideas.com/t/16543.jpg Carlton Draught : Any Excuse - Wart 2010-03-21T16:21:09+01:00 Carlton Draught advertising 30 http://scaryideas.com/content/16544/ http://scaryideas.com/content/16544. http://scaryideas.com/content/16544 http://scaryideas.com/t/16544.jpg Carlton Draught : Any Excuse - Weenis 2010-03-21T16:23:14+01:00 Carlton Draught advertising 30 http://scaryideas.com/content/16545/ http://scaryideas.com/content/16545. http://scaryideas.com/content/16545 http://scaryideas.com/t/16545.jpg Carlton Draught : Any Excuse - Leg 2010-03-21T16:25:46+01:00 Carlton Draught advertising 30 http://scaryideas.com/content/16546/ http://scaryideas.com/content/16546. http://scaryideas.com/content/16546 http://scaryideas.com/t/16546.jpg Carlton Draught : Any Excuse - Elbow 2010-03-21T16:28:57+01:00 Carlton Draught advertising 30 http://scaryideas.com/content/16547/ http://scaryideas.com/content/16547. http://scaryideas.com/content/16547 http://scaryideas.com/t/16547.jpg Carlton Draught : Any Excuse - Nose Hair 2010-03-21T16:31:06+01:00 Carlton Draught advertising 30 http://scaryideas.com/content/16549/ http://scaryideas.com/content/16549. http://scaryideas.com/content/16549 http://scaryideas.com/t/16549.jpg Drink Aware : CCTV 2010-03-21T16:57:51+01:00 Drink Aware advertising 30 http://scaryideas.com/content/16554/ http://scaryideas.com/content/16554. http://scaryideas.com/content/16554 http://scaryideas.com/t/16554.jpg UNICEF : TAP - 900 Million In 2007, in support of World Water Day, a grassroots initiative was born out of Droga 5 New York based on a simple concept: New York restaurants would ask their customers to donate $1 for the tap water they usually enjoy for free, and all funds raised would support UNICEF�s efforts to bring clean and accessible water to millions of children around the world. TBWA\Chiat\Day LA first got involved in 2008 when the initiative expanded different agencies in different cities across the US came together and spread the word by developing local campaigns to promote the initiative. Now in it�s third year, the goal of LA Tap efforts is to bring Angelenos together to make a difference through a simple, common need � providing clean water to children who need it most. The idea of the angel water drop was born from this idea and has been the central icon of the campaign since year one. For this year�s campaign we held on to the TAP Project�s familiar icon, a cheery blue water drop with a halo and wings, but we gave it a personality and named it �Happy Angel Water Drop.� Then we expanded its role to �spokesdrop.� Today�s audiences become adept at tuning-out typically solemn requests for charitable aid. Happy Angel Water Drop breaks through their filters by delivering the harsh realities of the World Water Crisis with a chirpy directness that people are not used to. Hearing such alarming statistics in an upbeat way might make some uncomfortable, illustrating a larger point; when it comes to the sad truths of the World Water Crisis, �There�s no good way to say it.� The Los Angeles campaign primarily focuses on two call-to-action messages: Text for Tap and donate at tapprojectradio.org. Text for Tap allows Angelenos to immediately donate $5 to Unicef clean water projects. Tap Project Radio offers two weeks of unique content in exchange for a donation. The radio schedule will feature celebrity guest DJs playing their favorite music, as well as interviews with Unicef ambassadors and in-field staff who have recently been to Haiti to aid relief efforts. Text for Tap: text �tap� to �Unicef� to donate $5 Tap Project Radio: hear and donate at tapprojectradio.org 2010-03-21T20:11:40+01:00 UNICEF advertising 30 http://scaryideas.com/content/16555/ http://scaryideas.com/content/16555. http://scaryideas.com/content/16555 http://scaryideas.com/t/16555.jpg UNICEF : TAP - 4100 Children In 2007, in support of World Water Day, a grassroots initiative was born out of Droga 5 New York based on a simple concept: New York restaurants would ask their customers to donate $1 for the tap water they usually enjoy for free, and all funds raised would support UNICEF�s efforts to bring clean and accessible water to millions of children around the world. TBWA\Chiat\Day LA first got involved in 2008 when the initiative expanded different agencies in different cities across the US came together and spread the word by developing local campaigns to promote the initiative. Now in it�s third year, the goal of LA Tap efforts is to bring Angelenos together to make a difference through a simple, common need � providing clean water to children who need it most. The idea of the angel water drop was born from this idea and has been the central icon of the campaign since year one. For this year�s campaign we held on to the TAP Project�s familiar icon, a cheery blue water drop with a halo and wings, but we gave it a personality and named it �Happy Angel Water Drop.� Then we expanded its role to �spokesdrop.� Today�s audiences become adept at tuning-out typically solemn requests for charitable aid. Happy Angel Water Drop breaks through their filters by delivering the harsh realities of the World Water Crisis with a chirpy directness that people are not used to. Hearing such alarming statistics in an upbeat way might make some uncomfortable, illustrating a larger point; when it comes to the sad truths of the World Water Crisis, �There�s no good way to say it.� The Los Angeles campaign primarily focuses on two call-to-action messages: Text for Tap and donate at tapprojectradio.org. Text for Tap allows Angelenos to immediately donate $5 to Unicef clean water projects. Tap Project Radio offers two weeks of unique content in exchange for a donation. The radio schedule will feature celebrity guest DJs playing their favorite music, as well as interviews with Unicef ambassadors and in-field staff who have recently been to Haiti to aid relief efforts. Text for Tap: text �tap� to �Unicef� to donate $5 Tap Project Radio: hear and donate at tapprojectradio.org 2010-03-21T20:14:01+01:00 UNICEF advertising 30 http://scaryideas.com/content/16573/ http://scaryideas.com/content/16573. http://scaryideas.com/content/16573 http://scaryideas.com/t/16573.jpg Absolut Vodka : Jay-Z - Trailer Continuing to collaborate with creative visionaries, ABSOLUT Vodka presents a new 13-minute short film featuring Jay-Z. The documentary, titled NY-Z, was directed by Danny Clinch and paints a rare portrait of the global hip-hop icon. With unprecedented access to Jay-Z the days and moments leading up to, and after, his legendary September 11th benefit concert at Madison Square Garden, Danny Clinch gives us an intimate glimpse into Jay-Z: his childhood, his motivation as an artist, his passion for music, and his muse, New York. He presents the historic ABSOLUT Concert Series event from a unique perspective, Jay-Z's. The ABSOLUT Concert Series represents a partnership between ABSOLUT and another New York icon, Madison Square Garden. NY-Z kicks off this partnership with a celebration of New York through Jay-Z's eyes, a collaborative effort between the creative brand and the two New York icons: Jay-Z and Madison Square Garden. The campaign was created by long-standing ad agency of record TBWA\Chiat\Day. In addition to the 13-minute film, there are also 30 and 60 second trailers to be used online, as TV commercials, and at MSG marquees and screens. There is also print, out-of-home, and a digital platform that engages social media to promote, distribute, and premiere the film on 3/22. Read more on http://www.facebook.com/ABSOLUT?v=app_10531514314 2010-03-23T11:19:13+01:00 Absolut Vodka advertising 30 http://scaryideas.com/content/16574/ http://scaryideas.com/content/16574. http://scaryideas.com/content/16574 http://scaryideas.com/t/16574.jpg Absolut Vodka : Jay-Z - Film Continuing to collaborate with creative visionaries, ABSOLUT Vodka presents a new 13-minute short film featuring Jay-Z. The documentary, titled NY-Z, was directed by Danny Clinch and paints a rare portrait of the global hip-hop icon. With unprecedented access to Jay-Z the days and moments leading up to, and after, his legendary September 11th benefit concert at Madison Square Garden, Danny Clinch gives us an intimate glimpse into Jay-Z: his childhood, his motivation as an artist, his passion for music, and his muse, New York. He presents the historic ABSOLUT Concert Series event from a unique perspective, Jay-Z's. The ABSOLUT Concert Series represents a partnership between ABSOLUT and another New York icon, Madison Square Garden. NY-Z kicks off this partnership with a celebration of New York through Jay-Z's eyes, a collaborative effort between the creative brand and the two New York icons: Jay-Z and Madison Square Garden. The campaign was created by long-standing ad agency of record TBWA\Chiat\Day. In addition to the 13-minute film, there are also 30 and 60 second trailers to be used online, as TV commercials, and at MSG marquees and screens. There is also print, out-of-home, and a digital platform that engages social media to promote, distribute, and premiere the film on 3/22. Read more on http://www.facebook.com/ABSOLUT?v=app_10531514314 2010-03-23T11:19:01+01:00 Absolut Vodka advertising 30 http://scaryideas.com/content/16575/ http://scaryideas.com/content/16575. http://scaryideas.com/content/16575 http://scaryideas.com/t/16575.jpg Playstation 3 : Double Syndrome 3 viral teasers and a reveal movie. Campaign to re-position the Playstation 3 brand in France. Large file, allow time to load it. 2010-03-23T11:22:43+01:00 Playstation 3 advertising 30 http://scaryideas.com/content/16577/ http://scaryideas.com/content/16577. http://scaryideas.com/content/16577 http://scaryideas.com/t/16577.jpg Pelephone : Musix A magical candyland world forms the setting for this TV campaign to highlight mobile operator Pelephone's new digital music service 'Musix'. 2010-03-23T12:10:42+01:00 Pelephone advertising 30 http://scaryideas.com/content/16578/ http://scaryideas.com/content/16578. http://scaryideas.com/content/16578 http://scaryideas.com/t/16578.jpg Sky TG24 : Opinion Too often, the opinions we have are not really ours. They are the opinions �imposed� on us by media as they give us their point of view. SKY TG24 has always had an editorial line that focuses on objectivity: presenting facts in an objective manner is the best way to give people the possibility to really form their own opinion, without going through the filter of someone else�s point of view. This is the concept the movie is based on: a series of people expressing an opinion that is very evidently not their own. 2010-03-23T12:11:48+01:00 Sky TG24 advertising 30 http://scaryideas.com/content/16582/ http://scaryideas.com/content/16582. http://scaryideas.com/content/16582 http://scaryideas.com/t/16582.jpg Adidas : adidas Originals - Street Corner 2010-03-23T14:28:31+01:00 Adidas advertising 30 http://scaryideas.com/content/16584/ http://scaryideas.com/content/16584. http://scaryideas.com/content/16584 http://scaryideas.com/t/16584.jpg Boston Bruins : Escalator 2010-03-23T14:32:11+01:00 Boston Bruins advertising 30 http://scaryideas.com/content/16585/ http://scaryideas.com/content/16585. http://scaryideas.com/content/16585 http://scaryideas.com/t/16585.jpg Nocturno : A month is a long time for a movie addict 2010-03-23T14:36:13+01:00 Nocturno advertising 30 http://scaryideas.com/content/16586/ http://scaryideas.com/content/16586. http://scaryideas.com/content/16586 http://scaryideas.com/t/16586.jpg Old Spice : Freshershist 2010-03-23T17:20:58+01:00 Old Spice advertising 30 http://scaryideas.com/content/16587/ http://scaryideas.com/content/16587. http://scaryideas.com/content/16587 http://scaryideas.com/t/16587.jpg Old Spice : Freshershist 2010-03-23T17:23:03+01:00 Old Spice advertising 30 http://scaryideas.com/content/16588/ http://scaryideas.com/content/16588. http://scaryideas.com/content/16588 http://scaryideas.com/t/16588.jpg Got Milk : Gorgeous Hair 2010-03-23T17:25:46+01:00 Got Milk advertising 30 http://scaryideas.com/content/16592/ http://scaryideas.com/content/16592. http://scaryideas.com/content/16592 http://scaryideas.com/t/16592.jpg Canon : Freeze Tag 2010-03-24T00:47:17+01:00 Canon advertising 30 http://scaryideas.com/content/16593/ http://scaryideas.com/content/16593. http://scaryideas.com/content/16593 http://scaryideas.com/t/16593.jpg Canon : Making of Freeze Tag 2010-03-24T00:52:56+01:00 Canon advertising 30 http://scaryideas.com/content/16594/ http://scaryideas.com/content/16594. http://scaryideas.com/content/16594 http://scaryideas.com/t/16594.jpg Guru : Love Risk, Live Guru 2010-03-24T10:18:38+01:00 Guru advertising 30 http://scaryideas.com/content/16595/ http://scaryideas.com/content/16595. http://scaryideas.com/content/16595 http://scaryideas.com/t/16595.jpg Intel : Innovation Hall of Fame Called the "Innovation Hall of Fame", this interactive unit lets you explore the great innovations of the last century and read the original NY Times articles about those innovations. You can read about the advent of the automobile or the landing on the moon as they were written about in the day. Of course, the "Innovation Hall of Fame" is sponsored by Intel Core processors, yet another fine innovation. This is the first time the NYT has partnered with anybody in this way using their extensive archives. 2010-03-24T10:20:17+01:00 Intel advertising 30 http://scaryideas.com/content/16609/ http://scaryideas.com/content/16609. http://scaryideas.com/content/16609 http://scaryideas.com/t/16609.jpg Digital Access : Passion Digital Access (ivi.ru) 2010-03-24T11:38:02+01:00 Digital Access advertising 30 http://scaryideas.com/content/16612/ http://scaryideas.com/content/16612. http://scaryideas.com/content/16612 http://scaryideas.com/t/16612.jpg CAN Fund : Job Interview The Canadian Athletes Now Fund (CAN Fund) www.canadianathletesnow.ca is a not-for-profit organization devoted solely to raising funds and awareness of Canadian athletes. CAN Fund connects Canadians directly to the athlete�s journey and success. With each donation made, the individual name of the athlete that the funds are supporting is presented to the donor. CAN Fund provides Canadian athletes with the opportunity to focus on success instead of focusing on unnecessary financial hurdles. Donations raised for the Fund are given directly to Canadian athletes to support their training, coaching, nutrition, team fees, travel and basic living expenses. The television campaign aims to raise awareness and funding for the CAN Fund cause and to educate Canadians about the importance of providing both emotional and financial support to the athletes. Canadian athletes face a funding shortfall and CAN Fund helps to provide the answer by putting the funding directly into the hands of the athletes so that they can compete on a level playing field. 2010-03-24T22:53:14+01:00 CAN Fund advertising 30 http://scaryideas.com/content/16613/ http://scaryideas.com/content/16613. http://scaryideas.com/content/16613 http://scaryideas.com/t/16613.jpg CAN Fund : Stacked Up The Canadian Athletes Now Fund (CAN Fund) www.canadianathletesnow.ca is a not-for-profit organization devoted solely to raising funds and awareness of Canadian athletes. CAN Fund connects Canadians directly to the athlete�s journey and success. With each donation made, the individual name of the athlete that the funds are supporting is presented to the donor. CAN Fund provides Canadian athletes with the opportunity to focus on success instead of focusing on unnecessary financial hurdles. Donations raised for the Fund are given directly to Canadian athletes to support their training, coaching, nutrition, team fees, travel and basic living expenses. The television campaign aims to raise awareness and funding for the CAN Fund cause and to educate Canadians about the importance of providing both emotional and financial support to the athletes. Canadian athletes face a funding shortfall and CAN Fund helps to provide the answer by putting the funding directly into the hands of the athletes so that they can compete on a level playing field. 2010-03-24T22:54:46+01:00 CAN Fund advertising 30 http://scaryideas.com/content/16619/ http://scaryideas.com/content/16619. http://scaryideas.com/content/16619 http://scaryideas.com/t/16619.jpg Puma : Journey of Football A celebration of true football. For Africa. For Football. For the insane love of the game that possess us all and unites us beyond borders. Bringing football back to its roots. Because love is football. The TV spot, shot by Syrup, the global advertising agency for PUMA Teamsport, is the latest in the LOVE=FOOTBALL campaign which encompasses everything from chalk drawings and stickers to websites, billboards and finally this. All leading up to the South Africa World Cup. The spot is homage to the soul of the game of football. Shot on location in Angola, Ghana and The Ivory Coast and soundtracked by �Going On� by Gnarls Barkley, it features PUMA players Samuel Eto'o, Gervinho, Emmanuel Eboue and Mohammed Zidan. 2010-03-25T10:06:47+01:00 Puma advertising 30 http://scaryideas.com/content/16622/ http://scaryideas.com/content/16622. http://scaryideas.com/content/16622 http://scaryideas.com/t/16622.jpg Glaceau Vitaminwater : Essential 2010-03-25T10:15:00+01:00 Glaceau Vitaminwater advertising 30 http://scaryideas.com/content/16623/ http://scaryideas.com/content/16623. http://scaryideas.com/content/16623 http://scaryideas.com/t/16623.jpg Glaceau Vitaminwater : Revive 2010-03-25T10:16:56+01:00 Glaceau Vitaminwater advertising 30 http://scaryideas.com/content/16624/ http://scaryideas.com/content/16624. http://scaryideas.com/content/16624 http://scaryideas.com/t/16624.jpg Glaceau Vitaminwater : Focus 2010-03-25T10:18:44+01:00 Glaceau Vitaminwater advertising 30 http://scaryideas.com/content/16625/ http://scaryideas.com/content/16625. http://scaryideas.com/content/16625 http://scaryideas.com/t/16625.jpg Glaceau Vitaminwater : Energy 2010-03-25T10:19:45+01:00 Glaceau Vitaminwater advertising 30 http://scaryideas.com/content/16626/ http://scaryideas.com/content/16626. http://scaryideas.com/content/16626 http://scaryideas.com/t/16626.jpg Glaceau Vitaminwater : Power 2010-03-25T10:21:19+01:00 Glaceau Vitaminwater advertising 30 http://scaryideas.com/content/16627/ http://scaryideas.com/content/16627. http://scaryideas.com/content/16627 http://scaryideas.com/t/16627.jpg Glaceau Vitaminwater : Triple X 2010-03-25T10:22:51+01:00 Glaceau Vitaminwater advertising 30 http://scaryideas.com/content/16629/ http://scaryideas.com/content/16629. http://scaryideas.com/content/16629 http://scaryideas.com/t/16629.jpg Miller Lite : Dating 2010-03-25T10:36:07+01:00 Miller Lite advertising 30 http://scaryideas.com/content/16630/ http://scaryideas.com/content/16630. http://scaryideas.com/content/16630 http://scaryideas.com/t/16630.jpg Betclic Poker : Fight 2010-03-25T10:39:11+01:00 Betclic Poker advertising 30 http://scaryideas.com/content/16631/ http://scaryideas.com/content/16631. http://scaryideas.com/content/16631 http://scaryideas.com/t/16631.jpg Batelco : Office 2010-03-25T10:40:55+01:00 Batelco advertising 30 http://scaryideas.com/content/16650/ http://scaryideas.com/content/16650. http://scaryideas.com/content/16650 http://scaryideas.com/t/16650.jpg Volkswagen : Fox 2010-03-26T10:24:36+01:00 Volkswagen advertising 30 http://scaryideas.com/content/16651/ http://scaryideas.com/content/16651. http://scaryideas.com/content/16651 http://scaryideas.com/t/16651.jpg Volkswagen : Bear 2010-03-26T10:25:32+01:00 Volkswagen advertising 30 http://scaryideas.com/content/16652/ http://scaryideas.com/content/16652. http://scaryideas.com/content/16652 http://scaryideas.com/t/16652.jpg Heineken : Beertime Stories 2010-03-26T10:32:18+01:00 Heineken advertising 30 http://scaryideas.com/content/16659/ http://scaryideas.com/content/16659. http://scaryideas.com/content/16659 http://scaryideas.com/t/16659.jpg Insight Communications : Brand Campaign Insight can be hard to come by, but with over 25 years of cable experience this Kentucky-based telecommunications company certainly has plenty to go around. They certainly had the good sense to hire the Brooklyn Brothers, one of our favorite ad agencies to work with. As a series of 10 commercial spots, their newest campaign imparts a bit of wisdom into what makes communication, and modern life as a whole, work. Many times, to make a better future you have to look to the past. 2010-03-26T16:21:00+01:00 Insight Communications advertising 30 http://scaryideas.com/content/16668/ http://scaryideas.com/content/16668. http://scaryideas.com/content/16668 http://scaryideas.com/t/16668.jpg Intel : Walter 2010-03-29T10:55:23+02:00 Intel advertising 30 http://scaryideas.com/content/16672/ http://scaryideas.com/content/16672. http://scaryideas.com/content/16672 http://scaryideas.com/t/16672.jpg Magners : Straight Ivan Zacharias has just completed a pair of new spots for Magners through The Red Brick Road. 2010-03-27T14:35:26+01:00 Magners advertising 30 http://scaryideas.com/content/16673/ http://scaryideas.com/content/16673. http://scaryideas.com/content/16673 http://scaryideas.com/t/16673.jpg Magners : Catch Ivan Zacharias has just completed a pair of new spots for Magners through The Red Brick Road. 2010-03-27T14:36:31+01:00 Magners advertising 30 http://scaryideas.com/content/16683/ http://scaryideas.com/content/16683. http://scaryideas.com/content/16683 http://scaryideas.com/t/16683.jpg Vitaminwater Revive : Mad tips - Ditching work 2010-03-28T14:14:06+02:00 Vitaminwater Revive advertising 30 http://scaryideas.com/content/16684/ http://scaryideas.com/content/16684. http://scaryideas.com/content/16684 http://scaryideas.com/t/16684.jpg Vitaminwater Revive : Mad tips - Road trips 2010-03-28T14:20:54+02:00 Vitaminwater Revive advertising 30 http://scaryideas.com/content/16685/ http://scaryideas.com/content/16685. http://scaryideas.com/content/16685 http://scaryideas.com/t/16685.jpg Vitaminwater Revive : Mad tips - Bracket recovery 2010-03-28T14:22:21+02:00 Vitaminwater Revive advertising 30 http://scaryideas.com/content/16686/ http://scaryideas.com/content/16686. http://scaryideas.com/content/16686 http://scaryideas.com/t/16686.jpg Clorox Scoop Away : The Adventures of Clumpy & Crumbly - Beach 2010-03-28T14:23:58+02:00 Clorox Scoop Away advertising 30 http://scaryideas.com/content/16687/ http://scaryideas.com/content/16687. http://scaryideas.com/content/16687 http://scaryideas.com/t/16687.jpg Clorox Scoop Away : The Adventures of Clumpy & Crumbly - Opera 2010-03-28T14:24:39+02:00 Clorox Scoop Away advertising 30 http://scaryideas.com/content/16688/ http://scaryideas.com/content/16688. http://scaryideas.com/content/16688 http://scaryideas.com/t/16688.jpg Clorox Scoop Away : The Adventures of Clumpy & Crumbly - Mountain 2010-03-28T14:25:27+02:00 Clorox Scoop Away advertising 30 http://scaryideas.com/content/16696/ http://scaryideas.com/content/16696. http://scaryideas.com/content/16696 http://scaryideas.com/t/16696.jpg BBR Saatchi & Saatchi Tel Aviv : Augmented Matza Passover greeting 2010-03-28T20:25:27+02:00 BBR Saatchi & Saatchi Tel Aviv advertising 30 http://scaryideas.com/content/16697/ http://scaryideas.com/content/16697. http://scaryideas.com/content/16697 http://scaryideas.com/t/16697.jpg La Cucina Italiana : Love 2010-03-29T10:27:16+02:00 La Cucina Italiana advertising 30 http://scaryideas.com/content/16702/ http://scaryideas.com/content/16702. http://scaryideas.com/content/16702 http://scaryideas.com/t/16702.jpg Interior Club furniture salon : Elasticity The special cinema ad only for screening on the movie theatre screen. The spot intrigues the audience with the seeming screen transformation. It announces the ad message "about the durable and elastic furniture upholster" with the elastic embossing of the sofa from the screen. 2010-03-29T10:34:00+02:00 Interior Club furniture salon advertising 30 http://scaryideas.com/content/16706/ http://scaryideas.com/content/16706. http://scaryideas.com/content/16706 http://scaryideas.com/t/16706.jpg Warburtons Bread : Brand campaign We wanted to hero the care & attention that the Warburtons family dedicates to the baking of their bread. It is this care that has ensured the freshest, best quality bread is still delivered to families throughout the UK, every day of the year. This has been bought to life in a TV campaign which takes an ordinary scene � such as the daily departure of the bread delivery vans from a Warburton�s bakery � and exaggerates it for dramatic effect, creating a parody of an emotional scene in an epic Hollywood feature film. In the same way, the print ads show real Warbutons staff in their daily work roles, ensuring the bread is the very best quality. 2010-03-29T16:18:13+02:00 Warburtons Bread advertising 30 http://scaryideas.com/content/16711/ http://scaryideas.com/content/16711. http://scaryideas.com/content/16711 http://scaryideas.com/t/16711.jpg Fort Worth Opera Festival : Don Giovanni In a breaking television advertising campaign for the Fort Worth Opera Festival, Fort Worth, Tx., Mozart�s Don Giovanni plays a starring role as infernal spokes-rogue. The low-budget campaign is Relish Studio�s first work for their new client. It is also the client�s first use of humor in its advertising. The campaign�s primary goal, and a new one for thhe Fort Worth Opera Festival, is to reach beyond the Festival�s older subscriber base and appeal to "culturally adventurous" under-35s who may not have imagined themselves as opera-goers. To that end, the commercials tap "scoundrel playboy" Don Giovanni as the Festival�s presenter from hell. After describing the current production of his namesake opus as "great performances, great drama, and a lot of lies," he asks, "Hey. Do I look like someone who can�t be trusted? Someone who would risk eternal damnation for personal gain? Perhaps." The advertising�s art intentionally mismatches finely rendered illustration with a crudely lip-synched animation style. Production costs were held to under $10K. The campaign will consist of three TV :30s (two still uncompleted; all to feature Don Giovanni). They will run on ABC and PBS in the Dallas/Fort Worth and North Texas market, starting April. Creative credits go to Relish creative director/art director/animator Cortland Langworthy, and to copywriter Neil Scanlan. The illustrator is Jody Hewgill, Toronto. The Fort Worth Opera Festival will consist of eight performances of three operas, "Don Giovanni," "Before Night Falls," and "Elixir of Love," running from May 22 � June 6, 2010. www.FortWorthOpera.org Relish Studio, Black Hawk, Colo. (30 minutes west of Denver, el. 8056�), is a full-service digital agency, with clients including, among others: Boy Scouts of America, Dallas; Herman Miller, Zeeland, Mi.; Renewable Choice Energy, Boulder; and Pepper�s Ghost Productions, London. www.relishstudio.com 2010-03-29T21:32:40+02:00 Fort Worth Opera Festival advertising 30 http://scaryideas.com/content/16712/ http://scaryideas.com/content/16712. http://scaryideas.com/content/16712 http://scaryideas.com/t/16712.jpg Fort Worth Opera Festival : Before Night Falls In a breaking television advertising campaign for the Fort Worth Opera Festival, Fort Worth, Tx., Mozart�s Don Giovanni plays a starring role as infernal spokes-rogue. The low-budget campaign is Relish Studio�s first work for their new client. It is also the client�s first use of humor in its advertising. The campaign�s primary goal, and a new one for thhe Fort Worth Opera Festival, is to reach beyond the Festival�s older subscriber base and appeal to "culturally adventurous" under-35s who may not have imagined themselves as opera-goers. To that end, the commercials tap "scoundrel playboy" Don Giovanni as the Festival�s presenter from hell. After describing the current production of his namesake opus as "great performances, great drama, and a lot of lies," he asks, "Hey. Do I look like someone who can�t be trusted? Someone who would risk eternal damnation for personal gain? Perhaps." The advertising�s art intentionally mismatches finely rendered illustration with a crudely lip-synched animation style. Production costs were held to under $10K. The campaign will consist of three TV :30s (two still uncompleted; all to feature Don Giovanni). They will run on ABC and PBS in the Dallas/Fort Worth and North Texas market, starting April. Creative credits go to Relish creative director/art director/animator Cortland Langworthy, and to copywriter Neil Scanlan. The illustrator is Jody Hewgill, Toronto. The Fort Worth Opera Festival will consist of eight performances of three operas, "Don Giovanni," "Before Night Falls," and "Elixir of Love," running from May 22 � June 6, 2010. www.FortWorthOpera.org Relish Studio, Black Hawk, Colo. (30 minutes west of Denver, el. 8056�), is a full-service digital agency, with clients including, among others: Boy Scouts of America, Dallas; Herman Miller, Zeeland, Mi.; Renewable Choice Energy, Boulder; and Pepper�s Ghost Productions, London. www.relishstudio.com 2010-03-29T21:33:35+02:00 Fort Worth Opera Festival advertising 30 http://scaryideas.com/content/16713/ http://scaryideas.com/content/16713. http://scaryideas.com/content/16713 http://scaryideas.com/t/16713.jpg Fort Worth Opera Festival : Elixir of Love In a breaking television advertising campaign for the Fort Worth Opera Festival, Fort Worth, Tx., Mozart�s Don Giovanni plays a starring role as infernal spokes-rogue. The low-budget campaign is Relish Studio�s first work for their new client. It is also the client�s first use of humor in its advertising. The campaign�s primary goal, and a new one for thhe Fort Worth Opera Festival, is to reach beyond the Festival�s older subscriber base and appeal to "culturally adventurous" under-35s who may not have imagined themselves as opera-goers. To that end, the commercials tap "scoundrel playboy" Don Giovanni as the Festival�s presenter from hell. After describing the current production of his namesake opus as "great performances, great drama, and a lot of lies," he asks, "Hey. Do I look like someone who can�t be trusted? Someone who would risk eternal damnation for personal gain? Perhaps." The advertising�s art intentionally mismatches finely rendered illustration with a crudely lip-synched animation style. Production costs were held to under $10K. The campaign will consist of three TV :30s (two still uncompleted; all to feature Don Giovanni). They will run on ABC and PBS in the Dallas/Fort Worth and North Texas market, starting April. Creative credits go to Relish creative director/art director/animator Cortland Langworthy, and to copywriter Neil Scanlan. The illustrator is Jody Hewgill, Toronto. The Fort Worth Opera Festival will consist of eight performances of three operas, "Don Giovanni," "Before Night Falls," and "Elixir of Love," running from May 22 � June 6, 2010. www.FortWorthOpera.org Relish Studio, Black Hawk, Colo. (30 minutes west of Denver, el. 8056�), is a full-service digital agency, with clients including, among others: Boy Scouts of America, Dallas; Herman Miller, Zeeland, Mi.; Renewable Choice Energy, Boulder; and Pepper�s Ghost Productions, London. www.relishstudio.com 2010-03-29T21:34:34+02:00 Fort Worth Opera Festival advertising 30 http://scaryideas.com/content/16714/ http://scaryideas.com/content/16714. http://scaryideas.com/content/16714 http://scaryideas.com/t/16714.jpg New Holland Agriculture : New Holland Bees The only way to grow. 'New Holland Bees' is the latest brand TVC for agricultural company New Holland, conceived by independent Sydney shop Loud and produced with Dubai based animation outfit Muddville. 2010-03-30T10:06:33+02:00 New Holland Agriculture advertising 30 http://scaryideas.com/content/16718/ http://scaryideas.com/content/16718. http://scaryideas.com/content/16718 http://scaryideas.com/t/16718.jpg VicRoads : Don't be a Dickhead - Poleaxed 2010-03-30T11:08:35+02:00 VicRoads advertising 30 http://scaryideas.com/content/16719/ http://scaryideas.com/content/16719. http://scaryideas.com/content/16719 http://scaryideas.com/t/16719.jpg VicRoads : Don't be a Dickhead - Bad Drivers 2010-03-30T11:12:01+02:00 VicRoads advertising 30 http://scaryideas.com/content/16720/ http://scaryideas.com/content/16720. http://scaryideas.com/content/16720 http://scaryideas.com/t/16720.jpg Citroen : Colour changing proximity banner Headline: The new DS 3. Available in 38 colour combination. The car changes colour combinations as you move your mouse. It is a new modern car that is available in 38 different colour combinations. 2010-03-30T15:31:45+02:00 Citroen advertising 30 http://scaryideas.com/content/16721/ http://scaryideas.com/content/16721. http://scaryideas.com/content/16721 http://scaryideas.com/t/16721.jpg Acadomia : Lewis Carroll Acadomia. Believe in each child's potential. 2010-03-30T11:23:06+02:00 Acadomia advertising 30 http://scaryideas.com/content/16723/ http://scaryideas.com/content/16723. http://scaryideas.com/content/16723 http://scaryideas.com/t/16723.jpg Parmalat EverFresh Long Life Milk : Tea Ladies Good as ever, whenever 2010-03-30T15:55:05+02:00 Parmalat EverFresh Long Life Milk advertising 30 http://scaryideas.com/content/16724/ http://scaryideas.com/content/16724. http://scaryideas.com/content/16724 http://scaryideas.com/t/16724.jpg NCAA : Under Construction 2010-03-30T16:02:33+02:00 NCAA advertising 30 http://scaryideas.com/content/16729/ http://scaryideas.com/content/16729. http://scaryideas.com/content/16729 http://scaryideas.com/t/16729.jpg City of Philadelphia Recycling Office : Denice Concept: Litter is corrosive to a community�s emotional well-being. Make its elimination emotional and above all, peer-to-peer. Tactics: Audition 75 anti-litter, spoken word performances from Philly local neighborhoods. Feature works by 5 of the most compelling artists. All campaign verbal and visual content is user-written, user-performed. Executions: 5 each, TV :30s, radio :60s, and transit cards/posters Online :60s, at YouTube and www.philadelphiastreets.com/unlitter-us-intro.aspx Street poetry events Facebook and Twitter presences �Litter Free School Zones� via sponsored cleanup efforts Also, community mobilization, via Commmunity Marketing Concepts, Phila. Tag (new): �Un Litter Us.� Breaking March 29, the City of Philadelphia Recycling Office�s largest-ever anti-litter campaign consists solely of the spoken word compositions and performances of five Philly street poets, each accompanied by either congas, acoustic bass, or saxophone. The campaign is the work of advertising agency LevLane, Phila., and is part of a city-wide neighborhood improvement initiative by Mayor Michael A. Nutter. The poetry performances were chosen for power, not prettiness. The campaign�s ad media executions include 5 each of TV :30s, radio :60s, and transit posters. The campaign will also include street poetry events, Facebook and Twitter presences, signage-designated �Litter Free School Zones,� and (under the auspices of Commmunity Marketing Concepts, Phila.) block-by-block community mobilization drives. The enlistment of authentic Philadelphia street poets derives from the idea that litter is corrosive to a community�s emotional well-being, and that any effective voice for its elimination must be emotional and above all, peer-to-peer. From the 75 spoken word performers (identified mostly through neighborhood high school and college poetry programs, and on late-night public radio) who composed and auditioned their own anti-litter messages, 5 were selected. Their 27-second poems (longer for online) make up the total campaign. Its only other words are the unspoken, agency-written, closing tag, "Un Litter Us." 2010-03-30T22:43:01+02:00 City of Philadelphia Recycling Office advertising 30 http://scaryideas.com/content/16730/ http://scaryideas.com/content/16730. http://scaryideas.com/content/16730 http://scaryideas.com/t/16730.jpg City of Philadelphia Recycling Office : Greg Concept: Litter is corrosive to a community�s emotional well-being. Make its elimination emotional and above all, peer-to-peer. Tactics: Audition 75 anti-litter, spoken word performances from Philly local neighborhoods. Feature works by 5 of the most compelling artists. All campaign verbal and visual content is user-written, user-performed. Executions: 5 each, TV :30s, radio :60s, and transit cards/posters Online :60s, at YouTube and www.philadelphiastreets.com/unlitter-us-intro.aspx Street poetry events Facebook and Twitter presences �Litter Free School Zones� via sponsored cleanup efforts Also, community mobilization, via Commmunity Marketing Concepts, Phila. Tag (new): �Un Litter Us.� Breaking March 29, the City of Philadelphia Recycling Office�s largest-ever anti-litter campaign consists solely of the spoken word compositions and performances of five Philly street poets, each accompanied by either congas, acoustic bass, or saxophone. The campaign is the work of advertising agency LevLane, Phila., and is part of a city-wide neighborhood improvement initiative by Mayor Michael A. Nutter. The poetry performances were chosen for power, not prettiness. The campaign�s ad media executions include 5 each of TV :30s, radio :60s, and transit posters. The campaign will also include street poetry events, Facebook and Twitter presences, signage-designated �Litter Free School Zones,� and (under the auspices of Commmunity Marketing Concepts, Phila.) block-by-block community mobilization drives. The enlistment of authentic Philadelphia street poets derives from the idea that litter is corrosive to a community�s emotional well-being, and that any effective voice for its elimination must be emotional and above all, peer-to-peer. From the 75 spoken word performers (identified mostly through neighborhood high school and college poetry programs, and on late-night public radio) who composed and auditioned their own anti-litter messages, 5 were selected. Their 27-second poems (longer for online) make up the total campaign. Its only other words are the unspoken, agency-written, closing tag, "Un Litter Us." 2010-03-30T22:44:15+02:00 City of Philadelphia Recycling Office advertising 30 http://scaryideas.com/content/16731/ http://scaryideas.com/content/16731. http://scaryideas.com/content/16731 http://scaryideas.com/t/16731.jpg City of Philadelphia Recycling Office : Steve Concept: Litter is corrosive to a community�s emotional well-being. Make its elimination emotional and above all, peer-to-peer. Tactics: Audition 75 anti-litter, spoken word performances from Philly local neighborhoods. Feature works by 5 of the most compelling artists. All campaign verbal and visual content is user-written, user-performed. Executions: 5 each, TV :30s, radio :60s, and transit cards/posters Online :60s, at YouTube and www.philadelphiastreets.com/unlitter-us-intro.aspx Street poetry events Facebook and Twitter presences �Litter Free School Zones� via sponsored cleanup efforts Also, community mobilization, via Commmunity Marketing Concepts, Phila. Tag (new): �Un Litter Us.� Breaking March 29, the City of Philadelphia Recycling Office�s largest-ever anti-litter campaign consists solely of the spoken word compositions and performances of five Philly street poets, each accompanied by either congas, acoustic bass, or saxophone. The campaign is the work of advertising agency LevLane, Phila., and is part of a city-wide neighborhood improvement initiative by Mayor Michael A. Nutter. The poetry performances were chosen for power, not prettiness. The campaign�s ad media executions include 5 each of TV :30s, radio :60s, and transit posters. The campaign will also include street poetry events, Facebook and Twitter presences, signage-designated �Litter Free School Zones,� and (under the auspices of Commmunity Marketing Concepts, Phila.) block-by-block community mobilization drives. The enlistment of authentic Philadelphia street poets derives from the idea that litter is corrosive to a community�s emotional well-being, and that any effective voice for its elimination must be emotional and above all, peer-to-peer. From the 75 spoken word performers (identified mostly through neighborhood high school and college poetry programs, and on late-night public radio) who composed and auditioned their own anti-litter messages, 5 were selected. Their 27-second poems (longer for online) make up the total campaign. Its only other words are the unspoken, agency-written, closing tag, "Un Litter Us." 2010-03-30T22:46:03+02:00 City of Philadelphia Recycling Office advertising 30 http://scaryideas.com/content/16732/ http://scaryideas.com/content/16732. http://scaryideas.com/content/16732 http://scaryideas.com/t/16732.jpg Citroen : Citroen C3 - The Dog 2010-03-30T22:53:42+02:00 Citroen advertising 30 http://scaryideas.com/content/16737/ http://scaryideas.com/content/16737. http://scaryideas.com/content/16737 http://scaryideas.com/t/16737.jpg Diesel : Interactive Music Video Catalogue Blurring the line between music promo and online style catalogue, the latest offering from Stink Digital takes Diesel�s Be Stupid manifesto to the web with an interactive fashion-forward look at the label�s new Spring/Summer collection. Commissioned by Anomaly London and hosted at www.diesel.com/ahundredlovers, the film doubles as the debut video for breaking musical talent Josep Xorto, featuring the singer�s forthcoming track A Hundred Lovers. 2010-03-31T10:15:10+02:00 Diesel advertising 30 http://scaryideas.com/content/16738/ http://scaryideas.com/content/16738. http://scaryideas.com/content/16738 http://scaryideas.com/t/16738.jpg Lexus : Lexus LFA: Supercar announced 2010-03-31T10:16:50+02:00 Lexus advertising 30 http://scaryideas.com/content/16739/ http://scaryideas.com/content/16739. http://scaryideas.com/content/16739 http://scaryideas.com/t/16739.jpg Aidshilfe D�sseldorf : The Safer Sexhotline Sex without protection is still standard practise in the business of prostitution during short meetings for sexual relations and one-night stands. We have taken out sex ads in regional daily newspapers where sex meetings are planned to communicate our message: Only condoms protect you from being infected with Aids. The phone number leads to a recorded message of the Aidshilfe D�sseldorf that first sounds like a real Sexhotline but then cautions against the danger of unprotected sex. The great number of callers revealed how important it is to remember Aids, especially when people are not thinking rationally. 2010-03-31T10:28:15+02:00 Aidshilfe D�sseldorf advertising 30 http://scaryideas.com/content/16746/ http://scaryideas.com/content/16746. http://scaryideas.com/content/16746 http://scaryideas.com/t/16746.jpg Citroen : C5 - Rain 2010-03-31T10:39:31+02:00 Citroen advertising 30 http://scaryideas.com/content/16747/ http://scaryideas.com/content/16747. http://scaryideas.com/content/16747 http://scaryideas.com/t/16747.jpg Honda : Asimo's Journey Alongside BOS Toronto, Yael Staav explores the trek across Canada with Honda's humanoid robot, Asimo. 2010-03-31T10:40:32+02:00 Honda advertising 30 http://scaryideas.com/content/16757/ http://scaryideas.com/content/16757. http://scaryideas.com/content/16757 http://scaryideas.com/t/16757.jpg Lipton Ice Tea : Tokyo Dancing Hotel 2010-03-31T14:59:44+02:00 Lipton Ice Tea advertising 30 http://scaryideas.com/content/16758/ http://scaryideas.com/content/16758. http://scaryideas.com/content/16758 http://scaryideas.com/t/16758.jpg Hyundai : Hyundai Sonata - Luxury 2010-03-31T15:01:21+02:00 Hyundai advertising 30 http://scaryideas.com/content/16759/ http://scaryideas.com/content/16759. http://scaryideas.com/content/16759 http://scaryideas.com/t/16759.jpg Honda : Honda CR-V - Around & About 2010-03-31T15:02:14+02:00 Honda advertising 30 http://scaryideas.com/content/16760/ http://scaryideas.com/content/16760. http://scaryideas.com/content/16760 http://scaryideas.com/t/16760.jpg Nike : Mercurial Vapor Superfly II Nike launches an online viral campaign by Wieden+Kennedy Amsterdam (W+K) for the revolutionary 'Mercurial Vapor Superfly II". As anticipation for the biggest football tournament of the year heats up, Nike releases the Mercurial Vapor Superfyl II, a football boot with Nike SENSE adaptive traction technology studs. When designing the Mercurial Superfly II, Nike created an adaptive stud that extend and retract by up to 3mm, based on ground conditions and pressure exerted by the player. Two of these studs on the forefoot of each boot combine with directionally positioned blades to allow for quick changes of direction, while secondary toe traction provides added power for those first critical steps. The result is a boot that enables greater speed in all directions � in all conditions Enrico Balleri, Head of Nike Football Advertising says,�With this campaign we wanted to illustrate how the revolutionary adaptability value of this boot helps the fastest players in the world maintain their performance on any pitch condition.� Art Director Pierre Janneau adds �Mother Nature doesn�t understand the �perfect pitch�. We wanted to demonstrate the many faces she might show during the tournament with a graphic illustration of how pitch surfaces unexpectedly evolve during the course of a game.� The viral, shot by Edouard Salier, features FC Barcelona�s Zlatan Ibrahimovic and takes the viewer fantastical world where a mechanical pitch tests Zlatan�s speed to extraordinary extremes. As Zlatan glides past oncoming defenders, the pitch changes its surface and weather conditions at breakneck speeds as it continues to challenge Zlatan�s drive to goal. Unfazed by the terrain, Zlatan powers his way past defenders as his boots quickly adapt, grip the ground and accelerate towards victory. �Nike always comes up with something new and different, and this film looks amazing. It's incredible to be filming and then see how it all comes together in the finished piece," said Zlatan Ibrahimovic. The Mercurial Vapor Superfly II continues to define and reinforce Nike�s commitment to developing football boots that provide stability and power for the ultimate athletic physical performance. Nike Mercurial Vapor Superfly II- Rewrite The Rules of Speed. The campaign was created by Copywriter Mike Farr and Art Director Pierre Janneau, Creative Directed by Eric Quennoy and Mark Bernath, Producer Neil Henry and Cat Reynolds with ECD Jeff Kling, Head of Broadcast Erik Verheijen and Account team David Anson, Jordi Pont and Gene Willis and at Nike Enrico Balleri Global Football Advertising Director and Colin Leary Global Football Advertising Manager. 2010-04-01T13:01:35+02:00 Nike advertising 30 http://scaryideas.com/content/16767/ http://scaryideas.com/content/16767. http://scaryideas.com/content/16767 http://scaryideas.com/t/16767.jpg Kia : Home While the formula for most SUV advertising is to simply show the vehicle driving to the ends of the earth, this campaign for the new Kia Sorento takes a different approach. It positions the Kia Sorento as a haven that makes even the most remote locations feel like home. In the TV commercial from David&Goliath, Canada we discover furnishings from one�s home set in the woods. We find steam rising from a claw tub bathtub set in a forested area. A collage of family photos hang from a large live oak. Bookshelves, couches and a chandelier all decorate the outdoors. A Kia Sorento drives through this surreal world leaving the passengers feeling at home in any environment. All the warmth and coziness that embody one�s home make everywhere more inviting. The result is a world that is both surprising and beautiful. In addition to TV, the idea continues through print, outdoor and banners. The new campaign shows that not only can we expect the Kia Sorento to make us feel something. 2010-04-05T18:40:05+02:00 Kia advertising 30 http://scaryideas.com/content/16768/ http://scaryideas.com/content/16768. http://scaryideas.com/content/16768 http://scaryideas.com/t/16768.jpg Powerade : Deep-dive As FIFA World Cup fever takes hold, a new global integrated marketing campaign connecting Powerade to the action was unveiled today. The campaign, developed for The Coca-Cola Company by SapientNitro is novel not only in its content, but also in the technology is uses. The campaign will launch in 20 markets including Europe, Latin America and the United States. The new Powerade microsite � http://www.youtube.com/powerade - uses Digital Film, a realm where real life, animation, and the actions of the viewer all guide the course of the story. Using �deep-dive� technology, viewers can interact with the movie and find points where they can see inside the minds and bodies of each character in the story about a football match. Designated frames, called �mind screens,� have clickable areas that will provide a look inside the psyche of each player. As every person�s imagination is different, these mind screens look and feel incredibly diverse, and be shown in different film styles, some animated, some not. Deep-dive is a relatively new technique that has only been used a few times in adverting. This is the first time it is being used in a film with animation. In one deep dive, for example, when the user clicks a bead of sweat in the digital film, the 3-D science allow them to follow a bead of liquid through the body, demonstrating its purpose in terms of organ function, nutrient delivery, etc. When the sweat slowly drips off a player�s hand, vital nutrient loss is demonstrated and tips for Powerade nutrient replenishment will be provided. The video goes on to show how hydrating with Powerade can change you and your game, from a frustrated, aggressive player to a revitalized, recomposed force of passion on the field. 2010-04-05T18:41:45+02:00 Powerade advertising 30 http://scaryideas.com/content/16769/ http://scaryideas.com/content/16769. http://scaryideas.com/content/16769 http://scaryideas.com/t/16769.jpg Clorox Kingsford : Slo Mo Long DDB and Kingsford want to remind you that when you slow down and savor life�s moments, you notice the real beauty in them. To add a conceptual audio element, Rob Crow of Pinback slows down and re-interprets the Human League song �(Keep feeling) Fascination� to create an ethereal accompaniment to the slow-motion action. 2010-04-05T18:43:16+02:00 Clorox Kingsford advertising 30 http://scaryideas.com/content/16770/ http://scaryideas.com/content/16770. http://scaryideas.com/content/16770 http://scaryideas.com/t/16770.jpg Carling : Round Fredrik Bond returrns with his merry band of brothers for Carling. 2010-04-05T18:44:49+02:00 Carling advertising 30 http://scaryideas.com/content/16771/ http://scaryideas.com/content/16771. http://scaryideas.com/content/16771 http://scaryideas.com/t/16771.jpg Volkswagen : The Fun Theory award winner - The Speed Camera Lottery Idea: Rewarding Speed Limit Signs - Submitted by Kevin Richardson (USA) Can we get more people to obey the speed limit by making it fun to do? The idea here is capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would recieve cash prizes and be notified by post. Better still, the winning pot would come from the people who were caught speeding. 2010-04-05T18:46:07+02:00 Volkswagen advertising 30 http://scaryideas.com/content/16781/ http://scaryideas.com/content/16781. http://scaryideas.com/content/16781 http://scaryideas.com/t/16781.jpg Samsung : Samsung Digital Camcorder - Master of Business Card Throwing Here is a man who plays with the business card all the time. The whole thing was performed for the new Samsung Digital Camcorder H205 launch and it was also filmed by H205. It is like he is throwing a tiny ball or something sharp and the show is absolutely amazing!!! please check this out and enjoy the performance! :) Keywords: business, card, master, samsung, H205, H200, H203, H204, hmx-h205, digital, camcorder, throwing, throw, incredible, amazing, unbelievable, stunning, man, player URL: http://tinyurl.com/hmx-h200 2010-04-05T19:57:39+02:00 Samsung advertising 30 http://scaryideas.com/content/16782/ http://scaryideas.com/content/16782. http://scaryideas.com/content/16782 http://scaryideas.com/t/16782.jpg Liberty Mutual : The Part Where You Let Go helping hands are passing on 2010-04-05T19:58:43+02:00 Liberty Mutual advertising 30 http://scaryideas.com/content/16783/ http://scaryideas.com/content/16783. http://scaryideas.com/content/16783 http://scaryideas.com/t/16783.jpg Liberty Mutual : Half Acre 2010-04-05T19:59:58+02:00 Liberty Mutual advertising 30 http://scaryideas.com/content/16784/ http://scaryideas.com/content/16784. http://scaryideas.com/content/16784 http://scaryideas.com/t/16784.jpg Scion : Reinvent The Wheels 2010-04-05T20:01:25+02:00 Scion advertising 30 http://scaryideas.com/content/16785/ http://scaryideas.com/content/16785. http://scaryideas.com/content/16785 http://scaryideas.com/t/16785.jpg Strongbow : Honours Workers from towns and regions across Britain are celebrated and honoured from the sofa deliverymen of the M4 corridor to the pork pie fillers of Melton Mowbray. 2010-04-05T20:02:57+02:00 Strongbow advertising 30 http://scaryideas.com/content/16786/ http://scaryideas.com/content/16786. http://scaryideas.com/content/16786 http://scaryideas.com/t/16786.jpg 5 Alive : Dancing Dodo VCCP has launched a campaign starring a dancing dodo to re-launch Coca Cola's fruit juice drink, 5 Alive. FaceBook: www.facebook.com/5AliveDodo 2010-04-05T20:30:38+02:00 5 Alive advertising 30 http://scaryideas.com/content/16787/ http://scaryideas.com/content/16787. http://scaryideas.com/content/16787 http://scaryideas.com/t/16787.jpg Safer Vehicles : Family Car It's important to know how well your car might perform in a serious crash. This spot for The Office of Road Safety from Marketforce encourages buyers to seriously consider safety, by looking for the ANCAP rating tags when purchasing their next new car. 2010-04-05T20:32:02+02:00 Safer Vehicles advertising 30 http://scaryideas.com/content/16788/ http://scaryideas.com/content/16788. http://scaryideas.com/content/16788 http://scaryideas.com/t/16788.jpg Idle Free Calgary : Unacceptable Get Turned Off. For Good. Calgary is the corporate heart of Canada's fossil fuel industry. In the past few years, the city has enacted a number of initiatives to improve the city's environmental image. Unnecessary vehicle idling accounts for an enormous amount of wasted resources at significant cost to individuals as well as the city's air quality and overall carbon footprint. Cold-climate cities like Calgary face the additional challenge of altering driver habits and behaviour when temperatures can hover for weeks in the sub-zero range. Warmist or anti-Warmist arguments aside, the premise that needless vehicle idling in large metropolitan areas exacts a heavy toll on every citizen's overall quality of life set the stage for portraying the practice in the same light as other socially aberrant or unacceptable behaviours - like urinating in public. The benignly upbeat tone and manner of the "portrayal" of ordinary people obliviously relieving themselves in a variety of public venues is an intentional simile for the equally casual and benign manner in which people idle their vehicles as they go about their daily lives. The 'carefree' portrayal and whimsical 'Marie Antoinette' soundtrack stand in deliberate and marked contrast to the simple and disarmingly direct message conveyed by the voice and closing graphics. Like smoking, drinking and driving, spousal abuse and host of other 'no-longer-socially-acceptable' behaviours, needless vehicle idling is fast becoming worthy of the same social 'pariah' status. 2010-04-05T20:33:27+02:00 Idle Free Calgary advertising 30 http://scaryideas.com/content/16789/ http://scaryideas.com/content/16789. http://scaryideas.com/content/16789 http://scaryideas.com/t/16789.jpg Old Spice : Blocker This commercial clarifies exactly what it is that Odor Blocker Body Wash blocks. Directed by Tim & Eric from the Awesome Show. 2010-04-05T20:34:57+02:00 Old Spice advertising 30 http://scaryideas.com/content/16790/ http://scaryideas.com/content/16790. http://scaryideas.com/content/16790 http://scaryideas.com/t/16790.jpg Old Spice : Punch Punches stop people, Odor Blocker stops odor, and parachutes stop drag race cars. This commercial illustrates two of those three points. Directed by Tim & Eric from the Awesome Show. 2010-04-05T20:37:51+02:00 Old Spice advertising 30 http://scaryideas.com/content/16791/ http://scaryideas.com/content/16791. http://scaryideas.com/content/16791 http://scaryideas.com/t/16791.jpg Old Spice : Flex Welcome to the wildly powerful world of Odor Blocker Body Wash. I hope you're into explosions. Directed by Tim & Eric from the Awesome Show. 2010-04-05T20:38:52+02:00 Old Spice advertising 30 http://scaryideas.com/content/16792/ http://scaryideas.com/content/16792. http://scaryideas.com/content/16792 http://scaryideas.com/t/16792.jpg Tribeca Film Festival : Here Comes the Neighborhood It's literally a wrap! David Gray helps the Tribeca Film Festival say thank you to the filmgoers that help make it a success. 2010-04-05T20:40:16+02:00 Tribeca Film Festival advertising 30 http://scaryideas.com/content/16793/ http://scaryideas.com/content/16793. http://scaryideas.com/content/16793 http://scaryideas.com/t/16793.jpg Heineken : Champions League - Cinema 2010-04-05T20:43:47+02:00 Heineken advertising 30 http://scaryideas.com/content/16794/ http://scaryideas.com/content/16794. http://scaryideas.com/content/16794 http://scaryideas.com/t/16794.jpg Lexus : Lexus GX460 - Taking Luxury to a whole new place 2010-04-05T20:44:49+02:00 Lexus advertising 30 http://scaryideas.com/content/16797/ http://scaryideas.com/content/16797. http://scaryideas.com/content/16797 http://scaryideas.com/t/16797.jpg Yellow Pages : Oily 2010-04-05T20:57:46+02:00 Yellow Pages advertising 30 http://scaryideas.com/content/16798/ http://scaryideas.com/content/16798. http://scaryideas.com/content/16798 http://scaryideas.com/t/16798.jpg League Against Cancer : Wonderful Day 2010-04-05T20:58:48+02:00 League Against Cancer advertising 30 http://scaryideas.com/content/16800/ http://scaryideas.com/content/16800. http://scaryideas.com/content/16800 http://scaryideas.com/t/16800.jpg YMCA : Questions 2010-04-05T21:53:14+02:00 YMCA advertising 30 http://scaryideas.com/content/16805/ http://scaryideas.com/content/16805. http://scaryideas.com/content/16805 http://scaryideas.com/t/16805.jpg Zerofriends : T-Shirt Monster The funnest challenge was to make a simple T-Shirt interesting and story driven. Famed pop artist Alex Pardee has a unique cult following around his apparel...an entitled demographic that responds only to unconventional entertainment instead of direct advertising. We took the relatable story of not knowing what to wear on a date + a monster attack scene, akin to Pardee's creepy, over-colored work and came up with this! 2010-04-05T21:58:38+02:00 Zerofriends advertising 30 http://scaryideas.com/content/16806/ http://scaryideas.com/content/16806. http://scaryideas.com/content/16806 http://scaryideas.com/t/16806.jpg M&S : Spring 2010-04-05T22:00:08+02:00 M&S advertising 30 http://scaryideas.com/content/16808/ http://scaryideas.com/content/16808. http://scaryideas.com/content/16808 http://scaryideas.com/t/16808.jpg Greenpeace : UFOs 2010-04-05T22:02:21+02:00 Greenpeace advertising 30 http://scaryideas.com/content/16809/ http://scaryideas.com/content/16809. http://scaryideas.com/content/16809 http://scaryideas.com/t/16809.jpg Langbrett Berlin : Forest Langbrett is the German word for longboard, and Langbrett manufacture beautiful handcrafted longboard skateboards from sustainable wood from the forests that surround Berlin. 2010-04-05T22:03:44+02:00 Langbrett Berlin advertising 30 http://scaryideas.com/content/16810/ http://scaryideas.com/content/16810. http://scaryideas.com/content/16810 http://scaryideas.com/t/16810.jpg Neither whores nor submissives : Do you chat In this case, you can�t do anything for her. But if it is happening to your sister, your neighbour, or a friend, there is something you can do � www.niputesnisoumises.com� 01.53.46.63.00 Check out the site: http://www.doyouchat.com For the first time, the Feminist movement �Neither whores nor submissives� is making a stand against the violence done to women on the Internet. At a time when violence is becoming dangerously commonplace, and when online violence against women is becoming rife, �Neither whores nor submissives� is determined to use social networking sites as a platform for communication and awareness-raising, to educate people to fight against violence committed to women. As part of its educational campaign to promote respect between girls and boys, the association is launching a viral experiment aimed at 18-25 year olds. The concept which has been put forward free of charge by Publicis is simple and striking: accessible from sites which are very popular among young people, www.doyouchat.complays with the idea of random video chats (based on the model of chatroulette) � a form of entertainment which is fashionable among younger generations � without compromising its main purpose: to provide a unique experience. By logging on to the site, users are confronted with the reality of the violence done to a woman. After meeting a few average web surfers, a young woman says hello to the user. Then a boy suddenly hits her: her brother, her boyfriend, a neighbour? The user witnesses the scene, powerless, and then the message above appears. 2010-04-05T22:05:56+02:00 Neither whores nor submissives advertising 30 http://scaryideas.com/content/16811/ http://scaryideas.com/content/16811. http://scaryideas.com/content/16811 http://scaryideas.com/t/16811.jpg Citadel : Customer Service Anniversary 2010-04-05T22:08:05+02:00 Citadel advertising 30 http://scaryideas.com/content/16812/ http://scaryideas.com/content/16812. http://scaryideas.com/content/16812 http://scaryideas.com/t/16812.jpg Citadel : Holy Macaroni 2010-04-05T22:09:11+02:00 Citadel advertising 30 http://scaryideas.com/content/16813/ http://scaryideas.com/content/16813. http://scaryideas.com/content/16813 http://scaryideas.com/t/16813.jpg Citadel : General News Juice Box 2010-04-05T22:10:01+02:00 Citadel advertising 30 http://scaryideas.com/content/16814/ http://scaryideas.com/content/16814. http://scaryideas.com/content/16814 http://scaryideas.com/t/16814.jpg Citadel : High Rates Prize 2010-04-05T22:10:50+02:00 Citadel advertising 30 http://scaryideas.com/content/16817/ http://scaryideas.com/content/16817. http://scaryideas.com/content/16817 http://scaryideas.com/t/16817.jpg Frezza : Death by Breath 2010-04-05T22:25:44+02:00 Frezza advertising 30 http://scaryideas.com/content/16818/ http://scaryideas.com/content/16818. http://scaryideas.com/content/16818 http://scaryideas.com/t/16818.jpg Samsung : Samsung 3D LED TV - Wonder-full Dubbed "Wonder-full", the spot is the first of Samsung's 2010 "Dedicated to Wonder" campaign that features a family of three who, on a visit to an aquarium, conduct the improbable feat of slicing out a large cube of water, fish intact, lashing it to the roof of their car and driving it home, where the father sets the square on the living room entertainment center and compresses it into the new ultra slim Samsung 3D LED TV. As the family relaxes on the couch, Samsung 3D active glasses on, a stream of sea creatures pours from the screen and appears to hover over them in the living room, giving the sensation of 3D action even to viewers watching in 2D. 2010-04-07T10:04:41+02:00 Samsung advertising 30 http://scaryideas.com/content/16819/ http://scaryideas.com/content/16819. http://scaryideas.com/content/16819 http://scaryideas.com/t/16819.jpg Colorectal Cancer Association of Canada : Get your butt seen 2010-04-07T10:05:33+02:00 Colorectal Cancer Association of Canada advertising 30 http://scaryideas.com/content/16824/ http://scaryideas.com/content/16824. http://scaryideas.com/content/16824 http://scaryideas.com/t/16824.jpg RTA Dubai Metro : My City. My Metro Saatchi & Saatchi Dubai�s 45 second TV commercial for the Dubai Metro uses the analogy of the domino effect to illustrate the impact of the Metro on Dubai. Building the story and success of the Dubai Metro as a seamless continuing legacy of the progression and development of the cityscape of Dubai. 2010-04-07T10:19:54+02:00 RTA Dubai Metro advertising 30 http://scaryideas.com/content/16828/ http://scaryideas.com/content/16828. http://scaryideas.com/content/16828 http://scaryideas.com/t/16828.jpg Vahume Office Furniture : Office Secret Loves Let�s Celebrate Humanity in the Office. Office Secret Loves. Anything can happen in 8 hours 5 days a week. 2010-04-07T10:24:08+02:00 Vahume Office Furniture advertising 30 http://scaryideas.com/content/16829/ http://scaryideas.com/content/16829. http://scaryideas.com/content/16829 http://scaryideas.com/t/16829.jpg Vahume Office Furniture : Office Truths Let�s Celebrate Humanity in the Office. Office Truths. Anything can be forgiven al Christmas. 2010-04-07T10:24:57+02:00 Vahume Office Furniture advertising 30 http://scaryideas.com/content/16830/ http://scaryideas.com/content/16830. http://scaryideas.com/content/16830 http://scaryideas.com/t/16830.jpg Six Scents Parfums : Flashback Flashback is a film that was used in exhibitions, online and in the packaging. It is included in each of the 2000 limited edition fragrance box sets as a DVD. Flashback weaves together iconographic images sampled from films to create a kinetic video canvas - visualizing the spectrum of human emotion and recall using the principles of cognitive psychology. Perfumes are formulated from distinct notes, each of which represents a particular thought or feeling. They then combine to form a complex fragrance that can vary from individual to individual. Similar to the varying effects a perfume can have on any particular person, Flashback for Six Scents Parfums: Series Two explores the way an individual might remember thoughts and feelings associated with the experience of each fragrance. 2010-04-07T10:27:34+02:00 Six Scents Parfums advertising 30 http://scaryideas.com/content/16831/ http://scaryideas.com/content/16831. http://scaryideas.com/content/16831 http://scaryideas.com/t/16831.jpg Rune Entertainment, Coalition Entertainment & Warner Music : Hail the Villain website Creativity and technology collide in the latest web project out of interactive studio GRAND, as rock act Hail the Villain go online to promote their forthcoming release, Population: Declining. Set in the repressive Metal City, HailTheVillain.com is the first chapter in a story where everything is not as it seems. As the city�s residents go about their daily lives, Villains, imposters from the Dead Dimension, are roaming their streets undetected, feeding on the innocent as they plan for world domination. The website opens with family man and steel factory worker Drake Carter ending his affair with seductive co-worker Thea Landa, sparking a chain of events that leads to Drake's murder at the hands of his former lover and secret Villain as she moves to claim his soul for herself. Freezing time in that brutal and savage moment, the website allows users to navigate through the scene to unlock character back-stories, clues, downloads and to participate in the story by becoming Villains and sharing messages with the band. The concept for the website grew out of a series of sketches the band had created as a rough draft for a comic book inspired by the sounds of their new album, Population: Declining. Developing the site's narrative in conjunction with partnering company Rune, GRAND set out to design a website with a difference, building a range of engaging features to plug into and enhance a story crafted to showcase the band�s music. 2010-04-07T10:29:07+02:00 Rune Entertainment, Coalition Entertainment & Warner Music advertising 30 http://scaryideas.com/content/16832/ http://scaryideas.com/content/16832. http://scaryideas.com/content/16832 http://scaryideas.com/t/16832.jpg Lamborghini : Pacemaker 2010-04-07T10:30:13+02:00 Lamborghini advertising 30 http://scaryideas.com/content/16834/ http://scaryideas.com/content/16834. http://scaryideas.com/content/16834 http://scaryideas.com/t/16834.jpg Newport Beach Film Festival : Drama 2010-04-07T10:31:59+02:00 Newport Beach Film Festival advertising 30 http://scaryideas.com/content/16835/ http://scaryideas.com/content/16835. http://scaryideas.com/content/16835 http://scaryideas.com/t/16835.jpg Newport Beach Film Festival : Romance 2010-04-07T10:32:42+02:00 Newport Beach Film Festival advertising 30 http://scaryideas.com/content/16840/ http://scaryideas.com/content/16840. http://scaryideas.com/content/16840 http://scaryideas.com/t/16840.jpg Blush Lingerie : Black hole The mystery of black holes is finally revealed: travel with us through time and space to discover the secret of the biggest attraction of the universe! 2010-04-07T11:32:58+02:00 Blush Lingerie advertising 30 http://scaryideas.com/content/16844/ http://scaryideas.com/content/16844. http://scaryideas.com/content/16844 http://scaryideas.com/t/16844.jpg Nokia : Nokia N900 - Hackerbox The Wieden + Kennedy London created the "Hackerbox" for the Nokia N900 . The idea piggybacks on the traditional unboxing sessions on YouTube , or videos of new gadgets being opened and pioneered by users and specialised sites. The difference is that the box of the Nokia N900 could not be opened, at least not in the usual way. The mysterious black cube seemed to have no opening, but could be connected to the computer via the USB port. Once established, a terminal was opened on the computer asking for a passphrase and even giving tips. And what was that phrase? "Connecting People" , the brand slogan. 2010-04-07T11:49:47+02:00 Nokia advertising 30 http://scaryideas.com/content/16845/ http://scaryideas.com/content/16845. http://scaryideas.com/content/16845 http://scaryideas.com/t/16845.jpg Dangerous Liaisons : Sexiness for everyone. Everywhere 2010-04-07T11:53:16+02:00 Dangerous Liaisons advertising 30 http://scaryideas.com/content/16848/ http://scaryideas.com/content/16848. http://scaryideas.com/content/16848 http://scaryideas.com/t/16848.jpg Tribune Media Group : WGN Radio 720 - Organ zig Chicago TV spot for WGN 720 radio 2010-04-07T15:09:38+02:00 Tribune Media Group advertising 30 http://scaryideas.com/content/16849/ http://scaryideas.com/content/16849. http://scaryideas.com/content/16849 http://scaryideas.com/t/16849.jpg Dulux : Red Stairs Siri Bunford paints shades of fame for Dulux. 2010-04-07T15:22:37+02:00 Dulux advertising 30 http://scaryideas.com/content/16850/ http://scaryideas.com/content/16850. http://scaryideas.com/content/16850 http://scaryideas.com/t/16850.jpg Mini : Car Seat All manners and modes of being, with the Mini. 2010-04-07T15:23:54+02:00 Mini advertising 30 http://scaryideas.com/content/16851/ http://scaryideas.com/content/16851. http://scaryideas.com/content/16851 http://scaryideas.com/t/16851.jpg Mini : Man Boobs All manners and modes of being, with the Mini. 2010-04-07T15:24:35+02:00 Mini advertising 30 http://scaryideas.com/content/16852/ http://scaryideas.com/content/16852. http://scaryideas.com/content/16852 http://scaryideas.com/t/16852.jpg Mini : Moustache All manners and modes of being, with the Mini. 2010-04-07T15:25:10+02:00 Mini advertising 30 http://scaryideas.com/content/16855/ http://scaryideas.com/content/16855. http://scaryideas.com/content/16855 http://scaryideas.com/t/16855.jpg Nissan : Nissan Sentra SE-R - Drift There are just some things that you can't do with a real car without getting into a lot of trouble. So we built a 1/10 scale RC model of the Nissan Sentra SE-R and filmed it tearing through the city on its way home. 2010-04-07T22:57:43+02:00 Nissan advertising 30 http://scaryideas.com/content/16856/ http://scaryideas.com/content/16856. http://scaryideas.com/content/16856 http://scaryideas.com/t/16856.jpg Nicorette : Films 2010-04-07T22:58:41+02:00 Nicorette advertising 30 http://scaryideas.com/content/16857/ http://scaryideas.com/content/16857. http://scaryideas.com/content/16857 http://scaryideas.com/t/16857.jpg Mercedes-Benz : Mercedes-Benz SLS AMG - Michael Schumacher The creative goal was to develop an integrated launch campaign for the brand new Mercedes-Benz SLS AMG with the campaign idea �Is it still a car?� We needed to position the SLS AMG with its gullwing doors as a super sports car and a design icon and spark enormous fascination from a wide target group. 2010-04-08T10:22:53+02:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/16858/ http://scaryideas.com/content/16858. http://scaryideas.com/content/16858 http://scaryideas.com/t/16858.jpg Mercedes-Benz : Mercedes-Benz SLS AMG - Tunnel Experiment Film The creative goal was to develop an integrated launch campaign for the brand new Mercedes-Benz SLS AMG with the campaign idea �Is it still a car?� We needed to position the SLS AMG with its gullwing doors as a super sports car and a design icon and spark enormous fascination from a wide target group. 2010-04-08T10:24:00+02:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/16859/ http://scaryideas.com/content/16859. http://scaryideas.com/content/16859 http://scaryideas.com/t/16859.jpg Fiat : Auto Elastico A series of audiovisual installations to introduce consumers to the newly rebranded Fiat. 2010-04-08T10:25:00+02:00 Fiat advertising 30 http://scaryideas.com/content/16860/ http://scaryideas.com/content/16860. http://scaryideas.com/content/16860 http://scaryideas.com/t/16860.jpg Fiat : En Partes A series of audiovisual installations to introduce consumers to the newly rebranded Fiat. 2010-04-08T10:25:43+02:00 Fiat advertising 30 http://scaryideas.com/content/16861/ http://scaryideas.com/content/16861. http://scaryideas.com/content/16861 http://scaryideas.com/t/16861.jpg Fiat : Logo Geometrico A series of audiovisual installations to introduce consumers to the newly rebranded Fiat. 2010-04-08T10:26:44+02:00 Fiat advertising 30 http://scaryideas.com/content/16862/ http://scaryideas.com/content/16862. http://scaryideas.com/content/16862 http://scaryideas.com/t/16862.jpg Fiat : Mundo Ciudad A series of audiovisual installations to introduce consumers to the newly rebranded Fiat. 2010-04-08T10:27:18+02:00 Fiat advertising 30 http://scaryideas.com/content/16863/ http://scaryideas.com/content/16863. http://scaryideas.com/content/16863 http://scaryideas.com/t/16863.jpg Fiat : Mundo Outdoor A series of audiovisual installations to introduce consumers to the newly rebranded Fiat. 2010-04-08T10:28:03+02:00 Fiat advertising 30 http://scaryideas.com/content/16864/ http://scaryideas.com/content/16864. http://scaryideas.com/content/16864 http://scaryideas.com/t/16864.jpg Fiat : Tubos A series of audiovisual installations to introduce consumers to the newly rebranded Fiat. 2010-04-08T10:28:29+02:00 Fiat advertising 30 http://scaryideas.com/content/16878/ http://scaryideas.com/content/16878. http://scaryideas.com/content/16878 http://scaryideas.com/t/16878.jpg HSBC : Barber (Director's Cut) For every journey, there's always a coming home. 2010-04-08T15:26:34+02:00 HSBC advertising 30 http://scaryideas.com/content/16879/ http://scaryideas.com/content/16879. http://scaryideas.com/content/16879 http://scaryideas.com/t/16879.jpg Volkswagen : VW Tiguan - Wheels 2010-04-08T15:29:34+02:00 Volkswagen advertising 30 http://scaryideas.com/content/16880/ http://scaryideas.com/content/16880. http://scaryideas.com/content/16880 http://scaryideas.com/t/16880.jpg Old Spice : Zoom 2010-04-08T15:30:46+02:00 Old Spice advertising 30 http://scaryideas.com/content/16881/ http://scaryideas.com/content/16881. http://scaryideas.com/content/16881 http://scaryideas.com/t/16881.jpg Old Spice : Sun 2010-04-08T15:31:44+02:00 Old Spice advertising 30 http://scaryideas.com/content/16885/ http://scaryideas.com/content/16885. http://scaryideas.com/content/16885 http://scaryideas.com/t/16885.jpg Apple : Commute 2010-04-09T12:05:54+02:00 Apple advertising 30 http://scaryideas.com/content/16886/ http://scaryideas.com/content/16886. http://scaryideas.com/content/16886 http://scaryideas.com/t/16886.jpg Apple : Concert 2010-04-09T12:06:34+02:00 Apple advertising 30 http://scaryideas.com/content/16887/ http://scaryideas.com/content/16887. http://scaryideas.com/content/16887 http://scaryideas.com/t/16887.jpg Apple : Shopper 2010-04-09T12:07:10+02:00 Apple advertising 30 http://scaryideas.com/content/16888/ http://scaryideas.com/content/16888. http://scaryideas.com/content/16888 http://scaryideas.com/t/16888.jpg Air Wick : Air Wick Aqua Mist - Secret Waterfall 2010-04-09T12:09:10+02:00 Air Wick advertising 30 http://scaryideas.com/content/16890/ http://scaryideas.com/content/16890. http://scaryideas.com/content/16890 http://scaryideas.com/t/16890.jpg Amped 11 Marketing : Amped 11 2010-04-09T12:12:12+02:00 Amped 11 Marketing advertising 30 http://scaryideas.com/content/16892/ http://scaryideas.com/content/16892. http://scaryideas.com/content/16892 http://scaryideas.com/t/16892.jpg Coast Capital Savings : No fees=no stress A new online banner created by Rethink Communications for Coast Capital Savings� Free Chequing Account equates the stress of high banking fees with hair loss. The fun, interactive big box is made up of 36 different shots and is a spin-off of Coast�s well-known �Hair� TV spot. Use the scrubber to reduce the man�s fees and grow his thick, luxurious mane. 2010-04-09T12:22:56+02:00 Coast Capital Savings advertising 30 http://scaryideas.com/content/16899/ http://scaryideas.com/content/16899. http://scaryideas.com/content/16899 http://scaryideas.com/t/16899.jpg Mastercard : Places Everyone 2010-04-09T17:33:42+02:00 Mastercard advertising 30 http://scaryideas.com/content/16900/ http://scaryideas.com/content/16900. http://scaryideas.com/content/16900 http://scaryideas.com/t/16900.jpg A Non Smoking Generation : U-Models 2010-04-09T17:36:51+02:00 A Non Smoking Generation advertising 30 http://scaryideas.com/content/16901/ http://scaryideas.com/content/16901. http://scaryideas.com/content/16901 http://scaryideas.com/t/16901.jpg Mennen Speed Stick Cool Night : Roller skating 2010-04-09T17:38:23+02:00 Mennen Speed Stick Cool Night advertising 30 http://scaryideas.com/content/16903/ http://scaryideas.com/content/16903. http://scaryideas.com/content/16903 http://scaryideas.com/t/16903.jpg FairPoint Communications : Love Your Bundle Launch Campaign Website: http://loveyourbundle.com 2010-04-10T16:47:41+02:00 FairPoint Communications advertising 30 http://scaryideas.com/content/16904/ http://scaryideas.com/content/16904. http://scaryideas.com/content/16904 http://scaryideas.com/t/16904.jpg FairPoint Communications : Love Your Bundle Hairball Campaign Website: http://loveyourbundle.com 2010-04-10T16:48:26+02:00 FairPoint Communications advertising 30 http://scaryideas.com/content/16905/ http://scaryideas.com/content/16905. http://scaryideas.com/content/16905 http://scaryideas.com/t/16905.jpg FairPoint Communications : Love Your Bundle Bowling Campaign Website: http://loveyourbundle.com 2010-04-10T16:49:53+02:00 FairPoint Communications advertising 30 http://scaryideas.com/content/16906/ http://scaryideas.com/content/16906. http://scaryideas.com/content/16906 http://scaryideas.com/t/16906.jpg Cup-a-soup : Soup Cart 2010-04-10T16:51:12+02:00 Cup-a-soup advertising 30 http://scaryideas.com/content/16907/ http://scaryideas.com/content/16907. http://scaryideas.com/content/16907 http://scaryideas.com/t/16907.jpg Collectif de lutte contre les violences faites aux femmes : Domestic violence 2010-04-10T16:52:40+02:00 Collectif de lutte contre les violences faites aux femmes advertising 30 http://scaryideas.com/content/16919/ http://scaryideas.com/content/16919. http://scaryideas.com/content/16919 http://scaryideas.com/t/16919.jpg Ikea : My Baby Kitchen 2010-04-12T10:14:38+02:00 Ikea advertising 30 http://scaryideas.com/content/16928/ http://scaryideas.com/content/16928. http://scaryideas.com/content/16928 http://scaryideas.com/t/16928.jpg Arena swimwear : Baywatch 2010-04-12T10:22:13+02:00 Arena swimwear advertising 30 http://scaryideas.com/content/17005/ http://scaryideas.com/content/17005. http://scaryideas.com/content/17005 http://scaryideas.com/t/17005.jpg Public Service Credit Union : Money Shot 2010-04-15T17:14:14+02:00 Public Service Credit Union advertising 30 http://scaryideas.com/content/16981/ http://scaryideas.com/content/16981. http://scaryideas.com/content/16981 http://scaryideas.com/t/16981.jpg Vodafone : Rock Star Rock Star, directed by Pep Bosch for the SCPF agency, tells the story of a rock star that suddenly decides to make a radical change in his life. 2010-04-14T22:42:48+02:00 Vodafone advertising 30 http://scaryideas.com/content/16935/ http://scaryideas.com/content/16935. http://scaryideas.com/content/16935 http://scaryideas.com/t/16935.jpg Frolic : Bed CLM BBDO is launching a new TV campaign for Frolic.Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs can�t resist the temptation of eating Frolic croquettes!For the new campaign, CLM�s aim was to win market share by making the target younger. The agency thought up an offbeat approach that breaks away from Petfood market codes. Designed by Lucie Valloton (AD) and Julien Perrard (CR), the campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious.Why are they in a couple with those dogs? For their croquettes, of course... The campaign starts in print on Direct Lille on March 26th and will follow on TV from April 12th on France T�l�vision channels. The 3 visuals were shot by Clive Stewart and the commercials directed by J�r�me Langlade and produced by Quad. 2010-04-13T10:16:20+02:00 Frolic advertising 30 http://scaryideas.com/content/16936/ http://scaryideas.com/content/16936. http://scaryideas.com/content/16936 http://scaryideas.com/t/16936.jpg Frolic : Swimming pool CLM BBDO is launching a new TV campaign for Frolic.Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs can�t resist the temptation of eating Frolic croquettes!For the new campaign, CLM�s aim was to win market share by making the target younger. The agency thought up an offbeat approach that breaks away from Petfood market codes. Designed by Lucie Valloton (AD) and Julien Perrard (CR), the campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious.Why are they in a couple with those dogs? For their croquettes, of course... The campaign starts in print on Direct Lille on March 26th and will follow on TV from April 12th on France T�l�vision channels. The 3 visuals were shot by Clive Stewart and the commercials directed by J�r�me Langlade and produced by Quad. 2010-04-13T10:17:16+02:00 Frolic advertising 30 http://scaryideas.com/content/16937/ http://scaryideas.com/content/16937. http://scaryideas.com/content/16937 http://scaryideas.com/t/16937.jpg Dr Pepper : Assembly 2010-04-13T10:18:22+02:00 Dr Pepper advertising 30 http://scaryideas.com/content/16942/ http://scaryideas.com/content/16942. http://scaryideas.com/content/16942 http://scaryideas.com/t/16942.jpg Sony : Sony Vaio - The Ultimate Product Launch 2010-04-13T13:27:01+02:00 Sony advertising 30 http://scaryideas.com/content/16949/ http://scaryideas.com/content/16949. http://scaryideas.com/content/16949 http://scaryideas.com/t/16949.jpg Comte cheese : Legend 2010-04-13T23:44:11+02:00 Comte cheese advertising 30 http://scaryideas.com/content/16950/ http://scaryideas.com/content/16950. http://scaryideas.com/content/16950 http://scaryideas.com/t/16950.jpg Warburtons : Burnt Toast 2010-04-13T20:17:01+02:00 Warburtons advertising 30 http://scaryideas.com/content/16951/ http://scaryideas.com/content/16951. http://scaryideas.com/content/16951 http://scaryideas.com/t/16951.jpg U.S. Census Bureau : Schools - In a whimsical, branding initiative, yU+Co, the design and visual effects studio led by Creative Director Garson Yu, unveiled a multifaceted campaign targeting�well, every person in America. Working under the direction of agency DraftFCB New York, the 2010 Census campaign encompasses TV, print, outdoor and online -- a media blitz that includes the work of 14 partner agencies produced in 28 different languages. ''It was an enormous project -- absolutely the biggest I�ve ever worked on,'' Gary Resch, Senior VP, Executive Creative Director at DraftFCB, says. ''We�re essentially speaking to every person in America and its territories, and all ethnicities. We had to make sure the messaging was consistent, but also recognize that what�s right for one group might not be right for another.'' Yu adds, ''There was a very specific message that the U.S Census Bureau needed to communicate: encourage people to fill in the form and mail it back. The solution was a very direct message and execution that even a four-year-old child could understand.'' Through five :15 TV spots, the census form comes to life. In what look like paper cutouts, elements of the form get up and move across the blue and white landscape of the mailer. ''The shape of the Census form envelope is like an arrow,'' Yu explains, ''The shape of a roof -- on a hospital, a school or a house -- is also like an arrow. These components give you something that�s very clever, intelligent and smart. It doesn�t look like a generic motion graphics spot because we used the actual form to give vitality to the graphic instead of relying on a computer graphic. We created the animation using stop motion � it looks like paper. It�s borne out of the story and the content.'' The arrow, used throughout the multi-media campaign, becomes a device as elegant and clear as international signage leading the viewer through the specific stories of the spots. Boxes, dots, punctuation marks and letters on the form become whatever the message dictates. In one spot, ''Ten Years,'' the form springs to life as a blue border becomes the arrow showing viewers precisely where to go on the document. The number �10� becomes a clock counting off ten minutes and boxes become buildings that jump up on the landscape. The voiceover narrates the journey with: ''When you take ten minutes to answer ten questions, your local community gets what it needs for the next ten years.'' Another spot, entitled ''Schools,'' the x�s used to fill in the form become adorable x-figure schoolchildren with their own personalities, jumping into a schoolhouse made with the arrow that leads viewers through the story. One x is a disappointed child until the schoolhouse expands to allow more children inside. In yet another spot, ''Roads,'' the x�s are cars traveling down streets as the arrow splits and morphs itself into a m�lange of highways. The x-cars find themselves in a tangle of traffic. The VO asks, ''If we don�t know how many people there are, how do we know how many roads we need?'' The spot resolves with x�s chugging down the roads at a comfortable clip. Each spot is a visually striking, compelling tale with a beginning, middle and an end -- all in 15 seconds. ''How do you take a government form and turn it into something engaging?'' asked Resch. ''That�s what Garson and the yU+co team did, using the actual form itself.'' Yu says, ''Our challenge was to make it fun to fill in the form, which in the past has been seen as a turn-off. Now, the form becomes something appealing.'' Keeping the arrow as a unifying theme, yU+Co�s mnemonic branding devices come in two phases -- one calibrated to launch 2010Census, and one to unveil in the middle of the campaign. In developing the first one, Yu and his team went to the source: the envelope one uses to mail back the form. In crystal clear blue and white, the animated visual is simple and direct. While the partner agencies� commercials are varied, layered and relevant to the cultures they speak to, the yU+co end tag element ties them together. Phase two of the mnemonic development is a companion end tag. At this point Census workers will go door-to-door to collect information from households who haven�t mailed in their form. This tag begins with the shape of the arrow and then animates into a house with a door, which opens, accompanied by the line ''Open Your Door To Our Future.'' And, again, the end tag has to work across all languages, boundaries and cultures. Coordinating the work from the partner agencies was complex. ''It was quite a maneuver to mobilize that amount of people,'' Kelly Fagan, DraftFCB executive producer, says. ''The way Garson has set up the company, everyone has to perform on an extremely high level. First there was the work itself -- it had to communicate not only in TV but it had to work in outdoor, print and online, as well. But then there was the additional challenge of having to accommodate the many different languages and cultures. At the same time, executing the production had to be considered every step of the way. It all had to work cohesively.'' Carol Wong, yU+Co executive producer, says, ''One of the many challenges in designing a graphic sequence that would accommodate any of the 28 different languages is that most of the translations required longer text to communicate the same message. We had to also consider languages, which read from right to left or used characters instead of letters. From a production point of view, it had to be very user-friendly so that all of the teams could incorporate our graphics easily within their spots. Whether that involved slight variations on transparency, text size, length or speed of animation, we worked closely with each agency to provide a unique graphic for each individual need, while still maintaining the integrity of the core brand imaging and message.'' According to DraftFCB EVP and Team Census lead Jeff Tarakajian, there were three communications goals: increase mail response; reduce differential undercount; and support enumeration. ''We weren�t sure what to expect in the beginning,� Wong adds. ''It�s a lot of creative chefs to work with. But all in all, it turned out to be a fantastic experience. Each team was very collaborative, working together to brand one strong message that would work for each of the different ethnic communities.'' ''In advertising, you don�t have the opportunity often to work on something that has that intense a positive impact, without the consumer having to buy something,'' Fagan says. ''We were fortunate to be a part of this project. It�s our way of giving back to the community,'' Yu adds. 2010-04-13T23:28:04+02:00 U.S. Census Bureau advertising 30 http://scaryideas.com/content/16952/ http://scaryideas.com/content/16952. http://scaryideas.com/content/16952 http://scaryideas.com/t/16952.jpg U.S. Census Bureau : Hospitals - In a whimsical, branding initiative, yU+Co, the design and visual effects studio led by Creative Director Garson Yu, unveiled a multifaceted campaign targeting�well, every person in America. Working under the direction of agency DraftFCB New York, the 2010 Census campaign encompasses TV, print, outdoor and online -- a media blitz that includes the work of 14 partner agencies produced in 28 different languages. ''It was an enormous project -- absolutely the biggest I�ve ever worked on,'' Gary Resch, Senior VP, Executive Creative Director at DraftFCB, says. ''We�re essentially speaking to every person in America and its territories, and all ethnicities. We had to make sure the messaging was consistent, but also recognize that what�s right for one group might not be right for another.'' Yu adds, ''There was a very specific message that the U.S Census Bureau needed to communicate: encourage people to fill in the form and mail it back. The solution was a very direct message and execution that even a four-year-old child could understand.'' Through five :15 TV spots, the census form comes to life. In what look like paper cutouts, elements of the form get up and move across the blue and white landscape of the mailer. ''The shape of the Census form envelope is like an arrow,'' Yu explains, ''The shape of a roof -- on a hospital, a school or a house -- is also like an arrow. These components give you something that�s very clever, intelligent and smart. It doesn�t look like a generic motion graphics spot because we used the actual form to give vitality to the graphic instead of relying on a computer graphic. We created the animation using stop motion � it looks like paper. It�s borne out of the story and the content.'' The arrow, used throughout the multi-media campaign, becomes a device as elegant and clear as international signage leading the viewer through the specific stories of the spots. Boxes, dots, punctuation marks and letters on the form become whatever the message dictates. In one spot, ''Ten Years,'' the form springs to life as a blue border becomes the arrow showing viewers precisely where to go on the document. The number �10� becomes a clock counting off ten minutes and boxes become buildings that jump up on the landscape. The voiceover narrates the journey with: ''When you take ten minutes to answer ten questions, your local community gets what it needs for the next ten years.'' Another spot, entitled ''Schools,'' the x�s used to fill in the form become adorable x-figure schoolchildren with their own personalities, jumping into a schoolhouse made with the arrow that leads viewers through the story. One x is a disappointed child until the schoolhouse expands to allow more children inside. In yet another spot, ''Roads,'' the x�s are cars traveling down streets as the arrow splits and morphs itself into a m�lange of highways. The x-cars find themselves in a tangle of traffic. The VO asks, ''If we don�t know how many people there are, how do we know how many roads we need?'' The spot resolves with x�s chugging down the roads at a comfortable clip. Each spot is a visually striking, compelling tale with a beginning, middle and an end -- all in 15 seconds. ''How do you take a government form and turn it into something engaging?'' asked Resch. ''That�s what Garson and the yU+co team did, using the actual form itself.'' Yu says, ''Our challenge was to make it fun to fill in the form, which in the past has been seen as a turn-off. Now, the form becomes something appealing.'' Keeping the arrow as a unifying theme, yU+Co�s mnemonic branding devices come in two phases -- one calibrated to launch 2010Census, and one to unveil in the middle of the campaign. In developing the first one, Yu and his team went to the source: the envelope one uses to mail back the form. In crystal clear blue and white, the animated visual is simple and direct. While the partner agencies� commercials are varied, layered and relevant to the cultures they speak to, the yU+co end tag element ties them together. Phase two of the mnemonic development is a companion end tag. At this point Census workers will go door-to-door to collect information from households who haven�t mailed in their form. This tag begins with the shape of the arrow and then animates into a house with a door, which opens, accompanied by the line ''Open Your Door To Our Future.'' And, again, the end tag has to work across all languages, boundaries and cultures. Coordinating the work from the partner agencies was complex. ''It was quite a maneuver to mobilize that amount of people,'' Kelly Fagan, DraftFCB executive producer, says. ''The way Garson has set up the company, everyone has to perform on an extremely high level. First there was the work itself -- it had to communicate not only in TV but it had to work in outdoor, print and online, as well. But then there was the additional challenge of having to accommodate the many different languages and cultures. At the same time, executing the production had to be considered every step of the way. It all had to work cohesively.'' Carol Wong, yU+Co executive producer, says, ''One of the many challenges in designing a graphic sequence that would accommodate any of the 28 different languages is that most of the translations required longer text to communicate the same message. We had to also consider languages, which read from right to left or used characters instead of letters. From a production point of view, it had to be very user-friendly so that all of the teams could incorporate our graphics easily within their spots. Whether that involved slight variations on transparency, text size, length or speed of animation, we worked closely with each agency to provide a unique graphic for each individual need, while still maintaining the integrity of the core brand imaging and message.'' According to DraftFCB EVP and Team Census lead Jeff Tarakajian, there were three communications goals: increase mail response; reduce differential undercount; and support enumeration. ''We weren�t sure what to expect in the beginning,� Wong adds. ''It�s a lot of creative chefs to work with. But all in all, it turned out to be a fantastic experience. Each team was very collaborative, working together to brand one strong message that would work for each of the different ethnic communities.'' ''In advertising, you don�t have the opportunity often to work on something that has that intense a positive impact, without the consumer having to buy something,'' Fagan says. ''We were fortunate to be a part of this project. It�s our way of giving back to the community,'' Yu adds. 2010-04-13T23:30:16+02:00 U.S. Census Bureau advertising 30 http://scaryideas.com/content/16953/ http://scaryideas.com/content/16953. http://scaryideas.com/content/16953 http://scaryideas.com/t/16953.jpg U.S. Census Bureau : Roads - In a whimsical, branding initiative, yU+Co, the design and visual effects studio led by Creative Director Garson Yu, unveiled a multifaceted campaign targeting�well, every person in America. Working under the direction of agency DraftFCB New York, the 2010 Census campaign encompasses TV, print, outdoor and online -- a media blitz that includes the work of 14 partner agencies produced in 28 different languages. ''It was an enormous project -- absolutely the biggest I�ve ever worked on,'' Gary Resch, Senior VP, Executive Creative Director at DraftFCB, says. ''We�re essentially speaking to every person in America and its territories, and all ethnicities. We had to make sure the messaging was consistent, but also recognize that what�s right for one group might not be right for another.'' Yu adds, ''There was a very specific message that the U.S Census Bureau needed to communicate: encourage people to fill in the form and mail it back. The solution was a very direct message and execution that even a four-year-old child could understand.'' Through five :15 TV spots, the census form comes to life. In what look like paper cutouts, elements of the form get up and move across the blue and white landscape of the mailer. ''The shape of the Census form envelope is like an arrow,'' Yu explains, ''The shape of a roof -- on a hospital, a school or a house -- is also like an arrow. These components give you something that�s very clever, intelligent and smart. It doesn�t look like a generic motion graphics spot because we used the actual form to give vitality to the graphic instead of relying on a computer graphic. We created the animation using stop motion � it looks like paper. It�s borne out of the story and the content.'' The arrow, used throughout the multi-media campaign, becomes a device as elegant and clear as international signage leading the viewer through the specific stories of the spots. Boxes, dots, punctuation marks and letters on the form become whatever the message dictates. In one spot, ''Ten Years,'' the form springs to life as a blue border becomes the arrow showing viewers precisely where to go on the document. The number �10� becomes a clock counting off ten minutes and boxes become buildings that jump up on the landscape. The voiceover narrates the journey with: ''When you take ten minutes to answer ten questions, your local community gets what it needs for the next ten years.'' Another spot, entitled ''Schools,'' the x�s used to fill in the form become adorable x-figure schoolchildren with their own personalities, jumping into a schoolhouse made with the arrow that leads viewers through the story. One x is a disappointed child until the schoolhouse expands to allow more children inside. In yet another spot, ''Roads,'' the x�s are cars traveling down streets as the arrow splits and morphs itself into a m�lange of highways. The x-cars find themselves in a tangle of traffic. The VO asks, ''If we don�t know how many people there are, how do we know how many roads we need?'' The spot resolves with x�s chugging down the roads at a comfortable clip. Each spot is a visually striking, compelling tale with a beginning, middle and an end -- all in 15 seconds. ''How do you take a government form and turn it into something engaging?'' asked Resch. ''That�s what Garson and the yU+co team did, using the actual form itself.'' Yu says, ''Our challenge was to make it fun to fill in the form, which in the past has been seen as a turn-off. Now, the form becomes something appealing.'' Keeping the arrow as a unifying theme, yU+Co�s mnemonic branding devices come in two phases -- one calibrated to launch 2010Census, and one to unveil in the middle of the campaign. In developing the first one, Yu and his team went to the source: the envelope one uses to mail back the form. In crystal clear blue and white, the animated visual is simple and direct. While the partner agencies� commercials are varied, layered and relevant to the cultures they speak to, the yU+co end tag element ties them together. Phase two of the mnemonic development is a companion end tag. At this point Census workers will go door-to-door to collect information from households who haven�t mailed in their form. This tag begins with the shape of the arrow and then animates into a house with a door, which opens, accompanied by the line ''Open Your Door To Our Future.'' And, again, the end tag has to work across all languages, boundaries and cultures. Coordinating the work from the partner agencies was complex. ''It was quite a maneuver to mobilize that amount of people,'' Kelly Fagan, DraftFCB executive producer, says. ''The way Garson has set up the company, everyone has to perform on an extremely high level. First there was the work itself -- it had to communicate not only in TV but it had to work in outdoor, print and online, as well. But then there was the additional challenge of having to accommodate the many different languages and cultures. At the same time, executing the production had to be considered every step of the way. It all had to work cohesively.'' Carol Wong, yU+Co executive producer, says, ''One of the many challenges in designing a graphic sequence that would accommodate any of the 28 different languages is that most of the translations required longer text to communicate the same message. We had to also consider languages, which read from right to left or used characters instead of letters. From a production point of view, it had to be very user-friendly so that all of the teams could incorporate our graphics easily within their spots. Whether that involved slight variations on transparency, text size, length or speed of animation, we worked closely with each agency to provide a unique graphic for each individual need, while still maintaining the integrity of the core brand imaging and message.'' According to DraftFCB EVP and Team Census lead Jeff Tarakajian, there were three communications goals: increase mail response; reduce differential undercount; and support enumeration. ''We weren�t sure what to expect in the beginning,� Wong adds. ''It�s a lot of creative chefs to work with. But all in all, it turned out to be a fantastic experience. Each team was very collaborative, working together to brand one strong message that would work for each of the different ethnic communities.'' ''In advertising, you don�t have the opportunity often to work on something that has that intense a positive impact, without the consumer having to buy something,'' Fagan says. ''We were fortunate to be a part of this project. It�s our way of giving back to the community,'' Yu adds. 2010-04-13T23:32:13+02:00 U.S. Census Bureau advertising 30 http://scaryideas.com/content/16954/ http://scaryideas.com/content/16954. http://scaryideas.com/content/16954 http://scaryideas.com/t/16954.jpg U.S. Census Bureau : 10 Years - In a whimsical, branding initiative, yU+Co, the design and visual effects studio led by Creative Director Garson Yu, unveiled a multifaceted campaign targeting�well, every person in America. Working under the direction of agency DraftFCB New York, the 2010 Census campaign encompasses TV, print, outdoor and online -- a media blitz that includes the work of 14 partner agencies produced in 28 different languages. ''It was an enormous project -- absolutely the biggest I�ve ever worked on,'' Gary Resch, Senior VP, Executive Creative Director at DraftFCB, says. ''We�re essentially speaking to every person in America and its territories, and all ethnicities. We had to make sure the messaging was consistent, but also recognize that what�s right for one group might not be right for another.'' Yu adds, ''There was a very specific message that the U.S Census Bureau needed to communicate: encourage people to fill in the form and mail it back. The solution was a very direct message and execution that even a four-year-old child could understand.'' Through five :15 TV spots, the census form comes to life. In what look like paper cutouts, elements of the form get up and move across the blue and white landscape of the mailer. ''The shape of the Census form envelope is like an arrow,'' Yu explains, ''The shape of a roof -- on a hospital, a school or a house -- is also like an arrow. These components give you something that�s very clever, intelligent and smart. It doesn�t look like a generic motion graphics spot because we used the actual form to give vitality to the graphic instead of relying on a computer graphic. We created the animation using stop motion � it looks like paper. It�s borne out of the story and the content.'' The arrow, used throughout the multi-media campaign, becomes a device as elegant and clear as international signage leading the viewer through the specific stories of the spots. Boxes, dots, punctuation marks and letters on the form become whatever the message dictates. In one spot, ''Ten Years,'' the form springs to life as a blue border becomes the arrow showing viewers precisely where to go on the document. The number �10� becomes a clock counting off ten minutes and boxes become buildings that jump up on the landscape. The voiceover narrates the journey with: ''When you take ten minutes to answer ten questions, your local community gets what it needs for the next ten years.'' Another spot, entitled ''Schools,'' the x�s used to fill in the form become adorable x-figure schoolchildren with their own personalities, jumping into a schoolhouse made with the arrow that leads viewers through the story. One x is a disappointed child until the schoolhouse expands to allow more children inside. In yet another spot, ''Roads,'' the x�s are cars traveling down streets as the arrow splits and morphs itself into a m�lange of highways. The x-cars find themselves in a tangle of traffic. The VO asks, ''If we don�t know how many people there are, how do we know how many roads we need?'' The spot resolves with x�s chugging down the roads at a comfortable clip. Each spot is a visually striking, compelling tale with a beginning, middle and an end -- all in 15 seconds. ''How do you take a government form and turn it into something engaging?'' asked Resch. ''That�s what Garson and the yU+co team did, using the actual form itself.'' Yu says, ''Our challenge was to make it fun to fill in the form, which in the past has been seen as a turn-off. Now, the form becomes something appealing.'' Keeping the arrow as a unifying theme, yU+Co�s mnemonic branding devices come in two phases -- one calibrated to launch 2010Census, and one to unveil in the middle of the campaign. In developing the first one, Yu and his team went to the source: the envelope one uses to mail back the form. In crystal clear blue and white, the animated visual is simple and direct. While the partner agencies� commercials are varied, layered and relevant to the cultures they speak to, the yU+co end tag element ties them together. Phase two of the mnemonic development is a companion end tag. At this point Census workers will go door-to-door to collect information from households who haven�t mailed in their form. This tag begins with the shape of the arrow and then animates into a house with a door, which opens, accompanied by the line ''Open Your Door To Our Future.'' And, again, the end tag has to work across all languages, boundaries and cultures. Coordinating the work from the partner agencies was complex. ''It was quite a maneuver to mobilize that amount of people,'' Kelly Fagan, DraftFCB executive producer, says. ''The way Garson has set up the company, everyone has to perform on an extremely high level. First there was the work itself -- it had to communicate not only in TV but it had to work in outdoor, print and online, as well. But then there was the additional challenge of having to accommodate the many different languages and cultures. At the same time, executing the production had to be considered every step of the way. It all had to work cohesively.'' Carol Wong, yU+Co executive producer, says, ''One of the many challenges in designing a graphic sequence that would accommodate any of the 28 different languages is that most of the translations required longer text to communicate the same message. We had to also consider languages, which read from right to left or used characters instead of letters. From a production point of view, it had to be very user-friendly so that all of the teams could incorporate our graphics easily within their spots. Whether that involved slight variations on transparency, text size, length or speed of animation, we worked closely with each agency to provide a unique graphic for each individual need, while still maintaining the integrity of the core brand imaging and message.'' According to DraftFCB EVP and Team Census lead Jeff Tarakajian, there were three communications goals: increase mail response; reduce differential undercount; and support enumeration. ''We weren�t sure what to expect in the beginning,� Wong adds. ''It�s a lot of creative chefs to work with. But all in all, it turned out to be a fantastic experience. Each team was very collaborative, working together to brand one strong message that would work for each of the different ethnic communities.'' ''In advertising, you don�t have the opportunity often to work on something that has that intense a positive impact, without the consumer having to buy something,'' Fagan says. ''We were fortunate to be a part of this project. It�s our way of giving back to the community,'' Yu adds. 2010-04-13T23:34:30+02:00 U.S. Census Bureau advertising 30 http://scaryideas.com/content/16955/ http://scaryideas.com/content/16955. http://scaryideas.com/content/16955 http://scaryideas.com/t/16955.jpg Cox Communications : Wrong Size 2010-04-14T10:19:31+02:00 Cox Communications advertising 30 http://scaryideas.com/content/16966/ http://scaryideas.com/content/16966. http://scaryideas.com/content/16966 http://scaryideas.com/t/16966.jpg Bar Aurora & Boteco Ferraz Drunk Driving Campaign : The $73,000 bar tab 2010-04-14T10:31:13+02:00 Bar Aurora & Boteco Ferraz Drunk Driving Campaign advertising 30 http://scaryideas.com/content/16967/ http://scaryideas.com/content/16967. http://scaryideas.com/content/16967 http://scaryideas.com/t/16967.jpg Virginia Tobacco Settlement Foundation : Forest 2010-04-14T10:32:08+02:00 Virginia Tobacco Settlement Foundation advertising 30 http://scaryideas.com/content/16968/ http://scaryideas.com/content/16968. http://scaryideas.com/content/16968 http://scaryideas.com/t/16968.jpg Virginia Tobacco Settlement Foundation : Puppy 2010-04-14T10:32:53+02:00 Virginia Tobacco Settlement Foundation advertising 30 http://scaryideas.com/content/16969/ http://scaryideas.com/content/16969. http://scaryideas.com/content/16969 http://scaryideas.com/t/16969.jpg Virginia Tobacco Settlement Foundation : Texting 2010-04-14T10:33:38+02:00 Virginia Tobacco Settlement Foundation advertising 30 http://scaryideas.com/content/16970/ http://scaryideas.com/content/16970. http://scaryideas.com/content/16970 http://scaryideas.com/t/16970.jpg Virginia Tobacco Settlement Foundation : Kitten 2010-04-14T10:34:18+02:00 Virginia Tobacco Settlement Foundation advertising 30 http://scaryideas.com/content/16972/ http://scaryideas.com/content/16972. http://scaryideas.com/content/16972 http://scaryideas.com/t/16972.jpg MasterCard : MasterCard PayPass - Joke 2010-04-14T12:56:28+02:00 MasterCard advertising 30 http://scaryideas.com/content/16973/ http://scaryideas.com/content/16973. http://scaryideas.com/content/16973 http://scaryideas.com/t/16973.jpg MasterCard : MasterCard PayPass - Hiccup 2010-04-14T12:57:13+02:00 MasterCard advertising 30 http://scaryideas.com/content/16974/ http://scaryideas.com/content/16974. http://scaryideas.com/content/16974 http://scaryideas.com/t/16974.jpg MasterCard : MasterCard PayPass - Blink 2010-04-14T12:57:53+02:00 MasterCard advertising 30 http://scaryideas.com/content/16978/ http://scaryideas.com/content/16978. http://scaryideas.com/content/16978 http://scaryideas.com/t/16978.jpg McDonald's : Oriental Small Wrap 2011-02-02T09:42:31+01:00 McDonald's advertising 30 http://scaryideas.com/content/16979/ http://scaryideas.com/content/16979. http://scaryideas.com/content/16979 http://scaryideas.com/t/16979.jpg Canadian Real Estate Association : Balance Canadian realtors get a boost in this spot from zig, Toronto 2010-04-14T15:30:42+02:00 Canadian Real Estate Association advertising 30 http://scaryideas.com/content/16982/ http://scaryideas.com/content/16982. http://scaryideas.com/content/16982 http://scaryideas.com/t/16982.jpg AT&T : Rethink Possible - Birthday Brings us back to those innocent days of childhood, which knew no boundaries, to remind us of how creativity can be rediscovered. 2010-04-14T22:44:46+02:00 AT&T advertising 30 http://scaryideas.com/content/16983/ http://scaryideas.com/content/16983. http://scaryideas.com/content/16983 http://scaryideas.com/t/16983.jpg Infiniti : G Line The essence of every Infiniti is captured in two brush strokes of a shodo artist brush. Within them lie not only the design character of the vehicle but the emotional experience the car is intended to create. TBWA\Chiat\Day has taken this ancient art form and modernized it into a series of shodo icons that represent the inspirations and features that make up each car. The idea is to create a contemporary visual language that instantly communicates the Infiniti brand. An Iconic language that explains The Way Of Infiniti. 2010-04-14T22:55:15+02:00 Infiniti advertising 30 http://scaryideas.com/content/16984/ http://scaryideas.com/content/16984. http://scaryideas.com/content/16984 http://scaryideas.com/t/16984.jpg PECO : Smart Ideas - Bulb 2010-04-14T23:27:46+02:00 PECO advertising 30 http://scaryideas.com/content/16985/ http://scaryideas.com/content/16985. http://scaryideas.com/content/16985 http://scaryideas.com/t/16985.jpg PECO : Smart Ideas - Fridge 2010-04-14T23:28:54+02:00 PECO advertising 30 http://scaryideas.com/content/16986/ http://scaryideas.com/content/16986. http://scaryideas.com/content/16986 http://scaryideas.com/t/16986.jpg PECO : Smart Ideas - Window 2010-04-14T23:30:33+02:00 PECO advertising 30 http://scaryideas.com/content/16987/ http://scaryideas.com/content/16987. http://scaryideas.com/content/16987 http://scaryideas.com/t/16987.jpg PECO : Smart Ideas - Dishwasher 2010-04-14T23:31:56+02:00 PECO advertising 30 http://scaryideas.com/content/16995/ http://scaryideas.com/content/16995. http://scaryideas.com/content/16995 http://scaryideas.com/t/16995.jpg American Honda Motor : Outdoor Rink 2010-04-15T10:28:36+02:00 American Honda Motor advertising 30 http://scaryideas.com/content/16996/ http://scaryideas.com/content/16996. http://scaryideas.com/content/16996 http://scaryideas.com/t/16996.jpg New York Red Bulls : Two Paths 2010-04-15T10:30:15+02:00 New York Red Bulls advertising 30 http://scaryideas.com/content/16998/ http://scaryideas.com/content/16998. http://scaryideas.com/content/16998 http://scaryideas.com/t/16998.jpg Mecal : Bladder Long films can seriously damage your bladder. 2010-04-15T10:32:22+02:00 Mecal advertising 30 http://scaryideas.com/content/16999/ http://scaryideas.com/content/16999. http://scaryideas.com/content/16999 http://scaryideas.com/t/16999.jpg Solidarites International : Water Poster 2010-04-15T10:44:16+02:00 Solidarites International advertising 30 http://scaryideas.com/content/17007/ http://scaryideas.com/content/17007. http://scaryideas.com/content/17007 http://scaryideas.com/t/17007.jpg Brilleland : New Room 2010-04-16T11:24:05+02:00 Brilleland advertising 30 http://scaryideas.com/content/17008/ http://scaryideas.com/content/17008. http://scaryideas.com/content/17008 http://scaryideas.com/t/17008.jpg Coca Cola : Coke Motherland Director David Gaddie of production company The Colony recently lensed a spot for Coke�s new �Mother� beverage. With the target market being everyday �blokes,� the spot takes place in �Motherland� - a place that celebrates sizzling steaks, epic explosions, and shooting guns with abandon. Gaddie lensed the footage on location at an old rail yard in Sydney Australia using built set pieces that were later enhanced in post production. The explosions are all real and in-camera though - The Colony loves pyro! Second unit was shot in Coney Island, New York and LA theme parks. 2010-04-16T11:25:40+02:00 Coca Cola advertising 30 http://scaryideas.com/content/17009/ http://scaryideas.com/content/17009. http://scaryideas.com/content/17009 http://scaryideas.com/t/17009.jpg Starbucks : The Big Picture Join the movement. On April 15th, bring a reusable travel mug into your local Starbucks and get a free brewed coffee. One person can save trees, together we can save forests. For the good of the planet, Starbucks is encouraging everyone to switch from paper cups to reusable travel mugs. One day in March thousands of New Yorkers made the switch. Join them now by taking a pledge to do the same. 2010-04-16T11:26:59+02:00 Starbucks advertising 30 http://scaryideas.com/content/17010/ http://scaryideas.com/content/17010. http://scaryideas.com/content/17010 http://scaryideas.com/t/17010.jpg Stride : Closet 2010-04-16T11:28:06+02:00 Stride advertising 30 http://scaryideas.com/content/17018/ http://scaryideas.com/content/17018. http://scaryideas.com/content/17018 http://scaryideas.com/t/17018.jpg Maestro Home Center : Gladiator 2010-04-16T11:37:18+02:00 Maestro Home Center advertising 30 http://scaryideas.com/content/17019/ http://scaryideas.com/content/17019. http://scaryideas.com/content/17019 http://scaryideas.com/t/17019.jpg Maestro Home Center : Bond 2010-04-16T11:38:01+02:00 Maestro Home Center advertising 30 http://scaryideas.com/content/17020/ http://scaryideas.com/content/17020. http://scaryideas.com/content/17020 http://scaryideas.com/t/17020.jpg Maestro Home Center : Mary 2010-04-16T11:40:49+02:00 Maestro Home Center advertising 30 http://scaryideas.com/content/17021/ http://scaryideas.com/content/17021. http://scaryideas.com/content/17021 http://scaryideas.com/t/17021.jpg Maestro Home Center : Humphrey 2010-04-16T11:43:06+02:00 Maestro Home Center advertising 30 http://scaryideas.com/content/17022/ http://scaryideas.com/content/17022. http://scaryideas.com/content/17022 http://scaryideas.com/t/17022.jpg Maestro Home Center : Greek 2010-04-16T11:43:48+02:00 Maestro Home Center advertising 30 http://scaryideas.com/content/17023/ http://scaryideas.com/content/17023. http://scaryideas.com/content/17023 http://scaryideas.com/t/17023.jpg Maestro Home Center : Hamlet 2010-04-16T11:44:28+02:00 Maestro Home Center advertising 30 http://scaryideas.com/content/17026/ http://scaryideas.com/content/17026. http://scaryideas.com/content/17026 http://scaryideas.com/t/17026.jpg Old Hong Kong Tea House : Taste Hong Kong - Bruce Lee 2010-04-16T11:46:59+02:00 Old Hong Kong Tea House advertising 30 http://scaryideas.com/content/17027/ http://scaryideas.com/content/17027. http://scaryideas.com/content/17027 http://scaryideas.com/t/17027.jpg Old Hong Kong Tea House : Taste Hong Kong - Opera 2010-04-16T11:47:38+02:00 Old Hong Kong Tea House advertising 30 http://scaryideas.com/content/17028/ http://scaryideas.com/content/17028. http://scaryideas.com/content/17028 http://scaryideas.com/t/17028.jpg Old Hong Kong Tea House : Taste Hong Kong - Kungfu 2010-04-16T11:48:30+02:00 Old Hong Kong Tea House advertising 30 http://scaryideas.com/content/17168/ http://scaryideas.com/content/17168. http://scaryideas.com/content/17168 http://scaryideas.com/t/17168.jpg Dagens Industri : A fantastic case - the future of advertising 2010-04-23T13:28:12+02:00 Dagens Industri advertising 30 http://scaryideas.com/content/17032/ http://scaryideas.com/content/17032. http://scaryideas.com/content/17032 http://scaryideas.com/t/17032.jpg Harley-Davidson : Sorry-chart on chatroulette.com Sorry, I�m on the road. 2010-04-16T13:13:52+02:00 Harley-Davidson advertising 30 http://scaryideas.com/content/17036/ http://scaryideas.com/content/17036. http://scaryideas.com/content/17036 http://scaryideas.com/t/17036.jpg Full Tilt Poker : Play like me 2010-04-17T13:56:25+02:00 Full Tilt Poker advertising 30 http://scaryideas.com/content/17037/ http://scaryideas.com/content/17037. http://scaryideas.com/content/17037 http://scaryideas.com/t/17037.jpg Full Tilt Poker : Assassins 2010-04-17T13:57:17+02:00 Full Tilt Poker advertising 30 http://scaryideas.com/content/17038/ http://scaryideas.com/content/17038. http://scaryideas.com/content/17038 http://scaryideas.com/t/17038.jpg Full Tilt Poker : Average night 2010-04-17T13:58:14+02:00 Full Tilt Poker advertising 30 http://scaryideas.com/content/17044/ http://scaryideas.com/content/17044. http://scaryideas.com/content/17044 http://scaryideas.com/t/17044.jpg Subaru : Subaru Outback - Axe Description Ironically, we were tasked to promote a car that�s designed for the outdoors to people sitting on a couch watching TV. We decided to take advantage of the situation and literally pry away the bad commercial they were watching to reveal beautiful nature scenery instead. The viewers� TV set becomes a window to the outdoors and the suggestion that �maybe you should get out more�, with the Subaru Outback is left in their heads. 2010-04-17T14:04:52+02:00 Subaru advertising 30 http://scaryideas.com/content/17063/ http://scaryideas.com/content/17063. http://scaryideas.com/content/17063 http://scaryideas.com/t/17063.jpg ESPN : 2010 FIFA World Cup - Robben Island 2010-04-19T11:42:42+02:00 ESPN advertising 30 http://scaryideas.com/content/17064/ http://scaryideas.com/content/17064. http://scaryideas.com/content/17064 http://scaryideas.com/t/17064.jpg Vitaminwater : Epic night 2010-04-19T11:43:46+02:00 Vitaminwater advertising 30 http://scaryideas.com/content/17065/ http://scaryideas.com/content/17065. http://scaryideas.com/content/17065 http://scaryideas.com/t/17065.jpg Vitaminwater : Staycation 2010-04-19T11:44:30+02:00 Vitaminwater advertising 30 http://scaryideas.com/content/17066/ http://scaryideas.com/content/17066. http://scaryideas.com/content/17066 http://scaryideas.com/t/17066.jpg Vitaminwater : Strong man 2010-04-19T11:45:11+02:00 Vitaminwater advertising 30 http://scaryideas.com/content/17067/ http://scaryideas.com/content/17067. http://scaryideas.com/content/17067 http://scaryideas.com/t/17067.jpg Magistral : Snowman 2010-04-19T12:05:22+02:00 Magistral advertising 30 http://scaryideas.com/content/17068/ http://scaryideas.com/content/17068. http://scaryideas.com/content/17068 http://scaryideas.com/t/17068.jpg Sony : Sony Bravia - Superstar This is one of the brand new BRAVIA TV commercials showing off the new Monolithic Design range of TVs, with built-in Sony internet video service. Entitled 'Sony Superstar', it gives you a glimpse into a world of TV without limits. 'Superstar' features a host of children playing football in front of a packed World Cup stadium, making their own history ahead of the 2010 FIFA World Cup. This is the UK version of the ad; it is already on screens in the majority of other European countries. Sony is an official sponsor of FIFA, and one of only six companies to be made a FIFA Partner, meaning it will sponsor a whole host of events, including the FIFA Women's World Cup, the FIFA Confederations Cup and the FIFA Interactive World Cup. Sony and FIFA also recently announced that the forthcoming 2010 FIFA World Cup will be world's first FIFA World Cup in 3D, with 3D TVs being available in time for the beginning of the tournament. The new range of BRAVIA TVs for 2010 was designed using our new Monolithic Design thinking, which is all about a minimalistic design that fits seamlessly into your living room, complementing the stunning Full HD display. It also features Sony internet video functionality, encompassing both BRAVIA Internet Video (services such as iPlayer, Demand Five and LOVEFiLM) and BRAVIA Internet Widgets (services such as Facebook, Twitter and Flickr). BRAVIA Internet Video will also soon feature a dedicated FIFA channel, with on demand footage for football fanatics across the UK. 2010-04-19T15:15:24+02:00 Sony advertising 30 http://scaryideas.com/content/17069/ http://scaryideas.com/content/17069. http://scaryideas.com/content/17069 http://scaryideas.com/t/17069.jpg Sony : Sony Bravia - Rockstar This is the brand new BRAVIA TV commercial showing off the new Monolithic Design range of TVs, with built-in Sony internet video service. Entitled 'Sony Rockstar', it's giving you a glimpse into a world of TV without limits. This is the UK version of the ad; it is already on screens in the majority of other European countries. 'Rockstar' features the music of legendary rockers AC/DC, with the track Thunderstruck. Sony chose to feature the bands show at Donington Park on 17 August 1991 in the new ad as it is one of the most iconic moments in music history. This year sees the band return to Donington, as part of their extensive world tour. The new range of BRAVIA TVs for 2010 was designed using our new Monolithic Design thinking, which is all about a minimalistic design that fits seamlessly into your living room, complementing the Full HD display. It also features Sony internet video functionality, encompassing both BRAVIA Internet Video (services such as iPlayer, Demand Five and LOVEFiLM) and BRAVIA Internet Widgets (services such as Facebook, Twitter and Flickr). 2010-04-19T15:15:06+02:00 Sony advertising 30 http://scaryideas.com/content/17087/ http://scaryideas.com/content/17087. http://scaryideas.com/content/17087 http://scaryideas.com/t/17087.jpg Che Men's Magazine : The Babysitter 2010-04-20T10:07:42+02:00 Che Men's Magazine advertising 30 http://scaryideas.com/content/17090/ http://scaryideas.com/content/17090. http://scaryideas.com/content/17090 http://scaryideas.com/t/17090.jpg Brita : Change DDB Canada position Brita as the "green" alternative for water consumption. In this spot, DDB targeted plastic water bottle users throughout North America. By showing just how many plastic water bottles the average Canadian buys each year, they reminded consumers that there's a much more responsible way to get, filter and drink water. 2010-04-20T15:16:52+02:00 Brita advertising 30 http://scaryideas.com/content/17091/ http://scaryideas.com/content/17091. http://scaryideas.com/content/17091 http://scaryideas.com/t/17091.jpg Hornbach : Cow 2010-04-20T15:18:02+02:00 Hornbach advertising 30 http://scaryideas.com/content/17096/ http://scaryideas.com/content/17096. http://scaryideas.com/content/17096 http://scaryideas.com/t/17096.jpg Ford : Friend 2010-04-20T17:30:50+02:00 Ford advertising 30 http://scaryideas.com/content/17097/ http://scaryideas.com/content/17097. http://scaryideas.com/content/17097 http://scaryideas.com/t/17097.jpg Ford : Kumbaya 2010-04-20T17:31:47+02:00 Ford advertising 30 http://scaryideas.com/content/17098/ http://scaryideas.com/content/17098. http://scaryideas.com/content/17098 http://scaryideas.com/t/17098.jpg Ford : Benjamins 2010-04-20T17:32:47+02:00 Ford advertising 30 http://scaryideas.com/content/17099/ http://scaryideas.com/content/17099. http://scaryideas.com/content/17099 http://scaryideas.com/t/17099.jpg Travelocity : Bubble Bath 2010-04-20T17:33:51+02:00 Travelocity advertising 30 http://scaryideas.com/content/17100/ http://scaryideas.com/content/17100. http://scaryideas.com/content/17100 http://scaryideas.com/t/17100.jpg Travelocity : Knife Throwing 2010-04-20T17:34:35+02:00 Travelocity advertising 30 http://scaryideas.com/content/17102/ http://scaryideas.com/content/17102. http://scaryideas.com/content/17102 http://scaryideas.com/t/17102.jpg Audi : Audi R8 Spyder - Beauty and the Beasts 2010-04-20T18:16:04+02:00 Audi advertising 30 http://scaryideas.com/content/17103/ http://scaryideas.com/content/17103. http://scaryideas.com/content/17103 http://scaryideas.com/t/17103.jpg Chew Lips : Music Video Award winning design house, Resident Creative Studio (www.weareresident.com) and Director Gregory de Maria, based in New York City, recently completed work on a beautiful new music video for up and coming UK dance band, Chew Lips, which in its first week became the most viewed music video on Your Tube in the UK. 2010-04-20T18:32:00+02:00 Chew Lips advertising 30 http://scaryideas.com/content/17104/ http://scaryideas.com/content/17104. http://scaryideas.com/content/17104 http://scaryideas.com/t/17104.jpg Philips : Darkroom 2010-04-21T10:09:48+02:00 Philips advertising 30 http://scaryideas.com/content/17105/ http://scaryideas.com/content/17105. http://scaryideas.com/content/17105 http://scaryideas.com/t/17105.jpg Microsoft : Microsoft Kin - Socialologist Intro 2010-04-21T10:13:33+02:00 Microsoft advertising 30 http://scaryideas.com/content/17112/ http://scaryideas.com/content/17112. http://scaryideas.com/content/17112 http://scaryideas.com/t/17112.jpg Electrolux : Table The idea of the campaign is to take a category that people care very little about and inject it with emotional meaning. Typically, white-good manufacturers talked about features like cooking temperatures, sizes and capacity. Instead we wanted to talk about what these objects help the consumer to deliver. Fun mealtimes, family warmth, magical moments with friends. These are the real end benefits. It was about shifting the conversation from things the consumer doesn't care about to those things they do. 2010-04-21T10:30:08+02:00 Electrolux advertising 30 http://scaryideas.com/content/17113/ http://scaryideas.com/content/17113. http://scaryideas.com/content/17113 http://scaryideas.com/t/17113.jpg Google : Google Chrome Extensions 2010-04-21T10:31:02+02:00 Google advertising 30 http://scaryideas.com/content/17114/ http://scaryideas.com/content/17114. http://scaryideas.com/content/17114 http://scaryideas.com/t/17114.jpg Google : Translate the Internet with Google Chrome 2010-04-21T10:35:11+02:00 Google advertising 30 http://scaryideas.com/content/17115/ http://scaryideas.com/content/17115. http://scaryideas.com/content/17115 http://scaryideas.com/t/17115.jpg ActionFest : Dean Edwards 2010-04-21T10:36:35+02:00 ActionFest advertising 30 http://scaryideas.com/content/17116/ http://scaryideas.com/content/17116. http://scaryideas.com/content/17116 http://scaryideas.com/t/17116.jpg ActionFest : Kung Fu Chiro 2010-04-21T10:37:18+02:00 ActionFest advertising 30 http://scaryideas.com/content/17124/ http://scaryideas.com/content/17124. http://scaryideas.com/content/17124 http://scaryideas.com/t/17124.jpg Audi : Audi A1 and Justin Timberlake "The next big thing" is a fast-paced action-thriller starring Justin Timberlake, Dania Ramirez ( Heroes, X-men ) and the much anticipated Audi A1. A story in 6 Epsiodes - every Tuesday from 04.05.2010. 2010-04-21T12:52:46+02:00 Audi advertising 30 http://scaryideas.com/content/17125/ http://scaryideas.com/content/17125. http://scaryideas.com/content/17125 http://scaryideas.com/t/17125.jpg Wimpy : Valuelicious Meal - Family The commercial opens on a living room (somewhere in Benoni) where a family of six have assembled to play �Funky Town� on multiple glasses that they collected from the many Valuelicious Meals they purchased from Wimpy. Each family member is dressed in an 80�s styled outfit that clearly looks homemade. The execution is shot in a YouTube/music video style. 2010-04-29T11:19:27+02:00 Wimpy advertising 30 http://scaryideas.com/content/17146/ http://scaryideas.com/content/17146. http://scaryideas.com/content/17146 http://scaryideas.com/t/17146.jpg Verizon : We're All In This Together 2010-04-22T15:12:52+02:00 Verizon advertising 30 http://scaryideas.com/content/17148/ http://scaryideas.com/content/17148. http://scaryideas.com/content/17148 http://scaryideas.com/t/17148.jpg World Movies : Head World Movies has primarily been viewed as a niche, foreigh movie channel. The challenge was to appeal to a broader audience who were after a more immersive movie experience. 2010-04-22T12:43:41+02:00 World Movies advertising 30 http://scaryideas.com/content/17161/ http://scaryideas.com/content/17161. http://scaryideas.com/content/17161 http://scaryideas.com/t/17161.jpg Diesel : Be Stupid to Get a Free Diesel Jeans - Geneve 2010-04-23T10:42:12+02:00 Diesel advertising 30 http://scaryideas.com/content/17165/ http://scaryideas.com/content/17165. http://scaryideas.com/content/17165 http://scaryideas.com/t/17165.jpg ESPN : One Game Changes Everything- United Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), �United� conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2�s �Magnificent�). This is the latest spot in ESPN�s �One Game Changes Everything� campaign, which consists of a total of five spots. The first spot, �Robben Island,� debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa. Future spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup. 2010-04-23T11:41:06+02:00 ESPN advertising 30 http://scaryideas.com/content/17171/ http://scaryideas.com/content/17171. http://scaryideas.com/content/17171 http://scaryideas.com/t/17171.jpg Lexus : Lexus IS-F - A Moment More 2010-04-23T14:54:47+02:00 Lexus advertising 30 http://scaryideas.com/content/17172/ http://scaryideas.com/content/17172. http://scaryideas.com/content/17172 http://scaryideas.com/t/17172.jpg Walmart : Episode 1 - Covergirl, Amour The Whitehouse, Bicoastal/ Chicago/ London partner/editor Steve Hamilton and editor Crandall Miller capture comical family moments for Walmart in a series of ten new :30s, out of The Martin Agency, Richmond, VA. The humorous vignettes follow a family of four through their daily activities, aided by an array of co-sponsor P&G products purchased at Walmart. The �Family Moments� campaign, directed by @radical.media�s Steve Miller, aired throughout the premiere of Walmart and P&G�s co-sponsored family film �Secrets of the Mountain�. The co-production, the first in the Walmart-sponsored campaign to �bring back family movie night,� premiered Friday April 16th on NBC, with over 8 million viewers; the film�s DVD is now available exclusively at Walmart. Three more films are slated for the Walmart-sponsored Family Movie Nights, with the next, �The Jensen Project�, scheduled to premiere July 16th on NBC. �The ad campaign seeks to create a �show within a show�,� explains Nik Traxler, producer for The Martin Agency. �Steve [Hamilton] and Crandall [Miller] brought great insights, and turned the campaign around under a tight schedule. It was impressive how they saw the entire project through and their experience with longer-form projects --[Hamilton has edited several award-winning feature films and Miller is the co-creator of a popular viral webisodic show]-- helped them tease out the connective threads of each vignette into a nice cohesive package of spots.� Each spot features the same family cast in a humorous scenario that revolves around a different P&G product. In �Delivery,� we see mom and her 2 kids arriving home with bags from Walmart. The phone rings, and the daughter answers, surprised to find dad on the other end of the line. We cut to dad, sitting with his cell phone inquiring, �Is mom back from Walmart with the toilet paper?� The girl counters, �Where are you? Your car�s here�� We cut back to frustrated dad, against a tile background, as call-waiting clicks through and he loses his daughter�s attention. Dad awaits, as we hear a helpless sigh from behind the closed bathroom door. The spot continues with a shot of the Walmart bags and Charmin toilet paper, as a graphic arrow enters frame and a voiceover iterates �It�s Rollback Time�at Walmart.� The spot closes, teasing the next �episode� with narration and super, �Up Next�dog troubles.� 2010-04-23T20:08:05+02:00 Walmart advertising 30 http://scaryideas.com/content/17173/ http://scaryideas.com/content/17173. http://scaryideas.com/content/17173 http://scaryideas.com/t/17173.jpg Walmart : Episode 2 - Iams, Feeding time The Whitehouse, Bicoastal/ Chicago/ London partner/editor Steve Hamilton and editor Crandall Miller capture comical family moments for Walmart in a series of ten new :30s, out of The Martin Agency, Richmond, VA. The humorous vignettes follow a family of four through their daily activities, aided by an array of co-sponsor P&G products purchased at Walmart. The �Family Moments� campaign, directed by @radical.media�s Steve Miller, aired throughout the premiere of Walmart and P&G�s co-sponsored family film �Secrets of the Mountain�. The co-production, the first in the Walmart-sponsored campaign to �bring back family movie night,� premiered Friday April 16th on NBC, with over 8 million viewers; the film�s DVD is now available exclusively at Walmart. Three more films are slated for the Walmart-sponsored Family Movie Nights, with the next, �The Jensen Project�, scheduled to premiere July 16th on NBC. �The ad campaign seeks to create a �show within a show�,� explains Nik Traxler, producer for The Martin Agency. �Steve [Hamilton] and Crandall [Miller] brought great insights, and turned the campaign around under a tight schedule. It was impressive how they saw the entire project through and their experience with longer-form projects --[Hamilton has edited several award-winning feature films and Miller is the co-creator of a popular viral webisodic show]-- helped them tease out the connective threads of each vignette into a nice cohesive package of spots.� Each spot features the same family cast in a humorous scenario that revolves around a different P&G product. In �Delivery,� we see mom and her 2 kids arriving home with bags from Walmart. The phone rings, and the daughter answers, surprised to find dad on the other end of the line. We cut to dad, sitting with his cell phone inquiring, �Is mom back from Walmart with the toilet paper?� The girl counters, �Where are you? Your car�s here�� We cut back to frustrated dad, against a tile background, as call-waiting clicks through and he loses his daughter�s attention. Dad awaits, as we hear a helpless sigh from behind the closed bathroom door. The spot continues with a shot of the Walmart bags and Charmin toilet paper, as a graphic arrow enters frame and a voiceover iterates �It�s Rollback Time�at Walmart.� The spot closes, teasing the next �episode� with narration and super, �Up Next�dog troubles.� 2010-04-23T20:09:40+02:00 Walmart advertising 30 http://scaryideas.com/content/17174/ http://scaryideas.com/content/17174. http://scaryideas.com/content/17174 http://scaryideas.com/t/17174.jpg Walmart : Episode 3 - Crest, Big smile The Whitehouse, Bicoastal/ Chicago/ London partner/editor Steve Hamilton and editor Crandall Miller capture comical family moments for Walmart in a series of ten new :30s, out of The Martin Agency, Richmond, VA. The humorous vignettes follow a family of four through their daily activities, aided by an array of co-sponsor P&G products purchased at Walmart. The �Family Moments� campaign, directed by @radical.media�s Steve Miller, aired throughout the premiere of Walmart and P&G�s co-sponsored family film �Secrets of the Mountain�. The co-production, the first in the Walmart-sponsored campaign to �bring back family movie night,� premiered Friday April 16th on NBC, with over 8 million viewers; the film�s DVD is now available exclusively at Walmart. Three more films are slated for the Walmart-sponsored Family Movie Nights, with the next, �The Jensen Project�, scheduled to premiere July 16th on NBC. �The ad campaign seeks to create a �show within a show�,� explains Nik Traxler, producer for The Martin Agency. �Steve [Hamilton] and Crandall [Miller] brought great insights, and turned the campaign around under a tight schedule. It was impressive how they saw the entire project through and their experience with longer-form projects --[Hamilton has edited several award-winning feature films and Miller is the co-creator of a popular viral webisodic show]-- helped them tease out the connective threads of each vignette into a nice cohesive package of spots.� Each spot features the same family cast in a humorous scenario that revolves around a different P&G product. In �Delivery,� we see mom and her 2 kids arriving home with bags from Walmart. The phone rings, and the daughter answers, surprised to find dad on the other end of the line. We cut to dad, sitting with his cell phone inquiring, �Is mom back from Walmart with the toilet paper?� The girl counters, �Where are you? Your car�s here�� We cut back to frustrated dad, against a tile background, as call-waiting clicks through and he loses his daughter�s attention. Dad awaits, as we hear a helpless sigh from behind the closed bathroom door. The spot continues with a shot of the Walmart bags and Charmin toilet paper, as a graphic arrow enters frame and a voiceover iterates �It�s Rollback Time�at Walmart.� The spot closes, teasing the next �episode� with narration and super, �Up Next�dog troubles.� 2010-04-23T20:10:44+02:00 Walmart advertising 30 http://scaryideas.com/content/17175/ http://scaryideas.com/content/17175. http://scaryideas.com/content/17175 http://scaryideas.com/t/17175.jpg Walmart : Episode 4 - Charmin, Delivery The Whitehouse, Bicoastal/ Chicago/ London partner/editor Steve Hamilton and editor Crandall Miller capture comical family moments for Walmart in a series of ten new :30s, out of The Martin Agency, Richmond, VA. The humorous vignettes follow a family of four through their daily activities, aided by an array of co-sponsor P&G products purchased at Walmart. The �Family Moments� campaign, directed by @radical.media�s Steve Miller, aired throughout the premiere of Walmart and P&G�s co-sponsored family film �Secrets of the Mountain�. The co-production, the first in the Walmart-sponsored campaign to �bring back family movie night,� premiered Friday April 16th on NBC, with over 8 million viewers; the film�s DVD is now available exclusively at Walmart. Three more films are slated for the Walmart-sponsored Family Movie Nights, with the next, �The Jensen Project�, scheduled to premiere July 16th on NBC. �The ad campaign seeks to create a �show within a show�,� explains Nik Traxler, producer for The Martin Agency. �Steve [Hamilton] and Crandall [Miller] brought great insights, and turned the campaign around under a tight schedule. It was impressive how they saw the entire project through and their experience with longer-form projects --[Hamilton has edited several award-winning feature films and Miller is the co-creator of a popular viral webisodic show]-- helped them tease out the connective threads of each vignette into a nice cohesive package of spots.� Each spot features the same family cast in a humorous scenario that revolves around a different P&G product. In �Delivery,� we see mom and her 2 kids arriving home with bags from Walmart. The phone rings, and the daughter answers, surprised to find dad on the other end of the line. We cut to dad, sitting with his cell phone inquiring, �Is mom back from Walmart with the toilet paper?� The girl counters, �Where are you? Your car�s here�� We cut back to frustrated dad, against a tile background, as call-waiting clicks through and he loses his daughter�s attention. Dad awaits, as we hear a helpless sigh from behind the closed bathroom door. The spot continues with a shot of the Walmart bags and Charmin toilet paper, as a graphic arrow enters frame and a voiceover iterates �It�s Rollback Time�at Walmart.� The spot closes, teasing the next �episode� with narration and super, �Up Next�dog troubles.� 2010-04-23T20:11:32+02:00 Walmart advertising 30 http://scaryideas.com/content/17176/ http://scaryideas.com/content/17176. http://scaryideas.com/content/17176 http://scaryideas.com/t/17176.jpg Walmart : Episode 5 - Bounty, Wet dog The Whitehouse, Bicoastal/ Chicago/ London partner/editor Steve Hamilton and editor Crandall Miller capture comical family moments for Walmart in a series of ten new :30s, out of The Martin Agency, Richmond, VA. The humorous vignettes follow a family of four through their daily activities, aided by an array of co-sponsor P&G products purchased at Walmart. The �Family Moments� campaign, directed by @radical.media�s Steve Miller, aired throughout the premiere of Walmart and P&G�s co-sponsored family film �Secrets of the Mountain�. The co-production, the first in the Walmart-sponsored campaign to �bring back family movie night,� premiered Friday April 16th on NBC, with over 8 million viewers; the film�s DVD is now available exclusively at Walmart. Three more films are slated for the Walmart-sponsored Family Movie Nights, with the next, �The Jensen Project�, scheduled to premiere July 16th on NBC. �The ad campaign seeks to create a �show within a show�,� explains Nik Traxler, producer for The Martin Agency. �Steve [Hamilton] and Crandall [Miller] brought great insights, and turned the campaign around under a tight schedule. It was impressive how they saw the entire project through and their experience with longer-form projects --[Hamilton has edited several award-winning feature films and Miller is the co-creator of a popular viral webisodic show]-- helped them tease out the connective threads of each vignette into a nice cohesive package of spots.� Each spot features the same family cast in a humorous scenario that revolves around a different P&G product. In �Delivery,� we see mom and her 2 kids arriving home with bags from Walmart. The phone rings, and the daughter answers, surprised to find dad on the other end of the line. We cut to dad, sitting with his cell phone inquiring, �Is mom back from Walmart with the toilet paper?� The girl counters, �Where are you? Your car�s here�� We cut back to frustrated dad, against a tile background, as call-waiting clicks through and he loses his daughter�s attention. Dad awaits, as we hear a helpless sigh from behind the closed bathroom door. The spot continues with a shot of the Walmart bags and Charmin toilet paper, as a graphic arrow enters frame and a voiceover iterates �It�s Rollback Time�at Walmart.� The spot closes, teasing the next �episode� with narration and super, �Up Next�dog troubles.� 2010-04-23T20:12:41+02:00 Walmart advertising 30 http://scaryideas.com/content/17177/ http://scaryideas.com/content/17177. http://scaryideas.com/content/17177 http://scaryideas.com/t/17177.jpg Walmart : Episode 6 - Duracell, Beep The Whitehouse, Bicoastal/ Chicago/ London partner/editor Steve Hamilton and editor Crandall Miller capture comical family moments for Walmart in a series of ten new :30s, out of The Martin Agency, Richmond, VA. The humorous vignettes follow a family of four through their daily activities, aided by an array of co-sponsor P&G products purchased at Walmart. The �Family Moments� campaign, directed by @radical.media�s Steve Miller, aired throughout the premiere of Walmart and P&G�s co-sponsored family film �Secrets of the Mountain�. The co-production, the first in the Walmart-sponsored campaign to �bring back family movie night,� premiered Friday April 16th on NBC, with over 8 million viewers; the film�s DVD is now available exclusively at Walmart. Three more films are slated for the Walmart-sponsored Family Movie Nights, with the next, �The Jensen Project�, scheduled to premiere July 16th on NBC. �The ad campaign seeks to create a �show within a show�,� explains Nik Traxler, producer for The Martin Agency. �Steve [Hamilton] and Crandall [Miller] brought great insights, and turned the campaign around under a tight schedule. It was impressive how they saw the entire project through and their experience with longer-form projects --[Hamilton has edited several award-winning feature films and Miller is the co-creator of a popular viral webisodic show]-- helped them tease out the connective threads of each vignette into a nice cohesive package of spots.� Each spot features the same family cast in a humorous scenario that revolves around a different P&G product. In �Delivery,� we see mom and her 2 kids arriving home with bags from Walmart. The phone rings, and the daughter answers, surprised to find dad on the other end of the line. We cut to dad, sitting with his cell phone inquiring, �Is mom back from Walmart with the toilet paper?� The girl counters, �Where are you? Your car�s here�� We cut back to frustrated dad, against a tile background, as call-waiting clicks through and he loses his daughter�s attention. Dad awaits, as we hear a helpless sigh from behind the closed bathroom door. The spot continues with a shot of the Walmart bags and Charmin toilet paper, as a graphic arrow enters frame and a voiceover iterates �It�s Rollback Time�at Walmart.� The spot closes, teasing the next �episode� with narration and super, �Up Next�dog troubles.� 2010-04-23T20:13:31+02:00 Walmart advertising 30 http://scaryideas.com/content/17178/ http://scaryideas.com/content/17178. http://scaryideas.com/content/17178 http://scaryideas.com/t/17178.jpg Walmart : Episode 7 - Tide, Good clean fun The Whitehouse, Bicoastal/ Chicago/ London partner/editor Steve Hamilton and editor Crandall Miller capture comical family moments for Walmart in a series of ten new :30s, out of The Martin Agency, Richmond, VA. The humorous vignettes follow a family of four through their daily activities, aided by an array of co-sponsor P&G products purchased at Walmart. The �Family Moments� campaign, directed by @radical.media�s Steve Miller, aired throughout the premiere of Walmart and P&G�s co-sponsored family film �Secrets of the Mountain�. The co-production, the first in the Walmart-sponsored campaign to �bring back family movie night,� premiered Friday April 16th on NBC, with over 8 million viewers; the film�s DVD is now available exclusively at Walmart. Three more films are slated for the Walmart-sponsored Family Movie Nights, with the next, �The Jensen Project�, scheduled to premiere July 16th on NBC. �The ad campaign seeks to create a �show within a show�,� explains Nik Traxler, producer for The Martin Agency. �Steve [Hamilton] and Crandall [Miller] brought great insights, and turned the campaign around under a tight schedule. It was impressive how they saw the entire project through and their experience with longer-form projects --[Hamilton has edited several award-winning feature films and Miller is the co-creator of a popular viral webisodic show]-- helped them tease out the connective threads of each vignette into a nice cohesive package of spots.� Each spot features the same family cast in a humorous scenario that revolves around a different P&G product. In �Delivery,� we see mom and her 2 kids arriving home with bags from Walmart. The phone rings, and the daughter answers, surprised to find dad on the other end of the line. We cut to dad, sitting with his cell phone inquiring, �Is mom back from Walmart with the toilet paper?� The girl counters, �Where are you? Your car�s here�� We cut back to frustrated dad, against a tile background, as call-waiting clicks through and he loses his daughter�s attention. Dad awaits, as we hear a helpless sigh from behind the closed bathroom door. The spot continues with a shot of the Walmart bags and Charmin toilet paper, as a graphic arrow enters frame and a voiceover iterates �It�s Rollback Time�at Walmart.� The spot closes, teasing the next �episode� with narration and super, �Up Next�dog troubles.� 2010-04-23T20:14:22+02:00 Walmart advertising 30 http://scaryideas.com/content/17180/ http://scaryideas.com/content/17180. http://scaryideas.com/content/17180 http://scaryideas.com/t/17180.jpg Walmart : Episode 9 - Pampers, Announcement The Whitehouse, Bicoastal/ Chicago/ London partner/editor Steve Hamilton and editor Crandall Miller capture comical family moments for Walmart in a series of ten new :30s, out of The Martin Agency, Richmond, VA. The humorous vignettes follow a family of four through their daily activities, aided by an array of co-sponsor P&G products purchased at Walmart. The �Family Moments� campaign, directed by @radical.media�s Steve Miller, aired throughout the premiere of Walmart and P&G�s co-sponsored family film �Secrets of the Mountain�. The co-production, the first in the Walmart-sponsored campaign to �bring back family movie night,� premiered Friday April 16th on NBC, with over 8 million viewers; the film�s DVD is now available exclusively at Walmart. Three more films are slated for the Walmart-sponsored Family Movie Nights, with the next, �The Jensen Project�, scheduled to premiere July 16th on NBC. �The ad campaign seeks to create a �show within a show�,� explains Nik Traxler, producer for The Martin Agency. �Steve [Hamilton] and Crandall [Miller] brought great insights, and turned the campaign around under a tight schedule. It was impressive how they saw the entire project through and their experience with longer-form projects --[Hamilton has edited several award-winning feature films and Miller is the co-creator of a popular viral webisodic show]-- helped them tease out the connective threads of each vignette into a nice cohesive package of spots.� Each spot features the same family cast in a humorous scenario that revolves around a different P&G product. In �Delivery,� we see mom and her 2 kids arriving home with bags from Walmart. The phone rings, and the daughter answers, surprised to find dad on the other end of the line. We cut to dad, sitting with his cell phone inquiring, �Is mom back from Walmart with the toilet paper?� The girl counters, �Where are you? Your car�s here�� We cut back to frustrated dad, against a tile background, as call-waiting clicks through and he loses his daughter�s attention. Dad awaits, as we hear a helpless sigh from behind the closed bathroom door. The spot continues with a shot of the Walmart bags and Charmin toilet paper, as a graphic arrow enters frame and a voiceover iterates �It�s Rollback Time�at Walmart.� The spot closes, teasing the next �episode� with narration and super, �Up Next�dog troubles.� 2010-04-23T20:16:04+02:00 Walmart advertising 30 http://scaryideas.com/content/17181/ http://scaryideas.com/content/17181. http://scaryideas.com/content/17181 http://scaryideas.com/t/17181.jpg Walmart : Episode 10 - Gillette, Lather up The Whitehouse, Bicoastal/ Chicago/ London partner/editor Steve Hamilton and editor Crandall Miller capture comical family moments for Walmart in a series of ten new :30s, out of The Martin Agency, Richmond, VA. The humorous vignettes follow a family of four through their daily activities, aided by an array of co-sponsor P&G products purchased at Walmart. The �Family Moments� campaign, directed by @radical.media�s Steve Miller, aired throughout the premiere of Walmart and P&G�s co-sponsored family film �Secrets of the Mountain�. The co-production, the first in the Walmart-sponsored campaign to �bring back family movie night,� premiered Friday April 16th on NBC, with over 8 million viewers; the film�s DVD is now available exclusively at Walmart. Three more films are slated for the Walmart-sponsored Family Movie Nights, with the next, �The Jensen Project�, scheduled to premiere July 16th on NBC. �The ad campaign seeks to create a �show within a show�,� explains Nik Traxler, producer for The Martin Agency. �Steve [Hamilton] and Crandall [Miller] brought great insights, and turned the campaign around under a tight schedule. It was impressive how they saw the entire project through and their experience with longer-form projects --[Hamilton has edited several award-winning feature films and Miller is the co-creator of a popular viral webisodic show]-- helped them tease out the connective threads of each vignette into a nice cohesive package of spots.� Each spot features the same family cast in a humorous scenario that revolves around a different P&G product. In �Delivery,� we see mom and her 2 kids arriving home with bags from Walmart. The phone rings, and the daughter answers, surprised to find dad on the other end of the line. We cut to dad, sitting with his cell phone inquiring, �Is mom back from Walmart with the toilet paper?� The girl counters, �Where are you? Your car�s here�� We cut back to frustrated dad, against a tile background, as call-waiting clicks through and he loses his daughter�s attention. Dad awaits, as we hear a helpless sigh from behind the closed bathroom door. The spot continues with a shot of the Walmart bags and Charmin toilet paper, as a graphic arrow enters frame and a voiceover iterates �It�s Rollback Time�at Walmart.� The spot closes, teasing the next �episode� with narration and super, �Up Next�dog troubles.� 2010-04-23T20:16:55+02:00 Walmart advertising 30 http://scaryideas.com/content/17182/ http://scaryideas.com/content/17182. http://scaryideas.com/content/17182 http://scaryideas.com/t/17182.jpg Giant Tiger : Library 2010-04-24T14:35:38+02:00 Giant Tiger advertising 30 http://scaryideas.com/content/17214/ http://scaryideas.com/content/17214. http://scaryideas.com/content/17214 http://scaryideas.com/t/17214.jpg WWF : Space Monkey Leo Burnett Sydney and director Steve Rogers have created a moving new film for the World Wildlife Fund (WWF), which tells the story of an original space monkey who returns to Earth after being lost in space for decades. The film features a new music track by musician Ben Lee called "Song for the Divine Mother of the Universe", and "Space Monkey" will air as both a music video to launch the single, and a long format cinema spot. During the 1960s, monkeys were sent into outer space as part of the US space exploration program. But they didn't all return, until now. 2010-08-10T10:24:43+02:00 WWF advertising 30 http://scaryideas.com/content/19146/ http://scaryideas.com/content/19146. http://scaryideas.com/content/19146 http://scaryideas.com/t/19146.jpg Western & Southern Financial Group : Strength 2010-08-11T16:06:53+02:00 Western & Southern Financial Group advertising 30 http://scaryideas.com/content/17218/ http://scaryideas.com/content/17218. http://scaryideas.com/content/17218 http://scaryideas.com/t/17218.jpg Coca-Cola : Quest Coke's World Cup 2010 campaign. 2010-04-26T12:30:18+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/17219/ http://scaryideas.com/content/17219. http://scaryideas.com/content/17219 http://scaryideas.com/t/17219.jpg John Lewis : Billy Joel's She's Always a Woman John Lewis is rolling out �6m advertising campaign ever to drive its never knowingly undersold proposition. The ad campaign, which the retailer claims is its biggest ever, will break on Friday (23 April) the in the ad break during Coronation Street on ITV. It has been created by Adam & Eve. John Lewis asserts Never knowingly undersold position John Lewis John Lewis is rolling out �6m advertising campaign ever to drive its never knowingly undersold proposition. The ad campaign, which the retailer claims is its biggest ever, will break on Friday (23 April) the in the ad break during Coronation Street on ITV. It has been created by Adam & Eve. It includes a series of ads that show a woman progressing through the key stages of her life from giving birth to becoming a grandmother, and how the John Lewis brand is a part at every stage. The 10, 60 and 90-second TV spots will air across terrestrial and satellite TV channels for six weeks. They will feature a re-recorded version of Billy Joel's "She's Always a Woman", sung by the Guillemots. Craig Inglis, John Lewis marketing director, says: For a long time Never Knowingly Undersold has been perceived as just a price promise, but its more than that: its about the total value we offer our customers, about the quality of the products we sell and the added value customers receive with the service our Partners offer. Now seems the perfect moment to reinforce this message. John Lewis says it intends to use the ad concept in future campaigns. The department store chain revived the 80-year-old never knowingly undersold strapline last September in a bid to clarify the positioning to customers through a press campaign. 2010-04-26T12:32:15+02:00 John Lewis advertising 30 http://scaryideas.com/content/17220/ http://scaryideas.com/content/17220. http://scaryideas.com/content/17220 http://scaryideas.com/t/17220.jpg Wienersnitzel : 79 corndog 2010-04-26T12:34:09+02:00 Wienersnitzel advertising 30 http://scaryideas.com/content/17223/ http://scaryideas.com/content/17223. http://scaryideas.com/content/17223 http://scaryideas.com/t/17223.jpg Toyota : Toyota Auris X - Dogs 2010-04-26T13:47:43+02:00 Toyota advertising 30 http://scaryideas.com/content/17224/ http://scaryideas.com/content/17224. http://scaryideas.com/content/17224 http://scaryideas.com/t/17224.jpg Heineken : Men with Talent 2010-04-26T14:42:01+02:00 Heineken advertising 30 http://scaryideas.com/content/17233/ http://scaryideas.com/content/17233. http://scaryideas.com/content/17233 http://scaryideas.com/t/17233.jpg Weedol : B movie 2010-04-26T17:06:33+02:00 Weedol advertising 30 http://scaryideas.com/content/17234/ http://scaryideas.com/content/17234. http://scaryideas.com/content/17234 http://scaryideas.com/t/17234.jpg Black Diamond Cheestrings : Cheese Monster 2010-04-26T23:29:48+02:00 Black Diamond Cheestrings advertising 30 http://scaryideas.com/content/17235/ http://scaryideas.com/content/17235. http://scaryideas.com/content/17235 http://scaryideas.com/t/17235.jpg Sony : Sony Cyber-shot - Taylor Swift SAN DIEGO, Calif., April 26, 2010 � Sony Electronics has teamed up with four-time GRAMMY award-winning singer/songwriter Taylor Swift to promote its latest Cyber-shot� digital cameras in an integrated marketing campaign that puts the spotlight on the company�s latest innovations. The ads with Swift zero in on the sleek and powerful Cyber-shot DSC-TX7 digital still camera and its intelligent iSweep Panorama feature that captures ultra-wide panoramic shots in one easy �press and sweep� motion; a technology innovation currently only available by Sony. Primetime advertising spots featuring Swift discovering that she can capture the breadth of her audience with the new TX7 camera will start airing today on NBC, FOX and CW, accompanied by digital and print ads carried out through June. Sony will also spread the word about the new digital camera commercial through social networks. �My fans are on the cutting edge, and I�m very interested in the newest and best technologies out there,� said Swift. �I�m super excited to be working with Sony and using the TX7 camera. The iSweep panorama mode is amazing.� �This campaign with Swift and the TX7 camera is the start of a year-long campaign designed to demonstrate the quality, innovation, style and design that only Sony-branded products stand for,� said Stuart Redsun, Sony Electronics� senior vice president, corporate marketing. �Sony is the only electronics company that creates entertainment and the only entertainment company that makes electronics. The �wow� factor in our newest ad is clearly illustrated when Taylor puts the TX7 in action.� �The campaign launches with Taylor Swift visiting Sony's Innovation Center to try out the new Cyber-shot,� noted Ari Weiss, Creative Director for 180 Los Angeles. �Throughout the year we�ll have different visitors drop in to experience the latest in Sony innovations. You may even see Justin Timberlake stop by.� 2010-04-27T10:11:29+02:00 Sony advertising 30 http://scaryideas.com/content/17236/ http://scaryideas.com/content/17236. http://scaryideas.com/content/17236 http://scaryideas.com/t/17236.jpg Coca-Cola : Roger Milla Santo and Lance Acord do the dance of joy for Coke's 2010 World Cup sponsorship. 2010-04-27T10:12:38+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/17243/ http://scaryideas.com/content/17243. http://scaryideas.com/content/17243 http://scaryideas.com/t/17243.jpg Cinestud International Student Film Festival : Suicide 2010-04-27T10:21:54+02:00 Cinestud International Student Film Festival advertising 30 http://scaryideas.com/content/17246/ http://scaryideas.com/content/17246. http://scaryideas.com/content/17246 http://scaryideas.com/t/17246.jpg The Home Depot : Gardening Rediscover the passion for your home. 2010-04-27T10:25:51+02:00 The Home Depot advertising 30 http://scaryideas.com/content/17247/ http://scaryideas.com/content/17247. http://scaryideas.com/content/17247 http://scaryideas.com/t/17247.jpg The Home Depot : Paint Rediscover the passion for your home. 2010-04-27T10:26:38+02:00 The Home Depot advertising 30 http://scaryideas.com/content/17248/ http://scaryideas.com/content/17248. http://scaryideas.com/content/17248 http://scaryideas.com/t/17248.jpg The Home Depot : Mexican National Soccer Team Rediscover the passion for your home. 2010-04-27T10:27:28+02:00 The Home Depot advertising 30 http://scaryideas.com/content/17249/ http://scaryideas.com/content/17249. http://scaryideas.com/content/17249 http://scaryideas.com/t/17249.jpg Cine las Americas Latin American Film Festival : Integrated campaign If this is our reality, imagine our films. 2010-04-27T10:28:38+02:00 Cine las Americas Latin American Film Festival advertising 30 http://scaryideas.com/content/17255/ http://scaryideas.com/content/17255. http://scaryideas.com/content/17255 http://scaryideas.com/t/17255.jpg Cine las Americas Latin American Film Festival : Bath If this is our reality, imagine our films. 2010-04-27T11:48:33+02:00 Cine las Americas Latin American Film Festival advertising 30 http://scaryideas.com/content/17256/ http://scaryideas.com/content/17256. http://scaryideas.com/content/17256 http://scaryideas.com/t/17256.jpg Cine las Americas Latin American Film Festival : Princess If this is our reality, imagine our films. 2010-04-27T11:49:17+02:00 Cine las Americas Latin American Film Festival advertising 30 http://scaryideas.com/content/17257/ http://scaryideas.com/content/17257. http://scaryideas.com/content/17257 http://scaryideas.com/t/17257.jpg Cine las Americas Latin American Film Festival : Pig If this is our reality, imagine our films. 2010-04-27T11:50:11+02:00 Cine las Americas Latin American Film Festival advertising 30 http://scaryideas.com/content/17263/ http://scaryideas.com/content/17263. http://scaryideas.com/content/17263 http://scaryideas.com/t/17263.jpg Trax Magazine : Crooner 2010-04-27T12:52:56+02:00 Trax Magazine advertising 30 http://scaryideas.com/content/17269/ http://scaryideas.com/content/17269. http://scaryideas.com/content/17269 http://scaryideas.com/t/17269.jpg Nike : The Getaway 2010-04-27T16:37:18+02:00 Nike advertising 30 http://scaryideas.com/content/17270/ http://scaryideas.com/content/17270. http://scaryideas.com/content/17270 http://scaryideas.com/t/17270.jpg Mini : Evolution 2010-04-27T17:25:30+02:00 Mini advertising 30 http://scaryideas.com/content/17272/ http://scaryideas.com/content/17272. http://scaryideas.com/content/17272 http://scaryideas.com/t/17272.jpg Canadian Real Estate Association : Never-Ending Negotiation If you don�t use a realtor to negotiate a home sale, you might have a hard time closing the deal. The Canadian Real Estate Association reminds you to let a realtor help. 2010-04-28T10:06:58+02:00 Canadian Real Estate Association advertising 30 http://scaryideas.com/content/17276/ http://scaryideas.com/content/17276. http://scaryideas.com/content/17276 http://scaryideas.com/t/17276.jpg Gatorade : Gatorade has evolved 2010-04-28T10:10:07+02:00 Gatorade advertising 30 http://scaryideas.com/content/17298/ http://scaryideas.com/content/17298. http://scaryideas.com/content/17298 http://scaryideas.com/t/17298.jpg Cosmote : Open Space 2010-04-28T16:15:22+02:00 Cosmote advertising 30 http://scaryideas.com/content/17304/ http://scaryideas.com/content/17304. http://scaryideas.com/content/17304 http://scaryideas.com/t/17304.jpg Lipton Yellow Label : A Sip of Inspiration - Lalo 2010-04-29T10:23:58+02:00 Lipton Yellow Label advertising 30 http://scaryideas.com/content/17310/ http://scaryideas.com/content/17310. http://scaryideas.com/content/17310 http://scaryideas.com/t/17310.jpg Miller Lite : Carry-All 2010-04-29T10:29:10+02:00 Miller Lite advertising 30 http://scaryideas.com/content/17311/ http://scaryideas.com/content/17311. http://scaryideas.com/content/17311 http://scaryideas.com/t/17311.jpg Miller Lite : Skirt 2010-04-29T10:29:52+02:00 Miller Lite advertising 30 http://scaryideas.com/content/17312/ http://scaryideas.com/content/17312. http://scaryideas.com/content/17312 http://scaryideas.com/t/17312.jpg Germanwings : Planemob The first airborne guerrilla campaign. 2010-04-29T10:31:23+02:00 Germanwings advertising 30 http://scaryideas.com/content/17341/ http://scaryideas.com/content/17341. http://scaryideas.com/content/17341 http://scaryideas.com/t/17341.jpg Watford College : George & Fred An elderly advertising creative team search for that elusive first placement after six decades of trying. 2010-04-30T12:15:07+02:00 Watford College advertising 30 http://scaryideas.com/content/17342/ http://scaryideas.com/content/17342. http://scaryideas.com/content/17342 http://scaryideas.com/t/17342.jpg Les enfants du Noma : The letters Send a donation, and give them their faces back 2010-04-30T12:16:21+02:00 Les enfants du Noma advertising 30 http://scaryideas.com/content/17364/ http://scaryideas.com/content/17364. http://scaryideas.com/content/17364 http://scaryideas.com/t/17364.jpg Brizo Faucets : License to Dream 2010-05-03T21:58:53+02:00 Brizo Faucets advertising 30 http://scaryideas.com/content/17366/ http://scaryideas.com/content/17366. http://scaryideas.com/content/17366 http://scaryideas.com/t/17366.jpg D.N.F. : Toxic Brainstorming Smoking makes you the garbage dump of the worst toxic products. With cigarettes, people are feeded with the same toxics products no one would accept to see dumped by industrials : DDT, Arsenic, Acetone, an even some radioactive poison: Polonium 210. 2010-05-03T22:08:43+02:00 D.N.F. advertising 30 http://scaryideas.com/content/17399/ http://scaryideas.com/content/17399. http://scaryideas.com/content/17399 http://scaryideas.com/t/17399.jpg Solo Un Planeta : Deforestation Solo Un Planeta (Just One Planet) The famous football field everyone names when talking about deforestation. 2010-05-04T13:19:25+02:00 Solo Un Planeta advertising 30 http://scaryideas.com/content/17401/ http://scaryideas.com/content/17401. http://scaryideas.com/content/17401 http://scaryideas.com/t/17401.jpg Tele Cine Pipoca : Indiana Jones movies - Rockstar 2010-05-04T13:31:49+02:00 Tele Cine Pipoca advertising 30 http://scaryideas.com/content/17402/ http://scaryideas.com/content/17402. http://scaryideas.com/content/17402 http://scaryideas.com/t/17402.jpg Suzuki Kizashi : Wicked weather 2010-05-04T13:35:02+02:00 Suzuki Kizashi advertising 30 http://scaryideas.com/content/17404/ http://scaryideas.com/content/17404. http://scaryideas.com/content/17404 http://scaryideas.com/t/17404.jpg McDonald's : Camera phone billboard 2010-05-04T13:43:03+02:00 McDonald's advertising 30 http://scaryideas.com/content/17411/ http://scaryideas.com/content/17411. http://scaryideas.com/content/17411 http://scaryideas.com/t/17411.jpg Scott Naturals : The Right Blend 2010-05-04T13:51:40+02:00 Scott Naturals advertising 30 http://scaryideas.com/content/17422/ http://scaryideas.com/content/17422. http://scaryideas.com/content/17422 http://scaryideas.com/t/17422.jpg Caloi bikes : Choco-Lazy Caloi bikes. Life in motion. 2010-05-04T14:30:08+02:00 Caloi bikes advertising 30 http://scaryideas.com/content/17423/ http://scaryideas.com/content/17423. http://scaryideas.com/content/17423 http://scaryideas.com/t/17423.jpg Cheerwine : Bear Dance Off 2010-05-04T14:31:37+02:00 Cheerwine advertising 30 http://scaryideas.com/content/17429/ http://scaryideas.com/content/17429. http://scaryideas.com/content/17429 http://scaryideas.com/t/17429.jpg Telstra : Alexander Graham Bell versus the Home Phone of the Future - Users 2010-05-04T22:04:57+02:00 Telstra advertising 30 http://scaryideas.com/content/17430/ http://scaryideas.com/content/17430. http://scaryideas.com/content/17430 http://scaryideas.com/t/17430.jpg Telstra : Alexander Graham Bell versus the Home Phone of the Future - Weather 2010-05-04T22:05:04+02:00 Telstra advertising 30 http://scaryideas.com/content/17431/ http://scaryideas.com/content/17431. http://scaryideas.com/content/17431 http://scaryideas.com/t/17431.jpg Telstra : Alexander Graham Bell versus the Home Phone of the Future - Youtube 2010-05-04T22:05:11+02:00 Telstra advertising 30 http://scaryideas.com/content/17432/ http://scaryideas.com/content/17432. http://scaryideas.com/content/17432 http://scaryideas.com/t/17432.jpg Telstra : Alexander Graham Bell versus the Home Phone of the Future - Yellow Pages 2010-05-04T22:05:19+02:00 Telstra advertising 30 http://scaryideas.com/content/17439/ http://scaryideas.com/content/17439. http://scaryideas.com/content/17439 http://scaryideas.com/t/17439.jpg TomTom : Darth Vader's recording for TomTom GPS - behind the scenes 2010-07-12T16:57:18+02:00 TomTom advertising 30 http://scaryideas.com/content/17449/ http://scaryideas.com/content/17449. http://scaryideas.com/content/17449 http://scaryideas.com/t/17449.jpg Serenada : Morning The best slice out of your day. 2010-05-05T10:15:25+02:00 Serenada advertising 30 http://scaryideas.com/content/17456/ http://scaryideas.com/content/17456. http://scaryideas.com/content/17456 http://scaryideas.com/t/17456.jpg Washington�s Lottery : Mini Market Musical The spot focuses on that moment of dreaming that happens instantaneously when you purchase a ticket. As the heroine purchases a Lottery ticket, a dream sequence is instigated that includes a fanciful swim in the fridge, a dance on the ceiling and a Vespa ride. The spot closes with a call to action: �What�s Your Dream?� Fun facts related to �Mini Market Musical�: The music was done by groundbreaking band, Grizzly Bear. This was their first commercial score for an ad. Director Patrick Daughters has done numerous award winning videos and ads. He was nominated for a Grammy for his Feist "1234" video; he also directed the video for Grizzly Bear�s �Two Weeks.� The spot was choreographed by Michael Rooney who has choreographed key dance scenes in films by Paul Thomas Anderson (Boogie Nights and Magnolia) and Spike Jonze. And most recently, he choreographed 500 Days of Summer and was rewarded with two golden globe nominations. He has also worked with Dancing With The Stars to choreograph their dances. The set design was created by some of the same ingenious people that worked with Spike Jonze to create Where The Wild Things Are. 2010-05-05T10:34:45+02:00 Washington�s Lottery advertising 30 http://scaryideas.com/content/17457/ http://scaryideas.com/content/17457. http://scaryideas.com/content/17457 http://scaryideas.com/t/17457.jpg Cialis : Evenings 2010-05-11T00:07:48+02:00 Cialis advertising 30 http://scaryideas.com/content/17458/ http://scaryideas.com/content/17458. http://scaryideas.com/content/17458 http://scaryideas.com/t/17458.jpg Baygon : Ant Protest There was no use of CGI in this video, as you can see in the making of. 2010-05-05T12:21:29+02:00 Baygon advertising 30 http://scaryideas.com/content/17459/ http://scaryideas.com/content/17459. http://scaryideas.com/content/17459 http://scaryideas.com/t/17459.jpg Baygon : Making of Ant Protest 2010-05-05T12:22:10+02:00 Baygon advertising 30 http://scaryideas.com/content/17460/ http://scaryideas.com/content/17460. http://scaryideas.com/content/17460 http://scaryideas.com/t/17460.jpg EA Games : Skate 3 - If Braveheart�s armies rode skateboard Client: EA Games label of Electronic Arts, Inc., Redwood City, Calif. (NASDAQ: ERTS) Agency: Heat, San Francisco Dir./Prod. co.: Stacy Wall/Imperial Woodpecker, Los Angeles Executions: One TV :30 (see at http://skate.ea.com ) Online game site takeovers of IGN.com and GameSpot.com (see preview at http://bit.ly/btk95v ) Game intro: Skate 3, May 11, for Xbox and PlayStation. Introduces team skating. Target (shift): Male, 12�17. (Previous editions were 16�24.) �Team play� appeals to core skaters and younger, action sports gamers. Concept: Rival skateboard clans face off across battlefields live and digital, from 30� halfpipe to gameplay�s pool, street, stairs. Tone: Future Medieval Brief: Appeal directly to core skaters and let them generate community buzz. Appeal to broader action sports gamers with an emphasis on team play. Creative themes: Enlarge competitive skateboard culture. Make conflict�and camaraderie�tribal. Location: San Pedro, Calif., decommissioned Army base Media Agency: Wieden+Kennedy, Portland Media: 13 national cable networks, including MTV, Comedy Central, G4, Adult Swim, Spike, others. San Francisco�Advertising for the May 11 launch of team play Xbox and PlayStation game Skate 3, by EA Games, label of Electronic Arts, Inc., Redwood City, Calif. (NASDAQ: ERTS), depicts a �future medieval� scene of skateboard clan warfare. The work is by advertising agency Heat, San Francisco. In the TV, rival red and green skateboard teams (the cast of dozens includes lead skaters, standard bearers, plumed followers and at least one each of buglers, dogs and horses) face off across a 30� halfpipe, their tricks drawing cheers and boos from the opposite sides. Live action fades into game play and, briefly, back, for a closing mass charge. Filming took place on a decommissioned Army base in San Pedro, Calif. The spot can be viewed at http://skate.ea.com . The target for Skate 3, males 12 � 17, represents a downshift from previous versions, which were directed to players 16 � 24. Skate 3�s most prominent new feature, team play, is thought to appeal to younger action sports gamers. A dual brief was developed for the game�s two natural audiences. For skaters, the goal was to appeal directly to a core market, and let them generate community buzz. For gamers, the goal was a broader appeal, with an emphasis on team play. The creative is intended to �enlarge� competitive skateboard culture, and to make its conflict�and camaraderie��tribal.� The TV, breaking this month, will run on 13 national cable networks, including, among others, MTV, Comedy Central, G4, Adult Swim and Spike. There will be one-day Website takeovers of game sites IGN.com and GameSpot.com. Media is handled by Wieden+ Kennedy, Portland. Credits for the campaign go to Heat executive creative director Steve Stone, associate creative director/art director Mark Lawson, and associate creative director/copywriter Jeff Guenther. The director is Stacy Wall of production company Imperial Woodpecker, Los Angeles. Electronic Arts Inc., Redwood City, Calif., is a leading global interactive entertainment software company. Founded in 1982, EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. www.ea.com Heat is a full-service advertising agency located in San Francisco. Clients include EA Sports, Cond� Nast Publications, The California Academy of Sciences, Bare Escentuals Cosmetics and Adobe. www.sfheat.com 2010-05-05T12:25:41+02:00 EA Games advertising 30 http://scaryideas.com/content/17461/ http://scaryideas.com/content/17461. http://scaryideas.com/content/17461 http://scaryideas.com/t/17461.jpg Forst : A new species Good, because it has always lived here. 2010-05-06T10:10:20+02:00 Forst advertising 30 http://scaryideas.com/content/17465/ http://scaryideas.com/content/17465. http://scaryideas.com/content/17465 http://scaryideas.com/t/17465.jpg Chicken Licken Slyder Burger : The little burger with the little price Who better to endorse the smalleset most awesome burger in the world than the smallest most awesome dude in the world; Verne Troyer (AKA Mini-Me). 2010-05-06T10:15:38+02:00 Chicken Licken Slyder Burger advertising 30 http://scaryideas.com/content/17468/ http://scaryideas.com/content/17468. http://scaryideas.com/content/17468 http://scaryideas.com/t/17468.jpg Coca-Cola : Spot in the Coca-Cola Label How to turn millions of bottles into a TV set? 2010-05-06T10:18:56+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/17469/ http://scaryideas.com/content/17469. http://scaryideas.com/content/17469 http://scaryideas.com/t/17469.jpg Expedia : Beds 2010-05-06T10:20:14+02:00 Expedia advertising 30 http://scaryideas.com/content/17470/ http://scaryideas.com/content/17470. http://scaryideas.com/content/17470 http://scaryideas.com/t/17470.jpg Schmidt & Bartelt Funeral & Cremation Services : Easy Chair When funeral directors share what they do for a living with someone for the first, the conversation often turns cold as the person is overcome with a feeling of "creepiness" that they just can't shake. Only the funeral directors at Schmidt & Bartelt come across as regular people you would call friend or neighbor. In order to reveal more of their personalities, we developed two TV spots that positions them as people easier to talk to--the funeral home that's makes you feel more comfortable discussing your thoughts and feelings regarding death. To this end, we tapped into the role humor plays in the grieving process. According to experts, humor not only breaks tension in the air, but it can also make death seem less scary and intimidating by poking fun at it. So we shot the spots in a documentary interview style featuring seniors being "brutally honest" on the subject, which allowed us to introduce humor into the spots in an appropriate manner. 2010-05-06T10:25:31+02:00 Schmidt & Bartelt Funeral & Cremation Services advertising 30 http://scaryideas.com/content/17471/ http://scaryideas.com/content/17471. http://scaryideas.com/content/17471 http://scaryideas.com/t/17471.jpg Schmidt & Bartelt Funeral & Cremation Services : Flowers When funeral directors share what they do for a living with someone for the first, the conversation often turns cold as the person is overcome with a feeling of "creepiness" that they just can't shake. Only the funeral directors at Schmidt & Bartelt come across as regular people you would call friend or neighbor. In order to reveal more of their personalities, we developed two TV spots that positions them as people easier to talk to--the funeral home that's makes you feel more comfortable discussing your thoughts and feelings regarding death. To this end, we tapped into the role humor plays in the grieving process. According to experts, humor not only breaks tension in the air, but it can also make death seem less scary and intimidating by poking fun at it. So we shot the spots in a documentary interview style featuring seniors being "brutally honest" on the subject, which allowed us to introduce humor into the spots in an appropriate manner. 2010-05-06T10:26:21+02:00 Schmidt & Bartelt Funeral & Cremation Services advertising 30 http://scaryideas.com/content/17479/ http://scaryideas.com/content/17479. http://scaryideas.com/content/17479 http://scaryideas.com/t/17479.jpg John Smith's : No nonsense - Diner Actor, writer and comedian Peter Kay reprised his role as John Smith's No Nonsense man for the first time in five years. Kay, who was the star of John Smith's hugely-successful No Nonsense TV ad campaign from 2002 to 2005, is back to bring a smile to the face of Britain in the first of three new ads. John Smith's, Britain's best-selling ale brand, has created three new scenarios featuring Kay at the helm, with the first Diner, re-uniting the Bolton funnyman with his TV "wife" on a pleasant evening out with friends � until his plain-speaking honesty brings a playful conversation about his "dream date" to an amusing and unexpected conclusion. 2010-05-06T10:33:56+02:00 John Smith's advertising 30 http://scaryideas.com/content/17482/ http://scaryideas.com/content/17482. http://scaryideas.com/content/17482 http://scaryideas.com/t/17482.jpg Cadbury : Cows Putting on the Ritz Lyrics: Dressed up like a million dollar trouper Trying hard to look like Gary Cooper Super-Duper. If you�re blue and you don�t where to go to Why don�t you go where fashion sits? Puttin� on the ritz. 2010-05-06T11:00:25+02:00 Cadbury advertising 30 http://scaryideas.com/content/17487/ http://scaryideas.com/content/17487. http://scaryideas.com/content/17487 http://scaryideas.com/t/17487.jpg Cosmote : Open space internet 2010-05-06T15:15:16+02:00 Cosmote advertising 30 http://scaryideas.com/content/17488/ http://scaryideas.com/content/17488. http://scaryideas.com/content/17488 http://scaryideas.com/t/17488.jpg Diesel : Facebook Cam Interactive installation at Diesel Stores in Spain, being the first store that allows users to share the moment of buying and trying garments on their Facebook profiles from the store. Consumers are able to make pictures, publish them and boast their new acquisitions with their Facebook friends. 2010-05-06T15:16:28+02:00 Diesel advertising 30 http://scaryideas.com/content/17494/ http://scaryideas.com/content/17494. http://scaryideas.com/content/17494 http://scaryideas.com/t/17494.jpg Optus : Secret Training Camp 2010-05-06T15:55:32+02:00 Optus advertising 30 http://scaryideas.com/content/17504/ http://scaryideas.com/content/17504. http://scaryideas.com/content/17504 http://scaryideas.com/t/17504.jpg Land Rover : Wacky Workplace - Swords 2010-05-07T10:13:06+02:00 Land Rover advertising 30 http://scaryideas.com/content/17507/ http://scaryideas.com/content/17507. http://scaryideas.com/content/17507 http://scaryideas.com/t/17507.jpg Lab Nutrition : Test your strength billboard 2010-05-07T12:21:52+02:00 Lab Nutrition advertising 30 http://scaryideas.com/content/17508/ http://scaryideas.com/content/17508. http://scaryideas.com/content/17508 http://scaryideas.com/t/17508.jpg Axe Play : Sofaurus 2010-05-07T12:25:02+02:00 Axe Play advertising 30 http://scaryideas.com/content/17509/ http://scaryideas.com/content/17509. http://scaryideas.com/content/17509 http://scaryideas.com/t/17509.jpg Amour : Girl 2010-05-07T13:06:42+02:00 Amour advertising 30 http://scaryideas.com/content/17510/ http://scaryideas.com/content/17510. http://scaryideas.com/content/17510 http://scaryideas.com/t/17510.jpg Amour : Hot in here 2010-05-07T13:07:19+02:00 Amour advertising 30 http://scaryideas.com/content/17511/ http://scaryideas.com/content/17511. http://scaryideas.com/content/17511 http://scaryideas.com/t/17511.jpg Amour : Hot tub 2010-05-07T13:07:44+02:00 Amour advertising 30 http://scaryideas.com/content/17512/ http://scaryideas.com/content/17512. http://scaryideas.com/content/17512 http://scaryideas.com/t/17512.jpg Amour : Shakespeare 2010-05-07T13:08:43+02:00 Amour advertising 30 http://scaryideas.com/content/17513/ http://scaryideas.com/content/17513. http://scaryideas.com/content/17513 http://scaryideas.com/t/17513.jpg Amour : Sword 2010-05-07T13:09:22+02:00 Amour advertising 30 http://scaryideas.com/content/17514/ http://scaryideas.com/content/17514. http://scaryideas.com/content/17514 http://scaryideas.com/t/17514.jpg Amour : Tethescope 2010-05-07T13:10:01+02:00 Amour advertising 30 http://scaryideas.com/content/17515/ http://scaryideas.com/content/17515. http://scaryideas.com/content/17515 http://scaryideas.com/t/17515.jpg ESPN : 2010 FIFA World Cup - Power of 10 Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), �Power of Ten� celebrates the honor and burden that comes with wearing the most sacred jersey number in soccer (set to U2�s �Out of Control�). This is the third spot released in ESPN�s �One Game Changes Everything� campaign, which consists of a total of five spots. The spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup. �Robben Island,� debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa, followed by the debut of �United� on April 21, which conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2�s �Magnificent�). 2010-05-07T17:50:16+02:00 ESPN advertising 30 http://scaryideas.com/content/17518/ http://scaryideas.com/content/17518. http://scaryideas.com/content/17518 http://scaryideas.com/t/17518.jpg Gainomax Recovery : Lonely monkey In Sweden most people eat a banana after working out. They shouldn't. Bananas are monkey food. 2010-05-08T21:16:37+02:00 Gainomax Recovery advertising 30 http://scaryideas.com/content/17530/ http://scaryideas.com/content/17530. http://scaryideas.com/content/17530 http://scaryideas.com/t/17530.jpg PMMP : Beard PMMP (Prairie Milk Marketing Partnership) 2010-05-08T21:28:36+02:00 PMMP advertising 30 http://scaryideas.com/content/17531/ http://scaryideas.com/content/17531. http://scaryideas.com/content/17531 http://scaryideas.com/t/17531.jpg PMMP : Blob PMMP (Prairie Milk Marketing Partnership) 2010-05-08T21:29:20+02:00 PMMP advertising 30 http://scaryideas.com/content/17532/ http://scaryideas.com/content/17532. http://scaryideas.com/content/17532 http://scaryideas.com/t/17532.jpg PMMP : Cows PMMP (Prairie Milk Marketing Partnership) 2010-05-08T21:30:13+02:00 PMMP advertising 30 http://scaryideas.com/content/17533/ http://scaryideas.com/content/17533. http://scaryideas.com/content/17533 http://scaryideas.com/t/17533.jpg PMMP : Flivio PMMP (Prairie Milk Marketing Partnership) 2010-05-08T21:31:14+02:00 PMMP advertising 30 http://scaryideas.com/content/17534/ http://scaryideas.com/content/17534. http://scaryideas.com/content/17534 http://scaryideas.com/t/17534.jpg PMMP : Kitty PMMP (Prairie Milk Marketing Partnership) 2010-05-08T21:32:13+02:00 PMMP advertising 30 http://scaryideas.com/content/17541/ http://scaryideas.com/content/17541. http://scaryideas.com/content/17541 http://scaryideas.com/t/17541.jpg LG : LG Ally Phone: The Plan Iron Man 2 themed LG spot. 2010-05-09T21:46:42+02:00 LG advertising 30 http://scaryideas.com/content/17550/ http://scaryideas.com/content/17550. http://scaryideas.com/content/17550 http://scaryideas.com/t/17550.jpg MTV : 2010 MTV Movie Awards - Who is Aziz 2010 MTV Movie Awards host campaign starring Aziz Ansari, Kristen Bell, Sara Silverman, Diddy and Zac Efron. The spots will run globally on TV, in movie theaters and online. 2010-05-10T09:57:34+02:00 MTV advertising 30 http://scaryideas.com/content/17551/ http://scaryideas.com/content/17551. http://scaryideas.com/content/17551 http://scaryideas.com/t/17551.jpg McDonald's : Doodle 2010-05-10T10:00:18+02:00 McDonald's advertising 30 http://scaryideas.com/content/17555/ http://scaryideas.com/content/17555. http://scaryideas.com/content/17555 http://scaryideas.com/t/17555.jpg Westfield London : Westfield Fashion Detector 2010-05-10T10:03:55+02:00 Westfield London advertising 30 http://scaryideas.com/content/17953/ http://scaryideas.com/content/17953. http://scaryideas.com/content/17953 http://scaryideas.com/t/17953.jpg Sainsbury's : Cursor Sainsbury�s has launched its first ever TV commercial for www.sainsburys.co.uk via agency AMV BBDO, London. The spot features animated computer cursors pushing trolleys as they buy a variety of products. It also highlights a new offer for free delivery on all orders over �50. The site, which launched last July, offers shoppers over 8,000 items including furniture, TVs, white goods, toys, home entertainment and iPods. The 30 second spot was directed by the Swedish consortium of directors Stylewar. Stylewar have previously directed TV ads for companies as diverse as Nike, Dreamworks and Lexus. 2010-05-26T10:57:03+02:00 Sainsbury's advertising 30 http://scaryideas.com/content/17757/ http://scaryideas.com/content/17757. http://scaryideas.com/content/17757 http://scaryideas.com/t/17757.jpg Loewe : Swan Lake 2010-05-20T10:40:56+02:00 Loewe advertising 30 http://scaryideas.com/content/17766/ http://scaryideas.com/content/17766. http://scaryideas.com/content/17766 http://scaryideas.com/t/17766.jpg Toyota : Toyota Avalon - Plane Toyota Avalon TV presents Plane featuring the new 2011 Toyota Avalon. The New Toyota Avalon. Comfort is back. 2010-05-19T11:52:50+02:00 Toyota advertising 30 http://scaryideas.com/content/17767/ http://scaryideas.com/content/17767. http://scaryideas.com/content/17767 http://scaryideas.com/t/17767.jpg Toyota : Toyota Avalon - Train Toyota Avalon TV presents Plane featuring the new 2011 Toyota Avalon. The New Toyota Avalon. Comfort is back. 2010-05-19T12:02:46+02:00 Toyota advertising 30 http://scaryideas.com/content/17768/ http://scaryideas.com/content/17768. http://scaryideas.com/content/17768 http://scaryideas.com/t/17768.jpg Starbucks : Express Your Love Message: Express your love with the new however-you-want-it Frappuccino� blended beverage from Starbucks. Choose your own ingredients to make your favorite drink. Dial up the intensity with an Extra Coffee Caramel Frappuccino� or make it with soy milk like in the Soy Strawberries & Cr�me Frappuccino�. Create yours at frappuccino.com. 2010-05-19T12:14:15+02:00 Starbucks advertising 30 http://scaryideas.com/content/17769/ http://scaryideas.com/content/17769. http://scaryideas.com/content/17769 http://scaryideas.com/t/17769.jpg Comcast : Field (HD war is over) Comcast take to the battlefield to declare war of the HD TV. 2010-05-19T12:37:39+02:00 Comcast advertising 30 http://scaryideas.com/content/17770/ http://scaryideas.com/content/17770. http://scaryideas.com/content/17770 http://scaryideas.com/t/17770.jpg VH1 : Anti-Rock Star 2010-05-19T12:39:55+02:00 VH1 advertising 30 http://scaryideas.com/content/17775/ http://scaryideas.com/content/17775. http://scaryideas.com/content/17775 http://scaryideas.com/t/17775.jpg Mercedes-Benz : Sprinter - Singers 2010-05-19T13:10:06+02:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/17776/ http://scaryideas.com/content/17776. http://scaryideas.com/content/17776 http://scaryideas.com/t/17776.jpg Mercedes-Benz : Sprinter - Drive-Thru 2010-05-19T13:11:27+02:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/17777/ http://scaryideas.com/content/17777. http://scaryideas.com/content/17777 http://scaryideas.com/t/17777.jpg Stanley Steemer Carpet Cleaners : Alpaca 2010-05-19T13:17:09+02:00 Stanley Steemer Carpet Cleaners advertising 30 http://scaryideas.com/content/17794/ http://scaryideas.com/content/17794. http://scaryideas.com/content/17794 http://scaryideas.com/t/17794.jpg CNN : Go beyond Borders - Berlin Wall Tape Art Project The project marks the 20th Anniversary of the fall of the Berlin Wall, and comprises of 8 Street Art Installations telling heroic stories of escape along the original divide between East and West. 40 km of Go Beyond Borders Tape was produced to define the original position of the Berlin Wall, and information posters with QR codes lead the viewers online to more content including a Google map of the project and archive video material bringing them deeper into the story. The action also marks the launch of CNN's new International slogan: Go Beyond Borders. The Go Beyond Borders Project is an initiative of Heimat Berlin and CNN International in conjunction with Berlin Tape Artist El Bocho. The Beyond Borders team wish to thank the City of Berlin, the Wall AG, the Marriott Hotel, The Deutsche Bahn and Axel Springer Publishing for their support in this project. 2010-05-19T17:52:33+02:00 CNN advertising 30 http://scaryideas.com/content/17798/ http://scaryideas.com/content/17798. http://scaryideas.com/content/17798 http://scaryideas.com/t/17798.jpg Under Armour : Protect This House. I Will. Training 2010-05-20T18:03:20+02:00 Under Armour advertising 30 http://scaryideas.com/content/17807/ http://scaryideas.com/content/17807. http://scaryideas.com/content/17807 http://scaryideas.com/t/17807.jpg Tostitos : The Flame and the Fantastic Flood 2010-05-20T10:36:17+02:00 Tostitos advertising 30 http://scaryideas.com/content/17808/ http://scaryideas.com/content/17808. http://scaryideas.com/content/17808 http://scaryideas.com/t/17808.jpg Smart : Rain 2010-05-20T11:01:09+02:00 Smart advertising 30 http://scaryideas.com/content/17809/ http://scaryideas.com/content/17809. http://scaryideas.com/content/17809 http://scaryideas.com/t/17809.jpg GRAACC : Photos To call attention and show how much a donation can change the life of a child with cancer, a film with a sequence of photos was created showing children in a certain setting next to another photo of the same person, now adult, in the same setting. At the end, the film shows only pictures of GRAACC kids today. Beside the pictures, instead of another photo, there�� just the institution�s phone number showing that the future of each child depends on each of us. 2010-05-20T11:01:59+02:00 GRAACC advertising 30 http://scaryideas.com/content/17813/ http://scaryideas.com/content/17813. http://scaryideas.com/content/17813 http://scaryideas.com/t/17813.jpg Moosehead Breweries : Ergonomics 2010-05-20T11:09:31+02:00 Moosehead Breweries advertising 30 http://scaryideas.com/content/17814/ http://scaryideas.com/content/17814. http://scaryideas.com/content/17814 http://scaryideas.com/t/17814.jpg Moosehead Breweries : Fishing 2010-05-20T11:10:30+02:00 Moosehead Breweries advertising 30 http://scaryideas.com/content/17815/ http://scaryideas.com/content/17815. http://scaryideas.com/content/17815 http://scaryideas.com/t/17815.jpg Moosehead Breweries : Gym 2010-05-20T11:11:52+02:00 Moosehead Breweries advertising 30 http://scaryideas.com/content/17833/ http://scaryideas.com/content/17833. http://scaryideas.com/content/17833 http://scaryideas.com/t/17833.jpg Cancer Awareness : Check out these boobs 2010-05-21T10:32:49+02:00 Cancer Awareness advertising 30 http://scaryideas.com/content/17834/ http://scaryideas.com/content/17834. http://scaryideas.com/content/17834 http://scaryideas.com/t/17834.jpg Volkswagen : Something Blue 2010-05-21T10:34:12+02:00 Volkswagen advertising 30 http://scaryideas.com/content/17835/ http://scaryideas.com/content/17835. http://scaryideas.com/content/17835 http://scaryideas.com/t/17835.jpg Nike : Write the Future 2010-06-08T10:56:12+02:00 Nike advertising 30 http://scaryideas.com/content/17836/ http://scaryideas.com/content/17836. http://scaryideas.com/content/17836 http://scaryideas.com/t/17836.jpg Skol : Brothers 2010-05-21T10:37:21+02:00 Skol advertising 30 http://scaryideas.com/content/17837/ http://scaryideas.com/content/17837. http://scaryideas.com/content/17837 http://scaryideas.com/t/17837.jpg Synergetic : Rapper 2010-05-21T10:38:57+02:00 Synergetic advertising 30 http://scaryideas.com/content/17841/ http://scaryideas.com/content/17841. http://scaryideas.com/content/17841 http://scaryideas.com/t/17841.jpg Nando's : Only i-best for ama-visitors - Wives For this campaign we have used the different misconceptions that foreigners have about South Africa and South Africans. The idea is that during the World Cup, we will be giving our visitors exactly what they want. If they believe we have animals that roam our city streets then that's exactly what they will get. On top of that we will also be feeding them the best chicken in the world, Nando's. Our television adverts illustrate the misconceptions that foreigners have and how we should accommodate them. 2010-05-21T10:43:22+02:00 Nando's advertising 30 http://scaryideas.com/content/17848/ http://scaryideas.com/content/17848. http://scaryideas.com/content/17848 http://scaryideas.com/t/17848.jpg Ford : Ford Fiesta - It's a pretty big deal The launch of the all-new 2011 Ford Fiesta has kicked off in the US. They've had to wait a long time for this great car in the US, so it really is a pretty big deal. 2010-05-24T10:10:45+02:00 Ford advertising 30 http://scaryideas.com/content/17849/ http://scaryideas.com/content/17849. http://scaryideas.com/content/17849 http://scaryideas.com/t/17849.jpg Allstate Insurance : Wall feat Memo Ochoa A world cup spot for Allstate featuring goalkeeper Memo Ochoa. 2010-05-24T10:12:34+02:00 Allstate Insurance advertising 30 http://scaryideas.com/content/17855/ http://scaryideas.com/content/17855. http://scaryideas.com/content/17855 http://scaryideas.com/t/17855.jpg Skol : Blowfish people 2010-05-24T10:19:10+02:00 Skol advertising 30 http://scaryideas.com/content/17856/ http://scaryideas.com/content/17856. http://scaryideas.com/content/17856 http://scaryideas.com/t/17856.jpg Inpes � Prevention du tabagisme actif : Chance 2010-05-24T10:20:26+02:00 Inpes � Prevention du tabagisme actif advertising 30 http://scaryideas.com/content/17862/ http://scaryideas.com/content/17862. http://scaryideas.com/content/17862 http://scaryideas.com/t/17862.jpg Coppertone : Boxer 2010-05-24T10:26:41+02:00 Coppertone advertising 30 http://scaryideas.com/content/17866/ http://scaryideas.com/content/17866. http://scaryideas.com/content/17866 http://scaryideas.com/t/17866.jpg MasterCard : Play This ad aired during the busy Christmas season as a reminder of what matters most in life. It was a positive encouragement to credit card holders to make a donation to the international charity Right to Play through a purchase at Roots. The message and the imagery swim against the current of gift-focused Christmas ads without being judgmental or pessimistic. 2010-05-24T10:31:08+02:00 MasterCard advertising 30 http://scaryideas.com/content/17867/ http://scaryideas.com/content/17867. http://scaryideas.com/content/17867 http://scaryideas.com/t/17867.jpg Right To Play : Toy Right to Play gives needy kids the chance to improve their futures, and to escape the harsh realities of their daily lives. 2010-05-24T10:32:51+02:00 Right To Play advertising 30 http://scaryideas.com/content/17868/ http://scaryideas.com/content/17868. http://scaryideas.com/content/17868 http://scaryideas.com/t/17868.jpg Right To Play : Assembly 2010-05-24T10:33:53+02:00 Right To Play advertising 30 http://scaryideas.com/content/17869/ http://scaryideas.com/content/17869. http://scaryideas.com/content/17869 http://scaryideas.com/t/17869.jpg XL-BYGG : Horror XL-BYGG - DIY & Builders Merchants 2010-05-24T10:43:24+02:00 XL-BYGG advertising 30 http://scaryideas.com/content/17870/ http://scaryideas.com/content/17870. http://scaryideas.com/content/17870 http://scaryideas.com/t/17870.jpg XL-BYGG : Western XL-BYGG - DIY & Builders Merchants 2010-05-24T10:43:54+02:00 XL-BYGG advertising 30 http://scaryideas.com/content/17871/ http://scaryideas.com/content/17871. http://scaryideas.com/content/17871 http://scaryideas.com/t/17871.jpg XL-BYGG : Storm XL-BYGG - DIY & Builders Merchants 2010-05-24T10:44:37+02:00 XL-BYGG advertising 30 http://scaryideas.com/content/17873/ http://scaryideas.com/content/17873. http://scaryideas.com/content/17873 http://scaryideas.com/t/17873.jpg Mini : Academy for fast learners 2010-05-24T10:47:00+02:00 Mini advertising 30 http://scaryideas.com/content/17874/ http://scaryideas.com/content/17874. http://scaryideas.com/content/17874 http://scaryideas.com/t/17874.jpg Newcastle Brown Ale : The Favorite 2010-05-24T10:48:16+02:00 Newcastle Brown Ale advertising 30 http://scaryideas.com/content/17875/ http://scaryideas.com/content/17875. http://scaryideas.com/content/17875 http://scaryideas.com/t/17875.jpg Newcastle Brown Ale : Sanjay 2010-05-24T10:48:37+02:00 Newcastle Brown Ale advertising 30 http://scaryideas.com/content/17876/ http://scaryideas.com/content/17876. http://scaryideas.com/content/17876 http://scaryideas.com/t/17876.jpg SportsNet NY : Busting Balls 2010-05-24T10:50:01+02:00 SportsNet NY advertising 30 http://scaryideas.com/content/17877/ http://scaryideas.com/content/17877. http://scaryideas.com/content/17877 http://scaryideas.com/t/17877.jpg SportsNet NY : Hoop Promotion 2010-05-24T10:50:35+02:00 SportsNet NY advertising 30 http://scaryideas.com/content/17889/ http://scaryideas.com/content/17889. http://scaryideas.com/content/17889 http://scaryideas.com/t/17889.jpg Votomassa : Mariachis The silent band promotes Votomassa Acoustic Control a mortar capable of minimising noises in an environment. 2010-05-24T11:02:20+02:00 Votomassa advertising 30 http://scaryideas.com/content/17890/ http://scaryideas.com/content/17890. http://scaryideas.com/content/17890 http://scaryideas.com/t/17890.jpg VH1 : Wonderful World of VH1 - If You Like Call-in voting has become really popular on all sorts of prime-time, network TV programming. VH1 decided to get in on the action, in their own special way...which you can see in �If You Like.� 2010-05-24T11:03:47+02:00 VH1 advertising 30 http://scaryideas.com/content/17896/ http://scaryideas.com/content/17896. http://scaryideas.com/content/17896 http://scaryideas.com/t/17896.jpg Cultura Inglesa : Radio Subtitles 2010-05-24T11:50:52+02:00 Cultura Inglesa advertising 30 http://scaryideas.com/content/17906/ http://scaryideas.com/content/17906. http://scaryideas.com/content/17906 http://scaryideas.com/t/17906.jpg Dunlop : Street Response challenge Extreme reverse driving from the team at Dunlop Tyres From the people that brought you Loop the Loop, comes more great driving. Three stunt drivers perform extreme reverse driving manoeuvres: J-turns, jumps, slaloms - awesome demonstrations of the manoeuvrability of Dunlops Street Response tyres. Dont try this in your local car park 2010-05-24T16:12:25+02:00 Dunlop advertising 30 http://scaryideas.com/content/17907/ http://scaryideas.com/content/17907. http://scaryideas.com/content/17907 http://scaryideas.com/t/17907.jpg Opet : Oilman 2010-05-24T16:16:14+02:00 Opet advertising 30 http://scaryideas.com/content/17914/ http://scaryideas.com/content/17914. http://scaryideas.com/content/17914 http://scaryideas.com/t/17914.jpg MTV : Shto 2010-05-24T22:13:34+02:00 MTV advertising 30 http://scaryideas.com/content/17915/ http://scaryideas.com/content/17915. http://scaryideas.com/content/17915 http://scaryideas.com/t/17915.jpg MTV : Chobi 2010-05-24T22:19:11+02:00 MTV advertising 30 http://scaryideas.com/content/17916/ http://scaryideas.com/content/17916. http://scaryideas.com/content/17916 http://scaryideas.com/t/17916.jpg MTV : Spooky 2010-05-24T22:23:18+02:00 MTV advertising 30 http://scaryideas.com/content/17918/ http://scaryideas.com/content/17918. http://scaryideas.com/content/17918 http://scaryideas.com/t/17918.jpg Dulux : Dulux Walls Dulux Walls - Global film for the Let's Colour Campaign by Euro RSCG London. Let's Colour is a worldwide initiative to transform grey spaces with colourful paint. This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour. Read more about the Let's Colour project here: www.letscolourproject.com/blog www.letscolourproject.com 2010-05-25T10:25:02+02:00 Dulux advertising 30 http://scaryideas.com/content/17927/ http://scaryideas.com/content/17927. http://scaryideas.com/content/17927 http://scaryideas.com/t/17927.jpg John Smith's : Antiques The second in a series of new John Smith�s TV ads breaks today with actor, writer and comedian Peter Kay resuming his role as John Smith, the UK�s archetypal No Nonsense man. Bolton funnyman Kay returned to TV screens earlier this month in Diner where, on a night out with friends, his plain-speaking honesty about his dream date brought an innocent conversation with his screen wife � played by actress Alison Darling � to an amusing and unexpected conclusion. This time the verbal sparring takes place at an antiques fair, set in the grounds of an imposing country mansion. As Kay listens intently and impatiently to the resident art expert valuing a watercolour he�s taken along, a gathering audience waits with bated breath to hear how much it�s worth. But his dream of owning a rare masterpiece is dashed when the expert confirms the worth of the painting to be just �200 much to the disbelief and disappointment of No Nonsense man. 2010-05-25T12:32:57+02:00 John Smith's advertising 30 http://scaryideas.com/content/17935/ http://scaryideas.com/content/17935. http://scaryideas.com/content/17935 http://scaryideas.com/t/17935.jpg Huggies : Jeans Diapers - I poo - in blue 2010-05-26T10:10:29+02:00 Huggies advertising 30 http://scaryideas.com/content/17936/ http://scaryideas.com/content/17936. http://scaryideas.com/content/17936 http://scaryideas.com/t/17936.jpg Sony : Sony 3D TV - 3D Commercial Please do not adjust your set... Sony presents their new 3D TV commercial. This time it's not just Kaka's footwork that's dazzling and baffling: This is 3D TV! 2010-05-26T10:12:19+02:00 Sony advertising 30 http://scaryideas.com/content/17940/ http://scaryideas.com/content/17940. http://scaryideas.com/content/17940 http://scaryideas.com/t/17940.jpg The Hard Times of RJ Berger : Moment of Awe 2010-05-26T10:16:37+02:00 The Hard Times of RJ Berger advertising 30 http://scaryideas.com/content/17954/ http://scaryideas.com/content/17954. http://scaryideas.com/content/17954 http://scaryideas.com/t/17954.jpg Rabo Direct Bank : Lazy Dad In these spots from Whybin\TBWA Sydney we see 2 situations of people be lazy. "You wouldn't accept laziness here, so don't accept it from your savings." Rabo offers a special high interest savings account that is not 'lazy'. 2010-05-26T10:59:14+02:00 Rabo Direct Bank advertising 30 http://scaryideas.com/content/17965/ http://scaryideas.com/content/17965. http://scaryideas.com/content/17965 http://scaryideas.com/t/17965.jpg GAA : Hurling 2010-05-26T15:50:25+02:00 GAA advertising 30 http://scaryideas.com/content/17966/ http://scaryideas.com/content/17966. http://scaryideas.com/content/17966 http://scaryideas.com/t/17966.jpg GAA : Football 2010-05-26T15:52:40+02:00 GAA advertising 30 http://scaryideas.com/content/17967/ http://scaryideas.com/content/17967. http://scaryideas.com/content/17967 http://scaryideas.com/t/17967.jpg National Geographic Kids Magazine : Make Earth proud - Air Pollution 2010-05-26T16:10:52+02:00 National Geographic Kids Magazine advertising 30 http://scaryideas.com/content/17968/ http://scaryideas.com/content/17968. http://scaryideas.com/content/17968 http://scaryideas.com/t/17968.jpg National Geographic Kids Magazine : Make Earth proud - Rubbish 2010-05-26T16:11:32+02:00 National Geographic Kids Magazine advertising 30 http://scaryideas.com/content/17969/ http://scaryideas.com/content/17969. http://scaryideas.com/content/17969 http://scaryideas.com/t/17969.jpg National Geographic Kids Magazine : Make Earth proud - Deforestation 2010-05-26T16:12:18+02:00 National Geographic Kids Magazine advertising 30 http://scaryideas.com/content/17979/ http://scaryideas.com/content/17979. http://scaryideas.com/content/17979 http://scaryideas.com/t/17979.jpg Gainomax Recovery : Sexy monkey In Sweden most people eat a banana after working out. They shouldn't. Bananas are monkey food. And it�s not sexy. 2010-05-27T10:16:14+02:00 Gainomax Recovery advertising 30 http://scaryideas.com/content/17980/ http://scaryideas.com/content/17980. http://scaryideas.com/content/17980 http://scaryideas.com/t/17980.jpg Webster Five : Origami In a television spot produced by Nola Pictures, multi-hyphenate Juan Delcan, in collaboration with creative agency Kelley Habib John, helmed an amusing :30 featuring stop frame animation for Webster Five Cents Savings Bank headquartered in Webster, MA. Using one-dollar bills, which were formed into various custom origami designs created by renowned origami artist Joseph Wu, the spot captures the essence of Webster Five's ongoing and long-standing commitment to community. 2010-05-27T10:18:40+02:00 Webster Five advertising 30 http://scaryideas.com/content/17985/ http://scaryideas.com/content/17985. http://scaryideas.com/content/17985 http://scaryideas.com/t/17985.jpg Adidas : Game Teaser Adidas Originals is launching the first Augmented Reality experience in footwear. Our animation was a teaser spot for this. We needed to show the five shoes in a street environment similar to the one used in Adidas augmented reality space. The shoes needed to be displayed one after another and the agency liked a transformer like effect to be used for transitions. We elaborated a bit further on this to try and make the transitions as different as possible. 2010-05-27T12:25:41+02:00 Adidas advertising 30 http://scaryideas.com/content/18003/ http://scaryideas.com/content/18003. http://scaryideas.com/content/18003 http://scaryideas.com/t/18003.jpg Kia Soul : This or That You can go with this or you can go with that. This is the ride. This is the worldwide debut music video. This is the Kia Soul. A new way to roll. The Kia Soul was introduced a year ago, becoming instantly popular within the youth-segment vehicle category. Along with the vehicle�s popularity was that of the integrated advertising launch campaign, most recognized by its television commercial featuring the Soul�s furry spokesmen (or spokesrodents) � the hamsters. In a world of hamsters monotonously running on their wheels, a trio of hamsters came rolling into the city in a Kia Soul � �A New Way to Roll.� They cruised in their fresh distinct ride to a series of music tracks, each one featured in four variations of the commercial, making the other hamsters on their wheels instantly jealous and irrelevant. The TV commercial has become incredibly popular, being rated �Automotive Ad of the Year� by Nielsen, recently winning an Effie and earning millions of views online. Given the success of the Soul launch and the hamsters� popularity, they are returning for a second time in this year�s follow-up Soul campaign. This time around, we return to a city of hamsters, now a bustling metropolis filled with hamsters from all walks of life. In the style of a music video, and to the classic hip hop track �The Choice is Yours� by notable 90�s hip hop group Black Sheep, our hero hamsters in the Soul take us through a day in the life, cruising through the city in their Alien Green Kia Soul. But unlike the first spot, the other less fortunate, jealous hamsters are in more than just monotonous hamster wheels. They ride along (and fail) in dull and characterless vehicles � toasters, washing machines and cardboard boxes. Our hero hamsters compare their Soul and all its amazing features to the other disappointing, boxy rides as they rap the song�s lyrics �You can go with this, or you can go with that.� We follow them as they walk through the neighborhood, cruise around the city in their Soul, hang out with the neighborhood hamsters and make the poor hamsters in their vanilla rides envious. Along with the original Soul television commercial and the recent Kia Sorento �Joyride� commercial that featured a posse of toys and stuffed animals on a joyride road trip, the newest Soul ad is high in production and entertainment value. In place of a traditional and formulaic car ad, the Soul commercial continues to entertain in cinemas, on television and online in a big way. Understanding that the Soul�s audience plays a great deal in the digital space, and that they viewed the first hamster commercial multiple times, the newest hamster experience is rich with details in the hamster world and provides additional integrated Soul content for people to discover with repeat viewings. And there is plenty more hamster and Soul content to come, following the hasmters� return to the streets in the new commercial. 2010-05-28T10:18:11+02:00 Kia Soul advertising 30 http://scaryideas.com/content/18019/ http://scaryideas.com/content/18019. http://scaryideas.com/content/18019 http://scaryideas.com/t/18019.jpg Massachusetts State Lottery : Someone's Gotta Win 2010-05-28T10:27:08+02:00 Massachusetts State Lottery advertising 30 http://scaryideas.com/content/18020/ http://scaryideas.com/content/18020. http://scaryideas.com/content/18020 http://scaryideas.com/t/18020.jpg Massachusetts State Lottery : Protect Your Nature 2010-05-28T10:28:00+02:00 Massachusetts State Lottery advertising 30 http://scaryideas.com/content/18027/ http://scaryideas.com/content/18027. http://scaryideas.com/content/18027 http://scaryideas.com/t/18027.jpg Kingis : Have a Big Heart 2010-05-28T16:59:57+02:00 Kingis advertising 30 http://scaryideas.com/content/18030/ http://scaryideas.com/content/18030. http://scaryideas.com/content/18030 http://scaryideas.com/t/18030.jpg Commonwealth Bank of Australia : Goals For these two :15 spots currently airing in Australia (only) for Commonwealth Bank of Australia, Nathan Love had the opportunity to work with multiple creatives at Goodby, Silverstein & Partners in San Francisco. Under the creative direction of ACDs Mike Mazza and Mark Dunn and coordinated by producer Barbro Eddy, they teamed with art director Jason Warne and copywriter Steve Nathans on "Goals," and art director Antonio Marcato and copywriter Thomas Kemeny on "Resolutions." In the words of Nathan Love's co-founder and creative director Joe Burrascano, who was recently featured in SHOOT Magazine's 2010 New Directors Showcase, "These two spots posed the interesting challenge of creating believable paper elements in CG. In order to inform the process, our designer broke out some paper, tape and glue to construct real-life models of the shapes that would later be modeled and rigged in Maya." Along with paper, tape, glue and Maya, the studio's project toolset also involved artful use of Adobe Photoshop and Adobe After Effects. 2010-05-29T20:26:11+02:00 Commonwealth Bank of Australia advertising 30 http://scaryideas.com/content/18031/ http://scaryideas.com/content/18031. http://scaryideas.com/content/18031 http://scaryideas.com/t/18031.jpg Commonwealth Bank of Australia : Resolutions For these two :15 spots currently airing in Australia (only) for Commonwealth Bank of Australia, Nathan Love had the opportunity to work with multiple creatives at Goodby, Silverstein & Partners in San Francisco. Under the creative direction of ACDs Mike Mazza and Mark Dunn and coordinated by producer Barbro Eddy, they teamed with art director Jason Warne and copywriter Steve Nathans on "Goals," and art director Antonio Marcato and copywriter Thomas Kemeny on "Resolutions." In the words of Nathan Love's co-founder and creative director Joe Burrascano, who was recently featured in SHOOT Magazine's 2010 New Directors Showcase, "These two spots posed the interesting challenge of creating believable paper elements in CG. In order to inform the process, our designer broke out some paper, tape and glue to construct real-life models of the shapes that would later be modeled and rigged in Maya." Along with paper, tape, glue and Maya, the studio's project toolset also involved artful use of Adobe Photoshop and Adobe After Effects. 2010-05-29T20:27:10+02:00 Commonwealth Bank of Australia advertising 30 http://scaryideas.com/content/18032/ http://scaryideas.com/content/18032. http://scaryideas.com/content/18032 http://scaryideas.com/t/18032.jpg Nuon : Energyshirt The Nuon Energyshirt. The shirt that's turns orange with your energy. 2010-05-29T20:32:53+02:00 Nuon advertising 30 http://scaryideas.com/content/18036/ http://scaryideas.com/content/18036. http://scaryideas.com/content/18036 http://scaryideas.com/t/18036.jpg Canadian Film Centre : Worldwide Short Film Festival - Psychiatrist 2010-05-29T20:40:03+02:00 Canadian Film Centre advertising 30 http://scaryideas.com/content/18037/ http://scaryideas.com/content/18037. http://scaryideas.com/content/18037 http://scaryideas.com/t/18037.jpg Canadian Film Centre : Worldwide Short Film Festival - Frame 2010-05-29T20:45:41+02:00 Canadian Film Centre advertising 30 http://scaryideas.com/content/18038/ http://scaryideas.com/content/18038. http://scaryideas.com/content/18038 http://scaryideas.com/t/18038.jpg Canadian Film Centre : Worldwide Short Film Festival - Date 2010-05-29T20:46:24+02:00 Canadian Film Centre advertising 30 http://scaryideas.com/content/18043/ http://scaryideas.com/content/18043. http://scaryideas.com/content/18043 http://scaryideas.com/t/18043.jpg American Honda Motor : Where it starts 2010-05-29T20:54:54+02:00 American Honda Motor advertising 30 http://scaryideas.com/content/18049/ http://scaryideas.com/content/18049. http://scaryideas.com/content/18049 http://scaryideas.com/t/18049.jpg Mercedes-Benz : Sorry Senses danger and inrcreases braking power. BAS PLUS 2010-05-29T21:06:17+02:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/18050/ http://scaryideas.com/content/18050. http://scaryideas.com/content/18050 http://scaryideas.com/t/18050.jpg JC Penney : Luxury Of You 2010-05-29T21:07:57+02:00 JC Penney advertising 30 http://scaryideas.com/content/18051/ http://scaryideas.com/content/18051. http://scaryideas.com/content/18051 http://scaryideas.com/t/18051.jpg McDonald's : Underwater 2010-05-29T21:21:49+02:00 McDonald's advertising 30 http://scaryideas.com/content/18052/ http://scaryideas.com/content/18052. http://scaryideas.com/content/18052 http://scaryideas.com/t/18052.jpg Knorr Quick : Implant 2010-05-30T18:00:24+02:00 Knorr Quick advertising 30 http://scaryideas.com/content/18053/ http://scaryideas.com/content/18053. http://scaryideas.com/content/18053 http://scaryideas.com/t/18053.jpg Knorr Quick : Book 2010-05-30T18:05:18+02:00 Knorr Quick advertising 30 http://scaryideas.com/content/18057/ http://scaryideas.com/content/18057. http://scaryideas.com/content/18057 http://scaryideas.com/t/18057.jpg United : Clipboard 2010-05-30T18:18:32+02:00 United advertising 30 http://scaryideas.com/content/18058/ http://scaryideas.com/content/18058. http://scaryideas.com/content/18058 http://scaryideas.com/t/18058.jpg United : Clipboard Container 2010-05-30T18:18:48+02:00 United advertising 30 http://scaryideas.com/content/18060/ http://scaryideas.com/content/18060. http://scaryideas.com/content/18060 http://scaryideas.com/t/18060.jpg Sherwin-Williams : Bees "Bees," the second television spot from Sherwin-Williams Color Chips campaign take viewers into harmonious landscapes and cityscapes bursting with color and created from Sherwin-Williams color chips. Directed and produced by Buck NY, the spot is full of unexpected animation moments, featuring a range of wonderfully designed 3-D characters and environments that showcase Sherwin-Williams� extensive color palette. 2010-05-30T18:22:27+02:00 Sherwin-Williams advertising 30 http://scaryideas.com/content/18083/ http://scaryideas.com/content/18083. http://scaryideas.com/content/18083 http://scaryideas.com/t/18083.jpg Shangri-La : Wolves 2010-05-31T14:41:40+02:00 Shangri-La advertising 30 http://scaryideas.com/content/18084/ http://scaryideas.com/content/18084. http://scaryideas.com/content/18084 http://scaryideas.com/t/18084.jpg BMW : Joy 3D - Asia's 1st Interactive 3D Building Projection Watch as BMW transform busy office buildings in Singapore from a symbol of work, into a symbol of Joy. Witness Joy coming alive at Suntec City, Towers 2 & 3. 2010-05-31T14:43:56+02:00 BMW advertising 30 http://scaryideas.com/content/18085/ http://scaryideas.com/content/18085. http://scaryideas.com/content/18085 http://scaryideas.com/t/18085.jpg New York Lottery : Small World 2010-06-02T10:12:27+02:00 New York Lottery advertising 30 http://scaryideas.com/content/18097/ http://scaryideas.com/content/18097. http://scaryideas.com/content/18097 http://scaryideas.com/t/18097.jpg TyC Sports : Argentinos 2010-06-01T11:19:19+02:00 TyC Sports advertising 30 http://scaryideas.com/content/18098/ http://scaryideas.com/content/18098. http://scaryideas.com/content/18098 http://scaryideas.com/t/18098.jpg 8th international short film festival, Film Palace Fest : Short but Strong - Hairs 2010-06-01T11:29:40+02:00 8th international short film festival, Film Palace Fest advertising 30 http://scaryideas.com/content/18099/ http://scaryideas.com/content/18099. http://scaryideas.com/content/18099 http://scaryideas.com/t/18099.jpg 8th international short film festival, Film Palace Fest : Short but Strong - Slap 2010-06-01T11:30:03+02:00 8th international short film festival, Film Palace Fest advertising 30 http://scaryideas.com/content/18100/ http://scaryideas.com/content/18100. http://scaryideas.com/content/18100 http://scaryideas.com/t/18100.jpg 8th international short film festival, Film Palace Fest : Short but Strong - Ring 2010-06-01T11:30:24+02:00 8th international short film festival, Film Palace Fest advertising 30 http://scaryideas.com/content/18102/ http://scaryideas.com/content/18102. http://scaryideas.com/content/18102 http://scaryideas.com/t/18102.jpg Scope : See the person Not-for-profit organisation Scope and Leo Burnett Melbourne teamed up with Aussie rock band Rudely Interrupted to help people 'see the person, not the disability'. Rudely Interrupted are the ultimate proof of this message, as 5 out of the 6 band members live with physical and/or intellectual disabilites. The music video encourages people to see the bands musical talent, and not the disability. 2010-06-01T11:32:47+02:00 Scope advertising 30 http://scaryideas.com/content/18103/ http://scaryideas.com/content/18103. http://scaryideas.com/content/18103 http://scaryideas.com/t/18103.jpg Close Up : Subtitles A man waits for his beloved to get off an airplane. She emerges, the two spot each other, running, hugging, but when the guy starts speaking, his subtitles appear distorted and the woman feels sick and flees, leaving the guy clueless as to what happened. The captain of the plane shows Closeup Liquifresh, a pocket mouth gel. Tag: Bad breath. Don't let it speak for you. Closeup Liquifresh. Keep the freshness closer. 2010-06-01T11:34:04+02:00 Close Up advertising 30 http://scaryideas.com/content/18105/ http://scaryideas.com/content/18105. http://scaryideas.com/content/18105 http://scaryideas.com/t/18105.jpg Chivas : Gold Signature 2010-06-01T13:07:24+02:00 Chivas advertising 30 http://scaryideas.com/content/18110/ http://scaryideas.com/content/18110. http://scaryideas.com/content/18110 http://scaryideas.com/t/18110.jpg Activision : Blur - Race Like A Big Boy Activision pokes fun at Nintendo in this hilarious commercial. 2010-06-02T10:21:14+02:00 Activision advertising 30 http://scaryideas.com/content/18111/ http://scaryideas.com/content/18111. http://scaryideas.com/content/18111 http://scaryideas.com/t/18111.jpg Godrej Security Solutions : Museum 2010-06-02T10:23:19+02:00 Godrej Security Solutions advertising 30 http://scaryideas.com/content/18112/ http://scaryideas.com/content/18112. http://scaryideas.com/content/18112 http://scaryideas.com/t/18112.jpg Godrej Security Solutions : Nuclear Plant 2010-06-02T10:23:42+02:00 Godrej Security Solutions advertising 30 http://scaryideas.com/content/18114/ http://scaryideas.com/content/18114. http://scaryideas.com/content/18114 http://scaryideas.com/t/18114.jpg Godrej Security Solutions : Home 2010-06-02T10:29:44+02:00 Godrej Security Solutions advertising 30 http://scaryideas.com/content/18116/ http://scaryideas.com/content/18116. http://scaryideas.com/content/18116 http://scaryideas.com/t/18116.jpg McDonald's : Come as you are Mc Donald's France has released a new ad campaign titled "Come as you are" which tries to show Mc Donald restaurants as a place where people can feel free to be themselves. 2010-06-03T16:33:48+02:00 McDonald's advertising 30 http://scaryideas.com/content/18126/ http://scaryideas.com/content/18126. http://scaryideas.com/content/18126 http://scaryideas.com/t/18126.jpg Doritos : Hola Ted 2010-06-03T10:35:41+02:00 Doritos advertising 30 http://scaryideas.com/content/18132/ http://scaryideas.com/content/18132. http://scaryideas.com/content/18132 http://scaryideas.com/t/18132.jpg Electronic Arts : Curling Meets Golf with Tiger Woods Client: EA SPORTS label of Electronic Arts, Inc., Redwood City, Calif. (NASDAQ: ERTS) Agency: Heat, San Francisco Game launch: Tiger Woods PGA Tour 11. Introduces team golf. For Xbox, PlayStation, Wii. Athlete appearances: Tiger Woods, Rickie Fowler (Team America), plus coach Mike Ditka Ian Poulter, Edoardo Molinari (Team Europe) Concept: All the excitement of team sports meets golf... now with team play. Execution: Football-style pre-game hoopla leads to Team America v. Team Europe golf match. Tiger putts for the win. Red fans, on cue, �Go Crazy.� Tag (new): �Welcome to team golf.� Formats: :30 (U.S. broadcast), :20 (Europe and R.S.A. broadcast), :60 (cable) Five support virals: Team sport / golf hybrids. Mixed lengths. VOs by Scott Van Pelt. Curling sweepers guide Tiger�s putt. Breaks week of 6/4. Basketball 3-pointers shot by Team Europe, with a pitching wedge. Hockey goalie stops three drives-on-goal. Fourth scores. Soccer goalie leaps to block Tiger�s putt. Omnibus combines all above sports, plus football. Media, TV: NBA finals, on ABC Media, online: Sports sites including ESPN.com, SI.com, FoxSports.com, SportingNews.com, Sports.Yahoo.com, others. Media Agency: Wieden+Kennedy, Portland Break date: June 3 Tiger Woods teams up with three other PGA players in new advertising for the June 8 launch of team golf game, Tiger Woods PGA Tour 11. The game, for Xbox, PlayStation and Wii, is by EA SPORTS, label of Electronic Arts, Inc., Redwood City, Calif. (NASDAQ: ERTS). The campaign, breaking today, was created by advertising agency Heat, San Francisco. In the TV :30 (also :60 cable version), football-style pre-game hoopla leads to a Team America (Tiger plus Rickie Fowler) v. Team Europe (Ian Poulter and Edoardo Molinari) golf match. The U.S. team huddles and takes advice from coach Mike Ditka. Tiger putts for the win. Red fans, on cue, �Go Crazy.� Also breaking online this week is the first of five hybrid team sport/golf videos. Curling sweepers guide Tiger�s putt. Team Europe shoots basketball 3-pointers, with a pitching wedge. A hockey goalie stops three Ian Poulter drives-on-goal; a fourth scores. A soccer goalie leaps to block Tiger�s putt. And an omnibus combines all those sports, plus football. The VO for all online videos is ESPN announcer Scott Van Pelt. The campaign concept is �All the excitement of team sports meets golf... now with team play.� Tiger Woods PGA Tour 11 introduces team golf and Ryder Cup play. The campaign is tagged �Welcome to team golf.� Media includes the NBA finals on ABC and such online sports sites as ESPN.com, SI.com, FoxSports.com, SportingNews.com, and Sports.Yahoo.com. Wieden+Kennedy, Portland, is the media agency. Creative credits go to Heat executive creative director Steve Stone, associate creative director/copywriter Warren Cockrel and art director Anna Rowland. The director is Justin Reardon of production company Anonymous Content, Culver City, Calif. Electronic Arts Inc., Redwood City, Calif., is a leading global interactive entertainment software company. Founded in 1982, EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. www.ea.com Heat is a full-service advertising agency located in San Francisco. Clients include EA SPORTS, Cond� Nast Publications, The California Academy of Sciences, Bare Escentuals Cosmetics and Adobe. www.sfheat.com 2010-06-03T15:11:43+02:00 Electronic Arts advertising 30 http://scaryideas.com/content/18133/ http://scaryideas.com/content/18133. http://scaryideas.com/content/18133 http://scaryideas.com/t/18133.jpg Electronic Arts : Team Golf with Tiger Woods Client: EA SPORTS label of Electronic Arts, Inc., Redwood City, Calif. (NASDAQ: ERTS) Agency: Heat, San Francisco Game launch: Tiger Woods PGA Tour 11. Introduces team golf. For Xbox, PlayStation, Wii. Athlete appearances: Tiger Woods, Rickie Fowler (Team America), plus coach Mike Ditka Ian Poulter, Edoardo Molinari (Team Europe) Concept: All the excitement of team sports meets golf... now with team play. Execution: Football-style pre-game hoopla leads to Team America v. Team Europe golf match. Tiger putts for the win. Red fans, on cue, �Go Crazy.� Tag (new): �Welcome to team golf.� Formats: :30 (U.S. broadcast), :20 (Europe and R.S.A. broadcast), :60 (cable) Five support virals: Team sport / golf hybrids. Mixed lengths. VOs by Scott Van Pelt. Curling sweepers guide Tiger�s putt. Breaks week of 6/4. Basketball 3-pointers shot by Team Europe, with a pitching wedge. Hockey goalie stops three drives-on-goal. Fourth scores. Soccer goalie leaps to block Tiger�s putt. Omnibus combines all above sports, plus football. Media, TV: NBA finals, on ABC Media, online: Sports sites including ESPN.com, SI.com, FoxSports.com, SportingNews.com, Sports.Yahoo.com, others. Media Agency: Wieden+Kennedy, Portland Break date: June 3 Tiger Woods teams up with three other PGA players in new advertising for the June 8 launch of team golf game, Tiger Woods PGA Tour 11. The game, for Xbox, PlayStation and Wii, is by EA SPORTS, label of Electronic Arts, Inc., Redwood City, Calif. (NASDAQ: ERTS). The campaign, breaking today, was created by advertising agency Heat, San Francisco. In the TV :30 (also :60 cable version), football-style pre-game hoopla leads to a Team America (Tiger plus Rickie Fowler) v. Team Europe (Ian Poulter and Edoardo Molinari) golf match. The U.S. team huddles and takes advice from coach Mike Ditka. Tiger putts for the win. Red fans, on cue, �Go Crazy.� Also breaking online this week is the first of five hybrid team sport/golf videos. Curling sweepers guide Tiger�s putt. Team Europe shoots basketball 3-pointers, with a pitching wedge. A hockey goalie stops three Ian Poulter drives-on-goal; a fourth scores. A soccer goalie leaps to block Tiger�s putt. And an omnibus combines all those sports, plus football. The VO for all online videos is ESPN announcer Scott Van Pelt. The campaign concept is �All the excitement of team sports meets golf... now with team play.� Tiger Woods PGA Tour 11 introduces team golf and Ryder Cup play. The campaign is tagged �Welcome to team golf.� Media includes the NBA finals on ABC and such online sports sites as ESPN.com, SI.com, FoxSports.com, SportingNews.com, and Sports.Yahoo.com. Wieden+Kennedy, Portland, is the media agency. Creative credits go to Heat executive creative director Steve Stone, associate creative director/copywriter Warren Cockrel and art director Anna Rowland. The director is Justin Reardon of production company Anonymous Content, Culver City, Calif. Electronic Arts Inc., Redwood City, Calif., is a leading global interactive entertainment software company. Founded in 1982, EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. www.ea.com Heat is a full-service advertising agency located in San Francisco. Clients include EA SPORTS, Cond� Nast Publications, The California Academy of Sciences, Bare Escentuals Cosmetics and Adobe. www.sfheat.com 2010-06-03T15:11:50+02:00 Electronic Arts advertising 30 http://scaryideas.com/content/18136/ http://scaryideas.com/content/18136. http://scaryideas.com/content/18136 http://scaryideas.com/t/18136.jpg Rama : Explosion 2010-06-03T16:34:37+02:00 Rama advertising 30 http://scaryideas.com/content/18137/ http://scaryideas.com/content/18137. http://scaryideas.com/content/18137 http://scaryideas.com/t/18137.jpg Rama : Fantasma 2010-06-03T16:35:28+02:00 Rama advertising 30 http://scaryideas.com/content/18138/ http://scaryideas.com/content/18138. http://scaryideas.com/content/18138 http://scaryideas.com/t/18138.jpg Disability Support Project : Close my Eyes - Rudely Interrupted Not-for-profit organisation Scope and Leo Burnett Melbourne teamed up with Aussie rock band Rudely Interrupted to help people 'see the person, not the disability'. Rudely Interrupted are the ultimate proof of this message, as 5 out of the 6 band members live with physical and/or intellectual disabilites. The music video encourages people to see the bands musical talent, and not the disability. 2010-06-03T16:36:53+02:00 Disability Support Project advertising 30 http://scaryideas.com/content/18140/ http://scaryideas.com/content/18140. http://scaryideas.com/content/18140 http://scaryideas.com/t/18140.jpg NHL Stanley Cup Finals 2010 : No Words There are no words to describe the feeling of winning the Stanley Cup. 2010-06-04T10:07:04+02:00 NHL Stanley Cup Finals 2010 advertising 30 http://scaryideas.com/content/18143/ http://scaryideas.com/content/18143. http://scaryideas.com/content/18143 http://scaryideas.com/t/18143.jpg Centraal Beheer : Mouse 2010-06-04T11:23:55+02:00 Centraal Beheer advertising 30 http://scaryideas.com/content/18150/ http://scaryideas.com/content/18150. http://scaryideas.com/content/18150 http://scaryideas.com/t/18150.jpg Irish Times : Travel & Fashion 2010-06-04T13:16:44+02:00 Irish Times advertising 30 http://scaryideas.com/content/18151/ http://scaryideas.com/content/18151. http://scaryideas.com/content/18151 http://scaryideas.com/t/18151.jpg Fruice : Cup Stacker 2010-06-04T13:19:37+02:00 Fruice advertising 30 http://scaryideas.com/content/18152/ http://scaryideas.com/content/18152. http://scaryideas.com/content/18152 http://scaryideas.com/t/18152.jpg AXE : Rise - Hidden Women 2010-06-16T20:46:36+02:00 AXE advertising 30 http://scaryideas.com/content/18163/ http://scaryideas.com/content/18163. http://scaryideas.com/content/18163 http://scaryideas.com/t/18163.jpg Fiat : Palio Groove - Highway 2010-06-08T10:26:06+02:00 Fiat advertising 30 http://scaryideas.com/content/18164/ http://scaryideas.com/content/18164. http://scaryideas.com/content/18164 http://scaryideas.com/t/18164.jpg Budweiser : FIFA World Cup - Kick 2010-06-08T10:29:10+02:00 Budweiser advertising 30 http://scaryideas.com/content/18165/ http://scaryideas.com/content/18165. http://scaryideas.com/content/18165 http://scaryideas.com/t/18165.jpg Sapporo : Legendary Biru Via Dentsu Canada, Sons and Daughters and Crush partnered to create a lavish journey though Japan�s rich cultural heritage that reveals the brewing process behind Sapporo beer. Co-directed by Mark Zibert (Sons and Daughters) and Gary Thomas (Crush), the beautifully detailed two min film was shot on location over a month in Guangzhou, China. �The original concept was to create an other-worldly visual experience that would gradually tell the story of how Sapporo beer is crafted,� explains Thomas. Taking children�s cutaway storybooks as their starting point, Thomas and Zibert drew on a range of film and VFX techniques to build the finished image. �We looked at a few techniques off the top, says Zibert. �We first considering creating the entire spot with motion control and CG. Then experimenting with projecting 2D art/matt paintings onto geometry (developed by Crush Sean Cochrane) and finding it had a unique quality to make this campaign stand apart. So the spot is not entirely photo or CG or 2D illustration, but a combination of all three,� adds Zibert. Three dedicated artists were assigned to create each of the transitional rooms, with illustrations by James Zhang guiding the way at very step. To bring the film to life, Zibert and Thomas paid meticulous attention to the casting, working with an assortment of trained martial arts experts, sumo wrestlers and actors cast as Samurai and Geisha. Japanese cultural advisors were on set throughout to ensure authenticity across the production, with the same level of detail being paid to costume design and art direction. �We were excited about this project from the moment it came in,� enthuses Thomas. �We all saw it as a one-time opportunity to do something amazing which would stand out in its field and prove that people are still open to seeing advertising that intrigues and delights. Not to mention we get to cast and shoot samurai warriors and Geishas!" The project was done in Flame and Inferno, with Maya, and After Effects. Crush sends out a special thanks to Loki VFX who contributed to the awesome dragon sequence. 2010-06-08T10:32:17+02:00 Sapporo advertising 30 http://scaryideas.com/content/18166/ http://scaryideas.com/content/18166. http://scaryideas.com/content/18166 http://scaryideas.com/t/18166.jpg Sprint : Firsts 2010-06-08T10:34:36+02:00 Sprint advertising 30 http://scaryideas.com/content/18167/ http://scaryideas.com/content/18167. http://scaryideas.com/content/18167 http://scaryideas.com/t/18167.jpg Adidas : adidas Originals - Star Wars Cantina adidas Originals invites you to join David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong and some of your dear, old friends for an intergalactic 2010 FIFA World Cup� viewing party that you'll never forget. 2010-06-08T10:41:06+02:00 Adidas advertising 30 http://scaryideas.com/content/18168/ http://scaryideas.com/content/18168. http://scaryideas.com/content/18168 http://scaryideas.com/t/18168.jpg Make Homosexuals Marry : Devin & Glenn Justin Long and Mike White starring in this PSA. If you disagree with the homosexual lifestyle, why not overturn prop8 and make them get married, like the rest of us? 2010-06-08T10:43:33+02:00 Make Homosexuals Marry advertising 30 http://scaryideas.com/content/18169/ http://scaryideas.com/content/18169. http://scaryideas.com/content/18169 http://scaryideas.com/t/18169.jpg Hovis : Miss Chief Hovis, the UK's fastest growing bread brand, is launching an exciting new TV advertising creative by MCBD as part of its �5m campaign to support the introduction of new Hovis Hearty Oats. The campaign, which breaks on the 5th June, charts the life journey of a mischievous schoolgirl through to adulthood. Starting in the late 70s, the heroine is seen riding her bike, playing football and getting up to mischief in school. Following a montage of the young girl's high jinks, the advert cuts to present day, where she has grown up but is still enjoying the same song, albeit in the more sophisticated setting of her own, homely kitchen! As a couple of slices of Hovis Hearty Oats pop up from her toaster, a voiceover intones, "Sometimes it's good to be good. New Hovis Hearty Oats, the only bread baked with 50% oats to help maintain normal cholesterol." 2010-06-08T10:46:09+02:00 Hovis advertising 30 http://scaryideas.com/content/18186/ http://scaryideas.com/content/18186. http://scaryideas.com/content/18186 http://scaryideas.com/t/18186.jpg Smint : Smint me mode by Stylr 2010-06-08T11:10:17+02:00 Smint advertising 30 http://scaryideas.com/content/18189/ http://scaryideas.com/content/18189. http://scaryideas.com/content/18189 http://scaryideas.com/t/18189.jpg Marmara Brandy : New Armenian cartoon For promoting Armenian brandy �Marmara� we created a site where the visitors could grow their own brandy. The player planted a vine, fought rodents, gathered the harvest and made his own blending. After filling the bottle of Marmara on the site the participant could change it for a real bottle of Armenian brandy. To advertise that game there was released a network commercial created in the style of beloved of all Armenian cartoons shot by �Armenfilm� in the 80s. The virus was introduced as their longed-for sequel. 2010-06-08T11:33:50+02:00 Marmara Brandy advertising 30 http://scaryideas.com/content/18193/ http://scaryideas.com/content/18193. http://scaryideas.com/content/18193 http://scaryideas.com/t/18193.jpg Black Flag : Giant 3D ants Texas-size Red Ants meet Texas-size Black Flag. Swarming ants in giant, lifelike, 3D projection technology. Eeww. 3-D Projection Event Fact Sheet Medium: Large-scale, animated 3D?mapping projection. Building�s exact surface is regenerated in computer, and all animation is digitally mapped onto that surface, for ultra-lifelike effect. Black Flag�s is first known use of the technology in a message for a non-video-related product. Execution: 60-second continuous loop http://bit.ly/cGx24O Giant (10-foot) 3D projected?ants emerge one by one on the sidewalk in front of the VA�s De George at Union Stn. building (facing Minute Maid Park) and swarm up and into the building, until it is engulfed. A?Black Flag can emits spray. Ants fall to sidewalk, dead. Event follows Houston Astros night game, running before and during stadium fireworks. Brief: Increase top-of-mind awareness. Market: Texas Houston stadium site chosen for the area�s persistent bug problems (according to Texas A&M, fire ants cause $1.2 billion in damage in the state) and for Texas� high concentration of Wal-Marts (highest per capita in U.S.). 2010-06-08T11:49:32+02:00 Black Flag advertising 30 http://scaryideas.com/content/18194/ http://scaryideas.com/content/18194. http://scaryideas.com/content/18194 http://scaryideas.com/t/18194.jpg Esemmat bug killer spray : Laser-pointer warhead for esammat mosquito killer 2010-06-08T11:55:27+02:00 Esemmat bug killer spray advertising 30 http://scaryideas.com/content/18196/ http://scaryideas.com/content/18196. http://scaryideas.com/content/18196 http://scaryideas.com/t/18196.jpg TattsBet.com : Head Vs Heart 2010-06-08T12:10:20+02:00 TattsBet.com advertising 30 http://scaryideas.com/content/18197/ http://scaryideas.com/content/18197. http://scaryideas.com/content/18197 http://scaryideas.com/t/18197.jpg Gautrain : Wind 2010-06-08T12:26:01+02:00 Gautrain advertising 30 http://scaryideas.com/content/18200/ http://scaryideas.com/content/18200. http://scaryideas.com/content/18200 http://scaryideas.com/t/18200.jpg Seat Ecomotive : The Test The new Seat ecomotive is put through a test, where it proves to be green but mean. 2010-06-08T17:34:19+02:00 Seat Ecomotive advertising 30 http://scaryideas.com/content/18201/ http://scaryideas.com/content/18201. http://scaryideas.com/content/18201 http://scaryideas.com/t/18201.jpg Verivox : The puke kicker Its time to change. Verivox. The best choice. 2010-06-08T18:17:08+02:00 Verivox advertising 30 http://scaryideas.com/content/18202/ http://scaryideas.com/content/18202. http://scaryideas.com/content/18202 http://scaryideas.com/t/18202.jpg Toyota : Toyota Auris HSD - The cleanest test drive ever Toyota Auris Hybrid Augmented Reality. The cleanest test drive ever. 2010-06-08T17:48:12+02:00 Toyota advertising 30 http://scaryideas.com/content/18211/ http://scaryideas.com/content/18211. http://scaryideas.com/content/18211 http://scaryideas.com/t/18211.jpg Jose Cuervo : Men's Business 2010-06-08T18:04:22+02:00 Jose Cuervo advertising 30 http://scaryideas.com/content/18212/ http://scaryideas.com/content/18212. http://scaryideas.com/content/18212 http://scaryideas.com/t/18212.jpg Jose Cuervo : Sold Out 2010-06-08T18:06:23+02:00 Jose Cuervo advertising 30 http://scaryideas.com/content/18213/ http://scaryideas.com/content/18213. http://scaryideas.com/content/18213 http://scaryideas.com/t/18213.jpg Jose Cuervo : Road Trip 2010-06-08T18:07:41+02:00 Jose Cuervo advertising 30 http://scaryideas.com/content/18215/ http://scaryideas.com/content/18215. http://scaryideas.com/content/18215 http://scaryideas.com/t/18215.jpg Sony : Sony Dash - Sun 2010-06-09T10:00:02+02:00 Sony advertising 30 http://scaryideas.com/content/18217/ http://scaryideas.com/content/18217. http://scaryideas.com/content/18217 http://scaryideas.com/t/18217.jpg Shell : Shell Let's Go - Kite Burning fossil fuels emits local pollution affecting air quality. To help tackle this Shell have created a fuel oil that can cut soot emissions from oil-burning factories by up to 75%. And Shell's coal gasification technology transforms coal into synthesis gas that burns as cleanly as natural gas to produce energy. 2010-06-09T10:05:30+02:00 Shell advertising 30 http://scaryideas.com/content/18218/ http://scaryideas.com/content/18218. http://scaryideas.com/content/18218 http://scaryideas.com/t/18218.jpg Opel : Opel Meriva - Embrace Life An embrace can mean many things. The new Opel Meriva with its innovative FlexDoors is the perfect car for all life situations. It truly helps you to embrace your life. The strategic �Embrace Life� campaign via Amsterdam Worldwide Amsterdam takes visual cues from the New Opel Meriva�s innovative rear-hinged passenger FlexDoors�� which open to almost 90 degrees� drawing a simple, yet compelling parallel between a physical embrace and the unique design and of the new Meriva. The television commercial begins with the car doors opening, reflecting arms opening, with the subtitle �An embrace can mean many things� before several different interactions which demonstrate this in a very human way. For example: a couple embrace for reassurance; two kick boxers huddle mid-fight to indicate �protection�, a backpacker arrives home and is welcomed back by his mother, two footballers hug to celebrate a goal, and a sleeping child is carefully carried to bed by his father. The print and outdoor executions also reflect the �Embrace Life� positioning, showing the new Opel Meriva in various settings, each one featuring a different section of the target audience � including a beach view, featuring a smiling retired couple arm in arm � �embracing comfort�; a woodland scene shows a father and adult son sharing a bike ride � embracing while a shy child hides behind his dad to indicate �embracing protection�. 2010-06-09T10:08:09+02:00 Opel advertising 30 http://scaryideas.com/content/18219/ http://scaryideas.com/content/18219. http://scaryideas.com/content/18219 http://scaryideas.com/t/18219.jpg Tropicana : DJ 2010-06-09T10:15:40+02:00 Tropicana advertising 30 http://scaryideas.com/content/18220/ http://scaryideas.com/content/18220. http://scaryideas.com/content/18220 http://scaryideas.com/t/18220.jpg Close Up : Stand-up comedy Switch it on with Close Up White Now. A stand-up comedian tells jokes on his show. Every time the audience laughs, they project white lights onto the stage. 2010-06-09T10:17:37+02:00 Close Up advertising 30 http://scaryideas.com/content/18226/ http://scaryideas.com/content/18226. http://scaryideas.com/content/18226 http://scaryideas.com/t/18226.jpg Shell : Shell Let's Go - Kim Meeting rising energy demand will take a range of energy sources, from fossil fuels to renewables. But developing large-scale new sources of energy will take decades. Energy efficiency is critical in building this low-carbon future. At Shell we are working to make our operations more energy efficient. For our customers we offer more advanced fuels and lubricants, as well as driving tips, to make fuel stretch further. http://www.shell.com/letsgo 2010-06-10T10:08:44+02:00 Shell advertising 30 http://scaryideas.com/content/18227/ http://scaryideas.com/content/18227. http://scaryideas.com/content/18227 http://scaryideas.com/t/18227.jpg Cadbury : Flake - Unfold Cadbury Flake, the iconic British chocolate brand long famed for its Flake Girls enjoying sensual, indulgent moments of pleasure, is launching a new TV campaign, which will air Tuesday 8thJune, 8.30pm on Channel 4. Taking three weeks to create with 200 metres of fabric, the yellow dress becomes an analogy for the beautiful folds of the Flake chocolate itself. As the model spins slowly, the ruffles of her yellow dress swirl around her and delicately envelop her. Created by Fallon and esteemed Director Baillie Walsh, most famous for his stunning cinematic imagery in films such as "Flashbacks of a Fool" with Daniel Craig and the critically acclaimed Oasis documentary, "Lord don't slow me down", the subject of his lens is undoubtedly the sensational dress produced by Couture Designer Anthony Price and donned by ethereal Russian Model Yulia Lobova. 2010-06-10T10:11:00+02:00 Cadbury advertising 30 http://scaryideas.com/content/18228/ http://scaryideas.com/content/18228. http://scaryideas.com/content/18228 http://scaryideas.com/t/18228.jpg Shell : Shell Let's Go - Guitar As the world's demand for energy continues to rise, delivering a secure supply will require tapping a variety of sources. We are opening up new energy frontiers and we are recovering more from existing fields, where up to two-thirds of oil can be left behind. http://www.shell.com/letsgohttp://www.shell.com/letsgo 2010-06-10T10:13:26+02:00 Shell advertising 30 http://scaryideas.com/content/18237/ http://scaryideas.com/content/18237. http://scaryideas.com/content/18237 http://scaryideas.com/t/18237.jpg Amnesty International : Death Penalty 2010-06-10T19:51:16+02:00 Amnesty International advertising 30 http://scaryideas.com/content/18238/ http://scaryideas.com/content/18238. http://scaryideas.com/content/18238 http://scaryideas.com/t/18238.jpg Bluegrass Cellular : Bluephoria MINNEAPOLIS: If wireless customers were to conjure up a utopian world where cellular services had the capability to meet their every need and its technology functioned in perfect harmony with their lives, it could not surpass the mythical �Bluephoria,� an idyllic state crafted by CRASH+SUES for Bluegrass Cellular. Pushing creative boundaries, 2D and 3D animation, visual FX, motion design, color correction, creative editing and finishing were seamlessly integrated with live-action footage directed by Two Popes� Jerry Pope to create a whimsical package of spots rich with visual imagery for Bandy Carroll Hellige/Louisville. �CRASH+SUES began collaborating with Two Popes during the pre-production phase of the project to ensure that both the production company and post house fully optimized the campaign�s vision. We started going back and forth exchanging ideas and approaches about a month before the shoot and continued right up until the week the spots were shot,� online editor Mark Anderson explains. �It was a first-rate working relationship. BCH and Two Popes brought us inspiring ideas and then we focused on coming up with the best ways to bring them to life.� �My team is a collaborative group of consummate creative problem-solvers. They thrive on the challenge of creating new innovative solutions�Bluephoria provided an ideal opportunity to do just that,� remarks Donna Drewick, executive producer of the award-winning animation house recently awarded a Clio for their animation. �The client�s previous spots were strictly live action, whereas this campaign brought it to a whole new level with the integration of various animation techniques along with the full gamut of FX. We had everything from a CGed pie pool and muffin truck to sunshine, lollipops and dancing radio towers. About the only thing missing was a rainbow,� notes Drewick. The voiceover sets up the visual elements of the spot: �There�s a place that feels more connected, where life is more agreeable, more reliable, more delightful to be there, where there�s a blissful feeling of satisfaction with your wireless phone, your plan and your service. It�s the state of Bluephoria, and you can only get there by way of Bluegrass Cellular.� To bring this narrative to life, the mythical Bluephoria became the centerpiece for the spots, and CRASH+SUES populated it with an extraordinary number of animated elements and live action enhancements, while colorist Sue Lakso created a vibrant color palette, which added to the surreal atmosphere. The spot opens in a rustic field on the outskirts of a silhouetted iconic small town as an image of a sun emanates rays of light from the screen of a large-scale cellular phone sitting on the horizon. The viewer is transported to a fanciful world bursting at the seams with an array of animation and meticulously detailed visual FX. Countless animated elements bring this intensely detailed spot to life: window transformed into 3D winking eyes, a customer�s virtual order flying back to the kitchen, animated cider splashing into glasses, mobile phones � with vibrant red apples comped into their screens - hanging from a tree ripe for the picking, a bronze statue of Lincoln raising a phone to his ear, an animated Ferris wheel with cell phone cages, a busy �Main Street� lined with lollipop trees and dressed with dozens of composited details. The commercial closes with a sign that reads, �Welcome to Bluephoria (Population: Happy)� in the foreground, as animated clouds are towed by a plane over the surreal world which is revealed in its entirety in a wide shot overflowing with an array of animation and visual fanfare. CRASH+SUES creative editor Carrie Shanahan cut Two Popes� live action footage, establishing the rather tricky, fast-paced timing as scene after scene unfolds. Colorist Sue Lakso performed two color correction passes: one base pass to set a feel-good look across the footage and a second to highlight specific shots after the spot was composited. After Shanahan�s cut was locked, Anderson loaded the RED footage into Autodesk�s Discreet Smoke where he shared assets with the animation team. 3D animator Alex Engelmann worked with director Jerry Pope to devise a wish list of the animation and FX elements. �We had a lot of freedom to design these elements and see them through,� he notes. �Each layer added would entice them to add more.� �Which can almost become deadly,� interjects Anderson teasingly. The animators divided up the list, tasking Engelmann with crafting the lollipop trees and a pizza-wheel bicycle cart. He also erased the fa�ade from an old building and rebuilt it in 3D to give it animated eyebrow windows while Anderson rotoscoped the skateboarders riding past the expressed building as well as the townspeople in the parade scene and then composited most of the sky replacements. Adam Celt created map-styled streets and composited the balance of the spot in Autodesk�s Flame. "Compositing all of the elements into the spot was definitely challenging but also a lot of fun,� notes Flame artist Adam Celt. �Everyone became so immersed in the world we created we couldn't resist adding more elements. I think it paid off.� Anderson adds, �The Bluegrass Cellular client was extremely happy with the final spot, and we�re all very proud of it as well.� "Sean Hall created a diverse mix of 2D and traditionally animated elements for the spot, as well as the holographic phone projections. Additionally, he also composited the final shot, which features a rising pullback view of the town." Echo Boys, CRASH+SUES sister company, created the sound design original music and sound design for the spots. The Bluphoria Music was composed to have a pop-"All is beautiful with the world" feeling...very happy and innocent.....Melodic and lots of harmony...The track was performed by the EchoBoys, all live instruments....with Alexweaving in the sounds of the marching band for the end scene CRASH+SUES is an award-winning creative post and visual effects company specializing in the seamless integration of animation, FX, motion design, color correction, creative editing, finishing and multimedia services. For additional information, contact executive producer Donna Drewick at 612.338.7947 or visit crashandsues.com. 2010-06-11T12:21:41+02:00 Bluegrass Cellular advertising 30 http://scaryideas.com/content/18240/ http://scaryideas.com/content/18240. http://scaryideas.com/content/18240 http://scaryideas.com/t/18240.jpg SAB Castle Lite : Cant Touch this� 2010-06-11T12:28:07+02:00 SAB Castle Lite advertising 30 http://scaryideas.com/content/18239/ http://scaryideas.com/content/18239. http://scaryideas.com/content/18239 http://scaryideas.com/t/18239.jpg The Betacup : 60 Seconds To Save The World & The Worldsaver 60 Seconds To Save The World Every second there is more waste as a result of the non-recyclable paper coffee cup problem. And every second there are more resources misused in their creation. But take heart, because every second is also an opportunity for change. An opportunity to solve the problem and save the world. Please share this video (created by Good Day Monsters in partnership with Denuo, and Waveplant Studios). Together we can find a solution, it can�t wait another second. The Worldsaver At The Betacup, we think saving the world can start with something small. Like, say, your morning coffee. You know, that white paper non-recycleable thingie with the plastic lid and wasteful cardboard wrap around it. Yeah, that. Well, together with Denuo, Good Day Monsters we created something to help change all that. It�s a little something that will serve as both a reminder about every cup�s wastefulness every second, and an opportunity to create change. To make a better cup. All by starting small. With something like, say, your screensaver. Or as we like to call it, The Worldsaver. Download it here soon, before it�s too late. http://www.thebetacup.com/worldsaver 2010-06-10T21:42:44+02:00 The Betacup advertising 30 http://scaryideas.com/content/18244/ http://scaryideas.com/content/18244. http://scaryideas.com/content/18244 http://scaryideas.com/t/18244.jpg Honda : Honda CR-Z - RGB New Honda CR-Z commercial from Wieden+Kennedy London, directed by Frank Budgen. 2010-06-11T12:43:56+02:00 Honda advertising 30 http://scaryideas.com/content/18245/ http://scaryideas.com/content/18245. http://scaryideas.com/content/18245 http://scaryideas.com/t/18245.jpg KY Kissable Sensations for the Body : Know it All 2010-06-11T13:04:48+02:00 KY Kissable Sensations for the Body advertising 30 http://scaryideas.com/content/18246/ http://scaryideas.com/content/18246. http://scaryideas.com/content/18246 http://scaryideas.com/t/18246.jpg KY Kissable Sensations for the Body : Oblivious 2010-06-11T13:06:03+02:00 KY Kissable Sensations for the Body advertising 30 http://scaryideas.com/content/18247/ http://scaryideas.com/content/18247. http://scaryideas.com/content/18247 http://scaryideas.com/t/18247.jpg KY Kissable Sensations for the Body : Scenic Route 2010-06-11T13:06:24+02:00 KY Kissable Sensations for the Body advertising 30 http://scaryideas.com/content/18253/ http://scaryideas.com/content/18253. http://scaryideas.com/content/18253 http://scaryideas.com/t/18253.jpg Lapiz de Platino : In Memoriam Advertising In Memoriam. This year Lapiz de Platino Festival made an advertising dedicated to those ideas that are no longer with us. 2010-06-11T13:20:35+02:00 Lapiz de Platino advertising 30 http://scaryideas.com/content/18254/ http://scaryideas.com/content/18254. http://scaryideas.com/content/18254 http://scaryideas.com/t/18254.jpg Lexus : LFA - Scrollbroaaaar 2010-06-11T14:44:20+02:00 Lexus advertising 30 http://scaryideas.com/content/18255/ http://scaryideas.com/content/18255. http://scaryideas.com/content/18255 http://scaryideas.com/t/18255.jpg Adidas : Adidas Performance - Fernando Verdasco To all who thought you knew Fernando, to all who praised or criticized him, to all of you, I�m sorry to say that the Fernando you knew is no longer among us. Forget the tennis that made him think small, forget that shy drive, that insecurity showing, how his arm flinched, why he went to pieces. The answers don�t matter anymore. Excuses. Living in the past does not do us any good, trust me, I know what I�m talking about. If we all learn from his mistakes and his defeats, we�ll make Spanish tennis even greater. And you Fernando, you have found the new Verdasco, you are going to change your world because you�ll never feel again that you can�t. You found yourself and that is wonderful. Show your country what you are capable of. And remember that your mind is your best weapon, so take control of the court. It�s your city, it�s your court, it�s your tournament. Adidas has launched a new campaign to encourage Fernando to win his hometown tournament next week at the Mutua Madrilena Madrid Open. The campaign uses the slogan �seize of the mind, to take control of the court,� the words of Fernando�s fitness trainer Gil Reyes 2010-06-11T14:45:54+02:00 Adidas advertising 30 http://scaryideas.com/content/18256/ http://scaryideas.com/content/18256. http://scaryideas.com/content/18256 http://scaryideas.com/t/18256.jpg NBA : Subtitle 2010-06-11T14:46:57+02:00 NBA advertising 30 http://scaryideas.com/content/18257/ http://scaryideas.com/content/18257. http://scaryideas.com/content/18257 http://scaryideas.com/t/18257.jpg NBA : Copyroom 2010-06-11T14:47:43+02:00 NBA advertising 30 http://scaryideas.com/content/18262/ http://scaryideas.com/content/18262. http://scaryideas.com/content/18262 http://scaryideas.com/t/18262.jpg Amnesty International : Russian doll 2010-06-11T14:51:24+02:00 Amnesty International advertising 30 http://scaryideas.com/content/18264/ http://scaryideas.com/content/18264. http://scaryideas.com/content/18264 http://scaryideas.com/t/18264.jpg 98fm : Now Is Good 2010-06-11T14:54:44+02:00 98fm advertising 30 http://scaryideas.com/content/18265/ http://scaryideas.com/content/18265. http://scaryideas.com/content/18265 http://scaryideas.com/t/18265.jpg Irish Times : Politics & Music 2010-06-11T14:57:17+02:00 Irish Times advertising 30 http://scaryideas.com/content/18278/ http://scaryideas.com/content/18278. http://scaryideas.com/content/18278 http://scaryideas.com/t/18278.jpg Freedent : Army Don't be afraid to open your mouth. 2010-06-13T17:13:43+02:00 Freedent advertising 30 http://scaryideas.com/content/18279/ http://scaryideas.com/content/18279. http://scaryideas.com/content/18279 http://scaryideas.com/t/18279.jpg Freedent : Swing Don't be afraid to open your mouth. 2010-06-13T17:17:18+02:00 Freedent advertising 30 http://scaryideas.com/content/18283/ http://scaryideas.com/content/18283. http://scaryideas.com/content/18283 http://scaryideas.com/t/18283.jpg International Anti-Fur Coalition & Fur Free : Handbag If only everyone could see the real cost of fur. The idea is to give the viewer a reality check by showing that this glamorous fur handbag was once an animal. We convey this message by giving the bag real intestines as if it were a live animal being ripped open. The fact that the woman is completely nonchalant about the animal innards is a device to show that people don't see the torture committed by the fur trade when purchasing fur. 2010-06-13T17:21:13+02:00 International Anti-Fur Coalition & Fur Free advertising 30 http://scaryideas.com/content/18305/ http://scaryideas.com/content/18305. http://scaryideas.com/content/18305 http://scaryideas.com/t/18305.jpg Caixa Geral de Depositos : The Invasion Video-case of the action The Invasion, created to promote the partnership between the biggest Portuguese bank (Caixa) and Portugal�s biggest football club (Benfica): The Golden Seat Promotion. 2010-06-14T13:49:42+02:00 Caixa Geral de Depositos advertising 30 http://scaryideas.com/content/18311/ http://scaryideas.com/content/18311. http://scaryideas.com/content/18311 http://scaryideas.com/t/18311.jpg Bluenotes : Essay Fun, random, outlandish, and just plain awesome, life happens in denim. The silent witness, jeans are our tried, true and trusted companion. Thus, if they could actually talk, jeans could write our biographies, our personal tell-alls. 2010-06-14T15:27:08+02:00 Bluenotes advertising 30 http://scaryideas.com/content/18314/ http://scaryideas.com/content/18314. http://scaryideas.com/content/18314 http://scaryideas.com/t/18314.jpg Cablevision : Optimum WiFi - Fast 2010-06-14T22:26:39+02:00 Cablevision advertising 30 http://scaryideas.com/content/18315/ http://scaryideas.com/content/18315. http://scaryideas.com/content/18315 http://scaryideas.com/t/18315.jpg Cablevision : Optimum WiFi - Free 2010-06-14T22:27:54+02:00 Cablevision advertising 30 http://scaryideas.com/content/18317/ http://scaryideas.com/content/18317. http://scaryideas.com/content/18317 http://scaryideas.com/t/18317.jpg jumP Editorial : Sasha The concept behind the acclaimed spec spot Sasha was a daring one: capture in less than two minutes the imaginative and mischievous life of one joyful little girl. LA-based jumP Editor Nick Lofting sifted through several hours of footage to gather a few key moments, expressions, bits of dialogue, and impishness, transforming what could have been a short sketch into a deep, gentle narrative that leaves viewers feeling both connected with Sasha and inspired to imagine the rest of her life. So, how does one go about illustrating the inner life of an unusually creative child? Working with @radical.media Director Brett Froomer - whose notable career is highlighted by memorable commercial campaigns for brands such as Citgo, US Army, Kodak, Prudential and PDFA as well as five successful personal studies, Lofting pored over hours of play and interviews with Sasha, her parents, and her two sisters. "Sitting with Brett, going through the diverse footage, I was struck by the contradictions of Sasha as described by her family," Lofting said. "The magical moment where it all fell into place was when I saw her say, 'My name is Sasha,' and then, 'I am Sasha,' first with all the mischief one could imagine and then with a restful innocence. How I edited the spot was inspired by that - by the depth of her imagination, and her joy in expressing all of her sides, including contradictory ones." Lofting's seamless editing resulted in a lucid, endearing, and deeply imagined picture of Sasha's life, one that inspires viewers to celebrate their own imagination and creativity. Froomer and Lofting paired the finished film with lifestyle brand Laura Ashley and added a tagline inspired by Sasha: "Be the girl you want to be." The 1:35 piece was a finalist in the Spec Spot category for the 2010 AICE Awards Show and made the shortlist for the 2010 AICP Show. The AICP honorees will be announced on June 8 at New York's Museum of Modern Art. 2010-06-15T10:25:20+02:00 jumP Editorial advertising 30 http://scaryideas.com/content/18327/ http://scaryideas.com/content/18327. http://scaryideas.com/content/18327 http://scaryideas.com/t/18327.jpg Orbit Gum : The Prom Date Orbit Dirty Shorts presents, 'The Prom Date' - the first of a new web content series from Orbit gum that highlights unusually dirty situations and how Orbit cleans it up. In 'The Prom Date' see what happens when Jason Bateman and Will Arnett take on the dirty world of student and teacher dating - and how the parents of the student involved react. Ben Silverman's IAC-owned studio Electus and DumbDumb, Will Arnett and Jason Bateman's new brand-driven advertising and production company partnered on the series, which kicks off with The Prom Date, which is, if not dirty, quite unsavory. Arnett and Bateman created and directed the shorts and star in Prom Date. Orbit's agency of record, Energy BBDO "provided creative insight into the campaign development." 2010-06-15T10:54:20+02:00 Orbit Gum advertising 30 http://scaryideas.com/content/18328/ http://scaryideas.com/content/18328. http://scaryideas.com/content/18328 http://scaryideas.com/t/18328.jpg Dodge : Dodge Challenger - Freedom Dodge Challenger Freedom car commercial. America got two things right; Cars and freedom. Dodge has just dropped a special commercial for World Cup match between the good old US of A and our former masters, England. The odds don't look particularly good for the American team, but we've been known to pull out a surprise win or two when it comes to standing against the old empire -- the "Miracle on the Grass" 1950 World Cup match between the two countries comes to mind, as does that little Revolutionary War thing. How we do today remains to be seen. 2010-06-15T10:55:55+02:00 Dodge advertising 30 http://scaryideas.com/content/18334/ http://scaryideas.com/content/18334. http://scaryideas.com/content/18334 http://scaryideas.com/t/18334.jpg Renault : Renault Scenic - Raving Rabbids, China Grand scenic and the raving rabbids�raving mad world tour. 2010-06-16T10:29:23+02:00 Renault advertising 30 http://scaryideas.com/content/18335/ http://scaryideas.com/content/18335. http://scaryideas.com/content/18335 http://scaryideas.com/t/18335.jpg Renault : Renault Scenic - Raving Rabbids, Brazil Grand scenic and the raving rabbids�raving mad world tour. 2010-06-16T10:29:09+02:00 Renault advertising 30 http://scaryideas.com/content/18336/ http://scaryideas.com/content/18336. http://scaryideas.com/content/18336 http://scaryideas.com/t/18336.jpg Renault : Renault Scenic - Raving Rabbids, Japan Grand scenic and the raving rabbids�raving mad world tour. 2010-06-16T10:29:39+02:00 Renault advertising 30 http://scaryideas.com/content/18337/ http://scaryideas.com/content/18337. http://scaryideas.com/content/18337 http://scaryideas.com/t/18337.jpg Renault : Renault Scenic - Raving Rabbids, France Grand scenic and the raving rabbids�raving mad world tour. 2010-06-16T10:29:49+02:00 Renault advertising 30 http://scaryideas.com/content/18347/ http://scaryideas.com/content/18347. http://scaryideas.com/content/18347 http://scaryideas.com/t/18347.jpg Benecol : Infographics 2010-06-15T18:11:21+02:00 Benecol advertising 30 http://scaryideas.com/content/18357/ http://scaryideas.com/content/18357. http://scaryideas.com/content/18357 http://scaryideas.com/t/18357.jpg Centraal Beheer : Picknick (Steering Lock) Tagline: Just Call Us. Brand: Centraal Beheer Advertising Agency: DDB, Amsterdam, The Netherlands Creation: Dennis Baars, Dylan de Backer, Joris Kuijpers Accounts: Christiaan van Mansfeld, Milo van der Meij, Axel van Weel Client: Jacha van den Dungen, Karin Hille, Marjanne Mulder Production Company: Czar Amsterdam Director: Bart Timmer Sound: The Ambassadors Soundtrack: Boney M 2010-06-16T11:01:21+02:00 Centraal Beheer advertising 30 http://scaryideas.com/content/18370/ http://scaryideas.com/content/18370. http://scaryideas.com/content/18370 http://scaryideas.com/t/18370.jpg Volkswagen : The Slide The slide -- driven by fun. A long staircase. Next to it a slide. Which way would you go? Fast Lane is dedicated to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. FAST LANE - Driven by fun. Check out the Fast Lane and the new Polo GTI on www.facebook.com/volkswagen 2010-06-18T23:38:09+02:00 Volkswagen advertising 30 http://scaryideas.com/content/18371/ http://scaryideas.com/content/18371. http://scaryideas.com/content/18371 http://scaryideas.com/t/18371.jpg Volkswagen : The Shopping Carts The shopping carts -- driven by fun. Some carts are pimped with a skateboard. Up for some extra shopping fun? Message: Check out the Fast Lane and the new Polo GTI on www.facebook.com/volkswagen 2010-06-16T14:45:54+02:00 Volkswagen advertising 30 http://scaryideas.com/content/18372/ http://scaryideas.com/content/18372. http://scaryideas.com/content/18372 http://scaryideas.com/t/18372.jpg Volkswagen : The Elevator The elevator -- driven by fun. A sound system turns the ride into a rocket take-off. Welcome on-board! Message: Check out the Fast Lane and the new Polo GTI on www.facebook.com/volkswagen 2010-06-16T14:47:07+02:00 Volkswagen advertising 30 http://scaryideas.com/content/18373/ http://scaryideas.com/content/18373. http://scaryideas.com/content/18373 http://scaryideas.com/t/18373.jpg Absolut : Brooklyn Trailer 2010-06-18T14:52:08+02:00 Absolut advertising 30 http://scaryideas.com/content/18374/ http://scaryideas.com/content/18374. http://scaryideas.com/content/18374 http://scaryideas.com/t/18374.jpg Salvation Army : Flagrant 2010-06-17T10:22:56+02:00 Salvation Army advertising 30 http://scaryideas.com/content/18382/ http://scaryideas.com/content/18382. http://scaryideas.com/content/18382 http://scaryideas.com/t/18382.jpg M&M's : Pretzel - Listen Buddy 2010-06-30T10:30:37+02:00 M&M's advertising 30 http://scaryideas.com/content/18383/ http://scaryideas.com/content/18383. http://scaryideas.com/content/18383 http://scaryideas.com/t/18383.jpg Murphy's : Turning Irish 2010-06-17T11:13:41+02:00 Murphy's advertising 30 http://scaryideas.com/content/18387/ http://scaryideas.com/content/18387. http://scaryideas.com/content/18387 http://scaryideas.com/t/18387.jpg Mercedes-Benz : Triumphant 2010-06-17T11:24:28+02:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/18388/ http://scaryideas.com/content/18388. http://scaryideas.com/content/18388 http://scaryideas.com/t/18388.jpg SpotChek : Soccer 2010-06-17T17:10:49+02:00 SpotChek advertising 30 http://scaryideas.com/content/18389/ http://scaryideas.com/content/18389. http://scaryideas.com/content/18389 http://scaryideas.com/t/18389.jpg SpotChek : Golf 2010-06-17T17:11:57+02:00 SpotChek advertising 30 http://scaryideas.com/content/18390/ http://scaryideas.com/content/18390. http://scaryideas.com/content/18390 http://scaryideas.com/t/18390.jpg SpotChek : Shoes 2010-06-17T17:12:16+02:00 SpotChek advertising 30 http://scaryideas.com/content/18391/ http://scaryideas.com/content/18391. http://scaryideas.com/content/18391 http://scaryideas.com/t/18391.jpg SpotChek : Bike 2010-06-17T17:12:37+02:00 SpotChek advertising 30 http://scaryideas.com/content/18392/ http://scaryideas.com/content/18392. http://scaryideas.com/content/18392 http://scaryideas.com/t/18392.jpg Wilson : Court Coach 2010-06-17T17:13:21+02:00 Wilson advertising 30 http://scaryideas.com/content/18393/ http://scaryideas.com/content/18393. http://scaryideas.com/content/18393 http://scaryideas.com/t/18393.jpg Axe : Boat 2010-06-17T20:24:57+02:00 Axe advertising 30 http://scaryideas.com/content/18394/ http://scaryideas.com/content/18394. http://scaryideas.com/content/18394 http://scaryideas.com/t/18394.jpg Toshiba Laptops : Best Friends What�s better than two best friends? Two interspecies best friends, that�s what. In this spot, we showcased the bond and adventures of two great buddies and how they use Toshiba Laptop technology to overcome their untimely separation. 2010-06-18T10:06:38+02:00 Toshiba Laptops advertising 30 http://scaryideas.com/content/18395/ http://scaryideas.com/content/18395. http://scaryideas.com/content/18395 http://scaryideas.com/t/18395.jpg Hyundai : 2010 FIFA World Cup Sponsorship - Baby's name 2010-06-18T10:08:20+02:00 Hyundai advertising 30 http://scaryideas.com/content/18396/ http://scaryideas.com/content/18396. http://scaryideas.com/content/18396 http://scaryideas.com/t/18396.jpg Hyundai : 2010 FIFA World Cup Sponsorship - Die Hard 2010-06-18T10:09:04+02:00 Hyundai advertising 30 http://scaryideas.com/content/18401/ http://scaryideas.com/content/18401. http://scaryideas.com/content/18401 http://scaryideas.com/t/18401.jpg ACT For Kids : Face Up It's all too easy to turn your back on child abuse. Face up and help ACT For Kids. 2010-06-18T12:19:07+02:00 ACT For Kids advertising 30 http://scaryideas.com/content/18402/ http://scaryideas.com/content/18402. http://scaryideas.com/content/18402 http://scaryideas.com/t/18402.jpg Heineken : Heineken WK Pletterpet We open on a shot of soccer supporters in the stands at a local South African soccer match in the 1970�s. An overzealous supporter loses his grip on his Heineken and we see the bottle bouncing on the heads of unsuspecting supporters, including that of our main character Alfred Baloyi. Following on from this experience, Baloyi goes on to develop the �Makarapa� � a uniquely South African decorative soccer hat made out of a regular protective hard-hat. Finally we see an older Baloyi in present day South Africa at a World Cup Soccer game where the South African supporters are all wearing Makarapas. As Baloyi claims the Makarapa is exclusive only to South Africa he is interrupted by a Dutch supporter wearing a bright orange Makarapa. We cut to a shot of the Dutch supporters who are all wearing Makarapas decorated in the traditional Dutch colours. 2010-06-18T15:15:51+02:00 Heineken advertising 30 http://scaryideas.com/content/18403/ http://scaryideas.com/content/18403. http://scaryideas.com/content/18403 http://scaryideas.com/t/18403.jpg Skip : Black & White The narrator reads a text of a story that is shown in the form of a cartoon in black and white. At the end of the story, the lettering is displayed asking the person to pay attention to the white parts of the same animations and then to follow a new story. At the end of this new story, it is explained that black and white are different stories thus explaining the two products Skip White and Skip Black, each specialists in washing their designated color. 2010-06-18T15:46:15+02:00 Skip advertising 30 http://scaryideas.com/content/18413/ http://scaryideas.com/content/18413. http://scaryideas.com/content/18413 http://scaryideas.com/t/18413.jpg Fiat : Palio Groove - Parking 2010-06-19T13:44:14+02:00 Fiat advertising 30 http://scaryideas.com/content/18414/ http://scaryideas.com/content/18414. http://scaryideas.com/content/18414 http://scaryideas.com/t/18414.jpg Fiat : Palio Groove - Love Point 2010-06-19T13:49:26+02:00 Fiat advertising 30 http://scaryideas.com/content/18415/ http://scaryideas.com/content/18415. http://scaryideas.com/content/18415 http://scaryideas.com/t/18415.jpg Sony : Sony 3D TV - 2D Justin Timberlake 2010-06-21T16:43:42+02:00 Sony advertising 30 http://scaryideas.com/content/18419/ http://scaryideas.com/content/18419. http://scaryideas.com/content/18419 http://scaryideas.com/t/18419.jpg ValueArtists.com : Cloned 2010-06-19T14:01:13+02:00 ValueArtists.com advertising 30 http://scaryideas.com/content/18420/ http://scaryideas.com/content/18420. http://scaryideas.com/content/18420 http://scaryideas.com/t/18420.jpg Volkswagen : The Scream Combination of stop-frame and live action spot for VW, illustrating the chaos of family life. 2010-06-19T17:05:37+02:00 Volkswagen advertising 30 http://scaryideas.com/content/18423/ http://scaryideas.com/content/18423. http://scaryideas.com/content/18423 http://scaryideas.com/t/18423.jpg MTV : MTV Movie Awards - Justin Bieber 2010-06-20T19:58:25+02:00 MTV advertising 30 http://scaryideas.com/content/18424/ http://scaryideas.com/content/18424. http://scaryideas.com/content/18424 http://scaryideas.com/t/18424.jpg MTV : MTV Movie Awards - Kristen Bell 2010-06-20T19:59:32+02:00 MTV advertising 30 http://scaryideas.com/content/18425/ http://scaryideas.com/content/18425. http://scaryideas.com/content/18425 http://scaryideas.com/t/18425.jpg MTV : MTV Movie Awards - Let's go to the movies 2010-06-20T20:01:00+02:00 MTV advertising 30 http://scaryideas.com/content/18426/ http://scaryideas.com/content/18426. http://scaryideas.com/content/18426 http://scaryideas.com/t/18426.jpg Clin : The bus with no windows 2010-06-20T20:08:19+02:00 Clin advertising 30 http://scaryideas.com/content/18427/ http://scaryideas.com/content/18427. http://scaryideas.com/content/18427 http://scaryideas.com/t/18427.jpg Go South Africa : Short film 2010-06-20T20:13:16+02:00 Go South Africa advertising 30 http://scaryideas.com/content/18428/ http://scaryideas.com/content/18428. http://scaryideas.com/content/18428 http://scaryideas.com/t/18428.jpg Nike : Tulio Twitter Statue Translated synopsis: I am Japanese. Everything starts now. The world will take notice and doubt will be erased. I am a defender that will attack in a split second. Prayers will be answered. One moment will last for eternity. One game. One play. And everything will change. Marcus Tulio Tanaka Write the future. 2010-06-20T22:06:24+02:00 Nike advertising 30 http://scaryideas.com/content/18430/ http://scaryideas.com/content/18430. http://scaryideas.com/content/18430 http://scaryideas.com/t/18430.jpg Samsung : 3D event Samsung gives famous historic Dutch building a new dimension with 3D Projection & converts it into the first YouTube game-take-over. In late May, Samsung was the first to introduce a commercial 3D projection in the Netherlands, adding a whole new dimension to the historic Beurs van Berlage building in Amsterdam. June 7th, this projection was integrated into the first game-take-over on YouTube. At first, it appears as if a normal video of the projection is being shown. That is until the YouTube page cracks, butterflies start flying out of the projection, and the new dimension of Samsung 3D takes over the page. www.youtube.com/samsung3devent 2010-06-20T22:20:49+02:00 Samsung advertising 30 http://scaryideas.com/content/18433/ http://scaryideas.com/content/18433. http://scaryideas.com/content/18433 http://scaryideas.com/t/18433.jpg Argos : Detector 2010-06-21T15:33:11+02:00 Argos advertising 30 http://scaryideas.com/content/18436/ http://scaryideas.com/content/18436. http://scaryideas.com/content/18436 http://scaryideas.com/t/18436.jpg Olympus : Olympus PEN - Amazing Many of today's consumers want a camera with the professional still image quality of a digital single lens reflex (DSLR) and high-definition (HD) video in a compact body that's as easy to use as a point-and-shoot. Thanks in part to an image sensor found in Olympus DSLRs that is approximately eight times larger than those in standard point-and-shoot cameras, the PEN delivers all this and more. Add the flexibility of high-quality interchangeable lenses, the convenience of a built-in pop-up flash, in-camera creative features and technology designed to produce outstanding images effortlessly, and the PEN is the total consumer-friendly, multimedia package. The PEN is a camera designed for those who want to step up to better images, and Olympus is committed to giving consumers the amazing technology to capture things they never thought possible. 2010-06-21T15:37:11+02:00 Olympus advertising 30 http://scaryideas.com/content/18441/ http://scaryideas.com/content/18441. http://scaryideas.com/content/18441 http://scaryideas.com/t/18441.jpg Bojangles� Restaurant : It's Bo Time - Boat In new advertising for Bojangles� Restaurants, a cop, a cowboy and a would-be fianc� each hears his stomach growl, drops all and races to Bojangles�. The campaign is the first work by advertising agency BooneOakley, Charlotte, for its new client. Three :30 TV spots feature a highway arrest, a very pregnant frontier mom, and a proposal, each interrupted by a rumbling belly and the campaign�s signature announcement, �It�s Bo Time.� The ensuing trips to Bojangles� feature stock footage chase scenes pulled from who-knows-which long-canceled TV series and, green screened over, such out-of-place elements as a six-shooting mama, a screaming mime, and a soggy engagement party. View at http://bit.ly/dnE8IH , http://bit.ly/drM9w0 , and http://bit.ly/afyv7M . The campaign targets a broad, 18�64 audience and aims to build desire for Bojangles� famous �seasoned chicken, made-from-scratch biscuits and legendary iced tea.� The summer/fall media buy, on broadcast plus Time Warner cable networks, is comprised of news, sports, and features, including Big Brother, MLB All-Star Game, and America�s Got Talent, as well as local NFL. Additional support advertising includes two TV :15s, four radio :30s, in-store signage and outdoor billboards. Creative credits go to BooneOakley creative directors David Oakley and John Boone, associate creative director/art director Matt Klug, associate creative director/copywriter Keith Greenstein, and agency producer Craig Jelniker. The director is Matt Smukler, of Hello!, Hollywood. Bojangles� Restaurants, Inc., independent, was founded in 1977 and is headquartered in Charlotte. Its 299 franchised and 166 company-operated locations are in 11 southeastern states from Mississippi to Florida and north to Pennsylvania, and all 465 serve distinctive, flavorful chicken with fresh buttermilk biscuits, and one-of-a-kind fixin's. bojangles.com 2010-06-21T17:21:24+02:00 Bojangles� Restaurant advertising 30 http://scaryideas.com/content/18442/ http://scaryideas.com/content/18442. http://scaryideas.com/content/18442 http://scaryideas.com/t/18442.jpg Bojangles� Restaurant : It's Bo Time - Horse In new advertising for Bojangles� Restaurants, a cop, a cowboy and a would-be fianc� each hears his stomach growl, drops all and races to Bojangles�. The campaign is the first work by advertising agency BooneOakley, Charlotte, for its new client. Three :30 TV spots feature a highway arrest, a very pregnant frontier mom, and a proposal, each interrupted by a rumbling belly and the campaign�s signature announcement, �It�s Bo Time.� The ensuing trips to Bojangles� feature stock footage chase scenes pulled from who-knows-which long-canceled TV series and, green screened over, such out-of-place elements as a six-shooting mama, a screaming mime, and a soggy engagement party. View at http://bit.ly/dnE8IH , http://bit.ly/drM9w0 , and http://bit.ly/afyv7M . The campaign targets a broad, 18�64 audience and aims to build desire for Bojangles� famous �seasoned chicken, made-from-scratch biscuits and legendary iced tea.� The summer/fall media buy, on broadcast plus Time Warner cable networks, is comprised of news, sports, and features, including Big Brother, MLB All-Star Game, and America�s Got Talent, as well as local NFL. Additional support advertising includes two TV :15s, four radio :30s, in-store signage and outdoor billboards. Creative credits go to BooneOakley creative directors David Oakley and John Boone, associate creative director/art director Matt Klug, associate creative director/copywriter Keith Greenstein, and agency producer Craig Jelniker. The director is Matt Smukler, of Hello!, Hollywood. Bojangles� Restaurants, Inc., independent, was founded in 1977 and is headquartered in Charlotte. Its 299 franchised and 166 company-operated locations are in 11 southeastern states from Mississippi to Florida and north to Pennsylvania, and all 465 serve distinctive, flavorful chicken with fresh buttermilk biscuits, and one-of-a-kind fixin's. bojangles.com 2010-06-21T17:28:07+02:00 Bojangles� Restaurant advertising 30 http://scaryideas.com/content/18443/ http://scaryideas.com/content/18443. http://scaryideas.com/content/18443 http://scaryideas.com/t/18443.jpg Bojangles� Restaurant : It's Bo Time - Police In new advertising for Bojangles� Restaurants, a cop, a cowboy and a would-be fianc� each hears his stomach growl, drops all and races to Bojangles�. The campaign is the first work by advertising agency BooneOakley, Charlotte, for its new client. Three :30 TV spots feature a highway arrest, a very pregnant frontier mom, and a proposal, each interrupted by a rumbling belly and the campaign�s signature announcement, �It�s Bo Time.� The ensuing trips to Bojangles� feature stock footage chase scenes pulled from who-knows-which long-canceled TV series and, green screened over, such out-of-place elements as a six-shooting mama, a screaming mime, and a soggy engagement party. View at http://bit.ly/dnE8IH , http://bit.ly/drM9w0 , and http://bit.ly/afyv7M . The campaign targets a broad, 18�64 audience and aims to build desire for Bojangles� famous �seasoned chicken, made-from-scratch biscuits and legendary iced tea.� The summer/fall media buy, on broadcast plus Time Warner cable networks, is comprised of news, sports, and features, including Big Brother, MLB All-Star Game, and America�s Got Talent, as well as local NFL. Additional support advertising includes two TV :15s, four radio :30s, in-store signage and outdoor billboards. Creative credits go to BooneOakley creative directors David Oakley and John Boone, associate creative director/art director Matt Klug, associate creative director/copywriter Keith Greenstein, and agency producer Craig Jelniker. The director is Matt Smukler, of Hello!, Hollywood. Bojangles� Restaurants, Inc., independent, was founded in 1977 and is headquartered in Charlotte. Its 299 franchised and 166 company-operated locations are in 11 southeastern states from Mississippi to Florida and north to Pennsylvania, and all 465 serve distinctive, flavorful chicken with fresh buttermilk biscuits, and one-of-a-kind fixin's. bojangles.com 2010-06-21T17:29:14+02:00 Bojangles� Restaurant advertising 30 http://scaryideas.com/content/18446/ http://scaryideas.com/content/18446. http://scaryideas.com/content/18446 http://scaryideas.com/t/18446.jpg Allstate : Ghost Bikes 2010-06-21T19:15:48+02:00 Allstate advertising 30 http://scaryideas.com/content/18447/ http://scaryideas.com/content/18447. http://scaryideas.com/content/18447 http://scaryideas.com/t/18447.jpg Allstate : Mayhem is Coming - Teen Driver 2010-06-21T19:18:00+02:00 Allstate advertising 30 http://scaryideas.com/content/18448/ http://scaryideas.com/content/18448. http://scaryideas.com/content/18448 http://scaryideas.com/t/18448.jpg Allstate : Mayhem is Coming - Key 2010-06-21T19:20:10+02:00 Allstate advertising 30 http://scaryideas.com/content/18449/ http://scaryideas.com/content/18449. http://scaryideas.com/content/18449 http://scaryideas.com/t/18449.jpg Allstate : Mayhem is Coming - Tree Branch 2010-06-21T19:23:12+02:00 Allstate advertising 30 http://scaryideas.com/content/18450/ http://scaryideas.com/content/18450. http://scaryideas.com/content/18450 http://scaryideas.com/t/18450.jpg Greenpeace : Support the forests during the 2010 World Cup 2010-06-21T19:25:50+02:00 Greenpeace advertising 30 http://scaryideas.com/content/18462/ http://scaryideas.com/content/18462. http://scaryideas.com/content/18462 http://scaryideas.com/t/18462.jpg BIC : Girl 2010-06-22T12:27:52+02:00 BIC advertising 30 http://scaryideas.com/content/18463/ http://scaryideas.com/content/18463. http://scaryideas.com/content/18463 http://scaryideas.com/t/18463.jpg BIC : Soft Drink 2010-06-22T12:29:00+02:00 BIC advertising 30 http://scaryideas.com/content/18464/ http://scaryideas.com/content/18464. http://scaryideas.com/content/18464 http://scaryideas.com/t/18464.jpg BIC : Holy Grail 2010-06-22T12:30:05+02:00 BIC advertising 30 http://scaryideas.com/content/18465/ http://scaryideas.com/content/18465. http://scaryideas.com/content/18465 http://scaryideas.com/t/18465.jpg Orcon Broadband : Iggy Pop We set out to find 8 New Zealanders to help Iggy Pop re-record 'The Passenger' live via Orcon Broadband. From more than 200 amazing auditions we ended up with 9 incredible New Zealanders. We hooked them up to Iggy in Miami via Orcon Broadband, and this is the result... Describe the brief from the client: Orcon is a New Zealand telecommunications company. Despite offering faster broadband and superior customer service, it was relatively unknown in a market dominated by the huge corporates (Vodafone and Telecom). The agency�s overall brief was therefore to raise awareness of this superior broadband offering. Our strategy was to communicate this by staging a major online event � in effect a mass product demonstration - and build awareness of Orcon by engaging the nation with it. While we had to attract new customers to the brand, every stage of the campaign began by communicating firstly with existing Orcon customers. Creative Execution: Orcon is an internet company and in every aspect of this campaign, from the call for auditions, through the facebook activity to the Play live with Iggy event itself, the internet was central. While every telco talks up its product and services, the strength and originality of this campaign was that Orcon actually used its broadband to enable a world-first technical feat � connecting nine Kiwis from their homes across New Zealand to Iggy�s studio in Miami, and re-recording the classic track 'The Passenger'. Describe the creative solution to the brief/objective. We created a world-first event, a chance to re-record 'The Passenger', live online, with Iggy Pop. Our direct response objective was two-fold: Attract a large enough pool of talented auditions to ensure we could select our virtual band. Maximise the country�s engagement with the auditioning process. The call for auditions went out first to Orcon�s customer base, to its facebook friends, and via online advertising. This was then extended by 15� TVCs and street posters calling for people to Play live with Iggy Pop. Entrants then uploaded auditions directly to a specially built facebook application, where they could be browsed. Describe the results in as much detail as possible. - We received 200 video auditions in 10 days, a superb talent pool to select our nine band-members from. - Auditions viewed more than 100,000 times on facebook, part of an explosion of interest in the campaign. National press, prime-time current affairs TV shows, websites and blogs all over the world picked it up. - 3,500 new Orcon facebook friends in just 2 weeks. - The campaign generated over NZ$650,000 of unpaid media coverage before the TV ad had even run. - And Orcon�s sales increased 30% on previous year. 2010-06-22T12:31:47+02:00 Orcon Broadband advertising 30 http://scaryideas.com/content/18466/ http://scaryideas.com/content/18466. http://scaryideas.com/content/18466 http://scaryideas.com/t/18466.jpg Wicked Energy Drink : Alive Tattoo 2010-06-22T12:33:03+02:00 Wicked Energy Drink advertising 30 http://scaryideas.com/content/18471/ http://scaryideas.com/content/18471. http://scaryideas.com/content/18471 http://scaryideas.com/t/18471.jpg Intel : Intel Tech Therapy Sessions with Dr Lemmy Halpman 2010-06-23T15:38:36+02:00 Intel advertising 30 http://scaryideas.com/content/18472/ http://scaryideas.com/content/18472. http://scaryideas.com/content/18472 http://scaryideas.com/t/18472.jpg Intel : Intel Tech Therapy Sessions - Cathy Williamson 2010-06-23T15:38:44+02:00 Intel advertising 30 http://scaryideas.com/content/18473/ http://scaryideas.com/content/18473. http://scaryideas.com/content/18473 http://scaryideas.com/t/18473.jpg Intel : Intel Tech Therapy Sessions - Daryl Waters 2010-06-23T15:38:50+02:00 Intel advertising 30 http://scaryideas.com/content/18474/ http://scaryideas.com/content/18474. http://scaryideas.com/content/18474 http://scaryideas.com/t/18474.jpg Intel : Intel Tech Therapy Sessions - Tony Johns 2010-06-23T15:38:57+02:00 Intel advertising 30 http://scaryideas.com/content/18475/ http://scaryideas.com/content/18475. http://scaryideas.com/content/18475 http://scaryideas.com/t/18475.jpg FirstBank : On Hold FirstBank shows secret to work-free life, stress-free banking. �Plot Twist� campaign features :60 branding spot, with additional product :30s. Boulder, Colo.- A 60-second �savings� message is the signature commercial in FirstBank�s breaking efirstbank.com campaign, and three 30-second, product-focused, support commercials complete it. View all at http://bit.ly/dAJQMR . The work is by TDA Advertising & Design, Boulder. In its first, wordless, 40 seconds, the branding message follows a hotel bellhop through his humdrum day�until he trades suits and becomes a self-help superstar, teasing �who wants to be rich like me?� and promising how to �Never. Work. Again.� A tagline states, �There is no �Get Rich Quick.� Start saving at efirstbank.com.� The spot aims to resonate with older (45+), upper income ($50K+ liquid assets) �Steady Savers,� who have accounted for nearly 60% of FirstBank�s $1 billion 2009 asset growth. Three support :30s target a broader audience with product benefit �Reasons to Switch.� A doctor and a date whose acquaintances you�d rather not have made are set-ups for a �Mobile Alerts� tagline. And a keyboard artist�s recording talents cut shorter than he�d like are thanks to the abbreviated hold times of FirstBank�s �24/7 Customer Service.� The summer/fall campaign will run in Colorado markets on all broadcast and cable networks, on sports shows including the Wimbledon Men�s Final, the World Cup Final, the NFL Season Opener and the World Series, and on fall premieres including Grey�s Anatomy, Two and a Half Men and Parenthood. Credits go to TDA creative directors Jonathan Schoenberg and Thomas Dooley, art directors Neal Desai (�On-hold� only, Zach Shapiro and David Byrd), and copywriters Jeremy Seibold (�On-hold� only, Phil VanBuren). The director is Clay Williams of MJZ, Los Angeles. FirstBank, Lakewood, Colo., is Colorado�s largest locally owned bank. Last year�s FirstBank �small business� campaign was recently named �Best of Show� at the 2010 OBIE outdoor advertising awards. www.efirstbank.com TDA Advertising & Design is a strategically-focused creative agency with $26 million billings from clients including, among others, FirstBank, USA Networks, Johnson & Johnson, Boyer�s Coffee, Irving Oil, Titus Bicycles, Cloudveil, and 1% for the Planet. www.tdaad.com 2010-06-22T18:24:38+02:00 FirstBank advertising 30 http://scaryideas.com/content/18476/ http://scaryideas.com/content/18476. http://scaryideas.com/content/18476 http://scaryideas.com/t/18476.jpg FirstBank : Save FirstBank shows secret to work-free life, stress-free banking. �Plot Twist� campaign features :60 branding spot, with additional product :30s. Boulder, Colo.- A 60-second �savings� message is the signature commercial in FirstBank�s breaking efirstbank.com campaign, and three 30-second, product-focused, support commercials complete it. View all at http://bit.ly/dAJQMR . The work is by TDA Advertising & Design, Boulder. In its first, wordless, 40 seconds, the branding message follows a hotel bellhop through his humdrum day�until he trades suits and becomes a self-help superstar, teasing �who wants to be rich like me?� and promising how to �Never. Work. Again.� A tagline states, �There is no �Get Rich Quick.� Start saving at efirstbank.com.� The spot aims to resonate with older (45+), upper income ($50K+ liquid assets) �Steady Savers,� who have accounted for nearly 60% of FirstBank�s $1 billion 2009 asset growth. Three support :30s target a broader audience with product benefit �Reasons to Switch.� A doctor and a date whose acquaintances you�d rather not have made are set-ups for a �Mobile Alerts� tagline. And a keyboard artist�s recording talents cut shorter than he�d like are thanks to the abbreviated hold times of FirstBank�s �24/7 Customer Service.� The summer/fall campaign will run in Colorado markets on all broadcast and cable networks, on sports shows including the Wimbledon Men�s Final, the World Cup Final, the NFL Season Opener and the World Series, and on fall premieres including Grey�s Anatomy, Two and a Half Men and Parenthood. Credits go to TDA creative directors Jonathan Schoenberg and Thomas Dooley, art directors Neal Desai (�On-hold� only, Zach Shapiro and David Byrd), and copywriters Jeremy Seibold (�On-hold� only, Phil VanBuren). The director is Clay Williams of MJZ, Los Angeles. FirstBank, Lakewood, Colo., is Colorado�s largest locally owned bank. Last year�s FirstBank �small business� campaign was recently named �Best of Show� at the 2010 OBIE outdoor advertising awards. www.efirstbank.com TDA Advertising & Design is a strategically-focused creative agency with $26 million billings from clients including, among others, FirstBank, USA Networks, Johnson & Johnson, Boyer�s Coffee, Irving Oil, Titus Bicycles, Cloudveil, and 1% for the Planet. www.tdaad.com 2010-06-22T18:27:53+02:00 FirstBank advertising 30 http://scaryideas.com/content/18477/ http://scaryideas.com/content/18477. http://scaryideas.com/content/18477 http://scaryideas.com/t/18477.jpg FirstBank : Date FirstBank shows secret to work-free life, stress-free banking. �Plot Twist� campaign features :60 branding spot, with additional product :30s. Boulder, Colo.- A 60-second �savings� message is the signature commercial in FirstBank�s breaking efirstbank.com campaign, and three 30-second, product-focused, support commercials complete it. View all at http://bit.ly/dAJQMR . The work is by TDA Advertising & Design, Boulder. In its first, wordless, 40 seconds, the branding message follows a hotel bellhop through his humdrum day�until he trades suits and becomes a self-help superstar, teasing �who wants to be rich like me?� and promising how to �Never. Work. Again.� A tagline states, �There is no �Get Rich Quick.� Start saving at efirstbank.com.� The spot aims to resonate with older (45+), upper income ($50K+ liquid assets) �Steady Savers,� who have accounted for nearly 60% of FirstBank�s $1 billion 2009 asset growth. Three support :30s target a broader audience with product benefit �Reasons to Switch.� A doctor and a date whose acquaintances you�d rather not have made are set-ups for a �Mobile Alerts� tagline. And a keyboard artist�s recording talents cut shorter than he�d like are thanks to the abbreviated hold times of FirstBank�s �24/7 Customer Service.� The summer/fall campaign will run in Colorado markets on all broadcast and cable networks, on sports shows including the Wimbledon Men�s Final, the World Cup Final, the NFL Season Opener and the World Series, and on fall premieres including Grey�s Anatomy, Two and a Half Men and Parenthood. Credits go to TDA creative directors Jonathan Schoenberg and Thomas Dooley, art directors Neal Desai (�On-hold� only, Zach Shapiro and David Byrd), and copywriters Jeremy Seibold (�On-hold� only, Phil VanBuren). The director is Clay Williams of MJZ, Los Angeles. FirstBank, Lakewood, Colo., is Colorado�s largest locally owned bank. Last year�s FirstBank �small business� campaign was recently named �Best of Show� at the 2010 OBIE outdoor advertising awards. www.efirstbank.com TDA Advertising & Design is a strategically-focused creative agency with $26 million billings from clients including, among others, FirstBank, USA Networks, Johnson & Johnson, Boyer�s Coffee, Irving Oil, Titus Bicycles, Cloudveil, and 1% for the Planet. www.tdaad.com 2010-06-22T18:29:12+02:00 FirstBank advertising 30 http://scaryideas.com/content/18478/ http://scaryideas.com/content/18478. http://scaryideas.com/content/18478 http://scaryideas.com/t/18478.jpg FirstBank : Pills FirstBank shows secret to work-free life, stress-free banking. �Plot Twist� campaign features :60 branding spot, with additional product :30s. Boulder, Colo.- A 60-second �savings� message is the signature commercial in FirstBank�s breaking efirstbank.com campaign, and three 30-second, product-focused, support commercials complete it. View all at http://bit.ly/dAJQMR . The work is by TDA Advertising & Design, Boulder. In its first, wordless, 40 seconds, the branding message follows a hotel bellhop through his humdrum day�until he trades suits and becomes a self-help superstar, teasing �who wants to be rich like me?� and promising how to �Never. Work. Again.� A tagline states, �There is no �Get Rich Quick.� Start saving at efirstbank.com.� The spot aims to resonate with older (45+), upper income ($50K+ liquid assets) �Steady Savers,� who have accounted for nearly 60% of FirstBank�s $1 billion 2009 asset growth. Three support :30s target a broader audience with product benefit �Reasons to Switch.� A doctor and a date whose acquaintances you�d rather not have made are set-ups for a �Mobile Alerts� tagline. And a keyboard artist�s recording talents cut shorter than he�d like are thanks to the abbreviated hold times of FirstBank�s �24/7 Customer Service.� The summer/fall campaign will run in Colorado markets on all broadcast and cable networks, on sports shows including the Wimbledon Men�s Final, the World Cup Final, the NFL Season Opener and the World Series, and on fall premieres including Grey�s Anatomy, Two and a Half Men and Parenthood. Credits go to TDA creative directors Jonathan Schoenberg and Thomas Dooley, art directors Neal Desai (�On-hold� only, Zach Shapiro and David Byrd), and copywriters Jeremy Seibold (�On-hold� only, Phil VanBuren). The director is Clay Williams of MJZ, Los Angeles. FirstBank, Lakewood, Colo., is Colorado�s largest locally owned bank. Last year�s FirstBank �small business� campaign was recently named �Best of Show� at the 2010 OBIE outdoor advertising awards. www.efirstbank.com TDA Advertising & Design is a strategically-focused creative agency with $26 million billings from clients including, among others, FirstBank, USA Networks, Johnson & Johnson, Boyer�s Coffee, Irving Oil, Titus Bicycles, Cloudveil, and 1% for the Planet. www.tdaad.com 2010-06-22T18:30:18+02:00 FirstBank advertising 30 http://scaryideas.com/content/18488/ http://scaryideas.com/content/18488. http://scaryideas.com/content/18488 http://scaryideas.com/t/18488.jpg Taco Bell : When Hunger Calls - The Super Delicious Ingredient Force comes to the rescue The assignment was to make the ingredients the hero, and the creative team took that very literally. Not only is it a super cool website that is perfectly targeted to the Taco Bell audience, but there�s also a great user experience where you can friend Captain Enchilada Sauce on Facebook, follow Commander Seasoned Beef on Twitter, browse Incredibean�s beach vacation photos on Flickr and even flirt with Super Reduced Fat Sour Cream on J Date. 2010-06-23T14:09:22+02:00 Taco Bell advertising 30 http://scaryideas.com/content/18489/ http://scaryideas.com/content/18489. http://scaryideas.com/content/18489 http://scaryideas.com/t/18489.jpg Volkswagen : VW GTI - Real Racing GTI Results and Effectiveness: Within one week of launch, Real Racing GTI became the #1 free app in 36 countries, eventually scoring more than 6MM downloads. VW saw an immediate 80% jump in leads, test drives and quote requests. And over half the sales were to new VW owners � twice the usual rate. The total sales volume more than matched those of a traditional model launch with less than 3% of the budget and without $1 in paid media. Creative Execution: We chose to launch the all-new 2010 GTI through an iPhone� app and play-to-win sweepstakes. Real Racing GTI was an immersive experience giving players their first chance to drive the all-new 2010 GTI. It included VW branded tracks, an online leaderboard, a virtual showroom, GPS-enabled dealer lookup, and the ability to post and share replay videos on YouTube. To celebrate the sixth generation of �the original hot hatch,� we designed the Limited Edition GTI MkVI to be awarded to six lucky players. The cars included embroidered leather interior, carbon-fibre accents, custom badges, and a custom owner�s manual and key case. To promote the app, we developed a teaser video, web promotions, email blasts, an SMS campaign, and a special press kit with an iPod Touch�inside. The campaign combined everything drivers love about the car: innovation, performance and style. Insights, Strategy and the Idea: In a fragile year for the automotive industry, Volkswagen challenged us to re-think the traditional notion of how to launch a car. They wanted to introduce the all-new 2010 GTI in an unconventional way that would get the attention of core GTI fans and the general public. To do this, we created the world�s first mobile car launch. 2010-06-23T14:14:04+02:00 Volkswagen advertising 30 http://scaryideas.com/content/18493/ http://scaryideas.com/content/18493. http://scaryideas.com/content/18493 http://scaryideas.com/t/18493.jpg Samusicial : Being Homeless Results and Effectiveness: At a time when the Samusocial were negotiating increased support from the government, the campaign resulted in: - a 50% increase in media attention across TV, newspapers and blogs- - an increase of 12% in donations and - more than 100,000 people visited the site during the first week of the campaign, 72% of visitors returned to the site. On top, the Samusocial were able to successfully negotiate an increase of 10% in government funding. The campaign is still running. Creative Execution: Banners, press inserts and stickers on the street invited people to www.being-homeless.com. On entering on the site, visitors are immediately immersed in the life of a homeless person. A clock on the screen tells you what time it is. Of course, interested or not, nobody lasts the full 24 hrs. When visitors want to leave, an error message appears: �sorry, it�s not that easy to escape the street�. The only way to escape is a click into the Samusocial logo. Then a text explains how the Samusocial helps homeless people escape the street. And it�s then possible to make a donation. Insights, Strategy and the Idea: Most of the people think that if a homeless person can�t get off the street, it�s his fault. But it�s probably because they never experienced the street themselves. With the Samusocial, the most important emergency service for the homeless in France, we created a 24hr film, reconstructing an entire day in the life of a homeless person: his struggles to get food, to keep clean, to move around, to survive� The film director? The homeless people themselves, using glasses with an embedded camera. This way they enabled us to see life through their eyes, in real time. It�s not a documentary, it�s not a fiction, it�s not reality TV. It�s the first ever 24 hrs format from the real point of view of 4 homeless people. Without editing effects. Relevant for the audience, who can for the first time ever see through the eyes of a homeless person. 2010-06-23T14:18:20+02:00 Samusicial advertising 30 http://scaryideas.com/content/18495/ http://scaryideas.com/content/18495. http://scaryideas.com/content/18495 http://scaryideas.com/t/18495.jpg Nike : Livestrong - Chalkbot Results and Effectiveness: We know we inspired millions of people from all of the purchased, owned and earned media impressions across all of the channels where we broadcast the stories of hope. The quantitative results of this campaign are very special. Nike generously gives all proceeds from the Livestrong product line to fight this deadly disease through the Lance Armstrong Foundation. During our campaign, Livestrong sales increased 46% and Nike donated over $4 million to Lance�s fight against cancer; pretty special. And our friend the Chalkbot received over 23 thousand messages to be chalked on the roads of France. Creative Execution: We were inspired by what happens in France during the Tour de France when spectators chalk the roads to cheer on the riders. We thought, why not take all of the messages of hope we were collecting virtually in the United States and physically chalk the roads of the Tour to inspire Lance. We thought this would create positive disruption for cancer awareness. The robot we invented to make this dream a reality is the Chalkbot. Consumers sent messages of hope to the Chalkbot via SMS, Twitter, In-Banners and it chalked those messages on the roads of the Tour. Once a message was chalked, the Chalkbot photographed the message and sent the picture back to sender. The photo was placed in a digital gallery for web-users to witness the energy of this community. The United States television network, Versus, agreed to integrate the Chalkbot into its �live� Tour coverage to broaden awareness. Insights, Strategy and the Idea: We used Lance Armstrong�s comeback story and the reason he was coming back as the lightning rod of inspiration. It wasn�t about winning the Tour de France. It wasn�t about money. It was simply about fighting cancer and inspiring people to do their part. The communications insight was built around how one man can�t fight this deadly disease by himself. Everyone needs to do their part in inspiring each other to live a better life. And that challenge encouraged participation and sharing. We asked consumers to share with us their stories of hope. Those messages were collected and broadcast virtually and physically. That was the power of the campaign. The stories of hope from everyday people became the inspiration of this movement via the Chalkbot on the roads of the Tour, the pages of Wearyellow.com, the banners across the web, and the social channels of Lance, Nike and the LAF. 2010-06-23T14:26:03+02:00 Nike advertising 30 http://scaryideas.com/content/18502/ http://scaryideas.com/content/18502. http://scaryideas.com/content/18502 http://scaryideas.com/t/18502.jpg Frankfurter Tafel : Trojan Bottles Results and Effectiveness: Half a million people in Germany are already being provided with the most basic necessities by the Food Banks. Thanks to the "message in a bottle" campaign, there will be even more in the future. The response: Many reports on local and regional TV channels, radio, online and in the printed press. The results: A wide public awareness of the �message in a bottle� campaign and a Food Bank that is now able to help even more people in need. And this simple ambient media idea didn't cost a single cent! Creative Execution: Conventional advertising is out of place here. This is why the Frankfurt Food Bank uses deposit bottle collection to convey its message. Throughout the city, it distributes specially prepared bottles, which at first glance look like real deposit bottles. Anyone who pulls out one of these �messages in a bottle� and looks closer will see that one can receive a food bag in exchange for the bottle from any of the numerous Food Bank distribution centres in Frankfurt. The German name for the Food Bank is �Tafel�. All bottles are labelled �Tafelwasser� which means �table water� as well as �water from the Food Bank�. Insights, Strategy and the Idea: More than 500,000 people in Germany are living below the poverty line � and that number is rising. Many of them are too embarrassed to claim benefits or simply don�t know how to go about it. So instead, they gather a little money to cover their most urgent needs by collecting empty bottles with refundable deposits that have been carelessly thrown away. How can we approach these people in need and make them aware of the help offered by the Frankfurt Food Bank without offending their pride and their human dignity? 2010-06-23T14:37:38+02:00 Frankfurter Tafel advertising 30 http://scaryideas.com/content/18503/ http://scaryideas.com/content/18503. http://scaryideas.com/content/18503 http://scaryideas.com/t/18503.jpg Bekol : The Bubble Project Results and Effectiveness: This flipped perspective generated an enormous amount of publicity for Bekol, and the plight of those with hearing loss. The action is estimated to have reached an audience of 400,000 deaf people. Bekol experienced a 300% rise in calls to its service. As an example of where a marketing campaign meets a PR stunt, this case study highlights the potential of a single, simple, carefully chosen action to communicate a message and reach a niche audience. Creative Execution: As a non-profit organisation, staffed largely by volunteers and maintained by donations and government grants, Bekol had to find a way to communicate its message with a non-existent budget. It is standard practice on Israeli television for many of the high-rated programmes to carry a sign language interpreter in a small bubble at the bottom corner of the screen. Bekol persuaded some of these programmes, mainly news, current affairs and magazine shows, to make a direct link between the interpreter bubble, and the bubble in which the deaf can become trapped. In an attention grabbing move, the roles were switched, and main presenters were moved to the bubble, while the sign interpreter was �liberated� and appeared full-screen. Insights, Strategy and the Idea: Deafness is the most prevalent disability in the western world, with around 10% of the population suffering from the condition to some degree. In Israel, this translates to nearly 700,000 people, many of whom will only become deaf in later life. This loss of hearing can be traumatic and embarrassing for the sufferer, as they struggle to continue with their daily lives with increasing difficulty. As many as one in three people over 65 in Israel are deaf, and are thought to be living in the deafness �bubble�, cut off from friends, family and the rest of the outside world. Bekol, a charity set up to look after the deaf and hard of hearing, wanted to reach out to those who were trapped in the bubble and let them know that help, support and advice was available to them. 2010-06-23T14:39:43+02:00 Bekol advertising 30 http://scaryideas.com/content/18504/ http://scaryideas.com/content/18504. http://scaryideas.com/content/18504 http://scaryideas.com/t/18504.jpg UHU : The World's Stickiest Ad Results and Effectiveness: Click-through rates from the website during the time the campaign was on air rose by 14%. In additon to that, numerous comments were posted on blogs as moderators of the sequence, interrupted by advertising, focussed on the ad. Creative Execution: The 'stickiest� UHU ad ever. We took over a complete commercial break. In the first UHU ad, a man hangs his coat on a hook that he stuck onto the wall just a second before. In the following three ads from other companies, the coat remains unmoved, in the centre of the picture. In the final UHU ad, a young woman hangs her bag on the hook. Payoff: Super-strong. And super-fast. UHU one-second adhesive. Insights, Strategy and the Idea: To convey the product advantages �fast� and �strong� of UHU one-second adhesive in such a way that they would �stick� in the target group�s minds. Basically everyone knows, and uses, UHU. Compared to our competitors, we are faster and stronger. That is where the idea comes from. It showed the product features both clear and unseen. 2010-06-23T14:42:49+02:00 UHU advertising 30 http://scaryideas.com/content/18505/ http://scaryideas.com/content/18505. http://scaryideas.com/content/18505 http://scaryideas.com/t/18505.jpg This Human World : Tied Up Results and Effectiveness: Although THIS HUMAN WORLD didn't have tons of money to spend on advertisement, almost every one of the 70 shows during 10 days was sold out. And the most important result: Human Rights got the public attention that they need and deserve. Creative Execution: We brought one of the biggest topics of THIS HUMAN WORLD right into the Austrian public: Torture. By modifying, shackling every single piece of advertisement, torture happened right in front of their eyes. The audience was suddenly part of a very cruel action. And realised that this is not just a poster. It's something that affects us as. Something that captivates our minds. Something that makes us want to act. Insights, Strategy and the Idea: THIS HUMAN WORLD is the first and only film festival of Human Rights in Austria. It's a rather small festival with a very limited budget. But it is one of the most important film festivals, because it shows the truth. The truth that the world is not fine. That war, racism, intolerance and torture are still part of the daily life. Something we shouldn't look away from, even though we'd like to. Because it�s only if we know about these things that we can change them. 2010-06-23T14:44:24+02:00 This Human World advertising 30 http://scaryideas.com/content/18512/ http://scaryideas.com/content/18512. http://scaryideas.com/content/18512 http://scaryideas.com/t/18512.jpg Bosch : Fresh Stoneage Meat In 6 days we reached approx. 75,000 people in 24 supermarkets. Thanks to the connection via QR-Code the web special attracted 236% more visitors with a 530% increase in length of stay. Creative Execution: We decided to advertise, where people are looking for fresh food anyway and freshness matters to them the most. For one week we placed in the freezer sections of supermarkets attention-getting food-dummies: fresh meat from an age of a time long, long ago. Fresh mammoth steaks, juicy dinosaur legs and tender sabre tooth tiger fillets. Marked with our label the fresh Stone Age Meat hit our target group directly with its message. Curious people were directed to a web special for more information about the new cooling technology VitaFresh. The beefy objects were supported by leaflets and announcements in the supermarket. Insights, Strategy and the Idea: VitaFresh is a revolutionary cooling technology from Bosch. It keeps vegetables, fish and meat fresh extremely long. So our task was to increase the awareness level of VitaFresh to our target group - everyone who likes fresh food � and direct 100% more visitors to a web special than before the campaign. 2010-06-23T15:54:26+02:00 Bosch advertising 30 http://scaryideas.com/content/18514/ http://scaryideas.com/content/18514. http://scaryideas.com/content/18514 http://scaryideas.com/t/18514.jpg 13th Street : Last Call Describe the brief from the client: The main objective was to attract a new audience for the 13TH STREET channel. Therefore we decided to create a completely new brand experience with a modern state-of-the-art take on the horror genre and position 13TH STREET as a cutting-edge and innovative channel for horror & crime. The target audience: Young film lovers, horror and genre enthusisasts. The user experienced horror like never before. By blending the characteristic gaming element of individual control with cinematic storytelling, the project bridges the gap between game and film and thus allows for a brand new entertainment experience. Creative Execution: The film hit its target audience exactly � film lovers at cinemas and festivals. Worldwide LAST CALL captured absolute attention and kicked off many discussions about the development of the genre. And of course about interactive storytelling in general. Describe the creative solution to the brief/objective. Everybody knows the feeling of wanting to warn the victim in a horror film about the impending danger, but it�s impossible. In horror movies evil spreads fear and terror. The viewer can merely sit and watch. This is how horror films have been working for almost a hundred years. It was about time to change that. We thought about enabling the viewer to contact the victim and help him � or her � to escape. Therefore we developed a special software that allows for such a dialogue via voice recognition. Describe the results in as much detail as possible. The film hit its target audience exactly � film lovers at cinemas and festivals Worldwide. LAST CALL captured absolute attention, aroused enthusiasm and effectively demonstrated the standards of 13TH STREET. This is evident in the media attention it generated: - Articles in the largest national and international newspapers (e.g. BILD, DN) - Features on tv and radio (e.g. BBC) - Hundreds of articles in film magazines, forums and blogs. All this became immense value for PR and proved that 13TH STREET is the channel for thriller horror and crime. 2010-06-23T15:58:13+02:00 13th Street advertising 30 http://scaryideas.com/content/18545/ http://scaryideas.com/content/18545. http://scaryideas.com/content/18545 http://scaryideas.com/t/18545.jpg Lake Street Creamery : Kitten with a tiny hat eats a icecream 2010-06-24T15:52:04+02:00 Lake Street Creamery advertising 30 http://scaryideas.com/content/18557/ http://scaryideas.com/content/18557. http://scaryideas.com/content/18557 http://scaryideas.com/t/18557.jpg ESPN : Power Of 10 (rev 4) 2010-06-25T10:29:58+02:00 ESPN advertising 30 http://scaryideas.com/content/18558/ http://scaryideas.com/content/18558. http://scaryideas.com/content/18558 http://scaryideas.com/t/18558.jpg GRAACC : Donate your website 2010-06-25T10:57:47+02:00 GRAACC advertising 30 http://scaryideas.com/content/18571/ http://scaryideas.com/content/18571. http://scaryideas.com/content/18571 http://scaryideas.com/t/18571.jpg GRAACC : Children with cancer can't wait GRAACC offers free treatment to children with cancer. And promotes a traditional 10K Run to raise funds. In 2010, GRAACC advertised the event using a buffer loading animation at video websites. In Brazil, people often wait a few minutes to watch a video. The idea: while they waited for the video, they watched GRAACC�s loading instead of the traditional one. 6 million users were impacted in the first week of the campaign. 2010-06-26T15:36:27+02:00 GRAACC advertising 30 http://scaryideas.com/content/18574/ http://scaryideas.com/content/18574. http://scaryideas.com/content/18574 http://scaryideas.com/t/18574.jpg LYNX Rise : Jessica Jane Clement - her best bits 2010-06-26T16:52:24+02:00 LYNX Rise advertising 30 http://scaryideas.com/content/18575/ http://scaryideas.com/content/18575. http://scaryideas.com/content/18575 http://scaryideas.com/t/18575.jpg Advocate : Movie Quotes - Dogs 2010-06-26T17:22:04+02:00 Advocate advertising 30 http://scaryideas.com/content/18576/ http://scaryideas.com/content/18576. http://scaryideas.com/content/18576 http://scaryideas.com/t/18576.jpg Advocate : Movie Quotes - Cats 2010-06-26T17:21:49+02:00 Advocate advertising 30 http://scaryideas.com/content/18581/ http://scaryideas.com/content/18581. http://scaryideas.com/content/18581 http://scaryideas.com/t/18581.jpg LYNX Rise : Jessica Jane Clement - The Out Takes! 2010-06-26T17:57:36+02:00 LYNX Rise advertising 30 http://scaryideas.com/content/18585/ http://scaryideas.com/content/18585. http://scaryideas.com/content/18585 http://scaryideas.com/t/18585.jpg John Foos : The Wall 2010-06-28T10:04:07+02:00 John Foos advertising 30 http://scaryideas.com/content/18597/ http://scaryideas.com/content/18597. http://scaryideas.com/content/18597 http://scaryideas.com/t/18597.jpg Gatorade : Replay 7 in 10 adults over age 30 don�t exercise regularly. And thus, aren�t using Gatorade like they used to. Our challenge was to reignite the athletic spark with this group of former Gatorade loyalists. Idea: No matter how great they are or how many championships they�ve won, all athletes have one game they wish they could change the outcome of. It�s why we both love and hate the finality of competition. Sport only gives you one shot, one chance to determine the outcome and define winner and loser for all eternity. There are no second chances. We wondered, what if we could change this truth? So we fueled an opportunity every athlete dreams of - a second chance. Gatorade reunited the original players � now in their mid 30s � to replay a high school football game from 1993 that ended in a 7-7 tie. Give some idea of how successful this campaign/entry was with both client and consumer: In an era where �campaign engagement� can be as superficial as a �view� or �click,� Replay created real‐life, authentic connections between consumers and brand. All participants reduced their weight and waist size, increased their sprint times and are living healthier lives because of Replay. In our best-case scenario, Bruce Lebitz lost 57 lbs and reduced dangerous levels of blood pressure and cholesterol. Another player, Kendall Hockman, used the Repay training to aid his recovery from Leukemia. Many lost over 25 pounds. Across the board, players drastically improved their health and well-being. Created news, not advertising. Generated US$3,415,255 worth of earned media (from just US$225K in paid media.) A 14,000% ROI Named one of CNN�s Top Stories of 2009. Game sold out in 90 minutes. 15,000 attended, Tickets fetched 6X their face value on eBay. Thousands of nominations from former athletes around the US have been submitted for upcoming seasons of Replay. Regional Gatorade sales increased 63% Describe how the campaign/entry was launched and executed across each channel in the order of implementation. Replay was not a �marketing campaign� but a genuine sports experience. Gatorade coached and trained the former athletes for 90 days. Two entire towns were swept up by the idea. The original coaches, cheerleaders and even band members came out of retirement to become part of the experience. At the heart of the campaign was the re-match. The game was held in the venue of the original 1993 game, Fisher Field, in front of a crowd of 15,000 fans. The event was also broadcast on live TV within the local region. A multi-media campaign, orchestrating elements from PR, social media and branded content, helped tell the REPLAY story. We created a five-part online documentary series following the players� journey, from their training to the emotional moments off the field. The series was picked up as a documentary television on Fox Sports, airing nationally to 90 million households. After calls from nearly every major movie studio, a feature film is in development. 2010-06-28T12:53:58+02:00 Gatorade advertising 30 http://scaryideas.com/content/18598/ http://scaryideas.com/content/18598. http://scaryideas.com/content/18598 http://scaryideas.com/t/18598.jpg Victoria Bitter : Regulars A parade, celebrating all the many types of Australians who drink VB beer, and the groups they belong to � �Blokes punching above their weight�, �Men who should�ve read the instructions�, �The Manscapers� and of course the all important �Brewers�. 2010-06-28T12:56:23+02:00 Victoria Bitter advertising 30 http://scaryideas.com/content/18599/ http://scaryideas.com/content/18599. http://scaryideas.com/content/18599 http://scaryideas.com/t/18599.jpg Aids Fundraising : Selinah We're all familiar with the spectre of the person who gets AIDS and wastes away before our eyes. But what most people don't realize is that the recovery of an AIDS sufferer on antiretrovirals (ARV�s) is every bit as dramatic. In just 90 days, a person can regain all the health they've lost. It's called 'the Lazarus effect.' Working together with Topsy, we located Selinah when she was in the very advanced stages of AIDS. We started her on treatment and filmed her every day for 90 days. The transformation is absolutely real. We used no special techniques and tricks in post production. Selinah was brought back to life purely by ARV�s and her will to live 2010-06-28T12:58:42+02:00 Aids Fundraising advertising 30 http://scaryideas.com/content/18600/ http://scaryideas.com/content/18600. http://scaryideas.com/content/18600 http://scaryideas.com/t/18600.jpg New Cinema Film Festival : Crying Football is the most important sport in Argentina. The national team has not been performing well lately, but the Argentine movies had great success at festivals including the Oscars. 2010-06-28T13:01:07+02:00 New Cinema Film Festival advertising 30 http://scaryideas.com/content/18601/ http://scaryideas.com/content/18601. http://scaryideas.com/content/18601 http://scaryideas.com/t/18601.jpg Vonage Telephone Service : Dinner Plans Steve and Matt discuss dinner plans on the phone. And even though they are in different places, Vonage high quality sound makes them feel as though they are very close to each other. Almost as if there was no phone at all and they were right on top of each other. 2010-06-28T13:02:52+02:00 Vonage Telephone Service advertising 30 http://scaryideas.com/content/18602/ http://scaryideas.com/content/18602. http://scaryideas.com/content/18602 http://scaryideas.com/t/18602.jpg Vonage Telephone Service : Rattle Two friends talk to each other on the phone. One is in a frozen wilderness and the other is enjoying a tropical beach. But the high quality sound from Vonage makes it seem as if they were very close to each other. Very, very close. 2010-06-28T13:04:34+02:00 Vonage Telephone Service advertising 30 http://scaryideas.com/content/18603/ http://scaryideas.com/content/18603. http://scaryideas.com/content/18603 http://scaryideas.com/t/18603.jpg Vonage Telephone Service : Karen Dave and Bill live in very different parts of the world but they still stay in touch on the phone. And with Vonage high quality sound they feel as close as ever. So close that it seems like they are right on top of each other. 2010-06-28T13:04:59+02:00 Vonage Telephone Service advertising 30 http://scaryideas.com/content/18607/ http://scaryideas.com/content/18607. http://scaryideas.com/content/18607 http://scaryideas.com/t/18607.jpg Samsung : Shakedown Call any one of the mobiles on the table. Watch how the vibration makes the mobile move. If your call causes a mobile to fall over the table edge you win that mobile. After a mobile has fallen onto the floor or into the water tank, people could still call it to check that it worked. 2010-06-28T13:25:07+02:00 Samsung advertising 30 http://scaryideas.com/content/18608/ http://scaryideas.com/content/18608. http://scaryideas.com/content/18608 http://scaryideas.com/t/18608.jpg Goody's : Next Generation 2010-06-28T14:20:01+02:00 Goody's advertising 30 http://scaryideas.com/content/18609/ http://scaryideas.com/content/18609. http://scaryideas.com/content/18609 http://scaryideas.com/t/18609.jpg MTS : Red Energy Robot 2010-06-28T14:21:55+02:00 MTS advertising 30 http://scaryideas.com/content/18610/ http://scaryideas.com/content/18610. http://scaryideas.com/content/18610 http://scaryideas.com/t/18610.jpg Dove Man : Dove Man From the minute he is born the world expects a man to be a man. This is the story of one man throughout his life as people and society heap pressures and expectations upon him. He does his best to keep up with the frantic pace until he reaches a point in his life when he finally has it all under control. And when he�s made it this far and can take on anything, he is comfortable in his own skin. 2010-06-28T14:23:11+02:00 Dove Man advertising 30 http://scaryideas.com/content/18611/ http://scaryideas.com/content/18611. http://scaryideas.com/content/18611 http://scaryideas.com/t/18611.jpg Hospital San Jos� : Highway The Center for Multiorgan Trasplants at Hospital San Jos� is dedicated to procuring and transplanting organs and/or tissues to patients who require them, as well as following each case until the patient has fully recovered. It is also the Center�s mission to promote organ and tissue donation. 2010-06-28T14:24:42+02:00 Hospital San Jos� advertising 30 http://scaryideas.com/content/18612/ http://scaryideas.com/content/18612. http://scaryideas.com/content/18612 http://scaryideas.com/t/18612.jpg Bud Light : Amy Not too heavy, not too light. Bud Light is just right. Shows a guy trying to get a girls attention by throwing stones at her window. 2010-06-28T14:26:18+02:00 Bud Light advertising 30 http://scaryideas.com/content/18613/ http://scaryideas.com/content/18613. http://scaryideas.com/content/18613 http://scaryideas.com/t/18613.jpg Bud Light : Entrance Not too heavy, not too light. Bud Light is just right. Shows a man trying to get everyones attention as he arrives at a party. 2010-06-28T14:28:34+02:00 Bud Light advertising 30 http://scaryideas.com/content/18614/ http://scaryideas.com/content/18614. http://scaryideas.com/content/18614 http://scaryideas.com/t/18614.jpg Bud Light : Paintball Not too heavy, not too light. Bud Light is just right. Shows a man playing paintball, he comes out of cover to fire on an enemy, only to realse that his bullets are hitting the man to lightly. 2010-06-28T14:28:17+02:00 Bud Light advertising 30 http://scaryideas.com/content/18615/ http://scaryideas.com/content/18615. http://scaryideas.com/content/18615 http://scaryideas.com/t/18615.jpg Bud Light : Pillow Fight Not too heavy, not too light. Bud Light is just right. Shows girls having a pillow fight on a bed hitting each other gently. One girl starts taking it to far and hitting the other women really hard. 2010-06-28T14:29:01+02:00 Bud Light advertising 30 http://scaryideas.com/content/18616/ http://scaryideas.com/content/18616. http://scaryideas.com/content/18616 http://scaryideas.com/t/18616.jpg Macy's : Yes, Virginia Describe the campaign/entry: In 1897 a little girl named Virginia, wrote a letter to the New York Sun, asking if Santa Claus was real. The newspaper's response remains one of the most famous editorials in history: "Yes, Virginia there is a Santa Claus..." Fast-forward to 2008, the Yes, Virginia editorial inspires 'Believe', a holiday campaign for Macy's. Quoting those famous words, we asked American's to prove they believe by writing their own letter to Santa Claus and mailing it at any Macy's nationwide. Believe Meter's across the country tracked the progress, and by Christmas 2008 had collected over 1.1 million letters. Our challenge for 2009 was to build on that success. We knew we could inspire more people to believe if we told Virginia's story beyond the confines of traditional advertising. Give some idea of how successful this campaign/entry was with both client and consumer: 'Yes, Virginia' cemented itself as a new holiday classic and a franchise that will continue to generate revenue through merchandise, DVD sales and other channels. 'Yes, Virginia' reached more than 3.7 million viewers. PR resulted in a substantial lift in overall exposure during Macy�s most critical season with 1.84 billion impressions generated. On the night of the show, 'Yes, Virginia' was Google�s No. 1 and No.4 hottest search terms. 'Yes, Virginia' made TV Guide�s coveted Hot List. USA Today said, "Like Santa himself, Virginia should be a welcome Christmas visitor for years to come." The Parents Television Council named it the Best TV Show of the Week. Holiday sales for the five-week period ending Jan. 2, 2010 achieved Macy�s sales goals: $4.4 billion in sales, 1% growth in same-store sales and 29% growth of Macys.com. Describe how the campaign/entry was launched and executed across each channel in the order of implementation. On December 11th, the true story of 'Yes, Virginia' aired, a 30-minute animated Christmas special that was pitched and sold to CBS, and premiered in prime time. In just 37 weeks, half the production schedule of a typical animated show, we created a living, breathing New York City, circa 1897. We invented a motley cast of characters to help Virginia on her quest, and hired some famous voices to bring them to life. The show incorporated elements of the Believe Campaign, through the Believe Meter and the red holiday mailboxes. But more importantly, we crafted a story around our campaign message, the importance and power of believing. 2010-06-28T14:31:55+02:00 Macy's advertising 30 http://scaryideas.com/content/18617/ http://scaryideas.com/content/18617. http://scaryideas.com/content/18617 http://scaryideas.com/t/18617.jpg HBO : Imagine HBO has a long history of programming that is deeper, richer and more unexpected than any other network�s. They needed an integrated campaign that reflected their unique brand of storytelling, spoke to fans and nonfans alike, and cemented their position as leaders in creative storytelling, while encouraging people to connect deeper with the brand. Our solution was a multiplatform campaign themed, 'It�s more than you imagined.' Each piece of the campaign worked individually, delivering 'It�s more than you imagined' in a compelling way. Simultaneously, all the campaign pieces worked in concert with the others, serving as a part of a larger narrative, which could be experienced on the campaign website. When the content (Web, TV, OOH) was viewed in this second context, they were seen differently, presenting them as part of a larger story, and changing people�s understanding of the story as they watched more and more content. Give some idea of how successful this campaign/entry was with both client and consumer: The multimedia push created much buzz and excitement. The 14-foot cube appeared in three major cities. Thousands of people turned out for all three Cube events. The events were well attended and drove hundreds of thousands of unique visitors to the campaign website � with 70% of users recommending it to friends. Subscriber and nonsubscriber impressions of HBO as 'innovator' rose over 30 percent, and The New York Times said that the Imagine campaign set a new bar in interactive fiction. Describe how the campaign/entry was launched and executed across each channel in the order of implementation. The campaign included television commercials, Web films, expandable video banner ads, direct response pieces, and a first-of-its-kind four-sided outdoor film event. Each element delivered the 'It�s more than you imagined' message on its own, and directed consumers to the campaign�s interactive website experience, where the aforementioned content was presented in a new way, as interconnected scenes from a larger narrative story. In this way, the campaign elements became 'It�s more than you imagined' once again. This campaign worked in innovative ways to deliver the message, and whether people watched a single spot, or uncovered the entire web of content, they realised that with HBO there�s always 'more than you imagined.' 2010-06-28T14:33:11+02:00 HBO advertising 30 http://scaryideas.com/content/18618/ http://scaryideas.com/content/18618. http://scaryideas.com/content/18618 http://scaryideas.com/t/18618.jpg Toohey's : Beer Economy This integrated campaign spawned from an indisputable truth: beer is constantly used as a currency in Australia. When the world economy crapped itself, The Beer Economy boomed. So we made Tooheys New the Official Currency of The Beer Economy. Give some idea of how successful this campaign/entry was with both client and consumer: A phenomenal 11 million litres sold and an increase in market share worth $22.1 million (AUD) in the first month. The biggest increase in years. And best of all, The Beer Economy is booming. Describe how the campaign/entry was launched and executed across each channel in the order of implementation. 1. We launched the first ever Beer Economy price guide via TV, radio and web. 2. We then used out 'Accepted Here' sticker to advertise in a space only ever used for forms of payment. 3. We created an online beer calculator, so blokes new what to charge. 4. We created 'IOU coasters' for pubs nationwide, to keep each other honest. 5. We created template posters, to help people earn their own beer. 6. We built real-life installations to graph Beer Economy spending, publishing the findings as nationwide print executions. 6. The brewery will inject a nationwide stimulus package. Throughout 2010, a team will travel the country lending a hand in communities. All workers will be paid in beer. 2010-06-28T14:45:49+02:00 Toohey's advertising 30 http://scaryideas.com/content/18619/ http://scaryideas.com/content/18619. http://scaryideas.com/content/18619 http://scaryideas.com/t/18619.jpg Shredded Wheat : Palace Of Light Post Shredded Wheat was nearing market extinction. Not surprising, since it�s been the same one ingredient since 1893. (Shredded.) After a year of testing and research, the client concluded what they had on the table was boring. Hooray! The agency was asked to quickly create a new campaign that would create buzz and get people at least talking about Post Shredded Wheat again. We were asked to utilise print, so we created a brand story and entertaining characters so the print would lead to on-line viewing. INSIGHT: Shredded wheat is just one ingredient, which already comes with vitamins, fiber and minerals. It doesn�t need any artificial add-ons or plug-ins. So it�s the view of Shredded Wheat that, when it comes to food in particular, progress is overrated. Shredded Wheat puts the �No� in innovation. Give some idea of how successful this campaign/entry was with both client and consumer: At the time of the launch, Post switched distribution companies to a distributor that missed critical delivery deadlines, making the product hard to find. Sales, however, remained steady - good news considering the situation, which would normally result in significant decline. At the time, media outlets were focused on the negative complexities of our world (finance, housing, bail outs, etc). The idea of a product that put the �no� in innovation was a huge hit. The goal to get people talking about Shredded Wheat succeeded big time. Blogs wrote about the full-page ad and TVC. People asked for �We Put The �No� In Innovation� posters. Comments on Frank Druffel�s Facebook and YouTube channels were so over-the-top in praise of the campaign, many people accused us of scam comments. But nothing need to be made up. Like Frank Druffel, we kept out of the way of a great idea. Describe how the campaign/entry was launched and executed across each channel in the order of implementation. Utilizing an existing print buy, we ran full-page ads in the NY Times and WSJ of Frank Druffel�s (the fictional boss) �Open letter on progress� - A tongue in cheek letter outlining how progress ruined the economy, the environment, past civilizations and, of course, food. A 60 second TV rant from Frank Druffel launched on 60 minutes and Meet the Press, while we launched the first of five on-line films, which told a bigger story about what goes on in a company striving to underachieve. In the fictional web series, we see Frank Druffel put "the 'no' in innovation" any way he can. More print and on-line episodes were released and were a huge hit with the target audience. Frank was too; his Facebook page was constantly bombarded with praise, employment requests and encouragement to run for president. We had succeeded in turning their biggest problem into their product benefit. 2010-06-28T14:52:12+02:00 Shredded Wheat advertising 30 http://scaryideas.com/content/18620/ http://scaryideas.com/content/18620. http://scaryideas.com/content/18620 http://scaryideas.com/t/18620.jpg Microsoft : Brand Journalism In the world of business technology there are three types of decision makers: people that love you, people that use your products but don�t love you, and people that prefer other products over yours. Our task? Engage the fence-sitters, and increase advocacy using more direct, targeted and one-on-one dialogue, from the inside. The challenge was getting inside. Why? IT decision makers don�t take their cues from advertising � they�re tuned in to bigger conversations, coming from real voices they respect. IT professionals want to hear from the people actually making, buying, and using technology. They inhabit an exclusive ecosystem of peer-to-peer conversations. We had to join their conversations and contribute to them. We had to augment them in real time. Give some idea of how successful this campaign/entry was with both client and consumer: In just 7 months we've become a valued resource for news and information in the tight-knit IT community, with our top bloggers averaging over 19,000 page views per post. With more than 300 blog posts published so far, we've become one of the most popular Microsoft blogs with over 1.4 million total page views, an unprecedented level of sustained audience growth in the publishing world. The IT audience is also interacting with our Microsoft experts through live chats, roundtable discussions, white papers and audiocasts, generating 8.8 million user engagements so far. Describe how the campaign/entry was launched and executed across each channel in the order of implementation. We call it Brand Journalism. Each day, our dedicated agency �news team� monitors everything being said about Microsoft Enterprise Software on the Internet. We then identify which conversations we�d like to be a part of and activate bloggers from within our ecosystem of 40+ contributors�product developers, analysts, and other enthusiasts�to speak on Microsoft�s behalf. In addition to joining conversations, we also host them�having conducted 60+ audio interviews to date, live chats on publisher sites, Twitter feeds like ExecTweets IT, and roundtable discussions with industry analysts�the list goes on. Instead of trying to get people to come to us, we have gone about publishing in places where crucial decision-making conversations happen, in real time. And instead of using our media buys for advertising, we�re using them to distribute content targeted at fence-sitters across the web. 2010-06-28T14:53:42+02:00 Microsoft advertising 30 http://scaryideas.com/content/18621/ http://scaryideas.com/content/18621. http://scaryideas.com/content/18621 http://scaryideas.com/t/18621.jpg Panda Cheese : Kitchen A chef is preparing a pizza, when someone tells him, here is the Panda mozzarella, the chef puts it aside while saying that the order is without mozzarella. The Panda then appears in front of the Chef, grabs a jar of tomato sauce and spills it all over the pizza then slams his paws against the table, making the flour hit the chef because you can't say no to Panda cheese. 2010-06-28T14:54:51+02:00 Panda Cheese advertising 30 http://scaryideas.com/content/18622/ http://scaryideas.com/content/18622. http://scaryideas.com/content/18622 http://scaryideas.com/t/18622.jpg Panda Cheese : Office A guy in the office is making a Panda cheese sandwich and asks his colleague, if he wants to make him a cheese sandwich with him. The colleague refuses because he doesn�t feel like eating. The second our hero declines the cheese sandwich, the Panda appears and punishes the guy by destroying his computer, etc� because he just can't say no to Panda cheese. 2010-06-28T14:55:50+02:00 Panda Cheese advertising 30 http://scaryideas.com/content/18623/ http://scaryideas.com/content/18623. http://scaryideas.com/content/18623 http://scaryideas.com/t/18623.jpg Panda Cheese : Hospital A nurse walks in a hospital room, carrying a tray of Panda sandwiches for a patient for his breakfast. The patient who is engaged watching TV declines because he has no appetite. The second our hero declines the cheese sandwich, the Panda appears and punishes him by flipping the TV on the floor and proceeding to remove one of the his central lines because he just can't say no to Panda cheese. 2010-06-28T14:56:29+02:00 Panda Cheese advertising 30 http://scaryideas.com/content/18624/ http://scaryideas.com/content/18624. http://scaryideas.com/content/18624 http://scaryideas.com/t/18624.jpg American Legacy Foundation : Customer Service Answering customer service calls is tough. Especially when 8 million of your customers are living with illnesses due to your products. But hey, it could be worse. You could be on the other end of the phone. Or you could be the girl in this spot. 2010-06-28T14:58:15+02:00 American Legacy Foundation advertising 30 http://scaryideas.com/content/18625/ http://scaryideas.com/content/18625. http://scaryideas.com/content/18625 http://scaryideas.com/t/18625.jpg American Legacy Foundation : Lecture Hall Looking for a sick career right out of college? How about one in an industry whose products could potentially kill one billion people in the 21st century? Sick enough for you? As these students found out, unemployment is sometimes better than the alternative. 2010-06-28T14:59:01+02:00 American Legacy Foundation advertising 30 http://scaryideas.com/content/18626/ http://scaryideas.com/content/18626. http://scaryideas.com/content/18626 http://scaryideas.com/t/18626.jpg American Legacy Foundation : Big Business No job is perfect. Especially not this one. But on the upside, this job has great benefits and a sweet onsite fitness center. On the downside, it�s in an industry that kills 5 million people a year. That�s kind of a big downside. 2010-06-28T14:59:54+02:00 American Legacy Foundation advertising 30 http://scaryideas.com/content/18627/ http://scaryideas.com/content/18627. http://scaryideas.com/content/18627 http://scaryideas.com/t/18627.jpg American Legacy Foundation : PR Delivering bad news is tough. Especially when the news is that one billion people could die from tobacco in the 21st century. But there�s a lot of people in the world and if you do the math that�s only��. Oh, wow. 2010-06-28T15:00:33+02:00 American Legacy Foundation advertising 30 http://scaryideas.com/content/18628/ http://scaryideas.com/content/18628. http://scaryideas.com/content/18628 http://scaryideas.com/t/18628.jpg American Legacy Foundation : Solving Problems This spot is called �Problem Solving� but we think a name change might be in order. After all, one tobacco company changed its name to �focus attention away from tobacco.� 2010-06-28T15:01:10+02:00 American Legacy Foundation advertising 30 http://scaryideas.com/content/18629/ http://scaryideas.com/content/18629. http://scaryideas.com/content/18629 http://scaryideas.com/t/18629.jpg The JFK Presidential Library and Museum : We Choose the Moon 2009 marked the 40th anniversary of the Apollo 11 moon landing. Our brief was to honor that historic achievement as the realisation of JFK's dream to land a man on the moon, and bring that mission and his legacy to light for generations both new and old. We decided to return to the moon and bring the world with us by re-creating the Apollo 11 mission online in real-time. At precisely 9:32 AM on July 16, 2009, Apollo 11 took off again at wechoosethemoon.org, exactly 40 years after the historic mission. Eleven of the most important stages were portrayed using 3-D animation, and accompanying the visuals were 102 uninterrupted hours of mission audio. Over 450 photos and videos from the NASA Archive and JFK Library could be viewed throughout the trip. And 650 of the most interesting audio transmissions were rebroadcast via Twitter, exactly 40 years after they were said. Give some idea of how successful this campaign/entry was with both client and consumer: During the four-day journey, over 1.25 million unique visitors traveled to the moon, and 30,000 followed the mission on Twitter. Media coverage generated over 160 million impressions worldwide, including live coverage on CNN and countless stories in newspapers, websites and blogs. Eight months after launch, the site has received 3.7 million visits from 217 countries. Attendance at the JFK Presidential Library increased by 10% over previous years in 2009, keeping the JFK Library as one of the most popular of the presidential libraries. Describe how the campaign/entry was launched and executed across each channel in the order of implementation. As anticipation built around the anniversary, we launched a landing page where visitors could learn about the mission, watch President Kennedy's address that challenged a nation to land a man on the moon and share the site via social networks. We then began rebroadcasting the details of the mission and astronaut dialogue over Twitter. These would continue until the astronauts returned to Earth. On July 16, Apollo 11 launched just as it had 40 years ago, and 102 hours of continuous mission audio began. Tweets and retweets from the 30,000 Twitter followers reached 1 million additional people. After four days, on July 20, the astronauts landed on the moon. After July 20, the live experience converted to a self-guided tour where visitors could interact with the mission, audio, photos and videos at their own pace. 2010-06-28T15:02:42+02:00 The JFK Presidential Library and Museum advertising 30 http://scaryideas.com/content/18630/ http://scaryideas.com/content/18630. http://scaryideas.com/content/18630 http://scaryideas.com/t/18630.jpg DirecTV : Tube Socks Are you a displaced fan? A fantasy football failure? Are you still watching NFL games on� cable? If the first step is admitting you have a problem, the second is joining the DIRECTV NFL Support Group. DIRECTV launched this campaign on Fox�s NFL Opening Day with six prime-positioned 60-second commercials airing throughout the opening day double header and featuring funnyman turned support group leader Tom Arnold, as he guides downtrodden football fans towards recovery. With DIRECTV�s NFL Sunday Ticket package, recovery is easy: you can watch every NFL game in HD from the comfort of your easy chair, on your phone, or online. That�s Every Game. Every Sunday. 2010-06-28T15:09:43+02:00 DirecTV advertising 30 http://scaryideas.com/content/18631/ http://scaryideas.com/content/18631. http://scaryideas.com/content/18631 http://scaryideas.com/t/18631.jpg DirecTV : Promised Land Are you a displaced fan? A fantasy football failure? Are you still watching NFL games on� cable? If the first step is admitting you have a problem, the second is joining the DIRECTV NFL Support Group. DIRECTV launched this campaign on Fox�s NFL Opening Day with six prime-positioned 60-second commercials airing throughout the opening day double header and featuring funnyman turned support group leader Tom Arnold, as he guides downtrodden football fans towards recovery. With DIRECTV�s NFL Sunday Ticket package, recovery is easy: you can watch every NFL game in HD from the comfort of your easy chair, on your phone, or online. That�s Every Game. Every Sunday. 2010-06-28T15:11:23+02:00 DirecTV advertising 30 http://scaryideas.com/content/18632/ http://scaryideas.com/content/18632. http://scaryideas.com/content/18632 http://scaryideas.com/t/18632.jpg DirecTV : Referee Are you a displaced fan? A fantasy football failure? Are you still watching NFL games on� cable? If the first step is admitting you have a problem, the second is joining the DIRECTV NFL Support Group. DIRECTV launched this campaign on Fox�s NFL Opening Day with six prime-positioned 60-second commercials airing throughout the opening day double header and featuring funnyman turned support group leader Tom Arnold, as he guides downtrodden football fans towards recovery. With DIRECTV�s NFL Sunday Ticket package, recovery is easy: you can watch every NFL game in HD from the comfort of your easy chair, on your phone, or online. That�s Every Game. Every Sunday. 2010-06-28T15:12:12+02:00 DirecTV advertising 30 http://scaryideas.com/content/18633/ http://scaryideas.com/content/18633. http://scaryideas.com/content/18633 http://scaryideas.com/t/18633.jpg DirecTV : Time Travel Are you a displaced fan? A fantasy football failure? Are you still watching NFL games on� cable? If the first step is admitting you have a problem, the second is joining the DIRECTV NFL Support Group. DIRECTV launched this campaign on Fox�s NFL Opening Day with six prime-positioned 60-second commercials airing throughout the opening day double header and featuring funnyman turned support group leader Tom Arnold, as he guides downtrodden football fans towards recovery. With DIRECTV�s NFL Sunday Ticket package, recovery is easy: you can watch every NFL game in HD from the comfort of your easy chair, on your phone, or online. That�s Every Game. Every Sunday. 2010-06-28T15:13:15+02:00 DirecTV advertising 30 http://scaryideas.com/content/18634/ http://scaryideas.com/content/18634. http://scaryideas.com/content/18634 http://scaryideas.com/t/18634.jpg Deutscher Tierschutzbund : A Peace Of Mind A campaign that makes people understand that animal testing always means pain and suffering. 2010-06-28T15:16:57+02:00 Deutscher Tierschutzbund advertising 30 http://scaryideas.com/content/18635/ http://scaryideas.com/content/18635. http://scaryideas.com/content/18635 http://scaryideas.com/t/18635.jpg ING Direct : Bus Happy Clients bringing new clients. The idea comes straight from this insight: a number of human interactive billboards built around town to let real clients dialogue with potential clients passing by. No filters, no bank involved, just a real questions/real answers game between real people. We asked real clients to be the actors of our ad because, to say it the ING way: �Our clients ARE our best advertising�. The first human billboards. Normal people asking, real clients answering. 2010-06-28T15:18:09+02:00 ING Direct advertising 30 http://scaryideas.com/content/18636/ http://scaryideas.com/content/18636. http://scaryideas.com/content/18636 http://scaryideas.com/t/18636.jpg HBF : Working Less A husband drives home thinking about all the things his wife wants. We see his wife making herself look attractive knowing he is on his way; he is visiting her in a cancer ward. He would give her every thing she wants if she would just get better. 2010-06-28T15:19:19+02:00 HBF advertising 30 http://scaryideas.com/content/18637/ http://scaryideas.com/content/18637. http://scaryideas.com/content/18637 http://scaryideas.com/t/18637.jpg HBF : How I used to be A young mum walks through her house thinking how messy it is. Then we see her watching her husband get a brain scan at a hospital. She thinks all that mess doesn't matter at all, as long as he gets better and comes home. 2010-06-28T15:20:14+02:00 HBF advertising 30 http://scaryideas.com/content/18638/ http://scaryideas.com/content/18638. http://scaryideas.com/content/18638 http://scaryideas.com/t/18638.jpg Skip Detergent : Black And White The narrator reads a text of a story that is shown in the form of a cartoon in black and white. At the end of the story, the lettering is displayed asking the person to pay attention to the white parts of the same animations and then to follow a new story. At the end of this new story, it is explained that black and white are different stories thus explaining the two products Skip White and Skip Black, each specialists in washing their designated color. 2010-06-28T16:49:00+02:00 Skip Detergent advertising 30 http://scaryideas.com/content/18645/ http://scaryideas.com/content/18645. http://scaryideas.com/content/18645 http://scaryideas.com/t/18645.jpg U.S. Cellular : Goodbye Goodbyes 2010-06-29T10:19:26+02:00 U.S. Cellular advertising 30 http://scaryideas.com/content/18646/ http://scaryideas.com/content/18646. http://scaryideas.com/content/18646 http://scaryideas.com/t/18646.jpg Mountain Dew : Green Label Art TV The new :30 broadcast/web spot, directed by Shilo's Evan Dennis via TracyLocke, also began airing in broadcast/cable media outlets on Friday, promoting Mountain Dew's new signature product design from professional skater, actor and artist Paul Rodriguez and famed artist Don Pendleton. Meticulously crafted by Evan and the other artists of the Emmy-winning Shilo, the spot artfully blends stunning, street skateboarding cinematography with mesmerizing animation brought to life from Pendleton and Rodriguez's original designs. 2010-06-29T10:26:14+02:00 Mountain Dew advertising 30 http://scaryideas.com/content/19958/ http://scaryideas.com/content/19958. http://scaryideas.com/content/19958 http://scaryideas.com/t/19958.jpg Habitat for Humanity : Got those low-down talkin' toilet landfill blues 2010-10-06T15:38:55+02:00 Habitat for Humanity advertising 30 http://scaryideas.com/content/18656/ http://scaryideas.com/content/18656. http://scaryideas.com/content/18656 http://scaryideas.com/t/18656.jpg Verizon : Rule the Air Verizon's signal. There to ensure the most powerful transmitter is you. Rule the Air. Phone: Droid Х 2010-06-30T10:24:09+02:00 Verizon advertising 30 http://scaryideas.com/content/18657/ http://scaryideas.com/content/18657. http://scaryideas.com/content/18657 http://scaryideas.com/t/18657.jpg AT&T : Whole New World BBDO New York and Psyop created animated spot, part of AT&T's Rethink Possible campaign. The spot was produced for 3D and will appear in theaters. 2010-06-30T10:25:31+02:00 AT&T advertising 30 http://scaryideas.com/content/18658/ http://scaryideas.com/content/18658. http://scaryideas.com/content/18658 http://scaryideas.com/t/18658.jpg Coca-Cola : Open Up (Janelle Monae) Check out Janelle Monae and her version of Hot Chocolate's "Are You Getting Enough Happiness" in Coca-Cola's "Open Up" TV commercial. 2010-06-30T10:26:55+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/18660/ http://scaryideas.com/content/18660. http://scaryideas.com/content/18660 http://scaryideas.com/t/18660.jpg Consim : Hand 2010-06-30T11:03:19+02:00 Consim advertising 30 http://scaryideas.com/content/18664/ http://scaryideas.com/content/18664. http://scaryideas.com/content/18664 http://scaryideas.com/t/18664.jpg Jack Link's Beef Jerky : Alternate Campfire - Chair Pull For Harvest director Baker Smith, "Messin' With Sasquatch" was a dream assignment: evolve a successful and beloved iconic brand campaign with agency Carmichael Lynch and client Jack Link's Beef Jerky. The opportunity to direct physical and performance-based comedy involving a furry antihero spoke to Baker's love of the absurd. Plus, there was the implied offering of exceptional Beef Jerky. "This was the smoothest production I've ever worked on," remarks Brock Davis, Group Creative Director, Carmichael Lynch. "Baker's experience brought a lot to the table, and his crew was so well choreographed. It was a well-oiled machine." In Baker's interpretation, Sasquatch is a misunderstood and comically tormented antihero. After all, he does have more than 180,000 MySpace friends . . . even if many of them are looking to deliver practical jokes at his expense. "I love the concept and wanted audiences to relate to both the Sasquatch and the people bold enough to want to mess with him," says Director Baker Smith. "Everyone on set - from the client to the agency, cast and crew - had a great time during the shoot and I think that comes through in the campaign." Davis adds: "Baker offered so much and was able to get the actors to where they needed to be quickly. He's great at evoking humor. And he has an infectious smile." Among the new creative offerings is "Camp Fire," which showcases a group of young campers, who after snacking on Jack Link's jerky, choose to Feed Their Wild Side by encouraging the unsuspecting Sasquatch to take a load off -- on a chair planted with a Whoopee Cushion. Not to be outdone, Sasquatch gives the pranksters a literal whiff of flatulence humor, as the spot concludes with an epic camp fire explosion. Additional ads, scheduled to launch later this year, also feature a series of sophomoric, yet well-known, pranks. In addition to an extensive media buy that includes major cable networks such as Adult Swim, Comedy Central, ESPN and Spike, audiences can Feed Their Wild Side and view all the "Camp Fire" antics by visiting http://www.messinwithsasquatch.com. Harvest's Baker also directed two short Web teasers for the campaign, "Guitar" and "Thinker," which are currently making a buzz on YouTube. The teasers comically hint at Sasquatch's softer side, showcasing his virtuoso forays into hobbies like classical guitar and meditation. 2010-07-01T10:27:45+02:00 Jack Link's Beef Jerky advertising 30 http://scaryideas.com/content/18673/ http://scaryideas.com/content/18673. http://scaryideas.com/content/18673 http://scaryideas.com/t/18673.jpg Levi's : Ready To Work (Braddock) With a cast of Braddock residents, we set out to bring our theme of the new frontier to life. Working with John Hillcoat�director of The Proposition and The Road (which was shot in Braddock)�the goal was to begin the spot with a sense of timelessness. We wanted viewers to feel that what they were seeing could be �set� in the 1830s or the 1930s. Then, as dawn comes up, the viewer begins to realize that the pioneers the girl narrating the spot is speaking of are real people in a real place, settling a new kind of frontier in their own ways. The spot ends with a reworking of the opening shot from the film The Searchers, one of the most famous frontier vistas in cinema history. Pushing past the door and onto a Braddock street, the girl tells us, �Some people think there aren�t frontiers anymore. They can�t see how the frontiers are all around us.� 2010-07-05T12:21:59+02:00 Levi's advertising 30 http://scaryideas.com/content/18675/ http://scaryideas.com/content/18675. http://scaryideas.com/content/18675 http://scaryideas.com/t/18675.jpg Old Spice : Questions 2010-07-01T10:39:17+02:00 Old Spice advertising 30 http://scaryideas.com/content/18676/ http://scaryideas.com/content/18676. http://scaryideas.com/content/18676 http://scaryideas.com/t/18676.jpg Virgin Media : Fantastic Journey 2010-07-01T14:03:09+02:00 Virgin Media advertising 30 http://scaryideas.com/content/18677/ http://scaryideas.com/content/18677. http://scaryideas.com/content/18677 http://scaryideas.com/t/18677.jpg Rolling Stone Magazine : Life and Roll Over the last year the Italian political class has been overwhelmed by sensational scandals. The mayors of leading cities, regional governors and the prime minister, Silvio Berlusconi, have been implicated in scandals involving sex, prostitution, drugs and sleaze. They have taken over the role which has always been played by rock�n'roll legends. With this film, Rolling Stone invites rockers to take back what is theirs by right. 2010-07-01T14:54:27+02:00 Rolling Stone Magazine advertising 30 http://scaryideas.com/content/18682/ http://scaryideas.com/content/18682. http://scaryideas.com/content/18682 http://scaryideas.com/t/18682.jpg Sexyavenue.com : Lions 2010-07-01T17:26:25+02:00 Sexyavenue.com advertising 30 http://scaryideas.com/content/18685/ http://scaryideas.com/content/18685. http://scaryideas.com/content/18685 http://scaryideas.com/t/18685.jpg Coca-Coca : 3D printing This display of 16 meters long by 1.20 inches tall to enter this into the book of Records (Guinness World Records) as the largest panel 3D animated world through a new process of printing. 2010-07-01T20:40:24+02:00 Coca-Coca advertising 30 http://scaryideas.com/content/18687/ http://scaryideas.com/content/18687. http://scaryideas.com/content/18687 http://scaryideas.com/t/18687.jpg Dr. Martens 50 : The Cinematic Orchestra cover Lilac Wine For Dr. Martens 50th Anniversary, The Cinematic Orchestra cover Lilac Wine - a track made famous by Jeff Buckley in 1994. The music video is directed by Blind. 2010-07-02T17:32:11+02:00 Dr. Martens 50 advertising 30 http://scaryideas.com/content/18689/ http://scaryideas.com/content/18689. http://scaryideas.com/content/18689 http://scaryideas.com/t/18689.jpg Head : Andy Murray Tennis Street Magic in London 2010-07-02T17:52:26+02:00 Head advertising 30 http://scaryideas.com/content/18690/ http://scaryideas.com/content/18690. http://scaryideas.com/content/18690 http://scaryideas.com/t/18690.jpg Puma : Roger Milla - The Indomitable Lion 2010-07-02T18:02:56+02:00 Puma advertising 30 http://scaryideas.com/content/18691/ http://scaryideas.com/content/18691. http://scaryideas.com/content/18691 http://scaryideas.com/t/18691.jpg Specsavers : Hearing Centre - Better get yourself tested Specsavers: Hearing 'Big Noise' 2010-07-02T18:16:37+02:00 Specsavers advertising 30 http://scaryideas.com/content/18692/ http://scaryideas.com/content/18692. http://scaryideas.com/content/18692 http://scaryideas.com/t/18692.jpg Bud Ice : Frozen Hotel Guests 2010-07-02T18:20:38+02:00 Bud Ice advertising 30 http://scaryideas.com/content/18693/ http://scaryideas.com/content/18693. http://scaryideas.com/content/18693 http://scaryideas.com/t/18693.jpg Ray-ban : Yelling Head 2010-07-02T18:23:08+02:00 Ray-ban advertising 30 http://scaryideas.com/content/18694/ http://scaryideas.com/content/18694. http://scaryideas.com/content/18694 http://scaryideas.com/t/18694.jpg Ray-ban : Cartoon Head 2010-07-02T18:24:37+02:00 Ray-ban advertising 30 http://scaryideas.com/content/18695/ http://scaryideas.com/content/18695. http://scaryideas.com/content/18695 http://scaryideas.com/t/18695.jpg Ray-ban : Flowers Head 2010-07-02T18:26:15+02:00 Ray-ban advertising 30 http://scaryideas.com/content/18696/ http://scaryideas.com/content/18696. http://scaryideas.com/content/18696 http://scaryideas.com/t/18696.jpg Ray-ban : Kiss 2010-07-02T18:27:38+02:00 Ray-ban advertising 30 http://scaryideas.com/content/18697/ http://scaryideas.com/content/18697. http://scaryideas.com/content/18697 http://scaryideas.com/t/18697.jpg Ray-ban : Ice Cream 2010-07-02T18:29:14+02:00 Ray-ban advertising 30 http://scaryideas.com/content/18700/ http://scaryideas.com/content/18700. http://scaryideas.com/content/18700 http://scaryideas.com/t/18700.jpg Volkswagen : Volkswagen Accessoires - Smart building, MacGyver We tell a story about the accessoires-king hans porter, who like to show the craftsmen in the world, how easy you can assure your goods in a transporter, caddy or crafter. But, all the time he will make a misstake, cause his not a professional. So, his assistant Peter Lieferts will show us the right way with the original volkswagen accessoires. Cassy caddy, the smart and sexy girl will help him and she will visit you on site in the end of summer to show you the Volkswagen accessoires. 2010-07-02T18:34:19+02:00 Volkswagen advertising 30 http://scaryideas.com/content/18701/ http://scaryideas.com/content/18701. http://scaryideas.com/content/18701 http://scaryideas.com/t/18701.jpg Volkswagen : Volkswagen Accessoires - Smart building, Wild west We tell a story about the accessoires-king hans porter, who like to show the craftsmen in the world, how easy you can assure your goods in a transporter, caddy or crafter. But, all the time he will make a misstake, cause his not a professional. So, his assistant Peter Lieferts will show us the right way with the original volkswagen accessoires. Cassy caddy, the smart and sexy girl will help him and she will visit you on site in the end of summer to show you the Volkswagen accessoires. 2010-07-02T18:50:44+02:00 Volkswagen advertising 30 http://scaryideas.com/content/18702/ http://scaryideas.com/content/18702. http://scaryideas.com/content/18702 http://scaryideas.com/t/18702.jpg Volkswagen : Volkswagen Accessoires - Smart building, Rocky We tell a story about the accessoires-king hans porter, who like to show the craftsmen in the world, how easy you can assure your goods in a transporter, caddy or crafter. But, all the time he will make a misstake, cause his not a professional. So, his assistant Peter Lieferts will show us the right way with the original volkswagen accessoires. Cassy caddy, the smart and sexy girl will help him and she will visit you on site in the end of summer to show you the Volkswagen accessoires. 2010-07-02T18:51:33+02:00 Volkswagen advertising 30 http://scaryideas.com/content/18705/ http://scaryideas.com/content/18705. http://scaryideas.com/content/18705 http://scaryideas.com/t/18705.jpg Canal+ : The Power Of a Great Story 2010-07-02T19:03:27+02:00 Canal+ advertising 30 http://scaryideas.com/content/18707/ http://scaryideas.com/content/18707. http://scaryideas.com/content/18707 http://scaryideas.com/t/18707.jpg Bulmers Draught : First Bulmers Draught 2010-07-03T16:18:49+02:00 Bulmers Draught advertising 30 http://scaryideas.com/content/18708/ http://scaryideas.com/content/18708. http://scaryideas.com/content/18708 http://scaryideas.com/t/18708.jpg Canal+ : iPhone La Bascule 2010-07-03T16:30:07+02:00 Canal+ advertising 30 http://scaryideas.com/content/18713/ http://scaryideas.com/content/18713. http://scaryideas.com/content/18713 http://scaryideas.com/t/18713.jpg Renault : Renault Clio - Shuttle 2010-07-05T09:59:18+02:00 Renault advertising 30 http://scaryideas.com/content/18714/ http://scaryideas.com/content/18714. http://scaryideas.com/content/18714 http://scaryideas.com/t/18714.jpg Renault : Renault Clio - Plane 2010-07-05T10:01:04+02:00 Renault advertising 30 http://scaryideas.com/content/18715/ http://scaryideas.com/content/18715. http://scaryideas.com/content/18715 http://scaryideas.com/t/18715.jpg MIFF : Choctop vs Popcorn 2010-07-05T10:13:11+02:00 MIFF advertising 30 http://scaryideas.com/content/18716/ http://scaryideas.com/content/18716. http://scaryideas.com/content/18716 http://scaryideas.com/t/18716.jpg King Kong 360 3D : Reactions 2010-07-05T12:19:16+02:00 King Kong 360 3D advertising 30 http://scaryideas.com/content/18746/ http://scaryideas.com/content/18746. http://scaryideas.com/content/18746 http://scaryideas.com/t/18746.jpg Stride Gum : The World Is Not Ready 2010-07-06T17:29:20+02:00 Stride Gum advertising 30 http://scaryideas.com/content/18747/ http://scaryideas.com/content/18747. http://scaryideas.com/content/18747 http://scaryideas.com/t/18747.jpg Pizza Hut : Crime Scene 2010-07-06T17:33:06+02:00 Pizza Hut advertising 30 http://scaryideas.com/content/18748/ http://scaryideas.com/content/18748. http://scaryideas.com/content/18748 http://scaryideas.com/t/18748.jpg Heineken : Wedding 2010-07-06T17:38:18+02:00 Heineken advertising 30 http://scaryideas.com/content/18749/ http://scaryideas.com/content/18749. http://scaryideas.com/content/18749 http://scaryideas.com/t/18749.jpg HP : Hit Print It was filmed over a week, using HP Photosmart printers to feed the paper in real time. We then sped up the footage until the pages began to animate. 2010-07-08T10:11:45+02:00 HP advertising 30 http://scaryideas.com/content/18758/ http://scaryideas.com/content/18758. http://scaryideas.com/content/18758 http://scaryideas.com/t/18758.jpg Ford : Ford Miracles 2010-07-07T12:22:32+02:00 Ford advertising 30 http://scaryideas.com/content/18759/ http://scaryideas.com/content/18759. http://scaryideas.com/content/18759 http://scaryideas.com/t/18759.jpg MTV : The Candy Shop Now we understand each other 2010-07-07T14:53:45+02:00 MTV advertising 30 http://scaryideas.com/content/18760/ http://scaryideas.com/content/18760. http://scaryideas.com/content/18760 http://scaryideas.com/t/18760.jpg MTV : Boom Boom Now we understand each other 2010-07-07T15:01:53+02:00 MTV advertising 30 http://scaryideas.com/content/18761/ http://scaryideas.com/content/18761. http://scaryideas.com/content/18761 http://scaryideas.com/t/18761.jpg MTV : Disco Stick Now we understand each other 2010-07-07T15:05:32+02:00 MTV advertising 30 http://scaryideas.com/content/18763/ http://scaryideas.com/content/18763. http://scaryideas.com/content/18763 http://scaryideas.com/t/18763.jpg Baskin-Robbins : America's Birthday Cake World-class animation studio Nathan Love (www.NathanLove.com) is very proud to detail its collaboration with advertising agency 22squared to create a series of animated broadcast spots for Baskin-Robbins' nationwide summer advertising campaign. In early June, the campaign kicked off by introducing its first whimsical animated character, Humphrey Hound, in a spot promoting Baskin-Robbins' Baseball Nut ice cream as the June Flavor of the Month. In late June, viewers met an energetic Turtle who rocked out in a :15 spot showcasing a mini-helmet sales promotion around professional baseball. This week, Polly Porcupine debuts in a :15 spot announcing America's Birthday Cake ice cream as Baskin-Robbins' July Flavor of the Month. Nathan Love's crew designed and directed the entire campaign in SD and 1080 HD. Their main artistic tools include Adobe Creative Suite, Autodesk Maya for animation and The Foundry's Nuke compositing software for finishing. For each featured character, the studio's art department focused on creating unique looks and personalities, while its animators have brought each creature to life, with a soul. "We created our studio out of our true passions for character animation," said Joe Burrascano, owner and creative director, Nathan Love. "While we�ve grown and expanded our experience and capabilities into a variety of 3D, 2D, web and live-action projects, pure 3D character animation is always close to our hearts. These spots really gave our animators and artists an opportunity to focus on bringing characters to life with a lot of nuances." With strategic direction from 22squared, Nathan Love designed the spots to emphasize how the shy and reserved animated characters are brought out of their shells by the iconic Baskin-Robbins Pink Spoon. This approach stresses the brand's primary mission to provide a full range of quality ice cream and cake products in a fun and inviting environment. "With every facet of this campaign, we focused on what the Baskin-Robbins brand represents: flavors and fun," added John Stapleton, 22squared's chief creative director. "With animation from Nathan Love, we were able to translate these concepts into a campaign that resonates with an audience as diverse as the Baskin-Robbins flavor catalog." Throughout the campaign, Nathan Love employed the genius of Drew Skinner for sound design and music. Among his artistic touches, the Polly Porcupine spot features a custom remix of the classic song "Stars and Stripes Forever," along with sounds of popping balloons resembling fireworks, to deepen the patriotic, celebratory theme. "Pixar has always been a huge inspiration to everyone at Nathan Love, and we worked hard to bring that level of quality to Baskin-Robbins' summer ad campaign," concluded Michael Harry, Nathan Love's executive producer. "We can't wait to bring their next animated character to life!" 2010-07-08T10:25:20+02:00 Baskin-Robbins advertising 30 http://scaryideas.com/content/18764/ http://scaryideas.com/content/18764. http://scaryideas.com/content/18764 http://scaryideas.com/t/18764.jpg Baskin-Robbins : Baseball Helmet World-class animation studio Nathan Love (www.NathanLove.com) is very proud to detail its collaboration with advertising agency 22squared to create a series of animated broadcast spots for Baskin-Robbins' nationwide summer advertising campaign. In early June, the campaign kicked off by introducing its first whimsical animated character, Humphrey Hound, in a spot promoting Baskin-Robbins' Baseball Nut ice cream as the June Flavor of the Month. In late June, viewers met an energetic Turtle who rocked out in a :15 spot showcasing a mini-helmet sales promotion around professional baseball. This week, Polly Porcupine debuts in a :15 spot announcing America's Birthday Cake ice cream as Baskin-Robbins' July Flavor of the Month. Nathan Love's crew designed and directed the entire campaign in SD and 1080 HD. Their main artistic tools include Adobe Creative Suite, Autodesk Maya for animation and The Foundry's Nuke compositing software for finishing. For each featured character, the studio's art department focused on creating unique looks and personalities, while its animators have brought each creature to life, with a soul. "We created our studio out of our true passions for character animation," said Joe Burrascano, owner and creative director, Nathan Love. "While we�ve grown and expanded our experience and capabilities into a variety of 3D, 2D, web and live-action projects, pure 3D character animation is always close to our hearts. These spots really gave our animators and artists an opportunity to focus on bringing characters to life with a lot of nuances." With strategic direction from 22squared, Nathan Love designed the spots to emphasize how the shy and reserved animated characters are brought out of their shells by the iconic Baskin-Robbins Pink Spoon. This approach stresses the brand's primary mission to provide a full range of quality ice cream and cake products in a fun and inviting environment. "With every facet of this campaign, we focused on what the Baskin-Robbins brand represents: flavors and fun," added John Stapleton, 22squared's chief creative director. "With animation from Nathan Love, we were able to translate these concepts into a campaign that resonates with an audience as diverse as the Baskin-Robbins flavor catalog." Throughout the campaign, Nathan Love employed the genius of Drew Skinner for sound design and music. Among his artistic touches, the Polly Porcupine spot features a custom remix of the classic song "Stars and Stripes Forever," along with sounds of popping balloons resembling fireworks, to deepen the patriotic, celebratory theme. "Pixar has always been a huge inspiration to everyone at Nathan Love, and we worked hard to bring that level of quality to Baskin-Robbins' summer ad campaign," concluded Michael Harry, Nathan Love's executive producer. "We can't wait to bring their next animated character to life!" 2010-07-08T10:25:11+02:00 Baskin-Robbins advertising 30 http://scaryideas.com/content/18773/ http://scaryideas.com/content/18773. http://scaryideas.com/content/18773 http://scaryideas.com/t/18773.jpg Nissan : Nissan Leaf iAd announcement! Nissan has a new video together for the Nissan Leaf and the iAd integration for Iphone and Ipad. 2010-07-08T10:16:47+02:00 Nissan advertising 30 http://scaryideas.com/content/18774/ http://scaryideas.com/content/18774. http://scaryideas.com/content/18774 http://scaryideas.com/t/18774.jpg McDonald's : Weather As well as sourcing the majority of its ingredients from the UK and Ireland, McDonald's has committed to raising awareness of the vital role of British farms. The commercial delivers on this promise with a quirky celebration of British weather and its importance to our farmers. Filmed on location in Derbyshire, Cumbria and Staffordshire at farms supplying McDonald's with organic milk, free-range eggs and potatoes respectively, it celebrates the role of the British farms which supply many of the quality ingredients for McDonald's food. 2010-07-08T10:26:16+02:00 McDonald's advertising 30 http://scaryideas.com/content/18775/ http://scaryideas.com/content/18775. http://scaryideas.com/content/18775 http://scaryideas.com/t/18775.jpg ESPN : NASCAR - The Sprint Cup, 'Cause Its Racing 2010-07-08T10:29:01+02:00 ESPN advertising 30 http://scaryideas.com/content/18776/ http://scaryideas.com/content/18776. http://scaryideas.com/content/18776 http://scaryideas.com/t/18776.jpg Absolut Vodka : Absolut Lemon Drop trailer featuring Ali Larter ABSOLUT Vodka presents "Lemon Drop", a short film starring Ali Larter. When her beloved kittens are mysteriously taken from her, this sweet girl next door will turn sour doing whatever it takes to track them down. With Lemon Drop on the case, sweet never hurt so good. Also starring Martin Kove with music by M Craft, Holly Golightly, and Powersolo. Directed by Traktor. The film will release online later this summer. 2010-07-08T10:32:18+02:00 Absolut Vodka advertising 30 http://scaryideas.com/content/18777/ http://scaryideas.com/content/18777. http://scaryideas.com/content/18777 http://scaryideas.com/t/18777.jpg NHS : Binge Drinking Awareness 2010-07-08T10:34:32+02:00 NHS advertising 30 http://scaryideas.com/content/18791/ http://scaryideas.com/content/18791. http://scaryideas.com/content/18791 http://scaryideas.com/t/18791.jpg Vextini : Mix Less. Miss Less. Mix less. Miss less. Never miss a moment with Vextini, the new ready-to-pour vodka martini. You can print this press ads and visit the site for the experience the campaign: http://www.vextini.ca/whathappened/ 2010-07-08T17:34:54+02:00 Vextini advertising 30 http://scaryideas.com/content/18795/ http://scaryideas.com/content/18795. http://scaryideas.com/content/18795 http://scaryideas.com/t/18795.jpg TomTom : Behind the scenes of Master Yoda's voice recording for TomTom GPS Watch Master Yoda during the recording of his GPS voice for TomTom. No one was more confused than we were. Must you keep left, of left you keep must? 2010-07-12T16:45:13+02:00 TomTom advertising 30 http://scaryideas.com/content/18814/ http://scaryideas.com/content/18814. http://scaryideas.com/content/18814 http://scaryideas.com/t/18814.jpg Red Cross : Too Late 2010-07-09T16:36:25+02:00 Red Cross advertising 30 http://scaryideas.com/content/18805/ http://scaryideas.com/content/18805. http://scaryideas.com/content/18805 http://scaryideas.com/t/18805.jpg Ubisoft Shaun White Skateboarding : Transformation Transform' begins with a skater coming across a seemingly normal pedestrian bridge. After pounding his board on the walkway, the bridge begins to break in a rumbling cloud of dust to form a roll-in for an eight-stair drop. As he lands, like a concrete Transformer, the ground breaks away to create another stair set and handrail for the skater to slide. The film then follows a group of skaters through downtown Los Angeles as they hit quarter pipes breaking out of walls and sidewalks. The living terrain forms dynamic surfaces for otherwise impossible-to-pull-off tricks. After skating anything in their path, the last skater looks back at the cityscape to see that they have transformed the city into their own customized skate park. The spot concludes on the super, 'The transformation begins fall 2010,' the Shaun White Skateboarding logo and website Facebook.com/ShaunWhiteGame. In addition to Layton, the featured skaters in the film include Derrick Wilson, Jordan Vititow, Greg Crain and Matt Bennett. 2010-07-09T10:24:01+02:00 Ubisoft Shaun White Skateboarding advertising 30 http://scaryideas.com/content/18807/ http://scaryideas.com/content/18807. http://scaryideas.com/content/18807 http://scaryideas.com/t/18807.jpg The Gruen Transfer : Petroleum Brilliance In this case, an international petroleum company (PB) has created an environmental catastrophe off the coast of America with millions of litres of oil a day billowing into the ocean. The task: Argue why it's a good thing. Our response runs this week on national TV. Our spokesperson for the case for is Tim Flannery, one of the world's leading environmentalists. 2010-07-09T10:40:02+02:00 The Gruen Transfer advertising 30 http://scaryideas.com/content/18811/ http://scaryideas.com/content/18811. http://scaryideas.com/content/18811 http://scaryideas.com/t/18811.jpg 7UP : Bubbles 2010-07-09T11:04:51+02:00 7UP advertising 30 http://scaryideas.com/content/18812/ http://scaryideas.com/content/18812. http://scaryideas.com/content/18812 http://scaryideas.com/t/18812.jpg Old Spice : Boat Use Old Spice Body Wash and get ready for a manly moustache surprise. 2010-07-09T12:47:39+02:00 Old Spice advertising 30 http://scaryideas.com/content/18813/ http://scaryideas.com/content/18813. http://scaryideas.com/content/18813 http://scaryideas.com/t/18813.jpg Miller : Miller High Life: Designer Bag (Iraq Veterans) Miller has teamed with Iraq and Afghanistan Veterans on the project, and will donate 10 cents for every specially marked MHL cap. Tagline: Live the High Life Give the High Life 2010-07-09T12:50:43+02:00 Miller advertising 30 http://scaryideas.com/content/18816/ http://scaryideas.com/content/18816. http://scaryideas.com/content/18816 http://scaryideas.com/t/18816.jpg Wrigley's Extra : Petrol Station 2010-07-09T17:05:50+02:00 Wrigley's Extra advertising 30 http://scaryideas.com/content/18820/ http://scaryideas.com/content/18820. http://scaryideas.com/content/18820 http://scaryideas.com/t/18820.jpg Citroën : School 2010-07-09T19:21:32+02:00 Citroën advertising 30 http://scaryideas.com/content/18821/ http://scaryideas.com/content/18821. http://scaryideas.com/content/18821 http://scaryideas.com/t/18821.jpg GrandOptical : Catch me if you can 2010-07-09T19:23:52+02:00 GrandOptical advertising 30 http://scaryideas.com/content/18822/ http://scaryideas.com/content/18822. http://scaryideas.com/content/18822 http://scaryideas.com/t/18822.jpg SFR : Fixed prices 2010-07-09T19:28:51+02:00 SFR advertising 30 http://scaryideas.com/content/18823/ http://scaryideas.com/content/18823. http://scaryideas.com/content/18823 http://scaryideas.com/t/18823.jpg L'Equipe : Argument 2010-07-09T19:36:56+02:00 L'Equipe advertising 30 http://scaryideas.com/content/18824/ http://scaryideas.com/content/18824. http://scaryideas.com/content/18824 http://scaryideas.com/t/18824.jpg Vigorsol : Walrus 2010-07-12T10:22:06+02:00 Vigorsol advertising 30 http://scaryideas.com/content/18825/ http://scaryideas.com/content/18825. http://scaryideas.com/content/18825 http://scaryideas.com/t/18825.jpg Nike : Nike Football Elite Series - Write the future (Elite) Notes from Psyop on Nike Elite Football Series. We were approached by Nike to take their existing campaign of prominent football players cast in stone and focus on four boots, all featuring new technology never before seen, and to create a spot that is being shown in-store during the world cup. Models of the football players were provided to us by the client, used by Nike in their print campaign. Some of these models had beautiful detail that we were able to take advantage of visually and specially our CG team did an really nice work on the textures and lighting. Nike sent us the four pairs of shoes, soon to be released worldwide, we had to 3D scan them to make sure we were not loosing any details of their new technology. Each shoe has a different specific material that we wanted to visually outline. However, we did find that the level of detail that we needed for some of the macro shots did not hold up in the scans, so we set up a live action shoot here in our studio shooting with a 5D and taping the shoes to metal dowels being supported on top of bench horses to stabilize the motion. Maya was used for all animation and lighting, including some additional modeling. Zbrush was also utilized for the modeling portion to clean up any files that needed to be dealt with. Compositing was a mix of Nuke, After Effects and Flame for overall look and colors. For the spot we really wanted to focus on the shoes and the expression of the players' faces, spending time on their actions and reactions - like frozen moments of glory before or after scoring a goal or when players interact with the crowd. For the exploding particles we wanted to keep it organic but very graphic at the same time so we used the bright orange color palette of the shoes. The sound design was very challenging, as this spot is featured in store, we wanted to keep it very organic, made out of crowd, soccer stadium sounds but also using computer sound design to enhance the technology, without it being a soundtrack. We liked to create a build up, until a momentum, the final reveal of the four shoes. Having our team come together doing something they love is a major reason why we were able to pull this off on such a ridiculously short time frame. We were allotted 2.5 weeks of production to create a 90 second full CG spot with original music. Amazing. When it comes to the World Cup, it's always amazing to see everybody cheering for their country, soccer is just an excuse if I can say ... so yes we can say we are all fans. 2010-07-12T10:30:36+02:00 Nike advertising 30 http://scaryideas.com/content/18827/ http://scaryideas.com/content/18827. http://scaryideas.com/content/18827 http://scaryideas.com/t/18827.jpg Fruit Gushers : Defused 2010-07-12T10:42:39+02:00 Fruit Gushers advertising 30 http://scaryideas.com/content/18829/ http://scaryideas.com/content/18829. http://scaryideas.com/content/18829 http://scaryideas.com/t/18829.jpg 7-Eleven : Slurpee - Squeeeeegee These radio spots promote 7-Eleven's Slurpee FREEZE THE MOMENT video contest. A frozen moment is what occurs when you're enjoying your Slurpee. It's that moment in time when the Slurpee hits your mouth, and you indulge and escape in the refreshment. 2010-07-12T15:53:59+02:00 7-Eleven advertising 30 http://scaryideas.com/content/18832/ http://scaryideas.com/content/18832. http://scaryideas.com/content/18832 http://scaryideas.com/t/18832.jpg Apple : iPhone 4 - Meet Her 2010-07-12T16:47:26+02:00 Apple advertising 30 http://scaryideas.com/content/18835/ http://scaryideas.com/content/18835. http://scaryideas.com/content/18835 http://scaryideas.com/t/18835.jpg Apple : iPhone 4 - Big News 2010-07-12T17:04:38+02:00 Apple advertising 30 http://scaryideas.com/content/18834/ http://scaryideas.com/content/18834. http://scaryideas.com/content/18834 http://scaryideas.com/t/18834.jpg Apple : iPhone 4 - Haircut 2010-07-12T17:02:49+02:00 Apple advertising 30 http://scaryideas.com/content/18836/ http://scaryideas.com/content/18836. http://scaryideas.com/content/18836 http://scaryideas.com/t/18836.jpg Apple : iPhone 4 - Smile 2010-07-12T17:05:41+02:00 Apple advertising 30 http://scaryideas.com/content/18840/ http://scaryideas.com/content/18840. http://scaryideas.com/content/18840 http://scaryideas.com/t/18840.jpg American Express : Booming American Express OPEN, the small business division of the financial services company, is issuing a rallying cry for small businesses to 'Start Booming' by launching a national advertising campaign that features real and inspiring business owners. They are 'Booming' in part because they have uncovered new and better ways of doing business and are using management tools and services to improve the way they manage their companies. 2010-07-12T17:13:20+02:00 American Express advertising 30 http://scaryideas.com/content/18841/ http://scaryideas.com/content/18841. http://scaryideas.com/content/18841 http://scaryideas.com/t/18841.jpg Nike : The Future Has Been Written (World Cup Spain) Champions don't make statements. They make promises. The Future Has Been Written. 2010-07-13T09:59:35+02:00 Nike advertising 30 http://scaryideas.com/content/18844/ http://scaryideas.com/content/18844. http://scaryideas.com/content/18844 http://scaryideas.com/t/18844.jpg Toshiba Laptops : 8 Bit Gary 2010-07-13T10:11:47+02:00 Toshiba Laptops advertising 30 http://scaryideas.com/content/18843/ http://scaryideas.com/content/18843. http://scaryideas.com/content/18843 http://scaryideas.com/t/18843.jpg Nike : The Mission (World Cup Holland) In a fight to the bitter end, when you give everything, you lose nothing. 2010-07-13T10:10:15+02:00 Nike advertising 30 http://scaryideas.com/content/18845/ http://scaryideas.com/content/18845. http://scaryideas.com/content/18845 http://scaryideas.com/t/18845.jpg Specsavers : Submarine A crew of submariners are subject to an attack from a new enemy in this latest offering from the Optician's in-house team. 2010-07-13T10:17:19+02:00 Specsavers advertising 30 http://scaryideas.com/content/18846/ http://scaryideas.com/content/18846. http://scaryideas.com/content/18846 http://scaryideas.com/t/18846.jpg Panasonic : Panasonic Lumix G Series: No Expert 2010-07-13T10:18:26+02:00 Panasonic advertising 30 http://scaryideas.com/content/18849/ http://scaryideas.com/content/18849. http://scaryideas.com/content/18849 http://scaryideas.com/t/18849.jpg Toshiba Laptops : Turbo Talker 2010-07-13T15:08:08+02:00 Toshiba Laptops advertising 30 http://scaryideas.com/content/18850/ http://scaryideas.com/content/18850. http://scaryideas.com/content/18850 http://scaryideas.com/t/18850.jpg Toshiba Laptops : Multi-Tasking 2010-07-13T15:10:50+02:00 Toshiba Laptops advertising 30 http://scaryideas.com/content/18851/ http://scaryideas.com/content/18851. http://scaryideas.com/content/18851 http://scaryideas.com/t/18851.jpg Toshiba Laptops : Gary's Memories 2010-07-13T15:13:21+02:00 Toshiba Laptops advertising 30 http://scaryideas.com/content/18852/ http://scaryideas.com/content/18852. http://scaryideas.com/content/18852 http://scaryideas.com/t/18852.jpg Toshiba Laptops : About the Lab 2010-07-13T15:15:11+02:00 Toshiba Laptops advertising 30 http://scaryideas.com/content/18854/ http://scaryideas.com/content/18854. http://scaryideas.com/content/18854 http://scaryideas.com/t/18854.jpg Schweppes : Leopard The New Schweppes Ad - launched on 12th July 2010, tells the story of a man returning from a long day at work to find that his house has been torn apart by a leopard. With a typical British 'Keep calm and carry on' mentality, he remains upbeat in the face of crisis, safe in the knowledge that "At The End of the Day, There's Always a Schweppes." 2010-07-14T10:22:35+02:00 Schweppes advertising 30 http://scaryideas.com/content/18855/ http://scaryideas.com/content/18855. http://scaryideas.com/content/18855 http://scaryideas.com/t/18855.jpg Adidas : The Goal Counter adidas Football 2010 FIFA World Cup Top Scoring Boot 2010-07-14T10:26:44+02:00 Adidas advertising 30 http://scaryideas.com/content/18856/ http://scaryideas.com/content/18856. http://scaryideas.com/content/18856 http://scaryideas.com/t/18856.jpg MasterCard : Bodyguard 2010-07-14T10:29:09+02:00 MasterCard advertising 30 http://scaryideas.com/content/18857/ http://scaryideas.com/content/18857. http://scaryideas.com/content/18857 http://scaryideas.com/t/18857.jpg Perrier : Mansion Dice Check out a video from the site above and the full site here: http://perrierbydita.com/ Wet and sultry Perrier website featuring burlesque star and model Dita Von Teese. This 'scene' shows Dita rolling some naughty dice, you never know what she'll do! Composers Johnny Green & Jack Milas wrote the tracks while Dave Robertson was the mixing engineer. 2010-07-14T10:32:11+02:00 Perrier advertising 30 http://scaryideas.com/content/18858/ http://scaryideas.com/content/18858. http://scaryideas.com/content/18858 http://scaryideas.com/t/18858.jpg DieHard : DieHard Battery vs. Gary Numan Zoo Film director James Frost on Diehard Battery vs. Gary Numan: When I received the first round of creative, I got on the phone with Todd Taber, Jamie Overkamp and Luke Rzewnicki at Y&R and we bounced some ideas back and forth. We wanted to create a bigger idea with the three original concepts, something that was visual, musical and something that pushed the battery to a limit of some kind. One weekend I was watching Close Encounters of the Third Kind, and while watching I had this idea about making banks of cars react to a keyboard with sound and light, so I rang Adam Sadowsky of Syyn Labs who I'd recently worked with on OK Go. We met one lunchtime and bounced a bunch of ideas and theories around - whether it was seemingly possible to achieve it etc. It was from this conversation that the car piano was born. So I went back to Y&R and said we felt confident that we could pull it off. They liked the idea, so we began the process of researching and putting the project together. Logistically we had to work out how to control each cars headlight and horn with a single key on a keyboard. It's not possible to tune each car horn, so instead we got our own horns and tuned them to a pitch that was controlled via a keyboard. This way we could actually re-create two octaves on a keyboard using cars. Everything had to be wired up together but still allow the car to operate. The guys at Syyn labs worked ferociously up until the last minute to make sure everything worked - most notably Eric Gradman who seemed to be in multiple places at once. I want to also say that Jason Hamilton my production designer and his crew worked so incredibly hard to make sure everything was in place to allow the Syyn Labs guys to come in and do the wiring, they had to position all the cars, set them up all in the middle of nowhere in blazing heat and the occasional 35mph dust storm. Jason & I also designed the Frost/Hamilton DHK1 keyboard, which is a fully functioning double stack keyboard - it looks and sounds great folks ;-) Then about a month before we were due to shoot I woke up in the middle of the night and said, "What about Gary Numan playing Cars on Cars?" The next morning I emailed the guys at Y&R immediately and they loved the idea, they told me to go ahead and approach him to see if he would even be remotely interested. I contacted his booking agent here in the states and from there the conversations started. Working with Gary, well what can I say, one of my earliest memories of a song having a big impact on me was "Are Friends Electric" by Tubeway Army (of which Gary Numan was the lead singer), so it was obviously an honor to meet him in the first place, being English and everything, but I have to say the conditions of this shoot were not easy, we shot overnight deep in the Mojave desert some three hours outside of LA and Gary flew from London the night before and then had to sit in a car for five hours to get to location (LA Traffic) and stayed with us until about 3-4AM, when he left and drove back to catch a plane back to London. He was nothing short of a gentleman, who was really I think quite intrigued and amused by the idea of himself playing Cars on Cars. 2010-07-16T10:26:55+02:00 DieHard advertising 30 http://scaryideas.com/content/18859/ http://scaryideas.com/content/18859. http://scaryideas.com/content/18859 http://scaryideas.com/t/18859.jpg IBS : Relax 2010-07-14T10:48:25+02:00 IBS advertising 30 http://scaryideas.com/content/18863/ http://scaryideas.com/content/18863. http://scaryideas.com/content/18863 http://scaryideas.com/t/18863.jpg Fosters : Girlfriend's mum 2010-07-15T10:20:40+02:00 Fosters advertising 30 http://scaryideas.com/content/18864/ http://scaryideas.com/content/18864. http://scaryideas.com/content/18864 http://scaryideas.com/t/18864.jpg Commonwealth Bank of Australia : Call you Back It's frustrating when someone makes a promise and then doesn't follow through, particularly when it comes to something as important as your finances. That's why we're committed to keeping this promise to you: we will call you back when we say we will. 2010-07-15T10:26:09+02:00 Commonwealth Bank of Australia advertising 30 http://scaryideas.com/content/18865/ http://scaryideas.com/content/18865. http://scaryideas.com/content/18865 http://scaryideas.com/t/18865.jpg Commonwealth Bank of Australia : Grants 2010 Brand Campaign Commonwealth Bank Staff have given grants -- now up to $10,000 each -- to groups helping children for 93 years. Children need simple things to help them feel better, food, books, music everything to stay healthy... or feel better. 2010-07-15T10:27:10+02:00 Commonwealth Bank of Australia advertising 30 http://scaryideas.com/content/18866/ http://scaryideas.com/content/18866. http://scaryideas.com/content/18866 http://scaryideas.com/t/18866.jpg Commonwealth Bank of Australia : The Making of the 2010 Commonwealth Bank's Brand Campaign Behind the scenes of the new Commonwealth Bank Brand Campaign shoot 2010-07-15T10:28:22+02:00 Commonwealth Bank of Australia advertising 30 http://scaryideas.com/content/18867/ http://scaryideas.com/content/18867. http://scaryideas.com/content/18867 http://scaryideas.com/t/18867.jpg DieHard : DieHard Battery vs. The Bullet Zoo Film director James Frost on "Diehard Battery vs. The Bullet": When I got involved in the project back in late April, the agency Y&R Chicago, presented me with the ideas they had so far and wanted to get me involved in the creative process, it was quite amazing to be asked to be involved that early on. One of the ideas they had was shooting the battery with a gun. This seemed like something we could immediately test so they could go back to their client and say categorically it worked, or not. What we didn't know was that on our first test, after we shot three different guns (.357 Magnum, .45 caliber handgun and a .31 caliber rifle) using multiple rounds (approx 60 rounds) was the battery would work fine. It was quite simply bonkers. I would not have believed it if I was not actually present. We all regrouped on the phone, myself, Todd Taber, Jamie Overkamp and Luke Rzewnicki from Y&R to discuss seeing really what the battery could take before it didn't work. This ultimately involved upping the weaponry. We conducted a second test with much higher caliber weapons and this included the .458 caliber rifle, AKA the elephant gun. We again went out to the range and used a series of guns from a .457 Magnum to an AK47 to a high-powered sniper rifle. When we shot the elephant gun, which Jason Hamilton my production designer shot, it blew the battery in half. It was an "oh shit" moment, then we hooked it up and it started. It was amazing. So we decided this was our gun. I wanted the location to feel remote, like the meeting of two minds, the gunman and the engineers, as if they meeting for a sort of duel. A shooting range would have felt too controlled and too claustrophobic, so we chose a remote area in the Mojave Desert where it would take some real effort to get to, not just for the characters but for the crew. 2010-07-16T10:26:24+02:00 DieHard advertising 30 http://scaryideas.com/content/18871/ http://scaryideas.com/content/18871. http://scaryideas.com/content/18871 http://scaryideas.com/t/18871.jpg Powa : Neighborhood Experiment 2010-07-16T10:25:10+02:00 Powa advertising 30 http://scaryideas.com/content/18872/ http://scaryideas.com/content/18872. http://scaryideas.com/content/18872 http://scaryideas.com/t/18872.jpg New Balance : Running Green Five nights of filming on a New York City street, a VFX studio willing to take a leap into the unknown, a young start-up director with a time lapse camera rig he built himself, all for an unforgettable spot. The latest project from animation-expert-turned director Doug Purver paired him once again with conceptual design, animation and VFX studio SUSPECT, and it's a project they designed to push their own limits-and the industry's. With SUSPECT involved in every step of post-production, Purver and the team created a slow-motion narrative that's both fluid and arresting. In the spec spot, a pair of photo-real New Balance 509 sneakers jogs in super slo-mo along a high speed, time-lapsed streetscape, leaving bursts of beautiful flowers and other plant life that is in stark contrast to the gritty, New York City cobble stone street. "We started with the idea of green power, of promoting a shoe company that's committed to the environment and social responsibility," said Purver, who was part of SHOOT magazine's New Directors Showcase in 2009. "New Balance is very forward thinking, and they were the perfect brand for the spot." Although SUSPECT ECD Tim Crean was initially very enticed by the concept "we had real concerns about pulling off something like this. It was very ambitious, on many levels, to say the least." Undeterred, Purver set out with his camera rig and Canon 5D to come up with a proof of concept test. "The test footage Doug came back with was stunning." says Crean. "After seeing that, we couldn't pull the trigger fast enough." The spot was created from the last of Purver's several two-hour long time lapse takes; the camera rig that he custom built captured a three-second exposure every seven seconds while panning over the nighttime street, and caught quick streaks of light from passing cars. He wanted all of the footage to come from one perfect take, and on the eighth try, he was satisfied. Then, the project moved into SUSPECT's New York studio. The team went for a lightly-stylized photo-real look that required meticulous post-production and compositing. The SUSPECT team photographed an actual pair of 509 sneakers from every angle, giving them ample reference and true texture maps to create a high resolution 3D model with photo real textures. The shoe was then put into motion with a highly detailed rig, which had almost as much control as a full CG character might. "A lot of attention was paid to how the shoe naturally ripples and flexes. There were slight differences between how each of the different materials react with one another. We made sure to create the control we needed to showcase those subtleties." said SUSPECT CG Supervisor Steve Burger. " We wanted every motion of the CG running shoes articulated properly, down to the laces." They did the same with the stargazer lilies, daisies, ivy and blades of grass. The difficulty of animating all of the CG was second only to texturing, lighting and rendering it all realistically. "With gorgeous plants and flora like this, its easy to go overboard with hues and saturation" commented Lighting TD Andrew Cohen. "Doug was adamant about shading the colorful plant life realistically within the context of the gritty, urban street scene. We even animated the lighting to properly interact with the intermittent, streaking taxi lights. It was intense." TD Dave White added " Doug even brought each kind of plant on location and photographed it in the natural light of the environment to use as a lighting guide. He was singular in his drive to maintain photorealism." As CG plant growth was getting underway, SUSPECT lead flame artist John Geehreng wrangled with the daunting task of match moving the entire, one-shot, 45 sec spot. " None of the spectacular artistry being crafted in our CG dept would matter if it didn't track properly to the camera motion. So there was just a little bit of pressure." quipped Geehreng. What initially seemed a minor task quickly revealed itself to be a monumental challenge. "In spite of all the detail and resolution we had in the footage, not much stays still at night on a bustling New York City street for two hours, let alone two minutes!" Geehreng had to contend with car traffic, pedestrians and light flaring into camera from headlights just to name a few obstacles. "It took several days and placing hundreds of manual tracks, but we got a rock solid camera solve in the end." "The intensity of the detail work was the biggest challenge" Purver said. "These guys were challenging and pushing the limit, doing some of their most creative work ever. It was hard but worth it. The animation mixed with this style of time-lapse looks like nothing else out there." "Doug had a unique vision for Running Green and right from the start we were very intrigued about utilizing his custom built time-lapse rig which was the perfect vehicle for this spot" said SUSPECT co-founder and EP Rob Appelblatt. "Our team was super passionate about the concept and collaborating with Doug again as a Director. We put a tremendous amount of work into the piece and I think it really showcases our innovation and attention to fine detail." Tech Toolbox: Software: Autodesk Maya Autodesk SoftImage Autodesk Mudbox Mental Ray CazyBump The Foundry's Nuke Adobe Photoshop Adobe After Effects Trapcode Particular Hardware: Canon 5D MKII Canon 17-40mm f4 L-series lens Proprietary Motion Control Camera Rig Apple Mac Pro Boxx Technologies CG workstations Boxx Technologies Renderfarm Read more: http://www.trustcollective.com/portfolio/content/suspect_runninggreen.php#ixzz0tl6Vjpr5 Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike 2010-07-15T16:11:00+02:00 New Balance advertising 30 http://scaryideas.com/content/18873/ http://scaryideas.com/content/18873. http://scaryideas.com/content/18873 http://scaryideas.com/t/18873.jpg MWEB : Music 2010-07-15T17:31:47+02:00 MWEB advertising 30 http://scaryideas.com/content/18874/ http://scaryideas.com/content/18874. http://scaryideas.com/content/18874 http://scaryideas.com/t/18874.jpg MWEB : Movies 2010-07-15T17:33:13+02:00 MWEB advertising 30 http://scaryideas.com/content/18875/ http://scaryideas.com/content/18875. http://scaryideas.com/content/18875 http://scaryideas.com/t/18875.jpg MWEB : Sport 2010-07-15T17:34:44+02:00 MWEB advertising 30 http://scaryideas.com/content/18876/ http://scaryideas.com/content/18876. http://scaryideas.com/content/18876 http://scaryideas.com/t/18876.jpg Harold B. Lee Library : New Spice - Study like a scholar, scholar Do you want to be a scholar? Then study at the Harold B. Lee Library. Do your research here, study here, and be a scholar! 2010-07-16T10:14:00+02:00 Harold B. Lee Library advertising 30 http://scaryideas.com/content/18877/ http://scaryideas.com/content/18877. http://scaryideas.com/content/18877 http://scaryideas.com/t/18877.jpg Bond & Bond : Fridge Magnet Billboard 2010-07-16T10:18:27+02:00 Bond & Bond advertising 30 http://scaryideas.com/content/18878/ http://scaryideas.com/content/18878. http://scaryideas.com/content/18878 http://scaryideas.com/t/18878.jpg Citroën : Citroën C3 - Wash me if you can 2010-07-16T11:21:45+02:00 Citroën advertising 30 http://scaryideas.com/content/18879/ http://scaryideas.com/content/18879. http://scaryideas.com/content/18879 http://scaryideas.com/t/18879.jpg Panasonic : Panasonic Viera TV - Black The campaign Palace and Nexus creatively highlight that blacker blacks mean brighter colours when it comes to Panasonic. 2010-07-16T10:36:42+02:00 Panasonic advertising 30 http://scaryideas.com/content/18884/ http://scaryideas.com/content/18884. http://scaryideas.com/content/18884 http://scaryideas.com/t/18884.jpg Fantasy Westward Journey : Wamda This spot represents Nathan Love's first collaborations with director Willis Wong, Lunar Films and Hopr in producing a broadcast/web spot for J. Walter Thompson Shanghai and their clients at NetEase. Starring celebrity Jay Chou and promoting Fantasy Westward Journey, one of China's most popular online games, the spot recently debuted in high-profile broadcast and cable outlets across China (only). 2010-07-17T18:24:52+02:00 Fantasy Westward Journey advertising 30 http://scaryideas.com/content/18897/ http://scaryideas.com/content/18897. http://scaryideas.com/content/18897 http://scaryideas.com/t/18897.jpg Siemens : High-Speed Rail How will high-speed rail change the way we travel? Most Americans have never been on a high-speed train, and certainly not one that goes 220 miles per hour. This banner helps them imagine how it compares against other forms of transportation on some of America's busiest routes. To try it out. 2010-07-16T13:04:40+02:00 Siemens advertising 30 http://scaryideas.com/content/18898/ http://scaryideas.com/content/18898. http://scaryideas.com/content/18898 http://scaryideas.com/t/18898.jpg Kia Motors : Court 2010-07-17T18:51:49+02:00 Kia Motors advertising 30 http://scaryideas.com/content/18899/ http://scaryideas.com/content/18899. http://scaryideas.com/content/18899 http://scaryideas.com/t/18899.jpg FedEx : Cup Pond 2010-07-17T18:55:54+02:00 FedEx advertising 30 http://scaryideas.com/content/18900/ http://scaryideas.com/content/18900. http://scaryideas.com/content/18900 http://scaryideas.com/t/18900.jpg FedEx : Cup Carpool 2010-07-17T18:57:53+02:00 FedEx advertising 30 http://scaryideas.com/content/18908/ http://scaryideas.com/content/18908. http://scaryideas.com/content/18908 http://scaryideas.com/t/18908.jpg Motorola : Motorola Droid - Expedition (Droid X is here) 2010-07-19T10:55:39+02:00 Motorola advertising 30 http://scaryideas.com/content/18913/ http://scaryideas.com/content/18913. http://scaryideas.com/content/18913 http://scaryideas.com/t/18913.jpg Chabad Addiction Rehabilitation Centre : The CARE centre The CARE centre - the place to turn to in any time of need. This idea used a pre-existing persona on Facebook called Vivienne Stevenson. Vivienne, a popular model with over 500 friends describes over the course of days, a photoshoot with an unknown ad agency. The shoot becomes Vivienne's first exposure to drugs thanks to the ad agency people. Over the following days conservative Vivienne gradually starts escalating her involvement with drugs, through photos and her status updates she picks up a new boyfriend and other dodgy looking people. Concern from her family grows and grows as we see her sink further and deeper into this drug world. Eventually at the height of the drug frenzy we revealed that Vivienne was in fact doing this to highlight the seriousness of drugs and to promote the work done by the Chabad Drug Rehabilitation Centre. What's more Vivienne's story was fictitious. She was at no point in any danger. The campaign generated huge awareness amongst Facebookers and helped create much more publicity for the Rehab Centre. 2010-07-19T12:29:28+02:00 Chabad Addiction Rehabilitation Centre advertising 30 http://scaryideas.com/content/18921/ http://scaryideas.com/content/18921. http://scaryideas.com/content/18921 http://scaryideas.com/t/18921.jpg Nike : LIVESTRONG - Engine 2010-07-19T18:22:10+02:00 Nike advertising 30 http://scaryideas.com/content/18922/ http://scaryideas.com/content/18922. http://scaryideas.com/content/18922 http://scaryideas.com/t/18922.jpg Pepsi : Pepsi MAX - Diner 2pointZero In this remake of the iconic 1995 Pepsi commercial, a Pepsi Max truck driver befriends a Coke Zero driver in a diner. Their companionship is jeopardized, however, when the Coke Zero driver discovers that he just can't resist the maximum taste of a zero-calorie Pepsi Max. 2010-07-20T11:53:54+02:00 Pepsi advertising 30 http://scaryideas.com/content/18926/ http://scaryideas.com/content/18926. http://scaryideas.com/content/18926 http://scaryideas.com/t/18926.jpg Orbitz : Know Hotels 2010-07-20T09:59:44+02:00 Orbitz advertising 30 http://scaryideas.com/content/18931/ http://scaryideas.com/content/18931. http://scaryideas.com/content/18931 http://scaryideas.com/t/18931.jpg Maynards Wine Gums : Chew (Guy) Over the last few weeks the Chewhood has been really busy, getting others into the world of Maynard the moose. We did give him a camera to film his own adverts but he isn't very good behind the camera, the whole 'not having hands to hold a camera' thing! Here you can have a look at his acting performances instead. Fallon in conjunction with Rehab Studio are behind the digital activity for Maynards wine gums' national campaign that launched mid-July 2010. In the TV spots, Maynard the Moose hypnotizes people into chewing the wine gums. Naturally, Maynard also needed a dedicated website where he can hypnotize folks 24/7. The Online ads ambush you with Maynard the moose and drive you through to the site. You can find it at http://www.maynardsayschew.com And for those who especially like Maynard's ambushing techniques there are screen savers available for download from the site as well. 2010-08-04T17:14:36+02:00 Maynards Wine Gums advertising 30 http://scaryideas.com/content/18932/ http://scaryideas.com/content/18932. http://scaryideas.com/content/18932 http://scaryideas.com/t/18932.jpg Maynards Wine Gums : Chew (Girl) Over the last few weeks the Chewhood has been really busy, getting others into the world of Maynard the moose. We did give him a camera to film his own adverts but he isn't very good behind the camera, the whole 'not having hands to hold a camera' thing! Here you can have a look at his acting performances instead. Fallon in conjunction with Rehab Studio are behind the digital activity for Maynards wine gums' national campaign that launched mid-July 2010. In the TV spots, Maynard the Moose hypnotizes people into chewing the wine gums. Naturally, Maynard also needed a dedicated website where he can hypnotize folks 24/7. The Online ads ambush you with Maynard the moose and drive you through to the site. You can find it at http://www.maynardsayschew.com And for those who especially like Maynard's ambushing techniques there are screen savers available for download from the site as well. 2010-08-04T17:14:24+02:00 Maynards Wine Gums advertising 30 http://scaryideas.com/content/18933/ http://scaryideas.com/content/18933. http://scaryideas.com/content/18933 http://scaryideas.com/t/18933.jpg Eurostar : Exploring is Beautiful 2010-07-20T10:13:35+02:00 Eurostar advertising 30 http://scaryideas.com/content/18934/ http://scaryideas.com/content/18934. http://scaryideas.com/content/18934 http://scaryideas.com/t/18934.jpg Virgin Mobile USA : The Crazy Life 2010-07-20T10:16:03+02:00 Virgin Mobile USA advertising 30 http://scaryideas.com/content/18935/ http://scaryideas.com/content/18935. http://scaryideas.com/content/18935 http://scaryideas.com/t/18935.jpg Diet Dr Pepper : I Exist 2010-07-20T10:25:52+02:00 Diet Dr Pepper advertising 30 http://scaryideas.com/content/18938/ http://scaryideas.com/content/18938. http://scaryideas.com/content/18938 http://scaryideas.com/t/18938.jpg Master Card : Objects 2010-07-20T11:01:08+02:00 Master Card advertising 30 http://scaryideas.com/content/18948/ http://scaryideas.com/content/18948. http://scaryideas.com/content/18948 http://scaryideas.com/t/18948.jpg Allstate : Mayhem is Coming - Meet Mayhem Mayhem is Everywhere. Protect Yourself. Are you in Good Hands? 2010-07-20T15:51:23+02:00 Allstate advertising 30 http://scaryideas.com/content/18949/ http://scaryideas.com/content/18949. http://scaryideas.com/content/18949 http://scaryideas.com/t/18949.jpg Audi : Augmented Reality Calendar The first car calendar without cars. Augmented Reality on your iPhone. 2010-07-20T16:56:03+02:00 Audi advertising 30 http://scaryideas.com/content/18950/ http://scaryideas.com/content/18950. http://scaryideas.com/content/18950 http://scaryideas.com/t/18950.jpg White Pages : Piano Man 2010-07-21T10:03:56+02:00 White Pages advertising 30 http://scaryideas.com/content/18951/ http://scaryideas.com/content/18951. http://scaryideas.com/content/18951 http://scaryideas.com/t/18951.jpg Aldaris : Moving Riga 2010-07-21T10:12:35+02:00 Aldaris advertising 30 http://scaryideas.com/content/18967/ http://scaryideas.com/content/18967. http://scaryideas.com/content/18967 http://scaryideas.com/t/18967.jpg EA : NCAA Football 11 - Southeastern San Francisco'"A'launch campaign for EA'SPORTS' NCAA'Football 11, breaking mid-July, features regionalized advertising designed to focus on viewers' home conferences (in the TV versions) and even (in the online) home teams. There is also national television. The campaign, by advertising agency Heat, San Francisco, is intended to play to college football fans' love for their own college team. Central state viewers will see a TV':30 with former NCAA'Big 12 stars Adrian Petersen (Oklahoma Sooners) and Colt McCoy (Texas Longhorns), plus fans of the Nebraska Cornhuskers, Texas A&M Aggies, Iowa State Cyclones and other Big 12 teams, each describing football 'Where I'come from.' sfheat.com/ncaa/big12.html Similarly, southeastern viewers will see Tim Tebow (Florida Gators) and passionate fans of the LSU'Tigers, Georgia Bulldogs, Alabama Crimson Tide ('Rammer Jammer Yellow Hammer'), and other Southeast and ACC teams. sfheat.com/ncaa/southeastern.html An additional national :30 sfheat.com/ncaa/national.html has the above athletes plus Ronnie Lott (USC'Trojans), John Elway (Stanford Cardinals), and Desmond Howard (Michigan Wolverines). Online viewers will see banner advertising tailored specifically to one of 40 college teams (Texas Tech Red Raiders, South Carolina Gamecocks, etc.). The banners are geo-targeted on ESPN.com so that each viewer will see the team closest to his own location. Online advertising has also been seeded on regional college sports blogs. The national TV'will run on ESPN'and its sister networks (ESPN2, ESPNU, etc.), and the two regional commercials will run on spot and cable in 26 Tier Two college football hotbed DMAs, such as Austin, Baton Rouge, Gainesville, or Omaha, all via Hometown Sports Package. The media agency is Wieden+Kennedy, Portland. Creative credits go to Heat executive'creative director Steve Stone, art director Woody Kurupintsiri and copywriter James Duffy, with digital creative by Nei Caetano. The director is Sherwin Shilati of production company Lost Planet, Santa Monica, Calif. NCAA'Football 11, for Xbox and PlayStation, features heightened college football authenticity, from team offenses to stadiums to fan pageantry. EA'SPORTS is a label of Electronic Arts, Inc., Redwood City, Calif. (NASDAQ:'ERTS), a leading global interactive entertainment software company. Founded in 1982, EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. www.ea.com Heat is a full-service advertising agency located in San Francisco. Clients include EA SPORTS, Condé Nast Publications, The California Academy of Sciences, Bare Escentuals Cosmetics and Adobe. www.sfheat.com 2010-07-21T15:30:21+02:00 EA advertising 30 http://scaryideas.com/content/18968/ http://scaryideas.com/content/18968. http://scaryideas.com/content/18968 http://scaryideas.com/t/18968.jpg EA : NCAA Football 11 - Big 12 San Francisco'"A'launch campaign for EA'SPORTS' NCAA'Football 11, breaking mid-July, features regionalized advertising designed to focus on viewers' home conferences (in the TV versions) and even (in the online) home teams. There is also national television. The campaign, by advertising agency Heat, San Francisco, is intended to play to college football fans' love for their own college team. Central state viewers will see a TV':30 with former NCAA'Big 12 stars Adrian Petersen (Oklahoma Sooners) and Colt McCoy (Texas Longhorns), plus fans of the Nebraska Cornhuskers, Texas A&M Aggies, Iowa State Cyclones and other Big 12 teams, each describing football 'Where I'come from.' sfheat.com/ncaa/big12.html Similarly, southeastern viewers will see Tim Tebow (Florida Gators) and passionate fans of the LSU'Tigers, Georgia Bulldogs, Alabama Crimson Tide ('Rammer Jammer Yellow Hammer'), and other Southeast and ACC teams. sfheat.com/ncaa/southeastern.html An additional national :30 sfheat.com/ncaa/national.html has the above athletes plus Ronnie Lott (USC'Trojans), John Elway (Stanford Cardinals), and Desmond Howard (Michigan Wolverines). Online viewers will see banner advertising tailored specifically to one of 40 college teams (Texas Tech Red Raiders, South Carolina Gamecocks, etc.). The banners are geo-targeted on ESPN.com so that each viewer will see the team closest to his own location. Online advertising has also been seeded on regional college sports blogs. The national TV'will run on ESPN'and its sister networks (ESPN2, ESPNU, etc.), and the two regional commercials will run on spot and cable in 26 Tier Two college football hotbed DMAs, such as Austin, Baton Rouge, Gainesville, or Omaha, all via Hometown Sports Package. The media agency is Wieden+Kennedy, Portland. Creative credits go to Heat executive'creative director Steve Stone, art director Woody Kurupintsiri and copywriter James Duffy, with digital creative by Nei Caetano. The director is Sherwin Shilati of production company Lost Planet, Santa Monica, Calif. NCAA'Football 11, for Xbox and PlayStation, features heightened college football authenticity, from team offenses to stadiums to fan pageantry. EA'SPORTS is a label of Electronic Arts, Inc., Redwood City, Calif. (NASDAQ:'ERTS), a leading global interactive entertainment software company. Founded in 1982, EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. www.ea.com Heat is a full-service advertising agency located in San Francisco. Clients include EA SPORTS, Condé Nast Publications, The California Academy of Sciences, Bare Escentuals Cosmetics and Adobe. www.sfheat.com 2010-07-21T15:32:11+02:00 EA advertising 30 http://scaryideas.com/content/18969/ http://scaryideas.com/content/18969. http://scaryideas.com/content/18969 http://scaryideas.com/t/18969.jpg EA : NCAA Football 11 - National San Francisco'"A'launch campaign for EA'SPORTS' NCAA'Football 11, breaking mid-July, features regionalized advertising designed to focus on viewers' home conferences (in the TV versions) and even (in the online) home teams. There is also national television. The campaign, by advertising agency Heat, San Francisco, is intended to play to college football fans' love for their own college team. Central state viewers will see a TV':30 with former NCAA'Big 12 stars Adrian Petersen (Oklahoma Sooners) and Colt McCoy (Texas Longhorns), plus fans of the Nebraska Cornhuskers, Texas A&M Aggies, Iowa State Cyclones and other Big 12 teams, each describing football 'Where I'come from.' sfheat.com/ncaa/big12.html Similarly, southeastern viewers will see Tim Tebow (Florida Gators) and passionate fans of the LSU'Tigers, Georgia Bulldogs, Alabama Crimson Tide ('Rammer Jammer Yellow Hammer'), and other Southeast and ACC teams. sfheat.com/ncaa/southeastern.html An additional national :30 sfheat.com/ncaa/national.html has the above athletes plus Ronnie Lott (USC'Trojans), John Elway (Stanford Cardinals), and Desmond Howard (Michigan Wolverines). Online viewers will see banner advertising tailored specifically to one of 40 college teams (Texas Tech Red Raiders, South Carolina Gamecocks, etc.). The banners are geo-targeted on ESPN.com so that each viewer will see the team closest to his own location. Online advertising has also been seeded on regional college sports blogs. The national TV'will run on ESPN'and its sister networks (ESPN2, ESPNU, etc.), and the two regional commercials will run on spot and cable in 26 Tier Two college football hotbed DMAs, such as Austin, Baton Rouge, Gainesville, or Omaha, all via Hometown Sports Package. The media agency is Wieden+Kennedy, Portland. Creative credits go to Heat executive'creative director Steve Stone, art director Woody Kurupintsiri and copywriter James Duffy, with digital creative by Nei Caetano. The director is Sherwin Shilati of production company Lost Planet, Santa Monica, Calif. NCAA'Football 11, for Xbox and PlayStation, features heightened college football authenticity, from team offenses to stadiums to fan pageantry. EA'SPORTS is a label of Electronic Arts, Inc., Redwood City, Calif. (NASDAQ:'ERTS), a leading global interactive entertainment software company. Founded in 1982, EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. www.ea.com Heat is a full-service advertising agency located in San Francisco. Clients include EA SPORTS, Condé Nast Publications, The California Academy of Sciences, Bare Escentuals Cosmetics and Adobe. www.sfheat.com 2010-07-21T15:34:29+02:00 EA advertising 30 http://scaryideas.com/content/18970/ http://scaryideas.com/content/18970. http://scaryideas.com/content/18970 http://scaryideas.com/t/18970.jpg Smarties : Blue cat 2010-07-21T17:24:45+02:00 Smarties advertising 30 http://scaryideas.com/content/18977/ http://scaryideas.com/content/18977. http://scaryideas.com/content/18977 http://scaryideas.com/t/18977.jpg Tatra Beer : Frontiersman Opus Film director Barney Cokeliss collaborated with UK Cut+Run editor Ben Campbell to create a cinematic spot for Tatra Beer via agency Change Integrated. Set to the mountainous backdrop from which Tatra Beer gets its namesake, the spot beautifully conveys the true character of Tatra Beer through an emotive story about a heroic man and his horse. The spot opens as a grizzled frontiersman inches towards a wild horse rearing in fear. Outwardly, the ensuing interplay is a man's arduous attempt to tame the feral; but eventually the horse concedes, revealing the frontiersman's true motive: to safely guide his companion, the petrified horse, through a roaring wildfire. Campbell's edits evoke the dynamic and emotive tension of Cokeliss' cinematography and dialogue-free narrative featuring beautifully framed body language. 2010-07-22T10:20:50+02:00 Tatra Beer advertising 30 http://scaryideas.com/content/18978/ http://scaryideas.com/content/18978. http://scaryideas.com/content/18978 http://scaryideas.com/t/18978.jpg Nike : Everything is Practice 2010-07-22T10:23:57+02:00 Nike advertising 30 http://scaryideas.com/content/18983/ http://scaryideas.com/content/18983. http://scaryideas.com/content/18983 http://scaryideas.com/t/18983.jpg Coke Burn : Ride 2010-07-22T16:20:00+02:00 Coke Burn advertising 30 http://scaryideas.com/content/18988/ http://scaryideas.com/content/18988. http://scaryideas.com/content/18988 http://scaryideas.com/t/18988.jpg Kia Motors : Garden 2010-07-22T16:33:18+02:00 Kia Motors advertising 30 http://scaryideas.com/content/18989/ http://scaryideas.com/content/18989. http://scaryideas.com/content/18989 http://scaryideas.com/t/18989.jpg Renault : Renault Clio - Traffic Light 2010-07-22T16:44:35+02:00 Renault advertising 30 http://scaryideas.com/content/18990/ http://scaryideas.com/content/18990. http://scaryideas.com/content/18990 http://scaryideas.com/t/18990.jpg Turner Classic Movies : Lose Yourself in Film 2010-07-23T10:08:01+02:00 Turner Classic Movies advertising 30 http://scaryideas.com/content/18991/ http://scaryideas.com/content/18991. http://scaryideas.com/content/18991 http://scaryideas.com/t/18991.jpg Red Stripe : Ambassador Say Relax Hooray Beer! Check out this world premiere exclusive of the Red Stripe Ambassador - Ambassador Say Relax video produced by Stephen Marley and directed by Tim & Eric. 2010-07-23T10:11:19+02:00 Red Stripe advertising 30 http://scaryideas.com/content/19007/ http://scaryideas.com/content/19007. http://scaryideas.com/content/19007 http://scaryideas.com/t/19007.jpg Illinois Lottery : Discovery 2010-07-25T15:08:22+02:00 Illinois Lottery advertising 30 http://scaryideas.com/content/19008/ http://scaryideas.com/content/19008. http://scaryideas.com/content/19008 http://scaryideas.com/t/19008.jpg ScrewAttack.com : Classic Gaming Wiz Videogames may be growing more sophisticated every day, but those technological advances haven't diminished the appeal of the medium's classics, as a quirky new viral music video from DUCK's Paul Cummings demonstrates. Working with two online hubs of the videogame world - gametrailers.com and screwattack.com - Cummings created a goofy rap video starring classic videogame connoisseur Keith Apicary, a character played by Nathan Barnatt who has built a large following on YouTube and Facebook. Classic Gaming Wiz stars Apicary, a balding dufus with ill-fitting clothes, tromping across a suburban landscape, plucking outdated videogame systems, like Nintendo's Game Boy, from garbage piles and garage sales, and affixing them to his body until they cover him like a suit of armor. The dorky hero's eyes rarely stray from whichever classic game system he keeps perpetually hoisted before him. Scenes of Apicary and a rhyming sidekick busting lyrics in a darkened arcade intersperse the roving adventure. The music is the product of Nathan Barnatt, Mike Gintz and Simon Norberg. Cummings and Barnatt have forged an enduring relationship, shooting two music videos, a web series, and many live performances, among other projects. "Nathan is a strong actor, a terrific creative personality, and an incredibly hard worker who has filled an important niche in the videogame universe," noted Cummings. "Millions of people grew up with these games and so they evoke the glories of youth, a sentiment that Nathan appreciates and gives perpetual life to through his ubiquitous work." 2010-07-25T15:15:44+02:00 ScrewAttack.com advertising 30 http://scaryideas.com/content/19009/ http://scaryideas.com/content/19009. http://scaryideas.com/content/19009 http://scaryideas.com/t/19009.jpg Dentyne Pure : Epic Rap Battle! 2010-07-26T13:26:06+02:00 Dentyne Pure advertising 30 http://scaryideas.com/content/19010/ http://scaryideas.com/content/19010. http://scaryideas.com/content/19010 http://scaryideas.com/t/19010.jpg Telia : 4G bus 2010-07-25T15:39:37+02:00 Telia advertising 30 http://scaryideas.com/content/19013/ http://scaryideas.com/content/19013. http://scaryideas.com/content/19013 http://scaryideas.com/t/19013.jpg Michelin : Hungry road Go the distance with MICHELIN® HydroEdge® tires. MICHELIN HydroEdge tires last up to 33,000 miles longer than the leading competitor, saving you money by replacing your tires less often. In addition, the MICHELIN HydroEdge tire stops up to 14 feet shorter in wet conditions than the leading competitor and is the most fuel efficient tire in the category. See how the right tire changes everything at michelinman.com/lastlonger. 2010-08-04T17:20:21+02:00 Michelin advertising 30 http://scaryideas.com/content/19014/ http://scaryideas.com/content/19014. http://scaryideas.com/content/19014 http://scaryideas.com/t/19014.jpg Terminix : Roaches 2010-07-26T10:10:50+02:00 Terminix advertising 30 http://scaryideas.com/content/19015/ http://scaryideas.com/content/19015. http://scaryideas.com/content/19015 http://scaryideas.com/t/19015.jpg Terminix : Termites 2010-07-26T10:12:22+02:00 Terminix advertising 30 http://scaryideas.com/content/19019/ http://scaryideas.com/content/19019. http://scaryideas.com/content/19019 http://scaryideas.com/t/19019.jpg Snickers : Office Zombie 2010-07-26T12:10:54+02:00 Snickers advertising 30 http://scaryideas.com/content/19020/ http://scaryideas.com/content/19020. http://scaryideas.com/content/19020 http://scaryideas.com/t/19020.jpg Stella Artois : Names (She is a thing of beauty) 2010-07-26T13:24:21+02:00 Stella Artois advertising 30 http://scaryideas.com/content/19026/ http://scaryideas.com/content/19026. http://scaryideas.com/content/19026 http://scaryideas.com/t/19026.jpg DirecTV : Opulence Get a glimpse into the Opulent life. He loves his riches - gold remotes, Van Gogh paintings and of course the Swedish models. And don't forget his pygmy giraffe. 2010-07-28T00:20:48+02:00 DirecTV advertising 30 http://scaryideas.com/content/19051/ http://scaryideas.com/content/19051. http://scaryideas.com/content/19051 http://scaryideas.com/t/19051.jpg Travel Channel : Travel Channel eyelites 2010-07-27T10:32:14+02:00 Travel Channel advertising 30 http://scaryideas.com/content/19053/ http://scaryideas.com/content/19053. http://scaryideas.com/content/19053 http://scaryideas.com/t/19053.jpg Kercadelac : Room 2010-07-27T12:41:42+02:00 Kercadelac advertising 30 http://scaryideas.com/content/19054/ http://scaryideas.com/content/19054. http://scaryideas.com/content/19054 http://scaryideas.com/t/19054.jpg Kercadelac : Car 2010-07-27T12:44:38+02:00 Kercadelac advertising 30 http://scaryideas.com/content/19057/ http://scaryideas.com/content/19057. http://scaryideas.com/content/19057 http://scaryideas.com/t/19057.jpg Levi's : Walk Across America Mike walks across America from New York to San Francisco. Camera: Canon EOS 5D Mark II (2 750 shots) 2010-07-27T15:50:52+02:00 Levi's advertising 30 http://scaryideas.com/content/19058/ http://scaryideas.com/content/19058. http://scaryideas.com/content/19058 http://scaryideas.com/t/19058.jpg 901 Silver Tequila : Tequila Is Liberty - Improved by use 2010-07-27T15:59:16+02:00 901 Silver Tequila advertising 30 http://scaryideas.com/content/19059/ http://scaryideas.com/content/19059. http://scaryideas.com/content/19059 http://scaryideas.com/t/19059.jpg 901 Silver Tequila : Tequila Is Liberty - Let them eat cake 2010-07-27T16:02:24+02:00 901 Silver Tequila advertising 30 http://scaryideas.com/content/19060/ http://scaryideas.com/content/19060. http://scaryideas.com/content/19060 http://scaryideas.com/t/19060.jpg 901 Silver Tequila : Tequila Is Liberty - Risk and peril 2010-07-27T16:03:36+02:00 901 Silver Tequila advertising 30 http://scaryideas.com/content/19062/ http://scaryideas.com/content/19062. http://scaryideas.com/content/19062 http://scaryideas.com/t/19062.jpg Fruit Of The Loom : Comfortably 2010-08-04T13:34:06+02:00 Fruit Of The Loom advertising 30 http://scaryideas.com/content/19063/ http://scaryideas.com/content/19063. http://scaryideas.com/content/19063 http://scaryideas.com/t/19063.jpg Hornbach : The Infinite House 2010-08-04T13:36:12+02:00 Hornbach advertising 30 http://scaryideas.com/content/19064/ http://scaryideas.com/content/19064. http://scaryideas.com/content/19064 http://scaryideas.com/t/19064.jpg Volkswagen : VW SpaceFox - Sheep-Cloud 2010-08-04T13:39:12+02:00 Volkswagen advertising 30 http://scaryideas.com/content/19065/ http://scaryideas.com/content/19065. http://scaryideas.com/content/19065 http://scaryideas.com/t/19065.jpg K-Swiss : K-Swiss Tubes - Get Championy 2010-08-04T13:42:17+02:00 K-Swiss advertising 30 http://scaryideas.com/content/19066/ http://scaryideas.com/content/19066. http://scaryideas.com/content/19066 http://scaryideas.com/t/19066.jpg Cadbury : Spots vs Stripes Are you a Spot or a Stripe? Not sure yet? Find out more by visiting http://www.spotsvstripes.com 2010-08-04T13:45:08+02:00 Cadbury advertising 30 http://scaryideas.com/content/19068/ http://scaryideas.com/content/19068. http://scaryideas.com/content/19068 http://scaryideas.com/t/19068.jpg Heineken : The Tube 2010-08-04T13:48:49+02:00 Heineken advertising 30 http://scaryideas.com/content/19069/ http://scaryideas.com/content/19069. http://scaryideas.com/content/19069 http://scaryideas.com/t/19069.jpg Drench : Cubehead The drench Cubehead: A man with a seriously mixed up head uses Drench to sort out his Cubehead, and get himself back together. http://www.staydrenched.co.uk 2010-08-04T13:53:06+02:00 Drench advertising 30 http://scaryideas.com/content/19070/ http://scaryideas.com/content/19070. http://scaryideas.com/content/19070 http://scaryideas.com/t/19070.jpg IKEA : Hooray for the everyday! 2010-08-04T13:56:28+02:00 IKEA advertising 30 http://scaryideas.com/content/19074/ http://scaryideas.com/content/19074. http://scaryideas.com/content/19074 http://scaryideas.com/t/19074.jpg Weetabix : Weetabix Mini Crunch - Marathon 2010-08-04T14:01:55+02:00 Weetabix advertising 30 http://scaryideas.com/content/19075/ http://scaryideas.com/content/19075. http://scaryideas.com/content/19075 http://scaryideas.com/t/19075.jpg Volkswagen : VW Touareg - Making of Terrárium To give the Spanish the right idea about the new Volkswagen Touareg, DDB Barcelona decided to put it in context - by building a giant snake terrarium for it in the Barcelona airport. (Terminal 1, to be exact.) The goal is to encourage viewers to think about the Touareg as your backroads dangertruck, the perfect complement to safari-exploring and khaki. The snakes, however, do not seem super impressed. 2010-08-04T14:05:21+02:00 Volkswagen advertising 30 http://scaryideas.com/content/19076/ http://scaryideas.com/content/19076. http://scaryideas.com/content/19076 http://scaryideas.com/t/19076.jpg Ad Council : Barriers 2010-08-04T14:09:44+02:00 Ad Council advertising 30 http://scaryideas.com/content/19077/ http://scaryideas.com/content/19077. http://scaryideas.com/content/19077 http://scaryideas.com/t/19077.jpg Sony : Sony Rocket Project - Launch Day After seven months, an indefinite weather hold and several launch delays, the Rocket Project team successfully launched a 29-foot, 1,100-pound, two-stage rocket. Stay tuned for more from Black Rock, Nevada. Learn more at sony.com/rocketproject. The Rocket Project powered by Sony and Intel. 2010-08-04T14:21:18+02:00 Sony advertising 30 http://scaryideas.com/content/19078/ http://scaryideas.com/content/19078. http://scaryideas.com/content/19078 http://scaryideas.com/t/19078.jpg Samsung : AT&T Samsung Captivate (Galaxy S) - Epic This is a television rip of the high definition version of Samsung's brand new Galaxy S commercial in the USA which features the Samsung Captivate for AT&T. The video focuses on the Captivate's cinema-quality entertainment capabilities. 2010-08-04T14:23:05+02:00 Samsung advertising 30 http://scaryideas.com/content/19083/ http://scaryideas.com/content/19083. http://scaryideas.com/content/19083 http://scaryideas.com/t/19083.jpg Sony : Move To get the gaming world psyched for the release of its new motion-sensing controller PlayStation Move, electronics giant Sony teamed up with San Francisco-based creative studio TEAK to concept, produce and handle post-production on "Move", a three-minute film that premiered at the annual E3 video game conference this past June. The short combines original 3D modeling, live action and videogame footage to show how gamers of all ages can use the motion joystick to experience the console's immersive onscreen worlds. TEAK Creative Director/Director Greg Rowan came up with the original idea for "Move" and with the support of motion designers Frank Glinski and Josh Miller, crafted the concept from inception to completion. 2010-08-04T15:03:06+02:00 Sony advertising 30 http://scaryideas.com/content/19087/ http://scaryideas.com/content/19087. http://scaryideas.com/content/19087 http://scaryideas.com/t/19087.jpg FedEx : FedEx Express - Package Delivery Shortlist at the Cannes Young Director's Award in 2009. 2010-08-04T15:21:21+02:00 FedEx advertising 30 http://scaryideas.com/content/19092/ http://scaryideas.com/content/19092. http://scaryideas.com/content/19092 http://scaryideas.com/t/19092.jpg O'Douls : Motel 2010-08-04T15:38:49+02:00 O'Douls advertising 30 http://scaryideas.com/content/19094/ http://scaryideas.com/content/19094. http://scaryideas.com/content/19094 http://scaryideas.com/t/19094.jpg Diesel : Be Stupid Facepark 2010-08-04T15:54:05+02:00 Diesel advertising 30 http://scaryideas.com/content/19095/ http://scaryideas.com/content/19095. http://scaryideas.com/content/19095 http://scaryideas.com/t/19095.jpg Panasonic : Viera 3D - Gun 2010-08-04T16:03:05+02:00 Panasonic advertising 30 http://scaryideas.com/content/19103/ http://scaryideas.com/content/19103. http://scaryideas.com/content/19103 http://scaryideas.com/t/19103.jpg Ford : Ford Fiesta - This is Now 60-second ad for the Ford Fiesta, which is the latest in the popular and acclaimed "This Is Now" campaign (which kicked off in September 2008). It runs on Sky channels and MTV in the UK throughout July and hits ITV in August. The commercial is already live in Italy, Portugal and Czech Republic, and will go to a further 12 markets across Europe (and Canada) in the next couple of months. Creative team was Andy Bird (art) and Sue Higgs (copy) with Camilla Herberstein as creative director. The spot was directed by Scott Lyon from Outsider films. The music is "The Mole Man" by Schwab. An accompanying print execution breaks in August, while the digital in-market assets are already live. And in a Ford first, Blue Hive has developed a Facebook hacking application (users can hack themselves into the action of the film from their Facebook albums) -- which you can use by clicking here: http://www.facebook.com/FiestaNow 2010-08-05T16:25:09+02:00 Ford advertising 30 http://scaryideas.com/content/19105/ http://scaryideas.com/content/19105. http://scaryideas.com/content/19105 http://scaryideas.com/t/19105.jpg Bud Light : Rescue 2010-08-05T16:31:04+02:00 Bud Light advertising 30 http://scaryideas.com/content/19110/ http://scaryideas.com/content/19110. http://scaryideas.com/content/19110 http://scaryideas.com/t/19110.jpg McDonald's : Spaceman Stu 2010-08-06T21:34:52+02:00 McDonald's advertising 30 http://scaryideas.com/content/19114/ http://scaryideas.com/content/19114. http://scaryideas.com/content/19114 http://scaryideas.com/t/19114.jpg Liberty Mutual : Dnt Txt & Drv - Tunnel 2010-08-06T21:45:04+02:00 Liberty Mutual advertising 30 http://scaryideas.com/content/19115/ http://scaryideas.com/content/19115. http://scaryideas.com/content/19115 http://scaryideas.com/t/19115.jpg Liberty Mutual : Dnt Txt & Drv - Residential 2010-08-06T21:51:05+02:00 Liberty Mutual advertising 30 http://scaryideas.com/content/19116/ http://scaryideas.com/content/19116. http://scaryideas.com/content/19116 http://scaryideas.com/t/19116.jpg Liberty Mutual : Dnt Txt & Drv - Street Corner 2010-08-06T21:52:59+02:00 Liberty Mutual advertising 30 http://scaryideas.com/content/19118/ http://scaryideas.com/content/19118. http://scaryideas.com/content/19118 http://scaryideas.com/t/19118.jpg Nicktoons : Thunder If there is a unifying concept to the four IDs it is that Nicktoons -- the kids' network featuring such boy-centric programs as 'Wolverine' and 'The X-Men,' 'Speed Racer: The Next Generation,' 'Avatar: The Last Airbender' and 'Danny Phantom' -- is an expansive and larger than life world where adventure lurks just beneath the surface. It's exciting and engaging like a great theme park ride or videogame. ''They wanted an aggressive, cinematic look that would really pull viewers off the couch and into the content,'' Waldron adds. ''Each ID needed to be unique, not feel like a campaign, but each have its own aesthetic and idea.'' ''Thunder,'' which features an intense marriage of cell animation and 3D, begins with a violent wave demolishing a dock. Struck by a lightning bolt, the water takes on added intensity as letters suddenly emerge from the water and form a colossal Nicktoons logo. ''Popcorn Type'' features a cityscape where the asphalt ruptures spewing forth the letters from the Nicktoons logo, bouncing violently -- so much so, it knocks the camera on its side. The ID ends with the camera still on its side filming the logo. ''Glacier Cave'' begins with a shot from within an ice cave where a beam of light shatters a thick ice wall which imprisons the letters of the Nicktoons logo. Perhaps most surreal of all is ''Pull The Carpet,'' which begins with an overhead typographical shot of a desert-like environment that has suddenly been pulled like a carpet out from under itself. As the carpet undulates, random letters tumble like a stampede toward the camera. The spot ends with the fully formed logo literally breaking the proverbial ''fourth wall'' as it seemingly shatters the viewers' TV screen. ''This project allowed us to flex our 3D muscles,'' Erik van der Wilden, Director of Editorial and Animation says. ''Most of the time 3D is used to make something -- a product, a person, a logo '" look great. For this we used it to tell a story, a compressed one to be sure, but definitely a visceral story with a beginning, middle and end.'' While the project allowed the studio to stretch creatively and technically, for Waldron the real fun comes from working with a client like Nicktoons, who are so confident in their brand that they allowed nailgun* to play with their logo. ''Nicktoons, and Nick in general, really know their brand and because of that they're comfortable letting us push creatively,'' Waldron adds. ''They're very collaborative and willing to let you go, and know instinctively when to pull you back. It makes for a satisfying process.'' About nailgun* Founded by Michael Waldron and Erik van der Wilden in 2003, New York-based nailgun*, is a collaborative of artists '" designers, writers, photographers, editors, producers, animators, filmmakers, illustrators, strategists, painters '" who've come together to create unique visual solutions for clients that include ESPN, HGTV, Spike, VH1, E!, Versus, TV Land, Universal Channel, Crispin, Porter + Bogusky, Publicis, McCann-Erickson NY and Ogilvy & Mather. nailgun* is represented by Brett Ashy of The Ashy Agency, 323.464.ASHY (Broadcast); Michelle Stuart and Mary Eiff of Hello Tomorrow, 212.679.7199 (Advertising, East Coast and Texas); and Liz Laine Reps, 312.329.1111 (Advertising). 2010-08-06T22:31:45+02:00 Nicktoons advertising 30 http://scaryideas.com/content/19119/ http://scaryideas.com/content/19119. http://scaryideas.com/content/19119 http://scaryideas.com/t/19119.jpg Nicktoons : Popcorn Type If there is a unifying concept to the four IDs it is that Nicktoons -- the kids' network featuring such boy-centric programs as 'Wolverine' and 'The X-Men,' 'Speed Racer: The Next Generation,' 'Avatar: The Last Airbender' and 'Danny Phantom' -- is an expansive and larger than life world where adventure lurks just beneath the surface. It's exciting and engaging like a great theme park ride or videogame. ''They wanted an aggressive, cinematic look that would really pull viewers off the couch and into the content,'' Waldron adds. ''Each ID needed to be unique, not feel like a campaign, but each have its own aesthetic and idea.'' ''Thunder,'' which features an intense marriage of cell animation and 3D, begins with a violent wave demolishing a dock. Struck by a lightning bolt, the water takes on added intensity as letters suddenly emerge from the water and form a colossal Nicktoons logo. ''Popcorn Type'' features a cityscape where the asphalt ruptures spewing forth the letters from the Nicktoons logo, bouncing violently -- so much so, it knocks the camera on its side. The ID ends with the camera still on its side filming the logo. ''Glacier Cave'' begins with a shot from within an ice cave where a beam of light shatters a thick ice wall which imprisons the letters of the Nicktoons logo. Perhaps most surreal of all is ''Pull The Carpet,'' which begins with an overhead typographical shot of a desert-like environment that has suddenly been pulled like a carpet out from under itself. As the carpet undulates, random letters tumble like a stampede toward the camera. The spot ends with the fully formed logo literally breaking the proverbial ''fourth wall'' as it seemingly shatters the viewers' TV screen. ''This project allowed us to flex our 3D muscles,'' Erik van der Wilden, Director of Editorial and Animation says. ''Most of the time 3D is used to make something -- a product, a person, a logo '" look great. For this we used it to tell a story, a compressed one to be sure, but definitely a visceral story with a beginning, middle and end.'' While the project allowed the studio to stretch creatively and technically, for Waldron the real fun comes from working with a client like Nicktoons, who are so confident in their brand that they allowed nailgun* to play with their logo. ''Nicktoons, and Nick in general, really know their brand and because of that they're comfortable letting us push creatively,'' Waldron adds. ''They're very collaborative and willing to let you go, and know instinctively when to pull you back. It makes for a satisfying process.'' About nailgun* Founded by Michael Waldron and Erik van der Wilden in 2003, New York-based nailgun*, is a collaborative of artists '" designers, writers, photographers, editors, producers, animators, filmmakers, illustrators, strategists, painters '" who've come together to create unique visual solutions for clients that include ESPN, HGTV, Spike, VH1, E!, Versus, TV Land, Universal Channel, Crispin, Porter + Bogusky, Publicis, McCann-Erickson NY and Ogilvy & Mather. nailgun* is represented by Brett Ashy of The Ashy Agency, 323.464.ASHY (Broadcast); Michelle Stuart and Mary Eiff of Hello Tomorrow, 212.679.7199 (Advertising, East Coast and Texas); and Liz Laine Reps, 312.329.1111 (Advertising). 2010-08-06T22:32:56+02:00 Nicktoons advertising 30 http://scaryideas.com/content/19121/ http://scaryideas.com/content/19121. http://scaryideas.com/content/19121 http://scaryideas.com/t/19121.jpg Nicktoons : Glacier Cave If there is a unifying concept to the four IDs it is that Nicktoons -- the kids' network featuring such boy-centric programs as 'Wolverine' and 'The X-Men,' 'Speed Racer: The Next Generation,' 'Avatar: The Last Airbender' and 'Danny Phantom' -- is an expansive and larger than life world where adventure lurks just beneath the surface. It's exciting and engaging like a great theme park ride or videogame. ''They wanted an aggressive, cinematic look that would really pull viewers off the couch and into the content,'' Waldron adds. ''Each ID needed to be unique, not feel like a campaign, but each have its own aesthetic and idea.'' ''Thunder,'' which features an intense marriage of cell animation and 3D, begins with a violent wave demolishing a dock. Struck by a lightning bolt, the water takes on added intensity as letters suddenly emerge from the water and form a colossal Nicktoons logo. ''Popcorn Type'' features a cityscape where the asphalt ruptures spewing forth the letters from the Nicktoons logo, bouncing violently -- so much so, it knocks the camera on its side. The ID ends with the camera still on its side filming the logo. ''Glacier Cave'' begins with a shot from within an ice cave where a beam of light shatters a thick ice wall which imprisons the letters of the Nicktoons logo. Perhaps most surreal of all is ''Pull The Carpet,'' which begins with an overhead typographical shot of a desert-like environment that has suddenly been pulled like a carpet out from under itself. As the carpet undulates, random letters tumble like a stampede toward the camera. The spot ends with the fully formed logo literally breaking the proverbial ''fourth wall'' as it seemingly shatters the viewers' TV screen. ''This project allowed us to flex our 3D muscles,'' Erik van der Wilden, Director of Editorial and Animation says. ''Most of the time 3D is used to make something -- a product, a person, a logo '" look great. For this we used it to tell a story, a compressed one to be sure, but definitely a visceral story with a beginning, middle and end.'' While the project allowed the studio to stretch creatively and technically, for Waldron the real fun comes from working with a client like Nicktoons, who are so confident in their brand that they allowed nailgun* to play with their logo. ''Nicktoons, and Nick in general, really know their brand and because of that they're comfortable letting us push creatively,'' Waldron adds. ''They're very collaborative and willing to let you go, and know instinctively when to pull you back. It makes for a satisfying process.'' About nailgun* Founded by Michael Waldron and Erik van der Wilden in 2003, New York-based nailgun*, is a collaborative of artists '" designers, writers, photographers, editors, producers, animators, filmmakers, illustrators, strategists, painters '" who've come together to create unique visual solutions for clients that include ESPN, HGTV, Spike, VH1, E!, Versus, TV Land, Universal Channel, Crispin, Porter + Bogusky, Publicis, McCann-Erickson NY and Ogilvy & Mather. nailgun* is represented by Brett Ashy of The Ashy Agency, 323.464.ASHY (Broadcast); Michelle Stuart and Mary Eiff of Hello Tomorrow, 212.679.7199 (Advertising, East Coast and Texas); and Liz Laine Reps, 312.329.1111 (Advertising). 2010-08-06T22:34:35+02:00 Nicktoons advertising 30 http://scaryideas.com/content/19122/ http://scaryideas.com/content/19122. http://scaryideas.com/content/19122 http://scaryideas.com/t/19122.jpg Nicktoons : Pull The Carpet If there is a unifying concept to the four IDs it is that Nicktoons -- the kids' network featuring such boy-centric programs as 'Wolverine' and 'The X-Men,' 'Speed Racer: The Next Generation,' 'Avatar: The Last Airbender' and 'Danny Phantom' -- is an expansive and larger than life world where adventure lurks just beneath the surface. It's exciting and engaging like a great theme park ride or videogame. ''They wanted an aggressive, cinematic look that would really pull viewers off the couch and into the content,'' Waldron adds. ''Each ID needed to be unique, not feel like a campaign, but each have its own aesthetic and idea.'' ''Thunder,'' which features an intense marriage of cell animation and 3D, begins with a violent wave demolishing a dock. Struck by a lightning bolt, the water takes on added intensity as letters suddenly emerge from the water and form a colossal Nicktoons logo. ''Popcorn Type'' features a cityscape where the asphalt ruptures spewing forth the letters from the Nicktoons logo, bouncing violently -- so much so, it knocks the camera on its side. The ID ends with the camera still on its side filming the logo. ''Glacier Cave'' begins with a shot from within an ice cave where a beam of light shatters a thick ice wall which imprisons the letters of the Nicktoons logo. Perhaps most surreal of all is ''Pull The Carpet,'' which begins with an overhead typographical shot of a desert-like environment that has suddenly been pulled like a carpet out from under itself. As the carpet undulates, random letters tumble like a stampede toward the camera. The spot ends with the fully formed logo literally breaking the proverbial ''fourth wall'' as it seemingly shatters the viewers' TV screen. ''This project allowed us to flex our 3D muscles,'' Erik van der Wilden, Director of Editorial and Animation says. ''Most of the time 3D is used to make something -- a product, a person, a logo '" look great. For this we used it to tell a story, a compressed one to be sure, but definitely a visceral story with a beginning, middle and end.'' While the project allowed the studio to stretch creatively and technically, for Waldron the real fun comes from working with a client like Nicktoons, who are so confident in their brand that they allowed nailgun* to play with their logo. ''Nicktoons, and Nick in general, really know their brand and because of that they're comfortable letting us push creatively,'' Waldron adds. ''They're very collaborative and willing to let you go, and know instinctively when to pull you back. It makes for a satisfying process.'' About nailgun* Founded by Michael Waldron and Erik van der Wilden in 2003, New York-based nailgun*, is a collaborative of artists '" designers, writers, photographers, editors, producers, animators, filmmakers, illustrators, strategists, painters '" who've come together to create unique visual solutions for clients that include ESPN, HGTV, Spike, VH1, E!, Versus, TV Land, Universal Channel, Crispin, Porter + Bogusky, Publicis, McCann-Erickson NY and Ogilvy & Mather. nailgun* is represented by Brett Ashy of The Ashy Agency, 323.464.ASHY (Broadcast); Michelle Stuart and Mary Eiff of Hello Tomorrow, 212.679.7199 (Advertising, East Coast and Texas); and Liz Laine Reps, 312.329.1111 (Advertising). 2010-08-06T22:35:45+02:00 Nicktoons advertising 30 http://scaryideas.com/content/19123/ http://scaryideas.com/content/19123. http://scaryideas.com/content/19123 http://scaryideas.com/t/19123.jpg ORBIT : The Dancer Orbit Dirty Shorts presents "The Dancer" -- the second episode in a new web series from Orbit gum. In "The Dancer", Jason Bateman is caught in another unusually dirty situation: performing on the main stage of a strip club. Watch Jason Bateman's performance and find out how he uses Orbit gum to clean up the dirty mouths of the strip club patrons. 2010-08-09T10:00:22+02:00 ORBIT advertising 30 http://scaryideas.com/content/19164/ http://scaryideas.com/content/19164. http://scaryideas.com/content/19164 http://scaryideas.com/t/19164.jpg French Connection : Woman 2010-08-11T12:35:22+02:00 French Connection advertising 30 http://scaryideas.com/content/19124/ http://scaryideas.com/content/19124. http://scaryideas.com/content/19124 http://scaryideas.com/t/19124.jpg Footlocker : Art Class 2010-08-09T10:04:15+02:00 Footlocker advertising 30 http://scaryideas.com/content/19128/ http://scaryideas.com/content/19128. http://scaryideas.com/content/19128 http://scaryideas.com/t/19128.jpg Adobe : Adobe CS5 - Production Premium 2010-08-09T10:13:36+02:00 Adobe advertising 30 http://scaryideas.com/content/19129/ http://scaryideas.com/content/19129. http://scaryideas.com/content/19129 http://scaryideas.com/t/19129.jpg Adobe : Adobe CS5 - Production Premium (making of) 2010-08-09T10:14:59+02:00 Adobe advertising 30 http://scaryideas.com/content/19130/ http://scaryideas.com/content/19130. http://scaryideas.com/content/19130 http://scaryideas.com/t/19130.jpg Fable 3 : Cinematic Intro 2010-08-09T10:21:40+02:00 Fable 3 advertising 30 http://scaryideas.com/content/19131/ http://scaryideas.com/content/19131. http://scaryideas.com/content/19131 http://scaryideas.com/t/19131.jpg Adex Business Export School : Tamaru / Tamale Brief: In order to promote Adex's (Peruvian Export Association) Business School, 121 Rapp developed a viral 'japanese ad' for a typical peruvian dish, a tamale. The copy reads: 'The world is your marketplace. Learn how to export at Adex'. 2010-08-09T10:43:39+02:00 Adex Business Export School advertising 30 http://scaryideas.com/content/19132/ http://scaryideas.com/content/19132. http://scaryideas.com/content/19132 http://scaryideas.com/t/19132.jpg Sabra Dipping : Intervention 2010-08-09T12:26:33+02:00 Sabra Dipping advertising 30 http://scaryideas.com/content/19133/ http://scaryideas.com/content/19133. http://scaryideas.com/content/19133 http://scaryideas.com/t/19133.jpg Bulmers : Summer HQ Bulmers goes all traditional in this classic summer time spot directed by Mark Denton. 2010-08-09T12:35:27+02:00 Bulmers advertising 30 http://scaryideas.com/content/19134/ http://scaryideas.com/content/19134. http://scaryideas.com/content/19134 http://scaryideas.com/t/19134.jpg PUMA : Welcome to PUMA Social 2010-08-09T13:22:15+02:00 PUMA advertising 30 http://scaryideas.com/content/19135/ http://scaryideas.com/content/19135. http://scaryideas.com/content/19135 http://scaryideas.com/t/19135.jpg Frucor : V Isokinetic Ladders 2010-08-09T13:24:42+02:00 Frucor advertising 30 http://scaryideas.com/content/19136/ http://scaryideas.com/content/19136. http://scaryideas.com/content/19136 http://scaryideas.com/t/19136.jpg Carlton : Carlton Natural - Tortoise 2010-08-09T13:26:36+02:00 Carlton advertising 30 http://scaryideas.com/content/19137/ http://scaryideas.com/content/19137. http://scaryideas.com/content/19137 http://scaryideas.com/t/19137.jpg Carlton : Carlton Natural - Lizard 2010-08-09T13:27:32+02:00 Carlton advertising 30 http://scaryideas.com/content/19138/ http://scaryideas.com/content/19138. http://scaryideas.com/content/19138 http://scaryideas.com/t/19138.jpg Starburst : Zombie 2010-08-16T17:54:10+02:00 Starburst advertising 30 http://scaryideas.com/content/19151/ http://scaryideas.com/content/19151. http://scaryideas.com/content/19151 http://scaryideas.com/t/19151.jpg Bonds : Tube Bra 2010-08-11T10:19:06+02:00 Bonds advertising 30 http://scaryideas.com/content/19139/ http://scaryideas.com/content/19139. http://scaryideas.com/content/19139 http://scaryideas.com/t/19139.jpg Bank Coop : Evolution Sehsucht director Ole Peters breathes life into 10- to 1,000-Swiss-Franc bank notes, animating origami-style creatures to illustrate campaign claims like "we're all part of nature - invest in our ecological funds". GiantMilkCan from Hamburg/Germany created the 3D-Characters. 2010-08-09T19:34:15+02:00 Bank Coop advertising 30 http://scaryideas.com/content/19140/ http://scaryideas.com/content/19140. http://scaryideas.com/content/19140 http://scaryideas.com/t/19140.jpg Van Kampen : Nuclear 2010-08-10T09:59:23+02:00 Van Kampen advertising 30 http://scaryideas.com/content/19141/ http://scaryideas.com/content/19141. http://scaryideas.com/content/19141 http://scaryideas.com/t/19141.jpg Van Kampen : Knives 2010-08-10T10:00:30+02:00 Van Kampen advertising 30 http://scaryideas.com/content/19142/ http://scaryideas.com/content/19142. http://scaryideas.com/content/19142 http://scaryideas.com/t/19142.jpg Microsoft : Bing - Thelma and Louise Stuck between a rock and a hard place? Need a place to hide out for lunch? Take Bing mobile along with you to get directions, movie times, restaurant reviews, and more so you never find yourself with your back against the wall. 2010-08-10T10:02:25+02:00 Microsoft advertising 30 http://scaryideas.com/content/19143/ http://scaryideas.com/content/19143. http://scaryideas.com/content/19143 http://scaryideas.com/t/19143.jpg Google : New Baby 2010-08-10T10:05:04+02:00 Google advertising 30 http://scaryideas.com/content/19144/ http://scaryideas.com/content/19144. http://scaryideas.com/content/19144 http://scaryideas.com/t/19144.jpg Google : Brother and Sister 2010-08-10T10:05:52+02:00 Google advertising 30 http://scaryideas.com/content/19145/ http://scaryideas.com/content/19145. http://scaryideas.com/content/19145 http://scaryideas.com/t/19145.jpg WWF : Space Monkey (Making of) Leo Burnett Sydney and director Steve Rogers have created a moving new film for the World Wildlife Fund (WWF), which tells the story of an original space monkey who returns to Earth after being lost in space for decades. The film features a new music track by musician Ben Lee called "Song for the Divine Mother of the Universe", and "Space Monkey" will air as both a music video to launch the single, and a long format cinema spot. During the 1960s, monkeys were sent into outer space as part of the US space exploration program. But they didn't all return, until now. 2010-08-10T10:20:41+02:00 WWF advertising 30 http://scaryideas.com/content/19172/ http://scaryideas.com/content/19172. http://scaryideas.com/content/19172 http://scaryideas.com/t/19172.jpg Loto Française des Jeux : Jacuzzi delivery See what your loto retailer can do for you? 2010-08-11T16:18:58+02:00 Loto Française des Jeux advertising 30 http://scaryideas.com/content/19147/ http://scaryideas.com/content/19147. http://scaryideas.com/content/19147 http://scaryideas.com/t/19147.jpg Western & Southern Financial Group : Stability 2010-08-11T16:09:18+02:00 Western & Southern Financial Group advertising 30 http://scaryideas.com/content/19148/ http://scaryideas.com/content/19148. http://scaryideas.com/content/19148 http://scaryideas.com/t/19148.jpg Zydus Cadila Sugar Free D'Lite : Buttons 2010-08-10T10:33:12+02:00 Zydus Cadila Sugar Free D'Lite advertising 30 http://scaryideas.com/content/19150/ http://scaryideas.com/content/19150. http://scaryideas.com/content/19150 http://scaryideas.com/t/19150.jpg Mentos : Spider Spider 1 Boyfriend 0 2010-08-11T10:17:36+02:00 Mentos advertising 30 http://scaryideas.com/content/19168/ http://scaryideas.com/content/19168. http://scaryideas.com/content/19168 http://scaryideas.com/t/19168.jpg KitKat : Working Like a Machine - Tennis 2010-08-11T14:21:47+02:00 KitKat advertising 30 http://scaryideas.com/content/19176/ http://scaryideas.com/content/19176. http://scaryideas.com/content/19176 http://scaryideas.com/t/19176.jpg Skittles : Skittles Juicy Exotic - Giraffe 2010-08-12T10:18:36+02:00 Skittles advertising 30 http://scaryideas.com/content/19177/ http://scaryideas.com/content/19177. http://scaryideas.com/content/19177 http://scaryideas.com/t/19177.jpg Cadbury : Ostrich Cadbury aims to create a moment of joy with its new 'Glass and a Half Full Production' Cadbury Dairy Milk TV commercial, created by Saatchi & Saatchi Johannesburg, who came up with the innovative concept of a flying Ostrich. Cadbury Creates Moment of Joy with Flying Ostrich TV Commercial Johannesburg, 16th August, 2010 '" Cadbury aims to create a moment of joy with its new 'Glass and a Half Full Production' Cadbury Dairy Milk TV commercial, created by Saatchi & Saatchi Johannesburg, who came up with the innovative concept of a flying Ostrich. 'The brief was to make people feel the same joy they experience when they eat Cadbury Dairy Milk, so we came up with the idea of using an Ostrich and thought that an Ostrich , being a bird, would find the ultimate joy in flying, so our Ostrich goes sky diving,' says Saatchi & Saatchi Johannesburg's Executive Creative Director, Adam Wittert. The Reveal The ad begins with a slow and deliberate reveal of an Ostrich who is walking through a stack of wooden crates. At first we're not sure where he is, or what he is doing. He may be in a warehouse, in the hull of a ship, anywhere. Close-ups then show the Ostrich as determined and very focused. But on what? It is only revealed that he is in the cargo hold of an airplane when we see the cargo door start opening and at that stage realise he is about to jump out of the plane. The music, 'I gotta be me' by Sammy Davis Jnr, begins to reach a crescendo as he limbers up and begins running towards the open door and the sky beyond. He jumps. This is his big moment of joy - thousands of feet up in the air, flying. He spreads his wings and manages to soar through the sky just like a real bird. At the very last second he pulls his ripcord and his parachute opens up and we end with the Ostrich drifting along happily under the purple branded parachute and the title, 'A Glass and a Half Full of Joy.' And that, says Wittert, is what the story and the brand are all about. 'Eating Cadbury Dairy Milk chocolate mirrors the same physical and emotional experience of pure joy.' He points out that Saatchi & Saatchi Johnnesburg ensured that the production was world-class. 'From our Director Peter Truckle, to the choice of music, the aerial photography and the animatronic special-effects, we think we have achieved a memorable commercial,' he adds. 'From a production point of view we pulled out all the stops, including building an exact replica of the interior of the airplane that is featured in the ad.' 'Glass and a half' The Cadbury 'Glass and a Half Production' concept, which creates stories with a bit of magic, saw the successful Dairy Milk Gorilla TV commercial kicking off the concept more than a year ago, where a Gorilla gets to experience that moment of joy when he gets to play drums to a classic Phil Collins rock song. The ad received high praise both in SA and internationally. 'Ostrich takes the campaign to the next level by being rooted in the human truth of being true to who you are, its uniquely South African flavour, and ultimately entertaining execution' explains Mike Middleton, Cadbury marketing director. He says that the music track, 'I gotta be me' by Sammy Davis Jnr, was specifically chosen and is used to great effect in the commercial. 'The words to the song and the visuals work together to make a more powerful story,' he adds. World Class Middleton says that this is a proudly South African production that has been produced to a world class standard. 'The idea for the commercial is both powerful and universal, therefore we feel confident that it will appeal to a global audience,' he adds. Saatchi & Saatchi Johannesburg MD, Grant Meldrum, says that the Joburg office worked closely with Saatchi & Saatchi Fallon in the UK. 'This ensured that we produced a TV commercial that would have global appeal and, at the same time underpinned the possibilities of achieving pure joy and remained true to the brand's proposition'. 2010-08-16T11:55:35+02:00 Cadbury advertising 30 http://scaryideas.com/content/19178/ http://scaryideas.com/content/19178. http://scaryideas.com/content/19178 http://scaryideas.com/t/19178.jpg Pedigree : Pedigree Puppy 2010-08-12T10:21:01+02:00 Pedigree advertising 30 http://scaryideas.com/content/19179/ http://scaryideas.com/content/19179. http://scaryideas.com/content/19179 http://scaryideas.com/t/19179.jpg Stella Artois : Claude vs. Pierre 2010-08-12T10:22:42+02:00 Stella Artois advertising 30 http://scaryideas.com/content/19183/ http://scaryideas.com/content/19183. http://scaryideas.com/content/19183 http://scaryideas.com/t/19183.jpg Sapporo : Interactive Treasure Hunt The latest from Toronto-based interactive creative production company Lollipop is a treasure hunt for Sapporo Beer. http://legendarybiru.com As part of Dentsu Canada's 'Legendary Biru' campaign, visitors to legendarybiru.com enter a lavish journey though Japan's rich cultural heritage that reveals the brewing process behind Sapporo beer. Throughout this journey, lead by a character known as The Sage, a number of scrolls can be uncovered. Some are easy to find and tell a brief story about the beer, while others are well hidden and require diligence to unlock. Those who reach the end of the journey are given a message tailored to the number of scrolls they've discovered, while those who manage to collect all 15 scrolls are entered to win a trip to Japan. 'Sapporo beer is easily recognizable - thanks to its uniquely shaped can,' says Michael Gramlow, Creative Director, Lollipop. 'But beyond the iconic can, most Canadians knew nothing about Sapporo beer, or the brand. As part of the 'Legendary Biru' campaign, at legendarybiru.com we have created a poetic interpretation of the story behind Sapporo's brewing process.' Continues Gramlow. To create the vertical narrative scrolling experience in Flash at legendarybiru.com, Lollipop stitched together the live action, computer graphics and matte paintings. 'Interactivity is layered into the scenes of the brewing process so that the user has some control over the experience without interrupting the visual flow of the idea,' says Gramlow. 'It was challenging to create an experience that relies so heavily on richly textured scenes without requiring an extensive load time - we managed this by intelligently loading and unloading content as the user makes their journey through the site.' The live action footage was shot on location in Guangzhou, China. Toronto-based Sons and Daughters was the live action production company and Crush, Toronto handled the post production and visual effects. TV, print and social media all drive consumers to legendarybiru.com 2010-08-12T10:55:18+02:00 Sapporo advertising 30 http://scaryideas.com/content/19184/ http://scaryideas.com/content/19184. http://scaryideas.com/content/19184 http://scaryideas.com/t/19184.jpg Peroni : Senza Tempo A film by Gabriele Muccino and Peroni Nastro Azzurro. Peroni Nastro Azzurro has partnered with award-winning Italian film director Gabriele Muccino to create Accademia del Film. The Italian film 'academy' aims to promote the iconic world of Italian film in the UK by celebrating the principles that have made and continue to make the Italian craft of film-making so unique, such as its rich heritage, passion and flair for aesthetic narrative. The Accademia del Film Peroni Nastro Azzurro is brought to life by this bespoke short film director by Muccino - 'Senza Tempo' - which exemplifies the passion and attention to detail that Italian film-makers put into their craft. 2010-08-12T11:23:03+02:00 Peroni advertising 30 http://scaryideas.com/content/19185/ http://scaryideas.com/content/19185. http://scaryideas.com/content/19185 http://scaryideas.com/t/19185.jpg Del Taco : Super Special Show Episode 6 2010-08-12T18:23:30+02:00 Del Taco advertising 30 http://scaryideas.com/content/19186/ http://scaryideas.com/content/19186. http://scaryideas.com/content/19186 http://scaryideas.com/t/19186.jpg Sprint : Restaurant 2010-08-13T10:01:46+02:00 Sprint advertising 30 http://scaryideas.com/content/19187/ http://scaryideas.com/content/19187. http://scaryideas.com/content/19187 http://scaryideas.com/t/19187.jpg Sprint : Injury 2010-08-13T10:02:44+02:00 Sprint advertising 30 http://scaryideas.com/content/19189/ http://scaryideas.com/content/19189. http://scaryideas.com/content/19189 http://scaryideas.com/t/19189.jpg CCS Latvia : The Grand Funeral The biggest funeral in advertising history. 2010-08-13T10:06:27+02:00 CCS Latvia advertising 30 http://scaryideas.com/content/19190/ http://scaryideas.com/content/19190. http://scaryideas.com/content/19190 http://scaryideas.com/t/19190.jpg Russell Athletic : Style Points 2010-08-13T10:09:44+02:00 Russell Athletic advertising 30 http://scaryideas.com/content/19191/ http://scaryideas.com/content/19191. http://scaryideas.com/content/19191 http://scaryideas.com/t/19191.jpg UBank : UBank 2010-08-13T10:10:46+02:00 UBank advertising 30 http://scaryideas.com/content/19192/ http://scaryideas.com/content/19192. http://scaryideas.com/content/19192 http://scaryideas.com/t/19192.jpg Acura : Millions 2010-08-13T11:48:28+02:00 Acura advertising 30 http://scaryideas.com/content/19196/ http://scaryideas.com/content/19196. http://scaryideas.com/content/19196 http://scaryideas.com/t/19196.jpg BBC : One Step Ahead 2010-08-16T10:04:56+02:00 BBC advertising 30 http://scaryideas.com/content/19197/ http://scaryideas.com/content/19197. http://scaryideas.com/content/19197 http://scaryideas.com/t/19197.jpg Volkswagen : Volkswagen New Beetle - extra cheese 2010-08-16T10:06:58+02:00 Volkswagen advertising 30 http://scaryideas.com/content/19198/ http://scaryideas.com/content/19198. http://scaryideas.com/content/19198 http://scaryideas.com/t/19198.jpg Nike : Nike Air Max 90 - I am the Rules Positive rebellion is the theme in this colourful spot to launch Nike and Footlocker's 'I am the Rules' campaign from W+K and Factory Films. 2010-08-16T10:10:07+02:00 Nike advertising 30 http://scaryideas.com/content/19199/ http://scaryideas.com/content/19199. http://scaryideas.com/content/19199 http://scaryideas.com/t/19199.jpg The Surfrider Foundation : Rise above plastics 2010-08-16T10:13:33+02:00 The Surfrider Foundation advertising 30 http://scaryideas.com/content/19202/ http://scaryideas.com/content/19202. http://scaryideas.com/content/19202 http://scaryideas.com/t/19202.jpg National Lottery : Rainbow 2010-08-16T10:48:29+02:00 National Lottery advertising 30 http://scaryideas.com/content/19206/ http://scaryideas.com/content/19206. http://scaryideas.com/content/19206 http://scaryideas.com/t/19206.jpg Road Safety Trust : Killer compact 2010-08-16T12:06:57+02:00 Road Safety Trust advertising 30 http://scaryideas.com/content/19207/ http://scaryideas.com/content/19207. http://scaryideas.com/content/19207 http://scaryideas.com/t/19207.jpg Road Safety Trust : Killer burger 2010-08-16T12:07:39+02:00 Road Safety Trust advertising 30 http://scaryideas.com/content/19208/ http://scaryideas.com/content/19208. http://scaryideas.com/content/19208 http://scaryideas.com/t/19208.jpg Road Safety Trust : Killer phone 2010-08-16T12:08:19+02:00 Road Safety Trust advertising 30 http://scaryideas.com/content/19209/ http://scaryideas.com/content/19209. http://scaryideas.com/content/19209 http://scaryideas.com/t/19209.jpg PNet : LCD Panels 2010-08-16T13:35:36+02:00 PNet advertising 30 http://scaryideas.com/content/19211/ http://scaryideas.com/content/19211. http://scaryideas.com/content/19211 http://scaryideas.com/t/19211.jpg 3M : Super Sticky Notes - Dog 2010-08-17T10:07:20+02:00 3M advertising 30 http://scaryideas.com/content/19212/ http://scaryideas.com/content/19212. http://scaryideas.com/content/19212 http://scaryideas.com/t/19212.jpg 3M : Scotch Brite - Sticky Notes Director/DP Rich Michell has developed a highly stylized look over the past few years, featuring a very clean, minimal aesthetic. He has been able to bring this signature look to his work with clients such as 3M. With a background in fine arts that includes sculpture and photography, Michell has a fine-tuned eye towards composition. Also, as a Director/DP, Michell is used to shooting table-top, as well as performance. "To have an ongoing collaboration with the folks at Grey and 3M has been a unique opportunity," notes Michell. "We have consistently defined the art direction and the choreography of each spot around the function and design of the product. In the process, we developed a graphic and playful style that highlight the individual products and create a cohesive design for the variety of 3M brands." "The more projects we do with Rich, the more we see he's not only a brilliant tabletop shooter, he's also wonderful at getting 'real' moments from children, nuanced performances from actors, and has a wonderful comedic touch," says Jeff Wine, VP/Creative Director at Grey. "He's also terrific to work with, as are all the folks at Twist. That's why we keep coming back." Twist's current directorial roster features the diverse talents of Directors Rich Michell, Grady Cooper, Matt Pittroff, Chris Stocksmith and Marc André Debruyne. Recent Twist projects include work for McDonald's, Union Bank, Burger King, Target, 3M, Goodyear, Namco, (Wii), Toro, Miracle Ear & Colorado Lottery. About Director-DP Rich Michell: Director/DP Rich Michell brings years of experience and a thoughtful approach to his work. With a degree in sculpture and photography, he has developed a lovely still portfolio of black-and-white editorial portraiture, which captures the essence of people in his travels. He has a diverse history of national work for Kids, Healthcare, Lifestyle, Furniture, Demo work, Table-top & Food. The commercial titled Scotch Brite (Sticky Notes) was done by GREY ADVERTISING advertising agency for SCOTCH BRITE (3M company) in USA. It was released in the August 2010. Business sector is Household maintenance & pet products. 2010-08-17T10:09:44+02:00 3M advertising 30 http://scaryideas.com/content/19213/ http://scaryideas.com/content/19213. http://scaryideas.com/content/19213 http://scaryideas.com/t/19213.jpg Legacy : Shards O' Glass I scream, you scream, we all scream. Introducing Shards O' Glass. Frozen sugary happiness on a stick, sprinkled with delightful razor-sharp pieces of glass. Yum yum! But wait'"Shards o' Glass Freeze Pops are for adults only. Adults love freeze pops, right? Get your Shards on at http://shardsoglass.com. 2010-08-18T10:14:55+02:00 Legacy advertising 30 http://scaryideas.com/content/19214/ http://scaryideas.com/content/19214. http://scaryideas.com/content/19214 http://scaryideas.com/t/19214.jpg Volkswagen : The letter 2010-08-17T12:37:39+02:00 Volkswagen advertising 30 http://scaryideas.com/content/19215/ http://scaryideas.com/content/19215. http://scaryideas.com/content/19215 http://scaryideas.com/t/19215.jpg Bridgestone : Bridgestone Turanza - Bumper Cars 2010-08-17T14:45:45+02:00 Bridgestone advertising 30 http://scaryideas.com/content/19216/ http://scaryideas.com/content/19216. http://scaryideas.com/content/19216 http://scaryideas.com/t/19216.jpg Gazeta Wyborcza : Read your way 2010-08-17T14:47:31+02:00 Gazeta Wyborcza advertising 30 http://scaryideas.com/content/19219/ http://scaryideas.com/content/19219. http://scaryideas.com/content/19219 http://scaryideas.com/t/19219.jpg Coca-Cola : The real life Like @ Coca-Cola Village A new development steered by Publicis E-dologic enables people to perform a "Like" action in the real world, and in turn is shown on the Facebook account of that performer. 2010-08-18T10:08:33+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/19220/ http://scaryideas.com/content/19220. http://scaryideas.com/content/19220 http://scaryideas.com/t/19220.jpg Scion tC : Enter the Machine 2010-08-18T10:11:03+02:00 Scion tC advertising 30 http://scaryideas.com/content/19221/ http://scaryideas.com/content/19221. http://scaryideas.com/content/19221 http://scaryideas.com/t/19221.jpg Volkswagen : Volkswagen CC - Glamour Comes Standard DMG, China's leading full-service advertising and communications agency, is set to unveil a transmedia marketing campaign, featuring a tongue-in-cheek Hollywood-style awards ceremony to position Volkswagen's new CC model at the heart of China's luxury car market. An irreverent television commercial featuring a glamorous couple being mistaken for film stars is at the heart of the campaign, which is bolstered by radio, print, online ads as well as an experiential road trip starting in the wine country of California, taking in a Hollywood studio lot, and culminating in a glamorous party at the top of the historic Roosevelt Hotel in Los Angeles. DMG opened the campaign with a glitzy Oscars-style red carpet event in Shanghai, attended by VIPs, the media and paparazzi. The tongue-in-cheek awards show featured the new CC receiving awards for individual features and design aesthetics. The television commercial exhibits a similar light hearted sentiment. A VW CC glides to a halt at the end of a red carpet in front of a group of waiting photographers. Its driver emerges amid the glare of flashing bulbs, but bemuses fans and security personnel alike by returning to the car with ice cream for his passenger rather than attending the ceremony. The campaign uses the slogan Glamour Comes Standard, in recognition of the value shift away from ostentatious displays of wealth to sophistication and self-expression in China. 2010-08-18T10:13:20+02:00 Volkswagen advertising 30 http://scaryideas.com/content/19222/ http://scaryideas.com/content/19222. http://scaryideas.com/content/19222 http://scaryideas.com/t/19222.jpg AT&T : Ballet 2010-08-18T10:16:50+02:00 AT&T advertising 30 http://scaryideas.com/content/19223/ http://scaryideas.com/content/19223. http://scaryideas.com/content/19223 http://scaryideas.com/t/19223.jpg AT&T : Blackberry Torch - Rollercoaster 2010-08-18T10:18:45+02:00 AT&T advertising 30 http://scaryideas.com/content/19229/ http://scaryideas.com/content/19229. http://scaryideas.com/content/19229 http://scaryideas.com/t/19229.jpg Gatorade : Magician 2010-08-18T16:04:56+02:00 Gatorade advertising 30 http://scaryideas.com/content/19230/ http://scaryideas.com/content/19230. http://scaryideas.com/content/19230 http://scaryideas.com/t/19230.jpg Gatorade : Axe 2010-08-18T16:05:47+02:00 Gatorade advertising 30 http://scaryideas.com/content/19234/ http://scaryideas.com/content/19234. http://scaryideas.com/content/19234 http://scaryideas.com/t/19234.jpg vitaminwater : Time to Collect Тorman Tugwater and Adrian Peterson work their fantasy football magic together. tugwater launches a tirade against fantasy team owners, demanding compensation for peterson's fantasy football rights. appearances by shaquille o'neal and america olivio. visit tugwater.com and follow @normantugwater on twitter. 2010-08-19T10:18:42+02:00 vitaminwater advertising 30 http://scaryideas.com/content/19235/ http://scaryideas.com/content/19235. http://scaryideas.com/content/19235 http://scaryideas.com/t/19235.jpg ESPN : Is It Monday Yet? 2010-08-19T10:21:07+02:00 ESPN advertising 30 http://scaryideas.com/content/19236/ http://scaryideas.com/content/19236. http://scaryideas.com/content/19236 http://scaryideas.com/t/19236.jpg Nokia : Apps March These apps are marching to the Shynola beat. 2010-08-19T10:22:34+02:00 Nokia advertising 30 http://scaryideas.com/content/19238/ http://scaryideas.com/content/19238. http://scaryideas.com/content/19238 http://scaryideas.com/t/19238.jpg Apple : iPad - Delicious 2010-08-19T10:25:41+02:00 Apple advertising 30 http://scaryideas.com/content/19245/ http://scaryideas.com/content/19245. http://scaryideas.com/content/19245 http://scaryideas.com/t/19245.jpg Carlton Draught : Slow Mo Slow motion. Men in slow motion. Men look much better in slow motion. It makes me want to sing quite loud. Now, now, I want a Carlton Draught, chips and lasagne. Men in slow mo... In slow mo... Slow motion. Blah blah blah... Slow motion. Clemenger BBDO, Melbourne executive creative director Ant Keogh, says finally, slow motion has found its true subject matter. "Since the invention of the Phantom super-slow motion camera we've seen it used to beautiful effect. We thought we'd jump on the bandwagon but subvert the usual beautiful imagery and focus on blokes and the dumb stuff they do; blokes in all their wonderful, fallible, glory," Keogh said. 2010-08-19T10:55:57+02:00 Carlton Draught advertising 30 http://scaryideas.com/content/19246/ http://scaryideas.com/content/19246. http://scaryideas.com/content/19246 http://scaryideas.com/t/19246.jpg The Economist : Classroom 2010-08-19T10:33:09+02:00 The Economist advertising 30 http://scaryideas.com/content/19247/ http://scaryideas.com/content/19247. http://scaryideas.com/content/19247 http://scaryideas.com/t/19247.jpg The Economist : Football 2010-08-19T10:33:53+02:00 The Economist advertising 30 http://scaryideas.com/content/19248/ http://scaryideas.com/content/19248. http://scaryideas.com/content/19248 http://scaryideas.com/t/19248.jpg Cadbury's : Cadbury's Tumbles - The Tumble Machine 2010-08-19T10:36:15+02:00 Cadbury's advertising 30 http://scaryideas.com/content/19249/ http://scaryideas.com/content/19249. http://scaryideas.com/content/19249 http://scaryideas.com/t/19249.jpg Wallpaper : Egg 2010-08-19T10:37:53+02:00 Wallpaper advertising 30 http://scaryideas.com/content/19250/ http://scaryideas.com/content/19250. http://scaryideas.com/content/19250 http://scaryideas.com/t/19250.jpg Gucci : Guilty Official trailer for Gucci Guilty -- the new fragrance for her. A tale of passion and defiance. Full version coming soon... Become a fan, discover new content and win tickets to the MTV VMAs at: http://www.gucciguilty.com 2010-08-19T10:40:31+02:00 Gucci advertising 30 http://scaryideas.com/content/19252/ http://scaryideas.com/content/19252. http://scaryideas.com/content/19252 http://scaryideas.com/t/19252.jpg Heal the Bay : The Majestic Plastic Bag It's the story of one of the world's most misunderstood beings... the plastic bag. This mockumentary charts the adventures of one special plastic bag and it's path to polluting the sea. 2010-08-19T15:45:29+02:00 Heal the Bay advertising 30 http://scaryideas.com/content/19253/ http://scaryideas.com/content/19253. http://scaryideas.com/content/19253 http://scaryideas.com/t/19253.jpg Martell VSOP : Ultimate Start-up Space campaign 2010-08-23T10:07:52+02:00 Martell VSOP advertising 30 http://scaryideas.com/content/19256/ http://scaryideas.com/content/19256. http://scaryideas.com/content/19256 http://scaryideas.com/t/19256.jpg Road Safety Scotland : Wish Narrative 2010-08-23T10:11:38+02:00 Road Safety Scotland advertising 30 http://scaryideas.com/content/19257/ http://scaryideas.com/content/19257. http://scaryideas.com/content/19257 http://scaryideas.com/t/19257.jpg Skoda Fabia : Jack lifestyle 2010-08-23T10:15:21+02:00 Skoda Fabia advertising 30 http://scaryideas.com/content/19258/ http://scaryideas.com/content/19258. http://scaryideas.com/content/19258 http://scaryideas.com/t/19258.jpg Gillette : Amazing Roger Federer trickshot Federer knocks can off crew member's head during a Gillette / British Skin Foundation shoot 2010-08-23T10:18:03+02:00 Gillette advertising 30 http://scaryideas.com/content/19259/ http://scaryideas.com/content/19259. http://scaryideas.com/content/19259 http://scaryideas.com/t/19259.jpg Aerius Allergy Relief : Knitted head 2010-08-23T10:22:53+02:00 Aerius Allergy Relief advertising 30 http://scaryideas.com/content/19260/ http://scaryideas.com/content/19260. http://scaryideas.com/content/19260 http://scaryideas.com/t/19260.jpg Toyota : Toyota Hybrid Camry - Human Fireworks 2010-08-23T10:29:45+02:00 Toyota advertising 30 http://scaryideas.com/content/19265/ http://scaryideas.com/content/19265. http://scaryideas.com/content/19265 http://scaryideas.com/t/19265.jpg Denmark against landmines : Picnic gone wrong This viral vid was produced for Denmark against landmines, an organisation that works to inform the public about use of landmines all over the world and raises money for the disarmament and banning of landmines. Even though the deadly problems with landmines are fare from the daily life of a developed western country like Denmark, the use of landmines is an international issue, this it the focus of the video. 2010-08-23T10:34:00+02:00 Denmark against landmines advertising 30 http://scaryideas.com/content/19266/ http://scaryideas.com/content/19266. http://scaryideas.com/content/19266 http://scaryideas.com/t/19266.jpg Laax Snowboard School : Elevator, Salto for beginners 2010-08-23T10:36:14+02:00 Laax Snowboard School advertising 30 http://scaryideas.com/content/19267/ http://scaryideas.com/content/19267. http://scaryideas.com/content/19267 http://scaryideas.com/t/19267.jpg HIV Prevention : The bear 2010-08-23T10:39:25+02:00 HIV Prevention advertising 30 http://scaryideas.com/content/19275/ http://scaryideas.com/content/19275. http://scaryideas.com/content/19275 http://scaryideas.com/t/19275.jpg NZ Blood Service : Give us a hand 2010-08-23T12:34:49+02:00 NZ Blood Service advertising 30 http://scaryideas.com/content/19281/ http://scaryideas.com/content/19281. http://scaryideas.com/content/19281 http://scaryideas.com/t/19281.jpg Hell Pizza : Deliver me to Hell 2010-08-24T10:15:45+02:00 Hell Pizza advertising 30 http://scaryideas.com/content/19282/ http://scaryideas.com/content/19282. http://scaryideas.com/content/19282 http://scaryideas.com/t/19282.jpg O-I : The collector 2010-08-24T10:18:36+02:00 O-I advertising 30 http://scaryideas.com/content/19283/ http://scaryideas.com/content/19283. http://scaryideas.com/content/19283 http://scaryideas.com/t/19283.jpg Umbro 5 : Dave Bloke - Wembley Legend The FA Umbro Fives is back, offering the best 5-a-side teams in the country the chance to play in the national final at Wembley Stadium and follow in the footsteps of legends. To celebrate the launch of next month's tournament, The FA have created a new online video starring Manchester United striker Michael Owen, TV host Tim Lovejoy and Wembley legend 'Dave Bloke' in a light hearted take on the 5-a-side game. The film features Owen alongside fictional character Dave Bloke who, by scoring a hat-trick at Wembley in The FA Umbro Fives final, becomes an overnight legend. It opens with Lovejoy quizzing the pair on their memories of netting at the home of football before cutting short Owen's response in favour of the views of new Wembley legend Dave Bloke. The film charts Dave's rise to fame and includes a comical take on how fans and media snub Owen in support of the country's new 5-a-side superstar. The road to Dave Bloke style stardom for men's and women's teams up and down the country kicks-off with Local Qualifiers throughout September and early October. Winners will progress to one of seven Regional Finals before the very best walk out under the iconic Wembley arch. Sides that make it to The FA Umbro Fives national final will be treated to a VIP day out, arriving at the stadium on the official England team bus, getting kitted up in the famous Wembley changing rooms and stepping out onto the hallowed turf for the national anthem. After the match, the winners will receive a trophy from the Royal Box and get to celebrate on the pitch like true champions. 2010-08-24T10:21:12+02:00 Umbro 5 advertising 30 http://scaryideas.com/content/19284/ http://scaryideas.com/content/19284. http://scaryideas.com/content/19284 http://scaryideas.com/t/19284.jpg NZ Blood Service : Thank you 2010-08-24T10:22:55+02:00 NZ Blood Service advertising 30 http://scaryideas.com/content/19287/ http://scaryideas.com/content/19287. http://scaryideas.com/content/19287 http://scaryideas.com/t/19287.jpg Nicorette : Name Change With the launch of the 'Nicorette Makes Quitting Suck Less' campaign in December 2009, Nicorette has re-announced itself to smokers using honest language and humorous situations to convey the brand understands how hard it is to quit smoking, changing the way smoking cessation brands communicate with smokers. The campaign has proven successful and is positively changing smokers' perceptions of Nicorette. This year, Nicorette has set out to further expand its portfolio to include products beyond gum. It started with the successful launch of Nicorette Mint mini Lozenge in March and continues with the recent decision to fold the Commit Lozenge brand into the Nicorette franchise. To help introduce that Commit Lozenge is now a part of Nicorette, TBWA\Chiat\Day developed a new commercial called 'Name Change' which aired yesterday. Today, Nicorette is providing a variety of solutions to help make quitting suck less. 2010-09-03T12:02:53+02:00 Nicorette advertising 30 http://scaryideas.com/content/19288/ http://scaryideas.com/content/19288. http://scaryideas.com/content/19288 http://scaryideas.com/t/19288.jpg Channel 4 : Alan Carr Chatty Man - 1 2010-08-24T13:56:36+02:00 Channel 4 advertising 30 http://scaryideas.com/content/19289/ http://scaryideas.com/content/19289. http://scaryideas.com/content/19289 http://scaryideas.com/t/19289.jpg Channel 4 : Alan Carr Chatty Man - 2 2010-08-24T13:57:16+02:00 Channel 4 advertising 30 http://scaryideas.com/content/19290/ http://scaryideas.com/content/19290. http://scaryideas.com/content/19290 http://scaryideas.com/t/19290.jpg Channel 4 : Alan Carr Chatty Man - 3 2010-08-24T13:57:58+02:00 Channel 4 advertising 30 http://scaryideas.com/content/19293/ http://scaryideas.com/content/19293. http://scaryideas.com/content/19293 http://scaryideas.com/t/19293.jpg ADCV : Activities For the 25th anniversary, the Designers Association of Valencia wanted a showreel as a presentation of activities. 2010-08-24T15:00:40+02:00 ADCV advertising 30 http://scaryideas.com/content/19295/ http://scaryideas.com/content/19295. http://scaryideas.com/content/19295 http://scaryideas.com/t/19295.jpg Corona Extra : Football Trick 2010-08-25T10:00:01+02:00 Corona Extra advertising 30 http://scaryideas.com/content/19296/ http://scaryideas.com/content/19296. http://scaryideas.com/content/19296 http://scaryideas.com/t/19296.jpg MSD / Families Commission : Jeff 2010-08-25T10:02:29+02:00 MSD / Families Commission advertising 30 http://scaryideas.com/content/19297/ http://scaryideas.com/content/19297. http://scaryideas.com/content/19297 http://scaryideas.com/t/19297.jpg MSD / Families Commission : Angela 2010-08-25T10:03:17+02:00 MSD / Families Commission advertising 30 http://scaryideas.com/content/19298/ http://scaryideas.com/content/19298. http://scaryideas.com/content/19298 http://scaryideas.com/t/19298.jpg Agent Provocateur : Betty Sue 2010-08-25T10:04:30+02:00 Agent Provocateur advertising 30 http://scaryideas.com/content/19303/ http://scaryideas.com/content/19303. http://scaryideas.com/content/19303 http://scaryideas.com/t/19303.jpg MasterCard : MasterCard International PayPass - Millimetres 2010-08-25T11:26:56+02:00 MasterCard advertising 30 http://scaryideas.com/content/19306/ http://scaryideas.com/content/19306. http://scaryideas.com/content/19306 http://scaryideas.com/t/19306.jpg LG : LG Electronics dLite - Brilliant Together 2010-08-26T10:16:57+02:00 LG advertising 30 http://scaryideas.com/content/19312/ http://scaryideas.com/content/19312. http://scaryideas.com/content/19312 http://scaryideas.com/t/19312.jpg Soy Joy : Soy Joy 2010-08-26T10:23:49+02:00 Soy Joy advertising 30 http://scaryideas.com/content/19315/ http://scaryideas.com/content/19315. http://scaryideas.com/content/19315 http://scaryideas.com/t/19315.jpg Palmolive : Moscow Shower "She could not resist ... Took a shower in the heart of Moscow" 2010-08-26T10:36:28+02:00 Palmolive advertising 30 http://scaryideas.com/content/19317/ http://scaryideas.com/content/19317. http://scaryideas.com/content/19317 http://scaryideas.com/t/19317.jpg Orange : Matteo the online romancer 2010-08-26T18:08:20+02:00 Orange advertising 30 http://scaryideas.com/content/19318/ http://scaryideas.com/content/19318. http://scaryideas.com/content/19318 http://scaryideas.com/t/19318.jpg Orange : Apology Nico 2010-08-26T18:09:44+02:00 Orange advertising 30 http://scaryideas.com/content/19319/ http://scaryideas.com/content/19319. http://scaryideas.com/content/19319 http://scaryideas.com/t/19319.jpg Orange : Tania the party planner 2010-08-26T18:11:03+02:00 Orange advertising 30 http://scaryideas.com/content/19323/ http://scaryideas.com/content/19323. http://scaryideas.com/content/19323 http://scaryideas.com/t/19323.jpg Audi : Audi A1 - The next big Audi 2010-08-27T10:41:51+02:00 Audi advertising 30 http://scaryideas.com/content/19333/ http://scaryideas.com/content/19333. http://scaryideas.com/content/19333 http://scaryideas.com/t/19333.jpg SportChek : Helmet 2010-08-27T17:08:06+02:00 SportChek advertising 30 http://scaryideas.com/content/19336/ http://scaryideas.com/content/19336. http://scaryideas.com/content/19336 http://scaryideas.com/t/19336.jpg DU Kulturmagazin : Eye tracking 2010-08-28T15:45:26+02:00 DU Kulturmagazin advertising 30 http://scaryideas.com/content/19359/ http://scaryideas.com/content/19359. http://scaryideas.com/content/19359 http://scaryideas.com/t/19359.jpg Olay : Total Effects 2010-08-30T14:53:06+02:00 Olay advertising 30 http://scaryideas.com/content/19361/ http://scaryideas.com/content/19361. http://scaryideas.com/content/19361 http://scaryideas.com/t/19361.jpg Jimmy Dean : Morning Villains - Anthem Jimmy Dean, America's favorite protein breakfast brand, launched today a new, full scale advertising and marketing campaign, 'Morning Villains,' designed specifically to resonate with moms. The marketing is supporting the new Jimmy D's line from Jimmy Dean, a new offering of hearty, satisfying breakfast products that combine turkey sausage with the taste kids love '" available in three varieties and all with 210 calories or less and seven or more grams of protein. The program is driven by a multi-layered marketing launch that includes TV, print, radio, online advertising, cinema, social media, event marketing, in-store activation, public relations, and the launch of a new micro-site, www.jimmyds.com. 2010-08-30T17:35:51+02:00 Jimmy Dean advertising 30 http://scaryideas.com/content/19362/ http://scaryideas.com/content/19362. http://scaryideas.com/content/19362 http://scaryideas.com/t/19362.jpg Jimmy Dean : Morning Villains - Crabby Jimmy Dean, America's favorite protein breakfast brand, launched today a new, full scale advertising and marketing campaign, 'Morning Villains,' designed specifically to resonate with moms. The marketing is supporting the new Jimmy D's line from Jimmy Dean, a new offering of hearty, satisfying breakfast products that combine turkey sausage with the taste kids love '" available in three varieties and all with 210 calories or less and seven or more grams of protein. The program is driven by a multi-layered marketing launch that includes TV, print, radio, online advertising, cinema, social media, event marketing, in-store activation, public relations, and the launch of a new micro-site, www.jimmyds.com. 2010-08-30T17:36:49+02:00 Jimmy Dean advertising 30 http://scaryideas.com/content/19363/ http://scaryideas.com/content/19363. http://scaryideas.com/content/19363 http://scaryideas.com/t/19363.jpg Jimmy Dean : Morning Villains - Slow Motion Man Jimmy Dean, America's favorite protein breakfast brand, launched today a new, full scale advertising and marketing campaign, 'Morning Villains,' designed specifically to resonate with moms. The marketing is supporting the new Jimmy D's line from Jimmy Dean, a new offering of hearty, satisfying breakfast products that combine turkey sausage with the taste kids love '" available in three varieties and all with 210 calories or less and seven or more grams of protein. The program is driven by a multi-layered marketing launch that includes TV, print, radio, online advertising, cinema, social media, event marketing, in-store activation, public relations, and the launch of a new micro-site, www.jimmyds.com. 2010-08-30T17:39:26+02:00 Jimmy Dean advertising 30 http://scaryideas.com/content/19379/ http://scaryideas.com/content/19379. http://scaryideas.com/content/19379 http://scaryideas.com/t/19379.jpg Lamb : Spring 2010 2010-08-31T10:24:30+02:00 Lamb advertising 30 http://scaryideas.com/content/19376/ http://scaryideas.com/content/19376. http://scaryideas.com/content/19376 http://scaryideas.com/t/19376.jpg Smarties : 8 Colours of Fun - Girl 2010-08-31T10:17:21+02:00 Smarties advertising 30 http://scaryideas.com/content/19377/ http://scaryideas.com/content/19377. http://scaryideas.com/content/19377 http://scaryideas.com/t/19377.jpg Smarties : 8 Colours of Fun - Boy 2010-08-31T10:18:10+02:00 Smarties advertising 30 http://scaryideas.com/content/19380/ http://scaryideas.com/content/19380. http://scaryideas.com/content/19380 http://scaryideas.com/t/19380.jpg KitKat : Squirrels 2010-08-31T10:25:37+02:00 KitKat advertising 30 http://scaryideas.com/content/19384/ http://scaryideas.com/content/19384. http://scaryideas.com/content/19384 http://scaryideas.com/t/19384.jpg JDate : Someone to Zip You Up For Tu B'av '" the Jewish Valentine's Day '" Israeli JDate wanted to come up with a campaign, targeting the single ladies of Tel Aviv. Our insight: There's only one thing women can't do alone '" zip up. Two weeks before Love Day, we got into all of Mango stores in Tel Aviv and added a JDate tag to every dress with a back zipper. Women could pull the tags to zip up in the fitting room, and more importantly '" got one month of free subscription to JDate, so they could finally find someone to zip them up. 2010-08-31T14:07:54+02:00 JDate advertising 30 http://scaryideas.com/content/19396/ http://scaryideas.com/content/19396. http://scaryideas.com/content/19396 http://scaryideas.com/t/19396.jpg Mercedes Benz : Next Revolution Mercedes Benz go green in this new spot from Jung von Matt/Alster. 2010-09-01T10:22:57+02:00 Mercedes Benz advertising 30 http://scaryideas.com/content/19397/ http://scaryideas.com/content/19397. http://scaryideas.com/content/19397 http://scaryideas.com/t/19397.jpg Carlsberg : Carlsberg PET - Unbreakable, The Beer Waltz 2010-09-01T10:24:32+02:00 Carlsberg advertising 30 http://scaryideas.com/content/19400/ http://scaryideas.com/content/19400. http://scaryideas.com/content/19400 http://scaryideas.com/t/19400.jpg Walkers : Extra Crunchy 2010-09-01T10:27:21+02:00 Walkers advertising 30 http://scaryideas.com/content/19405/ http://scaryideas.com/content/19405. http://scaryideas.com/content/19405 http://scaryideas.com/t/19405.jpg TNT Latin America : Academy Awards Artistic Image's world-class talent was once again called upon by TNT Latin America to create graphic packages worthy of the industry's most prestigious broadcast events - the Oscars and the Golden Globes. This year's 31st annual Telly Award show acknowledged the Atlanta-based production/design/VFX company's work with a silver Telly '" the highest honor - for their Academy Awards package and a bronze Telly for their Golden Globes package, both in the Use of Graphics category. With no time to rest on their laurels, Artistic Image is already working on new concepts that raise the creative bar for their graphic packages for this year's shows. The Telly Awards honor the very best local, regional, and cable television commercials and programs, with less than 10% of its nearly 11,000 international entries awarded with a silver Telly. Artistic Image was asked by TNT Latin America to present four different looks to correspond with the four separate show elements needed for the Oscar project: a show graphics package called 'The Seven Days of Academy Award Winning Movies' a red carpet pre-show package, interstitials and the Oscar telecast graphics package. Artistic Image designed a package that uses elements of glass that reflect images of moments from last year's Oscar, as metallic flakes float down from above, adding yet another layer of interest to the design. 'There are always a lot of challenges when creating almost 100 different elements that all need to work together but have unique qualities that tell their individual stories,' notes Artistic Image's Ed Dye, president and director of post production + design. Putting into practice its collaborative philosophy '" Artistic Image brought an 'all-hands-on-deck' approach. The studio applied its multi-disciplinary roster to each project, taking it from conception to completion. Dye oversaw the project, creating teams to produce each of the graphics elements. He turned the animation over to Daniel Wiggins, while Jim Roberson was given the task of creating the effects and compositing. Artistic Image's Jim Threlkeld produced the job, working closely with the client throughout the project. 'TNT, Latin America's producers Patrick Harrington, Mickey Dubrow, Jenni Day and Pati Bellini were very open our ideas about the way graphics look, move and sound. Their level of collaboration and creative freedom allows us to always give them our best,' says Dye. 'We presented our initial designs before giving us a lot of direction and were open to any suggestion, that would make the graphics segments better.' Their collaborative approach worked well. Indeed, with the recent Telly wins, the graphics definitely couldn't be better. 'Ed and his team at Artistic did an extraordinary job on the Academy Award graphics package for TNT Latin America,' noted Patrick Harrington, creative manager at TNT Latin America. 'Their integration of Oscar graphic elements and TNTLA material created a distinctive look for the network and a cohesive style for all the elements they created for the promotion of the Academy Award broadcast.' The talent used Maya for the modeling and animation of the 3D elements '" After Effects for the effects-design and compositing, as well as the Adobe production suite and Final Cut suite. This is the second consecutive year that AI has lent their talent to the award shows' graphics '" and the second year their worked on the highly anticipated broadcasts garnered Telly's. Last year Artistic Image director of postproduction Ed Dye directed the design-driven segments, which featured a metallic cityscape '" in Oscar gold, of course '" to establish the aesthetic for the show's packaging. Traversing that cityscape is the iconic rolling, red carpet unfurling in a path that reveals TNT logo in the final frame. Jenny Kim designed the packages and AI's animators Daniel Barnes and Daniel Wiggins, compositor Yasael Sumelave and lighting director Lee Kordel worked on both packages. 2010-09-01T10:50:04+02:00 TNT Latin America advertising 30 http://scaryideas.com/content/19409/ http://scaryideas.com/content/19409. http://scaryideas.com/content/19409 http://scaryideas.com/t/19409.jpg Camper : Tread over it by Klein 2010-09-02T10:31:12+02:00 Camper advertising 30 http://scaryideas.com/content/19410/ http://scaryideas.com/content/19410. http://scaryideas.com/content/19410 http://scaryideas.com/t/19410.jpg Google : We Used To Wait Chris Milk and Aaron Koblin reunite to once again blow the traditional promo out the water with this interactive film for Arcade Fire track We Used To Wait. The commercial titled We Used To Wait was done by Google Creative Lab advertising agency 2010-09-02T10:33:10+02:00 Google advertising 30 http://scaryideas.com/content/19411/ http://scaryideas.com/content/19411. http://scaryideas.com/content/19411 http://scaryideas.com/t/19411.jpg Lenards : Beauty Pageant 2010-09-02T10:34:56+02:00 Lenards advertising 30 http://scaryideas.com/content/19412/ http://scaryideas.com/content/19412. http://scaryideas.com/content/19412 http://scaryideas.com/t/19412.jpg Lenards : Wedding 2010-09-02T10:36:02+02:00 Lenards advertising 30 http://scaryideas.com/content/19413/ http://scaryideas.com/content/19413. http://scaryideas.com/content/19413 http://scaryideas.com/t/19413.jpg Lenards : Yoga 2010-09-02T10:36:54+02:00 Lenards advertising 30 http://scaryideas.com/content/19417/ http://scaryideas.com/content/19417. http://scaryideas.com/content/19417 http://scaryideas.com/t/19417.jpg Campari : Cocktails recipes - Americano 2010-09-02T10:43:12+02:00 Campari advertising 30 http://scaryideas.com/content/19418/ http://scaryideas.com/content/19418. http://scaryideas.com/content/19418 http://scaryideas.com/t/19418.jpg Campari : Cocktails recipes - Orange 2010-09-02T10:43:59+02:00 Campari advertising 30 http://scaryideas.com/content/19422/ http://scaryideas.com/content/19422. http://scaryideas.com/content/19422 http://scaryideas.com/t/19422.jpg Syfy : Hecho en Syfy In creating the opening titles we used a combination of organic and fluid forms and fantastic creatures, as we wanted to get inside of the world of creature features and disaster movies. This is our very first job in which all the process was made by us - from design "on paper", then modeling, rigging, skinning, animation. It was a very fulfilling experience because it was our first complete character animation, not only technically, being able to give it emotion and personality, because it was also narrative, like a tiny animation short with a humor gag. Dvein used 3D Studio Max, ZBrush and After Effects to create the spot. 2010-09-02T10:52:36+02:00 Syfy advertising 30 http://scaryideas.com/content/19428/ http://scaryideas.com/content/19428. http://scaryideas.com/content/19428 http://scaryideas.com/t/19428.jpg JDate : Split Date In order to encourage people to register to JDate, Israel's leading dating website, we made them look for their other half with an innovative use of print '" completing ads. 2010-09-02T17:11:36+02:00 JDate advertising 30 http://scaryideas.com/content/19431/ http://scaryideas.com/content/19431. http://scaryideas.com/content/19431 http://scaryideas.com/t/19431.jpg Apple : iPod nano - New way to nano 2010-09-03T16:10:02+02:00 Apple advertising 30 http://scaryideas.com/content/19432/ http://scaryideas.com/content/19432. http://scaryideas.com/content/19432 http://scaryideas.com/t/19432.jpg Apple : iPod touch - All kinds of fun 2010-09-03T16:09:52+02:00 Apple advertising 30 http://scaryideas.com/content/19433/ http://scaryideas.com/content/19433. http://scaryideas.com/content/19433 http://scaryideas.com/t/19433.jpg Pokerstars : Numbers 2010-09-06T11:11:57+02:00 Pokerstars advertising 30 http://scaryideas.com/content/19434/ http://scaryideas.com/content/19434. http://scaryideas.com/content/19434 http://scaryideas.com/t/19434.jpg Littlewoods : Nice Boots Camp Coleen Rooney flies the flag for WAGS everywhere and gets a walking in her boots as the face of this new campaign for Littlewoods. 2010-09-03T10:13:25+02:00 Littlewoods advertising 30 http://scaryideas.com/content/19435/ http://scaryideas.com/content/19435. http://scaryideas.com/content/19435 http://scaryideas.com/t/19435.jpg Volkswagen : Volkswagen Golf - Phobias 2010-09-03T10:15:10+02:00 Volkswagen advertising 30 http://scaryideas.com/content/19436/ http://scaryideas.com/content/19436. http://scaryideas.com/content/19436 http://scaryideas.com/t/19436.jpg Orange : Gulliver's Travels 2010-09-03T10:16:13+02:00 Orange advertising 30 http://scaryideas.com/content/19437/ http://scaryideas.com/content/19437. http://scaryideas.com/content/19437 http://scaryideas.com/t/19437.jpg City of Toronto : Recycle your unwanted electronics 2010-09-03T10:17:39+02:00 City of Toronto advertising 30 http://scaryideas.com/content/19440/ http://scaryideas.com/content/19440. http://scaryideas.com/content/19440 http://scaryideas.com/t/19440.jpg Nike : Air Show 2010-09-03T10:22:29+02:00 Nike advertising 30 http://scaryideas.com/content/19444/ http://scaryideas.com/content/19444. http://scaryideas.com/content/19444 http://scaryideas.com/t/19444.jpg Coca-Cola : Coca-Cola Zero - Happy Kingdom, Invasion Buenos Aires City, September 2010. '"Ogilvy has created the advert 'INVASION' for Coca-Cola Zero Latin America, the continuation of 'Happy Kingdom' which started last year. Coca-Cola Zero shows that a boundless happier world that rocks is possible. The advert was integrally produced in London by Passion Pictures and directed by Pete Candeland. The sound track was made once again by the Danish band PowerSolo. The project was carried out by Ogilvy Argentina agency, chaired by Rafael Barbeito and creatively run by Gastón Bigio and Jonathan Gurvit. 2010-09-03T12:01:03+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/19446/ http://scaryideas.com/content/19446. http://scaryideas.com/content/19446 http://scaryideas.com/t/19446.jpg Candia : Viva The idea is that the candia viva milk is rich in 11 vitamins, represented each by a player in a football team called candia viva. 2010-09-03T13:28:50+02:00 Candia advertising 30 http://scaryideas.com/content/19450/ http://scaryideas.com/content/19450. http://scaryideas.com/content/19450 http://scaryideas.com/t/19450.jpg VB : Real 2010-09-03T15:43:42+02:00 VB advertising 30 http://scaryideas.com/content/19451/ http://scaryideas.com/content/19451. http://scaryideas.com/content/19451 http://scaryideas.com/t/19451.jpg Nike : The Educators It's back to school for the upcoming athletes of the future... drop and give us twenty. 2010-09-06T10:16:49+02:00 Nike advertising 30 http://scaryideas.com/content/19452/ http://scaryideas.com/content/19452. http://scaryideas.com/content/19452 http://scaryideas.com/t/19452.jpg Lexus : Introducing The 2011 Lexus IS We're pleased to present the 2011 Lexus IS with available race-inspired paddle shifters and F-sport tuned suspension. The all new Lexus IS is built on the belief that performance without precision, isn't performance at all. New Lexus IS Doesn't Miss A Beat In a new commercial, the 2011 Lexus IS performs a percussion solo as it hugs curves with precision and power TORRANCE, Calif. (Sept. 7, 2010)'"It all begins in a sleek warehouse where 122 percussion instruments are arranged to create a precision-driving course full of angles and straightaways. Each instrument has a tiny lever. An Ultrasonic Blue 2011 Lexus IS sport sedan revs its engine, wheels spinning as it roars to life to debut its musical prowess. The vehicle navigates the raceway, precisely tripping each and every drum lever on the track, creating a beat as it speeds by, igniting the base, snare, toms and cymbals. Through it all, the IS doesn't knock over a single instrument. As it comes screeching to a halt, the final drum beat is triggered. The new 2011 IS has just laid down its first custom track. In this latest TV spot from Lexus, which begins airing today, the IS takes on the role of musician to demonstrate that the most exhilarating kind of performance is power wielded with precision. 'We wanted to create a dynamic way to illustrate the IS' agility on the road,' said Dave Nordstrom, vice president of marketing for Lexus. 'Our engineers strive to develop innovative technology that provides the driver with an exhilarating experience. The concept of creating a music track using drums, levers and the IS showcases the car's precision on the road and offers viewers both an auditory and visual feel for the excitement of getting behind the wheel of an IS.' Designing the Beat With the help of a team of music composers, a mathematician and a skilled stunt driver, the IS' precision performance was put to the test. First, Lexus worked with a music production company to compose and design the music track. Next came the challenge of translating sheet notes on a page into a physical track for the car to maneuver. 'We had to figure out how to lay out a track that would allow the car to really play a beat,' said Nordstrom. To accomplish this, Lexus enlisted a mathematician from a leading university to determine how and where to place the drums based on calculations of the car's speed, the beat of the music and the space allocation on the course. The third step was to work with a production designer to create a system of levers that would set off the drums when the wheels of the vehicle rolled over them. This task required a precise vehicle and skilled driver to ensure a beat that was accurate within fractions of a second. Finally, Lexus selected a professional stunt driver, Eddie Braun, to meet the challenge of wielding the IS on the course so precisely that it would hit its mark, every time. Braun utilized the vehicle's performance technology to meet the demands of the course while relying not only on the speedometer to measure speed, but by simultaneously listening for the tempo. The result of the IS' precision? Music to anyone's ears. 'The first time it all came together on rehearsal day, the crew burst into applause,' added Nordstrom. The spot, titled 'Music Track,' is part of the 'Wield Precision' campaign for the 2011 Lexus IS. It can be viewed at YouTube.com/lexusvehicles and during NFL Network's pre-kickoff show, as well as on full episode players online. The campaign will also be featured in an outdoor, print, mobile and online banner campaign, as well as partnerships with Pandora, CNET and in Esquire magazine's October issue and Yahoo! Sportacular iPad applications. 2010-09-06T10:19:19+02:00 Lexus advertising 30 http://scaryideas.com/content/19453/ http://scaryideas.com/content/19453. http://scaryideas.com/content/19453 http://scaryideas.com/t/19453.jpg Lexus : Lexus Golden Opportunity II 2010-09-06T10:21:10+02:00 Lexus advertising 30 http://scaryideas.com/content/19454/ http://scaryideas.com/content/19454. http://scaryideas.com/content/19454 http://scaryideas.com/t/19454.jpg Lexus : Lexus Golden Opportunity I 2010-09-06T10:21:53+02:00 Lexus advertising 30 http://scaryideas.com/content/19464/ http://scaryideas.com/content/19464. http://scaryideas.com/content/19464 http://scaryideas.com/t/19464.jpg DIY Living : That Easy 2010-09-06T10:34:39+02:00 DIY Living advertising 30 http://scaryideas.com/content/19467/ http://scaryideas.com/content/19467. http://scaryideas.com/content/19467 http://scaryideas.com/t/19467.jpg Amnesty International : Speak up 2010-09-06T10:37:45+02:00 Amnesty International advertising 30 http://scaryideas.com/content/19468/ http://scaryideas.com/content/19468. http://scaryideas.com/content/19468 http://scaryideas.com/t/19468.jpg Visa Debit : Push Credit Real Good Visa wanted to educate people that pushing credit was the best way to use their Visa Debit card. To do this we created a spoof of the classic 90s hit 'Push It' by Salt-N-Pepa creating a rapping hand that brought to life this instruction. The campaign ran online and through the use of traditional and digital outdoor. 2010-09-06T10:41:33+02:00 Visa Debit advertising 30 http://scaryideas.com/content/19478/ http://scaryideas.com/content/19478. http://scaryideas.com/content/19478 http://scaryideas.com/t/19478.jpg MINI : Flow BSUR Amsterdam and Brian Beletic create a nice recurring flow for MINI. 2010-09-07T09:03:32+02:00 MINI advertising 30 http://scaryideas.com/content/19479/ http://scaryideas.com/content/19479. http://scaryideas.com/content/19479 http://scaryideas.com/t/19479.jpg Swatch : Playground 2010-09-07T09:06:47+02:00 Swatch advertising 30 http://scaryideas.com/content/19480/ http://scaryideas.com/content/19480. http://scaryideas.com/content/19480 http://scaryideas.com/t/19480.jpg Bleu De Chanel : The Film Martin Scorsese and RSA Films NY show some flashes of the unexpected with this spot for Chanel. 2010-09-07T09:08:27+02:00 Bleu De Chanel advertising 30 http://scaryideas.com/content/19482/ http://scaryideas.com/content/19482. http://scaryideas.com/content/19482 http://scaryideas.com/t/19482.jpg Vodafone : In with the New 2010-09-07T09:26:50+02:00 Vodafone advertising 30 http://scaryideas.com/content/19483/ http://scaryideas.com/content/19483. http://scaryideas.com/content/19483 http://scaryideas.com/t/19483.jpg WorkSafe Victoria : 'Shoe Store 2010-09-07T09:29:55+02:00 WorkSafe Victoria advertising 30 http://scaryideas.com/content/19484/ http://scaryideas.com/content/19484. http://scaryideas.com/content/19484 http://scaryideas.com/t/19484.jpg Philips : Philips 3D - The Foundling 3D The unicorns are back in this trailer for the new Philips 3D commercial, released on 21 September. 2010-09-07T09:31:13+02:00 Philips advertising 30 http://scaryideas.com/content/19491/ http://scaryideas.com/content/19491. http://scaryideas.com/content/19491 http://scaryideas.com/t/19491.jpg Doritos : Flavor Collision 2010-09-07T09:39:51+02:00 Doritos advertising 30 http://scaryideas.com/content/19492/ http://scaryideas.com/content/19492. http://scaryideas.com/content/19492 http://scaryideas.com/t/19492.jpg The Polish National Road Safety Council : The Declaration of Sobriety The Declaration of Sobriety: I don't drink alcohol and drive. I don't ride with a drunk driver. Turn on Thinking. Make people believe that road safety is their common responsibility. Encourage them to sign The Declaration of Sobriety. Watch the video too. 2010-09-07T09:54:36+02:00 The Polish National Road Safety Council advertising 30 http://scaryideas.com/content/19493/ http://scaryideas.com/content/19493. http://scaryideas.com/content/19493 http://scaryideas.com/t/19493.jpg Weetabix : Happy Breakfast 2010-09-07T14:22:12+02:00 Weetabix advertising 30 http://scaryideas.com/content/19494/ http://scaryideas.com/content/19494. http://scaryideas.com/content/19494 http://scaryideas.com/t/19494.jpg Pirelli : Pirelli Cinturato - Evolution 2010-09-07T14:31:45+02:00 Pirelli advertising 30 http://scaryideas.com/content/19496/ http://scaryideas.com/content/19496. http://scaryideas.com/content/19496 http://scaryideas.com/t/19496.jpg Peugeot : Peugeot 207 - Rain 2010-09-07T17:00:45+02:00 Peugeot advertising 30 http://scaryideas.com/content/19499/ http://scaryideas.com/content/19499. http://scaryideas.com/content/19499 http://scaryideas.com/t/19499.jpg Absolut Vodka : Absolut Lemon Drop Film featuring Ali Larter ABSOLUT Vodka presents "Lemon Drop", a short film starring Ali Larter. When her beloved kittens are mysteriously taken from her, this sweet girl next door will turn sour doing whatever it takes to track them down. With Lemon Drop on the case, sweet never hurt so good. Also starring Martin Kove with music by M Craft, Holly Golightly, and Powersolo. Directed by Traktor. The film will release online later this summer. 2010-09-07T22:29:12+02:00 Absolut Vodka advertising 30 http://scaryideas.com/content/19504/ http://scaryideas.com/content/19504. http://scaryideas.com/content/19504 http://scaryideas.com/t/19504.jpg Care Australia : Breathe 2010-09-08T10:03:46+02:00 Care Australia advertising 30 http://scaryideas.com/content/19505/ http://scaryideas.com/content/19505. http://scaryideas.com/content/19505 http://scaryideas.com/t/19505.jpg Cadbury : Hairy Hands - Female 2010-09-08T10:15:19+02:00 Cadbury advertising 30 http://scaryideas.com/content/19506/ http://scaryideas.com/content/19506. http://scaryideas.com/content/19506 http://scaryideas.com/t/19506.jpg Cadbury : Hairy Hands - Male 2010-09-08T10:15:31+02:00 Cadbury advertising 30 http://scaryideas.com/content/19510/ http://scaryideas.com/content/19510. http://scaryideas.com/content/19510 http://scaryideas.com/t/19510.jpg Porsche : C-K Redefines Utility 2010-09-08T11:26:06+02:00 Porsche advertising 30 http://scaryideas.com/content/19511/ http://scaryideas.com/content/19511. http://scaryideas.com/content/19511 http://scaryideas.com/t/19511.jpg Carlsberg : Carlsberg Branded Experiments - Dance 2010-09-08T16:09:51+02:00 Carlsberg advertising 30 http://scaryideas.com/content/19512/ http://scaryideas.com/content/19512. http://scaryideas.com/content/19512 http://scaryideas.com/t/19512.jpg Carlsberg : Carlsberg Branded Experiments - Dress code 2010-09-08T16:10:59+02:00 Carlsberg advertising 30 http://scaryideas.com/content/19513/ http://scaryideas.com/content/19513. http://scaryideas.com/content/19513 http://scaryideas.com/t/19513.jpg Carlsberg : Carlsberg Branded Experiments - Flirting 2010-09-08T16:12:04+02:00 Carlsberg advertising 30 http://scaryideas.com/content/19517/ http://scaryideas.com/content/19517. http://scaryideas.com/content/19517 http://scaryideas.com/t/19517.jpg Old Spice : Raven Which planet is the one with the rings around it? Anyways, that is the planet that Ray Lewis annihilated on his quest to destroy body odor. 2010-09-08T16:17:48+02:00 Old Spice advertising 30 http://scaryideas.com/content/19518/ http://scaryideas.com/content/19518. http://scaryideas.com/content/19518 http://scaryideas.com/t/19518.jpg EA Sports : NHL'Slapshot - Wayne Gretzky 'Authentic hockey action. Wii hockey stick.' Execution: Wayne Gretzky practices in front of the home video. Housekeeper suggests less destructive alternative. http://sfheat.com/NHL Social support: Vases, lamp, bowls and other fine decorative objets personally trashed by the stick of Wayne Gretzky during the shoot will be for offered for sale on eBay. $59.99 purchase price includes an NHL'Slapshot. Media: Broadcast and cable in 8 major U.S. markets and nationally across Canada San Francisco'"A TV and social media campaign for the launch of EA'SPORTS' first hockey game for Wii, NHL'Slapshot, features the stickwork of Wayne Gretzky. The campaign, breaking in September, was created by San Francisco advertising agency Heat. We see 'The Great One''practicing in front of his home video screen, stick in hand and, perhaps predictably, stick doing damage. As most everything in the house that is breakable proves itself so, a much put-upon housekeeper enters, stares, powers up the Wii, and swaps out Gretzky's full-sized stick for a half-sized electronic version. Eyes rolled, she sends in a young challenger for Gretzky to face off against. Play resumes. Breakage does not. See at http://sfheat.com/NHL . The campaign is tagged, 'Authentic hockey action. Wii hockey stick.' As support, social media will drive NHL'Slapshot followers and friends to eBay, where the various vases, lamp, bowls and other fine decorative objets personally trashed by the stick of Wayne Gretzky during the shoot will be for offered up, as is, for sale. The $59.99 purchase price includes an NHL'Slapshot. NHL'Slapshot by itself retails for $59.95. The advertising will run on broadcast and cable in 8 major U.S. markets and nationally across Canada. Wieden+Kennedy, Portland, and Starcom, Toronto, are the media agencies. Creative credits go to Heat executive'creative director Steve Stone, associate creative director/art director Anna Rowland, and associate creative director/copywriter Warren Cockrel. The director is Hank Perlman of production company Hungry Man, Los Angeles. Electronic Arts, Inc., Redwood City, Calif., (NASDAQ:'ERTS) is a leading global interactive entertainment software company. Founded in 1982, EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. www.ea.com Heat is a full-service advertising agency located in San Francisco. Clients include EA SPORTS, Condé Nast Publications, Yelp, Bare Escentuals Cosmetics, The California Academy of Sciences, and Adobe. www.sfheat.com 2010-09-08T17:34:23+02:00 EA Sports advertising 30 http://scaryideas.com/content/19519/ http://scaryideas.com/content/19519. http://scaryideas.com/content/19519 http://scaryideas.com/t/19519.jpg Subaru Outback : Honeymoon 2010-09-09T10:18:22+02:00 Subaru Outback advertising 30 http://scaryideas.com/content/19520/ http://scaryideas.com/content/19520. http://scaryideas.com/content/19520 http://scaryideas.com/t/19520.jpg Subaru Outback : Where did we park? 2010-09-09T10:19:30+02:00 Subaru Outback advertising 30 http://scaryideas.com/content/19521/ http://scaryideas.com/content/19521. http://scaryideas.com/content/19521 http://scaryideas.com/t/19521.jpg Vodafone : Phones Forget the iPhone, Blackberry or Android - we want one of these retro phones. 2010-09-09T10:29:48+02:00 Vodafone advertising 30 http://scaryideas.com/content/19524/ http://scaryideas.com/content/19524. http://scaryideas.com/content/19524 http://scaryideas.com/t/19524.jpg V Energy Drink : Mothball 2010-09-09T10:33:43+02:00 V Energy Drink advertising 30 http://scaryideas.com/content/19525/ http://scaryideas.com/content/19525. http://scaryideas.com/content/19525 http://scaryideas.com/t/19525.jpg V Energy Drink : Beetleball 2010-09-09T10:34:48+02:00 V Energy Drink advertising 30 http://scaryideas.com/content/19526/ http://scaryideas.com/content/19526. http://scaryideas.com/content/19526 http://scaryideas.com/t/19526.jpg The Weather Network : Tofino The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag. The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family. 2010-09-09T10:37:24+02:00 The Weather Network advertising 30 http://scaryideas.com/content/19527/ http://scaryideas.com/content/19527. http://scaryideas.com/content/19527 http://scaryideas.com/t/19527.jpg The Weather Network : Calgary The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag. The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family. 2010-09-09T10:38:17+02:00 The Weather Network advertising 30 http://scaryideas.com/content/19528/ http://scaryideas.com/content/19528. http://scaryideas.com/content/19528 http://scaryideas.com/t/19528.jpg The Weather Network : Winnipeg The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag. The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family. 2010-09-09T10:39:16+02:00 The Weather Network advertising 30 http://scaryideas.com/content/19529/ http://scaryideas.com/content/19529. http://scaryideas.com/content/19529 http://scaryideas.com/t/19529.jpg The Weather Network : Saskatchewan The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag. The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family. 2010-09-09T10:40:14+02:00 The Weather Network advertising 30 http://scaryideas.com/content/19530/ http://scaryideas.com/content/19530. http://scaryideas.com/content/19530 http://scaryideas.com/t/19530.jpg Dior : Dior Homme - Un Rendez Vous (by Guy Ritchie starring Jude Law) 2010-09-15T20:45:13+02:00 Dior advertising 30 http://scaryideas.com/content/19535/ http://scaryideas.com/content/19535. http://scaryideas.com/content/19535 http://scaryideas.com/t/19535.jpg CBS : Watermelon Headshot Viral 2010-09-09T11:06:28+02:00 CBS advertising 30 http://scaryideas.com/content/19536/ http://scaryideas.com/content/19536. http://scaryideas.com/content/19536 http://scaryideas.com/t/19536.jpg IBM : Non-branded short film - Henry Independent director Daniel Levi has created a stunning non-branded film for IBM, a coming-of-age film that explores our relationship with electricity. 'Henry' was commissioned as part of an IBM-sponsored exhibition in Paris. For the exhibition artists of various disciplines were invited to pitch work inspired by one of six themes. Daniel Levi was the only filmmaker commissioned for the exhibition. The themes were inspired by areas of IBM, which now builds systems to manage social resources (transport, water etc). When Daniel chose the theme 'electricity' he already had an idea bubbling away at the back of his mind. His film follows the moving journey of Henry, a young boy who discovers he has power over electricity. But while it may sound like a tale fit for a comic book, Levi has left the superheroics to one side, instead concentrating on strong emotion and cinematic beauty. Shot on location in Cape Town, the film features local acting talent and some very clever in-camera trickery. Despite featuring no dialogue, the film tells a powerful story '" rendered all the more powerful thanks to a stirring soundtrack composed by musician Simon Ringrose. 2010-09-09T11:33:18+02:00 IBM advertising 30 http://scaryideas.com/content/19537/ http://scaryideas.com/content/19537. http://scaryideas.com/content/19537 http://scaryideas.com/t/19537.jpg Norton Antivirus : Fan Falls for The Hoff 2010-09-23T10:18:34+02:00 Norton Antivirus advertising 30 http://scaryideas.com/content/19538/ http://scaryideas.com/content/19538. http://scaryideas.com/content/19538 http://scaryideas.com/t/19538.jpg Norton Antivirus : Fan Attacks The Hoff Norton and a fan are too much for Hasselhoff to handle. Watch your fingers! Deny Hoff the hacker! Watch the rest of the Allow-Deny series here and learn more about internet security at everyclickmatters.com. 2010-09-23T10:08:55+02:00 Norton Antivirus advertising 30 http://scaryideas.com/content/19539/ http://scaryideas.com/content/19539. http://scaryideas.com/content/19539 http://scaryideas.com/t/19539.jpg Norton Antivirus : Hoff's Hair Wrecks Fan 2010-09-23T10:08:42+02:00 Norton Antivirus advertising 30 http://scaryideas.com/content/19540/ http://scaryideas.com/content/19540. http://scaryideas.com/content/19540 http://scaryideas.com/t/19540.jpg FedEx : Exchange Student 2010-09-14T10:27:01+02:00 FedEx advertising 30 http://scaryideas.com/content/19541/ http://scaryideas.com/content/19541. http://scaryideas.com/content/19541 http://scaryideas.com/t/19541.jpg FedEx : Retirement 2010-09-14T10:28:32+02:00 FedEx advertising 30 http://scaryideas.com/content/19542/ http://scaryideas.com/content/19542. http://scaryideas.com/content/19542 http://scaryideas.com/t/19542.jpg FedEx : Airport security 2010-09-14T10:29:28+02:00 FedEx advertising 30 http://scaryideas.com/content/19543/ http://scaryideas.com/content/19543. http://scaryideas.com/content/19543 http://scaryideas.com/t/19543.jpg FedEx : Names 2010-09-14T10:30:18+02:00 FedEx advertising 30 http://scaryideas.com/content/19544/ http://scaryideas.com/content/19544. http://scaryideas.com/content/19544 http://scaryideas.com/t/19544.jpg NSPCC : Everyday Choices Picking up the phone can be one of the harder everyday choices we might face as this spot for the NSPCC Helpline shows. 2010-09-14T10:32:04+02:00 NSPCC advertising 30 http://scaryideas.com/content/19550/ http://scaryideas.com/content/19550. http://scaryideas.com/content/19550 http://scaryideas.com/t/19550.jpg Volkswagen : Think Blue The new Volkswagen image film coproduced by Sehsucht and BM8 (Hamburg/Germany) and directed by Ole Peters and Hans-Christoph Schultheiss of Sehsucht, propagates a resource-efficient, climate- and eco-friendly way of living. The three-minute animation film illustrates how to explore savings potential, efficient driving and green-minded actions and will be shown at Paris auto motor show this fall starting October 2nd. The film is part of Volkswagen THINK BLUE campaign and was commissioned by Tillmann Stauske and Janine Glahn, Volkswagen fair, congress and events dept. 2011-09-29T13:30:35+02:00 Volkswagen advertising 30 http://scaryideas.com/content/19551/ http://scaryideas.com/content/19551. http://scaryideas.com/content/19551 http://scaryideas.com/t/19551.jpg Newsday : Flypaper 2010-09-14T10:42:42+02:00 Newsday advertising 30 http://scaryideas.com/content/19553/ http://scaryideas.com/content/19553. http://scaryideas.com/content/19553 http://scaryideas.com/t/19553.jpg Google : Google Instant with Bob Dylan 2010-09-14T10:45:09+02:00 Google advertising 30 http://scaryideas.com/content/19554/ http://scaryideas.com/content/19554. http://scaryideas.com/content/19554 http://scaryideas.com/t/19554.jpg Microsoft Xbox : Halo - Deliver Hope 2010-09-14T10:46:47+02:00 Microsoft Xbox advertising 30 http://scaryideas.com/content/19556/ http://scaryideas.com/content/19556. http://scaryideas.com/content/19556 http://scaryideas.com/t/19556.jpg Skoda : L-Driving 2010-09-14T10:51:11+02:00 Skoda advertising 30 http://scaryideas.com/content/19557/ http://scaryideas.com/content/19557. http://scaryideas.com/content/19557 http://scaryideas.com/t/19557.jpg Camper : Stitching Fall 2010 2010-09-14T10:52:49+02:00 Camper advertising 30 http://scaryideas.com/content/19558/ http://scaryideas.com/content/19558. http://scaryideas.com/content/19558 http://scaryideas.com/t/19558.jpg Camper : Waterproof Fall 2010 2010-09-22T14:07:25+02:00 Camper advertising 30 http://scaryideas.com/content/19559/ http://scaryideas.com/content/19559. http://scaryideas.com/content/19559 http://scaryideas.com/t/19559.jpg Bolthouse Farms : Baby Carrots - Futuristic 2010-09-14T10:55:04+02:00 Bolthouse Farms advertising 30 http://scaryideas.com/content/19560/ http://scaryideas.com/content/19560. http://scaryideas.com/content/19560 http://scaryideas.com/t/19560.jpg Bolthouse Farms : Baby Carrots - Extreme 2010-09-14T10:55:48+02:00 Bolthouse Farms advertising 30 http://scaryideas.com/content/19561/ http://scaryideas.com/content/19561. http://scaryideas.com/content/19561 http://scaryideas.com/t/19561.jpg Bolthouse Farms : Baby Carrots - Indulgent 2010-09-14T10:56:38+02:00 Bolthouse Farms advertising 30 http://scaryideas.com/content/19562/ http://scaryideas.com/content/19562. http://scaryideas.com/content/19562 http://scaryideas.com/t/19562.jpg Playground Outdoor Equipment Stores : The big mosquito party 2010-09-14T10:59:07+02:00 Playground Outdoor Equipment Stores advertising 30 http://scaryideas.com/content/19563/ http://scaryideas.com/content/19563. http://scaryideas.com/content/19563 http://scaryideas.com/t/19563.jpg Schweppes : Spring Fever 2010-09-15T10:34:06+02:00 Schweppes advertising 30 http://scaryideas.com/content/19564/ http://scaryideas.com/content/19564. http://scaryideas.com/content/19564 http://scaryideas.com/t/19564.jpg Corona Extra : Moments 2010-09-14T11:05:31+02:00 Corona Extra advertising 30 http://scaryideas.com/content/19565/ http://scaryideas.com/content/19565. http://scaryideas.com/content/19565 http://scaryideas.com/t/19565.jpg Royal Bank of Canada : Western 2010-09-14T12:00:21+02:00 Royal Bank of Canada advertising 30 http://scaryideas.com/content/19566/ http://scaryideas.com/content/19566. http://scaryideas.com/content/19566 http://scaryideas.com/t/19566.jpg Royal Bank of Canada : Mirror 2010-09-14T12:00:30+02:00 Royal Bank of Canada advertising 30 http://scaryideas.com/content/19567/ http://scaryideas.com/content/19567. http://scaryideas.com/content/19567 http://scaryideas.com/t/19567.jpg Royal Bank of Canada : $50,000 2010-09-14T12:00:40+02:00 Royal Bank of Canada advertising 30 http://scaryideas.com/content/19569/ http://scaryideas.com/content/19569. http://scaryideas.com/content/19569 http://scaryideas.com/t/19569.jpg Silesia 8bit Party : Commodore is not dead 2010-09-14T11:17:19+02:00 Silesia 8bit Party advertising 30 http://scaryideas.com/content/19570/ http://scaryideas.com/content/19570. http://scaryideas.com/content/19570 http://scaryideas.com/t/19570.jpg Auto Lenders : Bikini 2010-09-14T11:18:58+02:00 Auto Lenders advertising 30 http://scaryideas.com/content/19571/ http://scaryideas.com/content/19571. http://scaryideas.com/content/19571 http://scaryideas.com/t/19571.jpg Auto Lenders : Crotch 2010-09-14T11:20:15+02:00 Auto Lenders advertising 30 http://scaryideas.com/content/19572/ http://scaryideas.com/content/19572. http://scaryideas.com/content/19572 http://scaryideas.com/t/19572.jpg Auto Lenders : Cat 2010-09-14T11:21:43+02:00 Auto Lenders advertising 30 http://scaryideas.com/content/19573/ http://scaryideas.com/content/19573. http://scaryideas.com/content/19573 http://scaryideas.com/t/19573.jpg Nissan : Nissan LEAF - Polar Bear Seeing its arctic home melting away, a lone polar bear sets out on a great journey to thank someone who is trying to help. August 29th Nissan announced a significant new marketing initiative to showcase the strength of Nissan's innovative product portfolio. The campaign 'Innovation for All' began with a series of five television spots that captured Nissan's history, track record and process of innovation. TBWA\Chiat\Day Los Angeles and Nissan launch 'Polar Bear,' a highlight of the 'Innovation for All' campaign as it previews the Nissan LEAF '" the world's first mass market, affordable zero-emission 100-percent electric vehicle. In this story, a polar bear journeys from the icy Arctic through forests, highways, train tracks and over bridges to the big city and then on to the suburbs, where the animal finds someone who is trying to help '" the owner of an all-electric Nissan LEAF. 2010-09-17T10:41:07+02:00 Nissan advertising 30 http://scaryideas.com/content/19577/ http://scaryideas.com/content/19577. http://scaryideas.com/content/19577 http://scaryideas.com/t/19577.jpg Taco Bell : When Hunger Calls - The Super Delicious Ingredient Force 2010-09-14T11:28:25+02:00 Taco Bell advertising 30 http://scaryideas.com/content/19578/ http://scaryideas.com/content/19578. http://scaryideas.com/content/19578 http://scaryideas.com/t/19578.jpg Soft Paris : Sexy Fruits 2010-09-14T11:39:19+02:00 Soft Paris advertising 30 http://scaryideas.com/content/19582/ http://scaryideas.com/content/19582. http://scaryideas.com/content/19582 http://scaryideas.com/t/19582.jpg SonyEricsson : Product Testing Institute - Surfers 2010-12-06T09:44:37+01:00 SonyEricsson advertising 30 http://scaryideas.com/content/19583/ http://scaryideas.com/content/19583. http://scaryideas.com/content/19583 http://scaryideas.com/t/19583.jpg SonyEricsson : Product Testing Institute - Toddlers 2010-12-06T09:42:54+01:00 SonyEricsson advertising 30 http://scaryideas.com/content/19584/ http://scaryideas.com/content/19584. http://scaryideas.com/content/19584 http://scaryideas.com/t/19584.jpg SonyEricsson : Product Testing Institute - Guidos 2010-12-06T09:44:02+01:00 SonyEricsson advertising 30 http://scaryideas.com/content/19585/ http://scaryideas.com/content/19585. http://scaryideas.com/content/19585 http://scaryideas.com/t/19585.jpg SonyEricsson : Product Testing Institute - Models 2010-12-06T09:46:39+01:00 SonyEricsson advertising 30 http://scaryideas.com/content/19586/ http://scaryideas.com/content/19586. http://scaryideas.com/content/19586 http://scaryideas.com/t/19586.jpg Subaru : Baby Driver 2010-09-14T12:44:21+02:00 Subaru advertising 30 http://scaryideas.com/content/19588/ http://scaryideas.com/content/19588. http://scaryideas.com/content/19588 http://scaryideas.com/t/19588.jpg Toyota : Toyota Auris HSD - Loop 2010-09-14T15:47:09+02:00 Toyota advertising 30 http://scaryideas.com/content/19589/ http://scaryideas.com/content/19589. http://scaryideas.com/content/19589 http://scaryideas.com/t/19589.jpg SBS : Film 2010-09-14T15:51:00+02:00 SBS advertising 30 http://scaryideas.com/content/19591/ http://scaryideas.com/content/19591. http://scaryideas.com/content/19591 http://scaryideas.com/t/19591.jpg Nokia : Hand In Hand 2010-09-14T15:53:12+02:00 Nokia advertising 30 http://scaryideas.com/content/19593/ http://scaryideas.com/content/19593. http://scaryideas.com/content/19593 http://scaryideas.com/t/19593.jpg The League of Minnesota Cities, OutsidetheOx.org : Props As of 2010, many of Minnesota's cities are facing financial crisis. The League of Minnesota Cities came to Fairly Painless to help raise awareness among Minnesota residents. A piece we call 'Props' was the result. 2010-09-15T10:18:43+02:00 The League of Minnesota Cities, OutsidetheOx.org advertising 30 http://scaryideas.com/content/19594/ http://scaryideas.com/content/19594. http://scaryideas.com/content/19594 http://scaryideas.com/t/19594.jpg Santander : Live More 2010-09-15T10:19:57+02:00 Santander advertising 30 http://scaryideas.com/content/19600/ http://scaryideas.com/content/19600. http://scaryideas.com/content/19600 http://scaryideas.com/t/19600.jpg PCF (French Communist Party) : Human CAGE 1. Headline : Retirement should be a liberation. Baseline : Let's retire fairly. 2010-09-15T14:56:39+02:00 PCF (French Communist Party) advertising 30 http://scaryideas.com/content/19601/ http://scaryideas.com/content/19601. http://scaryideas.com/content/19601 http://scaryideas.com/t/19601.jpg Honey Waffles : Home alone 2010-09-15T15:15:33+02:00 Honey Waffles advertising 30 http://scaryideas.com/content/19605/ http://scaryideas.com/content/19605. http://scaryideas.com/content/19605 http://scaryideas.com/t/19605.jpg Southwest Airlines : Good Cop Bag Cop - We've got a runner 2010-09-15T17:04:21+02:00 Southwest Airlines advertising 30 http://scaryideas.com/content/19606/ http://scaryideas.com/content/19606. http://scaryideas.com/content/19606 http://scaryideas.com/t/19606.jpg Southwest Airlines : Good Cop Bag Cop - Stakeout 2010-09-15T17:06:59+02:00 Southwest Airlines advertising 30 http://scaryideas.com/content/19607/ http://scaryideas.com/content/19607. http://scaryideas.com/content/19607 http://scaryideas.com/t/19607.jpg Southwest Airlines : Good Cop Bag Cop - Roadblock 2010-09-15T17:08:17+02:00 Southwest Airlines advertising 30 http://scaryideas.com/content/19608/ http://scaryideas.com/content/19608. http://scaryideas.com/content/19608 http://scaryideas.com/t/19608.jpg Southwest Airlines : Good Cop Bag Cop - Ride along 2010-09-15T17:08:59+02:00 Southwest Airlines advertising 30 http://scaryideas.com/content/19609/ http://scaryideas.com/content/19609. http://scaryideas.com/content/19609 http://scaryideas.com/t/19609.jpg Let's Colour Project : Walls Are Dancing This summer, Dulux invited mural painter MWM ( http://mwmgraphics.com ) to create a series of live painting performances on walls in Marseille, Lyon and Paris, under people's eyes. Directors Le Groupuscule captured the evolution of each mural, gathering over 700,000 pictures, that were edited to an unreleased track by Monsieur Monsieur: "Walls Are Dancing", to create this video. This collaboration of 3 artistic disciplines to make walls dance is part of the Let's Colour Project. (http://www.letscolourproject.com). 2010-09-15T17:11:54+02:00 Let's Colour Project advertising 30 http://scaryideas.com/content/19611/ http://scaryideas.com/content/19611. http://scaryideas.com/content/19611 http://scaryideas.com/t/19611.jpg Chevy Chase : Flying on Christmas 2010-09-16T10:51:20+02:00 Chevy Chase advertising 30 http://scaryideas.com/content/19612/ http://scaryideas.com/content/19612. http://scaryideas.com/content/19612 http://scaryideas.com/t/19612.jpg Chevy Chase : Bones 2010-09-16T11:01:49+02:00 Chevy Chase advertising 30 http://scaryideas.com/content/19616/ http://scaryideas.com/content/19616. http://scaryideas.com/content/19616 http://scaryideas.com/t/19616.jpg Ray-Ban : Static Wizard 2010-09-20T18:37:47+02:00 Ray-Ban advertising 30 http://scaryideas.com/content/19617/ http://scaryideas.com/content/19617. http://scaryideas.com/content/19617 http://scaryideas.com/t/19617.jpg Healthy Choice : Law Firm SapientNitro launched the Honest-to-Goodness TV campaign for Healthy Choice this week. The two spots, Law Firm and Customer Service show a world without verbal filters, where everyone tells the truth all the time. In this world, Healthy Choice's new steam lunches are a hot commodity. So good that they have nothing to hide, the clear container is open for the whole world to see. 2010-09-16T18:33:53+02:00 Healthy Choice advertising 30 http://scaryideas.com/content/19618/ http://scaryideas.com/content/19618. http://scaryideas.com/content/19618 http://scaryideas.com/t/19618.jpg Healthy Choice : Customer Service SapientNitro launched the Honest-to-Goodness TV campaign for Healthy Choice this week. The two spots, Law Firm and Customer Service show a world without verbal filters, where everyone tells the truth all the time. In this world, Healthy Choice's new steam lunches are a hot commodity. So good that they have nothing to hide, the clear container is open for the whole world to see. 2010-09-16T18:34:37+02:00 Healthy Choice advertising 30 http://scaryideas.com/content/19619/ http://scaryideas.com/content/19619. http://scaryideas.com/content/19619 http://scaryideas.com/t/19619.jpg Plan B : The Recluse Partizan director Daniel Wolfe continues his collaboration with Plan B in this new video, The Recluse. Read more about Wolfe's collaboration with Plan B and other promo partnerships in the new issue of shots 124, out next week. 2010-09-16T18:35:57+02:00 Plan B advertising 30 http://scaryideas.com/content/19620/ http://scaryideas.com/content/19620. http://scaryideas.com/content/19620 http://scaryideas.com/t/19620.jpg Kellogg's Cornflakes : Big Breakfast 2010-09-17T10:10:46+02:00 Kellogg's Cornflakes advertising 30 http://scaryideas.com/content/19621/ http://scaryideas.com/content/19621. http://scaryideas.com/content/19621 http://scaryideas.com/t/19621.jpg Macy's : Backstage 2010-09-17T10:12:20+02:00 Macy's advertising 30 http://scaryideas.com/content/19630/ http://scaryideas.com/content/19630. http://scaryideas.com/content/19630 http://scaryideas.com/t/19630.jpg Peugeot : Golf 2010-09-17T10:24:24+02:00 Peugeot advertising 30 http://scaryideas.com/content/19635/ http://scaryideas.com/content/19635. http://scaryideas.com/content/19635 http://scaryideas.com/t/19635.jpg Nissan : Nissan LEAF - Polar Bear (Behind the scenes) Seeing its arctic home melting away, a lone polar bear sets out on a great journey to thank someone who is trying to help. August 29th Nissan announced a significant new marketing initiative to showcase the strength of Nissan's innovative product portfolio. The campaign 'Innovation for All' began with a series of five television spots that captured Nissan's history, track record and process of innovation. TBWA\Chiat\Day Los Angeles and Nissan launch 'Polar Bear,' a highlight of the 'Innovation for All' campaign as it previews the Nissan LEAF '" the world's first mass market, affordable zero-emission 100-percent electric vehicle. In this story, a polar bear journeys from the icy Arctic through forests, highways, train tracks and over bridges to the big city and then on to the suburbs, where the animal finds someone who is trying to help '" the owner of an all-electric Nissan LEAF. 2010-09-17T11:03:55+02:00 Nissan advertising 30 http://scaryideas.com/content/19636/ http://scaryideas.com/content/19636. http://scaryideas.com/content/19636 http://scaryideas.com/t/19636.jpg John Smith's : Dog Show Comedy giant Peter Kay returns to TV screens on Friday (September 17) with the latest execution in the John Smith's No Nonsense ad campaign. The new commercial, created by TBWA\ London and directed by Danny Kleinman, sees the UK's biggest-selling ale apply its No Nonsense take on life to man's best friend. In Dog Show, the actor and comedian reveals his previously unknown dog handling skills as his beloved Jack Russell terrier, Tonto, wows the Crufts-style crowd with an unerring show of speed, obedience and agility. Following a series of inch-perfect displays from the usual menagerie of meticulously groomed pedigree dogs, it is, at last, Tonto's turn to shine. The dog waits patiently at his master's feet for his first command at which he races at lightning speed straight across and out of the arena. Moments later he returns at with his master's newspaper clenched firmly in his mouth to tumultuous applause from the spectators. The 30 second ad was filmed at Wembley Arena and authenticity and atmosphere is provided in the distinctive voiceover from veteran Crufts Dog Show presenter Peter Purves. Dog Show, the third in a series of ads from John Smith's which feature Kay reprising his role as the eponymous straight-talking character John Smith, follows earlier acclaimed executions in the new campaign, Diner and Antiques. Breaking this Friday 17th September, the campaign will also feature behind the scenes 'making of' footage on the John smith's YouTube channel: www.youtube.com/JohnSmithsNoNonsense Gareth Turner, Senior Brand Manager '" John Smith's at brand owner Heineken UK, said: 'Dog Show gives a nod to Britain as a dog-loving nation in a down-to-earth way that is entirely in keeping with the virtues of the brand. The concept of Kay's character taking great pride when his four-legged friend displays an important animal 'life skill' '" the collection and delivery of his daily newspaper '" makes eminently watchable No Nonsense viewing.' Mark Hunter, Executive Creative Director at TBWA\London, commented: 'As the finale to the current campaign, Dog Show captures the No Nonsense attitude of John Smith's perfectly. Who wouldn't prefer a dog that could fetch their newspaper to one that could run through an 18-foot long bright orange agility tunnel? Peter has once again delivered a very funny and very down to earth performance which totally embodies the essence of the brand.' 2010-09-17T17:33:52+02:00 John Smith's advertising 30 http://scaryideas.com/content/19637/ http://scaryideas.com/content/19637. http://scaryideas.com/content/19637 http://scaryideas.com/t/19637.jpg SonyEricsson : Product Testing Institute - Glam Rockers Real dumb people using real smart phones. Somehow we knew it wasn't going to work in these hilarious spots from Smuggler London by Henry-Alex Rubin. 2010-12-06T09:43:29+01:00 SonyEricsson advertising 30 http://scaryideas.com/content/19638/ http://scaryideas.com/content/19638. http://scaryideas.com/content/19638 http://scaryideas.com/t/19638.jpg EA Games : Alice - Madness Returns The madness returns in this second teaser trailer for the long-awaited video game sequel. Shy The Sun take us to London's Victoria, where Alice's torment continues. 2010-09-20T10:14:13+02:00 EA Games advertising 30 http://scaryideas.com/content/19642/ http://scaryideas.com/content/19642. http://scaryideas.com/content/19642 http://scaryideas.com/t/19642.jpg Armani : Cristiano Ronaldo We've all known him to blow his top on the pitch but here Cristiano Ronaldo get's shirty in a hotel room for Armani. 2010-09-20T13:48:49+02:00 Armani advertising 30 http://scaryideas.com/content/19643/ http://scaryideas.com/content/19643. http://scaryideas.com/content/19643 http://scaryideas.com/t/19643.jpg David Suzuki Foundation : The Tideline Project Global warming is closer than you think. Hundreds of mussels from the city's ocean were recycled from local restaurants to create tidelines in the downtown core. These tidelines served as both a reminder and warning. 2010-09-20T10:20:43+02:00 David Suzuki Foundation advertising 30 http://scaryideas.com/content/19649/ http://scaryideas.com/content/19649. http://scaryideas.com/content/19649 http://scaryideas.com/t/19649.jpg EOS Magazine : Talking tree Check out the site: http://www.talking-tree.com 2010-09-20T10:25:45+02:00 EOS Magazine advertising 30 http://scaryideas.com/content/19650/ http://scaryideas.com/content/19650. http://scaryideas.com/content/19650 http://scaryideas.com/t/19650.jpg Pro-Line : Sports Gut Sports Basement 2010-09-20T10:27:29+02:00 Pro-Line advertising 30 http://scaryideas.com/content/19651/ http://scaryideas.com/content/19651. http://scaryideas.com/content/19651 http://scaryideas.com/t/19651.jpg Pro-Line : Sports Gut Sports Bar 2010-09-20T10:28:13+02:00 Pro-Line advertising 30 http://scaryideas.com/content/19655/ http://scaryideas.com/content/19655. http://scaryideas.com/content/19655 http://scaryideas.com/t/19655.jpg Czech National Museum : Geisha and samurai exhibition 2010-09-20T10:32:11+02:00 Czech National Museum advertising 30 http://scaryideas.com/content/19656/ http://scaryideas.com/content/19656. http://scaryideas.com/content/19656 http://scaryideas.com/t/19656.jpg Norwegian Lotto : Human Lotto New millionaire drawn every day 2010-09-20T10:34:37+02:00 Norwegian Lotto advertising 30 http://scaryideas.com/content/19657/ http://scaryideas.com/content/19657. http://scaryideas.com/content/19657 http://scaryideas.com/t/19657.jpg Geico : Woodchucks 2010-09-20T10:36:31+02:00 Geico advertising 30 http://scaryideas.com/content/19658/ http://scaryideas.com/content/19658. http://scaryideas.com/content/19658 http://scaryideas.com/t/19658.jpg Geico : Piggy 2010-09-20T10:37:43+02:00 Geico advertising 30 http://scaryideas.com/content/19663/ http://scaryideas.com/content/19663. http://scaryideas.com/content/19663 http://scaryideas.com/t/19663.jpg Armani : Megan Fox 2010-09-20T13:48:09+02:00 Armani advertising 30 http://scaryideas.com/content/19664/ http://scaryideas.com/content/19664. http://scaryideas.com/content/19664 http://scaryideas.com/t/19664.jpg BMW : Forza! True story docu-viral for BMW. 2010-09-20T14:13:32+02:00 BMW advertising 30 http://scaryideas.com/content/19667/ http://scaryideas.com/content/19667. http://scaryideas.com/content/19667 http://scaryideas.com/t/19667.jpg Red Cross : Takeover Here is a take over we've done for Red Cross on the home page of the National Post's website. 2010-09-20T18:33:34+02:00 Red Cross advertising 30 http://scaryideas.com/content/19670/ http://scaryideas.com/content/19670. http://scaryideas.com/content/19670 http://scaryideas.com/t/19670.jpg The University of Wisconsin : See the Right Thing 2010-09-21T10:08:28+02:00 The University of Wisconsin advertising 30 http://scaryideas.com/content/19673/ http://scaryideas.com/content/19673. http://scaryideas.com/content/19673 http://scaryideas.com/t/19673.jpg IKEA : Hello Any space can be beautiful as this CP + B spot for IKEA Canada shows. 2010-09-21T10:15:34+02:00 IKEA advertising 30 http://scaryideas.com/content/19674/ http://scaryideas.com/content/19674. http://scaryideas.com/content/19674 http://scaryideas.com/t/19674.jpg Efficiency Vermont : I'm Jesse Watts 2010-09-21T10:18:06+02:00 Efficiency Vermont advertising 30 http://scaryideas.com/content/19675/ http://scaryideas.com/content/19675. http://scaryideas.com/content/19675 http://scaryideas.com/t/19675.jpg IKEA : Happy Inside 2010-09-21T10:20:26+02:00 IKEA advertising 30 http://scaryideas.com/content/19676/ http://scaryideas.com/content/19676. http://scaryideas.com/content/19676 http://scaryideas.com/t/19676.jpg Tetley : Tea Folk A drop of tea goes a long way in this MCBD spot by Tom Tagholm, so far in fact, that it's woken the old Tetley Folk. 2010-09-21T12:58:56+02:00 Tetley advertising 30 http://scaryideas.com/content/19677/ http://scaryideas.com/content/19677. http://scaryideas.com/content/19677 http://scaryideas.com/t/19677.jpg MTV : MTV VMA - Seating Chart A campaign for the Video Music Awards starring host Chelsea Handler and her cast with cameos by Kid Rock. 2010-09-21T13:02:00+02:00 MTV advertising 30 http://scaryideas.com/content/19678/ http://scaryideas.com/content/19678. http://scaryideas.com/content/19678 http://scaryideas.com/t/19678.jpg MTV : MTV VMA - Who Would You Rather? A campaign for the Video Music Awards starring host Chelsea Handler and her cast with cameos by Kid Rock. 2010-09-21T13:08:07+02:00 MTV advertising 30 http://scaryideas.com/content/19679/ http://scaryideas.com/content/19679. http://scaryideas.com/content/19679 http://scaryideas.com/t/19679.jpg MTV : MTV VMA - Photo quiz (Deadmau5) A campaign for the Video Music Awards starring host Chelsea Handler and her cast with cameos by Kid Rock. 2010-09-21T13:09:00+02:00 MTV advertising 30 http://scaryideas.com/content/19680/ http://scaryideas.com/content/19680. http://scaryideas.com/content/19680 http://scaryideas.com/t/19680.jpg SPDR : Submarine 2010-09-21T17:11:46+02:00 SPDR advertising 30 http://scaryideas.com/content/19681/ http://scaryideas.com/content/19681. http://scaryideas.com/content/19681 http://scaryideas.com/t/19681.jpg Amazon Kindle : Sunlight 2010-09-21T17:17:23+02:00 Amazon Kindle advertising 30 http://scaryideas.com/content/19687/ http://scaryideas.com/content/19687. http://scaryideas.com/content/19687 http://scaryideas.com/t/19687.jpg Givenchy : Play Nola Pictures teamed up with noted features director Pierre Morel and Anton & Partners to portray that famously iconic city in a romantic, devil-may-care tv :30 starring Justin Timberlake for Givenchy's Play fragrance. Anton & Partners CEO/CD David Anton, AD John Painter, and EP Marty Friedman called on Morel, whom they had worked with on past projects, and Nola to bring their original creative concept to life. Morel further collaborated with Nola's VFX Creative Director, Arman Matin, to create a sparkling nighttime panorama of the City of Light that comes alive with painterly visual effects and resolves with a charming twist. Play opens in the dead of night with a couple dashing across the deserted plaza below the Eiffel Tower's soaring latticework, racing up its spiral stairs and across its beams high over the darkened city. From a platform high over Paris, Timberlake hits PLAY on what appears to be his MP3 player and the ensuing music activates a sprawling pattern of city lights below which dance and flash to the music's rhythm, much to the gleeful astonishment of his fetching companion. The bird's-eye lightshow is occasionally interrupted with street-level shots of iconic Parisian landmarks exploding in a cavalcade of rhythmic lights, in playful synch with the music. 2010-09-21T22:58:13+02:00 Givenchy advertising 30 http://scaryideas.com/content/19699/ http://scaryideas.com/content/19699. http://scaryideas.com/content/19699 http://scaryideas.com/t/19699.jpg Ford Fiesta : Rock it Like Block 2010-09-22T14:44:48+02:00 Ford Fiesta advertising 30 http://scaryideas.com/content/19700/ http://scaryideas.com/content/19700. http://scaryideas.com/content/19700 http://scaryideas.com/t/19700.jpg Worldwide Short Film Festival : Bandaid 2010-09-22T14:50:41+02:00 Worldwide Short Film Festival advertising 30 http://scaryideas.com/content/19701/ http://scaryideas.com/content/19701. http://scaryideas.com/content/19701 http://scaryideas.com/t/19701.jpg Worldwide Short Film Festival : Present 2010-09-22T14:52:26+02:00 Worldwide Short Film Festival advertising 30 http://scaryideas.com/content/19702/ http://scaryideas.com/content/19702. http://scaryideas.com/content/19702 http://scaryideas.com/t/19702.jpg Worldwide Short Film Festival : Sneeze 2010-09-22T14:55:19+02:00 Worldwide Short Film Festival advertising 30 http://scaryideas.com/content/19708/ http://scaryideas.com/content/19708. http://scaryideas.com/content/19708 http://scaryideas.com/t/19708.jpg Norton Antivirus : Lundgren Loses His Head Norton and the unicorn are too much for Dolph to handle. Watch your head! Deny Dolph the cybercriminal. Watch the rest of the Allow-Deny series here and learn more about internet security at everyclickmatters.com. 2010-09-23T10:07:50+02:00 Norton Antivirus advertising 30 http://scaryideas.com/content/19710/ http://scaryideas.com/content/19710. http://scaryideas.com/content/19710 http://scaryideas.com/t/19710.jpg Norton Antivirus : Lundgren vs. Unicorn Norton and the unicorn are too much for Dolph to handle. Watch your head! Deny Dolph the cybercriminal. Watch the rest of the Allow-Deny series here and learn more about internet security at everyclickmatters.com. 2010-09-23T10:20:21+02:00 Norton Antivirus advertising 30 http://scaryideas.com/content/19711/ http://scaryideas.com/content/19711. http://scaryideas.com/content/19711 http://scaryideas.com/t/19711.jpg realestate.com.au : Spring Inspired by time-lapse photography and nature documentaries, realestate.com.au promote their site this coming spring season with a delicate stop motion animation TV campaign. Directed by Scott Otto Anderson and animated by Nick Donkin, the campaign depicts boxes unwrapping themselves like blooming flowers, celebrating that feeling of fresh beginnings that comes with moving into a new home. 2010-09-23T10:37:01+02:00 realestate.com.au advertising 30 http://scaryideas.com/content/19712/ http://scaryideas.com/content/19712. http://scaryideas.com/content/19712 http://scaryideas.com/t/19712.jpg Coalition Against Battered Women : Domestic Abuse This hard-hitting PSA from Dave Meyers and Young & Rubicam Chicago leaves a mark on the mind and highlights the physical effects of domestic abuse on women. 2010-09-23T10:38:06+02:00 Coalition Against Battered Women advertising 30 http://scaryideas.com/content/19713/ http://scaryideas.com/content/19713. http://scaryideas.com/content/19713 http://scaryideas.com/t/19713.jpg Hoover : Receptionist 2010-09-23T10:38:58+02:00 Hoover advertising 30 http://scaryideas.com/content/19714/ http://scaryideas.com/content/19714. http://scaryideas.com/content/19714 http://scaryideas.com/t/19714.jpg Hoover : Fetch 2010-09-23T10:39:55+02:00 Hoover advertising 30 http://scaryideas.com/content/19715/ http://scaryideas.com/content/19715. http://scaryideas.com/content/19715 http://scaryideas.com/t/19715.jpg Hoover : Luggage 2010-09-23T10:40:47+02:00 Hoover advertising 30 http://scaryideas.com/content/19716/ http://scaryideas.com/content/19716. http://scaryideas.com/content/19716 http://scaryideas.com/t/19716.jpg McDonald's : Bebe Bebe stars a little girl who imagines a world of kooky animal companions. Set in a child's playful version of a pastoral landscape of staggered rolling hills, the spot features a crafty, fabric look, with rich textures and a unique color palette. Screen Novelties constructed the sets, and fabricated the puppets with various densities of foam built over a wire skeleton and then covered in fabric. 2010-09-23T10:41:53+02:00 McDonald's advertising 30 http://scaryideas.com/content/19717/ http://scaryideas.com/content/19717. http://scaryideas.com/content/19717 http://scaryideas.com/t/19717.jpg McDonald's : Spaceman Stu Bebe stars a little girl who imagines a world of kooky animal companions. Set in a child's playful version of a pastoral landscape of staggered rolling hills, the spot features a crafty, fabric look, with rich textures and a unique color palette. Screen Novelties constructed the sets, and fabricated the puppets with various densities of foam built over a wire skeleton and then covered in fabric. 2010-09-23T10:42:39+02:00 McDonald's advertising 30 http://scaryideas.com/content/19718/ http://scaryideas.com/content/19718. http://scaryideas.com/content/19718 http://scaryideas.com/t/19718.jpg Save the Children : Andrei The purpose of the spots is to draw public attention to the victims of this human rights-defying crime; to raise the public's awareness of the as yet unknown scale of this problem, whose victims go un-noticed and to make people aware of their social responsibility to actively denounce trafficking. 2010-09-23T10:44:03+02:00 Save the Children advertising 30 http://scaryideas.com/content/19719/ http://scaryideas.com/content/19719. http://scaryideas.com/content/19719 http://scaryideas.com/t/19719.jpg Save the Children : Ewoma The purpose of the spots is to draw public attention to the victims of this human rights-defying crime; to raise the public's awareness of the as yet unknown scale of this problem, whose victims go un-noticed and to make people aware of their social responsibility to actively denounce trafficking. 2010-09-23T10:44:48+02:00 Save the Children advertising 30 http://scaryideas.com/content/19720/ http://scaryideas.com/content/19720. http://scaryideas.com/content/19720 http://scaryideas.com/t/19720.jpg Dulux : Animated mural music video Dulux Valentine and BETC's animated music video based on live mural art performances in French cities is finally ready. Discover how the artists did it!' 'We invited 3 cutting-edge artists to mix their talents in order to offer the French public an innovative performance, uncovering the 'arty' edge of the Let's Colour Project. ''This project was initiated by American mural painter MWM under people's eyes in Marseilles, Lyon and Paris. Each stage of MWM's work was captured on film by the young collective of directors Le Groupuscule -- gathering over 700.000 images by the end of the performances -- in order to make the video clip of Monsieur Monsieur's new track "Walls are dancing". 2010-09-23T11:00:44+02:00 Dulux advertising 30 http://scaryideas.com/content/19726/ http://scaryideas.com/content/19726. http://scaryideas.com/content/19726 http://scaryideas.com/t/19726.jpg Fifth Third Bank : Bengals checking account - Jersey Cincinnati Bengals fans can show their pride in a lot of ways: body paint, orange wigs, foam fingers and, now, a checking account. To get people to sign up and join the team, we created a campaign that showed the crazy pride Bengals fans feel. It included TV, print, online, out-of-home, radio and in-stadium pieces. Early results are a touchdown, with account openings exceeding expectation. 2010-09-23T14:10:51+02:00 Fifth Third Bank advertising 30 http://scaryideas.com/content/19727/ http://scaryideas.com/content/19727. http://scaryideas.com/content/19727 http://scaryideas.com/t/19727.jpg Fifth Third Bank : Bengals checking account - Grandma Cincinnati Bengals fans can show their pride in a lot of ways: body paint, orange wigs, foam fingers and, now, a checking account. To get people to sign up and join the team, we created a campaign that showed the crazy pride Bengals fans feel. It included TV, print, online, out-of-home, radio and in-stadium pieces. Early results are a touchdown, with account openings exceeding expectation. 2010-09-23T14:12:06+02:00 Fifth Third Bank advertising 30 http://scaryideas.com/content/19729/ http://scaryideas.com/content/19729. http://scaryideas.com/content/19729 http://scaryideas.com/t/19729.jpg ESPN : Is It Monday Yet? (Exit Away) Talk about a bad start to the week... But fear not as the NFL returns in this spot from W+K NY and Tom Kuntz. 2010-09-23T15:14:21+02:00 ESPN advertising 30 http://scaryideas.com/content/19730/ http://scaryideas.com/content/19730. http://scaryideas.com/content/19730 http://scaryideas.com/t/19730.jpg Woman's Day : Stage Dancing frocks, glitter & sparkles, celebs & paps, flying zodiacs & lipsticks on legs. Banjo Advertising & Photoplay Films have created an imaginative TV commercial for Woman's Day, using a contemporary re-recording Buddy Holly's iconic 'EVERYDAY' as a soundtrack. Drawing inspiration from Broadway stage shows & Lurhman-style productions, this theatrical extravaganza by Directors Diamond Dogs literally brings to life the world of Woman's Day magazine. 2010-09-23T15:16:13+02:00 Woman's Day advertising 30 http://scaryideas.com/content/19741/ http://scaryideas.com/content/19741. http://scaryideas.com/content/19741 http://scaryideas.com/t/19741.jpg Toronto Zoo : Blubber 2010-09-27T10:38:02+02:00 Toronto Zoo advertising 30 http://scaryideas.com/content/19744/ http://scaryideas.com/content/19744. http://scaryideas.com/content/19744 http://scaryideas.com/t/19744.jpg Toronto Zoo : Seasick 2010-09-27T10:40:55+02:00 Toronto Zoo advertising 30 http://scaryideas.com/content/19745/ http://scaryideas.com/content/19745. http://scaryideas.com/content/19745 http://scaryideas.com/t/19745.jpg Toronto Zoo : See My Breath 2010-09-27T10:41:34+02:00 Toronto Zoo advertising 30 http://scaryideas.com/content/19746/ http://scaryideas.com/content/19746. http://scaryideas.com/content/19746 http://scaryideas.com/t/19746.jpg IKEA : More couch 2010-09-27T10:42:31+02:00 IKEA advertising 30 http://scaryideas.com/content/19747/ http://scaryideas.com/content/19747. http://scaryideas.com/content/19747 http://scaryideas.com/t/19747.jpg IKEA : Too fast 2010-09-27T10:43:09+02:00 IKEA advertising 30 http://scaryideas.com/content/19748/ http://scaryideas.com/content/19748. http://scaryideas.com/content/19748 http://scaryideas.com/t/19748.jpg IKEA : Handcrafted 2010-09-27T10:43:48+02:00 IKEA advertising 30 http://scaryideas.com/content/19749/ http://scaryideas.com/content/19749. http://scaryideas.com/content/19749 http://scaryideas.com/t/19749.jpg IKEA : Space 2010-09-27T10:44:34+02:00 IKEA advertising 30 http://scaryideas.com/content/19750/ http://scaryideas.com/content/19750. http://scaryideas.com/content/19750 http://scaryideas.com/t/19750.jpg IKEA : Separated 2010-09-27T10:45:15+02:00 IKEA advertising 30 http://scaryideas.com/content/19751/ http://scaryideas.com/content/19751. http://scaryideas.com/content/19751 http://scaryideas.com/t/19751.jpg IKEA : Artwork 2010-09-27T10:46:08+02:00 IKEA advertising 30 http://scaryideas.com/content/19752/ http://scaryideas.com/content/19752. http://scaryideas.com/content/19752 http://scaryideas.com/t/19752.jpg IKEA : Reaction 2010-09-27T10:46:58+02:00 IKEA advertising 30 http://scaryideas.com/content/19753/ http://scaryideas.com/content/19753. http://scaryideas.com/content/19753 http://scaryideas.com/t/19753.jpg IKEA : Babybed 2010-09-27T10:47:45+02:00 IKEA advertising 30 http://scaryideas.com/content/19754/ http://scaryideas.com/content/19754. http://scaryideas.com/content/19754 http://scaryideas.com/t/19754.jpg IKEA : New 2010-09-27T10:48:24+02:00 IKEA advertising 30 http://scaryideas.com/content/19755/ http://scaryideas.com/content/19755. http://scaryideas.com/content/19755 http://scaryideas.com/t/19755.jpg IKEA : Transparent 2010-09-27T10:49:05+02:00 IKEA advertising 30 http://scaryideas.com/content/19756/ http://scaryideas.com/content/19756. http://scaryideas.com/content/19756 http://scaryideas.com/t/19756.jpg Gushers : Gusher for an Eye His name is Todd. He's a real cool guy... born with a Gusher for an eye! 2010-09-27T10:50:22+02:00 Gushers advertising 30 http://scaryideas.com/content/19757/ http://scaryideas.com/content/19757. http://scaryideas.com/content/19757 http://scaryideas.com/t/19757.jpg Red Bull : Interactive Art On Snow Melbourne-based installation artists ENESS bring a new perspective to action sports by fusing interactive art with skiers and snowboarders flying through the air. To achieve this spectacle a 21' inflatable sphere hovered between hits as proprietary software mapped 3D visuals onto the snow and sphere. Riders were tracked via an infrared camera as they flew through the air. 2010-09-27T10:51:55+02:00 Red Bull advertising 30 http://scaryideas.com/content/19761/ http://scaryideas.com/content/19761. http://scaryideas.com/content/19761 http://scaryideas.com/t/19761.jpg Panasonic : Panasonic NeoPlasma Viera - Black What with black plagues, black moods, black hats and black cats, 'black' has never had a particularly good reputation. But it is however, exceptionally good at one thing. When you put something good in front of it, it sure as hell stands out. 2010-09-27T11:02:19+02:00 Panasonic advertising 30 http://scaryideas.com/content/19762/ http://scaryideas.com/content/19762. http://scaryideas.com/content/19762 http://scaryideas.com/t/19762.jpg Neril Aminexil : Love Story 2010-09-27T11:03:44+02:00 Neril Aminexil advertising 30 http://scaryideas.com/content/19763/ http://scaryideas.com/content/19763. http://scaryideas.com/content/19763 http://scaryideas.com/t/19763.jpg Banamex Citigroup : Cielito Lindo To commemorate the bicentennial of Mexico's Independence, Banamex (Mexico's National Bank) rearranged the emblematic song 'Cielito Lindo' and went on a tour all over the country to record it with the collaboration of amateur musicians representing every region of its wide territory. This is what happens when a whole nation sing united as one voice to congratulate each other from the heart. 2010-09-27T11:05:00+02:00 Banamex Citigroup advertising 30 http://scaryideas.com/content/19767/ http://scaryideas.com/content/19767. http://scaryideas.com/content/19767 http://scaryideas.com/t/19767.jpg Nike : Road to Boom - Moment, Steven Stamkos 2010-09-27T11:10:03+02:00 Nike advertising 30 http://scaryideas.com/content/19770/ http://scaryideas.com/content/19770. http://scaryideas.com/content/19770 http://scaryideas.com/t/19770.jpg Honda : Honda CR-Z - Eclipse 'Eclipse' will run in 3-D in-theater throughout the holiday season. It will run during Resident Evil Afterlife, Saw VII, Harry Potter and the Deathly Hallows: Part 1, TRON: Legacy, Piranha 3D and Gulliver's Travels. 2010-09-27T11:14:00+02:00 Honda advertising 30 http://scaryideas.com/content/19771/ http://scaryideas.com/content/19771. http://scaryideas.com/content/19771 http://scaryideas.com/t/19771.jpg Marshalls : Smartphone 2010-09-27T11:15:03+02:00 Marshalls advertising 30 http://scaryideas.com/content/19772/ http://scaryideas.com/content/19772. http://scaryideas.com/content/19772 http://scaryideas.com/t/19772.jpg Marshalls : Rivals 2010-09-27T11:15:47+02:00 Marshalls advertising 30 http://scaryideas.com/content/19775/ http://scaryideas.com/content/19775. http://scaryideas.com/content/19775 http://scaryideas.com/t/19775.jpg Queer Lisboa : Mr Pink 2010-09-27T11:20:34+02:00 Queer Lisboa advertising 30 http://scaryideas.com/content/19776/ http://scaryideas.com/content/19776. http://scaryideas.com/content/19776 http://scaryideas.com/t/19776.jpg Amnesty International : Someone is watching 2010-09-27T11:21:55+02:00 Amnesty International advertising 30 http://scaryideas.com/content/19777/ http://scaryideas.com/content/19777. http://scaryideas.com/content/19777 http://scaryideas.com/t/19777.jpg Philips : Philips Tornado Lightbulbs - Lamp 2010-09-27T11:23:36+02:00 Philips advertising 30 http://scaryideas.com/content/19779/ http://scaryideas.com/content/19779. http://scaryideas.com/content/19779 http://scaryideas.com/t/19779.jpg Nokia : Nokia N8 - Hands On 2010-09-27T11:27:13+02:00 Nokia advertising 30 http://scaryideas.com/content/19785/ http://scaryideas.com/content/19785. http://scaryideas.com/content/19785 http://scaryideas.com/t/19785.jpg Diesel : Kick Ass 2010-09-27T17:50:06+02:00 Diesel advertising 30 http://scaryideas.com/content/19787/ http://scaryideas.com/content/19787. http://scaryideas.com/content/19787 http://scaryideas.com/t/19787.jpg Diesel : Mime 2010-09-28T09:57:41+02:00 Diesel advertising 30 http://scaryideas.com/content/19788/ http://scaryideas.com/content/19788. http://scaryideas.com/content/19788 http://scaryideas.com/t/19788.jpg Panasonic : Panasonic VIERA 3D TV Immerse yourself in an amazing 3D world with the award-winning Viera 3D TV. For full information visit www.panasonic.co.uk/3D 2010-09-28T09:59:26+02:00 Panasonic advertising 30 http://scaryideas.com/content/19789/ http://scaryideas.com/content/19789. http://scaryideas.com/content/19789 http://scaryideas.com/t/19789.jpg Axa Insurance : iPhone AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident. This product has been launched with an innovative print ad that requires your iPhone to complete the message. 2010-09-28T10:01:19+02:00 Axa Insurance advertising 30 http://scaryideas.com/content/19790/ http://scaryideas.com/content/19790. http://scaryideas.com/content/19790 http://scaryideas.com/t/19790.jpg Audi Q5 : Mountainbike 2010-09-28T10:02:54+02:00 Audi Q5 advertising 30 http://scaryideas.com/content/19791/ http://scaryideas.com/content/19791. http://scaryideas.com/content/19791 http://scaryideas.com/t/19791.jpg Calgary International Film Festival : Red in the face 2010-09-28T10:05:12+02:00 Calgary International Film Festival advertising 30 http://scaryideas.com/content/19792/ http://scaryideas.com/content/19792. http://scaryideas.com/content/19792 http://scaryideas.com/t/19792.jpg Calgary International Film Festival : Walkaway 2010-09-28T10:06:31+02:00 Calgary International Film Festival advertising 30 http://scaryideas.com/content/19793/ http://scaryideas.com/content/19793. http://scaryideas.com/content/19793 http://scaryideas.com/t/19793.jpg Calgary International Film Festival : Lawn Sale 2010-09-28T10:07:39+02:00 Calgary International Film Festival advertising 30 http://scaryideas.com/content/19794/ http://scaryideas.com/content/19794. http://scaryideas.com/content/19794 http://scaryideas.com/t/19794.jpg Calgary International Film Festival : Breakfast of Losers 2010-09-28T10:09:17+02:00 Calgary International Film Festival advertising 30 http://scaryideas.com/content/19795/ http://scaryideas.com/content/19795. http://scaryideas.com/content/19795 http://scaryideas.com/t/19795.jpg Diesel : The Sneaker Of The Future 2010-09-28T10:10:46+02:00 Diesel advertising 30 http://scaryideas.com/content/19803/ http://scaryideas.com/content/19803. http://scaryideas.com/content/19803 http://scaryideas.com/t/19803.jpg Electrolux : Laundry Day 2010-09-28T10:17:08+02:00 Electrolux advertising 30 http://scaryideas.com/content/19807/ http://scaryideas.com/content/19807. http://scaryideas.com/content/19807 http://scaryideas.com/t/19807.jpg Saint Margaret Mercy : Heart Minneapolis '" Saint Margaret Mercy is dedicated to providing healthcare that transforms the lives of its patients. Taking its cue from the hospital's mission, CRASH+SUES used a transformational line of animation to delivers its message with simplicity and style in a series of five spots, created by Ten Adams a healthcare marketing and advertising agency based out of Evansville, Indiana. The agency's creatives approached CRASH+SUES animation director Sean Hall with the concept of a continually flowing line that forms various objects that tell the story of Saint Margaret Mercy's dedication to high-quality healthcare. 'They knew which objects they wanted to represent, and it was up to us to create the most compelling iconography,' says Hall. 'The challenge was to craft a succession of objects that were instantly recognizable while still being formed from one continuous line.' Hall began by developing the look of the objects and creating a simple animatic for timing. He animated the transitions between the objects by hand and then scanned them into the computer. He and fellow animator Cari Merryman inked the drawings in Adobe Flash. They then combined the elements with the animated fluid line generated from After Effects. The elements were married to the fixed background in After Effects. Online editor Mark Anderson used Autodesk Smoke to perform the finish for the campaign. 'The challenge was making the line flow match up with the animation of the objects to create something that looked seamless,' Hall explains. 'We did a test early on that had the line and objects both animated by hand at the same time. This worked well for the test, but we needed to come up with something that was a little more time efficient as well as more flexible for the five-spot package. Flash seemed to be the perfect solution since it produced a nice crisp vector line, while being easy to edit quickly.' 'Our concept was based on simplicity'"'"a single line transforming into objects that symbolize key points of the message. Because our :15 spots would be paired to fill a :30 buy, it was important that each spot maintained a rhythm consistent with the others in the series. We feel that Sean really understood what magic touches were needed in order to take our concept to the next level.' Hall notes, 'The team from Ten Adams was very open and great to work with. They knew what they wanted but still gave us room to create.' In 'Lifeline' for example, the voiceover details what makes a hospital great: knowing how 'to communicate, not dictate, to listen, to care enough to provide the best technology around, the best doctors around, to care enough to actually, well, care and that's just the kind of award-winning healthcare Saint Margaret Mercy is here to give.' At the same time, the message is reinforced visually with a sinuous line that takes the shape of a cross, a question mark, a dialogue balloon, a heart line on a monitor, an ear, a light bulb, a stethoscope, a heart and a blue ribbon. About CRASH+SUES: CRASH+SUES specializes in the seamless integration of visual FX, animation, motion design, color correction, creative editing, finishing and multimedia services. For additional information, contact executive producer Donna Drewick at 612.338.7947 or visit our website at: www.crashandsues.com. 2010-09-28T10:48:42+02:00 Saint Margaret Mercy advertising 30 http://scaryideas.com/content/19811/ http://scaryideas.com/content/19811. http://scaryideas.com/content/19811 http://scaryideas.com/t/19811.jpg Panasonic : Panasonic Lumix G2: No Expert You don't have to be a great photographer to take great photos. The Lumix G2 with Intelligent Auto. You don't have to be a great photographer to take great photos. 2010-09-28T17:43:40+02:00 Panasonic advertising 30 http://scaryideas.com/content/19820/ http://scaryideas.com/content/19820. http://scaryideas.com/content/19820 http://scaryideas.com/t/19820.jpg Converse : Join The Procession Julius "Dr. J" Erving, Jim Jones, Carlos Arroyo, Shammgod, Luam Keflezgy, Rune Glifberg, Kenny Anderson, and a ton of other people Join The Procession in Brooklyn for this new commercial from Converse. www.converse.com 2010-09-29T11:07:05+02:00 Converse advertising 30 http://scaryideas.com/content/19821/ http://scaryideas.com/content/19821. http://scaryideas.com/content/19821 http://scaryideas.com/t/19821.jpg Converse : Join The Procession (Behind The Scenes) Julius "Dr. J" Erving, Jim Jones, Carlos Arroyo, Shammgod, Luam Keflezgy, Rune Glifberg, Kenny Anderson, and a ton of other people Join The Procession in Brooklyn for this new commercial from Converse. www.converse.com 2010-09-29T11:08:12+02:00 Converse advertising 30 http://scaryideas.com/content/19822/ http://scaryideas.com/content/19822. http://scaryideas.com/content/19822 http://scaryideas.com/t/19822.jpg Volvo : The City Awakens Forsman & Bodenfors show us a very big zebra crossing in this Volvo spot from Tomas Jonsgården. 2010-09-29T11:09:56+02:00 Volvo advertising 30 http://scaryideas.com/content/19829/ http://scaryideas.com/content/19829. http://scaryideas.com/content/19829 http://scaryideas.com/t/19829.jpg Adam Le Adam : Get ready for International Elderly Day 2010-09-29T12:59:37+02:00 Adam Le Adam advertising 30 http://scaryideas.com/content/19830/ http://scaryideas.com/content/19830. http://scaryideas.com/content/19830 http://scaryideas.com/t/19830.jpg Nike : Nike Running - Corri Senza Freni 2010-09-30T10:20:46+02:00 Nike advertising 30 http://scaryideas.com/content/19837/ http://scaryideas.com/content/19837. http://scaryideas.com/content/19837 http://scaryideas.com/t/19837.jpg Kia : Kia Soul - Michelle Wie Michelle Wie exemplifies everything Kia stands for '" challenger spirit, superior performance and of course, terrific style. So, it seemed like an obvious choice to sponsor her and tell that story. The TV spot shows an antiquated country club '" exemplifying everything we've come to associate with 'old world golf' '" that's pleasantly disrupted when Michelle Wie arrives. Like Kia to the automotive category, Michelle brings a refreshing, youthful energy to the world of golf in a way that's never been seen before. The music, Kid Sister's, 'Pro Nails,' helps reinforce that idea. To pull off the TV effort, D&G enlisted Anonymous Content director Mark Romanek and Spotwelders editor Michael Heldman. 2010-09-30T10:21:58+02:00 Kia advertising 30 http://scaryideas.com/content/19831/ http://scaryideas.com/content/19831. http://scaryideas.com/content/19831 http://scaryideas.com/t/19831.jpg Television Bureau of Canada : Broccoli - Parachute 2010-09-29T17:27:18+02:00 Television Bureau of Canada advertising 30 http://scaryideas.com/content/19832/ http://scaryideas.com/content/19832. http://scaryideas.com/content/19832 http://scaryideas.com/t/19832.jpg Television Bureau of Canada : Broccoli - Octuplets 2010-09-29T17:27:29+02:00 Television Bureau of Canada advertising 30 http://scaryideas.com/content/19833/ http://scaryideas.com/content/19833. http://scaryideas.com/content/19833 http://scaryideas.com/t/19833.jpg Television Bureau of Canada : Broccoli - Chimney 2010-09-29T17:28:12+02:00 Television Bureau of Canada advertising 30 http://scaryideas.com/content/19834/ http://scaryideas.com/content/19834. http://scaryideas.com/content/19834 http://scaryideas.com/t/19834.jpg Nike : Nike Boom - Tailor BOOM! There's no other way to describe those game changing moments. 2010-09-30T10:15:49+02:00 Nike advertising 30 http://scaryideas.com/content/19835/ http://scaryideas.com/content/19835. http://scaryideas.com/content/19835 http://scaryideas.com/t/19835.jpg Sony PSP : Don't leave your games 2010-09-30T10:17:22+02:00 Sony PSP advertising 30 http://scaryideas.com/content/19836/ http://scaryideas.com/content/19836. http://scaryideas.com/content/19836 http://scaryideas.com/t/19836.jpg Saab : Anything But Ordinary Seeing things from a different perspective in this Lowe Brindfors spot helmed by Alphabetical Order. 2010-09-30T10:18:58+02:00 Saab advertising 30 http://scaryideas.com/content/19839/ http://scaryideas.com/content/19839. http://scaryideas.com/content/19839 http://scaryideas.com/t/19839.jpg Blue Wireless : Relationship 2010-09-30T10:24:06+02:00 Blue Wireless advertising 30 http://scaryideas.com/content/19842/ http://scaryideas.com/content/19842. http://scaryideas.com/content/19842 http://scaryideas.com/t/19842.jpg Canal+ : Carlos Carlos. The terrorist who threatened the world. 2010-09-30T10:28:56+02:00 Canal+ advertising 30 http://scaryideas.com/content/19843/ http://scaryideas.com/content/19843. http://scaryideas.com/content/19843 http://scaryideas.com/t/19843.jpg Daffy's : Undressing Room We needed to find an interesting way to launch fall fashions at Daffy's, a clothing retailer in NYC . We created a street-level event that blended window shopping, a fashion show and an interactive peep show. The Daffy's 'Undressing Room' featured live models stationed in the Daffy's display window at the retailers Herald Square Flagship, right across the street from Macy's. All through the night, pedestrians passing by the store were encouraged to send a text requesting the stylish clothes the models in the window must try on (and take off). Every text message Daffy's received was on display for the crowds that had gathered to watch. And each of the models directly responded to the thousands of text messages that came in. 2010-09-30T10:30:34+02:00 Daffy's advertising 30 http://scaryideas.com/content/19845/ http://scaryideas.com/content/19845. http://scaryideas.com/content/19845 http://scaryideas.com/t/19845.jpg Guang Yin Yoga Club : Idea inside the box Background: Guangyin Yoga is a small yoga club in Shanghai. For 4 years, the club hasn't been running well with only few club members. Challenge: How to raise Guangyin Yoga's brand awareness overnight and enroll 300 new members with a small budget? Solution: In the Shanghai CBD we placed a small-sized wooden box in the street. We asked our yoga master get inside the box. Every time someone passed by, a hand would reach out with our club business card. Surprise! Result: Our campaign lasted 15 days, with over 35,000 target directly communicated, 319163 video clicks on the web, and more than $138,000 of free media report. After the campaign, over 2000 people visited our club within a month, and 622 of them became new members,107% more than expected. And our actual cost: US $74 2010-09-30T10:34:02+02:00 Guang Yin Yoga Club advertising 30 http://scaryideas.com/content/19851/ http://scaryideas.com/content/19851. http://scaryideas.com/content/19851 http://scaryideas.com/t/19851.jpg Childhood Obesity Awareness : Break the Habit Break the Habit is a new commercial that aims to draw attention to the epidemic of childhood obesity in Australia. The commercial - intentionally controversial in subject matter - directly targets parents who continue to feed their children junk food regardless of the damaging effects it is known to cause them. By comparing junk food to drug abuse, the commercial aims to make parents stop and think about their actions and remind them that junk food is a major contributor of childhood obesity, which is linked to a variety of chronic illnesses.' 2010-09-30T13:09:14+02:00 Childhood Obesity Awareness advertising 30 http://scaryideas.com/content/19852/ http://scaryideas.com/content/19852. http://scaryideas.com/content/19852 http://scaryideas.com/t/19852.jpg ADT Security System : Box Breaking into your apartment is easier than you think. 2010-09-30T13:12:26+02:00 ADT Security System advertising 30 http://scaryideas.com/content/19856/ http://scaryideas.com/content/19856. http://scaryideas.com/content/19856 http://scaryideas.com/t/19856.jpg Tempest Car Hire : Ebony and Ivory The launch commercial introduces us to Russell and Precious '" the new Tempest characters who are irreverent, fun, memorable and fresh, taking up where 'Neville' the well known Tempest guy left off. Russell is a typical East Rand boy and would be ventriloquist. Precious is his puppet, but we won't tell her that. She is a 'star' of the new South Africa and on her way to Hollywood '" watch out Charlize! We find them in a simple black studio setting where the spotlight falls on them as they talk to each other. The minimalist stage set up helps the viewer focus on the two characters and not on anything else. It's the 'Black Performers Workshop' and the two discuss why Russell believes he shouldn't be there '" he's white and she's black. Precious then tries to convince Russell that he is in fact black and she really does need him to be there. The conversation sets up the relationship between Russell and Precious and Tempest as their car hire company of choice. For her, it's simply because their ridiculously low rates afford the extras any star deserves. For Russell it's more about saving money to pursue his hobby of becoming a great ventriloquist. 2010-09-30T14:06:32+02:00 Tempest Car Hire advertising 30 http://scaryideas.com/content/19858/ http://scaryideas.com/content/19858. http://scaryideas.com/content/19858 http://scaryideas.com/t/19858.jpg Pink Ribbon : Together we're stronger I have friends, you have nothing. I give love, you give pain. I create, you destroy. I've been given life, you can only steal it. We're getting stronger, you're only getting weaker. We're millions of women, and you, you're just one disease. Together we're stronger than breast cancer. Buy Pink Ribbon Magazine. Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine. 2010-09-30T17:54:41+02:00 Pink Ribbon advertising 30 http://scaryideas.com/content/19867/ http://scaryideas.com/content/19867. http://scaryideas.com/content/19867 http://scaryideas.com/t/19867.jpg LEGO : LEGO Signs 2010-10-01T10:27:33+02:00 LEGO advertising 30 http://scaryideas.com/content/19868/ http://scaryideas.com/content/19868. http://scaryideas.com/content/19868 http://scaryideas.com/t/19868.jpg STIHL : Autumn Calender 2010 For our client STIHL (Leaf blowers) we invented the first tear-off calendar that looses its leaves automatically. The STIHL autumn calendar shows STIHL´s key clients the necessity of STIHL leaf blowers in an entertaining way '" day by day. The sheets are designed as typical foliage leaves. Leaves fall in autumn, so the STIHL autumn calendar only covers the time period from 9/23 till 12/21. STIHL is planning to produce 3000 calendars. The demo-video on youtube.com got far over 170.000 hits, thousands of linkings to homepages, blogs and tweets. 2010-10-01T10:30:21+02:00 STIHL advertising 30 http://scaryideas.com/content/19869/ http://scaryideas.com/content/19869. http://scaryideas.com/content/19869 http://scaryideas.com/t/19869.jpg Clarks : Women The high heels are larger than life in this spot for Clarks from Scott Lyon and AMV BBDO. 2010-10-01T10:31:36+02:00 Clarks advertising 30 http://scaryideas.com/content/19870/ http://scaryideas.com/content/19870. http://scaryideas.com/content/19870 http://scaryideas.com/t/19870.jpg NBA 2K11 : MJ's Greatest Moments NBA 2K11 - Become the greatest 2010-10-01T10:35:36+02:00 NBA 2K11 advertising 30 http://scaryideas.com/content/19871/ http://scaryideas.com/content/19871. http://scaryideas.com/content/19871 http://scaryideas.com/t/19871.jpg NBA 2K11 : Iguodala Night NBA 2K11 - Become the greatest 2010-10-01T10:36:54+02:00 NBA 2K11 advertising 30 http://scaryideas.com/content/19872/ http://scaryideas.com/content/19872. http://scaryideas.com/content/19872 http://scaryideas.com/t/19872.jpg NBA 2K11 : MJ Present Day NBA 2K11 - Become the greatest 2010-10-01T10:37:48+02:00 NBA 2K11 advertising 30 http://scaryideas.com/content/19873/ http://scaryideas.com/content/19873. http://scaryideas.com/content/19873 http://scaryideas.com/t/19873.jpg NBA 2K11 : Signature Moves NBA 2K11 - Become the greatest 2010-10-01T10:38:48+02:00 NBA 2K11 advertising 30 http://scaryideas.com/content/19874/ http://scaryideas.com/content/19874. http://scaryideas.com/content/19874 http://scaryideas.com/t/19874.jpg NBA 2K11 : Genghis Kahn NBA 2K11 - Become the greatest 2010-10-01T10:39:42+02:00 NBA 2K11 advertising 30 http://scaryideas.com/content/19876/ http://scaryideas.com/content/19876. http://scaryideas.com/content/19876 http://scaryideas.com/t/19876.jpg Disney : Christmas 2010-10-01T10:43:09+02:00 Disney advertising 30 http://scaryideas.com/content/19877/ http://scaryideas.com/content/19877. http://scaryideas.com/content/19877 http://scaryideas.com/t/19877.jpg Canon Pixma : Colour sculptures Dentsu London collaborate with biochemist / photographer Linden Gledhill for new Canon PIXMA colour printer campaign - 'Colour sculptures'. High-speed photography was used to capture colourful formations created when sound waves are passed through paint. Just a few centimetres high, they are ordinarily invisible to the human eye. However, when filmed in HD with macro lenses at 5,400 frames per second, the physical sound wave is captured in intricate detail. The cross platform campaign was created by Dentsu London and will run online, in print, outdoor and in store. 2010-10-01T10:44:33+02:00 Canon Pixma advertising 30 http://scaryideas.com/content/19884/ http://scaryideas.com/content/19884. http://scaryideas.com/content/19884 http://scaryideas.com/t/19884.jpg Virgin Atlantic : Your airline's either got it or it hasn't Virgin Atlantic today launches its first ever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's 'it' factor. The airline will be airing the £6m TV campaign in the UK, and for the first time ever, in cities across the United States, including New York, Washington, Boston, San Francisco and LA. Featuring the strap-line 'Your airline's either got it or it hasn't,' the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with Virgin Atlantic. 2010-10-01T13:08:12+02:00 Virgin Atlantic advertising 30 http://scaryideas.com/content/19886/ http://scaryideas.com/content/19886. http://scaryideas.com/content/19886 http://scaryideas.com/t/19886.jpg Sin : Cinderfella 2010-10-01T13:11:42+02:00 Sin advertising 30 http://scaryideas.com/content/19887/ http://scaryideas.com/content/19887. http://scaryideas.com/content/19887 http://scaryideas.com/t/19887.jpg Sin : Ice Queen 2010-10-01T13:12:19+02:00 Sin advertising 30 http://scaryideas.com/content/19888/ http://scaryideas.com/content/19888. http://scaryideas.com/content/19888 http://scaryideas.com/t/19888.jpg Sin : Vampirella 2010-10-01T13:13:18+02:00 Sin advertising 30 http://scaryideas.com/content/19890/ http://scaryideas.com/content/19890. http://scaryideas.com/content/19890 http://scaryideas.com/t/19890.jpg Best Worst Movie : Best Worst Pose Down To promote a documentary about the making of the worst movie ever made - Troll 2 - a series of videos were created to celebrate the "worst" of everything. 2010-10-01T13:55:54+02:00 Best Worst Movie advertising 30 http://scaryideas.com/content/19891/ http://scaryideas.com/content/19891. http://scaryideas.com/content/19891 http://scaryideas.com/t/19891.jpg Best Worst Movie : Best Worst Pole Dance To promote a documentary about the making of the worst movie ever made - Troll 2 - a series of videos were created to celebrate the "worst" of everything. 2010-10-01T13:57:10+02:00 Best Worst Movie advertising 30 http://scaryideas.com/content/19892/ http://scaryideas.com/content/19892. http://scaryideas.com/content/19892 http://scaryideas.com/t/19892.jpg Best Worst Movie : Best Worst French Kiss To promote a documentary about the making of the worst movie ever made - Troll 2 - a series of videos were created to celebrate the "worst" of everything. 2010-10-01T13:57:52+02:00 Best Worst Movie advertising 30 http://scaryideas.com/content/19897/ http://scaryideas.com/content/19897. http://scaryideas.com/content/19897 http://scaryideas.com/t/19897.jpg Planet Fitness : Application 2010-10-01T14:02:52+02:00 Planet Fitness advertising 30 http://scaryideas.com/content/19900/ http://scaryideas.com/content/19900. http://scaryideas.com/content/19900 http://scaryideas.com/t/19900.jpg R7.com : Routine 2010-10-03T15:08:32+02:00 R7.com advertising 30 http://scaryideas.com/content/19901/ http://scaryideas.com/content/19901. http://scaryideas.com/content/19901 http://scaryideas.com/t/19901.jpg Mrs. Meyer's Clean Day : Fountain Sink We converted the iconic Ghirardelli Square fountain into a giant Mrs. Meyer's Clean Day kitchen sink. Event-goers, especially kids, seemed to have fun fishing for those balloon bubbles. For each bubble taken, Mrs. Meyer's donated $2 to the San Francisco Clean City Coalition, a non-profit dedicated to cleaning, greening and beautifying the City of San Francisco. The 2 day event raised over $3,000. 2010-10-03T15:16:59+02:00 Mrs. Meyer's Clean Day advertising 30 http://scaryideas.com/content/19902/ http://scaryideas.com/content/19902. http://scaryideas.com/content/19902 http://scaryideas.com/t/19902.jpg Armani | Exchange : Speed Style 3D Advertising in stereoscopic 3D just became a whole lot sexier thanks to Suspect and fashion brand Armani | Exchange. In "Speed Style", the fashion world's first-ever 3D campaign, the New York-based creative studio turned a rendezvous in a smoky, surreal tunnel between two lusty, young lovers into a heady experience unlike anything seen before. Following extensive VFX involvement on the first 3D music video for Latin Grammy Award-winning recording artist Daddy Yankee and a comedic :30 sports-centric spot from Wieden + Kennedy featuring LA Dodger outfielder Andre Ethier, Suspect was well prepared for the challenges of working in the 3D space. Still, the Armani | Exchange film provided learning opportunities as the studio further developed its capabilities in this rapidly evolving realm. The footage was shot on a Brooklyn sound stage over three days, blending traditional single-camera techniques with native two camera stereoscopic rig. Suspect developed a bevy of techniques to accentuate the project's stereoscopic aspects: rebuilding sets to create environments that had significantly more depth; extending existing camera moves or creating them where none existed; amplifying subtle lighting enhancements by creating new light sources with stereoscopic lens flares that created a dramatic new sense of composition; and taking several monoscopic 2D shots and dimensionalizing them so they existed in stereoscopic 3D like the rest of the film. Suspect went on to add layers of mist and beauty retouching. "Stereoscopic 3D takes retouching to an entirely new level of difficulty; the work has to be done identically for both the left and right eye in order to get the most natural and beautiful results," notes Suspect's Sr. Flame Artist Jason Cunningham. 2010-10-03T15:28:16+02:00 Armani | Exchange advertising 30 http://scaryideas.com/content/19905/ http://scaryideas.com/content/19905. http://scaryideas.com/content/19905 http://scaryideas.com/t/19905.jpg Bianco Footwear : Stairs 2010-10-03T15:43:13+02:00 Bianco Footwear advertising 30 http://scaryideas.com/content/19906/ http://scaryideas.com/content/19906. http://scaryideas.com/content/19906 http://scaryideas.com/t/19906.jpg Google : The Google Job Experiment THE GOAL Get a job working for a top creative director in New York. THE SOLUTION When Scott Vitrone, Ian Reichenthal, Gerry Graf, Tony Granger, or David Droga Googled themselves, they saw a personalized message from me asking for a job. The message linked to my online portfolio. THE OUTCOME I was called in for interviews with David Droga, Gerry Graf, Ian Reichenthal and Scott Vitrone. Scott and Ian offered me a job. I'm now working at Y&R. The total cost was approximately $6. 2010-10-04T14:15:40+02:00 Google advertising 30 http://scaryideas.com/content/19913/ http://scaryideas.com/content/19913. http://scaryideas.com/content/19913 http://scaryideas.com/t/19913.jpg BBC : Commonwealth Games Flagging the start of the Commonwealth Games 2010 in Delhi with Red Bee Media. 2010-10-04T14:52:26+02:00 BBC advertising 30 http://scaryideas.com/content/19914/ http://scaryideas.com/content/19914. http://scaryideas.com/content/19914 http://scaryideas.com/t/19914.jpg Pere Dodu : Divers 2010-10-04T15:07:56+02:00 Pere Dodu advertising 30 http://scaryideas.com/content/19915/ http://scaryideas.com/content/19915. http://scaryideas.com/content/19915 http://scaryideas.com/t/19915.jpg Tooheys Extra Dry : Portals 2010-10-04T15:10:23+02:00 Tooheys Extra Dry advertising 30 http://scaryideas.com/content/19916/ http://scaryideas.com/content/19916. http://scaryideas.com/content/19916 http://scaryideas.com/t/19916.jpg Garnier Fructis : Butler 2010-10-04T15:38:02+02:00 Garnier Fructis advertising 30 http://scaryideas.com/content/19917/ http://scaryideas.com/content/19917. http://scaryideas.com/content/19917 http://scaryideas.com/t/19917.jpg Garnier Fructis : Dustbuster 2010-10-04T15:39:41+02:00 Garnier Fructis advertising 30 http://scaryideas.com/content/19918/ http://scaryideas.com/content/19918. http://scaryideas.com/content/19918 http://scaryideas.com/t/19918.jpg Garnier Fructis : Leafblower 2010-10-04T15:41:46+02:00 Garnier Fructis advertising 30 http://scaryideas.com/content/19919/ http://scaryideas.com/content/19919. http://scaryideas.com/content/19919 http://scaryideas.com/t/19919.jpg Garnier Fructis : Monkey 2010-10-04T15:42:34+02:00 Garnier Fructis advertising 30 http://scaryideas.com/content/19920/ http://scaryideas.com/content/19920. http://scaryideas.com/content/19920 http://scaryideas.com/t/19920.jpg Insight Communications, Inc : Speed The future is here. The future is coming. Breaking television advertising for midwest cable communications company Insight aims to portray the Kentucky digital media landscape (also Indiana and Ohio) as contemporary, uncluttered, and unsales-y. The campaign is the work of Darling Agency, New York. The spots' look is minimalist, with all action taking place either in a spare, limbo environment or, in one case, reflected close-up on viewers' eyes. The new tagline for the campaign is 'The future is here. The future is coming.' Which is intended to imply that the cable technology already in use by area consumers is pretty amazing. And will get better. In 'Speed,' athleticism and its headgear connote communications speed. In 'Phone,' Insight promises customer service that is not the mockery of same that modern consumers have come to expect. In 'Iris,' images from online appear in, and on, the eye. And in 'More,' the V.O. asks, 'What 'more' of 'more' do we need?' and answers, ''More' of what's exactly right for you.' Spots are viewable on YouTube at http://bit.ly/cH3P1K , http://bit.ly/cgjNcp , http://bit.ly/9UT8lN , and http://bit.ly/cBKLFD . The commercials run on cable channels including CNN, CNBC, MSNBC, FoxNews, ESPN, PBS, Food Channel, Discovery, AMC,'and on broadcast networks ABC, CBS, NBC, Fox, and CW. Creative credits go to Darling Agency creative directors Jeroen Bours and Tore Claesson, art director Alex Koo, and copywriter Kelly Zuk. Jeroen Bours is also the director, and the production company is Darling Films. Insight Communications, headquartered in New York, is the 9th largest cable operator in the U.S., with 750,000 customer relationships across Kentucky, Indiana and Ohio, for its bundled, analog and digital video, broadband Internet, and voice telephone services. insightbusiness.com Darling Agency is a recently established, independent advertising agency headquartered in New York. Clients include Insight Communications, Best Cheese, Mt. Kisco, N.Y.; Hamilton Beach, Richmond, Va.; TJX'Corp. (off-price retail), Framingham, Mass.; Leroy Selmon's (sports restaurants), Tampa; Yeshiva University, New York; and Somerset Partners (real estate), New York. darlingagency.com 2010-10-04T16:23:55+02:00 Insight Communications, Inc advertising 30 http://scaryideas.com/content/19921/ http://scaryideas.com/content/19921. http://scaryideas.com/content/19921 http://scaryideas.com/t/19921.jpg Insight Communications, Inc : Phone The future is here. The future is coming. Breaking television advertising for midwest cable communications company Insight aims to portray the Kentucky digital media landscape (also Indiana and Ohio) as contemporary, uncluttered, and unsales-y. The campaign is the work of Darling Agency, New York. The spots' look is minimalist, with all action taking place either in a spare, limbo environment or, in one case, reflected close-up on viewers' eyes. The new tagline for the campaign is 'The future is here. The future is coming.' Which is intended to imply that the cable technology already in use by area consumers is pretty amazing. And will get better. In 'Speed,' athleticism and its headgear connote communications speed. In 'Phone,' Insight promises customer service that is not the mockery of same that modern consumers have come to expect. In 'Iris,' images from online appear in, and on, the eye. And in 'More,' the V.O. asks, 'What 'more' of 'more' do we need?' and answers, ''More' of what's exactly right for you.' Spots are viewable on YouTube at http://bit.ly/cH3P1K , http://bit.ly/cgjNcp , http://bit.ly/9UT8lN , and http://bit.ly/cBKLFD . The commercials run on cable channels including CNN, CNBC, MSNBC, FoxNews, ESPN, PBS, Food Channel, Discovery, AMC,'and on broadcast networks ABC, CBS, NBC, Fox, and CW. Creative credits go to Darling Agency creative directors Jeroen Bours and Tore Claesson, art director Alex Koo, and copywriter Kelly Zuk. Jeroen Bours is also the director, and the production company is Darling Films. Insight Communications, headquartered in New York, is the 9th largest cable operator in the U.S., with 750,000 customer relationships across Kentucky, Indiana and Ohio, for its bundled, analog and digital video, broadband Internet, and voice telephone services. insightbusiness.com Darling Agency is a recently established, independent advertising agency headquartered in New York. Clients include Insight Communications, Best Cheese, Mt. Kisco, N.Y.; Hamilton Beach, Richmond, Va.; TJX'Corp. (off-price retail), Framingham, Mass.; Leroy Selmon's (sports restaurants), Tampa; Yeshiva University, New York; and Somerset Partners (real estate), New York. darlingagency.com 2010-10-04T16:25:12+02:00 Insight Communications, Inc advertising 30 http://scaryideas.com/content/19923/ http://scaryideas.com/content/19923. http://scaryideas.com/content/19923 http://scaryideas.com/t/19923.jpg Insight Communications, Inc : More The future is here. The future is coming. Breaking television advertising for midwest cable communications company Insight aims to portray the Kentucky digital media landscape (also Indiana and Ohio) as contemporary, uncluttered, and unsales-y. The campaign is the work of Darling Agency, New York. The spots' look is minimalist, with all action taking place either in a spare, limbo environment or, in one case, reflected close-up on viewers' eyes. The new tagline for the campaign is 'The future is here. The future is coming.' Which is intended to imply that the cable technology already in use by area consumers is pretty amazing. And will get better. In 'Speed,' athleticism and its headgear connote communications speed. In 'Phone,' Insight promises customer service that is not the mockery of same that modern consumers have come to expect. In 'Iris,' images from online appear in, and on, the eye. And in 'More,' the V.O. asks, 'What 'more' of 'more' do we need?' and answers, ''More' of what's exactly right for you.' Spots are viewable on YouTube at http://bit.ly/cH3P1K , http://bit.ly/cgjNcp , http://bit.ly/9UT8lN , and http://bit.ly/cBKLFD . The commercials run on cable channels including CNN, CNBC, MSNBC, FoxNews, ESPN, PBS, Food Channel, Discovery, AMC,'and on broadcast networks ABC, CBS, NBC, Fox, and CW. Creative credits go to Darling Agency creative directors Jeroen Bours and Tore Claesson, art director Alex Koo, and copywriter Kelly Zuk. Jeroen Bours is also the director, and the production company is Darling Films. Insight Communications, headquartered in New York, is the 9th largest cable operator in the U.S., with 750,000 customer relationships across Kentucky, Indiana and Ohio, for its bundled, analog and digital video, broadband Internet, and voice telephone services. insightbusiness.com Darling Agency is a recently established, independent advertising agency headquartered in New York. Clients include Insight Communications, Best Cheese, Mt. Kisco, N.Y.; Hamilton Beach, Richmond, Va.; TJX'Corp. (off-price retail), Framingham, Mass.; Leroy Selmon's (sports restaurants), Tampa; Yeshiva University, New York; and Somerset Partners (real estate), New York. darlingagency.com 2010-10-04T16:27:46+02:00 Insight Communications, Inc advertising 30 http://scaryideas.com/content/19924/ http://scaryideas.com/content/19924. http://scaryideas.com/content/19924 http://scaryideas.com/t/19924.jpg Insight Communications, Inc : Iris The future is here. The future is coming. Breaking television advertising for midwest cable communications company Insight aims to portray the Kentucky digital media landscape (also Indiana and Ohio) as contemporary, uncluttered, and unsales-y. The campaign is the work of Darling Agency, New York. The spots' look is minimalist, with all action taking place either in a spare, limbo environment or, in one case, reflected close-up on viewers' eyes. The new tagline for the campaign is 'The future is here. The future is coming.' Which is intended to imply that the cable technology already in use by area consumers is pretty amazing. And will get better. In 'Speed,' athleticism and its headgear connote communications speed. In 'Phone,' Insight promises customer service that is not the mockery of same that modern consumers have come to expect. In 'Iris,' images from online appear in, and on, the eye. And in 'More,' the V.O. asks, 'What 'more' of 'more' do we need?' and answers, ''More' of what's exactly right for you.' Spots are viewable on YouTube at http://bit.ly/cH3P1K , http://bit.ly/cgjNcp , http://bit.ly/9UT8lN , and http://bit.ly/cBKLFD . The commercials run on cable channels including CNN, CNBC, MSNBC, FoxNews, ESPN, PBS, Food Channel, Discovery, AMC,'and on broadcast networks ABC, CBS, NBC, Fox, and CW. Creative credits go to Darling Agency creative directors Jeroen Bours and Tore Claesson, art director Alex Koo, and copywriter Kelly Zuk. Jeroen Bours is also the director, and the production company is Darling Films. Insight Communications, headquartered in New York, is the 9th largest cable operator in the U.S., with 750,000 customer relationships across Kentucky, Indiana and Ohio, for its bundled, analog and digital video, broadband Internet, and voice telephone services. insightbusiness.com Darling Agency is a recently established, independent advertising agency headquartered in New York. Clients include Insight Communications, Best Cheese, Mt. Kisco, N.Y.; Hamilton Beach, Richmond, Va.; TJX'Corp. (off-price retail), Framingham, Mass.; Leroy Selmon's (sports restaurants), Tampa; Yeshiva University, New York; and Somerset Partners (real estate), New York. darlingagency.com 2010-10-04T16:28:30+02:00 Insight Communications, Inc advertising 30 http://scaryideas.com/content/19928/ http://scaryideas.com/content/19928. http://scaryideas.com/content/19928 http://scaryideas.com/t/19928.jpg Yellow Pages : Reality Billboard 2010-10-04T17:20:03+02:00 Yellow Pages advertising 30 http://scaryideas.com/content/19929/ http://scaryideas.com/content/19929. http://scaryideas.com/content/19929 http://scaryideas.com/t/19929.jpg Seppala : Seppala Image Film Motel Royal and Rane Tikkanen take us to the clouds in this spot for Seppälä. 2010-10-05T09:07:50+02:00 Seppala advertising 30 http://scaryideas.com/content/19930/ http://scaryideas.com/content/19930. http://scaryideas.com/content/19930 http://scaryideas.com/t/19930.jpg Nissan : Nissan JUKE™ - Donut Action 2010-10-05T09:13:10+02:00 Nissan advertising 30 http://scaryideas.com/content/19931/ http://scaryideas.com/content/19931. http://scaryideas.com/content/19931 http://scaryideas.com/t/19931.jpg Snickers : Halloween Grocery Store Lady 2010-10-05T09:15:24+02:00 Snickers advertising 30 http://scaryideas.com/content/19932/ http://scaryideas.com/content/19932. http://scaryideas.com/content/19932 http://scaryideas.com/t/19932.jpg Universal Studios Hollywood : Halloween Horror Nights - What Fear Fears Most 2010-10-05T09:16:59+02:00 Universal Studios Hollywood advertising 30 http://scaryideas.com/content/19941/ http://scaryideas.com/content/19941. http://scaryideas.com/content/19941 http://scaryideas.com/t/19941.jpg POM Wonderful : Aphrodite To convey the premium nature of our 100% pure pomegranate juice, POM taps into the rich and vivid history of pomegranates from the Garden of Eden to the mythological canons of Ancient Persia and Greece. Unlike other more traditional forms of juice advertising, POM uses a sensual visual style traditionally associated with beauty and fashion advertising to capture the allure surrounding pomegranates. 2010-10-05T14:30:57+02:00 POM Wonderful advertising 30 http://scaryideas.com/content/19942/ http://scaryideas.com/content/19942. http://scaryideas.com/content/19942 http://scaryideas.com/t/19942.jpg POM Wonderful : Eve To convey the premium nature of our 100% pure pomegranate juice, POM taps into the rich and vivid history of pomegranates from the Garden of Eden to the mythological canons of Ancient Persia and Greece. Unlike other more traditional forms of juice advertising, POM uses a sensual visual style traditionally associated with beauty and fashion advertising to capture the allure surrounding pomegranates. 2010-10-05T14:32:44+02:00 POM Wonderful advertising 30 http://scaryideas.com/content/19943/ http://scaryideas.com/content/19943. http://scaryideas.com/content/19943 http://scaryideas.com/t/19943.jpg POM Wonderful : Warrior To convey the premium nature of our 100% pure pomegranate juice, POM taps into the rich and vivid history of pomegranates from the Garden of Eden to the mythological canons of Ancient Persia and Greece. Unlike other more traditional forms of juice advertising, POM uses a sensual visual style traditionally associated with beauty and fashion advertising to capture the allure surrounding pomegranates. 2010-10-05T14:33:28+02:00 POM Wonderful advertising 30 http://scaryideas.com/content/19945/ http://scaryideas.com/content/19945. http://scaryideas.com/content/19945 http://scaryideas.com/t/19945.jpg Apple Auto Glass : Safety First - Replace 2010-10-05T17:10:20+02:00 Apple Auto Glass advertising 30 http://scaryideas.com/content/19946/ http://scaryideas.com/content/19946. http://scaryideas.com/content/19946 http://scaryideas.com/t/19946.jpg Apple Auto Glass : Safety First - Repair 2010-10-05T17:11:37+02:00 Apple Auto Glass advertising 30 http://scaryideas.com/content/19947/ http://scaryideas.com/content/19947. http://scaryideas.com/content/19947 http://scaryideas.com/t/19947.jpg Volvo : Volvo S60 - Precision Acceleration 2010-10-05T17:15:15+02:00 Volvo advertising 30 http://scaryideas.com/content/19948/ http://scaryideas.com/content/19948. http://scaryideas.com/content/19948 http://scaryideas.com/t/19948.jpg Volvo : Volvo S60 - Slalom 2010-10-05T17:16:53+02:00 Volvo advertising 30 http://scaryideas.com/content/19949/ http://scaryideas.com/content/19949. http://scaryideas.com/content/19949 http://scaryideas.com/t/19949.jpg EPA Asks : How Far Does Your Creativity Go? 2010-10-06T09:09:04+02:00 EPA Asks advertising 30 http://scaryideas.com/content/19950/ http://scaryideas.com/content/19950. http://scaryideas.com/content/19950 http://scaryideas.com/t/19950.jpg House of Travel : Powered by People Saatchi & Saatchi New Zealand's recently launched brand idea for House of Travel - 'Powered by People who know how it feels' - is set to grow. The campaign brings to life the idea that House of Travel staff are travellers too, drawing on their own experiences and love of travel to inspire and assist customers. The campaign launched with a 60 second and 30 second TVC, retail advertising, and supporting outdoor. Over the next few months the idea will evolve towards a true participation approach in the digital channel, giving kiwi travelers the opportunity to share their experiences too. 2010-10-06T09:11:04+02:00 House of Travel advertising 30 http://scaryideas.com/content/19952/ http://scaryideas.com/content/19952. http://scaryideas.com/content/19952 http://scaryideas.com/t/19952.jpg U.S. Cellular : The Belief Project 2010-10-06T09:14:16+02:00 U.S. Cellular advertising 30 http://scaryideas.com/content/19953/ http://scaryideas.com/content/19953. http://scaryideas.com/content/19953 http://scaryideas.com/t/19953.jpg NZ Lotteries : Lucky Dog 2010-10-06T09:15:30+02:00 NZ Lotteries advertising 30 http://scaryideas.com/content/19957/ http://scaryideas.com/content/19957. http://scaryideas.com/content/19957 http://scaryideas.com/t/19957.jpg Fanta : Freezer 2010-10-06T10:42:08+02:00 Fanta advertising 30 http://scaryideas.com/content/19960/ http://scaryideas.com/content/19960. http://scaryideas.com/content/19960 http://scaryideas.com/t/19960.jpg V Pocket Rocket : Rocket Man To launch V's new energy shot, Pocket Rocket, we used a hydrogen powered, 800 horsepower rocket pack to cone Auckland's Sky Tower. The audacious nature of the coning stunt saw it explode on numerous blog sites, online media and it was picked up by national television in their six o'clock news bulletins. It became the highest rated TV campaign for 'engagement' and 'talk ability' in the history of New Zealand advertising as measured by Colmar Brunton. It helped lift total 'V' sales by 15% and become the first beverage to outsell coke in service stations and convenience stores. 2010-10-06T16:21:33+02:00 V Pocket Rocket advertising 30 http://scaryideas.com/content/19962/ http://scaryideas.com/content/19962. http://scaryideas.com/content/19962 http://scaryideas.com/t/19962.jpg Samsung : Samsung DDR 3 Eco - Nano Experts 2010-10-07T09:37:42+02:00 Samsung advertising 30 http://scaryideas.com/content/19971/ http://scaryideas.com/content/19971. http://scaryideas.com/content/19971 http://scaryideas.com/t/19971.jpg Serta Vera Wang : Sleeping in A married couple enjoys sleeping in on a Vera Wang by Serta Mattress. 2010-10-07T09:50:08+02:00 Serta Vera Wang advertising 30 http://scaryideas.com/content/19963/ http://scaryideas.com/content/19963. http://scaryideas.com/content/19963 http://scaryideas.com/t/19963.jpg Plan Ireland : Do Something Wonderful Do Something Wonderful 2010-10-06T16:26:33+02:00 Plan Ireland advertising 30 http://scaryideas.com/content/19964/ http://scaryideas.com/content/19964. http://scaryideas.com/content/19964 http://scaryideas.com/t/19964.jpg Citroen : Citroen C3 - Dark 2010-10-06T16:28:28+02:00 Citroen advertising 30 http://scaryideas.com/content/19965/ http://scaryideas.com/content/19965. http://scaryideas.com/content/19965 http://scaryideas.com/t/19965.jpg Apple : iPhone 4 - Every 2010-10-06T16:30:25+02:00 Apple advertising 30 http://scaryideas.com/content/19966/ http://scaryideas.com/content/19966. http://scaryideas.com/content/19966 http://scaryideas.com/t/19966.jpg Volkswagen : Cloud-Sheep After the success of the film "Fish-Dog", AlmapBBDO takes on the sequel for the Whatever You Imagine Campaign, for SpaceFox VW, with the Cloud-Sheep. The sound track is a new arrangement and new recording of the song "Have you ever seen the rain?", by John Fogerty, famous in the 70's with the band Creedence Clearwater Revival. 2010-10-07T09:20:03+02:00 Volkswagen advertising 30 http://scaryideas.com/content/19969/ http://scaryideas.com/content/19969. http://scaryideas.com/content/19969 http://scaryideas.com/t/19969.jpg Costa Coffee : Monkeys & Typewriters You know the tea monkey, but here's a few of our coffee friends in a first for Costa from Sam Brown through Karmarama. 2010-10-07T09:47:17+02:00 Costa Coffee advertising 30 http://scaryideas.com/content/19979/ http://scaryideas.com/content/19979. http://scaryideas.com/content/19979 http://scaryideas.com/t/19979.jpg GlaxoSmithKline : Sensodyne Iso-Active - iso3D As part of this past Saturday's fifth annual Nuit Blanche, a sunset to sunrise celebration of contemporary art held in Toronto, Grey Canada and The Media Merchants hosted an all-night projected installation at Toronto's Union Station sponsored by Sensodyne iso-active tooth paste. The project, called 'iso3D', showcased the product's foaming action and is to date the largest branded, 3-D projection mapping display in Canada. 2010-10-07T10:00:54+02:00 GlaxoSmithKline advertising 30 http://scaryideas.com/content/19980/ http://scaryideas.com/content/19980. http://scaryideas.com/content/19980 http://scaryideas.com/t/19980.jpg Microsoft : Visio 2010 - Little Red Riding Hood 2010-10-07T10:40:55+02:00 Microsoft advertising 30 http://scaryideas.com/content/19981/ http://scaryideas.com/content/19981. http://scaryideas.com/content/19981 http://scaryideas.com/t/19981.jpg Microsoft : Visio 2010 - Rumpelstilskin 2010-10-07T10:42:48+02:00 Microsoft advertising 30 http://scaryideas.com/content/19982/ http://scaryideas.com/content/19982. http://scaryideas.com/content/19982 http://scaryideas.com/t/19982.jpg Microsoft : Visio 2010 - Cinderella 2010-10-07T10:45:11+02:00 Microsoft advertising 30 http://scaryideas.com/content/19987/ http://scaryideas.com/content/19987. http://scaryideas.com/content/19987 http://scaryideas.com/t/19987.jpg Heinz : Whistle Heinz will be back on air with a new television and radio advertising campaign via AMV BBDO, London worth £2 million, reminding consumers that in the run up to the Winter Soup season, 'IT HAS TO BE HEINZ'. The TV ad, which airs for four weeks from 3rd October, will see its first appearance on prime time television, during Sunday nightâs X-Factor programme. The ad features people of all ages in a diverse range of settings about to take their first spoonful of steaming Heinz Soup. Before taking that first delicious mouthful, they each pause and blow to cool the soup down and a whistling tune is heard, to coincide with the blowing of the soup. The same tune is continued from person to person, bringing to life the feelings of satisfaction and comfort from a bowl of tasty and nutritious Heinz Soup. 2010-10-07T11:04:05+02:00 Heinz advertising 30 http://scaryideas.com/content/19988/ http://scaryideas.com/content/19988. http://scaryideas.com/content/19988 http://scaryideas.com/t/19988.jpg Volkswagen : Volkswagen Jetta - Moonlighting What a guy would do for love. The all-new 2011 Jetta. Great. For the price of good. 2010-10-07T14:06:30+02:00 Volkswagen advertising 30 http://scaryideas.com/content/19989/ http://scaryideas.com/content/19989. http://scaryideas.com/content/19989 http://scaryideas.com/t/19989.jpg Volkswagen : Volkswagen Jetta - Dream Team After four years of blood, sweat and tears, top Volkswagen designers and product engineers assembled from around the world are ready to soak in the glory of their creation -- or so they think. The all-new 2011 Jetta. Great. For the price of good. What a guy would do for love. The all-new 2011 Jetta. Great. For the price of good. 2010-10-07T14:07:30+02:00 Volkswagen advertising 30 http://scaryideas.com/content/19990/ http://scaryideas.com/content/19990. http://scaryideas.com/content/19990 http://scaryideas.com/t/19990.jpg The Bay : Fall Fashion Segment 2010-10-07T16:25:21+02:00 The Bay advertising 30 http://scaryideas.com/content/19991/ http://scaryideas.com/content/19991. http://scaryideas.com/content/19991 http://scaryideas.com/t/19991.jpg Subaru : 2011 Mediocrity - Designers Subaru and its ad agency, Carmichael Lynch, are Fighting Mediocrity. Are you? 2010-10-07T16:35:59+02:00 Subaru advertising 30 http://scaryideas.com/content/19992/ http://scaryideas.com/content/19992. http://scaryideas.com/content/19992 http://scaryideas.com/t/19992.jpg Subaru : 2011 Mediocrity - Spokesman Subaru and its ad agency, Carmichael Lynch, are Fighting Mediocrity. Are you? 2010-10-07T16:37:21+02:00 Subaru advertising 30 http://scaryideas.com/content/19994/ http://scaryideas.com/content/19994. http://scaryideas.com/content/19994 http://scaryideas.com/t/19994.jpg Nike : Fresh Air 2010-10-08T14:39:49+02:00 Nike advertising 30 http://scaryideas.com/content/19993/ http://scaryideas.com/content/19993. http://scaryideas.com/content/19993 http://scaryideas.com/t/19993.jpg Subaru : 2011 Mediocrity - Quotes Subaru and its ad agency, Carmichael Lynch, are Fighting Mediocrity. Are you? 2010-10-07T16:38:57+02:00 Subaru advertising 30 http://scaryideas.com/content/19995/ http://scaryideas.com/content/19995. http://scaryideas.com/content/19995 http://scaryideas.com/t/19995.jpg PSP : Toy Story A commercial for Playstation PSP's new Toy Story game. Directed by Phil Hawkins - Represented by The Mob Film 2010-10-08T14:42:17+02:00 PSP advertising 30 http://scaryideas.com/content/19996/ http://scaryideas.com/content/19996. http://scaryideas.com/content/19996 http://scaryideas.com/t/19996.jpg Walkers : It's Raining Ten AMP Boston spot delivers Walkers to the people 2010-10-08T14:44:32+02:00 Walkers advertising 30 http://scaryideas.com/content/19997/ http://scaryideas.com/content/19997. http://scaryideas.com/content/19997 http://scaryideas.com/t/19997.jpg Alcoholics Anonymous : Family Alcoholics don't need to be told they've got a problem, they simply need to know there may be a solution. Gatecrasher Perth did the work. 2010-10-08T14:50:59+02:00 Alcoholics Anonymous advertising 30 http://scaryideas.com/content/19998/ http://scaryideas.com/content/19998. http://scaryideas.com/content/19998 http://scaryideas.com/t/19998.jpg Piedmont Natural Gas : Invisible This TV spot by Luquire George Andrews Charlotte for Piedmont Natural Gas highlights the sentiment that being visible isn't nearly as important as being there. 2010-10-08T14:52:23+02:00 Piedmont Natural Gas advertising 30 http://scaryideas.com/content/20004/ http://scaryideas.com/content/20004. http://scaryideas.com/content/20004 http://scaryideas.com/t/20004.jpg Burger King : Ball Machine 2010-10-08T15:00:56+02:00 Burger King advertising 30 http://scaryideas.com/content/20005/ http://scaryideas.com/content/20005. http://scaryideas.com/content/20005 http://scaryideas.com/t/20005.jpg Nagaraya : Race of the Dance Steps To invite consumers to join the "It's Fun To be Nutty" video-making contest at www.itsfuntobenutty.com.ph, PC&V Communications Manila created a sample teaser video that looked amateurish and was equally nutty than the entries it hoped to receive. 2010-10-08T15:02:17+02:00 Nagaraya advertising 30 http://scaryideas.com/content/20007/ http://scaryideas.com/content/20007. http://scaryideas.com/content/20007 http://scaryideas.com/t/20007.jpg AXA : Treadmill 2010-10-08T15:12:00+02:00 AXA advertising 30 http://scaryideas.com/content/20008/ http://scaryideas.com/content/20008. http://scaryideas.com/content/20008 http://scaryideas.com/t/20008.jpg Burger King : Jorts 2010-10-08T15:16:38+02:00 Burger King advertising 30 http://scaryideas.com/content/20009/ http://scaryideas.com/content/20009. http://scaryideas.com/content/20009 http://scaryideas.com/t/20009.jpg 2K Games : Sid Meier's Civilization - Civanon 2010-10-08T15:24:16+02:00 2K Games advertising 30 http://scaryideas.com/content/20010/ http://scaryideas.com/content/20010. http://scaryideas.com/content/20010 http://scaryideas.com/t/20010.jpg Telecine : Films inspire 2010-10-08T15:27:28+02:00 Telecine advertising 30 http://scaryideas.com/content/20015/ http://scaryideas.com/content/20015. http://scaryideas.com/content/20015 http://scaryideas.com/t/20015.jpg European Commission : Innovation-Union 2010-10-08T15:35:22+02:00 European Commission advertising 30 http://scaryideas.com/content/20016/ http://scaryideas.com/content/20016. http://scaryideas.com/content/20016 http://scaryideas.com/t/20016.jpg Pedestrian council of Australia : Glass 2010-10-08T15:39:05+02:00 Pedestrian council of Australia advertising 30 http://scaryideas.com/content/20023/ http://scaryideas.com/content/20023. http://scaryideas.com/content/20023 http://scaryideas.com/t/20023.jpg Fisher Wallace Cranial Stimulator : Side Effects As a way to market our drug-free depression therapy, Fisher Wallace have personified the side effects of popular antidepressants as a 350 lb bully who is introduced to patients by a psychiatrist. 2010-10-11T15:11:57+02:00 Fisher Wallace Cranial Stimulator advertising 30 http://scaryideas.com/content/20024/ http://scaryideas.com/content/20024. http://scaryideas.com/content/20024 http://scaryideas.com/t/20024.jpg BBC : BBC Local Radio - Sussex 2010-10-11T15:09:57+02:00 BBC advertising 30 http://scaryideas.com/content/20025/ http://scaryideas.com/content/20025. http://scaryideas.com/content/20025 http://scaryideas.com/t/20025.jpg SEEK Learning : Childcare SEEK Learning is a new service that helps people find the right course for their calling. The launch campaign from Leo Burnett Melbourne shares the stories of people who are clearly stuck in the wrong job, and just canât suppress their passion for their true calling. 2010-10-11T15:12:37+02:00 SEEK Learning advertising 30 http://scaryideas.com/content/20026/ http://scaryideas.com/content/20026. http://scaryideas.com/content/20026 http://scaryideas.com/t/20026.jpg Rienergy : Cat The energy drink that turns YOU into SUPER-YOU.just kidding.you'll do what you do, just for a long time! Agency: propaganda Bucharest 2010-10-11T15:28:59+02:00 Rienergy advertising 30 http://scaryideas.com/content/20027/ http://scaryideas.com/content/20027. http://scaryideas.com/content/20027 http://scaryideas.com/t/20027.jpg DNBNOR : Pension Fund 2010-10-11T15:30:55+02:00 DNBNOR advertising 30 http://scaryideas.com/content/20028/ http://scaryideas.com/content/20028. http://scaryideas.com/content/20028 http://scaryideas.com/t/20028.jpg Budweiser : Great Times Anomaly and Michael Haussman hit a home run with this spot that's all about preparation. 2010-10-11T15:38:01+02:00 Budweiser advertising 30 http://scaryideas.com/content/20029/ http://scaryideas.com/content/20029. http://scaryideas.com/content/20029 http://scaryideas.com/t/20029.jpg Vitapet : Reverse 2010-10-11T15:39:32+02:00 Vitapet advertising 30 http://scaryideas.com/content/20030/ http://scaryideas.com/content/20030. http://scaryideas.com/content/20030 http://scaryideas.com/t/20030.jpg Knife Awareness : Knives Trash Lives Anti Knife Community Service Announcement created Lifeblood Melbourne .A gang of youths involved in an altercation in which a stabbing occurs. Smoke is used as a metaphor for blood, and as it spreads it depicts how the incident affects not only the victim, but everyone else as well.Played in reverse and in slow motion, it is revealed that the chaos erupted as a consequence of the attacker carrying a knife for self defence. 2010-10-11T15:41:42+02:00 Knife Awareness advertising 30 http://scaryideas.com/content/20031/ http://scaryideas.com/content/20031. http://scaryideas.com/content/20031 http://scaryideas.com/t/20031.jpg Purina ONE : Pouring down Purina ONE via Ogilvy NZ bring out the playful side in New Zealand's cats, by showering the country with thousands upon thousands of balls of wool. 2010-10-11T16:30:07+02:00 Purina ONE advertising 30 http://scaryideas.com/content/20033/ http://scaryideas.com/content/20033. http://scaryideas.com/content/20033 http://scaryideas.com/t/20033.jpg Boston Pizza : Caught 2010-10-11T15:49:10+02:00 Boston Pizza advertising 30 http://scaryideas.com/content/20034/ http://scaryideas.com/content/20034. http://scaryideas.com/content/20034 http://scaryideas.com/t/20034.jpg Boston Pizza : Lying down 2010-10-11T15:49:53+02:00 Boston Pizza advertising 30 http://scaryideas.com/content/20035/ http://scaryideas.com/content/20035. http://scaryideas.com/content/20035 http://scaryideas.com/t/20035.jpg Boston Pizza : Finger cooking 2010-10-11T15:50:41+02:00 Boston Pizza advertising 30 http://scaryideas.com/content/20036/ http://scaryideas.com/content/20036. http://scaryideas.com/content/20036 http://scaryideas.com/t/20036.jpg Tropical Beer : The world's largest beach towel 2010-10-11T15:51:47+02:00 Tropical Beer advertising 30 http://scaryideas.com/content/20037/ http://scaryideas.com/content/20037. http://scaryideas.com/content/20037 http://scaryideas.com/t/20037.jpg DB Export : Beer The Untold Story Colenso BBDO Auckland is celebrating the 50th anniversary of New Zealand beer, DB Export, with a 90-second commercial set in the 1960s telling the story of the beer's creation by company founder, Morton Coutts as narrated by his barber. Following the introduction of Arnold Nordmeyer's Black Budget, whereby a 9 pence tax was imposed on imported beer, Coutts set out to create an export-quality beer at local prices. It went on to be named 'The World's Best Beer' in 1968. Also, on the revamped DB Breweries site, which goes live today, is a five-minute short film, 'Beer, the untold story' created by Revolver. 2010-10-11T15:53:15+02:00 DB Export advertising 30 http://scaryideas.com/content/20040/ http://scaryideas.com/content/20040. http://scaryideas.com/content/20040 http://scaryideas.com/t/20040.jpg Nissan : Nissan Juke - The Dread What makes an urban legend? Tangling with a 500-ton steel monster with tank treads for feet might do it. But only if you manage to come out on top. 2010-10-11T16:50:44+02:00 Nissan advertising 30 http://scaryideas.com/content/20041/ http://scaryideas.com/content/20041. http://scaryideas.com/content/20041 http://scaryideas.com/t/20041.jpg Batelco : Infinity Over 48000 fans 'Like' it on www.facebok.com/batelcoinfinity. Join the Infinity experience global phenomena today. An epic journey through people's ideas coming to life. It's Infinity from Batelco - The biggest innovative ad Film. Infinity was more than one year in the making with new technologies, and innovative interactive layers and two accomplished directors. 2010-10-11T16:08:34+02:00 Batelco advertising 30 http://scaryideas.com/content/20044/ http://scaryideas.com/content/20044. http://scaryideas.com/content/20044 http://scaryideas.com/t/20044.jpg Bud Light : Pimp Your Ride 2010-10-11T16:12:40+02:00 Bud Light advertising 30 http://scaryideas.com/content/20050/ http://scaryideas.com/content/20050. http://scaryideas.com/content/20050 http://scaryideas.com/t/20050.jpg Leica : Anti-Shake - Barman This virally inspired film was developed to showcase the anti-shake function of the Leica D-Lux 4 camera. The film shows a barman making an impossible shake while mixing, making the viewer curious about the reason. The product claim comes as a reward at the end for the viewer. Headline (eng.): Anti-Shake Video Function. The new Leica D-Lux 4. 2010-10-12T08:21:54+02:00 Leica advertising 30 http://scaryideas.com/content/20051/ http://scaryideas.com/content/20051. http://scaryideas.com/content/20051 http://scaryideas.com/t/20051.jpg Aston Martin : Cygnet - CEO and Design Director statement Aston Martin is pleased to confirm that the Cygnet luxury city car -- originally shown as a concept car in March - is to go into production in 2011 at the company's Gaydon headquarters in Warwickshire. 2010-10-12T08:23:46+02:00 Aston Martin advertising 30 http://scaryideas.com/content/20052/ http://scaryideas.com/content/20052. http://scaryideas.com/content/20052 http://scaryideas.com/t/20052.jpg Sharp : Sharp Quattron 3D TV - The Spill Sharp Introduced Quattron Quad Pixel technology in a new tv spot starring George Takei. Quattron Quad Pixel is the new breakthrough color technology from Sharp that adds a fourth-color- Yellow - to the standard RGB TV format, creating colors never before seen on TVs with three-color technology. Experience over a billion colors and the incredible picture quality of Quattron Quad Pixel technology at a Sharp retailer near you. You have to see it, to see it. 2010-10-12T08:32:17+02:00 Sharp advertising 30 http://scaryideas.com/content/20053/ http://scaryideas.com/content/20053. http://scaryideas.com/content/20053 http://scaryideas.com/t/20053.jpg Specsavers : Happy It takes a lot to make Mr.Happy's smile turn into a frown. But that's exactly what happens in this Specsavers TV commercial promoting our Biggest Ever Free Offer. It opens on Happyland where "even the worms are happy" according to the narrator. But Mr.Happy is decidedly unhappy, and as the film plays out we realise it's because he missed out on our latest glasses offer. He proceeds to take out his frustration on several other Mr.Men favourites. The ad was written by Neil Brush, Simon Bougourd, Michael Hutchinson and Aaron Scoones of our own in-house creative team, and directed by Darren Walsh, who also directed our recent Postman Pat commercial. The Mr Men themselves were created as books in 1971 by Roger Hargreaves and first appeared on BBC TV in 1975. The first Mr. Men character was Mr Tickle, after Hargreaves' son, Adam, asked him what a tickle looked like: a round, orange figure with long, bendy arms. After Hargreaves' death in 1988, Adam Hargreaves, began writing and illustrating new stories, including the creation of ten new characters. Mr.Men and Little Miss cartoons can still be seen on TV today, having been given a modern makeover. But here at Specsavers we prefer the charm of the original series which is reflected in our commercial. They are also appearing in newspapers, online, in posters and at a Specsavers store near you (UK only). 2010-10-12T08:33:30+02:00 Specsavers advertising 30 http://scaryideas.com/content/20054/ http://scaryideas.com/content/20054. http://scaryideas.com/content/20054 http://scaryideas.com/t/20054.jpg VIP Medicum Beauty Clinic : Before and After Hostesses Plus size and skinny twins employed as hostesses to promote a beauty clinic. 2010-10-12T09:16:58+02:00 VIP Medicum Beauty Clinic advertising 30 http://scaryideas.com/content/20055/ http://scaryideas.com/content/20055. http://scaryideas.com/content/20055 http://scaryideas.com/t/20055.jpg Reebok CCM : Bowling Hockey season is nearly upon us, and Backyard Director Kevin Smith is prepping for the open ice with a pair of spots featuring hockey all-star Alex Ovechkin of the Washington Capitals for Reebok's CCM, a world leader in the design and innovation of hockey equipment, via agency Cramer-Krasselt. The inventive spots showcase fledgling hockey players who, when straying from their routine, are confronted by the dismembered head of Ovechkin who scolds them back into their CCM skates and onto the ice. In Bowling, a young man sets his bowling bag down in preparation for a match, only to encounter the hockey legend's head staring from his open bag, lecturing, "No one ever got better at hockey by bowling - more practice for you!" In Locker, a student between classes finds Ovechkin's head glaring from the top shelf of his locker and maniacal laughter hails the fact "that the championship will soon be ours!" Both spots have a montage of high-speed Ovechkin highlights and speed-ramped shots of CCM skates. 2010-10-12T09:52:17+02:00 Reebok CCM advertising 30 http://scaryideas.com/content/20056/ http://scaryideas.com/content/20056. http://scaryideas.com/content/20056 http://scaryideas.com/t/20056.jpg Reebok CCM : Locker Hockey season is nearly upon us, and Backyard Director Kevin Smith is prepping for the open ice with a pair of spots featuring hockey all-star Alex Ovechkin of the Washington Capitals for Reebok's CCM, a world leader in the design and innovation of hockey equipment, via agency Cramer-Krasselt. The inventive spots showcase fledgling hockey players who, when straying from their routine, are confronted by the dismembered head of Ovechkin who scolds them back into their CCM skates and onto the ice. In Bowling, a young man sets his bowling bag down in preparation for a match, only to encounter the hockey legend's head staring from his open bag, lecturing, "No one ever got better at hockey by bowling - more practice for you!" In Locker, a student between classes finds Ovechkin's head glaring from the top shelf of his locker and maniacal laughter hails the fact "that the championship will soon be ours!" Both spots have a montage of high-speed Ovechkin highlights and speed-ramped shots of CCM skates. 2010-10-12T09:52:07+02:00 Reebok CCM advertising 30 http://scaryideas.com/content/20057/ http://scaryideas.com/content/20057. http://scaryideas.com/content/20057 http://scaryideas.com/t/20057.jpg Volkswagen : Milk run 2010-10-12T09:21:43+02:00 Volkswagen advertising 30 http://scaryideas.com/content/20058/ http://scaryideas.com/content/20058. http://scaryideas.com/content/20058 http://scaryideas.com/t/20058.jpg Conn-X : God 2010-10-12T09:31:58+02:00 Conn-X advertising 30 http://scaryideas.com/content/20060/ http://scaryideas.com/content/20060. http://scaryideas.com/content/20060 http://scaryideas.com/t/20060.jpg Microsoft : Windows Phone 7 - Really? 2010-10-12T11:34:09+02:00 Microsoft advertising 30 http://scaryideas.com/content/20062/ http://scaryideas.com/content/20062. http://scaryideas.com/content/20062 http://scaryideas.com/t/20062.jpg Microsoft : Windows Phone 7 - Season of the Witch 2010-10-12T11:35:47+02:00 Microsoft advertising 30 http://scaryideas.com/content/20064/ http://scaryideas.com/content/20064. http://scaryideas.com/content/20064 http://scaryideas.com/t/20064.jpg Orange : In The Land of Talking - SMSes or Minutes For all the Telco clients seconds and minutes are currency. We decided to treat it as celebrity. Our idea is to make time your friend, give it life and shape. We created the Orange Land of Talking, inspired by primitive painting full of ornaments and signs. It is an abstract 3D world; in which conversations and time materialize by taking shape of strange, but friendly creatures people can play with. 2010-10-12T12:49:01+02:00 Orange advertising 30 http://scaryideas.com/content/20065/ http://scaryideas.com/content/20065. http://scaryideas.com/content/20065 http://scaryideas.com/t/20065.jpg Orange : In The Land of Talking - Flower For all the Telco clients seconds and minutes are currency. We decided to treat it as celebrity. Our idea is to make time your friend, give it life and shape. We created the Orange Land of Talking, inspired by primitive painting full of ornaments and signs. It is an abstract 3D world; in which conversations and time materialize by taking shape of strange, but friendly creatures people can play with. 2010-10-12T12:50:02+02:00 Orange advertising 30 http://scaryideas.com/content/20066/ http://scaryideas.com/content/20066. http://scaryideas.com/content/20066 http://scaryideas.com/t/20066.jpg Orange : In The Land of Talking - Island For all the Telco clients seconds and minutes are currency. We decided to treat it as celebrity. Our idea is to make time your friend, give it life and shape. We created the Orange Land of Talking, inspired by primitive painting full of ornaments and signs. It is an abstract 3D world; in which conversations and time materialize by taking shape of strange, but friendly creatures people can play with. 2010-10-12T12:51:35+02:00 Orange advertising 30 http://scaryideas.com/content/20067/ http://scaryideas.com/content/20067. http://scaryideas.com/content/20067 http://scaryideas.com/t/20067.jpg Orange : In The Land of Talking - Minutes For all the Telco clients seconds and minutes are currency. We decided to treat it as celebrity. Our idea is to make time your friend, give it life and shape. We created the Orange Land of Talking, inspired by primitive painting full of ornaments and signs. It is an abstract 3D world; in which conversations and time materialize by taking shape of strange, but friendly creatures people can play with. 2010-10-12T12:52:49+02:00 Orange advertising 30 http://scaryideas.com/content/20068/ http://scaryideas.com/content/20068. http://scaryideas.com/content/20068 http://scaryideas.com/t/20068.jpg Orange : In The Land of Talking - Pegasus For all the Telco clients seconds and minutes are currency. We decided to treat it as celebrity. Our idea is to make time your friend, give it life and shape. We created the Orange Land of Talking, inspired by primitive painting full of ornaments and signs. It is an abstract 3D world; in which conversations and time materialize by taking shape of strange, but friendly creatures people can play with. 2010-10-12T12:54:21+02:00 Orange advertising 30 http://scaryideas.com/content/20069/ http://scaryideas.com/content/20069. http://scaryideas.com/content/20069 http://scaryideas.com/t/20069.jpg Orange : In The Land of Talking - Tree For all the Telco clients seconds and minutes are currency. We decided to treat it as celebrity. Our idea is to make time your friend, give it life and shape. We created the Orange Land of Talking, inspired by primitive painting full of ornaments and signs. It is an abstract 3D world; in which conversations and time materialize by taking shape of strange, but friendly creatures people can play with. 2010-10-12T12:55:35+02:00 Orange advertising 30 http://scaryideas.com/content/20073/ http://scaryideas.com/content/20073. http://scaryideas.com/content/20073 http://scaryideas.com/t/20073.jpg Stella Artois : Apartomatic The new Stella Artois spot, directed by Wes Anderson and Roman Coppola 2010-10-13T09:24:52+02:00 Stella Artois advertising 30 http://scaryideas.com/content/20074/ http://scaryideas.com/content/20074. http://scaryideas.com/content/20074 http://scaryideas.com/t/20074.jpg Nissan : Nissan Infiniti - iPad Execution TBWA\Chiat\Day Los Angeles's vision for the iPad execution was to communicate Infiniti's brand essence through the launch of the QX56. Infiniti leverages its Japanese DNA and its ability to craft high-performance vehicles to create a deeper sensory connection between car and driver. This unique and modern way of car making resulted in a world-class luxury SUV, and the iPad was the perfect platform to bring it to life. The creative execution also gave the user a reward for going through the audio-visual journey: a link to download Infiniti's Adeyaka iPad app for a continued brand experience. AdMob engaged The Visionaire Group as a vendor to build the HTML 5 iPad experience. Chiat was responsible for concept, creative and animations. The Visionaire group built the iPad experience in HTML5. 2010-10-13T12:38:51+02:00 Nissan advertising 30 http://scaryideas.com/content/20075/ http://scaryideas.com/content/20075. http://scaryideas.com/content/20075 http://scaryideas.com/t/20075.jpg Lexus : The Next Big Thing From Lexus Isn't A Car The campaign features the world's most advanced driving simulator. Lexus has developed the simulator enabling its engineers to keep drivers safer and shows the idea that perhaps, someday, the possibility of accidents may be eliminated. The TV spot will allow consumers to see this simulator first hand inside the testing facility in Japan. 2010-10-13T09:29:37+02:00 Lexus advertising 30 http://scaryideas.com/content/20076/ http://scaryideas.com/content/20076. http://scaryideas.com/content/20076 http://scaryideas.com/t/20076.jpg Kodak : Balcony LA-based Robot Film director Chris Robinson captures recording artists easily sharing their photos with friends in Kodak's youth-oriented 'SO Kodak' campaign, out of Partners + Napier, Rochester, NY. The spots target a youth audience with the message that Kodak's m590 is the only camera that allows you to connect with Facebook, Kodak Gallery, Flickr and YouTube to share your photos directly from your camera. Robinson captures pop personalities Drake, Trey Songz, Pitbull and Rihanna in spectacular environments. 2010-10-13T09:31:00+02:00 Kodak advertising 30 http://scaryideas.com/content/20077/ http://scaryideas.com/content/20077. http://scaryideas.com/content/20077 http://scaryideas.com/t/20077.jpg Kodak : Bus LA-based Robot Film director Chris Robinson captures recording artists easily sharing their photos with friends in Kodak's youth-oriented 'SO Kodak' campaign, out of Partners + Napier, Rochester, NY. The spots target a youth audience with the message that Kodak's m590 is the only camera that allows you to connect with Facebook, Kodak Gallery, Flickr and YouTube to share your photos directly from your camera. Robinson captures pop personalities Drake, Trey Songz, Pitbull and Rihanna in spectacular environments. 2010-10-13T09:31:51+02:00 Kodak advertising 30 http://scaryideas.com/content/20078/ http://scaryideas.com/content/20078. http://scaryideas.com/content/20078 http://scaryideas.com/t/20078.jpg Kodak : Club LA-based Robot Film director Chris Robinson captures recording artists easily sharing their photos with friends in Kodak's youth-oriented 'SO Kodak' campaign, out of Partners + Napier, Rochester, NY. The spots target a youth audience with the message that Kodak's m590 is the only camera that allows you to connect with Facebook, Kodak Gallery, Flickr and YouTube to share your photos directly from your camera. Robinson captures pop personalities Drake, Trey Songz, Pitbull and Rihanna in spectacular environments. 2010-10-13T09:32:30+02:00 Kodak advertising 30 http://scaryideas.com/content/20079/ http://scaryideas.com/content/20079. http://scaryideas.com/content/20079 http://scaryideas.com/t/20079.jpg Kodak : Radio City LA-based Robot Film director Chris Robinson captures recording artists easily sharing their photos with friends in Kodak's youth-oriented 'SO Kodak' campaign, out of Partners + Napier, Rochester, NY. The spots target a youth audience with the message that Kodak's m590 is the only camera that allows you to connect with Facebook, Kodak Gallery, Flickr and YouTube to share your photos directly from your camera. Robinson captures pop personalities Drake, Trey Songz, Pitbull and Rihanna in spectacular environments. 2010-10-13T09:33:08+02:00 Kodak advertising 30 http://scaryideas.com/content/20080/ http://scaryideas.com/content/20080. http://scaryideas.com/content/20080 http://scaryideas.com/t/20080.jpg Kodak : Key LA-based Robot Film director Chris Robinson captures recording artists easily sharing their photos with friends in Kodak's youth-oriented 'SO Kodak' campaign, out of Partners + Napier, Rochester, NY. The spots target a youth audience with the message that Kodak's m590 is the only camera that allows you to connect with Facebook, Kodak Gallery, Flickr and YouTube to share your photos directly from your camera. Robinson captures pop personalities Drake, Trey Songz, Pitbull and Rihanna in spectacular environments. 2010-10-13T09:33:50+02:00 Kodak advertising 30 http://scaryideas.com/content/20081/ http://scaryideas.com/content/20081. http://scaryideas.com/content/20081 http://scaryideas.com/t/20081.jpg Kodak : Boys LA-based Robot Film director Chris Robinson captures recording artists easily sharing their photos with friends in Kodak's youth-oriented 'SO Kodak' campaign, out of Partners + Napier, Rochester, NY. The spots target a youth audience with the message that Kodak's m590 is the only camera that allows you to connect with Facebook, Kodak Gallery, Flickr and YouTube to share your photos directly from your camera. Robinson captures pop personalities Drake, Trey Songz, Pitbull and Rihanna in spectacular environments. 2010-10-13T09:34:33+02:00 Kodak advertising 30 http://scaryideas.com/content/20082/ http://scaryideas.com/content/20082. http://scaryideas.com/content/20082 http://scaryideas.com/t/20082.jpg Kodak : Studio LA-based Robot Film director Chris Robinson captures recording artists easily sharing their photos with friends in Kodak's youth-oriented 'SO Kodak' campaign, out of Partners + Napier, Rochester, NY. The spots target a youth audience with the message that Kodak's m590 is the only camera that allows you to connect with Facebook, Kodak Gallery, Flickr and YouTube to share your photos directly from your camera. Robinson captures pop personalities Drake, Trey Songz, Pitbull and Rihanna in spectacular environments. 2010-10-13T09:35:17+02:00 Kodak advertising 30 http://scaryideas.com/content/20090/ http://scaryideas.com/content/20090. http://scaryideas.com/content/20090 http://scaryideas.com/t/20090.jpg Samsung Duos : Integrated media campaign Kseniya Sobchak - Crash Media campaign idea explanation: The story about the most popular Russian blonde changing SIM-cards while driving and crashing into the shop-window proved to be an obvious demonstration of the new Samsung Duos B5722 model benefits. It also caused discussion and strengthened the image of both Euroset and Samsung brands. 2010-10-13T15:57:54+02:00 Samsung Duos advertising 30 http://scaryideas.com/content/20091/ http://scaryideas.com/content/20091. http://scaryideas.com/content/20091 http://scaryideas.com/t/20091.jpg Coca-Cola : The First Vintage Merchandising Campaign Insights, Strategy and the Idea: build the association of Coca-Cola with Italian meals, overcoming cultural barriers and traditional habits. We are in Italy, where food and cooking are felt in a unique way. Home-cooked meals are generally associated to wine and water, while Coca-Cola is usually associated with special and out-of-home occasions. A perception that couldn't be challenged by an ordinary TV campaign aired little longer than a month. There's an opportunity for Coca-Cola to infiltrate and gain a firm foothold in the everyday life of Italians, and gain relevant exposure for much longer than paid-for OTS': the merchandising of Coca-Cola. Since their early years, the Coca-Cola ads have been the subject of a wide variety of objects, such as trays or calendars, found in bars, flea markets, or in our homes: but none of these places Coca-Cola in the context of an Italian family meal. Creative Execution: we have redrawn the image of Coca-Cola, for the first time on the setting of an Italian table with a vintage flavor. The activity leveraged an asset which was already in place (the vintage merchandising line), only making it consistent with local brand objectives. The new setting was the basis for a massive production of merchandising which have become, quite spontaneously, the backbone medium of our campaign: these originated what we came to call 'Kitchen GRP's', a continuous visibility in consumers' home at no additional cost. Results and Effectiveness: merchandising has delivered as a broadcast-level medium. Platmats, postcards, calendars and posters have yielded over 160 Million impressions in a year, with a total reach safely over 60% of All Adults, at no additional cost. TV would have generated the same level of exposure in two weeks, but at an incremental cost of about 1 Million Euro's. 2010-10-13T16:00:07+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/20092/ http://scaryideas.com/content/20092. http://scaryideas.com/content/20092 http://scaryideas.com/t/20092.jpg Volvo : Volvo DRIVe Around The World How well conected are you? Volvo's DRIVe Around The World game challenged people to find out how well connected they really are. Could they virtually drive around the world using only their network of Facebook friends? All players had to do was virtually drive their C30 DRIVe to a friend who lives as close to 1,333km away as possible, that's the distance the thrifty car makes on just one tank of fuel. Then, the car is passed on from friend to friend, moving from country to country, until it makes its way around the world. And, in the true spirit of adventure, we gave people only 80 days to try. 2010-10-13T16:01:51+02:00 Volvo advertising 30 http://scaryideas.com/content/20093/ http://scaryideas.com/content/20093. http://scaryideas.com/content/20093 http://scaryideas.com/t/20093.jpg 13eme Rue : Ikillafriend.com 13eme Rue is a cable network channel, specializing in crime and investigation entertainment. To attract a young audience, with no media budget, we launched the first online virtual assassination service. You choose a hitman, provide your friend's email and photo, and in a few seconds the website generates and sends your friend a movie-like crime-sequence of themselves being assassinated. After a short investigation, if your friend solves whodunnit, you receive an email informing you that you have been arrested. The campaign reached a record 22,000,000 contacts and over 1,000,000 assassinations after only 6 months: huge for a French language only website! 2010-10-13T16:03:19+02:00 13eme Rue advertising 30 http://scaryideas.com/content/20096/ http://scaryideas.com/content/20096. http://scaryideas.com/content/20096 http://scaryideas.com/t/20096.jpg T Mobile Czech Republic : Parachutists It's bombs away in this spot for T-Mobile Czech Republic directed by Roman Valent. 2010-10-14T09:43:53+02:00 T Mobile Czech Republic advertising 30 http://scaryideas.com/content/20097/ http://scaryideas.com/content/20097. http://scaryideas.com/content/20097 http://scaryideas.com/t/20097.jpg Saab : Paris Motor Show short Refreshing vibes from Lowe Brindfors and Yann Secouet in this Saab short for the Paris Motor Show. 2010-10-14T09:44:51+02:00 Saab advertising 30 http://scaryideas.com/content/20099/ http://scaryideas.com/content/20099. http://scaryideas.com/content/20099 http://scaryideas.com/t/20099.jpg Chicken Licken : Bunker 2010-10-14T11:49:28+02:00 Chicken Licken advertising 30 http://scaryideas.com/content/20103/ http://scaryideas.com/content/20103. http://scaryideas.com/content/20103 http://scaryideas.com/t/20103.jpg Nando's : Bags 2010-10-14T12:30:09+02:00 Nando's advertising 30 http://scaryideas.com/content/20104/ http://scaryideas.com/content/20104. http://scaryideas.com/content/20104 http://scaryideas.com/t/20104.jpg Air New Zealand : The Intimate Art of Touch 2010-10-14T14:29:08+02:00 Air New Zealand advertising 30 http://scaryideas.com/content/20105/ http://scaryideas.com/content/20105. http://scaryideas.com/content/20105 http://scaryideas.com/t/20105.jpg Air New Zealand : Happy Hour 2010-10-14T14:35:22+02:00 Air New Zealand advertising 30 http://scaryideas.com/content/20106/ http://scaryideas.com/content/20106. http://scaryideas.com/content/20106 http://scaryideas.com/t/20106.jpg OGD ict services : Bits in pieces "Bits in pieces" is a short Gondry-esque disaster movie. We used only old-fashioned techniques. No computer effects, no blue screen, no digital animation. Instead we used nylon wires, cardboard, and crêpe paper. Everything you see was created on the film set, not in a computer. It was made for a Dutch IT company, to support their campaign for steldevraag.com, a community based website where you can get free IT advice. 2010-10-14T14:40:25+02:00 OGD ict services advertising 30 http://scaryideas.com/content/20107/ http://scaryideas.com/content/20107. http://scaryideas.com/content/20107 http://scaryideas.com/t/20107.jpg Mrs. Mac's Famous Beef Pies : Lean Meat Crusty Top 2010-10-14T14:43:50+02:00 Mrs. Mac's Famous Beef Pies advertising 30 http://scaryideas.com/content/20108/ http://scaryideas.com/content/20108. http://scaryideas.com/content/20108 http://scaryideas.com/t/20108.jpg OK Go : This Too Shall Pass Zoo Films director James Frost on OK Go 'This Too Shall Pass' RGM Version: This was a truly collaborative effort of the highest order. The video is an accumulation of several months of extreme dedication and hard work, most notably by the band and Syyn labs. I first became involved last September when OK Go's Damian Kulash contacted me and asked if I was interested. After meeting up with Damian, Tim and Adam Sadowsky (from Syyn Labs) to have the concept explained, and what they were going to try and achieve, I said, 'count me in!' In the beginning, my involvement was sporadic. The engineers were in the design process for over a month, so I was called upon to give advice on what was possible to shoot and what was not. For example, I'd get a phone call and would be asked if something could be done, and if it could be done, how would it effect our shooting. So I was making sure that during design process that things like filaments, which were being used for triggers, would not be in the camera's path etc. Or if camera had to cross or change a direction, then something was built to help with that move. It wasn't until late November (2009) when the machine started to take shape, that I could physically go to the space with a video camera and start to work the basic choreography out. My main goal was to keep the visual interesting, with the camera constantly moving, but not missing any of the actions of the machines. This involved what needed to be big in the shot, what needed more detail. We were constantly revising our approach, right up until the shoot when certain machines were proving to be more unreliable than others, and were changed. Dermott Downs, who shot it, was constantly readjusting and re-configuring lighting in this two storey warehouse in Echo Park. The shoot was a surreal experience, we had three teams of people all after the same common goal - the engineers, the film crew, led by Producer Shirley Moyers (who had the impossible task of holding this thing together), and the band. It was a real collective team spirit led by Damian Kulash and his amazing skill to keep everyone energized and on their toes. Two days and 85 takes later, we had made it to the other side, tired and weary but proud. 2010-10-14T16:10:09+02:00 OK Go advertising 30 http://scaryideas.com/content/20109/ http://scaryideas.com/content/20109. http://scaryideas.com/content/20109 http://scaryideas.com/t/20109.jpg Brandhouse : Johnny Walker Black 2010-10-15T11:38:51+02:00 Brandhouse advertising 30 http://scaryideas.com/content/20110/ http://scaryideas.com/content/20110. http://scaryideas.com/content/20110 http://scaryideas.com/t/20110.jpg Brandhouse : J&B 2010-10-15T11:39:35+02:00 Brandhouse advertising 30 http://scaryideas.com/content/20111/ http://scaryideas.com/content/20111. http://scaryideas.com/content/20111 http://scaryideas.com/t/20111.jpg Brandhouse : Singleton 2010-10-15T11:40:13+02:00 Brandhouse advertising 30 http://scaryideas.com/content/20112/ http://scaryideas.com/content/20112. http://scaryideas.com/content/20112 http://scaryideas.com/t/20112.jpg Brandhouse : Johnny Walker Red 2010-10-15T11:40:51+02:00 Brandhouse advertising 30 http://scaryideas.com/content/20113/ http://scaryideas.com/content/20113. http://scaryideas.com/content/20113 http://scaryideas.com/t/20113.jpg Brandhouse : Bells 2010-10-15T11:41:31+02:00 Brandhouse advertising 30 http://scaryideas.com/content/20114/ http://scaryideas.com/content/20114. http://scaryideas.com/content/20114 http://scaryideas.com/t/20114.jpg Jack & Jones : Women are pigs 2010-10-15T11:42:24+02:00 Jack & Jones advertising 30 http://scaryideas.com/content/20115/ http://scaryideas.com/content/20115. http://scaryideas.com/content/20115 http://scaryideas.com/t/20115.jpg BankSA : No Fun The wrong home loan can mean social suicide. In this era of soaring house prices it's all too easy for homebuyers to over extend themselves, particularly in the excitement of purchasing a new home. Without enough cash to enjoy life, new homeowners are in danger of becoming boring. Thatâs where BankSA comes in. Clemenger BBDO, Adelaide has just produced a campaign for BankSA's Advantage Package. More than just a Home Loan, Advantage Package ensures homebuyers don't have to become boring by providing a tailored solution of exceptional value that puts more money in your pocket. 2010-10-15T11:44:49+02:00 BankSA advertising 30 http://scaryideas.com/content/20116/ http://scaryideas.com/content/20116. http://scaryideas.com/content/20116 http://scaryideas.com/t/20116.jpg World Cup Local Organising Committee : 2010 Fifa World Cup Closing Ceremony 2010-10-15T11:45:53+02:00 World Cup Local Organising Committee advertising 30 http://scaryideas.com/content/20120/ http://scaryideas.com/content/20120. http://scaryideas.com/content/20120 http://scaryideas.com/t/20120.jpg Volvo : Volvo S60 - Room for Pets 2010-10-15T11:48:45+02:00 Volvo advertising 30 http://scaryideas.com/content/20121/ http://scaryideas.com/content/20121. http://scaryideas.com/content/20121 http://scaryideas.com/t/20121.jpg BC Hydro Power : Ridiculous Lights The popularity of the anti-waste movement can be seen everywhere. Re-usable travel mugs, water bottles and shopping bags all prove that this philosophy is getting stronger but, for some reason, wasting power isn't seen in the same light. BC Hydro wanted to remind British Columbians that, just like with other resources, wasting power is something to be avoided. 2010-10-15T11:50:42+02:00 BC Hydro Power advertising 30 http://scaryideas.com/content/20123/ http://scaryideas.com/content/20123. http://scaryideas.com/content/20123 http://scaryideas.com/t/20123.jpg Mnet : Mnet Ladybug 2010-10-15T11:52:37+02:00 Mnet advertising 30 http://scaryideas.com/content/20127/ http://scaryideas.com/content/20127. http://scaryideas.com/content/20127 http://scaryideas.com/t/20127.jpg DJ Hero 2 : Party 2010-10-15T13:18:39+02:00 DJ Hero 2 advertising 30 http://scaryideas.com/content/20128/ http://scaryideas.com/content/20128. http://scaryideas.com/content/20128 http://scaryideas.com/t/20128.jpg Tbooth wireless : Only You 2010-10-15T11:59:14+02:00 Tbooth wireless advertising 30 http://scaryideas.com/content/20131/ http://scaryideas.com/content/20131. http://scaryideas.com/content/20131 http://scaryideas.com/t/20131.jpg Argos : Walrus 2010-10-18T09:00:24+02:00 Argos advertising 30 http://scaryideas.com/content/20152/ http://scaryideas.com/content/20152. http://scaryideas.com/content/20152 http://scaryideas.com/t/20152.jpg Telstra : Next G-Force Telstra today launched a new campaign to promote its Next G network's poll position as the world's fastest national mobile broadband service, with the release of the new Telstra Ultimate USB Modem. The campaign draws on insight from Telstra research that reveals almost half of all working Australians are spending more time working outside the workplace than they were five years ago, reinforcing the need for faster mobile broadband â at speeds on par with what they can get in the office. The campaign, titled 'Next G-Force', developed by BWM, with media by OMD, consists of a brand and retail TVC, press, OOH (out of home), outdoor, digital and experiential, and demonstrates how to live life on the go at high-velocity. 2010-10-18T09:28:37+02:00 Telstra advertising 30 http://scaryideas.com/content/20153/ http://scaryideas.com/content/20153. http://scaryideas.com/content/20153 http://scaryideas.com/t/20153.jpg Honda : Less is More When asked how he created his marble miracles, Michelangelo replied, "The angel is already in there. All I have to do is set her free. It's a less is more situation." This seemed to be the perfect metaphor for the launch of Honda's new hatch that gives you more by using less. 2010-10-18T09:29:58+02:00 Honda advertising 30 http://scaryideas.com/content/20155/ http://scaryideas.com/content/20155. http://scaryideas.com/content/20155 http://scaryideas.com/t/20155.jpg Microsoft : Fable III The spot is set in the game's fictional land of Albion and centers on the overthrow of a tyrannical monarch. Psyop created the spot entirely in CG and Psyop Creative Director Laurent Ledru was really inspired by paintings of the old masters. He wanted the colors to feel rich and the light to feel authentic, as though you are watching a painting come to life. Lionhead provided Psyop with all of the game assets, including character and environment models and game textures, Psyop sculpted the hero characters with zbrush to create a much more detailed look than in the game. The final spot is an extremely collaborative effort between Psyop and AgencyTwoFifteen. The spot appears online and on TV. The track is "Young Men Dead" from The Black Angels. The campaign will also include cinema, print, and mobile components, including the "Tyrant Toppler" game which allows fans to topple a statue of the bad guy, Saddam style, and unlock prizes based on how many Likes the game accumulates on Facebook and "Kingmaker," a social, location-based game from McCann Erickson London for the European market. 2010-10-18T10:06:34+02:00 Microsoft advertising 30 http://scaryideas.com/content/20156/ http://scaryideas.com/content/20156. http://scaryideas.com/content/20156 http://scaryideas.com/t/20156.jpg jetBlue Airways : Cab Jam 2010-10-18T10:37:43+02:00 jetBlue Airways advertising 30 http://scaryideas.com/content/20157/ http://scaryideas.com/content/20157. http://scaryideas.com/content/20157 http://scaryideas.com/t/20157.jpg jetBlue Airways : Glass half full 2010-10-18T10:39:19+02:00 jetBlue Airways advertising 30 http://scaryideas.com/content/20158/ http://scaryideas.com/content/20158. http://scaryideas.com/content/20158 http://scaryideas.com/t/20158.jpg jetBlue Airways : Taken for a ride 2010-10-18T10:41:02+02:00 jetBlue Airways advertising 30 http://scaryideas.com/content/20159/ http://scaryideas.com/content/20159. http://scaryideas.com/content/20159 http://scaryideas.com/t/20159.jpg jetBlue Airways : The local guy 2010-10-18T10:42:37+02:00 jetBlue Airways advertising 30 http://scaryideas.com/content/20168/ http://scaryideas.com/content/20168. http://scaryideas.com/content/20168 http://scaryideas.com/t/20168.jpg Nando's : Visitors International resource used by advertising professionals, marketers teachers & students 2010-10-18T10:58:01+02:00 Nando's advertising 30 http://scaryideas.com/content/20169/ http://scaryideas.com/content/20169. http://scaryideas.com/content/20169 http://scaryideas.com/t/20169.jpg JPMorgan Chase : Change 2011-01-21T13:45:54+01:00 JPMorgan Chase advertising 30 http://scaryideas.com/content/20171/ http://scaryideas.com/content/20171. http://scaryideas.com/content/20171 http://scaryideas.com/t/20171.jpg Smart Mobile Broadband USB Modem : TV Streaming We created a bar on the running text section, that resembled the Youtube streaming bar 'and put it at the bottom during a television program. The streaming bar is running smoothly without any delay, as if it was using a fast internet connection. 2010-10-18T13:06:11+02:00 Smart Mobile Broadband USB Modem advertising 30 http://scaryideas.com/content/20172/ http://scaryideas.com/content/20172. http://scaryideas.com/content/20172 http://scaryideas.com/t/20172.jpg Commercial Radio Australia: Radio : Connect Yourself For Commercial Radio Australia's 2010 National Radio Conference, a tough new creative competition was launched. The challenge? Agencies all over Australia were asked to create an innovative strategy that could relaunch Radio in the modern media landscape. After battling it out in a live 'pitch' hosted by Radio personality Jono Coleman, SMART, Melbourne was announced winners. 2010-10-18T16:42:10+02:00 Commercial Radio Australia: Radio advertising 30 http://scaryideas.com/content/20173/ http://scaryideas.com/content/20173. http://scaryideas.com/content/20173 http://scaryideas.com/t/20173.jpg Film1 : Movie Maximizers 2010-10-18T16:50:08+02:00 Film1 advertising 30 http://scaryideas.com/content/20178/ http://scaryideas.com/content/20178. http://scaryideas.com/content/20178 http://scaryideas.com/t/20178.jpg Volkswagen : See Film Differently - When Harry Met Sally Two new ads from DDB london to celebrate the launch of Volkswagen's 2010 'See Film Differently' campaign, borne out of its continued support of independent cinema. 2010-10-19T09:24:56+02:00 Volkswagen advertising 30 http://scaryideas.com/content/20182/ http://scaryideas.com/content/20182. http://scaryideas.com/content/20182 http://scaryideas.com/t/20182.jpg Charter : Sprinkler Gauntlet Twinkle toes is in the sprinkle zone in this spot from Fallon and Thomas Thomas Films. 2010-10-19T09:32:00+02:00 Charter advertising 30 http://scaryideas.com/content/20183/ http://scaryideas.com/content/20183. http://scaryideas.com/content/20183 http://scaryideas.com/t/20183.jpg Indian Railways : Rail Gaadi 2010-10-19T09:34:38+02:00 Indian Railways advertising 30 http://scaryideas.com/content/20184/ http://scaryideas.com/content/20184. http://scaryideas.com/content/20184 http://scaryideas.com/t/20184.jpg Japan Tourism : Powder Dash 2010-10-19T09:36:03+02:00 Japan Tourism advertising 30 http://scaryideas.com/content/20185/ http://scaryideas.com/content/20185. http://scaryideas.com/content/20185 http://scaryideas.com/t/20185.jpg Chilevision : La Verdad Working via 180 Grados, Nola Pictures' Juan Delcan directed and animated La Verdad, yet another spot for Chilean TV network Chilevision, which promotes the channel's approach of respecting all people, without judgment and reporting clear unbiased truth. 2010-10-19T09:36:59+02:00 Chilevision advertising 30 http://scaryideas.com/content/20191/ http://scaryideas.com/content/20191. http://scaryideas.com/content/20191 http://scaryideas.com/t/20191.jpg Nintendo DS : Unwound Future - London 2010-10-19T09:43:36+02:00 Nintendo DS advertising 30 http://scaryideas.com/content/20193/ http://scaryideas.com/content/20193. http://scaryideas.com/content/20193 http://scaryideas.com/t/20193.jpg Waiting for Superman : Main-On-End Title Sequence Throughout the course of ''Waiting for Superman,'' the new documentary directed by Davis Guggenheim (''An Inconvenient Truth''), viewers are taken on emotional rollercoaster courtesy of the heart-wrenching case histories of five different families across the country struggling to give their kids a shot at a better education. When it came to the main-on-end title sequence though, Guggenheim entrusted yU+co., the design/visual effects studio led by Founder/Creative Director Garson Yu, to leave the audience with just one lasting impression: hope. ''Garson and I knew we needed more in the end titles than inspirational words -- we were searching for a metaphor that moved the audience at the end to action,'' Guggenheim says. ''Somehow we landed on the idea that a great school is a beating heart -- and when it works -- it pumps life into a neighborhood. Garson and his team took this idea and ran with it. It's everyone's favorite moment -- a school giving life to the world around it, capturing the hope of the filmmakers and inspiring the audience.'' Following on the heels of their successful collaboration on the Academy Award-winning ''An Inconvenient Truth'' (2006), the ''Waiting For Superman'' titles feature a gracefully moving string of connective typography underscored by a series of animated blue lines. Set to the powerful track ''Shine'' by John Legend, key title credits are interwoven with an impassioned cry for help: ''Our system is broken and it feels impossible to fix, but we can't wait. Text 'possible' to 77177,'' the typography reads. As the titles progress so do the complexity of the animated blue lines. The sequence builds toward a breathtaking and unexpected payoff with the final on-screen type: ''Great schools won't come from winning the lottery. They won't come from Superman. They will come from you.'' The last word 'you' fades slowly into the background as the camera swiftly pans backward and quickly skyward. A golden shaft of light reveals that the blue lines seen throughout have formed a large, 3D animated blueprint of a school and a community connected to it. ''The idea was to let the audience take all of this information and transfix them with this peaceful, elegant moving type of connecting words set to this inspiring song,'' Yu says. ''We also incorporated subtle uses of light -- particularly cool blue and warm gold -- to further symbolize the idea of positive change.'' The ultimate compliment comes from the film's Producer Lesley Chilcott, who views the title sequence as literally the end of the film, not something separate. ''It's part of the film,'' Chilcott says. ''We've screened the film all over the country, and people stay and watch yU+co'.s beautiful 3D animation. The titles are simply breathtaking.'' Chilcott continues, ''We intercut our production credits with little poems about how and why you can get involved. If the film has done it's job, the audience is very emotional at the end, and the poems we wrote, along with the beautiful design gives people choices on how to get more involved.'' For Yu the project was a personal one. ''I have a son who is a senior in public high school and the problems the film highlights are very real, but they are within our power to fix as a nation,'' Yu says. ''Our goal was to communicate an overall hopeful feeling and deliver a call to action for all of us to do something to change the status quo.'' In addition to their work on ''Waiting for Superman,'' yU+co. also completed work on the titles for the Warner Bros. romantic comedy ''Life As We Know It'' and for the second year in a row created the full graphics package for NBC's recent broadcast of the 62nd Annual Emmy Awards. In addition, they created the open for the live event launch conference of LG's Optimus smartphones. 2010-10-19T10:55:00+02:00 Waiting for Superman advertising 30 http://scaryideas.com/content/20194/ http://scaryideas.com/content/20194. http://scaryideas.com/content/20194 http://scaryideas.com/t/20194.jpg SafeFood : Weigh2Live - John 2010-10-19T11:49:24+02:00 SafeFood advertising 30 http://scaryideas.com/content/20201/ http://scaryideas.com/content/20201. http://scaryideas.com/content/20201 http://scaryideas.com/t/20201.jpg BBC Knowledge : Honk if you're human 2010-10-19T13:44:21+02:00 BBC Knowledge advertising 30 http://scaryideas.com/content/20202/ http://scaryideas.com/content/20202. http://scaryideas.com/content/20202 http://scaryideas.com/t/20202.jpg Mountain Dew : It's Different on My Mountain In his own words, here's Evan's explanation for how the new film featuring professional skater, actor and artist Paul Rodriguez sharing his passions for skateboarding in his own words, came to be. "I've been skateboarding my entire life, and it has been a huge factor in who I am as an artist and individual. I've always been greatly inspired by the art, style and culture of skateboarding. When we were out filming with Paul there were so many opportunities to get great shots. It's really tough to go out to shoot a fun piece about skateboarding and call it work. I was vibing a lot with the cinematographer Max Goldman on the day, and we were out doing what we love to do. We got as many shots as we could until we were basically kicked out of the location. The whole day was like this. Just run and gun, picking up as much authentic footage of Paul as possible. When we were recording Paul's voiceover for the Green Label Art spot, we asked him a lot of questions about skateboarding, and we got some really interesting audio of him speaking from the heart. Back in the Shilo office in NYC, editor Nathan Caswell got a hold of the footage and we approached it with no set length in mind. We layed some of the best parts of Paul's interview audio over our footage, then added a reference track and it just really started coming together. When we shared it with the agency, they said they got chills watching it. It's nice to create something so pure like this, with talented people you enjoy working with. The results can be really amazing." "Paul Rodriguez: It's Different On My Mountain" debuted on 10/16 during broadcast coverage of the 2010 Dew Tour's Skate Open, and the brand is also promoting it in numerous high-profile venues, including its YouTube channel (http://www.youtube.com/user/MountainDew). 2010-10-20T10:41:19+02:00 Mountain Dew advertising 30 http://scaryideas.com/content/20204/ http://scaryideas.com/content/20204. http://scaryideas.com/content/20204 http://scaryideas.com/t/20204.jpg Volkswagen : See Film Differently - Ghostbusters It's a good balance of work and play on this not-so-average street corner. 2010-10-20T10:40:17+02:00 Volkswagen advertising 30 http://scaryideas.com/content/20205/ http://scaryideas.com/content/20205. http://scaryideas.com/content/20205 http://scaryideas.com/t/20205.jpg GNC : Corazón General Nutrition Center Advertising Campaign We are -1:0:1 an Advertising Agency from Monterrey, México. A few weeks ago we developed a campaign for GNC which focuses on the importance of taking care of your body. 2010-10-20T10:43:09+02:00 GNC advertising 30 http://scaryideas.com/content/20206/ http://scaryideas.com/content/20206. http://scaryideas.com/content/20206 http://scaryideas.com/t/20206.jpg GNC : Huesos General Nutrition Center Advertising Campaign We are -1:0:1 an Advertising Agency from Monterrey, México. A few weeks ago we developed a campaign for GNC which focuses on the importance of taking care of your body. 2010-10-20T10:45:19+02:00 GNC advertising 30 http://scaryideas.com/content/20207/ http://scaryideas.com/content/20207. http://scaryideas.com/content/20207 http://scaryideas.com/t/20207.jpg Adidas Basketball 2010 : Dwight Howard and Slim Chin, Fast Don't Lie Music Video 2010-10-27T14:18:50+02:00 Adidas Basketball 2010 advertising 30 http://scaryideas.com/content/20208/ http://scaryideas.com/content/20208. http://scaryideas.com/content/20208 http://scaryideas.com/t/20208.jpg Adidas Basketball 2010 : Slim Chin and Derrick Rose, adiZero Rose 2010-10-27T14:18:34+02:00 Adidas Basketball 2010 advertising 30 http://scaryideas.com/content/20209/ http://scaryideas.com/content/20209. http://scaryideas.com/content/20209 http://scaryideas.com/t/20209.jpg Fiat 500 Diesel : 625 friends 2010-10-20T13:35:43+02:00 Fiat 500 Diesel advertising 30 http://scaryideas.com/content/20210/ http://scaryideas.com/content/20210. http://scaryideas.com/content/20210 http://scaryideas.com/t/20210.jpg Fiat 500 Diesel : Change profile 2010-10-20T13:36:52+02:00 Fiat 500 Diesel advertising 30 http://scaryideas.com/content/20211/ http://scaryideas.com/content/20211. http://scaryideas.com/content/20211 http://scaryideas.com/t/20211.jpg Fiat 500 Diesel : Pee 2010-10-20T13:38:44+02:00 Fiat 500 Diesel advertising 30 http://scaryideas.com/content/20212/ http://scaryideas.com/content/20212. http://scaryideas.com/content/20212 http://scaryideas.com/t/20212.jpg Fiat 500 Diesel : Bad smell 2010-10-20T13:39:55+02:00 Fiat 500 Diesel advertising 30 http://scaryideas.com/content/20213/ http://scaryideas.com/content/20213. http://scaryideas.com/content/20213 http://scaryideas.com/t/20213.jpg Fiat 500 Diesel : Adult 2010-10-20T13:41:49+02:00 Fiat 500 Diesel advertising 30 http://scaryideas.com/content/20214/ http://scaryideas.com/content/20214. http://scaryideas.com/content/20214 http://scaryideas.com/t/20214.jpg Fiat 500 Diesel : Fan sister 2010-10-20T13:43:06+02:00 Fiat 500 Diesel advertising 30 http://scaryideas.com/content/20216/ http://scaryideas.com/content/20216. http://scaryideas.com/content/20216 http://scaryideas.com/t/20216.jpg Tokyo Designer's Week, Made in Japain : The True History of Spanish Design, Part 2 2010-10-20T15:22:30+02:00 Tokyo Designer's Week, Made in Japain advertising 30 http://scaryideas.com/content/20217/ http://scaryideas.com/content/20217. http://scaryideas.com/content/20217 http://scaryideas.com/t/20217.jpg Tokyo Designer's Week, Made in Japain : The True History of Spanish Design, Part 1 JAPAIN is the meeting point between two cultures '"'" Japan and Spain '"'" in a fantastic past when both shared history. Hence the common passion for stringed instruments, flowers, color red, the language of fans. More than just an exhibition, 'Made in Japain' is an itinerary throughout a fantastic country that the visitor will experience for some minutes and always remember. A fantastic fond story, so implausible that seems to be true, that is gathered in the official catalogue in the shape of a comic illustrated by Paco Roca, National Comic Award and Alfredo Llorens, collaborating sculptor in Lladro. 'Made in Japain, the true story of Spanish design' will guide the visitor throughout the exhibition of the Spanish designers. Welcome to Japain! 2010-10-20T15:24:29+02:00 Tokyo Designer's Week, Made in Japain advertising 30 http://scaryideas.com/content/20218/ http://scaryideas.com/content/20218. http://scaryideas.com/content/20218 http://scaryideas.com/t/20218.jpg Kraft Foods : Chopper 2010-10-20T16:33:43+02:00 Kraft Foods advertising 30 http://scaryideas.com/content/20219/ http://scaryideas.com/content/20219. http://scaryideas.com/content/20219 http://scaryideas.com/t/20219.jpg Pepsi : Web Banner In this ad the Coke Zero driver from the recent "Diner" spot descends into websites ala mission impossible seeking the taste' of Pepsi Max. After finding Pepsi MAX cans in a web banner he checks his 'surroundings to make sure the coast is clear and he is free to enjoy the 'Zero Calorie, Maximum Taste of Pepsi MAX. After he gets his first sip he's' been craving he realizes YOU are watching him and in an effort to not get 'caught quickly moves back up the screen! 2010-10-20T17:39:24+02:00 Pepsi advertising 30 http://scaryideas.com/content/20220/ http://scaryideas.com/content/20220. http://scaryideas.com/content/20220 http://scaryideas.com/t/20220.jpg Acura TSX : Transformation 2010-10-26T13:11:40+02:00 Acura TSX advertising 30 http://scaryideas.com/content/20221/ http://scaryideas.com/content/20221. http://scaryideas.com/content/20221 http://scaryideas.com/t/20221.jpg Acura TSX : Transformation - Behind the Scenes 2010-10-26T13:11:51+02:00 Acura TSX advertising 30 http://scaryideas.com/content/20223/ http://scaryideas.com/content/20223. http://scaryideas.com/content/20223 http://scaryideas.com/t/20223.jpg Kaiser Permanente Thrive : Big Baby, SCB Babies are a bigger responsibility than you can imagine. We can help. All the care you need, all in one place. 2010-10-26T09:59:38+02:00 Kaiser Permanente Thrive advertising 30 http://scaryideas.com/content/20224/ http://scaryideas.com/content/20224. http://scaryideas.com/content/20224 http://scaryideas.com/t/20224.jpg Kaiser Permanente Thrive : Big Baby, SFGate Babies are a bigger responsibility than you can imagine. We can help. All the care you need, all in one place. 2010-10-26T10:00:29+02:00 Kaiser Permanente Thrive advertising 30 http://scaryideas.com/content/20225/ http://scaryideas.com/content/20225. http://scaryideas.com/content/20225 http://scaryideas.com/t/20225.jpg Mercedes-Benz : Disclaimer 2010-10-26T10:02:05+02:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/20226/ http://scaryideas.com/content/20226. http://scaryideas.com/content/20226 http://scaryideas.com/t/20226.jpg Currys : Star Wars Advert Latest ad from Dixons for Currys superstores featuring the famous duo, R2D2 and C3PO! 2010-10-26T10:04:13+02:00 Currys advertising 30 http://scaryideas.com/content/20227/ http://scaryideas.com/content/20227. http://scaryideas.com/content/20227 http://scaryideas.com/t/20227.jpg Apple : MacBook Air - Pinch 2010-10-26T10:05:22+02:00 Apple advertising 30 http://scaryideas.com/content/20228/ http://scaryideas.com/content/20228. http://scaryideas.com/content/20228 http://scaryideas.com/t/20228.jpg Budweiser : Ireland Pool 2010-10-26T10:06:48+02:00 Budweiser advertising 30 http://scaryideas.com/content/20230/ http://scaryideas.com/content/20230. http://scaryideas.com/content/20230 http://scaryideas.com/t/20230.jpg IMMA : Faces 40 second TVC from ICAD Upstarts, Dublin to launch 'The Moderns' at the Irish Museum of Modern Art - all based on reactions to the collection itself. 2010-10-26T10:10:13+02:00 IMMA advertising 30 http://scaryideas.com/content/20231/ http://scaryideas.com/content/20231. http://scaryideas.com/content/20231 http://scaryideas.com/t/20231.jpg CBH Homes : Dog Pile - 2 2010-10-26T10:13:29+02:00 CBH Homes advertising 30 http://scaryideas.com/content/20232/ http://scaryideas.com/content/20232. http://scaryideas.com/content/20232 http://scaryideas.com/t/20232.jpg CBH Homes : Dog Pile - 1 2010-10-26T10:14:18+02:00 CBH Homes advertising 30 http://scaryideas.com/content/20233/ http://scaryideas.com/content/20233. http://scaryideas.com/content/20233 http://scaryideas.com/t/20233.jpg Oxfam : Human Energy k48 take us back to the roots with this human energy spot for Oxfam Italia. 2010-10-26T10:15:28+02:00 Oxfam advertising 30 http://scaryideas.com/content/20234/ http://scaryideas.com/content/20234. http://scaryideas.com/content/20234 http://scaryideas.com/t/20234.jpg Bavaria : Steward Life can sure be unfair sometimes. Especially for this steward who dutifully keeps his eyes pinned to the crowds in the stands while over the years some of the most stunning Dutch goals have been scored behind his back. But luckily, after all these years, he now also has something exciting to watch because the stands have gotten a lot better looking thanks to the Bavaria DutchDress. 2010-10-26T11:21:39+02:00 Bavaria advertising 30 http://scaryideas.com/content/20236/ http://scaryideas.com/content/20236. http://scaryideas.com/content/20236 http://scaryideas.com/t/20236.jpg De Bijenkorf : Anti-riot squad De Bijenkorf department store's Three Days Sale is on the way. With even more name brands for crazy prices than ever before. So some extra precautionary measures have been put in place this year just to be on the safe side. 2010-10-26T10:55:03+02:00 De Bijenkorf advertising 30 http://scaryideas.com/content/20237/ http://scaryideas.com/content/20237. http://scaryideas.com/content/20237 http://scaryideas.com/t/20237.jpg Mir Chistoty (World of Cleanliness) : Dirt Dirt can look beautiful. But not in your office. 2010-10-26T10:56:21+02:00 Mir Chistoty (World of Cleanliness) advertising 30 http://scaryideas.com/content/20238/ http://scaryideas.com/content/20238. http://scaryideas.com/content/20238 http://scaryideas.com/t/20238.jpg Peugeot : Join the Muve! "Join the Muve" is the new campaign developed by BETC Euro RSCG to promote MU by Peugeot; an non traditional car rental service offering its costumers the vehicle best suited their needs, from family cars, vans and cabriolets to scooters and bicycles. It also offers a wide range of accessories, such as baby seats, roof boxes or bike racks. To connect with the target audience most likely to adopt a new habit (young urbanites) BETC created the first ever automobile flashmob. 60 people, swapping vehicles, scooters and bikes, at a red light in the centre of Paris. 2010-10-26T10:59:16+02:00 Peugeot advertising 30 http://scaryideas.com/content/20239/ http://scaryideas.com/content/20239. http://scaryideas.com/content/20239 http://scaryideas.com/t/20239.jpg Bundy : Favourable Lie Leo Burnett Sydney has put to air a new 60-second TVC for Bundaberg Rum, directed by Mike Maguire via The Directors Bureau. 2010-10-26T11:02:29+02:00 Bundy advertising 30 http://scaryideas.com/content/20240/ http://scaryideas.com/content/20240. http://scaryideas.com/content/20240 http://scaryideas.com/t/20240.jpg conn-x : Internet Hits - Love Story Conn-X, the leading internet provider in Greece produced three films to promote the sponsorship of the Athens International Film Festival. In a series of three movies the brand illustrates how easily one can nowadays reach 'star' status on the internet just by uploading a video and getting as many hits as possible. The series aired in the movie theaters during the 10 days of the festival with great success. 2010-10-26T11:04:44+02:00 conn-x advertising 30 http://scaryideas.com/content/20241/ http://scaryideas.com/content/20241. http://scaryideas.com/content/20241 http://scaryideas.com/t/20241.jpg conn-x : Internet Hits - Thriller Conn-X, the leading internet provider in Greece produced three films to promote the sponsorship of the Athens International Film Festival. In a series of three movies the brand illustrates how easily one can nowadays reach 'star' status on the internet just by uploading a video and getting as many hits as possible. The series aired in the movie theaters during the 10 days of the festival with great success. 2010-10-26T11:05:37+02:00 conn-x advertising 30 http://scaryideas.com/content/20242/ http://scaryideas.com/content/20242. http://scaryideas.com/content/20242 http://scaryideas.com/t/20242.jpg Flime : The Cannibal Restaurant Clip about the campaign for Vegetarierbund Deutschland. For the Vegetarierbund Deutschland (vegetarian foundation germany), we announced the opening of a cannibal restaurant in Berlin. The overwhelming press response made our idea to an international topic. 2010-10-26T11:08:17+02:00 Flime advertising 30 http://scaryideas.com/content/20243/ http://scaryideas.com/content/20243. http://scaryideas.com/content/20243 http://scaryideas.com/t/20243.jpg MINI : Getaway Stockholm Probably the worlds first fun mobile geolocation multiplayer reality game. 2010-10-26T11:18:59+02:00 MINI advertising 30 http://scaryideas.com/content/20244/ http://scaryideas.com/content/20244. http://scaryideas.com/content/20244 http://scaryideas.com/t/20244.jpg Vest-a-Dog : Outfits 2010-10-26T11:12:12+02:00 Vest-a-Dog advertising 30 http://scaryideas.com/content/20245/ http://scaryideas.com/content/20245. http://scaryideas.com/content/20245 http://scaryideas.com/t/20245.jpg Skoda : Skoda 90 Reasons 2010-10-26T11:13:08+02:00 Skoda advertising 30 http://scaryideas.com/content/20246/ http://scaryideas.com/content/20246. http://scaryideas.com/content/20246 http://scaryideas.com/t/20246.jpg The Cosmopolitan of Las Vegas : Just the Right Amount of Wrong This is The Cosmopolitan of Las Vegas' 60-second TV ad, which premiered on October 17 during AMC's Mad Men finale. The Cosmopolitan is bringing a new Las Vegas experience - one with "Just the Right Amount of Wrong." On December 15, 2010, The Cosmopolitan of Las Vegas opens a unique luxury resort with a fresh perspective overlooking the heart of The Strip directly between CityCenter and Bellagio. The resort's uniquely vertical multi-tower design offers spectacular views of the vibrant city. The new 2,995-room resort features oversized residential-style living spaces with expansive, one-of-a-kind private terraces. The Cosmopolitan's luxurious resort amenities include a 100,000 square foot casino; unique and eclectic boutiques; Sahra Spa & Hammam; three unique pool experiences; a multi-level integrated nightclub and 150,000 square feet of state-of-the-art convention and meeting space. Signature restaurants include: Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ça by Los Angeles Chef David Myers; Estiatorio Milos, by international restaurateur Costas Spiliadis; Holstein's from Block 16 Hospitality; Jaleo and China Poblano restaurants by acclaimed Chef José Andrés; Scarpetta and D.O.C.G. by award-winning Chef Scott Conant; and popular steakhouse STK from The One Group. For more information visit: http://www.cosmopolitanlasvegas.com Follow us on Twitter at http://www.twitter.com/cosmopolitan_lv Find us on Facebook at: http://www.facebook.com/thecosmopolitan Television ad spot by Fallon: http://www.fallon.com/ NOTE: During the shooting of the television commercial for The Cosmopolitan of Las Vegas, every animal was subject to completely humane treatment and left the set unharmed. A vet was in attendance at the shoot and on set at all times, as were experienced animal handlers and in some instances, owners. No animal was harmed during the filming of this commercial. 2010-10-26T11:14:51+02:00 The Cosmopolitan of Las Vegas advertising 30 http://scaryideas.com/content/20247/ http://scaryideas.com/content/20247. http://scaryideas.com/content/20247 http://scaryideas.com/t/20247.jpg BBC : Electric Proms Fallon, Brand New School London and the BBC have created a new campaign to promote BBC Radio 2's Electric Proms. The three-night live music event dedicated to creating new moments in music starts on October 28th, with headline performances from Elton John, Robert Plant and Neil Diamond. 2010-10-26T11:17:18+02:00 BBC advertising 30 http://scaryideas.com/content/20249/ http://scaryideas.com/content/20249. http://scaryideas.com/content/20249 http://scaryideas.com/t/20249.jpg ENPA Society for the Protection of Animals : The first website with no home 2010-10-27T09:48:03+02:00 ENPA Society for the Protection of Animals advertising 30 http://scaryideas.com/content/20252/ http://scaryideas.com/content/20252. http://scaryideas.com/content/20252 http://scaryideas.com/t/20252.jpg CSX : Enviro-Brackets 2010-10-27T09:55:53+02:00 CSX advertising 30 http://scaryideas.com/content/20253/ http://scaryideas.com/content/20253. http://scaryideas.com/content/20253 http://scaryideas.com/t/20253.jpg CSX : Tracks 2010-10-27T09:56:58+02:00 CSX advertising 30 http://scaryideas.com/content/20254/ http://scaryideas.com/content/20254. http://scaryideas.com/content/20254 http://scaryideas.com/t/20254.jpg DirecTV : Waitress 2010-10-27T13:49:34+02:00 DirecTV advertising 30 http://scaryideas.com/content/20255/ http://scaryideas.com/content/20255. http://scaryideas.com/content/20255 http://scaryideas.com/t/20255.jpg DirecTV : Cheeseheads 2010-10-27T13:49:25+02:00 DirecTV advertising 30 http://scaryideas.com/content/20256/ http://scaryideas.com/content/20256. http://scaryideas.com/content/20256 http://scaryideas.com/t/20256.jpg DirecTV : Cabbie 2010-10-27T13:49:18+02:00 DirecTV advertising 30 http://scaryideas.com/content/20257/ http://scaryideas.com/content/20257. http://scaryideas.com/content/20257 http://scaryideas.com/t/20257.jpg DirecTV : Mass Fans 2010-10-27T13:49:11+02:00 DirecTV advertising 30 http://scaryideas.com/content/20258/ http://scaryideas.com/content/20258. http://scaryideas.com/content/20258 http://scaryideas.com/t/20258.jpg DirecTV : Voodoo 2010-10-27T13:48:58+02:00 DirecTV advertising 30 http://scaryideas.com/content/20259/ http://scaryideas.com/content/20259. http://scaryideas.com/content/20259 http://scaryideas.com/t/20259.jpg DirecTV : Boca 2010-10-27T13:48:48+02:00 DirecTV advertising 30 http://scaryideas.com/content/20260/ http://scaryideas.com/content/20260. http://scaryideas.com/content/20260 http://scaryideas.com/t/20260.jpg DirecTV : Dallas Dog 2010-10-27T13:48:38+02:00 DirecTV advertising 30 http://scaryideas.com/content/20261/ http://scaryideas.com/content/20261. http://scaryideas.com/content/20261 http://scaryideas.com/t/20261.jpg Mattel Barbie : When I grow up 2010-10-27T10:10:30+02:00 Mattel Barbie advertising 30 http://scaryideas.com/content/20262/ http://scaryideas.com/content/20262. http://scaryideas.com/content/20262 http://scaryideas.com/t/20262.jpg GHD : Cinderella Floria Sigismondi and RKCR/Y&R team up for this luxurious offering, the latest in the Twisted Fairytales campaign. 2010-10-27T13:04:30+02:00 GHD advertising 30 http://scaryideas.com/content/20263/ http://scaryideas.com/content/20263. http://scaryideas.com/content/20263 http://scaryideas.com/t/20263.jpg Sony : Sony Bloggie Check out Vincent's alien adventures with Xarb, his new found extraterrestrial buddy.It's the new online Bloggie campaign from Sony Australia created by EURO RSCG Sydney and it's out of this world.Shoot, connect and share with Bloggie. 2010-10-27T13:06:22+02:00 Sony advertising 30 http://scaryideas.com/content/20264/ http://scaryideas.com/content/20264. http://scaryideas.com/content/20264 http://scaryideas.com/t/20264.jpg Samsung Navibot : Whatever you do, you clean your floor 2010-10-27T13:13:03+02:00 Samsung Navibot advertising 30 http://scaryideas.com/content/20266/ http://scaryideas.com/content/20266. http://scaryideas.com/content/20266 http://scaryideas.com/t/20266.jpg AMC : Fearfest branding/promo elements It's almost Halloween and that means it's time for AMC's annual FearFest '" the network's line-up of classic horror flicks. Helping set the creepy tone is the work of live action/design studio BIGSMACK, who teamed with AMC to create an extensive package of promo and branding elements including opens, bumpers, lower-thirds and IDs. 'AMC wanted us to create an authentic film fest vibe,' Jason Salo, BIGSMACK's Sr. Art Director, says. 'The films they're featuring are well thought out and paired together in the way a good film festival would. We wanted to get that across in our design.' To affect that vibe Salo and the BIGSMACK creative team took over an old vacant theater in Lansdowne, Pennsylvania, that has been shuttered since the late 1980s. Inside those musty surroundings BIGSMACK captured an array of surreal perspectives and haunting POV's, such as the dramatic shot seen in the:10 open of a gothic wall complete with pillars as seen from the POV of someone (a victim perhaps?) looking up from the floor. That live action was composited with numerous 2D and 3D animated elements, most notable is 3D sinister-looking marquee complete with eerily flickering lights and a doorway that vaguely resembles a face. 'We were going for dark, spooky feel, and because of that we spent a lot time perfecting the lighting,' Salo notes. 'They also had a gorgeous old velvet curtain that we put to good use. The combination of live action, design and treatments conceptually set the perfect tone for Fearfest and communicated the idea that this is indeed a film festival.' 2010-10-27T14:10:37+02:00 AMC advertising 30 http://scaryideas.com/content/20271/ http://scaryideas.com/content/20271. http://scaryideas.com/content/20271 http://scaryideas.com/t/20271.jpg Nokia : Nokia N8 - Dragonfly Love Partizan Darkroom produce this Nordic tale using only the Nokia N8 to shoot. 2010-10-27T14:26:42+02:00 Nokia advertising 30 http://scaryideas.com/content/20274/ http://scaryideas.com/content/20274. http://scaryideas.com/content/20274 http://scaryideas.com/t/20274.jpg Volkswagen : Volkswagen Polo - Crying 2010-10-27T15:26:29+02:00 Volkswagen advertising 30 http://scaryideas.com/content/20276/ http://scaryideas.com/content/20276. http://scaryideas.com/content/20276 http://scaryideas.com/t/20276.jpg Ubisoft Assassin's Creed : Brotherhood (Playing with Others) Hilarious viral campaign featuring Hot Tub Time Machine's Rob Corddry leading therapy sessions with zealous gamers Jim and Dave. Corddry's style is calm and his ethic, crunchy, coupling for quite satisfying results. Awarding-winning team drives creative: Cutwater San Francisco ECD Chuck McBride and Station Film director Harold Einstein. Virals first appeared on Assassin's Creed: Brotherhood's YouTube channel. 2010-10-28T09:53:57+02:00 Ubisoft Assassin's Creed advertising 30 http://scaryideas.com/content/20277/ http://scaryideas.com/content/20277. http://scaryideas.com/content/20277 http://scaryideas.com/t/20277.jpg Guide Dogs NSW/ACT : The Guide Dog Interviews A series of interviews for Guide Dogs NSW / ACT, orchestrated by Sydney advertising agency Three Drunk Monkeys, challenges people to see the charity from a new perspective.Director, Paola Morabito, from Curious Film, captured interviews with real candidates applying for a role that requires the same job dedication that is expected of a successful Guide Dog; working 24/7, never taking holidays, training for 10 years and foregoing financial payment. Candidates were unsuspecting of the cause and their reactions to all interview questions are genuine. 2010-10-28T09:57:02+02:00 Guide Dogs NSW/ACT advertising 30 http://scaryideas.com/content/20278/ http://scaryideas.com/content/20278. http://scaryideas.com/content/20278 http://scaryideas.com/t/20278.jpg Hyundai : Think Smart. Live Smart - Tucson 2010-10-29T09:05:20+02:00 Hyundai advertising 30 http://scaryideas.com/content/20279/ http://scaryideas.com/content/20279. http://scaryideas.com/content/20279 http://scaryideas.com/t/20279.jpg Hyundai : Think Smart. Live Smart - Hybrid 2010-10-29T09:05:36+02:00 Hyundai advertising 30 http://scaryideas.com/content/20280/ http://scaryideas.com/content/20280. http://scaryideas.com/content/20280 http://scaryideas.com/t/20280.jpg Hyundai : Think Smart. Live Smart - Turbo 2010-10-29T09:05:47+02:00 Hyundai advertising 30 http://scaryideas.com/content/20281/ http://scaryideas.com/content/20281. http://scaryideas.com/content/20281 http://scaryideas.com/t/20281.jpg Nike : Rise A reflective LeBron James asks a few questions in this Nike spot helmed by Stacy Wall. 2010-10-28T10:01:46+02:00 Nike advertising 30 http://scaryideas.com/content/20282/ http://scaryideas.com/content/20282. http://scaryideas.com/content/20282 http://scaryideas.com/t/20282.jpg Nike : SQ Machspeed Black Teaser 2010-10-28T10:02:40+02:00 Nike advertising 30 http://scaryideas.com/content/20286/ http://scaryideas.com/content/20286. http://scaryideas.com/content/20286 http://scaryideas.com/t/20286.jpg Volkswagen : Volkswagen Jetta Paper When boutique creative agency Red Urban partnered with production company 1stAveMachine and its Director Vinicius Costa, the team was able to turn what was originally a traditional broadcast campaign into a pioneering stereoscopic 3D production. As the new Volkswagen Jetta hugs the curves of a canyon road, each of the industrial designerâs pen marks cover a paper faade. With a gust of wind, the paper flies off revealing an engineerâs renderings. With another burst of wind, each piece of paper simultaneously floats away introducing the newly designed 2011 Jetta. 2010-10-28T10:14:18+02:00 Volkswagen advertising 30 http://scaryideas.com/content/20299/ http://scaryideas.com/content/20299. http://scaryideas.com/content/20299 http://scaryideas.com/t/20299.jpg Hyundai : Making of Think Smart. Live Smart 2010-10-29T09:04:32+02:00 Hyundai advertising 30 http://scaryideas.com/content/20300/ http://scaryideas.com/content/20300. http://scaryideas.com/content/20300 http://scaryideas.com/t/20300.jpg AGL : The Energy Efficient Ad AGL has launched a new brand campaign via GPY&R Melbourne highlighting its energy efficiency credentials by producing an energy efficient TVC. A range of technologies, from low energy LED and CFL lighting to solar and biodiesel generators was used in the production of the TVC. The commercial was shot on location in a solar energy home and used natural light where possible. David Hamilton, AGL General Manager Marketing comments, "AGL has been active in the energy efficiency space for some time now, offering assessments and a range of appliances to customers. To date we've supplied over 1.8 million energy efficiency products. "This commercial is just one small part of our plan to help make our customers as efficient as they can be." 2010-10-29T09:08:06+02:00 AGL advertising 30 http://scaryideas.com/content/20301/ http://scaryideas.com/content/20301. http://scaryideas.com/content/20301 http://scaryideas.com/t/20301.jpg Nike Jordan : The Mission Jumpman is taken to the extreme in this Jordan spot from W+K New York. 2010-10-29T09:09:03+02:00 Nike Jordan advertising 30 http://scaryideas.com/content/20302/ http://scaryideas.com/content/20302. http://scaryideas.com/content/20302 http://scaryideas.com/t/20302.jpg El Ojo de Iberoamérica Festival 2010 : Self destructible Grand Prix trophy An integrated action that has been causing a lot of fuss in our advertising market here in Brazil. The client is the El Ojo de Iberoamerica advertising festival, that will take place in Buenos Aires, this November. We sent to some of the most prestigious agencies in Brazil (DDB, Ogilvy, Draft,+FCB, BBDO, etc) a El Ojo Grand Prix inside a shockproof pod. All trophies will self destruct in the exact date the jury decides the GPs in Buenos Aires: November 25th. For real. Well, not all. If one of the agencies actually wins a Grand Prix, its trophy will be safe. How? You'll see in the video. We shot a funny and well produced viral video to spread the word about the trophy. And now, every agency that enters at least 50 pieces in the El Ojo Festival can ask for a Self Destructible Trophy to place it on the awards shelf. At least until November 25th. Watch the viral video too: http://www.youtube.com/watch?v=5xsqJj8S3Us 2010-10-29T09:11:17+02:00 El Ojo de Iberoamérica Festival 2010 advertising 30 http://scaryideas.com/content/20305/ http://scaryideas.com/content/20305. http://scaryideas.com/content/20305 http://scaryideas.com/t/20305.jpg Tip Top : Brand Nick Worthington, ECD of Colenso BBDO, Auckland understands that Tip Top ice cream is the very essence of a great Kiwi summers past, present and future. So laying the creative challenge to direct eight spots for the iconic brand at the feet of The Sweet Shop directors Mark & Louis was a great honour for this up and coming team. 2010-10-29T09:14:28+02:00 Tip Top advertising 30 http://scaryideas.com/content/20306/ http://scaryideas.com/content/20306. http://scaryideas.com/content/20306 http://scaryideas.com/t/20306.jpg Speights : It's good to be home Publicis Mojo Sydney & Auckland has created a spot about man's quest to shake off the daily shackles and get home for a few cold ones with the boys. 2010-10-29T09:19:01+02:00 Speights advertising 30 http://scaryideas.com/content/20307/ http://scaryideas.com/content/20307. http://scaryideas.com/content/20307 http://scaryideas.com/t/20307.jpg Studio Brussels : Space Cowboy 2010-10-29T09:20:47+02:00 Studio Brussels advertising 30 http://scaryideas.com/content/20308/ http://scaryideas.com/content/20308. http://scaryideas.com/content/20308 http://scaryideas.com/t/20308.jpg Studio Brussels : Best Sex Ever 2010-10-29T09:22:35+02:00 Studio Brussels advertising 30 http://scaryideas.com/content/20310/ http://scaryideas.com/content/20310. http://scaryideas.com/content/20310 http://scaryideas.com/t/20310.jpg Nissan : Nissan Juke - Weather 2010-10-29T11:12:51+02:00 Nissan advertising 30 http://scaryideas.com/content/20314/ http://scaryideas.com/content/20314. http://scaryideas.com/content/20314 http://scaryideas.com/t/20314.jpg Virgin Media : Speedy 2010-11-01T09:15:12+01:00 Virgin Media advertising 30 http://scaryideas.com/content/20315/ http://scaryideas.com/content/20315. http://scaryideas.com/content/20315 http://scaryideas.com/t/20315.jpg Milk-Bone : Short Film Jack and Amber 2010-11-01T09:17:07+01:00 Milk-Bone advertising 30 http://scaryideas.com/content/20326/ http://scaryideas.com/content/20326. http://scaryideas.com/content/20326 http://scaryideas.com/t/20326.jpg Lucozade : Do More In this spot for Lucozade from Ogilvy Johannesburg we see examples of people who use the product and people who do not. 2010-11-01T09:33:14+01:00 Lucozade advertising 30 http://scaryideas.com/content/20327/ http://scaryideas.com/content/20327. http://scaryideas.com/content/20327 http://scaryideas.com/t/20327.jpg Lipton : Green Tea The bubbles give Willie Wonka a run for his money in this Wanda Production for Lipton. 2010-11-01T09:34:20+01:00 Lipton advertising 30 http://scaryideas.com/content/20328/ http://scaryideas.com/content/20328. http://scaryideas.com/content/20328 http://scaryideas.com/t/20328.jpg Milk : Traffic 2010-11-01T09:35:14+01:00 Milk advertising 30 http://scaryideas.com/content/20329/ http://scaryideas.com/content/20329. http://scaryideas.com/content/20329 http://scaryideas.com/t/20329.jpg Milk : Cakesoup 2010-11-01T09:35:52+01:00 Milk advertising 30 http://scaryideas.com/content/20330/ http://scaryideas.com/content/20330. http://scaryideas.com/content/20330 http://scaryideas.com/t/20330.jpg Milk : Waiting Room 2010-11-01T09:36:38+01:00 Milk advertising 30 http://scaryideas.com/content/20334/ http://scaryideas.com/content/20334. http://scaryideas.com/content/20334 http://scaryideas.com/t/20334.jpg Adidas : Our Everything A short film following the culture of amateur wrestling. 2010-11-01T09:48:56+01:00 Adidas advertising 30 http://scaryideas.com/content/20335/ http://scaryideas.com/content/20335. http://scaryideas.com/content/20335 http://scaryideas.com/t/20335.jpg Bud Light : Close Encounters Of The Other Kind 2010 - Here We Go!!! 2010-11-01T09:58:41+01:00 Bud Light advertising 30 http://scaryideas.com/content/20333/ http://scaryideas.com/content/20333. http://scaryideas.com/content/20333 http://scaryideas.com/t/20333.jpg FedEx : Augmented reality 2010-11-01T09:40:13+01:00 FedEx advertising 30 http://scaryideas.com/content/20341/ http://scaryideas.com/content/20341. http://scaryideas.com/content/20341 http://scaryideas.com/t/20341.jpg Volkswagen : Volkswagen Amarok - Crow Volkswagen has been making a name for itself in the off-road arena in recent years (the Dakar rally for the last couple of years has been dominated by Volkswagen) and it is now a highly regarded off-road brand. The ad which re-unites Volkswagen with renowned SA racing driver, Sarel van Der Merwe, and national rally star, Gugu Zulu centres on a simple, yet intriguing idea - the notion of attempting to drive 'as the crow flies' - following a straight line without any of the detours or distractions that arise from driving on a road. The ad, shot over a week in the Northern Cape surrounds ( South Africa), sees the legendary duo test drive the Amarok over some particularly rough terrain. The car did in fact drive over all the terrain in the making of the commercial, something director Greg Gray of Velocity felt was crucial in order to retain a sense of integrity and believability. 2010-11-01T14:20:46+01:00 Volkswagen advertising 30 http://scaryideas.com/content/20342/ http://scaryideas.com/content/20342. http://scaryideas.com/content/20342 http://scaryideas.com/t/20342.jpg Adidas Basketball 2010 : Slim Chin and Dwight Howard, The Beast His name is Slim Chin. His favorite word is quickishness. And his favorite big man Dwight Howard, is about to go block to block in his Beast sneaker tops. 2010-11-01T14:22:14+01:00 Adidas Basketball 2010 advertising 30 http://scaryideas.com/content/20343/ http://scaryideas.com/content/20343. http://scaryideas.com/content/20343 http://scaryideas.com/t/20343.jpg Pepsi : Display King - Snoop Dogg 2010-11-01T15:31:35+01:00 Pepsi advertising 30 http://scaryideas.com/content/20344/ http://scaryideas.com/content/20344. http://scaryideas.com/content/20344 http://scaryideas.com/t/20344.jpg Bridgestone : A Boy and His Tire 2010-11-02T09:36:25+01:00 Bridgestone advertising 30 http://scaryideas.com/content/20345/ http://scaryideas.com/content/20345. http://scaryideas.com/content/20345 http://scaryideas.com/t/20345.jpg Skoda : Skoda vRS - Mean Green Mean green car building machines get the job done in this Fallon spot for Skoda vRS. 2010-11-02T09:46:26+01:00 Skoda advertising 30 http://scaryideas.com/content/20351/ http://scaryideas.com/content/20351. http://scaryideas.com/content/20351 http://scaryideas.com/t/20351.jpg Powerade : Road to Endorphins A scene from a James Bond movie... Or maybe just a runner with a case of tunnel vision! 2010-11-03T09:02:20+01:00 Powerade advertising 30 http://scaryideas.com/content/20352/ http://scaryideas.com/content/20352. http://scaryideas.com/content/20352 http://scaryideas.com/t/20352.jpg Dell : Streak 5 Rendezvous Introducing the Dell Streak. The Perfectly Sized, Go-Anywhere Device Watch, listen, play and connect with a 5-inch high-quality screen that fits perfectly in your hands. Get Face Time, Anytime Facebook, Twitter, Gmail, a phone call '" however you like to stay connected2 the Streak is a full-function 3G phone with IM and SMS/text capabilities, plus you can take photos for sharing using the rear-facing camera with dual-LED flash. Integrated real-time Facebook and Flickr upload abilities put your photos online in no time. Turn a New Page Read to your heart's content with a beautiful, easy-to-use interface that enables you to browse over 700,000 books in the Kindle Store, including new titles and best sellers. Switch between your books, videos, music and games seamlessly with the powerful yet efficient 1 GHz Qualcomm Snapdragon™ processor that speeds up things along using Google's Android OS with multitouch Dell user experience. The Road Awaits Where are you headed today? Find the quickest route with real-time maps from integrated Global Positioning System (GPS) and ecompass functionality. Text-to-voice and turn-by-turn directions let you keep your eyes on the road, while Google Maps' live traffic functionality helps you avoid those dreaded red zones (requires 3G connection). The best part is the Streak multitasks, so you can play your favorite driving tunes and receive calls at the same time. Now That's Entertainment Take good times with you, wherever you go. A brilliant 5-inch screen lets you watch movies, stream videos from YouTube, surf the Web and stay connected3, with less squinting and pinching. Snap pictures on the fly or grab video with a rear-facing 5 MP4 camera or the front-facing VGA camera. Even post your own movies directly from your Streak. With compact, 6-inch wide x 3.1-inch high x .4-inch thin dimensions, there's plenty of space to take full advantage of the multitouch display, plus the high-quality, scratch-resistant Corning Gorilla® Glass means your view stays crystal clear. Ultra-intelligent facial proximity and ambient light sensors automatically adjust screen brightness to help optimize battery life. 2010-11-03T09:03:58+01:00 Dell advertising 30 http://scaryideas.com/content/20353/ http://scaryideas.com/content/20353. http://scaryideas.com/content/20353 http://scaryideas.com/t/20353.jpg Apple : iPad - iPad is Electric 2010-11-03T09:04:58+01:00 Apple advertising 30 http://scaryideas.com/content/20354/ http://scaryideas.com/content/20354. http://scaryideas.com/content/20354 http://scaryideas.com/t/20354.jpg Marks & Spencer : Christmas musical extravaganza RKCR/Y&R today unveils Marks & Spencer's new celebrity packed Christmas TV campaign featuring regular cast Twiggy, Dannii Minogue, Lisa Snowdon, VV Brown, Ana Beatriz Barros and Jamie Redknapp, while Britain's much loved comedian Peter Kay, also joins the star studded line-up in a cameo role. 2010-11-03T09:06:27+01:00 Marks & Spencer advertising 30 http://scaryideas.com/content/20355/ http://scaryideas.com/content/20355. http://scaryideas.com/content/20355 http://scaryideas.com/t/20355.jpg Editions Points : The Putpockets Campaign 2010-11-03T09:10:19+01:00 Editions Points advertising 30 http://scaryideas.com/content/20356/ http://scaryideas.com/content/20356. http://scaryideas.com/content/20356 http://scaryideas.com/t/20356.jpg DB Export Beer : The Untold Story 2010-11-03T09:12:54+01:00 DB Export Beer advertising 30 http://scaryideas.com/content/20357/ http://scaryideas.com/content/20357. http://scaryideas.com/content/20357 http://scaryideas.com/t/20357.jpg Subaru : Pure Performance - The 2011 Subaru WRX STI (Extended Cut) Subaru Canada hopes people will 'flip out' over it's new, animated flipbook-style television spot, 'Pure Performance' that recently launched across Canada. To demonstrate the performance and power of the new WRX STI, DDB Canada's Toronto office created a real, flipbook or zoetrope that comes to life only when the vehicle passes by. Targeting people for whom the handling and power of a rally car is of paramount importance, 'Pure Performance' kicks-off of a national integrated campaign to raise awareness of the newly redesigned vehicle, drive sales and draw people into Subaru dealer showrooms where they'll discover the 2011 WRX STI is exactly what they're looking for. 'We're committed to new, creative ways of getting people excited and talking about our vehicles,' says Ted Lalka, vice president of product planning and marketing, Subaru Canada. 'The WRX STI campaign nicely demonstrates the power and handling of this true performance car and will encourage people to come into our dealerships and test-drive one for themselves.' The television spot opens with sketch animation of the redesigned WRX STI driving through a variety of challenging terrain while being chased by a giant robot crab. The camera then pulls out to reveal the animation is actually taking place through the window of a real 2011 WRX STI; animation that has been powered by the WRX STI driving past a series 760 hand-drawn frames to create one smooth animated story. The camera moves out further to reveal the car driving past these frames, showing the redesigned performance vehicle in all its glory. 'The best thing about the new WRX STI is the experience driving it,' says Todd Mackie, co-creative director, DDB Canada, Toronto. 'We were challenged by the strict advertising guidelines that make it particularly difficult to showcase true performance vehicles like the WRX STI. The use of illustration is a clever way to get that message across in an impactful way and still stay within the guidelines.' The campaign spans more than just television, integrating a strong social media element as well as print, radio, online and in-store executions. The roll out of the integrated campaign starts this week with the launch of the TV spot and will run through fall 2010 - driving traffic to the Subaru YouTube channel: http://www.youtube.com/subarucanada where enthusiasts can watch the 'Pure Performance' TV spot, test-drive clips and other WRX STI content. Content includes a dynamic 'making of' documentary that unveils the technical challenge behind the making of the television creative, which is governed by math and physics as much as concept and art direction. 'For the effect to work, we needed a laser level driving surface. It took meticulous testing to perfect the precise engineering involved. No post or CG was used to create the animation. All animation was filmed in camera, using the car itself,' adds Mackie. Over the next few months Subaru Canada will launch a social media program, involving key influencers and bloggers, to help spread the word about the 2011 WRX STI. 2010-11-03T12:50:54+01:00 Subaru advertising 30 http://scaryideas.com/content/20358/ http://scaryideas.com/content/20358. http://scaryideas.com/content/20358 http://scaryideas.com/t/20358.jpg Subaru : Pure Performance - The 2011 Subaru WRX STI (Making of) Subaru Canada hopes people will 'flip out' over it's new, animated flipbook-style television spot, 'Pure Performance' that recently launched across Canada. To demonstrate the performance and power of the new WRX STI, DDB Canada's Toronto office created a real, flipbook or zoetrope that comes to life only when the vehicle passes by. Targeting people for whom the handling and power of a rally car is of paramount importance, 'Pure Performance' kicks-off of a national integrated campaign to raise awareness of the newly redesigned vehicle, drive sales and draw people into Subaru dealer showrooms where they'll discover the 2011 WRX STI is exactly what they're looking for. 'We're committed to new, creative ways of getting people excited and talking about our vehicles,' says Ted Lalka, vice president of product planning and marketing, Subaru Canada. 'The WRX STI campaign nicely demonstrates the power and handling of this true performance car and will encourage people to come into our dealerships and test-drive one for themselves.' The television spot opens with sketch animation of the redesigned WRX STI driving through a variety of challenging terrain while being chased by a giant robot crab. The camera then pulls out to reveal the animation is actually taking place through the window of a real 2011 WRX STI; animation that has been powered by the WRX STI driving past a series 760 hand-drawn frames to create one smooth animated story. The camera moves out further to reveal the car driving past these frames, showing the redesigned performance vehicle in all its glory. 'The best thing about the new WRX STI is the experience driving it,' says Todd Mackie, co-creative director, DDB Canada, Toronto. 'We were challenged by the strict advertising guidelines that make it particularly difficult to showcase true performance vehicles like the WRX STI. The use of illustration is a clever way to get that message across in an impactful way and still stay within the guidelines.' The campaign spans more than just television, integrating a strong social media element as well as print, radio, online and in-store executions. The roll out of the integrated campaign starts this week with the launch of the TV spot and will run through fall 2010 - driving traffic to the Subaru YouTube channel: http://www.youtube.com/subarucanada where enthusiasts can watch the 'Pure Performance' TV spot, test-drive clips and other WRX STI content. Content includes a dynamic 'making of' documentary that unveils the technical challenge behind the making of the television creative, which is governed by math and physics as much as concept and art direction. 'For the effect to work, we needed a laser level driving surface. It took meticulous testing to perfect the precise engineering involved. No post or CG was used to create the animation. All animation was filmed in camera, using the car itself,' adds Mackie. Over the next few months Subaru Canada will launch a social media program, involving key influencers and bloggers, to help spread the word about the 2011 WRX STI. 2010-11-03T12:50:45+01:00 Subaru advertising 30 http://scaryideas.com/content/20359/ http://scaryideas.com/content/20359. http://scaryideas.com/content/20359 http://scaryideas.com/t/20359.jpg Mountain Dew : Here's to the Loud Chrome Editor Hal Honigsberg, working with Joneses Director Vincent Laforet via Motive, recently edited a 30-second for Mountain Dew to introduce its new Mountain Dew White Out drink. Here's to the Loud is a 30-second, nationwide celebration of youth and energy that marks the launch of the latest Mountain Dew flavor: Mountain Dew White Out. The characters are portrayed in a black-and-white montage spiked with a colorful Mountain Dew bottle, and appear alone and in groups, stoic and shouting, dancing and standing confidently still. The winning flavor was chosen through the DEWmocracy 2 campaign during which fans led in all aspects of the creation of the Mountain Dew White Out, including the color, name, design and even the advertising. The footage conveys a raw, fan-driven feel - consistent with brand's approach of relying on the collective intelligence of its fans to design and choose the newest member of the Mountain Dew family. Honigsberg stitched this varied footage with a rocking backbeat and a voiceover celebrating the soft-drink democracy. "In keeping with the Mountain Dew brand, this is an energetic spot," noted Honigsberg. "We had to pack a tremendous amount of footage into a 30-second without sacrificing the quality, a tough assignment, but the final product looks great and made the challenge worthwhile." Read more: http://www.trustcollective.com/portfolio/content/chrome_mountaindew.php#ixzz14E7rtB5Z Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike 2010-11-03T16:35:47+01:00 Mountain Dew advertising 30 http://scaryideas.com/content/20360/ http://scaryideas.com/content/20360. http://scaryideas.com/content/20360 http://scaryideas.com/t/20360.jpg Lipton Green Tea & White Tea : An incredible light taste 2010-11-03T14:54:29+01:00 Lipton Green Tea & White Tea advertising 30 http://scaryideas.com/content/20362/ http://scaryideas.com/content/20362. http://scaryideas.com/content/20362 http://scaryideas.com/t/20362.jpg Masterfile : He's the Master (feat. The Master) 2010-11-04T09:02:26+01:00 Masterfile advertising 30 http://scaryideas.com/content/20365/ http://scaryideas.com/content/20365. http://scaryideas.com/content/20365 http://scaryideas.com/t/20365.jpg Eternal Descent : Halloween 2010 Teaser Calabash Animation, the acclaimed animation studio led by Sean Henry and Wayne Brejcha, takes viewers into the animated fantasy world of ''Eternal Descent,'' the popular comic book/music series created by guitarist Llexi Leon, with a new two-minute short that brings to life the gothic world envisioned in print by Leon and illustrator Jason Metcalf. ''The style of the comic was already established,'' Henry says. ''The first part of our job was to adapt the characters into an animation-friendly style while keeping as much of the look and mood of the original comic as possible. It was a daunting task because the comic art is very detailed and naturalistic; there are few artists who can work in this style fluently. Many animators are comic book fans, and our creative team was excited about the challenge of working in this darker, more realistic style.'' Guitar Wielding Goth Heroes A visually stunning fantasy comic book series published by IDW, ''Eternal Descent'' features storylines filled with gothic adventures featuring guitar-wielding heroes. Acclaimed heavy metal guitarist Leon is the mastermind behind the story, which centers on three main characters -- Lyra, a lead singer/guitarist in a popular band whose fame-at-any-cost attitude has made her vulnerable to Loki, a powerful demon plotting world domination. Helping Lyra is Sirian, one of heaven's guardians. What unifies Lyra and Sirian is their weapon choice: searing electric guitars. In addition to the powerful art of the comic books, which recalls the classic 70s animation magazine Heavy Metal with a modern spin, is the music created by Leon and produced by rock legend Eddie Kramer (Led Zeppelin, Jimi Hendrix, Rolling Stones). The combined visual and audio components make ''Eternal Descent'' a truly visionary concept that has led to thousands of fans and endorsements from leading music manufacturers like ESP Guitars, Digitech and DiMarzio guitar pickups. ''The concept was action heavy and effects heavy, and although the budget was limited, I was hoping for hand drawn character animation wherever possible,'' Leon says. ''Everyone I spoke too said it couldn't be done. Calabash was the only studio willing to take on the challenge without compromising the script. They were optimistic about the potential of the piece, and they understood what I was trying to achieve. More importantly, they had the creative vision to think well beyond the technical challenges of the action and effects sequences, confident that everything would be possible by mixing mediums and combining techniques.'' Complex Production: Set to an ominous musical score featuring some amazing guitar solos, the story line of the short centers on a concert featuring Lyra that quickly turns from cheering fans in an outdoor stadium to fire-eyed demons trying to capture Lyra. She falls from the stage, crashes through the ground and lands in an underworld coliseum where Loki confronts her. As the battle begins Sirian comes to Lyra's aide. Lyra escapes, but the cliffhanger ending suggests it is only the beginning. Calabash animation director Jessica Plummer led the creative team through the complex production. For her, the challenges centered on managing the production and character details. ''This was a very different project outside our usual fare,'' Plummer says. ''As a director, the challenge was not only understanding the characters and their world, but also trying to convey that insight to the rest of the team. We wanted to reveal the nature of these characters -- from their poses to their expressions. With so little time to get to know these characters before we started work, it felt like we were cramming for a final exam at school.'' Added Henry, ''Everyone knows Calabash for our high-end character work, but we are sometimes pigeon-holed because so much of our work tends to be more on the 'cartoony' side. This was a chance to show the world some of our other capabilities.'' About Calabash Animation: Led by Creative Director Wayne Brejcha and Executive Producer Sean Henry, Calabash Animation, Inc. (www.calabashanimation.com) is the Chicago, IL-based animation production studio, known for its award-winning cel, 3D and stop-motion animation for the advertising and entertainment industries. Calabash Animation is perhaps best known for their creative development of some of America's most beloved brand icons. In addition to working on some of today's top advertising the company has also produced several acclaimed short films. It's 2002 short ''Stubble Trouble'' was nominated for an Academy Award in 2002. 2010-11-04T09:13:18+01:00 Eternal Descent advertising 30 http://scaryideas.com/content/20366/ http://scaryideas.com/content/20366. http://scaryideas.com/content/20366 http://scaryideas.com/t/20366.jpg Wizz : Todor & Petru This film, directed by students from the Gobelins Art School (who had worked with us on Jesus 2000 last year) comes as a little bombshell. This singular project, shot in 5D, immediately captivated all of us here at Wizz, and we had Rémi, Jonathan, Jérémy, Nicolas D and Nicolas P settle down in our office for a 2 month work session last summer. They managed this tour de force in a tight time frame and proved to be meticulous, extremely concentrated and totally professional. What we are talking about here is a music video style, bold, quick paced, a powerful graphic backbone for the track 'The Thunderclaps' (ft Orifice Vulgatron, Ghetto, Shameless & Deadly Hunta). Each shot of the film is a clever combination of stop motion and cartoon. The strength of the project lay in animating real photographed people as drawn characters in order to give them key poses and to impose the specifically cartoonish animation pace. The result is breathtaking, and once again we are proud to have participated in such an original project with this amazing team. WIZZDESIGN WIZZdesign is a boutique French motion graphics and company that specializes in all types of creative visual solutions. WIZZ is repped by Blacklist in the USA. 2010-11-04T17:03:41+01:00 Wizz advertising 30 http://scaryideas.com/content/20374/ http://scaryideas.com/content/20374. http://scaryideas.com/content/20374 http://scaryideas.com/t/20374.jpg Activision : Call of Duty - There's a Soldier in all of us 2010-11-05T10:30:21+01:00 Activision advertising 30 http://scaryideas.com/content/20382/ http://scaryideas.com/content/20382. http://scaryideas.com/content/20382 http://scaryideas.com/t/20382.jpg ADCC : Hate/Love This is the opening created for the 2010 Advertising and Design Club of Canada (ADCC) Awards. The film taps into an insight we think every creative feels - love for the business when things are going well, and hate, when things aren't. 2010-11-07T16:57:03+01:00 ADCC advertising 30 http://scaryideas.com/content/20383/ http://scaryideas.com/content/20383. http://scaryideas.com/content/20383 http://scaryideas.com/t/20383.jpg Amnesty International : Promises Don't Feed 2010-11-07T16:30:32+01:00 Amnesty International advertising 30 http://scaryideas.com/content/20385/ http://scaryideas.com/content/20385. http://scaryideas.com/content/20385 http://scaryideas.com/t/20385.jpg Sony Playstation : Victor 2010-11-07T17:00:51+01:00 Sony Playstation advertising 30 http://scaryideas.com/content/20386/ http://scaryideas.com/content/20386. http://scaryideas.com/content/20386 http://scaryideas.com/t/20386.jpg Gander Mountain : Camo 2010-11-07T17:07:30+01:00 Gander Mountain advertising 30 http://scaryideas.com/content/20387/ http://scaryideas.com/content/20387. http://scaryideas.com/content/20387 http://scaryideas.com/t/20387.jpg Gander Mountain : Mayday 2010-11-07T17:08:46+01:00 Gander Mountain advertising 30 http://scaryideas.com/content/20389/ http://scaryideas.com/content/20389. http://scaryideas.com/content/20389 http://scaryideas.com/t/20389.jpg Chevrolet : Cruze T - Pacman Chinese stunt drivers play Pacman with Chevrolet Cruzes 2010-11-07T17:21:28+01:00 Chevrolet advertising 30 http://scaryideas.com/content/20390/ http://scaryideas.com/content/20390. http://scaryideas.com/content/20390 http://scaryideas.com/t/20390.jpg Stimorol : Infinity Chewing Gum Infinity chewing gum has infinite flavour. Which can lead to an infinite experience according to Ogilvy Cape Town. 2010-11-08T09:33:39+01:00 Stimorol advertising 30 http://scaryideas.com/content/20391/ http://scaryideas.com/content/20391. http://scaryideas.com/content/20391 http://scaryideas.com/t/20391.jpg Scrabble : The Block Project O&M Paris has made a Scrabble board out of an apartment building. 2010-11-08T09:36:26+01:00 Scrabble advertising 30 http://scaryideas.com/content/20399/ http://scaryideas.com/content/20399. http://scaryideas.com/content/20399 http://scaryideas.com/t/20399.jpg Terry's : Bang Bang 2010-11-08T09:44:43+01:00 Terry's advertising 30 http://scaryideas.com/content/20400/ http://scaryideas.com/content/20400. http://scaryideas.com/content/20400 http://scaryideas.com/t/20400.jpg Bundaberg Rum : Part 1, Favourable Lie 2010-11-08T09:47:07+01:00 Bundaberg Rum advertising 30 http://scaryideas.com/content/20401/ http://scaryideas.com/content/20401. http://scaryideas.com/content/20401 http://scaryideas.com/t/20401.jpg Bundaberg Rum : Part 2, Apology 2010-11-08T09:50:31+01:00 Bundaberg Rum advertising 30 http://scaryideas.com/content/20402/ http://scaryideas.com/content/20402. http://scaryideas.com/content/20402 http://scaryideas.com/t/20402.jpg Bundaberg Rum : Part 3, Apology Apology 2010-11-08T09:49:32+01:00 Bundaberg Rum advertising 30 http://scaryideas.com/content/20403/ http://scaryideas.com/content/20403. http://scaryideas.com/content/20403 http://scaryideas.com/t/20403.jpg Nike : Defiant - The story of Athletics West This is the story of the men who broke the rules, records, limits, and ultimately, the mould. For more on the Athletics West revolution go to Nike Sportwear. 2010-11-08T11:47:10+01:00 Nike advertising 30 http://scaryideas.com/content/20404/ http://scaryideas.com/content/20404. http://scaryideas.com/content/20404 http://scaryideas.com/t/20404.jpg Captain Morgan : Gone - 1 Grey Canada asks "how do you leave your girlfriend to go out and be with your friends ?" 2010-11-08T11:48:37+01:00 Captain Morgan advertising 30 http://scaryideas.com/content/20405/ http://scaryideas.com/content/20405. http://scaryideas.com/content/20405 http://scaryideas.com/t/20405.jpg The Impossible Brief : The Impossible Song For over 60 years it has been waiting for a great creative mind like yours. Crack the brief and win a pass to the 2011 Cannes Lions Awards Festival. Last Deadline - December 1st! http://www.theimpossiblebrief.com/ 2010-11-08T11:50:02+01:00 The Impossible Brief advertising 30 http://scaryideas.com/content/20406/ http://scaryideas.com/content/20406. http://scaryideas.com/content/20406 http://scaryideas.com/t/20406.jpg Masterfile : He's the Master (feat. The Master) 2010-11-08T11:50:52+01:00 Masterfile advertising 30 http://scaryideas.com/content/20407/ http://scaryideas.com/content/20407. http://scaryideas.com/content/20407 http://scaryideas.com/t/20407.jpg Stimorol : Infinity Chewing Gum - Creepy Infinity chewing gum has infinite flavour. Which can lead to an infinite experience according to Ogilvy Cape Town. 2010-11-08T11:52:06+01:00 Stimorol advertising 30 http://scaryideas.com/content/20408/ http://scaryideas.com/content/20408. http://scaryideas.com/content/20408 http://scaryideas.com/t/20408.jpg Stimorol : Infinity Chewing Gum - Teller Infinity chewing gum has infinite flavour. Which can lead to an infinite experience according to Ogilvy Cape Town. 2010-11-08T11:52:48+01:00 Stimorol advertising 30 http://scaryideas.com/content/20409/ http://scaryideas.com/content/20409. http://scaryideas.com/content/20409 http://scaryideas.com/t/20409.jpg BBC : Turn Back Time - The High Street More about this programme: http://www.bbc.co.uk/programmes/b00v7p71 A group of shop-keeping families are transported back to the birth of the high street in the 1870s, and propelled through a century of change, right up to the modern era and the 1970s. 2010-11-08T12:55:37+01:00 BBC advertising 30 http://scaryideas.com/content/20410/ http://scaryideas.com/content/20410. http://scaryideas.com/content/20410 http://scaryideas.com/t/20410.jpg Electrolux : Vac from the Sea Electrolux has unveiled five unique vacuum cleaners that have been made from plastic waste collected from the world's oceans. The event marks the next chapter and continuation of the 'Vac from the Sea' campaign launched in July by Prime Sweden and Electrolux PR Studio that aims to raise awareness around ocean plastic waste and inspire consumers and industry to recycle more. Follow the development of Vac from the Sea at www.electrolux.com/vacfromthesea, @vacfromthesea or www.facebook.com/electroluxappliances 2010-11-08T12:56:40+01:00 Electrolux advertising 30 http://scaryideas.com/content/20411/ http://scaryideas.com/content/20411. http://scaryideas.com/content/20411 http://scaryideas.com/t/20411.jpg Land Rover : Freelander 2 - Claynation Demonstrating the new Freelander 2's all-round versatility, our driver Clay and his trusty steed journey through town, country and forest, across mountains and through snow. The new 2011 Freelander 2 is now available with two new highly efficient diesel engines. Both feature a new turbocharger for improved response, more torque and quieter running. The new 2.2 litre 150PS Diesel engine, fitted to eD4 and TD4 models, delivers both improved CO2 emissions and better economy compared to the previous model. Find out more about the new 2011 Freelander 2 - http://bit.ly/NewFreelander2 Request a test drive - http://bit.ly/FR2-testdrive Order a brochure - http://bit.ly/FR2-brochure Keywords: land rover, freelander2, freelander, claynation, plasticine, clay, clay mason 2010-11-08T12:59:32+01:00 Land Rover advertising 30 http://scaryideas.com/content/20412/ http://scaryideas.com/content/20412. http://scaryideas.com/content/20412 http://scaryideas.com/t/20412.jpg Land Rover : Freelander 2 - Claynation, making of Demonstrating the new Freelander 2's all-round versatility, our driver Clay and his trusty steed journey through town, country and forest, across mountains and through snow. The new 2011 Freelander 2 is now available with two new highly efficient diesel engines. Both feature a new turbocharger for improved response, more torque and quieter running. The new 2.2 litre 150PS Diesel engine, fitted to eD4 and TD4 models, delivers both improved CO2 emissions and better economy compared to the previous model. Find out more about the new 2011 Freelander 2 - http://bit.ly/NewFreelander2 Request a test drive - http://bit.ly/FR2-testdrive Order a brochure - http://bit.ly/FR2-brochure Keywords: land rover, freelander2, freelander, claynation, plasticine, clay, clay mason 2010-11-08T12:59:46+01:00 Land Rover advertising 30 http://scaryideas.com/content/20413/ http://scaryideas.com/content/20413. http://scaryideas.com/content/20413 http://scaryideas.com/t/20413.jpg Freia : Gullruter Could the day get any worse for the poor little guy in this Acne spot through SMFB? 2010-11-08T13:52:22+01:00 Freia advertising 30 http://scaryideas.com/content/20414/ http://scaryideas.com/content/20414. http://scaryideas.com/content/20414 http://scaryideas.com/t/20414.jpg Google : Google Maps Street View - Life is a Journey 2010-11-08T15:19:38+01:00 Google advertising 30 http://scaryideas.com/content/20415/ http://scaryideas.com/content/20415. http://scaryideas.com/content/20415 http://scaryideas.com/t/20415.jpg Charter Communications : Parrot 2010-11-08T19:10:53+01:00 Charter Communications advertising 30 http://scaryideas.com/content/20416/ http://scaryideas.com/content/20416. http://scaryideas.com/content/20416 http://scaryideas.com/t/20416.jpg Charter Communications : Married 2010-11-08T19:13:52+01:00 Charter Communications advertising 30 http://scaryideas.com/content/20417/ http://scaryideas.com/content/20417. http://scaryideas.com/content/20417 http://scaryideas.com/t/20417.jpg Charter Communications : Nighter 2010-11-08T19:15:43+01:00 Charter Communications advertising 30 http://scaryideas.com/content/20418/ http://scaryideas.com/content/20418. http://scaryideas.com/content/20418 http://scaryideas.com/t/20418.jpg Charter Communications : Sunshine 2010-11-08T20:33:38+01:00 Charter Communications advertising 30 http://scaryideas.com/content/20874/ http://scaryideas.com/content/20874. http://scaryideas.com/content/20874 http://scaryideas.com/t/20874.jpg SonyEricsson : Product Testing Institute - Seniors 2010-12-06T09:45:41+01:00 SonyEricsson advertising 30 http://scaryideas.com/content/22131/ http://scaryideas.com/content/22131. http://scaryideas.com/content/22131 http://scaryideas.com/t/22131.jpg Zurich Chamber Orchestra : Rollercoaster Visualization of the 1st violin of the 2nd symphony, 4th movement by Ferdinand Ries in the shape of a rollercoaster. The camera starts by showing a close-up of the score, then focuses on the notes of the first violin turning the staves into the winding rail tracks of the rollercoaster. The notes and bars were exactly synchronised with the progression in the animation so that the typical movements of a rollercoaster ride match the dramatic composition of the music. 2011-02-26T20:22:57+01:00 Zurich Chamber Orchestra advertising 30 http://scaryideas.com/content/20419/ http://scaryideas.com/content/20419. http://scaryideas.com/content/20419 http://scaryideas.com/t/20419.jpg Toshiba Computers : T-Pain Grammy award-winning rap artist T-Pain and Toshiba get together to design the next big thing in Laptop computing ... wipeable keyboards! The spot is ad agency goodness Mfg.,Hollywood's first work for the new client. 2010-11-09T09:00:55+01:00 Toshiba Computers advertising 30 http://scaryideas.com/content/20420/ http://scaryideas.com/content/20420. http://scaryideas.com/content/20420 http://scaryideas.com/t/20420.jpg Maybreeze : Natural Skin Therapy This spot by Ogilvy Korea, directed by Jong Min Lee associates the beauty and perfection of nature with the clients brand, Maybreeze. 2010-11-09T09:02:22+01:00 Maybreeze advertising 30 http://scaryideas.com/content/20422/ http://scaryideas.com/content/20422. http://scaryideas.com/content/20422 http://scaryideas.com/t/20422.jpg Minicuotas Ribeiro : Pieces - Blender 2010-11-09T09:05:32+01:00 Minicuotas Ribeiro advertising 30 http://scaryideas.com/content/20426/ http://scaryideas.com/content/20426. http://scaryideas.com/content/20426 http://scaryideas.com/t/20426.jpg Yellow Pages : Location Based Banner 2010-11-09T09:08:09+01:00 Yellow Pages advertising 30 http://scaryideas.com/content/20432/ http://scaryideas.com/content/20432. http://scaryideas.com/content/20432 http://scaryideas.com/t/20432.jpg Sony : Sony Rock Ballad To create awareness and excitement for Sony's new in-dash A/V navigation systems with TomTom technology, 180LA created a digital campaign that includes two entertaining music videos featuring a mash-up of music and navigation.Sony's new navigation systems are their first ever in-dash offering for the U.S. market, and feature some of the most advanced music, navigation and video technologies available today.The rock ballad and R&B style videos use lyrics like 'Head north on Sepulveda'. You missed your turn. Recalculating Route, Recalculating Routeâ to entertainingly remind the viewer that they don't need to purchase two different devices to enjoy the benefits of music and navigation.Directed by Grammy Award Winner, Trish Sie who is known for her work with OK Go's 'Here it Goes Again' Treadmill video, the videos by fictitious bands 'GPyeS' and 'La Route' launch November 1st. All of us at Sony wanted to find a creative way to show, through this campaign, that music and navigation can come together in a surprising and entertaining way,â said Su-Ren Neo, Brand Manager with Sony Electronics. Gavin Lester, creative director at 180LA added, 'The videos target 22-49 year-old women and men who take their digital music everywhere but are looking for a dependable, quality way to play their music and videos in the car.' 2010-11-09T09:14:03+01:00 Sony advertising 30 http://scaryideas.com/content/20433/ http://scaryideas.com/content/20433. http://scaryideas.com/content/20433 http://scaryideas.com/t/20433.jpg Boost Mobile : Grocery Store Client: Boost Agency: 180LA Production Company: MJZ Date Uploaded: 2010-11-09 Country: United States of America Campaign: Shrinkage Length: :30 Spot: âGrocery Storeâ Agency: 180 Los Angeles Client: Boost Agency: 180LA Executive Creative Director: William Gelner Creative Directors: Ari Weiss & Gavin Lester Art Director: Adam Groves Copywriter: Zac Ryder Head of Production/Managing Partner: Peter Cline Senior Producer: Colleen Wellman Group Account Director: Chad Bettor Account Director: Jerico Cabaysa Planner: Matt Johnson Production Production Co.: MJZ Director: Dante Ariola DP: Toby Irwin President: David Zander SR Executive Producer: Jeff Scruton Line Producer: Natalie Hill Production Designer: Christopher Glass Stylist: Irene Bilo Casting Company: Stark Casting Casting Director: Shoot Location: Los Angeles Shoot Date: 10/5,6.7,8.9 Editorial Editorial Company: Rock Paper Scissors Editor: Adam Pertofsky Executive Producer: Cassie Hulen Assistant Editor: Neil Meiklejohn Completion/Special Effects Colorist: Stefan Sonnenfeld Transfer Facility: Company 3 Online/VFX Co: Method Executive Producer: Gabby Gourrier VFX Supervisor: Matt Dessero VFX Producer: Jennie Burnett Lead Flame Comp: Tim Bird Flame Comp: Paul Kirsch Recording Mix/Sound Design Recording Studio: Eleven Final Mix: 10/27/10 Mixer: Jeff Payne Executive Producer: DJ Music: Music Co: Human Composed and Produced: Original Music by Human Client Credits Vice President, Marketing SPG: Bob Stohrer Director, Brand Marketing SPG: Caralene Robinson Senior Manager, Advertising: Peiti Feng Advertising Manager: Arlin Morales Creative Marketing Manager: Wally Fox Art Director: Russell Rommelfanger 2010-11-09T09:18:44+01:00 Boost Mobile advertising 30 http://scaryideas.com/content/20434/ http://scaryideas.com/content/20434. http://scaryideas.com/content/20434 http://scaryideas.com/t/20434.jpg Coopers : The perfectly individual game An integrated campaign via Colman Rasic, Sydney tied to Coopers 62 sponsorship of the Australian JBWere Masters Golf Tournament. 2010-11-09T09:20:02+01:00 Coopers advertising 30 http://scaryideas.com/content/20435/ http://scaryideas.com/content/20435. http://scaryideas.com/content/20435 http://scaryideas.com/t/20435.jpg Minicuotas Ribeiro : Musicians Need just 50 cents for my new refrigerator Tiny-Payment 2010-11-09T09:21:58+01:00 Minicuotas Ribeiro advertising 30 http://scaryideas.com/content/20437/ http://scaryideas.com/content/20437. http://scaryideas.com/content/20437 http://scaryideas.com/t/20437.jpg Gatorade : Gatorade Replay Anthem On the heels of Gatorade Replay Season 1 (PN/NJ football) and Season 2 (Detroit hockey), REPLAY Season 3 on Fox Sports Net sees TBWA\Chiat\Day and Gatorade team up with Chicago-born, hip-hop icons Common, Lupe Fiasco, Jennifer Hudson and No I.D. to create an anthem to their hometown. The song is titled 'We Can Do It Now.' The song is based on the REPLAY themes of 'redemption,' 'second chances' and 'going back in time.' According to Grammy-award-winning producer No I.D., 'It's what a team, a crowd or stadium would want to hear when they're in that sports mind frame.'To bolster awareness of the track, Gatorade and TBWA\Chiat\Day went in the studio with the artists to create a 3-minute video inspired by the track. The video premiered at the end of the Season 3 documentary which aired nationally this past Sunday November 7th on Fox Sports Net. Please check local listings for future airings. In addition to the video, a 'making of' video was created and shared online. For a limited time, "We Can Do It Now" is available as a free download at REPLAYtheSeries.com. TBWA\Chiat\Day and Gatorade created REPLAY to restage classic games that ended in controversy '" offering athletes a second chance for redemption some 10-15 years later. Gatorade reunites the original teammates and provides them with an8-week training and nutrition program created by the Gatorade Sports Science Institute and the Gatorade Training Council. REPLAY offers athletes a once-in-a-lifetime opportunity to get back in peak shape and replay their game to settle the score once and for all. Season 3 of REPLAY features two South Side Chicago high school basketball teams '" the Bloom Township Trojans and the Brother Rice Crusaders. The two teams reunited to replay a game from 2000 that ended with a buzzer-beater that many believe didn't beat the buzzer. That game, which decided who would go 'downstate' to play in the Elite 8, was shrouded in controversy for over a decade. The game was played on September 10, 2010. Dwyane Wade and Dwight Howard joined as assistant coaches for the respective teams. 2010-11-09T10:51:43+01:00 Gatorade advertising 30 http://scaryideas.com/content/20438/ http://scaryideas.com/content/20438. http://scaryideas.com/content/20438 http://scaryideas.com/t/20438.jpg Sony : Sony Rock Ballad and R&B To create awareness and excitement for Sony's new in-dash A/V navigation systems with TomTom technology, 180LA created a digital campaign that includes two entertaining music videos featuring a mash-up of music and navigation.Sony's new navigation systems are their first ever in-dash offering for the U.S. market, and feature some of the most advanced music, navigation and video technologies available today.The rock ballad and R&B style videos use lyrics like 'Head north on Sepulveda'. You missed your turn. Recalculating Route, Recalculating Routeâ to entertainingly remind the viewer that they don't need to purchase two different devices to enjoy the benefits of music and navigation.Directed by Grammy Award Winner, Trish Sie who is known for her work with OK Go's 'Here it Goes Again' Treadmill video, the videos by fictitious bands 'GPyeS' and 'La Route' launch November 1st. All of us at Sony wanted to find a creative way to show, through this campaign, that music and navigation can come together in a surprising and entertaining way,â said Su-Ren Neo, Brand Manager with Sony Electronics. Gavin Lester, creative director at 180LA added, 'The videos target 22-49 year-old women and men who take their digital music everywhere but are looking for a dependable, quality way to play their music and videos in the car.' 2010-11-09T11:05:16+01:00 Sony advertising 30 http://scaryideas.com/content/20453/ http://scaryideas.com/content/20453. http://scaryideas.com/content/20453 http://scaryideas.com/t/20453.jpg Levi's : Curve ID Levi's was launching a new revolutionary custom fit system for women worldwide. The line called Curve ID introduces a new range of jeans tailored for different body types and is going by the slogan 'It's about shape, not size'. In order to bring out the three different Curve ID namely, Slight, Demi and Bold, Ogilvy & Mather Taiwan focused on the curvature of the hips using hand drawn lines. At the start of the commercial, you see the hand drawn figure of a woman from a distant. As she walks nearer, you see three different colored body curves at the same time, reinforcing the slogan that not all women are shaped the same way. The choice to go with watercolor is to be able to express the femininity and character of the individual woman. The vibrant color on the face and hair, together with the expressive lines create a visual that echos the statement Curve ID, the revolutionary new line from Levi's, is making about the distinctive shape of every woman. 2010-11-09T14:13:06+01:00 Levi's advertising 30 http://scaryideas.com/content/20454/ http://scaryideas.com/content/20454. http://scaryideas.com/content/20454 http://scaryideas.com/t/20454.jpg O2 : O2 Priority Foo Fighters Walk O2 customers get Priority access to tickets to Foo Fighters 2011 gigs. This ad from VCCP London features Dave Grohl and Foo Fighters in the moments before they go on-stage. 2010-11-09T14:14:30+01:00 O2 advertising 30 http://scaryideas.com/content/20455/ http://scaryideas.com/content/20455. http://scaryideas.com/content/20455 http://scaryideas.com/t/20455.jpg DirecTV : Robots Rupert Sanders directs this action packed spot for DirecTV and Grey New York. 2010-11-09T14:22:09+01:00 DirecTV advertising 30 http://scaryideas.com/content/20456/ http://scaryideas.com/content/20456. http://scaryideas.com/content/20456 http://scaryideas.com/t/20456.jpg Renault : Renault Fluence - Hitchhiker Publicis, Bucharest realised the Fluence needed awareness not only as a trusty replacement for the much loved Megane Sedan but also as an incredible upgrade in the sedan category. Idea: Getting in touch with the new Renault Fluence may dramatically change your opinion about the car you own. Therefore we portrayed a hitchhiker that on the way to the gas station, getting to know the Fluence, he reconsiders his standards about cars and decides he deserves an upgrade. 2010-11-09T14:23:05+01:00 Renault advertising 30 http://scaryideas.com/content/20457/ http://scaryideas.com/content/20457. http://scaryideas.com/content/20457 http://scaryideas.com/t/20457.jpg Sony Pictures Home Entertainment : Van Damme Jean-Claude is unhappy with the state of Australia's DVD collections and he's giving you a chance to make things right via this spot from Iris Sydney. 2010-11-09T14:24:14+01:00 Sony Pictures Home Entertainment advertising 30 http://scaryideas.com/content/20458/ http://scaryideas.com/content/20458. http://scaryideas.com/content/20458 http://scaryideas.com/t/20458.jpg Planters : Mr. Peanut Greeting Card Since his first appearance in 1916, Mr. Peanut has been one of the world's most beloved, recognizable icons. Yet in all of that time, we've never heard him speak. In the new 'Naturally Remarkable' campaign from Being NY, a spin off of TBWA, Mr. Peanut is talking for the first time ever in a classic yet contemporary voice you may recognize. The campaign will also give us a glimpse into Mr. Peanut's world where we see his home, friends and everyday activities. And while he may look slightly different than in previous iterations, he still retains the very things that make him Mr. Peanut - his top hat, cane and monocle. BEING developed the creative approach for the character with Smuggler and Laika House. The spots are co-directed by director Ringan Ledwidge and animation director Mark Gustafson from Laika House. 2010-11-10T10:59:02+01:00 Planters advertising 30 http://scaryideas.com/content/20459/ http://scaryideas.com/content/20459. http://scaryideas.com/content/20459 http://scaryideas.com/t/20459.jpg Planters : Mr. Peanut Holiday Party Since his first appearance in 1916, Mr. Peanut has been one of the world's most beloved, recognizable icons. Yet in all of that time, we've never heard him speak. In the new 'Naturally Remarkable' campaign from Being NY, a spin off of TBWA, Mr. Peanut is talking for the first time ever in a classic yet contemporary voice you may recognize. The campaign will also give us a glimpse into Mr. Peanut's world where we see his home, friends and everyday activities. And while he may look slightly different than in previous iterations, he still retains the very things that make him Mr. Peanut - his top hat, cane and monocle. BEING developed the creative approach for the character with Smuggler and Laika House. The spots are co-directed by director Ringan Ledwidge and animation director Mark Gustafson from Laika House. 2010-11-10T10:59:20+01:00 Planters advertising 30 http://scaryideas.com/content/20463/ http://scaryideas.com/content/20463. http://scaryideas.com/content/20463 http://scaryideas.com/t/20463.jpg Northstar-at-Tahoe Resort : Ding Dong 2010-11-10T11:08:23+01:00 Northstar-at-Tahoe Resort advertising 30 http://scaryideas.com/content/20464/ http://scaryideas.com/content/20464. http://scaryideas.com/content/20464 http://scaryideas.com/t/20464.jpg Richmond Optometry : Buck 2010-11-10T11:09:12+01:00 Richmond Optometry advertising 30 http://scaryideas.com/content/20465/ http://scaryideas.com/content/20465. http://scaryideas.com/content/20465 http://scaryideas.com/t/20465.jpg Richmond Optometry : Mannequin 2010-11-10T11:09:48+01:00 Richmond Optometry advertising 30 http://scaryideas.com/content/20466/ http://scaryideas.com/content/20466. http://scaryideas.com/content/20466 http://scaryideas.com/t/20466.jpg Richmond Optometry : Eye drops 2010-11-10T11:10:27+01:00 Richmond Optometry advertising 30 http://scaryideas.com/content/20467/ http://scaryideas.com/content/20467. http://scaryideas.com/content/20467 http://scaryideas.com/t/20467.jpg Richmond Optometry : Hose 2010-11-10T11:10:59+01:00 Richmond Optometry advertising 30 http://scaryideas.com/content/20468/ http://scaryideas.com/content/20468. http://scaryideas.com/content/20468 http://scaryideas.com/t/20468.jpg Vanderbilt University Medical Center : Anthem 2010-11-10T11:12:29+01:00 Vanderbilt University Medical Center advertising 30 http://scaryideas.com/content/20475/ http://scaryideas.com/content/20475. http://scaryideas.com/content/20475 http://scaryideas.com/t/20475.jpg Powder Dash : Facebook Game apps.facebook.com/powderdash Powder Dash is an online, social game allowing players to experience the true Powder that Japan has to offer. 2010-11-15T09:13:34+01:00 Powder Dash advertising 30 http://scaryideas.com/content/20476/ http://scaryideas.com/content/20476. http://scaryideas.com/content/20476 http://scaryideas.com/t/20476.jpg Samsung GALAXY : Extreme Retreat - Andes Samsung in promoting a new online campaign for its new Galaxy Tab. Ever been lost at 14,000 ft in the Andes mountains with your boss? Well the employees of Manikowski Worldwide have. Fortunately for them they brought along the Galaxy Tab. Watch how they survive. 2010-11-15T09:16:16+01:00 Samsung GALAXY advertising 30 http://scaryideas.com/content/20481/ http://scaryideas.com/content/20481. http://scaryideas.com/content/20481 http://scaryideas.com/t/20481.jpg McDonald's : Bursting DDB Chicago approached us after having seen our experimental short 'Flowers' and asked us if we could apply the idea of shattering flowers in slow motion to a pair of commercials featuring their new line of fruit smoothies. We said yes immediately. After playing with a bunch of bananas, a bucket of liquid nitrogen and a Casio Exilim we were relieved to find out that we hadn't lied. The fruit was flash frozen to 196°C and smashed while being filmed at 1000 frames per second. On the actual shoot we used a Phantom camera and a lot more light, but the basic principle stayed the same. Major props go to Faye, MaryBeth and Mark from DDB for convincing the client to go with an idea this abstract. 2010-11-15T09:24:08+01:00 McDonald's advertising 30 http://scaryideas.com/content/20482/ http://scaryideas.com/content/20482. http://scaryideas.com/content/20482 http://scaryideas.com/t/20482.jpg Pringles : Red vs Green - Chameleon Objective for Grey Hong Kong :to sell the super crunchiness of Pringles chips.Creative execution: By creating a âWho is the crunchiest?âcompetition between Red and Green packs of Pringles via quirky virals, we conveyed the message that all Pringles chips are equally crunchy. 2010-11-15T09:25:40+01:00 Pringles advertising 30 http://scaryideas.com/content/20498/ http://scaryideas.com/content/20498. http://scaryideas.com/content/20498 http://scaryideas.com/t/20498.jpg Virgin Media : Slowpoke 2010-11-15T09:44:17+01:00 Virgin Media advertising 30 http://scaryideas.com/content/20499/ http://scaryideas.com/content/20499. http://scaryideas.com/content/20499 http://scaryideas.com/t/20499.jpg Clinch Gear : These Moments 2010-11-15T09:45:27+01:00 Clinch Gear advertising 30 http://scaryideas.com/content/20501/ http://scaryideas.com/content/20501. http://scaryideas.com/content/20501 http://scaryideas.com/t/20501.jpg Advertball 2011 : Viral 2010-11-15T09:48:37+01:00 Advertball 2011 advertising 30 http://scaryideas.com/content/20504/ http://scaryideas.com/content/20504. http://scaryideas.com/content/20504 http://scaryideas.com/t/20504.jpg Ballet BC : Take Our Tutus 2010-11-15T09:51:40+01:00 Ballet BC advertising 30 http://scaryideas.com/content/20505/ http://scaryideas.com/content/20505. http://scaryideas.com/content/20505 http://scaryideas.com/t/20505.jpg Skoda Superb Combi : Newborn 2010-11-15T09:52:25+01:00 Skoda Superb Combi advertising 30 http://scaryideas.com/content/20506/ http://scaryideas.com/content/20506. http://scaryideas.com/content/20506 http://scaryideas.com/t/20506.jpg J20 : Puss in Boots With a limited budget of 100K BBH London produced four animated spots to promote the J20 Pub Quiz. These ran as competitions during eviction nights of Big Brother UK. 2010-11-15T09:54:25+01:00 J20 advertising 30 http://scaryideas.com/content/20512/ http://scaryideas.com/content/20512. http://scaryideas.com/content/20512 http://scaryideas.com/t/20512.jpg Beechies Chewing Gum : I heart helmet 2010-11-15T09:58:54+01:00 Beechies Chewing Gum advertising 30 http://scaryideas.com/content/20513/ http://scaryideas.com/content/20513. http://scaryideas.com/content/20513 http://scaryideas.com/t/20513.jpg Beechies Chewing Gum : Boys night 2010-11-15T09:59:28+01:00 Beechies Chewing Gum advertising 30 http://scaryideas.com/content/20515/ http://scaryideas.com/content/20515. http://scaryideas.com/content/20515 http://scaryideas.com/t/20515.jpg Vodafone : Where are you? 2011-01-25T15:35:57+01:00 Vodafone advertising 30 http://scaryideas.com/content/20516/ http://scaryideas.com/content/20516. http://scaryideas.com/content/20516 http://scaryideas.com/t/20516.jpg Volkswagen : Tough. Beautiful. Polo This is the new Volkswagen Polo commercial 'Last Tango in Compton,' from DDB UK and award winning director Jonathan Glazer (of Guinness Surfer, Sony Paint and Levis Odyssey) from Academy Films. Shot in north London 'Last Tango in Compton' stars two of the world's best Tango dancers - Gasper Godoy, Argentinean Tango World Champion, and partner Manuella Rossi, the world number two. The pair dance a specially choreographed routine overseen by one of the world's foremost choreographers with a unique, simultaneous set-up of over 20 different camera's following their every move. 2010-11-15T10:04:06+01:00 Volkswagen advertising 30 http://scaryideas.com/content/20517/ http://scaryideas.com/content/20517. http://scaryideas.com/content/20517 http://scaryideas.com/t/20517.jpg Trident : Sniper Here is a piece we recently finished the post for JWT-PR. The piece was directed by Luis Gerard and Jaime Costa was the Director of Photography. The production house was Latitud 18. Both, the Off-Line (Final Cut) & the On-Line (Smoke Advanced) were done by our talented in-house editor Fernando Suarez. Color Correction by Edgar Lebron on his Baselight, and some Visual FX by Frankie Cueto. It was shot on a REDONE M-X. 2010-11-15T10:05:16+01:00 Trident advertising 30 http://scaryideas.com/content/20518/ http://scaryideas.com/content/20518. http://scaryideas.com/content/20518 http://scaryideas.com/t/20518.jpg American Express : Conan O'Brien in India Watch as Conan O'Brien travels to India in his quest to perfect every last detail for an upcoming performance. If you're as serious about entertainment as Conan is, every detail counts. 2010-11-15T10:06:10+01:00 American Express advertising 30 http://scaryideas.com/content/20519/ http://scaryideas.com/content/20519. http://scaryideas.com/content/20519 http://scaryideas.com/t/20519.jpg Netflix : Chosen Netflix is a tale of charm and curmudgeon, friendship and family, classic and contemporary. To produce a fitting pastiche, Superfad went to animation's roots and used traditional cel animation to bring the spot's furry stars to life. In the Superfad studio excitement was palpable as an animation table replaced a computer station. The hand drawn animation was then given the modern touch and merged seamlessly with the live action footage. The result is a spot that is a nod to beloved films of yore with a of the moment message: whenever and wherever you want to watch films, Netflix has streaming content to please everyone...and even charm the mildly cynical. 2010-11-15T10:07:37+01:00 Netflix advertising 30 http://scaryideas.com/content/20520/ http://scaryideas.com/content/20520. http://scaryideas.com/content/20520 http://scaryideas.com/t/20520.jpg Speight's summit : Man Like Natural Man likes being at one with nature as this Sweet Shop Auckland production through Publicis Mojo Sydney shows. 2010-11-15T10:08:43+01:00 Speight's summit advertising 30 http://scaryideas.com/content/20521/ http://scaryideas.com/content/20521. http://scaryideas.com/content/20521 http://scaryideas.com/t/20521.jpg House of Shoes : Buggy Parking 2010-11-15T10:09:43+01:00 House of Shoes advertising 30 http://scaryideas.com/content/20522/ http://scaryideas.com/content/20522. http://scaryideas.com/content/20522 http://scaryideas.com/t/20522.jpg GJP : Closing Down Liquidation Fire Sale After 20 years in business, Toronto advertising agency Gee, Jeffery & Partners is closing its doors. To mark the occasion, they are having a Closing Down Liquidation Fire Sale on Thursday, November 18, with all proceeds going to Jake's House for children with autism. 'For 20 years GJP has been making advertising history and now GJP is history.' Says Alan Gee, Chairman, GJP. 'It's been a heck of a ride.' To go out in pure ad-style, GJP has produced a campaign, their last, promoting their closing and the sale. 2010-11-15T12:19:01+01:00 GJP advertising 30 http://scaryideas.com/content/20536/ http://scaryideas.com/content/20536. http://scaryideas.com/content/20536 http://scaryideas.com/t/20536.jpg Matalan : Present Spank's award winning director Michael Geoghegan teams up with BBH London in creating a surprising Christmas offering for Matalan. In a direct contrast to the critically acclaimed Army Recruitment - 'Start Thinking Soldier' campaign (Big Awards Gold 2010, Double Creative Circle 2010 and Eurobest 2010), Geoghegan demonstrates his versatility and expertise to not only direct epic, action packed ads but to create and transform a retail Christmas campaign with class and charm avoiding the usual Christmas sugary predictability. 2010-11-15T13:07:15+01:00 Matalan advertising 30 http://scaryideas.com/content/20524/ http://scaryideas.com/content/20524. http://scaryideas.com/content/20524 http://scaryideas.com/t/20524.jpg Sunrice Tumbles : Sculptures The Sunrise sculptures - originally created by Clemenger Sydney in the late 80s - are back. This time to promote Sunrice Tumbles in this new spot via Disciple, Sydney, directed by Phil Meatchem from FG Entertainment. 2010-11-15T10:17:37+01:00 Sunrice Tumbles advertising 30 http://scaryideas.com/content/20529/ http://scaryideas.com/content/20529. http://scaryideas.com/content/20529 http://scaryideas.com/t/20529.jpg NBC : Green is Universal - Apple 2010-11-15T10:26:06+01:00 NBC advertising 30 http://scaryideas.com/content/20530/ http://scaryideas.com/content/20530. http://scaryideas.com/content/20530 http://scaryideas.com/t/20530.jpg NBC : Green is Universal - Bags 2010-11-15T10:28:32+01:00 NBC advertising 30 http://scaryideas.com/content/20531/ http://scaryideas.com/content/20531. http://scaryideas.com/content/20531 http://scaryideas.com/t/20531.jpg NBC : Green is Universal - Power 2010-11-15T10:29:36+01:00 NBC advertising 30 http://scaryideas.com/content/20537/ http://scaryideas.com/content/20537. http://scaryideas.com/content/20537 http://scaryideas.com/t/20537.jpg Dell : Dell Streak Tablet - Rendezvous 2010-11-16T09:17:46+01:00 Dell advertising 30 http://scaryideas.com/content/20551/ http://scaryideas.com/content/20551. http://scaryideas.com/content/20551 http://scaryideas.com/t/20551.jpg Smitten Kitten : Dangerously Sexy Lingerie commercial for Melbourne lingerie retailer "Smitten Kitten" - smittenkitten.com.au 2010-11-16T09:27:23+01:00 Smitten Kitten advertising 30 http://scaryideas.com/content/20552/ http://scaryideas.com/content/20552. http://scaryideas.com/content/20552 http://scaryideas.com/t/20552.jpg Tommy Hilfiger : The Night of The Navy Blue Blazer @radical.media leaves a blazing trail on a night to remember in this viral for Tommy Hilfiger. 2010-11-16T09:16:17+01:00 Tommy Hilfiger advertising 30 http://scaryideas.com/content/20558/ http://scaryideas.com/content/20558. http://scaryideas.com/content/20558 http://scaryideas.com/t/20558.jpg The Sun : Page 3, The woman you'd love your woman to be like 2010-11-17T09:07:18+01:00 The Sun advertising 30 http://scaryideas.com/content/20553/ http://scaryideas.com/content/20553. http://scaryideas.com/content/20553 http://scaryideas.com/t/20553.jpg John Lewis : Christmas Sharing those winter moments in this spot from Partizan London for John Lewis. 2010-11-16T09:18:24+01:00 John Lewis advertising 30 http://scaryideas.com/content/20559/ http://scaryideas.com/content/20559. http://scaryideas.com/content/20559 http://scaryideas.com/t/20559.jpg XXL : Punks 2010-11-16T12:17:41+01:00 XXL advertising 30 http://scaryideas.com/content/20560/ http://scaryideas.com/content/20560. http://scaryideas.com/content/20560 http://scaryideas.com/t/20560.jpg National Children and Violence Trust : Broken 2010-11-16T13:44:12+01:00 National Children and Violence Trust advertising 30 http://scaryideas.com/content/20561/ http://scaryideas.com/content/20561. http://scaryideas.com/content/20561 http://scaryideas.com/t/20561.jpg Nikon : Clicks Do you know how many pictures take up 3 years? We don't. We leave it up to you. 3 years guarantee. Nikon 2010-11-16T13:49:04+01:00 Nikon advertising 30 http://scaryideas.com/content/20565/ http://scaryideas.com/content/20565. http://scaryideas.com/content/20565 http://scaryideas.com/t/20565.jpg Romanian Traffic Police : The fake accident 2010-11-17T08:58:11+01:00 Romanian Traffic Police advertising 30 http://scaryideas.com/content/20566/ http://scaryideas.com/content/20566. http://scaryideas.com/content/20566 http://scaryideas.com/t/20566.jpg NZTA : Mantrol The New Zealand Transport Agency has launched a new road safety advertising campaign focusing on the concepts of 'Mandom' and 'Mantrol'. The new campaign developed by Clemenger BBDO Wellington introduces 'Mandom' - a place where a man is in complete control of his surroundings... or is he? Directed by Nick Ball via @radical.media, the 60 second TV spot at the centre of the new campaign was introduced by two 30 second unbranded teasers in the week leading up to the launch, and is accompanied by radio, print, billboard and online executions. 2010-11-17T09:08:09+01:00 NZTA advertising 30 http://scaryideas.com/content/20567/ http://scaryideas.com/content/20567. http://scaryideas.com/content/20567 http://scaryideas.com/t/20567.jpg National Gallery of Australia : National Gallery of Australia Head over heels about Oz in this spot for the NGA, with new startup Heckler on post. 2010-11-17T09:09:09+01:00 National Gallery of Australia advertising 30 http://scaryideas.com/content/20572/ http://scaryideas.com/content/20572. http://scaryideas.com/content/20572 http://scaryideas.com/t/20572.jpg E*Trade : Goals Temporarily leaving the E*Trade Baby with a sitter, Grey Worldwide and editor/designer Owen Plotkin of post house now. have teamed to create a new campaign that is anything but childish. Rather, the first two spots, simply titled ''Value'' and ''Goals'' use a raw visual style, deep-voiced announcer and down-and-dirty blues soundtrack to make the point that investing is not for wimps. ''Grey brought us in for the creative pitch and we designed this raw black and white look and pushed the images over to the right,'' Plotkin says. "The idea was to match the aggressive copy of the 'Passion' campaign -- that's targeted to active traders -- with an aggressive look,'' The look that Grey, Plotkin and director Cole Webley of Uber Content, Hollywood, came up with blends 35mm, 16mm, digital and stock footage along with 3D animation of the computer screens. 'I've personally been inspired by avant garde filmmakers, like Warhol and Jonas Mekas, who shot 16mm and made raw, personal films,'' Plotkin adds, "and Cole wanted to bring in some of those sensibilities too." Double exposures, jump cuts, film that looks under exposed and then pushed so that the grain is evident and the contrast accentuated, as well as an array of filters and textures give the spots a look that is truly like nothing else on television now. ''Goals''' begins with a shot of our hero strolling confidently past a blurred image of people waiting at a bus stop. The voiceover notes 'Sitting. Waiting. Hoping. That's not how successful investing is done.'' From there it launches into a montage of black and white footage with a variety of visual looks interspersed with 3D animation (from design house Thornberg and Forester, New York) of the E*Trade power online trading tools. ''Value'' is similar, but focuses more on the diverse services E*Trade offers investors. ''This was a project where everyone from the client on down wanted to push the look as far as they could to create a campaign that visually represented the brand to the consumers E*Trade wanted to target,'' Plotkin says. 2010-11-17T17:29:50+01:00 E*Trade advertising 30 http://scaryideas.com/content/20573/ http://scaryideas.com/content/20573. http://scaryideas.com/content/20573 http://scaryideas.com/t/20573.jpg E*Trade : Value Temporarily leaving the E*Trade Baby with a sitter, Grey Worldwide and editor/designer Owen Plotkin of post house now. have teamed to create a new campaign that is anything but childish. Rather, the first two spots, simply titled ''Value'' and ''Goals'' use a raw visual style, deep-voiced announcer and down-and-dirty blues soundtrack to make the point that investing is not for wimps. ''Grey brought us in for the creative pitch and we designed this raw black and white look and pushed the images over to the right,'' Plotkin says. "The idea was to match the aggressive copy of the 'Passion' campaign -- that's targeted to active traders -- with an aggressive look,'' The look that Grey, Plotkin and director Cole Webley of Uber Content, Hollywood, came up with blends 35mm, 16mm, digital and stock footage along with 3D animation of the computer screens. 'I've personally been inspired by avant garde filmmakers, like Warhol and Jonas Mekas, who shot 16mm and made raw, personal films,'' Plotkin adds, "and Cole wanted to bring in some of those sensibilities too." Double exposures, jump cuts, film that looks under exposed and then pushed so that the grain is evident and the contrast accentuated, as well as an array of filters and textures give the spots a look that is truly like nothing else on television now. ''Goals''' begins with a shot of our hero strolling confidently past a blurred image of people waiting at a bus stop. The voiceover notes 'Sitting. Waiting. Hoping. That's not how successful investing is done.'' From there it launches into a montage of black and white footage with a variety of visual looks interspersed with 3D animation (from design house Thornberg and Forester, New York) of the E*Trade power online trading tools. ''Value'' is similar, but focuses more on the diverse services E*Trade offers investors. ''This was a project where everyone from the client on down wanted to push the look as far as they could to create a campaign that visually represented the brand to the consumers E*Trade wanted to target,'' Plotkin says. 2010-11-17T17:36:08+01:00 E*Trade advertising 30 http://scaryideas.com/content/20574/ http://scaryideas.com/content/20574. http://scaryideas.com/content/20574 http://scaryideas.com/t/20574.jpg Apple : iPhone 4 - Longer 2010-11-18T09:27:08+01:00 Apple advertising 30 http://scaryideas.com/content/20575/ http://scaryideas.com/content/20575. http://scaryideas.com/content/20575 http://scaryideas.com/t/20575.jpg Sicilia Fashion Village : Incredible Fashion Town in Sicily Did you know that in the heart of Sicily is hidden the most fashionable town in the world? The ancient Town of Agira is populated by the coolest people ever seen. 2010-11-18T09:28:10+01:00 Sicilia Fashion Village advertising 30 http://scaryideas.com/content/20577/ http://scaryideas.com/content/20577. http://scaryideas.com/content/20577 http://scaryideas.com/t/20577.jpg NFL : Break Up Jersey girls go it alone in this NFL spot by Grey and Nice Shoes. 2010-11-18T09:31:37+01:00 NFL advertising 30 http://scaryideas.com/content/20578/ http://scaryideas.com/content/20578. http://scaryideas.com/content/20578 http://scaryideas.com/t/20578.jpg BI Norwegian Business School : Strip 2010-11-18T09:35:05+01:00 BI Norwegian Business School advertising 30 http://scaryideas.com/content/20579/ http://scaryideas.com/content/20579. http://scaryideas.com/content/20579 http://scaryideas.com/t/20579.jpg Telia : Multiply Yourself DDB Stockholm demonstrate the joys of online multi-tasking in this spot for Telia. 2010-11-18T09:36:29+01:00 Telia advertising 30 http://scaryideas.com/content/20580/ http://scaryideas.com/content/20580. http://scaryideas.com/content/20580 http://scaryideas.com/t/20580.jpg Batelco Infinity : The official Infinity film experience An epic journey through people's ideas coming to life. It's Infinity from Batelco that took over 1 year in the making - Infinity the biggest innovative online ad Film. Join over 113000 fans and still counting on http://facebook.com/batelcoinfinity. Exclusive film Making-of all the scenes. Exclusive interviews with the directors and VFX team. Behind the scenes Pictures. 2010-11-18T09:37:30+01:00 Batelco Infinity advertising 30 http://scaryideas.com/content/20581/ http://scaryideas.com/content/20581. http://scaryideas.com/content/20581 http://scaryideas.com/t/20581.jpg 11.11.11 : Afrika needs to go faster 2010-11-18T09:40:03+01:00 11.11.11 advertising 30 http://scaryideas.com/content/20583/ http://scaryideas.com/content/20583. http://scaryideas.com/content/20583 http://scaryideas.com/t/20583.jpg Maarud : Carpenters 2010-11-18T09:41:41+01:00 Maarud advertising 30 http://scaryideas.com/content/20584/ http://scaryideas.com/content/20584. http://scaryideas.com/content/20584 http://scaryideas.com/t/20584.jpg Maarud : Time Machine 2010-11-18T09:42:17+01:00 Maarud advertising 30 http://scaryideas.com/content/20585/ http://scaryideas.com/content/20585. http://scaryideas.com/content/20585 http://scaryideas.com/t/20585.jpg Independence Blue Cross : Couch Brief: Attract younger customers, often away from national providers. Research: Even as they acknowledge IBC's superior product, many younger consumers anticipate moving up to IBC 'later.' And by 'later' they mean? 'when their company is bigger,' 'when the economy improves,' when they are 'older'?(and less healthy), or when the effects of health insurance reform 'become clearer' to them. Target: Individuals and startup business owners, 25 '" 34. IBC's first major advertising?not directed to C-level executives of large corporations. Strategy: Flexibility and affordability. Promise affordability on air; demonstrate both online. TV: Three :30s. 'Couch,' 'Loft,' 'Laptop.' View at http://bit.ly/adItqc , http://bit.ly/cDPoxF , http://bit.ly/chWQhr Microsite (IBC's first): www.PlansThatFit.com Instant rate quotes, based on individual/small/large business. Support: Two radio :60s, one radio :30. Three banners (view at http://bit.ly/b2e82k ) Tag intro (new): 'Now more than ever,' Media: All TV broadcast networks plus young adult cable. Sample shows include 'Glee,' 'Entourage,' 'ET,' NFL, 'Adult Swim.' Top 7 AM & FM radio stations. Health related websites, plus content-targeting for 'health insurance' and 'small business decicion-makers.' Market: Philadelphia DMA In its first campaign targeting younger (25 '" 34), non-corporate C level clients, Independence Blue Cross, Phila., focuses on scalable and affordable health insurance plans. The work, breaking mid-November, is by advertising agency Tierney, Phila. The target shift to individuals and startup business owners follows research showing that, even as they acknowledge IBC's superior product, many younger consumers anticipate moving up to IBC 'later,' i.e. 'when their company is bigger,' 'when the economy improves,' when they are 'older''(and less healthy), or when the effects of health insurance reform 'become clearer' to them. The campaign aims to pull those potential customers away, now, from larger, national health insurance providers. Three TV':30s track two young entrepreneurs and one couch potato as they progress in their chosen endeavors. The V.O. states, 'As you grow, your needs change. At Independence Blue Cross we have plans that are flexible, plans that are affordable, plans that fit.' View at http://bit.ly/adItqc , http://bit.ly/cDPoxF , http://bit.ly/chWQhr . Affordability is demonstrated on IBC's first microsite, www.PlansThatFit.com , where viewers can get instant rate quotes, based on individual, small, or large business coverage. The TV'runs on all Philadelphia DMA'broadcast networks plus young adult cable. A few sample shows include 'Glee,' 'Entourage,'''ET,''NFL, and 'Adult Swim.' Three banners (view at http://bit.ly/b2e82k ) appear on health related websites, plus content-targeted for 'health insurance''and 'small business decicion-makers.' See at http://bit.ly/bNwrGf or http://bit.ly/dv684a . And two radio :60s and one radio :30 air on Top 7 AM'&'FM'stations. Creative credits go to Tierney executive creative director Patrick Hardy, creative director/art director Teri Gerbec and creative director/copywriter Andrew Cahill. The TV was directed by Paul Schneider, of A Very Small Office, New York. Independence Blue Cross is Southeastern Pennsylvania's largest health insurance provider, a licensee of the Blue Cross and Blue Shield Assn. ibx.com Tierney, Philadelphia, part of the global Interpublic network, is a full-service advertising and public relations agency. Clients include TD'Bank, Independence Blue Cross, PECO, Boiron, Martin Guitar, Pennsylvania Tourism, Teuscher Chocolates, Sun Life Financial, and Ready Willing &'Able, among others. hellotierney.com 2010-11-18T10:09:43+01:00 Independence Blue Cross advertising 30 http://scaryideas.com/content/20586/ http://scaryideas.com/content/20586. http://scaryideas.com/content/20586 http://scaryideas.com/t/20586.jpg Independence Blue Cross : Loft Brief: Attract younger customers, often away from national providers. Research: Even as they acknowledge IBC's superior product, many younger consumers anticipate moving up to IBC 'later.' And by 'later' they mean? 'when their company is bigger,' 'when the economy improves,' when they are 'older'?(and less healthy), or when the effects of health insurance reform 'become clearer' to them. Target: Individuals and startup business owners, 25 '" 34. IBC's first major advertising?not directed to C-level executives of large corporations. Strategy: Flexibility and affordability. Promise affordability on air; demonstrate both online. TV: Three :30s. 'Couch,' 'Loft,' 'Laptop.' View at http://bit.ly/adItqc , http://bit.ly/cDPoxF , http://bit.ly/chWQhr Microsite (IBC's first): www.PlansThatFit.com Instant rate quotes, based on individual/small/large business. Support: Two radio :60s, one radio :30. Three banners (view at http://bit.ly/b2e82k ) Tag intro (new): 'Now more than ever,' Media: All TV broadcast networks plus young adult cable. Sample shows include 'Glee,' 'Entourage,' 'ET,' NFL, 'Adult Swim.' Top 7 AM & FM radio stations. Health related websites, plus content-targeting for 'health insurance' and 'small business decicion-makers.' Market: Philadelphia DMA In its first campaign targeting younger (25 '" 34), non-corporate C level clients, Independence Blue Cross, Phila., focuses on scalable and affordable health insurance plans. The work, breaking mid-November, is by advertising agency Tierney, Phila. The target shift to individuals and startup business owners follows research showing that, even as they acknowledge IBC's superior product, many younger consumers anticipate moving up to IBC 'later,' i.e. 'when their company is bigger,' 'when the economy improves,' when they are 'older''(and less healthy), or when the effects of health insurance reform 'become clearer' to them. The campaign aims to pull those potential customers away, now, from larger, national health insurance providers. Three TV':30s track two young entrepreneurs and one couch potato as they progress in their chosen endeavors. The V.O. states, 'As you grow, your needs change. At Independence Blue Cross we have plans that are flexible, plans that are affordable, plans that fit.' View at http://bit.ly/adItqc , http://bit.ly/cDPoxF , http://bit.ly/chWQhr . Affordability is demonstrated on IBC's first microsite, www.PlansThatFit.com , where viewers can get instant rate quotes, based on individual, small, or large business coverage. The TV'runs on all Philadelphia DMA'broadcast networks plus young adult cable. A few sample shows include 'Glee,' 'Entourage,'''ET,''NFL, and 'Adult Swim.' Three banners (view at http://bit.ly/b2e82k ) appear on health related websites, plus content-targeted for 'health insurance''and 'small business decicion-makers.' See at http://bit.ly/bNwrGf or http://bit.ly/dv684a . And two radio :60s and one radio :30 air on Top 7 AM'&'FM'stations. Creative credits go to Tierney executive creative director Patrick Hardy, creative director/art director Teri Gerbec and creative director/copywriter Andrew Cahill. The TV was directed by Paul Schneider, of A Very Small Office, New York. Independence Blue Cross is Southeastern Pennsylvania's largest health insurance provider, a licensee of the Blue Cross and Blue Shield Assn. ibx.com Tierney, Philadelphia, part of the global Interpublic network, is a full-service advertising and public relations agency. Clients include TD'Bank, Independence Blue Cross, PECO, Boiron, Martin Guitar, Pennsylvania Tourism, Teuscher Chocolates, Sun Life Financial, and Ready Willing &'Able, among others. hellotierney.com 2010-11-18T10:11:02+01:00 Independence Blue Cross advertising 30 http://scaryideas.com/content/20587/ http://scaryideas.com/content/20587. http://scaryideas.com/content/20587 http://scaryideas.com/t/20587.jpg Independence Blue Cross : Laptop Brief: Attract younger customers, often away from national providers. Research: Even as they acknowledge IBC's superior product, many younger consumers anticipate moving up to IBC 'later.' And by 'later' they mean? 'when their company is bigger,' 'when the economy improves,' when they are 'older'?(and less healthy), or when the effects of health insurance reform 'become clearer' to them. Target: Individuals and startup business owners, 25 '" 34. IBC's first major advertising?not directed to C-level executives of large corporations. Strategy: Flexibility and affordability. Promise affordability on air; demonstrate both online. TV: Three :30s. 'Couch,' 'Loft,' 'Laptop.' View at http://bit.ly/adItqc , http://bit.ly/cDPoxF , http://bit.ly/chWQhr Microsite (IBC's first): www.PlansThatFit.com Instant rate quotes, based on individual/small/large business. Support: Two radio :60s, one radio :30. Three banners (view at http://bit.ly/b2e82k ) Tag intro (new): 'Now more than ever,' Media: All TV broadcast networks plus young adult cable. Sample shows include 'Glee,' 'Entourage,' 'ET,' NFL, 'Adult Swim.' Top 7 AM & FM radio stations. Health related websites, plus content-targeting for 'health insurance' and 'small business decicion-makers.' Market: Philadelphia DMA In its first campaign targeting younger (25 '" 34), non-corporate C level clients, Independence Blue Cross, Phila., focuses on scalable and affordable health insurance plans. The work, breaking mid-November, is by advertising agency Tierney, Phila. The target shift to individuals and startup business owners follows research showing that, even as they acknowledge IBC's superior product, many younger consumers anticipate moving up to IBC 'later,' i.e. 'when their company is bigger,' 'when the economy improves,' when they are 'older''(and less healthy), or when the effects of health insurance reform 'become clearer' to them. The campaign aims to pull those potential customers away, now, from larger, national health insurance providers. Three TV':30s track two young entrepreneurs and one couch potato as they progress in their chosen endeavors. The V.O. states, 'As you grow, your needs change. At Independence Blue Cross we have plans that are flexible, plans that are affordable, plans that fit.' View at http://bit.ly/adItqc , http://bit.ly/cDPoxF , http://bit.ly/chWQhr . Affordability is demonstrated on IBC's first microsite, www.PlansThatFit.com , where viewers can get instant rate quotes, based on individual, small, or large business coverage. The TV'runs on all Philadelphia DMA'broadcast networks plus young adult cable. A few sample shows include 'Glee,' 'Entourage,'''ET,''NFL, and 'Adult Swim.' Three banners (view at http://bit.ly/b2e82k ) appear on health related websites, plus content-targeted for 'health insurance''and 'small business decicion-makers.' See at http://bit.ly/bNwrGf or http://bit.ly/dv684a . And two radio :60s and one radio :30 air on Top 7 AM'&'FM'stations. Creative credits go to Tierney executive creative director Patrick Hardy, creative director/art director Teri Gerbec and creative director/copywriter Andrew Cahill. The TV was directed by Paul Schneider, of A Very Small Office, New York. Independence Blue Cross is Southeastern Pennsylvania's largest health insurance provider, a licensee of the Blue Cross and Blue Shield Assn. ibx.com Tierney, Philadelphia, part of the global Interpublic network, is a full-service advertising and public relations agency. Clients include TD'Bank, Independence Blue Cross, PECO, Boiron, Martin Guitar, Pennsylvania Tourism, Teuscher Chocolates, Sun Life Financial, and Ready Willing &'Able, among others. hellotierney.com 2010-11-18T10:13:13+01:00 Independence Blue Cross advertising 30 http://scaryideas.com/content/20597/ http://scaryideas.com/content/20597. http://scaryideas.com/content/20597 http://scaryideas.com/t/20597.jpg Matchmaker.hk : Ho Fu Hok This TVC created by Grey Hong Kong is shown after the online viral burst, as to reveal and strengthen the brand promise of Match Makerâs, âFor a partner beyond your dreamsâ, and to create wider brand awareness in the public. 2010-11-19T13:51:04+01:00 Matchmaker.hk advertising 30 http://scaryideas.com/content/20598/ http://scaryideas.com/content/20598. http://scaryideas.com/content/20598 http://scaryideas.com/t/20598.jpg Starbucks : Starbucks Holiday 2010 To herald the launch of their holiday drinks and their signature red cups, Starbucks via BBDO New York used the magic of snowflake kites to bring you the first snowfall of the season. The TV spot is running on cable networks such as MTV, TBS and Comedy Central. 2010-11-19T13:52:09+01:00 Starbucks advertising 30 http://scaryideas.com/content/20599/ http://scaryideas.com/content/20599. http://scaryideas.com/content/20599 http://scaryideas.com/t/20599.jpg Bouygues Telecom : Flashback Book Facebook App Bouygues Télécom asked us at DDB Paris to come up with an idea to launch their facebook platform. They wanted us to create something that would go beyond using your profile picture in a funny way, or pranking your friends with a small joke. We decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online. So we created an app that could change that, and keep your facebook, in a book. Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. You could chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be your birthday, wedding, or from the very beginning of your profile. After only two days we received 15.000 fans and the limited edition of 1.000 books were gone in only an hour. 2010-11-19T13:57:48+01:00 Bouygues Telecom advertising 30 http://scaryideas.com/content/20600/ http://scaryideas.com/content/20600. http://scaryideas.com/content/20600 http://scaryideas.com/t/20600.jpg SPP : Live Now Andreas Nilsson's new spot for SPP reminds us to live for today. 2010-11-19T13:58:44+01:00 SPP advertising 30 http://scaryideas.com/content/20602/ http://scaryideas.com/content/20602. http://scaryideas.com/content/20602 http://scaryideas.com/t/20602.jpg Frank.net Salary Protection : Tshabalala 2010-11-19T14:00:42+01:00 Frank.net Salary Protection advertising 30 http://scaryideas.com/content/20603/ http://scaryideas.com/content/20603. http://scaryideas.com/content/20603 http://scaryideas.com/t/20603.jpg Frank.net Salary Protection : DSX 2010-11-19T14:01:12+01:00 Frank.net Salary Protection advertising 30 http://scaryideas.com/content/20604/ http://scaryideas.com/content/20604. http://scaryideas.com/content/20604 http://scaryideas.com/t/20604.jpg Bluewater : Bluewater Christmas *Live & Breathe tells Bluewater Christmas story via inspirational creative campaign * Shopper marketing agency Live & Breathe has been briefed by Bluewater to develop its Christmas marketing campaign which will reinforce its positioning as the number one Christmas shopping destination for its range of target consumers. Live & Breathe will develop the conceptual work that underpins all aspects of the seasonal campaign and from this will develop specific routes for TV, radio, outdoor and Mall communications. TV and radio will roll out this week. Live & Breathe has placed a Winter Wonderland theme at the heart of its creative. It uses a story-telling approach visualised via a children's pop-up book creative to allow consumers to be inspired by and discover the gifting ideas, experiences and services on offer at Bluewater, Europe's largest and most innovative retail and leisure destination. Under the strapline, *Start Your Christmas Story, *Live & Breathe's campaign shows how Bluewater makes Christmas fun '" via a host of festive entertainment including Santa's grotto, ice rink, food fair, fireworks and circus; how Bluewater provides help and inspiration '" via its 330 stores, range of brands and personal shopping service and how its helps make a visit stress-free via easy parking, a range of eateries and well designed shopping experience. Live & Breathe was appointed by Bluewater as its marketing agency earlier in the year. Its remit goes through the line, delivering everything from TV, press and online advertising to in-centre communications materials, signage and atmospherics. It also provides strategic advice and creative support for an ongoing range of initiatives designed to reinforce the centre's status as a leading UK fashion destination, drive footfall and introduce new visitors to Bluewater. Commenting on planned activities, Nick Gray Live & Breathe MD said: 'Bluewater shoppers are a discerning audience who are always looking for something new. Our remit is to meet that demand and to inspire shoppers and engage retailers, reinforcing Bluewater's standing as Europe's leading retail and leisure destination. Our Christmas campaign delivers on all of these measures but also injects a sense of magic and anticipation showing how a visit to Bluewater can really play a role in the ritual and theatre that are part of the Christmas experience.' David Wilkinson '" Bluewater's head of marketing comments: 'I am pleased with the creative that Live & Breathe have produced for us this Christmas, which delivers well against our brief of reinforcing Bluewater's outstanding credentials as a leading retail and leisure destination'. *Notes to editors:*** *Creative Retail Marketing '" Activating consumers to physically engage with brands and drive sales. * By specialising in the retail sector as opposed to a marketing discipline we are able to offer an integrated service to retailers and brands that value our retail experience. We balance the right amount of planning and intuition based on 20 years of sector experience, to get to answers quickly. Creativity and efficiency are delivered via a business structure built to reflect the strategic, creative, responsive and efficiency needs of the retail sector and by splitting skill sets appropriately across our London and Leeds offices. We marry the most ground-breaking creative ideas with efficient, detailed delivery. In the best retail tradition, we create work that delivers. We use our proprietary retail planning model to put shoppers at the heart of every brief and to therefore arrive at the most relevant and commercial creative response, whilst maintaining the right amount of art in the science. Velvet Integrated PR Ltd, Barley Mow Business Centre, 10 Barley Mow Passage, Chiswick, London W4 4PH 2010-11-19T14:05:33+01:00 Bluewater advertising 30 http://scaryideas.com/content/20605/ http://scaryideas.com/content/20605. http://scaryideas.com/content/20605 http://scaryideas.com/t/20605.jpg Quiksilver : Quiksilver KS10 - Evolution On November 6th, 2010 Quiksilver's Kelly Slater made history by capturing his 10th ASP World Title in Puerto Rico. Kelly is the first surfer to achieve 10 ASP World Titles, an accomplishment spanning two decades of an astounding career during which he has dominated competitive surfing as both the youngest and oldest ASP World Champion. 2010-11-19T14:06:25+01:00 Quiksilver advertising 30 http://scaryideas.com/content/20606/ http://scaryideas.com/content/20606. http://scaryideas.com/content/20606 http://scaryideas.com/t/20606.jpg Pure Blonde : Pardon This latest instalment from Clemenger BBDO, titled Pardon, follows on from Brewtopia (2006) and Dove Love (2009) with two wide-eyed blokes embarking, map in hand, on an adventure through the picturesque land of Brewtopia, the ultimate destination for beer lovers. After a long and treacherous journey the guys arrive at their destination where they enjoy a well deserved cold Pure Blonde and things seem to be going nicely until one small faux pas sets off a rather unexpected chain of events. And in doing so the TVC illustrates the contrast between Brewtopia and our own impure world. 2010-11-19T14:07:20+01:00 Pure Blonde advertising 30 http://scaryideas.com/content/20607/ http://scaryideas.com/content/20607. http://scaryideas.com/content/20607 http://scaryideas.com/t/20607.jpg Gatorade : Replay 3 - We Can Do It Now Gatorade launch their third Replay instalment with some wise words from Common, Lupe Fiasco, Jennifer Hudson and No I.D. 2010-11-19T14:08:48+01:00 Gatorade advertising 30 http://scaryideas.com/content/20608/ http://scaryideas.com/content/20608. http://scaryideas.com/content/20608 http://scaryideas.com/t/20608.jpg Tassimo : Brewbot Beats 2010-11-19T16:47:36+01:00 Tassimo advertising 30 http://scaryideas.com/content/20612/ http://scaryideas.com/content/20612. http://scaryideas.com/content/20612 http://scaryideas.com/t/20612.jpg Nissan : Nissan Juke - Trophy 2010-11-19T16:44:39+01:00 Nissan advertising 30 http://scaryideas.com/content/20613/ http://scaryideas.com/content/20613. http://scaryideas.com/content/20613 http://scaryideas.com/t/20613.jpg Target : Montage When the Target 2 Day Sale starts, do not stand in her way. 2010-12-01T11:25:24+01:00 Target advertising 30 http://scaryideas.com/content/20614/ http://scaryideas.com/content/20614. http://scaryideas.com/content/20614 http://scaryideas.com/t/20614.jpg Wirelesswave : Eyes of the Phone Wirelesswave's 'Eyes of the Phone' explores the emotional relationship of falling in and out of love with your phone. The spot showcases a man realizing the love affair with his phone has ended, who then falls 'head-over-heels' for a brand new phone. 2010-11-22T10:11:30+01:00 Wirelesswave advertising 30 http://scaryideas.com/content/20615/ http://scaryideas.com/content/20615. http://scaryideas.com/content/20615 http://scaryideas.com/t/20615.jpg Konto Bariery : Wheelchair It makes no difference at work Konto Bariery is a successful project of Charter 77 foundation helping people with various disabilities. The new job portal is a new additional service improving their life and bringing new opportunities. 2010-11-22T10:12:41+01:00 Konto Bariery advertising 30 http://scaryideas.com/content/20616/ http://scaryideas.com/content/20616. http://scaryideas.com/content/20616 http://scaryideas.com/t/20616.jpg Zales : OMG As the first work from GSD&M, the creative is part of a new platform for the retailer, Zales 'You know her, We know diamonds,' and gives a nod to the men in search of that perfect jewelry gift. Creative work includes two brand spots to the music of 'Girl is on my mind' from well-known blues-rock band, the Black Keys. 2010-11-22T10:15:04+01:00 Zales advertising 30 http://scaryideas.com/content/20617/ http://scaryideas.com/content/20617. http://scaryideas.com/content/20617 http://scaryideas.com/t/20617.jpg Honda : Happy Drivers - Accord 2010-11-22T10:16:03+01:00 Honda advertising 30 http://scaryideas.com/content/20618/ http://scaryideas.com/content/20618. http://scaryideas.com/content/20618 http://scaryideas.com/t/20618.jpg Honda : Happy Drivers - People Movers 2010-11-22T10:17:09+01:00 Honda advertising 30 http://scaryideas.com/content/20619/ http://scaryideas.com/content/20619. http://scaryideas.com/content/20619 http://scaryideas.com/t/20619.jpg Honda : Happy Drivers - Civic 2010-11-22T10:17:46+01:00 Honda advertising 30 http://scaryideas.com/content/20620/ http://scaryideas.com/content/20620. http://scaryideas.com/content/20620 http://scaryideas.com/t/20620.jpg O2 : Strewth O2 keeps us in touch with the rest of the world in this spot by VCCP and Mustard. 2010-11-22T10:18:43+01:00 O2 advertising 30 http://scaryideas.com/content/20624/ http://scaryideas.com/content/20624. http://scaryideas.com/content/20624 http://scaryideas.com/t/20624.jpg Aston Martin : Pieces of Art This is a short test project based on some research the creators were doing for a different project. It has photorealistic clean rooms and elements which were build to showcase architectural interiors and metal objects. The whole project from concept to final film was completed in 4 weeks. 2010-11-22T10:27:38+01:00 Aston Martin advertising 30 http://scaryideas.com/content/20625/ http://scaryideas.com/content/20625. http://scaryideas.com/content/20625 http://scaryideas.com/t/20625.jpg Zales : Speechless 2010-11-22T10:28:39+01:00 Zales advertising 30 http://scaryideas.com/content/20626/ http://scaryideas.com/content/20626. http://scaryideas.com/content/20626 http://scaryideas.com/t/20626.jpg Colorado Lottery Holiday Scratch : Reindeer To kick off the release of the Colorado Lottery's Holiday Scratch games, Cactus partnered with the good folks at Fueld Films to give everyone a peek into the everyday lives of Santa's reindeer. The result is a whimsical TV spot that injects a little fun and joy into the season, because after all, that's exactly what the Holiday Scratch games do. The spot's storybook look and feel was created by shooting four different layers of footage and then bringing them all together with a little digital artistry. 2010-11-22T10:29:32+01:00 Colorado Lottery Holiday Scratch advertising 30 http://scaryideas.com/content/20627/ http://scaryideas.com/content/20627. http://scaryideas.com/content/20627 http://scaryideas.com/t/20627.jpg Infiniti : Winter - Inspired 2010-11-22T10:32:39+01:00 Infiniti advertising 30 http://scaryideas.com/content/20628/ http://scaryideas.com/content/20628. http://scaryideas.com/content/20628 http://scaryideas.com/t/20628.jpg Infiniti : Winter - Competitive 2010-11-22T10:33:14+01:00 Infiniti advertising 30 http://scaryideas.com/content/20635/ http://scaryideas.com/content/20635. http://scaryideas.com/content/20635 http://scaryideas.com/t/20635.jpg Oregon Lottery : Santa's Beardworld The Secret World of Santa's Beard Ever wondered what's hiding in that famous white beard? 2010-11-22T10:39:22+01:00 Oregon Lottery advertising 30 http://scaryideas.com/content/20639/ http://scaryideas.com/content/20639. http://scaryideas.com/content/20639 http://scaryideas.com/t/20639.jpg Pilot Frixion : Evolution There's no life without change! And there's no change without Frixion! Discover the amazing evolution of human species according to Pilot Frixion. Synopsis: millions of years ago we have been created as a simple black point, evolved over fish, reptilian and other species into modern men. But nowadays, advanced technologies make us loose our way. We only sit around looking in a digital screen, getting fat and useless. And would not have been the Frixion pen erasing our stupid blinkers and creating new muscled arms, we would have drowned in the flood. 2010-11-22T10:59:22+01:00 Pilot Frixion advertising 30 http://scaryideas.com/content/20643/ http://scaryideas.com/content/20643. http://scaryideas.com/content/20643 http://scaryideas.com/t/20643.jpg Nissan : Nissan Juke - Comic Book iPhone iAd 2010-11-23T09:06:04+01:00 Nissan advertising 30 http://scaryideas.com/content/20645/ http://scaryideas.com/content/20645. http://scaryideas.com/content/20645 http://scaryideas.com/t/20645.jpg Assassin's Creed Brotherhood : Falling 2010-11-23T09:08:10+01:00 Assassin's Creed Brotherhood advertising 30 http://scaryideas.com/content/20646/ http://scaryideas.com/content/20646. http://scaryideas.com/content/20646 http://scaryideas.com/t/20646.jpg FEMA : Tornado Preparing today reduces the effects of a natural disaster. The Federal Emergency Management Agency, also known as FEMA, and the Ad Council approached us to create a campaign that could raise awareness among the U.S. population of the importance to be prepared for possible disasters as well as increase traffic to their website Ready.gov 2010-11-23T09:10:34+01:00 FEMA advertising 30 http://scaryideas.com/content/20651/ http://scaryideas.com/content/20651. http://scaryideas.com/content/20651 http://scaryideas.com/t/20651.jpg Fentimans Lemonade : Taste demonstration 2010-11-23T09:14:45+01:00 Fentimans Lemonade advertising 30 http://scaryideas.com/content/20652/ http://scaryideas.com/content/20652. http://scaryideas.com/content/20652 http://scaryideas.com/t/20652.jpg Fentimans Ginger : Taste demonstration 2010-11-23T09:15:27+01:00 Fentimans Ginger advertising 30 http://scaryideas.com/content/20653/ http://scaryideas.com/content/20653. http://scaryideas.com/content/20653 http://scaryideas.com/t/20653.jpg Fentimans Cola : Taste demonstration 2010-11-23T09:16:10+01:00 Fentimans Cola advertising 30 http://scaryideas.com/content/20654/ http://scaryideas.com/content/20654. http://scaryideas.com/content/20654 http://scaryideas.com/t/20654.jpg Apple : iTunes - Yesterday 2010-11-23T09:17:02+01:00 Apple advertising 30 http://scaryideas.com/content/20655/ http://scaryideas.com/content/20655. http://scaryideas.com/content/20655 http://scaryideas.com/t/20655.jpg Apple : iTunes - Coming to America 2010-11-23T09:17:39+01:00 Apple advertising 30 http://scaryideas.com/content/20656/ http://scaryideas.com/content/20656. http://scaryideas.com/content/20656 http://scaryideas.com/t/20656.jpg Apple : iTunes - All you need is love 2010-11-23T09:18:10+01:00 Apple advertising 30 http://scaryideas.com/content/20657/ http://scaryideas.com/content/20657. http://scaryideas.com/content/20657 http://scaryideas.com/t/20657.jpg Apple : iTunes - Let it be 2010-11-23T09:18:50+01:00 Apple advertising 30 http://scaryideas.com/content/20659/ http://scaryideas.com/content/20659. http://scaryideas.com/content/20659 http://scaryideas.com/t/20659.jpg NFL : Me, Myself and I 2010-11-23T09:21:43+01:00 NFL advertising 30 http://scaryideas.com/content/20660/ http://scaryideas.com/content/20660. http://scaryideas.com/content/20660 http://scaryideas.com/t/20660.jpg NFL : Break Up 2010-11-23T09:22:11+01:00 NFL advertising 30 http://scaryideas.com/content/20661/ http://scaryideas.com/content/20661. http://scaryideas.com/content/20661 http://scaryideas.com/t/20661.jpg NFL : Pain & Fortune 2010-11-23T09:22:47+01:00 NFL advertising 30 http://scaryideas.com/content/20662/ http://scaryideas.com/content/20662. http://scaryideas.com/content/20662 http://scaryideas.com/t/20662.jpg NFL : Bus 2010-11-23T09:23:18+01:00 NFL advertising 30 http://scaryideas.com/content/20664/ http://scaryideas.com/content/20664. http://scaryideas.com/content/20664 http://scaryideas.com/t/20664.jpg Childsavers : Luther 2010-11-23T11:42:00+01:00 Childsavers advertising 30 http://scaryideas.com/content/20665/ http://scaryideas.com/content/20665. http://scaryideas.com/content/20665 http://scaryideas.com/t/20665.jpg Childsavers : Jenny 2010-11-23T11:43:09+01:00 Childsavers advertising 30 http://scaryideas.com/content/20666/ http://scaryideas.com/content/20666. http://scaryideas.com/content/20666 http://scaryideas.com/t/20666.jpg Childsavers : Ellie 2010-11-23T11:46:41+01:00 Childsavers advertising 30 http://scaryideas.com/content/20667/ http://scaryideas.com/content/20667. http://scaryideas.com/content/20667 http://scaryideas.com/t/20667.jpg Childsavers : Michael 2010-11-23T11:49:53+01:00 Childsavers advertising 30 http://scaryideas.com/content/20672/ http://scaryideas.com/content/20672. http://scaryideas.com/content/20672 http://scaryideas.com/t/20672.jpg Tiger Beer : Ingredients - Director Cut 2010-11-24T09:19:54+01:00 Tiger Beer advertising 30 http://scaryideas.com/content/20673/ http://scaryideas.com/content/20673. http://scaryideas.com/content/20673 http://scaryideas.com/t/20673.jpg Motorola : Butterflies Thousands of butterflies each representing a Motorola Mobile Phone fly around the city. 2010-11-24T09:23:26+01:00 Motorola advertising 30 http://scaryideas.com/content/20675/ http://scaryideas.com/content/20675. http://scaryideas.com/content/20675 http://scaryideas.com/t/20675.jpg Allstate : Mayhem is Coming - Douglas Fir 2010-11-24T09:26:40+01:00 Allstate advertising 30 http://scaryideas.com/content/20676/ http://scaryideas.com/content/20676. http://scaryideas.com/content/20676 http://scaryideas.com/t/20676.jpg Foxtel : 100 Days of Summer Foxtel's new '100 Days of Summer' Campaign launches in Australia this week, with a beautiful 60 second spot directed by Photoplay's Husein Alicajic. The campaign features Foxtel personalities alongside everyday people, condensing the classic Australian summer experience into 24 hours. The TVC is set to the exuberant track Go Do by the Icelandic singer Jonsi, the lead singer of Sigur Ros. 2010-11-24T09:53:38+01:00 Foxtel advertising 30 http://scaryideas.com/content/20677/ http://scaryideas.com/content/20677. http://scaryideas.com/content/20677 http://scaryideas.com/t/20677.jpg New World : New World Cleverbaskets Cleverbaskets take the hard work out of saving at New World. Late at night they search the supermarket, seeking out the very best deals for you. They leap tall checkouts, scale the highest shelves, and leave no pallet unturned in their pursuit of a good buy. The TVC is from .99 Auckland 2010-11-24T09:54:53+01:00 New World advertising 30 http://scaryideas.com/content/20678/ http://scaryideas.com/content/20678. http://scaryideas.com/content/20678 http://scaryideas.com/t/20678.jpg Telefonica O2 : Boxes 2010-11-24T09:57:17+01:00 Telefonica O2 advertising 30 http://scaryideas.com/content/20679/ http://scaryideas.com/content/20679. http://scaryideas.com/content/20679 http://scaryideas.com/t/20679.jpg The Travel Code : Next to you To encourage kids to behave on their school journey they're asked in this DCH London spot 'Would you want to travel next to you?' 2010-11-24T09:58:42+01:00 The Travel Code advertising 30 http://scaryideas.com/content/20680/ http://scaryideas.com/content/20680. http://scaryideas.com/content/20680 http://scaryideas.com/t/20680.jpg Famous Footwear Holiday : Frozen Moments A slow-motion run through the snow tells the story in this 2010 holiday spot by Campbell Mithun for Famous Footwear. Shot at 300 frames per second with a digital phantom camera, the spot layers scenes of winter vignettes featuring the most famous brands of shoes (of course). 2010-11-24T10:00:25+01:00 Famous Footwear Holiday advertising 30 http://scaryideas.com/content/20684/ http://scaryideas.com/content/20684. http://scaryideas.com/content/20684 http://scaryideas.com/t/20684.jpg Guinness : Rugby Country 2010-11-24T16:58:10+01:00 Guinness advertising 30 http://scaryideas.com/content/20685/ http://scaryideas.com/content/20685. http://scaryideas.com/content/20685 http://scaryideas.com/t/20685.jpg MoveOn.org : Save The Future CHARGED STUDIOS, the NY-based production company, went back to the future to create a bold interactive live-action spot that plays like a hijacked TV broadcast from the year 2057 '" sending out a desperate plea for people to vote in the 2010 elections by showing what the future holds if they don't. Directed by Adam Pierce and Yaniv Raz, the video opens as actress Olivia Wilde (of 'House' fame), a tech-savvy political activist from 47-years in the future, interrupts a news program broadcasted in the year 2010 with an urgent message. Introducing herself as Olivia Kickin' Chipotle Glazed Time Warner, she gives a frenzied, terrifying, acerbic '" and sometimes humorous '" account of an America governed by 'RepubliCorp,' a war-hungry, inept party that rose to power as a direct result of poor voter turnout in 2010. The technically innovative imagery was designed, created and brought to life in 2010 by Charged Studios' director/producer Adam Pierce and his staff of visual FX artists. The team spent a week designing, refining and executing the graphic elements for the video using After Effects. Charged Studios' Andy Harmon deftly edited the spot, and created the jagged effects that gave it a distinctive futuristic look Pierce also guided the aesthetic of the apocalyptic style of the set, creating the look of a clandestine rebel hideout. Charged's designers and fabricators built the set in the company's Brooklyn studio over three-days selecting an eclectic mix of props that included salvaged electronic components, metal scraps and army surplus supplies '" to style the environment. The interactive elements of the video were designed to allow viewers to automatically customize the video using Facebook. Individuals who choose to participate in the interactive element see their photos, hometown and friends on Olivia's display. Using an interactive audio track to move the personalization to the next level, MoveOn.org invites users to become part of the storyline by clicking on an element that prompts the character to yell out their names. Charged Studios' audio division recorded over 500 names to facilitate this feature, as one feature in a multi-faceted audio mix by sound designer Daron Murphy. Laura Dawn, creative director for MoveOn, was integral to the creation of the spot, including leading the client's team and crafting the script with the Onion News Network's Michael Pielocik. Says Dawn, "Charged did an incredible job of bring our concept and script to life'"in fact, the final product far surpassed our wildest dreams of what this interactive video could look and sound like. Charged knocks it out of the park every single time'"they deliver creative media on time, on budget, that looks like we spent 2 million dollars on it. For a not- for -profit trying to break through a crowded messaging space, their talent & professionalism has been invaluable." The concept for the spot drew strong, immediate interest from talent, as Olivia Wilde came aboard as soon as she read the treatment. Next to sign on was Romany Malco who is best known for his roles in 'Weeds,' and 'The 40 Year Old Virgin.' Romany brought intensity and hilarity to his role as the fellow political rebel, Alfonso Petfinder Dot Flavorblast. 'This is the second interactive video MoveOn.org has entrusted to Charged Studios,' notes Pierce. 'We're thrilled to have the opportunity to collaborate with talent of their caliber, and use our visual effects talent, technical experience and design aesthetic to help maximize the impact of their messages.' About Charged Studios: Charged Studios is an animation, CGI, design and live-action production company known for its artful fusion of organic mediums and cutting-edge technology to create cost-effective visual stories with both punch and wit. Our full-service approach to commercials, broadcast programming, promos, interactive spots and emerging media takes each project from concept to completions with a shared creative vision. For additional information contact Charged at 718.855.0216, or chargedinfo@charged.com or visit www.charged.com. 2010-11-24T16:59:16+01:00 MoveOn.org advertising 30 http://scaryideas.com/content/20686/ http://scaryideas.com/content/20686. http://scaryideas.com/content/20686 http://scaryideas.com/t/20686.jpg Volkswagen : Bluemotion The concept was to create a commercial using the less co2 emission possible. The whole set was build with recycled material, and all the animation/movement was done using manpower only. Everything you'll see in this movie was created with pre- used materials and objects like milk bottle, tetrapacks, recycle paper, magazines, woods and so on. 2010-11-25T09:35:29+01:00 Volkswagen advertising 30 http://scaryideas.com/content/20687/ http://scaryideas.com/content/20687. http://scaryideas.com/content/20687 http://scaryideas.com/t/20687.jpg Sears : Santa Visits Santamazing There are all types of Santas out there: Ultra-organized 'Savvy Santas,' last minute 'Procrastisantas,' even Won't-Stop-Until-the-Last-Deal-is-Mine 'Power Santas.' So this year, Sears and Young & Rubicam Chicago are encouraging everyone to Be the Santa You Want to Be, and telling the stories of five Santa 'archetypes' across broadcast, online, and social media. Targeting a younger, online audience for Sears, Young & Rubicam Chicago collaborated with Director Geordie Stevens and The Onion. In the series of online videos below, Santa himself pays a visit to each of the Santa types to see how they're getting ready for Christmas. 2010-11-25T09:37:57+01:00 Sears advertising 30 http://scaryideas.com/content/20688/ http://scaryideas.com/content/20688. http://scaryideas.com/content/20688 http://scaryideas.com/t/20688.jpg Sears : Procrastisanta Visits with Santa There are all types of Santas out there: Ultra-organized 'Savvy Santas,' last minute 'Procrastisantas,' even Won't-Stop-Until-the-Last-Deal-is-Mine 'Power Santas.' So this year, Sears and Young & Rubicam Chicago are encouraging everyone to Be the Santa You Want to Be, and telling the stories of five Santa 'archetypes' across broadcast, online, and social media. Targeting a younger, online audience for Sears, Young & Rubicam Chicago collaborated with Director Geordie Stevens and The Onion. In the series of online videos below, Santa himself pays a visit to each of the Santa types to see how they're getting ready for Christmas. 2010-11-25T09:39:17+01:00 Sears advertising 30 http://scaryideas.com/content/20689/ http://scaryideas.com/content/20689. http://scaryideas.com/content/20689 http://scaryideas.com/t/20689.jpg Sears : Santabulous Gives Santa a Makeover There are all types of Santas out there: Ultra-organized 'Savvy Santas,' last minute 'Procrastisantas,' even Won't-Stop-Until-the-Last-Deal-is-Mine 'Power Santas.' So this year, Sears and Young & Rubicam Chicago are encouraging everyone to Be the Santa You Want to Be, and telling the stories of five Santa 'archetypes' across broadcast, online, and social media. Targeting a younger, online audience for Sears, Young & Rubicam Chicago collaborated with Director Geordie Stevens and The Onion. In the series of online videos below, Santa himself pays a visit to each of the Santa types to see how they're getting ready for Christmas. 2010-11-25T09:40:37+01:00 Sears advertising 30 http://scaryideas.com/content/20690/ http://scaryideas.com/content/20690. http://scaryideas.com/content/20690 http://scaryideas.com/t/20690.jpg Sears : The Powersantas Dominate Santa There are all types of Santas out there: Ultra-organized 'Savvy Santas,' last minute 'Procrastisantas,' even Won't-Stop-Until-the-Last-Deal-is-Mine 'Power Santas.' So this year, Sears and Young & Rubicam Chicago are encouraging everyone to Be the Santa You Want to Be, and telling the stories of five Santa 'archetypes' across broadcast, online, and social media. Targeting a younger, online audience for Sears, Young & Rubicam Chicago collaborated with Director Geordie Stevens and The Onion. In the series of online videos below, Santa himself pays a visit to each of the Santa types to see how they're getting ready for Christmas. 2010-11-25T09:41:53+01:00 Sears advertising 30 http://scaryideas.com/content/20691/ http://scaryideas.com/content/20691. http://scaryideas.com/content/20691 http://scaryideas.com/t/20691.jpg Sears : Savvysanta Helps Santa Get Organized There are all types of Santas out there: Ultra-organized 'Savvy Santas,' last minute 'Procrastisantas,' even Won't-Stop-Until-the-Last-Deal-is-Mine 'Power Santas.' So this year, Sears and Young & Rubicam Chicago are encouraging everyone to Be the Santa You Want to Be, and telling the stories of five Santa 'archetypes' across broadcast, online, and social media. Targeting a younger, online audience for Sears, Young & Rubicam Chicago collaborated with Director Geordie Stevens and The Onion. In the series of online videos below, Santa himself pays a visit to each of the Santa types to see how they're getting ready for Christmas. 2010-11-25T09:42:35+01:00 Sears advertising 30 http://scaryideas.com/content/20694/ http://scaryideas.com/content/20694. http://scaryideas.com/content/20694 http://scaryideas.com/t/20694.jpg Savewater : Don't over water 2010-11-25T09:49:11+01:00 Savewater advertising 30 http://scaryideas.com/content/20695/ http://scaryideas.com/content/20695. http://scaryideas.com/content/20695 http://scaryideas.com/t/20695.jpg Savewater : Desperate Houseplants - Right position 2010-11-25T09:49:46+01:00 Savewater advertising 30 http://scaryideas.com/content/20696/ http://scaryideas.com/content/20696. http://scaryideas.com/content/20696 http://scaryideas.com/t/20696.jpg Savewater : Choose Warm Season Grass 2010-11-25T09:50:24+01:00 Savewater advertising 30 http://scaryideas.com/content/20697/ http://scaryideas.com/content/20697. http://scaryideas.com/content/20697 http://scaryideas.com/t/20697.jpg Skoda : Skoda Yeti - Park Assist System 2010-11-25T09:51:23+01:00 Skoda advertising 30 http://scaryideas.com/content/20698/ http://scaryideas.com/content/20698. http://scaryideas.com/content/20698 http://scaryideas.com/t/20698.jpg Mammoth Yoghurt : Sunscreen They're taking the testosterone up with a pinch of sand in this Shine offering by Adam Stevens. 2010-11-25T09:52:45+01:00 Mammoth Yoghurt advertising 30 http://scaryideas.com/content/20699/ http://scaryideas.com/content/20699. http://scaryideas.com/content/20699 http://scaryideas.com/t/20699.jpg Verizon Fios : Kid Friendly With Verizon FiOS Flex View, enjoying your FiOS On Demand content is now more flexible than ever. For the first time, your children can now easily enjoy the movies you buy On Demand from your television, computer or wireless device. So whether you are in the waiting room at the doctors office or on the way to grandma's house, you can always access the ultimate in kid's entertainment on the ultimate network. 2010-11-25T09:53:59+01:00 Verizon Fios advertising 30 http://scaryideas.com/content/20702/ http://scaryideas.com/content/20702. http://scaryideas.com/content/20702 http://scaryideas.com/t/20702.jpg Cascade : The Feel There's something brewing in this spot from Droga5 and Revolver Sydney. 2010-11-25T09:56:18+01:00 Cascade advertising 30 http://scaryideas.com/content/20703/ http://scaryideas.com/content/20703. http://scaryideas.com/content/20703 http://scaryideas.com/t/20703.jpg Amnesty International : Mother 2010-11-25T09:57:17+01:00 Amnesty International advertising 30 http://scaryideas.com/content/20704/ http://scaryideas.com/content/20704. http://scaryideas.com/content/20704 http://scaryideas.com/t/20704.jpg Stella Artois : Ice Lounge 2010-11-25T09:58:07+01:00 Stella Artois advertising 30 http://scaryideas.com/content/20705/ http://scaryideas.com/content/20705. http://scaryideas.com/content/20705 http://scaryideas.com/t/20705.jpg Famous Grouse : Grouse Hunt The Famous Grouse, the Scotch whisky distributed by Maxxium UK, is returning to TV screens on Friday (26 November) in its 15th consecutive Christmas ad campaign. The ad has been created by Abbott Mead Vickers BBDO and celebrates the brandâs success as the best-selling whisky in Scotland for the past 30 years. It shows a ruffled grouse running startled from a series of loud bangs. The bird then becomes embarrassed, but proud, as it realises that the loud noises are party poppers and a surprise party is being held to celebrate the brand's success. 2010-11-25T09:59:09+01:00 Famous Grouse advertising 30 http://scaryideas.com/content/20706/ http://scaryideas.com/content/20706. http://scaryideas.com/content/20706 http://scaryideas.com/t/20706.jpg Ducati : Ducati Diavel Spot for the new Ducati Diavel 2011 2010-11-25T10:00:01+01:00 Ducati advertising 30 http://scaryideas.com/content/20708/ http://scaryideas.com/content/20708. http://scaryideas.com/content/20708 http://scaryideas.com/t/20708.jpg Johnnie Walker : Haile Gebrselassie 2010-11-25T10:03:05+01:00 Johnnie Walker advertising 30 http://scaryideas.com/content/20709/ http://scaryideas.com/content/20709. http://scaryideas.com/content/20709 http://scaryideas.com/t/20709.jpg Martini : Balloons David & Goliath relaunches Martini & Rossi sparkling wine with the brand's first ad campaign in almost ten years. Shot by Michael Haussman, the television captures the joy of Italian life. We find a woman confidently walking through the streets of Rome with a handful of gold balloons. As if on cue, locals do whatever they can to assist her in her epic journey. The approach takes a drink traditionally reserved for New Year's day and captures the essence and literally the spirit of a country. You can't help but want to join in and Let Go. 2010-11-25T10:03:54+01:00 Martini advertising 30 http://scaryideas.com/content/20712/ http://scaryideas.com/content/20712. http://scaryideas.com/content/20712 http://scaryideas.com/t/20712.jpg GIO : Motor A family are comfortably driving their car through the city night and park up outside a restaurant in this spot from Leo Burnett Sydney . 2010-11-25T10:07:04+01:00 GIO advertising 30 http://scaryideas.com/content/20719/ http://scaryideas.com/content/20719. http://scaryideas.com/content/20719 http://scaryideas.com/t/20719.jpg UBS & F1 : The Line Keep your eyes on the road and your hands at 2.45 for this high octane Publicis/Joyrider spot. 2010-11-26T09:22:55+01:00 UBS & F1 advertising 30 http://scaryideas.com/content/20720/ http://scaryideas.com/content/20720. http://scaryideas.com/content/20720 http://scaryideas.com/t/20720.jpg Sonera : Curiosity 2010-11-26T09:24:25+01:00 Sonera advertising 30 http://scaryideas.com/content/20721/ http://scaryideas.com/content/20721. http://scaryideas.com/content/20721 http://scaryideas.com/t/20721.jpg MasterCard : Elves MasterCard Canada's Save More Give More program wants to help make the holiday season priceless '" with deep discounts on tremendous gifts. This stop-motion animated spot builds off a classic holiday tradition and takes three hard-working elves into fun new territory. 2010-11-26T09:25:45+01:00 MasterCard advertising 30 http://scaryideas.com/content/20722/ http://scaryideas.com/content/20722. http://scaryideas.com/content/20722 http://scaryideas.com/t/20722.jpg LG : Orion House Chris Hewitt takes us on a theoretical journey with this Knucklehead-produced short for LG. 2010-11-26T09:27:08+01:00 LG advertising 30 http://scaryideas.com/content/20723/ http://scaryideas.com/content/20723. http://scaryideas.com/content/20723 http://scaryideas.com/t/20723.jpg McDonald's : T-Shirt Wars 2 2010-11-26T09:29:04+01:00 McDonald's advertising 30 http://scaryideas.com/content/20724/ http://scaryideas.com/content/20724. http://scaryideas.com/content/20724 http://scaryideas.com/t/20724.jpg Hemtex : Snowball Fight Selling textiles is child's play for Hemtex. 2010-11-26T09:30:35+01:00 Hemtex advertising 30 http://scaryideas.com/content/20735/ http://scaryideas.com/content/20735. http://scaryideas.com/content/20735 http://scaryideas.com/t/20735.jpg H&M : 3D projection mapping in the city centre in Amsterdam H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems. 2010-11-26T11:57:28+01:00 H&M advertising 30 http://scaryideas.com/content/20736/ http://scaryideas.com/content/20736. http://scaryideas.com/content/20736 http://scaryideas.com/t/20736.jpg Dutch Police : My Secrets Cosmetics My Secrets Comestics http://www.mysecretscosmetics.nl/ 2010-11-26T12:00:40+01:00 Dutch Police advertising 30 http://scaryideas.com/content/20737/ http://scaryideas.com/content/20737. http://scaryideas.com/content/20737 http://scaryideas.com/t/20737.jpg Playstation France : Gran Turismo 5 2010-11-26T12:02:39+01:00 Playstation France advertising 30 http://scaryideas.com/content/20739/ http://scaryideas.com/content/20739. http://scaryideas.com/content/20739 http://scaryideas.com/t/20739.jpg Fig Rolls : Taste Buds 2010-11-26T12:12:26+01:00 Fig Rolls advertising 30 http://scaryideas.com/content/20766/ http://scaryideas.com/content/20766. http://scaryideas.com/content/20766 http://scaryideas.com/t/20766.jpg Shell Mastercard : Life on the road webisode Part 4 - Segway to heaven 2010-11-29T09:20:50+01:00 Shell Mastercard advertising 30 http://scaryideas.com/content/20767/ http://scaryideas.com/content/20767. http://scaryideas.com/content/20767 http://scaryideas.com/t/20767.jpg Shell Mastercard : Life on the road webisode Part 3 - Keep it in the family 2010-11-29T09:21:42+01:00 Shell Mastercard advertising 30 http://scaryideas.com/content/20768/ http://scaryideas.com/content/20768. http://scaryideas.com/content/20768 http://scaryideas.com/t/20768.jpg Shell Mastercard : Life on the road webisode Part 2 - Trimming the truth 2010-11-29T09:22:36+01:00 Shell Mastercard advertising 30 http://scaryideas.com/content/20769/ http://scaryideas.com/content/20769. http://scaryideas.com/content/20769 http://scaryideas.com/t/20769.jpg Shell Mastercard : Life on the road webisode Part 1 - The fifth rider 2010-11-29T09:23:18+01:00 Shell Mastercard advertising 30 http://scaryideas.com/content/20771/ http://scaryideas.com/content/20771. http://scaryideas.com/content/20771 http://scaryideas.com/t/20771.jpg Kleenex Balsam : Witch Soothe your sore nose with a touch of balm. 2010-11-29T09:26:09+01:00 Kleenex Balsam advertising 30 http://scaryideas.com/content/20772/ http://scaryideas.com/content/20772. http://scaryideas.com/content/20772 http://scaryideas.com/t/20772.jpg UNICEF : Say No to Naff 2010-11-29T09:27:31+01:00 UNICEF advertising 30 http://scaryideas.com/content/20773/ http://scaryideas.com/content/20773. http://scaryideas.com/content/20773 http://scaryideas.com/t/20773.jpg Adidas & Foot Locker : Sneaker Addict Joyrider shows us the sneaker way of life with this piece directed by Reuben Sutherland. 2010-11-29T09:28:28+01:00 Adidas & Foot Locker advertising 30 http://scaryideas.com/content/20774/ http://scaryideas.com/content/20774. http://scaryideas.com/content/20774 http://scaryideas.com/t/20774.jpg Frolic Dogfood : Couples, The Bedroom 2010-11-29T09:31:35+01:00 Frolic Dogfood advertising 30 http://scaryideas.com/content/20780/ http://scaryideas.com/content/20780. http://scaryideas.com/content/20780 http://scaryideas.com/t/20780.jpg Mars Bar : The Crying Phone 2010-11-29T09:37:51+01:00 Mars Bar advertising 30 http://scaryideas.com/content/20784/ http://scaryideas.com/content/20784. http://scaryideas.com/content/20784 http://scaryideas.com/t/20784.jpg Blammo : GJP transforms into Blammo You may remember the ad I posted a couple of weeks ago announcing the closing down of award-winning Toronto advertising agency GJP and their Closing Down Liquidation Fire Sale. The sale took place last week, with $8500 being raised for charity, along with a closing party. Halfway through the closing party an announcement was made '" GJP was being reinvented as Blammo Worldwide. The closing party then turned into an opening party. The closing and sale garnered a lot of national and international media attention. GJP co-founder and Chairman Alan Gee received phone calls from as far away as China on the closure. Everyone at the agency remained tight-lipped on the stunt until the reveal at the closing party. 2010-11-29T09:42:31+01:00 Blammo advertising 30 http://scaryideas.com/content/20787/ http://scaryideas.com/content/20787. http://scaryideas.com/content/20787 http://scaryideas.com/t/20787.jpg Ubisoft Raving Rabbids : Travel In Time 2010-11-30T10:22:12+01:00 Ubisoft Raving Rabbids advertising 30 http://scaryideas.com/content/20790/ http://scaryideas.com/content/20790. http://scaryideas.com/content/20790 http://scaryideas.com/t/20790.jpg Lasoo New Zealand : DVD 2010-11-30T10:25:26+01:00 Lasoo New Zealand advertising 30 http://scaryideas.com/content/20791/ http://scaryideas.com/content/20791. http://scaryideas.com/content/20791 http://scaryideas.com/t/20791.jpg Lasoo New Zealand : Fire 2010-11-30T10:26:03+01:00 Lasoo New Zealand advertising 30 http://scaryideas.com/content/20792/ http://scaryideas.com/content/20792. http://scaryideas.com/content/20792 http://scaryideas.com/t/20792.jpg Lasoo New Zealand : Bath 2010-11-30T10:26:41+01:00 Lasoo New Zealand advertising 30 http://scaryideas.com/content/20793/ http://scaryideas.com/content/20793. http://scaryideas.com/content/20793 http://scaryideas.com/t/20793.jpg Lasoo New Zealand : Spaghetti 2010-11-30T10:27:37+01:00 Lasoo New Zealand advertising 30 http://scaryideas.com/content/20795/ http://scaryideas.com/content/20795. http://scaryideas.com/content/20795 http://scaryideas.com/t/20795.jpg IKKI.be : The crying invoice USG People, one of the world's biggest Outsourcing companies, launched ikki.be. A new portal for freelancers in search of new projects. Our mission was to build awareness among freelancers and make them sign up at ikki.be. We learned that one of freelancers biggest concerns is to get their money in time. Wich they usually don't. But as from now any freelancer will be able to recall the accounts department of their late payment. With a little smile. 2010-11-30T10:30:36+01:00 IKKI.be advertising 30 http://scaryideas.com/content/20796/ http://scaryideas.com/content/20796. http://scaryideas.com/content/20796 http://scaryideas.com/t/20796.jpg AonTV : Robin Hood Euro RSCG Vienna show how you fill in time before you take on Robin Hood. 2010-11-30T10:33:54+01:00 AonTV advertising 30 http://scaryideas.com/content/20800/ http://scaryideas.com/content/20800. http://scaryideas.com/content/20800 http://scaryideas.com/t/20800.jpg Samsung : 3D Wall 2010-11-30T12:52:40+01:00 Samsung advertising 30 http://scaryideas.com/content/20807/ http://scaryideas.com/content/20807. http://scaryideas.com/content/20807 http://scaryideas.com/t/20807.jpg Keep A Child Alive : Digital Death Campaign Lisa Topol, Group Creative Director, TBWA\Chiat\Day New York, said, 'Charitable organizations have harnessed the power of social media before, but never with such an innovative approach. Celebrities are our culture's most prized commodity and their Facebook and Twitter accounts, for better or worse, are worth a lot to millions of people. So why not use that reality to actually do some good?,' 'Whether we like it or not, we knew that the digital death of even one celebrity would draw more attention than the millions of real people suffering and dying from HIV/AIDS every day. It's a not so subtle statement on what we value in our society, but hopefully it will also be a way for something as fanciful as celebrity tweets to quickly and significantly make a real difference in the world.' 'We see celebrities use their name and image all the time to help charities. But in this case just saying they care wasn't enough. For the digital death campaign, we asked celebrities to make an actual sacrifice. And we were happy, perhaps even a little surprised, that so many of them stepped up. For them, Twitter and Facebook isn't just a fun pastime. It's a serious way to stay connected to fans. Withholding tweets and updates, even for a few days, is significant, but they realized just how much their social networks can create real awareness and immediate action. ' 'In this case, social networking creates a system where fans and celebrities must rely on each other to help a greater cause. If they don't work together, they can't help others in genuine need. And of course, those highly anticipated tweets and updates cant be written or read. So it's a win-win when everybody works together. It's a good model.' Participating celebrities will direct fans to their personal page at www.buylife.org, where their "last tweet & testament" video will be posted. From here, fans can either donate directly online or text the first name of the celebrity they wish to support (example ALICIA) to 90999 in order to donate $10 to KCA. In addition to the Twitter/Facebook component of the campaign, the majority of the participants have posed for photos lying in coffins to symbolize their digital deaths. These ads will also begin running online and in print on World AIDS Day. DIGITAL DEATH follows on the heels of the launch of KCA's BUY LIFE initiative, also created by TBWA\Chiat\Day New York, a technologically advanced brand platform that launched on October 1st following the seventh annual Black Ball in NY. The BUY LIFE ads featured Katie Holmes, Usher, Jay Sean, Kim Kardashian, Ryan Seacrest, Alicia Keys, Jaden and Willow Smith, Serena Williams, Swizz Beatz and others wearing t-shirts with scan-able bar codes, which smart phone users could use to donate to KCA. ABOUT KEEP A CHILD ALIVE Keep a Child Alive provides first class AIDS care, support, nutrition and love to children and families affected by HIV/AIDS in Africa and India. With 28 million already dead, the disease continues to wipe out whole societies, threatening economic infrastructure and devastating the family structure. There are currently 14.2 million AIDS orphans in Africa alone. Anti-retroviral (ARV) treatment has transformed the lives of people with AIDS in the West, returning them to health from illness. However, millions of people with AIDS have no access to these lifesaving drugs. KCA currently provides funding to10 clinical and orphan care sites in 5 countries: Kenya, Rwanda, South Africa, Uganda and India; with previous projects in Ethiopia, Kenya, Mali, Zimbabwe and South Africa that have been successfully scaled to new levels of service and self-sustainability within their communities. Keep a Child Alive is committed to engaging the global public in the fight against AIDS and is proud to be a pioneer in fundraising. KCA was the first charity to ask the public to donate directly to purchase AIDS treatment and the first to make an online documentary "Alicia in Africa" available for free download. Keep a Child Alive also pioneered text messaging as a means to donate using our innovative Text ALIVE campaign to inspire whole new audiences to support our work. Keep a Child Alive was the first charity to successfully implement a text-message donation campaign in the United States, launching Text "ALIVE" in conjunction with the "As I Am" concert tour of our Co- Founder, Alicia Keys in 2008. To date, KCA has raised over $800,000 from one-time $5 donations through texting. Keep a Child Alive's latest campaign, BUY LIFE, uses the smart-phone applications Wimo/Stickybits to scan bar-code technology to donate directly to KCA. We are the first to use this bar-code technology for philanthropic purposes. Since founded in 2003, Keep a Child Alive has raised $27 million to fund the sites we support; $13 million of which is from our legendary Black Ball events. For more information on Keep a Child Alive, please log onto: www.keepachildalive.org. 2010-11-30T17:33:07+01:00 Keep A Child Alive advertising 30 http://scaryideas.com/content/20815/ http://scaryideas.com/content/20815. http://scaryideas.com/content/20815 http://scaryideas.com/t/20815.jpg Nintendo : Nintendo DSi XL Holiday Happy HoliDS from Nintendo! Commercial features Nintendo DSi XL game console. Agency: Leo Burnett Chicago. 2010-12-01T10:02:56+01:00 Nintendo advertising 30 http://scaryideas.com/content/20819/ http://scaryideas.com/content/20819. http://scaryideas.com/content/20819 http://scaryideas.com/t/20819.jpg FNSF : Le film choc Created by FNSF (Fédération Nationale Solidarité Femmes) for the International Day against violence against women on November 25th. 2010-12-01T11:35:26+01:00 FNSF advertising 30 http://scaryideas.com/content/20822/ http://scaryideas.com/content/20822. http://scaryideas.com/content/20822 http://scaryideas.com/t/20822.jpg Apple : iPad is Amazing 2010-12-01T15:13:20+01:00 Apple advertising 30 http://scaryideas.com/content/20823/ http://scaryideas.com/content/20823. http://scaryideas.com/content/20823 http://scaryideas.com/t/20823.jpg MTV Staying Alive Campaign : Lamps World AIDS Day 2010 PSA for MTV's Staying Alive campaign - the worldâs largest youth focused HIV and AIDS prevention campaign. 2010-12-02T09:04:51+01:00 MTV Staying Alive Campaign advertising 30 http://scaryideas.com/content/20824/ http://scaryideas.com/content/20824. http://scaryideas.com/content/20824 http://scaryideas.com/t/20824.jpg Ford : Packed With Technology 2010-12-02T09:05:51+01:00 Ford advertising 30 http://scaryideas.com/content/20831/ http://scaryideas.com/content/20831. http://scaryideas.com/content/20831 http://scaryideas.com/t/20831.jpg Mimi Foundation : The Model Helping somebody to overcome cancer also means helping this person to be somebody. 2010-12-02T09:16:53+01:00 Mimi Foundation advertising 30 http://scaryideas.com/content/20834/ http://scaryideas.com/content/20834. http://scaryideas.com/content/20834 http://scaryideas.com/t/20834.jpg Nokia : SuperFun So-Me's interactive video shows how the Nokia N8's HD camera technology adds a SuperFun dimension to the party. 2010-12-02T09:19:12+01:00 Nokia advertising 30 http://scaryideas.com/content/20842/ http://scaryideas.com/content/20842. http://scaryideas.com/content/20842 http://scaryideas.com/t/20842.jpg La Senza : The Cup Size Choir 2010-12-02T11:29:33+01:00 La Senza advertising 30 http://scaryideas.com/content/20846/ http://scaryideas.com/content/20846. http://scaryideas.com/content/20846 http://scaryideas.com/t/20846.jpg Respect Magazine : Music On Paper Hong Kong is a tough place for music lovers. Fortunately there is one magazine, âre:spectâ, every page of which is about music. Thatâs their motto and they live up to it, which deserves an ingenious campaign to let music lovers know about them. 2010-12-03T09:21:08+01:00 Respect Magazine advertising 30 http://scaryideas.com/content/20848/ http://scaryideas.com/content/20848. http://scaryideas.com/content/20848 http://scaryideas.com/t/20848.jpg War child : Holiday Heimlich Warchildgifts.ca allows people to purchase symbolic gifts for loved ones that give people in war-torn countries the necessities to survive and rebuild their life. 2010-12-03T09:29:05+01:00 War child advertising 30 http://scaryideas.com/content/20849/ http://scaryideas.com/content/20849. http://scaryideas.com/content/20849 http://scaryideas.com/t/20849.jpg Rokk Vodka : The Lonely Island Jorma Taccone shows us what dreams are made of... Vikings and vodka it seems in this Caviar LA production. 2010-12-03T09:26:07+01:00 Rokk Vodka advertising 30 http://scaryideas.com/content/20850/ http://scaryideas.com/content/20850. http://scaryideas.com/content/20850 http://scaryideas.com/t/20850.jpg War child : Holiday Mishap Warchildgifts.ca allows people to purchase symbolic gifts for loved ones that give people in war-torn countries the necessities to survive and rebuild their life. 2010-12-03T09:27:20+01:00 War child advertising 30 http://scaryideas.com/content/20852/ http://scaryideas.com/content/20852. http://scaryideas.com/content/20852 http://scaryideas.com/t/20852.jpg State Farm : Anniversary In an imperfect world, State Farm is there to help make things a little better as highlighted in the comedic spot 'Anniversary' directed by Renny Maslow and edited by Cut + Runâs Joel Miller for agency Translation. 2010-12-03T09:29:47+01:00 State Farm advertising 30 http://scaryideas.com/content/20853/ http://scaryideas.com/content/20853. http://scaryideas.com/content/20853 http://scaryideas.com/t/20853.jpg Proust.com : Joshua For its launch rollout, startup Proust.com engaged production company Civilian Studios in an ongoing collaboration tailored for micro-targeted advertising strategy. The relationship is emblematic of Civilianâs methodology and is a natural fit with Director Diane Paragasâ roots in documentary experiences and brand promotions. The inaugural spot, âJoshuaâ launches this week and was just named the Google TV for ALL First Place Winner. 2010-12-03T09:30:54+01:00 Proust.com advertising 30 http://scaryideas.com/content/20855/ http://scaryideas.com/content/20855. http://scaryideas.com/content/20855 http://scaryideas.com/t/20855.jpg LG : Something's Lurking LG video created by Y&R/NY and animated by Psyop. See what may be lurking in your home. In the whimsically dramatic video titled 'Something's Lurking,' Young & Rubicam NY illustrates the dangers of hidden dirt and allergens that lurk throughout homes. The video, which will be used globally, shows these unseen threats in your carpet and floors as ominous shark fins closing in on a group of unsuspecting toys. Our hero? The LG Kompressor Elite, who saves the day with a spectacular rescue, making the toys (and your family) safe again. 2010-12-03T09:32:46+01:00 LG advertising 30 http://scaryideas.com/content/20857/ http://scaryideas.com/content/20857. http://scaryideas.com/content/20857 http://scaryideas.com/t/20857.jpg Logitech : Logitech Revue with Google TV - Kevin Bacon 2010-12-06T09:31:25+01:00 Logitech advertising 30 http://scaryideas.com/content/20858/ http://scaryideas.com/content/20858. http://scaryideas.com/content/20858 http://scaryideas.com/t/20858.jpg AIDES : A Life 2010-12-03T11:20:53+01:00 AIDES advertising 30 http://scaryideas.com/content/20866/ http://scaryideas.com/content/20866. http://scaryideas.com/content/20866 http://scaryideas.com/t/20866.jpg Volkswagen : Volkswagen Passat - Garage 2010-12-06T09:32:44+01:00 Volkswagen advertising 30 http://scaryideas.com/content/20867/ http://scaryideas.com/content/20867. http://scaryideas.com/content/20867 http://scaryideas.com/t/20867.jpg Victoria's Secret : Holiday 2010 A famous Hollywood film director and producer Michael Bay (known for making movies like Armageddon, The Rock, Pearl Harbor, Bad Boys, Bad Boys II, Transformers, Transformers: Revenge of the Fallen) has created a TV commercial for Victoria's Secret. 2010-12-06T09:33:45+01:00 Victoria's Secret advertising 30 http://scaryideas.com/content/20868/ http://scaryideas.com/content/20868. http://scaryideas.com/content/20868 http://scaryideas.com/t/20868.jpg Posti : Posti 2010-12-06T09:35:20+01:00 Posti advertising 30 http://scaryideas.com/content/20869/ http://scaryideas.com/content/20869. http://scaryideas.com/content/20869 http://scaryideas.com/t/20869.jpg Canon : Canon Power Shot - Your second shot 2010-12-06T09:36:39+01:00 Canon advertising 30 http://scaryideas.com/content/20870/ http://scaryideas.com/content/20870. http://scaryideas.com/content/20870 http://scaryideas.com/t/20870.jpg Salvation Army : Little Light Of Mine 2010-12-06T10:52:36+01:00 Salvation Army advertising 30 http://scaryideas.com/content/20888/ http://scaryideas.com/content/20888. http://scaryideas.com/content/20888 http://scaryideas.com/t/20888.jpg Israel Aids Task Force : Get Tested 2010-12-06T12:27:31+01:00 Israel Aids Task Force advertising 30 http://scaryideas.com/content/20872/ http://scaryideas.com/content/20872. http://scaryideas.com/content/20872 http://scaryideas.com/t/20872.jpg WWF : Save as .wwf format The WWF format is a PDF that cannot be printed out. It's a simple way to avoid unnecessary printing. So here's your chance to save trees and help the environment. Decide for yourself which documents don't need printing out -- then simply save them as WWF. 2010-12-06T09:40:45+01:00 WWF advertising 30 http://scaryideas.com/content/20873/ http://scaryideas.com/content/20873. http://scaryideas.com/content/20873 http://scaryideas.com/t/20873.jpg Telecine : The Countdown Bug 2010-12-06T09:41:50+01:00 Telecine advertising 30 http://scaryideas.com/content/20881/ http://scaryideas.com/content/20881. http://scaryideas.com/content/20881 http://scaryideas.com/t/20881.jpg Pot Noodle : A Pot Noeldle Christmas Check out their facebook page too: http://www.facebook.com/potnoodle 2010-12-06T09:55:08+01:00 Pot Noodle advertising 30 http://scaryideas.com/content/20882/ http://scaryideas.com/content/20882. http://scaryideas.com/content/20882 http://scaryideas.com/t/20882.jpg Beloit College : Conversations with Squirrels "Conversations with Squirrels" captures the thoughts of a handful of Beloit College's 200,000 or so squirrels. They discuss the generosity of Beloit's students, the high quality (and very affordable) education they pick up second-hand, and the delicious food offerings they find in Commons dining hall, under our centuries-old oaks and around the campus trash receptacles. 2010-12-06T09:57:10+01:00 Beloit College advertising 30 http://scaryideas.com/content/20884/ http://scaryideas.com/content/20884. http://scaryideas.com/content/20884 http://scaryideas.com/t/20884.jpg Chevrolet : Hand-drawn billboard 2010-12-06T09:59:27+01:00 Chevrolet advertising 30 http://scaryideas.com/content/20885/ http://scaryideas.com/content/20885. http://scaryideas.com/content/20885 http://scaryideas.com/t/20885.jpg Volkswagen : Fish-Dog 2010-12-06T10:00:12+01:00 Volkswagen advertising 30 http://scaryideas.com/content/20896/ http://scaryideas.com/content/20896. http://scaryideas.com/content/20896 http://scaryideas.com/t/20896.jpg Fallsview Casino Resort : Lucky Streak Competing against submissions from around the world, Blammo also received finalist nods for two other spots in the campaign, 'Boss' and 'Relaxed Wife.' The creative communicated the unique benefits that Fallsview Casino has to offer. Each of the scenarios depicts everyday people and shows how something in their lives has changed since visiting Fallsview Casino and how 'the feeling lives on.' 'Being at the center of the gaming universe, it was a great testament to the level of excellence we strive for at Fallsview Casino. And partnering with the agency on this award-winning campaign has been very rewarding for us,' said Larry Gregson, VP of Marketing, Niagara Casinos. Awards were presented at the American Gaming Association Communications awards ceremony in Las Vegas, which recognizes outstanding achievements in advertising and corporate communications in the global gaming industry. A panel of judges with expertise in advertising, marketing, public relations, internet design and graphic arts determined the winners from among 220 entries in 15 categories. 'To win Gold is amazing. It's one thing to be honoured in our home country but to be recognized by our American brethren is something we're incredibly proud of', said Andrew Simon, Chief Creative Officer, Blammo Worldwide. 2010-12-06T16:56:39+01:00 Fallsview Casino Resort advertising 30 http://scaryideas.com/content/20898/ http://scaryideas.com/content/20898. http://scaryideas.com/content/20898 http://scaryideas.com/t/20898.jpg Cartoon Network : Legend of the Boneknapper Dragon - promos To promote the premiere of DreamWorks Animation's short film, "Legend of the Boneknapper Dragon" and also promote the Boneknapper Dragon Contest, yU+co. animated illustrations on the pages of the ancient dragon book, bringing them to life with dragons flying out and around the book. As the flipping pages of the book take us through the story, bleeding ink on parchment and images of fire help transition between clips of footage from the short film and the book pages. 2010-12-07T09:10:14+01:00 Cartoon Network advertising 30 http://scaryideas.com/content/20899/ http://scaryideas.com/content/20899. http://scaryideas.com/content/20899 http://scaryideas.com/t/20899.jpg Nissan : In Sync With The City 2010-12-07T10:36:55+01:00 Nissan advertising 30 http://scaryideas.com/content/20900/ http://scaryideas.com/content/20900. http://scaryideas.com/content/20900 http://scaryideas.com/t/20900.jpg Vitaene C : Living with sumos 2010-12-07T10:38:28+01:00 Vitaene C advertising 30 http://scaryideas.com/content/20901/ http://scaryideas.com/content/20901. http://scaryideas.com/content/20901 http://scaryideas.com/t/20901.jpg Smirnoff : Purified - Manchester United Nylon Studios recently joined forces with JWT, Collider and Animal Logic to create a new spot for the Smirnoff Purity campaign featuring players from UK football team, Manchester United. The spot features a football game that is played both under water and above utilizing explosive sound effects to reinforce the action on screen, as their collaboration one again results in some of the most cutting edge special effects and sound design in the advertising world. 2010-12-07T12:15:05+01:00 Smirnoff advertising 30 http://scaryideas.com/content/20902/ http://scaryideas.com/content/20902. http://scaryideas.com/content/20902 http://scaryideas.com/t/20902.jpg PlayStation 3 : Endless Rooms 2010-12-07T10:42:17+01:00 PlayStation 3 advertising 30 http://scaryideas.com/content/20904/ http://scaryideas.com/content/20904. http://scaryideas.com/content/20904 http://scaryideas.com/t/20904.jpg HBO : Table top Entourage 2010-12-07T11:03:21+01:00 HBO advertising 30 http://scaryideas.com/content/20905/ http://scaryideas.com/content/20905. http://scaryideas.com/content/20905 http://scaryideas.com/t/20905.jpg HBO : True Blood one man 2010-12-07T11:04:09+01:00 HBO advertising 30 http://scaryideas.com/content/20906/ http://scaryideas.com/content/20906. http://scaryideas.com/content/20906 http://scaryideas.com/t/20906.jpg L.L. Bean : Fingers And Toes L.L. Bean makes things that last. They make a good and well designed product at a reasonable price. They always have. This campaign brings that timeless approach to life. L.L.Bean makes these products so you can better enjoy the outdoors and they manufacture them to withstand all that the outdoors brings with it. L.L.Bean believes so strongly in what they make that they have been guaranteeing their customersâ compete satisfaction since 1912. This holiday season GDS&M Idea City Austin is reminding customers that L.L.Bean is a different kind of company. Everything they make is backed by a true 100% satisfaction guarantee. There are no asterisks or fine print. And this Christmas, that also rings true for free shipping. Theyâve made it easy with no minimum order, secret codes or gimmicks. 2010-12-07T11:05:15+01:00 L.L. Bean advertising 30 http://scaryideas.com/content/20907/ http://scaryideas.com/content/20907. http://scaryideas.com/content/20907 http://scaryideas.com/t/20907.jpg Adobe : Adobe Museum of Digital Media Adobe breaks new ground on the Web with the official unveiling of the Adobe Museum of Digital Media. Itâs a first-of-its-kind, all-digital museum created by Goodby Silverstein & Partners San Francisco to showcase all forms of digital art and media. The project has attracted world-class creative and curatorial talent â the inaugural exhibition is by American artist Tony Oursler and curated by Bard Collegeâs Tom Eccles (the same curator who brought the amazing waterfall installations by Olafur Eliasson to New York last summer).The vision for the museum is to celebrate digital media and the artists who are embracing and exploring its limitless possibilities. The venue invites visitors to thoroughly explore the interactivity, lack of physical boundaries, and 24/7 availability of the online world. 2010-12-07T11:08:10+01:00 Adobe advertising 30 http://scaryideas.com/content/20909/ http://scaryideas.com/content/20909. http://scaryideas.com/content/20909 http://scaryideas.com/t/20909.jpg Boston Bruins : Bear Hunter Cutting Room, NY editor Merritt Duff and Picture Park, Boston director Mike Maguire turn the tables on live game footage for the Boston Bruins in the new :30, 'Bear Hunter,' out of Mullen, NY. The spots features two Boston Bruins fans who are intimidated by the real-life version of the bear mascot while watching what seems to be a hockey game at a local bar. The spot features the copywriting of Medford, MA fan Chris Crawford who won the 'Bruins Rules' contest with the line, 'Leave the play-by-play to Jack.' With this line, to be featured in the ongoing Bruins commercial campaign, Crawford pays his homage to the well-respected Boston Bruins' commentator, Jack Edwards. 2010-12-07T11:14:03+01:00 Boston Bruins advertising 30 http://scaryideas.com/content/20910/ http://scaryideas.com/content/20910. http://scaryideas.com/content/20910 http://scaryideas.com/t/20910.jpg Jeep : Jeep Puzzle Jeep via Leo Burnett Iberia created a Twitter-based competition that invited users to complete puzzles using different images from 371 Twitter profiles. Users could solve the puzzles by following different accounts in the correct order, with the profile pictures of these accounts combining together to create a different landscape image when assembled in the correct order. 2010-12-07T11:15:15+01:00 Jeep advertising 30 http://scaryideas.com/content/20913/ http://scaryideas.com/content/20913. http://scaryideas.com/content/20913 http://scaryideas.com/t/20913.jpg LEGO : Build Together New York-based Click 3X and its interactive division, ClickFire Media, has produced an integrated, stop-motion animated campaign to help LEGO Systems, Inc. launch a new online experience for consumers. The creative is constructed from the toy brand's iconic building blocks. 2010-12-07T11:18:55+01:00 LEGO advertising 30 http://scaryideas.com/content/20917/ http://scaryideas.com/content/20917. http://scaryideas.com/content/20917 http://scaryideas.com/t/20917.jpg BMW S 1000 RR : Flash-Projection Brief: Turn young potential motorbiker into fans of BMW Motorrad. By staging the brand in an unseen, really fascinating way. Solution: The first cinema commercial that doesn't use a directly visible logo. During an exciting Superbike commercial we illuminated the BMW logo with a harmless photo flash onto the audience`s eyes. When the audience was asked to close their eyes at the end of the ad, they were surprised to see the BMW logo as an afterimage. BMW literally got inside people's heads '" involving them instead of boring them. Result: People who visited the movie shows were fascinated by this innovative performance. BMW Motorrad got a lot of positive feedback, especially excited comments in various biker blogs. Even film critics wrote about the event in their reviews. And of course there were several reports on BMW TV. At the pre-season opening at BMW Motorrad dealers a significant number of younger people referred to the event and asked for information material about Ruben Xaus and his Superbike. the BMW S 1000 RR. The S 1000 RR is sold out until September 201 O. A huge success inmidst a declining bike-market. A success BMW Motorrad never believed in before the start of the campaign. 2010-12-07T14:16:55+01:00 BMW S 1000 RR advertising 30 http://scaryideas.com/content/20918/ http://scaryideas.com/content/20918. http://scaryideas.com/content/20918 http://scaryideas.com/t/20918.jpg Dacia Logan : The Cardboard Box 2010-12-08T15:00:55+01:00 Dacia Logan advertising 30 http://scaryideas.com/content/20923/ http://scaryideas.com/content/20923. http://scaryideas.com/content/20923 http://scaryideas.com/t/20923.jpg Drive Dry : Let's Date He'd love show you a good time Never drink and drive A print and outdoor campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men. 2010-12-08T09:43:00+01:00 Drive Dry advertising 30 http://scaryideas.com/content/20925/ http://scaryideas.com/content/20925. http://scaryideas.com/content/20925 http://scaryideas.com/t/20925.jpg Breda Photo : Infiltrating the holiday snaps 2010-12-08T09:46:03+01:00 Breda Photo advertising 30 http://scaryideas.com/content/20928/ http://scaryideas.com/content/20928. http://scaryideas.com/content/20928 http://scaryideas.com/t/20928.jpg Catalyst : Barriers It's easy to see there aren't enough women in senior levels of business, but it isn't easy to see the barriers they face. If we can start the conversation, we can start to create change. 2010-12-08T09:50:37+01:00 Catalyst advertising 30 http://scaryideas.com/content/20929/ http://scaryideas.com/content/20929. http://scaryideas.com/content/20929 http://scaryideas.com/t/20929.jpg Suncorp Bank Retail Banking : Chase 2010-12-08T09:51:40+01:00 Suncorp Bank Retail Banking advertising 30 http://scaryideas.com/content/20930/ http://scaryideas.com/content/20930. http://scaryideas.com/content/20930 http://scaryideas.com/t/20930.jpg Leavenworth : Woody Goomsba 2010-12-08T09:56:40+01:00 Leavenworth advertising 30 http://scaryideas.com/content/20932/ http://scaryideas.com/content/20932. http://scaryideas.com/content/20932 http://scaryideas.com/t/20932.jpg Trânsito Amigo : Car carrier truck This can be your next vehicle if you drink and drive. 2010-12-08T10:16:38+01:00 Trânsito Amigo advertising 30 http://scaryideas.com/content/20946/ http://scaryideas.com/content/20946. http://scaryideas.com/content/20946 http://scaryideas.com/t/20946.jpg Target : Power Cord W+K take the 'who's got the best Christmas lights' competition to the extreme for Target. 2010-12-09T09:42:41+01:00 Target advertising 30 http://scaryideas.com/content/20947/ http://scaryideas.com/content/20947. http://scaryideas.com/content/20947 http://scaryideas.com/t/20947.jpg Special-T : The dream 2010-12-09T09:43:39+01:00 Special-T advertising 30 http://scaryideas.com/content/20948/ http://scaryideas.com/content/20948. http://scaryideas.com/content/20948 http://scaryideas.com/t/20948.jpg DSCF/COI : Tosser lenticular He didn't have any, so he didn't get any Lenticular postcard given out to remind teenagers to use condoms. 2010-12-09T09:45:04+01:00 DSCF/COI advertising 30 http://scaryideas.com/content/20949/ http://scaryideas.com/content/20949. http://scaryideas.com/content/20949 http://scaryideas.com/t/20949.jpg Johnnie Walker : Marc Herremans Benito Montorio delivers an inspirational message about determination and self-belief for Johnnie Walker through BBH and Blink. 2010-12-09T09:46:18+01:00 Johnnie Walker advertising 30 http://scaryideas.com/content/21003/ http://scaryideas.com/content/21003. http://scaryideas.com/content/21003 http://scaryideas.com/t/21003.jpg Farmers Insurance : Dude of Hazard 2011-01-03T11:56:33+01:00 Farmers Insurance advertising 30 http://scaryideas.com/content/21004/ http://scaryideas.com/content/21004. http://scaryideas.com/content/21004 http://scaryideas.com/t/21004.jpg Farmers Insurance : Meet the Wongs 2011-01-03T11:57:37+01:00 Farmers Insurance advertising 30 http://scaryideas.com/content/21005/ http://scaryideas.com/content/21005. http://scaryideas.com/content/21005 http://scaryideas.com/t/21005.jpg Farmers Insurance : The Cat Burglar 2011-01-03T11:58:30+01:00 Farmers Insurance advertising 30 http://scaryideas.com/content/21006/ http://scaryideas.com/content/21006. http://scaryideas.com/content/21006 http://scaryideas.com/t/21006.jpg Farmers Insurance : Water Craft 2011-01-03T11:59:29+01:00 Farmers Insurance advertising 30 http://scaryideas.com/content/21007/ http://scaryideas.com/content/21007. http://scaryideas.com/content/21007 http://scaryideas.com/t/21007.jpg Farmers Insurance : Le Petit Desastre 2011-01-03T12:00:25+01:00 Farmers Insurance advertising 30 http://scaryideas.com/content/21008/ http://scaryideas.com/content/21008. http://scaryideas.com/content/21008 http://scaryideas.com/t/21008.jpg Farmers Insurance : Frozen Pipes 2011-01-03T12:01:17+01:00 Farmers Insurance advertising 30 http://scaryideas.com/content/21010/ http://scaryideas.com/content/21010. http://scaryideas.com/content/21010 http://scaryideas.com/t/21010.jpg GE : iAd, We're All in This Together GE's new iAd supports GE's ecomagination message and is another way for GE to extend and reinforce this message. Once the iAd loads, users will be invited to explore a world where they can shake, swipe and spin to discover how ecomagination is working to help people, nature and industry coexist in harmony. In all, there are four interactive experiences, each highlighting a specific GE innovation (Watt Station, making energy from waste, clean water and wind for clean energy). And for those without an iPhone, GE is also making it possible for people to interact and engage via placement of the iAd on GE's YouTube ecomagination brand channel. Click here to view: http://www.youtube.com/ecomagination 2011-01-03T12:07:09+01:00 GE advertising 30 http://scaryideas.com/content/21011/ http://scaryideas.com/content/21011. http://scaryideas.com/content/21011 http://scaryideas.com/t/21011.jpg State Farm Insurance : Magic Jingle Anniversary 2011-01-03T12:16:45+01:00 State Farm Insurance advertising 30 http://scaryideas.com/content/21013/ http://scaryideas.com/content/21013. http://scaryideas.com/content/21013 http://scaryideas.com/t/21013.jpg Mercedes-Benz : Sunday Driver Mercedes-Benz 'Sunday Driver' TV commercial with Michael Schumacher and Mika Häkkinen. A Mercedes-Benz will bring you through the winter in style. However, even a 4MATIC drive cannot protect a professional racing driver from the other drivers ... 2011-01-03T12:21:32+01:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/21014/ http://scaryideas.com/content/21014. http://scaryideas.com/content/21014 http://scaryideas.com/t/21014.jpg Samsung SF Notebook : True beauty is curved The revolutionary curved Samsung SF notebook. 2011-01-03T12:25:58+01:00 Samsung SF Notebook advertising 30 http://scaryideas.com/content/21015/ http://scaryideas.com/content/21015. http://scaryideas.com/content/21015 http://scaryideas.com/t/21015.jpg VEBU (Vegetarierbund Deutschland) : Long live the goose A social media campaign in order to save the Christmas goose by cooking a yummy vegetarian Christmas dinner. More info at http://www.eslebediegans.de/en/ 2011-01-03T12:27:53+01:00 VEBU (Vegetarierbund Deutschland) advertising 30 http://scaryideas.com/content/21016/ http://scaryideas.com/content/21016. http://scaryideas.com/content/21016 http://scaryideas.com/t/21016.jpg BMW : Unscripted - Ferraris Unscripted is a series of online films celebrating the intangible, infectious joy of loving something just because it's what feels right to you. Underneath each story runs a fundamental human truth'"that when you love something this much'"it's stirring, entertaining, and inspirational. These are real enthusiasts, and these are their true stories of timelessness, adventure, and the sheer joy of the BMW brand. 2011-01-03T12:33:21+01:00 BMW advertising 30 http://scaryideas.com/content/21017/ http://scaryideas.com/content/21017. http://scaryideas.com/content/21017 http://scaryideas.com/t/21017.jpg BMW : Unscripted - Tiffany Unscripted is a series of online films celebrating the intangible, infectious joy of loving something just because it's what feels right to you. Underneath each story runs a fundamental human truth'"that when you love something this much'"it's stirring, entertaining, and inspirational. These are real enthusiasts, and these are their true stories of timelessness, adventure, and the sheer joy of the BMW brand. 2011-01-03T12:34:13+01:00 BMW advertising 30 http://scaryideas.com/content/21018/ http://scaryideas.com/content/21018. http://scaryideas.com/content/21018 http://scaryideas.com/t/21018.jpg BMW : Unscripted - Grant Unscripted is a series of online films celebrating the intangible, infectious joy of loving something just because it's what feels right to you. Underneath each story runs a fundamental human truth'"that when you love something this much'"it's stirring, entertaining, and inspirational. These are real enthusiasts, and these are their true stories of timelessness, adventure, and the sheer joy of the BMW brand. 2011-01-03T12:35:13+01:00 BMW advertising 30 http://scaryideas.com/content/21019/ http://scaryideas.com/content/21019. http://scaryideas.com/content/21019 http://scaryideas.com/t/21019.jpg IKEA : Skål! (Cheers!) App Very useful iPhone-app for IKEA called Skål! (Cheers!). The app is the perfect thing to bring to a new years party. You can toast with friends, but you can also toast with that good looking person in the corner and automatically get that person's name and profile picture to your phone. 2011-01-03T12:44:34+01:00 IKEA advertising 30 http://scaryideas.com/content/21020/ http://scaryideas.com/content/21020. http://scaryideas.com/content/21020 http://scaryideas.com/t/21020.jpg Airtel : Endless Goodbye Saying goodbye can be difficult, but it probably gets easier when you've had umpteen attempts to practise. We love this sweet spot through JWT and Independent. 2011-01-03T12:46:06+01:00 Airtel advertising 30 http://scaryideas.com/content/21021/ http://scaryideas.com/content/21021. http://scaryideas.com/content/21021 http://scaryideas.com/t/21021.jpg 10th River to River Indian Film Festival, Florence : Signature promo A signature film created by Studio EEKSAURUS, Mumbai to bring out the amazing cultural exchange between India and Italy, which is the essence of River to River Indian Film Festival held at Florence. 2011-01-03T12:48:36+01:00 10th River to River Indian Film Festival, Florence advertising 30 http://scaryideas.com/content/21023/ http://scaryideas.com/content/21023. http://scaryideas.com/content/21023 http://scaryideas.com/t/21023.jpg The Council of Europe : The Underwear Rule - The hand The Council of Europe commissioned Grey Amsterdam to create a campaign with two clear goals: to encourage children suffering from sexual abuse to speak up and seek help; and to make adults aware that sexual violence against children happens more often than one might think. Deliberately, The Underwear Rule', a cartoon animation, follows an accessible route, which speaks to the children directly. In this way, parents and care givers have a tool with which to educate children regarding sexual abuse. The campaign (http://www.underwearrule.org), involving TV and digital work, sees a cartoon character called Kiko explain boundaries. In a simple, playful and unthreatening tone, 'The Underwear Rule' describes what children should accept or not, when being touched. The campaign, which rolls out across all 47 member countries, and will be also illustrated in a book, downloadable for free from the internet. 2011-01-03T14:01:29+01:00 The Council of Europe advertising 30 http://scaryideas.com/content/21032/ http://scaryideas.com/content/21032. http://scaryideas.com/content/21032 http://scaryideas.com/t/21032.jpg Volkswagen : Old Lady Here's a fun insight into what sweet little old ladies get up to at weekends, from Tribal DDB Amsterdam. 2011-01-13T09:13:07+01:00 Volkswagen advertising 30 http://scaryideas.com/content/21036/ http://scaryideas.com/content/21036. http://scaryideas.com/content/21036 http://scaryideas.com/t/21036.jpg Best Buy : Verizon MN: Holiday goers may be familiar with the colors of Christmas: red, gold and green. However, CRASH+SUES, the creative post and VFX company, and its award-winning colorist, SUE, stretched that spectrum of color with their new Digital Vision Nucoda Film Master color correction system for a holiday campaign for Best Buy. The spots, 'Sprint' and 'Verizon,' feature the national retail chain's employees touting the features of the latest smartphones, Sprint's HTC DVO 4G and Verizon's Samsung Fascinate. CRASH+SUES handled color correction on the spots, and their FX/Animation team created the motion design, which included particle animation that dynamically brought the phones to life. The full-service company took the campaign through completion, also providing creative online editing and finishing. 'The original brief had most of the elements figured out,' says online editor Mark Anderson about the company's collaboration with the client. 'Best Buy's creative team provided us with the model phone and information so we could get going in 3D. We knew which shots were going to be tricky as far as screen replacement and for the green screen/blue shirt in the foreground.' CRASH+SUES used its entire facility to bring the campaign to fruition, running through Smoke to color to Flame to Maya and back to Smoke. This all-in-house process allowed each member of the technical team to easily access shots, interact freely with each other and find quick and efficient workarounds when challenges arose. 'We had quite a few FX shots that needed to happen within a day after color,' explains Adam Celt. 'Luckily we were able to handle all of the graphics and 3D while we were waiting for the rough cut and color so the last two days before shipping were pretty painless.' That seamless approach also aided the team in crafting an aesthetic for the spot that was enhanced when colorist SUE applied the color correction. 'On the first spot ['Sprint'], there were quite a few in-camera speed changes resulting in color temperature shifts as well as varying lighting conditions that we had to match in color correction,' explains SUE. 'With the second spot ['Verizon'], the director Marco Baca and DP Mike Welckle worked on stills in Photoshop to create a 'look,' which we used as a starting point for the color correction. We were able to get some pretty nice glows and softness to the edges and behind the spokesperson that worked really well.' SUE demonstrated the expertise of the company's new color suite, the Digital Vision Nucoda Film Master color correction system, on a series of outdoor spots for Polaris Industries and a Target Fall fashion campaign. For the Best Buy work, the suite allowed SUE the opportunity to enhance what the company is able to deliver to the client. 'As a colorist, I have worked on other Best Buy spots, but this was the first time I was able to color correct the foregrounds and the backgrounds,' says SUE. 'With my new Digital Vision color corrector I was able to preview everything in context with the spokesperson and the backgrounds and color correct each independently. Since we were doing the edit as well, we were able to pass all the files off to EFX and edit easily via our network.' 'Working with Marco, Mike Welckle, Best Buy producer Matt Holz and editors Jim Stanger and Charlie Gerszewski from Channel Z was a dream,' praises SUE. 'All are creative in their own jobs and working with the images they produce is always a pleasure. Matt is a wonderful producer who made himself at home at CRASH+SUES and was available at any point to answer questions and keep everything moving along and on time.' 2011-01-04T12:31:20+01:00 Best Buy advertising 30 http://scaryideas.com/content/21043/ http://scaryideas.com/content/21043. http://scaryideas.com/content/21043 http://scaryideas.com/t/21043.jpg Crunch Fitness : Reaper 2011-01-04T13:51:46+01:00 Crunch Fitness advertising 30 http://scaryideas.com/content/21044/ http://scaryideas.com/content/21044. http://scaryideas.com/content/21044 http://scaryideas.com/t/21044.jpg Crunch Fitness : Farmer 2011-01-04T13:52:39+01:00 Crunch Fitness advertising 30 http://scaryideas.com/content/21045/ http://scaryideas.com/content/21045. http://scaryideas.com/content/21045 http://scaryideas.com/t/21045.jpg Crunch Fitness : Frankenstein 2011-01-04T13:54:14+01:00 Crunch Fitness advertising 30 http://scaryideas.com/content/21055/ http://scaryideas.com/content/21055. http://scaryideas.com/content/21055 http://scaryideas.com/t/21055.jpg War Child : Holiday Mishap 2011-01-04T14:33:18+01:00 War Child advertising 30 http://scaryideas.com/content/21056/ http://scaryideas.com/content/21056. http://scaryideas.com/content/21056 http://scaryideas.com/t/21056.jpg War Child : Holiday Heimlich 2011-01-04T14:34:24+01:00 War Child advertising 30 http://scaryideas.com/content/21057/ http://scaryideas.com/content/21057. http://scaryideas.com/content/21057 http://scaryideas.com/t/21057.jpg Mini : MINI Vending Machine 2011-01-04T14:47:22+01:00 Mini advertising 30 http://scaryideas.com/content/21062/ http://scaryideas.com/content/21062. http://scaryideas.com/content/21062 http://scaryideas.com/t/21062.jpg Lipton Brisk : Machete Tell your Brisk story at http://www.facebook.com/brisk like Danny Trejo when he gives his Brisk summary of the movie Machete and then he washes his hands. 2011-01-21T12:22:23+01:00 Lipton Brisk advertising 30 http://scaryideas.com/content/21063/ http://scaryideas.com/content/21063. http://scaryideas.com/content/21063 http://scaryideas.com/t/21063.jpg Getty Images : Feed Your Imagination - Landscape 2011-01-05T10:25:36+01:00 Getty Images advertising 30 http://scaryideas.com/content/21064/ http://scaryideas.com/content/21064. http://scaryideas.com/content/21064 http://scaryideas.com/t/21064.jpg Getty Images : Feed Your Imagination - Underwater 2011-01-05T10:26:23+01:00 Getty Images advertising 30 http://scaryideas.com/content/21065/ http://scaryideas.com/content/21065. http://scaryideas.com/content/21065 http://scaryideas.com/t/21065.jpg Getty Images : Feed Your Imagination - Urban Dragon 2011-01-05T10:27:07+01:00 Getty Images advertising 30 http://scaryideas.com/content/21074/ http://scaryideas.com/content/21074. http://scaryideas.com/content/21074 http://scaryideas.com/t/21074.jpg Nike Jordan : Escape Dwyane Wade stars with Kevin Hart in this explosive spot for Nike through W+K New York. 2011-01-05T11:52:37+01:00 Nike Jordan advertising 30 http://scaryideas.com/content/21075/ http://scaryideas.com/content/21075. http://scaryideas.com/content/21075 http://scaryideas.com/t/21075.jpg The City Life Film Project : Trailer Toronto, January 5, 2011 '" Calum deHartog's not like most commercial film directors. He moonlights as a Toronto police officer. He's not like most cops either. He's a member of Special Weapons Team 7 of the Toronto Police Service's Emergency Task Force, an elite team that, among other things, deals with rescuing hostages and drug and gang busts in Toronto's inner city neighbourhoods. Seeing firsthand the ravages of the drugs and violence that run rampant in those communities, he became inspired to help inner city youth tell their, often harrowing, stories through film. 'Working off my belief that everyone has a story, I wanted to tell real stories from the streets, from the people and from the world that I live in,' says deHartog. 'My creative landscape has always been city life, as a filmmaker and as a cop.' Thus was born The City Life Film Project, initiated last spring in partnership with Toronto-based Temple Street Productions and The Remix Project, a Toronto charity employing arts and culture to engage young people, mostly from priority neighbourhoods. The Project partners inner city youth with industry professionals who provide them with the guidance and resources to bring their stories to life. Out of 50 applicants 10 finalists were chosen and whittled down to three young filmmakers who were given the opportunity to make their films. The goal, says deHartog, is 'to inspire future filmmakers by providing real hands-on experience in bringing their stories to life. It also reinforces my view that arts and culture are an important component of society in creating dialogue and understanding the world (or city) we live in. One of the finalists shook my hand and said 'I would have never shaken the hand of a cop, until now. Thank you.' That pretty much sums it up.' To produce the three films, deHartog raised $250,000 for the project along with partners Gavin Sheppard, Executive Director of The Remix Project, and Michel Pratte, Manager, Business Development, Temple Street Productions, as well as contributed some cash out of his own pocket on top of that. The project, which will continue to run annually, is being promoted through a pro bono campaign developed by Leo Burnett in Toronto. The campaign consists of wildposting of fake movie posters and a fake movie trailer for a fictional film called 'The Downfall', a film that was never made because the young person who would have made it was killed thanks to stray gunfire. The trailer, produced by Toronto-based Crush, is currently being shown on cinema screens in Toronto. The movie posters point to TheDownFallMovie.com, which also hosts the trailer. The trailer points to CityLifeFilmProject.com. The three films, created by Ana Astaiza, Rich Acheampong and Ayanie Naseem, had an invitation-only premiere in November at Toronto's Bell Lightbox, the headquarters for the Toronto International Film Festival. The films are also being submitted to film festivals worldwide and are being screened at high schools and community centres throughout the greater Toronto area featuring question and answer periods with the filmmakers. More info on the films is posted at http://citylifefilmproject.com 2011-01-06T09:37:20+01:00 The City Life Film Project advertising 30 http://scaryideas.com/content/21079/ http://scaryideas.com/content/21079. http://scaryideas.com/content/21079 http://scaryideas.com/t/21079.jpg The Ad Council : Vertigo Egg New York: Which came first: the idea or the egg? The question isn't as mind-bending as its chicken vs. egg predecessor, but Charged Studios' skewed artistic sensibilities, appreciation of the absurd and ability to create a visual story with style and wit is. The award-winning animation, VFX and live-action company's director Adam Pierce and his team recently produced 'Vertigo Egg,' one of the animated intros for the Ad Council's 57th Annual Public Service Award Dinner. The Brooklyn-based firm took the project from concept through design, animation, stop-motion production, editing, compositing original music and sound design, with a collaborative, one-stop approach guided by Pierce's creative vision. So which came first? In this instance, it was the egg - starting as an innovative idea from McCann Erickson. The global agency approached Charged with a story about an egg falling off a wall and being saved at the last minute by a sponge. Charged stepped between those lines, and emerged with a conceptual visual approach to bringing the idea to life: a Hitchcock-homage tour through the psyche of an egg faced with a harrowing choice: death by beater, or attempt to escape by taking its chances with a Humpty Dumpty-like fall from the kitchen counter. 'Vertigo Egg' introduced the safety category of the awards show with a mix of stop-motion animation and slow-motion footage shot by DP Chadwick Davidson with his Red camera system. Led by producer Mike Landry, who worked closely with associate producer Justin Herman, the team designed, built and dressed a full-scale kitchen set at Charged Studios in under a week; then shot the action frame-by-frame, continuing the animation process with visual effects that were applied to each frame, angle and shot, giving everything a buff and a polish. 'One of the challenges was importing the still frames from the Red into our animation software,' explains Pierce. 'But the beauty of it was the ability to shoot the slow motion footage and the animation with the same lens and at the same 2K resolution allowing us to create a seamless visual transition between the two. This had to look awesome. We knew the 'Red' could handle the job but we were blown away by the end results.' Davidson deftly captured the Hitchcock aesthetic by employing lighting and effects that foreshadow the action. Production designer Kevin O'Donnell created a monochromatic world for the egg, which gave the feel and tension of black and white film within a contemporary aesthetic, that, when combined with Davidson's lighting, really hit the mark. Elaborate rigging was key to the process '" and was no small feat when one considers that an egg's oval shape isn't naturally conducive to conveying a real sense of movement and character. Adam worked with stop motion animator Peter Blank, who skillfully brought an ordinary egg to life, with a full-blown character, chock full of emotions. Pierce notes, 'The opening dream sequence created by editor Andy Harmon, was essential to the storyline. I showed him the dream sequence in the original film and told him to have fun with it, and he really nailed it.' Pierce developed the aesthetic and tone of the piece and worked closely with his creative and technical team to bring the idea to life. He was involved in every phase of the production process: from concept to final delivery, right down to performing the voice of the egg and establishing the feel of the music, which was composed by Charged Studios' resident composer and sound designer, Daron Murphy. 'From the very inception of the project we know that the music would be integral to the success of the piece,' notes Pierce. 'Daron did an amazing job creating a score that brings the tension and anxiety to the Egg's dangerous journey to the spots' soundtrack.' McCann Erickson producer, Jessica Friedman, noted, 'We were thrilled when Charged expressed their interest in our project. They came on board very enthusiastic, and executed the idea beautifully. It was a great experience working alongside with them on this project, and we look forward to more opportunities in the future.' 'McCann Erickson really trusted us to take their idea and gave us a lot of freedom to run with it,' adds Pierce. 'They're one of the biggest and best agencies out there, so it was an honor to work with them. They really let us stretch our creative legs. 'Knowing that this would be viewed by an audience of advertising executives '" and serve as an introduction to some of the Ad Council's best spots, inspired us to take this to the next level,' says Pierce. 'Our goal was to introduce the safety category of commercials with a creative piece that conveyed the essence of the category's theme with simplicity and humor. The reaction to the piece has been extremely positive so we feel really good about the work we put into it. We had a blast! About Charged Studios: Charged Studios has been bringing wit, originality and punch to the art of visual storytelling'"through a mix of animation, puppetry, live-action and visual effects'"for over 10 years. Our open-architecture design, CGI, live-action production, editorial, music and sound studio is a creative haven for a diverse mix of collaborative artists with a shared passion for creating fresh, compelling spots that exceed client expectations and push the envelope. www.charged.com 2011-01-06T09:43:58+01:00 The Ad Council advertising 30 http://scaryideas.com/content/21080/ http://scaryideas.com/content/21080. http://scaryideas.com/content/21080 http://scaryideas.com/t/21080.jpg Ford C-Max : In Your Hands Ford C-Max Unfolds out of a Collaboration Between Ogilvy and 1stAveMachine With Stink A man approaches a single, compact, leather, car seat set on a podium in an open symphony hall. Without hesitation, he begins to unfold the seat. From inside the seat of the first, another is revealed, then several more. The man effortlessly pulls out another row like a drawer, then lifts a large car frame from the floor. The gestures are quick and elegant, made with same finesse as a painter. Details are carefully discovered, giving just a sense of the Ford C-Max shape. The spokes of the hubcaps each open from a semicircle, and the headlights are instigated by a slight push-in, before popping out and turning on. A steering wheel unfolds from an impossibly compact opening in the dash, and the Ford C-Max is complete. The Ford C-Max spot, directed by 1stAveMachine's Asif Mian, is the most recent of several projects that 1stAveMachine and Stink have completed together since their European partnership was solidified just last year. The ambitious practical shoot was done in Prague, where Mian, who has a background in sculpture, worked with fabricators and welders to customize each unfolding car prop. The indistinguishable line between practical effects and CG has in large part to do with the effort to stay within the laws of the real world. During the conception stage, even Mian and his team were amazed by how far they could push the practical effects. 'I knew that I wanted every movement to be based in real physics. Once we committed ourselves to that limitation, we really opened the possibilities to a world of advanced rig design.' The design process was aided by creating a 3D previs with realistic movements of each before anything was built. 'It was so important for the art department to have the previs. It laid out exactly how everything should move kinetically. In drawings, this is so much more difficult to show.' In classic 1stAveMachine style, photorealistic CG was used as a way to enhance the practical effects and to embellish on some of the more complex movements. While some might choose to do entire scenes in CG, Mian had a strategy for how to determine exactly what would be done practically from the beginning. 'We decided that anywhere the actor had an interaction with the car, it had to be done practically. I don't like the idea of making an actor pantomime, so we built props for him to handle and used CG to bring it to another level.' 2011-01-06T09:53:27+01:00 Ford C-Max advertising 30 http://scaryideas.com/content/21081/ http://scaryideas.com/content/21081. http://scaryideas.com/content/21081 http://scaryideas.com/t/21081.jpg Ford C-Max : Making of "In Your Hands" Ford C-Max Unfolds out of a Collaboration Between Ogilvy and 1stAveMachine With Stink A man approaches a single, compact, leather, car seat set on a podium in an open symphony hall. Without hesitation, he begins to unfold the seat. From inside the seat of the first, another is revealed, then several more. The man effortlessly pulls out another row like a drawer, then lifts a large car frame from the floor. The gestures are quick and elegant, made with same finesse as a painter. Details are carefully discovered, giving just a sense of the Ford C-Max shape. The spokes of the hubcaps each open from a semicircle, and the headlights are instigated by a slight push-in, before popping out and turning on. A steering wheel unfolds from an impossibly compact opening in the dash, and the Ford C-Max is complete. The Ford C-Max spot, directed by 1stAveMachine's Asif Mian, is the most recent of several projects that 1stAveMachine and Stink have completed together since their European partnership was solidified just last year. The ambitious practical shoot was done in Prague, where Mian, who has a background in sculpture, worked with fabricators and welders to customize each unfolding car prop. The indistinguishable line between practical effects and CG has in large part to do with the effort to stay within the laws of the real world. During the conception stage, even Mian and his team were amazed by how far they could push the practical effects. 'I knew that I wanted every movement to be based in real physics. Once we committed ourselves to that limitation, we really opened the possibilities to a world of advanced rig design.' The design process was aided by creating a 3D previs with realistic movements of each before anything was built. 'It was so important for the art department to have the previs. It laid out exactly how everything should move kinetically. In drawings, this is so much more difficult to show.' In classic 1stAveMachine style, photorealistic CG was used as a way to enhance the practical effects and to embellish on some of the more complex movements. While some might choose to do entire scenes in CG, Mian had a strategy for how to determine exactly what would be done practically from the beginning. 'We decided that anywhere the actor had an interaction with the car, it had to be done practically. I don't like the idea of making an actor pantomime, so we built props for him to handle and used CG to bring it to another level.' 2011-01-06T09:54:28+01:00 Ford C-Max advertising 30 http://scaryideas.com/content/21092/ http://scaryideas.com/content/21092. http://scaryideas.com/content/21092 http://scaryideas.com/t/21092.jpg Allstate : Mayhem is Coming - GPS 2011-01-06T10:22:36+01:00 Allstate advertising 30 http://scaryideas.com/content/21093/ http://scaryideas.com/content/21093. http://scaryideas.com/content/21093 http://scaryideas.com/t/21093.jpg Wilson : Relationship Counseling Serena Williams offers advice in this spot for Wilson from Doner, Southfield 2011-01-12T17:30:31+01:00 Wilson advertising 30 http://scaryideas.com/content/21247/ http://scaryideas.com/content/21247. http://scaryideas.com/content/21247 http://scaryideas.com/t/21247.jpg Google : Science Fair Experiment Extended Introducing the world's first online global science competition, the Google Science Fair! Google has partnered with CERN, LEGO, National Geographic and Scientific American to create a new kind of online science competition that is more global, open and inclusive than ever before. Students aged 13 - 18 from around the world are invited to enter and compete for awesome once-in-a-lifetime experiences, scholarships and real-life work opportunities. Sign up today at google.com/sciencefair. 2011-01-13T09:37:19+01:00 Google advertising 30 http://scaryideas.com/content/21094/ http://scaryideas.com/content/21094. http://scaryideas.com/content/21094 http://scaryideas.com/t/21094.jpg RSVP : Bike The brief was to reaffirm RSVP's market leading position as the likeable brand that gives the best chance of dating success. Strategy: create a campaign that encourages women to join by making RSVP's large member base relevant to their diverse needs and tastes in men. 2011-01-06T10:26:05+01:00 RSVP advertising 30 http://scaryideas.com/content/21095/ http://scaryideas.com/content/21095. http://scaryideas.com/content/21095 http://scaryideas.com/t/21095.jpg Sears Optical : Taxi These spots for Sears Optical by Sponge, Chicago are designed to highlight the core campaign idea: If youâre not shopping at Sears Optical, youâre missing out on more than you think. The idea depicts people making vision errors in everyday situations â errors that could have been avoided with a trip to Sears Optical. 2011-01-06T10:27:32+01:00 Sears Optical advertising 30 http://scaryideas.com/content/21097/ http://scaryideas.com/content/21097. http://scaryideas.com/content/21097 http://scaryideas.com/t/21097.jpg Showtime Short Stories : The Deep PES's latest short film, "The Deep," has gone live as part of Showtime's new "Short Stories" Series. In "The Deep," metal objects of the past come to life in the depths of the sea. 2011-01-06T12:00:18+01:00 Showtime Short Stories advertising 30 http://scaryideas.com/content/21098/ http://scaryideas.com/content/21098. http://scaryideas.com/content/21098 http://scaryideas.com/t/21098.jpg HP : Shawn HP demonstrates the simpler way of handling things. 2011-01-06T12:02:54+01:00 HP advertising 30 http://scaryideas.com/content/21099/ http://scaryideas.com/content/21099. http://scaryideas.com/content/21099 http://scaryideas.com/t/21099.jpg Suzuki : Kizashi Vs. Mercedes A new campaign designed by Siltanen & Partners for Suzukiâs Kizashi shows that the sporty sedan not only measures up to high-priced luxury cars, it kicks their ass. Five new spots, employing the theme Kizashi Kicks, feature head-to-head comparisons between Suzukiâs flagship model and the Volvo S40, Audi A4 and Mercedes C300. 2011-01-06T12:04:26+01:00 Suzuki advertising 30 http://scaryideas.com/content/21100/ http://scaryideas.com/content/21100. http://scaryideas.com/content/21100 http://scaryideas.com/t/21100.jpg Yahoo! : Yahoo bus stop derby A new interactive campaign by Goodby, Silverstein & Partners for Yahoo that brings gaming to bus stops in San Francisco. Together they have created interactive touch screen billboards that allow you to play several games based on new Yahoo mobile apps and have called it âBus Stop DerbyâEach of the billboards are located in a different neighbourhood, as you play the scores are added up and at the end of 10 weeks the neighbourhood with the highest score will win a huge street party complete with musical guests OK GO! 2011-01-06T12:05:46+01:00 Yahoo! advertising 30 http://scaryideas.com/content/21105/ http://scaryideas.com/content/21105. http://scaryideas.com/content/21105 http://scaryideas.com/t/21105.jpg Audi : Footsteps Motion Theory director Mathew Cullen teams with Venables Bell & Partners to create a heart-pounding pursuit across time for Audi that proves progress is more than a philosophy â itâs a force of nature. The :60 cinema version of "Footsteps" started airing Dec. 9th, while a :30 cut-down broke on television Dec. 3rd. The goal was to craft a powerful experience that collapses 300 million years of human progress and technological evolution into an unbroken 60-second journey. The spot opens in primal pursuit â chasing evolving prehistoric tracks, as they race across changing terrain. As we gain momentum, each new set of tracks rapidly tells the story of mankindâs natural and technological development â before arriving at the final stage: automotive evolution. Here, we realize what weâve been chasing â automotive technology advanced to its pinnacle: the Audi R8. 2011-01-06T12:11:24+01:00 Audi advertising 30 http://scaryideas.com/content/21106/ http://scaryideas.com/content/21106. http://scaryideas.com/content/21106 http://scaryideas.com/t/21106.jpg Innocent : Superhero 2011-01-06T14:40:12+01:00 Innocent advertising 30 http://scaryideas.com/content/21107/ http://scaryideas.com/content/21107. http://scaryideas.com/content/21107 http://scaryideas.com/t/21107.jpg Huggies Little Movers Diapers : Movers 2011-01-06T17:04:53+01:00 Huggies Little Movers Diapers advertising 30 http://scaryideas.com/content/21115/ http://scaryideas.com/content/21115. http://scaryideas.com/content/21115 http://scaryideas.com/t/21115.jpg ASICS : Shedding "Sport Releases More Than Just Sweat" You know it's true the minute your heart starts to race. Fear, doubt and frustration fall away. Here's to sport. Here's to ASICS 2011 campaign. 2011-01-07T09:21:16+01:00 ASICS advertising 30 http://scaryideas.com/content/21116/ http://scaryideas.com/content/21116. http://scaryideas.com/content/21116 http://scaryideas.com/t/21116.jpg Intel : The Chase To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel is launching an action-adventure video titled 'The Chase.' Created by independent San Francisco ad agency Venables Bell & Partners and directed by award-winning London-based duo, Smith & Foulkes (Honda 'Grrr' and Coca-Cola 'Videogame'), the 105-second-long film illustrates the incredible multi-tasking power of the new Core i5 processors. The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop. Filmed on location in Prague, Czech Republic, the video features a multitude of programs and sites, including Apple's iTunes*, Facebook*, YouTube*, Microsoft Office* and the Adobe Creative Suite*. 2011-01-07T10:35:27+01:00 Intel advertising 30 http://scaryideas.com/content/21117/ http://scaryideas.com/content/21117. http://scaryideas.com/content/21117 http://scaryideas.com/t/21117.jpg Healthy Choice : DMV If you were brought up to believe that 'honesty is the best policy', this spot directed by David Shane through SapientNitro might change your mind. 2011-01-07T10:31:01+01:00 Healthy Choice advertising 30 http://scaryideas.com/content/21118/ http://scaryideas.com/content/21118. http://scaryideas.com/content/21118 http://scaryideas.com/t/21118.jpg FHM : Hidden hottie Flick for FHM Magazine. Tilt back your display and enjoy some proper curves! (While your boss just sees some boring graphs!) 2011-01-07T10:32:14+01:00 FHM advertising 30 http://scaryideas.com/content/21119/ http://scaryideas.com/content/21119. http://scaryideas.com/content/21119 http://scaryideas.com/t/21119.jpg Penguin Group : What is the Price of Everything? A trailer for New York Times editorial board member Eduardo Porter's debut book 'The Price of Everything'. It highlights the book's examination of the prices we pay for the things we value in our lives. 2011-01-07T10:34:04+01:00 Penguin Group advertising 30 http://scaryideas.com/content/21120/ http://scaryideas.com/content/21120. http://scaryideas.com/content/21120 http://scaryideas.com/t/21120.jpg Sears Optical : Price Cut These spots for Sears Optical by Sponge, Chicago are designed to highlight the core campaign idea: If youâre not shopping at Sears Optical, youâre missing out on more than you think. The idea depicts people making vision errors in everyday situations â errors that could have been avoided with a trip to Sears Optical. 2011-01-07T10:37:19+01:00 Sears Optical advertising 30 http://scaryideas.com/content/21121/ http://scaryideas.com/content/21121. http://scaryideas.com/content/21121 http://scaryideas.com/t/21121.jpg Axe : Even Angels Will Fall Client: Axe Campaign Name: Even Angels Will Fall Brief: launch Axe/Lynx Excite variant Background ' Creative idea: Excite is a fragrance so good that when you spray it, even angels will fall from the sky ' Global campaign ' Huge campaign production-wise: shot in Split over three days, post production over a few months ' We wanted to depict angels in a way they'd never been seen before ' Rupert Sanders from MJZ Productions is the director (who we believe just had a breakthrough in Hollywood) ' Magda Klebanska is the main angel ' The wings were created in CGI and 3D, which was a huge job. References were taking from real wings, Natural History Museum proved a great source of inspiration ' Music is by Fallen Angels, supervised by original band, Air 2011-02-01T14:01:55+01:00 Axe advertising 30 http://scaryideas.com/content/21124/ http://scaryideas.com/content/21124. http://scaryideas.com/content/21124 http://scaryideas.com/t/21124.jpg Suzuki Kizashi : Bubble wrap suit, Kizashi Vs. Mercedes 2011-01-08T19:04:56+01:00 Suzuki Kizashi advertising 30 http://scaryideas.com/content/21125/ http://scaryideas.com/content/21125. http://scaryideas.com/content/21125 http://scaryideas.com/t/21125.jpg Areva : Energy. One Powerful Story. 2011-01-08T19:06:35+01:00 Areva advertising 30 http://scaryideas.com/content/21126/ http://scaryideas.com/content/21126. http://scaryideas.com/content/21126 http://scaryideas.com/t/21126.jpg Bear Naked : Bike Polo 2011-01-08T19:08:24+01:00 Bear Naked advertising 30 http://scaryideas.com/content/21127/ http://scaryideas.com/content/21127. http://scaryideas.com/content/21127 http://scaryideas.com/t/21127.jpg Bear Naked : Soccer Tennis 2011-01-08T19:09:33+01:00 Bear Naked advertising 30 http://scaryideas.com/content/21128/ http://scaryideas.com/content/21128. http://scaryideas.com/content/21128 http://scaryideas.com/t/21128.jpg Bear Naked : Kayak Polo 2011-01-08T19:11:05+01:00 Bear Naked advertising 30 http://scaryideas.com/content/21129/ http://scaryideas.com/content/21129. http://scaryideas.com/content/21129 http://scaryideas.com/t/21129.jpg Lotto : What would you do? The new campaign from AMV BBDO London celebrates the hopes, dreams and fantasies of Lotto players and brings to life that ever-popular question, debated time and time again among friends, family and work colleagues 'What would you do if you won a Lotto jackpot?' This is Lotto's first new brand campaign since the autumn of 2008, when Camelot launched its 'Optimism' ads. This successful campaign leveraged Lotto players' general positive, give-it-a-go view of life and played a part in helping to deliver an increase in total National Lottery sales last year of 5.9% or £302 million. The new campaign will run across TV, radio, press and online as well as in store and builds on 'Optimism's' success by focusing more closely on Lotto players' own individual dreams about what they would do if they win. 2011-01-08T19:14:04+01:00 Lotto advertising 30 http://scaryideas.com/content/21141/ http://scaryideas.com/content/21141. http://scaryideas.com/content/21141 http://scaryideas.com/t/21141.jpg Narcotic Anonymous France : Holiday 2011-01-08T19:46:25+01:00 Narcotic Anonymous France advertising 30 http://scaryideas.com/content/21145/ http://scaryideas.com/content/21145. http://scaryideas.com/content/21145 http://scaryideas.com/t/21145.jpg Suzuki Kizashi : Kizashi Vs. Mercedes A new campaign designed by Siltanen & Partners for Suzukiâs Kizashi shows that the sporty sedan not only measures up to high-priced luxury cars, it kicks their ass. Five new spots, employing the theme Kizashi Kicks, feature head-to-head comparisons between Suzukiâs flagship model and the Volvo S40, Audi A4 and Mercedes C300. 2011-01-09T15:47:10+01:00 Suzuki Kizashi advertising 30 http://scaryideas.com/content/21149/ http://scaryideas.com/content/21149. http://scaryideas.com/content/21149 http://scaryideas.com/t/21149.jpg Excentric : The Digital Story of the Nativity How social media, web and mobile tell the story of the Nativity. Christmas story told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon. We wanted to send our clients a Christmas postcard that had the "share it" factor. We came up with an idea and placed it online on the eve of a religious day in Portugal. Facebook and Twitter shares went skyrocket within a couple of days. One week later, we released the English version and it went viral again. 2011-01-10T10:23:39+01:00 Excentric advertising 30 http://scaryideas.com/content/21156/ http://scaryideas.com/content/21156. http://scaryideas.com/content/21156 http://scaryideas.com/t/21156.jpg Meat & Livestock Australia : Australia Day 2011, Lambassador Sam Kekovich takes on Europe 2011-01-10T09:22:06+01:00 Meat & Livestock Australia advertising 30 http://scaryideas.com/content/21158/ http://scaryideas.com/content/21158. http://scaryideas.com/content/21158 http://scaryideas.com/t/21158.jpg ESPN : Childbirth 2011-01-10T10:24:53+01:00 ESPN advertising 30 http://scaryideas.com/content/21159/ http://scaryideas.com/content/21159. http://scaryideas.com/content/21159 http://scaryideas.com/t/21159.jpg ESPN : Dinner 2011-01-10T10:26:39+01:00 ESPN advertising 30 http://scaryideas.com/content/21160/ http://scaryideas.com/content/21160. http://scaryideas.com/content/21160 http://scaryideas.com/t/21160.jpg ESPN : Wedding 2011-01-10T10:27:14+01:00 ESPN advertising 30 http://scaryideas.com/content/21165/ http://scaryideas.com/content/21165. http://scaryideas.com/content/21165 http://scaryideas.com/t/21165.jpg T-Mobile : Chucks Remix 2011-01-10T14:02:19+01:00 T-Mobile advertising 30 http://scaryideas.com/content/21166/ http://scaryideas.com/content/21166. http://scaryideas.com/content/21166 http://scaryideas.com/t/21166.jpg T-Mobile : Outta here 2011-01-10T14:02:55+01:00 T-Mobile advertising 30 http://scaryideas.com/content/21167/ http://scaryideas.com/content/21167. http://scaryideas.com/content/21167 http://scaryideas.com/t/21167.jpg Lernia : Break Ad Break - 1 2011-01-10T14:04:20+01:00 Lernia advertising 30 http://scaryideas.com/content/21168/ http://scaryideas.com/content/21168. http://scaryideas.com/content/21168 http://scaryideas.com/t/21168.jpg Lernia : Break Ad Break - 2 2011-01-10T14:05:07+01:00 Lernia advertising 30 http://scaryideas.com/content/21169/ http://scaryideas.com/content/21169. http://scaryideas.com/content/21169 http://scaryideas.com/t/21169.jpg Lernia : Break Ad Break - 3 2011-01-10T14:06:57+01:00 Lernia advertising 30 http://scaryideas.com/content/21170/ http://scaryideas.com/content/21170. http://scaryideas.com/content/21170 http://scaryideas.com/t/21170.jpg Lernia : Break Ad Break - 4 2011-01-10T14:07:31+01:00 Lernia advertising 30 http://scaryideas.com/content/21187/ http://scaryideas.com/content/21187. http://scaryideas.com/content/21187 http://scaryideas.com/t/21187.jpg Heineken : The Entrance Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled 'The Entrance'. Created by Wieden+Kennedy Amsterdam, the film's hero demonstrates his legendary-ness by making the ultimate party entrance. 'The Entrance' sees the introduction of Heineken's new universal tag line 'Open Your World', conveying the brand's worldly, open-minded and confident personality. 2011-01-12T12:05:49+01:00 Heineken advertising 30 http://scaryideas.com/content/21189/ http://scaryideas.com/content/21189. http://scaryideas.com/content/21189 http://scaryideas.com/t/21189.jpg Pepsi : Manifesto 2011-01-11T09:07:03+01:00 Pepsi advertising 30 http://scaryideas.com/content/21190/ http://scaryideas.com/content/21190. http://scaryideas.com/content/21190 http://scaryideas.com/t/21190.jpg Scrabble : Karate Scrabble's first film in india... and why it pays to learn more words is demonstrated by Ogilvy & Mather Mumbai. 2011-01-11T09:08:09+01:00 Scrabble advertising 30 http://scaryideas.com/content/21191/ http://scaryideas.com/content/21191. http://scaryideas.com/content/21191 http://scaryideas.com/t/21191.jpg Audi A7 Sportback : Imagination 2011-01-11T09:09:17+01:00 Audi A7 Sportback advertising 30 http://scaryideas.com/content/21192/ http://scaryideas.com/content/21192. http://scaryideas.com/content/21192 http://scaryideas.com/t/21192.jpg Raving Rabbids : Raving Rabbids Keep up with Bunnies in this UbiSoft spot from Ubisoft 2011-01-11T09:10:21+01:00 Raving Rabbids advertising 30 http://scaryideas.com/content/21193/ http://scaryideas.com/content/21193. http://scaryideas.com/content/21193 http://scaryideas.com/t/21193.jpg Renault : Electric Xmas Next Christmas will be electric. Renault Twizy Electric. Coming end of 2011. 2011-01-11T09:12:42+01:00 Renault advertising 30 http://scaryideas.com/content/21194/ http://scaryideas.com/content/21194. http://scaryideas.com/content/21194 http://scaryideas.com/t/21194.jpg LG Electronics Optimus One : Chase 2011-01-11T09:13:41+01:00 LG Electronics Optimus One advertising 30 http://scaryideas.com/content/21195/ http://scaryideas.com/content/21195. http://scaryideas.com/content/21195 http://scaryideas.com/t/21195.jpg LG Electronics Optimus One : Puffer fish 2011-01-11T09:14:28+01:00 LG Electronics Optimus One advertising 30 http://scaryideas.com/content/21196/ http://scaryideas.com/content/21196. http://scaryideas.com/content/21196 http://scaryideas.com/t/21196.jpg LG Electronics Optimus One : Hostage 2011-01-11T09:15:00+01:00 LG Electronics Optimus One advertising 30 http://scaryideas.com/content/21197/ http://scaryideas.com/content/21197. http://scaryideas.com/content/21197 http://scaryideas.com/t/21197.jpg Planters : Tree-athlon What is Mr. Peanut's 'Naturally Remarkable' secret to a healthy lifestyle? Eating specially mixed NUT'rition nut blends. And of course competing in the Annual Planters Tree-athlon. Remember: your shell is your temple! This is a Planters commercial. 2011-01-11T10:41:14+01:00 Planters advertising 30 http://scaryideas.com/content/21198/ http://scaryideas.com/content/21198. http://scaryideas.com/content/21198 http://scaryideas.com/t/21198.jpg Bouyues : Fairies The campaign reunited Harvest and Baker Smith with DDB Paris and client Bouyues, this time to shoot in Malta's famous MFS water tank and on location in and around Prague. Extensive preproduction for the 3D shoot and the orchestration of a multilingual production were just a few key aspects of the international project. "It was exhilarating to work on such a massive scale with such as exceptional team including true artists like Chris Soos and Herve Schnied," says Director Baker Smith. "I loved having the opportunity to jump into 3D, not to mention enjoy the thrill of a high-intensity helicopter shoot." "We pushed to get every ounce of creative energy on the screen with the highest production value available," adds Harvest Films EP/Co-Founder Bonnie Goldfarb. "It was incredibly fun, tremendously tiring and a welcome opportunity for everyone involved. We are very proud of the result." 2011-01-11T09:16:54+01:00 Bouyues advertising 30 http://scaryideas.com/content/21199/ http://scaryideas.com/content/21199. http://scaryideas.com/content/21199 http://scaryideas.com/t/21199.jpg Bouyues : Rescue The campaign reunited Harvest and Baker Smith with DDB Paris and client Bouyues, this time to shoot in Malta's famous MFS water tank and on location in and around Prague. Extensive preproduction for the 3D shoot and the orchestration of a multilingual production were just a few key aspects of the international project. "It was exhilarating to work on such a massive scale with such as exceptional team including true artists like Chris Soos and Herve Schnied," says Director Baker Smith. "I loved having the opportunity to jump into 3D, not to mention enjoy the thrill of a high-intensity helicopter shoot." "We pushed to get every ounce of creative energy on the screen with the highest production value available," adds Harvest Films EP/Co-Founder Bonnie Goldfarb. "It was incredibly fun, tremendously tiring and a welcome opportunity for everyone involved. We are very proud of the result." HARVEST'S BAKER SMITH DIRECTS "FAIRIES," "RESCUE" AND "BEAR" FOR FRANCE'S BOUYGUES TELECOM 2011-01-11T09:17:46+01:00 Bouyues advertising 30 http://scaryideas.com/content/21200/ http://scaryideas.com/content/21200. http://scaryideas.com/content/21200 http://scaryideas.com/t/21200.jpg Bouyues : Bear The campaign reunited Harvest and Baker Smith with DDB Paris and client Bouyues, this time to shoot in Malta's famous MFS water tank and on location in and around Prague. Extensive preproduction for the 3D shoot and the orchestration of a multilingual production were just a few key aspects of the international project. "It was exhilarating to work on such a massive scale with such as exceptional team including true artists like Chris Soos and Herve Schnied," says Director Baker Smith. "I loved having the opportunity to jump into 3D, not to mention enjoy the thrill of a high-intensity helicopter shoot." "We pushed to get every ounce of creative energy on the screen with the highest production value available," adds Harvest Films EP/Co-Founder Bonnie Goldfarb. "It was incredibly fun, tremendously tiring and a welcome opportunity for everyone involved. We are very proud of the result." HARVEST'S BAKER SMITH DIRECTS "FAIRIES," "RESCUE" AND "BEAR" FOR FRANCE'S BOUYGUES TELECOM 2011-01-11T09:18:38+01:00 Bouyues advertising 30 http://scaryideas.com/content/21201/ http://scaryideas.com/content/21201. http://scaryideas.com/content/21201 http://scaryideas.com/t/21201.jpg CONSOL Energy : Rising up 2011-01-11T09:19:44+01:00 CONSOL Energy advertising 30 http://scaryideas.com/content/21202/ http://scaryideas.com/content/21202. http://scaryideas.com/content/21202 http://scaryideas.com/t/21202.jpg ESPN/ Sony BCS : Impressive New York-based creative studio Nice Shoes continues to expand 3D workflow in a new spot by the Vault for Sony and ESPN that showcases all of their services in their latest stereoscopic 3D endeavor. 2011-01-11T09:20:44+01:00 ESPN/ Sony BCS advertising 30 http://scaryideas.com/content/21204/ http://scaryideas.com/content/21204. http://scaryideas.com/content/21204 http://scaryideas.com/t/21204.jpg Ford Explorer : Terrain Management 2011-01-11T09:23:14+01:00 Ford Explorer advertising 30 http://scaryideas.com/content/21205/ http://scaryideas.com/content/21205. http://scaryideas.com/content/21205 http://scaryideas.com/t/21205.jpg Ford Explorer : Better 2011-01-11T09:24:06+01:00 Ford Explorer advertising 30 http://scaryideas.com/content/21206/ http://scaryideas.com/content/21206. http://scaryideas.com/content/21206 http://scaryideas.com/t/21206.jpg Ford Explorer : MyFord Touch 2011-01-11T09:24:37+01:00 Ford Explorer advertising 30 http://scaryideas.com/content/21221/ http://scaryideas.com/content/21221. http://scaryideas.com/content/21221 http://scaryideas.com/t/21221.jpg Hyundai Sonata Turbo : Sonata Turbo Face To launch the new Hyundai Sonata Turbo, Innocean Worldwide, Huntington Beach has created a campaign based on the facial reactions one gets from the driving experience. 'We didn't want to resort to the typical blazing fast car, super-cutty, high energy performance on twisting mountain road thing,' says Jeff Spiegel, Executive Creative Director, Innocean Worldwide. 'So instead, we slowed the film down to focus on the macro-moment of emotion the driver feels when the turbo kicks in. That way, we managed to hold off the typical blazing fast car thing until the last eight seconds.' 2011-01-13T17:05:08+01:00 Hyundai Sonata Turbo advertising 30 http://scaryideas.com/content/21275/ http://scaryideas.com/content/21275. http://scaryideas.com/content/21275 http://scaryideas.com/t/21275.jpg Grey Canada : Global mood clocks Discover the world's first Global Mood Clocks that reflect the 'mood' of a city by showing the dominant colour from the latest GPS tagged photo uploads to Flickr, as well as the top trending Google and Twitter keywords, all in real time.Site created by Grey Canada moodclock.greycanada.com video http://moodclock.greycanada.com/moodclock_video.htm 2011-01-14T09:26:37+01:00 Grey Canada advertising 30 http://scaryideas.com/content/21276/ http://scaryideas.com/content/21276. http://scaryideas.com/content/21276 http://scaryideas.com/t/21276.jpg Subway : Value In an effort to promote their ever-growing number of low fat values across their menu, SUBWAY restaurants have released 'Walk and Talk,' a series of TV and radio commercials created by Proof Advertising in Austin. The commercials open with a custom 'whistling' music bed and a grand entrance by a quirky lead character. He is instantly amazed when he spots a friend carrying a SUBWAY to-go bag, and without pause, jumps to every conclusion possible to figure out why his friend could possibly have made this sandwich choice. In the first spot (on air now) the rapid-fire line of questioning focuses on the health benefits of a SUBWAY sandwich. The lead character volleys a flurry of absurd guesses, all assuming that his friend with the sandwich is about to undertake some feat of super-human proportion'like running a quadruple marathon, swimming the English channel or joining an astronaut training program. 2011-01-14T09:27:53+01:00 Subway advertising 30 http://scaryideas.com/content/21225/ http://scaryideas.com/content/21225. http://scaryideas.com/content/21225 http://scaryideas.com/t/21225.jpg itsUrcall : SMS With a very limited budget, the "itsUrcall" campaign and its story grabbed the attention of local and national media, including the Globe & Mail. A few months later, the Government of Alberta announced a law to ban cell phone use while driving, which will come into effect in 2011. This online video was produced to complement the itsUrcall stunt from earlier last year, and drive even more awareness before this law kicks in. 2011-01-12T09:19:20+01:00 itsUrcall advertising 30 http://scaryideas.com/content/21226/ http://scaryideas.com/content/21226. http://scaryideas.com/content/21226 http://scaryideas.com/t/21226.jpg GNC : Brain 2011-01-12T09:20:57+01:00 GNC advertising 30 http://scaryideas.com/content/21227/ http://scaryideas.com/content/21227. http://scaryideas.com/content/21227 http://scaryideas.com/t/21227.jpg Seattle's Best Coffee : Yoga 2011-01-12T09:21:55+01:00 Seattle's Best Coffee advertising 30 http://scaryideas.com/content/21228/ http://scaryideas.com/content/21228. http://scaryideas.com/content/21228 http://scaryideas.com/t/21228.jpg Seattle's Best Coffee : Ranger 2011-01-12T09:22:37+01:00 Seattle's Best Coffee advertising 30 http://scaryideas.com/content/21229/ http://scaryideas.com/content/21229. http://scaryideas.com/content/21229 http://scaryideas.com/t/21229.jpg Seattle's Best Coffee : Hang glider 2011-01-12T09:23:26+01:00 Seattle's Best Coffee advertising 30 http://scaryideas.com/content/21274/ http://scaryideas.com/content/21274. http://scaryideas.com/content/21274 http://scaryideas.com/t/21274.jpg nhow Hotel Berlin : Augmented Reality Hotel brochure gets interactive by augmented reality starring MTV Legend Ray Cokes. 2011-01-14T09:24:46+01:00 nhow Hotel Berlin advertising 30 http://scaryideas.com/content/21248/ http://scaryideas.com/content/21248. http://scaryideas.com/content/21248 http://scaryideas.com/t/21248.jpg BMW : Sabine Unscripted is a series of online films celebrating the intangible, infectious joy of loving something just because it's what feels right to you. Underneath each story runs a fundamental human truth'"that when you love something this much'"it's stirring, entertaining, and inspirational. These are real enthusiasts, and these are their true stories of timelessness, adventure, and the sheer joy of the BMW brand. 2011-01-13T09:06:29+01:00 BMW advertising 30 http://scaryideas.com/content/21249/ http://scaryideas.com/content/21249. http://scaryideas.com/content/21249 http://scaryideas.com/t/21249.jpg BMW : Murray Unscripted is a series of online films celebrating the intangible, infectious joy of loving something just because it's what feels right to you. Underneath each story runs a fundamental human truth'"that when you love something this much'"it's stirring, entertaining, and inspirational. These are real enthusiasts, and these are their true stories of timelessness, adventure, and the sheer joy of the BMW brand. 2011-01-13T09:07:20+01:00 BMW advertising 30 http://scaryideas.com/content/21250/ http://scaryideas.com/content/21250. http://scaryideas.com/content/21250 http://scaryideas.com/t/21250.jpg Subaru : TheCarParts Dentsu go nuts (and bolts) in this spot for Subaru with INFECTED and LAFOURMI on production and post. 2011-01-13T09:08:31+01:00 Subaru advertising 30 http://scaryideas.com/content/21251/ http://scaryideas.com/content/21251. http://scaryideas.com/content/21251 http://scaryideas.com/t/21251.jpg DirecTV : Superhero Villains everywhere can run amok thanks to DirecTV's riveting schedule. Who you gonna call? Not this guy... 2011-01-13T09:10:14+01:00 DirecTV advertising 30 http://scaryideas.com/content/21252/ http://scaryideas.com/content/21252. http://scaryideas.com/content/21252 http://scaryideas.com/t/21252.jpg Lurpak : Kitchen Odyssey Extreme close ups to make you extremely hungry, in this spot for Lurpak through Wieden + Kennedy. 2011-01-13T09:11:38+01:00 Lurpak advertising 30 http://scaryideas.com/content/21253/ http://scaryideas.com/content/21253. http://scaryideas.com/content/21253 http://scaryideas.com/t/21253.jpg HSBC : Foundation This spot from Bates Hong Kong gives an interesting perspective on banking. 2011-01-13T09:13:51+01:00 HSBC advertising 30 http://scaryideas.com/content/21254/ http://scaryideas.com/content/21254. http://scaryideas.com/content/21254 http://scaryideas.com/t/21254.jpg Planet Fitness : Lift things up 2011-01-13T09:14:55+01:00 Planet Fitness advertising 30 http://scaryideas.com/content/21255/ http://scaryideas.com/content/21255. http://scaryideas.com/content/21255 http://scaryideas.com/t/21255.jpg VIVA Germany : WECKER It's a lively wake-up call in this VIVA ident from Mathematic directed by UFO. 2011-01-13T09:15:58+01:00 VIVA Germany advertising 30 http://scaryideas.com/content/21256/ http://scaryideas.com/content/21256. http://scaryideas.com/content/21256 http://scaryideas.com/t/21256.jpg Sony Bloggie Touch : Raft, Monkeypig, Skateboard Oh my god, you just had to be there in these anecdotes directed by Jake Szymanski through 180 LA. 2011-01-13T09:16:46+01:00 Sony Bloggie Touch advertising 30 http://scaryideas.com/content/21257/ http://scaryideas.com/content/21257. http://scaryideas.com/content/21257 http://scaryideas.com/t/21257.jpg Volkswagen : 24h Tremblant The 24h of Tremblant is a fun and festive event for the benefit of sick and at risk children. But once the cold night arrives, it feels a lot less fe stive. So Volkswagen found a way to warm things up with some words of encouragement for the participants. 2011-01-13T09:17:59+01:00 Volkswagen advertising 30 http://scaryideas.com/content/21258/ http://scaryideas.com/content/21258. http://scaryideas.com/content/21258 http://scaryideas.com/t/21258.jpg AT&T : DMV 2011-01-13T09:19:06+01:00 AT&T advertising 30 http://scaryideas.com/content/21259/ http://scaryideas.com/content/21259. http://scaryideas.com/content/21259 http://scaryideas.com/t/21259.jpg First United : Sculptures 2011-01-13T09:20:32+01:00 First United advertising 30 http://scaryideas.com/content/21260/ http://scaryideas.com/content/21260. http://scaryideas.com/content/21260 http://scaryideas.com/t/21260.jpg Snickers : Focus Group This new Snickers spot introduces the Peanut Butter Squared candy bars.The offbeat spot, called 'Focus Group', shows that fans of the original Snickers flavor (including sharks) will enjoy the taste of Snickers Peanut Butter Squared even more. Itâs part of a fully integrated campaign from BBDO New York including print, online, in-store, national PR and more that began this week. 2011-01-13T09:21:29+01:00 Snickers advertising 30 http://scaryideas.com/content/21268/ http://scaryideas.com/content/21268. http://scaryideas.com/content/21268 http://scaryideas.com/t/21268.jpg ASIROM : Insured girls A short 'How to' guide in case of an unfortunate accident 2011-01-17T13:06:41+01:00 ASIROM advertising 30 http://scaryideas.com/content/21271/ http://scaryideas.com/content/21271. http://scaryideas.com/content/21271 http://scaryideas.com/t/21271.jpg john st. : Pink Ponies. A Case Study 2011-01-13T16:32:23+01:00 john st. advertising 30 http://scaryideas.com/content/21277/ http://scaryideas.com/content/21277. http://scaryideas.com/content/21277 http://scaryideas.com/t/21277.jpg Subway : Health In an effort to promote their ever-growing number of low fat values across their menu, SUBWAY restaurants have released 'Walk and Talk,' a series of TV and radio commercials created by Proof Advertising in Austin. The commercials open with a custom 'whistling' music bed and a grand entrance by a quirky lead character. He is instantly amazed when he spots a friend carrying a SUBWAY to-go bag, and without pause, jumps to every conclusion possible to figure out why his friend could possibly have made this sandwich choice. In the first spot (on air now) the rapid-fire line of questioning focuses on the health benefits of a SUBWAY sandwich. The lead character volleys a flurry of absurd guesses, all assuming that his friend with the sandwich is about to undertake some feat of super-human proportion'like running a quadruple marathon, swimming the English channel or joining an astronaut training program. 2011-01-14T09:28:39+01:00 Subway advertising 30 http://scaryideas.com/content/21278/ http://scaryideas.com/content/21278. http://scaryideas.com/content/21278 http://scaryideas.com/t/21278.jpg Lexus LS : Chain Why set the bar too high? Watch the newest commercial from Lexus to see how taking the hard way inspires absolute confidence. Sometimes, doing things the hard way is the only way. This Sunday, Lexus will debut a new broadcast spot as part of its 'The Hard Way' brand advertising campaign. The campaign focuses on the engineering and manufacturing techniques the automaker employs that may be more difficult, but allows them to engineer a vehicle that inspires absolute confidence. It the spot titled, 'Chain,' a lone crane slowly lifts the front end of a Lexus LS, then a second vehicle is attached using cables and stretch bars, then another, and another and finally, a fifth Lexus vehicle is suspended in mid air from the crane using no support other than the strength of the LS. The gravity defying spot was created without the use of special effects or camera tricks. The vehicles really were suspended in mid air, not once or twice, but several times for three days straight! 2011-01-14T09:29:41+01:00 Lexus LS advertising 30 http://scaryideas.com/content/21279/ http://scaryideas.com/content/21279. http://scaryideas.com/content/21279 http://scaryideas.com/t/21279.jpg Lexus LS : Chain (Behind the Scenes) Why set the bar too high? Watch the newest commercial from Lexus to see how taking the hard way inspires absolute confidence. Sometimes, doing things the hard way is the only way. This Sunday, Lexus will debut a new broadcast spot as part of its 'The Hard Way' brand advertising campaign. The campaign focuses on the engineering and manufacturing techniques the automaker employs that may be more difficult, but allows them to engineer a vehicle that inspires absolute confidence. It the spot titled, 'Chain,' a lone crane slowly lifts the front end of a Lexus LS, then a second vehicle is attached using cables and stretch bars, then another, and another and finally, a fifth Lexus vehicle is suspended in mid air from the crane using no support other than the strength of the LS. The gravity defying spot was created without the use of special effects or camera tricks. The vehicles really were suspended in mid air, not once or twice, but several times for three days straight! 2011-01-14T09:30:35+01:00 Lexus LS advertising 30 http://scaryideas.com/content/21280/ http://scaryideas.com/content/21280. http://scaryideas.com/content/21280 http://scaryideas.com/t/21280.jpg Southwest Airlines : Family vacation The challenge with the Southwest campaign is also the most rewarding aspect: Taking real people, employees and consumers, and getting them to express who they are and communicate a really positive message,' says Editor Jay Nelsoon. 'Sam Cadman did an amazing job coaxing the performances from people to demonstrate the frustration of travelling with the legacy airlines. I really believe in the Southwest airlines philosophy. It was rewarding to be a part of another Southwest campaign that tells a real people/real employee story in a fresh and entertaining way.' 2011-01-14T09:33:31+01:00 Southwest Airlines advertising 30 http://scaryideas.com/content/21281/ http://scaryideas.com/content/21281. http://scaryideas.com/content/21281 http://scaryideas.com/t/21281.jpg Southwest Airlines : Business woman The challenge with the Southwest campaign is also the most rewarding aspect: Taking real people, employees and consumers, and getting them to express who they are and communicate a really positive message,' says Editor Jay Nelsoon. 'Sam Cadman did an amazing job coaxing the performances from people to demonstrate the frustration of travelling with the legacy airlines. I really believe in the Southwest airlines philosophy. It was rewarding to be a part of another Southwest campaign that tells a real people/real employee story in a fresh and entertaining way.' 2011-01-14T09:34:27+01:00 Southwest Airlines advertising 30 http://scaryideas.com/content/21283/ http://scaryideas.com/content/21283. http://scaryideas.com/content/21283 http://scaryideas.com/t/21283.jpg Servcorp : Sebastien International With Servcorp's Virtual Office product, even a one man band can be a multinational company. The Hallway, Sydney set out to prove it, by enlisting an entrepreneur and tasking him to create the World's Smallest Multinational in just 3 weeks. 2011-01-14T09:36:50+01:00 Servcorp advertising 30 http://scaryideas.com/content/21284/ http://scaryideas.com/content/21284. http://scaryideas.com/content/21284 http://scaryideas.com/t/21284.jpg Mercedes Benz : Escaped to the Mountains Tom Hanks ring a bell? Well there's no FedEx planes in this spot from Aleksander Bach, just a rather nice car. 2011-01-14T09:37:55+01:00 Mercedes Benz advertising 30 http://scaryideas.com/content/21285/ http://scaryideas.com/content/21285. http://scaryideas.com/content/21285 http://scaryideas.com/t/21285.jpg The Art Institutes : Create Tomorrow David & Goliath fill in the blanks with an imaginative spot helmed by Steve Mottershead. 2011-01-14T09:39:28+01:00 The Art Institutes advertising 30 http://scaryideas.com/content/21287/ http://scaryideas.com/content/21287. http://scaryideas.com/content/21287 http://scaryideas.com/t/21287.jpg Scholl footcare : Undivided attention for feet 2011-01-14T09:42:12+01:00 Scholl footcare advertising 30 http://scaryideas.com/content/21293/ http://scaryideas.com/content/21293. http://scaryideas.com/content/21293 http://scaryideas.com/t/21293.jpg Gatorade G : Usain Bolt - Why 2011-01-14T10:10:21+01:00 Gatorade G advertising 30 http://scaryideas.com/content/21303/ http://scaryideas.com/content/21303. http://scaryideas.com/content/21303 http://scaryideas.com/t/21303.jpg TicketCity : Puppy 2011-01-17T08:41:37+01:00 TicketCity advertising 30 http://scaryideas.com/content/21304/ http://scaryideas.com/content/21304. http://scaryideas.com/content/21304 http://scaryideas.com/t/21304.jpg TicketCity : Pudding 2011-01-17T08:47:49+01:00 TicketCity advertising 30 http://scaryideas.com/content/21305/ http://scaryideas.com/content/21305. http://scaryideas.com/content/21305 http://scaryideas.com/t/21305.jpg TicketCity : Heimlich 2011-01-17T08:48:40+01:00 TicketCity advertising 30 http://scaryideas.com/content/21306/ http://scaryideas.com/content/21306. http://scaryideas.com/content/21306 http://scaryideas.com/t/21306.jpg AICP : All Art is Advertising Put your hands together for the AICP Show's call for entries campaign for 2011. 2011-01-17T08:49:38+01:00 AICP advertising 30 http://scaryideas.com/content/21307/ http://scaryideas.com/content/21307. http://scaryideas.com/content/21307 http://scaryideas.com/t/21307.jpg Tobacco Free California : Emerging Man 2011-01-17T08:51:02+01:00 Tobacco Free California advertising 30 http://scaryideas.com/content/21309/ http://scaryideas.com/content/21309. http://scaryideas.com/content/21309 http://scaryideas.com/t/21309.jpg PA Department of Health : Mark 2011-01-17T09:06:08+01:00 PA Department of Health advertising 30 http://scaryideas.com/content/21310/ http://scaryideas.com/content/21310. http://scaryideas.com/content/21310 http://scaryideas.com/t/21310.jpg PA Department of Health : James 2011-01-17T09:06:51+01:00 PA Department of Health advertising 30 http://scaryideas.com/content/21311/ http://scaryideas.com/content/21311. http://scaryideas.com/content/21311 http://scaryideas.com/t/21311.jpg WeSC : Interactive Display Window Interactive Window Concept made for the module Advanced Interface Design at Hyper Island hosted by North Kingdom. Made by: Beatriz Areilza bareilza.com Gustaf Engström gustafengstrom.se Juliana Oliveira Silva cargocollective.com/'julianasilva Lucas Lima luklima.com Marcus Wallander lorem-ipsum.se Coach during the project: Thomas Larsson at B-Reel (Stockholm) Music: Bonobo - Kiara Shot with a RED ONE camera at 120fps in december 2010. Camera provided by: Ljud & Bildmedia, ljud-bildmedia.se Green screen: Pump Station Studio, pumpstation.se 2011-01-24T11:31:21+01:00 WeSC advertising 30 http://scaryideas.com/content/21312/ http://scaryideas.com/content/21312. http://scaryideas.com/content/21312 http://scaryideas.com/t/21312.jpg Ecobank : Ecobank. The Rhythm of Africa Ecobank have more branches across Africa than any other bank in the world and this ad from Brand, London celebrates everyday life across the continent. 2011-01-17T09:09:39+01:00 Ecobank advertising 30 http://scaryideas.com/content/21315/ http://scaryideas.com/content/21315. http://scaryideas.com/content/21315 http://scaryideas.com/t/21315.jpg ATG (Swedish Horse Racing) : A Love Story This 80 sec TVC about prevailing friendship for our client ATG (Swedish Horse racing) and their weekly game V75. The film can be seen as a metaphor for horse racing culture with dedicated supporters who loyally follow their interest through friendship, disappointment and happiness. But also for the able betting man's feeling for a rough diamond ­a horse he knows can win. The film was shot in the area around Seville. The song "Where do I begin?" from the film "Love Story" (1970) is sung by Dame Shirley Bassey. 2011-01-17T09:13:54+01:00 ATG (Swedish Horse Racing) advertising 30 http://scaryideas.com/content/21319/ http://scaryideas.com/content/21319. http://scaryideas.com/content/21319 http://scaryideas.com/t/21319.jpg Sony 3D World : Mouse wedding 2011-01-17T09:17:49+01:00 Sony 3D World advertising 30 http://scaryideas.com/content/21325/ http://scaryideas.com/content/21325. http://scaryideas.com/content/21325 http://scaryideas.com/t/21325.jpg Ford Fusion : Resale Value 2011-01-17T09:21:55+01:00 Ford Fusion advertising 30 http://scaryideas.com/content/21326/ http://scaryideas.com/content/21326. http://scaryideas.com/content/21326 http://scaryideas.com/t/21326.jpg Ford Fusion Hybrid : Fuel Economy 2011-01-17T09:22:51+01:00 Ford Fusion Hybrid advertising 30 http://scaryideas.com/content/21327/ http://scaryideas.com/content/21327. http://scaryideas.com/content/21327 http://scaryideas.com/t/21327.jpg Manifest : Circulation 2011-01-17T09:23:54+01:00 Manifest advertising 30 http://scaryideas.com/content/21329/ http://scaryideas.com/content/21329. http://scaryideas.com/content/21329 http://scaryideas.com/t/21329.jpg GE : Line Dance "Line Dance" shows people from around the world doing a line dance inspired by the Alan Jackson tune and video, 'Good Times.' We see them across cities, towns and lots of different GE facilities, like factories and tech centers, as copy reads, 'Technology that provides cleaner air, cleaner water and helps make all of us more energy efficient is something the whole world can get in step with.' The BBDO New York spot supports GE's ecomagination and its wide range of technological innovations. 2011-01-17T09:26:30+01:00 GE advertising 30 http://scaryideas.com/content/21330/ http://scaryideas.com/content/21330. http://scaryideas.com/content/21330 http://scaryideas.com/t/21330.jpg Audi : Goodnight Mercedes 2011-01-17T09:27:50+01:00 Audi advertising 30 http://scaryideas.com/content/21331/ http://scaryideas.com/content/21331. http://scaryideas.com/content/21331 http://scaryideas.com/t/21331.jpg Sukiennice Museum : Stories Behind the Paintings 2011-01-17T09:29:01+01:00 Sukiennice Museum advertising 30 http://scaryideas.com/content/21333/ http://scaryideas.com/content/21333. http://scaryideas.com/content/21333 http://scaryideas.com/t/21333.jpg The Winter Olympics : I Miss The Nineties Make your own mind up about the song ("Remember we stayed up all night when your Tamagochi died?") but the video for this track by The Winter Olympics will definitely have you reminiscing about the decade of Brit pop, magic eyes and Sega Mega Drives. 2011-01-17T09:36:54+01:00 The Winter Olympics advertising 30 http://scaryideas.com/content/21334/ http://scaryideas.com/content/21334. http://scaryideas.com/content/21334 http://scaryideas.com/t/21334.jpg MTV Skins : Reverse Party 2011-01-17T09:42:52+01:00 MTV Skins advertising 30 http://scaryideas.com/content/21346/ http://scaryideas.com/content/21346. http://scaryideas.com/content/21346 http://scaryideas.com/t/21346.jpg Mercedes Benz : Shadows 2011-01-17T19:09:11+01:00 Mercedes Benz advertising 30 http://scaryideas.com/content/21347/ http://scaryideas.com/content/21347. http://scaryideas.com/content/21347 http://scaryideas.com/t/21347.jpg LJCollective : Drunkard 2011-01-17T19:10:21+01:00 LJCollective advertising 30 http://scaryideas.com/content/21351/ http://scaryideas.com/content/21351. http://scaryideas.com/content/21351 http://scaryideas.com/t/21351.jpg Mini : Mini Vs Monster 2011-01-18T09:36:29+01:00 Mini advertising 30 http://scaryideas.com/content/21355/ http://scaryideas.com/content/21355. http://scaryideas.com/content/21355 http://scaryideas.com/t/21355.jpg Jordan's Muesli : Animals A low budget viral campaign done for fun. Animals gone wrong. 2011-01-18T09:47:25+01:00 Jordan's Muesli advertising 30 http://scaryideas.com/content/21356/ http://scaryideas.com/content/21356. http://scaryideas.com/content/21356 http://scaryideas.com/t/21356.jpg Jordan's Muesli : Scandalous Hens A low budget viral campaign done for fun. Animals gone wrong. 2011-01-18T09:48:03+01:00 Jordan's Muesli advertising 30 http://scaryideas.com/content/21357/ http://scaryideas.com/content/21357. http://scaryideas.com/content/21357 http://scaryideas.com/t/21357.jpg Jordan's Muesli : Naughty Birds A low budget viral campaign done for fun. Animals gone wrong. 2011-01-18T09:48:43+01:00 Jordan's Muesli advertising 30 http://scaryideas.com/content/21372/ http://scaryideas.com/content/21372. http://scaryideas.com/content/21372 http://scaryideas.com/t/21372.jpg Pepsi Max : Asteroid They're clowning around at the expense of the boss in this spot from Bart Timmer through CLM BBDO. 2011-01-19T09:28:18+01:00 Pepsi Max advertising 30 http://scaryideas.com/content/21373/ http://scaryideas.com/content/21373. http://scaryideas.com/content/21373 http://scaryideas.com/t/21373.jpg Pepsi Max : Magician They're clowning around at the expense of the boss in this spot from Bart Timmer through CLM BBDO. 2011-01-19T09:29:07+01:00 Pepsi Max advertising 30 http://scaryideas.com/content/21374/ http://scaryideas.com/content/21374. http://scaryideas.com/content/21374 http://scaryideas.com/t/21374.jpg Pepsi Max : Urgency They're clowning around at the expense of the boss in this spot from Bart Timmer through CLM BBDO. 2011-01-19T09:32:57+01:00 Pepsi Max advertising 30 http://scaryideas.com/content/21375/ http://scaryideas.com/content/21375. http://scaryideas.com/content/21375 http://scaryideas.com/t/21375.jpg Pepsi Max : Burnout They're clowning around at the expense of the boss in this spot from Bart Timmer through CLM BBDO. 2011-01-19T09:33:29+01:00 Pepsi Max advertising 30 http://scaryideas.com/content/21376/ http://scaryideas.com/content/21376. http://scaryideas.com/content/21376 http://scaryideas.com/t/21376.jpg Kraft Homestyle Macaroni & Cheese : Doghouse 2011-01-19T09:36:29+01:00 Kraft Homestyle Macaroni & Cheese advertising 30 http://scaryideas.com/content/21380/ http://scaryideas.com/content/21380. http://scaryideas.com/content/21380 http://scaryideas.com/t/21380.jpg Volkswagen Polo : Cesar & Marie-Antoinette 2011-01-19T09:40:36+01:00 Volkswagen Polo advertising 30 http://scaryideas.com/content/21381/ http://scaryideas.com/content/21381. http://scaryideas.com/content/21381 http://scaryideas.com/t/21381.jpg Volkswagen Polo : Napoléon & Louis XIV 2011-01-19T09:41:06+01:00 Volkswagen Polo advertising 30 http://scaryideas.com/content/21383/ http://scaryideas.com/content/21383. http://scaryideas.com/content/21383 http://scaryideas.com/t/21383.jpg Nike Football France : Cyrano de Bergerac French football enters a new era. The revolution is here. Vive Le Football Libre. 2011-01-19T10:01:18+01:00 Nike Football France advertising 30 http://scaryideas.com/content/21384/ http://scaryideas.com/content/21384. http://scaryideas.com/content/21384 http://scaryideas.com/t/21384.jpg Newfoundland and Labrador Tourism : Half Hour 2011-01-19T16:45:20+01:00 Newfoundland and Labrador Tourism advertising 30 http://scaryideas.com/content/21385/ http://scaryideas.com/content/21385. http://scaryideas.com/content/21385 http://scaryideas.com/t/21385.jpg Newfoundland and Labrador Tourism : 500 Years 2011-01-19T16:45:52+01:00 Newfoundland and Labrador Tourism advertising 30 http://scaryideas.com/content/21386/ http://scaryideas.com/content/21386. http://scaryideas.com/content/21386 http://scaryideas.com/t/21386.jpg GE : Ellie 2011-01-19T16:46:36+01:00 GE advertising 30 http://scaryideas.com/content/21387/ http://scaryideas.com/content/21387. http://scaryideas.com/content/21387 http://scaryideas.com/t/21387.jpg GE : Electric Cattle 2011-01-19T16:47:18+01:00 GE advertising 30 http://scaryideas.com/content/21390/ http://scaryideas.com/content/21390. http://scaryideas.com/content/21390 http://scaryideas.com/t/21390.jpg Citroën C3 : The Face A new ad for Citroën C3 that contains "Hit the road, Jack" by Ray Charles, mixed for the occasion by Dan Black. Have you ever tried C3 and its Zenith windscreen? 2011-01-20T09:01:15+01:00 Citroën C3 advertising 30 http://scaryideas.com/content/21395/ http://scaryideas.com/content/21395. http://scaryideas.com/content/21395 http://scaryideas.com/t/21395.jpg Yahoo! Mail : Lover Come Back 2011-01-20T09:20:23+01:00 Yahoo! Mail advertising 30 http://scaryideas.com/content/21396/ http://scaryideas.com/content/21396. http://scaryideas.com/content/21396 http://scaryideas.com/t/21396.jpg Yahoo! Mail : World's Greatest Dad 2011-01-20T09:21:48+01:00 Yahoo! Mail advertising 30 http://scaryideas.com/content/21407/ http://scaryideas.com/content/21407. http://scaryideas.com/content/21407 http://scaryideas.com/t/21407.jpg BC Salmon Farmers Association, BCSalmonFacts.ca : Email 2011-01-21T12:17:50+01:00 BC Salmon Farmers Association, BCSalmonFacts.ca advertising 30 http://scaryideas.com/content/21408/ http://scaryideas.com/content/21408. http://scaryideas.com/content/21408 http://scaryideas.com/t/21408.jpg BC Salmon Farmers Association, BCSalmonFacts.ca : Party 2011-01-21T12:19:44+01:00 BC Salmon Farmers Association, BCSalmonFacts.ca advertising 30 http://scaryideas.com/content/21409/ http://scaryideas.com/content/21409. http://scaryideas.com/content/21409 http://scaryideas.com/t/21409.jpg Staples : Stationery City The Works, Sydney has recreated a model of Sydney Harbour built entirely of stationery to better position Staples in the market place. 2011-01-21T12:20:39+01:00 Staples advertising 30 http://scaryideas.com/content/21410/ http://scaryideas.com/content/21410. http://scaryideas.com/content/21410 http://scaryideas.com/t/21410.jpg Lipton Brisk : Ozzy Like Ozzy tell us your Brisk story at http://www.facebook.com/brisk and tell us ever so briefly everything you need to know to be normal in 35 seconds. 2011-01-21T12:22:42+01:00 Lipton Brisk advertising 30 http://scaryideas.com/content/21414/ http://scaryideas.com/content/21414. http://scaryideas.com/content/21414 http://scaryideas.com/t/21414.jpg Anytime : Sadness Is your car insurance worth the drama 2011-01-21T12:32:00+01:00 Anytime advertising 30 http://scaryideas.com/content/21415/ http://scaryideas.com/content/21415. http://scaryideas.com/content/21415 http://scaryideas.com/t/21415.jpg Optus : Croc Tennis Two huge Crocs duke it out on centre court as part of a tactical campaign by M&C Saatchi Sydney for Optus. The spot launches Optus' free live streaming of Network Sevenâs coverage of Australia's Grand Slam tournament. M&C Saatchi, Sydney has created an audacious campaign for Optus to launch the telco's live mobile streaming of the Australian Tennis Open. The campaign's spearhead is a 30 second TVC that features two crocodiles playing tennis in the final to promote Optus' free live streaming of Network Sevenâs coverage of Australia's Grand Slam tournament. 2011-01-21T12:33:28+01:00 Optus advertising 30 http://scaryideas.com/content/21416/ http://scaryideas.com/content/21416. http://scaryideas.com/content/21416 http://scaryideas.com/t/21416.jpg DARTY : 36000 Solutions Forget 99 problems, these guys over at DARTY have got 36,000 solutions instead. 2011-01-21T12:34:30+01:00 DARTY advertising 30 http://scaryideas.com/content/21417/ http://scaryideas.com/content/21417. http://scaryideas.com/content/21417 http://scaryideas.com/t/21417.jpg Logitech Revue : Lonely TV, Part 1 2011-01-21T12:35:40+01:00 Logitech Revue advertising 30 http://scaryideas.com/content/21418/ http://scaryideas.com/content/21418. http://scaryideas.com/content/21418 http://scaryideas.com/t/21418.jpg Logitech Revue : Lonely TV, Part 2 2011-01-21T12:36:47+01:00 Logitech Revue advertising 30 http://scaryideas.com/content/21419/ http://scaryideas.com/content/21419. http://scaryideas.com/content/21419 http://scaryideas.com/t/21419.jpg Logitech Revue : Lonely TV, Part 3 2011-01-21T12:37:41+01:00 Logitech Revue advertising 30 http://scaryideas.com/content/21420/ http://scaryideas.com/content/21420. http://scaryideas.com/content/21420 http://scaryideas.com/t/21420.jpg Logitech Revue : Lonely TV, Part 4 2011-01-21T12:38:18+01:00 Logitech Revue advertising 30 http://scaryideas.com/content/21421/ http://scaryideas.com/content/21421. http://scaryideas.com/content/21421 http://scaryideas.com/t/21421.jpg Lacta Chocolate : Facebook app case study URL: http://www.facebook.com/Lacta Lacta is the leading chocolate brand in Greece. Its advertising has always been about people in "love", comparing the feeling to Lacta's sweet taste. Its slogan translates to "Lacta - The sweetest part of your life". In order to promote Lacta's Facebook page, OgilvyOne Athens developed an application that let people change Lacta's brand on the pack into the name of their lover. They could then post the custom image on their lover's Facebook wall, declaring to everyone that he or she is the sweetest part of their life. The application quickly became a viral hit in Greece, with 135.000 people sharing more than 300.000 virtual Lacta chocolates and many users substituting their profile image with their dedicated Lacta. This helped grow Lacta's Facebook page into the biggest for any brand in Greece, numbering today 265.000 fans. 2011-01-21T12:40:05+01:00 Lacta Chocolate advertising 30 http://scaryideas.com/content/21422/ http://scaryideas.com/content/21422. http://scaryideas.com/content/21422 http://scaryideas.com/t/21422.jpg Vatenfall : Electricity for Winter Sports 2011-01-21T12:40:53+01:00 Vatenfall advertising 30 http://scaryideas.com/content/21423/ http://scaryideas.com/content/21423. http://scaryideas.com/content/21423 http://scaryideas.com/t/21423.jpg INPES : La Craie 2011-01-21T12:43:59+01:00 INPES advertising 30 http://scaryideas.com/content/21424/ http://scaryideas.com/content/21424. http://scaryideas.com/content/21424 http://scaryideas.com/t/21424.jpg Asus : Republic of Gamers 2011-01-21T12:46:20+01:00 Asus advertising 30 http://scaryideas.com/content/21425/ http://scaryideas.com/content/21425. http://scaryideas.com/content/21425 http://scaryideas.com/t/21425.jpg Volkswagen Vehicles : A solid reduction on the whole range 2011-01-21T12:51:13+01:00 Volkswagen Vehicles advertising 30 http://scaryideas.com/content/21429/ http://scaryideas.com/content/21429. http://scaryideas.com/content/21429 http://scaryideas.com/t/21429.jpg Verizon iPhone : Tick-Tock Announcing the iPhone coming to Verizon Keywords: It, Begins, 33, YouTube, mov 2011-01-21T12:54:54+01:00 Verizon iPhone advertising 30 http://scaryideas.com/content/21430/ http://scaryideas.com/content/21430. http://scaryideas.com/content/21430 http://scaryideas.com/t/21430.jpg Oxfam : Vintage 1940's Oxfam Vintage via RKCR, London promotes its new fashion website with 3 charming films from different decades. The films narratives are told from the clothes point of view and what they go up to at the time. The end line 'To Be Continued' then prompts the viewer to go on and create their own stories. 2011-01-21T12:56:24+01:00 Oxfam advertising 30 http://scaryideas.com/content/21431/ http://scaryideas.com/content/21431. http://scaryideas.com/content/21431 http://scaryideas.com/t/21431.jpg Oxfam : Vintage 1950's Oxfam Vintage via RKCR, London promotes its new fashion website with 3 charming films from different decades. The films narratives are told from the clothes point of view and what they go up to at the time. The end line 'To Be Continued' then prompts the viewer to go on and create their own stories. 2011-01-21T12:56:54+01:00 Oxfam advertising 30 http://scaryideas.com/content/21432/ http://scaryideas.com/content/21432. http://scaryideas.com/content/21432 http://scaryideas.com/t/21432.jpg Oxfam : Vintage 1960's Oxfam Vintage via RKCR, London promotes its new fashion website with 3 charming films from different decades. The films narratives are told from the clothes point of view and what they go up to at the time. The end line 'To Be Continued' then prompts the viewer to go on and create their own stories. 2011-01-21T12:57:28+01:00 Oxfam advertising 30 http://scaryideas.com/content/21433/ http://scaryideas.com/content/21433. http://scaryideas.com/content/21433 http://scaryideas.com/t/21433.jpg Eircom : Eircom Musichub Sleeveface Chemistry, Dublin spot for Eircom Misichub Sleeveface 2011-01-21T12:58:25+01:00 Eircom advertising 30 http://scaryideas.com/content/21441/ http://scaryideas.com/content/21441. http://scaryideas.com/content/21441 http://scaryideas.com/t/21441.jpg Temptations : Laundry 2011-01-21T13:59:15+01:00 Temptations advertising 30 http://scaryideas.com/content/21444/ http://scaryideas.com/content/21444. http://scaryideas.com/content/21444 http://scaryideas.com/t/21444.jpg Showtime : Shameless - Main Titles Sarofsky Corp.'s main title sequence for the new Showtime Original Series SHAMELESS is an irreverent and illuminating portrait of the Gallagher family where private moments are exposed in the most unexpected place: the bathroom. The main title sequence, which premiered Sunday night, was inspired by the unapologetic tone of the show and its central characters. View it here. In SHAMELESS, Frank Gallagher is the proud single dad of six smart, spirited and independent kids, who without him would be... perhaps, better off. The brilliant William H. Macy and Emmy Rossum star in this wildly engaging and fearlessly twisted new Showtime Original Series. Erin Sarofsky, who directed the SHAMELESS main title, worked with the series creatives and cast to produce an authentic, completely original introduction to the show. The action was scripted as an intricate dance of illicit and personal behavior, which came to life on set by the charismatic cast. "It was rewarding to work with everyone at John Wells Productions and Showtime, as well as the amazing cast from SHAMELESS," comments Erin Sarofsky. "Our concept focused squarely on the actions and personalities within the family. While on set, we wanted to capture everything from our complex choreography to the quirky and serendipitous tendencies innate to the characters. The actors took our direction to a new and exciting level, infusing each moment with both exceptional subtlety and electricity." Shooting on the RED ONE camera, Sarofsky chose to compose the scene at a lower perspective, which mostly obscures the actors' faces and turns the viewer into a voyeur. The result is captivating and pleasingly uncomfortable. "The Luck You Got," by indie rock band The High Strung, is the pitch perfect music track with crunching guitars and lyrics that evoke scrappy survival in the face of adversity. Sarofsky Corp. provides creative storytelling, high-end concepting, and direction for entertainment and advertising-driven projects. The SHAMELESS main title highlights their strength as a live action production company, with type treatment and design playing a supporting role. Other projects produced by Sarofsky Corp. include the main title sequence for NBC's COMMUNITY, the Coca-Cola iPhone app, 'Superman/Batman: Public Enemies' feature titles, and commercials for Motorola, GM and more. For information on Sarofsky Corp. please visit: http://www.sarofsky.com. 2011-01-21T14:49:26+01:00 Showtime advertising 30 http://scaryideas.com/content/21453/ http://scaryideas.com/content/21453. http://scaryideas.com/content/21453 http://scaryideas.com/t/21453.jpg Engelhorn sports, Mannheim : Banner Screening To promote the current tennis collection which is distributed by Engelhorn sports, in a banner ad a professional tennis player always beats back the cursor like a ball. No matter from where somebody tries to click onto the banner ad, even experienced users won't be able to be successfull. 2011-01-22T20:11:50+01:00 Engelhorn sports, Mannheim advertising 30 http://scaryideas.com/content/21454/ http://scaryideas.com/content/21454. http://scaryideas.com/content/21454 http://scaryideas.com/t/21454.jpg T-Mobile : Chuck Norris Someone should have told this guy that you don't fuck with Chuck. 2011-01-22T20:12:32+01:00 T-Mobile advertising 30 http://scaryideas.com/content/21455/ http://scaryideas.com/content/21455. http://scaryideas.com/content/21455 http://scaryideas.com/t/21455.jpg Nike : Run 2011-01-22T20:14:15+01:00 Nike advertising 30 http://scaryideas.com/content/21456/ http://scaryideas.com/content/21456. http://scaryideas.com/content/21456 http://scaryideas.com/t/21456.jpg Honda : The Undying Dream 2011-01-22T20:15:23+01:00 Honda advertising 30 http://scaryideas.com/content/21457/ http://scaryideas.com/content/21457. http://scaryideas.com/content/21457 http://scaryideas.com/t/21457.jpg Subway : Didn't 2011-01-22T20:16:43+01:00 Subway advertising 30 http://scaryideas.com/content/21458/ http://scaryideas.com/content/21458. http://scaryideas.com/content/21458 http://scaryideas.com/t/21458.jpg Subway : Fatty, Fat, Fat 2011-01-22T20:17:44+01:00 Subway advertising 30 http://scaryideas.com/content/21466/ http://scaryideas.com/content/21466. http://scaryideas.com/content/21466 http://scaryideas.com/t/21466.jpg The Swedish People's Party of Finland : SFP manifesto video in 100 seconds or more 2011-01-23T16:26:07+01:00 The Swedish People's Party of Finland advertising 30 http://scaryideas.com/content/21470/ http://scaryideas.com/content/21470. http://scaryideas.com/content/21470 http://scaryideas.com/t/21470.jpg Audi A4 : Robot 2011-01-23T16:40:38+01:00 Audi A4 advertising 30 http://scaryideas.com/content/21471/ http://scaryideas.com/content/21471. http://scaryideas.com/content/21471 http://scaryideas.com/t/21471.jpg Orange : Scriepecer 2011-01-24T09:08:05+01:00 Orange advertising 30 http://scaryideas.com/content/21472/ http://scaryideas.com/content/21472. http://scaryideas.com/content/21472 http://scaryideas.com/t/21472.jpg Alzheimer's Society of BC : Memory Wall A 30-ft wall of sticky notes that spelled 'Remember' was installed in downtown Vancouver. Each note carried a reminder for the Alzheimer's Society of B.C.'s annual Walk for Memories. 2011-01-24T10:44:41+01:00 Alzheimer's Society of BC advertising 30 http://scaryideas.com/content/21474/ http://scaryideas.com/content/21474. http://scaryideas.com/content/21474 http://scaryideas.com/t/21474.jpg LG : My wife smashed my TV 2011-01-24T13:10:26+01:00 LG advertising 30 http://scaryideas.com/content/21475/ http://scaryideas.com/content/21475. http://scaryideas.com/content/21475 http://scaryideas.com/t/21475.jpg Cheetos : Piano 2011-01-24T13:12:39+01:00 Cheetos advertising 30 http://scaryideas.com/content/21476/ http://scaryideas.com/content/21476. http://scaryideas.com/content/21476 http://scaryideas.com/t/21476.jpg Deborah Milano : Twins sensations 2011-01-24T13:51:47+01:00 Deborah Milano advertising 30 http://scaryideas.com/content/21477/ http://scaryideas.com/content/21477. http://scaryideas.com/content/21477 http://scaryideas.com/t/21477.jpg The Recording Academy : Music is Life is Music - Eminem 2011-01-24T17:26:29+01:00 The Recording Academy advertising 30 http://scaryideas.com/content/21478/ http://scaryideas.com/content/21478. http://scaryideas.com/content/21478 http://scaryideas.com/t/21478.jpg The Recording Academy : Music is Life is Music - Katy Perry 2011-01-24T17:27:19+01:00 The Recording Academy advertising 30 http://scaryideas.com/content/21484/ http://scaryideas.com/content/21484. http://scaryideas.com/content/21484 http://scaryideas.com/t/21484.jpg Bud Light : 3D Test Commercial Disclaimer: "No stunt people were harmed making this ad because, well, they're stunt people." 2011-01-24T17:39:05+01:00 Bud Light advertising 30 http://scaryideas.com/content/21485/ http://scaryideas.com/content/21485. http://scaryideas.com/content/21485 http://scaryideas.com/t/21485.jpg Apple iPhone : Waltz 2011-01-25T09:20:48+01:00 Apple iPhone advertising 30 http://scaryideas.com/content/21487/ http://scaryideas.com/content/21487. http://scaryideas.com/content/21487 http://scaryideas.com/t/21487.jpg Jobsite : Newjobaphobia 2011-01-25T09:22:40+01:00 Jobsite advertising 30 http://scaryideas.com/content/21489/ http://scaryideas.com/content/21489. http://scaryideas.com/content/21489 http://scaryideas.com/t/21489.jpg Park Nicollet Health Services : Junk Food Ski Jump A hilarious new video posting on Facebook and YouTube documents someone fulfilling their New Year's resolution of saying goodbye to junk food in a most unique wayâby sending a grocery cart full of chips, donuts, candy, french fries, cookies, soda, jelly beans and ice cream speeding down a huge ski jump in Minnesota. The video is part of a series produced by advertising agency, Clarity Coverdale Fury for their client, Park Nicollet Health Services, to encourage people to stick with their New Year's resolutions. 2011-01-25T09:24:56+01:00 Park Nicollet Health Services advertising 30 http://scaryideas.com/content/21491/ http://scaryideas.com/content/21491. http://scaryideas.com/content/21491 http://scaryideas.com/t/21491.jpg Etisalat : Richard Gere 2011-01-25T09:27:59+01:00 Etisalat advertising 30 http://scaryideas.com/content/21492/ http://scaryideas.com/content/21492. http://scaryideas.com/content/21492 http://scaryideas.com/t/21492.jpg Kit-Kat : Crane 2011-01-25T09:29:12+01:00 Kit-Kat advertising 30 http://scaryideas.com/content/21496/ http://scaryideas.com/content/21496. http://scaryideas.com/content/21496 http://scaryideas.com/t/21496.jpg Nettbuss : Whoever You Are 2011-01-25T11:00:19+01:00 Nettbuss advertising 30 http://scaryideas.com/content/21498/ http://scaryideas.com/content/21498. http://scaryideas.com/content/21498 http://scaryideas.com/t/21498.jpg Toyota : A Glass of Water 2011-01-26T08:56:31+01:00 Toyota advertising 30 http://scaryideas.com/content/21500/ http://scaryideas.com/content/21500. http://scaryideas.com/content/21500 http://scaryideas.com/t/21500.jpg NHL All-Star Game : Heroes Featuring All-stars Sidney Crosby (Pittsburgh Penguins), Alex Ovechkin (Washington Capitals), and Jonathan Toews (Chicago Blackhawks) preparing for the rink, this adrenaline-inducing commercial is sure to get fans pumped for the big game! 2011-01-26T08:57:17+01:00 NHL All-Star Game advertising 30 http://scaryideas.com/content/21501/ http://scaryideas.com/content/21501. http://scaryideas.com/content/21501 http://scaryideas.com/t/21501.jpg MX vs ATV Alive : Announce 2011-01-26T08:58:27+01:00 MX vs ATV Alive advertising 30 http://scaryideas.com/content/21508/ http://scaryideas.com/content/21508. http://scaryideas.com/content/21508 http://scaryideas.com/t/21508.jpg Houthoff Buruma : The Game Houthoff Buruma is a Dutch large independent law firm. Crucial to its medium and long term survival they need to compete for the most talented law students. Problem number one: there are less than say 200 talented people amongst 800 graduating students each year in the Netherlands, which makes competition fierce. Problem number two: how do you find the talented students since grades often has nothing to do with it? They made a serious game. 2011-01-26T09:05:06+01:00 Houthoff Buruma advertising 30 http://scaryideas.com/content/21509/ http://scaryideas.com/content/21509. http://scaryideas.com/content/21509 http://scaryideas.com/t/21509.jpg Miller Light : Tie Breaking 2011-01-26T09:06:01+01:00 Miller Light advertising 30 http://scaryideas.com/content/21510/ http://scaryideas.com/content/21510. http://scaryideas.com/content/21510 http://scaryideas.com/t/21510.jpg Volkswagen Golf : Silent band 2011-01-26T09:06:55+01:00 Volkswagen Golf advertising 30 http://scaryideas.com/content/21518/ http://scaryideas.com/content/21518. http://scaryideas.com/content/21518 http://scaryideas.com/t/21518.jpg Tuna Council : Latin Lovers 2011-01-27T09:03:01+01:00 Tuna Council advertising 30 http://scaryideas.com/content/21519/ http://scaryideas.com/content/21519. http://scaryideas.com/content/21519 http://scaryideas.com/t/21519.jpg Tuna Council : Astronauts 2011-01-27T09:03:40+01:00 Tuna Council advertising 30 http://scaryideas.com/content/21520/ http://scaryideas.com/content/21520. http://scaryideas.com/content/21520 http://scaryideas.com/t/21520.jpg Tuna Council : Bungee Jumpers 2011-01-27T09:04:09+01:00 Tuna Council advertising 30 http://scaryideas.com/content/21521/ http://scaryideas.com/content/21521. http://scaryideas.com/content/21521 http://scaryideas.com/t/21521.jpg Hyundai Sonata Hybrid : Anachronistic City In an otherwise modern city, people use technologies that haven't advanced beyond their first generation. The accompanying voiceover says 'What if we always settled for the first thing that came along? Then we'd never have gotten'here.' At which point a Sonata Hybrid drives past some surprised residents of this Anachronistic City. 2011-01-27T10:55:24+01:00 Hyundai Sonata Hybrid advertising 30 http://scaryideas.com/content/21522/ http://scaryideas.com/content/21522. http://scaryideas.com/content/21522 http://scaryideas.com/t/21522.jpg First Calgary Financial : Dance Members are part of everything we do. Even our ads. 2011-01-27T09:06:11+01:00 First Calgary Financial advertising 30 http://scaryideas.com/content/21523/ http://scaryideas.com/content/21523. http://scaryideas.com/content/21523 http://scaryideas.com/t/21523.jpg First Calgary Financial : Rubik's cube Members are part of everything we do. Even our ads. 2011-01-27T09:06:47+01:00 First Calgary Financial advertising 30 http://scaryideas.com/content/21524/ http://scaryideas.com/content/21524. http://scaryideas.com/content/21524 http://scaryideas.com/t/21524.jpg First Calgary Financial : Dolphin face Members are part of everything we do. Even our ads. 2011-01-27T09:07:15+01:00 First Calgary Financial advertising 30 http://scaryideas.com/content/21525/ http://scaryideas.com/content/21525. http://scaryideas.com/content/21525 http://scaryideas.com/t/21525.jpg First Calgary Financial : Swordsman Members are part of everything we do. Even our ads. 2011-01-27T09:07:44+01:00 First Calgary Financial advertising 30 http://scaryideas.com/content/21526/ http://scaryideas.com/content/21526. http://scaryideas.com/content/21526 http://scaryideas.com/t/21526.jpg MOCTU Ontario Ministry of Colleges and Universities : Chef 2011-01-27T09:10:17+01:00 MOCTU Ontario Ministry of Colleges and Universities advertising 30 http://scaryideas.com/content/21527/ http://scaryideas.com/content/21527. http://scaryideas.com/content/21527 http://scaryideas.com/t/21527.jpg MOCTU Ontario Ministry of Colleges and Universities : Medic 2011-01-27T09:11:51+01:00 MOCTU Ontario Ministry of Colleges and Universities advertising 30 http://scaryideas.com/content/21531/ http://scaryideas.com/content/21531. http://scaryideas.com/content/21531 http://scaryideas.com/t/21531.jpg Toyota : Papel DENTSU CREO "ROLE" FOR YOUR CUSTOMER TOYOTA City of Buenos Aires, January 2011 .- Dentsu Argentina, led by agency William Wall, created the new animated spot "Paper" for the automotive customer The animation business largely thanks to everyone who made it possible the car reaches 500 thousand units Hilux SW4 produced at its plant "The main challenge was to find a way to close, warm and relevant a corporate message and we did all that mean moving the 500 000 Hilux SW4 units for its owners and drivers, "said the creative team. The film had Barraca Post production and the band is Twins Music. Dentsu, founded in Japan in 1901 is the number 1 agency in the world, is present with over 100 offices in 49 cities in 27 countries, employing over 16 thousand workers around the globe. Dentsu Network West (DNW) is the communications network owned by Dentsu, customer-focused and obsessed with the future of the industry. Has offices in New York, London, Sao Paulo and Buenos Aires. Dentsu is set in Argentina in 2007 with the growth of clients such as Toyota, Banco Itau, Ribeiro, Sadia, Yakult and Canon, among others companies. For more information visit: www.dentsu.com.ar 2011-01-27T10:45:57+01:00 Toyota advertising 30 http://scaryideas.com/content/21532/ http://scaryideas.com/content/21532. http://scaryideas.com/content/21532 http://scaryideas.com/t/21532.jpg FairPoint Communications : Love Your Bundle - Elf 2011-01-27T10:57:30+01:00 FairPoint Communications advertising 30 http://scaryideas.com/content/21536/ http://scaryideas.com/content/21536. http://scaryideas.com/content/21536 http://scaryideas.com/t/21536.jpg FairPoint Communications : Love Your Bundle - Workout 2011-01-27T12:56:24+01:00 FairPoint Communications advertising 30 http://scaryideas.com/content/21540/ http://scaryideas.com/content/21540. http://scaryideas.com/content/21540 http://scaryideas.com/t/21540.jpg FairPoint Communications : Love Your Bundle - Scary Movie 2011-01-27T12:56:51+01:00 FairPoint Communications advertising 30 http://scaryideas.com/content/21546/ http://scaryideas.com/content/21546. http://scaryideas.com/content/21546 http://scaryideas.com/t/21546.jpg Telkom 8.ta : Emoticon (and Casestudy) 'Emoticon' is the brand ad for the multi media campaign launch of mobile network 8.ta directed by Keith Rose of Velocity for McCann Erickson SA. The campaign delivers on a simple truth that human connection is what makes life worth living and it all begins with a greeting, in this case 8.ta which is derived from "Heita" ( pronounced aytaah!). Heita is South African street language and township slang for hey, howzit and hello. The ad features specially created Emoticon characters with a Sid and Nancy feel that speak to the audience in a more visual way resulting in a surreal cartoon like experience for the viewer. 2011-01-27T13:33:25+01:00 Telkom 8.ta advertising 30 http://scaryideas.com/content/21547/ http://scaryideas.com/content/21547. http://scaryideas.com/content/21547 http://scaryideas.com/t/21547.jpg Old Spice : I'm Back Isaiah Mustafa returns for Old Spice. 2011-01-28T09:20:40+01:00 Old Spice advertising 30 http://scaryideas.com/content/21549/ http://scaryideas.com/content/21549. http://scaryideas.com/content/21549 http://scaryideas.com/t/21549.jpg Energizer : Kenny Controller 2011-01-31T09:01:25+01:00 Energizer advertising 30 http://scaryideas.com/content/21550/ http://scaryideas.com/content/21550. http://scaryideas.com/content/21550 http://scaryideas.com/t/21550.jpg Energizer : Ricky Remote 2011-01-31T09:00:22+01:00 Energizer advertising 30 http://scaryideas.com/content/21551/ http://scaryideas.com/content/21551. http://scaryideas.com/content/21551 http://scaryideas.com/t/21551.jpg Energizer : Clickity Camera 2011-01-31T09:01:56+01:00 Energizer advertising 30 http://scaryideas.com/content/21552/ http://scaryideas.com/content/21552. http://scaryideas.com/content/21552 http://scaryideas.com/t/21552.jpg Energizer : Flickity Flashlight 2011-01-31T09:00:45+01:00 Energizer advertising 30 http://scaryideas.com/content/21554/ http://scaryideas.com/content/21554. http://scaryideas.com/content/21554 http://scaryideas.com/t/21554.jpg Match.com : Match 2011-01-31T09:09:17+01:00 Match.com advertising 30 http://scaryideas.com/content/21563/ http://scaryideas.com/content/21563. http://scaryideas.com/content/21563 http://scaryideas.com/t/21563.jpg BMF : Wow Sit Down Thing 2011-01-28T10:32:44+01:00 BMF advertising 30 http://scaryideas.com/content/21577/ http://scaryideas.com/content/21577. http://scaryideas.com/content/21577 http://scaryideas.com/t/21577.jpg Stayfree : Stayfree All Night White Sheet Challenge Sleeping on white bedsheets during period nights is now a fear of the past. The Stayfree® All Night White Sheet Challenge created by McCann, Mumbai will change your period nights forever. Have you taken the challenge yet? 2011-01-30T17:33:00+01:00 Stayfree advertising 30 http://scaryideas.com/content/21578/ http://scaryideas.com/content/21578. http://scaryideas.com/content/21578 http://scaryideas.com/t/21578.jpg Europcar : Crush hour 2011-01-30T17:34:25+01:00 Europcar advertising 30 http://scaryideas.com/content/21583/ http://scaryideas.com/content/21583. http://scaryideas.com/content/21583 http://scaryideas.com/t/21583.jpg Verizon FiOS : Tu Puedes 2011-01-31T08:54:40+01:00 Verizon FiOS advertising 30 http://scaryideas.com/content/21584/ http://scaryideas.com/content/21584. http://scaryideas.com/content/21584 http://scaryideas.com/t/21584.jpg Lane Bryant : Not what Mom had in mind? 2011-01-31T08:55:48+01:00 Lane Bryant advertising 30 http://scaryideas.com/content/21585/ http://scaryideas.com/content/21585. http://scaryideas.com/content/21585 http://scaryideas.com/t/21585.jpg Mercedes-Benz CLS : Sensuality & Sense URL: http://www.mercedes-benz.com/cls For the new CLS web special, author Joey Goebel wrote an interactive, personalizable shortstory. The Berlin-based illustrator-duo Drushba Pankow created the visual setting. Over 400 preparatory drawings by the illustration-duo Drushba Pankow, over 300 hours of coloration with paint and brushes, over 100 gigabyte high-resolution scans, over 40 hand-illustrated pagestates digitally dissected into 200 layers and individually animated by hand unify this web special. 2011-01-31T08:57:27+01:00 Mercedes-Benz CLS advertising 30 http://scaryideas.com/content/21586/ http://scaryideas.com/content/21586. http://scaryideas.com/content/21586 http://scaryideas.com/t/21586.jpg Gancia : Break the Ice 2011-01-31T08:58:08+01:00 Gancia advertising 30 http://scaryideas.com/content/21587/ http://scaryideas.com/content/21587. http://scaryideas.com/content/21587 http://scaryideas.com/t/21587.jpg Bounty : Imagination 2011-01-31T09:06:01+01:00 Bounty advertising 30 http://scaryideas.com/content/21588/ http://scaryideas.com/content/21588. http://scaryideas.com/content/21588 http://scaryideas.com/t/21588.jpg Nando's : Love The Juice 2011-01-31T09:06:50+01:00 Nando's advertising 30 http://scaryideas.com/content/21589/ http://scaryideas.com/content/21589. http://scaryideas.com/content/21589 http://scaryideas.com/t/21589.jpg Nando's : Eastbound & Mom 2011-01-31T09:07:21+01:00 Nando's advertising 30 http://scaryideas.com/content/21590/ http://scaryideas.com/content/21590. http://scaryideas.com/content/21590 http://scaryideas.com/t/21590.jpg Kotex Young : How we won the hearts of Israeli teenage girls The Online Advert titled How we won the hearts of Israeli teenage girls was done by Mccann Erickson Israel advertising agency Kotex Young company (for Kotex) in ISRAEL. It was released in the November 2010. Business sector is Toiletries & pharmaceuticals. 2011-01-31T09:08:28+01:00 Kotex Young advertising 30 http://scaryideas.com/content/21591/ http://scaryideas.com/content/21591. http://scaryideas.com/content/21591 http://scaryideas.com/t/21591.jpg Honda : This Unpredictable Life 2011-01-31T09:27:35+01:00 Honda advertising 30 http://scaryideas.com/content/21592/ http://scaryideas.com/content/21592. http://scaryideas.com/content/21592 http://scaryideas.com/t/21592.jpg AT&T : Spring 2011-01-31T10:09:14+01:00 AT&T advertising 30 http://scaryideas.com/content/21593/ http://scaryideas.com/content/21593. http://scaryideas.com/content/21593 http://scaryideas.com/t/21593.jpg Pfister : The Dinner Award-winning director Ben Gregor, has come up with a new film for Swiss furniture brand Pfister by working with ad agency Walker (www.walker.ag) Pfister is one of the best-known furniture brands in Switzerland and has been around for over 120 years. They have 20 branches throughout Switzerland and pride themselves on quality. They offer a wide range of beautifully designed and exciting pieces along with innovative services. 2011-02-04T09:20:53+01:00 Pfister advertising 30 http://scaryideas.com/content/21596/ http://scaryideas.com/content/21596. http://scaryideas.com/content/21596 http://scaryideas.com/t/21596.jpg Nike CTR 360 Maestri II : Take Control Andrés Iniesta In the heart of the action. That's where you'll find Andrés Iniesta. And the new Nike CTR 360 Maestri II. Built to take whatever the game throws at you. From whatever angle. Then turn it into magic. In training. On pitch. Take Control. 2011-01-31T12:16:24+01:00 Nike CTR 360 Maestri II advertising 30 http://scaryideas.com/content/21602/ http://scaryideas.com/content/21602. http://scaryideas.com/content/21602 http://scaryideas.com/t/21602.jpg Tayto : Velvet Crunch Sponsors for Biggest Loser (Bumpers) New York: Can a campaign featuring a bag of potato chips motivate women to lose weight? It might seem a little far-fetched, but the creative and technical team at Charged Studios, the hybrid animation, live-action and VFX company, conceived and created a pair of bumpers for Irish potato crisp brand Tayto, that did just that. Dubbed 'The Biggest Winner,' the animated bumper package, which features a bag of low-calorie Velvet Crunch Taytos exercising its way towards its weight loss goals, will air at the beginning and end of the UK's version of the popular competitive weight loss series, 'The Biggest Loser.' Largo Foods, the largest snack foods company in Ireland, approached Charged Studios with a simple brief: depict a bag of chips performing calisthenics, as a means to connect the product to the show's weight loss theme. Taking that cue, Charged responded with an idea that would get to the heart of the creative - while telling a fully realized story within the bumpers' short timeframe. The studio decided to feminize the bag '" to connect with the female target market, and cast the bag of chips as the winner of the spot's implied weight loss competition. At the end of each bumper, the bag jumps victoriously on a scale and it is revealed that it weighed in at only 83 calories. The low number prompts a wave of fanfare, reminiscent of the 'The Biggest Loser' segments, when contestants are weighed in. 'From the start, the creation of this particular line of Tayto crisps, the whole Velvet Crunch line, is geared towards women,' explains director Adam Pierce. 'But it's a low-calorie product for anyone who wants to enjoy a treat, without taking in the calories traditionally associated with it.' Armed with a strong idea, Charged worked collaboratively with U.S. agency, Challenge Entertainment, to develop and produce the spots with a tight turnaround. Charged was integral to each stage of the process, writing copy, shooting on the Canon 40D, capturing frames with Dragon software and composing new music at the agency's request. Compositor Djuna Wahlrob even crafted the weight scale using the images of a blender and an iPad. Charged Studio's team decided to make the bag a winner and tell a complete story in a 5-10 sec. bumper, incorporating voiceover and a scale along the way," notes Adam. "Not having the chip bags in hand until the last minute, and coming up with creative solutions, executing and deliver the job in just three days, was a challenge.' About Charged Studios: Charged Studios has been bringing wit, originality and punch to the art of visual storytelling'"through a mix of animation, puppetry, live-action and visual effects'"for over 10 years. Our open-architecture design, CGI, live-action production, editorial, music and sound studio is a creative haven for a diverse mix of collaborative artists with a shared passion for creating fresh, compelling spots that exceed client expectations and push the envelope. For additional information contact Charged at 718.855.0216, or chargedinfo@charged.com or visit www.charged.com. Equipment used included the Canon 40D and Dragon frame-capture software. 2011-01-31T14:57:44+01:00 Tayto advertising 30 http://scaryideas.com/content/21607/ http://scaryideas.com/content/21607. http://scaryideas.com/content/21607 http://scaryideas.com/t/21607.jpg Nissan Quest : Innovation for All - Errand 2011-01-31T15:56:39+01:00 Nissan Quest advertising 30 http://scaryideas.com/content/21610/ http://scaryideas.com/content/21610. http://scaryideas.com/content/21610 http://scaryideas.com/t/21610.jpg Skittles : Fist 2011-02-01T09:02:09+01:00 Skittles advertising 30 http://scaryideas.com/content/21611/ http://scaryideas.com/content/21611. http://scaryideas.com/content/21611 http://scaryideas.com/t/21611.jpg NFL on Fox : Dr. Phil - Ring Envy There is conflict in the land of the NFL on FOX. There are tensions. There are jealousies that threaten to tear this family apart. There really is only one place to go to air these grievances, reveal these petty differences, and work through these problems. That place, is the Dr. Phil show. The root of the problem? Super Bowl ring envy. Sure, Strahan, Terry, Howie, Jimmy, and Troy have rings upon rings, but the sniping and feelings of inadequacy coming from Joe, Curt, and Frank has got to come to a stop. And from Dr. Phil's perspective, our Super Bowl guys are sweet as sugar, perfect angels in this equation, and it's the other guys who have to get over it and get with the program. So there's our non-super bowl guys pouring out their hurt feelings and constant slights, while Dr. Phil upbraids them with his trademark bravado leaving the non-ring guys confused and looking for even more answers. 2011-02-01T09:08:00+01:00 NFL on Fox advertising 30 http://scaryideas.com/content/21612/ http://scaryideas.com/content/21612. http://scaryideas.com/content/21612 http://scaryideas.com/t/21612.jpg NFL on Fox : Dr. Phil - Troy and Joe There is conflict in the land of the NFL on FOX. There are tensions. There are jealousies that threaten to tear this family apart. There really is only one place to go to air these grievances, reveal these petty differences, and work through these problems. That place, is the Dr. Phil show. The root of the problem? Super Bowl ring envy. Sure, Strahan, Terry, Howie, Jimmy, and Troy have rings upon rings, but the sniping and feelings of inadequacy coming from Joe, Curt, and Frank has got to come to a stop. And from Dr. Phil's perspective, our Super Bowl guys are sweet as sugar, perfect angels in this equation, and it's the other guys who have to get over it and get with the program. So there's our non-super bowl guys pouring out their hurt feelings and constant slights, while Dr. Phil upbraids them with his trademark bravado leaving the non-ring guys confused and looking for even more answers. 2011-02-01T09:08:43+01:00 NFL on Fox advertising 30 http://scaryideas.com/content/21613/ http://scaryideas.com/content/21613. http://scaryideas.com/content/21613 http://scaryideas.com/t/21613.jpg NFL on Fox : Dr. Phil - Paranoid There is conflict in the land of the NFL on FOX. There are tensions. There are jealousies that threaten to tear this family apart. There really is only one place to go to air these grievances, reveal these petty differences, and work through these problems. That place, is the Dr. Phil show. The root of the problem? Super Bowl ring envy. Sure, Strahan, Terry, Howie, Jimmy, and Troy have rings upon rings, but the sniping and feelings of inadequacy coming from Joe, Curt, and Frank has got to come to a stop. And from Dr. Phil's perspective, our Super Bowl guys are sweet as sugar, perfect angels in this equation, and it's the other guys who have to get over it and get with the program. So there's our non-super bowl guys pouring out their hurt feelings and constant slights, while Dr. Phil upbraids them with his trademark bravado leaving the non-ring guys confused and looking for even more answers. 2011-02-01T09:10:36+01:00 NFL on Fox advertising 30 http://scaryideas.com/content/21614/ http://scaryideas.com/content/21614. http://scaryideas.com/content/21614 http://scaryideas.com/t/21614.jpg NFL on Fox : Dr. Phil - How Does it Feel There is conflict in the land of the NFL on FOX. There are tensions. There are jealousies that threaten to tear this family apart. There really is only one place to go to air these grievances, reveal these petty differences, and work through these problems. That place, is the Dr. Phil show. The root of the problem? Super Bowl ring envy. Sure, Strahan, Terry, Howie, Jimmy, and Troy have rings upon rings, but the sniping and feelings of inadequacy coming from Joe, Curt, and Frank has got to come to a stop. And from Dr. Phil's perspective, our Super Bowl guys are sweet as sugar, perfect angels in this equation, and it's the other guys who have to get over it and get with the program. So there's our non-super bowl guys pouring out their hurt feelings and constant slights, while Dr. Phil upbraids them with his trademark bravado leaving the non-ring guys confused and looking for even more answers. 2011-02-01T09:11:03+01:00 NFL on Fox advertising 30 http://scaryideas.com/content/21615/ http://scaryideas.com/content/21615. http://scaryideas.com/content/21615 http://scaryideas.com/t/21615.jpg Foster's : Foster's Priority If you become a Foster's Priority member, you can buy tickets online and Foster's Facebook group to most popular concerts 24 hours before they're for sale for all.. To promote it 358 Helsinki did commercials where music fans are little too used to their priority status.This another in the series 2011-02-01T09:18:17+01:00 Foster's advertising 30 http://scaryideas.com/content/21619/ http://scaryideas.com/content/21619. http://scaryideas.com/content/21619 http://scaryideas.com/t/21619.jpg H&R Block : Greenback 2011-02-01T09:26:25+01:00 H&R Block advertising 30 http://scaryideas.com/content/21620/ http://scaryideas.com/content/21620. http://scaryideas.com/content/21620 http://scaryideas.com/t/21620.jpg H&R Block : Nickel diner 2011-02-01T09:26:56+01:00 H&R Block advertising 30 http://scaryideas.com/content/21621/ http://scaryideas.com/content/21621. http://scaryideas.com/content/21621 http://scaryideas.com/t/21621.jpg H&R Block : Quilt lady 2011-02-01T09:27:43+01:00 H&R Block advertising 30 http://scaryideas.com/content/21622/ http://scaryideas.com/content/21622. http://scaryideas.com/content/21622 http://scaryideas.com/t/21622.jpg Madhya Pradesh Tourism : M.P. Tourism Hands A TVC created by Ogilvy & Mather, Mumbai to promote tourism for the state of Madhya Pradesh in India. It tells the many magical stories of this land using the oldest storytelling art form â hand shadowgraphy. 2011-02-01T09:30:45+01:00 Madhya Pradesh Tourism advertising 30 http://scaryideas.com/content/21623/ http://scaryideas.com/content/21623. http://scaryideas.com/content/21623 http://scaryideas.com/t/21623.jpg McDonald's : Napoleon New footage from TBWA Brussels reveals the reason behind Napoleon's peculiar pose. 2011-02-02T09:42:07+01:00 McDonald's advertising 30 http://scaryideas.com/content/21626/ http://scaryideas.com/content/21626. http://scaryideas.com/content/21626 http://scaryideas.com/t/21626.jpg Saab : The Story of Saab 2011-02-01T09:34:16+01:00 Saab advertising 30 http://scaryideas.com/content/21629/ http://scaryideas.com/content/21629. http://scaryideas.com/content/21629 http://scaryideas.com/t/21629.jpg Motorola : Goodbye 1984 (Super Bowl Ad Teaser) 2011-02-01T09:49:26+01:00 Motorola advertising 30 http://scaryideas.com/content/21639/ http://scaryideas.com/content/21639. http://scaryideas.com/content/21639 http://scaryideas.com/t/21639.jpg Pepsi Max : Cooking with Snoop Dog Cooking with Snoop and Pepsi Max driver Watch Snoop Dogg teach our own Pepsi Max driver how to make 'Bowl of Chips' and '8 Layer Dip' in this new online spot. 2011-02-02T10:00:15+01:00 Pepsi Max advertising 30 http://scaryideas.com/content/21640/ http://scaryideas.com/content/21640. http://scaryideas.com/content/21640 http://scaryideas.com/t/21640.jpg AT&T : Entertainment 2011-02-02T09:20:37+01:00 AT&T advertising 30 http://scaryideas.com/content/21642/ http://scaryideas.com/content/21642. http://scaryideas.com/content/21642 http://scaryideas.com/t/21642.jpg Radio 538 : Cockspin On the dutch version of So you think you can dance two guys take breakin' to the next level. 2011-02-02T09:24:20+01:00 Radio 538 advertising 30 http://scaryideas.com/content/21644/ http://scaryideas.com/content/21644. http://scaryideas.com/content/21644 http://scaryideas.com/t/21644.jpg JFK50 : Ask not, Cafe An integrated television, print and PR effort that celebrates the legacy, ideals, vision, passion and spirit of John Fitzgerald Kennedy (JFK) and urges Americans to become involved in public service, is launching today to mark the 50th anniversary of his Inauguration. The "Ask Not" effort was developed pro-bono by Ogilvy & Mather New York with Ogilvy Public Relations and is part of a broad educational campaign that includes events, and an innovative multimedia website, JFK50.org, created by JFK's son-in-law Edwin Schlossberg. Ogilvy has been working with Schlossberg and the Kennedy Library on this project for over a year. To drive awareness of the initiative, Ogilvy developed a two-part public service campaign, entitled "Ask" and "Ask Not," the latter of which stars Jimmy Fallon. The first, "Ask," is a 60-second vignette that showcases key events over the past 50 years which take the viewer through a brief history of JFK, 'the man,' his belief system and why he still matters, 50 years later. It highlights how he challenged a nation to stand with him against racism and war, to join him to become involved in the community, and to think 'big' and motivate others to create change. The "Ask Not," effort is comprised of three public service ads starring Jimmy Fallon. The ads urge consumers to refrain from getting caught up in the trivialities, consumerism and celebrity worship that are too common today and instead, to take action and becoming involved in their communities. "John F. Kennedy was an incredible man. He challenged us to take a stand to be better than ourselves and to 'dream' of the impossible," said Chris Curry, Creative Director, Ogilvy & Mather. "This campaign was not only created in the memory of JFK, but inspired by him. We see the anniversary of the inauguration as an opportunity to make those words relevant again to a new generation, and inspire a kind of idealism and activism that can be in short supply these days." "Nearly 50 years have passed since President John Fitzgerald Kennedy sparked an era of progress, innovation, and inspiration based on excellence," said Ed Schlossberg, principal of ESI whose firm designed and created the website. "The key objective of the campaign is to commemorate his legacy, and with JFK50.org we are giving a new generation the opportunity to appreciate the importance of past achievements and events and better understand his vision." The Kennedy Library Foundation partnered with Comcast, Viacom and CBS to offer sponsorships and the expertise needed to make the campaign a reality. The national television spots and public service announcements will run on Viacom, Comcast and CBS properties, as well as www.JFK50.org. Comcast Xfinity will also run clips from the digital archives. More details about the campaign can be found at the website www.JFK50.org. 2011-02-02T09:36:17+01:00 JFK50 advertising 30 http://scaryideas.com/content/21645/ http://scaryideas.com/content/21645. http://scaryideas.com/content/21645 http://scaryideas.com/t/21645.jpg JFK50 : Ask not, Street An integrated television, print and PR effort that celebrates the legacy, ideals, vision, passion and spirit of John Fitzgerald Kennedy (JFK) and urges Americans to become involved in public service, is launching today to mark the 50th anniversary of his Inauguration. The "Ask Not" effort was developed pro-bono by Ogilvy & Mather New York with Ogilvy Public Relations and is part of a broad educational campaign that includes events, and an innovative multimedia website, JFK50.org, created by JFK's son-in-law Edwin Schlossberg. Ogilvy has been working with Schlossberg and the Kennedy Library on this project for over a year. To drive awareness of the initiative, Ogilvy developed a two-part public service campaign, entitled "Ask" and "Ask Not," the latter of which stars Jimmy Fallon. The first, "Ask," is a 60-second vignette that showcases key events over the past 50 years which take the viewer through a brief history of JFK, 'the man,' his belief system and why he still matters, 50 years later. It highlights how he challenged a nation to stand with him against racism and war, to join him to become involved in the community, and to think 'big' and motivate others to create change. The "Ask Not," effort is comprised of three public service ads starring Jimmy Fallon. The ads urge consumers to refrain from getting caught up in the trivialities, consumerism and celebrity worship that are too common today and instead, to take action and becoming involved in their communities. "John F. Kennedy was an incredible man. He challenged us to take a stand to be better than ourselves and to 'dream' of the impossible," said Chris Curry, Creative Director, Ogilvy & Mather. "This campaign was not only created in the memory of JFK, but inspired by him. We see the anniversary of the inauguration as an opportunity to make those words relevant again to a new generation, and inspire a kind of idealism and activism that can be in short supply these days." "Nearly 50 years have passed since President John Fitzgerald Kennedy sparked an era of progress, innovation, and inspiration based on excellence," said Ed Schlossberg, principal of ESI whose firm designed and created the website. "The key objective of the campaign is to commemorate his legacy, and with JFK50.org we are giving a new generation the opportunity to appreciate the importance of past achievements and events and better understand his vision." The Kennedy Library Foundation partnered with Comcast, Viacom and CBS to offer sponsorships and the expertise needed to make the campaign a reality. The national television spots and public service announcements will run on Viacom, Comcast and CBS properties, as well as www.JFK50.org. Comcast Xfinity will also run clips from the digital archives. More details about the campaign can be found at the website www.JFK50.org. 2011-02-02T09:36:08+01:00 JFK50 advertising 30 http://scaryideas.com/content/21646/ http://scaryideas.com/content/21646. http://scaryideas.com/content/21646 http://scaryideas.com/t/21646.jpg JFK50 : Ask not, Taxi An integrated television, print and PR effort that celebrates the legacy, ideals, vision, passion and spirit of John Fitzgerald Kennedy (JFK) and urges Americans to become involved in public service, is launching today to mark the 50th anniversary of his Inauguration. The "Ask Not" effort was developed pro-bono by Ogilvy & Mather New York with Ogilvy Public Relations and is part of a broad educational campaign that includes events, and an innovative multimedia website, JFK50.org, created by JFK's son-in-law Edwin Schlossberg. Ogilvy has been working with Schlossberg and the Kennedy Library on this project for over a year. To drive awareness of the initiative, Ogilvy developed a two-part public service campaign, entitled "Ask" and "Ask Not," the latter of which stars Jimmy Fallon. The first, "Ask," is a 60-second vignette that showcases key events over the past 50 years which take the viewer through a brief history of JFK, 'the man,' his belief system and why he still matters, 50 years later. It highlights how he challenged a nation to stand with him against racism and war, to join him to become involved in the community, and to think 'big' and motivate others to create change. The "Ask Not," effort is comprised of three public service ads starring Jimmy Fallon. The ads urge consumers to refrain from getting caught up in the trivialities, consumerism and celebrity worship that are too common today and instead, to take action and becoming involved in their communities. "John F. Kennedy was an incredible man. He challenged us to take a stand to be better than ourselves and to 'dream' of the impossible," said Chris Curry, Creative Director, Ogilvy & Mather. "This campaign was not only created in the memory of JFK, but inspired by him. We see the anniversary of the inauguration as an opportunity to make those words relevant again to a new generation, and inspire a kind of idealism and activism that can be in short supply these days." "Nearly 50 years have passed since President John Fitzgerald Kennedy sparked an era of progress, innovation, and inspiration based on excellence," said Ed Schlossberg, principal of ESI whose firm designed and created the website. "The key objective of the campaign is to commemorate his legacy, and with JFK50.org we are giving a new generation the opportunity to appreciate the importance of past achievements and events and better understand his vision." The Kennedy Library Foundation partnered with Comcast, Viacom and CBS to offer sponsorships and the expertise needed to make the campaign a reality. The national television spots and public service announcements will run on Viacom, Comcast and CBS properties, as well as www.JFK50.org. Comcast Xfinity will also run clips from the digital archives. More details about the campaign can be found at the website www.JFK50.org. 2011-02-02T09:35:57+01:00 JFK50 advertising 30 http://scaryideas.com/content/21647/ http://scaryideas.com/content/21647. http://scaryideas.com/content/21647 http://scaryideas.com/t/21647.jpg The Norwegian associaton of the Blind : Changing 2011-02-02T09:28:02+01:00 The Norwegian associaton of the Blind advertising 30 http://scaryideas.com/content/21648/ http://scaryideas.com/content/21648. http://scaryideas.com/content/21648 http://scaryideas.com/t/21648.jpg The Norwegian associaton of the Blind : Office love 2011-02-02T09:28:33+01:00 The Norwegian associaton of the Blind advertising 30 http://scaryideas.com/content/21649/ http://scaryideas.com/content/21649. http://scaryideas.com/content/21649 http://scaryideas.com/t/21649.jpg McDonald's : Mona Lisa 2011-02-02T09:41:44+01:00 McDonald's advertising 30 http://scaryideas.com/content/21650/ http://scaryideas.com/content/21650. http://scaryideas.com/content/21650 http://scaryideas.com/t/21650.jpg Superfad : The Mechanics of Multipliers for Jackpot Games Superfad Explores The Mechanics of Multipliers for Jackpot Games Agency Cole & Weber United came to Superfad to create a spot that highlights Washington's Lottery's multiplier options for both MegaMillions and Powerball. Working hand-in-hand with the agency, Superfad developed the multiplier: an animated machine built on fun and whimsy. Superfad used the brand's color palette and treated the spot with a stylized "toon" shaded look. Isometric camera angles, usually employed in technical mechanical drawings, emphasize Multipliers. The sound design by Clatter and Din connected the hard lines of the animation to the bouncy looseness of the Emoto music track. 2011-02-02T09:58:51+01:00 Superfad advertising 30 http://scaryideas.com/content/21652/ http://scaryideas.com/content/21652. http://scaryideas.com/content/21652 http://scaryideas.com/t/21652.jpg Starbucks : Interactive Storefront The latest from The Media Merchants is this interactive experience for Starbucks. Located in the storefronts of two Starbucks, one in Vancouver and one in Toronto, the user guides a creature of their choosing (hummingbird, dragonfly or butterfly) on an adventure to find all the ingredients unique to each of the three Tazo teas currently being promoted by Starbucks. The Starbucks Interactive Storefronts have become an intricate part of Starbucks' recent Tazo Tea campaign. Once the concept was developed internally, it was up to The Media Merchants to manage and execute the innovative initiative in order to follow a specific campaign strategy. 'The Media Merchants managed all facets of the campaign,' says Jordie Morrow, National Account Executive, The Media Merchants. 'It was a matter of balancing the overall scope from MediaCom's concept, Blast Radius' creative brilliance, and ensuring we developed the interactive portion perfectly.' This installation is different from other interactive storefronts The Media Merchants have worked on as they typically utilize empty retail locations. 'A vacant venue allows us to build a massive projection screen, as large as the window will allow, while taking advantage of significant foot traffic,' says Morrow. 'Starbucks, on the other hand, wanted to make the most out of their key locations in Vancouver and Toronto and these two interactive storefronts are uniquely positioned on two of Starbucks' busiest locations.' The interactive storefronts, placed in high traffic areas, have not only been attracting thousands of people on a daily basis but also a wide demographic due to the brightness and quality of the screens. 'It is very difficult to pass by the screen and not notice the Tazo campaign,' adds Morrow. The campaign will run until February 26, 2011 at 2510 Granville Street, Vancouver and 4 King West, Toronto. 2011-02-02T14:36:57+01:00 Starbucks advertising 30 http://scaryideas.com/content/21656/ http://scaryideas.com/content/21656. http://scaryideas.com/content/21656 http://scaryideas.com/t/21656.jpg The Norwegian associaton of the Blind : Dark office 2011-02-03T09:03:41+01:00 The Norwegian associaton of the Blind advertising 30 http://scaryideas.com/content/21657/ http://scaryideas.com/content/21657. http://scaryideas.com/content/21657 http://scaryideas.com/t/21657.jpg Volkswagen : The Force 2011-02-03T09:07:00+01:00 Volkswagen advertising 30 http://scaryideas.com/content/21658/ http://scaryideas.com/content/21658. http://scaryideas.com/content/21658 http://scaryideas.com/t/21658.jpg Harcos Labs : Zombie Visits Friend Harcos Labs promotes the launch of Zombie Jerky with a new episodic weekly web series. Each episode is 10 seconds long. 2011-02-03T09:07:58+01:00 Harcos Labs advertising 30 http://scaryideas.com/content/21659/ http://scaryideas.com/content/21659. http://scaryideas.com/content/21659 http://scaryideas.com/t/21659.jpg Planters : Alejandro 2011-02-03T09:48:25+01:00 Planters advertising 30 http://scaryideas.com/content/21660/ http://scaryideas.com/content/21660. http://scaryideas.com/content/21660 http://scaryideas.com/t/21660.jpg Oregon Lottery : Lord of the Chance 2011-02-03T09:10:03+01:00 Oregon Lottery advertising 30 http://scaryideas.com/content/21661/ http://scaryideas.com/content/21661. http://scaryideas.com/content/21661 http://scaryideas.com/t/21661.jpg Farming & Countryside Education : F.A.C.E. Bill Bailey Comedian Bill Bailey educates kids on where their food comes from in this spot from Grey London 2011-02-03T09:10:59+01:00 Farming & Countryside Education advertising 30 http://scaryideas.com/content/21663/ http://scaryideas.com/content/21663. http://scaryideas.com/content/21663 http://scaryideas.com/t/21663.jpg Försäkringskassan : 100 old things for 100 new ideas Försäkringskassan traded 100 old things from their offices for 100 new ideas from the public on how to improve their work. 2011-02-03T09:12:31+01:00 Försäkringskassan advertising 30 http://scaryideas.com/content/21665/ http://scaryideas.com/content/21665. http://scaryideas.com/content/21665 http://scaryideas.com/t/21665.jpg Toyota : Miles of Trust Working amid the skyscrapers, freeways, and rambling desert landscape of Dubai, Nola Director Chris Hartwill, via Dentsu and Phoenix Films, completed a stirring spot for Toyota. Read more: http://www.trustcollective.com/portfolio/content/nola_toyota.php 2011-02-03T09:16:09+01:00 Toyota advertising 30 http://scaryideas.com/content/21666/ http://scaryideas.com/content/21666. http://scaryideas.com/content/21666 http://scaryideas.com/t/21666.jpg Volkswagen : Black Beetle 2011-02-03T09:18:32+01:00 Volkswagen advertising 30 http://scaryideas.com/content/21680/ http://scaryideas.com/content/21680. http://scaryideas.com/content/21680 http://scaryideas.com/t/21680.jpg Yves Saint Laurent : Belle D'Opium by Yves Saint Laurent Following 13 complaints, the advert was band by the Britain's Advertising Standards Authority (ASA), saying "in the context of the ad, Belle running her finger down her inner arm could be seen to simulate the injection of opiates into the body." 2011-02-03T16:30:40+01:00 Yves Saint Laurent advertising 30 http://scaryideas.com/content/21685/ http://scaryideas.com/content/21685. http://scaryideas.com/content/21685 http://scaryideas.com/t/21685.jpg Zales : Valentine's Day GSD&M's newest work for Zales is a Valentine's Day spot that continues the creative platform and positioning: You know all about her, we know all about diamonds. Together we'll find the perfect gift for her. In this case, an amazing Valentine's Day gift. This campaign continues the energy from the first round of our successful creative and uses another indie song, 'What you do to me' by Blakroc featuring The Black Keys, Damon Dash and several hip hop and R&B artists. 2011-02-04T09:13:40+01:00 Zales advertising 30 http://scaryideas.com/content/21687/ http://scaryideas.com/content/21687. http://scaryideas.com/content/21687 http://scaryideas.com/t/21687.jpg Jung von Matt : Trojan Art Director Recruiting Jung von Matt is looking for Art Directors. To find them we used Trojan horses: 15 well-known photographers. They show their work regularly to the best creative agencies. So we integrated small job ads in their portfolios. For example as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover. In this way the photographers carried our massage precisely to our target group. 2011-02-04T09:23:31+01:00 Jung von Matt advertising 30 http://scaryideas.com/content/21688/ http://scaryideas.com/content/21688. http://scaryideas.com/content/21688 http://scaryideas.com/t/21688.jpg Federal Voting Assistance Program (FVAP) : Your Greatest Weapon 2011-02-04T09:17:46+01:00 Federal Voting Assistance Program (FVAP) advertising 30 http://scaryideas.com/content/21689/ http://scaryideas.com/content/21689. http://scaryideas.com/content/21689 http://scaryideas.com/t/21689.jpg NSW RTA : Click Every Trip In a significant departure from the usual shock tactics of fatality ads for road safety, The Campaign Palace has taken a new, light-hearted approach for client RTA to help raise awareness of the importance of buckling up seatbelts. The mutli-channel campaign, Clip Every Trip, is aimed primarily at changing the behaviour of rural male drivers who forget to buckle up or who believe they donât need a seatbelt for short trips. 2011-02-04T09:19:03+01:00 NSW RTA advertising 30 http://scaryideas.com/content/21690/ http://scaryideas.com/content/21690. http://scaryideas.com/content/21690 http://scaryideas.com/t/21690.jpg Kia Optima : One Epic Ride 2011-02-04T09:23:16+01:00 Kia Optima advertising 30 http://scaryideas.com/content/21692/ http://scaryideas.com/content/21692. http://scaryideas.com/content/21692 http://scaryideas.com/t/21692.jpg AUDI A8 : Advanced State of Mind (3D Commercial) The 'Advanced state of mind' is a campaign conceived and created by Creativeland Asia for the launch of Audi's most luxurious car, the Audi A8 L in India. The campaign promises to be one of the first integrated 3D campaigns that cuts across different screens. The campaign promises to be one of the first integrated 3D campaigns that cuts across different screens. Understanding the Audi brand perfectly, having directed 'Coins' in 2009, Russell Tickner is an experienced director and 3D artist so was ideally placed to bring the ad to life. 2011-02-04T11:27:02+01:00 AUDI A8 advertising 30 http://scaryideas.com/content/21694/ http://scaryideas.com/content/21694. http://scaryideas.com/content/21694 http://scaryideas.com/t/21694.jpg Draftfcb : Guerrilla profile takeover In your face! Draftfcb is looking for people interested in advertising that knocks you sideways. Check out our international job offers at www.draftfcb.com For Germany send your application to sandra.seedorf@draftfcb.com 2011-02-04T12:12:36+01:00 Draftfcb advertising 30 http://scaryideas.com/content/21696/ http://scaryideas.com/content/21696. http://scaryideas.com/content/21696 http://scaryideas.com/t/21696.jpg Chevrolet Camaro : Miss Evelyn 2011-02-06T21:47:52+01:00 Chevrolet Camaro advertising 30 http://scaryideas.com/content/21697/ http://scaryideas.com/content/21697. http://scaryideas.com/content/21697 http://scaryideas.com/t/21697.jpg Fosters : Suncream 2011-02-06T21:49:59+01:00 Fosters advertising 30 http://scaryideas.com/content/21704/ http://scaryideas.com/content/21704. http://scaryideas.com/content/21704 http://scaryideas.com/t/21704.jpg Voo : Fastest radio spot ever 2011-02-06T21:58:43+01:00 Voo advertising 30 http://scaryideas.com/content/21713/ http://scaryideas.com/content/21713. http://scaryideas.com/content/21713 http://scaryideas.com/t/21713.jpg Kia : Share the Road 2011-02-07T09:22:50+01:00 Kia advertising 30 http://scaryideas.com/content/21715/ http://scaryideas.com/content/21715. http://scaryideas.com/content/21715 http://scaryideas.com/t/21715.jpg Zovirax : We Live for Lips The cold sore virus loves a special occasion. UrsaClemengerâs new âWe live for lipsâ campaign demonstrates that GSKâs Zovirax anti-viral cold sore cream understands this only too well. 2011-02-07T09:25:14+01:00 Zovirax advertising 30 http://scaryideas.com/content/21720/ http://scaryideas.com/content/21720. http://scaryideas.com/content/21720 http://scaryideas.com/t/21720.jpg Motorola : Empower the People 2011-02-07T10:52:02+01:00 Motorola advertising 30 http://scaryideas.com/content/21721/ http://scaryideas.com/content/21721. http://scaryideas.com/content/21721 http://scaryideas.com/t/21721.jpg Chrysler : Imported From Detroit, Eminem 2011-02-07T12:31:19+01:00 Chrysler advertising 30 http://scaryideas.com/content/21723/ http://scaryideas.com/content/21723. http://scaryideas.com/content/21723 http://scaryideas.com/t/21723.jpg Coca-Cola : Border 2011-02-07T11:36:26+01:00 Coca-Cola advertising 30 http://scaryideas.com/content/21725/ http://scaryideas.com/content/21725. http://scaryideas.com/content/21725 http://scaryideas.com/t/21725.jpg Sealy Posturepedic : After Glow 2011-02-09T09:19:45+01:00 Sealy Posturepedic advertising 30 http://scaryideas.com/content/21726/ http://scaryideas.com/content/21726. http://scaryideas.com/content/21726 http://scaryideas.com/t/21726.jpg Old Spice : Scent Vacation 2011-02-07T10:26:58+01:00 Old Spice advertising 30 http://scaryideas.com/content/21732/ http://scaryideas.com/content/21732. http://scaryideas.com/content/21732 http://scaryideas.com/t/21732.jpg Teleflora : Help Me Faith 2011-02-10T10:54:35+01:00 Teleflora advertising 30 http://scaryideas.com/content/21734/ http://scaryideas.com/content/21734. http://scaryideas.com/content/21734 http://scaryideas.com/t/21734.jpg CarMax : Kid In A Candy Store Great customer-centric service, coupled with great selection, is so unusual these days that it will make you feel like a kid in a candy store. This spot first aired on Super Bowl XLV. 2011-02-07T12:27:46+01:00 CarMax advertising 30 http://scaryideas.com/content/21735/ http://scaryideas.com/content/21735. http://scaryideas.com/content/21735 http://scaryideas.com/t/21735.jpg Chatter.com : Halftime Ad 1 with will.i.am will.i.am of the Black-Eyed Peas shows how his team does impossible things with Chatter.com. The first of two Super Bowl ads, aired before the halftime show. 2011-02-11T09:26:53+01:00 Chatter.com advertising 30 http://scaryideas.com/content/21736/ http://scaryideas.com/content/21736. http://scaryideas.com/content/21736 http://scaryideas.com/t/21736.jpg Chatter.com : Halftime Ad 2 In just 15 seconds, the Baby Peas and Chatty do impossible things as a team. The second of two Super Bowl ads, aired after the Black-Eyed Peas halftime show. 2011-02-11T09:27:30+01:00 Chatter.com advertising 30 http://scaryideas.com/content/21744/ http://scaryideas.com/content/21744. http://scaryideas.com/content/21744 http://scaryideas.com/t/21744.jpg Samsung Galaxy S : All Share 2011-02-08T09:09:37+01:00 Samsung Galaxy S advertising 30 http://scaryideas.com/content/21770/ http://scaryideas.com/content/21770. http://scaryideas.com/content/21770 http://scaryideas.com/t/21770.jpg Cola Zero : The Train Gravity's award-winning international design team 'steam roll' this train, generating post that is vibrant and full of energy. The new Coca Cola Zero commercial from Dahaf-1, Tel Aviv unites elements of all things exciting: combining free-running anticipation to an exurberant outcome, alongside some brilliant visual effects that engage the viewer into an 'urban' dream. With a 'gritty' grade and 'edgy' art direction, this production has drama and stimulation. Israel's top teams create a combination of live action and compelling animation that loops two narratives together into one brand: Coca Cola Zero. As design, animation and VFX provider, Gravity installed all visual online set design (including the skyline matte painting) alongside embellishment of the train and all graffiti animation work. To develop the graffiti artwork, multiple layers were composited to facilitate illusionary visuals as well as support the brand iconography. Technique was key, in order to address the viewers attention to both the train movement and animation, so the train was composited by the Gravity team at 24 frames per second, while the animation was significantly slowed down. Directed by Rani Carmeli, (Gustavo Productions) with DOP Avi Karpick, agency Dahaf-1 emerged with a concept inspired by cinematic films and old flip books: a long time dream for train commuters to have entertainment on a weary journey. This commercial makes it possible with an art form that combines an 'anti-system' art form into a beautiful world of stimulation and life. The 'flat' graffiti paintings emerge into an exciting cinematic sequence of iconic Cola Zero visual language. This was a dynamic and exciting project for Gravity working with one of their favorite internationally established brands, a high-end team of both production and fantastic post! 2011-02-08T09:11:21+01:00 Cola Zero advertising 30 http://scaryideas.com/content/21746/ http://scaryideas.com/content/21746. http://scaryideas.com/content/21746 http://scaryideas.com/t/21746.jpg Chevy Cruze : Status 2011-02-08T09:21:30+01:00 Chevy Cruze advertising 30 http://scaryideas.com/content/21748/ http://scaryideas.com/content/21748. http://scaryideas.com/content/21748 http://scaryideas.com/t/21748.jpg Audi : Release the Hounds 2011-02-08T09:10:15+01:00 Audi advertising 30 http://scaryideas.com/content/21749/ http://scaryideas.com/content/21749. http://scaryideas.com/content/21749 http://scaryideas.com/t/21749.jpg Dove : Valentine's Day SapientNitro developed this ad for Dove Chocolates to celebrate Valentine's Day, a holiday about love in all its forms, not just a romantic holiday for people with significant others. DOVE® PROMISES® urges us to show love to all the special people in our lives '" friends, family, neighbors and our favorite baristas '"with a little heart-shaped chocolate treat this Valentine's Day. 2011-02-07T10:25:41+01:00 Dove advertising 30 http://scaryideas.com/content/21750/ http://scaryideas.com/content/21750. http://scaryideas.com/content/21750 http://scaryideas.com/t/21750.jpg Doritos : Pug Attack 2011-02-07T11:34:41+01:00 Doritos advertising 30 http://scaryideas.com/content/21751/ http://scaryideas.com/content/21751. http://scaryideas.com/content/21751 http://scaryideas.com/t/21751.jpg Doritos : House Sitting 2011-02-07T11:34:35+01:00 Doritos advertising 30 http://scaryideas.com/content/21754/ http://scaryideas.com/content/21754. http://scaryideas.com/content/21754 http://scaryideas.com/t/21754.jpg Coca-Cola : Siege Nexus teamed with top VFX house Framestore to create a cinematic story of the clash of two cultures. Set in an icy fantasy world, the spot sees an army of fearsome fire warriors poised to descend upon a peaceful community of ice-dwelling creatures. Accompanying the warriors is a huge fire-breathing dragon, which leaves a burning path of destruction in its wake and little doubt as to the outcome for the defenceless villagers. Outstanding landscapes, beautiful compositions and well-choreographed action scenes build towards a striking yet unexpected denouement. A sculpted ice- dragon is left at the castle gates to face the fiery dragon. With one blazing breath from the dragon, the ice sculpture melts to reveal a bottle of Coca Cola, which is consumed quickly by the angry creature. Leading the charge, the warrior General gestures for the dragon to attack the battlements of the castle but instead of emitting a giant fireball, the dragon expels an explosion of harmless fireworks into the air. Confused and defenceless, the army beats a hasty retreat leaving the villagers to celebrate their victory with Coca Cola. With an extremely fast turnaround to create a 60 second full CG spot, FX & Mat began by developing all character and environment designs with a team of concept artists. Nexus then began collaborating with the team at Framestore, reaching a crew of sixty artists at one point, all taken from their core commercials crew, film VFX team, Icelandic office and freelancers. These talented artists worked to produce the project's vast quantity of data which spanned just about every form of CG: furry creatures, fleshy beings, metal armour, vast crowds, fire, smoke, fireworks and entirely CG environments. Fx & Mat said of the spot: "We really wanted to make an epic film in the tradition of the amazing concept designs of the fantasy art world. We applied a painterly look to this CG film, making sure the final matte paintings retained the energy of the initial speed paintings, keeping them rough at some points. We also treated the characters and the dragon with a slight softness in their texture, in order to blend them well with the backgrounds. Despite the time restraints, this was a great project to direct, largely thanks to the amazing team that we've been working with. After all, how often does one get the opportunity to make a film that encompasses an epic battle, an extraordinary setting, a terrible dragon, unique furry creatures and an evil army of badasses? It was the dream project for the kid inside us, and we know the whole team felt the same way!' 2011-02-08T09:51:17+01:00 Coca-Cola advertising 30 http://scaryideas.com/content/21752/ http://scaryideas.com/content/21752. http://scaryideas.com/content/21752 http://scaryideas.com/t/21752.jpg Doritos : Best Part 2011-02-07T11:34:27+01:00 Doritos advertising 30 http://scaryideas.com/content/21753/ http://scaryideas.com/content/21753. http://scaryideas.com/content/21753 http://scaryideas.com/t/21753.jpg Pepsi Max : Love Hurts 2011-02-07T11:33:52+01:00 Pepsi Max advertising 30 http://scaryideas.com/content/21755/ http://scaryideas.com/content/21755. http://scaryideas.com/content/21755 http://scaryideas.com/t/21755.jpg Stella Artois : Crying Jean Client: Stella Artois Stella Artois, the best-selling Belgian beer in the world and one of the fastest-growing import brands in the country, will make its Super Bowl ad debut during FOX's broadcast of Super Bowl XLV on Sunday, Feb. 6, 2011. The ad, titled 'Crying Jean,' stars Academy Award-winning actor Adrien Brody and is the latest spot from Stella Artois' 'She is a Thing of Beauty' campaign. In it, Brody plays a crooner serenading a room full of beautiful women at an underground jazz club circa 1960. While each of them makes clear their interest in him, it quickly becomes apparent that he has eyes for another. 'It's an incredibly creative concept. There's humor and there's a very hip, musical quality to it,' said Brody. 'It also pushed me past my own comfort lines with singing, because I've never done that before. That was very exciting.' Brody, the youngest actor ever to win the Best Actor Academy Award, also talked about his motivation for lending his considerable talents to the small screen and Stella Artois. 'In life and in art, you align yourself with people, projects and brands that speak to you on some level '" that you appreciate or enjoy,' he said. 'Stella Artois is no exception.' Stella Artois is the gold standard for European lagers '" known for its quality, sophistication and brewing heritage. 'Crying Jean' is the latest installment in Stella Artois' global advertising campaign, 'She is a Thing of Beauty,' that has recently featured television creative from filmmakers Wes Anderson and Roman Coppola, as well as print creative shot by renowned photographer Bert Stern. 'This is a great stage to bring awareness to one of the world's truly great beers,' said Andy Goeler, vice president, Imports, Crafts & Specialties, Anheuser-Busch. 'We're very excited about Stella Artois' prospects for continued growth in the United States and, in this instance, we're thrilled to have benefitted from the involvement of one of this generation's finest actors.' The spot also showcases Stella Artois' time-honored 9-Step Pouring Ritual and the brand's signature chalice glass. 2011-02-07T11:37:12+01:00 Stella Artois advertising 30 http://scaryideas.com/content/21756/ http://scaryideas.com/content/21756. http://scaryideas.com/content/21756 http://scaryideas.com/t/21756.jpg Lipton Brisk : Eminem 2011-02-07T11:39:17+01:00 Lipton Brisk advertising 30 http://scaryideas.com/content/21757/ http://scaryideas.com/content/21757. http://scaryideas.com/content/21757 http://scaryideas.com/t/21757.jpg Budweiser : Wild West 2011-02-12T16:14:10+01:00 Budweiser advertising 30 http://scaryideas.com/content/21758/ http://scaryideas.com/content/21758. http://scaryideas.com/content/21758 http://scaryideas.com/t/21758.jpg Chevy Silverado : Tommy 2011-02-07T14:23:03+01:00 Chevy Silverado advertising 30 http://scaryideas.com/content/21759/ http://scaryideas.com/content/21759. http://scaryideas.com/content/21759 http://scaryideas.com/t/21759.jpg Mercedes-Benz : Welcome 2011-02-07T12:55:02+01:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/21760/ http://scaryideas.com/content/21760. http://scaryideas.com/content/21760 http://scaryideas.com/t/21760.jpg Snickers : Logging 2011-02-07T12:29:57+01:00 Snickers advertising 30 http://scaryideas.com/content/21764/ http://scaryideas.com/content/21764. http://scaryideas.com/content/21764 http://scaryideas.com/t/21764.jpg Chevy Cruze : Misunderstanding 2011-02-08T16:05:16+01:00 Chevy Cruze advertising 30 http://scaryideas.com/content/21765/ http://scaryideas.com/content/21765. http://scaryideas.com/content/21765 http://scaryideas.com/t/21765.jpg Chevrolet camaro : Transformers 2011-02-07T14:26:23+01:00 Chevrolet camaro advertising 30 http://scaryideas.com/content/21766/ http://scaryideas.com/content/21766. http://scaryideas.com/content/21766 http://scaryideas.com/t/21766.jpg Chevy Volt : Discovery 2011-02-08T16:04:37+01:00 Chevy Volt advertising 30 http://scaryideas.com/content/21767/ http://scaryideas.com/content/21767. http://scaryideas.com/content/21767 http://scaryideas.com/t/21767.jpg Sony Ericsson Xperia™ PLAY : Surgeon Android is ready to play 2011-02-08T10:48:14+01:00 Sony Ericsson Xperia™ PLAY advertising 30 http://scaryideas.com/content/21768/ http://scaryideas.com/content/21768. http://scaryideas.com/content/21768 http://scaryideas.com/t/21768.jpg Samsung Printers : Optical Illusion Você sabe qual é o verdadeiro? - Can you tell which one is real? 2011-02-08T09:03:32+01:00 Samsung Printers advertising 30 http://scaryideas.com/content/21769/ http://scaryideas.com/content/21769. http://scaryideas.com/content/21769 http://scaryideas.com/t/21769.jpg Peugeot 207 Envy : Beware the consequences of Envy 2011-02-08T09:07:54+01:00 Peugeot 207 Envy advertising 30 http://scaryideas.com/content/21771/ http://scaryideas.com/content/21771. http://scaryideas.com/content/21771 http://scaryideas.com/t/21771.jpg THQ, Inc. : MX vs ATV Alive Announce Blind recently launched a concept-to-completion thrill ride of a trailer announcing THQ, Inc.'s new MX vs ATV Alive videogame. The expert crew at Blind handled all production, editorial, post, and oversaw the sound design on the direct-to-client project. Inspired by classic Hollywood chase sequences, MX vs ATV Alive Announce is a thrilling, :60 ride through a stylized Motocross race course. From the throttle-twisting, gear-adjusting starting line to the ramp-jumping, airborne finale, the spot follows a pack of adrenaline-fueled riders as they tussle through the spiraling, bumpy course, knocking one another off one by one until a lone hero - Supercross champion James Stewart - remains as the victor. 2011-02-08T09:12:52+01:00 THQ, Inc. advertising 30 http://scaryideas.com/content/21772/ http://scaryideas.com/content/21772. http://scaryideas.com/content/21772 http://scaryideas.com/t/21772.jpg Blue Cross and Blue Shield of Florida : Journey Blue Cross and Blue Shield of Florida via DraftFCB Chicago launches campaign that keeps consumers "Looking Up." 2011-02-08T09:14:33+01:00 Blue Cross and Blue Shield of Florida advertising 30 http://scaryideas.com/content/21773/ http://scaryideas.com/content/21773. http://scaryideas.com/content/21773 http://scaryideas.com/t/21773.jpg NFL : Snoop Dogg Bouncing cars, elaborate graffiti, Snoop Dogg spitting rhymes. Looks like it's another hit video from the master rapper himself. But this is different; :90 long, sponsored by Pepsi Max and the NFL, and with lyrics tailored to the Super Bowl XLV between the Pittsburgh Steelers and the Green Bay Packers. Part music video, part commercial, with the best qualities of both: it's catchy, entertaining, and memorable. The spot, a trademark soup-to-nuts execution from Brooklyn's Greenpoint Pictures, via NYC-based marketing firm Cornerstone, follows four similar spots in the Pepsi Max NFL Audible campaign, with hip-hop stars Big Boi, Lupe Fiasco, B.o.B, and Talib Kweli promoting this year's playoff clashes between the Packers and Chicago Bears, Seattle Seahawks, and Atlanta Falcons, and between the New York Jets and the Indianapolis Colts. 2011-02-08T09:15:31+01:00 NFL advertising 30 http://scaryideas.com/content/21774/ http://scaryideas.com/content/21774. http://scaryideas.com/content/21774 http://scaryideas.com/t/21774.jpg Levi's After dark collection : After Dark The TBWA\TEQUILA\ Hong Kong campaign communicates that Leviâs® has an on trend, black-themed , head to toe collection that is well suited for night out / party occasions. The aim is to be consumerâs top of mind when choosing party wear for the festive season. Using the after dark concept, it serves to reinforce the brand character of sexy, confident & free thinking. Sleep all day, party all night. This campaign features youth that live like creatures of the night and being wild is in their blood. They donât just enjoy the night, they rule it! SOLUTION To create an online interactive movie, in which consumers can decide the course of their story. They make the ârulesâ after dark. RESULTS Over 3 million views in Youtube and Tudou within 1 month 2011-02-08T09:17:25+01:00 Levi's After dark collection advertising 30 http://scaryideas.com/content/21775/ http://scaryideas.com/content/21775. http://scaryideas.com/content/21775 http://scaryideas.com/t/21775.jpg Mr Lube : Dear John This is the Rethink, Vancouver new Mr. Lube spot, called "Dear John." It's the classic girl-meets-guy, girl-buys-car-from-guy, girl-ditches-guy-for-Mr.-Lube-because-guy-is-too-clingy-and-demanding. Also a bit too hairy. I think we've ALL been there, amIrightgirls? 2011-02-08T09:18:27+01:00 Mr Lube advertising 30 http://scaryideas.com/content/21776/ http://scaryideas.com/content/21776. http://scaryideas.com/content/21776 http://scaryideas.com/t/21776.jpg RaboDirect : Rebels RaboDirect is partnering the new Super 15 rugby franchise, the Melbourne Rebels, to effectively build a new team and a new supporter base from the ground up. A campaign to inspire, created by Whybin\TBWA\Tequila, Melbourne. That support launched over the weekend and will run throughout the Super Rugby competition calendar. Greg McAweeney, General Manager Of RaboDirect said, "We aim to act differently to the way other sporting sponsors might act and therefore took the opportunity for two like-minded challenger brands to leave a lasting legacy in Victoria. Our 360 campaign approach to building awareness and creating engagement both with the team and with our brand, plus our commitment to the Rebels and Their commitment to community, should see us gain loyalty from the fan base, both for the Rebels and RaboDirect brands." 2011-02-08T09:19:41+01:00 RaboDirect advertising 30 http://scaryideas.com/content/21783/ http://scaryideas.com/content/21783. http://scaryideas.com/content/21783 http://scaryideas.com/t/21783.jpg Al Kass Sport Channel : 2011 Asian Cup Promo - Sandman vs. Waterman 2011-02-10T17:42:20+01:00 Al Kass Sport Channel advertising 30 http://scaryideas.com/content/21784/ http://scaryideas.com/content/21784. http://scaryideas.com/content/21784 http://scaryideas.com/t/21784.jpg RaboDirect : Melbourne Rebels Whybin\TBWA\TEQUILA has recently helped RaboDirect launch a new campaign in support of its partnership with the Super 15 Rugby franchise, the Melbourne Rebels. Launched last weekend to mark the start of the Super Rugby season, the campaign aims to inspire and build support for the team from the ground up, focusing on the 'tough road ahead.' Greg McAweeney, General Manager of RaboDirect commented, 'We want to act differently from the way other sporting sponsors might act, and therefore, took the opportunity for two like-minded challenger brands to leave a lasting legacy in Victoria.' He added, 'RaboDirect's 360-degree campaign approach to building awareness and creating engagement '" both with the team and with our brand '" plus our commitment to the Rebels and their commitment to community, should see us gain loyalty from the fan base, both for the Rebels and RaboDirect brands.' The campaign will run the duration of the Super Rugby competition calendar. For more information, please visit: http://www.melbournerebels.com.au/ 2011-02-09T09:08:30+01:00 RaboDirect advertising 30 http://scaryideas.com/content/21787/ http://scaryideas.com/content/21787. http://scaryideas.com/content/21787 http://scaryideas.com/t/21787.jpg Bud Light : Product placement 2011-02-09T09:17:41+01:00 Bud Light advertising 30 http://scaryideas.com/content/21807/ http://scaryideas.com/content/21807. http://scaryideas.com/content/21807 http://scaryideas.com/t/21807.jpg Lar Center Design & Decoration Mall : Living Chair 2011-02-09T17:22:24+01:00 Lar Center Design & Decoration Mall advertising 30 http://scaryideas.com/content/21808/ http://scaryideas.com/content/21808. http://scaryideas.com/content/21808 http://scaryideas.com/t/21808.jpg Mitsubishi : World Records Mitsubishi Motors North America, Inc., (MMNA), today announced its Outlander (SUV) and Outlander Sport (CUV) have become the most awarded family of all-wheel drive vehicles by breaking five Guinness World Records® within a 24-hour period by any vehicle in its class. This historic feat becomes the latest marketing campaign for Mitsubishi, demonstrating the company's spirit of innovation and highlighting their sophisticated All-Wheel Control System. Together with its agency of record, 180 Los Angeles (180LA), MMNA put the vehicles' handling to the test on frozen Ghost Lake near Calgary, Alberta, Canada with record low temperatures of '"13° Fahrenheit. The goal was to showcase the sophisticated technology and capabilities of these vehicles. Driven by stuntman Garvin Cross who has appeared in dozens of movies and as a stunt double for Daniel Craig, the two vehicles broke the following records in 24 hours: 1. Greatest distance driven by a vehicle in reverse on snow in 30 seconds; 2. Shortest braking distance by a vehicle on ice; 3. Most vehicle figure eights on ice in two minutes; 4. Fastest vehicle slalom relay on ice; and 5. Fastest driven square lap. 'The spot clearly captures the incredible capabilities of our unparalleled all-wheel control system on our advanced Outlander family of vehicles, now even more relevant given the recent unpredictability in the weather,' said VP of Marketing, Greg Adams. The marketing campaign launches February 9 and includes television, digital, social media and PR. Two television spots highlight the new world records and purposefully illustrate the vehicles' performance in extreme conditions to give consumers confidence in the vehicles' engineering and capabilities in every day driving. The spots will air on 12 network and cable TV stations, including ESPN, Discovery Channel, and FX. Digital marketing includes homepage takeovers, online banners as well as a strong social media push. All campaign elements lead consumers to www.MitsubishiCars.com/WorldRecords (http://www.MitsubishiCars.com/WorldRecords) to find out more. This campaign follows MMNA's recent campaign, the Live Drive, the World's First Online Test Drive, where the Outlander Sport was awarded its first Guinness World Record for the longest distance driven by a vehicle operated online. 'Breaking world records seemed like a worthy challenge, as well as a fresh idea for a marketing campaign,' notes 180LA creative director Gavin Milner. 'It's an awesome way to show the technical prowess of the feature-rich lineup of Outlander vehicles.' To see the Mitsubishi Outlander Family World Record video, please log on to YouTube at: http://youtu.be/MHguhTzez4Y The Outlander and Outlander Sport both have Mitsubishi's All-Wheel Control system, which makes driving in adverse road conditions more stable, more predictable and safer overall. The innovative All-Wheel Control system measures such parameters as throttle input, engine speed and wheel speed to manage the most challenging conditions as experienced at Ghost Lake. 2011-02-10T10:31:51+01:00 Mitsubishi advertising 30 http://scaryideas.com/content/21809/ http://scaryideas.com/content/21809. http://scaryideas.com/content/21809 http://scaryideas.com/t/21809.jpg Volkswagen : The Making of the Black Beetle This fascinating, behind-the-scenes video, gives you an up-close and personal look at the making of the entomological, CGI wonderland of the Black Beetle. 2011-02-10T10:33:35+01:00 Volkswagen advertising 30 http://scaryideas.com/content/21810/ http://scaryideas.com/content/21810. http://scaryideas.com/content/21810 http://scaryideas.com/t/21810.jpg Brandhouse Drive Dry : Love To Meet You 2011-02-10T10:37:44+01:00 Brandhouse Drive Dry advertising 30 http://scaryideas.com/content/21811/ http://scaryideas.com/content/21811. http://scaryideas.com/content/21811 http://scaryideas.com/t/21811.jpg Antique Rivet Jeans : Tease á la surprise Dirty dancing in Antique Rivet 'Partygirl' Kim aus der Model WG im neuen Spot für neue Jeansmarke Antique Rivet Hallöchen Popöchen! Kim aus der Model WG zeigt ihre Schokoladen-Seite: Oben ohne, unten in Antique Rivet. Ob Kim den Hauptpreis der ModelWG, einen Job in New York bei der renommierten Castingagentur bekommt, entscheidet sich diesen Donnerstag. Gewinnen wird sie auf jeden Fall '" und zwar Aufmerksamkeit. Im Spot für Antique Rivet trägt sie nichts als die Jeans und verführt so uns Zuschauer '" und ihre neue Bekanntschaft, die sie sich offenbar frühmorgens aus einem Berliner Club mit nach Hause genommen hat. Der von der Berliner Kreativagentur glow erdachte und von Soup Film produzierte Spot rückt die Kultjeans aus New York in sorgfältig inszeniertes Dämmerlicht. Die Nieten auf Kims Hinterteil glitzern um die Wette (Kein Wunder: 'Antique Rivet' heißt antike Niete.) Ihr mediales Coming-out hatte die Kultjeans aus den USA schon bei DSDS '" Dieter Bohlen ist Fan der Marke. ... 2011-03-01T09:16:19+01:00 Antique Rivet Jeans advertising 30 http://scaryideas.com/content/21814/ http://scaryideas.com/content/21814. http://scaryideas.com/content/21814 http://scaryideas.com/t/21814.jpg Cuir Center : Rabbits 2011-02-10T10:42:37+01:00 Cuir Center advertising 30 http://scaryideas.com/content/21815/ http://scaryideas.com/content/21815. http://scaryideas.com/content/21815 http://scaryideas.com/t/21815.jpg Cuir Center : The Seal 2011-02-10T10:43:06+01:00 Cuir Center advertising 30 http://scaryideas.com/content/21816/ http://scaryideas.com/content/21816. http://scaryideas.com/content/21816 http://scaryideas.com/t/21816.jpg Cuir Center : The Owl 2011-02-10T10:43:51+01:00 Cuir Center advertising 30 http://scaryideas.com/content/21820/ http://scaryideas.com/content/21820. http://scaryideas.com/content/21820 http://scaryideas.com/t/21820.jpg MCYS Family : Father & Son To encourage filial piety, the Confucian ethic that teaches one to love and respect their elders in good times or bad, Leo Burnett Singapore tell a story via the dynamic of a three generation household, typical of Singapore, and wrapped up by the thought of 'how one generation loves, the next generation learns.' 2011-02-10T10:46:44+01:00 MCYS Family advertising 30 http://scaryideas.com/content/21821/ http://scaryideas.com/content/21821. http://scaryideas.com/content/21821 http://scaryideas.com/t/21821.jpg Godiva : Godiva Valentine A Valentine's Day ad from BIS, Tokyo for Godiva chocolate done in a minimal, unexpected way. 2011-02-10T10:47:37+01:00 Godiva advertising 30 http://scaryideas.com/content/21822/ http://scaryideas.com/content/21822. http://scaryideas.com/content/21822 http://scaryideas.com/t/21822.jpg AT&T : Bedtime Stories Now that the Super Bowl is behind us, thought you might enjoy this new innovative and charming commercial from BBDO, New York for AT&T. As you will see, the spot tells the story of AT&T's coverage of 97% of all Americans. 2011-02-11T09:32:21+01:00 AT&T advertising 30 http://scaryideas.com/content/21823/ http://scaryideas.com/content/21823. http://scaryideas.com/content/21823 http://scaryideas.com/t/21823.jpg Ace Hardware : Big Speech Admit it. You've gotten lost in a home improvement warehouse. Or you had to wait for a forklift to get light bulbs off the top shelf, always in a store so big it has its own zip code. This spot from GSD&M, Austin delivers the solution. All for what? So you can spend half your Saturday in their store buying more so you can do more. Then when you're finally finished "doing more" you've lost your weekend. Ace Hardware has had enough of that. They want America to be able to quickly get what they want to take care of their home, then take the rest of the weekend off. They think it's time to get your weekend back. 2011-02-10T10:51:18+01:00 Ace Hardware advertising 30 http://scaryideas.com/content/21825/ http://scaryideas.com/content/21825. http://scaryideas.com/content/21825 http://scaryideas.com/t/21825.jpg McDonald's : Proud Papa 2011-02-10T14:57:18+01:00 McDonald's advertising 30 http://scaryideas.com/content/21830/ http://scaryideas.com/content/21830. http://scaryideas.com/content/21830 http://scaryideas.com/t/21830.jpg BMW : Changes 2011-02-10T14:56:25+01:00 BMW advertising 30 http://scaryideas.com/content/21833/ http://scaryideas.com/content/21833. http://scaryideas.com/content/21833 http://scaryideas.com/t/21833.jpg Converse : Aura How does a company showcase to the world how much they are capable of creatively? They can wait for the perfect job to come to them, or in the case of design/production studio nailgun, you can bring your own ideas to life -- such as with their spec spot for Converse, which deeply taps into the company's wide spectrum of creativity services. ''Aura'' is a full-on display of nailgun*'s ability to execute a project from soup to nuts: from the initial conceptual thinking stages, to staging complex live action shoots that integrate memorable 3D characters, award-winning motion graphics, typography, editorial and visual effects. ''We invested a lot of time and money on this because we felt we needed to show the broadcast and advertising community, who primarily know us for our design and motion graphics work, just how versatile we are,'' Michael Waldron, nailgun* Co-Founder/Creative Director. ''We wanted to showcase our character-based animation work and how seamlessly we can meld it with our design and live action capabilities. Converse seemed like a natural to work with for this because, it is one of those brands that people love to personalize and make their own.'' The one minute and thirteen second spot opens on a young and trendy downtown, New Yorker as she rises and goes about getting ready to venture out for the day. The languid soundtrack coaxes the viewer through the early stirrings of her morning, gathering momentum with each stage of getting ready. A cool, pensive beat steers the mood up a notch as she shuffles from one outfit to another searching for just the right match to suit her mood of the day. Is she flirty? Is she cool and focused? Or perhaps she's feeling like a DJ? While every outfit is delightful, she's missing that one thing that really expresses her originality and fits her state of mind. The pair of Converse she reaches for makes everything click into place: it's the icing on the cake that unlocks an enchanting world bursting with colors and whimsical characters. As she slips them on, a myriad of colors and shapes spill forth and we're teased with a soundtrack that hints of magic and wonder. Walking through the building we glimpse a continuation of the magical world come to life, pieces floating on the air, playful characters dancing and whirling around her as she sashays out to meet the day. Headphones on, she walks through busy New York streets, yet this practical world is now transformed to a magical playground alive with colorful characters and dancing colors calling out "Let's Play!' Characters peep coyly around buildings, pop out of the ground, float in the air and bounce down steps making the world around her come alive as all things ordinary take a back seat. This is a world of fun. This is the world of Converse. The spot ends on the waterfront of Battery Park where she meets her boyfriend, who is also wearing Converse and surrounded by the playful world. Their animated auras collide as they embrace and the spot concludes with the camera panning skyward revealing a swirl animation surrounding them like a ticker-tape parade and the Converse logo. Japanese Animation Infiuence ''The characters are inspired by Japanese animation styles and each have their own subtle personality -- one is frenetic, one is kind of spacey, another is a big guy who lumbers around keeping an eye on things,'' Waldron says. ''The textures and colors of the characters change from scene to scene because, we had each of our designers handle their specific scenes. The characters were set in terms of their personality, but we wanted our designers to experiment and create individual looks for their own scenes.'' Seamlessly blending all of this animation with the live action fell primarily onto the shoulders of Erik van der Wilden, nailgun*'s Co-Founder/Director of Production. ''In a piece like this, it's not just about the rotoscoping, there were many levels of compositing that we were striving for, and that we had to keep track of, in order to make everything find it's place in each scene,'' van der Wilden explains. ''Big picture wise, this was a great opportunity for us to see the kind of resources we need to handle a project like this.'' Shooting with the RED camera allowed nailgun* to capture more pixels, which served them well when it came down to fine-tuning the details. ''Choreographing the 3D into the composite wasn't super complicated,'' said Dae Hyuk Park, nailgun*'s Senior Designer/Animator. ''The tricky part was making the colors pop while looking natural and integrated, as well as balancing the lighting to match the consistency through out the spot. For the 3D we had to do a ton of lighting tests in order to get the reflections on the passing cars and building windows just right.'' 2011-02-11T09:20:10+01:00 Converse advertising 30 http://scaryideas.com/content/21834/ http://scaryideas.com/content/21834. http://scaryideas.com/content/21834 http://scaryideas.com/t/21834.jpg Passionate Plea : Wife WIP We've never seen a more romantic campaign for a grocery store, not that it takes much to convince us that time is better spent doing things besides shopping for milk. In honor of the upcoming Valentines Day revelry, we bring you the latest from The Co-Operative. 2011-02-11T09:24:54+01:00 Passionate Plea advertising 30 http://scaryideas.com/content/21835/ http://scaryideas.com/content/21835. http://scaryideas.com/content/21835 http://scaryideas.com/t/21835.jpg Passionate Plea : Husband WIP We've never seen a more romantic campaign for a grocery store, not that it takes much to convince us that time is better spent doing things besides shopping for milk. In honor of the upcoming Valentines Day revelry, we bring you the latest from The Co-Operative. 2011-02-11T09:25:29+01:00 Passionate Plea advertising 30 http://scaryideas.com/content/21836/ http://scaryideas.com/content/21836. http://scaryideas.com/content/21836 http://scaryideas.com/t/21836.jpg Jenson & Lewis : one tent and a festival Jenson Button & Lewis Hamilton set up camp at their favourite music festival early...very early. If you want to get your hands on tickets for some of Britain's hottest festivals this summer before they go on general sale, visit http://vip.vodafone.co.uk/ 2011-02-11T09:30:30+01:00 Jenson & Lewis advertising 30 http://scaryideas.com/content/21841/ http://scaryideas.com/content/21841. http://scaryideas.com/content/21841 http://scaryideas.com/t/21841.jpg Skechers : Break-up 2011-02-11T10:13:25+01:00 Skechers advertising 30 http://scaryideas.com/content/21843/ http://scaryideas.com/content/21843. http://scaryideas.com/content/21843 http://scaryideas.com/t/21843.jpg Capital One : New Orleans 2011-02-11T11:34:54+01:00 Capital One advertising 30 http://scaryideas.com/content/21852/ http://scaryideas.com/content/21852. http://scaryideas.com/content/21852 http://scaryideas.com/t/21852.jpg Virgin Media : A More Exciting Place to Live "A More Exciting Place to Live" celebrates families, couples, professionals and friends making the most of the digital world. Created by DDB UK, the ad features lyrics from the Madness anthem Our Houseâ set to the Dan Black track "Symphonies" the ad gives us a glimpse into every room in the home, we see people listening to music, watching films, staying in touch, learning, sharing and living in the digital world. 2011-02-14T09:18:57+01:00 Virgin Media advertising 30 http://scaryideas.com/content/21854/ http://scaryideas.com/content/21854. http://scaryideas.com/content/21854 http://scaryideas.com/t/21854.jpg Mercedes : Waltz on ice 2011-02-14T09:22:22+01:00 Mercedes advertising 30 http://scaryideas.com/content/21856/ http://scaryideas.com/content/21856. http://scaryideas.com/content/21856 http://scaryideas.com/t/21856.jpg Curtin University : Lightbulbs Western Australia's biggest University is launching a new brand campaign via The Brand Agency, Perth, that positions Curtin as the University where the brightest minds can "Make Tomorrow Better". Designed to change the way Curtin is seen by the wider market, including prospective students, employers and business partners, the multi-media campaign is spearheaded by a suite of TVCs directed by Sam Bennetts via Plaza Films. 2011-02-14T09:26:25+01:00 Curtin University advertising 30 http://scaryideas.com/content/21859/ http://scaryideas.com/content/21859. http://scaryideas.com/content/21859 http://scaryideas.com/t/21859.jpg Ontario Power Generation : River monster 2011-02-14T09:29:17+01:00 Ontario Power Generation advertising 30 http://scaryideas.com/content/21860/ http://scaryideas.com/content/21860. http://scaryideas.com/content/21860 http://scaryideas.com/t/21860.jpg Ontario Power Generation : Sea dog 2011-02-14T09:30:01+01:00 Ontario Power Generation advertising 30 http://scaryideas.com/content/21866/ http://scaryideas.com/content/21866. http://scaryideas.com/content/21866 http://scaryideas.com/t/21866.jpg Sky Creative : Sky Living Idents Sleek stylish and full of fashion attitude, Crossroads Films director Trudy Bellinger takes on the channel brand refresh for Sky Living, creating a stunning, evocative and graphical series of idents based around the idea of a Little Bit of Inspiration, Everyday. 2011-02-14T09:34:58+01:00 Sky Creative advertising 30 http://scaryideas.com/content/21881/ http://scaryideas.com/content/21881. http://scaryideas.com/content/21881 http://scaryideas.com/t/21881.jpg Victoria's Secret : Valentine's Day Do's and Don'ts 2011-02-14T16:28:37+01:00 Victoria's Secret advertising 30 http://scaryideas.com/content/21882/ http://scaryideas.com/content/21882. http://scaryideas.com/content/21882 http://scaryideas.com/t/21882.jpg Clorox : Pull Legal line: When used as directed, helps eliminate the influenza virus and the cold virus (Rhinovirus); also bacteria like E.coli (Escherichia coli 0157:H7), Staphylococcus aureus (Staph), Streptococcus pyogenes (Strep), and also other viruses like Pandemic 2009 H1N1 Influenza A virus and Klebsiella pneumoniae. Announcer: "When used as directed, helps eliminate the influenza virus'Uhum' I was saying that also the cold virus' also bacteria like'The point is that it kills 99.9% of germs. That easy. Clorox Disinfecting Wipes". 2011-02-15T09:31:11+01:00 Clorox advertising 30 http://scaryideas.com/content/21883/ http://scaryideas.com/content/21883. http://scaryideas.com/content/21883 http://scaryideas.com/t/21883.jpg Jim Beam whiskey : Bold Choice Jim Beam, is sparking a cultural movement for bold choices. Because the bold choices we make, make us. The question is, which 'us' will we choose? In the anthem for Jim Beam created by StrawberryFrog and filmed by Director Dante Ariola, Oscar-nominated actor Willem Dafoe sparks our movement by pondering that exact question. In this film, a young Dafoe is at a crossroads, faced with a choice. To boldly leave his hometown of Appleton, Wisconsin, and head for the bright lights and long odds of an acting career in New York City, or stay put, and let fate play a leading role in deciding his future. As he reflects on his decision, we explore the many futures that could have been '" factory foreman, chess champion, aging punk, even sumo wrestler - but as Dafoe notes, in the end, there is really only one choice. 'All choices lead you somewhere,' Dafoe notes. 'Bold choices take you where you're supposed to be.' 2011-02-15T09:33:40+01:00 Jim Beam whiskey advertising 30 http://scaryideas.com/content/21884/ http://scaryideas.com/content/21884. http://scaryideas.com/content/21884 http://scaryideas.com/t/21884.jpg Collingwood Football Club : March to October Collingwood's March to October is their 2011 membership campaign created by Spike Creative, Melbourne featuring players, celebrities and over 3500 extras. 2011-02-15T09:36:20+01:00 Collingwood Football Club advertising 30 http://scaryideas.com/content/21885/ http://scaryideas.com/content/21885. http://scaryideas.com/content/21885 http://scaryideas.com/t/21885.jpg Air Jordan : Ball talk 'Ball Talk' is a digital show with Carmelo Anthony and host Lewis Campbell (comedian Alex Thomas). Users can become part of the 360° interface, create episodes, explore the Jordan Melo M7 and personalize a promo spot in a site from Blast Radius USA. 2011-02-15T09:53:54+01:00 Air Jordan advertising 30 http://scaryideas.com/content/21886/ http://scaryideas.com/content/21886. http://scaryideas.com/content/21886 http://scaryideas.com/t/21886.jpg Mankind Grooming Studio : Robbery 2011-02-15T12:00:38+01:00 Mankind Grooming Studio advertising 30 http://scaryideas.com/content/21887/ http://scaryideas.com/content/21887. http://scaryideas.com/content/21887 http://scaryideas.com/t/21887.jpg MTV EXIT : Planet Better WPP's Young & Rubicam New York has joined forces with MTV EXIT (End Exploitation and Trafficking) and music collective Black Iris'"featuring Best Coast's lead Bethany Cosentino'"to produce a powerful new music video that raises awareness of human trafficking. The song, 'When Will I Feel Love,' was written exclusively by Cosentino for this project. The video, titled 'Planet Better,' highlights the dangers and impact of trafficking for sexual exploitation, particularly of young women. Premiering today across MTV properties on-air and online around the world, the music track will also be available to download on iTunes on February 15. Proceeds for the iTunes sales will be directed to anti-trafficking organizations working to rescue and rehabilitate victims of human trafficking. "The music video tells the story of a girl who is tricked by a man to follow her hopes and dreams across borders in search of a better life,' says Menno Kluin, Creative Director at Y&RNY. 'Just like in reality, this journey ends in tragedy. Hopefully we can raise awareness of human trafficking among the general public worldwide, and most importantly, among the young women who are in danger of being exploited." Y&RNY's concept for the video fuses musical content and MTV's pro social messaging in a hauntingly animated film that addresses the realities of human trafficking, particularly when young women are forced into prostitution. To help bring the story to life, the agency worked with an all-star team of talent, including: director/animator Edouard Salier, who has directed music videos for Air, Massive Attack and Raphael Saadiq; sound design producer Brian Emrich of Black Swan, Requiem of a Dream and The Wrestler fame; and indie rock stars Black Iris featuring Bethany Cosentino of the band, Best Coast. 'Human trafficking, especially of young women for sexual exploitation, is a crime which violates basic human rights; rights to freedom, equality and dignity. MTV's unique global network can support and promote these rights. 'When Will I Feel Love' is a powerful video, and a powerful way to reach out and raise awareness among young people, across borders and language barriers,' said Georgia Arnold, Senior Vice President, Social Responsibility, MTV Networks International. 2011-02-15T09:55:42+01:00 MTV EXIT advertising 30 http://scaryideas.com/content/21888/ http://scaryideas.com/content/21888. http://scaryideas.com/content/21888 http://scaryideas.com/t/21888.jpg Reb'l Fleur : Rihanna Reb'l Fleur 2011-02-19T15:44:28+01:00 Reb'l Fleur advertising 30 http://scaryideas.com/content/21889/ http://scaryideas.com/content/21889. http://scaryideas.com/content/21889 http://scaryideas.com/t/21889.jpg Ford : Nelly's Explorer 2011-02-15T09:57:34+01:00 Ford advertising 30 http://scaryideas.com/content/21890/ http://scaryideas.com/content/21890. http://scaryideas.com/content/21890 http://scaryideas.com/t/21890.jpg Andes Beer : Friend Recovery 2011-02-15T09:58:23+01:00 Andes Beer advertising 30 http://scaryideas.com/content/21893/ http://scaryideas.com/content/21893. http://scaryideas.com/content/21893 http://scaryideas.com/t/21893.jpg Sony Ericsson Xperia : Play anywhere 2011-02-15T10:03:41+01:00 Sony Ericsson Xperia advertising 30 http://scaryideas.com/content/21896/ http://scaryideas.com/content/21896. http://scaryideas.com/content/21896 http://scaryideas.com/t/21896.jpg Tjareborg : Episode 1 - Beginning Tjareborg is part of the Thomas Cook Group. Tjareborg is Finlandsâ third biggest travel organizer. We picked a family at random and flew them from the freezing Finnish winter to the searing hot beaches of Phuket, Thailand with three-hours notice. What happened at their Tjareborg destination? 358, Helsinki revealed that in the "Lahdetja lomalle" minireality-show, which was shown on TV and online around Christmas with the family ending up interviewed by the daily tabloid Ilta-Sanomat. And sales of summer vacation packages increased by 88%. 2011-02-15T10:07:30+01:00 Tjareborg advertising 30 http://scaryideas.com/content/21906/ http://scaryideas.com/content/21906. http://scaryideas.com/content/21906 http://scaryideas.com/t/21906.jpg Conforama : Sushis 2011-02-16T09:02:44+01:00 Conforama advertising 30 http://scaryideas.com/content/21907/ http://scaryideas.com/content/21907. http://scaryideas.com/content/21907 http://scaryideas.com/t/21907.jpg Stockholms Stadsmission : The Oh So Good Ice Cream Summer is the time of year when least money is donated to charity, perhaps not surprisingly. After the cold winter, most people are busy enjoying the sunny weather. But these sunny summer days are of no use to the young and poor children and teenagers in Stockholm who need support all year round. The charity Stockholms Stadsmission needed to find a way to get this message across to the people of Stockholm. The Idea. Instead of taking the classic approach of targeting people's bad conscience, we decided to focus on what the people of Stockholm enjoy above all else during the summer months. Yes! To eat ice cream! So we created The Oh So Good Ice Cream. An ice cream that was good in at least two senses of the word. We sold it around town and online for a mere SEK 50 (€5). Every krona went towards helping vulnerable children and young people. The Result The campaign was by far the most successful summer campaign ever made for Stockholms Stadsmission. 2011-02-16T09:03:47+01:00 Stockholms Stadsmission advertising 30 http://scaryideas.com/content/21908/ http://scaryideas.com/content/21908. http://scaryideas.com/content/21908 http://scaryideas.com/t/21908.jpg Yamaha XT 1200 : Take your soul everywhere and come back 2011-02-16T09:05:23+01:00 Yamaha XT 1200 advertising 30 http://scaryideas.com/content/21909/ http://scaryideas.com/content/21909. http://scaryideas.com/content/21909 http://scaryideas.com/t/21909.jpg The Fragile Childhood organization (Lasinen Lapsuus) : Sandbox 2011-02-16T09:06:22+01:00 The Fragile Childhood organization (Lasinen Lapsuus) advertising 30 http://scaryideas.com/content/21910/ http://scaryideas.com/content/21910. http://scaryideas.com/content/21910 http://scaryideas.com/t/21910.jpg EF Language Schools : Live The Language, Beijing 2011-02-16T09:07:13+01:00 EF Language Schools advertising 30 http://scaryideas.com/content/21911/ http://scaryideas.com/content/21911. http://scaryideas.com/content/21911 http://scaryideas.com/t/21911.jpg EF Language Schools : Live The Language, London 2011-02-16T09:07:44+01:00 EF Language Schools advertising 30 http://scaryideas.com/content/21912/ http://scaryideas.com/content/21912. http://scaryideas.com/content/21912 http://scaryideas.com/t/21912.jpg EF Language Schools : Live The Language, Barcelona 2011-02-16T09:08:18+01:00 EF Language Schools advertising 30 http://scaryideas.com/content/21913/ http://scaryideas.com/content/21913. http://scaryideas.com/content/21913 http://scaryideas.com/t/21913.jpg EF Language Schools : Live The Language, Paris 2011-02-16T09:09:04+01:00 EF Language Schools advertising 30 http://scaryideas.com/content/21914/ http://scaryideas.com/content/21914. http://scaryideas.com/content/21914 http://scaryideas.com/t/21914.jpg Goodyear : Proving Grounds 2011-02-16T09:10:50+01:00 Goodyear advertising 30 http://scaryideas.com/content/21919/ http://scaryideas.com/content/21919. http://scaryideas.com/content/21919 http://scaryideas.com/t/21919.jpg Goodyear : Action Hero 2011-02-16T09:14:07+01:00 Goodyear advertising 30 http://scaryideas.com/content/21920/ http://scaryideas.com/content/21920. http://scaryideas.com/content/21920 http://scaryideas.com/t/21920.jpg Goodyear : Experts 2011-02-16T09:14:47+01:00 Goodyear advertising 30 http://scaryideas.com/content/21926/ http://scaryideas.com/content/21926. http://scaryideas.com/content/21926 http://scaryideas.com/t/21926.jpg Cake Imagery : Sexy 2011-02-16T09:20:39+01:00 Cake Imagery advertising 30 http://scaryideas.com/content/21927/ http://scaryideas.com/content/21927. http://scaryideas.com/content/21927 http://scaryideas.com/t/21927.jpg Nissan : Sports Illustrated, Model vs. Model - Aerodynamics 2011-02-18T14:20:06+01:00 Nissan advertising 30 http://scaryideas.com/content/21928/ http://scaryideas.com/content/21928. http://scaryideas.com/content/21928 http://scaryideas.com/t/21928.jpg Nissan : Sports Illustrated, Model vs. Model - Agility 2011-02-18T14:19:59+01:00 Nissan advertising 30 http://scaryideas.com/content/21931/ http://scaryideas.com/content/21931. http://scaryideas.com/content/21931 http://scaryideas.com/t/21931.jpg Jim Beam : The Chase 'This latest spot and campaign for Jim Beam, a second spot breaks in March, nicely showcases our expansion into design-based projects,' says Justin Lane, Partner and Managing Director, MassMarket. 'We've always had an eye toward design, and over the years allowed that to influence our approach to visual effects projects, but with the introduction of Jens and Andreas and a few other talented artists, we are able to pursue this work more aggressively which allows us to be a more complete creative house.' Continues Lane. 'I think MassMarket was the perfect choice for us,' says Mebes and Berner. 'The talent here is amazing when it comes to photo-real work and now with us and a few others coming on board, both sides (photo-real and design) are feeding off each other and influencing each other's perspective on look development,' says Mebes. 'In an ever evolving industry, combining these types of efforts makes sense and with MassMarket's background, we have a perfect knowledge of both worlds,' adds Berner. 2011-02-16T10:20:17+01:00 Jim Beam advertising 30 http://scaryideas.com/content/21929/ http://scaryideas.com/content/21929. http://scaryideas.com/content/21929 http://scaryideas.com/t/21929.jpg Nissan : Sports Illustrated, Model vs. Model - Acceleration 2011-02-18T14:19:52+01:00 Nissan advertising 30 http://scaryideas.com/content/21930/ http://scaryideas.com/content/21930. http://scaryideas.com/content/21930 http://scaryideas.com/t/21930.jpg Nissan : Sports Illustrated, Model vs. Model - Curb Appeal 2011-02-18T14:19:44+01:00 Nissan advertising 30 http://scaryideas.com/content/21940/ http://scaryideas.com/content/21940. http://scaryideas.com/content/21940 http://scaryideas.com/t/21940.jpg Virgin Mobile : Extended Tree Version Go crazy with Android. Check out Virgin Mobile's latest TV commercial with Kelsey and Brad... virginmobileusa.com 2011-02-16T16:38:52+01:00 Virgin Mobile advertising 30 http://scaryideas.com/content/21941/ http://scaryideas.com/content/21941. http://scaryideas.com/content/21941 http://scaryideas.com/t/21941.jpg Virgin Mobile : Extended Closet Version Go crazy with Android. Check out Virgin Mobile's latest TV commercial with Kelsey and Brad... virginmobileusa.com 2011-02-16T16:39:40+01:00 Virgin Mobile advertising 30 http://scaryideas.com/content/21945/ http://scaryideas.com/content/21945. http://scaryideas.com/content/21945 http://scaryideas.com/t/21945.jpg Volkswagen : Joggers 2011-02-17T09:06:54+01:00 Volkswagen advertising 30 http://scaryideas.com/content/21946/ http://scaryideas.com/content/21946. http://scaryideas.com/content/21946 http://scaryideas.com/t/21946.jpg Adidas : Fast World - Dwight 2011-02-17T09:07:50+01:00 Adidas advertising 30 http://scaryideas.com/content/21947/ http://scaryideas.com/content/21947. http://scaryideas.com/content/21947 http://scaryideas.com/t/21947.jpg Stella Artois : Train 2011-02-17T09:09:44+01:00 Stella Artois advertising 30 http://scaryideas.com/content/21948/ http://scaryideas.com/content/21948. http://scaryideas.com/content/21948 http://scaryideas.com/t/21948.jpg Zwack Vilmos : Our nature Return to the place where your heart beats again. Vilmos. Our nature. 2011-02-17T09:11:42+01:00 Zwack Vilmos advertising 30 http://scaryideas.com/content/21953/ http://scaryideas.com/content/21953. http://scaryideas.com/content/21953 http://scaryideas.com/t/21953.jpg Red Cross : Stop being a spectator Every month, Quebecers fall victim to more than 900 domestic fires. Stop being a spectator. Give. 2011-02-17T09:17:03+01:00 Red Cross advertising 30 http://scaryideas.com/content/21955/ http://scaryideas.com/content/21955. http://scaryideas.com/content/21955 http://scaryideas.com/t/21955.jpg Subaru : Sexy Comes Standard - Sexy Sumo 2011-02-18T09:14:38+01:00 Subaru advertising 30 http://scaryideas.com/content/21957/ http://scaryideas.com/content/21957. http://scaryideas.com/content/21957 http://scaryideas.com/t/21957.jpg SAS : Up For Grabs To promote a million seat fare sale, Scandinavian Airlines ran a competition on Facebook where SAS fans could grab a free trip. You made your profile pic into the custom made Up For Grabs image and simply posted a matching image where you grab the trip on the SAS Facebook wall. 2011-02-18T09:08:11+01:00 SAS advertising 30 http://scaryideas.com/content/21960/ http://scaryideas.com/content/21960. http://scaryideas.com/content/21960 http://scaryideas.com/t/21960.jpg Nissan GT-R : Porsche killer You want to see it from a different perspective? Arrange a test drive on www.nissan.de 2011-02-18T09:12:33+01:00 Nissan GT-R advertising 30 http://scaryideas.com/content/21959/ http://scaryideas.com/content/21959. http://scaryideas.com/content/21959 http://scaryideas.com/t/21959.jpg Stop the water while using me : Stop the water while using me A brand of high-quality cosmetics that meet the increasing requirements of an ecologically aware society and set new standards in environmental protection. The innovation: the message is the brand. 2011-02-18T09:11:24+01:00 Stop the water while using me advertising 30 http://scaryideas.com/content/21965/ http://scaryideas.com/content/21965. http://scaryideas.com/content/21965 http://scaryideas.com/t/21965.jpg El Monterey : Switched at Birth 2011-02-18T09:19:22+01:00 El Monterey advertising 30 http://scaryideas.com/content/21966/ http://scaryideas.com/content/21966. http://scaryideas.com/content/21966 http://scaryideas.com/t/21966.jpg El Monterey : Making of Switched at Birth The Virtual Hacienda (found at www.elmonterey.com/hacienda) also offers other surprises, such as: ' authentic El Monterey recipes (presented by the family chef '" El Cheffe), ' character bios ' behind the scenes videos and hilarious bloopers ' money-saving coupons ' a fun mobile app and ringtones featuring catchphrases and other hilarious downloadable sound bites ' a full Facebook integration ' photo uploading contests ' live streamed user-generated content, and more. 2011-02-18T09:20:27+01:00 El Monterey advertising 30 http://scaryideas.com/content/21967/ http://scaryideas.com/content/21967. http://scaryideas.com/content/21967 http://scaryideas.com/t/21967.jpg Regina Kamillenpapier : Millas Welt (Milla's World) URL: http://www.millaswelt.de Milla's World by Regina An interactive and digital pop-up book world, which tells the appealing story of Milla and her Friends in an emotional way and encourages the user to discover Milla's World. 2011-04-04T16:34:40+02:00 Regina Kamillenpapier advertising 30 http://scaryideas.com/content/21968/ http://scaryideas.com/content/21968. http://scaryideas.com/content/21968 http://scaryideas.com/t/21968.jpg Moen Incorporated : Moen Campaign for Website We began working with Moen last year, and this is the first campaign launch for the brand from Martin. This is also one of the first major campaigns John Norman is launching as CCO, so he was very involved with the creative from the start. The campaign focuses on Moen's trusted performance, coupled with artful products. The work encourages consumers to consider the everyday nature of their faucets '" more specifically, the number of times each day you use your faucets for routine tasks. The spots were directed by director/graphic designer Geoff McFetridge, who created a reflective world using the surfaces of the faucet, literally making it the hero of the spots. He truly designed *every *aspect of the spots. From the beautiful dresses and the art in the 'Brushing Teeth' spot to the graphic dish-print wallpaper and even the googly eyed cups in the 'Washing Dishes' spot For the print campaign, British photographer Dan Tobin Smith designed installations out of dishes, alarm clocks and other everyday objects to resemble the natural flow of water. 2011-02-18T09:24:24+01:00 Moen Incorporated advertising 30 http://scaryideas.com/content/21969/ http://scaryideas.com/content/21969. http://scaryideas.com/content/21969 http://scaryideas.com/t/21969.jpg Moen Incorporated : Brushing Teeth We began working with Moen last year, and this is the first campaign launch for the brand from Martin. This is also one of the first major campaigns John Norman is launching as CCO, so he was very involved with the creative from the start. The campaign focuses on Moen's trusted performance, coupled with artful products. The work encourages consumers to consider the everyday nature of their faucets '" more specifically, the number of times each day you use your faucets for routine tasks. The spots were directed by director/graphic designer Geoff McFetridge, who created a reflective world using the surfaces of the faucet, literally making it the hero of the spots. He truly designed *every *aspect of the spots. From the beautiful dresses and the art in the 'Brushing Teeth' spot to the graphic dish-print wallpaper and even the googly eyed cups in the 'Washing Dishes' spot For the print campaign, British photographer Dan Tobin Smith designed installations out of dishes, alarm clocks and other everyday objects to resemble the natural flow of water. 2011-02-18T09:25:19+01:00 Moen Incorporated advertising 30 http://scaryideas.com/content/21970/ http://scaryideas.com/content/21970. http://scaryideas.com/content/21970 http://scaryideas.com/t/21970.jpg Smart : Cement Truck Just in time for the 2011 Canadian International AutoShow (February 18-27, 2011), smart is taking to the streets with its latest ambient initiative. To visually demonstrate the smart's smallest turning radius, city cement trucks will be transformed into naturally rotating mobile billboards with a smart fortwo coupe on their spinning cement drums. To minimize the environmental footprint, the branded trucks will drive along already established routes (construction sites) which will pass through some of the city's highly-trafficked areas. The initiative begins today and will continue for the next four weeks. For updates on the trucks' whereabouts, visit: www.facebook.com/smartcanada And on Facebook, the first five people to take a photo of the cement truck and post it to smart Canada's page http://www.facebook.com/#!/smartCanada will win 2 tickets to the Canadian International AutoShow in Toronto. 2011-02-19T15:14:51+01:00 Smart advertising 30 http://scaryideas.com/content/21985/ http://scaryideas.com/content/21985. http://scaryideas.com/content/21985 http://scaryideas.com/t/21985.jpg Sony Ericsson Xperia™ PLAY : The Making of Surgeon Android is ready to play 2011-02-18T15:49:53+01:00 Sony Ericsson Xperia™ PLAY advertising 30 http://scaryideas.com/content/21987/ http://scaryideas.com/content/21987. http://scaryideas.com/content/21987 http://scaryideas.com/t/21987.jpg Old Spice : Komodo 2011-02-18T16:01:37+01:00 Old Spice advertising 30 http://scaryideas.com/content/21989/ http://scaryideas.com/content/21989. http://scaryideas.com/content/21989 http://scaryideas.com/t/21989.jpg Mountain Dew : Waves 2011-02-18T16:20:01+01:00 Mountain Dew advertising 30 http://scaryideas.com/content/21992/ http://scaryideas.com/content/21992. http://scaryideas.com/content/21992 http://scaryideas.com/t/21992.jpg New York-Presbyterian Hospital : Heather ''Commercials are not usually this real, this raw emotionally,'' wild(child) Editor Antoine Mills says about his latest project, a new campaign for New York-Presbyterian Hospital called ''Amazing Stories,'' created by agency Munn Rabôt, New York. Directed by agency co-founder/creative director Peter Rabôt, the black and white campaign features candid monologues from real people that were saved by the dedicated doctors at New York-Presbyterian Hospital. ''I've worked in advertising for the past twenty-five years, but I've never been fortunate to do anything like this,'' Rabôt says. ''I know by the incredible reaction this work is getting that we have something here that goes way above advertising -- it's not easy to break through in this category. Antoine sat through many grueling days with Creative Director John Stingley, and myself and was a great creative support throughout the process. He settled for nothing less than the best and helped take this work, and the category, to a totally new level.'' One spot, simply called ''Heather,'' centers on a 9-year-old Heather McNamara who speaks directly to the camera in manner that is in total contrast to the gravity of her situation. She speaks about her family's search for a hospital around the country willing to operate on the baseball-sized cancerous tumor that had entangled itself in her stomach, pancreas, spleen, intestines, liver and surrounding blood vessels. She was considered inoperable by other doctors the family consulted until they met with Dr. Tomoaki Kato who removed 6 of Heather's major organs in a 23-hour surgery in order to get at the tumor. ''These stories speak for themselves, it's real and very raw, emotional stuff,'' Mills says. ''I gave these spots a lot of thought and knew editorially it required simplicity and fluid thought, but at the same time not take the human emotion out of the equation. I wanted to let the subjects tell their story their own way.'' For Mills, that meant keeping in the human moments intact, such as when Heather stumbles over pronunciation of 'Presbyterian'; or the stammers in ''Joe,'' when the subject, Joe Tiralosi, chokes up recalling the 47 minutes of heart resuscitation that finally brought him literally back from the dead. ''They wouldn't stop, they wouldn't let me die, not that day,'' he says in the ad. Other spots include ''Matt/Dr. Lorich'' and ''Nicole.'' Each spot also feature simple typography detailing some of the facts in each case, and ends with the New York-Presbyterian Hospital logo and the tagline: ''Amazing things are happening here.'' ''We had a lot of footage to work with but I knew the spots would be most effective if we focused on the tight shots of the subjects, rather than wide shots,'' Mills says. ''We wanted to pull viewers in with the spot's emotion and sincerity. For me, working with Peter Rabôt was a one-of-a-kind experience. He was very gracious and allowed me to bring something to it creatively. We worked very well together -- in a way you don't often see between agency and editor.'' Adds Rabôt, ''Creating breakthrough work is never easy, and doing it in the hospital category makes for one of the greatest challenges of all. But when you approach it differently, and remove all of the devices that make it just advertising, then you have something much bigger than just advertising.'' 2011-02-18T16:37:30+01:00 New York-Presbyterian Hospital advertising 30 http://scaryideas.com/content/21993/ http://scaryideas.com/content/21993. http://scaryideas.com/content/21993 http://scaryideas.com/t/21993.jpg New York-Presbyterian Hospital : Matt/Dr. Lorich ''Commercials are not usually this real, this raw emotionally,'' wild(child) Editor Antoine Mills says about his latest project, a new campaign for New York-Presbyterian Hospital called ''Amazing Stories,'' created by agency Munn Rabôt, New York. Directed by agency co-founder/creative director Peter Rabôt, the black and white campaign features candid monologues from real people that were saved by the dedicated doctors at New York-Presbyterian Hospital. ''I've worked in advertising for the past twenty-five years, but I've never been fortunate to do anything like this,'' Rabôt says. ''I know by the incredible reaction this work is getting that we have something here that goes way above advertising -- it's not easy to break through in this category. Antoine sat through many grueling days with Creative Director John Stingley, and myself and was a great creative support throughout the process. He settled for nothing less than the best and helped take this work, and the category, to a totally new level.'' One spot, simply called ''Heather,'' centers on a 9-year-old Heather McNamara who speaks directly to the camera in manner that is in total contrast to the gravity of her situation. She speaks about her family's search for a hospital around the country willing to operate on the baseball-sized cancerous tumor that had entangled itself in her stomach, pancreas, spleen, intestines, liver and surrounding blood vessels. She was considered inoperable by other doctors the family consulted until they met with Dr. Tomoaki Kato who removed 6 of Heather's major organs in a 23-hour surgery in order to get at the tumor. ''These stories speak for themselves, it's real and very raw, emotional stuff,'' Mills says. ''I gave these spots a lot of thought and knew editorially it required simplicity and fluid thought, but at the same time not take the human emotion out of the equation. I wanted to let the subjects tell their story their own way.'' For Mills, that meant keeping in the human moments intact, such as when Heather stumbles over pronunciation of 'Presbyterian'; or the stammers in ''Joe,'' when the subject, Joe Tiralosi, chokes up recalling the 47 minutes of heart resuscitation that finally brought him literally back from the dead. ''They wouldn't stop, they wouldn't let me die, not that day,'' he says in the ad. Other spots include ''Matt/Dr. Lorich'' and ''Nicole.'' Each spot also feature simple typography detailing some of the facts in each case, and ends with the New York-Presbyterian Hospital logo and the tagline: ''Amazing things are happening here.'' ''We had a lot of footage to work with but I knew the spots would be most effective if we focused on the tight shots of the subjects, rather than wide shots,'' Mills says. ''We wanted to pull viewers in with the spot's emotion and sincerity. For me, working with Peter Rabôt was a one-of-a-kind experience. He was very gracious and allowed me to bring something to it creatively. We worked very well together -- in a way you don't often see between agency and editor.'' Adds Rabôt, ''Creating breakthrough work is never easy, and doing it in the hospital category makes for one of the greatest challenges of all. But when you approach it differently, and remove all of the devices that make it just advertising, then you have something much bigger than just advertising.'' 2011-02-18T16:37:25+01:00 New York-Presbyterian Hospital advertising 30 http://scaryideas.com/content/21994/ http://scaryideas.com/content/21994. http://scaryideas.com/content/21994 http://scaryideas.com/t/21994.jpg IKEA : Made by Bree and Her Sister, Designed by IKEA Last August, a high-profile, integrated marketing campaign developed for Ikea by Ogilvy & Mather in partnership with SCPF kicked off across America. Brand New School's founder, executive creative director and director Jonathan Notaro has recently delivered two new spots for the campaign: "Made by the Girls" came out in December, and the newest entitled "Made by Bree and Her Sister" debuted on Feb. 14. Both :15 spots creatively present the idea that customizing your home with Ikea furniture and accessories can improve your life, and will continue to run on cable networks like Bravo and HGTV, local broadcast stations in 31 markets during shows like "America's Got Talent" and "Jerseylicious," online, and on Spanish-language television stations like Univision and Telemundo during popular shows like "Sábado Gigante" and "Primer Impacto." Jonathan shared quite a few details with me on the project's approach, which involved three days of shooting on a motion-control stage with the RED Mysterium X. Here's a taste: "Working on this campaign, we have realized we can transform the room using a variety of film and animation techniques. Specifically in regard to the animation technique on 'Made by Bree,' we chose stop-motion for its early fantasy VFX roots, and because the theme of Bree snapping her fingers has a slightly campy, 'Bewitched' or 'Mary Poppins' flavor. Reviving older techniques through newer, more sophisticated processes is of interest to me.... The level of detail of the stop-motion animation is attributed to the 3D previs we produced. Without having modeled and placed every single product that appeared in each room in the previs, this level of detail in the production would have been impossible to achieve." 2011-02-21T09:13:03+01:00 IKEA advertising 30 http://scaryideas.com/content/21995/ http://scaryideas.com/content/21995. http://scaryideas.com/content/21995 http://scaryideas.com/t/21995.jpg T-Mobile : Charles Barkley / I May Be Wrong A global music video takeover across all channels was the inspiration for the glorious design mayhem and vivid pop culture referencing within the new Charles Barkley music video 'I May Be Wrong (But I Doubt It)'. With a wink and a nod to user-generated content, Superfad crafted 40 different scenes to illustrate the Spike Lee directed footage of NBA legend Charles Barkley who makes the hip hop scene with his Cool & Dre remix track. 2011-02-21T09:12:08+01:00 T-Mobile advertising 30 http://scaryideas.com/content/22021/ http://scaryideas.com/content/22021. http://scaryideas.com/content/22021 http://scaryideas.com/t/22021.jpg Prime TV : 25 frames 2011-02-21T09:13:47+01:00 Prime TV advertising 30 http://scaryideas.com/content/21996/ http://scaryideas.com/content/21996. http://scaryideas.com/content/21996 http://scaryideas.com/t/21996.jpg PHD Worldwide : We are the Future 'We Are The Future' is a reflection on how the next generation will engage with brands. We hear from children in their early teens about what marketers will need to do to engage and influence them in the future. More than an ad, it is a provocation and an invitation to the marketing industry to 'up their game'. In less than 10 years, the next generation will be a true match for marketers. This film is intended to be a wake-up call for the marketing community. To make them get ready. Things are about to get a whole lot more difficult. 2011-02-19T15:34:34+01:00 PHD Worldwide advertising 30 http://scaryideas.com/content/22001/ http://scaryideas.com/content/22001. http://scaryideas.com/content/22001 http://scaryideas.com/t/22001.jpg Anti-Smoking Campaign : Bloody Cigarettes Do You Really Need A Hit Along With Your Coffee? 2011-02-19T15:43:56+01:00 Anti-Smoking Campaign advertising 30 http://scaryideas.com/content/22004/ http://scaryideas.com/content/22004. http://scaryideas.com/content/22004 http://scaryideas.com/t/22004.jpg Channel Four : Entertainment is good for you 2011-02-20T15:59:06+01:00 Channel Four advertising 30 http://scaryideas.com/content/22005/ http://scaryideas.com/content/22005. http://scaryideas.com/content/22005 http://scaryideas.com/t/22005.jpg Woodland : Well Tested, Well Worn 2011-02-20T16:01:50+01:00 Woodland advertising 30 http://scaryideas.com/content/22006/ http://scaryideas.com/content/22006. http://scaryideas.com/content/22006 http://scaryideas.com/t/22006.jpg Toronto Community Foundation : Waiting 2011-02-20T16:03:45+01:00 Toronto Community Foundation advertising 30 http://scaryideas.com/content/22007/ http://scaryideas.com/content/22007. http://scaryideas.com/content/22007 http://scaryideas.com/t/22007.jpg Toronto Community Foundation : How Much? 2011-02-20T16:04:44+01:00 Toronto Community Foundation advertising 30 http://scaryideas.com/content/22008/ http://scaryideas.com/content/22008. http://scaryideas.com/content/22008 http://scaryideas.com/t/22008.jpg Toronto Community Foundation : Building 2011-02-20T16:05:29+01:00 Toronto Community Foundation advertising 30 http://scaryideas.com/content/22019/ http://scaryideas.com/content/22019. http://scaryideas.com/content/22019 http://scaryideas.com/t/22019.jpg Standard Chartered Bank : My Majlis Social media game The Challenge: Standard Chartered Bank wanted to promote their credit card benefits during the month of Ramadan. The Opportunity: Rather than feeding people the same old clichés, we cut through the clutter of Ramadan advertising by tapping into the social aspect of the season. We chose to engage '" not advertise. The Idea: My Majlis is the world's first game that brings the 'Majlis' or Ramadan tent experience to life. The game mirrors the real world 'Majlis' experience, bringing family and friends together virtually to relax and socialize. Fans create their own 'Majlis' or tent, purchase furniture, decorate and invite guests to visit, all using Standard Chartered credit cards. The most popular 'Majlis' rated by guests wins 'Majlis' experiences in real life. The Results: In just 4 weeks, more than 15,277 fans played My Majlis, on average spending over 7 minutes per visit playing the game. The most popular 'Majlis' (with an impressive 2,006 guests) took home the big Eid getaway weekend prize! Not only did consumers share a social experience that was relevant to them, they also learned about the benefits of Standard Chartered cards through gameplay. In just a few weeks, Standard Chartered went from being just another bank to becoming the most socially engaged bank in the United Arab Emirates, with clear product benefits. 2011-02-21T09:15:54+01:00 Standard Chartered Bank advertising 30 http://scaryideas.com/content/22020/ http://scaryideas.com/content/22020. http://scaryideas.com/content/22020 http://scaryideas.com/t/22020.jpg Nissan 370Z : Z Pilots The Challenge: To launch the Nissan 370Z in the region, we needed to engage young Arabs while playing up the car's speed and agility. The Opportunity: Online gaming is ranked as one of the top 3 activities for young users across the region. So we harnessed this opportunity to reach our target. The Idea: To drive home the car's features and activate our audience we created a Z Pilots '" a social media based racing game. Players could race the 370Z against their Facebook friends on a track inspired by one of the world's most iconic circuits '" the Yas Marina circuit. The prize? The fastest of them all would win a Nissan 370Z driving experience at the actual Yas Marina Circuit along with a weekend's stay on Yas Island. The Results: After just 4 weeks, over 41,570 players from across the region raced against each other. On average, players spent over 6 minutes on the race track. The 5 fastest laps won the Yas Marina racing experience with a real 370Z. And the fever raced across the internet, with more hits than ever expected. Z Pilots created a solid fanbase for the 370Z. The brand established street cred among the young Arab audience. And the game is still running far beyond anticipation, attracting over 61,000 players from the region to date. 2011-02-21T09:16:36+01:00 Nissan 370Z advertising 30 http://scaryideas.com/content/22022/ http://scaryideas.com/content/22022. http://scaryideas.com/content/22022 http://scaryideas.com/t/22022.jpg SizeDoesntMatter.com : Big Pride 2011-02-21T09:17:12+01:00 SizeDoesntMatter.com advertising 30 http://scaryideas.com/content/22023/ http://scaryideas.com/content/22023. http://scaryideas.com/content/22023 http://scaryideas.com/t/22023.jpg Heineken : One Million Heineken Hugs To say "thank you" to our Facebook fans for getting us to one million "likes", Heineken sent a team of Heineken Huggers out to the streets of Amsterdam, to give back some of the love. We hope to get to you all eventually! 2011-02-21T09:23:28+01:00 Heineken advertising 30 http://scaryideas.com/content/22024/ http://scaryideas.com/content/22024. http://scaryideas.com/content/22024 http://scaryideas.com/t/22024.jpg Porsche : Thank you - A 1,000,000 Times So here it is! The 911 GT3 R Hybrid with the names of our Facebook fans is on display in the Porsche Museum now. Learn more about the creation of this car and look up your own name in our web special on http://www.porsche.com/thankyou 2011-02-21T09:25:32+01:00 Porsche advertising 30 http://scaryideas.com/content/22026/ http://scaryideas.com/content/22026. http://scaryideas.com/content/22026 http://scaryideas.com/t/22026.jpg Deutscher Tierschutz Bund : Put yourself in a pig's place Stop anaesthetic-free piglet castration. For a new animal protection law. 2011-02-22T08:57:06+01:00 Deutscher Tierschutz Bund advertising 30 http://scaryideas.com/content/22027/ http://scaryideas.com/content/22027. http://scaryideas.com/content/22027 http://scaryideas.com/t/22027.jpg Royal Dutch Guide Dog Foundation : Harness In this new commercial for the Royal Dutch Guide Dog Foundation, we see a variety of dogs wearing the most fancy and expensive fashion items. They parade along the street as if it's a catwalk. However, one accessory is clearly out of place, both in style and in price. 2011-02-22T08:58:04+01:00 Royal Dutch Guide Dog Foundation advertising 30 http://scaryideas.com/content/22029/ http://scaryideas.com/content/22029. http://scaryideas.com/content/22029 http://scaryideas.com/t/22029.jpg Quilmes Beer : Free 2011-02-22T08:56:02+01:00 Quilmes Beer advertising 30 http://scaryideas.com/content/22034/ http://scaryideas.com/content/22034. http://scaryideas.com/content/22034 http://scaryideas.com/t/22034.jpg Moët & Chandon : Scarlett Johansson for Moët & Chandon champagne 2011-02-22T09:09:45+01:00 Moët & Chandon advertising 30 http://scaryideas.com/content/22040/ http://scaryideas.com/content/22040. http://scaryideas.com/content/22040 http://scaryideas.com/t/22040.jpg AECC (Spanish Cancer Asociation) : The Sound of Cancer Have You Ever Heard The Sound Of Cancer? What is the sound of cancer? The sound of cancer sounds like the will to live, the strength to never give up the fight, the desire to enjoy every single moment that life can offer you' That is the core message and the strategy behind the new campaign of AECC (Spanish Association Against Cancer) 'The Sound of Cancer', created by GMR Marketing Spain. A campaign that uses 8 real persons to make Spaniards aware of the reality of this illness, away from the most dramatic and stereotyped clichés normally associated with Cancer. URLs of the campaign: www.elsonidodelcáncer.es http://apps.facebook.com/elsonidodelcancer 2011-02-22T10:25:22+01:00 AECC (Spanish Cancer Asociation) advertising 30 http://scaryideas.com/content/22041/ http://scaryideas.com/content/22041. http://scaryideas.com/content/22041 http://scaryideas.com/t/22041.jpg Aldi : Tomato Sauce Up & coming Love Director MJ Delaney has directed the new Aldi Supermarkets campaign for McCann Manchester beating off strong competition from a clutch of established directing talent. Her debut commercial work, this first charming spot features Amelia, a gorgeous little girl who likes tomato sauce (but not boys!) and MJ's pitch-perfect direction beautifully captures her innocence and the gentle humour of the situation. The ad is one of eight that will run throughout 2011. MJ Delaney added, 'I was beyond thrilled to get the job and I think the idea behind the campaign is great. We really struck gold finding Amelia who is a fantastic little girl. It was all about the kid and we saw about 300 before we found her. She's set the bar very high for the next child.' At 24, MJ has already made a name for herself directing and co-writing the award-winning biggest viral of 2010. "Newport", a brilliant reworking of the ubiquitous Alicia Keys/Jay-Z hit "New York", is a fantastic piece of film-making and its wit and humour established MJ as one to watch and earned her a place as a speaker at the prestigious TEDxObserver Festival of Ideas. She will be sharing the stage with some of the most innovative and inspiring minds around and across every field of expertise from medicine to fashion and politics. Leaving Pembroke College Oxford with an extremely impressive double first, MJ worked as a journalist in fashion and culture before deciding to turn her back on office life and see the world, travelling to the US, Japan and South America. It was her film Deaf, Dumb and Blind, part of the Black America exhibition at Shoreditch Town Hall, that caught the eye of Love MD, Phil Dupee, who commissioned her to make a preview film for London Fashion Week. 2011-02-22T11:56:00+01:00 Aldi advertising 30 http://scaryideas.com/content/22049/ http://scaryideas.com/content/22049. http://scaryideas.com/content/22049 http://scaryideas.com/t/22049.jpg Gatorade : Replay case study 2011-02-22T15:18:54+01:00 Gatorade advertising 30 http://scaryideas.com/content/22057/ http://scaryideas.com/content/22057. http://scaryideas.com/content/22057 http://scaryideas.com/t/22057.jpg Axe : Lynx Excite Fallen Angel - Kelly Brook 2011-02-22T21:34:22+01:00 Axe advertising 30 http://scaryideas.com/content/22061/ http://scaryideas.com/content/22061. http://scaryideas.com/content/22061 http://scaryideas.com/t/22061.jpg QuikTrip : How's It Going? 2011-02-24T12:26:20+01:00 QuikTrip advertising 30 http://scaryideas.com/content/22063/ http://scaryideas.com/content/22063. http://scaryideas.com/content/22063 http://scaryideas.com/t/22063.jpg COX Communications : Cup Phone 2011-02-24T12:26:55+01:00 COX Communications advertising 30 http://scaryideas.com/content/22073/ http://scaryideas.com/content/22073. http://scaryideas.com/content/22073 http://scaryideas.com/t/22073.jpg Sealy : Jump 2011-02-24T12:22:31+01:00 Sealy advertising 30 http://scaryideas.com/content/22074/ http://scaryideas.com/content/22074. http://scaryideas.com/content/22074 http://scaryideas.com/t/22074.jpg Kellogg's Crunchy Nut : Quest 2011-02-24T12:20:04+01:00 Kellogg's Crunchy Nut advertising 30 http://scaryideas.com/content/22075/ http://scaryideas.com/content/22075. http://scaryideas.com/content/22075 http://scaryideas.com/t/22075.jpg Hallmark : Couples 2011-02-24T12:24:00+01:00 Hallmark advertising 30 http://scaryideas.com/content/22076/ http://scaryideas.com/content/22076. http://scaryideas.com/content/22076 http://scaryideas.com/t/22076.jpg Hallmark : Grandpa 2011-02-24T12:23:12+01:00 Hallmark advertising 30 http://scaryideas.com/content/22094/ http://scaryideas.com/content/22094. http://scaryideas.com/content/22094 http://scaryideas.com/t/22094.jpg Lexus CT 200h : Join The Quiet Revolution The UK TV commercial for the new Lexus CT 200h, the world's first full hybrid luxury compact car. Join the Quiet Revolution. 2011-02-24T12:25:05+01:00 Lexus CT 200h advertising 30 http://scaryideas.com/content/22077/ http://scaryideas.com/content/22077. http://scaryideas.com/content/22077 http://scaryideas.com/t/22077.jpg Hallmark : Mornings 2011-02-24T12:23:35+01:00 Hallmark advertising 30 http://scaryideas.com/content/22085/ http://scaryideas.com/content/22085. http://scaryideas.com/content/22085 http://scaryideas.com/t/22085.jpg Colorado Lottery : Cool millions If you've ever dreamed about winning the Lottery, you've played the what if? game - fantasizing about what you'd do if you won. Take an exotic vacation? Quit your job? Finally buy that little extravagance you've always wanted? And sometimes, if you fantasize long enough, those "What if?" dreams begin to feel close to you, as though they're coming to life - if only just for you. To promote Cool Millions, the Colorado Lottery's newest instant-million-dollar Scratch game, we tell the story of a woman, a necklace and the moment their "What if?" dream of coming together is finally realized. Makes you wonder, what would you do with an instant million bucks? 2011-02-24T12:25:37+01:00 Colorado Lottery advertising 30 http://scaryideas.com/content/22092/ http://scaryideas.com/content/22092. http://scaryideas.com/content/22092 http://scaryideas.com/t/22092.jpg Snapple : Bottles 2011-02-24T12:20:48+01:00 Snapple advertising 30 http://scaryideas.com/content/22093/ http://scaryideas.com/content/22093. http://scaryideas.com/content/22093 http://scaryideas.com/t/22093.jpg Volkswagen Passat : It gets into you 2011-02-24T12:21:42+01:00 Volkswagen Passat advertising 30 http://scaryideas.com/content/22096/ http://scaryideas.com/content/22096. http://scaryideas.com/content/22096 http://scaryideas.com/t/22096.jpg Jameson : Fire Jameson® Irish Whiskey and TBWA\Chiat\Day New York announce the launch of 'FIRE' - a new commercial that follows the tremendous success of Jameson's 'Tall Tales' TV campaign that debuted in 2009. Directed by internationally acclaimed director Noam Murro, Jameson's campaign focuses on legendary stories about John Jameson and the passion he had for his great tasting whiskey. 2011-02-24T15:01:23+01:00 Jameson advertising 30 http://scaryideas.com/content/22097/ http://scaryideas.com/content/22097. http://scaryideas.com/content/22097 http://scaryideas.com/t/22097.jpg Liaison Dangereuse : Striptease shopping The Brief: To increase Liaison Dangereuse sales on Valentine's day. The Solution: Seduction always works. What about making the buying experience attractive and unique for men by giving them the opportunity of buying lingerie directly from the body of beautiful models, and providing a memorable striptease? The Results: By creating a new way to sell online lingerie, we got free media coverage from the main websites, newspapers and magazines in Germany spreading the campaign. Our client gained additional traffic of 155% on the website pushing the sales by 50% during the promotion. 2011-02-25T09:32:09+01:00 Liaison Dangereuse advertising 30 http://scaryideas.com/content/22098/ http://scaryideas.com/content/22098. http://scaryideas.com/content/22098 http://scaryideas.com/t/22098.jpg Celcom Blue : Wave 2011-02-25T09:33:51+01:00 Celcom Blue advertising 30 http://scaryideas.com/content/22099/ http://scaryideas.com/content/22099. http://scaryideas.com/content/22099 http://scaryideas.com/t/22099.jpg Clas Mild : Office Leak 2011-02-25T09:34:58+01:00 Clas Mild advertising 30 http://scaryideas.com/content/22100/ http://scaryideas.com/content/22100. http://scaryideas.com/content/22100 http://scaryideas.com/t/22100.jpg AT&T : Boulevard 2011-02-25T09:35:44+01:00 AT&T advertising 30 http://scaryideas.com/content/22101/ http://scaryideas.com/content/22101. http://scaryideas.com/content/22101 http://scaryideas.com/t/22101.jpg AXA Bank : Giant QR Code 2011-02-25T09:58:53+01:00 AXA Bank advertising 30 http://scaryideas.com/content/22106/ http://scaryideas.com/content/22106. http://scaryideas.com/content/22106 http://scaryideas.com/t/22106.jpg Citroën : Bar 2011-02-25T09:46:54+01:00 Citroën advertising 30 http://scaryideas.com/content/22107/ http://scaryideas.com/content/22107. http://scaryideas.com/content/22107 http://scaryideas.com/t/22107.jpg Citroën : Car wash 2011-02-25T09:47:30+01:00 Citroën advertising 30 http://scaryideas.com/content/22108/ http://scaryideas.com/content/22108. http://scaryideas.com/content/22108 http://scaryideas.com/t/22108.jpg Citroën : Drive in 2011-02-25T09:52:31+01:00 Citroën advertising 30 http://scaryideas.com/content/22122/ http://scaryideas.com/content/22122. http://scaryideas.com/content/22122 http://scaryideas.com/t/22122.jpg Gillette : World's Biggest Shave BBDO New York, on behalf of our client Gillette, is in the process of staging the world's biggest shave on the world's biggest stage '" New York City. We have produced a painted billboard in the heart of SoHo that features Yankees star Derek Jeter. It is being repainted daily to reflect various stages of men's grooming e.g., Jeter with rarely seen stubble, then with shave prep, and finally with his famously clean-shaven face. The three-day cycle began on Wednesday, February 16 and will be repeated through Sunday, March 6. It's part of Gillette's ongoing efforts to demonstrate the outstanding performance of Gillette's grooming regimen (or as the copy says, 'Everyday masterpiece'). The billboard itself requires ten gallons of paint, as Derek Jeter's face is about 20 feet wide, and the two painters have more than 45 years' experience between them painting billboards. 2011-02-25T16:04:54+01:00 Gillette advertising 30 http://scaryideas.com/content/22124/ http://scaryideas.com/content/22124. http://scaryideas.com/content/22124 http://scaryideas.com/t/22124.jpg Alfa Romeo : Rorschach Live your desires 2011-02-26T20:17:29+01:00 Alfa Romeo advertising 30 http://scaryideas.com/content/22126/ http://scaryideas.com/content/22126. http://scaryideas.com/content/22126 http://scaryideas.com/t/22126.jpg Toyota : Schoolyard Joey Logano's biggest fan fantasizes about winning a visit from him in this extended version of the latest Sponsafier 3 commercial. What would you do with your favorite driver? Visit http://www.sponsafier.com to design a Toyota NASCAR Sprint Cup car of your dreams, and the chance to win a visit from your favorite driver. http://www.toyotaracing.com 2011-02-26T20:11:11+01:00 Toyota advertising 30 http://scaryideas.com/content/22127/ http://scaryideas.com/content/22127. http://scaryideas.com/content/22127 http://scaryideas.com/t/22127.jpg Toyota : Bromance A bored office-clerk fantasizes about winning a visit from Kyle Busch in this extended version of the latest Sponsafier 3 commercial. What would you do with your favorite driver? Visit http://www.sponsafier.com to design a Toyota NASCAR Sprint Cup car of your dreams, and the chance to win a visit from your favorite driver. http://www.toyotaracing.com 2011-02-26T20:12:25+01:00 Toyota advertising 30 http://scaryideas.com/content/22128/ http://scaryideas.com/content/22128. http://scaryideas.com/content/22128 http://scaryideas.com/t/22128.jpg Toyota : Housewife A tired housewife fantasizes about winning a visit from Denny Hamlin in this extended version of the latest Sponsafier 3 commercial. What would you do with your favorite driver? Visit http://www.sponsafier.com to design a Toyota NASCAR Sprint Cup car of your dreams, and the chance to win a visit from your favorite driver. http://www.toyotaracing.com 2011-02-26T20:13:19+01:00 Toyota advertising 30 http://scaryideas.com/content/22129/ http://scaryideas.com/content/22129. http://scaryideas.com/content/22129 http://scaryideas.com/t/22129.jpg St. Louis Children's Hospital : Pursue Knowing Campaign Until a child is sick, a parent pays little attention to which hospital they should rely upon. St. Louis Children's Hospital is a world leader in children's medicine. They asked McKee Wallwork Cleveland to develop a way to more fully communicate why sick children from all over the world are brought to them to be healed. The answer can be summed up in one word: Knowing. This short video explains how a fully integrated campaign communicates in a very unconventional way that medical expertise and a special understanding of children is what makes St. Louis Children's Hospital the best choice when a child becomes sick. 2011-02-26T20:14:29+01:00 St. Louis Children's Hospital advertising 30 http://scaryideas.com/content/22130/ http://scaryideas.com/content/22130. http://scaryideas.com/content/22130 http://scaryideas.com/t/22130.jpg Sprint : Staying Awhile 2011-02-26T20:16:34+01:00 Sprint advertising 30 http://scaryideas.com/content/22133/ http://scaryideas.com/content/22133. http://scaryideas.com/content/22133 http://scaryideas.com/t/22133.jpg Skoda Octavia : 360° Streetview Experience URL: http://www.octavia360.com In life, there`s always something going on. Always something to be paid attention to. To bring this insight to life, we created a streetview style commercial with a unique interactive aspect. The commercial could be viewed on line in full 360 camera view. Viewers could try and track characters within the commercial, finding small stories within the commercial. In this way, we were able to showcase all the ways an Octavia can help in a busy life. 2011-02-28T09:52:09+01:00 Skoda Octavia advertising 30 http://scaryideas.com/content/22134/ http://scaryideas.com/content/22134. http://scaryideas.com/content/22134 http://scaryideas.com/t/22134.jpg Volkswagen Fox : Twitter Zoom Brief: Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city's youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo. Solution: First, we spread a series of tickets in different places within' São Paulo. Then, we launched an online platform where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. The first one to get to the ticket, won it. This went on for four days straight. Results: The tweet #foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition. 2011-02-28T09:53:13+01:00 Volkswagen Fox advertising 30 http://scaryideas.com/content/22137/ http://scaryideas.com/content/22137. http://scaryideas.com/content/22137 http://scaryideas.com/t/22137.jpg Ortho Home Defense Max : Flip-Flop 2011-02-28T10:12:55+01:00 Ortho Home Defense Max advertising 30 http://scaryideas.com/content/22138/ http://scaryideas.com/content/22138. http://scaryideas.com/content/22138 http://scaryideas.com/t/22138.jpg AIP Foundation : Coffin 2011-02-28T09:57:21+01:00 AIP Foundation advertising 30 http://scaryideas.com/content/22146/ http://scaryideas.com/content/22146. http://scaryideas.com/content/22146 http://scaryideas.com/t/22146.jpg Ribena : Homecoming 2011-02-28T10:06:49+01:00 Ribena advertising 30 http://scaryideas.com/content/22147/ http://scaryideas.com/content/22147. http://scaryideas.com/content/22147 http://scaryideas.com/t/22147.jpg Hyundai : Equus Ad Making of Production By Cinealliance 2011-02-28T10:08:15+01:00 Hyundai advertising 30 http://scaryideas.com/content/22158/ http://scaryideas.com/content/22158. http://scaryideas.com/content/22158 http://scaryideas.com/t/22158.jpg Lexus CT Hybrid : Forge Your Own Path 2011-03-01T09:10:36+01:00 Lexus CT Hybrid advertising 30 http://scaryideas.com/content/22159/ http://scaryideas.com/content/22159. http://scaryideas.com/content/22159 http://scaryideas.com/t/22159.jpg Lexus CT Hybrid : Escape Convention 2011-03-01T09:09:52+01:00 Lexus CT Hybrid advertising 30 http://scaryideas.com/content/22160/ http://scaryideas.com/content/22160. http://scaryideas.com/content/22160 http://scaryideas.com/t/22160.jpg Vermont Department of Health : Taco 2011-03-01T09:14:20+01:00 Vermont Department of Health advertising 30 http://scaryideas.com/content/22161/ http://scaryideas.com/content/22161. http://scaryideas.com/content/22161 http://scaryideas.com/t/22161.jpg Vermont Department of Health : Pickles 2011-03-01T09:14:11+01:00 Vermont Department of Health advertising 30 http://scaryideas.com/content/22168/ http://scaryideas.com/content/22168. http://scaryideas.com/content/22168 http://scaryideas.com/t/22168.jpg FedEx : Change 2011-03-05T18:51:31+01:00 FedEx advertising 30 http://scaryideas.com/content/22169/ http://scaryideas.com/content/22169. http://scaryideas.com/content/22169 http://scaryideas.com/t/22169.jpg Ford Explorer : Crazy Kevin, The Wedding 2011-03-01T09:07:47+01:00 Ford Explorer advertising 30 http://scaryideas.com/content/22170/ http://scaryideas.com/content/22170. http://scaryideas.com/content/22170 http://scaryideas.com/t/22170.jpg State Farm Insurance : Magic Jingle, LeBron's Rumble 2011-02-28T18:47:17+01:00 State Farm Insurance advertising 30 http://scaryideas.com/content/22174/ http://scaryideas.com/content/22174. http://scaryideas.com/content/22174 http://scaryideas.com/t/22174.jpg Canada Dry : Jack's Ginger Farm 2011-03-01T09:11:16+01:00 Canada Dry advertising 30 http://scaryideas.com/content/22175/ http://scaryideas.com/content/22175. http://scaryideas.com/content/22175 http://scaryideas.com/t/22175.jpg American Express : Heroes 2011-03-01T09:12:16+01:00 American Express advertising 30 http://scaryideas.com/content/22178/ http://scaryideas.com/content/22178. http://scaryideas.com/content/22178 http://scaryideas.com/t/22178.jpg Lelo : Insignia Redefining the market of sex toys, changing presumptions of people to the industry. 2011-03-01T09:08:37+01:00 Lelo advertising 30 http://scaryideas.com/content/22191/ http://scaryideas.com/content/22191. http://scaryideas.com/content/22191 http://scaryideas.com/t/22191.jpg Raiffeisen Bank housing loans : The Singer For the purpose of the campaign, we created our Singer ­a character who for a month communicated solely through singing. Singing was triggered by the outburst of joy the day he moved into his newly bought apartment, but the full story together with his reasons for singing remained unexplained until the last phase of the campaign. 2011-03-01T16:21:25+01:00 Raiffeisen Bank housing loans advertising 30 http://scaryideas.com/content/22192/ http://scaryideas.com/content/22192. http://scaryideas.com/content/22192 http://scaryideas.com/t/22192.jpg Skoda Fabia RS : Speedup Just go a bit faster to understand what it means. 2011-03-01T16:23:11+01:00 Skoda Fabia RS advertising 30 http://scaryideas.com/content/22193/ http://scaryideas.com/content/22193. http://scaryideas.com/content/22193 http://scaryideas.com/t/22193.jpg Under Armour : Julio Jones - UA E39 2011-03-02T11:35:59+01:00 Under Armour advertising 30 http://scaryideas.com/content/22198/ http://scaryideas.com/content/22198. http://scaryideas.com/content/22198 http://scaryideas.com/t/22198.jpg Nursery & Garden Industry Association : Plant/Life Balance Facebook Page Link: http://www.facebook.com/plantlifebalance Facebook App Link: http://apps.facebook.com/plantlifebalance Ideaworks today launches the first phase of a five-year plan to help Australians improve their Plant/Life Balance. We're all familiar with the idea of improving our Work/Life balance. Well, it turns out that improving our Plant/Life balance can also have beneficial effects on our health and wellbeing. Scientific studies have proved that exposure to plant life can improve our air quality, lessen our stress levels, and reduce background noise. The campaign is designed to stimulate the growth of the $6.5 billion gardening and nursery business in Australia. This first part of the five-year campaign, on behalf of the Nursery & Garden Industry Association, will see the distribution of 20,000 pot plants to office workers in capital cities across the country, calling for Australians to 'Put A Plant On Your Desk'. Each plant will invite its new owner to join the 'Put A Plant On Your Desk' app, the most ambitious Facebook app in Australia to date. And those unlucky enough not to be given a plant on the day, can easily join in the fun. Over the next twelve weeks, the app users can give their plants a name, share pix, dress them up, take them out to lunch (yes!), win amazing prizes and find out lots of cool facts about their very own plant ' and tips on how to look after it. And for those who don't have already have a plant, a Plant Matcher will identify your ideal plant partner! 2011-03-02T09:33:31+01:00 Nursery & Garden Industry Association advertising 30 http://scaryideas.com/content/22220/ http://scaryideas.com/content/22220. http://scaryideas.com/content/22220 http://scaryideas.com/t/22220.jpg Lacplesis : Bears Keep an eye on your LACPLESIS 2011-03-02T14:28:32+01:00 Lacplesis advertising 30 http://scaryideas.com/content/22225/ http://scaryideas.com/content/22225. http://scaryideas.com/content/22225 http://scaryideas.com/t/22225.jpg Frequency : Sounds 2011-03-02T14:42:07+01:00 Frequency advertising 30 http://scaryideas.com/content/22226/ http://scaryideas.com/content/22226. http://scaryideas.com/content/22226 http://scaryideas.com/t/22226.jpg Cravendale Milk : Cats With Thumbs 2011-03-02T14:52:39+01:00 Cravendale Milk advertising 30 http://scaryideas.com/content/22228/ http://scaryideas.com/content/22228. http://scaryideas.com/content/22228 http://scaryideas.com/t/22228.jpg Living in Peru : Peruvian Dream Come to Perú while it's still easy. 2011-03-02T16:15:23+01:00 Living in Peru advertising 30 http://scaryideas.com/content/22229/ http://scaryideas.com/content/22229. http://scaryideas.com/content/22229 http://scaryideas.com/t/22229.jpg Moe's Southwest Grill : Parenthood 2011-03-03T09:23:19+01:00 Moe's Southwest Grill advertising 30 http://scaryideas.com/content/22230/ http://scaryideas.com/content/22230. http://scaryideas.com/content/22230 http://scaryideas.com/t/22230.jpg Moe's Southwest Grill : Windsock 2011-03-03T09:23:51+01:00 Moe's Southwest Grill advertising 30 http://scaryideas.com/content/22231/ http://scaryideas.com/content/22231. http://scaryideas.com/content/22231 http://scaryideas.com/t/22231.jpg Moe's Southwest Grill : Transitions 2011-03-03T09:24:36+01:00 Moe's Southwest Grill advertising 30 http://scaryideas.com/content/22232/ http://scaryideas.com/content/22232. http://scaryideas.com/content/22232 http://scaryideas.com/t/22232.jpg Moe's Southwest Grill : Gullibility 2011-03-03T09:29:13+01:00 Moe's Southwest Grill advertising 30 http://scaryideas.com/content/22233/ http://scaryideas.com/content/22233. http://scaryideas.com/content/22233 http://scaryideas.com/t/22233.jpg Nissan Juke : Juke Studio Artist - Intro The Nissan Juke has a bold design and 3 innovative driving modes that set it apart from any other urban vehicle. But to capture the attention of a savvy young audience, we need to prove its relevance. So we've found some of the hottest emerging artists, and asked them to create artwork that will live not in a gallery, but as designs on the Juke itself. 3 incredible up-and-coming artists (Jim Mahfood, Jeremyville, Tristan Eaton) created artwork that will represent each of the Nissan Juke's 3 driving modes (Eco, Sport, Normal). Their bold interpretations will become vehicle wraps that any Juke owner can purchase to customize their ride. The artwork will be deconstructed as design elements that anyone can use to create their own virtual Juke vehicle wraps, and share them with friends to get votes and win prizes. Submissions will be ranked by number of votes, and prizes will be awarded weekly. A final winner will receive an actual Juke wrapped in their original design. Not to mention some serious bragging rights. 2011-03-03T10:51:54+01:00 Nissan Juke advertising 30 http://scaryideas.com/content/22234/ http://scaryideas.com/content/22234. http://scaryideas.com/content/22234 http://scaryideas.com/t/22234.jpg Nissan Juke : Juke Studio Artist - Tristan Eaton The Nissan Juke has a bold design and 3 innovative driving modes that set it apart from any other urban vehicle. But to capture the attention of a savvy young audience, we need to prove its relevance. So we've found some of the hottest emerging artists, and asked them to create artwork that will live not in a gallery, but as designs on the Juke itself. 3 incredible up-and-coming artists (Jim Mahfood, Jeremyville, Tristan Eaton) created artwork that will represent each of the Nissan Juke's 3 driving modes (Eco, Sport, Normal). Their bold interpretations will become vehicle wraps that any Juke owner can purchase to customize their ride. The artwork will be deconstructed as design elements that anyone can use to create their own virtual Juke vehicle wraps, and share them with friends to get votes and win prizes. Submissions will be ranked by number of votes, and prizes will be awarded weekly. A final winner will receive an actual Juke wrapped in their original design. Not to mention some serious bragging rights. 2011-03-03T10:51:48+01:00 Nissan Juke advertising 30 http://scaryideas.com/content/22235/ http://scaryideas.com/content/22235. http://scaryideas.com/content/22235 http://scaryideas.com/t/22235.jpg Nissan Juke : Juke Studio Artist - Jim Mafoods The Nissan Juke has a bold design and 3 innovative driving modes that set it apart from any other urban vehicle. But to capture the attention of a savvy young audience, we need to prove its relevance. So we've found some of the hottest emerging artists, and asked them to create artwork that will live not in a gallery, but as designs on the Juke itself. 3 incredible up-and-coming artists (Jim Mahfood, Jeremyville, Tristan Eaton) created artwork that will represent each of the Nissan Juke's 3 driving modes (Eco, Sport, Normal). Their bold interpretations will become vehicle wraps that any Juke owner can purchase to customize their ride. The artwork will be deconstructed as design elements that anyone can use to create their own virtual Juke vehicle wraps, and share them with friends to get votes and win prizes. Submissions will be ranked by number of votes, and prizes will be awarded weekly. A final winner will receive an actual Juke wrapped in their original design. Not to mention some serious bragging rights. 2011-03-03T10:52:54+01:00 Nissan Juke advertising 30 http://scaryideas.com/content/22236/ http://scaryideas.com/content/22236. http://scaryideas.com/content/22236 http://scaryideas.com/t/22236.jpg Nissan Juke : Juke Studio Artist - Jeremyville The Nissan Juke has a bold design and 3 innovative driving modes that set it apart from any other urban vehicle. But to capture the attention of a savvy young audience, we need to prove its relevance. So we've found some of the hottest emerging artists, and asked them to create artwork that will live not in a gallery, but as designs on the Juke itself. 3 incredible up-and-coming artists (Jim Mahfood, Jeremyville, Tristan Eaton) created artwork that will represent each of the Nissan Juke's 3 driving modes (Eco, Sport, Normal). Their bold interpretations will become vehicle wraps that any Juke owner can purchase to customize their ride. The artwork will be deconstructed as design elements that anyone can use to create their own virtual Juke vehicle wraps, and share them with friends to get votes and win prizes. Submissions will be ranked by number of votes, and prizes will be awarded weekly. A final winner will receive an actual Juke wrapped in their original design. Not to mention some serious bragging rights. 2011-03-03T10:52:24+01:00 Nissan Juke advertising 30 http://scaryideas.com/content/22238/ http://scaryideas.com/content/22238. http://scaryideas.com/content/22238 http://scaryideas.com/t/22238.jpg Global Hue and The National Museum of Hip Hop : The Conductor Latre, honored as the 2010 Best New Director at the APCP Awards in Madrid, Spain, collaborated closely with Global Hue creative director Desmond Hall on "The Conductor," a film that plays with bias and expectation to honor the art and creative value of hip hop. Global Hue has been a leader in culture-based marketing for over 20 years. "A classic music conductor thrown into an 'Alice in Wonderland' like urban world finds himself in one of the meccas of graffiti in Hunter's Point, NY among dozens of DJs!' says Desmond Hall. 'We brought together a few of the pillars of hip hop to create the hype for a cause so artistically important. And it was a great fortune to meet up with Ruben and Melissa. Ruben is the relatively undiscovered diamond that NYC creative directors/producers will go gaga over in the next 12 to 36 months when they see his brilliance on a future link. He brings together a feel of Satyajit Ray and young Scorcese that makes everyone say the same thing: beautiful film.' A director who has a presence in both the US and abroad, Ruben Latre's work is inherently multicultural and transcends genres. He is known for producing beautiful, highly art directed imagery and compelling narrative, for brands, music artists and film projects. For Latre, the opportunity to collaborate with both Global Hue and NMOH was about creative inspiration. He says of the experience, "I wanted the film to stand out in the Hip Hop world; to be influenced by the genre without mimicking it. Following in the footsteps of great directors like Spike Lee in "Clockers", I made "The Conductor" as cinematic as possible with an urban/street feeling." Craig Wilson, President of The National Museum of Hip-Hop explains: "When we first sat down with (Kipany Pictures EP) Melissa Levins and Director Ruben Latre, we wanted to be sure that he could capture the Culture of Hip-Hop and to illustrate its essence in a way that had never been done before. Our goal was simple--we wanted to create a film that could simultaneously bring attention to the wide misconceptions that surround hip-hop and also illustrate the art forms cultural reach. That feat was exceeded beyond our expectation with 'The Conductor.' " The Conductor, an older Caucasian man, walks through the notorious and storied five points neighborhood of NYC. All signs indicate that he's in trouble and his journey will end badly. But is he? As the film unfolds, The Conductor makes beautiful art with the area's inhabitants in a mass symphonic orchestration of DJs. The Conductor's acceptance by all the DJs and his treatment of their art as a conductible form of music highlights the global and multi-cultural inclusiveness of hip-hop. The project is featured on The National Museum of Hip-Hop's website (http://hiphopmuseum.org). In addition to general awareness, the video invites people to contribute to The National Museum of Hip-Hop's Donate-A-Dollah campaign, a one dollar maximum per person campaign that is a fan based fundraising and census, in one. For more on Ruben Latre and Kipany Pictures please visit: http://www.kipanypictures.com/ 2011-03-03T09:56:53+01:00 Global Hue and The National Museum of Hip Hop advertising 30 http://scaryideas.com/content/22239/ http://scaryideas.com/content/22239. http://scaryideas.com/content/22239 http://scaryideas.com/t/22239.jpg New Balance : Treadmill Test Athletic shoe brand New Balance has partnered with Arnold Worldwide (www.arn.com) for a series of viral videos that challenge Nike head-to-head for 'lightest in class' status. It's all part of the 'Let's Make Excellent Happen' campaign featuring the REVlite designed New Balance 890 shoes. The secret ingredient changing the performance equation is ReVlite, a new midsole foam compound with the durability of foams that are 30% heavier, but nearly 1/3 less weight. Click on the links below to find out exactly how much extra weight you might be carrying if you haven't selected New Balance 890. 2011-03-03T10:46:50+01:00 New Balance advertising 30 http://scaryideas.com/content/22240/ http://scaryideas.com/content/22240. http://scaryideas.com/content/22240 http://scaryideas.com/t/22240.jpg New Balance : Helium Test Athletic shoe brand New Balance has partnered with Arnold Worldwide (www.arn.com) for a series of viral videos that challenge Nike head-to-head for 'lightest in class' status. It's all part of the 'Let's Make Excellent Happen' campaign featuring the REVlite designed New Balance 890 shoes. The secret ingredient changing the performance equation is ReVlite, a new midsole foam compound with the durability of foams that are 30% heavier, but nearly 1/3 less weight. Click on the links below to find out exactly how much extra weight you might be carrying if you haven't selected New Balance 890. 2011-03-03T10:47:30+01:00 New Balance advertising 30 http://scaryideas.com/content/22241/ http://scaryideas.com/content/22241. http://scaryideas.com/content/22241 http://scaryideas.com/t/22241.jpg New Balance : Women's Scale Test Athletic shoe brand New Balance has partnered with Arnold Worldwide (www.arn.com) for a series of viral videos that challenge Nike head-to-head for 'lightest in class' status. It's all part of the 'Let's Make Excellent Happen' campaign featuring the REVlite designed New Balance 890 shoes. The secret ingredient changing the performance equation is ReVlite, a new midsole foam compound with the durability of foams that are 30% heavier, but nearly 1/3 less weight. Click on the links below to find out exactly how much extra weight you might be carrying if you haven't selected New Balance 890. 2011-03-03T10:48:30+01:00 New Balance advertising 30 http://scaryideas.com/content/22242/ http://scaryideas.com/content/22242. http://scaryideas.com/content/22242 http://scaryideas.com/t/22242.jpg New Balance : Helicopter Test Athletic shoe brand New Balance has partnered with Arnold Worldwide (www.arn.com) for a series of viral videos that challenge Nike head-to-head for 'lightest in class' status. It's all part of the 'Let's Make Excellent Happen' campaign featuring the REVlite designed New Balance 890 shoes. The secret ingredient changing the performance equation is ReVlite, a new midsole foam compound with the durability of foams that are 30% heavier, but nearly 1/3 less weight. Click on the links below to find out exactly how much extra weight you might be carrying if you haven't selected New Balance 890. 2011-03-03T10:49:10+01:00 New Balance advertising 30 http://scaryideas.com/content/22247/ http://scaryideas.com/content/22247. http://scaryideas.com/content/22247 http://scaryideas.com/t/22247.jpg DELL Streak : Streak Man Project 2011-03-03T11:50:42+01:00 DELL Streak advertising 30 http://scaryideas.com/content/22252/ http://scaryideas.com/content/22252. http://scaryideas.com/content/22252 http://scaryideas.com/t/22252.jpg Nike : Los Fearless, Ricky 2011-03-03T15:03:02+01:00 Nike advertising 30 http://scaryideas.com/content/22253/ http://scaryideas.com/content/22253. http://scaryideas.com/content/22253 http://scaryideas.com/t/22253.jpg Nike : Los Fearless, Kolohe 2011-03-03T15:03:36+01:00 Nike advertising 30 http://scaryideas.com/content/22260/ http://scaryideas.com/content/22260. http://scaryideas.com/content/22260 http://scaryideas.com/t/22260.jpg Converse / Footlocker : Fixie Edited by Cut + Run's James Rose, this commercial is all about bouncy bikes and they'll go anywhere so long as there are light switches and empty offices. A hint of 'Fightclub' without the drama, Henry Scholfield (Partizan) brings to life a fantastic idea (creative team; Justin Barnes and Ben Callis) where barriers are broken and fish eye lenses are all the rage. A "wheely" good time. 2011-03-03T18:48:26+01:00 Converse / Footlocker advertising 30 http://scaryideas.com/content/22261/ http://scaryideas.com/content/22261. http://scaryideas.com/content/22261 http://scaryideas.com/t/22261.jpg Doritos : The End Toronto, ON - Is it The End, or only the beginning? Canadians are creative, savvy and eager for a piece of the action. They're ready to be engaged, take control and make important decisions for their favourite brands. The Doritos® brand is ready to take consumer engagement to a new level of awesomeness with its latest epic digital promotion, 'The End' ( http://www.writetheend.ca/en/), which will bring one lucky Doritos fan behind-the-scenes like never before, to actually become a part of one of Canada's best-loved snack brands. 'The Canadian consumer landscape is really changing and we're no longer satisfied with sitting back and being shown or told what to do,' says Ken Wong, Professor of Business and Marketing, Queen's University. 'The Doritos campaign is a really innovative new program that breaks down barriers between industry and consumers '" it's actually a harbinger of the future. It's truly amazing that one lucky fan will have the chance to shape the course of their favourite brand. 'The End' is here and fate is in your hands! Launched on February 4, the Doritos® The End Contest challenges Canadians to take hold of the brand in a completely new and different way. Doritos is launching two new flavours (Flavour A - Onion Rings N' Ketchup and Flavour B - Buffalo Wings N' Ranch) and is asking consumers in Canada to decide which flavour should live and which should be destroyed; or, put another way, be forever removed from store shelves. Until March 13, consumers can visit www.writetheend.ca, and compose the ultimate ending to an unfinished Doritos commercial that will destroy one flavour in a highly creative way. The prize is worth the effort: $25,000, 1% of future sales from the flavour remaining on shelves, the unfinished commercial completed with the winning ending, and the exclusive opportunity to become a part of the Doritos 2011 brand team. Cast your votes to decide 'The End' As submissions are entered, the fate of all endings is put into the hands of voters, who will ultimately choose fourteen finalists - seven finalists from Flavour A and seven finalists from Flavour B. Then an expert judging panel, made up of a Doritos brand representative, an agency representative and the commercial's director, will be tasked with the responsibility of critiquing and choosing the final winning ending. The winner will be announced when the finished commercial is revealed live for the first time. Doritos Think Tank Along with some serious cash ($25,000 and 1% of future sales from the flavour remaining on shelves), the winner of Doritos® The End will hone their creativity to become the first member of the Doritos Think Tank, an exciting new extension of the Doritos brand team that engages consumer insight to keep the brand on the cutting edge of cool. This is an amazing opportunity for one Doritos fan to literally sit at the Doritos boardroom table and share their knowledge of current trends in pop culture and social media to influence brand happenings. This lucky insider will be flown to Toronto for three non-stop Doritos-filled days of brand integration and will then be given the opportunity to participate in monthly Think Tank projects for the rest of the year where they will have the opportunity to weigh in and contribute to brand decisions. 'At Doritos, we thrive off of finding ways to break through and give consumers control of the brand,' says Tony Matta, Vice President of Marketing at PepsiCo Foods Canada. 'The End is more than a contest, it's the next evolution of consumer engagement where we're handing over our brand to Canadians, and giving them a chance to play a role in making Doritos history, something we've never done before.' The Doritos® The End Contest is supported with a custom website, Facebook fan page, Twitter account, YouTube channel, an extensive advertising campaign on national television and online, and media partnerships with MuchMusic and Astral Media. The new Doritos flavours, Onion Rings N' Ketchup and Buffalo Wings N' Ranch, are available across Canada in distinctively-marked white and black bags wherever Doritos are sold. For more information, to view submissions, and full contest rules, please visit http://www.writetheend.ca/en/ 2011-03-04T09:02:04+01:00 Doritos advertising 30 http://scaryideas.com/content/22262/ http://scaryideas.com/content/22262. http://scaryideas.com/content/22262 http://scaryideas.com/t/22262.jpg Danone Activia : Ransom Fun new work from Young & Rubicam's Prague office for Danone's Activia. For those familiar with a) Activia yogurt's digestive benefits and b) the thriller film 'Silence of the Lambs,' the spot definitely speaks for itself. 2011-03-04T09:04:58+01:00 Danone Activia advertising 30 http://scaryideas.com/content/22263/ http://scaryideas.com/content/22263. http://scaryideas.com/content/22263 http://scaryideas.com/t/22263.jpg Golf Digest : Desert Classic Disruption Golf Digest wanted to remind golf enthusiasts that they can improve their game with the magazine. So how do you disrupt the region's biggest golf event and get people to pick us up? 2011-03-04T09:06:28+01:00 Golf Digest advertising 30 http://scaryideas.com/content/22264/ http://scaryideas.com/content/22264. http://scaryideas.com/content/22264 http://scaryideas.com/t/22264.jpg Bismak : Making of Video 2011-03-04T09:08:14+01:00 Bismak advertising 30 http://scaryideas.com/content/22266/ http://scaryideas.com/content/22266. http://scaryideas.com/content/22266 http://scaryideas.com/t/22266.jpg Alzheimer Society of Montréal : Zero - iPhone 2011-03-04T09:11:45+01:00 Alzheimer Society of Montréal advertising 30 http://scaryideas.com/content/22284/ http://scaryideas.com/content/22284. http://scaryideas.com/content/22284 http://scaryideas.com/t/22284.jpg Warburtons : Celebration 2011-03-04T14:13:47+01:00 Warburtons advertising 30 http://scaryideas.com/content/22285/ http://scaryideas.com/content/22285. http://scaryideas.com/content/22285 http://scaryideas.com/t/22285.jpg FAGE : Plain Psyop on FAGE 'Plain' It's always great to work on jobs that start with an open brief. We loved Mullen's script and instantly thought of designing a yogurt inspired visually poetic world. We had a lot if creative freedom to design the imagery, and that's always what makes a strong spot. Everyone on the team was encouraged to be less literal with the narrative and visuals '" to take a delicious thing and make it beautiful, metaphorical, sensory. Technically we thought to do as much of the job as possible in camera. We decided to use a phantom flex to create the feeling of painting in ultra slow motion. The technology plus great design and cinematography resulted in a break out spot. 2011-03-04T14:34:45+01:00 FAGE advertising 30 http://scaryideas.com/content/22286/ http://scaryideas.com/content/22286. http://scaryideas.com/content/22286 http://scaryideas.com/t/22286.jpg Truth : Unsweetened truth 2011-03-04T14:43:15+01:00 Truth advertising 30 http://scaryideas.com/content/22293/ http://scaryideas.com/content/22293. http://scaryideas.com/content/22293 http://scaryideas.com/t/22293.jpg Adidas : Bring it on Cricketers from across the Globe to inspire the next generation of athletes to 'Bring it on'! New Delhi, March 1 2011: adidas unveiled 'Bring it on'; an athlete studded campaign that seeks to inspire athletes and remind them of the significance of hard work, focus and self-belief in sports. The visually compelling 4-ad campaign features Sachin Tendulkar, Virender Sehwag, Kieron Pollard, Lasith Mallinga and Dwayne Bravo. The film was launched on www.facebook.com/adidascricket and will be aired on TV this weekend. 'Bring it on' presents the doubts, insecurities and fears that cloud the minds of even the greatest athletes and how they overcome these by honing their abilities. Wearing the country's crest on the field of play is a dream only a select few fulfill but to continue playing on the biggest stage and redefining the game is demanding. Athletes have to face up to the opposition who constantly pry their weaknesses, to critics, to the love of expectant fan's, to injuries, to inexplicable loss of form. 'Bring it on' captures the essence of this struggle and illustrates how great athletes confront doubt and celebrates the indomitable spirit of the world's greatest athletes. Speaking about the campaign Sachin Tendulkar said 'The career and ability of a Cricketer is not dictated by what happens on the pitch. It is defined by what we do off it. As an athlete, training means setting specific targets & working towards achieving them. In Cricket, you have targets but don't always achieve them. This campaign is about self-belief & being ready so that when the big moment comes, you can say 'Bring it on '" I am ready to take on the world!' "As an authentic sports brand, we understand the mind of an athlete and the hurdles they deal with. Last year, our 'Pure Cricket' campaign showcased the grit, irreverence and passion of everyday Cricketers for the game. 'Bring it On' is a result of the insights we gained through conversations with cricketers. In our constant endeavor to inspire and create strong emotional engagements with consumers, this campaign explores the challenges and fears these great athletes face and the journeys they take to overcome them. The insight is conveyed using our fantastic portfolio of top cricketers from across the world.' said Tushar Goculdas, Director '" Sales & Marketing, adidas India. Shiv Sethuraman, CEO, TBWA India Group said 'adidas is the athlete's brand. It has a unique perspective. While most other brands look at cricket from the outside, adidas looks at the game inside out. The 'Bring it on' campaign seeks to leverage this perspective to show the athlete's as they've never been seen before. The campaign demonstrates the passion and will that enable great cricketers to triumph over the doubts, fears, criticisms and expectations' The campaign is being launched across various mediums. The digital medium will be one of the key drivers of the campaign and consumers can engage with the adidas brand and be a part of the larger conversation around Cricket on Facebook.com/adidascricket 2011-03-05T18:44:24+01:00 Adidas advertising 30 http://scaryideas.com/content/22301/ http://scaryideas.com/content/22301. http://scaryideas.com/content/22301 http://scaryideas.com/t/22301.jpg Adidas : Making of Bring it on Cricketers from across the Globe to inspire the next generation of athletes to 'Bring it on'! New Delhi, March 1 2011: adidas unveiled 'Bring it on'; an athlete studded campaign that seeks to inspire athletes and remind them of the significance of hard work, focus and self-belief in sports. The visually compelling 4-ad campaign features Sachin Tendulkar, Virender Sehwag, Kieron Pollard, Lasith Mallinga and Dwayne Bravo. The film was launched on www.facebook.com/adidascricket and will be aired on TV this weekend. 'Bring it on' presents the doubts, insecurities and fears that cloud the minds of even the greatest athletes and how they overcome these by honing their abilities. Wearing the country's crest on the field of play is a dream only a select few fulfill but to continue playing on the biggest stage and redefining the game is demanding. Athletes have to face up to the opposition who constantly pry their weaknesses, to critics, to the love of expectant fan's, to injuries, to inexplicable loss of form. 'Bring it on' captures the essence of this struggle and illustrates how great athletes confront doubt and celebrates the indomitable spirit of the world's greatest athletes. Speaking about the campaign Sachin Tendulkar said 'The career and ability of a Cricketer is not dictated by what happens on the pitch. It is defined by what we do off it. As an athlete, training means setting specific targets & working towards achieving them. In Cricket, you have targets but don't always achieve them. This campaign is about self-belief & being ready so that when the big moment comes, you can say 'Bring it on '" I am ready to take on the world!' "As an authentic sports brand, we understand the mind of an athlete and the hurdles they deal with. Last year, our 'Pure Cricket' campaign showcased the grit, irreverence and passion of everyday Cricketers for the game. 'Bring it On' is a result of the insights we gained through conversations with cricketers. In our constant endeavor to inspire and create strong emotional engagements with consumers, this campaign explores the challenges and fears these great athletes face and the journeys they take to overcome them. The insight is conveyed using our fantastic portfolio of top cricketers from across the world.' said Tushar Goculdas, Director '" Sales & Marketing, adidas India. Shiv Sethuraman, CEO, TBWA India Group said 'adidas is the athlete's brand. It has a unique perspective. While most other brands look at cricket from the outside, adidas looks at the game inside out. The 'Bring it on' campaign seeks to leverage this perspective to show the athlete's as they've never been seen before. The campaign demonstrates the passion and will that enable great cricketers to triumph over the doubts, fears, criticisms and expectations' The campaign is being launched across various mediums. The digital medium will be one of the key drivers of the campaign and consumers can engage with the adidas brand and be a part of the larger conversation around Cricket on Facebook.com/adidascricket 2011-03-05T19:33:23+01:00 Adidas advertising 30 http://scaryideas.com/content/22302/ http://scaryideas.com/content/22302. http://scaryideas.com/content/22302 http://scaryideas.com/t/22302.jpg EqualPayday (Zij-Kant) : Satisfaction the granny remake Tagline: The less you earn, the longer you work. Close the wage gap. 2011-03-06T13:40:17+01:00 EqualPayday (Zij-Kant) advertising 30 http://scaryideas.com/content/22306/ http://scaryideas.com/content/22306. http://scaryideas.com/content/22306 http://scaryideas.com/t/22306.jpg Batelco : Supersonic Imagine people dancing on the typical Brand sonic signature - This is how far this initiative developed from the most typical brand brief to create a sonic signature 2011-03-06T13:53:50+01:00 Batelco advertising 30 http://scaryideas.com/content/22311/ http://scaryideas.com/content/22311. http://scaryideas.com/content/22311 http://scaryideas.com/t/22311.jpg Toyota : Invisible With countless boring cars on the road, it can sometimes feel like everything just blends into the background. But with Rukus by Toyota, this is never the case. Thanks to its sharp angles and head-turning looks Rukus always stands out, as demonstrated in this spot by Oddfellows, Sydney. 2011-03-07T09:36:25+01:00 Toyota advertising 30 http://scaryideas.com/content/22317/ http://scaryideas.com/content/22317. http://scaryideas.com/content/22317 http://scaryideas.com/t/22317.jpg Fashion Week : Suzaan Heyns This piece directed by Jeana Theron of Bouffant was conceptualized as a prelude to the Suzaan Heyns Fashion week collection. The film reflects the designer's fascination with the anatomy of the clothes and the dissecting and sculpting of each individual garment to resemble body parts. 2011-03-07T09:47:33+01:00 Fashion Week advertising 30 http://scaryideas.com/content/22318/ http://scaryideas.com/content/22318. http://scaryideas.com/content/22318 http://scaryideas.com/t/22318.jpg Axa : Combination of TV ad and iPhone app 2011-03-07T09:55:28+01:00 Axa advertising 30 http://scaryideas.com/content/22319/ http://scaryideas.com/content/22319. http://scaryideas.com/content/22319 http://scaryideas.com/t/22319.jpg Go Fast Energy Drink : Canal bike Y&R installed an engine into boring canal bikes to demonstrate the power of Go Fast Energy Drink. 2011-03-07T12:33:52+01:00 Go Fast Energy Drink advertising 30 http://scaryideas.com/content/22320/ http://scaryideas.com/content/22320. http://scaryideas.com/content/22320 http://scaryideas.com/t/22320.jpg Coca-Cola Zero : Wild Race 2011-03-07T12:39:07+01:00 Coca-Cola Zero advertising 30 http://scaryideas.com/content/22325/ http://scaryideas.com/content/22325. http://scaryideas.com/content/22325 http://scaryideas.com/t/22325.jpg Gatorade : No artificial 2011-03-07T14:17:18+01:00 Gatorade advertising 30 http://scaryideas.com/content/22329/ http://scaryideas.com/content/22329. http://scaryideas.com/content/22329 http://scaryideas.com/t/22329.jpg Skittles : Fly 2011-03-07T15:16:38+01:00 Skittles advertising 30 http://scaryideas.com/content/22332/ http://scaryideas.com/content/22332. http://scaryideas.com/content/22332 http://scaryideas.com/t/22332.jpg smartwater : Jennifer Aniston goes viral 2011-03-11T22:08:31+01:00 smartwater advertising 30 http://scaryideas.com/content/22343/ http://scaryideas.com/content/22343. http://scaryideas.com/content/22343 http://scaryideas.com/t/22343.jpg Citroën : Bip bip 2011-03-08T15:09:09+01:00 Citroën advertising 30 http://scaryideas.com/content/22344/ http://scaryideas.com/content/22344. http://scaryideas.com/content/22344 http://scaryideas.com/t/22344.jpg XL-BYGG (builders merchant) : It's in our blood 2011-03-08T15:11:28+01:00 XL-BYGG (builders merchant) advertising 30 http://scaryideas.com/content/22345/ http://scaryideas.com/content/22345. http://scaryideas.com/content/22345 http://scaryideas.com/t/22345.jpg Müller : Peach Amidst the coldest winter in Hungary in recent history, during a commercial shoot in a Budapest studio while temperatures outside hovered at -10, Gravity created yet another idyllic spring for Müller. The new Müller commercial is the latest CGI work to come out of the international creative house, with charming results. Using blue screen photography, the latest in CG animation technology and a host of chattering-toothed artists, Gravity's delineation of Alpine views, fruit picking seasons and the personification of these natural creations delivers yet another international campaign for Yeoshua TBWA. The spot was filmed onset (blue screen), and replacing backgrounds with matte-painted backgrounds mountain meadow surroundings and greenery. Accordingly, a significant part of the spot was created in CG while it seems mostly live action and composited in flame, including the adventure of a very realistic, hero Peach which works very hard to become part of Muller's yogurt. Great care was taken to make studio light feel like a warm, natural sunlit day. Gravity has a long established legacy of creating outstanding matte paintings for high end commercials. Additional memorable examples include the series of spots for Swiss dairy company Emmi (where Gravity designed and revived typical Swiss forest animals in their forest environment) and the world renowned and acclaimed series of commercials for the telecom company Pelephone (titled 'Welcome to Another World'). Gravity TLV and Gravity NY joined forces in working on this Muller spot, where all Art & Design work and creative directing was handled by the office in TLV. All CG animation compositing of all elements together we done at Gravity NY 2011-03-08T16:55:10+01:00 Müller advertising 30 http://scaryideas.com/content/22346/ http://scaryideas.com/content/22346. http://scaryideas.com/content/22346 http://scaryideas.com/t/22346.jpg Comic Relief : Misery Bear's Comic Relief Starring Kate Moss Misery Bear hopes that trying to help Comic Relief might give his life some meaning. He's got himself a spacehopper and is going to do a sponsored 24-hour bounce. If only there was a beautiful supermodel like Kate Moss who might sponsor him. 2011-03-08T17:08:49+01:00 Comic Relief advertising 30 http://scaryideas.com/content/22353/ http://scaryideas.com/content/22353. http://scaryideas.com/content/22353 http://scaryideas.com/t/22353.jpg Coast Capital Savings : Baby Boss 2011-03-09T09:29:59+01:00 Coast Capital Savings advertising 30 http://scaryideas.com/content/22354/ http://scaryideas.com/content/22354. http://scaryideas.com/content/22354 http://scaryideas.com/t/22354.jpg Honest Tea : The Most Honest City In America To find the most honest city in america, we set up unmanned, pop-up honest tea shops in the biggest cities that relied on the honor system. 2011-03-09T09:42:33+01:00 Honest Tea advertising 30 http://scaryideas.com/content/22358/ http://scaryideas.com/content/22358. http://scaryideas.com/content/22358 http://scaryideas.com/t/22358.jpg Mercedes-Benz : Transparent Walls For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them. 2011-03-09T09:43:11+01:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/22363/ http://scaryideas.com/content/22363. http://scaryideas.com/content/22363 http://scaryideas.com/t/22363.jpg Konzerthaus Dortmund : The Konzertmilch case With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music. The aim was therefore to develop a campaign for the 2010/2011 season which would encourage more people to visit the Concert Hall. We enabled people to experience music as never before: with their sense of taste. Scientists have proven that classical music makes cows produce more milk, which is why we let cows listen to the music of selected artists from the new season. The milk produced was sold in shops as 'Dortmund Concert Milk' and offered in nine varieties. Each bottle contained further information about the DCH season. 2011-03-09T09:48:10+01:00 Konzerthaus Dortmund advertising 30 http://scaryideas.com/content/22371/ http://scaryideas.com/content/22371. http://scaryideas.com/content/22371 http://scaryideas.com/t/22371.jpg Juicy Fruit : Serenading Unicorn URL: http://www.serenadingunicorn.com/ Juicy Fruit's 'Serenading Unicorn' is back in 2011 to sweeten your day with three music videos, starting with an epic rendition of 'Whip It' performed by lip-syncing YouTube sensation, Keenan Cahill, with his co-star mythical puppet. Two more hilarious videos will roll out over the next few weeks. In the meantime, users can sweeten a friend's day with a Wallpost Serenade to celebrate every occasion from Birthdays to Hump Day! 2011-03-09T13:21:19+01:00 Juicy Fruit advertising 30 http://scaryideas.com/content/22375/ http://scaryideas.com/content/22375. http://scaryideas.com/content/22375 http://scaryideas.com/t/22375.jpg Orkin : Blind Date 2011-03-09T13:47:12+01:00 Orkin advertising 30 http://scaryideas.com/content/22376/ http://scaryideas.com/content/22376. http://scaryideas.com/content/22376 http://scaryideas.com/t/22376.jpg Orkin : Vacation 2011-03-09T13:48:45+01:00 Orkin advertising 30 http://scaryideas.com/content/22379/ http://scaryideas.com/content/22379. http://scaryideas.com/content/22379 http://scaryideas.com/t/22379.jpg Guinness : Man Hugs 2011-03-09T16:01:56+01:00 Guinness advertising 30 http://scaryideas.com/content/22380/ http://scaryideas.com/content/22380. http://scaryideas.com/content/22380 http://scaryideas.com/t/22380.jpg Volkswagen : Test drive a Volkswagen with your iPhone Test drive our innovations Volkswagen in Norway is offering what it claims is the world's first test drive inside a print ad. 2011-03-10T15:31:59+01:00 Volkswagen advertising 30 http://scaryideas.com/content/22397/ http://scaryideas.com/content/22397. http://scaryideas.com/content/22397 http://scaryideas.com/t/22397.jpg Sweet Fiesta Starburst : Getaway 2011-03-10T16:42:41+01:00 Sweet Fiesta Starburst advertising 30 http://scaryideas.com/content/22384/ http://scaryideas.com/content/22384. http://scaryideas.com/content/22384 http://scaryideas.com/t/22384.jpg Verizon Motorola XOOM : Capsule 2011-03-10T13:55:39+01:00 Verizon Motorola XOOM advertising 30 http://scaryideas.com/content/22385/ http://scaryideas.com/content/22385. http://scaryideas.com/content/22385 http://scaryideas.com/t/22385.jpg Sprint 4G : Princess Party 2011-03-10T09:29:09+01:00 Sprint 4G advertising 30 http://scaryideas.com/content/22399/ http://scaryideas.com/content/22399. http://scaryideas.com/content/22399 http://scaryideas.com/t/22399.jpg The Hamburg Theatre : Hail of criticism Between thunderous applause and a hail of criticism. The Hamburg Theatre. Has come under criticism for 110 years. 2011-03-11T09:14:49+01:00 The Hamburg Theatre advertising 30 http://scaryideas.com/content/22413/ http://scaryideas.com/content/22413. http://scaryideas.com/content/22413 http://scaryideas.com/t/22413.jpg Fox Sports : NASCAR promos - 1 Engine Room Creates Motion Comic Promos For Fox Sports & NASCAR For its innovative NASCAR promotional campaign, Fox Sports tapped the creative and production team at Engine Room to create a series of comic book style graphic vignettes recapping the thrills, spills and upsets from each week's race. The project began with Dan Schmit and Engine Room's shooting unit traveling to the legendary Daytona Raceway to film the competing NASCAR drivers from which to create their comic book alter egos. With these key assets in place, the Engine Room design team defined the look of the Fox Sports/NASCAR motion comic, with an appropriately high intensity color palette. Each week throughout the season Engine Room will create a :30 second comic recap tease as an introduction to the upcoming NASCAR race. These largely animated teases are produced script-to-air on a five-day schedule along with a full package of driver bumps and comic graphics for the Fox broadcast team. The first of the series rolled out in February and the 14 episode series will continue until the climactic final race at Homestead-Miami Speedway in June. 2011-03-11T10:18:13+01:00 Fox Sports advertising 30 http://scaryideas.com/content/22414/ http://scaryideas.com/content/22414. http://scaryideas.com/content/22414 http://scaryideas.com/t/22414.jpg Fox Sports : NASCAR promos - 2 Engine Room Creates Motion Comic Promos For Fox Sports & NASCAR For its innovative NASCAR promotional campaign, Fox Sports tapped the creative and production team at Engine Room to create a series of comic book style graphic vignettes recapping the thrills, spills and upsets from each week's race. The project began with Dan Schmit and Engine Room's shooting unit traveling to the legendary Daytona Raceway to film the competing NASCAR drivers from which to create their comic book alter egos. With these key assets in place, the Engine Room design team defined the look of the Fox Sports/NASCAR motion comic, with an appropriately high intensity color palette. Each week throughout the season Engine Room will create a :30 second comic recap tease as an introduction to the upcoming NASCAR race. These largely animated teases are produced script-to-air on a five-day schedule along with a full package of driver bumps and comic graphics for the Fox broadcast team. The first of the series rolled out in February and the 14 episode series will continue until the climactic final race at Homestead-Miami Speedway in June. 2011-03-11T10:18:50+01:00 Fox Sports advertising 30 http://scaryideas.com/content/22424/ http://scaryideas.com/content/22424. http://scaryideas.com/content/22424 http://scaryideas.com/t/22424.jpg I Can't Believe It's Not Butter! : You Can Have It All The new campaign, 'You Can Have It All', is based on the observation that women today enjoy pleasures on their own terms, especially when it comes to food. Kim Cattrall plays off the brand's unique product attributes ((fresh butter taste with less fat and calories than butter) in a witty and sexy way to empower women to Have It All. Additional spots will break in April. 2011-03-11T22:21:54+01:00 I Can't Believe It's Not Butter! advertising 30 http://scaryideas.com/content/22426/ http://scaryideas.com/content/22426. http://scaryideas.com/content/22426 http://scaryideas.com/t/22426.jpg Maxibon : Man chew 2011-03-14T09:31:50+01:00 Maxibon advertising 30 http://scaryideas.com/content/22427/ http://scaryideas.com/content/22427. http://scaryideas.com/content/22427 http://scaryideas.com/t/22427.jpg Starbucks : Tribute 2011-03-14T09:36:42+01:00 Starbucks advertising 30 http://scaryideas.com/content/22439/ http://scaryideas.com/content/22439. http://scaryideas.com/content/22439 http://scaryideas.com/t/22439.jpg Lide.cz : Klara Klara was an average looking sex doll who was in a happy relationship until she found out her boyfriend was cheating on her with a beautiful -- and real -- girl. Her suicide story ends with an obvious truth: It's easy to find a real date on www.lide.cz - the Czech Republic's leading dating site. 2011-03-14T09:48:39+01:00 Lide.cz advertising 30 http://scaryideas.com/content/22440/ http://scaryideas.com/content/22440. http://scaryideas.com/content/22440 http://scaryideas.com/t/22440.jpg Starbucks : Espresso 2011-03-14T09:50:55+01:00 Starbucks advertising 30 http://scaryideas.com/content/22442/ http://scaryideas.com/content/22442. http://scaryideas.com/content/22442 http://scaryideas.com/t/22442.jpg smart : Urban Car 2011-03-14T11:26:13+01:00 smart advertising 30 http://scaryideas.com/content/22443/ http://scaryideas.com/content/22443. http://scaryideas.com/content/22443 http://scaryideas.com/t/22443.jpg Coca-Cola : Walls 2011-03-14T13:25:32+01:00 Coca-Cola advertising 30 http://scaryideas.com/content/22450/ http://scaryideas.com/content/22450. http://scaryideas.com/content/22450 http://scaryideas.com/t/22450.jpg Rowntree's Fruit Pastilles : Troupe 2011-03-14T13:23:59+01:00 Rowntree's Fruit Pastilles advertising 30 http://scaryideas.com/content/22452/ http://scaryideas.com/content/22452. http://scaryideas.com/content/22452 http://scaryideas.com/t/22452.jpg Sprite : Revolution Riding on an international dictatorship ''trend'' that has swept the globe in 2011, Sprite released their own version of a tough, seemingly cruel autocrat. With a pungent twist, this tyrant changes character as he feels the Sprite freshness. Gravity's VFX commitment to this commercial included: matte painting of governmental structures and backgrounds, heavy compositing work incorporating CG with live footage and crowd duplications. This commercial for Sprite joins other memorable commercial Gravity provided VFX for as Sprite - Bowling, Sprite Weatherman, and Sprite. 2011-04-11T18:29:22+02:00 Sprite advertising 30 http://scaryideas.com/content/22457/ http://scaryideas.com/content/22457. http://scaryideas.com/content/22457 http://scaryideas.com/t/22457.jpg Benelli Super Vinci : Quack shack 2011-03-14T17:31:40+01:00 Benelli Super Vinci advertising 30 http://scaryideas.com/content/22459/ http://scaryideas.com/content/22459. http://scaryideas.com/content/22459 http://scaryideas.com/t/22459.jpg EA Sports, Fight Night Champion : Tyson San Francisco—In a new, branded content campaign for the release of EA Sports’ “Fight Night Champion” game, Mike Tyson and three other boxers speak candidly about prison, violence, and domination. The series of six-minute interviews, titled “Still Standing,” and rated “Mature, 17+,” are created by advertising agency Heat, San Francisco, along with young culture media company Vice, Brooklyn, N.Y. Budget for the campaign, including production and media, is $1.85 million. The documentary programming’s intended tone is authentic and uncommercial. The interviews are uninterrupted. After each, the video segues to the fictional role-playing that is featured in EA Sports’ newest Fight Night iteration, “Fight Night Champion” ($59.99, for Xbox 360 and PS3). Mike Tyson can be seen at http://bit.ly/hZ2wiK (YouTube age-gate sign-in required for all videos). Tyson on prison: “You see anything. You see your best friend perform [x] on somebody. Don’t be surprised.” On his youth: “My life consisted of robbing houses, assaults, burglaries, pickpockets, just whatever... real sewer trash... I was ashamed of who I was. I was ashamed of my parents.” On studying an opponent: “The whole six weeks preparation is just... the total destruction and the surrender of him.” Tommy Morrison http://bit.ly/gpRx4R describes fighting as: “rippin’ the spirit out of a man. You can suck the life outta somebody, just by lookin’ at him. This is not a sport for sissies.” Joe Frazier http://bit.ly/gUDidb offers his resume: “You look at my record: knockout, knockout, knockout, knockout, knockout, knockout, knockout... In pro it went: knockout, knockout, knockout, knockout, knockout, knockout...” A Bernard Hopkins video is not yet final. The campaign targets males, 12 – 45, and is supported by banner advertising on sites including espn, ign, gamespot.com, among others, as well as a dedicated Facebook page. Creative credits go to Heat executive creative director Steve Stone, creative director Warren Cockrel, associate creative director Nei Caetano, art director Jesse Bowen and copywriter Rob Leon. Editorial production is by Vice, Brooklyn, N.Y. 2011-03-14T22:04:07+01:00 EA Sports, Fight Night Champion advertising 30 http://scaryideas.com/content/22460/ http://scaryideas.com/content/22460. http://scaryideas.com/content/22460 http://scaryideas.com/t/22460.jpg EA Sports, Fight Night Champion : Morrison San Francisco—In a new, branded content campaign for the release of EA Sports’ “Fight Night Champion” game, Mike Tyson and three other boxers speak candidly about prison, violence, and domination. The series of six-minute interviews, titled “Still Standing,” and rated “Mature, 17+,” are created by advertising agency Heat, San Francisco, along with young culture media company Vice, Brooklyn, N.Y. Budget for the campaign, including production and media, is $1.85 million. The documentary programming’s intended tone is authentic and uncommercial. The interviews are uninterrupted. After each, the video segues to the fictional role-playing that is featured in EA Sports’ newest Fight Night iteration, “Fight Night Champion” ($59.99, for Xbox 360 and PS3). Mike Tyson can be seen at http://bit.ly/hZ2wiK (YouTube age-gate sign-in required for all videos). Tyson on prison: “You see anything. You see your best friend perform [x] on somebody. Don’t be surprised.” On his youth: “My life consisted of robbing houses, assaults, burglaries, pickpockets, just whatever... real sewer trash... I was ashamed of who I was. I was ashamed of my parents.” On studying an opponent: “The whole six weeks preparation is just... the total destruction and the surrender of him.” Tommy Morrison http://bit.ly/gpRx4R describes fighting as: “rippin’ the spirit out of a man. You can suck the life outta somebody, just by lookin’ at him. This is not a sport for sissies.” Joe Frazier http://bit.ly/gUDidb offers his resume: “You look at my record: knockout, knockout, knockout, knockout, knockout, knockout, knockout... In pro it went: knockout, knockout, knockout, knockout, knockout, knockout...” A Bernard Hopkins video is not yet final. The campaign targets males, 12 – 45, and is supported by banner advertising on sites including espn, ign, gamespot.com, among others, as well as a dedicated Facebook page. Creative credits go to Heat executive creative director Steve Stone, creative director Warren Cockrel, associate creative director Nei Caetano, art director Jesse Bowen and copywriter Rob Leon. Editorial production is by Vice, Brooklyn, N.Y. 2011-03-14T22:04:15+01:00 EA Sports, Fight Night Champion advertising 30 http://scaryideas.com/content/22461/ http://scaryideas.com/content/22461. http://scaryideas.com/content/22461 http://scaryideas.com/t/22461.jpg EA Sports, Fight Night Champion : Frazier San Francisco—In a new, branded content campaign for the release of EA Sports’ “Fight Night Champion” game, Mike Tyson and three other boxers speak candidly about prison, violence, and domination. The series of six-minute interviews, titled “Still Standing,” and rated “Mature, 17+,” are created by advertising agency Heat, San Francisco, along with young culture media company Vice, Brooklyn, N.Y. Budget for the campaign, including production and media, is $1.85 million. The documentary programming’s intended tone is authentic and uncommercial. The interviews are uninterrupted. After each, the video segues to the fictional role-playing that is featured in EA Sports’ newest Fight Night iteration, “Fight Night Champion” ($59.99, for Xbox 360 and PS3). Mike Tyson can be seen at http://bit.ly/hZ2wiK (YouTube age-gate sign-in required for all videos). Tyson on prison: “You see anything. You see your best friend perform [x] on somebody. Don’t be surprised.” On his youth: “My life consisted of robbing houses, assaults, burglaries, pickpockets, just whatever... real sewer trash... I was ashamed of who I was. I was ashamed of my parents.” On studying an opponent: “The whole six weeks preparation is just... the total destruction and the surrender of him.” Tommy Morrison http://bit.ly/gpRx4R describes fighting as: “rippin’ the spirit out of a man. You can suck the life outta somebody, just by lookin’ at him. This is not a sport for sissies.” Joe Frazier http://bit.ly/gUDidb offers his resume: “You look at my record: knockout, knockout, knockout, knockout, knockout, knockout, knockout... In pro it went: knockout, knockout, knockout, knockout, knockout, knockout...” A Bernard Hopkins video is not yet final. The campaign targets males, 12 – 45, and is supported by banner advertising on sites including espn, ign, gamespot.com, among others, as well as a dedicated Facebook page. Creative credits go to Heat executive creative director Steve Stone, creative director Warren Cockrel, associate creative director Nei Caetano, art director Jesse Bowen and copywriter Rob Leon. Editorial production is by Vice, Brooklyn, N.Y. 2011-03-14T22:04:28+01:00 EA Sports, Fight Night Champion advertising 30 http://scaryideas.com/content/22463/ http://scaryideas.com/content/22463. http://scaryideas.com/content/22463 http://scaryideas.com/t/22463.jpg PING Gold : PING Portraits Campaign, 2 2011-03-15T09:29:29+01:00 PING Gold advertising 30 http://scaryideas.com/content/22464/ http://scaryideas.com/content/22464. http://scaryideas.com/content/22464 http://scaryideas.com/t/22464.jpg PING Gold : PING Portraits Campaign, 1 2011-03-15T09:30:26+01:00 PING Gold advertising 30 http://scaryideas.com/content/22468/ http://scaryideas.com/content/22468. http://scaryideas.com/content/22468 http://scaryideas.com/t/22468.jpg Sony Playstation, Gran Turismo 5 : Google Street View Banner You can test the banner here: http://www.smartnewsolutions.ru/festival/cannes/gt5/ To promote Gran Turismo 5 (race simulator with high quality graphics) we created a banner with Google Street View. The banner provides users with an opportunity to ride a car along one of the three game tracks, where the player is surrounded by the high quality photos of Google Street View, which actualize the real panoramic view of the selected route in great detail. Users can drive a vehicle along the town streets independently, by using the mouse or arrow keys. 2011-03-15T12:06:54+01:00 Sony Playstation, Gran Turismo 5 advertising 30 http://scaryideas.com/content/22469/ http://scaryideas.com/content/22469. http://scaryideas.com/content/22469 http://scaryideas.com/t/22469.jpg Dewar's : Trains 2011-03-15T12:09:19+01:00 Dewar's advertising 30 http://scaryideas.com/content/22473/ http://scaryideas.com/content/22473. http://scaryideas.com/content/22473 http://scaryideas.com/t/22473.jpg Mercedes : Infoxication 2011-03-15T13:54:57+01:00 Mercedes advertising 30 http://scaryideas.com/content/22478/ http://scaryideas.com/content/22478. http://scaryideas.com/content/22478 http://scaryideas.com/t/22478.jpg Scarlett : Scarlett Beauty Montage New York-based Scarlett is a new visual effects studio for beauty and luxury advertising. Launched by Wendy Brovetto, Managing Director and Executive Producer, and Johanna Marciano, Creative Director, Scarlett is designed from the ground up with the aesthetic sensibilities of the luxury and beauty creative community in mind. “Ethel Rubinstein (CEO and Partner of Stairway 9) recognized the need for a specialized artistic design experience within the luxury/beauty category,” says Brovetto. “She approached me with the idea of creating a new company as I had expertise on both the agency and post side of beauty. It was clear to me that this would be a great opportunity to build a boutique brand under the umbrella of the Stairway 9 company collective.” The studio is staffed with talented and highly specialized artists who understand the genuinely unique needs of the genre, guided by Johanna Marciano, a Paris native and a graduate of Parsons with 15 years experience in the New York market. “When it comes to beauty, a brand's messaging needs to be communicated differently,” says Marciano. “It requires a different sensibility in approach as it touches upon a very personal realm. After a few years of experience working on beauty accounts, and enjoying being involved in that kind of work, I realized understanding these brands and their needs came fairly instinctively to me.” Hand-picked for their obsessive attention to every detail and nuance, the Scarlett team brims with passion and panache. Their work reflects that contemporary mix of style, taste and cultural relevancy that all good beauty and luxury brand advertising possesses. “Having honed my eye working on beauty accounts, my goal was to bring together the most highly skilled creative talent in the genre,” says Brovetto. “I searched both nationally and internationally, recruiting from Paris, so I could have the world's foremost beauty design experts working as one collaborative team, creating the kind of experience that will bring beauty and luxury to new heights.” “We work very much as a unit with our clients, collaborating on solutions together which is very rewarding both professionally and personally,” continues Marciano. “Over the years I’ve forged close personal ties with many clients, which has lead to a depth of understanding in regards to their advertising needs.” Both Brovetto and Marciano have extensive experience servicing beauty luxury clients such as Garnier, Avon and Cadillac. For clients, working at Scarlett will be an immersive experience, where the environment fosters the creative process while the technical and creative capabilities of the staff supports their projects and helps ensure a smooth and efficient workflow. Scarlett is both Certified by the Women's Business Enterprise National Council (WBENC) and New York State Department of Economic Development as women owned. As a member of the Stairway 9 network of companies, Scarlett has access to the resources of some of the industry’s best known and most highly respected brands in editorial and post production. 2011-03-16T13:56:01+01:00 Scarlett advertising 30 http://scaryideas.com/content/22479/ http://scaryideas.com/content/22479. http://scaryideas.com/content/22479 http://scaryideas.com/t/22479.jpg Wagon Christ : Chunkothy Tripping out - Celyn and Nexus take a ride with Wagon Christ Acclaimed production company Nexus' directing talent, Celyn, has been flexing his formidable animation muscles for Wagon Christ, creating a gorgeous promo for their trippy new track "Chunkothy". This promo provided Celyn with the perfect vehicle to showcase his amazing flair as both an animator and illustrator, taking us on a syncopated journey through the surreal world created for this great new track from Wagon Christ's eagerly awaited Toomorrow LP (for which Celyn also created the amazing album sleeve). A 2D animation created in Photoshop, Celyn hand-drew an amazing succession of beautiful shapes and objects, setting them in a four-way mirror to create dynamic symmetrical patterns which not only draw the eye in but also form a hypnotic narrative that pulses to the rhythm of the track. From the minimal beginning with four cubes revolving in time to the beat, the animation builds to a crescendo of kaleidoscopic shapes and forms as we watch a procession of Mexican cats, helicopters, robots and more emerge and navigate their way through the psychedelic landscape. Animated in a series of loops, using the four-cornered mirror design, the promo is the perfect visualisation of the far-out Toomorrow land. Celyn added, "I basically wanted to make an animation as close to something printed as possible, in line and colour. My initial inspiration was the old-fashioned see-through lightbulbs but mostly I just did as many random patterns and as much weird stuff as I could possibly make in 6 weeks. Frankly, there needs to be more animation that features helicopters in bubbles, Mexican cats inside bouncing globes turning into houses and catheads that turn into glowing light bulbs. For the colour, I had a small palette of CMYK swatches I’d chosen from the print job which I used. It was as simple as that really. No gimmicks, no tweeny motion tricks, no cgi and no animatic or storyboards. I felt it had to be spontaneous and I stripped it back to the essentials. The ultimate end was to make a live mix of the animation - editing it like a live action film made sense as all of the footage could be manipulated in real-time to focus on the flow rhythm of the track.” 2011-03-15T22:44:47+01:00 Wagon Christ advertising 30 http://scaryideas.com/content/22491/ http://scaryideas.com/content/22491. http://scaryideas.com/content/22491 http://scaryideas.com/t/22491.jpg AXE : Fallen Angels Augmented Reality 2011-03-16T09:44:00+01:00 AXE advertising 30 http://scaryideas.com/content/22492/ http://scaryideas.com/content/22492. http://scaryideas.com/content/22492 http://scaryideas.com/t/22492.jpg adidas : adidas is all in (120 sec) Adidas is set to launch a massive global advertising campaign created by Montreal agency Sid Lee. Adidas Canada president Steve Ralph described the “All Adidas” campaign—which will debut in more than 100 countries on Wednesday—as a “one-brand anthem” that will promote each of the athletic apparel company’s three product lines: Performance, Originals and Style. 2011-03-16T12:23:56+01:00 adidas advertising 30 http://scaryideas.com/content/22496/ http://scaryideas.com/content/22496. http://scaryideas.com/content/22496 http://scaryideas.com/t/22496.jpg Terminix : Live Cockroach Billboar Terminix is a pest control service that delivers termite control, flea control, and much more. To show that roaches can bring certain diseases such as E.Coli into a house, Publicis Dallas came up with this special billboard. 5,000 live cockroaches were put into a squirming display. It reminds us of the Plan Bee Billboard. Every 15 minutes the billboard had to turn towards the shade for the roaches not be burnt by the sun. 2011-03-16T23:23:30+01:00 Terminix advertising 30 http://scaryideas.com/content/22497/ http://scaryideas.com/content/22497. http://scaryideas.com/content/22497 http://scaryideas.com/t/22497.jpg Volkswagen Side Assist : Trojan Horse Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous. 2011-03-19T21:01:18+01:00 Volkswagen Side Assist advertising 30 http://scaryideas.com/content/22498/ http://scaryideas.com/content/22498. http://scaryideas.com/content/22498 http://scaryideas.com/t/22498.jpg Volkswagen Side Assist : Hannibal Lecter Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous. 2011-03-19T20:59:59+01:00 Volkswagen Side Assist advertising 30 http://scaryideas.com/content/22499/ http://scaryideas.com/content/22499. http://scaryideas.com/content/22499 http://scaryideas.com/t/22499.jpg Volkswagen Side Assist : Caesar & Brutus Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous. 2011-03-19T20:59:26+01:00 Volkswagen Side Assist advertising 30 http://scaryideas.com/content/22500/ http://scaryideas.com/content/22500. http://scaryideas.com/content/22500 http://scaryideas.com/t/22500.jpg Heineken : Brief Encounter 2011-03-19T20:58:28+01:00 Heineken advertising 30 http://scaryideas.com/content/22501/ http://scaryideas.com/content/22501. http://scaryideas.com/content/22501 http://scaryideas.com/t/22501.jpg Belgian PSA : What to do in a nuclear accident A PSA from the Belgian federal government explains what to do (and not to do) in case of a nuclear accident. Transcript: Are you sure what to do in case of a nuclear accident? Take good reflexes, they offer the best protection. Stay inside or go inside. Close windows and doors. Listen to the radio and watch TV. Don’t use the phone unnecessary. Leave the kids at school. These instructions from the Home Office are your best protection. That last sentence is a relief isn’t it? Oh and one other thing Home Office mentioned: to wrap in aluminum foil is not an issue to protect from a nuclear incident. 2011-03-16T23:26:50+01:00 Belgian PSA advertising 30 http://scaryideas.com/content/22513/ http://scaryideas.com/content/22513. http://scaryideas.com/content/22513 http://scaryideas.com/t/22513.jpg Hot Wheels : Secret Race Battle 2011-03-19T20:51:23+01:00 Hot Wheels advertising 30 http://scaryideas.com/content/22515/ http://scaryideas.com/content/22515. http://scaryideas.com/content/22515 http://scaryideas.com/t/22515.jpg Perth International Arts Festival : Totems In 2011 the Perth International Arts Festival wanted to maximise online ticket sales, so 303 Perth conceived a unique digital device to entice patrons to participate in a unique online digital arts experiment. 2011-03-19T20:53:43+01:00 Perth International Arts Festival advertising 30 http://scaryideas.com/content/22516/ http://scaryideas.com/content/22516. http://scaryideas.com/content/22516 http://scaryideas.com/t/22516.jpg Cloud 649 : Motorcycle Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state…Cloud 649. So take a look, then go out and buy yourself a one-way ticket there. Advertising Agency: MacLaren McCann, Canada 2011-03-19T20:54:57+01:00 Cloud 649 advertising 30 http://scaryideas.com/content/22520/ http://scaryideas.com/content/22520. http://scaryideas.com/content/22520 http://scaryideas.com/t/22520.jpg Chanel : Keira Knightley Reprises Coco Mademoiselle Role for Chanel A teaser of the film at this point but the full film is scheduled for release Monday, March 21. From the film, a :30 and :60 will be cut for television. 2011-03-19T21:15:14+01:00 Chanel advertising 30 http://scaryideas.com/content/22521/ http://scaryideas.com/content/22521. http://scaryideas.com/content/22521 http://scaryideas.com/t/22521.jpg DirecTV : I Am Epic Win Get a glimpse into the Opulent life. He loves his riches - gold remotes, Van Gogh paintings and of course the Swedish models. And don't forget his pygmy giraffe. 2011-03-21T09:50:41+01:00 DirecTV advertising 30 http://scaryideas.com/content/22522/ http://scaryideas.com/content/22522. http://scaryideas.com/content/22522 http://scaryideas.com/t/22522.jpg The American Cancer Society : Justin Bieber and Usher wishes Happy Birthday For our More Birthdays campaign for The American Cancer Society. Usher sent this remix using our commercials to Justin Bieber on his 17th birthday. It was then sent to 46 million fans, over 50,000 likes in 5 hours on facebook, 1 million hits on youtube in 2 days. 2011-03-21T09:51:48+01:00 The American Cancer Society advertising 30 http://scaryideas.com/content/22523/ http://scaryideas.com/content/22523. http://scaryideas.com/content/22523 http://scaryideas.com/t/22523.jpg Star Alliance / National Geographic : Stop-frame animation In an effort to preserve the places they fly to, Star Alliance has donated seats to scientists and field workers to destinations all over the world. Andersen M were comminssioned by DDB, London, to create five films, which will run at the head of specially commissioned programmes by the National Geographic Channel, to highlight Star Alliance’s efforts at five specific destinations. 2011-03-21T09:53:08+01:00 Star Alliance / National Geographic advertising 30 http://scaryideas.com/content/22532/ http://scaryideas.com/content/22532. http://scaryideas.com/content/22532 http://scaryideas.com/t/22532.jpg MGD 64 : Toast 2011-03-21T10:06:19+01:00 MGD 64 advertising 30 http://scaryideas.com/content/22535/ http://scaryideas.com/content/22535. http://scaryideas.com/content/22535 http://scaryideas.com/t/22535.jpg Nike : Superstitions 2011-03-21T10:08:53+01:00 Nike advertising 30 http://scaryideas.com/content/22536/ http://scaryideas.com/content/22536. http://scaryideas.com/content/22536 http://scaryideas.com/t/22536.jpg Societe Generale : Team Spirit 2011-03-21T10:10:44+01:00 Societe Generale advertising 30 http://scaryideas.com/content/22538/ http://scaryideas.com/content/22538. http://scaryideas.com/content/22538 http://scaryideas.com/t/22538.jpg Office Of Road Safety, Speeding : Enjoy The Ride This new approach to anti-speeding messaging acknowledges the frantic world we live in and takes a holistic point of view to reducing speed. Culturally the campaign couldn¹t have come at a better time. The "Slow Movement" is gaining traction across the developed world. The campaign suggests that we take a look at not only how fast we drive, but also how fast we live. When we slow them down they both become more rewarding and less stressful. 2011-03-21T10:14:48+01:00 Office Of Road Safety, Speeding advertising 30 http://scaryideas.com/content/22541/ http://scaryideas.com/content/22541. http://scaryideas.com/content/22541 http://scaryideas.com/t/22541.jpg Terminix : Flying Monsters A hoard of frightening monsters invade homes in a cinematic TV campaign for pest-control brand Terminix created by ad agency Publicis Dallas and produced by Blacklist’s Barcelona-based directorial and design collective Dvein. The four spots, part of the 2011 integrated ad campaign, use high-end 3D animation to liken termite, cockroach and ant infestations to the creeping specters of disease and structural damage. For Dvein, creating such unsettlingly insatiable creatures was a chance for the Blacklist-repped collective to design and animate characters unlike any others seen in feature film or commercials. “Dvein's work for Terminix is edgy, fresh, attention grabbing and creatively inspiring,” says Adina Sales, Managing Director / Executive Producer, Blacklist. “We are so grateful to work with the Publicis Dallas and Terminix teams who have been great collaborators keen to push boundaries from the start." “We liked the idea of working so deeply in character animation,” adds Dvein. “It was something that we hadn't done before. We love how original and different the campaign is from what pest control companies typically do in advertising.” “We want to assist homeowners in proactively protecting themselves from the financial and health issues associated with pest problems,” says Brad Cumings, Chief Marketing Officer, Terminix. “A monster attack is a very clever visual metaphor to communicate that message.” Each monster is based on a hybrid of animal and insect features. The hefty, winged star of “Flying Monster”, for example, combines the lumbering nature of bison and elephants with a piranha’s gaping mouth. Dvein dispensed with eyes to emphasize its more unsightly features and add extra fright value. “We thought it was important to create monsters that were unusual and unsettling,” adds Shon Rathbone, EVP, Executive Creative Director, Publicis Dallas. “Something from the dark corners of the imagination." In “Beams”, a psychotic, multi-mouthed creature with buzz-saw teeth gnaws away at a room. “Our main concern was to distance it from being insect-like and made it more animalistic,” they say. “In all the spots, the idea was to build a collage of attributes, forms and textures in line with a termite's modus operandi.” Dvein animated the creatures using a combination of manual and simulation tools, such as 3D Studio Max, Maya, After Effects and Nuke, to give each action-packed ad as natural a feel as possible, amplifying the realism of each monster’s weight and anatomy with strategic camera framing. “In this project it's pretty clear that we have a taste for realistic, organic forms,” they say. “Our influences are traditional animation techniques and the cross-section between disgustingness and cuteness.” This particular job required a lot of trust between collaborators, which is one of the reasons Publicis and Terminix looked toward Blacklist and Dvein, as they worked together on Terminix’s 2010 campaign. Familiar with Dvein’s diverse artistic talents, they gave them a lot of freedom to conceptualize and design the monsters and the resulting campaign is not only a persuasive warning for consumers, but evocative of Dvein’s darkly imaginative creative vision. 2011-06-13T14:58:22+02:00 Terminix advertising 30 http://scaryideas.com/content/22554/ http://scaryideas.com/content/22554. http://scaryideas.com/content/22554 http://scaryideas.com/t/22554.jpg Muscle Milk : Your Awesome Body and You Show with Ryan Braun 2011-03-22T09:06:16+01:00 Muscle Milk advertising 30 http://scaryideas.com/content/22551/ http://scaryideas.com/content/22551. http://scaryideas.com/content/22551 http://scaryideas.com/t/22551.jpg Latvian States Forests : We support Latvian sport! Latvian State Forests are the biggest supporter of sport in Latvia. The company loves sport just as much as the fans. Therefore, from wolves to ants, from pine trees to lichen - all support our players. Millions of living beings. We don’t wish anybody to be our enemies. 2011-03-22T09:45:05+01:00 Latvian States Forests advertising 30 http://scaryideas.com/content/22553/ http://scaryideas.com/content/22553. http://scaryideas.com/content/22553 http://scaryideas.com/t/22553.jpg The Teddy Bear Museum : The footprint poster In S.Korea, about 1140 bears are kept in small and dirty cages for gall bladder extraction to be used in asian medicine. The biggest reason behind maintaining “Bear Farming” is that koreans don’t have interests in it. Thus, we made the public realize that how much influence “indifference” has on bears via a large poster treated with tra 2011-03-22T09:02:07+01:00 The Teddy Bear Museum advertising 30 http://scaryideas.com/content/22555/ http://scaryideas.com/content/22555. http://scaryideas.com/content/22555 http://scaryideas.com/t/22555.jpg Muscle Milk : Your Awesome Body and You Show with Clay Matthews 2011-03-22T09:07:13+01:00 Muscle Milk advertising 30 http://scaryideas.com/content/22562/ http://scaryideas.com/content/22562. http://scaryideas.com/content/22562 http://scaryideas.com/t/22562.jpg Ford Focus : Doug the Orange Puppet 2011-03-22T21:32:38+01:00 Ford Focus advertising 30 http://scaryideas.com/content/22563/ http://scaryideas.com/content/22563. http://scaryideas.com/content/22563 http://scaryideas.com/t/22563.jpg Planeta FM : Reborn 2011-03-23T09:03:38+01:00 Planeta FM advertising 30 http://scaryideas.com/content/22564/ http://scaryideas.com/content/22564. http://scaryideas.com/content/22564 http://scaryideas.com/t/22564.jpg Memory Lane : Time Machine 2011-03-23T09:05:26+01:00 Memory Lane advertising 30 http://scaryideas.com/content/22565/ http://scaryideas.com/content/22565. http://scaryideas.com/content/22565 http://scaryideas.com/t/22565.jpg Lady Speed Stick : Waterproof 2011-03-23T09:06:42+01:00 Lady Speed Stick advertising 30 http://scaryideas.com/content/22566/ http://scaryideas.com/content/22566. http://scaryideas.com/content/22566 http://scaryideas.com/t/22566.jpg Xperia PLAY : A Kristen within a Kristen The videos showcase the Xperia™ PLAY, as a smartphone with unique features that create an amazing gaming experience. The Xperia™ PLAY is powered by the latest version of the Android platform (version 2.3) – and is the world’s first PlayStation Certified smartphone. Xperia™ PLAY will provide a best-in-class gaming experience right out of the box with many of the most popular games pre-loaded at no cost, including Asphalt Adrenaline 6, Bruce Lee, Star Battalion, The Sims 3, and Tetris with additional titles from top franchises at leading game publishers available for purchase. Xperia™ PLAY will launch this spring, exclusively, on the Verizon Wireless Network. “Xperia™ PLAY gives you everything you need in a smartphone and the one thing you want – the ultimate gaming experience,” said Peter Farmer, Head of Marketing for North America, Sony Ericsson. “With the Kristen Schaal videos, we’re showing everyone that we are ready to PLAY, by having a little fun first.” Keywords: Inception, Sony Ericsson, Android, Xperia Play, Kristen, Schaal, Kristen Schaal, Playstation Phone, Cell phone, Google Android, Playstation, smartphone, android, Xperia, Xperia PLAY, Sony Playstation, android mobile, psp phone, psp mobile, gaming mobile, Experia, advert, commercial, YouTube The Online Advert titled A Kristen within a Kristen was done by Mccann Erickson Ny advertising agency for product: Sony Ericsson Xperia (brand: Sony Ericsson) in United States. It was released in the Mar 2011. Business sector is: Home electronics & audio-visual. 2011-03-23T09:07:59+01:00 Xperia PLAY advertising 30 http://scaryideas.com/content/22569/ http://scaryideas.com/content/22569. http://scaryideas.com/content/22569 http://scaryideas.com/t/22569.jpg Syfy : Graphic Novel March 22, 2011, LA: Syfy recently tasked PLAY, the one-stop creative promo house, with the challenge of putting a new and imaginative spin on this season’s promo campaign for the 16th Annual ‘Twilight Zone Marathon.’ The Hollywood-based creative editorial and design boutique devised an retro-style concept inspired by the classic graphic novel, and took the project from start to finish. “PLAY and Syfy have built a high level of trust and creative communication,” says executive producer Michael Victor, founder of the five-year old boutique. "Syfy had run the gamut of creative concepts to promote the Twilight Zone Marathon in the years prior and came to us looking for a fresh approach.” “When we told Syfy that we had come up with a strong concept that we believed in, they said, ‘Let’s see it,’” notes Victor. “That level of creative freedom is rare, and it fueled everyone’s enthusiasm for the job. Three weeks later we delivered the promos to Syfy - and they went straight to air, with no changes.” PLAY pitched a concept that combined stylized hand drawn illustrations with selected scenes from the sci-fi television show to create a series of graphic moments, and then their team crafted a 20-second promo that conveyed its storyline using sequential art. “The most challenging aspect of the project was finding a way to make a 50-year old television series interesting to today’s audience,” says Victor. “The graphic novel look of the illustrations gave the promo a hipper, more modern style – and wider appeal.” “When you work with PLAY you know that they set the bar high to begin with, and they always find away to jump over it.," remarks Michael Engleman, Syfy's Senior Vice President, Marketing, Global Brand Strategy and Creative. "On short timelines and with finite budgets, PLAY enlisted their best in class creative and strategic thinkers to come up with a Twilight Zone promotion that celebrates the power of imagination and good spot-making.” A creative environment without boundaries, PLAY’s integrated creative, design, FX, animation, editorial, production, music, audio and HD finishing capability gave its artists the freedom to experiment in multiple disciplines until they devised an approach that they felt would create a connection between the show and its potential audience. “The level of trust that Syfy has in our ability is the ultimate compliment. The most exciting thing about this project is that we had total creatively freedom,” enthuses Victor. “They gave us a blank check to make a fun, fresh spot and we rose to the challenge.” 2011-03-23T09:36:28+01:00 Syfy advertising 30 http://scaryideas.com/content/22570/ http://scaryideas.com/content/22570. http://scaryideas.com/content/22570 http://scaryideas.com/t/22570.jpg Solidarités International : Water Ink 2011-03-23T09:48:58+01:00 Solidarités International advertising 30 http://scaryideas.com/content/22576/ http://scaryideas.com/content/22576. http://scaryideas.com/content/22576 http://scaryideas.com/t/22576.jpg Chanel : Nowness 2011-03-23T11:15:10+01:00 Chanel advertising 30 http://scaryideas.com/content/22577/ http://scaryideas.com/content/22577. http://scaryideas.com/content/22577 http://scaryideas.com/t/22577.jpg Surfrider Foundation : Clumsy 2011-03-24T13:34:20+01:00 Surfrider Foundation advertising 30 http://scaryideas.com/content/22578/ http://scaryideas.com/content/22578. http://scaryideas.com/content/22578 http://scaryideas.com/t/22578.jpg MySky PVR : 60 things in 60 seconds 2011-03-23T15:22:37+01:00 MySky PVR advertising 30 http://scaryideas.com/content/22581/ http://scaryideas.com/content/22581. http://scaryideas.com/content/22581 http://scaryideas.com/t/22581.jpg Microsoft : Voice Donation Campaign 2011-03-23T17:18:22+01:00 Microsoft advertising 30 http://scaryideas.com/content/22583/ http://scaryideas.com/content/22583. http://scaryideas.com/content/22583 http://scaryideas.com/t/22583.jpg Wrangler : Stunt (SS11 Campaign) Wrangler and stunt people share a common history. Westerns were the original Action Movies and the first stunt people were rodeo riders - Wrangler's earliest clientele. The new campaign reunites Wrangler, the original American adrenaline-fuelled denim brand, with stunt people -- a breed of heroes who embody Wrangler's message: We Are Animals. 2011-03-24T09:23:45+01:00 Wrangler advertising 30 http://scaryideas.com/content/22587/ http://scaryideas.com/content/22587. http://scaryideas.com/content/22587 http://scaryideas.com/t/22587.jpg Hardee's / Carl's Jr. : Miss Turkey 2011-03-24T12:43:34+01:00 Hardee's / Carl's Jr. advertising 30 http://scaryideas.com/content/22588/ http://scaryideas.com/content/22588. http://scaryideas.com/content/22588 http://scaryideas.com/t/22588.jpg Exclusive Books : Chain Mail 2011-03-24T12:49:27+01:00 Exclusive Books advertising 30 http://scaryideas.com/content/22589/ http://scaryideas.com/content/22589. http://scaryideas.com/content/22589 http://scaryideas.com/t/22589.jpg 2K Sports : Top Spin 4 - Serena Williams Serena Williams Stars In A Sexy New Video Game Commercial For Top Spin 4 2011-03-24T12:55:37+01:00 2K Sports advertising 30 http://scaryideas.com/content/22590/ http://scaryideas.com/content/22590. http://scaryideas.com/content/22590 http://scaryideas.com/t/22590.jpg AIDES : Smutley CHALLENGE To de-dramatize the somewhat embarrassing, if not plain awkward, moment when "rubber protection" needs to be discussed. SOLUTION Smutley. He does not discriminate. Smutley will have unprotected sex with anything on two legs, four hooves or a couple of flippers if the situation arises. But he's only able to do this because he's a cat with nine lives. The rest of us need to protect ourselves with condoms. Smutley's hedonistic and dirty perversions have been paired with a 1920s black-and-white animation style. The juxtaposition between this basic style, the story and the music is both unexpected and engaging -- it puts a smile on your face while reminding you to do the right thing. 2011-03-24T13:38:17+01:00 AIDES advertising 30 http://scaryideas.com/content/22591/ http://scaryideas.com/content/22591. http://scaryideas.com/content/22591 http://scaryideas.com/t/22591.jpg Fountain House : Anxiety run 2011-03-24T15:33:20+01:00 Fountain House advertising 30 http://scaryideas.com/content/22599/ http://scaryideas.com/content/22599. http://scaryideas.com/content/22599 http://scaryideas.com/t/22599.jpg MINI Cooper SD : Mobile home 2011-03-24T15:44:48+01:00 MINI Cooper SD advertising 30 http://scaryideas.com/content/22600/ http://scaryideas.com/content/22600. http://scaryideas.com/content/22600 http://scaryideas.com/t/22600.jpg MTV3 Max : Man’s Road 2011-03-24T15:47:22+01:00 MTV3 Max advertising 30 http://scaryideas.com/content/22602/ http://scaryideas.com/content/22602. http://scaryideas.com/content/22602 http://scaryideas.com/t/22602.jpg Help Remedies : Dreams - Mountain March 24, 2011 – New York – Help Remedies, the makers of a collection of simple solutions for simple health troubles, has launched its first marketing campaign for “help I can’t sleep,” an uncoated and uncolored sleep aid that contains no pain medicine, via San Francisco-based agencytwofifteen. Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. Unlike other sleep medications, help I can’t sleep has the unique advantage of being sold in places people actually need help going to sleep, and the media strategy was designed to surround people in this mindset. The dream recommendations will be featured everywhere people may find themselves wanting to go to sleep – on demand in hotels, in-flight, in 24-hour drugstores, on late night television, online, on a mobile website and on Duane Reade’s Union Square screens, which are the last thing many people in New York see before they go home and head off to bed. Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. A sandman will also be roaming the streets of New York late at night, handing out hand drawn help I can’t sleep “dream recommendations.” agencytwofifteen also influenced the product packaging, adding dream recommendations to each box of help I can’t sleep. “Our objective is simple – people should go to sleep and have good dreams. So rather than brag about how our products don’t contain unnecessary drugs or colored coatings we decided to help people have interesting dreams,” said Nathan Frank, Chief Creative Officer, Help Remedies. “Content should have an intimate relationship to the brand, should be easily extended and serialized and most importantly, should fit in the context of where the product is used or considered. For Help Remedies, a company that is about simplicity and humanity, we made simple narrative stories rooted in the resolution of real problems – funny and strange enough to be interesting, but not so bizarre as to lose meaning and relevance,” said Paul Caiozzo, creative director, agencytwofifteen. The films will begin airing on late night cable in New York on March 24. The same day select films will be shown on Duane Reade out-of-home screens in Union Square. The app is available now as a free download in the iTunes App store (http://itunes.apple.com/us/app/dream-recorder/id423673192?mt=8), and all nine films will be available online beginning on March 24 at http://www.helpineedhelp.com/dreamrecommender. 2011-03-25T10:31:14+01:00 Help Remedies advertising 30 http://scaryideas.com/content/22603/ http://scaryideas.com/content/22603. http://scaryideas.com/content/22603 http://scaryideas.com/t/22603.jpg Help Remedies : Dreams - Udder March 24, 2011 – New York – Help Remedies, the makers of a collection of simple solutions for simple health troubles, has launched its first marketing campaign for “help I can’t sleep,” an uncoated and uncolored sleep aid that contains no pain medicine, via San Francisco-based agencytwofifteen. Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. Unlike other sleep medications, help I can’t sleep has the unique advantage of being sold in places people actually need help going to sleep, and the media strategy was designed to surround people in this mindset. The dream recommendations will be featured everywhere people may find themselves wanting to go to sleep – on demand in hotels, in-flight, in 24-hour drugstores, on late night television, online, on a mobile website and on Duane Reade’s Union Square screens, which are the last thing many people in New York see before they go home and head off to bed. Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. A sandman will also be roaming the streets of New York late at night, handing out hand drawn help I can’t sleep “dream recommendations.” agencytwofifteen also influenced the product packaging, adding dream recommendations to each box of help I can’t sleep. “Our objective is simple – people should go to sleep and have good dreams. So rather than brag about how our products don’t contain unnecessary drugs or colored coatings we decided to help people have interesting dreams,” said Nathan Frank, Chief Creative Officer, Help Remedies. “Content should have an intimate relationship to the brand, should be easily extended and serialized and most importantly, should fit in the context of where the product is used or considered. For Help Remedies, a company that is about simplicity and humanity, we made simple narrative stories rooted in the resolution of real problems – funny and strange enough to be interesting, but not so bizarre as to lose meaning and relevance,” said Paul Caiozzo, creative director, agencytwofifteen. The films will begin airing on late night cable in New York on March 24. The same day select films will be shown on Duane Reade out-of-home screens in Union Square. The app is available now as a free download in the iTunes App store (http://itunes.apple.com/us/app/dream-recorder/id423673192?mt=8), and all nine films will be available online beginning on March 24 at http://www.helpineedhelp.com/dreamrecommender. 2011-03-25T10:31:07+01:00 Help Remedies advertising 30 http://scaryideas.com/content/22604/ http://scaryideas.com/content/22604. http://scaryideas.com/content/22604 http://scaryideas.com/t/22604.jpg Help Remedies : Dreams - Chew Toy March 24, 2011 – New York – Help Remedies, the makers of a collection of simple solutions for simple health troubles, has launched its first marketing campaign for “help I can’t sleep,” an uncoated and uncolored sleep aid that contains no pain medicine, via San Francisco-based agencytwofifteen. Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. Unlike other sleep medications, help I can’t sleep has the unique advantage of being sold in places people actually need help going to sleep, and the media strategy was designed to surround people in this mindset. The dream recommendations will be featured everywhere people may find themselves wanting to go to sleep – on demand in hotels, in-flight, in 24-hour drugstores, on late night television, online, on a mobile website and on Duane Reade’s Union Square screens, which are the last thing many people in New York see before they go home and head off to bed. Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. A sandman will also be roaming the streets of New York late at night, handing out hand drawn help I can’t sleep “dream recommendations.” agencytwofifteen also influenced the product packaging, adding dream recommendations to each box of help I can’t sleep. “Our objective is simple – people should go to sleep and have good dreams. So rather than brag about how our products don’t contain unnecessary drugs or colored coatings we decided to help people have interesting dreams,” said Nathan Frank, Chief Creative Officer, Help Remedies. “Content should have an intimate relationship to the brand, should be easily extended and serialized and most importantly, should fit in the context of where the product is used or considered. For Help Remedies, a company that is about simplicity and humanity, we made simple narrative stories rooted in the resolution of real problems – funny and strange enough to be interesting, but not so bizarre as to lose meaning and relevance,” said Paul Caiozzo, creative director, agencytwofifteen. The films will begin airing on late night cable in New York on March 24. The same day select films will be shown on Duane Reade out-of-home screens in Union Square. The app is available now as a free download in the iTunes App store (http://itunes.apple.com/us/app/dream-recorder/id423673192?mt=8), and all nine films will be available online beginning on March 24 at http://www.helpineedhelp.com/dreamrecommender. 2011-03-25T10:31:00+01:00 Help Remedies advertising 30 http://scaryideas.com/content/22605/ http://scaryideas.com/content/22605. http://scaryideas.com/content/22605 http://scaryideas.com/t/22605.jpg Help Remedies : Dreams - Picture March 24, 2011 – New York – Help Remedies, the makers of a collection of simple solutions for simple health troubles, has launched its first marketing campaign for “help I can’t sleep,” an uncoated and uncolored sleep aid that contains no pain medicine, via San Francisco-based agencytwofifteen. Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. Unlike other sleep medications, help I can’t sleep has the unique advantage of being sold in places people actually need help going to sleep, and the media strategy was designed to surround people in this mindset. The dream recommendations will be featured everywhere people may find themselves wanting to go to sleep – on demand in hotels, in-flight, in 24-hour drugstores, on late night television, online, on a mobile website and on Duane Reade’s Union Square screens, which are the last thing many people in New York see before they go home and head off to bed. Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. A sandman will also be roaming the streets of New York late at night, handing out hand drawn help I can’t sleep “dream recommendations.” agencytwofifteen also influenced the product packaging, adding dream recommendations to each box of help I can’t sleep. “Our objective is simple – people should go to sleep and have good dreams. So rather than brag about how our products don’t contain unnecessary drugs or colored coatings we decided to help people have interesting dreams,” said Nathan Frank, Chief Creative Officer, Help Remedies. “Content should have an intimate relationship to the brand, should be easily extended and serialized and most importantly, should fit in the context of where the product is used or considered. For Help Remedies, a company that is about simplicity and humanity, we made simple narrative stories rooted in the resolution of real problems – funny and strange enough to be interesting, but not so bizarre as to lose meaning and relevance,” said Paul Caiozzo, creative director, agencytwofifteen. The films will begin airing on late night cable in New York on March 24. The same day select films will be shown on Duane Reade out-of-home screens in Union Square. The app is available now as a free download in the iTunes App store (http://itunes.apple.com/us/app/dream-recorder/id423673192?mt=8), and all nine films will be available online beginning on March 24 at http://www.helpineedhelp.com/dreamrecommender. 2011-03-25T10:30:51+01:00 Help Remedies advertising 30 http://scaryideas.com/content/22606/ http://scaryideas.com/content/22606. http://scaryideas.com/content/22606 http://scaryideas.com/t/22606.jpg Help Remedies : Dreams - Chef March 24, 2011 – New York – Help Remedies, the makers of a collection of simple solutions for simple health troubles, has launched its first marketing campaign for “help I can’t sleep,” an uncoated and uncolored sleep aid that contains no pain medicine, via San Francisco-based agencytwofifteen. Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. Unlike other sleep medications, help I can’t sleep has the unique advantage of being sold in places people actually need help going to sleep, and the media strategy was designed to surround people in this mindset. The dream recommendations will be featured everywhere people may find themselves wanting to go to sleep – on demand in hotels, in-flight, in 24-hour drugstores, on late night television, online, on a mobile website and on Duane Reade’s Union Square screens, which are the last thing many people in New York see before they go home and head off to bed. Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. A sandman will also be roaming the streets of New York late at night, handing out hand drawn help I can’t sleep “dream recommendations.” agencytwofifteen also influenced the product packaging, adding dream recommendations to each box of help I can’t sleep. “Our objective is simple – people should go to sleep and have good dreams. So rather than brag about how our products don’t contain unnecessary drugs or colored coatings we decided to help people have interesting dreams,” said Nathan Frank, Chief Creative Officer, Help Remedies. “Content should have an intimate relationship to the brand, should be easily extended and serialized and most importantly, should fit in the context of where the product is used or considered. For Help Remedies, a company that is about simplicity and humanity, we made simple narrative stories rooted in the resolution of real problems – funny and strange enough to be interesting, but not so bizarre as to lose meaning and relevance,” said Paul Caiozzo, creative director, agencytwofifteen. The films will begin airing on late night cable in New York on March 24. The same day select films will be shown on Duane Reade out-of-home screens in Union Square. The app is available now as a free download in the iTunes App store (http://itunes.apple.com/us/app/dream-recorder/id423673192?mt=8), and all nine films will be available online beginning on March 24 at http://www.helpineedhelp.com/dreamrecommender. 2011-03-25T10:30:44+01:00 Help Remedies advertising 30 http://scaryideas.com/content/22607/ http://scaryideas.com/content/22607. http://scaryideas.com/content/22607 http://scaryideas.com/t/22607.jpg Help Remedies : Dreams - Friends March 24, 2011 – New York – Help Remedies, the makers of a collection of simple solutions for simple health troubles, has launched its first marketing campaign for “help I can’t sleep,” an uncoated and uncolored sleep aid that contains no pain medicine, via San Francisco-based agencytwofifteen. Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. Unlike other sleep medications, help I can’t sleep has the unique advantage of being sold in places people actually need help going to sleep, and the media strategy was designed to surround people in this mindset. The dream recommendations will be featured everywhere people may find themselves wanting to go to sleep – on demand in hotels, in-flight, in 24-hour drugstores, on late night television, online, on a mobile website and on Duane Reade’s Union Square screens, which are the last thing many people in New York see before they go home and head off to bed. Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. A sandman will also be roaming the streets of New York late at night, handing out hand drawn help I can’t sleep “dream recommendations.” agencytwofifteen also influenced the product packaging, adding dream recommendations to each box of help I can’t sleep. “Our objective is simple – people should go to sleep and have good dreams. So rather than brag about how our products don’t contain unnecessary drugs or colored coatings we decided to help people have interesting dreams,” said Nathan Frank, Chief Creative Officer, Help Remedies. “Content should have an intimate relationship to the brand, should be easily extended and serialized and most importantly, should fit in the context of where the product is used or considered. For Help Remedies, a company that is about simplicity and humanity, we made simple narrative stories rooted in the resolution of real problems – funny and strange enough to be interesting, but not so bizarre as to lose meaning and relevance,” said Paul Caiozzo, creative director, agencytwofifteen. The films will begin airing on late night cable in New York on March 24. The same day select films will be shown on Duane Reade out-of-home screens in Union Square. The app is available now as a free download in the iTunes App store (http://itunes.apple.com/us/app/dream-recorder/id423673192?mt=8), and all nine films will be available online beginning on March 24 at http://www.helpineedhelp.com/dreamrecommender. 2011-03-25T10:30:38+01:00 Help Remedies advertising 30 http://scaryideas.com/content/22608/ http://scaryideas.com/content/22608. http://scaryideas.com/content/22608 http://scaryideas.com/t/22608.jpg Help Remedies : Dreams - Salmonella March 24, 2011 – New York – Help Remedies, the makers of a collection of simple solutions for simple health troubles, has launched its first marketing campaign for “help I can’t sleep,” an uncoated and uncolored sleep aid that contains no pain medicine, via San Francisco-based agencytwofifteen. Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. Unlike other sleep medications, help I can’t sleep has the unique advantage of being sold in places people actually need help going to sleep, and the media strategy was designed to surround people in this mindset. The dream recommendations will be featured everywhere people may find themselves wanting to go to sleep – on demand in hotels, in-flight, in 24-hour drugstores, on late night television, online, on a mobile website and on Duane Reade’s Union Square screens, which are the last thing many people in New York see before they go home and head off to bed. Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. A sandman will also be roaming the streets of New York late at night, handing out hand drawn help I can’t sleep “dream recommendations.” agencytwofifteen also influenced the product packaging, adding dream recommendations to each box of help I can’t sleep. “Our objective is simple – people should go to sleep and have good dreams. So rather than brag about how our products don’t contain unnecessary drugs or colored coatings we decided to help people have interesting dreams,” said Nathan Frank, Chief Creative Officer, Help Remedies. “Content should have an intimate relationship to the brand, should be easily extended and serialized and most importantly, should fit in the context of where the product is used or considered. For Help Remedies, a company that is about simplicity and humanity, we made simple narrative stories rooted in the resolution of real problems – funny and strange enough to be interesting, but not so bizarre as to lose meaning and relevance,” said Paul Caiozzo, creative director, agencytwofifteen. The films will begin airing on late night cable in New York on March 24. The same day select films will be shown on Duane Reade out-of-home screens in Union Square. The app is available now as a free download in the iTunes App store (http://itunes.apple.com/us/app/dream-recorder/id423673192?mt=8), and all nine films will be available online beginning on March 24 at http://www.helpineedhelp.com/dreamrecommender. 2011-03-25T10:30:31+01:00 Help Remedies advertising 30 http://scaryideas.com/content/22609/ http://scaryideas.com/content/22609. http://scaryideas.com/content/22609 http://scaryideas.com/t/22609.jpg Help Remedies : Dreams - Puppy March 24, 2011 – New York – Help Remedies, the makers of a collection of simple solutions for simple health troubles, has launched its first marketing campaign for “help I can’t sleep,” an uncoated and uncolored sleep aid that contains no pain medicine, via San Francisco-based agencytwofifteen. Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. Unlike other sleep medications, help I can’t sleep has the unique advantage of being sold in places people actually need help going to sleep, and the media strategy was designed to surround people in this mindset. The dream recommendations will be featured everywhere people may find themselves wanting to go to sleep – on demand in hotels, in-flight, in 24-hour drugstores, on late night television, online, on a mobile website and on Duane Reade’s Union Square screens, which are the last thing many people in New York see before they go home and head off to bed. Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. A sandman will also be roaming the streets of New York late at night, handing out hand drawn help I can’t sleep “dream recommendations.” agencytwofifteen also influenced the product packaging, adding dream recommendations to each box of help I can’t sleep. “Our objective is simple – people should go to sleep and have good dreams. So rather than brag about how our products don’t contain unnecessary drugs or colored coatings we decided to help people have interesting dreams,” said Nathan Frank, Chief Creative Officer, Help Remedies. “Content should have an intimate relationship to the brand, should be easily extended and serialized and most importantly, should fit in the context of where the product is used or considered. For Help Remedies, a company that is about simplicity and humanity, we made simple narrative stories rooted in the resolution of real problems – funny and strange enough to be interesting, but not so bizarre as to lose meaning and relevance,” said Paul Caiozzo, creative director, agencytwofifteen. The films will begin airing on late night cable in New York on March 24. The same day select films will be shown on Duane Reade out-of-home screens in Union Square. The app is available now as a free download in the iTunes App store (http://itunes.apple.com/us/app/dream-recorder/id423673192?mt=8), and all nine films will be available online beginning on March 24 at http://www.helpineedhelp.com/dreamrecommender. 2011-03-25T10:30:24+01:00 Help Remedies advertising 30 http://scaryideas.com/content/22610/ http://scaryideas.com/content/22610. http://scaryideas.com/content/22610 http://scaryideas.com/t/22610.jpg Help Remedies : Dreams - Balding March 24, 2011 – New York – Help Remedies, the makers of a collection of simple solutions for simple health troubles, has launched its first marketing campaign for “help I can’t sleep,” an uncoated and uncolored sleep aid that contains no pain medicine, via San Francisco-based agencytwofifteen. Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep. Unlike other sleep medications, help I can’t sleep has the unique advantage of being sold in places people actually need help going to sleep, and the media strategy was designed to surround people in this mindset. The dream recommendations will be featured everywhere people may find themselves wanting to go to sleep – on demand in hotels, in-flight, in 24-hour drugstores, on late night television, online, on a mobile website and on Duane Reade’s Union Square screens, which are the last thing many people in New York see before they go home and head off to bed. Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live. A sandman will also be roaming the streets of New York late at night, handing out hand drawn help I can’t sleep “dream recommendations.” agencytwofifteen also influenced the product packaging, adding dream recommendations to each box of help I can’t sleep. “Our objective is simple – people should go to sleep and have good dreams. So rather than brag about how our products don’t contain unnecessary drugs or colored coatings we decided to help people have interesting dreams,” said Nathan Frank, Chief Creative Officer, Help Remedies. “Content should have an intimate relationship to the brand, should be easily extended and serialized and most importantly, should fit in the context of where the product is used or considered. For Help Remedies, a company that is about simplicity and humanity, we made simple narrative stories rooted in the resolution of real problems – funny and strange enough to be interesting, but not so bizarre as to lose meaning and relevance,” said Paul Caiozzo, creative director, agencytwofifteen. The films will begin airing on late night cable in New York on March 24. The same day select films will be shown on Duane Reade out-of-home screens in Union Square. The app is available now as a free download in the iTunes App store (http://itunes.apple.com/us/app/dream-recorder/id423673192?mt=8), and all nine films will be available online beginning on March 24 at http://www.helpineedhelp.com/dreamrecommender. 2011-03-25T10:30:16+01:00 Help Remedies advertising 30 http://scaryideas.com/content/22612/ http://scaryideas.com/content/22612. http://scaryideas.com/content/22612 http://scaryideas.com/t/22612.jpg Citroën : Dominoes 2011-03-25T11:12:26+01:00 Citroën advertising 30 http://scaryideas.com/content/22613/ http://scaryideas.com/content/22613. http://scaryideas.com/content/22613 http://scaryideas.com/t/22613.jpg TC Bank : Dream Rangers 2011-03-30T10:17:06+02:00 TC Bank advertising 30 http://scaryideas.com/content/22619/ http://scaryideas.com/content/22619. http://scaryideas.com/content/22619 http://scaryideas.com/t/22619.jpg WWF Earth Hour : Moths 2011-03-28T10:00:04+02:00 WWF Earth Hour advertising 30 http://scaryideas.com/content/22634/ http://scaryideas.com/content/22634. http://scaryideas.com/content/22634 http://scaryideas.com/t/22634.jpg Renault Bose Edition : Melody Gardot Don't let the road ruin the music 2011-03-28T10:36:17+02:00 Renault Bose Edition advertising 30 http://scaryideas.com/content/22635/ http://scaryideas.com/content/22635. http://scaryideas.com/content/22635 http://scaryideas.com/t/22635.jpg GranataPet : Snack Check GranataPet is one of the innovative leaders of high premium petfood in Germany. All food is based on pomegranate and very healthy for cats and dogs. Challenge: Creating awareness for the GranataPet dog food with a slim budget! And show the high appreciation to the owners. Idea: People eonjoy getting something for free.At a checkin at foursquare for example. And they do it over and over again! We catch the target group while waking the dog. And use the typical conditioning-approach, but now for the masters. The Message; Check in! Snack out! Just check in the location of the billboard at foursquare and the dog food comes out of the dispenser automatically. Plain and simply without being the major! And no boring voucher. Achievements: With this idea it was easy to show the dogs high appreciation of the GranataPet dog food to the owners. Its an easy way to introduce a new brand to the dog community. Hundreds of billboard visitors generate an additional demand of GranataPet at the local pet stores. And also post there logins on Facebook. 2011-03-28T10:41:03+02:00 GranataPet advertising 30 http://scaryideas.com/content/22636/ http://scaryideas.com/content/22636. http://scaryideas.com/content/22636 http://scaryideas.com/t/22636.jpg Debenhams : Mother’s Day 2011-03-28T10:42:25+02:00 Debenhams advertising 30 http://scaryideas.com/content/22637/ http://scaryideas.com/content/22637. http://scaryideas.com/content/22637 http://scaryideas.com/t/22637.jpg Mercedes Benz : Mercedes AMG / Ducati 848 - Race 2011-03-28T10:46:39+02:00 Mercedes Benz advertising 30 http://scaryideas.com/content/22639/ http://scaryideas.com/content/22639. http://scaryideas.com/content/22639 http://scaryideas.com/t/22639.jpg Pirelli Tyres : Premium vs Budget Tyres 2011-03-28T11:01:03+02:00 Pirelli Tyres advertising 30 http://scaryideas.com/content/22642/ http://scaryideas.com/content/22642. http://scaryideas.com/content/22642 http://scaryideas.com/t/22642.jpg Wrigley's Juicy Fruit : Serenading Unicorn performs Gangsta's Paradise 2011-04-08T15:14:29+02:00 Wrigley's Juicy Fruit advertising 30 http://scaryideas.com/content/22651/ http://scaryideas.com/content/22651. http://scaryideas.com/content/22651 http://scaryideas.com/t/22651.jpg Carlsberg : How to Unbottle Yourself Do you dare to unbottle yourself? Over 500 missions. Are you Sweden's most courageous? 2011-03-29T09:00:55+02:00 Carlsberg advertising 30 http://scaryideas.com/content/22652/ http://scaryideas.com/content/22652. http://scaryideas.com/content/22652 http://scaryideas.com/t/22652.jpg Nike : BetterWorld Dedicated to serving the athlete and making a better world through sport http://nikebetterworld.com Learn more about Nike's plan and ongoing efforts towards factories, environment, communities, and public policy - http://www.nikebiz.com/crreport 2011-03-29T09:03:10+02:00 Nike advertising 30 http://scaryideas.com/content/22653/ http://scaryideas.com/content/22653. http://scaryideas.com/content/22653 http://scaryideas.com/t/22653.jpg Porsche : Engineered for Magic. Every day. 2011-03-29T09:04:42+02:00 Porsche advertising 30 http://scaryideas.com/content/22654/ http://scaryideas.com/content/22654. http://scaryideas.com/content/22654 http://scaryideas.com/t/22654.jpg Toyota : Glass organs 2011-03-29T09:05:30+02:00 Toyota advertising 30 http://scaryideas.com/content/22655/ http://scaryideas.com/content/22655. http://scaryideas.com/content/22655 http://scaryideas.com/t/22655.jpg Lamptan : Elephant 2011-03-29T09:06:26+02:00 Lamptan advertising 30 http://scaryideas.com/content/22656/ http://scaryideas.com/content/22656. http://scaryideas.com/content/22656 http://scaryideas.com/t/22656.jpg Hangar One Vodka : The Ballad 2011-03-29T09:08:03+02:00 Hangar One Vodka advertising 30 http://scaryideas.com/content/22657/ http://scaryideas.com/content/22657. http://scaryideas.com/content/22657 http://scaryideas.com/t/22657.jpg Vindeenlief.be : Femme-o-matic 2011-03-29T09:13:50+02:00 Vindeenlief.be advertising 30 http://scaryideas.com/content/22658/ http://scaryideas.com/content/22658. http://scaryideas.com/content/22658 http://scaryideas.com/t/22658.jpg Mercedes-Benz : The Sprinter applies for a job 2011-03-29T17:13:08+02:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/22660/ http://scaryideas.com/content/22660. http://scaryideas.com/content/22660 http://scaryideas.com/t/22660.jpg MoveOn.org : We Won’t Go Back New York/LA: March 29th, 2011: Charged Studios, the award-winning production company, once again met the challenge of creating an attention-getting national TV spot for MoveOn.org, and turning it around in time to make waves in the middle of a current national political debate. Working on a tight schedule, their team took the live-action national commercial, 'We Won't Go Back,' from script through the design, set construction and production in 36 hours, accommodating the limited availability of star talent with a shoot in LA the next day. Then the one-stop New York-based company edited and color corrected the commercial, created the sound design and original music and delivered the final spot 48-hours later. Lisa Edelstein, (Dr. Cuddy on the Emmy Award winning series, “House,”) has strong personal opinions about the current Republican congressional campaign to redefine the legal definition of rape, which would lead to the de-funding of Planned Parenthood and pave the way for women loosing the right to choose. So when MoveOn.org creative director, Laura Dawn, asked Edelstein to lend her talent to a spot dedicated to raising awareness of this issue, the actress was immediately aboard. However, the issue would be going before congress in less than a week, and Edelstein’s work schedule left her with only the following day free to shoot spot in Los Angeles. Charged Studio’s lead producer Mike Landry took the reins of the project in NYC, and focused on tackling the biggest challenge it presented, which was creating the 1950’s set that would best serve the script. During the flight from New York to LA he kept in touch with the crew as they were building a mid-century style hallway with an ominous door at the end of it. The set was constructed at Drop Shop in LA with Pablo Sison and Philip Godwin from their art department overseeing the build. MoveOn’s Laura Dawn took the lead on scripting the spot, and then ideas began to fly back and forth between her and Charged Studios’ executive producer/director of production, Adam Pierce. He suggested incorporating the hanger symbol, a classic icon in the pro-choice movement, and Laura Dawn ran with that in dramatic fashion. Her instinct was that the action should build as the camera floats down the hallway with the actress. She posited that the reaction from the audience should be dread…at the thought of forcing women back into these horrifying situations. “We focused on creating a look that was simplistic, yet artful and beautiful,” noted Landry. “The message in the script was compelling and the visuals were designed to serve as a way to reinforce it, without distracting from it or overpowering it.” The spot opens with Edelstein’s back to the camera, wearing a spot-on 50’s cocktail dress, as she begins to slowly walk the length of the hallway towards the door as her voiceover brings home the spot’s message. “Only decades ago women suffered through horrifying back-alley abortions or used dangerous methods when they had no other recourse. So when the Republican Party launched an all-out assault on women’s heath pushing bills to limit access to vital services we had to ask….” As Edelstein poses the question: “Why is the GOP trying to send women back to the back alley?” she opens the door, revealing a dark void and a single, stark, hanger. Daron Murphy once again struck the perfect chord with his original music and sound design, lending just the right emotional import to the proceedings. Andy Harmon honed in the color correction to create a stylized color pallet. Charged’s dramatic, thought-provoking spot not only effectively raises viewers’ awareness but various media outlets integrated the commercial into their coverage of the political issue. (MSNBC featured the spot in a segment dedicated a segment to the topic, as did Salon and a number of other outlets (see links below). “MoveOn.org is a political action committee and they need to respond quickly and we are always up for the challenge of a quick turnaround” notes Pierce, owner of the 10-year old creative, production, and animation studio. “Over the years, Charged has developed a strong relationship with clients like MoveOn, that allows us to jump in and bring your creative to life quickly and without compromising style or quality” adds Pierce. Charged Studios’ producer Mike Landry notes, “This spot reminds me a bit of “Track Meet,” a campaign we produced for MoveOn last year featuring Heather Graham. They both have signature looks that support a strong message. Perhaps it’s because they were both directed by Yaniv Raz and produced and creative directed by the same team. We’ve reached a short hand with each other that is able to turn out a spot like this in 36 hours, with hundreds of thousands of dollars in earned media for MoveOn as a result. ” . MoveOn’s media strategy is to create spots that produce earned media so their message reaches beyond their base. “We Won’t Go Back” was covered by all major networks, elevating the issue to a topic of national discussion within 48 hours of the ad’s release. 2011-03-29T10:25:41+02:00 MoveOn.org advertising 30 http://scaryideas.com/content/22661/ http://scaryideas.com/content/22661. http://scaryideas.com/content/22661 http://scaryideas.com/t/22661.jpg Tippy Tap : It's in Your Hands 2011-03-29T10:32:26+02:00 Tippy Tap advertising 30 http://scaryideas.com/content/22662/ http://scaryideas.com/content/22662. http://scaryideas.com/content/22662 http://scaryideas.com/t/22662.jpg DOC2DOCK : SOS Medical supplies are terrible things to waste This video is an SOS. It was first sent by DOC2DOCK, a non-profit organization that saves usable medical supplies from being discarded in the U.S. and sends them to hospitals in the developing world. Now, you can send the SOS further. Spread this SOS. Save Our Supplies. www.facebook.com/DOC2DOCK To create this SOS, we physically printed our story across more than 100 cardboard boxes and filled a 40-foot container just like the ones we use to ship medical supplies. To get the full impact, put on your headphones and watch full-screen. 2011-03-29T10:34:35+02:00 DOC2DOCK advertising 30 http://scaryideas.com/content/22666/ http://scaryideas.com/content/22666. http://scaryideas.com/content/22666 http://scaryideas.com/t/22666.jpg Lipton : Join The Dance (Hugh Jackman) The new TV advert, 'Join the Dance', starring Hollywood A-lister Hugh Jackman is about the complete refreshment of Lipton Ice Tea, which positively lifts your mood and affects those around you. 2011-03-29T17:09:53+02:00 Lipton advertising 30 http://scaryideas.com/content/22667/ http://scaryideas.com/content/22667. http://scaryideas.com/content/22667 http://scaryideas.com/t/22667.jpg Farmers Insurance : Dryer Fire Clean that lint trap 2011-03-29T17:10:55+02:00 Farmers Insurance advertising 30 http://scaryideas.com/content/22681/ http://scaryideas.com/content/22681. http://scaryideas.com/content/22681 http://scaryideas.com/t/22681.jpg Audi A6 : Manipulation Audi’s latest commercial ‘Manipulation’ is technically brilliant and a remarkable demonstration of the possibilities that lie within the realm of CG. Glassworks have successfully generated this stunning piece, exhibiting precision engineering, and we are not even talking about the car itself! The making of this commercial is a true homage to the ‘Audi’ trade name, painstakingly and lovingly formed. The project was created by a dedicated team of seven, within the CG and 2D departments of Glassworks’ international facility. Directed by Adam Berg (Stink) the whole process took three months and was undertaken with TK, Flame and 3D. Working closely with Berg and BBH’s creative team (Nick Kidney, Kevin Stark, Dan Bailey and Bradley Woolf) the team first shot various types of malleable materials that gave good impressions of ‘pushing’ and ‘pulling’ as well as ‘depth’ and ‘pressure’. The challenge for the expert CG team was to mirror these movements and create the illusion of milling and crafting the separate elements of this great machine out of aluminium. The initial live action filming was essential for the development of the animation so that, when constructed in 3D, a sense of belief and reality remained in tact to the viewer. ‘The challenge was to make this commercial look believable yet still retain a magical element.' (Misha Stanford-Harris Managing Director) Attracting a record number of hits to the Glasswork website and YouTube channel it is a brilliant example of ‘anything being possible’ metaphorically and literally. 2011-04-06T13:11:17+02:00 Audi A6 advertising 30 http://scaryideas.com/content/22685/ http://scaryideas.com/content/22685. http://scaryideas.com/content/22685 http://scaryideas.com/t/22685.jpg Stadtwerke Düsseldorf : Heating House Stop wasting energy! Take our Heat Loss Test. 2011-03-31T08:53:39+02:00 Stadtwerke Düsseldorf advertising 30 http://scaryideas.com/content/22692/ http://scaryideas.com/content/22692. http://scaryideas.com/content/22692 http://scaryideas.com/t/22692.jpg Mentos : Cobra With a wink and nod to the search for a higher form of clarity, Sound Lounge mixed a Mentos spot that explores the journey to positive energy. Mixed by Philip Loeb, the spot reveals that you are one bite away from the fresh, positive Mentos way of life. But don’t try this at home! Not even the icy goodness of Mentos could act as snakebite serum. 2011-03-31T13:38:00+02:00 Mentos advertising 30 http://scaryideas.com/content/22693/ http://scaryideas.com/content/22693. http://scaryideas.com/content/22693 http://scaryideas.com/t/22693.jpg Premier Inn : Just Arrived Pillow Fight To celebrate the arrival of Huddersfield's new central hotel, Premier Inn and local agency Touch Advertising spread the news with their creative ideas. Take a look at the day when 50 pillow-fighters invaded St George's Square. Premier Inn, Huddersfield Central, The Aspley, Huddersfield, HD1 3AQ. 2011-03-31T17:24:15+02:00 Premier Inn advertising 30 http://scaryideas.com/content/22705/ http://scaryideas.com/content/22705. http://scaryideas.com/content/22705 http://scaryideas.com/t/22705.jpg Sound Foundation : Victoria Secret - Incredible Sound Foundation, the original music and licensing company led by Executive Producer/Music Supervisor Vasili Gavre, has been keeping the music cranked thanks to two new comprehensive ad projects -- an international, multimedia campaign for Calvin Klein One Underwear featuring an array of licensed tracks; and a new Victoria Secret ad “Incredible,” directed by Michael Bay, and featuring the song ''Get Some'' by Lykke Li, currently featured on the cover of Spin Magazine. ''For both of these projects the challenge was all about finding the right songs,'' Gavre says. ''There’s so much music out there, but the more we work with our clients, the more we understand them and what they need. It's always satisfying when you find the right track -- and for both of these projects we did just that.'' Victoria Secret ''Incredible'' The new Victoria Secret ad “Incredible,” directed by Michael Bay (''Transformers,'' ''Armageddon,'' ''Pearl Harbor''), spotlights the lingerie and apparel makers new line of bras. The spot features the models Erin Heatherton, Chanel Iman, Candice Swanepoel, Lily Aldridge and Adriana Lima strutting their stuff to the Lykke Li song ''Get Some.'' This is not the first time Sound Foundation has place Li’s music in a Victorial Secret ad. They placed her track “Little Bit” in the 2008 Victoria Secret ad “IPEX,” featuring Heidi Klum. 2011-04-01T10:26:36+02:00 Sound Foundation advertising 30 http://scaryideas.com/content/22712/ http://scaryideas.com/content/22712. http://scaryideas.com/content/22712 http://scaryideas.com/t/22712.jpg Flipkart : The Fairytale 2011-04-05T13:43:07+02:00 Flipkart advertising 30 http://scaryideas.com/content/22716/ http://scaryideas.com/content/22716. http://scaryideas.com/content/22716 http://scaryideas.com/t/22716.jpg Lexus : A Beautiful Contradiction Director Matt Murphy and Producer Ben Scandrett-Smith at Goodoil Films approached us with a brief for the Lexus 'A Beautiful Contradiction' commercial that required a focus on the car's unique handling features - its 'Sport' and 'Eco Hybrid' modes. The idea that the car would need to demonstrate its talents on a moving platform set against a dramatic coastal headland was enough to get us excited. Matt brought a pre-viz animatic to us that clearly demonstrated the mood he wanted to create - assertiveness, speed and power when the car is in its 'Sport' mode, and gracefulness, ease and tranquility when it's in 'Economy'. The team at Fuel added to this with a story-reel to help determine how many shots would require the usage of a full CG version of the car. Built in Maya and rendered with Maxwell, our artists were able to replicate the Lexus with photoreal accuracy to ensure a seamless transition between shots of the real Lexus, and those shots that required a CG version. The car was filmed on a static platform which had a small amount of textured surface and was subsequently recreated for the moving CG gimble. The headland was scanned during a helicopter shoot and recreated in 3D in order to give the artists flexibility during the complex edit. A lot of care was taken to ensure that the moving car tracked seamlessly with the moving CG platform and against the sky and seas. It was essential that the balance between the original pre-viz and final output was right, so several edits were done to ensure that the mood, story arc and realism reflected what Matt wanted to achieve. VFX Supervisor Andrew Hellen: "A lot of attention was paid to the edit and we worked closely with Matt and Bernard Garry to keep it live through our production schedule. We continually fed them shots to help find the right balance between the Sports mode where the car moves dynamically, fighting to gain control of the platform, then finding a moment when the car slows the platform for a beat to switch to Eco and the Lexus gracefully gains control, leveling the platform for the final few shots." Lexus Platform first aired in Australia on March 27. 2011-04-04T09:20:53+02:00 Lexus advertising 30 http://scaryideas.com/content/22722/ http://scaryideas.com/content/22722. http://scaryideas.com/content/22722 http://scaryideas.com/t/22722.jpg Heineken : Tastebuddies case study Tastebuddies by Heineken is a concept that we created for Flow Festival in Helsinki. It was a show where two top designers with conflicting tastes were locked in a container. They got a a brief and 30 minutes to solve the problem. Did they walk out with a product that could actually be made? See the ideas and plenty of other stuff in campaign blog at tastebuddies.fi 2011-04-04T09:28:50+02:00 Heineken advertising 30 http://scaryideas.com/content/22723/ http://scaryideas.com/content/22723. http://scaryideas.com/content/22723 http://scaryideas.com/t/22723.jpg Quiznos : The Triple Twister If this were an ordinary sub, you'd eat it an ordinary way. According to science, the fastest way from table to mouth is a straight line. This is an acceptable way to eat a normal sub. But for the Chicken Bacon Dipper, with all-white-meat chicken, smoky bacon, chipotle jack bread and a zesty side of cheese sauce made for dipping, normal is not on the menu. This extraordinary sub deserves an extraordinary way to be eaten. 2011-04-04T09:31:25+02:00 Quiznos advertising 30 http://scaryideas.com/content/22725/ http://scaryideas.com/content/22725. http://scaryideas.com/content/22725 http://scaryideas.com/t/22725.jpg Quiznos : The Yogi If this were an ordinary sub, you'd eat it an ordinary way. According to science, the fastest way from table to mouth is a straight line. This is an acceptable way to eat a normal sub. But for the Chicken Bacon Dipper, with all-white-meat chicken, smoky bacon, chipotle jack bread and a zesty side of cheese sauce made for dipping, normal is not on the menu. This extraordinary sub deserves an extraordinary way to be eaten. 2011-04-04T09:32:17+02:00 Quiznos advertising 30 http://scaryideas.com/content/22726/ http://scaryideas.com/content/22726. http://scaryideas.com/content/22726 http://scaryideas.com/t/22726.jpg Quiznos : The Hair-Raiser If this were an ordinary sub, you'd eat it an ordinary way. According to science, the fastest way from table to mouth is a straight line. This is an acceptable way to eat a normal sub. But for the Chicken Bacon Dipper, with all-white-meat chicken, smoky bacon, chipotle jack bread and a zesty side of cheese sauce made for dipping, normal is not on the menu. This extraordinary sub deserves an extraordinary way to be eaten. 2011-04-04T09:33:08+02:00 Quiznos advertising 30 http://scaryideas.com/content/22731/ http://scaryideas.com/content/22731. http://scaryideas.com/content/22731 http://scaryideas.com/t/22731.jpg Finnish Cancer Organisations : We burn celebrities! 2011-04-04T09:39:00+02:00 Finnish Cancer Organisations advertising 30 http://scaryideas.com/content/22732/ http://scaryideas.com/content/22732. http://scaryideas.com/content/22732 http://scaryideas.com/t/22732.jpg Mikado : Go nuts for it YouTube Channel: http://www.youtube.com/user/GONUTSFORIT 2011-04-04T09:42:56+02:00 Mikado advertising 30 http://scaryideas.com/content/22733/ http://scaryideas.com/content/22733. http://scaryideas.com/content/22733 http://scaryideas.com/t/22733.jpg McDonald’s McRib : Dreaming 2011-04-04T09:44:43+02:00 McDonald’s McRib advertising 30 http://scaryideas.com/content/22735/ http://scaryideas.com/content/22735. http://scaryideas.com/content/22735 http://scaryideas.com/t/22735.jpg Pedigree DentaStix : Doggie Dentures April Fools Stunt We sold a fake product, Doggie Dentures, on a live shopping channel as an April Fools stunt. Anyone who called or went to the website was told, 'dogs don't want dentures, they want Pedigree DentaStix. 2011-04-04T09:47:09+02:00 Pedigree DentaStix advertising 30 http://scaryideas.com/content/22746/ http://scaryideas.com/content/22746. http://scaryideas.com/content/22746 http://scaryideas.com/t/22746.jpg Reckitt & Benckiser : Nuromol Not To Scale's ever busy directors National Television (www.nottoscale.tv) have just cracked the formula for letting the world know about the new painkiller, Nuromol. Working with creatives Pete Bradly and Alex Hinge at Euro RSCG, National TV helped develop the concept of a huge fantasy laboratory made out of chemical formulas and oversized lab type props, helping to suggest the mammoth task that was undertaken by Reckitt & Benckiser's scientists to develop the product. In the world of science and invention we see giant chemical formulas, blackboards, bubbling liquids, reference books, plasma balls, calendars and clocks all helping to impart the scale of the huge undertaking involved in developing this product which took nine years of testing and development to bring to market. We see the Scientists age, almost before our eyes, growing long beards as they focus single-mindedly on cracking the task at hand. Shot against a green screen by Tim Maurice-Jones using motion-control over two days at Black Island in West London, the CG world and Nuro character who takes us through the script, were then animated and composited by the National TV team in breathtaking speed delivering the finished film just two exhausting weeks after the shoot took place. On air nationally (of course). 2011-04-04T14:10:22+02:00 Reckitt & Benckiser advertising 30 http://scaryideas.com/content/22747/ http://scaryideas.com/content/22747. http://scaryideas.com/content/22747 http://scaryideas.com/t/22747.jpg Vitra : Chair Johnny Kelly collaborates with Vitra on film for New Tip Ton Chair Nexus director, Johnny Kelly, was approached by esteemed designers Edward Barber and Jay Osgerby to create a celebratory showcase of their innovative new Tip Ton chair, manufactured by iconic furniture company Vitra. The eagerly awaited chair has been carefully under wraps since delivery of the film in December and will be launched at the prestigious Salone Internazionale Del Mobile 2011 furniture fair in Milan on April 12th. The intuitive all-plastic chair allows for a dynamic seating position thanks to a simple forward tilt action – allowing, for the first time, significant ergonomic benefits in a chair of this type. Using a series of choreographed stop motion animated sequences, Johnny features the chair's form and function, the simple elegance of this beautifully crafted film perfectly mirroring the design ethos behind the Tip Ton chair. From the initial sequence of photographs featuring the chair in use by a pixilated young woman throughout her day, a subtle demonstration of the chair's versatility and interactivity as they tip, Johnny then focuses on the chair's clean design lines, creating a gorgeous array of abstract images, geometric patterns and formations whose inspiration range from Japanese military marching to Busby Berkley. Unexpected camera angles were also used as the chairs moved in and out of shot, from side to side and overhead, highlighting the superb movement of the chair and giving it a uniquely quirky but eminently functional personality, which he underlines in the final sequence of shots as the chair magically flicks from white through all available colours. Jonny Kelly says: “As a long-time Vitra fanboy it was a real treat to be allowed to borrow forty of their chairs to make a film. Its such a nice object that the challenge for us was to try and make something that would capture all of its attributes, while also showing off the function at the heart of its design - the tip.During our December shoot at Clapham Road Studios, our budget didn't stretch to heating unfortunately, but the entire team huddled in beside the set to warm up from the lights. You can probably see some feet poking in at the edge of frame if you looks closely.” 2011-04-05T13:55:29+02:00 Vitra advertising 30 http://scaryideas.com/content/22754/ http://scaryideas.com/content/22754. http://scaryideas.com/content/22754 http://scaryideas.com/t/22754.jpg Sarofsky Corp. : AMC's The Killing - Main Title & Promotional Package Sarofsky Corp. Directs & Designs Main Title & Promotional Package for AMC’s New Series The Killing Los Angeles & Chicago – (April 4, 2011) -- Working closely with Executive Producer/Writer Veena Sud and Fuse Entertainment with AMC and Fox Television Studios, design driven production studio Sarofsky Corp. was asked to create a main title sequence that would capture the essence of the new TV series, The Killing, which centers around the murder of a young girl and the subsequent police investigation. Sarofsky Corp. ensured that the tonality of the main title reflected the series’ haunting allure, as well as informed the direction of the extensive promotional package, which Sarofsky Corp. also designed and created. The Killing is unlike other police investigation series in that it represents a distinct perspective: that of a female detective. Sarofsky’s main title echoes that uniqueness by taking the audience on a journey through a moody, wet Seattle as seen from point of view of Sarah Linden, the main character. As Sarah drives from the city to Discovery Park, multiple environments are seen through the foggy, rain-saturated windows of her car. Erratic and fast moving cuts to images of dead bodies provide a simultaneous introduction to both the setting and the inner-workings of Sarah's mind. Erin Sarofsky, who directed the titles and promo package, says, “Our goal in creating the sequence was to keep the central character’s point of view at the heart of the piece. In the silence of her car as she drives to a crime scene, the vivid imagery haunts her. We used live action, lighting effects and kinetic type animation in the execution to create subtle manipulations that enhance the feeling of an eerie contradiction: a calm quietness, interrupted by frenetic thoughts.” The project was shot on location in Seattle using a RED One. The lighting effects were shot separately, then tracked and composited into the footage. Sarofsky Corp. made certain that the lighting effects were seamlessly integrated into the footage, ensuring technical coherence and an emphasis on the chilling feeling of the piece. The music, which was composed by the duo Wendy Rae Fowler and Richard File of We Feel To Earth, match the eerie tonality of the main title perfectly. The promo package included more than 100 elements including the show’s logo, all inspired by the mood of the titles, which are paradoxically menacing and beautiful. The Killing stars Mireille Enos (Big Love) as Sarah Linden, the lead homicide detective that investigates the death of Rosie Larsen; Billy Campbell (Once and Again) as Darren Richmond, Seattle's City Council President and mayoral candidate; Joel Kinnaman (Snabba Cash) as Stephen Holder, an ex-narc cop who joins the homicide division in the investigation to find Rosie's killer; Michelle Forbes (True Blood) as Rosie's mother, Mitch Larsen; and Brent Sexton (W., In the Valley of Elah) as Rosie's father, Stan Larsen. The pilot is directed by Patty Jenkins (Monster). 2011-04-04T18:50:46+02:00 Sarofsky Corp. advertising 30 http://scaryideas.com/content/22755/ http://scaryideas.com/content/22755. http://scaryideas.com/content/22755 http://scaryideas.com/t/22755.jpg IKEA : IKEA: The Mysterious Passenger If you drive the Mysterious Passenger to IKEA, he will make you win 1000€ to spend at IKEA. Play on http://www.covoiturage.ikea.fr, the French IKEA's Carpool service, and try to take him in your car. 2011-04-05T09:27:43+02:00 IKEA advertising 30 http://scaryideas.com/content/22756/ http://scaryideas.com/content/22756. http://scaryideas.com/content/22756 http://scaryideas.com/t/22756.jpg Magazine Luiza Retail Store : Crossword 2011-04-05T09:30:12+02:00 Magazine Luiza Retail Store advertising 30 http://scaryideas.com/content/22757/ http://scaryideas.com/content/22757. http://scaryideas.com/content/22757 http://scaryideas.com/t/22757.jpg BBC Radio : Town 2011-04-05T09:31:47+02:00 BBC Radio advertising 30 http://scaryideas.com/content/22758/ http://scaryideas.com/content/22758. http://scaryideas.com/content/22758 http://scaryideas.com/t/22758.jpg Colon : Colon 101 2011-04-05T09:33:19+02:00 Colon advertising 30 http://scaryideas.com/content/22778/ http://scaryideas.com/content/22778. http://scaryideas.com/content/22778 http://scaryideas.com/t/22778.jpg Portuguese Sleep Association : Office Driving tired can kill 2011-04-06T09:23:05+02:00 Portuguese Sleep Association advertising 30 http://scaryideas.com/content/22773/ http://scaryideas.com/content/22773. http://scaryideas.com/content/22773 http://scaryideas.com/t/22773.jpg AIDES : Clever Dick Today, the fight against aids is still a current issue. AIDES (the association which fights against Aids in France and Europe) is still running its campaign to raise people awareness about aids. Help us to make people aware of this cause throught this short film. The message of prevention must be carried out to the masses, because the whole population is concerned with the HIV. This is why AIDES would like to remind everybody the importance of protection. In this film entitled “Clever Dick”, TBWA\Paris undertook to put in scene a young man who carries out extraordinary things… with his penis! Rather than to moralize, this film makes it possible to talk about protection in a shifted way thanks to a ludic message understood by all: a protected penis is a clever penis 2011-04-06T09:48:39+02:00 AIDES advertising 30 http://scaryideas.com/content/22779/ http://scaryideas.com/content/22779. http://scaryideas.com/content/22779 http://scaryideas.com/t/22779.jpg Lakerol Dents : Gives you a reason to smile 2011-04-06T09:25:38+02:00 Lakerol Dents advertising 30 http://scaryideas.com/content/22780/ http://scaryideas.com/content/22780. http://scaryideas.com/content/22780 http://scaryideas.com/t/22780.jpg JPMorgan Chase : Communities 2011-04-07T14:16:20+02:00 JPMorgan Chase advertising 30 http://scaryideas.com/content/22781/ http://scaryideas.com/content/22781. http://scaryideas.com/content/22781 http://scaryideas.com/t/22781.jpg ASICS : Levitation Gravity, Meet Your Archenemy. A 72 square foot ASICS shoe that actually floats off the ground. No CG, no special effects! 2011-04-06T09:33:09+02:00 ASICS advertising 30 http://scaryideas.com/content/22782/ http://scaryideas.com/content/22782. http://scaryideas.com/content/22782 http://scaryideas.com/t/22782.jpg Dodge : Car Chases 2011-04-06T09:30:05+02:00 Dodge advertising 30 http://scaryideas.com/content/22789/ http://scaryideas.com/content/22789. http://scaryideas.com/content/22789 http://scaryideas.com/t/22789.jpg Carlsberg : Everest In 1953, mankind achieved something quite amazing. An epic challenge that had never before been conquered. Something truly deserving of a Carlsberg. Watch our version of this pinnacle in the history of mankind. “ Working with Eve is a pleasure, she has a natural feel for editing and is fast, two things I find really important, also she's really nice.” Daniel Kleinman The latest commercials from Carlsberg’s 2011 campaign convey an epic story, and one of quality and humour. This premium product was brought to life by a fantastic team; Directed by Daniel Kleinman (Rattling Stick) and edited by Eve Ashwell, alongside Agency producer Sandy Reay (Fold 7). Ryan and John (creative team) conceived the ideas and with the help of all those involved achieved ambitious and ‘out of this world’ results. Shot on the South Island through ‘Shoot NZ’ the films are on the subject of facing big challenges, succeeding and being rewarded with a nice cold beer, something most in the industry can relate to! The journey was set on a snow peaked mountain terrain and the moon was no easy task to film. New Zealand was the perfect location to capture this and Eve worked with assistant Sam Ostrove to pull all the footage together to edit on location, then later completing the edit back at Cut+Run London. The post was then executed through The Framestore. “Our schedule was pretty tight so Rattling Stick (Johnnie Frankel and Chris Harrison) helped in pulling it all together so quickly, considering we were shooting for 8 days high up in the mountains with helicopters and stunts and in the heat of the desert with spacesuits, rigging and lots of special effects to deal with. The team there were amazing, the talent superb and all round fantastic hospitality and a thoroughly great shoot.” Sandy Reay (Agency Producer, Fold 7) With an ever-growing collection of strings to her mounting bow, Eve is most defiantly a great example of excellence in both her approach and results. “We all aim for excellence in this Industry, working with these two companies is an experience of excellence. Seeing the collaboration of such great minds does make my work so totally worthwhile. “ Barbara Williams (Shoot NZ) 2011-05-03T10:32:01+02:00 Carlsberg advertising 30 http://scaryideas.com/content/22790/ http://scaryideas.com/content/22790. http://scaryideas.com/content/22790 http://scaryideas.com/t/22790.jpg Carlsberg : Spaceman In July 1969, mankind did something amazing. Something that had never been done before. Something really worthy of a Carlsberg. Watch our version of that historic step for mankind now. “ Working with Eve is a pleasure, she has a natural feel for editing and is fast, two things I find really important, also she's really nice.” Daniel Kleinman The latest commercials from Carlsberg’s 2011 campaign convey an epic story, and one of quality and humour. This premium product was brought to life by a fantastic team; Directed by Daniel Kleinman (Rattling Stick) and edited by Eve Ashwell, alongside Agency producer Sandy Reay (Fold 7). Ryan and John (creative team) conceived the ideas and with the help of all those involved achieved ambitious and ‘out of this world’ results. Shot on the South Island through ‘Shoot NZ’ the films are on the subject of facing big challenges, succeeding and being rewarded with a nice cold beer, something most in the industry can relate to! The journey was set on a snow peaked mountain terrain and the moon was no easy task to film. New Zealand was the perfect location to capture this and Eve worked with assistant Sam Ostrove to pull all the footage together to edit on location, then later completing the edit back at Cut+Run London. The post was then executed through The Framestore. “Our schedule was pretty tight so Rattling Stick (Johnnie Frankel and Chris Harrison) helped in pulling it all together so quickly, considering we were shooting for 8 days high up in the mountains with helicopters and stunts and in the heat of the desert with spacesuits, rigging and lots of special effects to deal with. The team there were amazing, the talent superb and all round fantastic hospitality and a thoroughly great shoot.” Sandy Reay (Agency Producer, Fold 7) With an ever-growing collection of strings to her mounting bow, Eve is most defiantly a great example of excellence in both her approach and results. “We all aim for excellence in this Industry, working with these two companies is an experience of excellence. Seeing the collaboration of such great minds does make my work so totally worthwhile. “ Barbara Williams (Shoot NZ) 2011-05-03T10:31:53+02:00 Carlsberg advertising 30 http://scaryideas.com/content/22791/ http://scaryideas.com/content/22791. http://scaryideas.com/content/22791 http://scaryideas.com/t/22791.jpg Carlsberg : Behind the Scenes Get a look behind the scenes at the making of Carlsberg's moon landing and mountain climbing TV adverts. “ Working with Eve is a pleasure, she has a natural feel for editing and is fast, two things I find really important, also she's really nice.” Daniel Kleinman The latest commercials from Carlsberg’s 2011 campaign convey an epic story, and one of quality and humour. This premium product was brought to life by a fantastic team; Directed by Daniel Kleinman (Rattling Stick) and edited by Eve Ashwell, alongside Agency producer Sandy Reay (Fold 7). Ryan and John (creative team) conceived the ideas and with the help of all those involved achieved ambitious and ‘out of this world’ results. Shot on the South Island through ‘Shoot NZ’ the films are on the subject of facing big challenges, succeeding and being rewarded with a nice cold beer, something most in the industry can relate to! The journey was set on a snow peaked mountain terrain and the moon was no easy task to film. New Zealand was the perfect location to capture this and Eve worked with assistant Sam Ostrove to pull all the footage together to edit on location, then later completing the edit back at Cut+Run London. The post was then executed through The Framestore. “Our schedule was pretty tight so Rattling Stick (Johnnie Frankel and Chris Harrison) helped in pulling it all together so quickly, considering we were shooting for 8 days high up in the mountains with helicopters and stunts and in the heat of the desert with spacesuits, rigging and lots of special effects to deal with. The team there were amazing, the talent superb and all round fantastic hospitality and a thoroughly great shoot.” Sandy Reay (Agency Producer, Fold 7) With an ever-growing collection of strings to her mounting bow, Eve is most defiantly a great example of excellence in both her approach and results. “We all aim for excellence in this Industry, working with these two companies is an experience of excellence. Seeing the collaboration of such great minds does make my work so totally worthwhile. “ Barbara Williams (Shoot NZ) 2011-05-03T10:32:16+02:00 Carlsberg advertising 30 http://scaryideas.com/content/22795/ http://scaryideas.com/content/22795. http://scaryideas.com/content/22795 http://scaryideas.com/t/22795.jpg Manwich : Hair Be a man and eat more Manwich 2011-04-07T11:32:36+02:00 Manwich advertising 30 http://scaryideas.com/content/22796/ http://scaryideas.com/content/22796. http://scaryideas.com/content/22796 http://scaryideas.com/t/22796.jpg Manwich : Musical Be a man and eat more Manwich 2011-04-07T11:33:07+02:00 Manwich advertising 30 http://scaryideas.com/content/22797/ http://scaryideas.com/content/22797. http://scaryideas.com/content/22797 http://scaryideas.com/t/22797.jpg Manwich : Shoes Be a man and eat more Manwich 2011-04-07T11:35:00+02:00 Manwich advertising 30 http://scaryideas.com/content/22798/ http://scaryideas.com/content/22798. http://scaryideas.com/content/22798 http://scaryideas.com/t/22798.jpg UNICEF : Celebrity Tap - Rihanna 2011-04-07T11:36:52+02:00 UNICEF advertising 30 http://scaryideas.com/content/22799/ http://scaryideas.com/content/22799. http://scaryideas.com/content/22799 http://scaryideas.com/t/22799.jpg UNICEF : Celebrity Tap - Selena 2011-04-07T11:37:28+02:00 UNICEF advertising 30 http://scaryideas.com/content/22800/ http://scaryideas.com/content/22800. http://scaryideas.com/content/22800 http://scaryideas.com/t/22800.jpg The Sydney Royal Easter Show : The Sydney Royal Easter Our own well loved characters from DDI Sydney set off on a race to The Easter Show, with a few thrills and spills along the way! 2011-04-07T11:39:00+02:00 The Sydney Royal Easter Show advertising 30 http://scaryideas.com/content/22802/ http://scaryideas.com/content/22802. http://scaryideas.com/content/22802 http://scaryideas.com/t/22802.jpg Ray Ban : Tomatina SLIM's young directing duo ZCDC team up with Cutwater, San Francisco to tackle Ray-Banâs newest campaign with a style that sets them apart. With seven short films hitting the web this week (4/5/11), these two have managed to stay true to their visual roots, focusing on films that are all about great storytelling. What makes this campaign stand out is that each of the seven short films is completely unique, even while the overarching aesthetic keeps the trademark look and tone of ZCDC. Whether working with purely visual storytelling, an actor driven piece or straight narrative, this campaign is thoroughly engaging. Having shot and edited the pieces themselves, ZCDC are part of the new generation of directors that do it all. 2011-04-07T11:41:26+02:00 Ray Ban advertising 30 http://scaryideas.com/content/22803/ http://scaryideas.com/content/22803. http://scaryideas.com/content/22803 http://scaryideas.com/t/22803.jpg MTV : The Music Never Stops To launch MTV’s new concept - The music never stops - we used one of music’s universal symbols: the band t-shirt. We selected t-shirts of artists of different generations. Then we cut them in half and sewed the halves together. On one side, an artist of the current generation. On the other, an artist who influenced him. Over 2,500 models were delivered to four different states in Brazil. VJs and musicians wore them on MTV and were watched by millions. It was made clear to the public. Just like music, MTV never stops. 2011-04-07T11:43:34+02:00 MTV advertising 30 http://scaryideas.com/content/22805/ http://scaryideas.com/content/22805. http://scaryideas.com/content/22805 http://scaryideas.com/t/22805.jpg Matalan : Forever Spring Using a film technique, the ad from BBH London showcases the Matalan Spring Collection as a never ending catwalk. 2011-04-07T11:47:01+02:00 Matalan advertising 30 http://scaryideas.com/content/22806/ http://scaryideas.com/content/22806. http://scaryideas.com/content/22806 http://scaryideas.com/t/22806.jpg Racing Post : Racing Post - Lederhosen The first of three TV Sell!Sell! London commercials for the Racing Post App, âLederhosenâ uses classic scenes from the Getty Library, inter-cut with scenes shot to closely (but not too closely) mimic the library footage, dramatising how easy the App makes it to find a good horse and make a bet. 2011-04-07T11:48:42+02:00 Racing Post advertising 30 http://scaryideas.com/content/22807/ http://scaryideas.com/content/22807. http://scaryideas.com/content/22807 http://scaryideas.com/t/22807.jpg StubHub : Concert The first national campaign from the world's largest ticket marketplace, StubHub, touts StubHub as the place to get dream tickets for sports, concerts and more. And what do dream tickets afford the holder? Why nothing less than a dream experience, of course. 2011-04-07T11:50:52+02:00 StubHub advertising 30 http://scaryideas.com/content/22808/ http://scaryideas.com/content/22808. http://scaryideas.com/content/22808 http://scaryideas.com/t/22808.jpg Garnier Men : Guys Listen Up To encourage more young Singaporean men to start using a cleanser to wash their face instead of soap and water, Garnier Men via Publicis , Singapore got women to nag at men. The interactive website allows girls to mix and match verses to form a customized song before sending over to a guy. Girls can personalize it by recording their own verse with their computer mic and guys will respond with their own mix and match verses as a response.These conversations will appear in the users Facebook and campaign site gallery and songs can be tracked via 'Shares' and 'Likes'. 2011-04-07T11:54:30+02:00 Garnier Men advertising 30 http://scaryideas.com/content/22809/ http://scaryideas.com/content/22809. http://scaryideas.com/content/22809 http://scaryideas.com/t/22809.jpg Foundation Against Cancer : Unborn Belgian agency Openhere bestow Glassworks Amsterdam with the fabulous opportunity to create a photo-real CG unborn baby for the non-profit Foundation Against Cancer. Making the baby look real as well as engaging the viewer emotionally took research, a variety of referencing of pictures and videos was essential to visualise and model the baby prior to the edit. Once the baby was modelled, a ‘pre-viz’ to visualise the edit was generated choosing the most interesting camera angles and the most pleasing movements. Markus Lauterbach, 3D 'look-expert', worked on textures, shading and rendering, to make the baby appear as beautiful as possible: "The challenge for me was to get as much detail as possible into a very shallow depth of field. I used hi-res textures of real baby skin to cover our model, thanks Milo and Marco, we added some CG hair to get fine highlights and used Arnold, our new render system, to generate the skin shade. Arnold has excellent subsurface scattering options, which turned out to be a great help for our backlit scene." Senior 3D animator, Dan Hope, rigged the baby so every little part could move, and started to breathe life into the baby: "For my part it was important to get the baby moving in a subtle, believable way and yet make the piece still visually interesting. Due to the close-up nature of the shots it was decided early on that we would try facial motion capture to mimic subtle life-like movements. Careful attention was paid to the interaction between body parts such as hands and feet to make the body shots visually believable yet not overly animated." Morten Vinther, head of 2D, was involved from the beginning: "Giving birth to the Baby, Emily, quickly became a labour of love for all of us. The challenge from a compositing point of view was to make it believable that Emily really was sitting in a womb. The animation and lighting on the renders from our new renderer Arnold were amazing but they lacked the atmosphere surrounding a baby in a womb. To achieve the liquid feel we shot many elements in a water tank here at Glassworks with macro lenses. We combined these elements with particle systems in Flame and supplemented with XSi particles where necessary to achieve a watery feel. Layers of colour identification, bones, veins and ambient occlusion passes were used to get just the right tones for the areas of the skin where light passed through it. Procedural effects like local area distortion, defocus and some slight chromatic warping combined with a depth-based grade in Flame completed the look." Glassworks is delighted that we could help the Belgium Foundation Against Cancer to communicate such an important message and are proud to show the result. 2011-04-07T12:38:12+02:00 Foundation Against Cancer advertising 30 http://scaryideas.com/content/22818/ http://scaryideas.com/content/22818. http://scaryideas.com/content/22818 http://scaryideas.com/t/22818.jpg illy : On The Go Atlanta, April 6th: It’s the little moments in a day that make up a grand life, but when you stop to think about it, a day is made up of 86,400 moments – and that’s a lot of living to do. Coca-Cola needed a spot that conveyed the message that in this hectic world, illy brand coffee-flavoured energy drink is a great way to get a boost. Artistic Image (AI), the hybrid design, VFX, production and editorial company, took that ‘on the go’ idea and ran with it, creating the a captivating concept and taking it to completion to deliver a commercial with a fast-paced, urban contemporary feel tailored to the product’s target market. Initially, AI was called in to bring its award-winning design and visual effects talent to the project, to create a spot that features a can of illy transforming into planes, trains and automobiles that travelled through a sculpted landscape. When the client switched gears and decided to go with a live-action spot that would be an extension of its print campaign Artistic image fluidly adapted, creating an innovative approach that utilized the full range of their design, production, visual effects, editorial and finishing services. The print campaign features black-and-white images of bustling people in a hectic urban environment. Recreating the background landscape of these ads, which incorporate a silver can of the product that has little hits of color - and making it stand out from the black and white footage - was one of the more challenging elements of the production. To achieve a similar look to the print campaign, which has an ‘in the moment’ documentary feel, Artistic Image director Ken Soons and DP Jason Maris spent three-days travelling throughout the city of Atlanta – in well over 100 degree temperatures – shooting HD footage that captured vignettes of people, quickly navigating their way through the busy streets to keep pace with the demands of their hectic day. “Getting all of the talent together was a challenge. We wanted to show an abundance of people from different walks of life in busy ‘on the go’ situations,” explains Soons. “We came up with a shot list and just started making our way through the city. Shooting guerrilla style was ideal for this particular job. It allowed us to move from place to place with a limited amount of time and gear.” Soons, a director/editor, had the advantage of knowing exactly the shots he’d need in post. He matched form to content while also creating a strong visual link between the print and broadcast components of the campaign. To achieve that look, he removed frames in post, giving the spot a choppy look that helped created the sense of ‘busy’ pace and the effect of photographs in motion. Artistic Image collaborated with Maris, a local Atlanta photographer, who is a master of this style of photography,” explains AI director of VFX, Ed Dye. “Using his Canon 5D we were able to match the depth of field and general quality of photography we needed.” Once Soons completed the initial edit, he passed the project on to Jim Roberson who put considerable time into the process of matting out the can to retain its color and keep the rest of the frame in black and white. Roberson also fine-tuned the shots as needed along the way and created the end graphic. Ed Dye handled the color correction, and met the challenge of perfectly matching the black and white imagery of the print campaign. Artist Image used a mix of tools to finish the spot, including Final Cut Studio, After Effects and Photoshop. “Artistic Image worked as a very tight, efficient team on this project – which enabled us to produce a spot that we are particular proud of, on a short timeline,” adds Dye. Key equipment used: Canon 6d camera, Canon 5d camera, Final Cut Studio, After Effects, and Photoshop 2011-04-07T14:35:14+02:00 illy advertising 30 http://scaryideas.com/content/22820/ http://scaryideas.com/content/22820. http://scaryideas.com/content/22820 http://scaryideas.com/t/22820.jpg Washington's Lottery : Joust 'Joust' spot from Cole & Weber United, Seattle dramatizes what you and your friends would do if you won the lottery - no matter how wacky it might be. 2011-04-08T08:59:06+02:00 Washington's Lottery advertising 30 http://scaryideas.com/content/22822/ http://scaryideas.com/content/22822. http://scaryideas.com/content/22822 http://scaryideas.com/t/22822.jpg Nissan : Bubble Nissan Sentra 'Bubble' creates the right amount of intrigue and cinematic magic. Shot with TBWA Toronto and directed by Holiday Films visual storyteller Luis Gerard. Post fx done by The Vanity and Loki VFX, edited by Mark Morton at School Editing and music by Vapor, it was a great collaboration from beginning to end. 2011-04-08T09:28:12+02:00 Nissan advertising 30 http://scaryideas.com/content/22832/ http://scaryideas.com/content/22832. http://scaryideas.com/content/22832 http://scaryideas.com/t/22832.jpg Fleury Michon : Vraiment Box - Office 2011-04-08T09:29:58+02:00 Fleury Michon advertising 30 http://scaryideas.com/content/22829/ http://scaryideas.com/content/22829. http://scaryideas.com/content/22829 http://scaryideas.com/t/22829.jpg Whitecaps FC : 3D Projection Mapping Seven days before the launch of the MLS season, the Vancouver Whitecaps and The Media Merchants put on a 3D projection mapping event on the corner of Robson and Granville Streets in Vancouver. This one night execution signified the 7th day of the “30 Day ‘til Kickoff Countdown” campaign. The entire Vancouver Whitecaps FC team was there in support, and street teams were giving out Whitecaps scarves. Accompanying the 15k projector and creative content, was sound and music flooding the streets in response to the images. The streets remained packed with pedestrians and projection mapping enthusiasts until the event came to a close. 2011-04-08T09:14:45+02:00 Whitecaps FC advertising 30 http://scaryideas.com/content/22831/ http://scaryideas.com/content/22831. http://scaryideas.com/content/22831 http://scaryideas.com/t/22831.jpg Amnesty International : iPad TBWA Berlin has produced two mobile ads for Amnesty International Deutschland (Germany). The two ads will be available on the tablet-edition of "Die Welt" one of the leading German daily newspapers published by Axel Springer Verlag. This is the first work developed by TBWA\Berlin following the announcement by The German division of Amnesty International appointing TBWA\Berlin as its new agency partner. iPad useres will be able to interact with Amnesty International through a full-scale scene of a human rights violation. Attempts to wipe away the image fail, only after several attempt a message appears: "Torture disappears only when one is doing something about it." 2011-04-08T09:21:20+02:00 Amnesty International advertising 30 http://scaryideas.com/content/22833/ http://scaryideas.com/content/22833. http://scaryideas.com/content/22833 http://scaryideas.com/t/22833.jpg Fleury Michon : Vraiment Box - Lounge 2011-04-08T09:31:25+02:00 Fleury Michon advertising 30 http://scaryideas.com/content/22834/ http://scaryideas.com/content/22834. http://scaryideas.com/content/22834 http://scaryideas.com/t/22834.jpg Fallsview Casino : Lucky Dog There’s nothing like the feeling of getting really lucky. A lucky break can make everything better. Combine that with a trip to Fallsview Casino and you’ve really got something. This was the thinking behind Fallsview Casino Resort’s new television campaign, “Anyone Can Get Lucky”, created and produced by Blammo Worldwide. After receiving the Best Broadcast Advertising award at the 2010 American Gaming Association Communication Awards for “Lucky Streak”, following up in 2011 with a luck driven campaign seemed like a perfect fit for Fallsview Casino Resort. “Instead of the expected imagery of people exalting in a casino victory, this campaign continues to tell the Fallsview story in a completely fresh way. We wanted the creative to be as entertaining as the Fallsview experience itself.”, says Andrew Simon, Partner, Chief Creative Officer at Blammo Worldwide. Larry Gregson, VP of Marketing at Fallsview Casino Resort adds, “We know that gamers respond well to advertising that they can see a little of themselves in. Relatable and humourous TV concepts are extremely important to our audience, which is something that Blammo continues to deliver exceptionally well for us.” Titled “Lucky Dog”, the first of the commercials was launched this week. In the spot, we see a young guy in a park and through a series of lucky occurrences, how his day changes very much for the better. The other titles in this campaign include “Impression”, “Wrong Masseuse” and “Coconut” and are set to run throughout the year. 2011-04-08T15:43:35+02:00 Fallsview Casino advertising 30 http://scaryideas.com/content/22835/ http://scaryideas.com/content/22835. http://scaryideas.com/content/22835 http://scaryideas.com/t/22835.jpg Deutsche Telekom : 1000 Things Internationally acclaimed director, Paul WS Anderson, of the Mob, (www.mobfilm.com) has brought the full force of his world-renowned 3D expertise to bear on the breathtaking new commercial campaign for Deutsche Telekom. A genuinely groundbreaking piece of work, this is the first use of 3D time-lapse, ever. Creator of box office gold, such as the multi-million dollar grossing Resident Evil: Afterlife (lauded as the best 3D movie since Avatar), Anderson has acquired the reputation as master of the medium and has built around himself an elite team of the best technicians, using the best equipment, that the world has to offer - a perfect storm of talent which Anderson has now orchestrated to produce a commercial masterpiece. Reading Tribal DDB's script for "A Thousand Little Things" (for the new Entertain TV package from Deutsche Telekom - parent company of T-Mobile Worldwide), Anderson was inspired by the immense creative possibilities of shooting the ad in 3D. While many commercials have been successfully converted to 3D, this is a landmark piece of advertising, actually filmed truly and correctly in 3D by its finest practitioners. Shot on location in LA over 5 days (with additional filming in Berlin) the vast and varied cityscape perfectly lent itself to this tale of freedom, independence and liberation - taking control of our viewing time by using the Entertain package. And Anderson's artists’ eye ensured the contrasts and unexpected beauty of the city were perfectly captured in 3D - his specialist knowledge of both technique and location combining as the ultimate storytelling tools. In collaboration with his production team at the Mob (Manchester & LA) and the team he has grown while directing Resident Evil and the forthcoming Three Musketeers, Anderson swung into action to create a visually and emotionally immersive experience - the everyday actions of ordinary people around the globe being played out using images of quite extraordinary loveliness. Strong creative relationships came into their own as Anderson and the teams worked to achieve the creative vision for the ad. Anderson's long-time, award-winning DOP, Vern Nobles comments: "Paul set us quite a challenge on Telekom, shooting high speed, time-lapse and aerials all in stereo. Shooting in Berlin and Los Angeles with as many as 30 set ups a day, we also needed to get the gear tested and ready over the Christmas Holiday. There was not one camera system that could do everything Paul wanted and we had to invent some new tech along the way. Tom Hallman from Pictorvision put together at short notice a stereo gyro stabilized helicopter system that we'd developed after Resident Evil 4 and we couldn't have done it all without the help of Vince Pace and the Pace fusion 3D system. Vince and Jim Hays opened their doors and gave us complete support, letting us come in over the Christmas holiday and build the systems. We ended up using Arri Alexia on the Pace Fusion rig for stereo time lapse, 24fps and 60fps in Los Angeles with master primes and Red MX and master primes in Germany for High Speed and 24fps, with Red MX and 17-80 zooms in the helicopter. The Canon 7D system with ultra primes was used for time-lapse when objects were not too close to the camera." Postproduction was at Topix in Toronto, using the most cutting-edge techniques available to apply 3D, effects and a glorious grade to the film. The film was off-lined at Therapy in LA, using the editing expertise of Doobie White and executive producer John Ramsay. As well as capitalising on the creative shorthand among the technical team, the piece de resistance was the casting of Oscar-winning Christoph Waltz who, again, has worked closely with Anderson on the Three Musketeers. Anderson's subtle direction and understanding of Waltz allows his maverick and independent spirit to infuse the commercial, underscoring the freedom that is the central message of Deutsche Telekom's Entertain package. The whole is an homage to Anderson's complex and theatrical body of 3D work, as we are literally absorbed into the piece, walking among the crowds, being sucked down into the subways and following the mundane, daily activities which become epic in nature and significance thanks to Anderson's dynamic portrayal of the little acts that bind us together, wherever we are on the globe. A 60-second version will air in cinemas across Germany and a further 4 product-based cutdowns will go out on television. The full 90-second version will show be shown worldwide at trade shows, exhibitions and festivals - and a piece of advertising history is born. Anderson's commercial producer John Brocklehurst adds, "The pre-production on 3D is one of the hardest things I have ever done in my professional career but the first time you put the glasses on and look at the monitor you realise what all the fuss and hard work is about. There are many so called 3D "experts" in film and advertising but, in my opinion, you need to have actually shot using it to be able to talk about it. And this puts Paul in a league of his own - he has shot 2 huge movies, with the best rig and the best crew in the world. Not only that, we had a great time and I am looking forward to our next 3D extravaganza!!" 2011-04-08T10:26:51+02:00 Deutsche Telekom advertising 30 http://scaryideas.com/content/22837/ http://scaryideas.com/content/22837. http://scaryideas.com/content/22837 http://scaryideas.com/t/22837.jpg Y&R Touch : The Imaginarium Of Extraordinary Ideas Y&R Touch is a specialist shopper-marketing agency that brings Brands to life, capturing the hearts and minds of consumers. By creating a CI that actually pops up in the in-store environment we allow marketers to physically en gage with the core company proposition and to be drawn into a world of choices. We believe a customer’s journey should be a constant interaction with a series of touch points, designed to bring Brands to life and stand out from the ordinary. The pop up folder engages the shopper marketer’s imagination, taking them into a unique world where their brand is brought to life, thereby capturing the consumers imagination. 2011-04-08T12:50:40+02:00 Y&R Touch advertising 30 http://scaryideas.com/content/22844/ http://scaryideas.com/content/22844. http://scaryideas.com/content/22844 http://scaryideas.com/t/22844.jpg Wrigley's Juicy Fruit : Unicorn Serenades Sarah Silverman Serenading Unicorn falls horn over hooves for Sarah Silverman. Break out the tissues and half gallon of ice cream and watch him try to win her over. Check out http://apps.facebook.com/serenadingunicorn for Serenading Unicorn's Wallpost Serenades on Facebook. 2011-04-08T15:17:38+02:00 Wrigley's Juicy Fruit advertising 30 http://scaryideas.com/content/22845/ http://scaryideas.com/content/22845. http://scaryideas.com/content/22845 http://scaryideas.com/t/22845.jpg VGT (Association Combating Animal Factories) : Fur iPad Ad The iPad version of DATUM magazine features an advertisement for a fictitious furrier. You can see a young lady wearing a fur coat. The iPad user, who wants to continue browsing, will now try to remove the advertisement by making that familiar finger-wipe movement, which, however, does not work. Instead, every finger-wipe movement will leave behind blood stains on the fur. The more the user tries, the more blood will appear. 2011-04-08T18:01:07+02:00 VGT (Association Combating Animal Factories) advertising 30 http://scaryideas.com/content/22851/ http://scaryideas.com/content/22851. http://scaryideas.com/content/22851 http://scaryideas.com/t/22851.jpg RaboDirect : Stealing your dreams 2011-04-09T15:32:42+02:00 RaboDirect advertising 30 http://scaryideas.com/content/22852/ http://scaryideas.com/content/22852. http://scaryideas.com/content/22852 http://scaryideas.com/t/22852.jpg Sonoma International Film Festival 2011 : Tipsy 2011-04-14T14:39:31+02:00 Sonoma International Film Festival 2011 advertising 30 http://scaryideas.com/content/22860/ http://scaryideas.com/content/22860. http://scaryideas.com/content/22860 http://scaryideas.com/t/22860.jpg Chery : Road M11 Chinese car brand Chery is launching a powerful dynamic car Chery M11 into Russian market. Problem: In Russia Chinese cars have the reputation of those unreliable and poorly driven. Solution: Anyone could check the possibilities of Chery M11. We launched an internet game - m11 trassa.ru. People created roads and drove along them by computer model Chery M11 against time and voted for the best road. In a month from more than 800 roads the winner was chosen. Then we constructed the same road in reality, invited journalists and started rally with Chery M11 having nicks of project participants on it. Russian rally champion was the driver, the creator of the winner road was the navigator. Result: The project participants and invited journalists could see the possibilities of M11 for themselves. In the course of 3 months more that 340 thousand people visited the site. The sales of M11 exceeded those planned by 76%. The annual increase of Chery sales exceeded the market average 6 times to the amount of 186% 2011-04-10T15:03:15+02:00 Chery advertising 30 http://scaryideas.com/content/22861/ http://scaryideas.com/content/22861. http://scaryideas.com/content/22861 http://scaryideas.com/t/22861.jpg Ray Ban : Campout SLIM's young directing duo ZCDC team up with Cutwater, San Francisco to tackle Ray-Banâs newest campaign with a style that sets them apart. With seven short films hitting the web this week (4/5/11), these two have managed to stay true to their visual roots, focusing on films that are all about great storytelling. What makes this campaign stand out is that each of the seven short films is completely unique, even while the overarching aesthetic keeps the trademark look and tone of ZCDC. Whether working with purely visual storytelling, an actor driven piece or straight narrative, this campaign is thoroughly engaging. Having shot and edited the pieces themselves, ZCDC are part of the new generation of directors that do it all. 2011-04-10T19:01:18+02:00 Ray Ban advertising 30 http://scaryideas.com/content/22862/ http://scaryideas.com/content/22862. http://scaryideas.com/content/22862 http://scaryideas.com/t/22862.jpg Ray Ban : Dinghy SLIM's young directing duo ZCDC team up with Cutwater, San Francisco to tackle Ray-Banâs newest campaign with a style that sets them apart. With seven short films hitting the web this week (4/5/11), these two have managed to stay true to their visual roots, focusing on films that are all about great storytelling. What makes this campaign stand out is that each of the seven short films is completely unique, even while the overarching aesthetic keeps the trademark look and tone of ZCDC. Whether working with purely visual storytelling, an actor driven piece or straight narrative, this campaign is thoroughly engaging. Having shot and edited the pieces themselves, ZCDC are part of the new generation of directors that do it all. 2011-04-10T19:01:27+02:00 Ray Ban advertising 30 http://scaryideas.com/content/22863/ http://scaryideas.com/content/22863. http://scaryideas.com/content/22863 http://scaryideas.com/t/22863.jpg Ray Ban : Drummer SLIM's young directing duo ZCDC team up with Cutwater, San Francisco to tackle Ray-Banâs newest campaign with a style that sets them apart. With seven short films hitting the web this week (4/5/11), these two have managed to stay true to their visual roots, focusing on films that are all about great storytelling. What makes this campaign stand out is that each of the seven short films is completely unique, even while the overarching aesthetic keeps the trademark look and tone of ZCDC. Whether working with purely visual storytelling, an actor driven piece or straight narrative, this campaign is thoroughly engaging. Having shot and edited the pieces themselves, ZCDC are part of the new generation of directors that do it all. 2011-04-10T19:01:40+02:00 Ray Ban advertising 30 http://scaryideas.com/content/22866/ http://scaryideas.com/content/22866. http://scaryideas.com/content/22866 http://scaryideas.com/t/22866.jpg Ray Ban : Sneaker SLIM's young directing duo ZCDC team up with Cutwater, San Francisco to tackle Ray-Banâs newest campaign with a style that sets them apart. With seven short films hitting the web this week (4/5/11), these two have managed to stay true to their visual roots, focusing on films that are all about great storytelling. What makes this campaign stand out is that each of the seven short films is completely unique, even while the overarching aesthetic keeps the trademark look and tone of ZCDC. Whether working with purely visual storytelling, an actor driven piece or straight narrative, this campaign is thoroughly engaging. Having shot and edited the pieces themselves, ZCDC are part of the new generation of directors that do it all. 2011-04-10T19:01:59+02:00 Ray Ban advertising 30 http://scaryideas.com/content/22865/ http://scaryideas.com/content/22865. http://scaryideas.com/content/22865 http://scaryideas.com/t/22865.jpg Ray Ban : Motorcycle SLIM's young directing duo ZCDC team up with Cutwater, San Francisco to tackle Ray-Banâs newest campaign with a style that sets them apart. With seven short films hitting the web this week (4/5/11), these two have managed to stay true to their visual roots, focusing on films that are all about great storytelling. What makes this campaign stand out is that each of the seven short films is completely unique, even while the overarching aesthetic keeps the trademark look and tone of ZCDC. Whether working with purely visual storytelling, an actor driven piece or straight narrative, this campaign is thoroughly engaging. Having shot and edited the pieces themselves, ZCDC are part of the new generation of directors that do it all. 2011-04-10T19:01:49+02:00 Ray Ban advertising 30 http://scaryideas.com/content/22867/ http://scaryideas.com/content/22867. http://scaryideas.com/content/22867 http://scaryideas.com/t/22867.jpg Ray Ban : Watergun SLIM's young directing duo ZCDC team up with Cutwater, San Francisco to tackle Ray-Banâs newest campaign with a style that sets them apart. With seven short films hitting the web this week (4/5/11), these two have managed to stay true to their visual roots, focusing on films that are all about great storytelling. What makes this campaign stand out is that each of the seven short films is completely unique, even while the overarching aesthetic keeps the trademark look and tone of ZCDC. Whether working with purely visual storytelling, an actor driven piece or straight narrative, this campaign is thoroughly engaging. Having shot and edited the pieces themselves, ZCDC are part of the new generation of directors that do it all. 2011-04-10T19:04:27+02:00 Ray Ban advertising 30 http://scaryideas.com/content/22868/ http://scaryideas.com/content/22868. http://scaryideas.com/content/22868 http://scaryideas.com/t/22868.jpg Wrigleys : Ice Booth 2011-04-11T09:18:23+02:00 Wrigleys advertising 30 http://scaryideas.com/content/22869/ http://scaryideas.com/content/22869. http://scaryideas.com/content/22869 http://scaryideas.com/t/22869.jpg Intern Store : An intern for just about anything 2011-04-11T09:24:54+02:00 Intern Store advertising 30 http://scaryideas.com/content/22870/ http://scaryideas.com/content/22870. http://scaryideas.com/content/22870 http://scaryideas.com/t/22870.jpg New Era Cap : Philadelphia 2011-04-11T09:25:57+02:00 New Era Cap advertising 30 http://scaryideas.com/content/22871/ http://scaryideas.com/content/22871. http://scaryideas.com/content/22871 http://scaryideas.com/t/22871.jpg Verizon Wireless : Lemonade Stand 2011-04-11T09:27:04+02:00 Verizon Wireless advertising 30 http://scaryideas.com/content/22872/ http://scaryideas.com/content/22872. http://scaryideas.com/content/22872 http://scaryideas.com/t/22872.jpg Vancouver Craft Beer Week (VCBW) : Flashdance 2011-04-11T09:28:07+02:00 Vancouver Craft Beer Week (VCBW) advertising 30 http://scaryideas.com/content/22876/ http://scaryideas.com/content/22876. http://scaryideas.com/content/22876 http://scaryideas.com/t/22876.jpg Lucas Arts : Star Wars Lego III - Charge 2011-04-11T10:59:17+02:00 Lucas Arts advertising 30 http://scaryideas.com/content/22877/ http://scaryideas.com/content/22877. http://scaryideas.com/content/22877 http://scaryideas.com/t/22877.jpg Lucas Arts : Star Wars Lego III - Little Clone Trooper 2011-04-11T11:01:08+02:00 Lucas Arts advertising 30 http://scaryideas.com/content/22878/ http://scaryideas.com/content/22878. http://scaryideas.com/content/22878 http://scaryideas.com/t/22878.jpg Lucas Arts : Star Wars Lego III - Door Slam 2011-04-11T11:01:50+02:00 Lucas Arts advertising 30 http://scaryideas.com/content/22887/ http://scaryideas.com/content/22887. http://scaryideas.com/content/22887 http://scaryideas.com/t/22887.jpg Tropicana : Billboard powered by oranges We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads "Natural Energy" & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film. 2011-04-12T19:13:32+02:00 Tropicana advertising 30 http://scaryideas.com/content/22888/ http://scaryideas.com/content/22888. http://scaryideas.com/content/22888 http://scaryideas.com/t/22888.jpg Guronsan : The hangover Monster 2011-04-11T18:54:54+02:00 Guronsan advertising 30 http://scaryideas.com/content/22891/ http://scaryideas.com/content/22891. http://scaryideas.com/content/22891 http://scaryideas.com/t/22891.jpg SONY Xperia Play : Smoldering Rubber One of two new action-packed Sony Ericsson commercials by McCann, Germany for the new Xperia Play, a crossover between Playstation and smartphone. Both commercials are going Pan-Europe this spring and feature a young man gaming on his smartphone. Suddenly something escapes from the gaming world and becomes reality causing havoc. An incoming phonecall interrupts the game and everything returns back to normal. Almost. 2011-04-12T09:04:48+02:00 SONY Xperia Play advertising 30 http://scaryideas.com/content/22892/ http://scaryideas.com/content/22892. http://scaryideas.com/content/22892 http://scaryideas.com/t/22892.jpg Dove : Take No Prisoners SapientNitro, New York created a :15 television spot and a web video to capture the singular and unique moments of decadent pleasure that women experience while enjoying DOVE Ice Cream Bars. Take No Prisonersâ is now airing on national mainstream media networks including Fox, CBS, ABC, and NBC, as well as online. To capture âthe extended momentsâ of eating pleasure, SapientNitro used special motion control camera techniques involving five different speeds shot in live action style but edited with fluidity to convey the creamy essence of the bar and showcase the beauty of the product. 2011-04-12T09:05:57+02:00 Dove advertising 30 http://scaryideas.com/content/22893/ http://scaryideas.com/content/22893. http://scaryideas.com/content/22893 http://scaryideas.com/t/22893.jpg Oreo Fudge Cremes : Say No More There's Oreo creme under that fudge! Shut the front door, For reals? Oreo Fudge Cremes are a thin, fudge covered cookie with an Oreo creme twist. Try them in Original, Mint and now Peanut Butter Creme and Golden! Say No More is just one of the expressions used in this spot from DraftFCB, New York 2011-04-12T09:07:18+02:00 Oreo Fudge Cremes advertising 30 http://scaryideas.com/content/22894/ http://scaryideas.com/content/22894. http://scaryideas.com/content/22894 http://scaryideas.com/t/22894.jpg Samsonite : Cubelite & Cosmolite Beautiful slow motion ad by TBWA, Belgium for Samsonite's new products 'Cubelite' and Cosmolite' focusing on lightness and strength. 2011-04-12T09:23:00+02:00 Samsonite advertising 30 http://scaryideas.com/content/22895/ http://scaryideas.com/content/22895. http://scaryideas.com/content/22895 http://scaryideas.com/t/22895.jpg Hovis : Farmer Race 2011-04-12T09:32:49+02:00 Hovis advertising 30 http://scaryideas.com/content/22896/ http://scaryideas.com/content/22896. http://scaryideas.com/content/22896 http://scaryideas.com/t/22896.jpg Cadburys Lunch Bar : Voice-over GREG GRAY DELIVERS ACTION PACKED COPS AND ROBBERS AD FOR LUNCH BAR Greg Gray has directed Michael Winslow aka Sgt. Larvelle "Motor Mouth" Jones of the Police Academy movies in a brand new Lunch Bar commercial. The ad is an offbeat, action film featuring a bank heist with a twist. According to director Greg Gray, “The bank heist was great fun to design. There was no prerequisite. It had to be dramatic, interesting, but most of all it needed to showcase different sound effects. Planning that scene must have been scary for the neighbors. It took me back to my cops and robbers days, mimicking sound effects of guns and cars, American police and sirens. My throat is still sore! " The new commercial continues the Lunch Bar focus on ordinary people with unexpected talents and reinforces the brand’s proposition of "much, much more" than meets the eye. That’s where the term "Oviaas" comes in which is South African township slang a derivative of the exclamation "Obviously." 2011-04-12T09:34:16+02:00 Cadburys Lunch Bar advertising 30 http://scaryideas.com/content/22897/ http://scaryideas.com/content/22897. http://scaryideas.com/content/22897 http://scaryideas.com/t/22897.jpg STIHL : Mercy Dash Following on from the last Stihl TVC called 'Bequeathed'. This commercial, via DDB New Zealand, continues the story of the two brother's love affair with their father's chainsaw. 2011-04-12T09:35:17+02:00 STIHL advertising 30 http://scaryideas.com/content/22898/ http://scaryideas.com/content/22898. http://scaryideas.com/content/22898 http://scaryideas.com/t/22898.jpg Statoil : Kidsbühel Statoil has a talent program where they support young talents in sports, culture and education. A promising career starts with a dream, and we will cheer on these youngsters in the future. Statoil will also play an important role in the future, delivering reliable energy. 2011-04-12T09:36:14+02:00 Statoil advertising 30 http://scaryideas.com/content/22899/ http://scaryideas.com/content/22899. http://scaryideas.com/content/22899 http://scaryideas.com/t/22899.jpg The Wayside Chapel : Love over Hate Taking several months and many favours to complete, this latest installment in UrsaClemenger, Sydney the 'Love over Hate' campaign builds on Waysideâs reputation as a non-judgemental haven where even society's most desperate are met with unconditional love and support. Waysideâs CEO, The Reverend Graham Long said, 'We used a child in this ad because for every person who falls by the wayside, there is a story of vulnerability and struggle. The image of an abused child is difficult to watch but it is a deep insight into the social forces that produce alienation, mental illness and social dysfunction.' An alternative version of the ad uses the power of the worldwide Kings of Leon hit, 'Use Somebody'; the rights for the song generously donated by the band for 12 months. The voiceover was performed by David Wenham: long-time patron of Wayside. (Due to the usage restrictions, the Kings of Leon version can only be viewed on http://www.thewaysidechapel.com) 2011-04-12T09:37:56+02:00 The Wayside Chapel advertising 30 http://scaryideas.com/content/22928/ http://scaryideas.com/content/22928. http://scaryideas.com/content/22928 http://scaryideas.com/t/22928.jpg CA Lottery : Rabbit Foot Factory 2011-04-12T20:06:40+02:00 CA Lottery advertising 30 http://scaryideas.com/content/22932/ http://scaryideas.com/content/22932. http://scaryideas.com/content/22932 http://scaryideas.com/t/22932.jpg DrugFree.org : Under the Bed The Partnership at Drugfree.org, Publicis NY and Tool Director Sean Ehringer use humor to approach the difficult and potentially awkward dynamic between teenage drug users and their concerned parents, and send them to a source for better advice. Typical Conversation dispenses with a script to show how futile and predictable I-know-you're-doing-drugs conversations can be. When a daughter returns home, she finds her mother waiting for her in the foyer. "Awkward confrontational accusation," the mother bellows, holding up a drug-stocked plastic bag. "Automatic denial," shrieks the daughter. They trade verbal blows: mother - "Skeptical response"; daughter - "Phony excuse you'll see right through"; mother - "Angry, irrational statement I'll regret later"; daughter - "Fake emotional whimper." "Desperate, confused empty threat," the mother screams finally, as her daughter storms away. 2011-04-13T09:13:02+02:00 DrugFree.org advertising 30 http://scaryideas.com/content/22933/ http://scaryideas.com/content/22933. http://scaryideas.com/content/22933 http://scaryideas.com/t/22933.jpg Cox Cable : Mind Reader 2011-04-13T09:14:30+02:00 Cox Cable advertising 30 http://scaryideas.com/content/22934/ http://scaryideas.com/content/22934. http://scaryideas.com/content/22934 http://scaryideas.com/t/22934.jpg Cox Cable : Sample 2011-04-13T09:14:59+02:00 Cox Cable advertising 30 http://scaryideas.com/content/22935/ http://scaryideas.com/content/22935. http://scaryideas.com/content/22935 http://scaryideas.com/t/22935.jpg Cox Cable : Truth 2011-04-13T09:15:38+02:00 Cox Cable advertising 30 http://scaryideas.com/content/22937/ http://scaryideas.com/content/22937. http://scaryideas.com/content/22937 http://scaryideas.com/t/22937.jpg Fey&Co : Lullaland 2011-04-13T09:17:41+02:00 Fey&Co advertising 30 http://scaryideas.com/content/22946/ http://scaryideas.com/content/22946. http://scaryideas.com/content/22946 http://scaryideas.com/t/22946.jpg Nicorette : Detectives 2011-04-13T21:08:43+02:00 Nicorette advertising 30 http://scaryideas.com/content/22947/ http://scaryideas.com/content/22947. http://scaryideas.com/content/22947 http://scaryideas.com/t/22947.jpg Bacardi : Manifesto The new spot from Y&R New York, titled 'Manifesto,' features charming visuals that take us through an examination of what separates us Homo Sapiens from our Neanderthalian ancestors since the dawn of our species. So while Neanderthals might have had bigger brains and better hair, Homo Sapiens have each other. The film urges us to âfight the LOLs and OMGs,â get back to our Homo Sapien roots, and bring Bacardi, lime, cola and people together. 2011-04-14T08:50:08+02:00 Bacardi advertising 30 http://scaryideas.com/content/22948/ http://scaryideas.com/content/22948. http://scaryideas.com/content/22948 http://scaryideas.com/t/22948.jpg Corona Light : Corona Light Party Mashup La Comunidad, Miami has developed a new TV spot titled 'Party Mashup' for the 'It Only Gets Better' Corona Light Campaign. 2011-04-14T08:52:22+02:00 Corona Light advertising 30 http://scaryideas.com/content/22949/ http://scaryideas.com/content/22949. http://scaryideas.com/content/22949 http://scaryideas.com/t/22949.jpg Invesco : Invesco-Intentional Investing Accidental investing can happen to you. Explore intentional investing with Invesco. Spot from Leo Burnett, Chicago 2011-04-14T08:53:51+02:00 Invesco advertising 30 http://scaryideas.com/content/22950/ http://scaryideas.com/content/22950. http://scaryideas.com/content/22950 http://scaryideas.com/t/22950.jpg The Bessies : Movement 2011-04-14T08:55:01+02:00 The Bessies advertising 30 http://scaryideas.com/content/22951/ http://scaryideas.com/content/22951. http://scaryideas.com/content/22951 http://scaryideas.com/t/22951.jpg The Bessies : Tweet 2011-04-14T08:55:46+02:00 The Bessies advertising 30 http://scaryideas.com/content/22952/ http://scaryideas.com/content/22952. http://scaryideas.com/content/22952 http://scaryideas.com/t/22952.jpg The Bessies : Crowd Sourcing 2011-04-14T08:56:20+02:00 The Bessies advertising 30 http://scaryideas.com/content/22953/ http://scaryideas.com/content/22953. http://scaryideas.com/content/22953 http://scaryideas.com/t/22953.jpg Dreams : Goodnight 2011-04-14T08:57:24+02:00 Dreams advertising 30 http://scaryideas.com/content/22954/ http://scaryideas.com/content/22954. http://scaryideas.com/content/22954 http://scaryideas.com/t/22954.jpg Curitiba City Hall : Art on the Crosswalk 2011-04-14T08:58:21+02:00 Curitiba City Hall advertising 30 http://scaryideas.com/content/22955/ http://scaryideas.com/content/22955. http://scaryideas.com/content/22955 http://scaryideas.com/t/22955.jpg Smart : Like Kobe, Like Smart 2011-04-14T08:59:47+02:00 Smart advertising 30 http://scaryideas.com/content/22957/ http://scaryideas.com/content/22957. http://scaryideas.com/content/22957 http://scaryideas.com/t/22957.jpg Ubisoft : Call of Juarez: The Cartel trailer When Ubisoft decided to take their successful western-shooter franchise Call of Juarez into modern times, they called on yU+co to develop a gritty, CG trailer that would meld the game's old-west roots with its new contemporary setting. The game's underlying drug trafficking story line inspired a visual motif consisting of seamless transitions using dust particles. To bring added personality to the game's renegade anti-heros, we utilized ground breaking facial capture technology to harness the minute details of each actor's performances. HOLLYWOOD, CA -- Looking to imbue the just-released trailer for Call of Juarez: The Cartel -- the next chapter in their popular western themed shooter franchise (due out this summer) -- with a modern look and a powerful ‘Hollywood blockbuster’ feel, game developer Ubisoft again tapped the multi-disciplined creative design/visual effects studio yU+co to execute the project’s complex motion capture, design, 3D animation and visual effects. The trailer is currently airing only online and can be seen at the official Call of Juarez website (http://callofjuarez.ubi.com/the-cartel/en-US/home/), as well as select others. yU+co responded with a :90 creative and technical tour d’ force that perfectly melds the game's old-west roots into a new contemporary storyline centering on a band of hard-nosed DEA agents matching wits, fists and guns with a drug dealing Mexican cartel. ''Ubisoft came to us with the over-arching concept of dust as both a unifying visual device throughout the trailer, taking viewers from scene-to-scene, but also a symbolic one that refers to the drug trafficking that fuels the Call of Juarez: The Cartel storyline,'' Garson Yu, yU+co’s Creative Director, says. ''It was a great idea that inspired our creative execution, and challenged us to build on it and come up with more and more clever, yet subtle, visual metaphors for dust.” New Motion Capture Techniques For Sharon Ortiz, Ubisoft’s Senior Creative Writer, developing a concept that would introduce it to gaming audiences would be tricky. ''The Call of Juarez franchise has traditionally been set in the wild west and this new iteration would be the brand’s first set in modern times,'' Ortiz said. ''Because of that we needed a concept that introduced the game’s storyline and characters in a unique way that befitted the iconic western -- and naturally we wanted that epic Hollywood blockbuster feel. Ubisoft has worked with yU+co quite a few times over the past several years. We knew they would be an ideal partner on Call of Juarez: The Cartel. Collectively they have a great creative eye and an unflagging commitment to detail that would ensure a visually-stunning, high quality trailer.'' To achieve the bold look Ubisoft demanded, and make the extremely ambitious six-week production schedule, yU+co employed a new state-of-the-art system of motion facial capture called MotionScan. Created by the Sydney, Australia-based company Depth Analysis, MotionScan enables a high-res 3D recreation of a person's face -- not just capturing bits and pieces of facial animation, but their entire head, right down to the hairstyle and texture. After extensive casting, yU+co shot the actors in two separate set-ups. In the first, the cast acted the scenes from the neck up only using the MotionScan technology. In a separate take yU+co captured the body movements and physical action using a more traditional motion capture set up. From there, both sets of data were composited using Adobe After Effects, and comped into the complex 3D animation they created using Maya. A radical way of combining technologies to be sure, but necessary to create the photo-real look the client wanted in a short time frame. ''Our biggest concern was whether we could achieve the visual effects, at a high level of execution, on time,'' Brian Tippie, Ubisoft’s Art Director adds. ''yU+co was an integral part in coming up with a solution that would enable us to deliver this project on time. Their recommendation to use facial scanning became the only way to execute this project and have it be more than just another game trailer. They brought the characters to life.'' Memorable Sequence Perhaps the most memorable sequence in the trailer features a long, continuous take set during a high-speed car chase on the Los Angeles freeway. The camera, in Tarantino-esque slow motion, follows the path of bullet as it’s fired from the shotgun of the main DEA agent, through the rear windshield of the cartel’s SUV and into the back of the driver, resulting in a spectacular crash and ball of fire, containing both real and 3D elements. ''To make this project come together meant partnering with Ubisoft in a way you don't often see between client and creative studio,'' Carol Wong, yU+co Executive Producer, says. ''They showed a lot of trust in us, especially given the new technology we were using. Together, we were extremely focused on making this trailer as powerful and effective as we could. You can see that in the final piece, which creatively stands head and shoulders above most videogame trailers out there.'' In other yU+co news, the company is currently working on main title sequences from two of this summer’s blockbuster releases – ''Pirates of the Caribbean: On Stranger Tides'' (Disney), due out May 20; and Warner Bros. ''Green Lantern'' slated to open June 17. 2011-04-14T13:20:19+02:00 Ubisoft advertising 30 http://scaryideas.com/content/22963/ http://scaryideas.com/content/22963. http://scaryideas.com/content/22963 http://scaryideas.com/t/22963.jpg StubHub : Spring Sports The first national campaign from the world's largest ticket marketplace, StubHub, touts StubHub as the place to get dream tickets for sports, concerts and more. And what do dream tickets afford the holder? Why nothing less than a dream experience, of course. 2011-04-14T14:43:39+02:00 StubHub advertising 30 http://scaryideas.com/content/22964/ http://scaryideas.com/content/22964. http://scaryideas.com/content/22964 http://scaryideas.com/t/22964.jpg Ad Council : Play Asterisk Free - Antisteroid Campaign Ad Council, in conjunction with TBWA and the USOC, has launched the evolution of the Kelly Award-winning “Don’t Be An Asterisk” campaign, entitled Play Asterisk Free. This next phase takes the asterisk, our scarlet letter of sports, and turns the anti-steroid messaging into a rallying cry. Continuing to build off the idea that if you take steroids you will be labeled a fake, a fraud an asterisk and all your accomplishments will be tainted. Initial support of the campaign includes in-school posters, branded premiums and prizes as well as web banners all driving high school teens to pledge to play asterisk free on Facebook. The last phase of the campaign includes an online viral video complimented by several “teaser” spots emphasizing the social consequences of taking steroids and forever being marked as an asterisk. Strategic Background Steroids have long been a problem with sports. Not only do they create an unfair competitive advantage – they can have serious detrimental effects to your body – which could ultimately lead to death. Education is paramount to steer athletes of all ages clear of the temptation. They are under tremendous pressure to keep up, excel and be awarded scholarships. Thing is teens often view themselves as indestructible. Any mention of health consequences can often fall upon deaf ears. But the principal motivator has and will always be preserving their reputation among peers. Being branded with an asterisk would change all that. 2011-04-14T15:57:30+02:00 Ad Council advertising 30 http://scaryideas.com/content/22965/ http://scaryideas.com/content/22965. http://scaryideas.com/content/22965 http://scaryideas.com/t/22965.jpg Ad Council : Play Asterisk Free - Bus Campaign Ad Council, in conjunction with TBWA and the USOC, has launched the evolution of the Kelly Award-winning “Don’t Be An Asterisk” campaign, entitled Play Asterisk Free. This next phase takes the asterisk, our scarlet letter of sports, and turns the anti-steroid messaging into a rallying cry. Continuing to build off the idea that if you take steroids you will be labeled a fake, a fraud an asterisk and all your accomplishments will be tainted. Initial support of the campaign includes in-school posters, branded premiums and prizes as well as web banners all driving high school teens to pledge to play asterisk free on Facebook. The last phase of the campaign includes an online viral video complimented by several “teaser” spots emphasizing the social consequences of taking steroids and forever being marked as an asterisk. Strategic Background Steroids have long been a problem with sports. Not only do they create an unfair competitive advantage – they can have serious detrimental effects to your body – which could ultimately lead to death. Education is paramount to steer athletes of all ages clear of the temptation. They are under tremendous pressure to keep up, excel and be awarded scholarships. Thing is teens often view themselves as indestructible. Any mention of health consequences can often fall upon deaf ears. But the principal motivator has and will always be preserving their reputation among peers. Being branded with an asterisk would change all that. 2011-04-14T16:00:07+02:00 Ad Council advertising 30 http://scaryideas.com/content/22966/ http://scaryideas.com/content/22966. http://scaryideas.com/content/22966 http://scaryideas.com/t/22966.jpg Ad Council : Play Asterisk Free - Popcorn Campaign Ad Council, in conjunction with TBWA and the USOC, has launched the evolution of the Kelly Award-winning “Don’t Be An Asterisk” campaign, entitled Play Asterisk Free. This next phase takes the asterisk, our scarlet letter of sports, and turns the anti-steroid messaging into a rallying cry. Continuing to build off the idea that if you take steroids you will be labeled a fake, a fraud an asterisk and all your accomplishments will be tainted. Initial support of the campaign includes in-school posters, branded premiums and prizes as well as web banners all driving high school teens to pledge to play asterisk free on Facebook. The last phase of the campaign includes an online viral video complimented by several “teaser” spots emphasizing the social consequences of taking steroids and forever being marked as an asterisk. Strategic Background Steroids have long been a problem with sports. Not only do they create an unfair competitive advantage – they can have serious detrimental effects to your body – which could ultimately lead to death. Education is paramount to steer athletes of all ages clear of the temptation. They are under tremendous pressure to keep up, excel and be awarded scholarships. Thing is teens often view themselves as indestructible. Any mention of health consequences can often fall upon deaf ears. But the principal motivator has and will always be preserving their reputation among peers. Being branded with an asterisk would change all that. 2011-04-14T16:01:36+02:00 Ad Council advertising 30 http://scaryideas.com/content/22967/ http://scaryideas.com/content/22967. http://scaryideas.com/content/22967 http://scaryideas.com/t/22967.jpg Ad Council : Play Asterisk Free - Umbrella Campaign Ad Council, in conjunction with TBWA and the USOC, has launched the evolution of the Kelly Award-winning “Don’t Be An Asterisk” campaign, entitled Play Asterisk Free. This next phase takes the asterisk, our scarlet letter of sports, and turns the anti-steroid messaging into a rallying cry. Continuing to build off the idea that if you take steroids you will be labeled a fake, a fraud an asterisk and all your accomplishments will be tainted. Initial support of the campaign includes in-school posters, branded premiums and prizes as well as web banners all driving high school teens to pledge to play asterisk free on Facebook. The last phase of the campaign includes an online viral video complimented by several “teaser” spots emphasizing the social consequences of taking steroids and forever being marked as an asterisk. Strategic Background Steroids have long been a problem with sports. Not only do they create an unfair competitive advantage – they can have serious detrimental effects to your body – which could ultimately lead to death. Education is paramount to steer athletes of all ages clear of the temptation. They are under tremendous pressure to keep up, excel and be awarded scholarships. Thing is teens often view themselves as indestructible. Any mention of health consequences can often fall upon deaf ears. But the principal motivator has and will always be preserving their reputation among peers. Being branded with an asterisk would change all that. 2011-04-14T16:02:37+02:00 Ad Council advertising 30 http://scaryideas.com/content/22969/ http://scaryideas.com/content/22969. http://scaryideas.com/content/22969 http://scaryideas.com/t/22969.jpg Nike : Hyperfuse Vitamin Has All the Right Moves for Nike Digital production studio creates all-CG spot for new Nike shoes with “Fuse” technology. CHICAGO— Vitamin has produced a spot for Nike Direct that introduces a new series of high tech running shoes through a dazzling display of footwork. The spot shows the birth of a sleek track shoe in a burst of neon light. A pair of shoes then takes off running, pivoting and juking their way through a stylized environment, swathed in blazing light trails while undergoing a series of transformations into other shoe models. The new shoes are made with Nike’s “Fuse” process where the upper layers are bonded rather than stitched or glued together for lighter weight, a more comfortable fit and faster performance. The spot ends with the tagline, “Run Unleashed.” “The point of the spot is to showcase that the Fuse technology that Nike builds into shoes for elite athletes is also available in their shoes for everyday running and cross training,” explains Vitamin creative director Danny DelPurgatorio. “It’s all about light and energy.” Vitamin’s animation team created three photo-real CG shoes from prototypes provided by Nike. They scripted the animation for the running sequence after conducting a study of professional athletes. Storyboarding, modeling, lighting, animation, editing, compositing and sound design were all performed by Vitamin. Images based on the spot will be incorporated into print ads and digital campaigns for the new shoes. “It was fun to be involved early on in the development of the campaign, and to have the opportunity to create something that would be used across multiple platforms” DelPurgatorio notes. Vitamin is located at 232 East Ohio Street, Chicago, Illinois 60611. For more information, call 312.664.6683 or visit www.vitaminpictures.tv. 2011-04-20T11:03:41+02:00 Nike advertising 30 http://scaryideas.com/content/22970/ http://scaryideas.com/content/22970. http://scaryideas.com/content/22970 http://scaryideas.com/t/22970.jpg Robinsons Fruit Shoot Hydro : Hydro Up! 2011-04-15T11:36:59+02:00 Robinsons Fruit Shoot Hydro advertising 30 http://scaryideas.com/content/22972/ http://scaryideas.com/content/22972. http://scaryideas.com/content/22972 http://scaryideas.com/t/22972.jpg McDonald's : Monopoly money 2011-04-15T11:39:05+02:00 McDonald's advertising 30 http://scaryideas.com/content/22987/ http://scaryideas.com/content/22987. http://scaryideas.com/content/22987 http://scaryideas.com/t/22987.jpg Panasonic Lumix : Crash Test Lumix FT3 (NSFW) 2011-04-15T14:49:44+02:00 Panasonic Lumix advertising 30 http://scaryideas.com/content/22988/ http://scaryideas.com/content/22988. http://scaryideas.com/content/22988 http://scaryideas.com/t/22988.jpg Skittles : Park 2011-04-15T15:47:14+02:00 Skittles advertising 30 http://scaryideas.com/content/22989/ http://scaryideas.com/content/22989. http://scaryideas.com/content/22989 http://scaryideas.com/t/22989.jpg Skittles : Door 2011-04-15T15:47:49+02:00 Skittles advertising 30 http://scaryideas.com/content/22990/ http://scaryideas.com/content/22990. http://scaryideas.com/content/22990 http://scaryideas.com/t/22990.jpg Skittles : Borrow 2011-04-15T15:48:16+02:00 Skittles advertising 30 http://scaryideas.com/content/22992/ http://scaryideas.com/content/22992. http://scaryideas.com/content/22992 http://scaryideas.com/t/22992.jpg Stihl : Mercy Dash 2011-04-15T16:58:33+02:00 Stihl advertising 30 http://scaryideas.com/content/22994/ http://scaryideas.com/content/22994. http://scaryideas.com/content/22994 http://scaryideas.com/t/22994.jpg Telethon : Handcuffs 2011-04-17T17:39:26+02:00 Telethon advertising 30 http://scaryideas.com/content/23002/ http://scaryideas.com/content/23002. http://scaryideas.com/content/23002 http://scaryideas.com/t/23002.jpg BBC : Year of Books 2011-04-17T23:26:43+02:00 BBC advertising 30 http://scaryideas.com/content/23003/ http://scaryideas.com/content/23003. http://scaryideas.com/content/23003 http://scaryideas.com/t/23003.jpg AT&T : Translation 2011-04-18T08:49:19+02:00 AT&T advertising 30 http://scaryideas.com/content/23004/ http://scaryideas.com/content/23004. http://scaryideas.com/content/23004 http://scaryideas.com/t/23004.jpg AT&T : Gaming 2011-04-18T08:49:54+02:00 AT&T advertising 30 http://scaryideas.com/content/23005/ http://scaryideas.com/content/23005. http://scaryideas.com/content/23005 http://scaryideas.com/t/23005.jpg AT&T : Pets 2011-04-18T08:50:25+02:00 AT&T advertising 30 http://scaryideas.com/content/23009/ http://scaryideas.com/content/23009. http://scaryideas.com/content/23009 http://scaryideas.com/t/23009.jpg Kiip : Kiip - How it Works Brands including Sephora, Hardee's and Dr Pepper have signed up with Kiip, a new system helping companies engage with mobile gaming consumers. The brands reward players with prizes when they reach particular gaming milestones. Kiip is inserting rewards into 15 (as yet unspecified) mobile games. Brands will pay up when a user signs up for a reward, from 25 cents to $3 per cost per engagement. 2011-04-18T08:59:20+02:00 Kiip advertising 30 http://scaryideas.com/content/23010/ http://scaryideas.com/content/23010. http://scaryideas.com/content/23010 http://scaryideas.com/t/23010.jpg Dreams : Goodnight 2011-04-18T09:02:53+02:00 Dreams advertising 30 http://scaryideas.com/content/23013/ http://scaryideas.com/content/23013. http://scaryideas.com/content/23013 http://scaryideas.com/t/23013.jpg Labels are for Jars : Labels Are for Jars - Guy A man stands in the street begging for food, but instead of getting help, he gets "labeled" in this Arnold, Boston spot 2011-04-18T10:39:36+02:00 Labels are for Jars advertising 30 http://scaryideas.com/content/23014/ http://scaryideas.com/content/23014. http://scaryideas.com/content/23014 http://scaryideas.com/t/23014.jpg Nike Golf : The Arrival 2011-04-18T10:40:51+02:00 Nike Golf advertising 30 http://scaryideas.com/content/23015/ http://scaryideas.com/content/23015. http://scaryideas.com/content/23015 http://scaryideas.com/t/23015.jpg Volkswagen : Copy Our prices are just like this: impossible to copy. 2011-04-18T10:43:35+02:00 Volkswagen advertising 30 http://scaryideas.com/content/23016/ http://scaryideas.com/content/23016. http://scaryideas.com/content/23016 http://scaryideas.com/t/23016.jpg Dodge RAM Trucks : Silence 2011-04-18T10:44:23+02:00 Dodge RAM Trucks advertising 30 http://scaryideas.com/content/23023/ http://scaryideas.com/content/23023. http://scaryideas.com/content/23023 http://scaryideas.com/t/23023.jpg 188BET : London Wasps v St. George's Dragon Army A group of London Wasps players followed in the footsteps of England’s great patron saint by slaying a huge fire-breathing dragon in an interactive 3-D video game projection. Ahead of the St George’s Day Game between Wasps and Bath at Twickenham, Wasps players including Simon Shaw, Joe Worsley, Riki Flutey, Serge Betsen, Dave Walder, Rob Webber and Ben Broster were challenged to ‘slay’ dragons against the clock by kicking and throwing rugby balls at an enormous 50ft high video game, projected onto Twickenham’s North Stand. 2011-04-19T09:32:23+02:00 188BET advertising 30 http://scaryideas.com/content/23024/ http://scaryideas.com/content/23024. http://scaryideas.com/content/23024 http://scaryideas.com/t/23024.jpg Nissan LEAF : Value of Zero 2011-04-18T15:45:43+02:00 Nissan LEAF advertising 30 http://scaryideas.com/content/23025/ http://scaryideas.com/content/23025. http://scaryideas.com/content/23025 http://scaryideas.com/t/23025.jpg Cadburys Lunch Bar : Voiceover 2011-04-18T16:04:33+02:00 Cadburys Lunch Bar advertising 30 http://scaryideas.com/content/23026/ http://scaryideas.com/content/23026. http://scaryideas.com/content/23026 http://scaryideas.com/t/23026.jpg CTIA - The Wireless Association : Command Wireless has put the world at our fingertips - to an almost literal degree. In a spot for CTIA (The Wireless Association), that is built upon a visceral, larger-than-life representation of wireless technology in our everyday lives,GMMB shows us the power of innovation to control many things by unleashing the capabilities of our wireless devices. A woman who forgot change for a parking meter does better than begging to change a dollar in a store: She uses her nimble fingers - mirroring the interactive experience of the wireless world - to access her bank account to pay for her parking meter. A man beside an industrial building uses the same authoritative, tech-savvy hand gestures to command a fleet of semis. A doctor on her lunch break sorts through a digital world of MRIs before her, highlighting the ease with which the internet co-exists with the medical world. And even the fireman, who epitomizes the active, on-the-ground hero, fights his nemesis virtually, waving his digits about to identify the source of a raging high-rise fire. 2011-04-19T09:28:22+02:00 CTIA - The Wireless Association advertising 30 http://scaryideas.com/content/23027/ http://scaryideas.com/content/23027. http://scaryideas.com/content/23027 http://scaryideas.com/t/23027.jpg Affinity Plus Federal Credit Union : Ditch Your Bank TWIST DIRECTOR MATT PITTROFF SHARES COMEDIC FLAIR WITH AFFINITY New York & Minneapolis – (June 27, 2011) – Twist Director Matt Pittroff shared his comedic flair with Affinity Plus Credit Union for their new spot “Underwear and Socks” that portrays the less than ideal world of banking fees. A wink and nod to the expression “losing the shirt off your back,” the repercussions of living with banking fees becomes clear in this hilarious interpretation. To view the new spot, go to: http://bit.ly/irIfrS Twist’s current directorial roster features the diverse talents of Directors Matt Pittroff, Rich Michell, Grady Cooper, Chris Stocksmith and Marc André Debruyne. Recent Twist projects include work for McDonald’s, Nascar, Target, Sharp, Burger King, 3M, Goodyear, Namco, (Wii), Toro, Miracle Ear & Colorado Lottery. About Director Matt Pittroff: Matt is a student of people with an eye for color and composition – skills honed during his early studies of fine art and work as a midway carny. He has garnered a multitude of perspectives in the industry, from working at an ad agency to production, where he worked his way up the call sheet finding a niche in the Art Department. Subsequently, he opened a boutique production company Working Stiff where he directed and produced work that has been showcased in such places as Creativity Online, Shoot, and at Cannes Lions 2008. About Twist: Twist, a North American production company, was founded in 1997 by President Jim Geib. The company has been able to remain competitive in a global marketplace from offices in New York & Minneapolis. From its inception, Twist has been dedicated to a team model, which supports a directorial roster of diverse talents and skill levels. The team structure allows new talent to develop while experienced directors stay fresh. This provided an ideal environment for the launch of Twist's Content division, created to address project development and production for the variety of emerging needs -- from entertainment to educational. Working closely with the Commercial department and the Twist cadre of directors, this leg of the company features work for Target, General Mills and Apple. One of the notable projects developed by this division is an unprecedented HD/3D film entitled "Mars 3D,” in cooperation with NASA for the worldwide museum community. Twist also supports a New York-based staff sales model. The company’s team model encourages well-informed client care from project inception to completion with an integrated approach. The Twist brand is recognized the world over for its high-quality production value and client service. For more information about Twist, please go to www.twistfilm.com 2011-06-28T09:32:17+02:00 Affinity Plus Federal Credit Union advertising 30 http://scaryideas.com/content/23028/ http://scaryideas.com/content/23028. http://scaryideas.com/content/23028 http://scaryideas.com/t/23028.jpg Volkswagen : Globe This Earth Day (April 22), Volkswagen Canada wants people to know that a little air in their tires can make a big impact on the environment. Volkswagen will be presenting a 30-second television ad, featuring a slowly inflating globe. It culminates with the message that “By checking our tire pressure regularly, we could save 24 million litres of gasoline a day.” The ad is just one part of the Volkswagen’s Worldwide “Think Blue” program, which is based on the notion that environmental protection and automotive progress should go hand-in-hand. On the engineering front, Volkswagen has introduced a number of innovations to their vehicles under the umbrella of “BlueMotion Technologies”, the goal of which is to cost-effectively reduce CO2 emissions and pollutants. Worldwide, Volkswagen currently has over 40 models with maximum CO2 emissions of 140g per km. “Think Blue” represents a major marketing effort from Volkswagen’s hed office in Wolfsburg, Germany. The program is new to Canada, but is gaining momentum through touch-screen displays at auto shows, www.vw.ca/thinkblue, and the debut of the 30-second “Globe” spot. “Globe” is a Canadian effort, developed by Red Urban, one of Volkswagen Canada’s advertising agencies. “Volkswagen is just as committed to the environment as it is to their customers’ driving experience,” says Christina Yu, Executive Creative Director of Red Urban Canada. “Besides being important to the performance of their vehicle, motorists should know that maintaining correct tire pressure will make a huge dent in fuel consumption and greenhouse gas emissions.” 2011-04-19T09:25:12+02:00 Volkswagen advertising 30 http://scaryideas.com/content/23033/ http://scaryideas.com/content/23033. http://scaryideas.com/content/23033 http://scaryideas.com/t/23033.jpg Honda : What It Isn't Motion Theory directors Mathew Cullen and Chris Riehl recently directed this :60 spot for Honda via RPA. Titled "What It Isn't," the commercial is fun and simple and features a montage of tacky, awkward, weird and unstylish images combined with simple titles and great art direction, music and editing, to communicate what the Honda Crosstour isn't. 2011-04-19T09:21:40+02:00 Honda advertising 30 http://scaryideas.com/content/23038/ http://scaryideas.com/content/23038. http://scaryideas.com/content/23038 http://scaryideas.com/t/23038.jpg Illinois Lottery : Cash For Life The Illinois Lottery is kicking off a multi-faceted marketing campaign to promote its new Cash for Life instant tickets, illustrating the lengths winners may go to so that they stay alive and keep getting cash. Energy BBDO & Proximity Chicago created the integrated campaign, with support from Proximity Chicago. The Cash for Life suite of games includes three ticketlevels: a winning one dollar ticket earns $500 weekly, a two dollar ticket earns $1,000 weekly, and a five dollar ticket earns $2,500 weekly, for the life of the winner. As the tagline states, âThe longer you live, the more you getâ, and that means taking extra precautions to maximize winnings. 2011-04-19T09:26:02+02:00 Illinois Lottery advertising 30 http://scaryideas.com/content/23039/ http://scaryideas.com/content/23039. http://scaryideas.com/content/23039 http://scaryideas.com/t/23039.jpg The Car Shop : Holy Grail Medieval car showroom is the basis for a spot from JDA, Leeds 2011-04-19T09:27:35+02:00 The Car Shop advertising 30 http://scaryideas.com/content/23040/ http://scaryideas.com/content/23040. http://scaryideas.com/content/23040 http://scaryideas.com/t/23040.jpg The Partnership at Drugfree.org : Bedroom When a teenager starts taking drugs, their personality, mood and appearance may change; parents may notice a lack of interest in their favorite activities, defensiveness, dishonesty or lack of respect for family rules. The 'Strangers' campaign by Energy BBDO, Chicago illustrates how drastic these changes can be by replacing teens with unsettling strangers in the intimate setting of their home. 2011-04-19T09:30:04+02:00 The Partnership at Drugfree.org advertising 30 http://scaryideas.com/content/23041/ http://scaryideas.com/content/23041. http://scaryideas.com/content/23041 http://scaryideas.com/t/23041.jpg Evian : Baby Inside 2011-04-19T09:33:30+02:00 Evian advertising 30 http://scaryideas.com/content/23045/ http://scaryideas.com/content/23045. http://scaryideas.com/content/23045 http://scaryideas.com/t/23045.jpg Kellogg's : Moon and Stars Translation of headline to English: Kellogg's "Moon and Stars" 2011-04-19T11:05:42+02:00 Kellogg's advertising 30 http://scaryideas.com/content/23050/ http://scaryideas.com/content/23050. http://scaryideas.com/content/23050 http://scaryideas.com/t/23050.jpg Sundek Beachwear : We Surf 2011-04-20T09:21:42+02:00 Sundek Beachwear advertising 30 http://scaryideas.com/content/23051/ http://scaryideas.com/content/23051. http://scaryideas.com/content/23051 http://scaryideas.com/t/23051.jpg Axe : Jumpman 2011-04-19T14:21:55+02:00 Axe advertising 30 http://scaryideas.com/content/23063/ http://scaryideas.com/content/23063. http://scaryideas.com/content/23063 http://scaryideas.com/t/23063.jpg Tribeca Film Festival : Snack Dance Promotional ad for the Tribeca Film Festival featuring animated snacks with voiceovers featuring stars from the Sopranos. 2011-04-20T09:22:33+02:00 Tribeca Film Festival advertising 30 http://scaryideas.com/content/23052/ http://scaryideas.com/content/23052. http://scaryideas.com/content/23052 http://scaryideas.com/t/23052.jpg Yahoo! Mail : Big Dig Paris-based Wizz produces all types of visual communication work across many platforms including advertising, short and feature films, TV idents, mobile applications and digital campaigns. Their goal is creative collaboration with a wide array of talents including videographers, animators, designers, composers, photographers, illustrators and graphic artists – regardless of the techniques and machinations of their craft. This principle of mixing mediums enables Wizz to provide unique graphic production solutions, while allowing them to work in an environment that is adaptive and rich with creativity. “Wizz has fresh voices and compelling work grounded in solid artistic and storytelling traditions,” says Adina Sales, Managing Director/ Executive Producer, Blacklist. “It's visually exciting work and we feel they are a perfect compliment to the rest of our line up. Wizz also adds a lot of depth to our roster by doubling the number of directors we offer, while housing those teams at a sophisticated and well run studio.” "We're big fans of their work, and knew that it would resonate in the US market,” adds Andrew Linsk, Executive Producer, Blacklist. “From the first meeting with Wizz’s Amanda Stubbs and François Brun, we believed that this would be a successful partnership--- and that has indeed turned out to be the case, as we've been working with them virtually non stop since first signing them. In addition to the initial Yahoo Mail! work, Goodby has come back to us for a second round, this time a package of four spots, that will break in early May. We've also recently completed a cinema project wtih Wizz that will break very soon for Orville Redenbacher out of Venebles Bell, San Francisco; and are currently in production with them on a global Energizer campaign via TBWA\Chiat\Day, Los Angeles.” 2011-04-19T15:55:55+02:00 Yahoo! Mail advertising 30 http://scaryideas.com/content/23053/ http://scaryideas.com/content/23053. http://scaryideas.com/content/23053 http://scaryideas.com/t/23053.jpg Diet Pepsi : Beach Tweet (Sofia Vergara and David Beckham) After a several year hiatus from television, Diet Pepsi is back and heading to the beach with a new spot featuring Sofia Vergara and David Beckham. When a craving hits, nothing is going to get in the way of Sofia and her ice cold Diet Pepsi. Faced with a crowded refreshment stand, she cleverly creates a Tweet to clear the beach - but her moment of refreshment is interrupted by a surprise visit from David Beckham. 2011-04-20T09:07:53+02:00 Diet Pepsi advertising 30 http://scaryideas.com/content/23058/ http://scaryideas.com/content/23058. http://scaryideas.com/content/23058 http://scaryideas.com/t/23058.jpg UBank : Habits UBank's new campaign, created by Three Drunk Monkeys, takes a colourful look at habits. Through a light-hearted poke at bad habits, UBank encourages its customers to develop a habit that is actually good for them. A savings habit. The UBank USaver account offers 6.01%p.a. interest and has a unique Automatic Savings Plan feature that rewards its customers with 0.50%p.a. bonus interest for their good (savings) habits and loyalty if they make regular contributions from another Australian bank account. The campaign includes a new 30-second TVC shows that getting into a savings habit is as easy as other habits, like drinking coffee or chewing pens - only you get a reward for having a savings habit. It will be supported nationally with print and digital executions. 2011-04-20T09:13:54+02:00 UBank advertising 30 http://scaryideas.com/content/23062/ http://scaryideas.com/content/23062. http://scaryideas.com/content/23062 http://scaryideas.com/t/23062.jpg Bar Aurora e Boteco Ferraz : Drunk Valet 2011-04-20T09:29:43+02:00 Bar Aurora e Boteco Ferraz advertising 30 http://scaryideas.com/content/23065/ http://scaryideas.com/content/23065. http://scaryideas.com/content/23065 http://scaryideas.com/t/23065.jpg Toronto Crime Stoppers : Anonymous Here, we see portraits of criminals concealing themselves. Only the items that typically hide their features (sweatshirt, hat, bandana) now have their features printed on them, exposing their identities.Print ads from DDB, Toronto 2011-04-20T09:24:36+02:00 Toronto Crime Stoppers advertising 30 http://scaryideas.com/content/23066/ http://scaryideas.com/content/23066. http://scaryideas.com/content/23066 http://scaryideas.com/t/23066.jpg 1time holidays : Hamster A parody of life in today's world where it is all about work in this spot from DaVinciEdisonBell, Johannesburg 2011-04-20T09:28:32+02:00 1time holidays advertising 30 http://scaryideas.com/content/23068/ http://scaryideas.com/content/23068. http://scaryideas.com/content/23068 http://scaryideas.com/t/23068.jpg Basement : Dream Collection with Kate Moss Wild(child) editor Diego Panich was tasked with creating ‘Rabbit,’ an offbeat, surreal spot featuring supermodel Kate Moss dancing seductively for her unlikely romantic interest, a tap-dancing giant rabbit man. Heralding the launch of ‘Dream Collection’ for Basement, the captivating yet unfathomable scenario connects to the fashion-forward clothier's youthful international audience using a mix of live-action and visual effects, and quickly became a You Tube favorite. The award-winning cutter, represented exclusively byWild(child) Editorial/NY in the Northeast, Midwest and West Coast, collaborated closely with acclaimed film and commercial director Martin Romanella, on the high-profile commercial. “I was thrilled to have the opportunity work on a campaign for a brand that is known for its untraditional approach to advertising,” notes Panich, who cut the spot on Final Cut Pro. “Basement has an image that reflects an irreverent aesthetic inspired by the connection between fashion and modern culture, art and film - and they were committed to creating a commercial that was an extension of this philosophy. As an editor, collaborating on a project that defies traditional advertising trends is not only exciting, but also brings a fresh perspective to my other work.” “Romanella, a multi award-winning international director, shot the :60 spot on 35mm to create a filmic style that plays more like a mini-movie than an ad. The commercial was shot on location in London in a high-end, modern, stark white loft with floor to ceiling windows, which were used to frame effects-driven exterior shots of the city that appear with a skewed perspective that adds to the dream-like feel. Diego was provided with an abundance of stunning footage of Katie dancing seductively for the hybrid creature who has a huge rabbit head, but appeared to be a well-tailor normal man from the neck down. “The agency and client wanted to create an offbeat spot that that would captivate young audiences,” say Panich. “ As the editor the challenge was to create the right balance between the allure of this beautiful pop icon supermodel, the surreal Rabbit who is the object of her affections and the wacko scenario that is playing out – while still keeping the viewer focused on the product, Basement’s 2011 autumn/winter line of women’s fashion.” Panich took his cues from the upbeat tempo and lyrics of the spot’s haunting track, a cover of Brenda Lee’s 1950’s hit, “Sweet Nothin’s.” The retro music reinforces the strange cadence of the commercial and provided the editor with an element to anchor the story to. The editing retains its wackiness, yet gives it a cohesiveness that provides the impossible storyline with the form and structure needed to bring home the client’s message. Romanella created most of the effects in the camera, shooting a number of scenes in film and them rewinding the film and shooting another layer of images over it to create the desired visuals. Diego devised a split screen effect at the beginning of the commercial that juxtaposes the interior shot of Moss at the window with an exterior shot of a building seen rising as it rotates, creating an altered perspective. The spot opens with an arial shot of surrounding building that pulls back to reveal Moss looking out over the city while ‘Rabbit’ reads a newspaper. The upbeat rendition of ‘Sweet Nothin’ begins to play, prompting her love-interest to break into a fast-paced tap dance. Kate begins to dance seductively, playfully putting her hands above her head and wiggling them like rabbit ears. After trying to entice the Rabbit with her provocative dance moves Moss changes her strategy, and offers him a bunch of carrots. The Rabbit accepts the gift and in return present her with a stunning little dress fringed in feathers from Basement’s ‘Dream Collection. Just as Moss is about to thank him with a kiss, the spot cuts to alarm clocks ringing and we see in her wake up in bed, leading the viewer to believe it was all a dream. However, when she awakens to find that she is wearing the dress that the rabbit gave her – and is surrounded by dozens of little bunnies - it leaves some room for doubt. 2011-06-24T13:47:10+02:00 Basement advertising 30 http://scaryideas.com/content/23069/ http://scaryideas.com/content/23069. http://scaryideas.com/content/23069 http://scaryideas.com/t/23069.jpg Hawaiian Airlines : We Are Hawaii Hawaiian Airlines CEO Mark Dunkerley viewed Woods’ award-winning documentary “Gray Eagles” and contacted him about making a film that would be Dunkerley’s gift to the Hawaiian Airlines’ team for their dedication to the company. The starting point was extensive research in the Hawaiian Airlines archive, including sifting through an enormous amount of archival footage. For Woods, a Director/Cameraman who has shot over 500 commercial campaigns and is well-known for his work in action sports and lifestyle, this project represented an exciting challenge: to capture the history and culture of Hawaiian Airlines, one of the nation’s oldest and safest airlines. Woods shot all exteriors and interviews in Hawaii with a limited crew. “We were frugal with our budget because of the amount of footage we wanted to shoot,” notes the Director, who put the Canon Digital 7D camera to the test for the first time and has become a proponent of the new technology. “I am a very physical Director/Cameraman and rarely use locked-down shots,” Woods adds. “The Canon 7D is like a still camera in your hands, so it is a new way of working and shooting which allows for a great deal of movement and flexibility.” Woods directed all of the aerials, which were shot using the gyro-stabilized Cineflex System. “Shooting this film was a real opportunity for me,” explains Woods, who is also a pilot. “It is an amazing story for an Airlines to have been in business since 1929, so that unto itself is a great story to tell. But add to that, the culture of Hawaii and the people who make up this company; they are what has sustained the Airlines. Building on my experience making ‘Gray Eagles,’ this gave me a chance to shoot another heartfelt, documentary-style film and collaborate with someone who now I consider a personal friend, Mark Dunkerley.” Other recent projects for Mirror Films’ Director Chris Woods includes a series of commercials for the cross-promotion for the holiday release of major motion picture “Tron: Legacy,” as well as commercial campaigns for Chevy, Dodge, Michelob Ultra, Budweiser and Busch Gardens. A long-time collaborator with SeaWorld, Woods worked on a series of film and media projects with the national marine mammal park throughout 2010. 2011-04-20T11:01:42+02:00 Hawaiian Airlines advertising 30 http://scaryideas.com/content/23070/ http://scaryideas.com/content/23070. http://scaryideas.com/content/23070 http://scaryideas.com/t/23070.jpg Sloggi : Found Camera 2011-04-20T11:15:39+02:00 Sloggi advertising 30 http://scaryideas.com/content/23076/ http://scaryideas.com/content/23076. http://scaryideas.com/content/23076 http://scaryideas.com/t/23076.jpg Toyota : LIVE Radio Ad 2011-04-21T10:02:39+02:00 Toyota advertising 30 http://scaryideas.com/content/23073/ http://scaryideas.com/content/23073. http://scaryideas.com/content/23073 http://scaryideas.com/t/23073.jpg Friskies : Slobber dog 2011-04-20T21:01:48+02:00 Friskies advertising 30 http://scaryideas.com/content/23074/ http://scaryideas.com/content/23074. http://scaryideas.com/content/23074 http://scaryideas.com/t/23074.jpg Friskies : Bag Fight 2011-04-20T21:02:57+02:00 Friskies advertising 30 http://scaryideas.com/content/23075/ http://scaryideas.com/content/23075. http://scaryideas.com/content/23075 http://scaryideas.com/t/23075.jpg Friskies : Wet Dog 2011-04-20T22:06:17+02:00 Friskies advertising 30 http://scaryideas.com/content/23077/ http://scaryideas.com/content/23077. http://scaryideas.com/content/23077 http://scaryideas.com/t/23077.jpg Under Armour : Julio Jones - UA E39 In March, Under Armour introduced its E39 compression shirt during the NFL Scouting Combine, and Heisman Trophy winning quarterback Cam Newton and Alabama wide receiver Julio Jones are among those who made headlines as their vital stats were assessed in real-time for viewers using this innovative new athletic evaluation improvement tool. At that time, Under Armour released a :30 teaser spot entitled "Julio Jones: UA E39," representing the latest collaborations between Under Armour, director Andre Stringer and his colleagues at Shilo and creative think tank WMIG -- and we promised to share more amazing results from this ongoing creative collaboration. By featuring Julio's authentic performance -- and Shilo's design-infused storytelling approach, guided by ideation from WMIG -- Under Armour's E39 technology is shown to be a phenomenal new way for athletes to maximize their full potential. In the words of Andre Stringer, "This piece continues our trajectory of pioneering a storytelling technique that mixes both live-action and design at the highest of levels." 2011-04-21T10:51:20+02:00 Under Armour advertising 30 http://scaryideas.com/content/23078/ http://scaryideas.com/content/23078. http://scaryideas.com/content/23078 http://scaryideas.com/t/23078.jpg Egg Farmers of Canada : Abtastic In this Rethink, Vancouver campaign for the Egg Farmers of Canada, Rethink reminds people that if you need energy for a big task, all you have to do is Get CrackingTM. 2011-04-21T10:33:05+02:00 Egg Farmers of Canada advertising 30 http://scaryideas.com/content/23085/ http://scaryideas.com/content/23085. http://scaryideas.com/content/23085 http://scaryideas.com/t/23085.jpg Stihl Box : The gardener 2011-04-21T10:39:41+02:00 Stihl Box advertising 30 http://scaryideas.com/content/23095/ http://scaryideas.com/content/23095. http://scaryideas.com/content/23095 http://scaryideas.com/t/23095.jpg Method / Virgin : We're All in this Together 2011-04-21T11:15:37+02:00 Method / Virgin advertising 30 http://scaryideas.com/content/23100/ http://scaryideas.com/content/23100. http://scaryideas.com/content/23100 http://scaryideas.com/t/23100.jpg Google Offers : What will Google offer? 2011-04-22T18:02:56+02:00 Google Offers advertising 30 http://scaryideas.com/content/23101/ http://scaryideas.com/content/23101. http://scaryideas.com/content/23101 http://scaryideas.com/t/23101.jpg Sony Cybershot : Marilyn 2011-04-22T18:07:18+02:00 Sony Cybershot advertising 30 http://scaryideas.com/content/23102/ http://scaryideas.com/content/23102. http://scaryideas.com/content/23102 http://scaryideas.com/t/23102.jpg Sony Cybershot : Einstein Del Campo Saatchi & Saatchi Buenos Aires presents its first campaign for Sony Cyber-shot. âStories are better Panoramicâ, is the claim of Sony Cyber-shotâs new campaign showcasing Albert Einstein and Marilyn Monroe.With the new Sweep Panorama feature, Sony Cyber-shot shows us the complete story around two historical pictures: Einstein sticking out his tongue, and Marilynâs sexy smile. 2011-04-22T18:05:58+02:00 Sony Cybershot advertising 30 http://scaryideas.com/content/23104/ http://scaryideas.com/content/23104. http://scaryideas.com/content/23104 http://scaryideas.com/t/23104.jpg Mercedes-Benz Sprinter : Online Guerrilla The ProblemThe target group of the Mercedes-Benz Sprinter think they can not afford one because Mercedes-Benz is often seen as a very expensive brand. In reality the Mercedes-Benz Sprinter is a really affordable option compared to other vans in its league.But because potential buyers think they can not afford a new van they go look for a cheaper alternative on the internet. To show people it’s better to spend a little more money on a brand new Mercedes -Benz Sprinter than buying a second hand van from the competition we did something different. The IdeaInstead of promoting the new Sprinter we started selling second hand vans of the competition. On the Dutch Ebay called Marktplaats, the number one site where people sell their cars, we placed fake adverts of our competitors. On first sight these seem to be normal adverts of people trying to sell their van. But when you browse the pictures you see a brand new Sprinter that is parked in the background. Big letters on the side of the Sprinter tell you that you be better of buying this brand new sprinter than the second hand van in the advert. When people call the telephonenumber they hear a voicemail of an angry car salesman that tells you to go to the Mercedes-Benz dealer. When they send an e-mail they receive an autoreply message.The ResultsThe adverts where viewed more than 20.000 times in one day, a normal Marktplaats ad just 20 times. Quickly it got picked up by Autoblog. nl, the biggest carblog in the Netherlands with more than 1 million unique visitors and after that other carblogs followed. It started a buzz on Twitter and also attracted Spitsnews. We received a large amount of voicemail and e-mail replies of people asking about the Sprinter. Two fake adverts on Marktplaats, a total cost of 150 Euros and a lot of free publicity turned this campaign into a real success. 2011-04-24T16:50:42+02:00 Mercedes-Benz Sprinter advertising 30 http://scaryideas.com/content/23105/ http://scaryideas.com/content/23105. http://scaryideas.com/content/23105 http://scaryideas.com/t/23105.jpg Amnesty International : Bulletproof URL: http://bulletproof.amnesty.fr/en.html La Chose, Paris created this new game to help raise money for Amnesty International. "Bulletproof" challenges players to stop bullets from hitting a man sentenced to death. The game is available in 5 languages for $.99 in the app store. By purchasing this game, you help amnesty remains independant, and you make your iphone bulletproof. On http://bulletproof.amnesty.fr/en.html people can watch the trailer, download the game, check the number of downloads (updated every week) and comment the campaign on Facebook. 2011-04-22T18:14:54+02:00 Amnesty International advertising 30 http://scaryideas.com/content/23106/ http://scaryideas.com/content/23106. http://scaryideas.com/content/23106 http://scaryideas.com/t/23106.jpg www.messagesforjapan.com : Messages For Japan Google launched a site at messagesforjapan.com that allows people from around the world to submit messages of hope for the people of Japan. http://www.messagesforjapan.com/ These messages are automatically translated into Japanese using the Google Translate API so that people in Japan can read them. People can share the messages, view messages from others, see them on a world map, and donate on the site. We hope that these messages from around the world will provide inspiration to the people of Japan as we face this challenge, and that the donations raised through this site and others will help the country on its road to rebuilding. 2011-04-22T18:16:11+02:00 www.messagesforjapan.com advertising 30 http://scaryideas.com/content/23109/ http://scaryideas.com/content/23109. http://scaryideas.com/content/23109 http://scaryideas.com/t/23109.jpg Wedding Republic : Ian and Irene's Ski Weekend - They're Engaged! 2011-04-29T18:58:31+02:00 Wedding Republic advertising 30 http://scaryideas.com/content/23110/ http://scaryideas.com/content/23110. http://scaryideas.com/content/23110 http://scaryideas.com/t/23110.jpg Wedding Republic : Ian and Irene - the Unrated Version 2011-04-29T18:57:48+02:00 Wedding Republic advertising 30 http://scaryideas.com/content/23123/ http://scaryideas.com/content/23123. http://scaryideas.com/content/23123 http://scaryideas.com/t/23123.jpg NAMCO : Inversion “First Impressions” Ant Farm & Zoic Studios Defy Gravity For Inversion: Game Trailer Sets Tone For Upcoming Release Ant Farm, Mi6’s agency of the year, engaged in a unique collaboration with Zoic Studios to create a game trailer for the upcoming title Inversion. Known for creativity on the forefront of game adverting, Ant Farm and Zoic produced a tone piece for the game that resonates as a movie trailer with a thrilling hint of what’s to come. Based on a compelling original concept by Ant Farm, Zoic Studios’ Loni Peristere directed live action vignettes filmed with the Canon 5D & 7D by accomplished DP Vincent Laforet to replicate the look of user-generated video. Zoic Studios’ 3D team then created photorealistic floating CG objects that were seamlessly integrated into the live action scenes. These were then edited with Ant Farm’s animated transitions and graphics. The impact is eerie and dramatic, a world where gravity is unexpectedly flipped, and the events unfold as if captured by its unfortunate witnesses. The game will be released in 2012...in the meantime, the game trailer is keeping viewers on the edge of their seats. 2011-04-24T16:38:23+02:00 NAMCO advertising 30 http://scaryideas.com/content/23144/ http://scaryideas.com/content/23144. http://scaryideas.com/content/23144 http://scaryideas.com/t/23144.jpg Lamborghini Aventador : Triumph 2011-04-29T19:40:41+02:00 Lamborghini Aventador advertising 30 http://scaryideas.com/content/23146/ http://scaryideas.com/content/23146. http://scaryideas.com/content/23146 http://scaryideas.com/t/23146.jpg MTV : Library PSA's for MTV's "Digital Abuse" campaign, to help stop online-bullying. This campaign was mentioned by President Obama during his White House Conference on Bullying Prevention. 2011-04-29T18:40:55+02:00 MTV advertising 30 http://scaryideas.com/content/23147/ http://scaryideas.com/content/23147. http://scaryideas.com/content/23147 http://scaryideas.com/t/23147.jpg MTV : Fliers PSA's for MTV's "Digital Abuse" campaign, to help stop online-bullying. This campaign was mentioned by President Obama during his White House Conference on Bullying Prevention. 2011-04-29T18:41:56+02:00 MTV advertising 30 http://scaryideas.com/content/23148/ http://scaryideas.com/content/23148. http://scaryideas.com/content/23148 http://scaryideas.com/t/23148.jpg MTV : Cafeteria PSA's for MTV's "Digital Abuse" campaign, to help stop online-bullying. This campaign was mentioned by President Obama during his White House Conference on Bullying Prevention. 2011-04-29T18:43:02+02:00 MTV advertising 30 http://scaryideas.com/content/23149/ http://scaryideas.com/content/23149. http://scaryideas.com/content/23149 http://scaryideas.com/t/23149.jpg Budweiser : Poolball Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. 
A giant pool table over 7x3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club. 
“Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Fox Sports and ESPN broadcasted live. Poolball is now touring around bars and pubs of Buenos Aires. 2011-04-29T18:45:04+02:00 Budweiser advertising 30 http://scaryideas.com/content/23150/ http://scaryideas.com/content/23150. http://scaryideas.com/content/23150 http://scaryideas.com/t/23150.jpg Honda Civic : Woodman 2011-04-29T18:46:28+02:00 Honda Civic advertising 30 http://scaryideas.com/content/23151/ http://scaryideas.com/content/23151. http://scaryideas.com/content/23151 http://scaryideas.com/t/23151.jpg Honda Civic : Zombie 2011-04-29T18:47:25+02:00 Honda Civic advertising 30 http://scaryideas.com/content/23152/ http://scaryideas.com/content/23152. http://scaryideas.com/content/23152 http://scaryideas.com/t/23152.jpg Honda Civic : Ninja 2011-04-29T18:48:20+02:00 Honda Civic advertising 30 http://scaryideas.com/content/23158/ http://scaryideas.com/content/23158. http://scaryideas.com/content/23158 http://scaryideas.com/t/23158.jpg Sea Life Scheveningen : Raincampaign Sea Life never lets you go Every time it rains the octopus of Sea Life Scheveningen appears on the streets and out of public drains and man-hole covers with its tentacles holding the text: “Sea Life laat je niet meer los” (Sea Life never lets you go). When the streets dry up the Raincampaign disappears again. In a surprising way the people in the streets are drawn to the wonderful world of Sea Life Scheveningen when it rains. When the streets dry up the octopus disappears again. These striking and environmentally friendly messages remain visible up to eight weeks. 2011-04-29T18:56:12+02:00 Sea Life Scheveningen advertising 30 http://scaryideas.com/content/23159/ http://scaryideas.com/content/23159. http://scaryideas.com/content/23159 http://scaryideas.com/t/23159.jpg Honda Civic : Luchador Santa Monica, Calif., April 21, 2011 - A fully integrated national advertising campaign for the launch of the all-new Honda Civic began April 20. The strategy developed by Honda's long-standing agency of record, RPA, demonstrates the idea that we're all different and there's a unique Civic for each of us. Since the target personalizes everything in their lives from social media to fashion, the all-new Civic is positioned to be the latest canvas for personalization. Featuring the widest array of choices (Coupe, Sedan, Hybrid, performance Si, fuel-efficient HF or Natural Gas) available in its class, the 2012 Civic is the most personalizable compact on the market. The intelligent Multi-Information Display (i-MID) lets each Civic driver control what's important to them like their audio preferences (including iPod library), available navigation-system turn-by-turn direction system, fuel-economy readings. Drivers can also manage vehicle functions that can be personalized (e.g., door locks, headlights) and displays such as personalized wallpaper. 2011-04-29T19:00:12+02:00 Honda Civic advertising 30 http://scaryideas.com/content/23160/ http://scaryideas.com/content/23160. http://scaryideas.com/content/23160 http://scaryideas.com/t/23160.jpg Lean Pockets : Lint Roller 2011-04-29T19:13:15+02:00 Lean Pockets advertising 30 http://scaryideas.com/content/23161/ http://scaryideas.com/content/23161. http://scaryideas.com/content/23161 http://scaryideas.com/t/23161.jpg Lean Pockets : Milk Pong 2011-04-29T19:14:04+02:00 Lean Pockets advertising 30 http://scaryideas.com/content/23162/ http://scaryideas.com/content/23162. http://scaryideas.com/content/23162 http://scaryideas.com/t/23162.jpg Lean Pockets : Arm Wrestling 2011-04-29T19:14:57+02:00 Lean Pockets advertising 30 http://scaryideas.com/content/23163/ http://scaryideas.com/content/23163. http://scaryideas.com/content/23163 http://scaryideas.com/t/23163.jpg Lean Pockets : Braiding 2011-04-29T19:15:52+02:00 Lean Pockets advertising 30 http://scaryideas.com/content/23165/ http://scaryideas.com/content/23165. http://scaryideas.com/content/23165 http://scaryideas.com/t/23165.jpg Old Spice : Jungle Wilderness Danger Zone is a new scent from Old Spice, created for brave explorers outside of the U.S. market. In this Wieden+ Kennedy , Portland spot, we see our Danger Zone Man suavely make his way through jungle challenges, which increases in their level of risk and bodily harm. But he has nothing to worry about, because heâs injected the scent of courage into his bloodstream via his armpit holes. 2011-04-29T19:19:42+02:00 Old Spice advertising 30 http://scaryideas.com/content/23166/ http://scaryideas.com/content/23166. http://scaryideas.com/content/23166 http://scaryideas.com/t/23166.jpg Nissan Leaf : Smokeboard The auto show has over 1,000 of there. But only one 100% electric, zero-tailpipe Nissan Leaf. TBWA Chiat Day and Nissan have created a strategically placed, spectacular outdoor board directly outside the New York Auto Show. One side of the board has a working tailpipe that spews exhaust into the air and a headline that points to the 1000+ cars in the auto show that come with them. The other side points to the zero tailpipe, 100% electric Leaf further validating the vision of sustainable mobility that Nissan wants to offer customers around the world. (It's important to note the exhaust is environmentally friendly. But the board still makes an poignant point about Nissan's competitors). 2011-05-02T19:32:18+02:00 Nissan Leaf advertising 30 http://scaryideas.com/content/23167/ http://scaryideas.com/content/23167. http://scaryideas.com/content/23167 http://scaryideas.com/t/23167.jpg Fanta : Lift&Laugh The most amazing ride you’ll ever have… in an elevator. Fanta is all about being less serious and transforming boring places into a world of fun. So, we turned an everyday elevator into an amusement ride full of unexpected features, giving consumers the full brand experience: fun times and delicious tasting Fanta. People actually started lining up to ride the elevator and many of them didn’t even want to leave. Proof that when it comes to Fanta, the only way is UP! 2011-04-29T19:25:23+02:00 Fanta advertising 30 http://scaryideas.com/content/23168/ http://scaryideas.com/content/23168. http://scaryideas.com/content/23168 http://scaryideas.com/t/23168.jpg Cornetto : Teddy Bear 2011-04-29T19:30:26+02:00 Cornetto advertising 30 http://scaryideas.com/content/23169/ http://scaryideas.com/content/23169. http://scaryideas.com/content/23169 http://scaryideas.com/t/23169.jpg Jack Daniel's Tennessee Honey : King bee 2011-04-29T19:34:48+02:00 Jack Daniel's Tennessee Honey advertising 30 http://scaryideas.com/content/23170/ http://scaryideas.com/content/23170. http://scaryideas.com/content/23170 http://scaryideas.com/t/23170.jpg Bank Audi : Go Out There 2011-04-29T19:37:52+02:00 Bank Audi advertising 30 http://scaryideas.com/content/23171/ http://scaryideas.com/content/23171. http://scaryideas.com/content/23171 http://scaryideas.com/t/23171.jpg Barnes & Noble : Read Forever Anthem 2011-04-29T19:39:04+02:00 Barnes & Noble advertising 30 http://scaryideas.com/content/23172/ http://scaryideas.com/content/23172. http://scaryideas.com/content/23172 http://scaryideas.com/t/23172.jpg Autism Speaks, Ad Council : Eye Contact Installation On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism. 2011-04-29T19:41:53+02:00 Autism Speaks, Ad Council advertising 30 http://scaryideas.com/content/23173/ http://scaryideas.com/content/23173. http://scaryideas.com/content/23173 http://scaryideas.com/t/23173.jpg Coca-Cola : Recycled Collection Collections in the Store: T-Shirt Collection A collection of shirts that were once Coca-Cola bottles! Hats Collection A collection of hats that were once Coca-Cola bottles! Accessories Collection Stunning bags, jewelry and accessories that were once Coca-Cola bottles! Sit-Down Collection Client: Coca-Cola Israel Concept, construction and production: Promarket Israel. Coca-Cola Israel launched an innovative and unique project this month: A Pop Up Store for recycled products. At a central location in Tel Aviv, the company opened a special shop offering a collection of products made from recycled Coca Cola bottles and cans. The campaign invites customers to bring bottles and cans to the store where they can purchase recycled products for bottles and a small additional price. The store is part of Coca-Cola Israel’s “Give it Back” campaign. Products displayed under the Pop Up Store’s “Coca-Cola Recycled Collection,” banner include shirts, jewelry, handbags and furniture made from recycled cans and bottles. The store opened during the Passover holiday, which marks regeneration and cleanliness in Israeli society. Coca-Cola decided that this holiday is suitable for increasing awareness of environmental renewal and sustainability. The purpose of the store is to educate the public about the benefit of recycling through the idea of ​​“recycled fashion.” Visitors to the store will have an opportunity to see the recycling process that the products undergo, and the variety of options for producing recycled products. There are explanations of the processes, the method for manufacturing bottles, and more. Visitors are also exposed to guidance and information stations scattered around the store, and a special exhibition of artists who created a unique collection of “one off” design, furniture and fashion products especially for the store. 2011-04-29T19:44:39+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/23174/ http://scaryideas.com/content/23174. http://scaryideas.com/content/23174 http://scaryideas.com/t/23174.jpg VIC : Butterflies 2011-04-29T19:46:28+02:00 VIC advertising 30 http://scaryideas.com/content/23175/ http://scaryideas.com/content/23175. http://scaryideas.com/content/23175 http://scaryideas.com/t/23175.jpg Rethink Scholarship at Langara: 2011 : Call for Entries For the third year in a row, Langara College and Rethink are offering an $18,000 scholarship to aspiring art directors and designers. The lucky winner will receive full tuition for Langara College’s two-year Communication and Ideation (CID) program and an internship at Rethink. Creatives are invited to submit a black hardcover sketchbook showcasing their creativity. The winner will be selected by members of Rethink and Langara College and will be judged according to the following criteria: clarity, relevance, fresh thinking, and the quality of ideas, craft, and execution. All books must be submitted by July 1, 2011. For contest details please visit http://rethinkcanada.com/​scholarship 2011-05-02T17:09:01+02:00 Rethink Scholarship at Langara: 2011 advertising 30 http://scaryideas.com/content/23180/ http://scaryideas.com/content/23180. http://scaryideas.com/content/23180 http://scaryideas.com/t/23180.jpg Miller Lite : Beach The spot, “Training,” shows a sneak peek into the life of a Miller Liteguard in training. It takes a lot to be prepared to save men from ruining their summer with less taste, so these women are being trained by the best. The promotion starts May 1st in 75 markets and runs through July. 2011-04-29T19:54:36+02:00 Miller Lite advertising 30 http://scaryideas.com/content/23181/ http://scaryideas.com/content/23181. http://scaryideas.com/content/23181 http://scaryideas.com/t/23181.jpg HBO : Here We Come Here We Come: Cut + Run Edits Compelling Moments for HBO Branding Spots HBO’s new campaign highlights its exceptional, compelling content by interweaving key moments into a rousing narrative. Edited by Cut + Run’s Akiko Iwakawa, “Here We Come” is a kinetic edit that, like a video flip book, unites quick flashes of character and drama in a seamless storyline that speaks to the overarching brand. “Moments,” edited by Cut + Run’s Stacy Peterson, emphasizes stand-out moments in HBO’s series around themes of human experience. Both keenly express what there is to love and anticipate about HBO’s upcoming programming line-up. 2011-04-29T19:56:23+02:00 HBO advertising 30 http://scaryideas.com/content/23182/ http://scaryideas.com/content/23182. http://scaryideas.com/content/23182 http://scaryideas.com/t/23182.jpg Marsh Insurance Brokers : Crash 2011-04-29T19:59:59+02:00 Marsh Insurance Brokers advertising 30 http://scaryideas.com/content/23183/ http://scaryideas.com/content/23183. http://scaryideas.com/content/23183 http://scaryideas.com/t/23183.jpg Nissan 370Z : A NISSAN 370Z Racing a Mexican Chicken A Mexican chicken? Up against the meat-eating Nissan 370Z? The things we do to prove a point. By the way, those of a nervous disposition, look away now. 2011-04-29T20:03:04+02:00 Nissan 370Z advertising 30 http://scaryideas.com/content/23186/ http://scaryideas.com/content/23186. http://scaryideas.com/content/23186 http://scaryideas.com/t/23186.jpg Starburst : Emo 2011-05-02T12:21:27+02:00 Starburst advertising 30 http://scaryideas.com/content/23187/ http://scaryideas.com/content/23187. http://scaryideas.com/content/23187 http://scaryideas.com/t/23187.jpg Walkers : Crinkles Gary is smitten. He's fallen head over heels in love....with NEW Walkers Crinkles! Watch the full-length Crinkles TV Ad staring Gary Lineker and Elle Macpherson. 2011-05-02T12:23:57+02:00 Walkers advertising 30 http://scaryideas.com/content/23188/ http://scaryideas.com/content/23188. http://scaryideas.com/content/23188 http://scaryideas.com/t/23188.jpg Dodge Charger : The Future of Driving 2011-05-03T09:12:31+02:00 Dodge Charger advertising 30 http://scaryideas.com/content/23206/ http://scaryideas.com/content/23206. http://scaryideas.com/content/23206 http://scaryideas.com/t/23206.jpg Volkswagen : Change Room Volkswagen Australia launched its ‘Pleasure before business’ campaign for the new Volkswagen Passat on Sunday 1st May. Created by agency partner DDB Sydney, the campaign is designed to showcase the premium nature and versatility of the Passat to Australian business professionals. Jutta Friese, GM Marketing of Volkswagen, explains: “The new Passat sets a new benchmark for this segment in terms of its stylish design, innovative technologies and luxurious features, so our aim with this campaign is to highlight the versatile nature of the car and ultimately increase its awareness in the Australian market in a unique way that would resonate with our target audience.” Set in the early morning, the TVC focuses on those leisure activities Australians love to do before work, including surfing, swimming and cycling. The Passat is positioned as the perfect vehicle for this group with a busy lifestyle, trying to juggle their work-life balance successfully. “We wanted to tell a story Aussie professionals can easily connect with – the daily struggle of trying to cram in some play before work. The car is the natural place where these two sides of life collide. The TVC is all about this frantic, often awkward, transformation from budgie smugglers to business suit – with the Passat appearing as the subtle hero of this lifestyle,” Steve Wakelam, Creative Director, DDB 2011-05-02T13:30:21+02:00 Volkswagen advertising 30 http://scaryideas.com/content/23207/ http://scaryideas.com/content/23207. http://scaryideas.com/content/23207 http://scaryideas.com/t/23207.jpg Gatorade : The Edge Inside Gatorade announces the debut of “Inside Edge,” a marketing campaign highlighting its portfolio of G Series products that meet the nutritional needs of athletes across a wide variety of sports. The campaign features both the G Series and newly launched G Series FIT lines of products. The campaign will begin with an “anthem” ad featuring James Brown’s famous song, “Super Bad” and shows consumers the breadth of the Gatorade portfolio including the G Series FIT line – the next step in The Gatorade Company’s journey to meet the sports nutrition needs of a broader range of athletes before, during and after workouts and competition. The anthem ad will be followed with separate TV and print ads touting the benefits of the G Series products. As part of the launch, the campaign features G Series FIT athletes beyond the traditional stick and ball sports, including track and field Olympian, Allyson Felix, So You Think You Can Dance champion, Lauren Froderman and soccer goalkeeper, Tim Howard. Other athletes appearing in the ads include Kevin Durant, A.J. Hawk, Serena Williams, Joe Mauer and Landon Donovan. “Gatorade is on a journey to evolve the brand from a sports drink company to a sports nutrition innovator,” said Morgan Flatley, senior director of consumer engagement. “This campaign features world -class athletes including Serena Williams, Allyson Felix and Kevin Durant. They are all athletes who demand the best from their bodies. They know that everything they do on the outside starts with what’s inside. This campaign examines the story inside the athlete and our role fueling them before, during and after workouts and competition.” Launching April 28th, the ads will air nationally on primetime, sports and cable programming. Beginning in early May, the print ads will appear in magazines including Men’s Health, Women’s Health, Fitness, ESPN, Stack, Sports Illustrated and vertically targeted sports magazines including Slam, ESPN Rise, Inside Gymnastics, and Volleyball. The campaign will also be complemented by digital, social media and public relations components. For more information, please visit www.gatorade.com. 2011-05-02T15:01:57+02:00 Gatorade advertising 30 http://scaryideas.com/content/23210/ http://scaryideas.com/content/23210. http://scaryideas.com/content/23210 http://scaryideas.com/t/23210.jpg Activision : Call of Duty, Black Ops Escalation - Call of the Dead Famed Zombie movie director George Romero will make Call of the Dead really worth talking about. The level's story line revolves around Romero’s “newest movie” starring Sarah Michelle Gellar, Robert Englund, Michael Rooker, and Danny Trejo. What the cast thinks is Romero’s newest flick becomes a living nightmare when the extras turn out to be a-little-too-authentic, real life zombies! Gamers will jump right into the scene, as each celebrity becomes a playable character. Chiat is partnering with The Ant Farm to create an epic Call of the Dead trailer in true “grindhouse” fashion, to promote this unique celebrity cameo. 2011-05-02T16:32:10+02:00 Activision advertising 30 http://scaryideas.com/content/23211/ http://scaryideas.com/content/23211. http://scaryideas.com/content/23211 http://scaryideas.com/t/23211.jpg Activision : Call of Duty, Black Ops Escalation - Grindhouse Famed Zombie movie director George Romero will make Call of the Dead really worth talking about. The level's story line revolves around Romero’s “newest movie” starring Sarah Michelle Gellar, Robert Englund, Michael Rooker, and Danny Trejo. What the cast thinks is Romero’s newest flick becomes a living nightmare when the extras turn out to be a-little-too-authentic, real life zombies! Gamers will jump right into the scene, as each celebrity becomes a playable character. Chiat is partnering with The Ant Farm to create an epic Call of the Dead trailer in true “grindhouse” fashion, to promote this unique celebrity cameo. 2011-05-02T16:38:09+02:00 Activision advertising 30 http://scaryideas.com/content/23223/ http://scaryideas.com/content/23223. http://scaryideas.com/content/23223 http://scaryideas.com/t/23223.jpg HBO : Moments Here We Come: Cut + Run Edits Compelling Moments for HBO Branding Spots HBO’s new campaign highlights its exceptional, compelling content by interweaving key moments into a rousing narrative. Edited by Cut + Run’s Akiko Iwakawa, “Here We Come” is a kinetic edit that, like a video flip book, unites quick flashes of character and drama in a seamless storyline that speaks to the overarching brand. “Moments,” edited by Cut + Run’s Stacy Peterson, emphasizes stand-out moments in HBO’s series around themes of human experience. Both keenly express what there is to love and anticipate about HBO’s upcoming programming line-up. 2011-05-02T17:57:25+02:00 HBO advertising 30 http://scaryideas.com/content/23231/ http://scaryideas.com/content/23231. http://scaryideas.com/content/23231 http://scaryideas.com/t/23231.jpg Coca-Cola : Santa' s Forgotten Letters 2011-05-03T09:10:52+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/23232/ http://scaryideas.com/content/23232. http://scaryideas.com/content/23232 http://scaryideas.com/t/23232.jpg MTV : Balloons 2011-05-03T09:13:58+02:00 MTV advertising 30 http://scaryideas.com/content/23244/ http://scaryideas.com/content/23244. http://scaryideas.com/content/23244 http://scaryideas.com/t/23244.jpg Schweppes : Uma Thurman What did you expect? David LaChapelle Uma Thurman 2011-05-03T09:28:26+02:00 Schweppes advertising 30 http://scaryideas.com/content/23269/ http://scaryideas.com/content/23269. http://scaryideas.com/content/23269 http://scaryideas.com/t/23269.jpg Trident Vitality : Vigorate 2011-05-04T09:18:52+02:00 Trident Vitality advertising 30 http://scaryideas.com/content/23270/ http://scaryideas.com/content/23270. http://scaryideas.com/content/23270 http://scaryideas.com/t/23270.jpg Vodafone : Manifesto HLA's Simon Ratigan and Grey London have put their creative heads together to produce a heartwarming new spot for Vodafone Ireland. 'Manifesto' is a beautifully crafted piece of storytelling emphasising Vodafone's commitment to its customers. Using real people in their own environments, Simon has captured their unique spirit and created a feel-good showcase for the network in Ireland. Carefully selecting both the people he filmed and the locations, Simon used minimal kit and crew, relying instead on natural light and ambient sound to paint an authentic picture of the magic to be found in the everyday - the little things that make each person and the place they live special. 2011-05-04T09:27:54+02:00 Vodafone advertising 30 http://scaryideas.com/content/23271/ http://scaryideas.com/content/23271. http://scaryideas.com/content/23271 http://scaryideas.com/t/23271.jpg Citroen : Celebration 2011-05-04T09:28:42+02:00 Citroen advertising 30 http://scaryideas.com/content/23272/ http://scaryideas.com/content/23272. http://scaryideas.com/content/23272 http://scaryideas.com/t/23272.jpg Swarovski : Discover Your Light 2011-05-04T09:29:35+02:00 Swarovski advertising 30 http://scaryideas.com/content/23276/ http://scaryideas.com/content/23276. http://scaryideas.com/content/23276 http://scaryideas.com/t/23276.jpg BCAA : 1-2-3 Supers 2011-05-04T11:34:22+02:00 BCAA advertising 30 http://scaryideas.com/content/23278/ http://scaryideas.com/content/23278. http://scaryideas.com/content/23278 http://scaryideas.com/t/23278.jpg Kenco Millicano : Passion Kenco is rolling out a new JWT, London TV campaign to support the launch of its first Wholebean instant, Millicano, which is a combination of instant and finely milled roast and ground coffee. 2011-05-05T09:31:12+02:00 Kenco Millicano advertising 30 http://scaryideas.com/content/23279/ http://scaryideas.com/content/23279. http://scaryideas.com/content/23279 http://scaryideas.com/t/23279.jpg Mini Cabrio : William & Kate - Guerilla Wedding Yes, I will. MINI Forever. A special contribution to the wedding of Prince William and Kate Middleton from MINI. Pointly to their marriage at the 29th of April 2011, three MINI Cabrio and Royal Guards were touring in the city and people with waving flaggs gave them a warm and happy welcome. God bless William & Kate. Yes, I will. MINI forever. 2011-05-05T09:32:20+02:00 Mini Cabrio advertising 30 http://scaryideas.com/content/23292/ http://scaryideas.com/content/23292. http://scaryideas.com/content/23292 http://scaryideas.com/t/23292.jpg Google Chrome : Dear Sophie 2011-05-05T09:34:20+02:00 Google Chrome advertising 30 http://scaryideas.com/content/23293/ http://scaryideas.com/content/23293. http://scaryideas.com/content/23293 http://scaryideas.com/t/23293.jpg Land Rover LR4 : Pathological Liar Land Rover drivers experience a feeling of safety that drivers of other vehicles don't. That's why this pathological liar chooses to be in a Land Rover LR4 while confessing to his girlfriend that he's not exactly who she thinks he is. 2011-05-05T09:35:14+02:00 Land Rover LR4 advertising 30 http://scaryideas.com/content/23294/ http://scaryideas.com/content/23294. http://scaryideas.com/content/23294 http://scaryideas.com/t/23294.jpg Crush : Plum Flower Deer Crush art director Yoho Hang Yue and his wife Queenie, also an art director, developed the story about a pair of Plum Flower Deer, (native to parts of China), who are separated by an act of man but are rejoined in spirit. The Plum Flower Deer is one of the most auspicious, divine animals in Chinese culture. The Plum Flower Tree itself has been the subject of innumerable paintings and poems, representing courage and elegance. The film drew on Chinese tradition, and art. The film’s closing poem, by 12th century Southern Song Dynasty Chinese poet Lu You, tells of the rebirth of spring and the courage of the plum flower through winter. “We wanted to bring this story to life using modern tools, but we wanted to keep the timelessness of the poem intact,” says Yue. “It is an ageless story that draws on the rich legacy of Chinese culture.” The film took two years to complete and to create it Yoho used After Effects, Cinema 4D and shot elements to create this moving painting. Crush contacted Didier Tovel at Apollo Studios in Toronto to create a score and sound design that captured the mood of the visuals. The score takes its cues from traditional Chinese music without falling becoming a shallow pastiche, and still maintains a contemporary feel. Crush is a fully integrated production company specializing in concept, design, visual effects, editorial and post production. 2011-05-05T09:47:18+02:00 Crush advertising 30 http://scaryideas.com/content/23298/ http://scaryideas.com/content/23298. http://scaryideas.com/content/23298 http://scaryideas.com/t/23298.jpg Newcastle Brown Ale : Taste the Lighter Side of Dark - Goon Broken bones, prison time and a man’s last days on earth are just a few of the topics that are explored with Newcastle’s slightly optimistic spin on life’s darkest scenarios. The commercials combine quirky English pub occurrences with a humorous and dark undertone. In a nod to the brand’s British heritage, Newcastle shot the three spots at a traditional pub just outside of London, and hired locals including the bar owner to star in the series and bring additional authenticity to the campaign. Newcastle Brown Ale, brewer of the legendary “One & Only,” today announced plans to release its first-ever television spots airing in select markets. The spots are an evolution of the popular digital video and outdoor advertising campaign “Taste The Lighter Side of Dark.” A series of three witty commercials begins airing locally later this month. In 1927 in the Northeast of England, Colonel Jim Porter created a surprisingly smooth, uniquely crafted ale with its own distinct golden brown color. Through the humorous “Taste the Lighter Side of Dark” ad campaign, Newcastle Brown Ale presents its unique lineage as the dark beer that’s easy to drink. Broken bones, prison time and a man’s last days on earth are just a few of the topics that are explored with Newcastle’s slightly optimistic spin on life’s darkest scenarios. The commercials combine quirky English pub occurrences with a humorous and dark undertone. In a nod to the brand’s British heritage, Newcastle shot the three spots at a traditional pub just outside of London, and hired locals including the bar owner to star in the series and bring additional authenticity to the campaign. In “Bad News,” an elderly doctor is shown breaking the news to a man that he has three days to live. “Goon” features a debt collector threatening to break a man’s ankles, and in “Prison” a man realizing he’s going to jail after his attorney bungles his case. Luckily, all final judgments are lessened - at least a little - with a sip of Newcastle. “The three ads provide a ‘fly on the wall’ look at happenings inside the “Humble Dog” pub, and showcase the humor and unconventional spirit of Newcastle Brown Ale,” said Colin Westcott Pitt, VP of Marketing for Newcastle Brown Ale. “We want to leave people with a memorable stamp of what we stand for, and inspire them to try a dark beer that’s remarkably smooth and easy to drink. If not… then we clearly know some ‘Goons’ who can change perceptions.” Created by San Diego-based ad agency VITRO, “Taste the Lighter Side of Dark” pays homage to Newcastle Brown Ale’s British import heritage, while distinguishing its smooth profile from other dark brews that are hard to drink. The irreverent campaign has proven a perfect match for sophisticated better-beer-drinkers who refuse to take themselves or their pints too seriously. Boosted by the current campaign, Newcastle Brown Ale has grown into America’s No. 1 imported ale and the 11th ranked imported beer by volume. “There's nothing like the wit of the British to make light of a dark situation,” adds Executive Creative Director John Vitro. “Capturing the authenticity of Newcastle's heritage meant revealing the charm that's found in the small UK pubs and their gathering of neighborhood eccentrics. Through these characters we learn that first impressions can be deceiving. And just like our beer, things that might at first appear dark can have a positive outcome.” “Taste the Lighter Side of Dark” television commercials will air nationally starting April 2011, on networks like CBS, ABC, Comedy Central and TBS. 2011-05-05T10:37:47+02:00 Newcastle Brown Ale advertising 30 http://scaryideas.com/content/23299/ http://scaryideas.com/content/23299. http://scaryideas.com/content/23299 http://scaryideas.com/t/23299.jpg Newcastle Brown Ale : Taste the Lighter Side of Dark - Doctor Broken bones, prison time and a man’s last days on earth are just a few of the topics that are explored with Newcastle’s slightly optimistic spin on life’s darkest scenarios. The commercials combine quirky English pub occurrences with a humorous and dark undertone. In a nod to the brand’s British heritage, Newcastle shot the three spots at a traditional pub just outside of London, and hired locals including the bar owner to star in the series and bring additional authenticity to the campaign. Newcastle Brown Ale, brewer of the legendary “One & Only,” today announced plans to release its first-ever television spots airing in select markets. The spots are an evolution of the popular digital video and outdoor advertising campaign “Taste The Lighter Side of Dark.” A series of three witty commercials begins airing locally later this month. In 1927 in the Northeast of England, Colonel Jim Porter created a surprisingly smooth, uniquely crafted ale with its own distinct golden brown color. Through the humorous “Taste the Lighter Side of Dark” ad campaign, Newcastle Brown Ale presents its unique lineage as the dark beer that’s easy to drink. Broken bones, prison time and a man’s last days on earth are just a few of the topics that are explored with Newcastle’s slightly optimistic spin on life’s darkest scenarios. The commercials combine quirky English pub occurrences with a humorous and dark undertone. In a nod to the brand’s British heritage, Newcastle shot the three spots at a traditional pub just outside of London, and hired locals including the bar owner to star in the series and bring additional authenticity to the campaign. In “Bad News,” an elderly doctor is shown breaking the news to a man that he has three days to live. “Goon” features a debt collector threatening to break a man’s ankles, and in “Prison” a man realizing he’s going to jail after his attorney bungles his case. Luckily, all final judgments are lessened - at least a little - with a sip of Newcastle. “The three ads provide a ‘fly on the wall’ look at happenings inside the “Humble Dog” pub, and showcase the humor and unconventional spirit of Newcastle Brown Ale,” said Colin Westcott Pitt, VP of Marketing for Newcastle Brown Ale. “We want to leave people with a memorable stamp of what we stand for, and inspire them to try a dark beer that’s remarkably smooth and easy to drink. If not… then we clearly know some ‘Goons’ who can change perceptions.” Created by San Diego-based ad agency VITRO, “Taste the Lighter Side of Dark” pays homage to Newcastle Brown Ale’s British import heritage, while distinguishing its smooth profile from other dark brews that are hard to drink. The irreverent campaign has proven a perfect match for sophisticated better-beer-drinkers who refuse to take themselves or their pints too seriously. Boosted by the current campaign, Newcastle Brown Ale has grown into America’s No. 1 imported ale and the 11th ranked imported beer by volume. “There's nothing like the wit of the British to make light of a dark situation,” adds Executive Creative Director John Vitro. “Capturing the authenticity of Newcastle's heritage meant revealing the charm that's found in the small UK pubs and their gathering of neighborhood eccentrics. Through these characters we learn that first impressions can be deceiving. And just like our beer, things that might at first appear dark can have a positive outcome.” “Taste the Lighter Side of Dark” television commercials will air nationally starting April 2011, on networks like CBS, ABC, Comedy Central and TBS. 2011-05-05T10:38:25+02:00 Newcastle Brown Ale advertising 30 http://scaryideas.com/content/23300/ http://scaryideas.com/content/23300. http://scaryideas.com/content/23300 http://scaryideas.com/t/23300.jpg Newcastle Brown Ale : Taste the Lighter Side of Dark - Prison Broken bones, prison time and a man’s last days on earth are just a few of the topics that are explored with Newcastle’s slightly optimistic spin on life’s darkest scenarios. The commercials combine quirky English pub occurrences with a humorous and dark undertone. In a nod to the brand’s British heritage, Newcastle shot the three spots at a traditional pub just outside of London, and hired locals including the bar owner to star in the series and bring additional authenticity to the campaign. Newcastle Brown Ale, brewer of the legendary “One & Only,” today announced plans to release its first-ever television spots airing in select markets. The spots are an evolution of the popular digital video and outdoor advertising campaign “Taste The Lighter Side of Dark.” A series of three witty commercials begins airing locally later this month. In 1927 in the Northeast of England, Colonel Jim Porter created a surprisingly smooth, uniquely crafted ale with its own distinct golden brown color. Through the humorous “Taste the Lighter Side of Dark” ad campaign, Newcastle Brown Ale presents its unique lineage as the dark beer that’s easy to drink. Broken bones, prison time and a man’s last days on earth are just a few of the topics that are explored with Newcastle’s slightly optimistic spin on life’s darkest scenarios. The commercials combine quirky English pub occurrences with a humorous and dark undertone. In a nod to the brand’s British heritage, Newcastle shot the three spots at a traditional pub just outside of London, and hired locals including the bar owner to star in the series and bring additional authenticity to the campaign. In “Bad News,” an elderly doctor is shown breaking the news to a man that he has three days to live. “Goon” features a debt collector threatening to break a man’s ankles, and in “Prison” a man realizing he’s going to jail after his attorney bungles his case. Luckily, all final judgments are lessened - at least a little - with a sip of Newcastle. “The three ads provide a ‘fly on the wall’ look at happenings inside the “Humble Dog” pub, and showcase the humor and unconventional spirit of Newcastle Brown Ale,” said Colin Westcott Pitt, VP of Marketing for Newcastle Brown Ale. “We want to leave people with a memorable stamp of what we stand for, and inspire them to try a dark beer that’s remarkably smooth and easy to drink. If not… then we clearly know some ‘Goons’ who can change perceptions.” Created by San Diego-based ad agency VITRO, “Taste the Lighter Side of Dark” pays homage to Newcastle Brown Ale’s British import heritage, while distinguishing its smooth profile from other dark brews that are hard to drink. The irreverent campaign has proven a perfect match for sophisticated better-beer-drinkers who refuse to take themselves or their pints too seriously. Boosted by the current campaign, Newcastle Brown Ale has grown into America’s No. 1 imported ale and the 11th ranked imported beer by volume. “There's nothing like the wit of the British to make light of a dark situation,” adds Executive Creative Director John Vitro. “Capturing the authenticity of Newcastle's heritage meant revealing the charm that's found in the small UK pubs and their gathering of neighborhood eccentrics. Through these characters we learn that first impressions can be deceiving. And just like our beer, things that might at first appear dark can have a positive outcome.” “Taste the Lighter Side of Dark” television commercials will air nationally starting April 2011, on networks like CBS, ABC, Comedy Central and TBS. 2011-05-05T10:40:57+02:00 Newcastle Brown Ale advertising 30 http://scaryideas.com/content/23303/ http://scaryideas.com/content/23303. http://scaryideas.com/content/23303 http://scaryideas.com/t/23303.jpg Land Rover LR4 : Dirty Cops Sometimes even cops need protection. So when a dirty cop decides to come clean, he does so in one of the safest vehicles ever made. The LR4.Spot from Y&R, New York 2011-05-05T14:12:13+02:00 Land Rover LR4 advertising 30 http://scaryideas.com/content/23307/ http://scaryideas.com/content/23307. http://scaryideas.com/content/23307 http://scaryideas.com/t/23307.jpg Virgin Mobile : Manufacturing Sparah 2011-05-05T17:30:52+02:00 Virgin Mobile advertising 30 http://scaryideas.com/content/23309/ http://scaryideas.com/content/23309. http://scaryideas.com/content/23309 http://scaryideas.com/t/23309.jpg Bridgestone : Steer It Up The Richards Group, Dallas says you won't believe who is driving this badass car in the middle of nowhere... 2011-05-06T09:21:20+02:00 Bridgestone advertising 30 http://scaryideas.com/content/23311/ http://scaryideas.com/content/23311. http://scaryideas.com/content/23311 http://scaryideas.com/t/23311.jpg Johnson & Johnson : Name Game Johnson & Johnson has begun a corporate initiative recognizing the nursing profession. Attached are three new television spots from BBDO New York that were presented this week. The concept that âNurses Heal,â is not only a tribute to their vocation but also acknowledges the remarkable work that nurses offer their patients every day. 2011-05-06T09:24:10+02:00 Johnson & Johnson advertising 30 http://scaryideas.com/content/23312/ http://scaryideas.com/content/23312. http://scaryideas.com/content/23312 http://scaryideas.com/t/23312.jpg Canadian Dental Association : Puppies 2011-05-06T09:28:51+02:00 Canadian Dental Association advertising 30 http://scaryideas.com/content/23314/ http://scaryideas.com/content/23314. http://scaryideas.com/content/23314 http://scaryideas.com/t/23314.jpg Canadian Dental Association : Performer 2011-05-06T09:29:23+02:00 Canadian Dental Association advertising 30 http://scaryideas.com/content/23313/ http://scaryideas.com/content/23313. http://scaryideas.com/content/23313 http://scaryideas.com/t/23313.jpg Canadian Dental Association : Skateboarder 2011-05-06T09:28:42+02:00 Canadian Dental Association advertising 30 http://scaryideas.com/content/23319/ http://scaryideas.com/content/23319. http://scaryideas.com/content/23319 http://scaryideas.com/t/23319.jpg Husqvarna : Automower Evolution 2011-05-06T09:34:23+02:00 Husqvarna advertising 30 http://scaryideas.com/content/23324/ http://scaryideas.com/content/23324. http://scaryideas.com/content/23324 http://scaryideas.com/t/23324.jpg Toyota IQ : T4 Idents ManvsMachine make the car the star for the Toyota IQ Nexus' directing collective, ManvsMachine were approached by CHI & Partners to create a series of ten abstract spots that would embrace the unique design of the Toyota iQ. Using the car as a catalyst various forms are given new life as a result of the signature contact moment. Creating an impressive CG gallery space to house the installation, ManvsMachine made the car the catalyst for a display of digital artistry and design excellence, perfectly showcasing the IQ's form and features. Expertly lit, box and tube lights trace the car's contours, with larger lights adding soft shadow to create a photo real look as we witness a dazzling carnival of purple colour hitting the car and morphing into amazing shapes and patterns at the point of contact. Controlling exposure using a digital version of high dynamic imaging, ManvsMachine ensured a completely authentic realisation of their CG concept for the car, as well as rendering using Vray, specifically designed for photo-realism and architectural scenes. A completely authentic feel was also central to ManvsMachine's camerawork, which they kept within the constraints of a studio camera to heighten the idea that the installation is being viewed in a gallery and to avoid any distraction as they draw the eye to the car's design and attributes. Using a carefully chosen mix of close, mid and wide shots, the close shots explore the car's form, while the mid and wide shots show the full impact of each unique catalyst moment. Subtle details added to the floor and wall joints of the space change its shape and dimensions to enhance interactivity but the focus always remains clearly on the car. The whole is a masterful illustration by ManvsMachine of the high design aesthetic of the Toyota IQ. ManvsMachine add: “It was great to get the opportunity to apply such abstract motion graphics techniques to such a mainstream channel and was a joys working for such a forward thinking brand as Toyota." 2011-05-06T10:50:33+02:00 Toyota IQ advertising 30 http://scaryideas.com/content/23326/ http://scaryideas.com/content/23326. http://scaryideas.com/content/23326 http://scaryideas.com/t/23326.jpg Cointreau : The original Margarita story 2011-05-06T10:53:59+02:00 Cointreau advertising 30 http://scaryideas.com/content/23330/ http://scaryideas.com/content/23330. http://scaryideas.com/content/23330 http://scaryideas.com/t/23330.jpg Montecasino : Mavericks of Chance Asked to try normalise the gambling industry in South Africa in an attempt to make casinos more socially acceptable, we created this TV ad as part of our Mavericks of Chance campaign. 2011-05-06T14:12:54+02:00 Montecasino advertising 30 http://scaryideas.com/content/23336/ http://scaryideas.com/content/23336. http://scaryideas.com/content/23336 http://scaryideas.com/t/23336.jpg Energieveilig (energy safety) : Maik's burnt down window display 2011-05-06T13:26:15+02:00 Energieveilig (energy safety) advertising 30 http://scaryideas.com/content/23389/ http://scaryideas.com/content/23389. http://scaryideas.com/content/23389 http://scaryideas.com/t/23389.jpg Castrol : Tested to Perfection A hyper-realized product demonstration transforms newly reformulated Castrol EDGE motor oil into an animated super hero that flows through the toughest challenges a car engine endures to deliver on the promise that it is “Tested to Perfection.” “Castrol EDGE is a high-tech product for this category, featuring Titanium Fluid Strength Technology that adapts to the needs of your engine and strengthens performance, no matter how you drive,” explained Melanie Smith, Marketing Director. “The new work by Ogilvy supports our legacy of innovation and gives us an opportunity to launch the first truly global effort to support the brand.” The new campaign features television, online and print elements. It is currently running in the US and will roll out in Europe, Latin America and Asia over the next several months. “There are a lot of spots that show performance through tough driving scenarios, but the challenge to actually show Titanium Fluid Strength Technology inspired us to make the oil itself the hero and to create a simulation of the test process of amazing scale and drama,” explained Sung Chang, Executive Creative Director at Ogilvy. His partner, Creative Director Craig Mannion added that “The intention was to approach the design of the track in the same manner in which Castrol Engineers create Castrol Edge - with the sole purpose to push the oil to its limits.” Ogilvy turned to digital animation and film specialists at Psyop to bring their vision of the ultimate test track to life. Psyop’s team under creative directors Eben Mears, Anh Vu and technical director Tony Barbieri wanted to make the track look realistic while having to animate the main character – the motor oil. In explaining the process, Psyop Creative Director Eben Mears said, “We took the direction of total reality, in terms of shooting film and made everything appear real and possible, and blended in a hint of sci-fi to break the literal constraints of imagination. It felt a bit like a video game, where challenges arise and obstacles pop up, but it was vital that everything appear on first glance as if in a real, possible environment.” 2011-05-10T10:13:37+02:00 Castrol advertising 30 http://scaryideas.com/content/23390/ http://scaryideas.com/content/23390. http://scaryideas.com/content/23390 http://scaryideas.com/t/23390.jpg Fiat Street Evo : Traffic signs app Download the iPhone App here: http://tinyurl.com/5tpuaj4 And the Android App here: http://tinyurl.com/6hapy7o Fiat Street Evo it’s the most surprising catalog a car has ever seen. It’s an app (for iPhone and Android) that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign. For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every feature of the car. 2011-05-24T09:25:43+02:00 Fiat Street Evo advertising 30 http://scaryideas.com/content/23396/ http://scaryideas.com/content/23396. http://scaryideas.com/content/23396 http://scaryideas.com/t/23396.jpg Vodafone : The Wedding 2011-05-10T09:24:58+02:00 Vodafone advertising 30 http://scaryideas.com/content/23398/ http://scaryideas.com/content/23398. http://scaryideas.com/content/23398 http://scaryideas.com/t/23398.jpg Breckenridge Brewery of Colorado : Cold Denver, Colo.,—In a breaking TV campaign for regional specialty brewer Breckenridge Brewery of Colorado, Denver, four short, 15-second spots lampoon some of the bigger beer brands’ ad claims. The parody campaign, titled “Truth in Beervertising,” is by Cultivator Advertising & Design, Denver. Each spot features the V.O. of Breckenridge brewmaster and general mgr. Todd Usry, and, facing the camera, head brewer Bob Harrington. One describes Breckenridge’s seasonal Summerbright Ale as “the perfect summer beer,” and discloses the brewer’s “proprietary” cold test. Usry touches the bottle and pronounces, “it’s cold.” On-screen graphics anticlimactically proclaim, “If you touch it and it’s cold, then it’s cold.” Another deadpan spot touts craft-brewed Avalanche Ale’s “gravity activated pouring” (“When you tip it, beer goes straight into your mouth. When you tip it back, the beer stops flowing.”) Elsewhere in the campaign we learn that “cold is not a flavor”; that “swirly bottlenecks make your beer... swirly?”; and that “nearly every beer on the market has at least three hops in it.” (Lucky U IPA, on the other hand,  is proudly “seven-druple hopped.”) A third-party take on mass beer ad claims can be found at The New York Ale Project. http://tinyurl.com/3k9kqpj Breckenridge’s low-budget exposé befits its limited production. Total 2011 output will top out at 40K barrels. Production costs for the ad campaign came to about $10K, with all four spots filmed in one half-day on-site at the brewery. All were directed and shot by Adam Fowler of KDVR Fox-31, Denver, on which network they will air exclusively, during local news, Broncos football and Sunday prime time programming. They will also be viewable online, and blog seeded. Cultivator credits go to creative director/art director Monte Mead and creative director/copywriter Tim Abare. Other production credits include director of photography Peter Birdsong and sound engineer Chris Lupenski. Beckenridge Brewery of Colorado, LLC was founded in 1990. Its craft beers are now brewed in three locations and sold in Colorado and 25 other states. www.breckbrew.com Cultivator is a creative-focused advertising and design firm. Other accounts include Red Robin Gourmet Burgers, New Belgium Brewing, RockResorts, Chaco sandals, Keystone Resort, Anthony’s Pizza, and ink! Coffee. www.cultivatorads.com 2011-05-10T09:46:33+02:00 Breckenridge Brewery of Colorado advertising 30 http://scaryideas.com/content/23399/ http://scaryideas.com/content/23399. http://scaryideas.com/content/23399 http://scaryideas.com/t/23399.jpg Breckenridge Brewery of Colorado : Gravity Denver, Colo.,—In a breaking TV campaign for regional specialty brewer Breckenridge Brewery of Colorado, Denver, four short, 15-second spots lampoon some of the bigger beer brands’ ad claims. The parody campaign, titled “Truth in Beervertising,” is by Cultivator Advertising & Design, Denver. Each spot features the V.O. of Breckenridge brewmaster and general mgr. Todd Usry, and, facing the camera, head brewer Bob Harrington. One describes Breckenridge’s seasonal Summerbright Ale as “the perfect summer beer,” and discloses the brewer’s “proprietary” cold test. Usry touches the bottle and pronounces, “it’s cold.” On-screen graphics anticlimactically proclaim, “If you touch it and it’s cold, then it’s cold.” Another deadpan spot touts craft-brewed Avalanche Ale’s “gravity activated pouring” (“When you tip it, beer goes straight into your mouth. When you tip it back, the beer stops flowing.”) Elsewhere in the campaign we learn that “cold is not a flavor”; that “swirly bottlenecks make your beer... swirly?”; and that “nearly every beer on the market has at least three hops in it.” (Lucky U IPA, on the other hand,  is proudly “seven-druple hopped.”) A third-party take on mass beer ad claims can be found at The New York Ale Project. http://tinyurl.com/3k9kqpj Breckenridge’s low-budget exposé befits its limited production. Total 2011 output will top out at 40K barrels. Production costs for the ad campaign came to about $10K, with all four spots filmed in one half-day on-site at the brewery. All were directed and shot by Adam Fowler of KDVR Fox-31, Denver, on which network they will air exclusively, during local news, Broncos football and Sunday prime time programming. They will also be viewable online, and blog seeded. Cultivator credits go to creative director/art director Monte Mead and creative director/copywriter Tim Abare. Other production credits include director of photography Peter Birdsong and sound engineer Chris Lupenski. Beckenridge Brewery of Colorado, LLC was founded in 1990. Its craft beers are now brewed in three locations and sold in Colorado and 25 other states. www.breckbrew.com Cultivator is a creative-focused advertising and design firm. Other accounts include Red Robin Gourmet Burgers, New Belgium Brewing, RockResorts, Chaco sandals, Keystone Resort, Anthony’s Pizza, and ink! Coffee. www.cultivatorads.com 2011-05-10T09:48:06+02:00 Breckenridge Brewery of Colorado advertising 30 http://scaryideas.com/content/23400/ http://scaryideas.com/content/23400. http://scaryideas.com/content/23400 http://scaryideas.com/t/23400.jpg Breckenridge Brewery of Colorado : Hopped Denver, Colo.,—In a breaking TV campaign for regional specialty brewer Breckenridge Brewery of Colorado, Denver, four short, 15-second spots lampoon some of the bigger beer brands’ ad claims. The parody campaign, titled “Truth in Beervertising,” is by Cultivator Advertising & Design, Denver. Each spot features the V.O. of Breckenridge brewmaster and general mgr. Todd Usry, and, facing the camera, head brewer Bob Harrington. One describes Breckenridge’s seasonal Summerbright Ale as “the perfect summer beer,” and discloses the brewer’s “proprietary” cold test. Usry touches the bottle and pronounces, “it’s cold.” On-screen graphics anticlimactically proclaim, “If you touch it and it’s cold, then it’s cold.” Another deadpan spot touts craft-brewed Avalanche Ale’s “gravity activated pouring” (“When you tip it, beer goes straight into your mouth. When you tip it back, the beer stops flowing.”) Elsewhere in the campaign we learn that “cold is not a flavor”; that “swirly bottlenecks make your beer... swirly?”; and that “nearly every beer on the market has at least three hops in it.” (Lucky U IPA, on the other hand,  is proudly “seven-druple hopped.”) A third-party take on mass beer ad claims can be found at The New York Ale Project. http://tinyurl.com/3k9kqpj Breckenridge’s low-budget exposé befits its limited production. Total 2011 output will top out at 40K barrels. Production costs for the ad campaign came to about $10K, with all four spots filmed in one half-day on-site at the brewery. All were directed and shot by Adam Fowler of KDVR Fox-31, Denver, on which network they will air exclusively, during local news, Broncos football and Sunday prime time programming. They will also be viewable online, and blog seeded. Cultivator credits go to creative director/art director Monte Mead and creative director/copywriter Tim Abare. Other production credits include director of photography Peter Birdsong and sound engineer Chris Lupenski. Beckenridge Brewery of Colorado, LLC was founded in 1990. Its craft beers are now brewed in three locations and sold in Colorado and 25 other states. www.breckbrew.com Cultivator is a creative-focused advertising and design firm. Other accounts include Red Robin Gourmet Burgers, New Belgium Brewing, RockResorts, Chaco sandals, Keystone Resort, Anthony’s Pizza, and ink! Coffee. www.cultivatorads.com 2011-05-10T09:49:12+02:00 Breckenridge Brewery of Colorado advertising 30 http://scaryideas.com/content/23401/ http://scaryideas.com/content/23401. http://scaryideas.com/content/23401 http://scaryideas.com/t/23401.jpg Breckenridge Brewery of Colorado : Swirly Denver, Colo.,—In a breaking TV campaign for regional specialty brewer Breckenridge Brewery of Colorado, Denver, four short, 15-second spots lampoon some of the bigger beer brands’ ad claims. The parody campaign, titled “Truth in Beervertising,” is by Cultivator Advertising & Design, Denver. Each spot features the V.O. of Breckenridge brewmaster and general mgr. Todd Usry, and, facing the camera, head brewer Bob Harrington. One describes Breckenridge’s seasonal Summerbright Ale as “the perfect summer beer,” and discloses the brewer’s “proprietary” cold test. Usry touches the bottle and pronounces, “it’s cold.” On-screen graphics anticlimactically proclaim, “If you touch it and it’s cold, then it’s cold.” Another deadpan spot touts craft-brewed Avalanche Ale’s “gravity activated pouring” (“When you tip it, beer goes straight into your mouth. When you tip it back, the beer stops flowing.”) Elsewhere in the campaign we learn that “cold is not a flavor”; that “swirly bottlenecks make your beer... swirly?”; and that “nearly every beer on the market has at least three hops in it.” (Lucky U IPA, on the other hand,  is proudly “seven-druple hopped.”) A third-party take on mass beer ad claims can be found at The New York Ale Project. http://tinyurl.com/3k9kqpj Breckenridge’s low-budget exposé befits its limited production. Total 2011 output will top out at 40K barrels. Production costs for the ad campaign came to about $10K, with all four spots filmed in one half-day on-site at the brewery. All were directed and shot by Adam Fowler of KDVR Fox-31, Denver, on which network they will air exclusively, during local news, Broncos football and Sunday prime time programming. They will also be viewable online, and blog seeded. Cultivator credits go to creative director/art director Monte Mead and creative director/copywriter Tim Abare. Other production credits include director of photography Peter Birdsong and sound engineer Chris Lupenski. Beckenridge Brewery of Colorado, LLC was founded in 1990. Its craft beers are now brewed in three locations and sold in Colorado and 25 other states. www.breckbrew.com Cultivator is a creative-focused advertising and design firm. Other accounts include Red Robin Gourmet Burgers, New Belgium Brewing, RockResorts, Chaco sandals, Keystone Resort, Anthony’s Pizza, and ink! Coffee. www.cultivatorads.com 2011-05-10T09:50:20+02:00 Breckenridge Brewery of Colorado advertising 30 http://scaryideas.com/content/23403/ http://scaryideas.com/content/23403. http://scaryideas.com/content/23403 http://scaryideas.com/t/23403.jpg Intel : The Chase Film Created by Venables Bell & Partners and Nexus Interactive Arts with their Directors Smith & Foulkes (Narrative/Animation/Live action) and El Mysterioso (Digital Development), the intended environment is one where users are able to participate through gaming, Twitter feeds, downloads and other social features. Because the video uses a lot of online programs and sites in the story, we created actual online entities from those that appear in the video. For example, we uploaded the "Ultimate Cannonball" video on YouTube, so users could find it if they cared to search. In order to create a system that rewards users at home for finding these "secret" online properties and to keep them engaged, we made "The Chase Hunt," a Facebook-based tracker records how many sites users find. If they find all nine hidden links that are embedded in nine different pages, their names are entered in a special section inside The Chase Facebook tab. In all, the re-mastered HTML5 experience uses more than 78 unique windows to create the desktop takeover experience that replicates the original film using live windows on the user’s desktop. The re-launch is in 12 languages spanning over 25 Facebook country pages. Debuted in January, “The Chase” demonstrates the performance of Intel’s 2nd generation Core™ i5 processor by creating an action film out of multiple computer application windows. *Note: This link will only run in an HTML5-compatible browser (Chrome, Internet Explorer 9, Firefox 4, Safari 5). 2011-05-10T10:19:01+02:00 Intel advertising 30 http://scaryideas.com/content/23404/ http://scaryideas.com/content/23404. http://scaryideas.com/content/23404 http://scaryideas.com/t/23404.jpg Santec Security Cameras : Prison 2011-05-10T11:20:21+02:00 Santec Security Cameras advertising 30 http://scaryideas.com/content/23405/ http://scaryideas.com/content/23405. http://scaryideas.com/content/23405 http://scaryideas.com/t/23405.jpg Cadbury : Dancing Clothes 2011-05-10T12:08:08+02:00 Cadbury advertising 30 http://scaryideas.com/content/23406/ http://scaryideas.com/content/23406. http://scaryideas.com/content/23406 http://scaryideas.com/t/23406.jpg Spring Tea : Ring The concept was "cool down" and we decided to make a little fun of people over sharing on Facebook. 2011-05-14T19:12:45+02:00 Spring Tea advertising 30 http://scaryideas.com/content/23407/ http://scaryideas.com/content/23407. http://scaryideas.com/content/23407 http://scaryideas.com/t/23407.jpg Spring Tea : Party The concept was "cool down" and we decided to make a little fun of people over sharing on Facebook. 2011-05-14T19:12:55+02:00 Spring Tea advertising 30 http://scaryideas.com/content/23423/ http://scaryideas.com/content/23423. http://scaryideas.com/content/23423 http://scaryideas.com/t/23423.jpg Coca-Cola : Rush Hour Cinema The first traffic jam turned into a drive in cinema. Ogilvy and Mather, Bogota spot for Coca Cola 2011-05-11T09:21:44+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/23431/ http://scaryideas.com/content/23431. http://scaryideas.com/content/23431 http://scaryideas.com/t/23431.jpg Brady Campaign To Prevent Gun Violence : Targets A new 30-second spot for the Brady Campaign to Prevent Gun Violence, produced by Charged Studios, challenges the phrase “Guns don’t kill people, people do.” Delivering a no-holds-barred message against those slippery semantics, the spot asserts a strong opening argument: “A magazine that allows a gun to fire 32 shots in 16 seconds is only good for one thing: killing a lot of people – fast." Charged Studios’ team took the spot from script to final ad in five-days. They designed and built the set in studio and worked as a collaborative unit to meet the tight deadline and still deliver an innovative, compelling spot. The commercial features a man firing a handgun with an extended clip down a firing range, however the generic target traditionally used has been replaced with silhouettes of a little girl, a college student, a postman, and representations of innocent bystanders also killed by guns each year. The compelling ad calls upon President Obama to come out more forcefully in support of a ban on high-capacity ammunition clips. Featured during segments of numerous national news outlets, including CBS, The Washington Post, The Huffington Post, ABC, MSNBC, CNN and Fox, the spot has further maximized its impact. “Our biggest challenge was to create a dynamic spot centered around one simple message,” explains Charged Studios’ director and executive producer, Adam Pierce. “We needed to convey undertones of violence by depicting the extended clip as the true villain.” Charged worked with Fenton and copywriter Josh Gold. on the project. “The Fenton-Charged partnership worked great. We were impressed by their speed and skill at every turn,” said Jenn Lindenauer, senior vice president at Fenton. “Bringing a full crew to a gun range on such short notice would have been problematic. Instead, we pulled details from real gun ranges and replicated the look in-house over two days, from the mechanism of the targets to the signage posted on the walls,” said Pierce. DP Paul Kloss shot the spot on Charged Studios’ Canon 5D, and then, working on a tight schedule, Charged editor Andy Harmon made maximum use of the post process. Using Final Cut Pro and After Effects he fine-tuned subtle details and elevated the intensity and impact of the spot to the next level. Daron Murphy composed the dark score, which he mixed with VO, gunshots and ambient tone using Apple Logic Pro. “The editing process benefitted from the fluidity between the client and our team,” says Pierce. “And it was a message worth hammering home.” “Fenton and producer Jenn Lindenauer brought a genuine passion about this issue to the project,” adds producer Mike Landry. “Their level of conviction really comes through in the agency’s concept and was key to creating a strong point of view that not only makes it an effective commercial, but integrates into broadcast news media coverage to represent the heart of this issue.” “Being that close to a gun firing long bursts of rounds from an extended clip really makes it clear why they should be banned,” sums up Pierce. “We’re proud to have the opportunity to contribute to this cause.” 2011-05-11T09:57:54+02:00 Brady Campaign To Prevent Gun Violence advertising 30 http://scaryideas.com/content/23432/ http://scaryideas.com/content/23432. http://scaryideas.com/content/23432 http://scaryideas.com/t/23432.jpg Audi A1 : Oomph 2011-05-11T11:48:11+02:00 Audi A1 advertising 30 http://scaryideas.com/content/23435/ http://scaryideas.com/content/23435. http://scaryideas.com/content/23435 http://scaryideas.com/t/23435.jpg TELE2 : SUPERKOMBO Brief To communicate in a human way a complicated digital product offer - three in one: € 0 for sms; € 0 for calls; 1 mb for the lowest price - for biggest prepaid brand zz (zelta zivtina) in Latvia. Challenges and key objectives Telecomunication market is cluttered with a various offers communicated in identical or similar way, and it is difficult for a customer to understand and recognize them. Solution We handcrafted from wood and steel a charming character with an extraordinary voice. Product price offer (0:0:1) was implemented into the character’s design. We named it superkombo. The digital world became his home and reality. Outcome Supercombo became extremely popular and loved by customers. Hundreds of tweets, blogs, t-shirts, articles, even tatoos have been dedicated to supercombo. Supercombo itself replaced lapdog and was taken to public events, fashion shows, tv shows and press conferences, and widely reflected in media. Supercombo standed out among other alike competitor offers. Supercombo not only raised number of clients by 9% by the end of the campaign, but also rocketed zelta zivtina to the first position among pre-paid telecom brands in Latvia. Children came to zz salespoints to ask if it is possible to by superkombo as a toy. • Product awareness grew from 0% to 96% • value-for-money grew by 10%. • Nps grew by 9% • number of customers considering to swich to zz grew by 10% 2011-05-11T14:13:05+02:00 TELE2 advertising 30 http://scaryideas.com/content/23444/ http://scaryideas.com/content/23444. http://scaryideas.com/content/23444 http://scaryideas.com/t/23444.jpg Coca-Cola : 3D 125th Anniversary Illumination We're celebrating our 125 birthday in style. We've got a spectacular building illumination featuring some of the most amazing Coca-Cola moments of the past 125 years. As a way to thank you for being the best fans in the world, we're even going to light up some of your amazing photos from Facebook, Flickr, Twitter, and more. Stay tuned for special highlight coverage, and thank you for the past 125 years. The Coca-Cola Company's 125th Anniversary montage includes images, which have been used by permission. More information is available at http://CokeURL.com/125attribution 2011-05-12T09:09:11+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/23465/ http://scaryideas.com/content/23465. http://scaryideas.com/content/23465 http://scaryideas.com/t/23465.jpg Vitaminwater : Frog 2011-05-13T09:36:18+02:00 Vitaminwater advertising 30 http://scaryideas.com/content/23467/ http://scaryideas.com/content/23467. http://scaryideas.com/content/23467 http://scaryideas.com/t/23467.jpg Тонус : Milla Jovovich 2011-05-13T09:38:19+02:00 Тонус advertising 30 http://scaryideas.com/content/23468/ http://scaryideas.com/content/23468. http://scaryideas.com/content/23468 http://scaryideas.com/t/23468.jpg Lakai Limited Footwear : Out Of Control 2011-05-13T09:39:23+02:00 Lakai Limited Footwear advertising 30 http://scaryideas.com/content/23469/ http://scaryideas.com/content/23469. http://scaryideas.com/content/23469 http://scaryideas.com/t/23469.jpg Pepsi MAX : Clubhouse in the Corn When TBWA\Chiat\Day wanted to push the envelope for the new Pepsi MAX campaign, they turned to QuietMan and CD/Lead Flame Artist Johnnie Semerad to help make the ambitious concept a reality. "The Pepsi Max campaign is basically a riff on 'Field of Dreams,'" notes Johnnie. "Instead of having a baseball field in the middle of a cornfield, they have a clubhouse, and it features many major league baseball players past and present - both legends and current stars." The big twist on this slice of old-fashioned Americana is that the campaign features a notable first for the advertising world; consumers can download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to the consumer's phone for a free 20-ounce bottle of Pepsi Max. The spots, titled Clubhouse In The Corn and Rally, are already on YouTube, and will air during Major League Baseball games and through the end of the year. 2011-05-13T09:41:44+02:00 Pepsi MAX advertising 30 http://scaryideas.com/content/23470/ http://scaryideas.com/content/23470. http://scaryideas.com/content/23470 http://scaryideas.com/t/23470.jpg Coca-Cola : 125th Anniversary 2011-05-13T09:43:55+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/23473/ http://scaryideas.com/content/23473. http://scaryideas.com/content/23473 http://scaryideas.com/t/23473.jpg Jessie J : Nobody’s Perfect 2011-05-13T11:31:11+02:00 Jessie J advertising 30 http://scaryideas.com/content/23484/ http://scaryideas.com/content/23484. http://scaryideas.com/content/23484 http://scaryideas.com/t/23484.jpg New Museum : Let Us Make Cake On Saturday, May 7th, Flash:Light transformed Mulberry Street, Patrick’s Cathedral and the facade of the New Museum into a spectacular nighttime environment of temporary, site-specific public art. An artist-driven antidote to light-based advertising and the capitalization of public space, the event represents a new platform for artists working in light, sound, performance and projection art to present groundbreaking work that re-imagines an iconic New York City neighborhood. Over 5000 people came out for the event. The Media Merchants, with offices in Toronto, Vancouver and Los Angeles, were a technical sponsor for the event and contributed to its success by lending their expertise in architectural projection mapping to the artists and assisted them in the execution their installations – 12 in all. "We were thrilled to join Flash:Light as a technical sponsor, taking our expertise in 3D Projection Mapping and translating an amazing collection of artist's visions on the exterior of the New Museum,” says Anthony Diehl, Technical Director, The Media Merchants. “With the building being almost 200 feet tall, the 20 minute video, which was looped, was a spectacular sight to be seen.” “It was a pleasure and privilege to be a part of an equally professional team, that through artists were able to present the raw capabilities of projection mapping,” adds Adam Adamek, Project Manager, The Media Merchants. “The scale and creativity of the event confirms that this medium is not only picking up stride, but already has talented and skilled experts." 2011-05-14T19:19:53+02:00 New Museum advertising 30 http://scaryideas.com/content/23499/ http://scaryideas.com/content/23499. http://scaryideas.com/content/23499 http://scaryideas.com/t/23499.jpg Snickers : Party 2011-05-20T09:28:46+02:00 Snickers advertising 30 http://scaryideas.com/content/23500/ http://scaryideas.com/content/23500. http://scaryideas.com/content/23500 http://scaryideas.com/t/23500.jpg Xerox : Both sides 2011-05-20T09:31:12+02:00 Xerox advertising 30 http://scaryideas.com/content/23501/ http://scaryideas.com/content/23501. http://scaryideas.com/content/23501 http://scaryideas.com/t/23501.jpg McDonalds : Apple Tree 2011-05-20T09:32:05+02:00 McDonalds advertising 30 http://scaryideas.com/content/23502/ http://scaryideas.com/content/23502. http://scaryideas.com/content/23502 http://scaryideas.com/t/23502.jpg Cadburys : Monks Van Wyk captures Joy in China Erik Van Wyk’s latest offering is a breathtaking piece of human whimsy for Cadbury’s Glass And A Half Productions filmed entirely on location in rural China. Visual authenticity and pitch perfect performances formed the basis for creating and capturing a surreal moment of pure joy. Working with untrained talent did not come without its challenges, although integral to Erik’s vision for balancing respect with a heartfelt connection towards the reclusive and charming monks. Van Wyk, ‘What this endearing group does so beautifully and simply, is reflect humanity back to us. The part of humanity we like.’ As always, Executive Producer/Producer Melina McDonald made the impossible possible. www.bouffant.tv 2011-05-20T15:02:38+02:00 Cadburys advertising 30 http://scaryideas.com/content/23503/ http://scaryideas.com/content/23503. http://scaryideas.com/content/23503 http://scaryideas.com/t/23503.jpg MINI : Recycling Poster A MINI has only the things it really needs. That means getting rid of the superfluous and keeping an eye on the essentials. MINI calls this MINIMALISM. First the billboard was dismantled. The metal plate with its many layers of paper was then taken away to be sand-blasted. There the old board was partly covered with a stencil from the British sporty lifestyle brand which included the «BE MINI» lettering. Then the uncoated metal layer of the board was exposed. But only in certain places, of course. But the poster was still not completely reduced down to the bare essentials. To do this, a creative touch was now called for to carefully strip away up to eight layers of posters underneath until there really was nothing left to remove. Then the poster was returned to its rightful place, now as a genuine, unique work of art. But because MINI is serious about MINIMALISM, the British carmaker demonstrated its art of omission not just on one unique poster but on over 20 displayed all over Switzerland. Because keeping an eye on the essentials is important everywhere. 2011-05-20T09:48:49+02:00 MINI advertising 30 http://scaryideas.com/content/23506/ http://scaryideas.com/content/23506. http://scaryideas.com/content/23506 http://scaryideas.com/t/23506.jpg Nike : Run Cool "Run Cool" promotes the Lunarswift+ 2, a redesigned version of the classic Nike running shoe. The Vitamin team concepted a world where the retooling of the shoe occurs in a futuristic laboratory full of pristine high-tech gear. A sleek robotic arm uses a laser to cut a breathable pattern into the shoe's surface while a gyroscopic pedestal tests its overall performance. Another robot arm swings into view, cradling a display showcasing the shoeâs available color stylings and the 'Run Cool' slogan. 2011-05-20T09:53:12+02:00 Nike advertising 30 http://scaryideas.com/content/23507/ http://scaryideas.com/content/23507. http://scaryideas.com/content/23507 http://scaryideas.com/t/23507.jpg Tok&Stok : Twitter Manuals Sao Paulo, April 2011 – Tok&Stok releases an unprecedented action on Twitter to prove that their furniture are really easy to assemble. The company now provides instruction manuals in the social network.At the profile @manuais_tokstok, consumers may see, in just 140 characters, how to assemble the furniture. They can also download an assembly diagram of each furniture. The action was created by DDB Brasil. Beside the differential use of social media, the action also shows the concern of Tok&Stok and the environment: each manual in 140 characters on Twitter saved a piece of paper. 2011-05-20T09:54:29+02:00 Tok&Stok advertising 30 http://scaryideas.com/content/23508/ http://scaryideas.com/content/23508. http://scaryideas.com/content/23508 http://scaryideas.com/t/23508.jpg Antarctica : Beer GPS Carnaval in Rio, March 2011. Three million people go out in the streets every day to enjoy the celebrations. Their fuel? Antarctica beer, of course; which in Brazil is known as "A BOA", or "The GOOD". But how were they supposed to find a street vendor amongst the crowd? With this in mind, Antarctica via AlmapBBDO, Sao Paulo created the GPS da BOA, a giant arrow that showed people where the nearest vendor was. 2011-05-20T09:55:20+02:00 Antarctica advertising 30 http://scaryideas.com/content/23509/ http://scaryideas.com/content/23509. http://scaryideas.com/content/23509 http://scaryideas.com/t/23509.jpg BMW : Refuel What is the Ultimate Driving Machine? In BMW's new "Refuel" commercial, it's the innovative BMW 5 Series that's just as fuel-efficient as it is powerful. 2011-05-20T09:56:22+02:00 BMW advertising 30 http://scaryideas.com/content/23510/ http://scaryideas.com/content/23510. http://scaryideas.com/content/23510 http://scaryideas.com/t/23510.jpg Audi A4 : Car Carrier 2011-05-20T15:42:20+02:00 Audi A4 advertising 30 http://scaryideas.com/content/23511/ http://scaryideas.com/content/23511. http://scaryideas.com/content/23511 http://scaryideas.com/t/23511.jpg Peugeot : Child's Play Remember that feeling as a kid when your car could do anything? Peugeot never lost that.TVC by Euro RSCG , London 2011-05-20T09:58:23+02:00 Peugeot advertising 30 http://scaryideas.com/content/23548/ http://scaryideas.com/content/23548. http://scaryideas.com/content/23548 http://scaryideas.com/t/23548.jpg Audi A7 : Spring Cleaning 2011-05-20T15:39:46+02:00 Audi A7 advertising 30 http://scaryideas.com/content/23512/ http://scaryideas.com/content/23512. http://scaryideas.com/content/23512 http://scaryideas.com/t/23512.jpg De Lijn : Ants 2011-05-20T09:59:14+02:00 De Lijn advertising 30 http://scaryideas.com/content/23513/ http://scaryideas.com/content/23513. http://scaryideas.com/content/23513 http://scaryideas.com/t/23513.jpg GRAACC : The Great Banner Sale GRAACC is a hospital that offers free treatment to children with cancer. To continue its work, the institution needs to raise donation each month. For their 2011 World Cancer Day campaign, major websites donate display media. The idea was to resell these banners to other users and companies and direct all the money to GRAACC. 2011-05-20T10:01:01+02:00 GRAACC advertising 30 http://scaryideas.com/content/23514/ http://scaryideas.com/content/23514. http://scaryideas.com/content/23514 http://scaryideas.com/t/23514.jpg Citroen : Blenders 2011-05-20T10:02:06+02:00 Citroen advertising 30 http://scaryideas.com/content/23535/ http://scaryideas.com/content/23535. http://scaryideas.com/content/23535 http://scaryideas.com/t/23535.jpg Poker Wingman : Bunny 2011-05-20T12:22:51+02:00 Poker Wingman advertising 30 http://scaryideas.com/content/23553/ http://scaryideas.com/content/23553. http://scaryideas.com/content/23553 http://scaryideas.com/t/23553.jpg Nestlé Aero Biscuit : The Alternative 2011-05-23T09:09:58+02:00 Nestlé Aero Biscuit advertising 30 http://scaryideas.com/content/23554/ http://scaryideas.com/content/23554. http://scaryideas.com/content/23554 http://scaryideas.com/t/23554.jpg Mitsubishi : Road to Death 2011-05-23T09:10:58+02:00 Mitsubishi advertising 30 http://scaryideas.com/content/23555/ http://scaryideas.com/content/23555. http://scaryideas.com/content/23555 http://scaryideas.com/t/23555.jpg Renault Wind : Get noticed 2011-05-23T09:12:04+02:00 Renault Wind advertising 30 http://scaryideas.com/content/23556/ http://scaryideas.com/content/23556. http://scaryideas.com/content/23556 http://scaryideas.com/t/23556.jpg TAB Sport : Bad Calls 2011-05-23T09:13:03+02:00 TAB Sport advertising 30 http://scaryideas.com/content/23558/ http://scaryideas.com/content/23558. http://scaryideas.com/content/23558 http://scaryideas.com/t/23558.jpg Toyota : Gauntlet A car is torture tested to see if it stands up to Toyota's quality standards in this spectacular spot via Publicis Mojo, Sydney, directed by Pleix from Blink. 2011-05-23T09:16:25+02:00 Toyota advertising 30 http://scaryideas.com/content/23559/ http://scaryideas.com/content/23559. http://scaryideas.com/content/23559 http://scaryideas.com/t/23559.jpg AT&T : Spider 2011-05-26T15:20:59+02:00 AT&T advertising 30 http://scaryideas.com/content/23560/ http://scaryideas.com/content/23560. http://scaryideas.com/content/23560 http://scaryideas.com/t/23560.jpg DIRECTV : Hothouse Never miss a moment while watching your favorite movie with DIRECTV Whole Home DVR service. Start watching in one room. Pause, and continue watching in any other room. 2011-05-23T09:18:51+02:00 DIRECTV advertising 30 http://scaryideas.com/content/23582/ http://scaryideas.com/content/23582. http://scaryideas.com/content/23582 http://scaryideas.com/t/23582.jpg Turkish Airlines : Fly Turkish The World is at your fingertips with Fly Turkish Just download thi application, choose your flight. And take off to anyjhere in the world in exquisite comfort. 2011-05-23T13:51:25+02:00 Turkish Airlines advertising 30 http://scaryideas.com/content/23583/ http://scaryideas.com/content/23583. http://scaryideas.com/content/23583 http://scaryideas.com/t/23583.jpg Turkish Airlines : The Visitor Imagine a world... Where flying is living, and living is flying. You’re invited to discover the unlimited world of Turkish Airlines... To reflect the promise of Turkish Airlines which we describe with our motto “Globally Yours”, we created a civilization living on our red sphere and tried to tell a brief story about how hard and in harmony they work to please all of our travellers worldwide. Produced by Passion Pictures, the winner of the latest Academy Award in Best Animation Short Film Category, here’s “The Visitor” for your eyes only. 2011-05-23T13:54:11+02:00 Turkish Airlines advertising 30 http://scaryideas.com/content/23592/ http://scaryideas.com/content/23592. http://scaryideas.com/content/23592 http://scaryideas.com/t/23592.jpg Kraft Foods : Breakstone's Sour Cream - Potato “In designing the Breakstone’s sour cream character we wanted him to be memorable, charming and have a certain vulnerable innocence,” says Dennis Turner, Senior Animator, axyz. “He’s like an adolescent going through his first crush.” Inspiration for the character design came from the structure of the Breakstone’s container itself and a series of drawings by Bob Fortier, axyz’s in-house 2D Animation Director. “I incorporated some of the curving geometric corners of the actual container with the adorable arms and legs in Bob's sketches,” says Turner. “The result gave the character's arms and legs a look that belongs with the container, looking like smooth organic extensions of the container structure.” 2011-05-24T09:29:53+02:00 Kraft Foods advertising 30 http://scaryideas.com/content/23593/ http://scaryideas.com/content/23593. http://scaryideas.com/content/23593 http://scaryideas.com/t/23593.jpg Kraft Foods : Breakstone's Sour Cream - Taco “In designing the Breakstone’s sour cream character we wanted him to be memorable, charming and have a certain vulnerable innocence,” says Dennis Turner, Senior Animator, axyz. “He’s like an adolescent going through his first crush.” Inspiration for the character design came from the structure of the Breakstone’s container itself and a series of drawings by Bob Fortier, axyz’s in-house 2D Animation Director. “I incorporated some of the curving geometric corners of the actual container with the adorable arms and legs in Bob's sketches,” says Turner. “The result gave the character's arms and legs a look that belongs with the container, looking like smooth organic extensions of the container structure.” 2011-05-24T09:30:43+02:00 Kraft Foods advertising 30 http://scaryideas.com/content/23600/ http://scaryideas.com/content/23600. http://scaryideas.com/content/23600 http://scaryideas.com/t/23600.jpg Reebok ZigTech : Peyton Manning - Indianapolis Colts 2011-05-24T16:05:27+02:00 Reebok ZigTech advertising 30 http://scaryideas.com/content/23601/ http://scaryideas.com/content/23601. http://scaryideas.com/content/23601 http://scaryideas.com/t/23601.jpg Reebok ZigTech : John Wall - Washington Wizards 2011-05-24T16:06:40+02:00 Reebok ZigTech advertising 30 http://scaryideas.com/content/23602/ http://scaryideas.com/content/23602. http://scaryideas.com/content/23602 http://scaryideas.com/t/23602.jpg Reebok ZigTech : Yuvraj Singh - India National Cricket Team 2011-05-24T16:17:38+02:00 Reebok ZigTech advertising 30 http://scaryideas.com/content/23603/ http://scaryideas.com/content/23603. http://scaryideas.com/content/23603 http://scaryideas.com/t/23603.jpg Reebok ZigTech : Mahendra Singh Dhoni - India National Cricket Team 2011-05-24T16:17:59+02:00 Reebok ZigTech advertising 30 http://scaryideas.com/content/23604/ http://scaryideas.com/content/23604. http://scaryideas.com/content/23604 http://scaryideas.com/t/23604.jpg Reebok ZigTech : Amir Khan - Professional British Boxer 2011-05-24T16:20:19+02:00 Reebok ZigTech advertising 30 http://scaryideas.com/content/23605/ http://scaryideas.com/content/23605. http://scaryideas.com/content/23605 http://scaryideas.com/t/23605.jpg Reebok ZigTech : Iker Casillas - Real Madrid 2011-05-24T16:21:14+02:00 Reebok ZigTech advertising 30 http://scaryideas.com/content/23606/ http://scaryideas.com/content/23606. http://scaryideas.com/content/23606 http://scaryideas.com/t/23606.jpg Reebok ZigTech : Lewis Hamilton - McLaren-Mercedes Formula 1 Driver 2011-05-24T16:22:07+02:00 Reebok ZigTech advertising 30 http://scaryideas.com/content/23607/ http://scaryideas.com/content/23607. http://scaryideas.com/content/23607 http://scaryideas.com/t/23607.jpg Reebok ZigTech : Alex Ovechkin - Washington Capitals 2011-05-24T16:23:21+02:00 Reebok ZigTech advertising 30 http://scaryideas.com/content/23618/ http://scaryideas.com/content/23618. http://scaryideas.com/content/23618 http://scaryideas.com/t/23618.jpg Canon : Parade 2011-05-25T17:29:53+02:00 Canon advertising 30 http://scaryideas.com/content/23619/ http://scaryideas.com/content/23619. http://scaryideas.com/content/23619 http://scaryideas.com/t/23619.jpg Canon : Parade - Behind the Scenes 2011-05-25T17:30:46+02:00 Canon advertising 30 http://scaryideas.com/content/23620/ http://scaryideas.com/content/23620. http://scaryideas.com/content/23620 http://scaryideas.com/t/23620.jpg Orange RockCorps : Echafaudage Orchestra 2011-05-26T09:53:10+02:00 Orange RockCorps advertising 30 http://scaryideas.com/content/23625/ http://scaryideas.com/content/23625. http://scaryideas.com/content/23625 http://scaryideas.com/t/23625.jpg Neutrogena : Never been easier to prevent the expression lines Sao Paulo, May 2011 - Skin care is a common subject on most of women conversations. This subject now counts with one more reinforcement. Neutrogena released an interactive booklet in which people can share their own experience in how to eliminate expression lines. Created by DDB Brasil, the ad has actual lines, as if they were wrinkles on women faces. To eliminate them, the reader must pull the product’s package. The action refers to the use of night time facial moisturizer Neutrogena Ultra-light, which prevents and softens the appearance of expression lines. 2011-05-26T11:59:41+02:00 Neutrogena advertising 30 http://scaryideas.com/content/23626/ http://scaryideas.com/content/23626. http://scaryideas.com/content/23626 http://scaryideas.com/t/23626.jpg Le Snak Deli Dips : A Break With Tradition In this television campaign via Ogilvy Sydney, launching the new Deli range from Le Snak, PRODIGY director Tim Bullock takes a humorous look at "breaking tradition" featuring two lederhosen clad German dancers who, after tasting the new Le Snak Deli range on their break, realise they've been living in the past. With this new found realisation they decide to "modernise" their traditional Bavarian dance routine by incorporating Run D.M.C's "It's Tricky"..... with rather amusing results 2011-05-26T10:46:14+02:00 Le Snak Deli Dips advertising 30 http://scaryideas.com/content/23627/ http://scaryideas.com/content/23627. http://scaryideas.com/content/23627 http://scaryideas.com/t/23627.jpg Fallsview Casino : Impression 2011-05-26T10:59:06+02:00 Fallsview Casino advertising 30 http://scaryideas.com/content/23629/ http://scaryideas.com/content/23629. http://scaryideas.com/content/23629 http://scaryideas.com/t/23629.jpg Lexus : Ben 2011-05-26T11:58:21+02:00 Lexus advertising 30 http://scaryideas.com/content/23630/ http://scaryideas.com/content/23630. http://scaryideas.com/content/23630 http://scaryideas.com/t/23630.jpg Chivas Regal : The Story of Chivas Regal 25 The three-minute film, which is narrated by actor Joseph Fiennes, uses genuine black-and-white still photography that has been manipulated into a 3D-style, through which the camera zooms and pans. The film starts with Chivas Regal 25 Year Old's birth in 1909 New York and travels through the 20th century, before transitioning to colour and featuring the brand's rebirth in 2007, when master blender Colin Scott reincarnated the brand. Mick Mahoney, Euro RSCG London's creative director, said: "This film was a labour of love. It took eight painstaking months to produce and really does do justice to the quality and craftsmanship of the whisky itself." Film Club Productions have come together with Th1ng directors Alon Ziv and Shay Hamias to make a film for the limited edition of Chivas Regal 25 Year Old Original, the world's first ever luxury whisky. Condensed into three minutes and narrated by Joseph Fiennes, the film consists of archive images animated and manipulated using After Effects to create a three dimensional world that can be explored as it moves through the different ages to tell the story. 2011-05-26T12:00:27+02:00 Chivas Regal advertising 30 http://scaryideas.com/content/23634/ http://scaryideas.com/content/23634. http://scaryideas.com/content/23634 http://scaryideas.com/t/23634.jpg K-Y Jelly : Sandwich 2011-05-26T16:27:14+02:00 K-Y Jelly advertising 30 http://scaryideas.com/content/23637/ http://scaryideas.com/content/23637. http://scaryideas.com/content/23637 http://scaryideas.com/t/23637.jpg Volkswagen : Wedding 2011-05-26T17:29:44+02:00 Volkswagen advertising 30 http://scaryideas.com/content/23639/ http://scaryideas.com/content/23639. http://scaryideas.com/content/23639 http://scaryideas.com/t/23639.jpg Cadburys : Share The Joy - Rhythm The next TV ad in the Share The Joy campaign shows the progression of the piece of music that will be made entirely from the sounds of New Zealand's joy. 2011-05-27T09:28:32+02:00 Cadburys advertising 30 http://scaryideas.com/content/23640/ http://scaryideas.com/content/23640. http://scaryideas.com/content/23640 http://scaryideas.com/t/23640.jpg Heineken : The Perfect Date 2011-05-27T09:30:19+02:00 Heineken advertising 30 http://scaryideas.com/content/23654/ http://scaryideas.com/content/23654. http://scaryideas.com/content/23654 http://scaryideas.com/t/23654.jpg La Détente : Trailer 'La Détente' is an animated short movie set in a trench during the first World War, where a French soldier becomes paralysed with fear. His mind disconnects from reality and he escapes into a dream world where wars are fought by toys. The film was also selected for the recent Cannes film festival and is continuing to take the European festival circuit by storm. Expect big things. 2011-05-27T16:40:30+02:00 La Détente advertising 30 http://scaryideas.com/content/23680/ http://scaryideas.com/content/23680. http://scaryideas.com/content/23680 http://scaryideas.com/t/23680.jpg MTV Movie Awards : Leighton Messter 2011-05-30T08:57:33+02:00 MTV Movie Awards advertising 30 http://scaryideas.com/content/23681/ http://scaryideas.com/content/23681. http://scaryideas.com/content/23681 http://scaryideas.com/t/23681.jpg MTV Movie Awards : Daniel Radcliffe 2011-05-30T08:58:23+02:00 MTV Movie Awards advertising 30 http://scaryideas.com/content/23682/ http://scaryideas.com/content/23682. http://scaryideas.com/content/23682 http://scaryideas.com/t/23682.jpg 91 FM : AMP Poster 91 Rock. Plug 'n' Play Plug 'n' Play 91 rock radio is so rocker that we created the first amplifier poster ever. This poster is made with 16 mini speakers for you to play as much as you want. 2011-05-30T09:00:20+02:00 91 FM advertising 30 http://scaryideas.com/content/23696/ http://scaryideas.com/content/23696. http://scaryideas.com/content/23696 http://scaryideas.com/t/23696.jpg Ariston Washing Machine : Inside The Machine Project To announce the launch of Ariston’s new range of washing machines and let people experience what it feels like to be inside a washing machine, we designed a giant walk-in washing machine installation – complete with video projection, vibrating floors, jets of water and bubbles. The installation which welcomed over 10,000 people, let people experience something that is part of their daily routine from a whole new angle. 2011-05-31T09:24:42+02:00 Ariston Washing Machine advertising 30 http://scaryideas.com/content/23705/ http://scaryideas.com/content/23705. http://scaryideas.com/content/23705 http://scaryideas.com/t/23705.jpg PacSun : Dress Irresponsibly 2011-06-01T09:11:06+02:00 PacSun advertising 30 http://scaryideas.com/content/23714/ http://scaryideas.com/content/23714. http://scaryideas.com/content/23714 http://scaryideas.com/t/23714.jpg A&E Network : The Glades Season - Blue Skies PHILADELPHIA, PA -- Murder is back in season on A&E and at BIGSMACK, the full-service creative/production/design studio led by Creative Director Andy Hann, thanks to 'The Glades,' the hit crime drama that returns for season two next month. BIGSMACK was called in to build on the effective promo campaign they created and executed last year that helped make the first season premiere of The Glades the most-watched drama series premiere in network history. ''A&E loved last year's 'Orange/Sunny with a Chance of Homocide’ concept that helped introduce the series to audiences,'' Hann says. ''This time they asked us to elevate the concept to another level creatively and craft a new way to invoke the same tone that worked so well.'' BIGSMACK responded with the new tagline 'Murder is Back in Season' and a complex 4-spot teaser/promo campaign that also includes a complete toolkit featuring live action endplates for tune-in info, bumpers, lower-thirds, custom snipes and other essentials for A&E producers to use throughout the show’s 13 episode run. Bloody Oranges The three orange-themed spots each begin to the strains of the classic 1940s jazz track ''Blue Skies'' and showcase a flawlessly lit shot perfect orange bathed in sunshine. Suddenly the orange is shot with a bullet, pierced with two arrows and sliced by a flying meat cleaver. Each wound results in the human reaction of blood spurting from and pooling around the orange. The spot ends with the ''Murder is back in season'' tagline and ''The Glades'' and A&E logos. While it may seem simple at first glance, the three orange spots proved immensely complex requiring a complete motion control set up featuring a state-of-the-art Phantom Flex camera that captured the action a stunning rate of 1500 to 2500 frames-per-second. ''The turntable, the camera rig, the lights, and pneumatic armatures were all hooked up to a motion control computer system to create a controllable and repeatable take each time,'' Hann explains. ''We had to shoot many different passes of each element -- blood, smoke, reflections, etc -- and they all needed to line up exactly. All of the separate takes were then retimed and composited together in post. The complex post also required us to rotoscope out the rigs we used to stabilize the oranges on the turntable, as well as add the intense sound design.'' Poolside Homocide The fourth promo spot marks a complete dramatic shift from the orange spots. Shot on location at a Miami pool, the spot again begins with the jaunty strains of “Blue Skies,” and a shot of a sunny, palm tree-filled Florida sky. The camera quickly pans down to reveal a luxury resort and pool where a bikini clad woman floats serenely. The misdirect is revealed abruptly as a rubber-gloved CSI technician grabs the legs of the apparently dead woman and pulls her from the pool while series star Matt Passmore silently contemplates the crimescene. For this spot, the BIGSMACK crew used a 30-foot techno crane with an underwater camera housing to create a perfect tracking shot that starts with skyline, pans down to street level, into the pool and back out. Although the final features a few subtle edits, it was originally conceived and shot in one continuous take. ''Last year we did a spot with Matt that featured him talking directly to the camera and introducing himself to viewers,'' Hann explains, ''but given that the character is now fairly well established with the audience, we went with a more subtle concept with no dialogue. Matt’s performance though is very nuanced and revealing. His reaction to the body tells you a lot -- he has seen this type of crime before and he’s sick of it.'' Adds Hann, ''This second go-round with ''The Glades'' was an opportunity to showcase what makes us unique -- how we can both create compelling concepts that speak to fans of the show and achieve client goals, and also mount extremely complex productions and post. A&E again showed a lot of trust in us to pull this off important project, and I’m proud of what we accomplished.'' 2011-06-01T17:48:10+02:00 A&E Network advertising 30 http://scaryideas.com/content/23715/ http://scaryideas.com/content/23715. http://scaryideas.com/content/23715 http://scaryideas.com/t/23715.jpg A&E Network : The Glades Season - Arrow PHILADELPHIA, PA -- Murder is back in season on A&E and at BIGSMACK, the full-service creative/production/design studio led by Creative Director Andy Hann, thanks to 'The Glades,' the hit crime drama that returns for season two next month. BIGSMACK was called in to build on the effective promo campaign they created and executed last year that helped make the first season premiere of The Glades the most-watched drama series premiere in network history. ''A&E loved last year's 'Orange/Sunny with a Chance of Homocide’ concept that helped introduce the series to audiences,'' Hann says. ''This time they asked us to elevate the concept to another level creatively and craft a new way to invoke the same tone that worked so well.'' BIGSMACK responded with the new tagline 'Murder is Back in Season' and a complex 4-spot teaser/promo campaign that also includes a complete toolkit featuring live action endplates for tune-in info, bumpers, lower-thirds, custom snipes and other essentials for A&E producers to use throughout the show’s 13 episode run. Bloody Oranges The three orange-themed spots each begin to the strains of the classic 1940s jazz track ''Blue Skies'' and showcase a flawlessly lit shot perfect orange bathed in sunshine. Suddenly the orange is shot with a bullet, pierced with two arrows and sliced by a flying meat cleaver. Each wound results in the human reaction of blood spurting from and pooling around the orange. The spot ends with the ''Murder is back in season'' tagline and ''The Glades'' and A&E logos. While it may seem simple at first glance, the three orange spots proved immensely complex requiring a complete motion control set up featuring a state-of-the-art Phantom Flex camera that captured the action a stunning rate of 1500 to 2500 frames-per-second. ''The turntable, the camera rig, the lights, and pneumatic armatures were all hooked up to a motion control computer system to create a controllable and repeatable take each time,'' Hann explains. ''We had to shoot many different passes of each element -- blood, smoke, reflections, etc -- and they all needed to line up exactly. All of the separate takes were then retimed and composited together in post. The complex post also required us to rotoscope out the rigs we used to stabilize the oranges on the turntable, as well as add the intense sound design.'' Poolside Homocide The fourth promo spot marks a complete dramatic shift from the orange spots. Shot on location at a Miami pool, the spot again begins with the jaunty strains of “Blue Skies,” and a shot of a sunny, palm tree-filled Florida sky. The camera quickly pans down to reveal a luxury resort and pool where a bikini clad woman floats serenely. The misdirect is revealed abruptly as a rubber-gloved CSI technician grabs the legs of the apparently dead woman and pulls her from the pool while series star Matt Passmore silently contemplates the crimescene. For this spot, the BIGSMACK crew used a 30-foot techno crane with an underwater camera housing to create a perfect tracking shot that starts with skyline, pans down to street level, into the pool and back out. Although the final features a few subtle edits, it was originally conceived and shot in one continuous take. ''Last year we did a spot with Matt that featured him talking directly to the camera and introducing himself to viewers,'' Hann explains, ''but given that the character is now fairly well established with the audience, we went with a more subtle concept with no dialogue. Matt’s performance though is very nuanced and revealing. His reaction to the body tells you a lot -- he has seen this type of crime before and he’s sick of it.'' Adds Hann, ''This second go-round with ''The Glades'' was an opportunity to showcase what makes us unique -- how we can both create compelling concepts that speak to fans of the show and achieve client goals, and also mount extremely complex productions and post. A&E again showed a lot of trust in us to pull this off important project, and I’m proud of what we accomplished.'' 2011-06-01T17:50:47+02:00 A&E Network advertising 30 http://scaryideas.com/content/23716/ http://scaryideas.com/content/23716. http://scaryideas.com/content/23716 http://scaryideas.com/t/23716.jpg A&E Network : The Glades Season - Bullet PHILADELPHIA, PA -- Murder is back in season on A&E and at BIGSMACK, the full-service creative/production/design studio led by Creative Director Andy Hann, thanks to 'The Glades,' the hit crime drama that returns for season two next month. BIGSMACK was called in to build on the effective promo campaign they created and executed last year that helped make the first season premiere of The Glades the most-watched drama series premiere in network history. ''A&E loved last year's 'Orange/Sunny with a Chance of Homocide’ concept that helped introduce the series to audiences,'' Hann says. ''This time they asked us to elevate the concept to another level creatively and craft a new way to invoke the same tone that worked so well.'' BIGSMACK responded with the new tagline 'Murder is Back in Season' and a complex 4-spot teaser/promo campaign that also includes a complete toolkit featuring live action endplates for tune-in info, bumpers, lower-thirds, custom snipes and other essentials for A&E producers to use throughout the show’s 13 episode run. Bloody Oranges The three orange-themed spots each begin to the strains of the classic 1940s jazz track ''Blue Skies'' and showcase a flawlessly lit shot perfect orange bathed in sunshine. Suddenly the orange is shot with a bullet, pierced with two arrows and sliced by a flying meat cleaver. Each wound results in the human reaction of blood spurting from and pooling around the orange. The spot ends with the ''Murder is back in season'' tagline and ''The Glades'' and A&E logos. While it may seem simple at first glance, the three orange spots proved immensely complex requiring a complete motion control set up featuring a state-of-the-art Phantom Flex camera that captured the action a stunning rate of 1500 to 2500 frames-per-second. ''The turntable, the camera rig, the lights, and pneumatic armatures were all hooked up to a motion control computer system to create a controllable and repeatable take each time,'' Hann explains. ''We had to shoot many different passes of each element -- blood, smoke, reflections, etc -- and they all needed to line up exactly. All of the separate takes were then retimed and composited together in post. The complex post also required us to rotoscope out the rigs we used to stabilize the oranges on the turntable, as well as add the intense sound design.'' Poolside Homocide The fourth promo spot marks a complete dramatic shift from the orange spots. Shot on location at a Miami pool, the spot again begins with the jaunty strains of “Blue Skies,” and a shot of a sunny, palm tree-filled Florida sky. The camera quickly pans down to reveal a luxury resort and pool where a bikini clad woman floats serenely. The misdirect is revealed abruptly as a rubber-gloved CSI technician grabs the legs of the apparently dead woman and pulls her from the pool while series star Matt Passmore silently contemplates the crimescene. For this spot, the BIGSMACK crew used a 30-foot techno crane with an underwater camera housing to create a perfect tracking shot that starts with skyline, pans down to street level, into the pool and back out. Although the final features a few subtle edits, it was originally conceived and shot in one continuous take. ''Last year we did a spot with Matt that featured him talking directly to the camera and introducing himself to viewers,'' Hann explains, ''but given that the character is now fairly well established with the audience, we went with a more subtle concept with no dialogue. Matt’s performance though is very nuanced and revealing. His reaction to the body tells you a lot -- he has seen this type of crime before and he’s sick of it.'' Adds Hann, ''This second go-round with ''The Glades'' was an opportunity to showcase what makes us unique -- how we can both create compelling concepts that speak to fans of the show and achieve client goals, and also mount extremely complex productions and post. A&E again showed a lot of trust in us to pull this off important project, and I’m proud of what we accomplished.'' 2011-06-01T17:52:11+02:00 A&E Network advertising 30 http://scaryideas.com/content/23717/ http://scaryideas.com/content/23717. http://scaryideas.com/content/23717 http://scaryideas.com/t/23717.jpg A&E Network : The Glades Season - Knife PHILADELPHIA, PA -- Murder is back in season on A&E and at BIGSMACK, the full-service creative/production/design studio led by Creative Director Andy Hann, thanks to 'The Glades,' the hit crime drama that returns for season two next month. BIGSMACK was called in to build on the effective promo campaign they created and executed last year that helped make the first season premiere of The Glades the most-watched drama series premiere in network history. ''A&E loved last year's 'Orange/Sunny with a Chance of Homocide’ concept that helped introduce the series to audiences,'' Hann says. ''This time they asked us to elevate the concept to another level creatively and craft a new way to invoke the same tone that worked so well.'' BIGSMACK responded with the new tagline 'Murder is Back in Season' and a complex 4-spot teaser/promo campaign that also includes a complete toolkit featuring live action endplates for tune-in info, bumpers, lower-thirds, custom snipes and other essentials for A&E producers to use throughout the show’s 13 episode run. Bloody Oranges The three orange-themed spots each begin to the strains of the classic 1940s jazz track ''Blue Skies'' and showcase a flawlessly lit shot perfect orange bathed in sunshine. Suddenly the orange is shot with a bullet, pierced with two arrows and sliced by a flying meat cleaver. Each wound results in the human reaction of blood spurting from and pooling around the orange. The spot ends with the ''Murder is back in season'' tagline and ''The Glades'' and A&E logos. While it may seem simple at first glance, the three orange spots proved immensely complex requiring a complete motion control set up featuring a state-of-the-art Phantom Flex camera that captured the action a stunning rate of 1500 to 2500 frames-per-second. ''The turntable, the camera rig, the lights, and pneumatic armatures were all hooked up to a motion control computer system to create a controllable and repeatable take each time,'' Hann explains. ''We had to shoot many different passes of each element -- blood, smoke, reflections, etc -- and they all needed to line up exactly. All of the separate takes were then retimed and composited together in post. The complex post also required us to rotoscope out the rigs we used to stabilize the oranges on the turntable, as well as add the intense sound design.'' Poolside Homocide The fourth promo spot marks a complete dramatic shift from the orange spots. Shot on location at a Miami pool, the spot again begins with the jaunty strains of “Blue Skies,” and a shot of a sunny, palm tree-filled Florida sky. The camera quickly pans down to reveal a luxury resort and pool where a bikini clad woman floats serenely. The misdirect is revealed abruptly as a rubber-gloved CSI technician grabs the legs of the apparently dead woman and pulls her from the pool while series star Matt Passmore silently contemplates the crimescene. For this spot, the BIGSMACK crew used a 30-foot techno crane with an underwater camera housing to create a perfect tracking shot that starts with skyline, pans down to street level, into the pool and back out. Although the final features a few subtle edits, it was originally conceived and shot in one continuous take. ''Last year we did a spot with Matt that featured him talking directly to the camera and introducing himself to viewers,'' Hann explains, ''but given that the character is now fairly well established with the audience, we went with a more subtle concept with no dialogue. Matt’s performance though is very nuanced and revealing. His reaction to the body tells you a lot -- he has seen this type of crime before and he’s sick of it.'' Adds Hann, ''This second go-round with ''The Glades'' was an opportunity to showcase what makes us unique -- how we can both create compelling concepts that speak to fans of the show and achieve client goals, and also mount extremely complex productions and post. A&E again showed a lot of trust in us to pull this off important project, and I’m proud of what we accomplished.'' 2011-06-01T17:54:11+02:00 A&E Network advertising 30 http://scaryideas.com/content/23720/ http://scaryideas.com/content/23720. http://scaryideas.com/content/23720 http://scaryideas.com/t/23720.jpg Bacardi : Inventions 2011-06-02T09:14:09+02:00 Bacardi advertising 30 http://scaryideas.com/content/23728/ http://scaryideas.com/content/23728. http://scaryideas.com/content/23728 http://scaryideas.com/t/23728.jpg Starburst : Dog 2011-06-02T15:31:57+02:00 Starburst advertising 30 http://scaryideas.com/content/23738/ http://scaryideas.com/content/23738. http://scaryideas.com/content/23738 http://scaryideas.com/t/23738.jpg Bavaria : Hefner Hugh Hefner lives the life every man dreams of. Every day he lives in an abundance of beautiful women on his Playboy Mansion. That still is a demanding and busy life. To sustain that energetic life for such a long time, Hugh has taken some secret measures, which even transcend his daily dream. 2011-06-07T08:53:41+02:00 Bavaria advertising 30 http://scaryideas.com/content/23740/ http://scaryideas.com/content/23740. http://scaryideas.com/content/23740 http://scaryideas.com/t/23740.jpg Lipton Iced Tea : You Are What You Tea In collaboration with DDB London and recurring partner Sonny London Productions Director Emil Moller transforms a street-walking city girl into a living embodiment of Lipton tea's three ingredients: water, tea leaves and sunshine. 2011-06-07T08:57:57+02:00 Lipton Iced Tea advertising 30 http://scaryideas.com/content/23741/ http://scaryideas.com/content/23741. http://scaryideas.com/content/23741 http://scaryideas.com/t/23741.jpg Johnnie Walker : Inspired Insults 2011-06-07T08:58:49+02:00 Johnnie Walker advertising 30 http://scaryideas.com/content/23742/ http://scaryideas.com/content/23742. http://scaryideas.com/content/23742 http://scaryideas.com/t/23742.jpg Muddy York Rugby Football Club : The Gay Who Wasn't Gay Enough 2011-06-07T09:00:26+02:00 Muddy York Rugby Football Club advertising 30 http://scaryideas.com/content/23744/ http://scaryideas.com/content/23744. http://scaryideas.com/content/23744 http://scaryideas.com/t/23744.jpg Hyundai : Magic wand The 2012 Accent. A small car with, style, safety, and best in class fuel economy. It really is the end of too good to be true. 2011-06-07T09:03:32+02:00 Hyundai advertising 30 http://scaryideas.com/content/23745/ http://scaryideas.com/content/23745. http://scaryideas.com/content/23745 http://scaryideas.com/t/23745.jpg McDonald's : Pick 'n' Play McDonald's via DDB Stockholm recently used an interactive billboard game in Stockholm called Pick 'n' Play to offer free food from a nearby restaurant. This was the latest in agency DDB Stockholm's innovative outdoor advertisements for the fast food giant. Pedestrians walking by were invited to use their smartphone as a controller in a digital paddle game similar to the classic Pong. By visiting the website, people could choose which reward they wanted and then use their finger to swipe up and down on their touchscreen phone to move the paddle. If they lasted more than 30 seconds, they got a coupon for the reward they chose and could collect their free fast food treat from a McDonald's restaurant. 2011-06-07T09:05:11+02:00 McDonald's advertising 30 http://scaryideas.com/content/23746/ http://scaryideas.com/content/23746. http://scaryideas.com/content/23746 http://scaryideas.com/t/23746.jpg Hot Wheels : Hot Wheels for Real This is the first global brand equity spot in the history of the brand that was designed to work against the core demo while also connecting with an older audience. 2011-06-07T09:06:27+02:00 Hot Wheels advertising 30 http://scaryideas.com/content/23747/ http://scaryideas.com/content/23747. http://scaryideas.com/content/23747 http://scaryideas.com/t/23747.jpg got2b : Let's Sing in The Shower 2011-06-07T09:07:24+02:00 got2b advertising 30 http://scaryideas.com/content/23748/ http://scaryideas.com/content/23748. http://scaryideas.com/content/23748 http://scaryideas.com/t/23748.jpg AARP : Get Over It-a-Thon 2011-06-07T10:17:07+02:00 AARP advertising 30 http://scaryideas.com/content/23749/ http://scaryideas.com/content/23749. http://scaryideas.com/content/23749 http://scaryideas.com/t/23749.jpg Corona Extra : Flight Find Your Beach 2011-06-07T09:09:16+02:00 Corona Extra advertising 30 http://scaryideas.com/content/23777/ http://scaryideas.com/content/23777. http://scaryideas.com/content/23777 http://scaryideas.com/t/23777.jpg Jerry Bruckheimer Films/Walt Disney Pictures : Pirates of the Caribbean - On Stranger Tides Combining subtle elements from the story such as tear drops, mermaids, a handwritten codebook and a strange symbol, multi-disciplined creative design/visual effects studio yU+co and Creative Director Garson Yu has re-teamed with Academy Award-winning director Rob Marshall and producer Jerry Bruckheimer to create the mysteriously elegant main title sequence and the dramatic main-on-end titles that bookend ‘’Pirates of the Caribbean: On Stranger Tides,’’ the fourth chapter in the blockbuster Disney franchise in 3D. ‘’I always try to find a metaphor within a story,’’ Yu explains. ‘’The manuscript page, the mysterious symbol, the mermaids, the tear drop, the ocean and the black ghosting ink effects -- we incorporated all of those elements into the title sequence to set the tone for the film and prepare the audience to enter this world.’’ Yu, who served as the project’s lead designer, centered his efforts on two distinct sections: the short, but eerily effective, main title; and the longer, more dramatic main-on-end title sequence. The opening title sequence begins with a shot of a single drop of water landing in the ocean to reveal a handwritten codebook, a strange symbol and the silhouette of what appears to be a mermaid swimming toward a soft blue light. On top of that imagery is the simple typography ‘’On Stranger Tides’’ followed by the now familiar ‘’Pirates of the Caribbean’’ logo. ‘’Using high speed photography I shot a water drop falling at the camera and then reversed the motion to get the effect of a water drop falling away from the audience onto a calm surface of water,’’ Yu says. ‘’The whole title sequence is only 14 seconds but it is very effective. When the ‘Pirates of the Caribbean’ title come up, it gracefully distresses itself into black ink and melts into the sea. The challenge for me was to take all of the elements -- live action and 3D animation -- and bring it to stereoscopic 3D life.’’ According to Yu, for the longer main-on-end sequence he incorporated under water production footage as the background for the titles, which are displayed simply yet dramatically, giving them a unique sense of depth and texture. 2011-06-07T10:19:47+02:00 Jerry Bruckheimer Films/Walt Disney Pictures advertising 30 http://scaryideas.com/content/23750/ http://scaryideas.com/content/23750. http://scaryideas.com/content/23750 http://scaryideas.com/t/23750.jpg Toyota : Joyride 2011-06-07T09:10:03+02:00 Toyota advertising 30 http://scaryideas.com/content/23772/ http://scaryideas.com/content/23772. http://scaryideas.com/content/23772 http://scaryideas.com/t/23772.jpg WWF : Save The Cerrado 2011-06-07T09:37:06+02:00 WWF advertising 30 http://scaryideas.com/content/23773/ http://scaryideas.com/content/23773. http://scaryideas.com/content/23773 http://scaryideas.com/t/23773.jpg WWF : Save The Cerrado (Making of) 2011-06-07T09:37:43+02:00 WWF advertising 30 http://scaryideas.com/content/23775/ http://scaryideas.com/content/23775. http://scaryideas.com/content/23775 http://scaryideas.com/t/23775.jpg Energy Trust of Oregon : Empty Nesters 2011-06-07T10:14:39+02:00 Energy Trust of Oregon advertising 30 http://scaryideas.com/content/23776/ http://scaryideas.com/content/23776. http://scaryideas.com/content/23776 http://scaryideas.com/t/23776.jpg Energy Trust of Oregon : Mountain of Power 2011-06-07T10:15:10+02:00 Energy Trust of Oregon advertising 30 http://scaryideas.com/content/23778/ http://scaryideas.com/content/23778. http://scaryideas.com/content/23778 http://scaryideas.com/t/23778.jpg Call of Duty: Modern Warfare 3 : World Premier 90 second trailer 2011-06-07T10:45:11+02:00 Call of Duty: Modern Warfare 3 advertising 30 http://scaryideas.com/content/23779/ http://scaryideas.com/content/23779. http://scaryideas.com/content/23779 http://scaryideas.com/t/23779.jpg Hahn Superdry : Pioneering Beering Super goes in. Superdry taste comes out. This visual-effects heavy TVC depicts a hyper-stylised Hahn Super Dry brewery where the 'superness' - represented by a series of unorthodox influences - is infused and brewed into the beer at every stage of its creation. The 60second TVC from Sydney agency Publicis Mojo was shot in LA by director Tom Kuntz, who won an Emmy award for best commercial of the year for his work with Old Spice’s ‘The Man Your Man Could Smell Like’. While most of the VFX was completed by Eight VFX in California, I put this finishing touches on this commercial here in Sydney at Cutting Edge using Flame. Also completed were a 45', 30', and some 15' versions. 2011-06-09T17:07:42+02:00 Hahn Superdry advertising 30 http://scaryideas.com/content/23782/ http://scaryideas.com/content/23782. http://scaryideas.com/content/23782 http://scaryideas.com/t/23782.jpg ING Direct : Vole 2011-06-07T11:04:59+02:00 ING Direct advertising 30 http://scaryideas.com/content/23783/ http://scaryideas.com/content/23783. http://scaryideas.com/content/23783 http://scaryideas.com/t/23783.jpg ING Direct : Donkey 2011-06-07T11:06:13+02:00 ING Direct advertising 30 http://scaryideas.com/content/23784/ http://scaryideas.com/content/23784. http://scaryideas.com/content/23784 http://scaryideas.com/t/23784.jpg ING Direct : Bear 2011-06-07T11:07:26+02:00 ING Direct advertising 30 http://scaryideas.com/content/23786/ http://scaryideas.com/content/23786. http://scaryideas.com/content/23786 http://scaryideas.com/t/23786.jpg Dare Iced Coffee : Family Functions 2011-06-07T11:14:53+02:00 Dare Iced Coffee advertising 30 http://scaryideas.com/content/23787/ http://scaryideas.com/content/23787. http://scaryideas.com/content/23787 http://scaryideas.com/t/23787.jpg Dare Iced Coffee : Juvenile Mate 2011-06-07T11:16:24+02:00 Dare Iced Coffee advertising 30 http://scaryideas.com/content/23790/ http://scaryideas.com/content/23790. http://scaryideas.com/content/23790 http://scaryideas.com/t/23790.jpg Claro SmartPhones : Teen spirit 2011-06-07T11:23:59+02:00 Claro SmartPhones advertising 30 http://scaryideas.com/content/23794/ http://scaryideas.com/content/23794. http://scaryideas.com/content/23794 http://scaryideas.com/t/23794.jpg Nike : Before and After Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (phonemenaforever), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement. 2011-06-08T08:41:19+02:00 Nike advertising 30 http://scaryideas.com/content/23795/ http://scaryideas.com/content/23795. http://scaryideas.com/content/23795 http://scaryideas.com/t/23795.jpg Xbox : Halo 4 2011-06-08T08:44:32+02:00 Xbox advertising 30 http://scaryideas.com/content/23796/ http://scaryideas.com/content/23796. http://scaryideas.com/content/23796 http://scaryideas.com/t/23796.jpg DHL : Grow 2011-06-08T08:48:43+02:00 DHL advertising 30 http://scaryideas.com/content/23801/ http://scaryideas.com/content/23801. http://scaryideas.com/content/23801 http://scaryideas.com/t/23801.jpg Nokia N8 Pink : Pink Freedom 2011-06-08T14:16:48+02:00 Nokia N8 Pink advertising 30 http://scaryideas.com/content/23802/ http://scaryideas.com/content/23802. http://scaryideas.com/content/23802 http://scaryideas.com/t/23802.jpg Old Navy : Corporado A series of videos posing as high fashion commercials kick off a new integrated campaign for Old Navy out of Camp + King, which aims to start a new conversation with its male customers. Posing as arty spots for fashion brands called 'Supar Tool' and 'Corporado', the virals carry no Old Navy branding until the very end, when they are revealed to be fake and divert the viewer to a website, dresslikeaguy.com. The strapline is 'Dress like a guy. Not THAT guy.' The full campaign will include spreads in Maxim magazine, a Men's tab on the Old Navy Facebook page and a mobile website. There, visitors can save 'outfits' to their phone's photo library so they can show them to store associates, delivering on the male customer's desire to 'buy' and not 'shop.' 2011-06-08T13:39:54+02:00 Old Navy advertising 30 http://scaryideas.com/content/23808/ http://scaryideas.com/content/23808. http://scaryideas.com/content/23808 http://scaryideas.com/t/23808.jpg Nokia N8 Pink : Pink Freedom (Making of) 2011-06-08T14:16:01+02:00 Nokia N8 Pink advertising 30 http://scaryideas.com/content/23803/ http://scaryideas.com/content/23803. http://scaryideas.com/content/23803 http://scaryideas.com/t/23803.jpg Puma : The World's Fastest Band To launch PUMA's Faas running shoe, Droga5 recruited the World's Fastest Band. In this spot, when a member of the Band hits a wall, there's only one man that can inspire him to shut his mouth and keep on running: the 'world's fastest man', sprinter Usain Bolt. The spot was shot on location in Kingston, where temperatures almost shot down production entirely as they hit a hundred-year high. 2011-06-08T13:41:34+02:00 Puma advertising 30 http://scaryideas.com/content/23804/ http://scaryideas.com/content/23804. http://scaryideas.com/content/23804 http://scaryideas.com/t/23804.jpg Stella Artois : Respect 2011-06-08T13:43:18+02:00 Stella Artois advertising 30 http://scaryideas.com/content/23805/ http://scaryideas.com/content/23805. http://scaryideas.com/content/23805 http://scaryideas.com/t/23805.jpg Pampers : Miracle 2011-06-08T13:44:08+02:00 Pampers advertising 30 http://scaryideas.com/content/23806/ http://scaryideas.com/content/23806. http://scaryideas.com/content/23806 http://scaryideas.com/t/23806.jpg Kronenbourg 1664 : Baggy Trousers 2011-06-08T13:45:21+02:00 Kronenbourg 1664 advertising 30 http://scaryideas.com/content/23807/ http://scaryideas.com/content/23807. http://scaryideas.com/content/23807 http://scaryideas.com/t/23807.jpg Nike : The Chosen with Naum Ildefonse Nike focuses on action sports in a night-time setting with its new global 'Just Do It' campaign, The Chosen, featuring 25 athletes including skateboarder Paul Rodriguez, surfer Laura Enever, snowboarder Danny Kass and freestyle BMXer Garrett Reynolds. The ad was shot over the course of two years at seven locations - Whistler, Aspen, Bali, Hawaii, Florida, New York City and Los Angeles - at night, with pyrotechnics and stunts reminiscent of a rock concert. The campaign, which will be shown in 23 different markets, debuted on Facebook and and can now been seen on www.nike.com/chosen. It will also air on Sunday, June 5 during game three of the NBA Finals. Alongside the ad, Nike is running a video contest via Facebook inviting skaters, surfers, BMX riders, snowboarders and skiers to submit a video of their crew. The winners, selected by fans, athletes and Nike, will have the chance to travel with the Nike team while getting access to exclusive Nike products and experiences. 2011-06-08T13:46:32+02:00 Nike advertising 30 http://scaryideas.com/content/23816/ http://scaryideas.com/content/23816. http://scaryideas.com/content/23816 http://scaryideas.com/t/23816.jpg Magic Natural Energy : Make Magic (Animatic) 2011-06-09T08:54:31+02:00 Magic Natural Energy advertising 30 http://scaryideas.com/content/23817/ http://scaryideas.com/content/23817. http://scaryideas.com/content/23817 http://scaryideas.com/t/23817.jpg Magic Natural Energy : Make Magic 2011-06-09T08:55:13+02:00 Magic Natural Energy advertising 30 http://scaryideas.com/content/23836/ http://scaryideas.com/content/23836. http://scaryideas.com/content/23836 http://scaryideas.com/t/23836.jpg Terminix : Beams A hoard of frightening monsters invade homes in a cinematic TV campaign for pest-control brand Terminix created by ad agency Publicis Dallas and produced by Blacklist’s Barcelona-based directorial and design collective Dvein. The four spots, part of the 2011 integrated ad campaign, use high-end 3D animation to liken termite, cockroach and ant infestations to the creeping specters of disease and structural damage. For Dvein, creating such unsettlingly insatiable creatures was a chance for the Blacklist-repped collective to design and animate characters unlike any others seen in feature film or commercials. “Dvein's work for Terminix is edgy, fresh, attention grabbing and creatively inspiring,” says Adina Sales, Managing Director / Executive Producer, Blacklist. “We are so grateful to work with the Publicis Dallas and Terminix teams who have been great collaborators keen to push boundaries from the start." “We liked the idea of working so deeply in character animation,” adds Dvein. “It was something that we hadn't done before. We love how original and different the campaign is from what pest control companies typically do in advertising.” “We want to assist homeowners in proactively protecting themselves from the financial and health issues associated with pest problems,” says Brad Cumings, Chief Marketing Officer, Terminix. “A monster attack is a very clever visual metaphor to communicate that message.” Each monster is based on a hybrid of animal and insect features. The hefty, winged star of “Flying Monster”, for example, combines the lumbering nature of bison and elephants with a piranha’s gaping mouth. Dvein dispensed with eyes to emphasize its more unsightly features and add extra fright value. “We thought it was important to create monsters that were unusual and unsettling,” adds Shon Rathbone, EVP, Executive Creative Director, Publicis Dallas. “Something from the dark corners of the imagination." In “Beams”, a psychotic, multi-mouthed creature with buzz-saw teeth gnaws away at a room. “Our main concern was to distance it from being insect-like and made it more animalistic,” they say. “In all the spots, the idea was to build a collage of attributes, forms and textures in line with a termite's modus operandi.” Dvein animated the creatures using a combination of manual and simulation tools, such as 3D Studio Max, Maya, After Effects and Nuke, to give each action-packed ad as natural a feel as possible, amplifying the realism of each monster’s weight and anatomy with strategic camera framing. “In this project it's pretty clear that we have a taste for realistic, organic forms,” they say. “Our influences are traditional animation techniques and the cross-section between disgustingness and cuteness.” This particular job required a lot of trust between collaborators, which is one of the reasons Publicis and Terminix looked toward Blacklist and Dvein, as they worked together on Terminix’s 2010 campaign. Familiar with Dvein’s diverse artistic talents, they gave them a lot of freedom to conceptualize and design the monsters and the resulting campaign is not only a persuasive warning for consumers, but evocative of Dvein’s darkly imaginative creative vision. 2011-06-13T14:57:30+02:00 Terminix advertising 30 http://scaryideas.com/content/23837/ http://scaryideas.com/content/23837. http://scaryideas.com/content/23837 http://scaryideas.com/t/23837.jpg Terminix : Pantry A hoard of frightening monsters invade homes in a cinematic TV campaign for pest-control brand Terminix created by ad agency Publicis Dallas and produced by Blacklist’s Barcelona-based directorial and design collective Dvein. The four spots, part of the 2011 integrated ad campaign, use high-end 3D animation to liken termite, cockroach and ant infestations to the creeping specters of disease and structural damage. For Dvein, creating such unsettlingly insatiable creatures was a chance for the Blacklist-repped collective to design and animate characters unlike any others seen in feature film or commercials. “Dvein's work for Terminix is edgy, fresh, attention grabbing and creatively inspiring,” says Adina Sales, Managing Director / Executive Producer, Blacklist. “We are so grateful to work with the Publicis Dallas and Terminix teams who have been great collaborators keen to push boundaries from the start." “We liked the idea of working so deeply in character animation,” adds Dvein. “It was something that we hadn't done before. We love how original and different the campaign is from what pest control companies typically do in advertising.” “We want to assist homeowners in proactively protecting themselves from the financial and health issues associated with pest problems,” says Brad Cumings, Chief Marketing Officer, Terminix. “A monster attack is a very clever visual metaphor to communicate that message.” Each monster is based on a hybrid of animal and insect features. The hefty, winged star of “Flying Monster”, for example, combines the lumbering nature of bison and elephants with a piranha’s gaping mouth. Dvein dispensed with eyes to emphasize its more unsightly features and add extra fright value. “We thought it was important to create monsters that were unusual and unsettling,” adds Shon Rathbone, EVP, Executive Creative Director, Publicis Dallas. “Something from the dark corners of the imagination." In “Beams”, a psychotic, multi-mouthed creature with buzz-saw teeth gnaws away at a room. “Our main concern was to distance it from being insect-like and made it more animalistic,” they say. “In all the spots, the idea was to build a collage of attributes, forms and textures in line with a termite's modus operandi.” Dvein animated the creatures using a combination of manual and simulation tools, such as 3D Studio Max, Maya, After Effects and Nuke, to give each action-packed ad as natural a feel as possible, amplifying the realism of each monster’s weight and anatomy with strategic camera framing. “In this project it's pretty clear that we have a taste for realistic, organic forms,” they say. “Our influences are traditional animation techniques and the cross-section between disgustingness and cuteness.” This particular job required a lot of trust between collaborators, which is one of the reasons Publicis and Terminix looked toward Blacklist and Dvein, as they worked together on Terminix’s 2010 campaign. Familiar with Dvein’s diverse artistic talents, they gave them a lot of freedom to conceptualize and design the monsters and the resulting campaign is not only a persuasive warning for consumers, but evocative of Dvein’s darkly imaginative creative vision. 2011-06-13T14:57:22+02:00 Terminix advertising 30 http://scaryideas.com/content/23838/ http://scaryideas.com/content/23838. http://scaryideas.com/content/23838 http://scaryideas.com/t/23838.jpg Terminix : Kitchen A hoard of frightening monsters invade homes in a cinematic TV campaign for pest-control brand Terminix created by ad agency Publicis Dallas and produced by Blacklist’s Barcelona-based directorial and design collective Dvein. The four spots, part of the 2011 integrated ad campaign, use high-end 3D animation to liken termite, cockroach and ant infestations to the creeping specters of disease and structural damage. For Dvein, creating such unsettlingly insatiable creatures was a chance for the Blacklist-repped collective to design and animate characters unlike any others seen in feature film or commercials. “Dvein's work for Terminix is edgy, fresh, attention grabbing and creatively inspiring,” says Adina Sales, Managing Director / Executive Producer, Blacklist. “We are so grateful to work with the Publicis Dallas and Terminix teams who have been great collaborators keen to push boundaries from the start." “We liked the idea of working so deeply in character animation,” adds Dvein. “It was something that we hadn't done before. We love how original and different the campaign is from what pest control companies typically do in advertising.” “We want to assist homeowners in proactively protecting themselves from the financial and health issues associated with pest problems,” says Brad Cumings, Chief Marketing Officer, Terminix. “A monster attack is a very clever visual metaphor to communicate that message.” Each monster is based on a hybrid of animal and insect features. The hefty, winged star of “Flying Monster”, for example, combines the lumbering nature of bison and elephants with a piranha’s gaping mouth. Dvein dispensed with eyes to emphasize its more unsightly features and add extra fright value. “We thought it was important to create monsters that were unusual and unsettling,” adds Shon Rathbone, EVP, Executive Creative Director, Publicis Dallas. “Something from the dark corners of the imagination." In “Beams”, a psychotic, multi-mouthed creature with buzz-saw teeth gnaws away at a room. “Our main concern was to distance it from being insect-like and made it more animalistic,” they say. “In all the spots, the idea was to build a collage of attributes, forms and textures in line with a termite's modus operandi.” Dvein animated the creatures using a combination of manual and simulation tools, such as 3D Studio Max, Maya, After Effects and Nuke, to give each action-packed ad as natural a feel as possible, amplifying the realism of each monster’s weight and anatomy with strategic camera framing. “In this project it's pretty clear that we have a taste for realistic, organic forms,” they say. “Our influences are traditional animation techniques and the cross-section between disgustingness and cuteness.” This particular job required a lot of trust between collaborators, which is one of the reasons Publicis and Terminix looked toward Blacklist and Dvein, as they worked together on Terminix’s 2010 campaign. Familiar with Dvein’s diverse artistic talents, they gave them a lot of freedom to conceptualize and design the monsters and the resulting campaign is not only a persuasive warning for consumers, but evocative of Dvein’s darkly imaginative creative vision. 2011-06-13T14:57:12+02:00 Terminix advertising 30 http://scaryideas.com/content/23842/ http://scaryideas.com/content/23842. http://scaryideas.com/content/23842 http://scaryideas.com/t/23842.jpg Webroot Internet Security : Hot Young Singles Three babes want to meet eligible men. Really. Boulder, Colo.—Three :30 commercials from Webroot, Broomfield, Colo., breaking online this month, portray some of fraudulent email’s less often considered victims. The campaign, by advertising agency TDA_Boulder, supports the Internet security provider’s brand positioning as your “online protector.” One commercial shows three distraught, hot babes who really do want to meet eligible men online. In another, Nigeria’s Consul of Digital Affairs, Babatunde Kolawole speaks out “to reclaim [his] country’s good name.” In the third, a regretful guy describes the male enhancement link he clicked, and the spam it sent his friend list and his mom. All three are tagged “Don’t let bad links happen to you,” and close on a graphic of the $79.95 “Webroot Internet Security Complete.” The spots also direct viewers to a sweepstakes on Webroot’s Facebook page. One entrant each week for 6 weeks will win either an iPad2 or an iRobot Roomba electronic vacuum. The media buy, also by TDA_Boulder, includes FunnyOrDie.com, the SpotXChange ad network and PC World’s Facebook page, and targets heavy computer users with $75K+ household income and an average age of 39. Additional exposure will come when the spots are retagged in tandem with kids’ online protection group iKeepSafe.org, and appear on public service online media via Google, AOL, and Yahoo, and television via Comcast and the National Association of Broadcasters (NAB). Creative credits go to TDA art directors Neal Desai and Barrett Brynestad, associate creative director/copywriter Jeremy Seibold and creative directors Jonathan Schoenberg and Thomas Dooley. The director is Michael Downing of Epoch Films, Beverly Hills. Webroot, Broomfield, Colo., provides Internet security via products including email, Web and archiving security services for businesses, and antimalware, privacy and identity protection for consumers. www.webroot.com TDA_Boulder is a strategically-focused creative agency with $30 million billings from clients including, among others, FirstBank, Webroot, Russian Standard Vodka, Boyer’s Coffee, Sir Richard’s Condom Co., Justin’s Nut Butter, and Avery Beer. tdaboulder.com 2011-06-13T10:52:50+02:00 Webroot Internet Security advertising 30 http://scaryideas.com/content/23843/ http://scaryideas.com/content/23843. http://scaryideas.com/content/23843 http://scaryideas.com/t/23843.jpg Webroot Internet Security : Average-sized Guy regrets the male enhancement link he clicked, and the spam it sent his mom. Boulder, Colo.—Three :30 commercials from Webroot, Broomfield, Colo., breaking online this month, portray some of fraudulent email’s less often considered victims. The campaign, by advertising agency TDA_Boulder, supports the Internet security provider’s brand positioning as your “online protector.” One commercial shows three distraught, hot babes who really do want to meet eligible men online. In another, Nigeria’s Consul of Digital Affairs, Babatunde Kolawole speaks out “to reclaim [his] country’s good name.” In the third, a regretful guy describes the male enhancement link he clicked, and the spam it sent his friend list and his mom. All three are tagged “Don’t let bad links happen to you,” and close on a graphic of the $79.95 “Webroot Internet Security Complete.” The spots also direct viewers to a sweepstakes on Webroot’s Facebook page. One entrant each week for 6 weeks will win either an iPad2 or an iRobot Roomba electronic vacuum. The media buy, also by TDA_Boulder, includes FunnyOrDie.com, the SpotXChange ad network and PC World’s Facebook page, and targets heavy computer users with $75K+ household income and an average age of 39. Additional exposure will come when the spots are retagged in tandem with kids’ online protection group iKeepSafe.org, and appear on public service online media via Google, AOL, and Yahoo, and television via Comcast and the National Association of Broadcasters (NAB). Creative credits go to TDA art directors Neal Desai and Barrett Brynestad, associate creative director/copywriter Jeremy Seibold and creative directors Jonathan Schoenberg and Thomas Dooley. The director is Michael Downing of Epoch Films, Beverly Hills. Webroot, Broomfield, Colo., provides Internet security via products including email, Web and archiving security services for businesses, and antimalware, privacy and identity protection for consumers. www.webroot.com TDA_Boulder is a strategically-focused creative agency with $30 million billings from clients including, among others, FirstBank, Webroot, Russian Standard Vodka, Boyer’s Coffee, Sir Richard’s Condom Co., Justin’s Nut Butter, and Avery Beer. tdaboulder.com 2011-06-13T10:45:53+02:00 Webroot Internet Security advertising 30 http://scaryideas.com/content/23844/ http://scaryideas.com/content/23844. http://scaryideas.com/content/23844 http://scaryideas.com/t/23844.jpg Webroot Internet Security : Nigeria Nigerian diplomat seeks to rescue his country’s bad name. Boulder, Colo.—Three :30 commercials from Webroot, Broomfield, Colo., breaking online this month, portray some of fraudulent email’s less often considered victims. The campaign, by advertising agency TDA_Boulder, supports the Internet security provider’s brand positioning as your “online protector.” One commercial shows three distraught, hot babes who really do want to meet eligible men online. In another, Nigeria’s Consul of Digital Affairs, Babatunde Kolawole speaks out “to reclaim [his] country’s good name.” In the third, a regretful guy describes the male enhancement link he clicked, and the spam it sent his friend list and his mom. All three are tagged “Don’t let bad links happen to you,” and close on a graphic of the $79.95 “Webroot Internet Security Complete.” The spots also direct viewers to a sweepstakes on Webroot’s Facebook page. One entrant each week for 6 weeks will win either an iPad2 or an iRobot Roomba electronic vacuum. The media buy, also by TDA_Boulder, includes FunnyOrDie.com, the SpotXChange ad network and PC World’s Facebook page, and targets heavy computer users with $75K+ household income and an average age of 39. Additional exposure will come when the spots are retagged in tandem with kids’ online protection group iKeepSafe.org, and appear on public service online media via Google, AOL, and Yahoo, and television via Comcast and the National Association of Broadcasters (NAB). Creative credits go to TDA art directors Neal Desai and Barrett Brynestad, associate creative director/copywriter Jeremy Seibold and creative directors Jonathan Schoenberg and Thomas Dooley. The director is Michael Downing of Epoch Films, Beverly Hills. Webroot, Broomfield, Colo., provides Internet security via products including email, Web and archiving security services for businesses, and antimalware, privacy and identity protection for consumers. www.webroot.com TDA_Boulder is a strategically-focused creative agency with $30 million billings from clients including, among others, FirstBank, Webroot, Russian Standard Vodka, Boyer’s Coffee, Sir Richard’s Condom Co., Justin’s Nut Butter, and Avery Beer. tdaboulder.com 2011-06-13T10:45:39+02:00 Webroot Internet Security advertising 30 http://scaryideas.com/content/23857/ http://scaryideas.com/content/23857. http://scaryideas.com/content/23857 http://scaryideas.com/t/23857.jpg BMW : Concrete walls 2011-06-14T09:15:18+02:00 BMW advertising 30 http://scaryideas.com/content/23862/ http://scaryideas.com/content/23862. http://scaryideas.com/content/23862 http://scaryideas.com/t/23862.jpg ontrack.fr : The HELLicopter DATA RECOVERY 2011-06-13T10:34:16+02:00 ontrack.fr advertising 30 http://scaryideas.com/content/23863/ http://scaryideas.com/content/23863. http://scaryideas.com/content/23863 http://scaryideas.com/t/23863.jpg ontrack.fr : The Parking DATA RECOVERY 2011-06-13T10:35:56+02:00 ontrack.fr advertising 30 http://scaryideas.com/content/23864/ http://scaryideas.com/content/23864. http://scaryideas.com/content/23864 http://scaryideas.com/t/23864.jpg ontrack.fr : The Zoo DATA RECOVERY 2011-06-13T10:36:54+02:00 ontrack.fr advertising 30 http://scaryideas.com/content/23869/ http://scaryideas.com/content/23869. http://scaryideas.com/content/23869 http://scaryideas.com/t/23869.jpg Microsoft : Pirate Inside The hacking rate in Italy reaches almost 50%. Our objective was to raise the consumer’s awareness about the risks of pirate software. To do this, we unmasked the pirate hidden inside the people. During SMAU we distributed free pirate copies of Office 2010 with the chance to win a stay, and videotaped the people’s reactions. Instead of Office, the cds contained an application revealing that the only stay they could win using pirate software was prison, and sending them to the dedicated website. Website: http://lu.is/kp37b0 2011-06-13T17:19:17+02:00 Microsoft advertising 30 http://scaryideas.com/content/23873/ http://scaryideas.com/content/23873. http://scaryideas.com/content/23873 http://scaryideas.com/t/23873.jpg AAA Mid-Atlantic : Upsells 2011-06-13T19:37:24+02:00 AAA Mid-Atlantic advertising 30 http://scaryideas.com/content/23878/ http://scaryideas.com/content/23878. http://scaryideas.com/content/23878 http://scaryideas.com/t/23878.jpg Nivea : 100 Years Creme Award-winning Cut + Run editor Dan Robinson recently collaborated with director Alistair Taylor-Young (ASD Lionheart) on a spot celebrating the 100th anniversary of Nivea for Draft FCB. This delightful commercial promotes the multi-generational relationship to Nivea with freshness, warmth and simple beauty. 2011-06-13T20:40:57+02:00 Nivea advertising 30 http://scaryideas.com/content/23882/ http://scaryideas.com/content/23882. http://scaryideas.com/content/23882 http://scaryideas.com/t/23882.jpg Adidas : Winning is Easy 2011-06-14T09:12:00+02:00 Adidas advertising 30 http://scaryideas.com/content/23883/ http://scaryideas.com/content/23883. http://scaryideas.com/content/23883 http://scaryideas.com/t/23883.jpg Chevrolet Celta : Goodbye 2011-06-14T09:13:16+02:00 Chevrolet Celta advertising 30 http://scaryideas.com/content/23884/ http://scaryideas.com/content/23884. http://scaryideas.com/content/23884 http://scaryideas.com/t/23884.jpg Chevrolet Celta : False alarm 2011-06-14T09:13:54+02:00 Chevrolet Celta advertising 30 http://scaryideas.com/content/23885/ http://scaryideas.com/content/23885. http://scaryideas.com/content/23885 http://scaryideas.com/t/23885.jpg Universal Studios Hollywood King Kong 360 : 3-D ride 2011-06-14T09:17:26+02:00 Universal Studios Hollywood King Kong 360 advertising 30 http://scaryideas.com/content/23886/ http://scaryideas.com/content/23886. http://scaryideas.com/content/23886 http://scaryideas.com/t/23886.jpg Miller Lite : Don’t Be A Dog 2011-06-14T10:23:32+02:00 Miller Lite advertising 30 http://scaryideas.com/content/23888/ http://scaryideas.com/content/23888. http://scaryideas.com/content/23888 http://scaryideas.com/t/23888.jpg Chevrolet Omega : Fittipaldi 2011-06-14T11:12:45+02:00 Chevrolet Omega advertising 30 http://scaryideas.com/content/23889/ http://scaryideas.com/content/23889. http://scaryideas.com/content/23889 http://scaryideas.com/t/23889.jpg Zonacitas.com : Singles Finder App Buenos Aires, June 2011. Under the concept “Love is out there. If we get organized, there’s plenty for all”, Ogilvy Interactive developed “Singles Finder”, a brand new application created for its client Zonacitas.com, the major argentine portal to find the perfect date. Buenos Aires is one of the cities with the best nightlife of the world, with thousands of bars, discos and pubs. 
Yet sometimes, having so many options is a problem to find and meet single men and women. Today is available in Buenos Aires "Singles Finder", a free Smartphone App accessible in iTunes Store that gives you the exact amount of single prospects in each location. Because if you want to meet single people, first you have to know where they are. And the best part is to know it, before buying your ticket. 2011-06-14T11:13:44+02:00 Zonacitas.com advertising 30 http://scaryideas.com/content/23893/ http://scaryideas.com/content/23893. http://scaryideas.com/content/23893 http://scaryideas.com/t/23893.jpg Insight Communications, Inc : Oval Office New York—Breaking television advertising for midwest cable communications company Insight touts the landline telephone’s sometimes forgotten advantages over the cell. The campaign is by Darling Agency, New York. In “Oval Office,” a chief executive makes an important call to “Mr. Prime Minister” on a cell phone, with some reception issues. Six other commercials speak to other retro landline attributes, including backup redundancy (in case of suds), low cost, durability, and their highly predictable location. Each takes place on the opposite side of a modular outlet, and is narrated by the vaguely Australian-sounding “Jack. Phone Jack.” All close with the “Phone 2.0” offer of unlimited calls, voicemail express and caller ID for $25 per month, and are tagged “Get Plugged In.” The campaign targets consumers 20 – 39, with cell phone service only, and runs on cable channels in the Midwest including CNN, CNBC, MSNBC, FoxNews, ESPN, PBS, Food Channel, Discovery, AMC, and on broadcast networks ABC, CBS, NBC, Fox, and CW. Media buying is by Sheehy + Associates, Louisville, Ky. Credits go to Darling Agency creative director/copywriter Kelly Zuk, art director Josh Schweser and designers Ilgin Sezer and Katelyn Calautti. The director is Jeroen Bours of production company Darling Films. Insight Communications, headquartered in New York, is the 9th largest cable operator in the U.S., with 750,000 customer relationships across Kentucky, Indiana and Ohio, for its bundled, analog and digital video, broadband Internet, and voice telephone services. insightbusiness.com Darling Agency is an independent advertising agency headquartered in New York. Clients include Freshpet, Hearst, ACE Group, Zurich; Insight Communications, New York; Best Cheese, Mt. Kisco, N.Y.; Hamilton Beach, Richmond, Va.; Gold Coast International Film Festival, New York; and Somerset Partners (real estate), New York. www.darlingagency.com 2011-06-14T14:00:55+02:00 Insight Communications, Inc advertising 30 http://scaryideas.com/content/23897/ http://scaryideas.com/content/23897. http://scaryideas.com/content/23897 http://scaryideas.com/t/23897.jpg Steel TV : Duel 2011-06-14T17:20:39+02:00 Steel TV advertising 30 http://scaryideas.com/content/23901/ http://scaryideas.com/content/23901. http://scaryideas.com/content/23901 http://scaryideas.com/t/23901.jpg Stride 2.0 : Chase The Stride Marketers are known for employing a variety of unconventional tactics to get their chewers to do what they want, in this case to get them to upgrade to Stride¹s new gum: Stride 2.0. In this ad, the Marketers' efforts reach new heights of ridiculousness as the Stride CEO takes matters into his own hands. After a high-speed chase, the Marketer upgrades a chewer to Stride 2.0 using skateboarding skills that seem out of character until Shawn White is revealed as an outside consultant. 2011-06-15T09:07:54+02:00 Stride 2.0 advertising 30 http://scaryideas.com/content/23905/ http://scaryideas.com/content/23905. http://scaryideas.com/content/23905 http://scaryideas.com/t/23905.jpg Braun Satin Hair 5 Multistyler : Hairmoticons A TV Ad for the Braun Multistyler, in very charming interpretation of the relationship between different moods and different hairstyles. Using emoticons with Leroy Anderson's "Typewriter" (EMI Music Publishing) is a fabulous first! The Animation was done by VCC, and the 3d Multistyler was built by Das Werk both in Germany 2011-06-15T09:11:51+02:00 Braun Satin Hair 5 Multistyler advertising 30 http://scaryideas.com/content/23903/ http://scaryideas.com/content/23903. http://scaryideas.com/content/23903 http://scaryideas.com/t/23903.jpg Yayasan Jantung Indonesia (Indonesia Heart Foundation) : Music Of Your Heart The world’s first music concert that changes your attitude In commemorating The World’s Health Day, we launched a concert featured mobile recording studio. Where you can record heartbeat and mix it with favorite song. Now every time the song is on, you’ll be reminded of your heart. Now the mixing experience is available for everyone at http://www.musicofyourheart.com 2011-06-15T09:02:24+02:00 Yayasan Jantung Indonesia (Indonesia Heart Foundation) advertising 30 http://scaryideas.com/content/23904/ http://scaryideas.com/content/23904. http://scaryideas.com/content/23904 http://scaryideas.com/t/23904.jpg Shake Cocktails : Shake 2011-06-15T09:05:02+02:00 Shake Cocktails advertising 30 http://scaryideas.com/content/23912/ http://scaryideas.com/content/23912. http://scaryideas.com/content/23912 http://scaryideas.com/t/23912.jpg The Wall Street Journal : Live in the Know NEW YORK NY June 15- By animating a series of still photographs, and without using a single word of dialogue, The Wall Street Journal moves beyond its traditional business focus to become a vibrant "Everything Journal" in a :30 brand image spot entitled, "Live in the Know," from agency McGarry Bowen (NYC) and production/design company The Wilderness. In aggressively moving beyond its traditional black-and-white, business-only format, The Wall Street Journal’s agency asked The Wilderness to produce a spot that embraces its newly expanded editorial focus and use of four-color art throughout, exclusively using still images. Using the masthead the concept was to create a new visual language to present the newspaper as the The ‘Blank’ Street Journal, in which the reader fills in his favorite ‘blank’ subject matter. The agency provided The Wilderness with an illustrated brief of The Wall Street Journal’s new Live in the Know campaign, which promotes the daily business-paper’s expanded editorial focus on lifestyle, travel, food, the complete realm of the executive class,” said Juliet Rios, co-founder and partner with Gabe Imlay in The Wilderness. The spot employs a series of positioning words, including: Cultured, Moving, Opportunity, Enterprising, Real and Gritty, which are set in animated type placed upon a gritty newspaper-print background, integrated into a dozen animated still photographs that play over a bed of (descriptive word) music. Without uttering a single word, the fast-paced spot makes the case for The Wall Street Journal’s repositioning as – “The Enterprising Street Journal,” “The Real Street Journal, “The Local Street Journal,” “The Cultured Street Journal,” “The Human Street Journal,” “The Leisure Street Journal,” and “The Gritty Street Journal,” among other descriptives. “McGarry’s illustrated brief helped us see how we might use print as a launching point for the spot,” said Ms. Rios. “From the outset, we helped them research images as we sought to capture the look of the Bold Street or Main Street Journal. Just how do you that just in a photograph was the challenge?’ In an early meeting with the agency, The Wilderness discussed the use of stills rather than film footage. “It’s tricky when you consider using only type and stills,” added Ms. Rios. “And, if you are going to use stills, do you use a lot or a few? At that initial meeting, we decided that we weren’t going to apologize for using stills but rather would play to their strength and to their relation to the newspaper format, even to selecting a background texture to simulate the look of ink on newsprint.” Using The Wall Street Journal’s typeface, The Wilderness design team experimented with ink effects and paper stocks to achieve some verisimilitude to the newspaper. “At the end of the day, both Dow Jones and the agency responded positively to the tactile quality of the newspaper look,” said Wilderness partner Gabe Imlay. “They liked the look of the spot, the way it glows and its cinematic feel. But they really responded to the texture of the paper, which we worked hard to translate accurately to video.” 2011-06-15T14:32:55+02:00 The Wall Street Journal advertising 30 http://scaryideas.com/content/23913/ http://scaryideas.com/content/23913. http://scaryideas.com/content/23913 http://scaryideas.com/t/23913.jpg Mountain Dew : Pin Ball Skate Park Three new electric flavors. One extreme idea from Colenso BBDO, Auckland. A fully-functioning pinball machine you can skate. Become the ball in a world's first skate park, wired with sensors, sounds and lights, to score your run just like pinball. 2011-06-16T09:03:39+02:00 Mountain Dew advertising 30 http://scaryideas.com/content/23914/ http://scaryideas.com/content/23914. http://scaryideas.com/content/23914 http://scaryideas.com/t/23914.jpg Mountain Dew : Pin Ball Skate Park (Making Of) Three new electric flavors. One extreme idea from Colenso BBDO, Auckland. A fully-functioning pinball machine you can skate. Become the ball in a world's first skate park, wired with sensors, sounds and lights, to score your run just like pinball. 2011-06-16T09:04:43+02:00 Mountain Dew advertising 30 http://scaryideas.com/content/23915/ http://scaryideas.com/content/23915. http://scaryideas.com/content/23915 http://scaryideas.com/t/23915.jpg Dolce&Gabbana : Animalier 2011-06-16T09:05:52+02:00 Dolce&Gabbana advertising 30 http://scaryideas.com/content/23916/ http://scaryideas.com/content/23916. http://scaryideas.com/content/23916 http://scaryideas.com/t/23916.jpg Stride : Urn 2011-06-16T09:10:57+02:00 Stride advertising 30 http://scaryideas.com/content/23924/ http://scaryideas.com/content/23924. http://scaryideas.com/content/23924 http://scaryideas.com/t/23924.jpg Toshiba : Rugby World Cup 2011 New Zealand / Australia 2011-06-16T14:38:04+02:00 Toshiba advertising 30 http://scaryideas.com/content/23930/ http://scaryideas.com/content/23930. http://scaryideas.com/content/23930 http://scaryideas.com/t/23930.jpg Samsung Infuse : Owl 2011-06-16T17:30:48+02:00 Samsung Infuse advertising 30 http://scaryideas.com/content/23931/ http://scaryideas.com/content/23931. http://scaryideas.com/content/23931 http://scaryideas.com/t/23931.jpg Samsung Infuse : Mouse 2011-06-16T17:31:13+02:00 Samsung Infuse advertising 30 http://scaryideas.com/content/23933/ http://scaryideas.com/content/23933. http://scaryideas.com/content/23933 http://scaryideas.com/t/23933.jpg MTV : Chopsticks 2011-06-17T09:28:50+02:00 MTV advertising 30 http://scaryideas.com/content/23934/ http://scaryideas.com/content/23934. http://scaryideas.com/content/23934 http://scaryideas.com/t/23934.jpg Progressive Insurance : Meant To Be Together 2011-06-17T09:30:55+02:00 Progressive Insurance advertising 30 http://scaryideas.com/content/23935/ http://scaryideas.com/content/23935. http://scaryideas.com/content/23935 http://scaryideas.com/t/23935.jpg Lenovo : Haunted photocopier room Now, you can have a bit more time on your hands. Please enjoy it responsibly. Lenovo, one of the world's largest laptop brands, has developed a series of online viral videos for their latest flagship product - the ThinkPad T420s. It comes with a powerhouse of proven features such as faster graphics performance, faster boot up, faster wireless connections, faster data transfer, etc. To further enhance its credentials, these features are inherited from its forefather - the T410s model, ranked the '2010 Fastest Notebook of the Year' by Laptop Magazine. This is a good attempt for Lenovo's emerging marketing team to utilizes viral marketing on their high-end product range, with aims to gradually shift consumer perception from an older image to one that is younger, more vibrant and unorthodox. In these videos, office executives are seen enjoying the benefits of their superbly fast laptops. These virals are specifically developed for use in the emerging markets such as Russia, India, Middle East, Eastern Europe, Turkey, South Africa, South East Asia, Hong Kong and Taiwan. 2011-06-17T19:57:19+02:00 Lenovo advertising 30 http://scaryideas.com/content/23946/ http://scaryideas.com/content/23946. http://scaryideas.com/content/23946 http://scaryideas.com/t/23946.jpg Club Orange : The Best Bits in the World Famous for its refreshing taste and 'bits', Club Orange, for the first time ever, invites fans into its Squeezing Rooms -- the Club's 'Best Bits' HQ. Employing the sexiest and most skillful orange squeezers this planet has ever seen, Club finally reveals how each 'bit' is lovingly hand squeezed from some of the world's juiciest oranges by some of the universe's most dedicated fruit workers. 2011-06-20T10:41:56+02:00 Club Orange advertising 30 http://scaryideas.com/content/23947/ http://scaryideas.com/content/23947. http://scaryideas.com/content/23947 http://scaryideas.com/t/23947.jpg Castro Dresses : Chance 2011-06-17T14:46:30+02:00 Castro Dresses advertising 30 http://scaryideas.com/content/23948/ http://scaryideas.com/content/23948. http://scaryideas.com/content/23948 http://scaryideas.com/t/23948.jpg Renault : Twingo Miss Sixty Dress 2011-06-17T15:10:13+02:00 Renault advertising 30 http://scaryideas.com/content/23949/ http://scaryideas.com/content/23949. http://scaryideas.com/content/23949 http://scaryideas.com/t/23949.jpg Sony : Wimbledon 3D Balls Sony promoting their sponsorship and 3D coverage of the 2011 Wimbledon Tennis Championship, recreated the award winning "Balls" advert. 2011-06-17T15:41:55+02:00 Sony advertising 30 http://scaryideas.com/content/23951/ http://scaryideas.com/content/23951. http://scaryideas.com/content/23951 http://scaryideas.com/t/23951.jpg Coors Light : Jean Claude Van Damme 2011-06-20T10:43:23+02:00 Coors Light advertising 30 http://scaryideas.com/content/23960/ http://scaryideas.com/content/23960. http://scaryideas.com/content/23960 http://scaryideas.com/t/23960.jpg Volkswagen : The speed camera lottery Following up on the successful launch of Volkswagen BlueMotion Technologies via the innovative Fun Theory platform, Volkswagen and DDB created the Fun Theory Award, a competition which ultimately saw 699 amazing entries from more than 35 countries. The winner was the Speed Camera Lottery, created and submitted by San Francisco's Kevin Richardson, a games producer for NickelodeonKids whose idea was based around rewarding those who obeyed the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea became reality and was tested in Stockholm, in collaboration with NTF (The Swedish road transport authority). Speed Camera Lottery worked on many levels: the average speed was reduced by 22%. Media ranging from ABC to the BBC Worldwide Service covered the campaign, the competition and the winning idea. Even better Speed Camera Lottery helped Volkswagen continue to boost share and sales in Sweden. From January to June 2010 Volkswagen market share increased almost 4% to 12.9% while sales grew by 5.8% compared to an increase of 3.9% for the overall market compared to the first half of 2009. In the eco car segment alone, Volkswagen saw market share leap from about 8% to nearly 15% proving another theory at DDB: Creating ideas that people want to play with, participate in and pass along is good for business. 2011-06-20T10:35:26+02:00 Volkswagen advertising 30 http://scaryideas.com/content/23966/ http://scaryideas.com/content/23966. http://scaryideas.com/content/23966 http://scaryideas.com/t/23966.jpg Coca-Cola : The Recycling King Coca Cola wanted to leverage Facebook Places to increase awareness for recycling plastic bottles, and so we created "The Recycling King" activity. We added over 10,000 recycle bins locations to the Facebook Places system, so no matter where you are in Israel, you can find a recycle bin near you. From there, things just started happening on their own. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. The most active participant was crowned: "Recycling King". 2011-06-19T21:35:30+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/23967/ http://scaryideas.com/content/23967. http://scaryideas.com/content/23967 http://scaryideas.com/t/23967.jpg Yeo Valley : Big up your chest 2011-06-20T10:42:35+02:00 Yeo Valley advertising 30 http://scaryideas.com/content/23968/ http://scaryideas.com/content/23968. http://scaryideas.com/content/23968 http://scaryideas.com/t/23968.jpg Audi R8 Spyder : Beauty and the beasts 2011-06-20T10:39:24+02:00 Audi R8 Spyder advertising 30 http://scaryideas.com/content/23972/ http://scaryideas.com/content/23972. http://scaryideas.com/content/23972 http://scaryideas.com/t/23972.jpg Bayer Aspirin : Phantomhead 2011-06-20T10:33:01+02:00 Bayer Aspirin advertising 30 http://scaryideas.com/content/23977/ http://scaryideas.com/content/23977. http://scaryideas.com/content/23977 http://scaryideas.com/t/23977.jpg Targifor C : Old car 2011-06-20T10:45:35+02:00 Targifor C advertising 30 http://scaryideas.com/content/23990/ http://scaryideas.com/content/23990. http://scaryideas.com/content/23990 http://scaryideas.com/t/23990.jpg Converse : LA to Vegas 2011-06-20T20:09:43+02:00 Converse advertising 30 http://scaryideas.com/content/23991/ http://scaryideas.com/content/23991. http://scaryideas.com/content/23991 http://scaryideas.com/t/23991.jpg Estrella Extracrunchy : Movie 2011-06-21T09:07:12+02:00 Estrella Extracrunchy advertising 30 http://scaryideas.com/content/23992/ http://scaryideas.com/content/23992. http://scaryideas.com/content/23992 http://scaryideas.com/t/23992.jpg Estrella Double Cheese Chili : Morning 2011-06-21T09:08:04+02:00 Estrella Double Cheese Chili advertising 30 http://scaryideas.com/content/23993/ http://scaryideas.com/content/23993. http://scaryideas.com/content/23993 http://scaryideas.com/t/23993.jpg Stimorol : HeartGingers Stimorol gum needed to distribute 40,000 packs of Orange Mint samples in a way that would leverage their brand, give them great exposure and create a memorable stunt. So to hand out the Orange Mint gum, we looked no further than orange-haired people. We created a group called ‘HeartGingers’, which we used to gather and recruit ginger-haired people for a ginger flash mob at the Synergy Music Festival. The event was a huge success, gaining great exposure for Stimorol on the web and radio. The gingers handed out all the gum. Roughly 6000 people were exposed to our Ginger army at Synergy. It generated R590 000 worth of PR on radio. And we showed everyone that gingers are people too. 2011-06-21T09:09:26+02:00 Stimorol advertising 30 http://scaryideas.com/content/23994/ http://scaryideas.com/content/23994. http://scaryideas.com/content/23994 http://scaryideas.com/t/23994.jpg Hotels.com : Trip your face 2011-06-21T09:29:10+02:00 Hotels.com advertising 30 http://scaryideas.com/content/23996/ http://scaryideas.com/content/23996. http://scaryideas.com/content/23996 http://scaryideas.com/t/23996.jpg Human Rights Watch : Burma In 2010, Burma held its first elections in 20 years. These elections would have been meaningless if more than 2,100 political prisoners remained locked up in Burma’s squalid prisons. Human Rights Watch created a campaign calling for the release of these innocent prisoners by utilizing added pressure from the public and the United Nations. A giant installation (7’x 18’) was built at New York’s Grand Central Terminal. The installation featured a massive mock prison with 200 miniature cells and 2,000 pens in lieu of cell bars. Visitors could remove the pens to symbolically free the prisoners, and then use the pens to sign an onsite petition calling for their release. Describe the creative solution to the brief/objective. It was the right time to put the spotlight on Burma and the plight of the prisoners languishing in Burma’s jails. Awareness of the elections in Burma was low among many people in the United States and across the globe. HRW needed to gain the attention of the media, the world leaders and the prisoners’ captors. This hinged upon the success of engaging the public in Grand Central Terminal’s Vanderbilt Hall. The challenge was to do this in a way that would get jaded commuters to stop, listen and take action. A leaflet was handed out with further details of the campaign. Describe the results in as much detail as possible In less than 12 hours, tens of thousands of signatures were collected from people of 86 countries. The installation attracted media from around the globe. The petition book was then sent to the United Nations’ Secretary General and leaders of countries that maintain close ties with Burma. Due to its success, the installation toured Prague and Brussels. Most importantly, more than 150 political prisoners have since been released, including opposition leader Aung San Suu Kyi. The Direct marketing titled Burma was done by JWT advertising agency for product: Human Rights Watch (brand: Human Rights Watch) in United States. It was released in the Jun 2011. Business sector is: Public awareness messages. 2011-06-21T10:00:37+02:00 Human Rights Watch advertising 30 http://scaryideas.com/content/23998/ http://scaryideas.com/content/23998. http://scaryideas.com/content/23998 http://scaryideas.com/t/23998.jpg Cricket Communications : Muvemusic Led by Creative Directors Simon Mowbray and Andrew Sinagra, Ntropic contributed visual effects/cg and editorial for a new Cricket Communications spot via ad agency TPN. Collaborating with Aero Films’ Director Klaus Obermeyer, the creative team utilized the proprietary gyro-stabilized aerial camera system -- the Klaus Cam -- from Aero Films. About Ntropic: Ntropic draws its strength from a diverse background of creative talent. Assembling a global community of artists in multiple locations, the studio has built a creative collective with strengths in all facets of production and post-production ranging from conceptual design and motion graphics to photo-real CG and seamless compositing. Ntropic focuses on elegant, intelligent, and conceptual visual effects producing award-winning work for commercials, music videos, feature films, experiential theaters, and interactive content. As industry mediums rapidly change, Ntropic maintains a foothold on the bleeding edge of technology... leading the charge into a new era of entertainment media. The studio removes the mystery from the black box of technology and operates as a creative hub for directors and agencies to converge and collaborate without limitation. Ntropic’s creative directors thrive on the unique challenges of production and work closely with the creative team to concept, visualize, and realize their artistic vision. Offering innovative solutions for otherwise impossible tasks, Ntropic inspires artists and filmmakers to expand the horizons of possibility. The studio’s objective is to create an inspirational environment for artists and clients to come together and not worry about the how, but stay focused on creating the most fascinating and innovative work to date. 2011-06-21T10:18:36+02:00 Cricket Communications advertising 30 http://scaryideas.com/content/24010/ http://scaryideas.com/content/24010. http://scaryideas.com/content/24010 http://scaryideas.com/t/24010.jpg Stride : Chase 2011-06-21T17:37:15+02:00 Stride advertising 30 http://scaryideas.com/content/24011/ http://scaryideas.com/content/24011. http://scaryideas.com/content/24011 http://scaryideas.com/t/24011.jpg TXDOT : Invisible 2011-06-22T11:29:50+02:00 TXDOT advertising 30 http://scaryideas.com/content/24013/ http://scaryideas.com/content/24013. http://scaryideas.com/content/24013 http://scaryideas.com/t/24013.jpg Bing : Decode JAY-Z 2011-06-22T11:36:24+02:00 Bing advertising 30 http://scaryideas.com/content/24018/ http://scaryideas.com/content/24018. http://scaryideas.com/content/24018 http://scaryideas.com/t/24018.jpg IBM : Watson Describe the campaign/entry: 80% of all the world’s new data is stored in human language: e-mail, blogs, medical records, etc. But computers understand 1s and 0s, not words. To help make sense of it all, IBM built a computer - Watson - that can understand human language. As an ultimate test of its ability, Watson would compete on the quiz show Jeopardy!, whose difficult clues filled with puns, jokes and wordplay made it the perfect challenge. The task for the agency was to help people understand why IBM built a computer to compete on Jeopardy. However, this challenge also presented an opportunity... to make IBM relevant to a broad audience and reinforce their leadership in research and development. We created an avatar as a public face for Watson and took people behind the scenes, documenting Watson’s progress for two years. We explained the science behind the machine and educated the world about the possibilities of this impressive leap in computer science. In the process, we captured the world’s imagination. IBM’s Watson became a pop icon - covered by all US talk shows, Saturday Night Live, even inspired parodies - garnering over one billion impressions worth $50 million in earned media. Describe the brief from the client: For the first time, maybe ever, IBM had the daunting task of targeting the general public, not just business leaders. The general public has lost contact with IBM since they've sold their PC division and many don't understand how essential IBM is in our everyday lives. We also had to communicate a new, complex computing concept. Our goals: 1) Capture the world’s imagination by inspiring the world to care about Watson and its capability 2) Drive relevance by demonstrating how IBM is making the world work better 3) Garner positive perceptions of Watson and IBM Results: 1) Captured the world’s imagination - 70% of the US population was aware of the IBM Jeopardy! Challenge. - Watson became a pop culture icon: featured on most US talk shows, Saturday Night live, inspired an American Idol parody, and even reached global news programming. In the US alone, Watson garnered over One Billion impressions worth $50 million in earned media. - Watson was covered in thousands of TV news programs, print and online press ranging from ABC News to Wired. "The New York Times Magazine" featured IBM and Watson in a 10-page cover story. 2) Drove relevance and positive understanding of Watson and IBM - 40% of the US population aware of the event had a positive change in perception of IBM vs. 1% negative change – proving we minimized the Skynet/HAL comparison. - Traffic to ibm.com increased by 556% during the month of the challenge. Execution: We ran an integrated campaign over the course of three months, including: • Documentaries: Created a video series that documented Watson’s journey through the eyes of the researchers, explained the technology and its implications. • Social Media: Worked with IBM's Social Media Management team to feed online conversations with posts highlighting events, press and provocative thoughts on technology. Offered access to the researchers through live webcasts on TED.com and InformationWeek.com. • Watson Avatar – Created the public face of Watson to help explain how the computer "thinks" to the Jeopardy! audience. • Partnerships: Partnered with IBM and Jeopardy! to shape the 3 nights of the broadcast. Created branded videos constituting 20% of the broadcast. • Promotional activities/PR: Fuelled interest with TV, print, banners, pre-roll, and promos airing on Jeopardy! Celebrated Watson’s win and shifted the public’s focus to IBM solutions. The Situation: IBM built a computer named "Watson" that can understand human language. As an ultimate test of its ability, the computer would compete on the quiz show Jeopardy! Against the world’s two greatest champions. This was a scientific breakthrough for IBM. But we also saw it as an opportunity to create a once in a lifetime cultural milestone. The opportunity was not only to help bring to life exactly why IBM built a computer to compete on Jeopardy! but also to help people understand how Watson represents the future for computing. The Strategy: Instinctively, no one wants a computer to beat a human at anything. It’s simply human nature. Fear that computers will replace humans once and for all conjures up visions of the Skynet from Terminator or HAL from 2001: Space Odyssey. But what if people could empathize with a computer? What if they could understand exactly how hard it is for a computer to do anything human? If done right, not only would IBM have a media phenomenon on their hands, but also a massively interesting and inspiring debate about the future of progress. Our strategy was to take people behind the scenes and get them excited about the science. We created an avatar as a public face for Watson and we documented Watson’s progress for two years. We explained the science behind the machine and educated the world about the possibilities of this impressive leap in computer science. The Ambient Advert titled WATSON was done by Ogilvy New York advertising agency for product: IBM (brand: IBM) in United States. It was released in the Jun 2011. Business sector is: Home electronics & audio-visual. 2011-06-22T11:49:48+02:00 IBM advertising 30 http://scaryideas.com/content/24112/ http://scaryideas.com/content/24112. http://scaryideas.com/content/24112 http://scaryideas.com/t/24112.jpg Planters Peanut Butter : Peanut Butter Doug 2011-06-23T17:05:31+02:00 Planters Peanut Butter advertising 30 http://scaryideas.com/content/24117/ http://scaryideas.com/content/24117. http://scaryideas.com/content/24117 http://scaryideas.com/t/24117.jpg Carl's Jr. : Robot The commercial features a robot coming home from a long day at work (he’s just like anyone else). He feeds his fish and pulls out a bag of Carl’s Jr. food that he got on his way home. He pulls out the new hand-breaded chicken sandwich and looks at it longingly. Then slowly realizes he has no place to ingest, digest or even insert the sandwich. He’s a robot and can’t eat. But that doesn’t stop him from trying to smash it into his face a few times before giving up. This action is paid off with the line, “Machines can’t eat it, machines shouldn’t make it.” And that’s just the way it is. 2011-06-28T13:39:56+02:00 Carl's Jr. advertising 30 http://scaryideas.com/content/24118/ http://scaryideas.com/content/24118. http://scaryideas.com/content/24118 http://scaryideas.com/t/24118.jpg Vifilfell Hamark : We're at war 2011-06-24T09:34:45+02:00 Vifilfell Hamark advertising 30 http://scaryideas.com/content/24124/ http://scaryideas.com/content/24124. http://scaryideas.com/content/24124 http://scaryideas.com/t/24124.jpg Hewlett Packard : Catch In today’s technologically progressive world, HP believes that all of life’s moments should be shared with the simple click of a button or tap of a screen. Collaborating with the creative team at Ntropic on visual effects, this HP campaign shows the true power and beauty of having mobile technology at your fingertips 2011-06-24T10:10:34+02:00 Hewlett Packard advertising 30 http://scaryideas.com/content/24125/ http://scaryideas.com/content/24125. http://scaryideas.com/content/24125 http://scaryideas.com/t/24125.jpg Hewlett Packard : Jetlag In today’s technologically progressive world, HP believes that all of life’s moments should be shared with the simple click of a button or tap of a screen. Collaborating with the creative team at Ntropic on visual effects, this HP campaign shows the true power and beauty of having mobile technology at your fingertips 2011-06-24T10:12:38+02:00 Hewlett Packard advertising 30 http://scaryideas.com/content/24126/ http://scaryideas.com/content/24126. http://scaryideas.com/content/24126 http://scaryideas.com/t/24126.jpg Hewlett Packard : Market In today’s technologically progressive world, HP believes that all of life’s moments should be shared with the simple click of a button or tap of a screen. Collaborating with the creative team at Ntropic on visual effects, this HP campaign shows the true power and beauty of having mobile technology at your fingertips 2011-06-24T10:14:01+02:00 Hewlett Packard advertising 30 http://scaryideas.com/content/24127/ http://scaryideas.com/content/24127. http://scaryideas.com/content/24127 http://scaryideas.com/t/24127.jpg Hewlett Packard : Traffic In today’s technologically progressive world, HP believes that all of life’s moments should be shared with the simple click of a button or tap of a screen. Collaborating with the creative team at Ntropic on visual effects, this HP campaign shows the true power and beauty of having mobile technology at your fingertips 2011-06-24T10:16:02+02:00 Hewlett Packard advertising 30 http://scaryideas.com/content/24128/ http://scaryideas.com/content/24128. http://scaryideas.com/content/24128 http://scaryideas.com/t/24128.jpg Hewlett Packard : Backpacker In today’s technologically progressive world, HP believes that all of life’s moments should be shared with the simple click of a button or tap of a screen. Collaborating with the creative team at Ntropic on visual effects, this HP campaign shows the true power and beauty of having mobile technology at your fingertips 2011-06-24T10:18:14+02:00 Hewlett Packard advertising 30 http://scaryideas.com/content/24133/ http://scaryideas.com/content/24133. http://scaryideas.com/content/24133 http://scaryideas.com/t/24133.jpg Amnesty International : Voices for Freedom 2011-06-24T12:45:34+02:00 Amnesty International advertising 30 http://scaryideas.com/content/24143/ http://scaryideas.com/content/24143. http://scaryideas.com/content/24143 http://scaryideas.com/t/24143.jpg Snickers : Logging "Logging" is the next chapter in “You’re not you when you’re hungry,” a global campaign we launched for Snickers in 2010. The campaign idea is based on the insight that hunger can drastically change your personality. Snickers, a brand with unparalleled equity as the best way to satisfy hunger, was uniquely positioned to make this claim. This commercial features comedians Roseanne Barr and Richard Lewis as the hunger-induced whiny alter egos of two rugged loggers. 2011-06-27T09:11:53+02:00 Snickers advertising 30 http://scaryideas.com/content/24144/ http://scaryideas.com/content/24144. http://scaryideas.com/content/24144 http://scaryideas.com/t/24144.jpg Heinz : Happy Birthday We see a number of different types of people all blowing on their beloved Heinz Tomato Soup as they can't quite wait for it to cool down before enjoying its flavours. Yet this time their whistles all cut together to form the 'Happy Birthday' tune in celebration of Heinz's 100th birthday. 2011-06-27T09:12:28+02:00 Heinz advertising 30 http://scaryideas.com/content/24145/ http://scaryideas.com/content/24145. http://scaryideas.com/content/24145 http://scaryideas.com/t/24145.jpg Champagne Nicolas Feuillatte : Toast Men In this commercial for Champagne Nicolas Feuillatte, scientists search for stronger glasses with which to give toasts. On behalf of Nihon Shurui Hanbai, we wanted to say to everyone, "many cheers!" 2011-06-27T09:14:08+02:00 Champagne Nicolas Feuillatte advertising 30 http://scaryideas.com/content/24146/ http://scaryideas.com/content/24146. http://scaryideas.com/content/24146 http://scaryideas.com/t/24146.jpg Norte : DVD Since a good deed is the only irrefutable excuse, we used it as a tool to help boyfriends go to the bar without having to hear complaints rom their girlfriends. That’s why Norte, Tucuman’s Number 1 beer, developed: “The Best Excuse Ever”. For every Norte a boyfriend had at the bar, the brand allotted 1 minute of good deeds. A team of workers was in charge of planting trees, repairing schools, restoring monuments, improving parks and cleaning up lakes, so girlfriends could not get mad whenever their boyfriends went to the bar. 2011-06-27T09:17:40+02:00 Norte advertising 30 http://scaryideas.com/content/24147/ http://scaryideas.com/content/24147. http://scaryideas.com/content/24147 http://scaryideas.com/t/24147.jpg Norte : Presentation Since a good deed is the only irrefutable excuse, we used it as a tool to help boyfriends go to the bar without having to hear complaints rom their girlfriends. That’s why Norte, Tucuman’s Number 1 beer, developed: “The Best Excuse Ever”. For every Norte a boyfriend had at the bar, the brand allotted 1 minute of good deeds. A team of workers was in charge of planting trees, repairing schools, restoring monuments, improving parks and cleaning up lakes, so girlfriends could not get mad whenever their boyfriends went to the bar. 2011-06-27T09:18:28+02:00 Norte advertising 30 http://scaryideas.com/content/24150/ http://scaryideas.com/content/24150. http://scaryideas.com/content/24150 http://scaryideas.com/t/24150.jpg Otrivin Nasal Spray : Classroom Craft 2011-06-27T10:24:55+02:00 Otrivin Nasal Spray advertising 30 http://scaryideas.com/content/24155/ http://scaryideas.com/content/24155. http://scaryideas.com/content/24155 http://scaryideas.com/t/24155.jpg Panasonic : No Expert In a photo exhibition, a photographer presents a slideshow of his work on screen. After each slide, he is asked a technical question - to which he answers with a simple to none reply. 2011-06-27T10:19:03+02:00 Panasonic advertising 30 http://scaryideas.com/content/24156/ http://scaryideas.com/content/24156. http://scaryideas.com/content/24156 http://scaryideas.com/t/24156.jpg IKEA : The Hi Sweetie Uncle Bob is going to borrow the upper bunk test A young mom sends an exhausted Uncle in to her son’s room to get some rest in the upper bunk. The overweight Uncle climbs the bunk bed while the young boy nervously follows him from the bottom bunk. The Uncle makes it to the upper bunk, making sure it is tested on everyday life. 2011-06-27T10:22:46+02:00 IKEA advertising 30 http://scaryideas.com/content/24157/ http://scaryideas.com/content/24157. http://scaryideas.com/content/24157 http://scaryideas.com/t/24157.jpg Kyushu : The 250km Wave The Kyushu Shinkansen Launch Campaign was to mark the opening of all Kyushu bullet train lines in the island of Kyushu. Still struggling with the ongoing recession, it was a ‘once in a 100 years’ type of event for the local residents. Thus, our mission was to share it (beyond railroad fans) in a tangible way that would provide vigor and happiness to everyone in Kyushu. We constructed festivity and participation – creating a massive festive event both old and young could voluntarily participate in. In an era overtaken by virtual communication, our challenge was to create a real and ‘live’ connection, which is,a 250km wave across Kyushu. We invited people to ‘do the wave’ alongside the tracks during the Shinkansen’s test run, and we held The 250km Wave Across Kyushu Event and filmed it from the bullet train. This wave, spanning 250km, is the world’s longest. 2011-06-27T11:05:04+02:00 Kyushu advertising 30 http://scaryideas.com/content/24158/ http://scaryideas.com/content/24158. http://scaryideas.com/content/24158 http://scaryideas.com/t/24158.jpg Pmu : Tennis When PMU gets involved with tennis a jockey will use subtle humour to throw a great tennis player off his game. 10th June a TV campaign conducted by the British 'The Blue Source' (MJZ) announced the new PMU sports betting offer to the general public. After having invested in the field of sports and challenged the sportsmen and sportswomen, the jockeys having completed the training phase at this point behaved like true high-level athletes. When the PMU gets involved with sports it does so by learning the rules and betting fit. 2011-06-27T11:06:48+02:00 Pmu advertising 30 http://scaryideas.com/content/24159/ http://scaryideas.com/content/24159. http://scaryideas.com/content/24159 http://scaryideas.com/t/24159.jpg Pmu : Haka When PMU gets involved with rugby it is with a spectacular haka and in their own unique way, the jockeys will challenge a team of rugby players 10th June a TV campaign conducted by the British 'The Blue Source' (MJZ) announced the new PMU sports betting offer to the general public. After having invested in the field of sports and challenged the sportsmen and sportswomen, the jockeys having completed the training phase at this point behaved like true high-level athletes. When the PMU gets involved with sports it does so by learning the rules and betting fit. 2011-06-27T11:07:38+02:00 Pmu advertising 30 http://scaryideas.com/content/24160/ http://scaryideas.com/content/24160. http://scaryideas.com/content/24160 http://scaryideas.com/t/24160.jpg ESPN : Copier - Landon Donovan This is SportsCenter Campaign The "This Is SportsCenter" campaign has always given sports fans a glimpse behind the scenes at the fun, random world at the center of the sports universe. With anchors interacting with athletes, mascots, etc., it is the fan's vision of what ESPN's corporate campus in Bristol is really like. Copier US Soccer star Landon Donovan commits a foul against a stubborn copier. 2011-06-27T11:10:42+02:00 ESPN advertising 30 http://scaryideas.com/content/24161/ http://scaryideas.com/content/24161. http://scaryideas.com/content/24161 http://scaryideas.com/t/24161.jpg ESPN : Octagon - St. Pierre This is SportsCenter Campaign The "This Is SportsCenter" campaign has always given sports fans a glimpse behind the scenes at the fun, random world at the center of the sports universe. With anchors interacting with athletes, mascots, etc., it is the fan's vision of what ESPN's corporate campus in Bristol is really like. Octagon An anchor thinks twice about stepping into the cube, or octagon, of UFC Cage Fighting Champion Georges St. Pierre. 2011-06-27T11:13:03+02:00 ESPN advertising 30 http://scaryideas.com/content/24162/ http://scaryideas.com/content/24162. http://scaryideas.com/content/24162 http://scaryideas.com/t/24162.jpg ESPN : Spy - Ovechkin This is SportsCenter Campaign The "This Is SportsCenter" campaign has always given sports fans a glimpse behind the scenes at the fun, random world at the center of the sports universe. With anchors interacting with athletes, mascots, etc., it is the fan's vision of what ESPN's corporate campus in Bristol is really like. Spy NHL Superstar, and Russian native, Alex Ovechkin almost gets caught doing some late night filing. 2011-06-27T11:14:01+02:00 ESPN advertising 30 http://scaryideas.com/content/24163/ http://scaryideas.com/content/24163. http://scaryideas.com/content/24163 http://scaryideas.com/t/24163.jpg Carlton : Slo Mo Super slow motion vision accompanied by really important music has permeated every facet of television, thanks to sport, wildlife documentaries and high-brow advertisements. Which is why Carlton Draught decided it was the perfect time to turn this high precision camera on something a little less spectacular: Men in pubs 2011-06-27T11:15:03+02:00 Carlton advertising 30 http://scaryideas.com/content/24164/ http://scaryideas.com/content/24164. http://scaryideas.com/content/24164 http://scaryideas.com/t/24164.jpg H2oh! : Braids Inviting the boyfriend to a family dinner is one of the most important moments for an adolescent. The family members grow braids (like the girl) every time the boy scores a point with the family. The boyfriend is like H2Oh!, loved by the entire family 2011-06-27T11:16:12+02:00 H2oh! advertising 30 http://scaryideas.com/content/24165/ http://scaryideas.com/content/24165. http://scaryideas.com/content/24165 http://scaryideas.com/t/24165.jpg Febreze : Hotel Participants are taken on a blindfolded smell-test in a filthy hotel room. 2011-06-27T11:18:26+02:00 Febreze advertising 30 http://scaryideas.com/content/24166/ http://scaryideas.com/content/24166. http://scaryideas.com/content/24166 http://scaryideas.com/t/24166.jpg Febreze : Restaurant People off the street are taken into a blindfolded smell-test in a dirty restaurant. 2011-06-27T11:19:20+02:00 Febreze advertising 30 http://scaryideas.com/content/24167/ http://scaryideas.com/content/24167. http://scaryideas.com/content/24167 http://scaryideas.com/t/24167.jpg Volkswagen : It's Not You As someone types a text message on an Iphone, the autocorrect function suggests an alternative that completely changes the meaning. Super: Never accept alternatives. Volkswagen Original Parts. 2011-06-27T11:25:04+02:00 Volkswagen advertising 30 http://scaryideas.com/content/24168/ http://scaryideas.com/content/24168. http://scaryideas.com/content/24168 http://scaryideas.com/t/24168.jpg Volkswagen : Boss As someone types a text message on an Iphone, the autocorrect function suggests an alternative that completely changes the meaning. Super: Never accept alternatives. Volkswagen Original Parts. 2011-06-27T11:25:47+02:00 Volkswagen advertising 30 http://scaryideas.com/content/24169/ http://scaryideas.com/content/24169. http://scaryideas.com/content/24169 http://scaryideas.com/t/24169.jpg Volkswagen : Son You're Adorable As someone types a text message on an Iphone, the autocorrect function suggests an alternative that completely changes the meaning. Super: Never accept alternatives. Volkswagen Original Parts. 2011-06-27T11:27:52+02:00 Volkswagen advertising 30 http://scaryideas.com/content/24170/ http://scaryideas.com/content/24170. http://scaryideas.com/content/24170 http://scaryideas.com/t/24170.jpg Volkswagen : I Love You As someone types a text message on an Iphone, the autocorrect function suggests an alternative that completely changes the meaning. Super: Never accept alternatives. Volkswagen Original Parts. 2011-06-27T11:27:30+02:00 Volkswagen advertising 30 http://scaryideas.com/content/24171/ http://scaryideas.com/content/24171. http://scaryideas.com/content/24171 http://scaryideas.com/t/24171.jpg HBO : Hospital This commercial features a very cliché moment we often see play out again and again on hospital dramas. It’s so cliché that in fact, the characters call out each of their actions as they do them, proving it’s a story we’ve all seen too many times. HBOGO content is original and provides its users with the chance to watch something they haven’t already seen. 2011-06-27T11:29:20+02:00 HBO advertising 30 http://scaryideas.com/content/24172/ http://scaryideas.com/content/24172. http://scaryideas.com/content/24172 http://scaryideas.com/t/24172.jpg HBO : Underdog This commercial features a very cliché moment we often see play out again and again in sports movies. It’s so cliché that in fact, the characters call out each of their actions as they do them, proving it’s a story we’ve all seen too many times. HBOGO content is original and provides its users with the chance to watch something they haven’t already seen. 2011-06-27T11:30:06+02:00 HBO advertising 30 http://scaryideas.com/content/24173/ http://scaryideas.com/content/24173. http://scaryideas.com/content/24173 http://scaryideas.com/t/24173.jpg HBO : Yacht This commercial features a very cliché moment we often see play out again and again in sports movies. It’s so cliché that in fact, the characters call out each of their actions as they do them, proving it’s a story we’ve all seen too many times. HBOGO content is original and provides its users with the chance to watch something they haven’t already seen. 2011-06-27T11:30:42+02:00 HBO advertising 30 http://scaryideas.com/content/24174/ http://scaryideas.com/content/24174. http://scaryideas.com/content/24174 http://scaryideas.com/t/24174.jpg Financiere de l'echiquier : Hearts One after another we see several CEO in their offices. They unbutton their shirt to show the scar of a heart bypass. Tag: If only your money worked as much as you do. Agressor fund: +14% a year since 1991 Logo. Financière de L’Echiquier. 2011-06-27T11:31:34+02:00 Financiere de l'echiquier advertising 30 http://scaryideas.com/content/24175/ http://scaryideas.com/content/24175. http://scaryideas.com/content/24175 http://scaryideas.com/t/24175.jpg Time To Change : Reactions This ad confronts the unspoken prejudices we all have about mental health. An office worker wonders whether he should ask a colleague who's been off with a mental illness "how are you feeling?". We see our guy’s imagination working overtime, going through various fantastical and totally unrealistic scenarios of how the mental illness-sufferer might react; from turning to a pile of sand to shaming him infront of the whole office through the medium of song, before resolving to the truth: that the guy reacts perfectly normally. The ad ends with the title "Don't be afraid to talk about mental health”. 2011-06-27T11:33:17+02:00 Time To Change advertising 30 http://scaryideas.com/content/24176/ http://scaryideas.com/content/24176. http://scaryideas.com/content/24176 http://scaryideas.com/t/24176.jpg Swedish Armed Forces : Welcome To Our Reality This recruitment campaign wanted to show how the exaggerated fictional world of war hasn´t got anything to do with the reality of war. A job as a solider or a marine is a job far from action movies and cool oneliners. Also, the campaign invites you to actually try the reality of being a solider or a marine in a variety of different media. Give some idea of how successful this campaign/entry was with both client and consumer: The goal was to recruit 1050 people, reach 20k downloaded applications, have 90k visits to the site, and to receive 4200 applications (around 4 applicants per available position to ensure the quality of the applicants). The results speak for themselves: More than 24k (122% performance) downloaded the application, 324k (360%) visited the site and with 12262 applicants, the Swedish Armed Forces could select between nearly 12 people for each available job opening (292%). The campaign was widely praised and warmly discussed in blogs, social media, national public service TV and radio, and also on the Swedish Armed Forces' own domains. Furthermore, all applicants and a large share of the target group have now gained a clear idea of what to expect from a job as a soldier or marine. Describe how the campaign/entry was launched and executed across each channel in the order of implementation. The fictional world of soldiers and marines is almost always deeply exaggerated. Often, it’s got nothing to do with reality whatsoever. Together with the client we wanted to highlight the fact that this is a job far from the cool world of action movies and smart one-liners. We communicated this through tv-ads contrasting the fictional world of armed forces with actual reality. The tv-ads promoted a site on which a Smartphone application could be downloaded in which you were invited to try the actual reality of being a soldier or marine. The app sent out several assignments every day. In order to complete them, you were required to use functionalities found in your smartphone. All assignments simulated life as a soldier or a marine. The reality of being a soldier or marine was also communicated in a variety of other media. A site, banners, outdoor, print, direct and radio. 2011-06-27T15:47:18+02:00 Swedish Armed Forces advertising 30 http://scaryideas.com/content/24177/ http://scaryideas.com/content/24177. http://scaryideas.com/content/24177 http://scaryideas.com/t/24177.jpg Watermark : Water mark On January 26, 2011, the Australian state of Queensland was nearly wiped out by massive floods. Bundaberg Rum is a much-loved Queensland brand that has been lifting the spirits of Queenslanders for over 100 years. When that spirit came under threat from the rising waters, Bundaberg felt a duty to raise it up once again. Like the rest of the state, the Bundaberg distillery was underwater and in a state of crisis, but something had to be done. Our objective was to help rebuild Queensland, and help raise the Queensland spirit up once again. Our solution was to create a product that would become a symbol of Queensland resilience and defiance, and rally the support of the nation. The product is Watermark: a rum crafted to mark the point where the floodwaters peaked, and to mark the spirit in the towns on the road to recovery. Give some idea of how successful this campaign/entry was with both client and consumer: When Watermark went on sale, people queued up for over 96 hours to buy it (this is longer than people queue for iPads). The first run of Watermark sold out within a week and a second run went into production immediately. All proceeds of Watermark went towards rebuilding Queensland. The product and events received a lot of attention in the press and in social media, and the entire nation rallied behind the cause, meaning Watermark and Bundaberg Rum played a huge role in lifting Queensland’s spirits and helping the State on the road to recovery. Describe how the campaign/entry was launched and executed across each channel in the order of implementation. Just two days after the distillery was drained, our first act was to put Watermark into production. We then went to 16 of the worst hit towns and placed permanent plaques at the watermarks on the walls of the pubs. We launched Watermark with 16 music festivals held in the 16 worst hit areas. As a symbol of unity and togetherness they all kicked off at midday on April 16. Some of Australia’s biggest bands played, and Watermark sold, with all proceeds going to the flood relief. From here, Watermark was advertised through print, outdoor and radio, and people all over the country spread the spirit via social networks. Watermark then went on sale online and in bottle stores around the country. 2011-06-27T15:48:44+02:00 Watermark advertising 30 http://scaryideas.com/content/24178/ http://scaryideas.com/content/24178. http://scaryideas.com/content/24178 http://scaryideas.com/t/24178.jpg Nokia : World's Smallest Character Animation Using the strategic platform - ‘It’s not technology it’s what you do with it’, our task was to position the Nokia N8 as a powerful tool for creativity by focusing on its 12mp camera & HD video features. We engaged a production company to help create a magical, microscopic stop-motion animation – shooting entirely on the N8 in order to showcase the phones supreme imaging capabilities. Working with an intricately crafted 9mm heroine we were literally teetering on the edge of impossibility. 150 different Dot puppets had to be created in a variation of sequential poses. She was way too small to use traditional manipulation animation techniques. So each frame features a different replacement puppet. Each one painstakingly painted with the tiniest of brushes while the model maker held their breath. Because of the intricate nature of creating a stop-motion animation at such a tiny scale, working flat out produced just four seconds of film content per day. It took little Dot around a month to get from one side of the 1.5 meter set to the other. Understandably, the story behind the Guinness Word Record breaking film proved equally compelling and encouraged people to share it out of sheer amazement. 2011-06-27T15:56:17+02:00 Nokia advertising 30 http://scaryideas.com/content/24179/ http://scaryideas.com/content/24179. http://scaryideas.com/content/24179 http://scaryideas.com/t/24179.jpg Nike : Mamba “Kobe Bryant is the star the Hollywood stars come out to see. When it was announced the 2011 NBA All-Star Game would be held in Los Angeles, we decided to bring to life Kobe Bryant’s alter ego, The Black Mamba, in a way fitting for the Hollywood star he is. Our goal was to support the new Kobe VI shoes by merging Hollywood and sports in a way only Nike can. The agency worked closely with the director on a short film to dimensionalize the attributes of Kobe’s game that make him deadliest predator on the hardwood. The film stars such cultural and Hollywood icons as Bruce Willis, Kanye West and Danny Trejo. Much like a major motion picture, we drove consumers in the US and China to RSVP for the online premiere of the film months in advance via broadcast trailers, cinema lobby posters, print, large-scale outdoor, and digital mediums." From YouTube: “They thought it'd be an easy battle...they thought wrong. The Black Mamba. Starring Kobe Bryant, Bruce Willis, Danny Trejo and Kanye West. A Nike Basketball Production.” 2011-06-27T16:00:32+02:00 Nike advertising 30 http://scaryideas.com/content/24183/ http://scaryideas.com/content/24183. http://scaryideas.com/content/24183 http://scaryideas.com/t/24183.jpg Canadian Dermatology Association : Indoor Tanning Isn't Pretty Indoor Tanning Isn't Pretty 2011-06-28T13:38:54+02:00 Canadian Dermatology Association advertising 30 http://scaryideas.com/content/24184/ http://scaryideas.com/content/24184. http://scaryideas.com/content/24184 http://scaryideas.com/t/24184.jpg Warner Bros. : The Green Lantern: Main Title Sequence HOLLYWOOD, CA -- Looking to visually communicate the mythology of ''The Green Lantern'' in a compelling way, studio Warner Bros. and director Martin Campbell turned to multi-disciplined creative design/visual effects studio yU+co, led by Creative Director Garson Yu, to design a :90 stereoscopic 3D main title sequence that not only grabbed the audience’s attention, but also brought them up to speed on the superhero’s history and set up the film’s first scene. yU+co also created the film’s stereoscopic 3D main-on-end sequence and credit crawl, along with the main title and main-on-end sequences for this summer’s blockbuster, Pirates of the Caribbean: On Stranger Tides. ‘'The opening sequence was important to set up the backstory: there's a whole mythology from the Green Lantern comic books that most people don't know going into the movie,’’ Yu says. ‘’So the sequence has to fill you in on that legend before the movie starts. Aside from getting the information across, we wanted to establish a feeling for the world -- a big, epic journey through space that says: ‘this is a big superhero movie.’’’ Rendered in stereoscopic 3D and perfectly wed to the resonant voiceover from actor Geoffrey Rush, the main title sequence opens with a shot of a green orb known as the ''emerald energy of will power'' hovering in space. As the camera slowly pulls into the orb, we discover the planet Oa at its center, inhabited by the Guardians who oversee the universe and its 3,600 sectors -- each with its own protective Green Lantern. As the giant animated emerald ring that gives each Green Lantern its superpower rushes toward the camera, it splinters into numerous streaks of green light that recall the look of fireflies, only moving in a precise military formation. The lights then form a green-hued navigational grid that visually conveys the idea that there are many Green Lanterns all around the universe working together as intergalactic peacekeepers. Following a heroic shot of the Green Lantern logo, yU+co introduces us to The Green Lantern’s nemesis, an entity of fear known as the Parallax -- seen as a fiery yellow ball of energy and light with an ominous-looking skull at its core. The final shot of the sequence depicts the face of Abin Sur, the only Green Lantern to ever defeat Parallax, encased in a purple mist and wearing an emerald ring on his outstretched hand. ‘’The energy of willpower is the key to the Green Lantern,’’ Yu adds. ‘’It's the source of his power. We took our cue from the visual effects in the movie, but created our own look for the opening -- something that visualizes energy because the battle between the green energy of will, and the yellow energy of fear is key to film’s plot. For the face of Abin Sur we wanted to set up this character so that the audience recognize him when they see him later. The design challenge was to stylize him as part of the nebula but still see him as Abin Sur. We overcome this challenge by projecting his purple face onto a 3D cloud like structure and composited it as part of the galaxy.’’ A Film Classic Provides Inspiration Where the main title sequence was an exercise in digital creativity, for the main-on-end-sequence yU+co decided to incorporate an organic technique that was used to great effect in the sci-fi classic ''2001: A Space Odyssey.'' To create the unusual patterns of light and color that serve as the back drop for the key credits -- rendered in striking green type before disappearing into vapor trails -- yU+co used the high-res RED camera to shoot a variety of colored paints and lacquers as they’re poured into water and quickly spreads out. Those images, when blown up in size and composited into the 3D background, created the unusual effect and instantly resembled nebulas in our galaxy. The sequence was made even more powerful when perfectly edited to the guitar-infused techno soundtrack. ‘’It is important to think of 3D in the design stage, so you actually create a truly stereoscopic sequence,’’ Yu notes. ‘’For the opening, we tried to maximize the 3D effect by constantly moving past and through objects, nebulas and energy fields. All of the design events and elements are staged in stereo so they are all in truly logical 3D space. Without logic behind it the design won’t make sense.’’ In other yU+co news, in addition to their work on ''Pirates of the Caribbean: On Stranger Tides,'' the company is currently working stereoscopic 3D title sequences for the upcoming ‘’Conan the Barbarian’’ reboot (Lionsgate) and ‘’Dolphin Tale’’ (Warner Bros.). The company also recently worked on the trailer for just released Ubisoft’s game ''Call of Juarez: The Cartel.'' 2011-06-28T09:29:59+02:00 Warner Bros. advertising 30 http://scaryideas.com/content/24185/ http://scaryideas.com/content/24185. http://scaryideas.com/content/24185 http://scaryideas.com/t/24185.jpg Ford : “American Idol - Peel Off Los Angeles & San Francisco – (June 27, 2011) – For the third year in a row, the visual effects team at Ntropic teamed with Venice, CA-based production company Wild Plum on a highly integrated commercial campaign for Ford via Team One Detroit. The fast-paced campaign debuted one new spot a week for 12 weeks, featuring the Ford Focus and the ever-dwindling cast of “American Idol.” Directed by Paul Brown and Shane Drake of Wild Plum, the Ntropic team was headed by Creative Director/Founder Nate Robinson and Senior Flame Artist MB Emigh. 2011-06-28T09:39:40+02:00 Ford advertising 30 http://scaryideas.com/content/24186/ http://scaryideas.com/content/24186. http://scaryideas.com/content/24186 http://scaryideas.com/t/24186.jpg Ford : “American Idol - Super Heroes Los Angeles & San Francisco – (June 27, 2011) – For the third year in a row, the visual effects team at Ntropic teamed with Venice, CA-based production company Wild Plum on a highly integrated commercial campaign for Ford via Team One Detroit. The fast-paced campaign debuted one new spot a week for 12 weeks, featuring the Ford Focus and the ever-dwindling cast of “American Idol.” Directed by Paul Brown and Shane Drake of Wild Plum, the Ntropic team was headed by Creative Director/Founder Nate Robinson and Senior Flame Artist MB Emigh. 2011-06-28T09:43:20+02:00 Ford advertising 30 http://scaryideas.com/content/24187/ http://scaryideas.com/content/24187. http://scaryideas.com/content/24187 http://scaryideas.com/t/24187.jpg Ford : “American Idol - Zombie Los Angeles & San Francisco – (June 27, 2011) – For the third year in a row, the visual effects team at Ntropic teamed with Venice, CA-based production company Wild Plum on a highly integrated commercial campaign for Ford via Team One Detroit. The fast-paced campaign debuted one new spot a week for 12 weeks, featuring the Ford Focus and the ever-dwindling cast of “American Idol.” Directed by Paul Brown and Shane Drake of Wild Plum, the Ntropic team was headed by Creative Director/Founder Nate Robinson and Senior Flame Artist MB Emigh. 2011-06-28T09:45:00+02:00 Ford advertising 30 http://scaryideas.com/content/24188/ http://scaryideas.com/content/24188. http://scaryideas.com/content/24188 http://scaryideas.com/t/24188.jpg Ford : “American Idol - Explorer Los Angeles & San Francisco – (June 27, 2011) – For the third year in a row, the visual effects team at Ntropic teamed with Venice, CA-based production company Wild Plum on a highly integrated commercial campaign for Ford via Team One Detroit. The fast-paced campaign debuted one new spot a week for 12 weeks, featuring the Ford Focus and the ever-dwindling cast of “American Idol.” Directed by Paul Brown and Shane Drake of Wild Plum, the Ntropic team was headed by Creative Director/Founder Nate Robinson and Senior Flame Artist MB Emigh. 2011-06-28T09:46:16+02:00 Ford advertising 30 http://scaryideas.com/content/24189/ http://scaryideas.com/content/24189. http://scaryideas.com/content/24189 http://scaryideas.com/t/24189.jpg Ford : “American Idol - Our House Los Angeles & San Francisco – (June 27, 2011) – For the third year in a row, the visual effects team at Ntropic teamed with Venice, CA-based production company Wild Plum on a highly integrated commercial campaign for Ford via Team One Detroit. The fast-paced campaign debuted one new spot a week for 12 weeks, featuring the Ford Focus and the ever-dwindling cast of “American Idol.” Directed by Paul Brown and Shane Drake of Wild Plum, the Ntropic team was headed by Creative Director/Founder Nate Robinson and Senior Flame Artist MB Emigh. 2011-06-28T09:48:08+02:00 Ford advertising 30 http://scaryideas.com/content/24190/ http://scaryideas.com/content/24190. http://scaryideas.com/content/24190 http://scaryideas.com/t/24190.jpg Ford : “American Idol - Blackout Los Angeles & San Francisco – (June 27, 2011) – For the third year in a row, the visual effects team at Ntropic teamed with Venice, CA-based production company Wild Plum on a highly integrated commercial campaign for Ford via Team One Detroit. The fast-paced campaign debuted one new spot a week for 12 weeks, featuring the Ford Focus and the ever-dwindling cast of “American Idol.” Directed by Paul Brown and Shane Drake of Wild Plum, the Ntropic team was headed by Creative Director/Founder Nate Robinson and Senior Flame Artist MB Emigh. 2011-06-28T09:49:06+02:00 Ford advertising 30 http://scaryideas.com/content/24191/ http://scaryideas.com/content/24191. http://scaryideas.com/content/24191 http://scaryideas.com/t/24191.jpg Pringles : Pringles Home Party Grey G2 and Fahrenheit 451 created together-for the markets of the region, the action "Pringles Home Party" under the "Plan your Party Spontaneous" for bringing together 12 international DJs that made ​​September 1, 12 exclusive tracks, produced by Jimmy Van M. general "This proposal incorporates all the qualities of Pringles, fun, invites you to participate and creates a real party. Therefore we call on the DJs, we achieved a stunning setting, and got something that can be arranged anywhere but with exclusive music, "said Cecilia de la Fuente, Director of Accounts G2. Meanwhile, Diego Rubio, Creative Director of Grey said: "With Pringles worked very hard at the regional level the online communication, in social networking site as created specifically for each activation. In all cases, we transmit the same brand values: fun is shared. " Christian Krikorian, Fahrenheit 451 Creative Director said: "Our consumer is digital native. Vive, develops and relates on the Internet and he hopes that brands can speak with their codes. In all this we focus for the latest digital stock and display it as a digital native brand. " The Pringles brand strategy is successful in social networking for several years. Only the fan page on Facebook became one of the largest in the world in the category of consumer spending, currently more than 14 million fans. Countries with biggest supporters are the United States, England and Argentina. In Latin America, the cities of Buenos Aires, Caracas and Mexico are the most fans joined the network. It only takes four friends, a computer and speakers to build a party spontaneously through www.pringleshomeparty.com and enjoy the first set of online music production with Belgian Jimmy Van M., one of the most talented DJs and producer of the global electronic music scene over 15 years of experience. Each person to login with his friends accessed September 1, 12 exclusive tracks composed by the DJs: Carlos Belatti & Joy Marquez, Christian Berger; Deep Feat LO'Clock Mariano, Felipe Valenzuela - Dani Casarano, Felipe Venegas, Franco Cinelli, Isaac ; Logiztik Luxor Sounds & Traum, Manuel Sofia John David Granha Axiom, Martin Garcia, Rodrigo Gomez Lozano Hubert; Soundhexile. In addition, for the feast is complete, the site displays different sets of VJ's with images who set the space to develop an ideal meeting place for a Pringles Home Party. 2011-06-30T08:56:41+02:00 Pringles advertising 30 http://scaryideas.com/content/24192/ http://scaryideas.com/content/24192. http://scaryideas.com/content/24192 http://scaryideas.com/t/24192.jpg Vodacom : Unlimited Music Living up to the promise it made when it unveiled its new corporate colours – moulding its business around consumer wants and desires – Vodacom is introducing unlimited music fulltracks to its youth customers. The affordable offering is available at an even further discounted price via its tailored youth proposition; Vodacom Color. Conceptualised by Draftfcb’s Group Creative Officer, Brett Morris and Creative Director Gareth Paul, Copywriter Melusi Mhlungu and Art Director Bradley Stapelton, the ad for the Color ur tunes bundle was directed by Velocity Films’ Adrian de sa Garces. The protagonist is a young skateboarder whose Vodacom phone is delivered preloaded with unlimited music. He ‘gum-sticks’ the phone to his board, and sets off on a journey through the city and on which he transforms into a famous and adored ‘DJ Skateboard’. Vodacom South Africa Managing Executive: Marketing, Enzo Scarcella; Executive Head: Product Marketing, Melanie Forbes; Brand Manager, Sergio Martins; briefed the agency to maintain the pace, look and feel of the other ads it had done to introduce new services since Vodacom’s brand migration. This was achieved – once again – by simpatico direction de sa Garces and a great selection of music, which underpins the product Vodacom is offering its customers. With the exception of Jack Parow’s ‘Cooler as Ekke’, the tracks, which change according to who the protagonist is interacting with, were all re-recorded by Rob Schroeder. The list includes ‘Hustlin’’, ‘Eye of the Tiger’, ‘ Hello Good Morning’, ‘Fame’, ‘All of the lights’ and ‘All I do is win’. The Draftfcb team was also quick to praise the lead character saying he brought a freshness to the ad, not to mention real skateboarding skills. “Targeted at the youth, DJ Skateboard is a really fun ad, full of life and energy and connects with the market through music,” said Draftfcb Johannesburg Executive Business Director, Romaine Mackenzie. “The new campaign confidently follows in the footsteps of three other awesome executions – Power Rap, which focused on Vodacom’s network capabilities and was inspired by the internet as a platform for creativity, Warra Warra What What for the revolutionary pre-authorised service called Airtime Advance, and Finding Thandi which showcased Vodacom’s multiple customer service channels – to clearly show how Vodacom hands over the ‘Power to You’, the user.” 2011-06-28T13:56:06+02:00 Vodacom advertising 30 http://scaryideas.com/content/24193/ http://scaryideas.com/content/24193. http://scaryideas.com/content/24193 http://scaryideas.com/t/24193.jpg GE : Two Letters Fuel VFX collaborated with Director Graeme Burfoot, The Feds and Clemenger BBDO Sydney to create GE's latest brand campaign that showcases the company's innovations in transportation and business technologies, health care and clean energy. In this spot, a CT scan, a jet engine and a wind turbine come to life with the input of GE, represented by letters merging to form the machines. Burfoot wanted to express GE's 'imaginative thinking' in a unique way that felt progressive yet tactile. Fuel's VFX Supervisor Anders Thonell worked closely with Burfoot, Writer Will Edwards and Art Director Chris Badger in pre production to ensure the visual effects elements were designed to tell the GE brand story. "Graeme gave us a very detailed brief and sketched how he wanted the letters to move and form. This was really helpful for us because we knew from the outset that this campaign required careful design and planning to accompany the grunt of a big simulation job." Steve Oakley designed software which plugged into Maya to drive the constructing machines. The simulation effects used in this commercial were quite complex and required not only that the letters merge and form in a naturalistic way, but that the 'G' and 'E' letters struck the right stylistic balance including subtle messaging, colour and tone. "The letters had to be controlled enough to lock together to form solid surfaces but also move freely enough to give a sense of floating on the wind which brings the machines together", said Thonell. "Graeme wanted all the movement to be justified by some natural force, wind or page flip and not by a contrived magic." Fuel's CG artists built replica models of the hero products CT scan, jet engine and wind turbines, animated them and placed them into the shots. Transparency ramps were used to indicate which parts of the machines were constructing at any time and what the flow of the animation would be, which Oakley used to drive his simulations. Fuel VFX collaborated with Director Graeme Burfoot, The Feds and Clemenger BBDO Sydney to create GE’s latest brand campaign that showcases the company’s innovations in transportation and business technologies, health care and clean energy. Such is the detail of the animation that almost every shot has some hand-animated elements or unique treatment. "We've added character to the letters and multiple methods on almost every shot - key frame animation, particle and cloth simulations, proprietary simulations. This commercial has been a lot more hand-made than I anticipated, but it was necessary to get to that level of detail." said Thonell. Maxwell was chosen to render the spot due to the short depth of field that was used in-camera. Maxwell could offer features to enhance the depth of field, while being one of the few renderers that could handle the vast amount of geometry used to create this spot. VFX Supervisor: Anders Thonell Executive Producer: Celia Nicholas Producer: Erica Ford Adverising Agency: Clemenger BBDO Sydney The TV Commercial titled Two Letters was done by Clemenger BBDO Sydney advertising agency for product: GE (brand: GE) in Australia. It was released in the Jun 2011. Business sector is: Home electronics & audio-visual. 2011-06-28T13:57:07+02:00 GE advertising 30 http://scaryideas.com/content/24194/ http://scaryideas.com/content/24194. http://scaryideas.com/content/24194 http://scaryideas.com/t/24194.jpg Off! : Deep Woods Itching to get into summer fun? The spot for OFF® Deep Woods® Dry via Draft FBC is a reminder that the wilderness experience can come with some unwanted pests. The spot, directed by Directorz’ Jeff Bednarz, was shot in a 200-year-old managed sequoia plantation in Santiago, Chile and features visual effects by Technicolor Montreal. The unique forest condition of trees lined up from east to west, enabled director Jeff Bednarz and his DP Mark Thomas, shooting with the Alexa, to retain the continuity of the light with every angle, key to the seamless integration of the visual effects by Technicolor. The project was a departure from Bednarz’ real people work and a leap into the realm of shooting with effects as a central character, on a production that was truly International. 2011-06-28T13:58:30+02:00 Off! advertising 30 http://scaryideas.com/content/24195/ http://scaryideas.com/content/24195. http://scaryideas.com/content/24195 http://scaryideas.com/t/24195.jpg Bundaberg : Think Tank Bundaberg Rum is a brand with a history of ingenious thinking – the rum was created in 1888 as an ingenious solution to a molasses surplus. But in recent years young men had come to see the brand as unintelligent. They had grown up seeing Bundy as a very ‘Aussie’ brand much loved by their fathers and older brothers, but to them it was lowbrow. Our objective was to re-establish Bundaberg Rum as a brand that stood for ingenious thinking, and re-connect with a younger, more intelligent audience. Our solution was The Think Tank – an online platform where people could submit their most bothersome conundrums, which would be transformed into ingenious solutions and then filmed. The Think Tank is an application that lives on the Bundaberg Rum facebook page. To launch Think Tank we created a film featuring Bundaberg’s founding Sugar Miller. He asked people to join the Think Tank and submit their conundrums. People went to our page and gave us their conundrums. We then chose the most heinous conundrums and asked the members to solve them. They sent us their solutions. The most ingenious solutions was chosen and turned into films. 2011-06-28T14:00:51+02:00 Bundaberg advertising 30 http://scaryideas.com/content/24197/ http://scaryideas.com/content/24197. http://scaryideas.com/content/24197 http://scaryideas.com/t/24197.jpg Greenpeace : VW - The Dark Side Volkswagen opposes key European laws that we need if we're going to save our planet from climate change. All is not lost. We feel the good in Volkswagen. Help us turn VW away from the Dark Side. Join the rebellion: http://vwdarkside.com/ 2011-06-30T11:39:51+02:00 Greenpeace advertising 30 http://scaryideas.com/content/24199/ http://scaryideas.com/content/24199. http://scaryideas.com/content/24199 http://scaryideas.com/t/24199.jpg Allstate : Mayhem is Coming - Flag 2011-06-28T15:52:48+02:00 Allstate advertising 30 http://scaryideas.com/content/24200/ http://scaryideas.com/content/24200. http://scaryideas.com/content/24200 http://scaryideas.com/t/24200.jpg Allstate : Mayhem is Coming - Lawn Game 2011-06-28T15:52:41+02:00 Allstate advertising 30 http://scaryideas.com/content/24201/ http://scaryideas.com/content/24201. http://scaryideas.com/content/24201 http://scaryideas.com/t/24201.jpg DirecTV : Hot House 2011-06-28T17:20:13+02:00 DirecTV advertising 30 http://scaryideas.com/content/24202/ http://scaryideas.com/content/24202. http://scaryideas.com/content/24202 http://scaryideas.com/t/24202.jpg Initiative Vermisste Kinder : Germany will find you Initiative Vermisste Kinder - Missing Children Initiative 2011-06-29T08:58:23+02:00 Initiative Vermisste Kinder advertising 30 http://scaryideas.com/content/24203/ http://scaryideas.com/content/24203. http://scaryideas.com/content/24203 http://scaryideas.com/t/24203.jpg The Ebeling Group : Elvis Presley 2011-06-29T09:01:16+02:00 The Ebeling Group advertising 30 http://scaryideas.com/content/24207/ http://scaryideas.com/content/24207. http://scaryideas.com/content/24207 http://scaryideas.com/t/24207.jpg AT&T : Radio Contest Winner 2011-06-29T09:08:30+02:00 AT&T advertising 30 http://scaryideas.com/content/24209/ http://scaryideas.com/content/24209. http://scaryideas.com/content/24209 http://scaryideas.com/t/24209.jpg Viagra : Golf 2011-06-29T09:12:06+02:00 Viagra advertising 30 http://scaryideas.com/content/24214/ http://scaryideas.com/content/24214. http://scaryideas.com/content/24214 http://scaryideas.com/t/24214.jpg DirecTV : Football Cops 2011-06-29T11:53:51+02:00 DirecTV advertising 30 http://scaryideas.com/content/24226/ http://scaryideas.com/content/24226. http://scaryideas.com/content/24226 http://scaryideas.com/t/24226.jpg www.wemissyou.de : We Miss You Maybe it´s time to remember an old friend... WE MISS YOU is a social campaign created by three film students. It deals with the relationship between humans and nature by asking an exceptional question: What if nature cares for us or even misses us? The core of the campaign is the website www.wemissyou.de , which shows a 2-minute-spot that seems like a scene from an American movie. Rush Hour on Fifth Avenue. A police officer is sitting in his car after his shift. Annoyed by the traffic, the only thing he wants is to get home. However, there’s something in the middle of all the cars around him that suddenly attracts his attention. And so we follow him as he gets out of his car and pushes his way through the lines of cars. But suddenly he stops: In the middle of all the cars, all the people and all the smog, there is a deer – and so we can watch this exceptional encounter unfold. The deer is not here by chance. It is here to deliver one last message. The commercial ends with the slogan „Nature misses you“. http://www.wemissyou.de 2011-06-30T09:38:08+02:00 www.wemissyou.de advertising 30 http://scaryideas.com/content/24227/ http://scaryideas.com/content/24227. http://scaryideas.com/content/24227 http://scaryideas.com/t/24227.jpg Poker Lotto : Bloopers 2011-06-30T09:44:38+02:00 Poker Lotto advertising 30 http://scaryideas.com/content/24234/ http://scaryideas.com/content/24234. http://scaryideas.com/content/24234 http://scaryideas.com/t/24234.jpg Lutz Mehlhorn : Smoking taxi The idea was to call attention to the consequences of nicotin consumption in a drastical and surprising way and create motivation for quitting smoking. 2011-07-01T18:00:50+02:00 Lutz Mehlhorn advertising 30 http://scaryideas.com/content/24242/ http://scaryideas.com/content/24242. http://scaryideas.com/content/24242 http://scaryideas.com/t/24242.jpg European Commission, DG Employment, Social Affairs & Inclusion : Youth on the move Move to achieve -- degree, new job, training, your own business. Around 400,000 young people are set to benefit from EU mobility programmes in 2011. This website lists a whole range of EU tools to help your dreams become reality. http://ec.europa.eu/youthonthemove/ 2011-07-01T18:08:45+02:00 European Commission, DG Employment, Social Affairs & Inclusion advertising 30 http://scaryideas.com/content/24243/ http://scaryideas.com/content/24243. http://scaryideas.com/content/24243 http://scaryideas.com/t/24243.jpg McDonald's : The A-Z Everything from our ingredients to our people. Discover what makes McDonald's. On 14th June Leo Burnett is launching its latest 60” commercial for McDonald’s in the “That’s what makes McDonald’s” campaign. It continues to reassure parents about the high quality of McDonald’s food and, for the first time, highlights McDonald’s commitment to corporate social responsibility, citing staff training opportunities, environmental initiatives and its commitment to their local communities. The campaign celebrates the sheer quantity of great stories McDonald’s has to tell by creating an A to Z of McDonald’s. Starting with A and finishing, unsurprisingly, with Z the TV ad features a group of parents, kids and farmers working together to bring to life the various stories in a fun, irreverent way. We tell the entire A-Z in the 60 second ad but then use 20s and 10s to focus on more specific stories. We continue the tale in print and on the side of every McDonald’s truck, with some beautifully intricate illustrations that build on the handmade feel of the TV. Each ad either depicts an individual letter and the story it represents or collects the entire 26 stories together. 2011-07-01T18:09:33+02:00 McDonald's advertising 30 http://scaryideas.com/content/24244/ http://scaryideas.com/content/24244. http://scaryideas.com/content/24244 http://scaryideas.com/t/24244.jpg Comcast : Hamster 2011-07-01T18:11:06+02:00 Comcast advertising 30 http://scaryideas.com/content/24245/ http://scaryideas.com/content/24245. http://scaryideas.com/content/24245 http://scaryideas.com/t/24245.jpg Comcast : Tree 2011-07-01T18:12:07+02:00 Comcast advertising 30 http://scaryideas.com/content/24250/ http://scaryideas.com/content/24250. http://scaryideas.com/content/24250 http://scaryideas.com/t/24250.jpg SBS : Tour De France PRODIGY’S Dael Oates delved into a physiological landscape in his latest spot for SBS’ coverage of their flagship sporting event, the 2011 Tour De France. SBS commissioned Oates to craft this piece around the drive and mental energy it takes these riders to tackle such an epic endurance event. Coverage for the 2011 event starts at 10pm on Saturday 2 July, and will be broadcast LIVE from 10pm exclusively on SBS ONE every night of the tour, finishing Sunday 24 July. 2011-07-01T19:04:53+02:00 SBS advertising 30 http://scaryideas.com/content/24256/ http://scaryideas.com/content/24256. http://scaryideas.com/content/24256 http://scaryideas.com/t/24256.jpg Simfy : The Monobrow 2011-07-02T16:44:41+02:00 Simfy advertising 30 http://scaryideas.com/content/24261/ http://scaryideas.com/content/24261. http://scaryideas.com/content/24261 http://scaryideas.com/t/24261.jpg AXE : Beach 2011-07-04T12:28:59+02:00 AXE advertising 30 http://scaryideas.com/content/24265/ http://scaryideas.com/content/24265. http://scaryideas.com/content/24265 http://scaryideas.com/t/24265.jpg Horse Pen : Non-stop writing billboard 2011-07-04T12:33:52+02:00 Horse Pen advertising 30 http://scaryideas.com/content/24266/ http://scaryideas.com/content/24266. http://scaryideas.com/content/24266 http://scaryideas.com/t/24266.jpg ANZ Bank : Asia Pacific 2011-07-04T12:35:29+02:00 ANZ Bank advertising 30 http://scaryideas.com/content/24267/ http://scaryideas.com/content/24267. http://scaryideas.com/content/24267 http://scaryideas.com/t/24267.jpg ANZ Bank : A-Z Review 2011-07-04T12:36:34+02:00 ANZ Bank advertising 30 http://scaryideas.com/content/24268/ http://scaryideas.com/content/24268. http://scaryideas.com/content/24268 http://scaryideas.com/t/24268.jpg ANZ Bank : Launch 2011-07-04T12:37:11+02:00 ANZ Bank advertising 30 http://scaryideas.com/content/24273/ http://scaryideas.com/content/24273. http://scaryideas.com/content/24273 http://scaryideas.com/t/24273.jpg Ariel : World's Deepest Cleaning Test Ariel - the largest laundry detergent brand across Europe, the Middle East, Africa, and Asia - conducted the "World's Deepest Cleaning Test" in Dubai, U.A.E. on July 1st, 2011. The visual spectacle was the finale of a two-day Global Launch Event for Ariel's new deep cleaning innovation, which media, celebrities, and influencers from 30+ countries travelled to Dubai to experience. Ariel scientists used innovative 3D tools and technology to develop a new deep cleaning formula.... The 'Deepest Cleaning Test' was a 3D Projection Mapping done on a large building within a construction site in downtown Dubai. This was also the first 3D Projection Mapping in P&G history. The creative agency was Muse Amsterdam. World'd Deepest Cleaning Test A group of Ariel scientist organize the biggest 3D cleaning demo in the world. After years of hard work on the development of a new revolutionary washing formula they’re ready to share Ariel new deep cleaning formula with with the world, using 3D mapping technology. The Deepest Cleaning test takes place at their test facility in a huge cooling plant in a Dubai. The facade is attacked by extreme forces of nature such as rain, thunder, heavy lightning and sand storms. As if that's not enough their bulldozers deposit piles of dirt and the building is sprayed with paint. Test Phase 1 is completed. In the second part of the experiment the building facade is sucked into a tremendous washing machine. The golden ‘3D booster’ race into frame to do their work and dissolve all dirt. A jet engine shaped dryer then dries the facade and it's hung back into place, totally shiny and bright, clean as never seen before.Muse and Ariel give a new dimension to washing communication! Muse Amsterdam Muse Amsterdam has been a pioneer of 3D projection concepts for leading international brands like P&G, Samsung, Mattel and H&M. Recently awarded a Cannes Silver Lion and Webby award for innovation in 3D. Muse Amsterdam always tries and push the boundaries of technology to tell a brand story in a way never been seen before, creating a sensation offline and on the web. 3D projection is the start of a series of outdoor innovations from Muse Amsterdam which we’ll roll out in 2011 and 2012. About 3D projection mapping Mixing fantasy and reality worlds, to make the impossible possible, is one of the biggest powers of 3D projection. 3D projection mapping, “is any method of mapping three-dimensional points to a two-dimensional plane. We match the video to buildings that we’re projecting on to create amazing 3D effects, making it look as though buildings are crumbling, changing their structure and more. Projection mapping can provide a great double exposure if used right, because you get a great live offline event, followed by a compelling PR video and online activation opportunities. P&G P&G is one of the biggest R&D companies in the world. The company has done a lot of research to improve the Ariel washing formula, inspired by the 3D revolution (3D creates a new standard of how we see and experience the world). Thanks to a new 3D researching technique -3D testing and simulation- a new deep cleaning formula will be introduced globally in 2011. So called ʻ3D boostersʼ, golden balls in the product, increase the depth of cleaning significantly. 2011-07-05T10:14:33+02:00 Ariel advertising 30 http://scaryideas.com/content/24275/ http://scaryideas.com/content/24275. http://scaryideas.com/content/24275 http://scaryideas.com/t/24275.jpg Jobrapido : The Job Challenge Daniel moved from Italy to LA 2 years ago. He is very passionate about acting, photography and videos, but he doesn't like to work very much. One day his girlfriend threaten him "You find a job or I'll dump you!". He took up the challenge and to show her that he is not such a layabout he set a new record in changing jobs: 14 different Jobs in just 24 days! 2011-07-05T10:25:09+02:00 Jobrapido advertising 30 http://scaryideas.com/content/24276/ http://scaryideas.com/content/24276. http://scaryideas.com/content/24276 http://scaryideas.com/t/24276.jpg Inlingua : The Subtitled Girl 2011-07-05T10:26:02+02:00 Inlingua advertising 30 http://scaryideas.com/content/24283/ http://scaryideas.com/content/24283. http://scaryideas.com/content/24283 http://scaryideas.com/t/24283.jpg Pepsi : Santa Dancing 2011-07-05T15:47:43+02:00 Pepsi advertising 30 http://scaryideas.com/content/24285/ http://scaryideas.com/content/24285. http://scaryideas.com/content/24285 http://scaryideas.com/t/24285.jpg U.S. Air Force : Aerovac 2011-07-05T17:18:29+02:00 U.S. Air Force advertising 30 http://scaryideas.com/content/24288/ http://scaryideas.com/content/24288. http://scaryideas.com/content/24288 http://scaryideas.com/t/24288.jpg Volkswagen : Driving can be beautiful Inspired by the light trails left by cars in long exposure photographs, Volkswagen Canada’s launch campaign for the all-new 2012 Jetta GLI shows performance in a whole new light. Forgoing Hollywood-style, computer-generated effects for a more authentic achievement, the spot exhibits a “painting” created by the headlights and tail lamps of the 200 horsepower GLI, the high-performance version of Volkswagen’s popular Jetta model, as it streaks around a darkened parking lot. In order to help keep it real, Red Urban Canada, one of Volkswagen Canada’s advertising agencies, brought in Academy Award-nominated documentary filmmaker Hubert Davis to direct. Davis and his director of photography, Adam Marsden, developed a filming technique employing two different cameras – one video and one still camera – focused on the same image using a beam splitter, a device usually reserved for 3D filmmaking. Armed with a couple of these unconventional setups, one situated at road level and the other 14-stories up, the team was able to capture both the high-speed manoeuvering of the Jetta GLI as well as long-exposure photographs of the resulting light trails from the exact same angle. “When we first started, the question was: can we do it for real?” explains Christina Yu, Executive Creative Director of Red Urban Canada. “Since no one had light painted with a car before, we were forced to figure out the solutions as we went. Such an innovative undertaking felt pretty suitable for what we think is a really innovative vehicle. Needless to say, the process was just as exciting as the final product.” The final product, a 30-second spot airing on television and online, features the Jetta GLI acting as brush and a rain-slicked parking lot serving as the canvas. The performance culminates with a shot, taken from 150 feet above the parking lot, of the car completing a light painting of the Volkswagen logo. In addition to the commercial and a short “making-of” documentary (also shot by Davis), the campaign will include some innovative out-of-home executions celebrating the Fall launch of the Jetta GLI featuring the actual long exposure photographs taken during the shoot. Founded in 1952, Volkswagen Canada is headquartered in Ajax, Ontario. It is the largest volume European automotive nameplate in Canada, and sells the Golf, Golf Wagon, Golf GTI, New Beetle, New Jetta, Eos, Passat, Tiguan, Routan, and Touareg through 133 independent Canadian Dealers. It is the leader in affordable TDI Clean Diesel vehicle sales in Canada, and forms part of Volkswagen Group Canada Inc., a subsidiary of Volkswagen AG headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and is Europe’s largest automaker. Red Urban, an advertising agency in Toronto, Canada, is one of Volkswagen Canada’s Agencies of Record, and a member of the Omnicom group of companies. 2011-07-06T10:40:57+02:00 Volkswagen advertising 30 http://scaryideas.com/content/24290/ http://scaryideas.com/content/24290. http://scaryideas.com/content/24290 http://scaryideas.com/t/24290.jpg Hillshire Farm : Something New 2011-07-06T00:55:24+02:00 Hillshire Farm advertising 30 http://scaryideas.com/content/24291/ http://scaryideas.com/content/24291. http://scaryideas.com/content/24291 http://scaryideas.com/t/24291.jpg Best Buy : What’s In The Box - Nexus 5 Digital Camera Minneapolis: Ever wonder what comes with that tech device that you are about to purchase, and what accessories you’ll discover you need once you take your new gadget home? Best Buy's new “What’s In The Box” in-store campaign provides the national retailer’s customers with the answer to just that question in a trio of stop motion animated spots brought to life by the talents of CRASH+SUES animators Sean Hall and Cari Merryman. The trio of spots, "What's In The Box/Sony Nex-5 Digital Camera," "What's In The Box/iPod nano," and "What's In The Box/Samsung Nexus S Smartphone," each open with a bold super that reads, “What’s In The Box” and then the contents of the box are revealed using animation that brings wit and whimsy to the message. “This is the second round of in-store spots that Best Buy has called upon CRASH+SUES to create, and we wanted to take it to another level,” says Hall. "To achieve a distinctive look for the iPod nano spot we created a runway-inspired set and a playful style of animation, choreographing the products’ movements as each item leaps out of its packaging onto a crisp white stage. Reminiscent of a model’s moves on the catwalk at a fashion show, the products pivot and turn, revealing their features as an upbeat music track sets the pace." The second half the each spot begin with a title card that poses the logical follow-up question, “What’s Not In The Box?” An energetic entourage of animated accessories that customers might want to consider adding to their cart present themselves, such as chargers, ear-buds, carrying cases, or a Bluetooth Head Set. ‘Have everything you need? We can help you find it?’ is the closing tag. “Electronic products are expensive, so we also took care to devise rigging of the disassembled parts that enabled them to move and react the way we wanted, without destroying them,” notes Merryman. “We were thrilled to have another opportunity to work with the Best Buy dynamic duo of producer Meg Bertas and art director Paul Carlson,” concur Hall and Merryman. “We knew going into the project that we had established a high level of trust and creative communication with them, and that it would be a lot of fun and a great collaborative partnership.” CRASH+SUES’ animation and VFX team took the project from concept to completion: Merryman and Hall shot the spots on a Canon 5D and used Dragon Stop-Motion software. Matthew Kroese put together the rough cut in Final Cut Pro and Adam Celt created the product tags in After Effects. Alex Engelmann brought his skills to the project by designing the 3D intro and exit tags on Maya and finally, Sue Lakso polished up the spots with a little final color correction. About CRASH+SUES: CRASH+SUES is a full-service creative, design, FX, animation, color correction, editorial, and HD finishing company that provides clients with a cost-effective and seamless concept-to-completion approach. Their award-winning multi-disciplined collaborative team of talent works with a shared creative vision to create fresh ideas and bring them to life with visual stories that engage the audience and heighten their connection to our clients’ brand. The Minneapolis-based company specializes in crafting commercials, branded content, trailers, launch campaigns, image spots, intros, opens and films. For addition information contact Heidi Habben at 612.338.7947 and visit http://www.crashandsues.com 2011-07-06T10:33:29+02:00 Best Buy advertising 30 http://scaryideas.com/content/24292/ http://scaryideas.com/content/24292. http://scaryideas.com/content/24292 http://scaryideas.com/t/24292.jpg Best Buy : What’s In The Box - iPod Nano Minneapolis: Ever wonder what comes with that tech device that you are about to purchase, and what accessories you’ll discover you need once you take your new gadget home? Best Buy's new “What’s In The Box” in-store campaign provides the national retailer’s customers with the answer to just that question in a trio of stop motion animated spots brought to life by the talents of CRASH+SUES animators Sean Hall and Cari Merryman. The trio of spots, "What's In The Box/Sony Nex-5 Digital Camera," "What's In The Box/iPod nano," and "What's In The Box/Samsung Nexus S Smartphone," each open with a bold super that reads, “What’s In The Box” and then the contents of the box are revealed using animation that brings wit and whimsy to the message. “This is the second round of in-store spots that Best Buy has called upon CRASH+SUES to create, and we wanted to take it to another level,” says Hall. "To achieve a distinctive look for the iPod nano spot we created a runway-inspired set and a playful style of animation, choreographing the products’ movements as each item leaps out of its packaging onto a crisp white stage. Reminiscent of a model’s moves on the catwalk at a fashion show, the products pivot and turn, revealing their features as an upbeat music track sets the pace." The second half the each spot begin with a title card that poses the logical follow-up question, “What’s Not In The Box?” An energetic entourage of animated accessories that customers might want to consider adding to their cart present themselves, such as chargers, ear-buds, carrying cases, or a Bluetooth Head Set. ‘Have everything you need? We can help you find it?’ is the closing tag. “Electronic products are expensive, so we also took care to devise rigging of the disassembled parts that enabled them to move and react the way we wanted, without destroying them,” notes Merryman. “We were thrilled to have another opportunity to work with the Best Buy dynamic duo of producer Meg Bertas and art director Paul Carlson,” concur Hall and Merryman. “We knew going into the project that we had established a high level of trust and creative communication with them, and that it would be a lot of fun and a great collaborative partnership.” CRASH+SUES’ animation and VFX team took the project from concept to completion: Merryman and Hall shot the spots on a Canon 5D and used Dragon Stop-Motion software. Matthew Kroese put together the rough cut in Final Cut Pro and Adam Celt created the product tags in After Effects. Alex Engelmann brought his skills to the project by designing the 3D intro and exit tags on Maya and finally, Sue Lakso polished up the spots with a little final color correction. About CRASH+SUES: CRASH+SUES is a full-service creative, design, FX, animation, color correction, editorial, and HD finishing company that provides clients with a cost-effective and seamless concept-to-completion approach. Their award-winning multi-disciplined collaborative team of talent works with a shared creative vision to create fresh ideas and bring them to life with visual stories that engage the audience and heighten their connection to our clients’ brand. The Minneapolis-based company specializes in crafting commercials, branded content, trailers, launch campaigns, image spots, intros, opens and films. For addition information contact Heidi Habben at 612.338.7947 and visit http://www.crashandsues.com 2011-07-06T10:34:59+02:00 Best Buy advertising 30 http://scaryideas.com/content/24293/ http://scaryideas.com/content/24293. http://scaryideas.com/content/24293 http://scaryideas.com/t/24293.jpg Best Buy : What’s In The Box - Sony Nexus S Minneapolis: Ever wonder what comes with that tech device that you are about to purchase, and what accessories you’ll discover you need once you take your new gadget home? Best Buy's new “What’s In The Box” in-store campaign provides the national retailer’s customers with the answer to just that question in a trio of stop motion animated spots brought to life by the talents of CRASH+SUES animators Sean Hall and Cari Merryman. The trio of spots, "What's In The Box/Sony Nex-5 Digital Camera," "What's In The Box/iPod nano," and "What's In The Box/Samsung Nexus S Smartphone," each open with a bold super that reads, “What’s In The Box” and then the contents of the box are revealed using animation that brings wit and whimsy to the message. “This is the second round of in-store spots that Best Buy has called upon CRASH+SUES to create, and we wanted to take it to another level,” says Hall. "To achieve a distinctive look for the iPod nano spot we created a runway-inspired set and a playful style of animation, choreographing the products’ movements as each item leaps out of its packaging onto a crisp white stage. Reminiscent of a model’s moves on the catwalk at a fashion show, the products pivot and turn, revealing their features as an upbeat music track sets the pace." The second half the each spot begin with a title card that poses the logical follow-up question, “What’s Not In The Box?” An energetic entourage of animated accessories that customers might want to consider adding to their cart present themselves, such as chargers, ear-buds, carrying cases, or a Bluetooth Head Set. ‘Have everything you need? We can help you find it?’ is the closing tag. “Electronic products are expensive, so we also took care to devise rigging of the disassembled parts that enabled them to move and react the way we wanted, without destroying them,” notes Merryman. “We were thrilled to have another opportunity to work with the Best Buy dynamic duo of producer Meg Bertas and art director Paul Carlson,” concur Hall and Merryman. “We knew going into the project that we had established a high level of trust and creative communication with them, and that it would be a lot of fun and a great collaborative partnership.” CRASH+SUES’ animation and VFX team took the project from concept to completion: Merryman and Hall shot the spots on a Canon 5D and used Dragon Stop-Motion software. Matthew Kroese put together the rough cut in Final Cut Pro and Adam Celt created the product tags in After Effects. Alex Engelmann brought his skills to the project by designing the 3D intro and exit tags on Maya and finally, Sue Lakso polished up the spots with a little final color correction. About CRASH+SUES: CRASH+SUES is a full-service creative, design, FX, animation, color correction, editorial, and HD finishing company that provides clients with a cost-effective and seamless concept-to-completion approach. Their award-winning multi-disciplined collaborative team of talent works with a shared creative vision to create fresh ideas and bring them to life with visual stories that engage the audience and heighten their connection to our clients’ brand. The Minneapolis-based company specializes in crafting commercials, branded content, trailers, launch campaigns, image spots, intros, opens and films. For addition information contact Heidi Habben at 612.338.7947 and visit http://www.crashandsues.com 2011-07-06T10:35:05+02:00 Best Buy advertising 30 http://scaryideas.com/content/24297/ http://scaryideas.com/content/24297. http://scaryideas.com/content/24297 http://scaryideas.com/t/24297.jpg Casa do Zezinho : Share Project 2011-07-06T10:42:31+02:00 Casa do Zezinho advertising 30 http://scaryideas.com/content/24298/ http://scaryideas.com/content/24298. http://scaryideas.com/content/24298 http://scaryideas.com/t/24298.jpg Toshiba : Raspberry Fusion 2011-07-11T10:02:53+02:00 Toshiba advertising 30 http://scaryideas.com/content/24307/ http://scaryideas.com/content/24307. http://scaryideas.com/content/24307 http://scaryideas.com/t/24307.jpg Toyota Venza : Social Network 2011-07-07T10:13:02+02:00 Toyota Venza advertising 30 http://scaryideas.com/content/24308/ http://scaryideas.com/content/24308. http://scaryideas.com/content/24308 http://scaryideas.com/t/24308.jpg Toyota Venza : Missing them 2011-07-07T10:13:44+02:00 Toyota Venza advertising 30 http://scaryideas.com/content/24309/ http://scaryideas.com/content/24309. http://scaryideas.com/content/24309 http://scaryideas.com/t/24309.jpg Toyota Venza : Commute 2011-07-07T10:14:14+02:00 Toyota Venza advertising 30 http://scaryideas.com/content/24310/ http://scaryideas.com/content/24310. http://scaryideas.com/content/24310 http://scaryideas.com/t/24310.jpg Toyota Venza : Cross country 2011-07-07T10:14:52+02:00 Toyota Venza advertising 30 http://scaryideas.com/content/24316/ http://scaryideas.com/content/24316. http://scaryideas.com/content/24316 http://scaryideas.com/t/24316.jpg Infiniti Challenger : Brand Anthem 2011-07-07T17:02:33+02:00 Infiniti Challenger advertising 30 http://scaryideas.com/content/24321/ http://scaryideas.com/content/24321. http://scaryideas.com/content/24321 http://scaryideas.com/t/24321.jpg Pepsi : Uncle Teddy 2011-07-07T17:34:43+02:00 Pepsi advertising 30 http://scaryideas.com/content/24320/ http://scaryideas.com/content/24320. http://scaryideas.com/content/24320 http://scaryideas.com/t/24320.jpg KFC : So Good A fluid piece of choreography filled with heart-warming nuance takes the viewer on the nostalgic journey of an elderly couple’s dance in the new corporate spot for KFC by Ogilvy directed by Erik Van Wyk. Seamless transitions form part of the subtle choreography, creating a magical blend of reality and wonder, enough for Sir Elton to bend his rules and allow the use of his timeless song. Van Wyk, ‘It is about the love of two people who have spent their whole lives together. So it was important for technical not to overshadow humanity, but rather support it with a soft touch.’ 2011-07-07T17:32:34+02:00 KFC advertising 30 http://scaryideas.com/content/24329/ http://scaryideas.com/content/24329. http://scaryideas.com/content/24329 http://scaryideas.com/t/24329.jpg Metronomy : The Bay “The metronome is not a device known for its deviation. It strikes a predictable, functional pattern. Each time Metronomy release an album, on the other hand, there is a scorched earth change of pace and tone. Yet the pulse never disappears, it just reanimates for a brand new dance floor.” (Metronomy) As sexy as it sounds this latest single on Metronomy’s third album ‘The English Riviera’ is absolutely awesome. One of the coolest videos of 2011, it is slick, beautifully graded, cheeky, playful and perfect for the summer. This languid funky pop-tastick track has a distinguished class to it thanks to the direction of David Wilson (BlinkInk) and the sharp editing plays its role well courtesy of Cut+Run’s James Rose. 2011-07-08T12:32:13+02:00 Metronomy advertising 30 http://scaryideas.com/content/24333/ http://scaryideas.com/content/24333. http://scaryideas.com/content/24333 http://scaryideas.com/t/24333.jpg Canada’s Wonderland Cedar Fair Entertainment Company : 30th Birthday Celebrations As part of the 30th Birthday Celebrations for Canada’s Wonderland, artists at Tantrum Design created “Starlight Spectacular”, a vibrant display of stunning visuals that bring an entire mountain to life. View “Starlight Spectacular” along with full credits and a selection of stills: http://throwatantrum.tv/wonderland/ “Starlight Spectacular is wowing our guests and is being called one of our best shows in our 30 year history.” Says Dave Phillips, Vice President, Marketing & Sales at Canada’s Wonderland. “It’s the perfect way to finish off a great day of thrilling rides and water park fun.” The innovative show, unveiled on June 25 and running throughout the summer, dazzles the senses as Wonder Mountain is transformed by a colourful combination of 2D motion designs and 3D animations that are precisely mapped and projected onto the mountain providing the illusion that events are unfolding in front of a live audience. The experience is further heightened by sound effects and an incredible original soundtrack created in association with Apollo Studios. As the primary goal of this project is to entertain, the team at Tantrum was able to showcase their broad skill set and have fun at the same time. The segments that make up the 10 and a half-minute show range in approach and complexity. “Our team worked closely together to develop techniques that would deliver the biggest wow factor,” says Dominik Bochenski, Creative Director, Tantrum. “Wonder Mountain became our canvas and we worked closely with its form to ensure that each effect felt as if it was happening in real-time in front of the viewer’s eyes.” This project has also been a rewarding one for Tantrum. “As we typically work on television commercials, people watch those at home so there’s no immediate gratification,” says Bochenski. “But to be there at the park in the crowd while they are cheering, whistling and applauding is truly special.” 2011-07-09T16:37:04+02:00 Canada’s Wonderland Cedar Fair Entertainment Company advertising 30 http://scaryideas.com/content/24348/ http://scaryideas.com/content/24348. http://scaryideas.com/content/24348 http://scaryideas.com/t/24348.jpg Vodafone : Pro self employees Vodafone presents Pro self employees, a tribute to those people who really do acrobatic things to maintain their business day by day. 2011-07-11T10:01:54+02:00 Vodafone advertising 30 http://scaryideas.com/content/24352/ http://scaryideas.com/content/24352. http://scaryideas.com/content/24352 http://scaryideas.com/t/24352.jpg Giant Bikes : Real Riders Sponsorships 2011-07-10T13:15:43+02:00 Giant Bikes advertising 30 http://scaryideas.com/content/24356/ http://scaryideas.com/content/24356. http://scaryideas.com/content/24356 http://scaryideas.com/t/24356.jpg Mad Men Season 4 : Make your own Mad Men ad Picture this: Don Draper and his team are creating a new ad campaign. And this time, it’s all about you. To introduce Mad Men Season 4 in the Netherlands (distributed by A-Film), we created a Mad Men Ad application on Facebook. In this application, the entire cast of Sterling Cooper Draper Price is ready to create a new ad campaign in which you play the starring role. The best ads will run in the Dutch magazine BLVD Man and on billboards in Amsterdam. http://www.madmenad.nl 2011-07-10T22:27:23+02:00 Mad Men Season 4 advertising 30 http://scaryideas.com/content/24357/ http://scaryideas.com/content/24357. http://scaryideas.com/content/24357 http://scaryideas.com/t/24357.jpg Kia Sorento : Joyride II 2011-07-11T10:00:18+02:00 Kia Sorento advertising 30 http://scaryideas.com/content/24360/ http://scaryideas.com/content/24360. http://scaryideas.com/content/24360 http://scaryideas.com/t/24360.jpg Nike Basketball : Lebron Rise 2011-07-11T10:06:30+02:00 Nike Basketball advertising 30 http://scaryideas.com/content/24359/ http://scaryideas.com/content/24359. http://scaryideas.com/content/24359 http://scaryideas.com/t/24359.jpg Volkswagen Touareg : Sleepwalker 2011-07-12T08:40:51+02:00 Volkswagen Touareg advertising 30 http://scaryideas.com/content/24361/ http://scaryideas.com/content/24361. http://scaryideas.com/content/24361 http://scaryideas.com/t/24361.jpg Pokerstars : Strings 2011-07-11T10:08:07+02:00 Pokerstars advertising 30 http://scaryideas.com/content/24368/ http://scaryideas.com/content/24368. http://scaryideas.com/content/24368 http://scaryideas.com/t/24368.jpg National Safety Council : Damage 2011-07-11T12:55:35+02:00 National Safety Council advertising 30 http://scaryideas.com/content/24375/ http://scaryideas.com/content/24375. http://scaryideas.com/content/24375 http://scaryideas.com/t/24375.jpg Nike LG+3 : Shoe Evolution 2011-07-12T08:00:01+02:00 Nike LG+3 advertising 30 http://scaryideas.com/content/24380/ http://scaryideas.com/content/24380. http://scaryideas.com/content/24380 http://scaryideas.com/t/24380.jpg Hyundai Elantra : Shell Hyundai via Innocean Worldwide have launched a new campaign for their Elantra model; directed by Prodigy’s Brent Bonacorso with post production by Animal Logic. Elegantly executed, the car is delicately disassembled by a complex, robotic machine to reveal a smaller Elantra inside. The concept being “All the things you expect of a big car, now inside a smaller one.” 2011-07-12T08:37:46+02:00 Hyundai Elantra advertising 30 http://scaryideas.com/content/24381/ http://scaryideas.com/content/24381. http://scaryideas.com/content/24381 http://scaryideas.com/t/24381.jpg Fundacion Temaiken : Owl 2011-07-12T12:55:06+02:00 Fundacion Temaiken advertising 30 http://scaryideas.com/content/24426/ http://scaryideas.com/content/24426. http://scaryideas.com/content/24426 http://scaryideas.com/t/24426.jpg HTC : Detour 2011-07-14T08:03:14+02:00 HTC advertising 30 http://scaryideas.com/content/24427/ http://scaryideas.com/content/24427. http://scaryideas.com/content/24427 http://scaryideas.com/t/24427.jpg Alexander Keith's : Girlfriend 2011-07-14T08:04:04+02:00 Alexander Keith's advertising 30 http://scaryideas.com/content/24429/ http://scaryideas.com/content/24429. http://scaryideas.com/content/24429 http://scaryideas.com/t/24429.jpg Discounthotels.com : Eggheads 2011-07-14T08:06:53+02:00 Discounthotels.com advertising 30 http://scaryideas.com/content/24431/ http://scaryideas.com/content/24431. http://scaryideas.com/content/24431 http://scaryideas.com/t/24431.jpg OPSM : Eyes Love Colour Saatchi & Saatchi Sydney and Prodigy’s Dael Oates have created an explosion of colour for OPSM. The new campaign, promoting OPSM's Digital Retinal Scans, focuses on colour moments in the everyday, with a journey through the spectrum. 2011-07-14T08:26:11+02:00 OPSM advertising 30 http://scaryideas.com/content/24433/ http://scaryideas.com/content/24433. http://scaryideas.com/content/24433 http://scaryideas.com/t/24433.jpg B2ten / Canadian Sport for Life : Recess Dare Vancouver is helping B2ten and Canadian Sport for Life in their mission to change the way we teach sports to our kids. A new spot launched in conjunction with CBC’s ‘Run Run Revolution’ begins a conversation with coaches and parents, letting them know how truly shocking the state of our kids’ health is. The spot, by Blacklist director Cisma, features children creating a live infographic to bring some sobering statistics to life. In the opening shot, for instance, all the kids are lying down in a circle, creating a pie graph. A child’s voice then tells us only 10% of kids are getting enough daily exercise. “The spot humanizes infographics utilizing children in different positions to create data visualization; bar graphs, plot, diagrams, pie-chart, iconic symbols and even typography,” says Cisma. “We wanted to communicate the importance of data in an interesting, tangible and personal way.” The sobering stats continue, all brought to life by active kids, as the music track ‘Generator (First Floor)’ by the Freelance Whales builds the somber mood. But it’s not all bad news. The commercial takes a positive spin at the end, encouraging parents and coaches get involved at activeforlife.ca, also developed by Dare Vancouver. On the site, parents and coaches can discover how to make sport more fun, less intense and more focused on skill development, so kids will stay in sports and be active for life. “We want to get the attention of parents and coaches, and help them understand that by making small changes to how we teach sport, we can make a massive difference to the quality of life our children will enjoy. This goes way beyond sport; it’s about confidence, happiness and having a healthy life. It all starts with proper skill development.” says Jonathon Longworth, VP, Client Integration with Dare. The spot was edited by Matthew Griffiths of Cycle Media and audio was done by Vapor Music, both of whom generously donated their time to the good cause. 2011-07-14T08:24:07+02:00 B2ten / Canadian Sport for Life advertising 30 http://scaryideas.com/content/24442/ http://scaryideas.com/content/24442. http://scaryideas.com/content/24442 http://scaryideas.com/t/24442.jpg Cobra Starship : “You Make Me Feel Directed by Kai Regan of multi-platform marketing & entertainment agency ALLDAYEVERYDAY, the new video for Cobra Starship’s pulsing dance track “You Make Me Feel” is steamy, playful and vibrant. The video, edited by Cut + Run’s Joel Miller, is a skilled expression of the hybridized entertainment where, in addition to band promotion, select placement of key partner brands are integrated into the pastiche. There’s also a quick cameo by a certain popular comic.... Executive Creative Director Kai Regan has been nominated for two VMAs, including Best Director and Best Pop Video. Via ALLDAYEVERYDAY, he works as a photographer and director with a wide range of clients and collaborators, from Nike to Apple. For editor Joel Miller the opportunity to work on the video hit the sweet spot of creative, a blurring of the lines between entertainment and advertising. “It was an amazing experience to work with Kai and ALLDAYEVERYDAY where there is a no limits spirit to what can be made. It was an exceptionally fun video to work on, and it was nice to cut in Robin Williams cameo and to have people on YouTube speculate on whether or not is was him they saw.” 2011-07-14T08:55:36+02:00 Cobra Starship advertising 30 http://scaryideas.com/content/24450/ http://scaryideas.com/content/24450. http://scaryideas.com/content/24450 http://scaryideas.com/t/24450.jpg Absolut : Blank Challenging conventions through creative collaborations with visionary artists such as Andy Warhol, Keith Haring, Damien Hirst, and most recently Ellen von Unwerth and Spike Jonze, has always been a part of the rich creative legacy of ABSOLUT. Now the brand continues this tradition with a new generation of artists, and leverages its iconic bottle shape to serve as a catalyst for creativity. This is the ABSOLUT BLANK campaign. “In ABSOLUT BLANK, ABSOLUT is using its power, and it’s marketing cachet to not only say that they believe in creativity – but to facilitate it. And then they are putting it out there in the world, for everyone to see” said Sue Anderson, Creative Director at TBWA\Chiat\Day, New York. “We gave some of the most exciting artists there are right now an ABSOLUT BLANK canvas and said, “Fill it in as you please.” Each artist received a canvas shaped as the iconic ABSOLUT bottle. And complete freedom to be as creative as they wanted.” The 20 artists participating in ABSOLUT BLANK represent a variety of creative disciplines from across the globe; from drawing, painting and sculpture to filmmaking and digital art. Among the artworks are UVA’s high intensity, bright and striking light installations, Mario Wagner’s attention-grabbing collage imagery, the colourful and playful graphic design of Aesthetic Apparatus, the bold paintings of Kinsey and the detailed mural work of Good Wives and Warriors. “When we met the artists, we told them how ABSOLUT sees the world, how we approach art and how strongly we believe in creativity and creative collaborations. We discussed our brand values, our creative history and the future of our brand,” says Mark Hamilton, Global Marketing Director at The Absolut Company. “With ABSOLUT BLANK, we want to contribute to a global creative movement. The result depicts how artists and creativity are inspired through ABSOLUT, ultimately making the world even more vibrant and exceptional. It All Starts With an ABSOLUT BLANK.” ABSOLUT BLANK will be launched in several countries and going live in the UK on July 13th, supported by TVC, Print, OOH, Digital and Experiential. ABSOLUT BLANK has been created by ABSOLUT in collaboration with TBWA\Chiat\Day, New York. 2011-07-14T16:43:04+02:00 Absolut advertising 30 http://scaryideas.com/content/24469/ http://scaryideas.com/content/24469. http://scaryideas.com/content/24469 http://scaryideas.com/t/24469.jpg Lenovo : Boot or Bust Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried. 2011-07-15T08:13:51+02:00 Lenovo advertising 30 http://scaryideas.com/content/24470/ http://scaryideas.com/content/24470. http://scaryideas.com/content/24470 http://scaryideas.com/t/24470.jpg Freschetta : Simply Inspired The winning concept features a woman shopping for pizza in a supermarket packed with bland frozen pizzas. She falls through a trap door into a Wonka-like world filled with overgrown fruits and vegetables showcasing all of the fresh ingredients used in each of Freschetta’s Simply Inspired pizzas. Creative Director Danny DelPurgatorio led the Vitamin team who worked with creatives from Cannonball in designing the alternate worlds of the supermarket and the Freschetta fantasy land. “The supermarket looks like a typical grocery store, except that everything is ultra-bland and stale,” explains DelPurgatorio.“That is contrasted by the fantasy world that is bright, lush, grand, brimming with color and sunshine." Vitamin’s visual effects team initially prepared an animatic of the spot, indicating the position of the talent, the background environment and all of the various CG elements—as well as camera movements and lighting set ups for every shot. That served as a blueprint for the two-day live action shoot. CG artists then prepared dozens of photoreal fruits and vegetables, using colors, lighting and textures drawn from still photographs shot on the set by photographer Rob Foster. “The vegetables had to look real and appealing, because everyone knows how a pepper and a mushroom look,” observes Vitamin Art Director / CG Lead Linas Jodwalis. “It wasn’t something we could cheat.” The Compositing team, meanwhile, was led by Filmworkers Visual Effects Director Rob Churchill. It was their task to integrate the various elements into scenes that look rich and seamless. Churchill oversaw a team of four compositors who carried out a virtual round-the-clock effort to complete the work. “We spent a lot of time in pre-production working with Vitamin to determine which elements would be shot, which would be practical, which CG, and so on,” Churchill recalls. “So when it came time to shoot, we knew exactly what we needed and how to get it, and it also meant we were well prepared when we got into post production.” Still, Churchill added, each scene in the commercial required nearly a week to composite as dozens of elements had to be carefully integrated into the backgrounds and balanced to match with other elements in the shots. Color grading was performed by Filmworkers’ Michael Mazur. “It was a monumental task given the number of elements and the fact that they originated in so many different media,” Mazur explains. “We also wanted to sharpen the contrast between the supermarket scene that opens the spot and the surreal environment that follows.” Churchill and DelPurgatorio explain that the project can serve as a model for other projects involving complex visual effects and design elements. Having all the work done under one roof by a team of artists who are familiar with and supportive of one another’s work has enormous advantages in terms of creative consistency and production efficiency. “It was a great experience working along side Vitamin in taking a project from start to finish,” Churchill notes. “It showed that we can do things no other company in Chicago can do and it will lead to other opportunities in the future.” DelPurgatorio may have summed up the experience best. “It was great to have the opportunity to take a project from storyboard to screen,” he says. “And it was also fun for our artists to collaborate with Filmworkers. That was the most exciting and rewarding part of the project.” 2011-07-15T08:17:02+02:00 Freschetta advertising 30 http://scaryideas.com/content/24471/ http://scaryideas.com/content/24471. http://scaryideas.com/content/24471 http://scaryideas.com/t/24471.jpg Zoo Zurich : Child Time for a visit to the zoo. Zoo Zurich. 2011-07-15T13:04:13+02:00 Zoo Zurich advertising 30 http://scaryideas.com/content/24473/ http://scaryideas.com/content/24473. http://scaryideas.com/content/24473 http://scaryideas.com/t/24473.jpg Audi A1 : Bose 2011-07-16T19:15:53+02:00 Audi A1 advertising 30 http://scaryideas.com/content/24474/ http://scaryideas.com/content/24474. http://scaryideas.com/content/24474 http://scaryideas.com/t/24474.jpg Audi A1 : TDI 2011-07-16T19:16:36+02:00 Audi A1 advertising 30 http://scaryideas.com/content/24475/ http://scaryideas.com/content/24475. http://scaryideas.com/content/24475 http://scaryideas.com/t/24475.jpg Audi A1 : Xenon 2011-07-16T19:17:06+02:00 Audi A1 advertising 30 http://scaryideas.com/content/24476/ http://scaryideas.com/content/24476. http://scaryideas.com/content/24476 http://scaryideas.com/t/24476.jpg Coca-Cola : The Wallet of Happiness As part of an experiment in a very crowded Lima district in Peru, we deliberately left a wallet containing $100 to try to test people's honesty. 2011-07-17T20:04:50+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/24477/ http://scaryideas.com/content/24477. http://scaryideas.com/content/24477 http://scaryideas.com/t/24477.jpg The Polish Federation of Cancer Survivors : What a person can miss the machine will find 2011-07-17T20:06:44+02:00 The Polish Federation of Cancer Survivors advertising 30 http://scaryideas.com/content/24478/ http://scaryideas.com/content/24478. http://scaryideas.com/content/24478 http://scaryideas.com/t/24478.jpg Playboy : Viral Bunnies at home 2011-07-17T20:08:58+02:00 Playboy advertising 30 http://scaryideas.com/content/24480/ http://scaryideas.com/content/24480. http://scaryideas.com/content/24480 http://scaryideas.com/t/24480.jpg WWF : Pandas in the mall To collect donations for WWF, Akcio360 reached 285,142 people with 1 leaflet. 2011-07-17T20:15:28+02:00 WWF advertising 30 http://scaryideas.com/content/24483/ http://scaryideas.com/content/24483. http://scaryideas.com/content/24483 http://scaryideas.com/t/24483.jpg MTV : Rhythm Jerk MTV - Rhythm Jerk 2011-07-18T08:29:58+02:00 MTV advertising 30 http://scaryideas.com/content/24484/ http://scaryideas.com/content/24484. http://scaryideas.com/content/24484 http://scaryideas.com/t/24484.jpg Toronto Zoo : Rock Paper Scissors 2011-07-18T08:31:37+02:00 Toronto Zoo advertising 30 http://scaryideas.com/content/24485/ http://scaryideas.com/content/24485. http://scaryideas.com/content/24485 http://scaryideas.com/t/24485.jpg Toronto Zoo : Guano 2011-07-18T08:32:10+02:00 Toronto Zoo advertising 30 http://scaryideas.com/content/24486/ http://scaryideas.com/content/24486. http://scaryideas.com/content/24486 http://scaryideas.com/t/24486.jpg Toronto Zoo : Pink eye 2011-07-18T08:32:56+02:00 Toronto Zoo advertising 30 http://scaryideas.com/content/24489/ http://scaryideas.com/content/24489. http://scaryideas.com/content/24489 http://scaryideas.com/t/24489.jpg Captain Morgan : To Life, Love, Loot 2011-07-22T17:13:31+02:00 Captain Morgan advertising 30 http://scaryideas.com/content/24493/ http://scaryideas.com/content/24493. http://scaryideas.com/content/24493 http://scaryideas.com/t/24493.jpg MTV International : Bubblegum Love “Bubblegum Love”, a 20-second animated film created by Blacklist repped David Lobser, is jam-packed with cute, sensual and playful imagery and tells the story of a teenage girl discovering love for the first time. The brief from MTV International was to create a piece that was cute and sexy at the same time and expressed the emotions of first love. “Cute and sexy is easy,” says David Lobser, “they go to together like chips and dip. The tricky part was finding the right balance, so I channeled a little bit of Betty Boop, as she is a great example of a sophisticated, charming, sexy, intelligent, fun and cute female character.” The end result is a spot that’s very tactile and contains images to arouse the viewer’s imagination; butterflies in the stomach, 'splashroom' plants, heart butt birds and squirting volcanoes. “We needed to grapple with how much the performance of the character would carry the piece vs. how much the imagery would, and how obvious that imagery should be,” says Lobser. “Given the brevity of the piece, it was important to hammer the concept and not beat around the bush too much while maintaining a naive and playful unselfconscious sensibility. Imagine puberty is a planet and this short animation was their first broadcast - it's cute and a little dirty.” “We felt that both David Lobser and Blacklist’s work perfectly compliment the values we were trying to express and we were very excited that they agreed to work with us on our Bubblegum Love ident,” commented Roberto Bagatti, Vice President, MTV World Design Studio Milan and Creative Director, Viacom International Media Networks (VIMN). “MTV is committed to showcasing original and fresh creative and it’s clear that David and Blacklist have done an extraordinary job with this ident – we’re really looking forward to seeing this air across our international network of MTV channels.” “Bubblegum Love” began airing on MTV worldwide on July 1st during programs such as Hard Times of RJ Berger, Jersey Shore, 16 & Pregnant and Plain Jane. 2011-07-18T22:16:17+02:00 MTV International advertising 30 http://scaryideas.com/content/24497/ http://scaryideas.com/content/24497. http://scaryideas.com/content/24497 http://scaryideas.com/t/24497.jpg Under Armour Outdoor : Always Lethal 2011-07-19T08:15:05+02:00 Under Armour Outdoor advertising 30 http://scaryideas.com/content/24524/ http://scaryideas.com/content/24524. http://scaryideas.com/content/24524 http://scaryideas.com/t/24524.jpg Canon : Project Imagin8ion - Parade 2011-07-20T08:00:49+02:00 Canon advertising 30 http://scaryideas.com/content/24526/ http://scaryideas.com/content/24526. http://scaryideas.com/content/24526 http://scaryideas.com/t/24526.jpg The Coleman Company : Not All of 2011-07-20T08:02:45+02:00 The Coleman Company advertising 30 http://scaryideas.com/content/24528/ http://scaryideas.com/content/24528. http://scaryideas.com/content/24528 http://scaryideas.com/t/24528.jpg Motor Accident Commission of South Australia : Taxi Lose your licence and you're screwed. 2011-07-20T08:04:50+02:00 Motor Accident Commission of South Australia advertising 30 http://scaryideas.com/content/24529/ http://scaryideas.com/content/24529. http://scaryideas.com/content/24529 http://scaryideas.com/t/24529.jpg Motor Accident Commission of South Australia : Mum Lose your licence and you're screwed. 2011-07-20T08:05:24+02:00 Motor Accident Commission of South Australia advertising 30 http://scaryideas.com/content/24532/ http://scaryideas.com/content/24532. http://scaryideas.com/content/24532 http://scaryideas.com/t/24532.jpg Skoda : Projections 2011-07-20T08:07:49+02:00 Skoda advertising 30 http://scaryideas.com/content/24533/ http://scaryideas.com/content/24533. http://scaryideas.com/content/24533 http://scaryideas.com/t/24533.jpg Toshiba : Milk 2011-07-20T08:08:41+02:00 Toshiba advertising 30 http://scaryideas.com/content/24534/ http://scaryideas.com/content/24534. http://scaryideas.com/content/24534 http://scaryideas.com/t/24534.jpg Toshiba : Ethernet 2011-07-20T08:09:10+02:00 Toshiba advertising 30 http://scaryideas.com/content/24549/ http://scaryideas.com/content/24549. http://scaryideas.com/content/24549 http://scaryideas.com/t/24549.jpg Nike : Addiction 2011-07-21T07:56:39+02:00 Nike advertising 30 http://scaryideas.com/content/24565/ http://scaryideas.com/content/24565. http://scaryideas.com/content/24565 http://scaryideas.com/t/24565.jpg Judy Starkman : The Secret of Swimmers Original Film director and photographer Judy Starkman has been a swimmer all of her life, a passion that offers a counterpoint to her life in commercial directing and advertising. It was during one of her hour-long swims at the Culver City Plunge, a not-so-well known municipal pool, that she developed the idea for a unique public arts project now on display as large-scale banners along Culver Blvd. The project fuses Starkman’s photography and directing endeavors in an integrated project that is part civic promotion, part documentary photography project that includes stills on banners, a custom website www.thesecretlifeofswimmers.com and viral promo short film that can be viewed here: http://bit.ly/secretswimmers. “The Secret Life of Swimmers” illuminates a story Starkman knows well--that every die-hard swimmer has a life outside the pool. And that swimming is the great equalizer. Each character in “The Secret Life” is seen in the regalia of his or her everyday life and, in an identical pose poolside, baring all. Or nearly all. The banners feature such real-life characters as a UCLA English professor, a local chef, a truck driver, a firefighter, a young mother, a veterinarian, and a physical trainer who lost a leg in an accident. Like Judy, all are self-proclaimed lap-swimming “addicts” who have a found a special kinship and community at the Culver City Plunge. “No one was afraid to pose for me, or to appear virtually life-size on street poles throughout the city,” says Starkman. “They are young and old. Some are in fantastic shape, but most are just regular people.” Starkman says the idea came one day in the locker room, when a middle-aged woman, dressed in a business suit began getting herself ready for the water. “I watched as this obviously high-powered, buttoned-down person ‘transform’ herself in minutes into a swimmer just like all of us. There was such a striking difference in her appearance, I thought about her while I was swimming. I thought to myself, this is her secret life. It was literally then the idea popped in my head.” The Director/Photographer envisioned the project as a series of diptych photographs, and began asking swimmers who caught her eye to pose. She would photograph them first at the pool, and then in their “other” environment--business, home, and so on. “My first subject was Blake Allmendinger. All I knew was that he was a dedicated swimmer, with a meticulous stroke and a deep tan,” she says. “It turns out he is a professor of English at UCLA who specializes in the history of the American West.” Starkman photographed him in his skimpy Speedo bathing suit poolside, and then in his office where he is researching his next book, and where he feels comfortable wearing some of his western gear. Word soon spread among the regulars at the pool, and soon Starkman was busy capturing the “secret” lives of many of her fellow swimmers. “One of my subjects was Barry Shore, who by all accounts, is the “happiest” man at the pool,” she says. “Barry’s story is inspirational. A non-stop businessman and entrepreneur, Barry woke up one day -- years ago completely paralyzed. He had contracted Guillain Barre’ syndrome.” Barry struggled through years of physical therapy, but never truly regained mobility until he began swimming at the Culver City Plunge. On the street, he makes his way using a walker. In the pool, he swims laps an astounding three hours each day. A devout Jew, Barry’s “secret” life, shows him at his orthodox synagogue in West Los Angeles. Normally not open to women, Starkman’s photo shoot was an adventure in itself. “Barry was great,” she says. “The Rabbi was a little nervous.” Starkman photographed Jason Christopher, another inspirational swimmer. Jason, a personal trainer, lost a leg in a traffic accident, and “hops” to the water’s edge to begin his swimming routine. Daniel Dobbs is a Culver City firefighter, who posed for Starkman in front of a wall of flames at his training academy. Nina Shorey is a tattooed wife and mother whose job is restoring antique flutes. And so on... Starkman first approached the City of Culver City more than a year ago to pitch the idea for a public arts display featuring her swimmers. The city responded positively, eager to promote the Culver City Plunge Pool as place of community in the hectic metropolitan area. Together they devised a plan. The street banners will be displayed along Culver Blvd. right in the heart of downtown, and then moved to Sepulveda Blvd where they will hang for twenty-four months. "I always have an eye out for interesting stories or characters and am naturally curious,” concludes Starkman. “It's not something that has an off switch. It's automatic so even while I'm swimming I can see the potential in a subject. The process of discovery is equally as thrilling." For more on Judy Starkman, please visit: http://www.judystarkman.com/ 2011-07-21T15:23:53+02:00 Judy Starkman advertising 30 http://scaryideas.com/content/24566/ http://scaryideas.com/content/24566. http://scaryideas.com/content/24566 http://scaryideas.com/t/24566.jpg Infiniti : Lullaby 2011-07-21T15:46:40+02:00 Infiniti advertising 30 http://scaryideas.com/content/24567/ http://scaryideas.com/content/24567. http://scaryideas.com/content/24567 http://scaryideas.com/t/24567.jpg Infiniti : Spa 2011-07-21T15:47:38+02:00 Infiniti advertising 30 http://scaryideas.com/content/24568/ http://scaryideas.com/content/24568. http://scaryideas.com/content/24568 http://scaryideas.com/t/24568.jpg Old Spice : Piano featuring NEW Old Spice Guy Fabio 2011-07-22T08:10:52+02:00 Old Spice advertising 30 http://scaryideas.com/content/24569/ http://scaryideas.com/content/24569. http://scaryideas.com/content/24569 http://scaryideas.com/t/24569.jpg Old Spice : Mountain Top featuring NEW Old Spice Guy Fabio 2011-07-22T08:10:24+02:00 Old Spice advertising 30 http://scaryideas.com/content/24570/ http://scaryideas.com/content/24570. http://scaryideas.com/content/24570 http://scaryideas.com/t/24570.jpg Old Spice : Fireplace featuring NEW Old Spice Guy Fabio 2011-07-22T08:11:13+02:00 Old Spice advertising 30 http://scaryideas.com/content/24571/ http://scaryideas.com/content/24571. http://scaryideas.com/content/24571 http://scaryideas.com/t/24571.jpg Old Spice : Hair featuring NEW Old Spice Guy Fabio 2011-07-22T08:11:40+02:00 Old Spice advertising 30 http://scaryideas.com/content/24577/ http://scaryideas.com/content/24577. http://scaryideas.com/content/24577 http://scaryideas.com/t/24577.jpg Toyota RAV4 : Good Day 2011-07-22T08:08:59+02:00 Toyota RAV4 advertising 30 http://scaryideas.com/content/24578/ http://scaryideas.com/content/24578. http://scaryideas.com/content/24578 http://scaryideas.com/t/24578.jpg Toyota RAV4 : Journey 2011-07-22T08:09:36+02:00 Toyota RAV4 advertising 30 http://scaryideas.com/content/24579/ http://scaryideas.com/content/24579. http://scaryideas.com/content/24579 http://scaryideas.com/t/24579.jpg Air New Zealand : David Hasselhoff - On the Skycouch with Rico 2011-07-22T08:12:19+02:00 Air New Zealand advertising 30 http://scaryideas.com/content/24580/ http://scaryideas.com/content/24580. http://scaryideas.com/content/24580 http://scaryideas.com/t/24580.jpg Global Angels : Help Someone Far Away Everyone helps someone nearby, not everyone helps someone far away. This was the premise of success for the Gold Young Lions winners in Film at this year's Cannes International Festival of Creativity, Omar Sotomayor and Gaston Soto of Lapiz USA, Leo Burnett's independently operated Hispanic advertising agency. In under 60 seconds with no more than a Nokia N8 camera, each team was challenged with the objective of creating awareness for children in need. Winners Omar Sotomayor and Gaston Soto of Lapiz distilled the cause by simply, yet profoundly exhibiting a single thought: Everyone helps someone nearby, not everyone helps someone far away. They did this by walking through town with grocery bags and falling in front of bystanders. The bystanders were quick to help and then they were given a card with the Global Angel message. 2011-07-22T08:14:00+02:00 Global Angels advertising 30 http://scaryideas.com/content/24582/ http://scaryideas.com/content/24582. http://scaryideas.com/content/24582 http://scaryideas.com/t/24582.jpg Stride : Sorry 2011-07-22T10:00:13+02:00 Stride advertising 30 http://scaryideas.com/content/24595/ http://scaryideas.com/content/24595. http://scaryideas.com/content/24595 http://scaryideas.com/t/24595.jpg Captain Morgan : Glass 2011-07-22T17:14:12+02:00 Captain Morgan advertising 30 http://scaryideas.com/content/24596/ http://scaryideas.com/content/24596. http://scaryideas.com/content/24596 http://scaryideas.com/t/24596.jpg ESPN : Draft 2011-07-23T13:46:09+02:00 ESPN advertising 30 http://scaryideas.com/content/24606/ http://scaryideas.com/content/24606. http://scaryideas.com/content/24606 http://scaryideas.com/t/24606.jpg Umbro : Blackout 2011-07-24T17:33:29+02:00 Umbro advertising 30 http://scaryideas.com/content/24607/ http://scaryideas.com/content/24607. http://scaryideas.com/content/24607 http://scaryideas.com/t/24607.jpg Philips Special Lighting : Magnet 2011-07-24T17:37:20+02:00 Philips Special Lighting advertising 30 http://scaryideas.com/content/24609/ http://scaryideas.com/content/24609. http://scaryideas.com/content/24609 http://scaryideas.com/t/24609.jpg Elite Atta : Little Genius 2011-07-24T19:58:48+02:00 Elite Atta advertising 30 http://scaryideas.com/content/24610/ http://scaryideas.com/content/24610. http://scaryideas.com/content/24610 http://scaryideas.com/t/24610.jpg Illamasqua : Born Again 2011-07-24T20:00:26+02:00 Illamasqua advertising 30 http://scaryideas.com/content/24612/ http://scaryideas.com/content/24612. http://scaryideas.com/content/24612 http://scaryideas.com/t/24612.jpg Avon : Miraculous Mirror 2011-07-25T08:17:46+02:00 Avon advertising 30 http://scaryideas.com/content/24631/ http://scaryideas.com/content/24631. http://scaryideas.com/content/24631 http://scaryideas.com/t/24631.jpg Michelin : Rain The right tire can improve safety performance, reduce fuel consumption and extend tread life. Michelin’s first global advertising campaign, “The Right Tire Changes Everything™” has been demonstrating these three key performance benefits since 2009. The fourth advertisement in the series launches today and illustrates the importance of tires for staying safe on the road, especially in dangerous, rainy conditions. The new advertising spot features the Michelin Man in an animated world of mobility in which inhabitants navigate heavy rain and slippery roads as they are assaulted by mischievous raindrops. As an ambassador of the MICHELIN® brand, the Michelin Man comes to the aid of motorists in trouble, replacing their tires with Michelin tires that he pulls from his body, helping drivers to avoid disaster. The new ad features the MICHELIN® Primacy™ MXM4® tire, which demonstrates a braking distance of up to 29 feet shorter in wet conditions than a leading competitor. 2011-07-25T18:00:25+02:00 Michelin advertising 30 http://scaryideas.com/content/24632/ http://scaryideas.com/content/24632. http://scaryideas.com/content/24632 http://scaryideas.com/t/24632.jpg McDonald's : Aliens Aliens abound in the new “Earth’s Treasure” spot for McDonald’s via agency Moroch directed by BRW USA’s Fred Raimondi with narrative enhancing music and sound design created by PrimalScream Music. It’s a visual effects-heavy homage to sci-fi blockbusters that deftly transitions tone from creature thriller to its surprise conclusion. Feature film intensity informs each aspect of the commercial’s production, where every element unites to produce the ultimate film styled experience. Accordingly, the team assembled for the production has deep roots in features and advertising, from award-winning director Fred Raimondi to PrimalScream Music’s selected composer George Kallis whose talent for blending cinematic boldness with humor was ideal for the project’s tone. Raimondi tapped preeminent character designer Tully Summers (Avatar, Green Lantern, Tron) to help design the commercial’s alien stars. To add depth to these original characters, PrimalScream Music developed and recorded an alien language, and designed high intensity sound design to support the unfolding action and soda-inspired transformation. Agency Copywriter Gavin James says: "We wanted an audio landscape that painted a mood but didn't overpower story. This would be a delicate balance between score and sound design; we wanted sounds unique to this alien world, these characters, and their environment, yet we still wanted it to be grounded in something relatable. PrimalScream Music nailed that balance and really helped elevate the spot" Director Fred Raimondi agrees, “Nicole and PrimalScream Music really nailed it, from the music to the voices and sound design. It all worked together perfectly.” 2011-07-25T18:04:22+02:00 McDonald's advertising 30 http://scaryideas.com/content/24633/ http://scaryideas.com/content/24633. http://scaryideas.com/content/24633 http://scaryideas.com/t/24633.jpg Hewlett Packard : Russell Brand 2011-07-25T18:44:25+02:00 Hewlett Packard advertising 30 http://scaryideas.com/content/24635/ http://scaryideas.com/content/24635. http://scaryideas.com/content/24635 http://scaryideas.com/t/24635.jpg Apple iPad : We'll Always 2011-07-26T07:59:01+02:00 Apple iPad advertising 30 http://scaryideas.com/content/24636/ http://scaryideas.com/content/24636. http://scaryideas.com/content/24636 http://scaryideas.com/t/24636.jpg Google AdWords Express : Local online advertising made easy 2011-07-26T08:00:33+02:00 Google AdWords Express advertising 30 http://scaryideas.com/content/24637/ http://scaryideas.com/content/24637. http://scaryideas.com/content/24637 http://scaryideas.com/t/24637.jpg Nissan Altima : Around the World in 8 Miles 2011-07-26T08:05:37+02:00 Nissan Altima advertising 30 http://scaryideas.com/content/24639/ http://scaryideas.com/content/24639. http://scaryideas.com/content/24639 http://scaryideas.com/t/24639.jpg TMB Bank : Make THE Difference TMB bank have launched a new brand vision "Make THE Difference" by making a film to inspire people to start thinking differently. With a hope that they will start to Make THE Difference to their own world. It doesn't have to be big, but a little can create positive changes. This film is based on a true story. In 1986 a football team that lived on a little island in the south of Thailand called "Koh Panyee". It's a floating village in the middle of the sea that has not an inch of soil. The kids here loved to watch football but had nowhere to play or practice. But they didn't let that stop them. They challenged the norm and have become a great inspiration for new generations on the island.


 2011-07-26T08:04:10+02:00 TMB Bank advertising 30 http://scaryideas.com/content/24641/ http://scaryideas.com/content/24641. http://scaryideas.com/content/24641 http://scaryideas.com/t/24641.jpg Allan Gray Brand Ad : Time Flies This is the story of a girl that has a magical ability to jump time, but one day she realizes that time needs to take it's course. 2011-07-26T11:18:47+02:00 Allan Gray Brand Ad advertising 30 http://scaryideas.com/content/24648/ http://scaryideas.com/content/24648. http://scaryideas.com/content/24648 http://scaryideas.com/t/24648.jpg EA Sports : Man-boobs A breaking campaign for EA Sports’ newly released NCAA Football 12 features quick, 15-second takes on college football fans’ devotion to their team. The campaign is by advertising agency Heat, San Francisco. One commercial shows Louisiana State University fans, pre-game, body-painting their torsos in purple and gold. The :15 spot is called “Man-boobs.” Another shows a University of Texas Longhorns fan whose wrist is broken, but whose “Hook ’em Horns” pride remains intact. The third is of a University of Florida Gators fan who takes his chomping seriously, and strenuously. The tag is “You’re Devoted.” The campaign targets college football fans, male, 12 – 34, both gamers and non-, with a national media buy that includes spot broadcast on NBC plus schedules on 15 cable networks such as ESPN, Comedy Central, Spike, Adult Swim, MTV, etc. Additional support media include a print spread in ESPN the Magazine and fifteen conference-specific Flash banners that will be geo-targeted to over 200 sites, including ESPN, Yahoo!Sports, and local college sports news sites, plus AOL, IGN, and GameSpot. The media agency is Wieden+Kennedy, Portland. Creative credits go to Heat executive creative director Steve Stone, creative director Warren Cockrel, associate creative director Anna Rowland, art director Jason Rosenberg and copywriter Kris Kennedy. The director is David Shane of production company O Positive, New York. NCAA Football 12, $59.99, for Xbox and PlayStation, features deeper, longer athletes’ career paths, from “High School to Heisman to Head Coach.” EA Sports is a label of Electronic Arts, Inc., Redwood City, Calif. (NASDAQ: ERTS), a leading global interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. www.ea.com Heat is a full-service advertising agency located in San Francisco. Clients include EA Sports, Condé Nast Publications, The California Academy of Sciences, Bare Escentuals Cosmetics and Adobe. www.sfheat.com 2011-07-26T19:27:09+02:00 EA Sports advertising 30 http://scaryideas.com/content/24649/ http://scaryideas.com/content/24649. http://scaryideas.com/content/24649 http://scaryideas.com/t/24649.jpg EA Sports : Hook 'em Horns A breaking campaign for EA Sports’ newly released NCAA Football 12 features quick, 15-second takes on college football fans’ devotion to their team. The campaign is by advertising agency Heat, San Francisco. One commercial shows Louisiana State University fans, pre-game, body-painting their torsos in purple and gold. The :15 spot is called “Man-boobs.” Another shows a University of Texas Longhorns fan whose wrist is broken, but whose “Hook ’em Horns” pride remains intact. The third is of a University of Florida Gators fan who takes his chomping seriously, and strenuously. The tag is “You’re Devoted.” The campaign targets college football fans, male, 12 – 34, both gamers and non-, with a national media buy that includes spot broadcast on NBC plus schedules on 15 cable networks such as ESPN, Comedy Central, Spike, Adult Swim, MTV, etc. Additional support media include a print spread in ESPN the Magazine and fifteen conference-specific Flash banners that will be geo-targeted to over 200 sites, including ESPN, Yahoo!Sports, and local college sports news sites, plus AOL, IGN, and GameSpot. The media agency is Wieden+Kennedy, Portland. Creative credits go to Heat executive creative director Steve Stone, creative director Warren Cockrel, associate creative director Anna Rowland, art director Jason Rosenberg and copywriter Kris Kennedy. The director is David Shane of production company O Positive, New York. NCAA Football 12, $59.99, for Xbox and PlayStation, features deeper, longer athletes’ career paths, from “High School to Heisman to Head Coach.” EA Sports is a label of Electronic Arts, Inc., Redwood City, Calif. (NASDAQ: ERTS), a leading global interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. www.ea.com Heat is a full-service advertising agency located in San Francisco. Clients include EA Sports, Condé Nast Publications, The California Academy of Sciences, Bare Escentuals Cosmetics and Adobe. www.sfheat.com 2011-07-26T20:54:57+02:00 EA Sports advertising 30 http://scaryideas.com/content/24650/ http://scaryideas.com/content/24650. http://scaryideas.com/content/24650 http://scaryideas.com/t/24650.jpg EA Sports : Gator Chomp A breaking campaign for EA Sports’ newly released NCAA Football 12 features quick, 15-second takes on college football fans’ devotion to their team. The campaign is by advertising agency Heat, San Francisco. One commercial shows Louisiana State University fans, pre-game, body-painting their torsos in purple and gold. The :15 spot is called “Man-boobs.” Another shows a University of Texas Longhorns fan whose wrist is broken, but whose “Hook ’em Horns” pride remains intact. The third is of a University of Florida Gators fan who takes his chomping seriously, and strenuously. The tag is “You’re Devoted.” The campaign targets college football fans, male, 12 – 34, both gamers and non-, with a national media buy that includes spot broadcast on NBC plus schedules on 15 cable networks such as ESPN, Comedy Central, Spike, Adult Swim, MTV, etc. Additional support media include a print spread in ESPN the Magazine and fifteen conference-specific Flash banners that will be geo-targeted to over 200 sites, including ESPN, Yahoo!Sports, and local college sports news sites, plus AOL, IGN, and GameSpot. The media agency is Wieden+Kennedy, Portland. Creative credits go to Heat executive creative director Steve Stone, creative director Warren Cockrel, associate creative director Anna Rowland, art director Jason Rosenberg and copywriter Kris Kennedy. The director is David Shane of production company O Positive, New York. NCAA Football 12, $59.99, for Xbox and PlayStation, features deeper, longer athletes’ career paths, from “High School to Heisman to Head Coach.” EA Sports is a label of Electronic Arts, Inc., Redwood City, Calif. (NASDAQ: ERTS), a leading global interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. www.ea.com Heat is a full-service advertising agency located in San Francisco. Clients include EA Sports, Condé Nast Publications, The California Academy of Sciences, Bare Escentuals Cosmetics and Adobe. www.sfheat.com 2011-07-26T20:54:38+02:00 EA Sports advertising 30 http://scaryideas.com/content/24651/ http://scaryideas.com/content/24651. http://scaryideas.com/content/24651 http://scaryideas.com/t/24651.jpg Sydney Opera House : The Ship Song 2011-07-26T21:46:29+02:00 Sydney Opera House advertising 30 http://scaryideas.com/content/24656/ http://scaryideas.com/content/24656. http://scaryideas.com/content/24656 http://scaryideas.com/t/24656.jpg MasterCard : Rugby World Cup - Witnessing History - New Zealand MasterCard via McCann Erickson Sydney have developed a campaign for their Rugby World Cup 2011 sponsorship. Directed by Richard Bullock for Prodigy, “Witnessing History” focuses on uncovering the emotional stories behind the well-documented on-field priceless moments. The moments are brought to life by a range of people - not just the players - by exploring their take on each moment and what it meant to them. The campaign commenced with three 'films' appearing on TV in Australia and New Zealand, in both 30 sec and 2 min formats. 2011-07-27T09:53:03+02:00 MasterCard advertising 30 http://scaryideas.com/content/24657/ http://scaryideas.com/content/24657. http://scaryideas.com/content/24657 http://scaryideas.com/t/24657.jpg MasterCard : Rugby World Cup - Witnessing History - South Africa MasterCard via McCann Erickson Sydney have developed a campaign for their Rugby World Cup 2011 sponsorship. Directed by Richard Bullock for Prodigy, “Witnessing History” focuses on uncovering the emotional stories behind the well-documented on-field priceless moments. The moments are brought to life by a range of people - not just the players - by exploring their take on each moment and what it meant to them. The campaign commenced with three 'films' appearing on TV in Australia and New Zealand, in both 30 sec and 2 min formats. 2011-07-27T09:52:57+02:00 MasterCard advertising 30 http://scaryideas.com/content/24658/ http://scaryideas.com/content/24658. http://scaryideas.com/content/24658 http://scaryideas.com/t/24658.jpg MasterCard : Rugby World Cup - Witnessing History - Samoa MasterCard via McCann Erickson Sydney have developed a campaign for their Rugby World Cup 2011 sponsorship. Directed by Richard Bullock for Prodigy, “Witnessing History” focuses on uncovering the emotional stories behind the well-documented on-field priceless moments. The moments are brought to life by a range of people - not just the players - by exploring their take on each moment and what it meant to them. The campaign commenced with three 'films' appearing on TV in Australia and New Zealand, in both 30 sec and 2 min formats. 2011-07-27T11:10:42+02:00 MasterCard advertising 30 http://scaryideas.com/content/24659/ http://scaryideas.com/content/24659. http://scaryideas.com/content/24659 http://scaryideas.com/t/24659.jpg Tetley Infusions : Break Your Routine 2011-07-27T11:01:14+02:00 Tetley Infusions advertising 30 http://scaryideas.com/content/24662/ http://scaryideas.com/content/24662. http://scaryideas.com/content/24662 http://scaryideas.com/t/24662.jpg Impuls : Balloons Impuls takes you anywhere you want. 2011-07-27T21:26:03+02:00 Impuls advertising 30 http://scaryideas.com/content/24663/ http://scaryideas.com/content/24663. http://scaryideas.com/content/24663 http://scaryideas.com/t/24663.jpg McDonald's : Happy Box 2011-07-27T21:27:31+02:00 McDonald's advertising 30 http://scaryideas.com/content/24667/ http://scaryideas.com/content/24667. http://scaryideas.com/content/24667 http://scaryideas.com/t/24667.jpg Gatorade : Have a Fit Day "Have a Fit Day" puts fitness in the context of everything else people do. We want people to recognize themselves in the athlete’s journey, and see that the G Series Fit is made to improve the performance of people just like you. Prime, Perform, Recover... and Have a Fit Day. 2011-07-27T21:34:09+02:00 Gatorade advertising 30 http://scaryideas.com/content/24668/ http://scaryideas.com/content/24668. http://scaryideas.com/content/24668 http://scaryideas.com/t/24668.jpg Gatorade : 1.2 Billion 40 Years. 14,610 Days. 1.2 Billion seconds of Gatorade Science, Passion and Evolution. All for the 1 second you need it. Athletes featured in the spot include Joe Mauer, Derek Jeter, Landon Donavan, Michael Jordan, Serena Williams, Usain Bolt, Coco Ho, Chaz Ortiz and Paola Espinosa. 2011-07-27T21:35:59+02:00 Gatorade advertising 30 http://scaryideas.com/content/24673/ http://scaryideas.com/content/24673. http://scaryideas.com/content/24673 http://scaryideas.com/t/24673.jpg ibbutzim College : Kibbutzim College 2011-07-28T11:14:11+02:00 ibbutzim College advertising 30 http://scaryideas.com/content/24675/ http://scaryideas.com/content/24675. http://scaryideas.com/content/24675 http://scaryideas.com/t/24675.jpg Corona Extra : Commuters 2011-07-28T11:17:14+02:00 Corona Extra advertising 30 http://scaryideas.com/content/24676/ http://scaryideas.com/content/24676. http://scaryideas.com/content/24676 http://scaryideas.com/t/24676.jpg Gillette : Shark 2011-07-28T11:18:13+02:00 Gillette advertising 30 http://scaryideas.com/content/24678/ http://scaryideas.com/content/24678. http://scaryideas.com/content/24678 http://scaryideas.com/t/24678.jpg Microsoft : Gmail Man Microsoft makes fun of Gmail to promote Office 365 2011-07-28T18:13:03+02:00 Microsoft advertising 30 http://scaryideas.com/content/24691/ http://scaryideas.com/content/24691. http://scaryideas.com/content/24691 http://scaryideas.com/t/24691.jpg Rajec : Frozen Artwork 2011-07-30T13:41:09+02:00 Rajec advertising 30 http://scaryideas.com/content/24698/ http://scaryideas.com/content/24698. http://scaryideas.com/content/24698 http://scaryideas.com/t/24698.jpg Johnnie Walker : The Journey 2011-07-31T20:10:05+02:00 Johnnie Walker advertising 30 http://scaryideas.com/content/24702/ http://scaryideas.com/content/24702. http://scaryideas.com/content/24702 http://scaryideas.com/t/24702.jpg Amana : Storm Amana. Ready to deliver, whatever it takes. 2011-08-01T13:51:06+02:00 Amana advertising 30 http://scaryideas.com/content/24703/ http://scaryideas.com/content/24703. http://scaryideas.com/content/24703 http://scaryideas.com/t/24703.jpg Amana : Giant Amana. Ready to deliver, whatever it takes. 2011-08-01T13:52:00+02:00 Amana advertising 30 http://scaryideas.com/content/24704/ http://scaryideas.com/content/24704. http://scaryideas.com/content/24704 http://scaryideas.com/t/24704.jpg Amana : Motorcycle Amana. Ready to deliver, whatever it takes. 2011-08-01T13:52:52+02:00 Amana advertising 30 http://scaryideas.com/content/24718/ http://scaryideas.com/content/24718. http://scaryideas.com/content/24718 http://scaryideas.com/t/24718.jpg Coca-Cola : Summer Love 2011-08-02T08:28:00+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/24719/ http://scaryideas.com/content/24719. http://scaryideas.com/content/24719 http://scaryideas.com/t/24719.jpg Bundaberg : Clear Character 2011-08-02T08:29:20+02:00 Bundaberg advertising 30 http://scaryideas.com/content/24722/ http://scaryideas.com/content/24722. http://scaryideas.com/content/24722 http://scaryideas.com/t/24722.jpg Bank of the West : Go West San Francisco—A breaking brand relaunch for Bank of the West, San Francisco, aims to link the regional bank’s identity to the Modern West—and disassociate from the big banks of Wall Street. The leadoff commercial, “Sonoma to Nebraska,” is Bank of the West’s first brand (as opposed to product) advertising in five years, and its first TV from advertising agency Heat, San Francisco. The concept is embodied in the commercial’s catchphrase, “There’s a spirit in the West that drives people to do more,” spoken by V.O. talent Daniel Stern of “The Wonder Years.” The :30 spot describes future Western successes including a Cabernet soda from Sonoma, a James Beard Award-winning line chef from Denver, and a champion-to-be racehorse, groomed on a Nebraska farm. The spot shows landscapes only, no people, so that viewers may place themselves within the Modern West’s environment of progress. The tag is “Another reason to go West.” The campaign will run on news and sports programming in 19 western states, from Wisconsin to the West Coast, targeting general consumer and business customers. It broke July 29 on ESPN’s “Bank of the West Classic” (Tennis). The media agency is Mediaspot, Newport Beach, Calif. Creative credits go to Heat executive creative director Steve Stone, associate creative director/art director Mark Lawson, associate creative director/copywriter Jeff Guenther and copywriter James Duffy. The director is David Holm of production companies Supply & Demand, Los Angeles, and The Academy, Seattle. Bank of the West has customers in all 50 states and over $58 billion in assets. bankofthewest.com Heat is a full-service advertising agency located in San Francisco. Clients include EA Sports, Bank of the West, Riverbed, Yelp, AOL, Ooma, HBO and Adobe. sfheat.com 2011-08-02T08:35:03+02:00 Bank of the West advertising 30 http://scaryideas.com/content/24723/ http://scaryideas.com/content/24723. http://scaryideas.com/content/24723 http://scaryideas.com/t/24723.jpg Pony Malta : Parlantes 2011-08-02T08:37:07+02:00 Pony Malta advertising 30 http://scaryideas.com/content/24725/ http://scaryideas.com/content/24725. http://scaryideas.com/content/24725 http://scaryideas.com/t/24725.jpg Ray-Ban : Flip Out Experience 2011-08-02T08:39:16+02:00 Ray-Ban advertising 30 http://scaryideas.com/content/24726/ http://scaryideas.com/content/24726. http://scaryideas.com/content/24726 http://scaryideas.com/t/24726.jpg Ray-Ban : Flip Out Collection 2011-08-02T08:39:58+02:00 Ray-Ban advertising 30 http://scaryideas.com/content/24727/ http://scaryideas.com/content/24727. http://scaryideas.com/content/24727 http://scaryideas.com/t/24727.jpg Coffee-mate : Natural Bliss 2011-08-02T08:40:48+02:00 Coffee-mate advertising 30 http://scaryideas.com/content/24741/ http://scaryideas.com/content/24741. http://scaryideas.com/content/24741 http://scaryideas.com/t/24741.jpg Wasting Water is Weird : Bathroom 2011-08-03T07:59:05+02:00 Wasting Water is Weird advertising 30 http://scaryideas.com/content/24742/ http://scaryideas.com/content/24742. http://scaryideas.com/content/24742 http://scaryideas.com/t/24742.jpg Wasting Water is Weird : Car Wash 2011-08-03T08:02:44+02:00 Wasting Water is Weird advertising 30 http://scaryideas.com/content/24743/ http://scaryideas.com/content/24743. http://scaryideas.com/content/24743 http://scaryideas.com/t/24743.jpg Wasting Water is Weird : Dishwasher 2011-08-03T08:03:14+02:00 Wasting Water is Weird advertising 30 http://scaryideas.com/content/24746/ http://scaryideas.com/content/24746. http://scaryideas.com/content/24746 http://scaryideas.com/t/24746.jpg Sanitarium Marmite : Bringing Home The Kiwis 2011-08-03T08:06:39+02:00 Sanitarium Marmite advertising 30 http://scaryideas.com/content/24747/ http://scaryideas.com/content/24747. http://scaryideas.com/content/24747 http://scaryideas.com/t/24747.jpg Gordon's : Dinner party 2011-08-03T08:07:46+02:00 Gordon's advertising 30 http://scaryideas.com/content/24748/ http://scaryideas.com/content/24748. http://scaryideas.com/content/24748 http://scaryideas.com/t/24748.jpg Gordon's : Garden 2011-08-03T08:09:12+02:00 Gordon's advertising 30 http://scaryideas.com/content/24749/ http://scaryideas.com/content/24749. http://scaryideas.com/content/24749 http://scaryideas.com/t/24749.jpg Gordon's : Shakespeare 2011-08-03T08:10:16+02:00 Gordon's advertising 30 http://scaryideas.com/content/24750/ http://scaryideas.com/content/24750. http://scaryideas.com/content/24750 http://scaryideas.com/t/24750.jpg M&M's Pretzel : Hungry Eyes 2011-08-04T07:47:56+02:00 M&M's Pretzel advertising 30 http://scaryideas.com/content/24755/ http://scaryideas.com/content/24755. http://scaryideas.com/content/24755 http://scaryideas.com/t/24755.jpg Bosch Purolator : Granny 2011-08-04T07:49:19+02:00 Bosch Purolator advertising 30 http://scaryideas.com/content/24756/ http://scaryideas.com/content/24756. http://scaryideas.com/content/24756 http://scaryideas.com/t/24756.jpg Bosch Purolator : Geisha 2011-08-04T07:51:20+02:00 Bosch Purolator advertising 30 http://scaryideas.com/content/24757/ http://scaryideas.com/content/24757. http://scaryideas.com/content/24757 http://scaryideas.com/t/24757.jpg Bosch Purolator : Amish 2011-08-04T07:52:03+02:00 Bosch Purolator advertising 30 http://scaryideas.com/content/24760/ http://scaryideas.com/content/24760. http://scaryideas.com/content/24760 http://scaryideas.com/t/24760.jpg Nokia N8 : Gulp 'Gulp' is a short film created by Sumo Science at Aardman, depicting a fisherman going about his daily catch. Shot on location at Pendine Beach in South Wales, every frame of this stop-motion animation was shot using a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics. The film has broken a world record for the 'largest stop-motion animation set', with the largest scene stretching over 11,000 square feet. 2011-08-04T11:29:40+02:00 Nokia N8 advertising 30 http://scaryideas.com/content/24761/ http://scaryideas.com/content/24761. http://scaryideas.com/content/24761 http://scaryideas.com/t/24761.jpg INPES : The Chase 2011-08-04T09:57:30+02:00 INPES advertising 30 http://scaryideas.com/content/24767/ http://scaryideas.com/content/24767. http://scaryideas.com/content/24767 http://scaryideas.com/t/24767.jpg Bank of Scotland : Zoom Quilt 2011-08-04T08:07:40+02:00 Bank of Scotland advertising 30 http://scaryideas.com/content/24775/ http://scaryideas.com/content/24775. http://scaryideas.com/content/24775 http://scaryideas.com/t/24775.jpg California Lottery's Set For Life Scratchers : Set For Life Club 2011-08-05T08:15:52+02:00 California Lottery's Set For Life Scratchers advertising 30 http://scaryideas.com/content/24785/ http://scaryideas.com/content/24785. http://scaryideas.com/content/24785 http://scaryideas.com/t/24785.jpg Euro RSCG : Check-in 2011-08-05T08:24:59+02:00 Euro RSCG advertising 30 http://scaryideas.com/content/24792/ http://scaryideas.com/content/24792. http://scaryideas.com/content/24792 http://scaryideas.com/t/24792.jpg Sony Ericsson CEEMEA : Challenge the fastlane 2011-08-05T12:29:01+02:00 Sony Ericsson CEEMEA advertising 30 http://scaryideas.com/content/24793/ http://scaryideas.com/content/24793. http://scaryideas.com/content/24793 http://scaryideas.com/t/24793.jpg Sony Ericsson CEEMEA : Challenge the greenhouse 2011-08-05T12:29:28+02:00 Sony Ericsson CEEMEA advertising 30 http://scaryideas.com/content/24798/ http://scaryideas.com/content/24798. http://scaryideas.com/content/24798 http://scaryideas.com/t/24798.jpg Nestle Joya : Hottest ice cream ever 2011-08-06T10:32:14+02:00 Nestle Joya advertising 30 http://scaryideas.com/content/24806/ http://scaryideas.com/content/24806. http://scaryideas.com/content/24806 http://scaryideas.com/t/24806.jpg Anchor Butter : 125 years 2011-08-06T10:40:12+02:00 Anchor Butter advertising 30 http://scaryideas.com/content/24822/ http://scaryideas.com/content/24822. http://scaryideas.com/content/24822 http://scaryideas.com/t/24822.jpg Always : Crying A viral for the women's sanitary product Always. Featuring some of East London's finest transvestites. 2011-08-08T08:10:00+02:00 Always advertising 30 http://scaryideas.com/content/24823/ http://scaryideas.com/content/24823. http://scaryideas.com/content/24823 http://scaryideas.com/t/24823.jpg Tony Tango The Movie : How to Salsa Learn how to dance salsa, merengue and tango in this sexy dancing lesson. Sexcellent. 2011-08-08T08:15:12+02:00 Tony Tango The Movie advertising 30 http://scaryideas.com/content/24824/ http://scaryideas.com/content/24824. http://scaryideas.com/content/24824 http://scaryideas.com/t/24824.jpg Tony Tango The Movie : How to Merengue Learn how to dance salsa, merengue and tango in this sexy dancing lesson. Sexcellent. 2011-08-08T08:18:09+02:00 Tony Tango The Movie advertising 30 http://scaryideas.com/content/24825/ http://scaryideas.com/content/24825. http://scaryideas.com/content/24825 http://scaryideas.com/t/24825.jpg Tony Tango The Movie : How to Tango Tony Tango is an independent comedy feature film that follows Tony Tango, a Latin dance instructor from Miami with high cholesterol and an even higher belief in his own sex appeal, is a big fish in the small pond of his elderly dancing students. But when his family's dance studio is in danger of falling into the hands of his archenemy, the cocky religious zealot Diego, he's got to compete against the big boys in a high-stakes competition. To do that, he'll need the help of his coach Sam, a disgraced former dancing legend, and his partner, the sweet but high strung Helena, who is infuriated at Tony after his dance lesson with her grandmother went devastatingly awry. Just 3 days we launched our new marketing campaign that it is specifically designed to create an online awareness of Tony Tango, and introduce to the online community to Tony. The campaign revolves around the Tony Tango Fan Page, there you will find 3 very "unique" dance lessons, Salsa, Tango and Merengue. In less than 2 minutes you will be a dance god, thanks to these "unique" video dance lessons. Also once you become a fan on the page, you can get access to 3 additional videos call the "Hip Tip", here you will learn other aspects that will help you become a well rounded dancer. 2011-08-08T08:29:23+02:00 Tony Tango The Movie advertising 30 http://scaryideas.com/content/24831/ http://scaryideas.com/content/24831. http://scaryideas.com/content/24831 http://scaryideas.com/t/24831.jpg FedEx : Shrink Ray 2011-08-09T07:51:32+02:00 FedEx advertising 30 http://scaryideas.com/content/24832/ http://scaryideas.com/content/24832. http://scaryideas.com/content/24832 http://scaryideas.com/t/24832.jpg FedEx : Test Shipment 2011-08-09T07:52:11+02:00 FedEx advertising 30 http://scaryideas.com/content/24839/ http://scaryideas.com/content/24839. http://scaryideas.com/content/24839 http://scaryideas.com/t/24839.jpg STA Travel : Move 3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage... all to turn 3 ambitious linear concepts based on movement, learning and food ....into 3 beautiful and hopefully compelling short films..... = a trip of a lifetime. move, eat, learn 2011-08-09T12:11:12+02:00 STA Travel advertising 30 http://scaryideas.com/content/24840/ http://scaryideas.com/content/24840. http://scaryideas.com/content/24840 http://scaryideas.com/t/24840.jpg STA Travel : Eat 3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage... all to turn 3 ambitious linear concepts based on movement, learning and food ....into 3 beautiful and hopefully compelling short films..... = a trip of a lifetime. move, eat, learn 2011-08-09T12:12:42+02:00 STA Travel advertising 30 http://scaryideas.com/content/24841/ http://scaryideas.com/content/24841. http://scaryideas.com/content/24841 http://scaryideas.com/t/24841.jpg STA Travel : Learn 3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage... all to turn 3 ambitious linear concepts based on movement, learning and food ....into 3 beautiful and hopefully compelling short films..... = a trip of a lifetime. move, eat, learn 2011-08-09T12:13:27+02:00 STA Travel advertising 30 http://scaryideas.com/content/24845/ http://scaryideas.com/content/24845. http://scaryideas.com/content/24845 http://scaryideas.com/t/24845.jpg WWF : Side by Side” 2011-08-10T07:52:53+02:00 WWF advertising 30 http://scaryideas.com/content/24849/ http://scaryideas.com/content/24849. http://scaryideas.com/content/24849 http://scaryideas.com/t/24849.jpg Chaudfontaine : Beavers 2011-08-10T08:00:41+02:00 Chaudfontaine advertising 30 http://scaryideas.com/content/24852/ http://scaryideas.com/content/24852. http://scaryideas.com/content/24852 http://scaryideas.com/t/24852.jpg P&G Vick : Vick Fragrance Test 2011-08-10T08:03:11+02:00 P&G Vick advertising 30 http://scaryideas.com/content/24857/ http://scaryideas.com/content/24857. http://scaryideas.com/content/24857 http://scaryideas.com/t/24857.jpg adidas : adizero vs. Mini Skirt 2011-08-10T16:52:18+02:00 adidas advertising 30 http://scaryideas.com/content/24858/ http://scaryideas.com/content/24858. http://scaryideas.com/content/24858 http://scaryideas.com/t/24858.jpg Smirnoff Premium Malt Mixed Drinks : Fridge 2011-08-11T08:18:29+02:00 Smirnoff Premium Malt Mixed Drinks advertising 30 http://scaryideas.com/content/24859/ http://scaryideas.com/content/24859. http://scaryideas.com/content/24859 http://scaryideas.com/t/24859.jpg Smirnoff Premium Malt Mixed Drinks : Cooler 2011-08-11T08:19:18+02:00 Smirnoff Premium Malt Mixed Drinks advertising 30 http://scaryideas.com/content/24860/ http://scaryideas.com/content/24860. http://scaryideas.com/content/24860 http://scaryideas.com/t/24860.jpg Ad Council Food Safety : Separate 2011-08-11T08:00:06+02:00 Ad Council Food Safety advertising 30 http://scaryideas.com/content/24861/ http://scaryideas.com/content/24861. http://scaryideas.com/content/24861 http://scaryideas.com/t/24861.jpg Ad Council Food Safety : Clean 2011-08-11T08:00:41+02:00 Ad Council Food Safety advertising 30 http://scaryideas.com/content/24862/ http://scaryideas.com/content/24862. http://scaryideas.com/content/24862 http://scaryideas.com/t/24862.jpg Pert Plus : Dog 2011-08-11T08:01:40+02:00 Pert Plus advertising 30 http://scaryideas.com/content/24863/ http://scaryideas.com/content/24863. http://scaryideas.com/content/24863 http://scaryideas.com/t/24863.jpg Pert Plus : Bear 2011-08-11T08:19:42+02:00 Pert Plus advertising 30 http://scaryideas.com/content/24864/ http://scaryideas.com/content/24864. http://scaryideas.com/content/24864 http://scaryideas.com/t/24864.jpg AT&T : Mistake 2011-08-11T08:03:06+02:00 AT&T advertising 30 http://scaryideas.com/content/24867/ http://scaryideas.com/content/24867. http://scaryideas.com/content/24867 http://scaryideas.com/t/24867.jpg Cancer Research : Couples "Together we will beat cancer" - is the poignant message from Cancer Research UK in their newest spot, 'Couples'. Created by AMV BBDO, Bare Films and director Joanna Bailey, the emotionally charged 40-second TVC highlights the devastating effect of cancer and the affect it has on loved ones. Bare Films' Director Joanna Bailey, who started her career as an award winning documentary maker, has extensive experience communicating hard hitting messages sensitively and effectively, with spots including 'Bad Day' for Cancer Research and 'Find Healthy' for Bupa. Known for her emotional and frank style, Bailey creates an honest look at cancer and Cancer Research's role in reducing the devastation of this disease. The spot consists of real life survivors in a montage of heartfelt cancer accounts from the perspectives of sufferers' loved ones, Cancer Research expresses the need to still do more. Colourist Seamus O'Kane explains how he helped bring the commercial to life: "The idea was to bring intensity to the image that would echo and focus the very real emotion that came from the interviews. With such a touching subject there is no need to gloss the image but instead we added a series of subtle layers that allowed the emotion to flow across the diverse locations in a way that keeps the viewer locked onto the expressions and words in a very sympathetic and absorbed manner." He continues, "In many ways this commercial is a perfect example of how strong relationships and team work can allow for the most difficult of subjects to carry an effective message with impact and clarity." 2011-08-11T08:16:40+02:00 Cancer Research advertising 30 http://scaryideas.com/content/24868/ http://scaryideas.com/content/24868. http://scaryideas.com/content/24868 http://scaryideas.com/t/24868.jpg energysavers.gov : Oven 2011-08-11T08:17:30+02:00 energysavers.gov advertising 30 http://scaryideas.com/content/24876/ http://scaryideas.com/content/24876. http://scaryideas.com/content/24876 http://scaryideas.com/t/24876.jpg Adidas Originals : All Originals, Iconics 2011-08-12T08:05:50+02:00 Adidas Originals advertising 30 http://scaryideas.com/content/24878/ http://scaryideas.com/content/24878. http://scaryideas.com/content/24878 http://scaryideas.com/t/24878.jpg Nike / Foot Locker : They're Back 2011-08-12T08:09:30+02:00 Nike / Foot Locker advertising 30 http://scaryideas.com/content/24882/ http://scaryideas.com/content/24882. http://scaryideas.com/content/24882 http://scaryideas.com/t/24882.jpg AOL : Editions by AOL A :90 tablet video plus four-day streetside events in New York, Chicago, then San Francisco introduce new free, daily, personalized iPad magazine, Editions by AOL. The campaign, which also includes TV, tablet media banner, out-of-home and social media support advertising, is the first work by advertising agency Heat, San Francisco, for new client AOL, Palo Alto, Calif. In the :90 video ( http://vimeo.com/26775560 ), a woman collects print media articles and physical objects (plant, keyboard, popcorn, sports gear, game console), flattens them all, and from them creates her iPad Editions. She scrolls through Editions’ features and the digital content she has just assembled, until the video closes with the Editions tag, “The magazine that reads you,” and with an invitation to download the free app. In New York, Chicago, then San Francisco, urban demos running now through August 23 will target iPad owners, and even bring them by pedicab to an Editions-branded truck, where ambassadors give one-on-one tours of the tablet publication. Additional Editions advertising support includes a :30 TVc running on news, sports and cooking channels, and on Virgin America inflight (view at http://vimeo.com/26776166 ); tablet-media banners on such sites as Sports Illustrated, Pandora, Entrepreneur, Barron’s and Epicurious; urban billboards, up to 42’ x 21’; and messaging on other AOL network properties and on its Facebook page and Twitter feeds. Creative credits go to Heat executive creative director Steve Stone, creative director Nei Caetano, associate creative directors Mark Lawson and Jeff Guenther, art director Jason Rosenberg and copywriter Kris Kennedy. The account manager is Kami Shallenberger. The director is Bucky Fukumoto of production company Rehab, San Francisco. The experiential production co. is A Squared Group, Los Angeles. 2011-08-12T09:05:24+02:00 AOL advertising 30 http://scaryideas.com/content/24884/ http://scaryideas.com/content/24884. http://scaryideas.com/content/24884 http://scaryideas.com/t/24884.jpg Polaris Industries : Breadth of Products August 11th, 2011, Minneapolis: CRASH+SUES colorist SUE demonstrated her expertise in the company’s new color suite with a rugged outdoors spot for Polaris Industries, the number one maker of ATVs and side-by-sides. The vignette-style commercial showcases the “Breadth of Product” Polaris offers and highlights several models in the environments they were designed for. The spot opens with the company’s trail-dominating legend, the Sportsman XP 850, cutting through a path in the woods to join other Polaris off-road vehicles in a high-country clearing. Next, the voiceover spotlights the new Ranger 500 EFI, driving into a barn, busy with farm chores, that launches a new group of value-minded Polaris workhorses. It closes with hunters in camouflage driving a Ranger XP 800, the vehicle that heads up a new team of hard-working hunting machines. The tag line, “Polaris: Hardest working, smoothest riding,” brings home the commercial’s message. “Breadth of Product” was shot on location on a Sony HDCAM SR 4:4:4. Additional stills of sky and clouds were captured with Canon’s EOS 5D Mark II and used for the time-lapse sky scenes. Assistant colorist Matthew Jensen loaded all the footage onto the Galaxy Aurora SAN, and from there everything was logged and given to C+S editor Carrie Shanahan. C+S award-winning colorist, SUE, notes, “The original footage was exposed to give me the greatest flexibility for color correction in post. But, as a result, the dailies looked a bit flat. Because we had already captured the forage, the client was able to come into the color suite, and start working on fine-tuning the color looks before the spot was cut – which gave us a head-start when final edit was approved.” Our clients, The Integer Group’s Robert Stocking and Ned Connelly, wanted slightly different looks for the different seasons of the year. For the hunting scenario, we first tried going warm and fall-like tones, and then a cool silvery look,” SUE recalls. “We liked the cooler look, but ended up brightening and warming it slightly. We also changed the color of several of the vehicles, making two red ones green.” The spot marked the first time that SUE employed the tracking and matting software on her new Digital Vision Nucoda Film Master color correction system. “This is new technology and I’m still experimenting with it, but this project really showed what this system brings to the table,” says SUE. “The difference between the ‘befores’ and ‘afters’ is quite impressive. All the scenes had the blackest parts lifted to show detail on the underside of the vehicles; in addition we paid special attention to the skies and made subtle tweaks on the product color.” Adam Celt tracked in product supers for the three shots that had dynamic camera moves. Mark Anderson create the other static supers. Carrie Shanahan, who edited the original: 30 spot, recently cut a :60 version for the client. Donna Drewick executive produced for CRASH+SUES. 2011-08-12T09:19:02+02:00 Polaris Industries advertising 30 http://scaryideas.com/content/24885/ http://scaryideas.com/content/24885. http://scaryideas.com/content/24885 http://scaryideas.com/t/24885.jpg PrimalScream Music : Opening of The Power of Two The inspirational and illuminating documentary The Power of Two (http://www.thepoweroftwomovie.com) directed by Academy Award-nominated filmmaker Marc Smolowitz and featuring a soundtrack curated by PrimalScream Music, makes its world premiere at DocuWeeks the prestigious Oscar qualifying documentary showcase (August 19-25th in Los Angeles and August 26 – September 1 in New York). The film will then host gala screenings in San Francisco and Washington DC with live performances by music artists involved in the PrimalScream-produced soundtrack. A powerful story of courage and survival, The Power of Two features a soundtrack of songs chosen by PrimalScream Music’s Creative Director Nicole Dionne, who also selected the documentary’s two composers Tim Easton and Kyle Moorman and co-produced the score. The bands and singer-songwriters represented in the film are some music’s rising stars including Juliette Commagere, Tim Easton, Sara Melson, Gus Black, Bangkok Starters, Gram Rabbit, Pedestrian, Mindy Gledhill, Haroula Rose and Remy Zero. The Power of Two is a riveting portrait of the bond between twin sisters Anabel Stenzel and Isabel Stenzel Byrnes, their battle with the fatal genetic disease Cystic Fibrosis and miraculous survival through double lung transplants. Defying all odds, Ana and Isa have emerged as authors, athletes and global advocates for organ donation. The film offers rare insight into chronic illness, celebrates the sisters’ triumphs and offers hope for a future cure. View the trailer here: http://www.primalscreammusic.com/featuredwork/film “Given the Stenzel twins’ love of music, I knew that score and soundtrack were going to be essential parts of how I would tell their inspirational story in The Power Of Two," says Director Marc Smolowitz. "In finding Nicole Dionne and PrimalScream Music & Sound, I not only discovered my perfect creative collaborator for this documentary project, I found my go-to creative collaborator for music going forward in my career." PrimalScream Music & Sound has a deep history of producing authentic and exceptional music for motion media projects in advertising and television branding. The company’s contribution to the documentary marks PrimalScream Music’s official foray into music for long format projects. “Everyone involved in The Power of Two shares a passion and commitment to the story and cause,” says PrimalScream Music Founder/Creative Director Nicole Dionne. “The artists were incredibly moved by the film and the new dimension created by their original song’s presentation within this compelling story. We look forward to applying our approach and philosophy to other film and episodic projects.” For more on PrimalScream Music & Sound please visit: www.primalscreammusic.com Additional information on The Power of Two can be found at http://www.thepoweroftwomovie.com 2011-08-12T12:00:42+02:00 PrimalScream Music advertising 30 http://scaryideas.com/content/24891/ http://scaryideas.com/content/24891. http://scaryideas.com/content/24891 http://scaryideas.com/t/24891.jpg Ford : X Games 2011-08-15T08:09:00+02:00 Ford advertising 30 http://scaryideas.com/content/24892/ http://scaryideas.com/content/24892. http://scaryideas.com/content/24892 http://scaryideas.com/t/24892.jpg Under Armour : Tom Meet Cam / Cam Meet Tom “Strobe” features star NFL quarterbacks Tom Brady and Cam Newton; like “Footsteps,” it was brought to life by acclaimed director Peter Berg, creator of the Emmy Award-winning television series Friday Night Lights. What happens when one of the most talked-about rookies ever meets a living legend? See for yourself in this just-released video of Tom Brady and Cam Newton meeting for the first time during our Under Armour “Footsteps” shoot. 2011-08-16T08:13:37+02:00 Under Armour advertising 30 http://scaryideas.com/content/24893/ http://scaryideas.com/content/24893. http://scaryideas.com/content/24893 http://scaryideas.com/t/24893.jpg Match.com : Ukulele 2011-08-15T08:12:03+02:00 Match.com advertising 30 http://scaryideas.com/content/24894/ http://scaryideas.com/content/24894. http://scaryideas.com/content/24894 http://scaryideas.com/t/24894.jpg Colorado Lottery : The Legend of Your Dad 2011-08-15T08:13:06+02:00 Colorado Lottery advertising 30 http://scaryideas.com/content/24895/ http://scaryideas.com/content/24895. http://scaryideas.com/content/24895 http://scaryideas.com/t/24895.jpg Galeria Melissa : Making of the animation made with 350 thousand de Post-it notes Stop-motion animation created by brazilian agency Casa Darwin using 350 thousand Post-it® notes on the facade of the Galeria Melissa, in São Paulo, Brazil, to launch the Melissa Power of Love spring/summer 2012 collection.Twenty-five animators worked for 5 months to create this piece, that more than just a beautiful short film documented a surprise: more than 30 thousand spontaneous love messages left by Melissa fans and visitors. That's the power of love that Melissa creates. 2011-08-15T08:14:29+02:00 Galeria Melissa advertising 30 http://scaryideas.com/content/24899/ http://scaryideas.com/content/24899. http://scaryideas.com/content/24899 http://scaryideas.com/t/24899.jpg give-a-shit.org : Nikki Reed Asks You to Give a Shit URL: http://www.give-a-shit.org Facebook: https://www.facebook.com/giveash1t?sk=info 2011-08-15T08:17:12+02:00 give-a-shit.org advertising 30 http://scaryideas.com/content/24901/ http://scaryideas.com/content/24901. http://scaryideas.com/content/24901 http://scaryideas.com/t/24901.jpg The Natural Confectionary Company : Guzzle Puzzle - Magic catdonkey 2011-08-15T14:04:54+02:00 The Natural Confectionary Company advertising 30 http://scaryideas.com/content/24902/ http://scaryideas.com/content/24902. http://scaryideas.com/content/24902 http://scaryideas.com/t/24902.jpg The Natural Confectionary Company : Guzzle Puzzle - Duets 2011-08-15T14:04:36+02:00 The Natural Confectionary Company advertising 30 http://scaryideas.com/content/24903/ http://scaryideas.com/content/24903. http://scaryideas.com/content/24903 http://scaryideas.com/t/24903.jpg The Natural Confectionary Company : Guzzle Puzzle - Telephone 2011-08-15T14:04:26+02:00 The Natural Confectionary Company advertising 30 http://scaryideas.com/content/24905/ http://scaryideas.com/content/24905. http://scaryideas.com/content/24905 http://scaryideas.com/t/24905.jpg Orange : 60s Popcorn ITunes 2011-08-16T08:03:09+02:00 Orange advertising 30 http://scaryideas.com/content/24906/ http://scaryideas.com/content/24906. http://scaryideas.com/content/24906 http://scaryideas.com/t/24906.jpg Gillette : Evan Longoria's crazy bare hand catch 2011-08-16T08:04:07+02:00 Gillette advertising 30 http://scaryideas.com/content/24907/ http://scaryideas.com/content/24907. http://scaryideas.com/content/24907 http://scaryideas.com/t/24907.jpg Nokian Tyres : Polar summer 2011-08-16T08:05:41+02:00 Nokian Tyres advertising 30 http://scaryideas.com/content/24908/ http://scaryideas.com/content/24908. http://scaryideas.com/content/24908 http://scaryideas.com/t/24908.jpg Mitsubishi Outlander : Obstacles 2011-08-16T08:06:31+02:00 Mitsubishi Outlander advertising 30 http://scaryideas.com/content/24909/ http://scaryideas.com/content/24909. http://scaryideas.com/content/24909 http://scaryideas.com/t/24909.jpg Foot Locker : Wright Brothers 2011-08-16T08:07:39+02:00 Foot Locker advertising 30 http://scaryideas.com/content/24910/ http://scaryideas.com/content/24910. http://scaryideas.com/content/24910 http://scaryideas.com/t/24910.jpg Foot Locker : Newton 2011-08-16T08:14:28+02:00 Foot Locker advertising 30 http://scaryideas.com/content/24920/ http://scaryideas.com/content/24920. http://scaryideas.com/content/24920 http://scaryideas.com/t/24920.jpg Gatorade : Allyson’s FIT Day 2011-08-16T15:49:02+02:00 Gatorade advertising 30 http://scaryideas.com/content/24947/ http://scaryideas.com/content/24947. http://scaryideas.com/content/24947 http://scaryideas.com/t/24947.jpg Boost Mobile : Cell Block 2011-08-18T12:37:13+02:00 Boost Mobile advertising 30 http://scaryideas.com/content/24921/ http://scaryideas.com/content/24921. http://scaryideas.com/content/24921 http://scaryideas.com/t/24921.jpg National Guard : Fire 2011-08-17T07:57:57+02:00 National Guard advertising 30 http://scaryideas.com/content/24922/ http://scaryideas.com/content/24922. http://scaryideas.com/content/24922 http://scaryideas.com/t/24922.jpg National Guard : Storm 2011-08-17T07:58:32+02:00 National Guard advertising 30 http://scaryideas.com/content/24923/ http://scaryideas.com/content/24923. http://scaryideas.com/content/24923 http://scaryideas.com/t/24923.jpg National Guard : Flood 2011-08-17T07:59:09+02:00 National Guard advertising 30 http://scaryideas.com/content/24924/ http://scaryideas.com/content/24924. http://scaryideas.com/content/24924 http://scaryideas.com/t/24924.jpg Coca-Cola : Goals 2011-08-17T08:00:24+02:00 Coca-Cola advertising 30 http://scaryideas.com/content/24925/ http://scaryideas.com/content/24925. http://scaryideas.com/content/24925 http://scaryideas.com/t/24925.jpg Subway : That's a lot 2011-08-17T08:03:01+02:00 Subway advertising 30 http://scaryideas.com/content/24934/ http://scaryideas.com/content/24934. http://scaryideas.com/content/24934 http://scaryideas.com/t/24934.jpg Nutro : What's real 2011-08-17T20:43:04+02:00 Nutro advertising 30 http://scaryideas.com/content/24935/ http://scaryideas.com/content/24935. http://scaryideas.com/content/24935 http://scaryideas.com/t/24935.jpg Kraft Foods Inc : Stride 2.0 Chase The Stride Marketers are known for employing a variety of unconventional tactics to get their chewers to do what they want, in this case to get them to upgrade to Stride’s new gum: Stride 2.0. In this ad, the Marketers’ efforts reach new heights of ridiculousness as the Stride CEO takes matters into his own hands. After a high-speed chase, the Marketer upgrades a chewer to Stride 2.0 using skateboarding skills that seem out of character…until Shawn White is revealed as an outside consultant. 2011-08-18T07:55:55+02:00 Kraft Foods Inc advertising 30 http://scaryideas.com/content/24936/ http://scaryideas.com/content/24936. http://scaryideas.com/content/24936 http://scaryideas.com/t/24936.jpg Tetley : Infusions Routine 2011-08-18T07:57:49+02:00 Tetley advertising 30 http://scaryideas.com/content/24937/ http://scaryideas.com/content/24937. http://scaryideas.com/content/24937 http://scaryideas.com/t/24937.jpg Volkswagen Golf BlueMotion : Roulette We turned E6, the Norwegian equivalent to Route 66, intro a roulette board using Google maps and StreetView. We then asked Norway to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car car stopped on your spot, it would be yours. 2011-08-18T08:07:05+02:00 Volkswagen Golf BlueMotion advertising 30 http://scaryideas.com/content/24939/ http://scaryideas.com/content/24939. http://scaryideas.com/content/24939 http://scaryideas.com/t/24939.jpg 1-800 Flowers : Flowers from Facebook 2011-08-18T08:05:51+02:00 1-800 Flowers advertising 30 http://scaryideas.com/content/24943/ http://scaryideas.com/content/24943. http://scaryideas.com/content/24943 http://scaryideas.com/t/24943.jpg McDonalds : Go With The Flow 2011-08-18T08:16:12+02:00 McDonalds advertising 30 http://scaryideas.com/content/24944/ http://scaryideas.com/content/24944. http://scaryideas.com/content/24944 http://scaryideas.com/t/24944.jpg Kleenex : Lost 2011-08-18T08:17:19+02:00 Kleenex advertising 30 http://scaryideas.com/content/24945/ http://scaryideas.com/content/24945. http://scaryideas.com/content/24945 http://scaryideas.com/t/24945.jpg Becks : Vier 2011-08-18T08:18:25+02:00 Becks advertising 30 http://scaryideas.com/content/24948/ http://scaryideas.com/content/24948. http://scaryideas.com/content/24948 http://scaryideas.com/t/24948.jpg Turner Classic Movies (TCM) : Summer Under the Stars This first-time, out-of-home effort will see Hollywood legends projected onto a scrim hanging over the street at The Grove’s outdoor shopping centre, providing event-goers an immersive experience that will enable them to spend the "summer under the stars" with some of their favorite Hollywood Icons. “This campaign is a great way to extend TCM’s brand in a dynamic, innovative way,” said Tricia Melton, senior vice president of entertainment marketing for TCM, TBS and TNT. “We’re excited to bring Summer Under the Stars to life in LA.” “The campaign provides a first-ever, brand-specific promotional product in the highest traffic lifestyle center on the West Coast,” says Brad Foster, CMO of TMMSB. “For TCM's Summer Under the Stars, what better way to connect with people than by projecting trailers of their favorite classic films under the stars.” This execution, architected by MediaVest, takes place on a custom-built structure that is elevated 35 feet in the air by blending 4 high-powered cinematic projectors to create a vivid, 40 x 40 foot projection screen. TCM and The Media Merchants worked with TMMSB to facilitate the custom experience, with media handled by MediaVest. 2011-08-18T12:38:07+02:00 Turner Classic Movies (TCM) advertising 30 http://scaryideas.com/content/24949/ http://scaryideas.com/content/24949. http://scaryideas.com/content/24949 http://scaryideas.com/t/24949.jpg Hyundai : Hyundai Veloster - Banned commercial Hyundai Veloster One door on the left Two doors on the safe side The Hyundai Veloster is a remarkable car. It has one door on the left side, and 2 doors on the right. Hyundai asked us to create a television ad. Since the design doesn't have a clear feature, we decided to use safety as our main theme. This commercial was meant to air on Dutch television, but not approved by the Hyundai board. We did have permission to publish it online however. 2011-08-19T09:14:26+02:00 Hyundai advertising 30 http://scaryideas.com/content/24952/ http://scaryideas.com/content/24952. http://scaryideas.com/content/24952 http://scaryideas.com/t/24952.jpg Kwikset : Neighbor 2011-08-19T08:12:50+02:00 Kwikset advertising 30 http://scaryideas.com/content/24953/ http://scaryideas.com/content/24953. http://scaryideas.com/content/24953 http://scaryideas.com/t/24953.jpg Kwikset : Housekeeper 2011-08-19T08:15:14+02:00 Kwikset advertising 30 http://scaryideas.com/content/24954/ http://scaryideas.com/content/24954. http://scaryideas.com/content/24954 http://scaryideas.com/t/24954.jpg Kwikset : Hiding Place 2011-08-19T08:15:53+02:00 Kwikset advertising 30 http://scaryideas.com/content/24956/ http://scaryideas.com/content/24956. http://scaryideas.com/content/24956 http://scaryideas.com/t/24956.jpg Call of Duty: Black Ops Rezurrection : Zombie Authority 2011-08-19T09:07:16+02:00 Call of Duty: Black Ops Rezurrection advertising 30 http://scaryideas.com/content/24957/ http://scaryideas.com/content/24957. http://scaryideas.com/content/24957 http://scaryideas.com/t/24957.jpg State Farm : State of Chaos 2011-08-19T11:20:38+02:00 State Farm advertising 30 http://scaryideas.com/content/24958/ http://scaryideas.com/content/24958. http://scaryideas.com/content/24958 http://scaryideas.com/t/24958.jpg Purina Bakers Meaty Meals : Heist 2011-08-19T11:24:02+02:00 Purina Bakers Meaty Meals advertising 30 http://scaryideas.com/content/24962/ http://scaryideas.com/content/24962. http://scaryideas.com/content/24962 http://scaryideas.com/t/24962.jpg Panadol : Live Pecked Unbearable headache? Panadol Extra. 2011-08-21T18:30:01+02:00 Panadol advertising 30 http://scaryideas.com/content/24963/ http://scaryideas.com/content/24963. http://scaryideas.com/content/24963 http://scaryideas.com/t/24963.jpg Reebok ZigTech : Chad Ochocinco - New England Patriots 2011-08-22T10:44:56+02:00 Reebok ZigTech advertising 30 http://scaryideas.com/content/24964/ http://scaryideas.com/content/24964. http://scaryideas.com/content/24964 http://scaryideas.com/t/24964.jpg IKEA : Playfight 2011-08-22T09:15:05+02:00 IKEA advertising 30 http://scaryideas.com/content/24965/ http://scaryideas.com/content/24965. http://scaryideas.com/content/24965 http://scaryideas.com/t/24965.jpg Fantastic Noodles : Fantastic Chick in a Hot Tub 2011-08-22T09:11:31+02:00 Fantastic Noodles advertising 30 http://scaryideas.com/content/24966/ http://scaryideas.com/content/24966. http://scaryideas.com/content/24966 http://scaryideas.com/t/24966.jpg Mountain Rider : Frozen Trash 2011-08-22T09:13:54+02:00 Mountain Rider advertising 30 http://scaryideas.com/content/24968/ http://scaryideas.com/content/24968. http://scaryideas.com/content/24968 http://scaryideas.com/t/24968.jpg Google Chrome : Speedbots 2011-08-22T09:19:49+02:00 Google Chrome advertising 30 http://scaryideas.com/content/24978/ http://scaryideas.com/content/24978. http://scaryideas.com/content/24978 http://scaryideas.com/t/24978.jpg Tjareborg : Shadow dog 2011-08-22T18:17:48+02:00 Tjareborg advertising 30 http://scaryideas.com/content/24979/ http://scaryideas.com/content/24979. http://scaryideas.com/content/24979 http://scaryideas.com/t/24979.jpg Tjareborg : Ninjas 2011-08-22T18:20:03+02:00 Tjareborg advertising 30 http://scaryideas.com/content/24980/ http://scaryideas.com/content/24980. http://scaryideas.com/content/24980 http://scaryideas.com/t/24980.jpg Jung Von Matt/Alster : The Award Shelf app URL: http://www.theawardshelf.com Creative people love to win awards. A lot of awards! That’s why Jung von Matt introduces a tool to store them in a nicer way: The Award Shelf app. You can organise your awards on the shelf, share them, add descriptions and create a PDF with a list of your prizes. Of course, you can also apply for a job at Jung von Matt! 2011-08-22T18:22:05+02:00 Jung Von Matt/Alster advertising 30 http://scaryideas.com/content/24981/ http://scaryideas.com/content/24981. http://scaryideas.com/content/24981 http://scaryideas.com/t/24981.jpg SNCF : Mission Paris Deauville Indeed, this is the new web campaign of the French railroad company SNCF. The campaign was made to promote the train’s line Paris-Deauville before the opening of the American Deauville Film Festival. “Mission Paris Deauville” is made like disasters movies, and allows users to interact with the film. Internet users will be implying to save the earth planet by choosing the weapon, which will save the world. 2011-08-23T08:47:08+02:00 SNCF advertising 30 http://scaryideas.com/content/24982/ http://scaryideas.com/content/24982. http://scaryideas.com/content/24982 http://scaryideas.com/t/24982.jpg comparis.ch : Car insurance 2011-08-23T09:20:57+02:00 comparis.ch advertising 30 http://scaryideas.com/content/24991/ http://scaryideas.com/content/24991. http://scaryideas.com/content/24991 http://scaryideas.com/t/24991.jpg Travelers “ : Cat Burglar” 2011-08-23T09:24:00+02:00 Travelers “ advertising 30 http://scaryideas.com/content/24984/ http://scaryideas.com/content/24984. http://scaryideas.com/content/24984 http://scaryideas.com/t/24984.jpg USTA Marketing : Story Time 2011-08-23T08:49:59+02:00 USTA Marketing advertising 30 http://scaryideas.com/content/24987/ http://scaryideas.com/content/24987. http://scaryideas.com/content/24987 http://scaryideas.com/t/24987.jpg Cinemaxx : Maxximum Sound When you're producing movies there are two themes you dream to work with: Fast cars and massive explosions. CinemaxX wanted everything. Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schonheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new "MAXXIMUM SOUND" experience. To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world: Creating high speed shots to experience high speed sound. Through the use of slow motion we were able to break down complex noises into the various parts they are composed of. Take rain for example: What appears to us as just white noise is actually the sum of thousands of raindrops hitting a multitude of objects and surfaces. Producing this spot for movie theaters and their audience we knew we wanted to wrap this concept in a breathtaking cinematic package. We developed a story about an exchange: Two rival parties, fast cars, weapons and a suitcase. The stuff blockbusters are made of. This story and it's elements provided us with loads of possibilities to translate our idea of high speed sound into an exciting synaesthetic experience for the viewers eyes and above all their ears: cinema like you've never heard it before! 2011-08-23T09:00:37+02:00 Cinemaxx advertising 30 http://scaryideas.com/content/25002/ http://scaryideas.com/content/25002. http://scaryideas.com/content/25002 http://scaryideas.com/t/25002.jpg Misereor : Courage to Act Misereor, the German Catholic Bishops Organisation for Development Cooperation, supports humans in need - regardless of religion, ethnicity or gender, mostly in poor and politically instable coutnries in Africa, Asia and Latin America. What do we, living in safety, stabilty and abundance, know about the people whose cause Misereor supports? The 2011 campaign by German agency Kolle Rebbe, "Courage to Act", highlights the bravery with which these indomitable people act in the face of injustice, hardship and war: they resist, question, fight, and stay. 2011-08-23T17:28:31+02:00 Misereor advertising 30 http://scaryideas.com/content/25003/ http://scaryideas.com/content/25003. http://scaryideas.com/content/25003 http://scaryideas.com/t/25003.jpg Casio G’zOne Commando : Yoga 2011-08-23T19:35:28+02:00 Casio G’zOne Commando advertising 30 http://scaryideas.com/content/25004/ http://scaryideas.com/content/25004. http://scaryideas.com/content/25004 http://scaryideas.com/t/25004.jpg Casio G’zOne Commando : Rally 2011-08-23T19:36:57+02:00 Casio G’zOne Commando advertising 30 http://scaryideas.com/content/25005/ http://scaryideas.com/content/25005. http://scaryideas.com/content/25005 http://scaryideas.com/t/25005.jpg Casio G’zOne Commando : Fight 2011-08-23T19:38:04+02:00 Casio G’zOne Commando advertising 30 http://scaryideas.com/content/25006/ http://scaryideas.com/content/25006. http://scaryideas.com/content/25006 http://scaryideas.com/t/25006.jpg Casio G’zOne Commando : BMX 2011-08-23T19:39:18+02:00 Casio G’zOne Commando advertising 30 http://scaryideas.com/content/25007/ http://scaryideas.com/content/25007. http://scaryideas.com/content/25007 http://scaryideas.com/t/25007.jpg Falabella : Rock Star City Life August 22nd, 2011: The concept was simple: Create a commercial that makes the viewers feel like they have an all-access pass backstage at a Lenny Kravitz concert and are sharing the experience with his inner circle of friends in a world where music and fashion come together - and Basement’s hip urban line of men’s clothes personify the rocker’s signature style. Wild(child)/NY editor Diego Panich set the pace and mood of the spot, taking his cues from the Grammy-winning artist's ‘chill’ demeanor, the natural ease of his gate, and his recently released track, ‘Rock Star City Life.' Director Philip Adelman’s stunning 35mm black + white footage created the documentary-like feel of the commercial. The :30 spot opens with an aerial shot of Miami, that cuts to street level as the camera moves with the city’s traffic. The viewer rides along, following a black SUV with tinted windows up a winding ramp where Kravitz exits the vehicle and approaches a backstage door. He shakes hands with the security guard and enters the venue, exuding his signature cool, self-assured persona as he glides through a crowd of friends, band mates and his entourage. “There’s a ‘party’ scene that features Kravitz hanging out with this hip crowd, enjoying animated exchanges and laughter. It was key to the spot and the client wanted it to have a cool rocker vibe, " notes Panich, who edited the spot on Final Cut Pro. "Director Philip Andelman’s abundance of masterful footage gave me more than what I needed to create a montage sequence that enhanced this feeling. I was able to achieve a nice balance by weaving in some quiet moments shared between Lenny and his lead guitar player, Craig Ross, which had an intimate feel and showed the bond between the friends.” Just before the show is about to begin, Kravitz goes the wardrobe area and selects a shirt and hip black leather jacket from a rack of clothes, revealing a Basement label on the hanger. He pulls off the tee shirt he’s wearing, puts them on and heads down a corridor, followed by his band. The screams of his fans in the huge, filled to capacity venue build to a crescendo as the curtains parts and he walks onto stage. The tag, BASEMENT: LENNY KRAVITZ, Solo En Falabella, closes the spot. Hired earlier this year by director Martin Romanella to cut Basement’s previous spot, a surreal fantasy featuring supermodel Kate Moss and a giant Rabbit, Panich proved his talent for capturing just the mood and feel that the client was going for. This time around, confident in Diego’s ability to create a spot that convey Basement’s unique brand, the agency, Dittborn & Unzueta out of Santiago de Chile, hired the editor directly for the campaign’s second spot. Panich traveled to Santiago de Chile to edit. After a meeting with agency creative director Tomás Dittborn to discuss what the client wanted it to communicate, he was given complete creative freedom to shape the spot. “For me, the energy and vitality of the tempo and lyrics of Kravitz’s song was the dominating force of the commercial,” says Panich. “As soon as I began cutting, the beat revealed itself as the perfect pace for setting the mood and pace.” The lyrics of “Rock Star City Life’ drive home the strong connection between the world of a superstar rocker and the role of fashion and style, bringing home the spot’s message. (‘Walks like a man, you think she's older. She understands. She ain't no joker. She's got the glam, A rock n' roller. She knows that she's got the look. And she's gonna play. She got an attitude Rock star city life! She got an attitude.) “The song’s rocker beat and lyrics were the driving force behind the spot’s timing,” says Panich. “But as the story arched I wanted to amp up the rhythm of the spot, so I deliberately lost the synchronicity between the music and the action, and transitioned into a pace that reflected the exhilarating frenzy of the screaming audience as anticipation of the first glimpse of Lenny builds, just before he’s about to walk through the curtains onto the stage. “I’m a musician myself, so creating a music-driven spot comes naturally for me – and getting the opportunity to work with director Philip Andelman’s footage was an editor’s dream come true,“ says Panich. “The only challenge this job presented was having to repeatedly re-sync the beat with the visuals every time I changed the order of the scenes, or created an alternate version.” Director Philip Andelman is no stranger to the music scene or to Kravitz. Early in his career he won a grant from Martin Scorsese and filmed a documentary about Lenny Kravitz. Andelman signed with Partizan in 2004, and since then has directed a number of music videos for Kravitz, include Lady, and Where Are We Running,’ as well as for Beyonce, John Mayer and Jay Z, in addition to a prestigious roster of high profile commercials. “Lenny Kravitz is a global icon who personifies the connection between rock ‘n roll and fashion,” adds Panich. “It was exciting to work on a spot that featured a singer/songwriter of his caliber, although the musician side of me couldn’t help but compare my no-frills backstage routine the that of the superstars – and found it a little disheartening," adds Panich. "None the less, cutting this spot was an amazing experience.” 2011-08-23T20:00:27+02:00 Falabella advertising 30 http://scaryideas.com/content/25010/ http://scaryideas.com/content/25010. http://scaryideas.com/content/25010 http://scaryideas.com/t/25010.jpg National Geographic Channel : George W. Bush: The 9/11 Interview PHILADELPHIA, PA – It’s a frozen-in-time moment when everything changed for America. The moment just before the first plane struck the World Trade Center on September 11, 2001, rendered dramatically in photo-real 3D animation by BIGSMACK for National Geographic channel’s promo for the special: George W. Bush: The 9/11 Interview. The show, which airs August 28th and marks the first-time the former President has spoken at length about the minutes, hours and days following the attack, is the centerpiece of the network’s week of themed programming. “Conceptually we wanted to create an artistic interpretation of the moment just before the planes hit – identify in a surreal way that exact second when everything changed as well as highlight President Bush’s private moments that were captured on that fateful day,” Andy Hann, BIGSMACK’s Creative Director says. The spot opens with riveting shot of the nose of the airplane just barely touching the familiar façade of World Trade Center towers. As a dramatic deep piano tone resonates, we see the moment just before impact from several perspectives as the voiceover intones: “9/11 has been studied from every angle except one.” From there BIGSMACK did a 2.5D treatment on riveting images of the former President in the moments just after the attacks intercut with powerful outtakes from the interview. The spot ends with 2.5D treatment on a familiar photo of the President starring contemplatively out of the Oval Office window. To create the look BIGSMACK animators built elaborate photo-real 3D models of the Twin Towers façade and planes in Maya. “We work with National Geographic channel often and we know they come to us for something special, a different visual perspective,” Hann says. “We wanted this promo to stand out and make an impact, but we also felt an obligation to be respectful and not exploit an event that is emotional for all Americans. Finding that balance between something that is impactful, yet respectful, was a big challenge for us, and I think we accomplished that.” 2011-08-24T08:21:15+02:00 National Geographic Channel advertising 30 http://scaryideas.com/content/25022/ http://scaryideas.com/content/25022. http://scaryideas.com/content/25022 http://scaryideas.com/t/25022.jpg 1stBank : History Lessons A new branding campaign from FirstBank, Lakewood, Colo., features several ways not to get wealthy and one way to: Save. The work is by advertising agency TDA_Boulder, Boulder, Colo. The centerpiece TV :30, titled “History Lessons,” shows some very happy investors, their net worth tied up in tulips (1637), stocks (1929) and real estate (2008). The tag, for the spot and for the whole campaign, is “There is no ‘Get Rich Quick.’“ Additional support print and online advertising offers up such savings wisdom as, “If you really can earn millions without ever leaving your couch, then why aren’t more teenagers financially secure?” “Are the odds of finding a magic lamp really worth the embarrassment of having a lamp collection?” and “Free Financial Tip: Stop taking free financial tips.” The media strategy focuses on political, financial and non-team sport programming to target what FirstBank calls its “cornerstone” customers, i.e. older savers (45+), fiscally conservative, and with $200K+ household income. The broadcast schedule is heavy on Sunday morning programming, on all networks, and on cable includes CNN, CNBC, FoxNews, MSNBC, ESPN2 (tennis), Golf Channel, Versus (cycling), Discovery and TNT. Print full and fractional pages appear in major Colorado daily papers and in geo-selected Money, Fortune, Forbes, Fast Co., Entrepreneur, and Bloomberg Businessweek. Online banners are on CNN, CNNMoney, MSN, and on the Wall Street Journal Digital Network. The campaign will run August through November. Creative credits go to art director Barrett Brynestad, copywriters Jeremy Seibold and Neal Desai, and creative directors Jonathan Schoenberg and Thomas Dooley. The director is Clay Williams of production company MJZ, Los Angeles. 2011-08-24T16:05:02+02:00 1stBank advertising 30 http://scaryideas.com/content/25040/ http://scaryideas.com/content/25040. http://scaryideas.com/content/25040 http://scaryideas.com/t/25040.jpg Nissan Versa Sedan : Headroom In support of the roomy, all-new 2012 Nissan Sedan, which is on sale now at Nissan dealers nationwide, Nissan today revealed a fully integrated, multi-platform “Most per dollar” marketing campaign. Celebrating the most legroom and headroom of any compact car available in North America, the campaign creative approach places a central focus on Versa Sedan’s expansive interior – telling the story through vibrant, playful imagery and video footage of big hair, crossed legs and friends comfortably piling into the stylish new 5-passenger compact sedan. 2011-08-26T08:21:40+02:00 Nissan Versa Sedan advertising 30 http://scaryideas.com/content/25028/ http://scaryideas.com/content/25028. http://scaryideas.com/content/25028 http://scaryideas.com/t/25028.jpg Bojangles : Bull Rider 2011-08-25T08:20:49+02:00 Bojangles advertising 30 http://scaryideas.com/content/25029/ http://scaryideas.com/content/25029. http://scaryideas.com/content/25029 http://scaryideas.com/t/25029.jpg Bojangles : Cliffhanger 2011-08-25T08:20:16+02:00 Bojangles advertising 30 http://scaryideas.com/content/25030/ http://scaryideas.com/content/25030. http://scaryideas.com/content/25030 http://scaryideas.com/t/25030.jpg Bojangles : Hikers 2011-08-25T08:19:53+02:00 Bojangles advertising 30 http://scaryideas.com/content/25031/ http://scaryideas.com/content/25031. http://scaryideas.com/content/25031 http://scaryideas.com/t/25031.jpg Toshiba Thrive : Convicts 2011-08-25T07:45:14+02:00 Toshiba Thrive advertising 30 http://scaryideas.com/content/25032/ http://scaryideas.com/content/25032. http://scaryideas.com/content/25032 http://scaryideas.com/t/25032.jpg Pinacoteca Art Museum of Sao Paulo : Le Curiosism 2011-08-25T07:46:11+02:00 Pinacoteca Art Museum of Sao Paulo advertising 30 http://scaryideas.com/content/25033/ http://scaryideas.com/content/25033. http://scaryideas.com/content/25033 http://scaryideas.com/t/25033.jpg Thien Long : Bringing knowledge to life 2011-08-25T07:47:01+02:00 Thien Long advertising 30 http://scaryideas.com/content/25041/ http://scaryideas.com/content/25041. http://scaryideas.com/content/25041 http://scaryideas.com/t/25041.jpg Nissan Versa Sedan : Legroom In support of the roomy, all-new 2012 Nissan Sedan, which is on sale now at Nissan dealers nationwide, Nissan today revealed a fully integrated, multi-platform “Most per dollar” marketing campaign. Celebrating the most legroom and headroom of any compact car available in North America, the campaign creative approach places a central focus on Versa Sedan’s expansive interior – telling the story through vibrant, playful imagery and video footage of big hair, crossed legs and friends comfortably piling into the stylish new 5-passenger compact sedan. 2011-08-26T08:22:31+02:00 Nissan Versa Sedan advertising 30 http://scaryideas.com/content/25046/ http://scaryideas.com/content/25046. http://scaryideas.com/content/25046 http://scaryideas.com/t/25046.jpg Tetley Infusions : Break Your Routine, Experiment #2 2011-08-26T08:29:04+02:00 Tetley Infusions advertising 30 http://scaryideas.com/content/25059/ http://scaryideas.com/content/25059. http://scaryideas.com/content/25059 http://scaryideas.com/t/25059.jpg Sprite Zero : Skate 'n' Splash Sprite Zero produced an interesting interactive commercial, allowing the user to control the skateboarder in the video with your number keys, 4-9, on the keyboard. Filmed in Berlin, the skater performs several tricks and ends up jumping into the Spree river. With the number keys you can decide on the combination of tricks. Pretty cool production, so make sure to try it out! 2011-08-26T10:49:33+02:00 Sprite Zero advertising 30 http://scaryideas.com/content/25047/ http://scaryideas.com/content/25047. http://scaryideas.com/content/25047 http://scaryideas.com/t/25047.jpg Lakarmissionen : Ashamoni Swedish Läkarmissionen is an independent foundation active all around the world since 1958. Together with local partners they help people with, for example, social care, education and assistance to self-sufficiency. 2011-08-26T08:44:30+02:00 Lakarmissionen advertising 30 http://scaryideas.com/content/25048/ http://scaryideas.com/content/25048. http://scaryideas.com/content/25048 http://scaryideas.com/t/25048.jpg Colorado Lottery : Pirate 2011-08-26T08:31:23+02:00 Colorado Lottery advertising 30 http://scaryideas.com/content/25049/ http://scaryideas.com/content/25049. http://scaryideas.com/content/25049 http://scaryideas.com/t/25049.jpg Rehau windows : Money rain Utility rates for heating and energy keep growing. Loosing warmth because of windows that are unadjusted to cold Russian winters, people waste money. REHAU windows save warmth and considerably save expenses for heating. Heating + enonomy = heatonomy. In our advertisement we decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard. There were stickers on the bank notes with stated amount of losses over a season. The promotion generated public excitement. More than 200 media (including the most popular TV channels, broadcasting stations, newspapers and web-sites) highlighted the event for free. On throwing 240 000 rubles (7000 $) we got free media for the amount that hundreds times exceeded expenditures for the audience over 40 million of Russians. The idea of heatonomy has spread all over the country. 2011-08-26T08:32:16+02:00 Rehau windows advertising 30 http://scaryideas.com/content/25051/ http://scaryideas.com/content/25051. http://scaryideas.com/content/25051 http://scaryideas.com/t/25051.jpg Fisherman's Friend : Never be without a friend 2011-08-26T08:35:51+02:00 Fisherman's Friend advertising 30 http://scaryideas.com/content/25052/ http://scaryideas.com/content/25052. http://scaryideas.com/content/25052 http://scaryideas.com/t/25052.jpg Fisherman's Friend : Bank of Friendship 2011-08-26T08:43:18+02:00 Fisherman's Friend advertising 30 http://scaryideas.com/content/25055/ http://scaryideas.com/content/25055. http://scaryideas.com/content/25055 http://scaryideas.com/t/25055.jpg Chevrolet : The Warehouse 2011-08-26T08:38:41+02:00 Chevrolet advertising 30 http://scaryideas.com/content/25060/ http://scaryideas.com/content/25060. http://scaryideas.com/content/25060 http://scaryideas.com/t/25060.jpg L'Oreal Men Expert : Hugh Laurie - Not a cliché 2011-08-26T10:53:26+02:00 L'Oreal Men Expert advertising 30 http://scaryideas.com/content/25061/ http://scaryideas.com/content/25061. http://scaryideas.com/content/25061 http://scaryideas.com/t/25061.jpg L'Oreal Men Expert : Hugh Laurie - Manicure 2011-08-26T10:51:59+02:00 L'Oreal Men Expert advertising 30 http://scaryideas.com/content/25062/ http://scaryideas.com/content/25062. http://scaryideas.com/content/25062 http://scaryideas.com/t/25062.jpg Rail Safety : Horsepower Some things are worth waiting for. 2011-08-26T11:11:08+02:00 Rail Safety advertising 30 http://scaryideas.com/content/25063/ http://scaryideas.com/content/25063. http://scaryideas.com/content/25063 http://scaryideas.com/t/25063.jpg Union Bank : Pirates 2011-08-28T19:42:49+02:00 Union Bank advertising 30 http://scaryideas.com/content/25065/ http://scaryideas.com/content/25065. http://scaryideas.com/content/25065 http://scaryideas.com/t/25065.jpg Smart : Screensaver Lights 2011-08-28T19:47:31+02:00 Smart advertising 30 http://scaryideas.com/content/25066/ http://scaryideas.com/content/25066. http://scaryideas.com/content/25066 http://scaryideas.com/t/25066.jpg Smart : Screensaver Transit 2011-08-28T19:48:16+02:00 Smart advertising 30 http://scaryideas.com/content/25067/ http://scaryideas.com/content/25067. http://scaryideas.com/content/25067 http://scaryideas.com/t/25067.jpg Smart : Screensaver Range Hiking 2011-08-28T19:49:01+02:00 Smart advertising 30 http://scaryideas.com/content/25068/ http://scaryideas.com/content/25068. http://scaryideas.com/content/25068 http://scaryideas.com/t/25068.jpg Homepro : Tricky Couple 2011-08-28T19:50:10+02:00 Homepro advertising 30 http://scaryideas.com/content/25069/ http://scaryideas.com/content/25069. http://scaryideas.com/content/25069 http://scaryideas.com/t/25069.jpg Homepro : Tricky Dad 2011-08-28T19:50:51+02:00 Homepro advertising 30 http://scaryideas.com/content/25070/ http://scaryideas.com/content/25070. http://scaryideas.com/content/25070 http://scaryideas.com/t/25070.jpg Sony Cybershot : Take Control 2011-08-28T20:18:07+02:00 Sony Cybershot advertising 30 http://scaryideas.com/content/25071/ http://scaryideas.com/content/25071. http://scaryideas.com/content/25071 http://scaryideas.com/t/25071.jpg Sony Cybershot : Family Vacation 2011-08-28T20:19:01+02:00 Sony Cybershot advertising 30 http://scaryideas.com/content/25088/ http://scaryideas.com/content/25088. http://scaryideas.com/content/25088 http://scaryideas.com/t/25088.jpg PSA : 911 Public Service Announcement (PSA) 2011-08-29T07:52:33+02:00 PSA advertising 30 http://scaryideas.com/content/25086/ http://scaryideas.com/content/25086. http://scaryideas.com/content/25086 http://scaryideas.com/t/25086.jpg FNB : Anthem 2011-08-28T20:10:58+02:00 FNB advertising 30 http://scaryideas.com/content/25184/ http://scaryideas.com/content/25184. http://scaryideas.com/content/25184 http://scaryideas.com/t/25184.jpg Dior : J’adore A few minutes before the opening of a fashion show in the magnificent Hall of Mirrors at the Palace of Versailles, impatient guests are waving their invitations. Amidst blinding camera lights, a last-minute female guest, all dressed in black disappears backstage… For several days now, mysterious teaser videos have intrigued the international blogosphere. Luxury, glamour and mystery, here are the very first seconds of the new advertising opus for J’adore, the famous Dior fragrance, orchestrated by TBWA\PARIS agency. The legendary fashion house has chosen for the second time to call upon actress Charlize Theron, sublime muse from the first campaign. "Our wish was to make everyone take part in a timeless, mythical and contemporary adventure, embodying the values of Dior. To help us achieve this task between dream and reality, we have chosen to put our trust into the hands of filmmaker Jean-Jacques Annaud, who has risen to the challenge in a most remarkable way" says Guillaume Pannaud, CEO of TBWA\PARIS. This international campaign will be previewing on Facebook on Sunday, September 4 www.facebook.com/Dior at 8.30 pm before being broadcast worldwide. 2011-09-05T13:43:01+02:00 Dior advertising 30 http://scaryideas.com/content/25093/ http://scaryideas.com/content/25093. http://scaryideas.com/content/25093 http://scaryideas.com/t/25093.jpg Kia Soul : Share Some Soul 2012 (Hamster Commercial) 2011-08-30T08:04:27+02:00 Kia Soul advertising 30 http://scaryideas.com/content/25096/ http://scaryideas.com/content/25096. http://scaryideas.com/content/25096 http://scaryideas.com/t/25096.jpg Ameristar : Confetti 2011-08-30T08:14:21+02:00 Ameristar advertising 30 http://scaryideas.com/content/25097/ http://scaryideas.com/content/25097. http://scaryideas.com/content/25097 http://scaryideas.com/t/25097.jpg Ameristar : Quadricorn 2011-08-30T07:58:16+02:00 Ameristar advertising 30 http://scaryideas.com/content/25101/ http://scaryideas.com/content/25101. http://scaryideas.com/content/25101 http://scaryideas.com/t/25101.jpg Burger King Mega BK Stacker : Lovin' You 2011-08-30T08:05:21+02:00 Burger King Mega BK Stacker advertising 30 http://scaryideas.com/content/25104/ http://scaryideas.com/content/25104. http://scaryideas.com/content/25104 http://scaryideas.com/t/25104.jpg Lipton : Featuring Outlines - Discover how far tea can take you Lipton release a new music clip based on a song by the Parisian duet "Outlines". Using the same spirit as the surrealist pop outdoor campaign and the website http://www.liptoninfinitetrip.com launched early this year for its Exclusive Collection, Lipton invites us once again to discover how far tea can take us. The completely animated clip has been developed in partnership with the production house B-reel. It features the elements which contributed to the Internet website success : an "Infinite Travel" though six surreal, pop and poetic universes which seem to be never-ending. The Outlines music title "I cannot think", launched in July, gives rhythm to it all. The result of the pairing can only be cheerful. 2011-08-31T09:09:16+02:00 Lipton advertising 30 http://scaryideas.com/content/25117/ http://scaryideas.com/content/25117. http://scaryideas.com/content/25117 http://scaryideas.com/t/25117.jpg Westfield Stratford City : 100 years / Style / East London 100 years of East London style in 100 seconds. 2011-08-31T09:17:59+02:00 Westfield Stratford City advertising 30 http://scaryideas.com/content/25120/ http://scaryideas.com/content/25120. http://scaryideas.com/content/25120 http://scaryideas.com/t/25120.jpg NASCAR : Great car 2011-08-31T09:24:58+02:00 NASCAR advertising 30 http://scaryideas.com/content/25121/ http://scaryideas.com/content/25121. http://scaryideas.com/content/25121 http://scaryideas.com/t/25121.jpg NASCAR : Surround sound 2011-08-31T09:24:26+02:00 NASCAR advertising 30 http://scaryideas.com/content/25122/ http://scaryideas.com/content/25122. http://scaryideas.com/content/25122 http://scaryideas.com/t/25122.jpg NASCAR : Ringtone 2011-08-31T09:24:35+02:00 NASCAR advertising 30 http://scaryideas.com/content/25125/ http://scaryideas.com/content/25125. http://scaryideas.com/content/25125 http://scaryideas.com/t/25125.jpg Micasa : Carlotta 2011-08-31T09:18:37+02:00 Micasa advertising 30 http://scaryideas.com/content/25126/ http://scaryideas.com/content/25126. http://scaryideas.com/content/25126 http://scaryideas.com/t/25126.jpg Micasa : Marlene 2011-08-31T09:19:02+02:00 Micasa advertising 30 http://scaryideas.com/content/25127/ http://scaryideas.com/content/25127. http://scaryideas.com/content/25127 http://scaryideas.com/t/25127.jpg DOVE : Moments 2011-08-31T09:16:26+02:00 DOVE advertising 30 http://scaryideas.com/content/25128/ http://scaryideas.com/content/25128. http://scaryideas.com/content/25128 http://scaryideas.com/t/25128.jpg Askania : The cockpit legend 2011-08-31T09:17:10+02:00 Askania advertising 30 http://scaryideas.com/content/25131/ http://scaryideas.com/content/25131. http://scaryideas.com/content/25131 http://scaryideas.com/t/25131.jpg Acamol : Interview 2011-08-31T12:05:21+02:00 Acamol advertising 30 http://scaryideas.com/content/25132/ http://scaryideas.com/content/25132. http://scaryideas.com/content/25132 http://scaryideas.com/t/25132.jpg Acamol : Date 2011-08-31T12:05:39+02:00 Acamol advertising 30 http://scaryideas.com/content/25141/ http://scaryideas.com/content/25141. http://scaryideas.com/content/25141 http://scaryideas.com/t/25141.jpg Navarro Correas : Wine + Art Project Alpha 245//Leo Burnett, Bogota created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas wine. 2011-09-01T08:28:39+02:00 Navarro Correas advertising 30 http://scaryideas.com/content/25144/ http://scaryideas.com/content/25144. http://scaryideas.com/content/25144 http://scaryideas.com/t/25144.jpg Winamax : Et voilà 2011-09-01T08:36:29+02:00 Winamax advertising 30 http://scaryideas.com/content/25145/ http://scaryideas.com/content/25145. http://scaryideas.com/content/25145 http://scaryideas.com/t/25145.jpg Mini Coupé : Love is in the Air 2011-09-01T08:39:11+02:00 Mini Coupé advertising 30 http://scaryideas.com/content/25146/ http://scaryideas.com/content/25146. http://scaryideas.com/content/25146 http://scaryideas.com/t/25146.jpg Chipotle : Back to the Start Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system. Download the song "The Scientist" by Willie Nelson now available on iTunes for $0.99. Label and artist proceeds benefit The Chipotle Cultivate Foundation. http://itunes.apple.com/us/album/the-scientist-single/id458479961 2011-09-13T13:02:34+02:00 Chipotle advertising 30 http://scaryideas.com/content/25148/ http://scaryideas.com/content/25148. http://scaryideas.com/content/25148 http://scaryideas.com/t/25148.jpg Philips : What can light do? Independent’s Philippe André has directed a beautifully crafted spot that displays Philips LED Lighting to dramatic effect. A simple yet striking composition, the spot opens on a continuous row of Philips LED lamps, which illuminate the homes and lives of the characters in the piece like falling dominoes. Lighting every room and space in a perfectly timed chain of events, the fluid passage of lamplights takes the viewer in and out of the domestic setting, cutting across gardens and gliding over a strip of LED tea lights lying on the surface of a swimming pool, which spark to life. The journey of the lights continues along roads where children's’ bikes are guided safely by Philips, then out across a car park and on to a fleeting glimpse of a highway, where Philips’ LEDs are shown in an industrial capacity. Cutting seamlessly between a wide shot and a close up, André’s captivating cinematic sequence takes the viewer across a bridge and into the city, lighting the architectural forms in its path. Never missing a beat or losing the sense of humanity and intimacy that prevails throughout, the spot concludes with a captivating synchronised LED display that plays across the facia of a skyscraper. Philippe André has created a visual feast for the viewer, while effortlessly highlighting the breadth of Philips LED capabilities, making it a highly versatile commercial that can be used in a variety of contexts. Speaking modestly of his achievements, André comments “It was funny to block the traffic on an eight lane street in Buenos Aires to set up hundreds of lamps and make them light up, on one after the other, live!” 2011-09-01T09:21:24+02:00 Philips advertising 30 http://scaryideas.com/content/25149/ http://scaryideas.com/content/25149. http://scaryideas.com/content/25149 http://scaryideas.com/t/25149.jpg Apple iPad : Learn 2011-09-02T08:03:28+02:00 Apple iPad advertising 30 http://scaryideas.com/content/25158/ http://scaryideas.com/content/25158. http://scaryideas.com/content/25158 http://scaryideas.com/t/25158.jpg Bare Escentuals : Anthem San Francisco (September 2, 2011) – To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself. “This campaign is really designed to inspire and activate women to put beauty into action by giving them a voice and championing the individual stories that represent their own ‘force of beauty,’ said Simon Cowell, Global CMO for Bare Escentuals. “Therefore, our approach in identifying these women became profoundly important and it required a level of authenticity to defend our driving belief that beauty goes beyond the surface.” Bare Escentuals Blind Casting Methodology Conceptualized with TBWA\Chiat\Day Los Angeles, the blind casting call became the stake in the ground to transform the cultural conversation around beauty. Emblematic of its heritage of challenging convention and doing things differently, Bare Escentuals set forth with the radical notion of casting a beauty campaign without ever seeing the women’s faces. With a desire to distinguish itself from the manufacturing of beauty depicted in the analogous images representative of the beauty landscape today, the premise behind ‘Be a Force of Beauty’ serves as a rally cry to ignite a social discussion around beauty, while the blind casting unequivocally differentiates Bare Escentuals from traditional beauty advertising, providing substantiation that beauty should not solely be defined by physical attributes. The blind casting process commenced with a pool of nearly 300 models and actresses, all of whom received a survey of six questions designed to discover more about their personal passions and values. After reviewing the questionnaires, the pool was narrowed to 78 women who were then brought in for individual blind interviews with questions intended to reveal dynamic character, vitality and strength in effort to reveal an inherent ‘force of beauty.’ Stripped of all visual cues and never seeing a single face, Bare Escentuals remained behind a wall listening to each woman answer the blind interview questions, seeking women who not only shared similar values with the brand, but whose beauty became palpable through their personality and the compassion, honesty, confidence and genuineness conveyed in their responses. The wall dividing the women from the brand became the symbolic construct allowing Bare Escentuals to delve deeper into this honest appraisal of beauty which would ultimately carry the campaign. “This is pretty revolutionary and unheard of for a beauty company,” said Leslie Blodgett, Executive Chairman of Bare Escentuals. “Let’s be honest, there was a high level of risk associated with this approach and I had no idea what to expect. What I discovered was how liberating it is to do the right thing and choose women based on their values, not the way they look. We love women and their stories and it reinforces everything we stand for, and frankly, I think the models were equally enamored with our approach.” From there it was then narrowed down to 26 women who then returned for another round of one-on-one blind interviews. Based on the final round of in-depth blind interviews, Bare Escentuals selected five ‘forces of beauty’ to feature in the campaign. One week later, following a condensed 10-day timeline and extraordinary anticipation, Bare Escentuals finally met the spirited women whose stories, coupled with an unparalleled process of discovery, became the crux of the campaign. Bare Escentuals ‘Be a Force of Beauty’ Campaign “The blind casting really showcases our point of view with this campaign and provides dimension,” commented Cowell. “The fact that we chose these women based on their stories, never having seen their faces, really validates our philosophy that beauty is more than meets the eye. Taking it one step further, we deliberately chose to leave in each woman’s distinguishing characteristics and all signs of life representative of their experiences to preserve this level of authenticity.” Making its debut in September, each of the women will appear in tailored iterations of the campaign that will be supported by TV, print, digital and social marketing efforts. To execute this vision, Bare Escentuals partnered with the photographer Rankin, to inject soul into the print campaign, and director Gregory Maya for fifteen and thirty second TV spots and webisodes, through which each of the five women’s stories will be celebrated. “In partnering with Bare Escentuals we recognized there was a huge opportunity to do something different for the category,” said Xanthe Hohalek, Creative Director, TBWA\Chiat\Day Los Angeles. “We wanted to be daring in our approach with the blind casting and the overall creative execution. I hope this campaign will give women something to be proud of, in addition to being something that will change the conversation around beauty.” The holistic approach behind the blind casting comes full circle with each of the women appearing alongside thought-provoking messaging like ‘Pretty is what you are. Beauty is what you do with it.’ and ‘Pretty is. Beauty does.™’ The evocative taglines reaffirm Bare Escentuals’ anthem on beauty and the prevailing conviction that beauty is as sincere as it is multifaceted. “I wish all castings were like this,” said Lauren, one of the five women appearing in the campaign. “It’s amazing Bare Escentuals spent time talking to us; it’s really nice to be listened to and know that your story counts.” Building on each woman’s story, the creative explores each woman’s unique ‘force of beauty’ demonstrating the limitless power of beauty and the profound influence it can have on the world. For more information on the ‘Be a Force of Beauty’ campaign, please visit: www.BareEscentuals.com/BeaForceofBeauty 2011-09-02T15:57:37+02:00 Bare Escentuals advertising 30 http://scaryideas.com/content/25159/ http://scaryideas.com/content/25159. http://scaryideas.com/content/25159 http://scaryideas.com/t/25159.jpg Bare Escentuals : Casting Trailer San Francisco (September 2, 2011) – To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself. “This campaign is really designed to inspire and activate women to put beauty into action by giving them a voice and championing the individual stories that represent their own ‘force of beauty,’ said Simon Cowell, Global CMO for Bare Escentuals. “Therefore, our approach in identifying these women became profoundly important and it required a level of authenticity to defend our driving belief that beauty goes beyond the surface.” Bare Escentuals Blind Casting Methodology Conceptualized with TBWA\Chiat\Day Los Angeles, the blind casting call became the stake in the ground to transform the cultural conversation around beauty. Emblematic of its heritage of challenging convention and doing things differently, Bare Escentuals set forth with the radical notion of casting a beauty campaign without ever seeing the women’s faces. With a desire to distinguish itself from the manufacturing of beauty depicted in the analogous images representative of the beauty landscape today, the premise behind ‘Be a Force of Beauty’ serves as a rally cry to ignite a social discussion around beauty, while the blind casting unequivocally differentiates Bare Escentuals from traditional beauty advertising, providing substantiation that beauty should not solely be defined by physical attributes. The blind casting process commenced with a pool of nearly 300 models and actresses, all of whom received a survey of six questions designed to discover more about their personal passions and values. After reviewing the questionnaires, the pool was narrowed to 78 women who were then brought in for individual blind interviews with questions intended to reveal dynamic character, vitality and strength in effort to reveal an inherent ‘force of beauty.’ Stripped of all visual cues and never seeing a single face, Bare Escentuals remained behind a wall listening to each woman answer the blind interview questions, seeking women who not only shared similar values with the brand, but whose beauty became palpable through their personality and the compassion, honesty, confidence and genuineness conveyed in their responses. The wall dividing the women from the brand became the symbolic construct allowing Bare Escentuals to delve deeper into this honest appraisal of beauty which would ultimately carry the campaign. “This is pretty revolutionary and unheard of for a beauty company,” said Leslie Blodgett, Executive Chairman of Bare Escentuals. “Let’s be honest, there was a high level of risk associated with this approach and I had no idea what to expect. What I discovered was how liberating it is to do the right thing and choose women based on their values, not the way they look. We love women and their stories and it reinforces everything we stand for, and frankly, I think the models were equally enamored with our approach.” From there it was then narrowed down to 26 women who then returned for another round of one-on-one blind interviews. Based on the final round of in-depth blind interviews, Bare Escentuals selected five ‘forces of beauty’ to feature in the campaign. One week later, following a condensed 10-day timeline and extraordinary anticipation, Bare Escentuals finally met the spirited women whose stories, coupled with an unparalleled process of discovery, became the crux of the campaign. Bare Escentuals ‘Be a Force of Beauty’ Campaign “The blind casting really showcases our point of view with this campaign and provides dimension,” commented Cowell. “The fact that we chose these women based on their stories, never having seen their faces, really validates our philosophy that beauty is more than meets the eye. Taking it one step further, we deliberately chose to leave in each woman’s distinguishing characteristics and all signs of life representative of their experiences to preserve this level of authenticity.” Making its debut in September, each of the women will appear in tailored iterations of the campaign that will be supported by TV, print, digital and social marketing efforts. To execute this vision, Bare Escentuals partnered with the photographer Rankin, to inject soul into the print campaign, and director Gregory Maya for fifteen and thirty second TV spots and webisodes, through which each of the five women’s stories will be celebrated. “In partnering with Bare Escentuals we recognized there was a huge opportunity to do something different for the category,” said Xanthe Hohalek, Creative Director, TBWA\Chiat\Day Los Angeles. “We wanted to be daring in our approach with the blind casting and the overall creative execution. I hope this campaign will give women something to be proud of, in addition to being something that will change the conversation around beauty.” The holistic approach behind the blind casting comes full circle with each of the women appearing alongside thought-provoking messaging like ‘Pretty is what you are. Beauty is what you do with it.’ and ‘Pretty is. Beauty does.™’ The evocative taglines reaffirm Bare Escentuals’ anthem on beauty and the prevailing conviction that beauty is as sincere as it is multifaceted. “I wish all castings were like this,” said Lauren, one of the five women appearing in the campaign. “It’s amazing Bare Escentuals spent time talking to us; it’s really nice to be listened to and know that your story counts.” Building on each woman’s story, the creative explores each woman’s unique ‘force of beauty’ demonstrating the limitless power of beauty and the profound influence it can have on the world. For more information on the ‘Be a Force of Beauty’ campaign, please visit: www.BareEscentuals.com/BeaForceofBeauty 2011-09-02T16:02:40+02:00 Bare Escentuals advertising 30 http://scaryideas.com/content/25160/ http://scaryideas.com/content/25160. http://scaryideas.com/content/25160 http://scaryideas.com/t/25160.jpg Bare Escentuals : Foundation San Francisco (September 2, 2011) – To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself. “This campaign is really designed to inspire and activate women to put beauty into action by giving them a voice and championing the individual stories that represent their own ‘force of beauty,’ said Simon Cowell, Global CMO for Bare Escentuals. “Therefore, our approach in identifying these women became profoundly important and it required a level of authenticity to defend our driving belief that beauty goes beyond the surface.” Bare Escentuals Blind Casting Methodology Conceptualized with TBWA\Chiat\Day Los Angeles, the blind casting call became the stake in the ground to transform the cultural conversation around beauty. Emblematic of its heritage of challenging convention and doing things differently, Bare Escentuals set forth with the radical notion of casting a beauty campaign without ever seeing the women’s faces. With a desire to distinguish itself from the manufacturing of beauty depicted in the analogous images representative of the beauty landscape today, the premise behind ‘Be a Force of Beauty’ serves as a rally cry to ignite a social discussion around beauty, while the blind casting unequivocally differentiates Bare Escentuals from traditional beauty advertising, providing substantiation that beauty should not solely be defined by physical attributes. The blind casting process commenced with a pool of nearly 300 models and actresses, all of whom received a survey of six questions designed to discover more about their personal passions and values. After reviewing the questionnaires, the pool was narrowed to 78 women who were then brought in for individual blind interviews with questions intended to reveal dynamic character, vitality and strength in effort to reveal an inherent ‘force of beauty.’ Stripped of all visual cues and never seeing a single face, Bare Escentuals remained behind a wall listening to each woman answer the blind interview questions, seeking women who not only shared similar values with the brand, but whose beauty became palpable through their personality and the compassion, honesty, confidence and genuineness conveyed in their responses. The wall dividing the women from the brand became the symbolic construct allowing Bare Escentuals to delve deeper into this honest appraisal of beauty which would ultimately carry the campaign. “This is pretty revolutionary and unheard of for a beauty company,” said Leslie Blodgett, Executive Chairman of Bare Escentuals. “Let’s be honest, there was a high level of risk associated with this approach and I had no idea what to expect. What I discovered was how liberating it is to do the right thing and choose women based on their values, not the way they look. We love women and their stories and it reinforces everything we stand for, and frankly, I think the models were equally enamored with our approach.” From there it was then narrowed down to 26 women who then returned for another round of one-on-one blind interviews. Based on the final round of in-depth blind interviews, Bare Escentuals selected five ‘forces of beauty’ to feature in the campaign. One week later, following a condensed 10-day timeline and extraordinary anticipation, Bare Escentuals finally met the spirited women whose stories, coupled with an unparalleled process of discovery, became the crux of the campaign. Bare Escentuals ‘Be a Force of Beauty’ Campaign “The blind casting really showcases our point of view with this campaign and provides dimension,” commented Cowell. “The fact that we chose these women based on their stories, never having seen their faces, really validates our philosophy that beauty is more than meets the eye. Taking it one step further, we deliberately chose to leave in each woman’s distinguishing characteristics and all signs of life representative of their experiences to preserve this level of authenticity.” Making its debut in September, each of the women will appear in tailored iterations of the campaign that will be supported by TV, print, digital and social marketing efforts. To execute this vision, Bare Escentuals partnered with the photographer Rankin, to inject soul into the print campaign, and director Gregory Maya for fifteen and thirty second TV spots and webisodes, through which each of the five women’s stories will be celebrated. “In partnering with Bare Escentuals we recognized there was a huge opportunity to do something different for the category,” said Xanthe Hohalek, Creative Director, TBWA\Chiat\Day Los Angeles. “We wanted to be daring in our approach with the blind casting and the overall creative execution. I hope this campaign will give women something to be proud of, in addition to being something that will change the conversation around beauty.” The holistic approach behind the blind casting comes full circle with each of the women appearing alongside thought-provoking messaging like ‘Pretty is what you are. Beauty is what you do with it.’ and ‘Pretty is. Beauty does.™’ The evocative taglines reaffirm Bare Escentuals’ anthem on beauty and the prevailing conviction that beauty is as sincere as it is multifaceted. “I wish all castings were like this,” said Lauren, one of the five women appearing in the campaign. “It’s amazing Bare Escentuals spent time talking to us; it’s really nice to be listened to and know that your story counts.” Building on each woman’s story, the creative explores each woman’s unique ‘force of beauty’ demonstrating the limitless power of beauty and the profound influence it can have on the world. For more information on the ‘Be a Force of Beauty’ campaign, please visit: www.BareEscentuals.com/BeaForceofBeauty 2011-09-02T16:04:22+02:00 Bare Escentuals advertising 30 http://scaryideas.com/content/25161/ http://scaryideas.com/content/25161. http://scaryideas.com/content/25161 http://scaryideas.com/t/25161.jpg Bare Escentuals : Lauren San Francisco (September 2, 2011) – To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself. “This campaign is really designed to inspire and activate women to put beauty into action by giving them a voice and championing the individual stories that represent their own ‘force of beauty,’ said Simon Cowell, Global CMO for Bare Escentuals. “Therefore, our approach in identifying these women became profoundly important and it required a level of authenticity to defend our driving belief that beauty goes beyond the surface.” Bare Escentuals Blind Casting Methodology Conceptualized with TBWA\Chiat\Day Los Angeles, the blind casting call became the stake in the ground to transform the cultural conversation around beauty. Emblematic of its heritage of challenging convention and doing things differently, Bare Escentuals set forth with the radical notion of casting a beauty campaign without ever seeing the women’s faces. With a desire to distinguish itself from the manufacturing of beauty depicted in the analogous images representative of the beauty landscape today, the premise behind ‘Be a Force of Beauty’ serves as a rally cry to ignite a social discussion around beauty, while the blind casting unequivocally differentiates Bare Escentuals from traditional beauty advertising, providing substantiation that beauty should not solely be defined by physical attributes. The blind casting process commenced with a pool of nearly 300 models and actresses, all of whom received a survey of six questions designed to discover more about their personal passions and values. After reviewing the questionnaires, the pool was narrowed to 78 women who were then brought in for individual blind interviews with questions intended to reveal dynamic character, vitality and strength in effort to reveal an inherent ‘force of beauty.’ Stripped of all visual cues and never seeing a single face, Bare Escentuals remained behind a wall listening to each woman answer the blind interview questions, seeking women who not only shared similar values with the brand, but whose beauty became palpable through their personality and the compassion, honesty, confidence and genuineness conveyed in their responses. The wall dividing the women from the brand became the symbolic construct allowing Bare Escentuals to delve deeper into this honest appraisal of beauty which would ultimately carry the campaign. “This is pretty revolutionary and unheard of for a beauty company,” said Leslie Blodgett, Executive Chairman of Bare Escentuals. “Let’s be honest, there was a high level of risk associated with this approach and I had no idea what to expect. What I discovered was how liberating it is to do the right thing and choose women based on their values, not the way they look. We love women and their stories and it reinforces everything we stand for, and frankly, I think the models were equally enamored with our approach.” From there it was then narrowed down to 26 women who then returned for another round of one-on-one blind interviews. Based on the final round of in-depth blind interviews, Bare Escentuals selected five ‘forces of beauty’ to feature in the campaign. One week later, following a condensed 10-day timeline and extraordinary anticipation, Bare Escentuals finally met the spirited women whose stories, coupled with an unparalleled process of discovery, became the crux of the campaign. Bare Escentuals ‘Be a Force of Beauty’ Campaign “The blind casting really showcases our point of view with this campaign and provides dimension,” commented Cowell. “The fact that we chose these women based on their stories, never having seen their faces, really validates our philosophy that beauty is more than meets the eye. Taking it one step further, we deliberately chose to leave in each woman’s distinguishing characteristics and all signs of life representative of their experiences to preserve this level of authenticity.” Making its debut in September, each of the women will appear in tailored iterations of the campaign that will be supported by TV, print, digital and social marketing efforts. To execute this vision, Bare Escentuals partnered with the photographer Rankin, to inject soul into the print campaign, and director Gregory Maya for fifteen and thirty second TV spots and webisodes, through which each of the five women’s stories will be celebrated. “In partnering with Bare Escentuals we recognized there was a huge opportunity to do something different for the category,” said Xanthe Hohalek, Creative Director, TBWA\Chiat\Day Los Angeles. “We wanted to be daring in our approach with the blind casting and the overall creative execution. I hope this campaign will give women something to be proud of, in addition to being something that will change the conversation around beauty.” The holistic approach behind the blind casting comes full circle with each of the women appearing alongside thought-provoking messaging like ‘Pretty is what you are. Beauty is what you do with it.’ and ‘Pretty is. Beauty does.™’ The evocative taglines reaffirm Bare Escentuals’ anthem on beauty and the prevailing conviction that beauty is as sincere as it is multifaceted. “I wish all castings were like this,” said Lauren, one of the five women appearing in the campaign. “It’s amazing Bare Escentuals spent time talking to us; it’s really nice to be listened to and know that your story counts.” Building on each woman’s story, the creative explores each woman’s unique ‘force of beauty’ demonstrating the limitless power of beauty and the profound influence it can have on the world. For more information on the ‘Be a Force of Beauty’ campaign, please visit: www.BareEscentuals.com/BeaForceofBeauty 2011-09-02T16:05:37+02:00 Bare Escentuals advertising 30 http://scaryideas.com/content/25165/ http://scaryideas.com/content/25165. http://scaryideas.com/content/25165 http://scaryideas.com/t/25165.jpg Vauxhall : Nation 2011-09-03T11:34:24+02:00 Vauxhall advertising 30 http://scaryideas.com/content/25168/ http://scaryideas.com/content/25168. http://scaryideas.com/content/25168 http://scaryideas.com/t/25168.jpg Water IQ : Faucet Waste water, waste money. 2011-09-03T11:39:07+02:00 Water IQ advertising 30 http://scaryideas.com/content/25169/ http://scaryideas.com/content/25169. http://scaryideas.com/content/25169 http://scaryideas.com/t/25169.jpg Water IQ : Sprinkler Waste water, waste money. 2011-09-03T11:40:13+02:00 Water IQ advertising 30 http://scaryideas.com/content/25185/ http://scaryideas.com/content/25185. http://scaryideas.com/content/25185 http://scaryideas.com/t/25185.jpg Volkswagen Jetta : Memories Volkswagen Australia and DDB Sydney have launched a new ad campaign to introduce the new Volkswagen Jetta to the Australian family market. Airing from the 4th September, the new TVC – ‘Memories’ – is filmed entirely through the eyes of a young girl and focuses on the role of the first family car and the special place it holds within family life to help the brand create an emotional connection with consumers. Steve Wakelam, Creative Director at DDB Sydney commented: “We wanted young families, or those about to start a family, to consider that the car they buy now could well be the most important one they ever buy - it’s the one their children will remember for the rest of their lives.” Jutta Friese, GM Marketing of Volkswagen, explains: " Given the entry level price, the family size of the car and its comprehensive safety features it makes sense to position this car towards the young family market looking for a stylish alternative to the popular compact SUV .” The TVC will launch with 60, 45 and 30 second editions. Two print executions, web banners and a dedicated microsite (www.volkswagenaustralia.com.au/newjetta) complement the TVC along with radio spots on the Austereo network. 2011-09-06T09:37:43+02:00 Volkswagen Jetta advertising 30 http://scaryideas.com/content/25186/ http://scaryideas.com/content/25186. http://scaryideas.com/content/25186 http://scaryideas.com/t/25186.jpg HBO : Boardwalk Empire Vintage NYC Subway Train "Originally operated by the Interborough Rapid Transit (IRT) system, the train began service back in 1917 and will once again be operational. Customers who have the opportunity to ride the vintage train will be transported back in time to the Prohibition era with authentic details such as rattan seats, ceiling fans and drop sash windows, as well as a custom branded interior featuring Boardwalk Empire-inspired period artwork." Photos and video by http://scottbeale.org/ 2011-09-05T15:14:55+02:00 HBO advertising 30 http://scaryideas.com/content/25192/ http://scaryideas.com/content/25192. http://scaryideas.com/content/25192 http://scaryideas.com/t/25192.jpg Infiniti : Since Now, The Perfect Line is a Curve This September, Infiniti Europe will launch its first ever, fully-integrated and multi-channel brand campaign that aims to change the face of performance luxury motoring across Europe – with other markets to follow. With this campaign, the Japanese modern luxury car manufacturer looks to position itself as a credible alternative to the big three German marques with a big idea called ‘Since now, the perfect line is a curve’. The creative platform was developed by TBWA\G1 in Paris and was inspired by meetings with the Infiniti Design Team and Infiniti Chief Creative Officer, Shiro Nakamura. It embodies the brand’s challenger ethos and puts a strong emphasis on both its design and performance credentials whilst aiming to shake up the luxury car market currently dominated by Mercedes, Audi and BMW with a provocative message stating: heritage means nothing and straight lines are boring. Alasdhair MacGregor Hastie, European Creative Director at TBWA\G1 says: "With the launch of this campaign we are more than certain of having given Infiniti its proper place in the world of high-end luxury car brands and have found an extraordinary and distinguishing big idea that will allow us to create ever stronger and more creative campaigns in the future. Because, as every one knows, the perfect line, is a curve." Jean-Pierre Diernaz, Marketing Director, Infiniti Europe, adds: “As well raising awareness of Infiniti Europe, this campaign is about building brand familiarity so consumers understand what sets us apart from the competition. Performance motoring and graceful strength are at the heart of the brand, which is something we are keen to convey with this campaign.” The campaign marks a series of firsts for the brand in Europe including its first ever TV presence and the launch of social media platforms as well as being the first brand to launch a campaign in Europe across four screens. Additionally, with an exclusive X-Box and Microsoft Kinect Content Platform along with MSN homepage takeovers and Infiniti Europe’s largest media investment ever, the brand is looking to make a big splash. John Dore, Executive Director of OMD International notes: “In such an established and highly competitive European luxury car sector, it’s been crucial for Infiniti to be very smart as well as efficient in the delivery of it’s media. OMD have achieved this through leveraging the might of the Renault-Nissan alliance, creating a fully integrated media campaign supported with breakthrough partnerships across MSN, Xbox, designboom.com and Eurosport” The new brand campaign forms part of an ambitious plan that will support the launch of the high-performance Infiniti M Hybrid and the reveal of a special FX concept model at the Frankfurt Motor Show. Content around the Red Bull Racing F1 partnership will also fit under this platform whilst bolstering the brand’s performance credentials by optimising the connection with current F1 World Champion Sebastian Vettel. The TV campaign was directed by Raf Wathion and was shot over five days at a studio in Brussels. A highly technical shoot with four sets running simultaneously including Phantom, Alexa, Macro and Stop-Motion cameras led to a cinematographic journey starting with a series of time pieces resetting to a ‘zero hour’ where the bold statement of “Since now, everything you know about performance motoring, is in the past” is made. From this point forward, Infiniti’s unique point of view on what a luxury car should be is demonstrated by the journey of a line of light that snakes its way over the naturally inspired curves of the Infiniti FX, M and EX models. The film is interspersed with beautiful organic shapes and forms to bring a natural, sensual and artistic atmosphere that is coupled with an original musical score to bring drama to the film. The film ends with the bold statements, “Since now, the perfect line is a curve” and “Since now, there is Infiniti.” The film is supported by a pan-European print campaign which brings to life a distinctive look and feel uniquely Infiniti and features curved lines based on real shapes within the car including the signature Infiniti paddle shifter in the FX, the front wheel arch of an Infiniti M, and the Crescent Cut – a distinct feature on all Infiniti vehicles – that appears on the EX ad. The print backgrounds were created by Drasik – a Barcelona-based graphic artist – and were used as inspiration for all other campaign elements. Regarding the print, Diernaz adds, “It was important for us to inject a sensual and organic feeling into our communication, that s why we have worked in collaboration with various artists like Drasik.” The online and Tier 2 elements, developed by TMW, include a strong call to action, with a range of finance offers. TMW also refreshed the website, which runs across 23 countries in 11 languages, leading with a 3D CGI animation and will pilot ‘Live Chat’ in the UK and Italy. Viral ads, banner ads, email activity and a refreshed mobile site form the rest of the campaign activity. Paul Tullo, Creative Partner at Tullo Marshall Warren, adds: “It’s very exciting for us to be working with a brand at this crucial stage of its development, where the aim is to build and communicate the essence of the brand. We have been working very closely with TBWA\G1 to ensure we deliver a truly integrated campaign that works not only across a range of media but across a number of markets.” 2011-09-05T17:47:41+02:00 Infiniti advertising 30 http://scaryideas.com/content/25193/ http://scaryideas.com/content/25193. http://scaryideas.com/content/25193 http://scaryideas.com/t/25193.jpg Koktebel Brandy : Glass Piano Here's Glass Piano: http://www.youtube.com/user/koktebelcrimea We turn youtube into branded music instrument creating Glass Piano that allows everyone to play glass harp online. 2011-09-06T08:27:00+02:00 Koktebel Brandy advertising 30 http://scaryideas.com/content/25202/ http://scaryideas.com/content/25202. http://scaryideas.com/content/25202 http://scaryideas.com/t/25202.jpg Virgin Mobile : Rockstar We know what running out of airtime feels like The Virgin Mobile commercial from South Africa has been banned by the country's advertising watchdog. 2011-09-06T16:36:27+02:00 Virgin Mobile advertising 30 http://scaryideas.com/content/25203/ http://scaryideas.com/content/25203. http://scaryideas.com/content/25203 http://scaryideas.com/t/25203.jpg DirecTV : Dip 2011-09-08T08:01:35+02:00 DirecTV advertising 30 http://scaryideas.com/content/25204/ http://scaryideas.com/content/25204. http://scaryideas.com/content/25204 http://scaryideas.com/t/25204.jpg DirecTV : Keys 2011-09-08T08:02:15+02:00 DirecTV advertising 30 http://scaryideas.com/content/25208/ http://scaryideas.com/content/25208. http://scaryideas.com/content/25208 http://scaryideas.com/t/25208.jpg Durex : Xerud the lover's fortuneteller Taiwan category sales volume was in decline. To increase condom purchases we needed to remind our young audience of the risks of unprotected sex —task effectively done in other markets via sampling. Given the cultural taboos in Taiwan, regular promoters in the streets were not being able to achieve the daily contact goals. We had to find a new and more effective way to get our products into the consumer hands to start conversations. All Taiwanese generations frequently consult fortune-tellers to know their fate in wealth, health and specially love. With a very limited budget we created an unbranded fortune-teller machine called “Xerud” and placed it in bars, nightclubs and karaoke bars where the inhibitions are lessened. “Xerud” handed out predictions related to one’s sexual life and relationships together with the most relevant sample condom based on the forecast and the product benefit. The sample pack also contained educational tips about safe sex. In average a street promoter handed out 23 samples an hour while “Xerud” handed out an average of 77. Most importantly we’ve softened inhibitions and started meaningful conversations. The full campaign was led by sampling but also had a TVC, print/online ads, online predictions, a Facebook page and in-store POSM. The impact on the sales volume was a 4% increase while the category sales volume was in negative growth, -5%. The Durex market share also reached an historical high in February 2011 with 54.7%. 2011-09-08T08:07:03+02:00 Durex advertising 30 http://scaryideas.com/content/25209/ http://scaryideas.com/content/25209. http://scaryideas.com/content/25209 http://scaryideas.com/t/25209.jpg TIFF (Toronto International Film Festival) : Screening 2011-09-08T08:08:56+02:00 TIFF (Toronto International Film Festival) advertising 30 http://scaryideas.com/content/25210/ http://scaryideas.com/content/25210. http://scaryideas.com/content/25210 http://scaryideas.com/t/25210.jpg TIFF (Toronto International Film Festival) : Boom 2011-09-08T08:09:28+02:00 TIFF (Toronto International Film Festival) advertising 30 http://scaryideas.com/content/25211/ http://scaryideas.com/content/25211. http://scaryideas.com/content/25211 http://scaryideas.com/t/25211.jpg TIFF (Toronto International Film Festival) : Helicopter 2011-09-08T08:10:00+02:00 TIFF (Toronto International Film Festival) advertising 30 http://scaryideas.com/content/25212/ http://scaryideas.com/content/25212. http://scaryideas.com/content/25212 http://scaryideas.com/t/25212.jpg Claussen Pickles : Journey to the Claussen Pickles 2011-09-08T08:12:39+02:00 Claussen Pickles advertising 30 http://scaryideas.com/content/25213/ http://scaryideas.com/content/25213. http://scaryideas.com/content/25213 http://scaryideas.com/t/25213.jpg Claussen Pickles : Journey to the Claussen Pickles, Polar Bear Showdown 2011-09-08T08:13:24+02:00 Claussen Pickles advertising 30 http://scaryideas.com/content/25214/ http://scaryideas.com/content/25214. http://scaryideas.com/content/25214 http://scaryideas.com/t/25214.jpg Claussen Pickles : Journey to the Claussen Pickles, Dangerous Mountain Path 2011-09-08T08:14:09+02:00 Claussen Pickles advertising 30 http://scaryideas.com/content/25215/ http://scaryideas.com/content/25215. http://scaryideas.com/content/25215 http://scaryideas.com/t/25215.jpg Claussen Pickles : Journey to the Claussen Pickles, Mission Eulogy 2011-09-08T08:14:50+02:00 Claussen Pickles advertising 30 http://scaryideas.com/content/25216/ http://scaryideas.com/content/25216. http://scaryideas.com/content/25216 http://scaryideas.com/t/25216.jpg FirstBank : Stress 2011-09-08T08:17:02+02:00 FirstBank advertising 30 http://scaryideas.com/content/25219/ http://scaryideas.com/content/25219. http://scaryideas.com/content/25219 http://scaryideas.com/t/25219.jpg Osiris Shoes : The soul of the Osiris 2011-09-12T17:53:27+02:00 Osiris Shoes advertising 30 http://scaryideas.com/content/25220/ http://scaryideas.com/content/25220. http://scaryideas.com/content/25220 http://scaryideas.com/t/25220.jpg Harley-Davidson : Liberation 2011-09-12T17:55:20+02:00 Harley-Davidson advertising 30 http://scaryideas.com/content/25221/ http://scaryideas.com/content/25221. http://scaryideas.com/content/25221 http://scaryideas.com/t/25221.jpg Netflix : Superfad Enjoys Cinematic Moments With Netflix 2011-09-12T17:59:09+02:00 Netflix advertising 30 http://scaryideas.com/content/25222/ http://scaryideas.com/content/25222. http://scaryideas.com/content/25222 http://scaryideas.com/t/25222.jpg Coca-Cola Zero : And 2011-09-12T18:01:02+02:00 Coca-Cola Zero advertising 30 http://scaryideas.com/content/25223/ http://scaryideas.com/content/25223. http://scaryideas.com/content/25223 http://scaryideas.com/t/25223.jpg Lexus : Engineering Amazing - 1 The Engineering Amazing campaign was developed at Team One USA. Lexus is continuing the Engineering Amazing advertising campaign with “Light”, a television commercial featuring the automotive brand’s digital crash test model technology. The scene opens in a dark room. A human form constructed of 119 points of light moves through space as if it is riding in an invisible vehicle. Suddenly, a more vibrant, detailed human form, with bones, muscles and organs constructed from 2,000,000 points of light, comes in to view, traveling toward the first figure. The two forms collide. Viewed in slow motion, we see that there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident. The spot illustrates how the Lexus digital crash test model gives the automaker an exponential leap in understanding how the human body responds to a collision, and the ability to design industry-leading safety technology. 2011-09-12T18:04:50+02:00 Lexus advertising 30 http://scaryideas.com/content/25224/ http://scaryideas.com/content/25224. http://scaryideas.com/content/25224 http://scaryideas.com/t/25224.jpg Lexus : Engineering Amazing - 2 The Engineering Amazing campaign was developed at Team One USA. Lexus is continuing the Engineering Amazing advertising campaign with “Light”, a television commercial featuring the automotive brand’s digital crash test model technology. The scene opens in a dark room. A human form constructed of 119 points of light moves through space as if it is riding in an invisible vehicle. Suddenly, a more vibrant, detailed human form, with bones, muscles and organs constructed from 2,000,000 points of light, comes in to view, traveling toward the first figure. The two forms collide. Viewed in slow motion, we see that there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident. The spot illustrates how the Lexus digital crash test model gives the automaker an exponential leap in understanding how the human body responds to a collision, and the ability to design industry-leading safety technology. 2011-09-12T18:05:30+02:00 Lexus advertising 30 http://scaryideas.com/content/25225/ http://scaryideas.com/content/25225. http://scaryideas.com/content/25225 http://scaryideas.com/t/25225.jpg Lexus : Engineering Amazing - 3 The Engineering Amazing campaign was developed at Team One USA. Lexus is continuing the Engineering Amazing advertising campaign with “Light”, a television commercial featuring the automotive brand’s digital crash test model technology. The scene opens in a dark room. A human form constructed of 119 points of light moves through space as if it is riding in an invisible vehicle. Suddenly, a more vibrant, detailed human form, with bones, muscles and organs constructed from 2,000,000 points of light, comes in to view, traveling toward the first figure. The two forms collide. Viewed in slow motion, we see that there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident. The spot illustrates how the Lexus digital crash test model gives the automaker an exponential leap in understanding how the human body responds to a collision, and the ability to design industry-leading safety technology. 2011-09-12T18:06:16+02:00 Lexus advertising 30 http://scaryideas.com/content/25226/ http://scaryideas.com/content/25226. http://scaryideas.com/content/25226 http://scaryideas.com/t/25226.jpg Lexus : Engineering Amazing - 4 The Engineering Amazing campaign was developed at Team One USA. Lexus is continuing the Engineering Amazing advertising campaign with “Light”, a television commercial featuring the automotive brand’s digital crash test model technology. The scene opens in a dark room. A human form constructed of 119 points of light moves through space as if it is riding in an invisible vehicle. Suddenly, a more vibrant, detailed human form, with bones, muscles and organs constructed from 2,000,000 points of light, comes in to view, traveling toward the first figure. The two forms collide. Viewed in slow motion, we see that there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident. The spot illustrates how the Lexus digital crash test model gives the automaker an exponential leap in understanding how the human body responds to a collision, and the ability to design industry-leading safety technology. 2011-09-12T18:07:04+02:00 Lexus advertising 30 http://scaryideas.com/content/25227/ http://scaryideas.com/content/25227. http://scaryideas.com/content/25227 http://scaryideas.com/t/25227.jpg Lexus : Engineering Amazing - 5 The Engineering Amazing campaign was developed at Team One USA. Lexus is continuing the Engineering Amazing advertising campaign with “Light”, a television commercial featuring the automotive brand’s digital crash test model technology. The scene opens in a dark room. A human form constructed of 119 points of light moves through space as if it is riding in an invisible vehicle. Suddenly, a more vibrant, detailed human form, with bones, muscles and organs constructed from 2,000,000 points of light, comes in to view, traveling toward the first figure. The two forms collide. Viewed in slow motion, we see that there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident. The spot illustrates how the Lexus digital crash test model gives the automaker an exponential leap in understanding how the human body responds to a collision, and the ability to design industry-leading safety technology. 2011-09-12T18:07:40+02:00 Lexus advertising 30 http://scaryideas.com/content/25228/ http://scaryideas.com/content/25228. http://scaryideas.com/content/25228 http://scaryideas.com/t/25228.jpg Lexus : Engineering Amazing - 6 The Engineering Amazing campaign was developed at Team One USA. Lexus is continuing the Engineering Amazing advertising campaign with “Light”, a television commercial featuring the automotive brand’s digital crash test model technology. The scene opens in a dark room. A human form constructed of 119 points of light moves through space as if it is riding in an invisible vehicle. Suddenly, a more vibrant, detailed human form, with bones, muscles and organs constructed from 2,000,000 points of light, comes in to view, traveling toward the first figure. The two forms collide. Viewed in slow motion, we see that there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident. The spot illustrates how the Lexus digital crash test model gives the automaker an exponential leap in understanding how the human body responds to a collision, and the ability to design industry-leading safety technology. 2011-09-12T18:08:23+02:00 Lexus advertising 30 http://scaryideas.com/content/25229/ http://scaryideas.com/content/25229. http://scaryideas.com/content/25229 http://scaryideas.com/t/25229.jpg Lexus : Engineering Amazing - 7 The Engineering Amazing campaign was developed at Team One USA. Lexus is continuing the Engineering Amazing advertising campaign with “Light”, a television commercial featuring the automotive brand’s digital crash test model technology. The scene opens in a dark room. A human form constructed of 119 points of light moves through space as if it is riding in an invisible vehicle. Suddenly, a more vibrant, detailed human form, with bones, muscles and organs constructed from 2,000,000 points of light, comes in to view, traveling toward the first figure. The two forms collide. Viewed in slow motion, we see that there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident. The spot illustrates how the Lexus digital crash test model gives the automaker an exponential leap in understanding how the human body responds to a collision, and the ability to design industry-leading safety technology. 2011-09-12T18:09:01+02:00 Lexus advertising 30 http://scaryideas.com/content/25230/ http://scaryideas.com/content/25230. http://scaryideas.com/content/25230 http://scaryideas.com/t/25230.jpg Lexus : Engineering Amazing - 8 The Engineering Amazing campaign was developed at Team One USA. Lexus is continuing the Engineering Amazing advertising campaign with “Light”, a television commercial featuring the automotive brand’s digital crash test model technology. The scene opens in a dark room. A human form constructed of 119 points of light moves through space as if it is riding in an invisible vehicle. Suddenly, a more vibrant, detailed human form, with bones, muscles and organs constructed from 2,000,000 points of light, comes in to view, traveling toward the first figure. The two forms collide. Viewed in slow motion, we see that there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident. The spot illustrates how the Lexus digital crash test model gives the automaker an exponential leap in understanding how the human body responds to a collision, and the ability to design industry-leading safety technology. 2011-09-12T18:09:37+02:00 Lexus advertising 30 http://scaryideas.com/content/25231/ http://scaryideas.com/content/25231. http://scaryideas.com/content/25231 http://scaryideas.com/t/25231.jpg Norton Symantec : Anthem 2011-09-12T18:17:46+02:00 Norton Symantec advertising 30 http://scaryideas.com/content/25235/ http://scaryideas.com/content/25235. http://scaryideas.com/content/25235 http://scaryideas.com/t/25235.jpg Cadillac CTS Coupe, TIFF : Elevator Zero to Drama in 3.9 Seconds The Cadillac CTS-V has a 0-60 mph of 3.9 seconds. The tone of a film can shift just as quickly. That’s why as a title sponsor of the Toronto International Film Festival we created 3 trailers playing off this powerful similarity. 2011-09-12T18:22:03+02:00 Cadillac CTS Coupe, TIFF advertising 30 http://scaryideas.com/content/25236/ http://scaryideas.com/content/25236. http://scaryideas.com/content/25236 http://scaryideas.com/t/25236.jpg Cadillac CTS Coupe, TIFF : Lake Zero to Drama in 3.9 Seconds The Cadillac CTS-V has a 0-60 mph of 3.9 seconds. The tone of a film can shift just as quickly. That’s why as a title sponsor of the Toronto International Film Festival we created 3 trailers playing off this powerful similarity. 2011-09-12T18:22:50+02:00 Cadillac CTS Coupe, TIFF advertising 30 http://scaryideas.com/content/25237/ http://scaryideas.com/content/25237. http://scaryideas.com/content/25237 http://scaryideas.com/t/25237.jpg Cadillac CTS Coupe, TIFF : Drip Zero to Drama in 3.9 Seconds The Cadillac CTS-V has a 0-60 mph of 3.9 seconds. The tone of a film can shift just as quickly. That’s why as a title sponsor of the Toronto International Film Festival we created 3 trailers playing off this powerful similarity. 2011-09-12T18:23:21+02:00 Cadillac CTS Coupe, TIFF advertising 30 http://scaryideas.com/content/25241/ http://scaryideas.com/content/25241. http://scaryideas.com/content/25241 http://scaryideas.com/t/25241.jpg Andes Beer : Bad news 2011-09-12T18:40:22+02:00 Andes Beer advertising 30 http://scaryideas.com/content/25242/ http://scaryideas.com/content/25242. http://scaryideas.com/content/25242 http://scaryideas.com/t/25242.jpg Andes Beer : Ballerina 2011-09-12T18:40:13+02:00 Andes Beer advertising 30 http://scaryideas.com/content/25243/ http://scaryideas.com/content/25243. http://scaryideas.com/content/25243 http://scaryideas.com/t/25243.jpg Svedka Vodka : Badge of Honor, The Fame Lobster 2011-09-12T18:32:46+02:00 Svedka Vodka advertising 30 http://scaryideas.com/content/25244/ http://scaryideas.com/content/25244. http://scaryideas.com/content/25244 http://scaryideas.com/t/25244.jpg Dove Men+Care : MacGyver 2011-09-12T18:33:53+02:00 Dove Men+Care advertising 30 http://scaryideas.com/content/25246/ http://scaryideas.com/content/25246. http://scaryideas.com/content/25246 http://scaryideas.com/t/25246.jpg Philips : Hear every detail Tribal DDB Amsterdam today launches ‘Obsessed with Sound’, a new interactive audiovisual online experience for Philips. The campaign, which promotes the quality of the Philips audio range, launches across 11 markets. The website gives the audience a unique opportunity to see and hear the Grammy Award-winning Dutch Metropole orchestra as they perform a specifically composed orchestral piece. Throughout the performance, users can interactively single out any one of the 51 individual musicians to hear every detail of their musical contribution. The premise of the ‘Obsessed with Sound’ campaign is to hear every detail. So often, the nuances of sound and music get lost when listening on low-grade speakers. This Interactive Orchestra gives consumers a more tangible feel for the difference made by Philips' audio products. Interactive audio experience Philips is serious about sound. That's why it collaborated with the Dutch Metropole Orchestra - famous for its non-classical approach. On the website users can watch the music video, directed by Rob Chiu (The Ronin), accompanied by the Interactive Orchestra. A click of the mouse will single out a user’s musician of choice and isolate the specific track, giving a playful way to hear every detail throughout the composition. The audience can also find out more about each musician, from their musical preferences to the precise number of music notes they play in the piece. Each musician also has a personal playlist with links to their personal blogs and twitter feeds. Chris Baylis, Executive Creative Director of Tribal DDB Amsterdam, says: “In music, every single detail matters. It’s about the 2nd violinist, the triangle player, the double bassist, and the producer, all the ‘unheard heroes’. It’s the collaboration that brings brilliance to a piece of music. The challenge of the campaign was to have visitors experience every detail of the audio piece, to highlight each and every nuance of sound.” Bart Mol, Art Director for Tribal DDB Amsterdam continues: “From the beginning to the end, we looked at how far we could delve into the details of the design. The challenge was to show a music video and visualise every musician in the entire orchestra. Every musician now is represented as a dot showing the height of every note being played at that time. Click one of the dots and you single out one musician from the whole orchestra, giving you a playful way to hear every detail in the piece.” Pol Hoenderboom, copywriter for Tribal DDB Amsterdam: “The musicians we worked with were amazing. One violinist even devoted 2.5 years of his life building his own violin. It’s worth checking out all the different stories.” The whole experience is accessible via Facebook along with trailers, behind-the-scenes footage and product information about the Philips sound range. Get your own track recorded Alongside this campaign, Philips also launches the ‘Obsessed with Sound’ music competition - a search for the best sound. Entrants are challenged to make their own composition, in whichever style they choose, and submit it through Soundcloud. The jury, consisting of Steve Lillywhite (Obsessed with sound ambassador and ex-producer of the Talking heads), Benjamin Herman (front man of the New Cool Collective) and the Metropole Orchestra will then select the most promising entrant. The competition will close at the end of October and the winner will then be announced. The winning track will be arranged by the composer of the Metropole Orchestra to be played by the 51 musicians and recorded with an accompanying music video. 2011-09-13T13:27:46+02:00 Philips advertising 30 http://scaryideas.com/content/25247/ http://scaryideas.com/content/25247. http://scaryideas.com/content/25247 http://scaryideas.com/t/25247.jpg Puma : Pump Up After mixing PUMA Social’s Cannes Grand Prix winning spot "After Hours Athlete," Sound Lounge teamed up with the brand on the second installment; "Pump Up." If the first round of Social identified and introduced the After Hours Athlete, the second installment finally recognizes them for their accomplishments. Mixed by Tom Jucarone, Peter Holcomb, and Philip Loeb, this spot takes one of the most familiar sport chants in the world and applies it to the After Hours Athlete, albeit with a PUMA Social twist. 2011-09-13T21:42:48+02:00 Puma advertising 30 http://scaryideas.com/content/25254/ http://scaryideas.com/content/25254. http://scaryideas.com/content/25254 http://scaryideas.com/t/25254.jpg Honda : Disclaimers 2011-09-13T08:29:10+02:00 Honda advertising 30 http://scaryideas.com/content/25255/ http://scaryideas.com/content/25255. http://scaryideas.com/content/25255 http://scaryideas.com/t/25255.jpg Honda : 83 2011-09-13T08:51:59+02:00 Honda advertising 30 http://scaryideas.com/content/25256/ http://scaryideas.com/content/25256. http://scaryideas.com/content/25256 http://scaryideas.com/t/25256.jpg Honda : Pay attention 2011-09-13T08:52:48+02:00 Honda advertising 30 http://scaryideas.com/content/25257/ http://scaryideas.com/content/25257. http://scaryideas.com/content/25257 http://scaryideas.com/t/25257.jpg Honda : Denier 2011-09-13T08:54:04+02:00 Honda advertising 30 http://scaryideas.com/content/25258/ http://scaryideas.com/content/25258. http://scaryideas.com/content/25258 http://scaryideas.com/t/25258.jpg Honda : Aman 2011-09-13T08:55:11+02:00 Honda advertising 30 http://scaryideas.com/content/25259/ http://scaryideas.com/content/25259. http://scaryideas.com/content/25259 http://scaryideas.com/t/25259.jpg FedEx : Hollywood 2011-09-13T08:57:47+02:00 FedEx advertising 30 http://scaryideas.com/content/25260/ http://scaryideas.com/content/25260. http://scaryideas.com/content/25260 http://scaryideas.com/t/25260.jpg FedEx : 2 Sided Paper 2011-09-13T08:58:46+02:00 FedEx advertising 30 http://scaryideas.com/content/25261/ http://scaryideas.com/content/25261. http://scaryideas.com/content/25261 http://scaryideas.com/t/25261.jpg FedEx : AAAAAAAAAAAAAUTO Repair 2011-09-20T09:34:25+02:00 FedEx advertising 30 http://scaryideas.com/content/25262/ http://scaryideas.com/content/25262. http://scaryideas.com/content/25262 http://scaryideas.com/t/25262.jpg FedEx : Witness Protection 2011-09-13T09:01:42+02:00 FedEx advertising 30 http://scaryideas.com/content/25263/ http://scaryideas.com/content/25263. http://scaryideas.com/content/25263 http://scaryideas.com/t/25263.jpg Personal Care Fitness Center : Olives Ok. And now the olives. Need help? Personal Care Fitness Center. 2011-09-13T09:08:21+02:00 Personal Care Fitness Center advertising 30 http://scaryideas.com/content/25273/ http://scaryideas.com/content/25273. http://scaryideas.com/content/25273 http://scaryideas.com/t/25273.jpg Jimmy Dean : Low Cloud Jimmy Dean continues its mission to nourish potential for a great day in it’s latest :30 TV spot, “Low Cloud”, featuring the brand’s iconic character, the Sun. The spot marks the first time the Sun has ventured beyond the confines of his home and office. To help him explore the outside world, the Sun travels in a fully stocked Jimmy Dean food truck, delivering great days to those who need it most. In his first journey, the Sun happens upon a fading, low hanging cloud, who he helps lift up back to work with a tasty & satisfying jimmy dean breakfast sandwich. The spot begins airing September 12th on cable & network television. 2011-09-13T09:32:22+02:00 Jimmy Dean advertising 30 http://scaryideas.com/content/25278/ http://scaryideas.com/content/25278. http://scaryideas.com/content/25278 http://scaryideas.com/t/25278.jpg Chipotle : Making of Back to the Start Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system. Download the song "The Scientist" by Willie Nelson now available on iTunes for $0.99. Label and artist proceeds benefit The Chipotle Cultivate Foundation. http://itunes.apple.com/us/album/the-scientist-single/id458479961 2011-09-13T12:35:12+02:00 Chipotle advertising 30 http://scaryideas.com/content/25280/ http://scaryideas.com/content/25280. http://scaryideas.com/content/25280 http://scaryideas.com/t/25280.jpg Weetabix Chocolate : Spoonsize 2011-09-14T15:39:55+02:00 Weetabix Chocolate advertising 30 http://scaryideas.com/content/25290/ http://scaryideas.com/content/25290. http://scaryideas.com/content/25290 http://scaryideas.com/t/25290.jpg Tramontina : Boss 2011-09-14T09:01:22+02:00 Tramontina advertising 30 http://scaryideas.com/content/25291/ http://scaryideas.com/content/25291. http://scaryideas.com/content/25291 http://scaryideas.com/t/25291.jpg Tramontina : Mom 2011-09-14T09:01:48+02:00 Tramontina advertising 30 http://scaryideas.com/content/25292/ http://scaryideas.com/content/25292. http://scaryideas.com/content/25292 http://scaryideas.com/t/25292.jpg Tramontina : Signatures 2011-09-14T09:02:33+02:00 Tramontina advertising 30 http://scaryideas.com/content/25293/ http://scaryideas.com/content/25293. http://scaryideas.com/content/25293 http://scaryideas.com/t/25293.jpg Tramontina : Father 2011-09-14T09:03:05+02:00 Tramontina advertising 30 http://scaryideas.com/content/25316/ http://scaryideas.com/content/25316. http://scaryideas.com/content/25316 http://scaryideas.com/t/25316.jpg Barbara Bush Children's Hospital : We Understand A visual style and fashion Director, Canadian-born Director Marc André offers a focus on emotion and music-driven work. He studied the arts and architecture prior to getting his degree in film studies. Having spent his childhood summers living in Paris, he is fluent in both French and English. International perspective and production experience is an invaluable asset for Marc André – especially as it relates to the changing world of fashion. His passion for music is also evident, with now over 100 music videos in his archive. Since Twist began building him over a year ago, the company has been extremely supportive of Marc André’s next-gen talent. “For me, Twist has treated me more like a family member than a business associate and that means a lot,” comments the Director. “This is a business and we're here to make good film and good money, but it really says something about a company when the people who work there ask me first about my little girl before anything else. I love that.” Over the past year, Marc André has shot 22 music videos, including clips for such well-known Canadian music artists as Cory Lee, Alyssa Reid, Danny Fernandes, Kool Krys, Tru-Paz, and WildLife. A music video for Keshia Chanté “Set U Free” was shot in Isla Mujeres, Mexico, while Mia Martina’s “Latin Moon” was shot in Cuba. The Director was nominated for the “Most Watched Video” Award at the 2011 Much Music Video Awards for Edward Maya & Mia Martina’s “Stereo Love,” which received over 13 million views on YouTube. Other award nominations at this year’s Much Music Awards included “Best Pop Video” for Alyssa Reid’s “Alone Again,” featuring P. Reign. On the commercial front, Marc André has shot around the world for such nationally recognized brands as Motts, Kraft, RC Cola, Coca Cola, Toyota, and Nescafe, as well as collaborations with global ad agencies JWT, McCann Erickson, and Lowe Worldwide. According to Marc André, his 100th music video was unique because of his extensive cameo. “I’ve done cameos in a few of my own music videos for fun,” explains the Director. “I’ve never really quite liked being in front of the camera. But for this video, it called for our camera to pull out and reveal the ‘making of a movie.’ I thought I would get some really, really, really good looking (and thinner) guy to play the Director. But the label insisted on having me in the video. Let’s just say I hated every minute of it and I’m in this video quite a bit. It all turned out great in the end, but I think I won't revisit my acting skills (or lack there of...) any time soon.” For Maine Medical Center, Marc André shot on location in Portland, Maine for a 2-spot campaign, collaborating closely with ad agency creatives from gerrrand. Marc André also edited the project, which gave him creative control over the commercial campaign from inception through completion. According to Amyliz Pera, Executive Producer at Twist and based in New York, Marc André caught her eye a few years ago as an emerging Director with as-yet untapped talent. “Directors in the States used to grow up in the music video business, where they were able to experiment and hone their filmmaking skills before graduating to commercials and then feature films,” she explains. “With the disappearance of music videos in the U.S., young commercial Directors are hard to find these days with the skill set that Marc André has. Not only does he have the energy of a next-gen Director, he is also a skilled filmmaker who has cut his chops on literally now 100 music videos. He has extensive experience with celebrity personalities, has produced projects all over the world, brings an enormous amount of creativity to his work, understands how to get value out of a budget - - and of course, I like his artistic choices. Twist is known for selecting and building new talent. We are so thrilled to see Marc André reach this important career milestone with his 100th music video and his very first American commercial project in the can.” Agrees the Director, “I love the fact that I have been able to produce wonderful videos with challenging budgets,” he concludes. “That training has helped me out many times in the ad world, helping me to maximize the dollar, getting the most we possibly can.” 2011-09-14T17:58:29+02:00 Barbara Bush Children's Hospital advertising 30 http://scaryideas.com/content/25317/ http://scaryideas.com/content/25317. http://scaryideas.com/content/25317 http://scaryideas.com/t/25317.jpg Cadbury Dairy Milk : Icons Jonathan Notaro and his BNS colleagues are very proud to detail their latest project: Developed in partnership with Publicis QMP Ireland and Cadbury, the sumptuous :60 broadcast/web spot for Cadbury Dairy Milk entitled “Icons” recently debuted as a key part of the brand’s biggest ever integrated marketing campaign in Ireland. As the project’s director, Jonathan’s challenge began with what he describes as “a beautifully poetic script” and a detailed agency briefing, which called for an ad that would “seduce” viewers with footage of tempting, mouth-watering chocolate in all its glory and perhaps involve “hints of cheeky humour.” “We all felt that this project would build on some of our previous work while offering us a new direction with its dark, dramatically slick tone,” Jonathan says. “Using the process as a starting point we began designing abstract scenes that were surreal and terrestrial to create a mysterious visual narrative. We wanted to capture the behavior of these different elements with a little sleight of hand, so we decided to fuse photo-sonic photography for the scenes we could capture in-camera and CG for the scenarios that were impossible to film.” 2011-09-14T19:09:08+02:00 Cadbury Dairy Milk advertising 30 http://scaryideas.com/content/25325/ http://scaryideas.com/content/25325. http://scaryideas.com/content/25325 http://scaryideas.com/t/25325.jpg Nike : New beginnings 2011-09-15T08:34:15+02:00 Nike advertising 30 http://scaryideas.com/content/25326/ http://scaryideas.com/content/25326. http://scaryideas.com/content/25326 http://scaryideas.com/t/25326.jpg CDI College : Change 2011-09-15T08:38:15+02:00 CDI College advertising 30 http://scaryideas.com/content/25329/ http://scaryideas.com/content/25329. http://scaryideas.com/content/25329 http://scaryideas.com/t/25329.jpg MTV Stockholm : Two sophisticated Two sophisticated beings find love in the simplest things. 2011-09-15T08:44:48+02:00 MTV Stockholm advertising 30 http://scaryideas.com/content/25330/ http://scaryideas.com/content/25330. http://scaryideas.com/content/25330 http://scaryideas.com/t/25330.jpg Brach's Candy Corn : Fall Isn't Fall Without It 2011-09-15T08:46:27+02:00 Brach's Candy Corn advertising 30 http://scaryideas.com/content/25331/ http://scaryideas.com/content/25331. http://scaryideas.com/content/25331 http://scaryideas.com/t/25331.jpg LG : End of the World 2011-09-15T09:11:36+02:00 LG advertising 30 http://scaryideas.com/content/25332/ http://scaryideas.com/content/25332. http://scaryideas.com/content/25332 http://scaryideas.com/t/25332.jpg LG : Sleep 2011-09-15T09:13:22+02:00 LG advertising 30 http://scaryideas.com/content/25340/ http://scaryideas.com/content/25340. http://scaryideas.com/content/25340 http://scaryideas.com/t/25340.jpg Kayak.com : Five-Man Search 2011-09-15T16:16:45+02:00 Kayak.com advertising 30 http://scaryideas.com/content/25341/ http://scaryideas.com/content/25341. http://scaryideas.com/content/25341 http://scaryideas.com/t/25341.jpg Audi A6 : The Road The road is not exactly a place of intelligence. You read about it. You hear about it in the news. You witness it every day on your commute. Which is exactly why Audi engineered the highly intelligent new Audi A6 - built to combat whatever "genius-ness" the road throws its way. These spots shed some light on the current state of our unintelligent roads and drivers, offering up the A6, a car that makes 2,000 decisions a second, as a solution. 2011-09-16T08:20:09+02:00 Audi A6 advertising 30 http://scaryideas.com/content/25342/ http://scaryideas.com/content/25342. http://scaryideas.com/content/25342 http://scaryideas.com/t/25342.jpg PARX Casino : Lost Ticket 2011-09-16T08:04:06+02:00 PARX Casino advertising 30 http://scaryideas.com/content/25343/ http://scaryideas.com/content/25343. http://scaryideas.com/content/25343 http://scaryideas.com/t/25343.jpg PARX Casino : Entourage 2011-09-16T08:06:45+02:00 PARX Casino advertising 30 http://scaryideas.com/content/25344/ http://scaryideas.com/content/25344. http://scaryideas.com/content/25344 http://scaryideas.com/t/25344.jpg Nissan Heisman House & ESPN College Football : Hail Mary Nissan and TBWA/Chiat/Day partner with ESPN to execute their creative vision for the 2011 college football campaign. The result: 10 Heisman winners together in one big house. Nissan Heisman House gives football fans a look into a dream world where the Heisman fraternity has come to life. Winners include Barry Sanders, Marcus Allen, Doug Flutie, Desmond Howard, Eddie George, Tim Brown, Vinny Testaverde, Troy Smith, Charlie Ward and Mark Ingram. Fans get to see the Heismans living life in the Nissan Heisman House. From behind the scenes to digital spots, to ESPN pre-game openers, Nissan Heisman house solidifies the connection between the Heisman and Nissan. To create an ownership position for Nissan in the world of College Football, the experience has to go beyond TV. Joining forces with Sports Illustrated, Nissan is touring around the country to bring the Heisman experience to ten of the biggest college football games of the year. All of these efforts promote the official Heisman vote, which Nissan has given to the fans. Nissan’s digital presence gives fans the opportunity to choose the next Heisman to join the fraternity. 2011-09-16T08:29:11+02:00 Nissan Heisman House & ESPN College Football advertising 30 http://scaryideas.com/content/25345/ http://scaryideas.com/content/25345. http://scaryideas.com/content/25345 http://scaryideas.com/t/25345.jpg Nissan Heisman House & ESPN College Football : Buckeyes Nissan and TBWA/Chiat/Day partner with ESPN to execute their creative vision for the 2011 college football campaign. The result: 10 Heisman winners together in one big house. Nissan Heisman House gives football fans a look into a dream world where the Heisman fraternity has come to life. Winners include Barry Sanders, Marcus Allen, Doug Flutie, Desmond Howard, Eddie George, Tim Brown, Vinny Testaverde, Troy Smith, Charlie Ward and Mark Ingram. Fans get to see the Heismans living life in the Nissan Heisman House. From behind the scenes to digital spots, to ESPN pre-game openers, Nissan Heisman house solidifies the connection between the Heisman and Nissan. To create an ownership position for Nissan in the world of College Football, the experience has to go beyond TV. Joining forces with Sports Illustrated, Nissan is touring around the country to bring the Heisman experience to ten of the biggest college football games of the year. All of these efforts promote the official Heisman vote, which Nissan has given to the fans. Nissan’s digital presence gives fans the opportunity to choose the next Heisman to join the fraternity. 2011-09-16T08:28:44+02:00 Nissan Heisman House & ESPN College Football advertising 30 http://scaryideas.com/content/25346/ http://scaryideas.com/content/25346. http://scaryideas.com/content/25346 http://scaryideas.com/t/25346.jpg Nissan Heisman House & ESPN College Football : Epic Nissan and TBWA/Chiat/Day partner with ESPN to execute their creative vision for the 2011 college football campaign. The result: 10 Heisman winners together in one big house. Nissan Heisman House gives football fans a look into a dream world where the Heisman fraternity has come to life. Winners include Barry Sanders, Marcus Allen, Doug Flutie, Desmond Howard, Eddie George, Tim Brown, Vinny Testaverde, Troy Smith, Charlie Ward and Mark Ingram. Fans get to see the Heismans living life in the Nissan Heisman House. From behind the scenes to digital spots, to ESPN pre-game openers, Nissan Heisman house solidifies the connection between the Heisman and Nissan. To create an ownership position for Nissan in the world of College Football, the experience has to go beyond TV. Joining forces with Sports Illustrated, Nissan is touring around the country to bring the Heisman experience to ten of the biggest college football games of the year. All of these efforts promote the official Heisman vote, which Nissan has given to the fans. Nissan’s digital presence gives fans the opportunity to choose the next Heisman to join the fraternity. 2011-09-16T08:29:40+02:00 Nissan Heisman House & ESPN College Football advertising 30 http://scaryideas.com/content/25347/ http://scaryideas.com/content/25347. http://scaryideas.com/content/25347 http://scaryideas.com/t/25347.jpg Nissan Heisman House & ESPN College Football : Pose Nissan and TBWA/Chiat/Day partner with ESPN to execute their creative vision for the 2011 college football campaign. The result: 10 Heisman winners together in one big house. Nissan Heisman House gives football fans a look into a dream world where the Heisman fraternity has come to life. Winners include Barry Sanders, Marcus Allen, Doug Flutie, Desmond Howard, Eddie George, Tim Brown, Vinny Testaverde, Troy Smith, Charlie Ward and Mark Ingram. Fans get to see the Heismans living life in the Nissan Heisman House. From behind the scenes to digital spots, to ESPN pre-game openers, Nissan Heisman house solidifies the connection between the Heisman and Nissan. To create an ownership position for Nissan in the world of College Football, the experience has to go beyond TV. Joining forces with Sports Illustrated, Nissan is touring around the country to bring the Heisman experience to ten of the biggest college football games of the year. All of these efforts promote the official Heisman vote, which Nissan has given to the fans. Nissan’s digital presence gives fans the opportunity to choose the next Heisman to join the fraternity. 2011-09-16T08:28:17+02:00 Nissan Heisman House & ESPN College Football advertising 30 http://scaryideas.com/content/25349/ http://scaryideas.com/content/25349. http://scaryideas.com/content/25349 http://scaryideas.com/t/25349.jpg Cat's Pride : Kitty's Massage 2011-09-16T08:17:24+02:00 Cat's Pride advertising 30 http://scaryideas.com/content/25350/ http://scaryideas.com/content/25350. http://scaryideas.com/content/25350 http://scaryideas.com/t/25350.jpg Cat's Pride : Pass Out Cat 2011-09-16T08:18:00+02:00 Cat's Pride advertising 30 http://scaryideas.com/content/25353/ http://scaryideas.com/content/25353. http://scaryideas.com/content/25353 http://scaryideas.com/t/25353.jpg ENTEGA : Electricity Hog 2011-09-16T15:24:13+02:00 ENTEGA advertising 30 http://scaryideas.com/content/25355/ http://scaryideas.com/content/25355. http://scaryideas.com/content/25355 http://scaryideas.com/t/25355.jpg Samsung Galaxy S II : Way We’re Wired 2011-09-16T10:01:35+02:00 Samsung Galaxy S II advertising 30 http://scaryideas.com/content/25356/ http://scaryideas.com/content/25356. http://scaryideas.com/content/25356 http://scaryideas.com/t/25356.jpg Contagion : Bacteria Billboard Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in 'awe' or 'eww'. In support of Academy Award ® winner Steven Soderbergh's latest film "Contagion" -- in theatres September 9th, Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion -- an artistic interpretation of the spread of a virus as depicted in the film. The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM -- 2:00 PM. The first 50 people who arrived received passes to see "Contagion" in theatres and other themed prizes. 2011-09-23T09:00:00+02:00 Contagion advertising 30 http://scaryideas.com/content/25359/ http://scaryideas.com/content/25359. http://scaryideas.com/content/25359 http://scaryideas.com/t/25359.jpg Nissan : GT Academy USA FRANKLIN, Tenn. (September, 15, 2010) – Nissan North America, Inc. (NNA), in collaboration with Sony Computer Entertainment America LLC (SCEA) and Polyphony Digital Inc., today announced the premiere of GT Academy USA, a reality show that takes 16 Gran Turismo 5 gamers and gives them a chance to become a professional race car driver. The program will be featured as a five-part reality series on SPEED TV beginning September 20. This is beyond your dream job. Can a video game develop the skills needed to become a professional racecar driver? To find out, Nissan has brought America's fastest 16 out of nearly 54,000 Gran Turismo 5 gamers who participated in a National tournament and thrown them into a competition for a shot at becoming a motorsports professional. England's legendary Silverstone Circuit is the battleground for these contestants as they clash in challenges on and off the racetrack. Judging them along the way are some of the biggest names in motorsports: Danny Sullivan, Tommy Kendall and Liz Halliday. GT Academy USA is divided into three phases: tournament, driver development and reality show. Content is collected from each phase and is culminated with a reality show scheduled to air on SPEED, which will announce the season one winner of GT Academy USA. The five-part episode will make its debut on September 20. Originally launched in Europe in 2009, GT Academy USA is being brought to the U.S. for the first time. GT Academy USA was built and adapted to appeal to the local audience for racing and gaming, while maintaining the universality of its promise to take a fan’s dream of racing to another dimension. “GT Academy USA will create a life changing experience for gamers, celebrating the authenticity of Gran Turismo 5 for Sony PlayStation, and real life racing and performance, innovation for Nissan,” said Jon Brancheau, vice president of marketing for Nissan North America, Inc. “GT Academy USA is a mesh of gaming, branded entertainment, and social media, all designed to entertain, engage, and reward the audience across multiple platforms from gaming consoles to social networks and primetime.” GT Academy USA digital efforts spanned across several auto and gaming enthusiast sites and a custom Nissan site. To maximize excitement around the tournament we created a custom GT Academy USA driving tips and sign up process video. Phase 1: Nearly 54,000 registered to compete and tried to make it to the National Finals in Orlando, Florida, where they battled head-to-head across a three-day live event held from March 22-23, 2011. Phase 2: GT Academy’s top 16 players were sent to an intensive seven-day racing academy at the world-renowned Silverstone Racing Complex in England. Players endured a series of elimination rounds, mental and physical aptitude tests designed to determine the GT Academy USA Champion. Each finalist built their race knowledge and encountered automotive challenges that put them to the test. Contestants were eliminated throughout the week until a final winner was crowned the GT Academy USA winner of Season 1. Phase 3: The program will be featured as a five-part series on SPEED beginning Tuesday, September 20 at 10 p.m. EDT. The final payoff, the winner will become a Nissan-sponsored professional racecar driver who will join the European GT Academy winners - forming a four person team that will race the legendary 24-hour race in Dubai. The campaign was created in conjunction with Nissan, SCEA, Polyphony Digital Inc., OMD, TBWA\Chiat\Day Los Angeles, Critical Mass and Radical Media. GTA is being supported by multi-media including: TV campaign across multiple networks, video seeding and behavioral targeting and on sites such as Facebook and YouTube. About GT Academy USA: The 16 fastest Gran Turismo 5 gamers from across the U.S.A. Real motorsport challenges. One will go pro and gain a spot on the Nissan racing team and the rest go home. A race from virtual to reality. GT Academy USA premiers September 20 on SPEED. www.GTAcademyUSA.com About Nissan North America In North America, Nissan's operations include automotive styling, design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 and 2011 ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency. More information about Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.Infiniti.com. 2011-09-16T14:50:00+02:00 Nissan advertising 30 http://scaryideas.com/content/25363/ http://scaryideas.com/content/25363. http://scaryideas.com/content/25363 http://scaryideas.com/t/25363.jpg Ecpat : Princess A story that dramatizes the plight of children lured into child prostitution and trafficking. 2011-09-18T11:54:28+02:00 Ecpat advertising 30 http://scaryideas.com/content/25364/ http://scaryideas.com/content/25364. http://scaryideas.com/content/25364 http://scaryideas.com/t/25364.jpg TNT : Wherever you go 2011-09-18T11:56:00+02:00 TNT advertising 30 http://scaryideas.com/content/25365/ http://scaryideas.com/content/25365. http://scaryideas.com/content/25365 http://scaryideas.com/t/25365.jpg TNT : Don't miss a second 2011-09-18T11:57:28+02:00 TNT advertising 30 http://scaryideas.com/content/25375/ http://scaryideas.com/content/25375. http://scaryideas.com/content/25375 http://scaryideas.com/t/25375.jpg Elmsta 3000 Horror Fest : Hillbilly Horror Tribute, Part 1 WARNING! If you have weak nerves you shouldn't watch this. The first film was released on Wednesday on Elmsta's facebookpage, the second on Friday. 2011-09-20T09:32:55+02:00 Elmsta 3000 Horror Fest advertising 30 http://scaryideas.com/content/25376/ http://scaryideas.com/content/25376. http://scaryideas.com/content/25376 http://scaryideas.com/t/25376.jpg Elmsta 3000 Horror Fest : Hillbilly Horror Tribute, Part 2 WARNING! If you have weak nerves you shouldn't watch this. The first film was released on Wednesday on Elmsta's facebookpage, the second on Friday. 2011-09-20T09:33:05+02:00 Elmsta 3000 Horror Fest advertising 30 http://scaryideas.com/content/25378/ http://scaryideas.com/content/25378. http://scaryideas.com/content/25378 http://scaryideas.com/t/25378.jpg Intel : Visibly Smart 2011-09-19T08:11:23+02:00 Intel advertising 30 http://scaryideas.com/content/25380/ http://scaryideas.com/content/25380. http://scaryideas.com/content/25380 http://scaryideas.com/t/25380.jpg Mitsubishi Outlander : Obstacles 2011-09-19T08:17:32+02:00 Mitsubishi Outlander advertising 30 http://scaryideas.com/content/25384/ http://scaryideas.com/content/25384. http://scaryideas.com/content/25384 http://scaryideas.com/t/25384.jpg DnB NOR : Finally Married Featuring George Clooney 2011-09-22T19:01:10+02:00 DnB NOR advertising 30 http://scaryideas.com/content/25393/ http://scaryideas.com/content/25393. http://scaryideas.com/content/25393 http://scaryideas.com/t/25393.jpg Tiger Energy Drink : Stadium 2011-10-11T11:35:11+02:00 Tiger Energy Drink advertising 30 http://scaryideas.com/content/25394/ http://scaryideas.com/content/25394. http://scaryideas.com/content/25394 http://scaryideas.com/t/25394.jpg Tiger Energy Drink : Office 2011-10-11T11:33:21+02:00 Tiger Energy Drink advertising 30 http://scaryideas.com/content/25395/ http://scaryideas.com/content/25395. http://scaryideas.com/content/25395 http://scaryideas.com/t/25395.jpg Google Chrome : Austin 2011-09-20T08:26:33+02:00 Google Chrome advertising 30 http://scaryideas.com/content/25396/ http://scaryideas.com/content/25396. http://scaryideas.com/content/25396 http://scaryideas.com/t/25396.jpg Call of Duty: Black Ops Rezurrection : Zombie Lab Phase 2 2011-09-20T08:32:06+02:00 Call of Duty: Black Ops Rezurrection advertising 30 http://scaryideas.com/content/25397/ http://scaryideas.com/content/25397. http://scaryideas.com/content/25397 http://scaryideas.com/t/25397.jpg PooPons : Dog poop + Coupons Dog poop + Coupons = POOPONS. The best way to have a clean and happy neighborhood. 2011-09-20T08:33:46+02:00 PooPons advertising 30 http://scaryideas.com/content/25398/ http://scaryideas.com/content/25398. http://scaryideas.com/content/25398 http://scaryideas.com/t/25398.jpg Farmers Insurance : Critters 2011-09-20T08:36:14+02:00 Farmers Insurance advertising 30 http://scaryideas.com/content/25399/ http://scaryideas.com/content/25399. http://scaryideas.com/content/25399 http://scaryideas.com/t/25399.jpg Farmers Insurance : Celebration 2011-09-20T08:37:34+02:00 Farmers Insurance advertising 30 http://scaryideas.com/content/25400/ http://scaryideas.com/content/25400. http://scaryideas.com/content/25400 http://scaryideas.com/t/25400.jpg Target : Anthem, Sustain 2011-09-20T08:41:08+02:00 Target advertising 30 http://scaryideas.com/content/25401/ http://scaryideas.com/content/25401. http://scaryideas.com/content/25401 http://scaryideas.com/t/25401.jpg WWF : Astonish Me 'Astonish Me' is a 5-minute film that takes viewers on a magical journey showcasing some of the most extraordinary lesser known or recently discovered species. 'Astonish Me' has been created by acclaimed writer Stephen Poliakoff and director Charles Sturridge to celebrate WWF's 50th birthday and raise awareness of new species discovery. 2011-09-20T08:42:30+02:00 WWF advertising 30 http://scaryideas.com/content/25404/ http://scaryideas.com/content/25404. http://scaryideas.com/content/25404 http://scaryideas.com/t/25404.jpg Orange : Orange Goldspots – Phone Break 2011-09-20T13:46:37+02:00 Orange advertising 30 http://scaryideas.com/content/25405/ http://scaryideas.com/content/25405. http://scaryideas.com/content/25405 http://scaryideas.com/t/25405.jpg Tasca D'Almerita : A Glass of Sicily 2011-09-20T13:49:42+02:00 Tasca D'Almerita advertising 30 http://scaryideas.com/content/25411/ http://scaryideas.com/content/25411. http://scaryideas.com/content/25411 http://scaryideas.com/t/25411.jpg Lexus : Daughter in Revolt 2011-09-21T08:32:49+02:00 Lexus advertising 30 http://scaryideas.com/content/25422/ http://scaryideas.com/content/25422. http://scaryideas.com/content/25422 http://scaryideas.com/t/25422.jpg Bagley : Monsi 2011-09-21T14:05:40+02:00 Bagley advertising 30 http://scaryideas.com/content/25423/ http://scaryideas.com/content/25423. http://scaryideas.com/content/25423 http://scaryideas.com/t/25423.jpg T-Mobile : No Surprises 2011-09-21T14:06:45+02:00 T-Mobile advertising 30 http://scaryideas.com/content/25424/ http://scaryideas.com/content/25424. http://scaryideas.com/content/25424 http://scaryideas.com/t/25424.jpg John Lewis : Through The Ages 2011-09-21T14:08:02+02:00 John Lewis advertising 30 http://scaryideas.com/content/25425/ http://scaryideas.com/content/25425. http://scaryideas.com/content/25425 http://scaryideas.com/t/25425.jpg Birds Eye : Snow Farm Birds Eye announced today the launch of its new campaign "Discover the Wonders of Vegetables" campaignwith a kick-off event in New York City’s Union Square, featuring an unexpected vegetable farm in the snow. The campaign will inspire people to appreciate the wonder of vegetables and enable them with products, recipes and solutions to enjoy delicious Birds Eye vegetables more often. 2011-09-21T15:03:02+02:00 Birds Eye advertising 30 http://scaryideas.com/content/25426/ http://scaryideas.com/content/25426. http://scaryideas.com/content/25426 http://scaryideas.com/t/25426.jpg Mercedes-Benz : Marder Vs A-Class 2011-09-21T16:13:36+02:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/25430/ http://scaryideas.com/content/25430. http://scaryideas.com/content/25430 http://scaryideas.com/t/25430.jpg Johnson & Johnson Gyno : A diary written by a vagina An integrated film campaign for Johnson and Johnson’s women’s pharma “Gyno”. The film leads the consumer to a J&J microsite for www.xiaov.com (translated as “little v”) where they can log onto an online diary written by female consumers about the most intimate of women’s issues – a diary written as the voice of a vagina. 2011-09-22T08:15:49+02:00 Johnson & Johnson Gyno advertising 30 http://scaryideas.com/content/25435/ http://scaryideas.com/content/25435. http://scaryideas.com/content/25435 http://scaryideas.com/t/25435.jpg Ceara Department of Transportation : Coconut 2011-09-22T08:48:07+02:00 Ceara Department of Transportation advertising 30 http://scaryideas.com/content/25436/ http://scaryideas.com/content/25436. http://scaryideas.com/content/25436 http://scaryideas.com/t/25436.jpg Yahoo! : Chalk kaboom’s brandon dickerson Generates Joy With “Chalk” for Yahoo! Online Video Encourages Participation in Homepages for Homerooms Initiative kaboom director brandon dickerson’s sparkling pop sensibility shines in the new promo film for Yahoo! The project, which recently launched online, promotes a unique partnership between Yahoo! and DonorsChoose.org in “Homepages for Homerooms,” an online campaign and competition benefitting public school classrooms. In the project, director dickerson’s extensive music video experience, visual sensibility and talent for eliciting natural performances from kids come together in promotion magic for a great cause. “Chalk” features kids playfully creating a beautiful chalk mural of the Homepages for Homerooms visual icon surrounded by drawings of growing flowers and the radiant sun. Infused with warmth, the spot encourages people to make Yahoo! their homepage while voting for submitted classroom projects in need of funding. Or, as summed up on a chalkboards message: help make a classroom’s dream come true. Songwriter/Composer Wes Cunningham, with whom director Brandon dickerson recently collaborated on his upcoming feature film debut, created the accompanying music score infused with pure joy. 2011-09-22T11:02:59+02:00 Yahoo! advertising 30 http://scaryideas.com/content/25437/ http://scaryideas.com/content/25437. http://scaryideas.com/content/25437 http://scaryideas.com/t/25437.jpg British Airways : British Airways Brand Campaign - Concorde 2011-09-22T10:53:17+02:00 British Airways advertising 30 http://scaryideas.com/content/25446/ http://scaryideas.com/content/25446. http://scaryideas.com/content/25446 http://scaryideas.com/t/25446.jpg Fedex : Zombie Outbreak FedEx takes the drama out of delivery in this new television campaign for the Asia Pacific region via BBDO Guerrero. Directed by Prodigy’s Tim Bullock, "Zombie Outbreak" is the first of two new ads for FedEx inspired by Hollywood blockbuster movies 2011-10-06T08:23:31+02:00 Fedex advertising 30 http://scaryideas.com/content/25447/ http://scaryideas.com/content/25447. http://scaryideas.com/content/25447 http://scaryideas.com/t/25447.jpg Fedex : Zombie Outbreak Behind The Scenes 2011-10-06T08:23:39+02:00 Fedex advertising 30 http://scaryideas.com/content/25448/ http://scaryideas.com/content/25448. http://scaryideas.com/content/25448 http://scaryideas.com/t/25448.jpg Fedex : How To Make A Zombie 2011-10-06T08:23:47+02:00 Fedex advertising 30 http://scaryideas.com/content/25456/ http://scaryideas.com/content/25456. http://scaryideas.com/content/25456 http://scaryideas.com/t/25456.jpg Nissan : VERSA iAd 2011-09-22T18:48:19+02:00 Nissan advertising 30 http://scaryideas.com/content/25464/ http://scaryideas.com/content/25464. http://scaryideas.com/content/25464 http://scaryideas.com/t/25464.jpg McDonald's : Tommy’s Last McNugget The Colonie’s Tom Pastorelle Edits New Series of Happy Meal Spots for McDonald’s 2011-09-23T09:05:15+02:00 McDonald's advertising 30 http://scaryideas.com/content/25465/ http://scaryideas.com/content/25465. http://scaryideas.com/content/25465 http://scaryideas.com/t/25465.jpg Dial For Men : Camp Dirt 2011-09-23T09:06:16+02:00 Dial For Men advertising 30 http://scaryideas.com/content/25466/ http://scaryideas.com/content/25466. http://scaryideas.com/content/25466 http://scaryideas.com/t/25466.jpg Kwixo : Affro No need wallet anymore. Pay with your mobilephone number. 2011-09-23T09:07:11+02:00 Kwixo advertising 30 http://scaryideas.com/content/25467/ http://scaryideas.com/content/25467. http://scaryideas.com/content/25467 http://scaryideas.com/t/25467.jpg Kwixo : Chest air No need wallet anymore. Pay with your mobilephone number. 2011-09-23T09:07:42+02:00 Kwixo advertising 30 http://scaryideas.com/content/25468/ http://scaryideas.com/content/25468. http://scaryideas.com/content/25468 http://scaryideas.com/t/25468.jpg Kwixo : Computer No need wallet anymore. Pay with your mobilephone number. 2011-09-23T09:08:12+02:00 Kwixo advertising 30 http://scaryideas.com/content/25469/ http://scaryideas.com/content/25469. http://scaryideas.com/content/25469 http://scaryideas.com/t/25469.jpg Kwixo : Gift No need wallet anymore. Pay with your mobilephone number. 2011-09-23T09:08:48+02:00 Kwixo advertising 30 http://scaryideas.com/content/25470/ http://scaryideas.com/content/25470. http://scaryideas.com/content/25470 http://scaryideas.com/t/25470.jpg Kwixo : Receive and Pay No need wallet anymore. Pay with your mobilephone number. 2011-09-23T09:09:21+02:00 Kwixo advertising 30 http://scaryideas.com/content/25471/ http://scaryideas.com/content/25471. http://scaryideas.com/content/25471 http://scaryideas.com/t/25471.jpg Kwixo : Lifeguard No need wallet anymore. Pay with your mobilephone number. 2011-09-23T09:09:55+02:00 Kwixo advertising 30 http://scaryideas.com/content/25476/ http://scaryideas.com/content/25476. http://scaryideas.com/content/25476 http://scaryideas.com/t/25476.jpg Peseau Ferré de France : Tomorrow on Track Today Director Thierry Poiraud Creates Whimsical Spot for Réseau Ferré de France Independent Films’ Thierry Poiraud has created a magical spot for Réseau Ferré de France, the company responsible for managing the French national railway network. Charged with promoting Réseau Ferré de France (RFF) and their ongoing modernisation of the rail network, the commercial will air on terrestrial and cable/satellite channels and is already proving to be a huge hit online. Although the film was shot traditionally using Arri ALEXA cameras, Poiraud employed a variety of techniques including model making and 3D animation to create a world that marries real life and the magic of miniature railway. With an up tempo score by Metronomy, the success of this truly mesmerising 45-second spot lies in Poiraud’s ability to take the viewer on a whimsical and exciting journey across France that captures the full scale of RFF’s day to day operation as it intersects the landscape and through people’s lives. 
Thierry Poiraud commented, "Working on the RFF film was a fantastic experience and reminded me of shooting my first animated films when I was a kid. We shot all over France for a month at locations I’d heard of but never visited using only a small crew. After the shoot, we recreated most of the locations as small-scale models, which my son is now playing with at home and I had the chance to put Sergio Leon’s comment that cinemascope was invented to shoot trains into practice." 2011-09-23T12:58:13+02:00 Peseau Ferré de France advertising 30 http://scaryideas.com/content/25488/ http://scaryideas.com/content/25488. http://scaryideas.com/content/25488 http://scaryideas.com/t/25488.jpg Jarritos : Boomerang The iconic Jarritos brand of Mexican soft drinks is expanding into the U.S. with the launch of its first general market campaign developed by Austin ad agency GSD&M. Built around the tagline “We’re Not From Here,” the work features a diverse series of films created by the directing team of Ben Hurst and Dave Thomas (known collectively as Ben/Dave) and produced by Austin-based Fueld Films. View the campaign here: http://www.jarritos.com “We knew it would take the right director to nail the comedic timing and what we called the ‘inauthentic wink’ throughout the campaign,” says GSD&M Creative Director Jeff Maki. “Enter Ben and Dave. Their reel had exactly what we were looking for. And we soon found out they were also great at plussing concepts and problem solving.” The directors met early on with the agency creatives, collaborating on script ideas and refining concepts. The centerpiece of the Jarritos campaign would be a branded online TV station called “FUERTE VISION,” featuring several channels of themed content. One channel follows the adventures of an “Urban Luchador,” a fish-out-of-water brand ambassador whose efforts to share bottles of Jarritos often end in mishaps and confusion. Another channel entitled “Involuntary Taste Test” stars an unusually resourceful taste-test man determined to share the fruity flavors of Jarritos with passers-by, whether they want it or not. Yet another Fuerte Vision channel highlights ingenious ways to open Jarritos bottles when no bottle opener is available. Each piece of the campaign was designed to celebrate the unique “otherness” of the Jarritos brand within the general U.S. marketplace. “When the GSD&M team laid all the work out for us, we were frankly giddy,” says Director Dave Thomas, who previously worked as an associate creative director at Crispin Porter+Bogusky. “We loved the boldness of the ‘We’re Not From Here’ positioning. And we were challenged and enticed by the scope of deliverables.” Ben/Dave eventually proposed a treatment that included a variety of formats (with an emphasis on 8mm film) and a smorgasbord of lo-fi stunts, gags, props and effects. “The idea was to make everything feel oddly cobbled-together and foreign,” explains Director Ben Hurst. “Like some weird piece of film you discover on late-night TV, or on an unlabeled VHS tape from a thrift store.” Their early collaboration with agency creatives paid off during the challenging 5-day shoot—which happened to take place during one of the hottest weeks ever recorded in Texas. “With most projects, there is maybe one cool stunt or gag that originally draws us to the job,” says Hurst. “Something we haven’t tried before, or something we’ve always wanted to create. On this shoot, we had several of those elements, every single day.” “We were in a really great symbiotic groove the entire time,” recalls GSD&M’s Maki. “Some days, it felt like we were sharing the same brain.” The team managed to shoot 14 different films over the course of the week, along with a range of secondary materials. “It’s rare these days to hear people say that they wouldn’t change a thing about an entire project they’ve just finished,” says Maki. “But that’s how we feel about our first Jarritos project. And we owe so much of our happiness to Ben/Dave and Fueld Films for bringing the work to life and being an ideal partner along the way.” 2011-09-24T07:17:13+02:00 Jarritos advertising 30 http://scaryideas.com/content/25489/ http://scaryideas.com/content/25489. http://scaryideas.com/content/25489 http://scaryideas.com/t/25489.jpg Jarritos : Cat The iconic Jarritos brand of Mexican soft drinks is expanding into the U.S. with the launch of its first general market campaign developed by Austin ad agency GSD&M. Built around the tagline “We’re Not From Here,” the work features a diverse series of films created by the directing team of Ben Hurst and Dave Thomas (known collectively as Ben/Dave) and produced by Austin-based Fueld Films. View the campaign here: http://www.jarritos.com “We knew it would take the right director to nail the comedic timing and what we called the ‘inauthentic wink’ throughout the campaign,” says GSD&M Creative Director Jeff Maki. “Enter Ben and Dave. Their reel had exactly what we were looking for. And we soon found out they were also great at plussing concepts and problem solving.” The directors met early on with the agency creatives, collaborating on script ideas and refining concepts. The centerpiece of the Jarritos campaign would be a branded online TV station called “FUERTE VISION,” featuring several channels of themed content. One channel follows the adventures of an “Urban Luchador,” a fish-out-of-water brand ambassador whose efforts to share bottles of Jarritos often end in mishaps and confusion. Another channel entitled “Involuntary Taste Test” stars an unusually resourceful taste-test man determined to share the fruity flavors of Jarritos with passers-by, whether they want it or not. Yet another Fuerte Vision channel highlights ingenious ways to open Jarritos bottles when no bottle opener is available. Each piece of the campaign was designed to celebrate the unique “otherness” of the Jarritos brand within the general U.S. marketplace. “When the GSD&M team laid all the work out for us, we were frankly giddy,” says Director Dave Thomas, who previously worked as an associate creative director at Crispin Porter+Bogusky. “We loved the boldness of the ‘We’re Not From Here’ positioning. And we were challenged and enticed by the scope of deliverables.” Ben/Dave eventually proposed a treatment that included a variety of formats (with an emphasis on 8mm film) and a smorgasbord of lo-fi stunts, gags, props and effects. “The idea was to make everything feel oddly cobbled-together and foreign,” explains Director Ben Hurst. “Like some weird piece of film you discover on late-night TV, or on an unlabeled VHS tape from a thrift store.” Their early collaboration with agency creatives paid off during the challenging 5-day shoot—which happened to take place during one of the hottest weeks ever recorded in Texas. “With most projects, there is maybe one cool stunt or gag that originally draws us to the job,” says Hurst. “Something we haven’t tried before, or something we’ve always wanted to create. On this shoot, we had several of those elements, every single day.” “We were in a really great symbiotic groove the entire time,” recalls GSD&M’s Maki. “Some days, it felt like we were sharing the same brain.” The team managed to shoot 14 different films over the course of the week, along with a range of secondary materials. “It’s rare these days to hear people say that they wouldn’t change a thing about an entire project they’ve just finished,” says Maki. “But that’s how we feel about our first Jarritos project. And we owe so much of our happiness to Ben/Dave and Fueld Films for bringing the work to life and being an ideal partner along the way.” 2011-09-24T07:19:03+02:00 Jarritos advertising 30 http://scaryideas.com/content/25490/ http://scaryideas.com/content/25490. http://scaryideas.com/content/25490 http://scaryideas.com/t/25490.jpg Jarritos : Eagle The iconic Jarritos brand of Mexican soft drinks is expanding into the U.S. with the launch of its first general market campaign developed by Austin ad agency GSD&M. Built around the tagline “We’re Not From Here,” the work features a diverse series of films created by the directing team of Ben Hurst and Dave Thomas (known collectively as Ben/Dave) and produced by Austin-based Fueld Films. View the campaign here: http://www.jarritos.com “We knew it would take the right director to nail the comedic timing and what we called the ‘inauthentic wink’ throughout the campaign,” says GSD&M Creative Director Jeff Maki. “Enter Ben and Dave. Their reel had exactly what we were looking for. And we soon found out they were also great at plussing concepts and problem solving.” The directors met early on with the agency creatives, collaborating on script ideas and refining concepts. The centerpiece of the Jarritos campaign would be a branded online TV station called “FUERTE VISION,” featuring several channels of themed content. One channel follows the adventures of an “Urban Luchador,” a fish-out-of-water brand ambassador whose efforts to share bottles of Jarritos often end in mishaps and confusion. Another channel entitled “Involuntary Taste Test” stars an unusually resourceful taste-test man determined to share the fruity flavors of Jarritos with passers-by, whether they want it or not. Yet another Fuerte Vision channel highlights ingenious ways to open Jarritos bottles when no bottle opener is available. Each piece of the campaign was designed to celebrate the unique “otherness” of the Jarritos brand within the general U.S. marketplace. “When the GSD&M team laid all the work out for us, we were frankly giddy,” says Director Dave Thomas, who previously worked as an associate creative director at Crispin Porter+Bogusky. “We loved the boldness of the ‘We’re Not From Here’ positioning. And we were challenged and enticed by the scope of deliverables.” Ben/Dave eventually proposed a treatment that included a variety of formats (with an emphasis on 8mm film) and a smorgasbord of lo-fi stunts, gags, props and effects. “The idea was to make everything feel oddly cobbled-together and foreign,” explains Director Ben Hurst. “Like some weird piece of film you discover on late-night TV, or on an unlabeled VHS tape from a thrift store.” Their early collaboration with agency creatives paid off during the challenging 5-day shoot—which happened to take place during one of the hottest weeks ever recorded in Texas. “With most projects, there is maybe one cool stunt or gag that originally draws us to the job,” says Hurst. “Something we haven’t tried before, or something we’ve always wanted to create. On this shoot, we had several of those elements, every single day.” “We were in a really great symbiotic groove the entire time,” recalls GSD&M’s Maki. “Some days, it felt like we were sharing the same brain.” The team managed to shoot 14 different films over the course of the week, along with a range of secondary materials. “It’s rare these days to hear people say that they wouldn’t change a thing about an entire project they’ve just finished,” says Maki. “But that’s how we feel about our first Jarritos project. And we owe so much of our happiness to Ben/Dave and Fueld Films for bringing the work to life and being an ideal partner along the way.” 2011-09-24T07:20:27+02:00 Jarritos advertising 30 http://scaryideas.com/content/25491/ http://scaryideas.com/content/25491. http://scaryideas.com/content/25491 http://scaryideas.com/t/25491.jpg Jarritos : Flex The iconic Jarritos brand of Mexican soft drinks is expanding into the U.S. with the launch of its first general market campaign developed by Austin ad agency GSD&M. Built around the tagline “We’re Not From Here,” the work features a diverse series of films created by the directing team of Ben Hurst and Dave Thomas (known collectively as Ben/Dave) and produced by Austin-based Fueld Films. View the campaign here: http://www.jarritos.com “We knew it would take the right director to nail the comedic timing and what we called the ‘inauthentic wink’ throughout the campaign,” says GSD&M Creative Director Jeff Maki. “Enter Ben and Dave. Their reel had exactly what we were looking for. And we soon found out they were also great at plussing concepts and problem solving.” The directors met early on with the agency creatives, collaborating on script ideas and refining concepts. The centerpiece of the Jarritos campaign would be a branded online TV station called “FUERTE VISION,” featuring several channels of themed content. One channel follows the adventures of an “Urban Luchador,” a fish-out-of-water brand ambassador whose efforts to share bottles of Jarritos often end in mishaps and confusion. Another channel entitled “Involuntary Taste Test” stars an unusually resourceful taste-test man determined to share the fruity flavors of Jarritos with passers-by, whether they want it or not. Yet another Fuerte Vision channel highlights ingenious ways to open Jarritos bottles when no bottle opener is available. Each piece of the campaign was designed to celebrate the unique “otherness” of the Jarritos brand within the general U.S. marketplace. “When the GSD&M team laid all the work out for us, we were frankly giddy,” says Director Dave Thomas, who previously worked as an associate creative director at Crispin Porter+Bogusky. “We loved the boldness of the ‘We’re Not From Here’ positioning. And we were challenged and enticed by the scope of deliverables.” Ben/Dave eventually proposed a treatment that included a variety of formats (with an emphasis on 8mm film) and a smorgasbord of lo-fi stunts, gags, props and effects. “The idea was to make everything feel oddly cobbled-together and foreign,” explains Director Ben Hurst. “Like some weird piece of film you discover on late-night TV, or on an unlabeled VHS tape from a thrift store.” Their early collaboration with agency creatives paid off during the challenging 5-day shoot—which happened to take place during one of the hottest weeks ever recorded in Texas. “With most projects, there is maybe one cool stunt or gag that originally draws us to the job,” says Hurst. “Something we haven’t tried before, or something we’ve always wanted to create. On this shoot, we had several of those elements, every single day.” “We were in a really great symbiotic groove the entire time,” recalls GSD&M’s Maki. “Some days, it felt like we were sharing the same brain.” The team managed to shoot 14 different films over the course of the week, along with a range of secondary materials. “It’s rare these days to hear people say that they wouldn’t change a thing about an entire project they’ve just finished,” says Maki. “But that’s how we feel about our first Jarritos project. And we owe so much of our happiness to Ben/Dave and Fueld Films for bringing the work to life and being an ideal partner along the way.” 2011-09-24T07:22:06+02:00 Jarritos advertising 30 http://scaryideas.com/content/25492/ http://scaryideas.com/content/25492. http://scaryideas.com/content/25492 http://scaryideas.com/t/25492.jpg Jarritos : Marathon The iconic Jarritos brand of Mexican soft drinks is expanding into the U.S. with the launch of its first general market campaign developed by Austin ad agency GSD&M. Built around the tagline “We’re Not From Here,” the work features a diverse series of films created by the directing team of Ben Hurst and Dave Thomas (known collectively as Ben/Dave) and produced by Austin-based Fueld Films. View the campaign here: http://www.jarritos.com “We knew it would take the right director to nail the comedic timing and what we called the ‘inauthentic wink’ throughout the campaign,” says GSD&M Creative Director Jeff Maki. “Enter Ben and Dave. Their reel had exactly what we were looking for. And we soon found out they were also great at plussing concepts and problem solving.” The directors met early on with the agency creatives, collaborating on script ideas and refining concepts. The centerpiece of the Jarritos campaign would be a branded online TV station called “FUERTE VISION,” featuring several channels of themed content. One channel follows the adventures of an “Urban Luchador,” a fish-out-of-water brand ambassador whose efforts to share bottles of Jarritos often end in mishaps and confusion. Another channel entitled “Involuntary Taste Test” stars an unusually resourceful taste-test man determined to share the fruity flavors of Jarritos with passers-by, whether they want it or not. Yet another Fuerte Vision channel highlights ingenious ways to open Jarritos bottles when no bottle opener is available. Each piece of the campaign was designed to celebrate the unique “otherness” of the Jarritos brand within the general U.S. marketplace. “When the GSD&M team laid all the work out for us, we were frankly giddy,” says Director Dave Thomas, who previously worked as an associate creative director at Crispin Porter+Bogusky. “We loved the boldness of the ‘We’re Not From Here’ positioning. And we were challenged and enticed by the scope of deliverables.” Ben/Dave eventually proposed a treatment that included a variety of formats (with an emphasis on 8mm film) and a smorgasbord of lo-fi stunts, gags, props and effects. “The idea was to make everything feel oddly cobbled-together and foreign,” explains Director Ben Hurst. “Like some weird piece of film you discover on late-night TV, or on an unlabeled VHS tape from a thrift store.” Their early collaboration with agency creatives paid off during the challenging 5-day shoot—which happened to take place during one of the hottest weeks ever recorded in Texas. “With most projects, there is maybe one cool stunt or gag that originally draws us to the job,” says Hurst. “Something we haven’t tried before, or something we’ve always wanted to create. On this shoot, we had several of those elements, every single day.” “We were in a really great symbiotic groove the entire time,” recalls GSD&M’s Maki. “Some days, it felt like we were sharing the same brain.” The team managed to shoot 14 different films over the course of the week, along with a range of secondary materials. “It’s rare these days to hear people say that they wouldn’t change a thing about an entire project they’ve just finished,” says Maki. “But that’s how we feel about our first Jarritos project. And we owe so much of our happiness to Ben/Dave and Fueld Films for bringing the work to life and being an ideal partner along the way.” 2011-09-24T07:23:40+02:00 Jarritos advertising 30 http://scaryideas.com/content/25500/ http://scaryideas.com/content/25500. http://scaryideas.com/content/25500 http://scaryideas.com/t/25500.jpg Hertz : Give the dog a bone Smart and simple advertising campaign to announce that Hertz now have dog cages fitted in their hire cars. 2011-09-26T08:03:47+02:00 Hertz advertising 30 http://scaryideas.com/content/25503/ http://scaryideas.com/content/25503. http://scaryideas.com/content/25503 http://scaryideas.com/t/25503.jpg Dragon Speech Recognition Software : Pirate 2011-09-26T08:08:22+02:00 Dragon Speech Recognition Software advertising 30 http://scaryideas.com/content/25505/ http://scaryideas.com/content/25505. http://scaryideas.com/content/25505 http://scaryideas.com/t/25505.jpg Dragon Speech Recognition Software : Start up 2011-09-26T08:12:58+02:00 Dragon Speech Recognition Software advertising 30 http://scaryideas.com/content/25506/ http://scaryideas.com/content/25506. http://scaryideas.com/content/25506 http://scaryideas.com/t/25506.jpg American Tourister : India 2011-09-26T08:16:19+02:00 American Tourister advertising 30 http://scaryideas.com/content/25507/ http://scaryideas.com/content/25507. http://scaryideas.com/content/25507 http://scaryideas.com/t/25507.jpg Dragon Speech Recognition Software : Romance novel 2011-09-26T08:17:36+02:00 Dragon Speech Recognition Software advertising 30 http://scaryideas.com/content/25525/ http://scaryideas.com/content/25525. http://scaryideas.com/content/25525 http://scaryideas.com/t/25525.jpg Carlsberg : Bikers in Cinema Stunt Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react? 2011-09-27T08:23:24+02:00 Carlsberg advertising 30 http://scaryideas.com/content/25526/ http://scaryideas.com/content/25526. http://scaryideas.com/content/25526 http://scaryideas.com/t/25526.jpg IKEA : More Appliances 2011-09-27T08:24:45+02:00 IKEA advertising 30 http://scaryideas.com/content/25527/ http://scaryideas.com/content/25527. http://scaryideas.com/content/25527 http://scaryideas.com/t/25527.jpg Orange : Check Roxy Pro Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes. Massive success : 100% of bracelets used / 4+ “check” per fan / 120.000 views on Facebook. 2011-09-27T08:25:44+02:00 Orange advertising 30 http://scaryideas.com/content/25528/ http://scaryideas.com/content/25528. http://scaryideas.com/content/25528 http://scaryideas.com/t/25528.jpg McDonald's : No Surprises 2011-09-27T08:27:03+02:00 McDonald's advertising 30 http://scaryideas.com/content/25529/ http://scaryideas.com/content/25529. http://scaryideas.com/content/25529 http://scaryideas.com/t/25529.jpg Philips : Make me a Morning Person 2011-09-27T08:27:46+02:00 Philips advertising 30 http://scaryideas.com/content/25531/ http://scaryideas.com/content/25531. http://scaryideas.com/content/25531 http://scaryideas.com/t/25531.jpg Kaffeine Communications : Anagram 2011-09-27T08:30:36+02:00 Kaffeine Communications advertising 30 http://scaryideas.com/content/25533/ http://scaryideas.com/content/25533. http://scaryideas.com/content/25533 http://scaryideas.com/t/25533.jpg La Ligue contre le Cancer : La Magie du Don Donate and life goes on. 2011-09-27T08:32:36+02:00 La Ligue contre le Cancer advertising 30 http://scaryideas.com/content/25534/ http://scaryideas.com/content/25534. http://scaryideas.com/content/25534 http://scaryideas.com/t/25534.jpg Carl's Jr. / Hardee's Steakhouse Burger : Hamblor, God of Hamburgers 2011-09-27T08:34:52+02:00 Carl's Jr. / Hardee's Steakhouse Burger advertising 30 http://scaryideas.com/content/25538/ http://scaryideas.com/content/25538. http://scaryideas.com/content/25538 http://scaryideas.com/t/25538.jpg Vodacom : Virtual Stadium 2011-09-27T08:40:43+02:00 Vodacom advertising 30 http://scaryideas.com/content/25549/ http://scaryideas.com/content/25549. http://scaryideas.com/content/25549 http://scaryideas.com/t/25549.jpg Google : Gives Google Gives lets users attach a charitable donation to any email needing a response. Once the recipient responds to the email, the donation is made. 2011-09-28T07:54:08+02:00 Google advertising 30 http://scaryideas.com/content/25550/ http://scaryideas.com/content/25550. http://scaryideas.com/content/25550 http://scaryideas.com/t/25550.jpg Jubilee Ford : Rockstar Photo Op 2011-09-28T07:55:36+02:00 Jubilee Ford advertising 30 http://scaryideas.com/content/25551/ http://scaryideas.com/content/25551. http://scaryideas.com/content/25551 http://scaryideas.com/t/25551.jpg Pepsi Max : Maximizados Maximum amusement. Maximum attitude. 2011-09-28T07:56:25+02:00 Pepsi Max advertising 30 http://scaryideas.com/content/25552/ http://scaryideas.com/content/25552. http://scaryideas.com/content/25552 http://scaryideas.com/t/25552.jpg Audi, Mediacom : Untitled Jersey Project Episode 1 2011-09-28T07:57:18+02:00 Audi, Mediacom advertising 30 http://scaryideas.com/content/25553/ http://scaryideas.com/content/25553. http://scaryideas.com/content/25553 http://scaryideas.com/t/25553.jpg Audi, Mediacom : Untitled Jersey Project Episode 2 2011-09-28T07:57:55+02:00 Audi, Mediacom advertising 30 http://scaryideas.com/content/25564/ http://scaryideas.com/content/25564. http://scaryideas.com/content/25564 http://scaryideas.com/t/25564.jpg Lynx : Auto Romeo The ‘Lynx Auto Romeo’ app provides a simple solution to juggling the attention of multiple girls - automatically sending romantic, personalized messages to girls on your behalf, simply by answering a few questions about them. Once you input simple information such as her name, her birthday, hair colour and best feature, the app will create hundreds of automatic messages you can then select to send. ‘Lynx Auto Romeo’ has three different flirt levels you can choose from, to decide how steamy you want your messages to be – warm, hot and steamy. If you don’t know the girl very well, you may want to set it on warm and see what develops. If things are getting spicy and you’re feeling confident, set it to steamy and see what comes up! BBH Asia Pacific partnered with one of the world’s leading digital mobile developers - Monterosa - to create the Lynx Auto Romeo app. The Lynx Auto Romeo app is available worldwide to download for free for iPhone and Android. 2011-09-28T08:10:38+02:00 Lynx advertising 30 http://scaryideas.com/content/25566/ http://scaryideas.com/content/25566. http://scaryideas.com/content/25566 http://scaryideas.com/t/25566.jpg Activision : 50,000 Bucks 2011-09-28T08:13:12+02:00 Activision advertising 30 http://scaryideas.com/content/25567/ http://scaryideas.com/content/25567. http://scaryideas.com/content/25567 http://scaryideas.com/t/25567.jpg OU Medicine Cancer Center : Hair 2011-09-28T08:20:39+02:00 OU Medicine Cancer Center advertising 30 http://scaryideas.com/content/25568/ http://scaryideas.com/content/25568. http://scaryideas.com/content/25568 http://scaryideas.com/t/25568.jpg Sony Ericsson : Sewer worker Esteban When you get a break from work, play. 2011-09-29T08:33:29+02:00 Sony Ericsson advertising 30 http://scaryideas.com/content/25569/ http://scaryideas.com/content/25569. http://scaryideas.com/content/25569 http://scaryideas.com/t/25569.jpg McDonald's : Family Time Forever 2011-09-29T08:35:43+02:00 McDonald's advertising 30 http://scaryideas.com/content/25572/ http://scaryideas.com/content/25572. http://scaryideas.com/content/25572 http://scaryideas.com/t/25572.jpg Audi : Hummingbird 2011-09-29T08:45:44+02:00 Audi advertising 30 http://scaryideas.com/content/25573/ http://scaryideas.com/content/25573. http://scaryideas.com/content/25573 http://scaryideas.com/t/25573.jpg Unimed Health Care : Arcade Game Level 1 - Math Exam Level 2 - Girlfriend Level 3 - First Job It's not easy being a student. You need to be healthy. Unimed Health Care 2011-09-29T08:46:33+02:00 Unimed Health Care advertising 30 http://scaryideas.com/content/25574/ http://scaryideas.com/content/25574. http://scaryideas.com/content/25574 http://scaryideas.com/t/25574.jpg Amazon Kindle : Fire is born 2011-09-29T08:47:16+02:00 Amazon Kindle advertising 30 http://scaryideas.com/content/25575/ http://scaryideas.com/content/25575. http://scaryideas.com/content/25575 http://scaryideas.com/t/25575.jpg Lowe's : Don't stop 2011-09-29T08:51:18+02:00 Lowe's advertising 30 http://scaryideas.com/content/25576/ http://scaryideas.com/content/25576. http://scaryideas.com/content/25576 http://scaryideas.com/t/25576.jpg Tooheys Extra Dry : Nocturnal Migration 2011-09-29T08:52:06+02:00 Tooheys Extra Dry advertising 30 http://scaryideas.com/content/25577/ http://scaryideas.com/content/25577. http://scaryideas.com/content/25577 http://scaryideas.com/t/25577.jpg Japan Racing and Livestock Promotion Foundation : Panyee FC shot film Offer the chance to experience horse racing to those in their 20s with no experience of horse racing and who have the perception that 'Horse racing is for old men I don't know how to play'. Have the target share their experience with their friends and make them visit the race course. We created Japan World Cup, an imaginary horse racing to determine the fastest horse in the world by combining two important elements of Japanese culture, animation and comedy to have our target experience horse racing online. *Please click "JAPAN WORLD CUP" below the AVP. 2011-09-29T09:01:01+02:00 Japan Racing and Livestock Promotion Foundation advertising 30 http://scaryideas.com/content/25585/ http://scaryideas.com/content/25585. http://scaryideas.com/content/25585 http://scaryideas.com/t/25585.jpg Legoland : A Ford Explorer built with 380,000 LEGO bricks To celebrate the opening of Legoland US. Lego built a Ford Explorer out of 380,000 lego bricks in 22 hours 2011-09-29T10:03:11+02:00 Legoland advertising 30 http://scaryideas.com/content/25590/ http://scaryideas.com/content/25590. http://scaryideas.com/content/25590 http://scaryideas.com/t/25590.jpg Clorox : Potty 2011-09-29T16:22:47+02:00 Clorox advertising 30 http://scaryideas.com/content/25591/ http://scaryideas.com/content/25591. http://scaryideas.com/content/25591 http://scaryideas.com/t/25591.jpg Clorox : Uncle Steve 2011-09-29T16:28:11+02:00 Clorox advertising 30 http://scaryideas.com/content/25592/ http://scaryideas.com/content/25592. http://scaryideas.com/content/25592 http://scaryideas.com/t/25592.jpg Clorox : Not Pregnant 2011-09-29T16:29:42+02:00 Clorox advertising 30 http://scaryideas.com/content/25593/ http://scaryideas.com/content/25593. http://scaryideas.com/content/25593 http://scaryideas.com/t/25593.jpg Clorox : Daddy 2011-09-29T16:30:48+02:00 Clorox advertising 30 http://scaryideas.com/content/25594/ http://scaryideas.com/content/25594. http://scaryideas.com/content/25594 http://scaryideas.com/t/25594.jpg Snickers : The Man Who Played Literally Hungry Film Snickers and BBDO New York, recently partnered up with NFL Films to release a documentary that chronicles the epic mistake that the Dallas Cowboys defensive Leon Lett committed on Thanksgiving Day in 1993. The film, titled “The Man Who Played Literally Hungry: Leon Lett and the True Story Behind His Infamous Thanksgiving Blunder” sheds new light on the potential cause of Lett’s uncharacteristic play that fateful night, which still haunts him 18 years later. The film premiered at www.nfl.com/snickers on September 8, 2011. After watching the film, viewers will have the opportunity to “forgive Leon” for playing literally hungry at www.nfl.com/snickers. If Leon can reach a total of 25,000 “forgives”, SNICKERS will send him to this year’s rematch between the Cowboys and Dolphins. 2011-09-29T16:58:02+02:00 Snickers advertising 30 http://scaryideas.com/content/25595/ http://scaryideas.com/content/25595. http://scaryideas.com/content/25595 http://scaryideas.com/t/25595.jpg Snickers : The Man Who Played Literally Hungry Trailer Snickers and BBDO New York, recently partnered up with NFL Films to release a documentary that chronicles the epic mistake that the Dallas Cowboys defensive Leon Lett committed on Thanksgiving Day in 1993. The film, titled “The Man Who Played Literally Hungry: Leon Lett and the True Story Behind His Infamous Thanksgiving Blunder” sheds new light on the potential cause of Lett’s uncharacteristic play that fateful night, which still haunts him 18 years later. The film premiered at www.nfl.com/snickers on September 8, 2011. After watching the film, viewers will have the opportunity to “forgive Leon” for playing literally hungry at www.nfl.com/snickers. If Leon can reach a total of 25,000 “forgives”, SNICKERS will send him to this year’s rematch between the Cowboys and Dolphins. 2011-09-29T17:03:01+02:00 Snickers advertising 30 http://scaryideas.com/content/25598/ http://scaryideas.com/content/25598. http://scaryideas.com/content/25598 http://scaryideas.com/t/25598.jpg Citroën : Finger 2011-09-30T08:26:09+02:00 Citroën advertising 30 http://scaryideas.com/content/25599/ http://scaryideas.com/content/25599. http://scaryideas.com/content/25599 http://scaryideas.com/t/25599.jpg Citroën : Hassle 2011-09-30T08:26:01+02:00 Citroën advertising 30 http://scaryideas.com/content/25600/ http://scaryideas.com/content/25600. http://scaryideas.com/content/25600 http://scaryideas.com/t/25600.jpg Citroën : Lawnmover 2011-09-30T08:25:55+02:00 Citroën advertising 30 http://scaryideas.com/content/25601/ http://scaryideas.com/content/25601. http://scaryideas.com/content/25601 http://scaryideas.com/t/25601.jpg Citroën : Satellite navigation 2011-09-30T08:25:48+02:00 Citroën advertising 30 http://scaryideas.com/content/25602/ http://scaryideas.com/content/25602. http://scaryideas.com/content/25602 http://scaryideas.com/t/25602.jpg Pepsi Max : Daytona Roadtrip A new branded content web viral for Pepsi Max called “Daytona Roadtrip,” edited by Anthony Marinelli of the multi-dimensional creative production/post house ShootersNYC -- currently seen on the Pepsi Max website and its Facebook and YouTube pages -- teams NASCAR great Jeff Gordon with “Max,” the Pepsi Max truck driver on a series of hilarious vignettes as they drive the Pepsi Max truck to Daytona Beach, Florida, site of the Daytona 500. The nearly 3 minute long piece was created by agency TracyLocke, Wilton, CT, and directed by Matt Pittroff of New York-based production company Twist. ''The chemistry between Jeff and 'Max' was very natural,'' Marinelli says. ''Editorially this is no different than a traditional ad -- my focus was on making it as funny as I could and telling a great story. It was nice to have more than 30 seconds to work with, but the challenge, as with any ad, was finding the best bits, and the perfect timing and pace to make those bits work.'' In the short, which has been seen by nearly 150,000 YouTube visitors so far, begins with mock-spaghetti western-style confrontation between Max and Gordon over who is going to drive the Pepsi Max truck. They compromise with both in the drivers’ seat each with one hand on the wheel. From there we see a series of set-ups each representing another day on the road to Daytona. Some of the scenes include Gordon, in hilarious fashion, revealing he can’t change a tire; a debate over what to name the toy hula-girl on the dashboard; and Gordon doing donuts in the parking lot resulting in a clearly shaken Max hyperventilating into a paper bag. Marinelli noted there were a lot of funny bits that unfortunately didn’t make it into the final piece. ''There was a lot of great stuff that we had to leave out because the piece needed to be under 3 minutes long,'' Marinelli adds. ''But I think the best stuff made it in.'' 2011-09-30T10:05:16+02:00 Pepsi Max advertising 30 http://scaryideas.com/content/25604/ http://scaryideas.com/content/25604. http://scaryideas.com/content/25604 http://scaryideas.com/t/25604.jpg Mercedes-Benz : Stayin' Alive 2011-09-30T08:31:23+02:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/25605/ http://scaryideas.com/content/25605. http://scaryideas.com/content/25605 http://scaryideas.com/t/25605.jpg Panasonic : Meet Rommy Gulla 2011-09-30T08:32:09+02:00 Panasonic advertising 30 http://scaryideas.com/content/25606/ http://scaryideas.com/content/25606. http://scaryideas.com/content/25606 http://scaryideas.com/t/25606.jpg Snickers : The Man Who Played Literally Hungry (Film) Snickers and BBDO New York, recently partnered up with NFL Films to release a documentary that chronicles the epic mistake that the Dallas Cowboys defensive Leon Lett committed on Thanksgiving Day in 1993. The film, titled “The Man Who Played Literally Hungry: Leon Lett and the True Story Behind His Infamous Thanksgiving Blunder” sheds new light on the potential cause of Lett’s uncharacteristic play that fateful night, which still haunts him 18 years later. The film premiered at www.nfl.com/snickers on September 8, 2011. After watching the film, viewers will have the opportunity to “forgive Leon” for playing literally hungry at www.nfl.com/snickers. If Leon can reach a total of 25,000 “forgives”, SNICKERS will send him to this year’s rematch between the Cowboys and Dolphins. 2011-09-30T08:32:58+02:00 Snickers advertising 30 http://scaryideas.com/content/25607/ http://scaryideas.com/content/25607. http://scaryideas.com/content/25607 http://scaryideas.com/t/25607.jpg Snickers : The Man Who Played Literally Hungry (Trailer) Snickers and BBDO New York, recently partnered up with NFL Films to release a documentary that chronicles the epic mistake that the Dallas Cowboys defensive Leon Lett committed on Thanksgiving Day in 1993. The film, titled “The Man Who Played Literally Hungry: Leon Lett and the True Story Behind His Infamous Thanksgiving Blunder” sheds new light on the potential cause of Lett’s uncharacteristic play that fateful night, which still haunts him 18 years later. The film premiered at www.nfl.com/snickers on September 8, 2011. After watching the film, viewers will have the opportunity to “forgive Leon” for playing literally hungry at www.nfl.com/snickers. If Leon can reach a total of 25,000 “forgives”, SNICKERS will send him to this year’s rematch between the Cowboys and Dolphins. 2011-09-30T08:33:36+02:00 Snickers advertising 30 http://scaryideas.com/content/25608/ http://scaryideas.com/content/25608. http://scaryideas.com/content/25608 http://scaryideas.com/t/25608.jpg FedEx : Package #83 2011-10-06T08:23:01+02:00 FedEx advertising 30 http://scaryideas.com/content/25617/ http://scaryideas.com/content/25617. http://scaryideas.com/content/25617 http://scaryideas.com/t/25617.jpg Release Dance School : Runaway Legs Dance school wanted to attract men, but everyone knows, that men never dance. How can we change that perception? 2011-09-30T09:00:38+02:00 Release Dance School advertising 30 http://scaryideas.com/content/25612/ http://scaryideas.com/content/25612. http://scaryideas.com/content/25612 http://scaryideas.com/t/25612.jpg EA Sports, FIFA Soccer 12 : Get Ready 2011-09-30T10:26:46+02:00 EA Sports, FIFA Soccer 12 advertising 30 http://scaryideas.com/content/25613/ http://scaryideas.com/content/25613. http://scaryideas.com/content/25613 http://scaryideas.com/t/25613.jpg Pacific Standard Time : Jason Schwartzman Celebrates John Baldessari As TBWA\Chiat\Day LA's second installment in a series that pairs up culturally influential Angelenos of different generations to discuss art, “Schwartzman Celebrates Baldessari” is part of the creative campaign to promote Pacific Standard Time: Art in L.A. 1945-1980 the unprecedented six-month celebration of the birth of the Los Angeles art scene. “Schwartzman Celebrates Baldessari” parodies misperceptions that surround museum culture in an entertaining short film created to entice and inspire the “everyman” to put away preconceived notions about the art world and experience the important exhibitions of Pacific Standard Time. The video invites viewers to explore authentic connections between present-day pop culture artists and renowned artists featured in Pacific Standard Time exhibitions and are intended to reframe the artist and the art audience in different ways. With more to come, the videos are located at www.pacificstandardtime.org, the virtual hub for the initiative. 2011-09-30T10:04:01+02:00 Pacific Standard Time advertising 30 http://scaryideas.com/content/25619/ http://scaryideas.com/content/25619. http://scaryideas.com/content/25619 http://scaryideas.com/t/25619.jpg Bon-Ton Stores : Fashion Branding In a brand-new commercial campaign launched this fall for Bon-Ton Stores, the key to any fashionable woman’s character is revealed: her attitude. Directed by international talent Guy Sagy of Accomplice, the new campaign shows that a confident woman in the latest Bon-Ton fashions is a force to be reckoned with. Shot on location throughout Chicago amidst this past summer’s heat wave, Accomplice’s Guy Sagy directed a series of fashion models as they showcased the diversity of Bon-Ton’s fashions. According to the Director, who has shot commercial campaigns all over the world, the collaboration with Bon-Ton Creative Director Barb Pellegrino was incredibly important to the overall vision, as well as the partnership with the creative team at Laughlin Constable. “We had a lot of fun,” notes Sagy, “amidst really challenging conditions. We shot all over the city to create this wonderful collage of images, which I was very inspired by. The models were in furs, while we were all in T-shirts and shorts. But we all worked together and created a very beautiful campaign, which provides a very strong visual experience for the Bon-Ton Stores brand.” “Accomplice was the ideal creative partner for the fall commercial campaign,” comments Barb Pellegrino, Vice President, Advertising and Creative Services for The Bon-Ton Stores. “Director Guy Sagy and his team were fun and easy to work with. They captured the Bon-Ton Stores’ vision and showcased the fall collection in the beautiful city of Chicago. We are thrilled with the end result.” "The entire production was a wonderful collaboration between Guy Sagy/Accomplice Media, Bon-Ton and Laughlin Constable,” concludes Carrie Nygren, VP/Associate Creative Director at the agency. “By taking the fashion ‘to the street’ via editorial shooting, we were able to produce spots that deliver fashion as trendy, confident, as well as attainable. Women should feel good when it comes to fashion while maintaining an individual sense of style, and Guy Sagy was the perfect director to capture those moments across the Fashion and Shoe spots, allowing us to differentiate Bon-Ton from other retailers." 2011-09-30T11:03:04+02:00 Bon-Ton Stores advertising 30 http://scaryideas.com/content/25614/ http://scaryideas.com/content/25614. http://scaryideas.com/content/25614 http://scaryideas.com/t/25614.jpg Kyocera, Virgin Mobile : The Echo Temple 2011-09-30T08:45:07+02:00 Kyocera, Virgin Mobile advertising 30 http://scaryideas.com/content/25615/ http://scaryideas.com/content/25615. http://scaryideas.com/content/25615 http://scaryideas.com/t/25615.jpg Jive Talk : Augmented Reality CD Package This interactive CD package was designed for Jive Talk's latest album '123 Jump!'. To enhance fans' experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes. Fold the CD case to form the stage and scan the AR code to start the band's "live" animated performance. Watch the animated Jive Talk members perform their title track, "123 Jump!". The inner booklet shows each of the four band members. Scan the QR markers, place your Smart Phone over the band members' mouths and watch the guys sing their music! Try experimenting with the music by scanning the band members at different times to remix the song, or break the song down and listen to each member individually. 2011-09-30T10:06:05+02:00 Jive Talk advertising 30 http://scaryideas.com/content/25616/ http://scaryideas.com/content/25616. http://scaryideas.com/content/25616 http://scaryideas.com/t/25616.jpg Maxcom : Yuzu "In Mexico, when young people are bored, they tend to say 'Cree cree', emulating the cricket sound. That's the insight on which we built the campaign character. The Yuzu cricket is to boredom, what the Grim Reaper is to death: its materialization. Everytime you are bored, the cricket appears in your life aiming at keeping you entertained. But, being an bad professional, he makes boredom more unbearable. The cricket tone is like lowsy jokes; they suck, but still make you laugh. It is a ball-buster -and such meanness does really feel- but still you like it. The product, advertised in the campaign, is the first live TV to be enjoyed on any portable devices: cell phones, tablets, laptops, etc. Different from Netflix, which has just been launched, Yuzu is LIVE. It does not depend on a library, containing old stuff. That is the greatest difference of a product that is mind-blowing these days. You may be checking email at the office or on your way to somewhere and yet you will not miss the Barcelona match or your favourite series LIVE. We strongly believe this will revolutionize the Mexican market”. 2011-09-30T08:46:44+02:00 Maxcom advertising 30 http://scaryideas.com/content/25620/ http://scaryideas.com/content/25620. http://scaryideas.com/content/25620 http://scaryideas.com/t/25620.jpg Bon-Ton Stores : Shoes In a brand-new commercial campaign launched this fall for Bon-Ton Stores, the key to any fashionable woman’s character is revealed: her attitude. Directed by international talent Guy Sagy of Accomplice, the new campaign shows that a confident woman in the latest Bon-Ton fashions is a force to be reckoned with. Shot on location throughout Chicago amidst this past summer’s heat wave, Accomplice’s Guy Sagy directed a series of fashion models as they showcased the diversity of Bon-Ton’s fashions. According to the Director, who has shot commercial campaigns all over the world, the collaboration with Bon-Ton Creative Director Barb Pellegrino was incredibly important to the overall vision, as well as the partnership with the creative team at Laughlin Constable. “We had a lot of fun,” notes Sagy, “amidst really challenging conditions. We shot all over the city to create this wonderful collage of images, which I was very inspired by. The models were in furs, while we were all in T-shirts and shorts. But we all worked together and created a very beautiful campaign, which provides a very strong visual experience for the Bon-Ton Stores brand.” “Accomplice was the ideal creative partner for the fall commercial campaign,” comments Barb Pellegrino, Vice President, Advertising and Creative Services for The Bon-Ton Stores. “Director Guy Sagy and his team were fun and easy to work with. They captured the Bon-Ton Stores’ vision and showcased the fall collection in the beautiful city of Chicago. We are thrilled with the end result.” "The entire production was a wonderful collaboration between Guy Sagy/Accomplice Media, Bon-Ton and Laughlin Constable,” concludes Carrie Nygren, VP/Associate Creative Director at the agency. “By taking the fashion ‘to the street’ via editorial shooting, we were able to produce spots that deliver fashion as trendy, confident, as well as attainable. Women should feel good when it comes to fashion while maintaining an individual sense of style, and Guy Sagy was the perfect director to capture those moments across the Fashion and Shoe spots, allowing us to differentiate Bon-Ton from other retailers." 2011-09-30T11:04:22+02:00 Bon-Ton Stores advertising 30 http://scaryideas.com/content/25621/ http://scaryideas.com/content/25621. http://scaryideas.com/content/25621 http://scaryideas.com/t/25621.jpg Bon-Ton Stores : Goodwill In a brand-new commercial campaign launched this fall for Bon-Ton Stores, the key to any fashionable woman’s character is revealed: her attitude. Directed by international talent Guy Sagy of Accomplice, the new campaign shows that a confident woman in the latest Bon-Ton fashions is a force to be reckoned with. Shot on location throughout Chicago amidst this past summer’s heat wave, Accomplice’s Guy Sagy directed a series of fashion models as they showcased the diversity of Bon-Ton’s fashions. According to the Director, who has shot commercial campaigns all over the world, the collaboration with Bon-Ton Creative Director Barb Pellegrino was incredibly important to the overall vision, as well as the partnership with the creative team at Laughlin Constable. “We had a lot of fun,” notes Sagy, “amidst really challenging conditions. We shot all over the city to create this wonderful collage of images, which I was very inspired by. The models were in furs, while we were all in T-shirts and shorts. But we all worked together and created a very beautiful campaign, which provides a very strong visual experience for the Bon-Ton Stores brand.” “Accomplice was the ideal creative partner for the fall commercial campaign,” comments Barb Pellegrino, Vice President, Advertising and Creative Services for The Bon-Ton Stores. “Director Guy Sagy and his team were fun and easy to work with. They captured the Bon-Ton Stores’ vision and showcased the fall collection in the beautiful city of Chicago. We are thrilled with the end result.” "The entire production was a wonderful collaboration between Guy Sagy/Accomplice Media, Bon-Ton and Laughlin Constable,” concludes Carrie Nygren, VP/Associate Creative Director at the agency. “By taking the fashion ‘to the street’ via editorial shooting, we were able to produce spots that deliver fashion as trendy, confident, as well as attainable. Women should feel good when it comes to fashion while maintaining an individual sense of style, and Guy Sagy was the perfect director to capture those moments across the Fashion and Shoe spots, allowing us to differentiate Bon-Ton from other retailers." 2011-09-30T11:05:54+02:00 Bon-Ton Stores advertising 30 http://scaryideas.com/content/25623/ http://scaryideas.com/content/25623. http://scaryideas.com/content/25623 http://scaryideas.com/t/25623.jpg WIND : A Night at the Store 2011-09-30T12:03:01+02:00 WIND advertising 30 http://scaryideas.com/content/25632/ http://scaryideas.com/content/25632. http://scaryideas.com/content/25632 http://scaryideas.com/t/25632.jpg Adecco : Be the next CEO In order to attract the brightest students Adecco offered the best job they had -The position as the Chief Executive Officer of the whole company. 2011-10-03T09:06:51+02:00 Adecco advertising 30 http://scaryideas.com/content/25634/ http://scaryideas.com/content/25634. http://scaryideas.com/content/25634 http://scaryideas.com/t/25634.jpg Berocca Boost : Donkey 2011-10-03T09:08:47+02:00 Berocca Boost advertising 30 http://scaryideas.com/content/25636/ http://scaryideas.com/content/25636. http://scaryideas.com/content/25636 http://scaryideas.com/t/25636.jpg New York Writes Itself : Taxi New York Writes Itself is an ongoing series of creative productions fueled by the real people of New York - what people see and hear in the city is recorded as a ‘script,’ which forms the inspiration for music, creative writing, art exhibitions and more. 2011-10-03T09:12:39+02:00 New York Writes Itself advertising 30 http://scaryideas.com/content/25640/ http://scaryideas.com/content/25640. http://scaryideas.com/content/25640 http://scaryideas.com/t/25640.jpg Migros : Made in your region. Made for your region. The commercial shows a cheese being handmade in a Swiss village and meant to be shipped to a far away place but the cheesemaker changes his mind and instead brings the cheese back to his hometown and into the hand of a Migros employee, for the Migros Label "Made in your region, for your region." 2011-10-03T09:22:27+02:00 Migros advertising 30 http://scaryideas.com/content/25639/ http://scaryideas.com/content/25639. http://scaryideas.com/content/25639 http://scaryideas.com/t/25639.jpg Camparisoda : Welcome To Giulia 2011-10-03T09:21:29+02:00 Camparisoda advertising 30 http://scaryideas.com/content/25645/ http://scaryideas.com/content/25645. http://scaryideas.com/content/25645 http://scaryideas.com/t/25645.jpg EA Sports, FIFA Soccer 12 : Tim Lincecum vs. Landon Donovan 2011-10-03T09:57:39+02:00 EA Sports, FIFA Soccer 12 advertising 30 http://scaryideas.com/content/25646/ http://scaryideas.com/content/25646. http://scaryideas.com/content/25646 http://scaryideas.com/t/25646.jpg EA Sports, FIFA Soccer 12 : Hope Solo vs. Steve Nash 2011-10-03T09:57:45+02:00 EA Sports, FIFA Soccer 12 advertising 30 http://scaryideas.com/content/25647/ http://scaryideas.com/content/25647. http://scaryideas.com/content/25647 http://scaryideas.com/t/25647.jpg AS&S Radio Sales & Services : Enkelschreck, Acid on Wheels Radio Advertising is old school? Check out Enkelschreck, Germanys oldest female Rapper and watch her Music Video on Youtube: http://www.youtube.com/watch?v=7XrK-doVUPQ 2011-10-03T09:59:12+02:00 AS&S Radio Sales & Services advertising 30 http://scaryideas.com/content/25648/ http://scaryideas.com/content/25648. http://scaryideas.com/content/25648 http://scaryideas.com/t/25648.jpg Fundación Vicente Sarmiento Ledesma : Jail 2011-10-03T10:02:24+02:00 Fundación Vicente Sarmiento Ledesma advertising 30 http://scaryideas.com/content/25654/ http://scaryideas.com/content/25654. http://scaryideas.com/content/25654 http://scaryideas.com/t/25654.jpg Ania Foundation : Rules of the road 2011-10-03T10:07:28+02:00 Ania Foundation advertising 30 http://scaryideas.com/content/25666/ http://scaryideas.com/content/25666. http://scaryideas.com/content/25666 http://scaryideas.com/t/25666.jpg Bredbandsbolaget : Broadband, telephony and TV 2011-10-04T10:43:07+02:00 Bredbandsbolaget advertising 30 http://scaryideas.com/content/25667/ http://scaryideas.com/content/25667. http://scaryideas.com/content/25667 http://scaryideas.com/t/25667.jpg Bredbandsbolaget : TV on demand 2011-10-04T10:43:48+02:00 Bredbandsbolaget advertising 30 http://scaryideas.com/content/25668/ http://scaryideas.com/content/25668. http://scaryideas.com/content/25668 http://scaryideas.com/t/25668.jpg Bredbandsbolaget : For everyone 2011-10-04T10:44:17+02:00 Bredbandsbolaget advertising 30 http://scaryideas.com/content/25669/ http://scaryideas.com/content/25669. http://scaryideas.com/content/25669 http://scaryideas.com/t/25669.jpg TBS : Any Device on Conan 2011-10-04T10:45:59+02:00 TBS advertising 30 http://scaryideas.com/content/25670/ http://scaryideas.com/content/25670. http://scaryideas.com/content/25670 http://scaryideas.com/t/25670.jpg Buggatti : Privilege Tie 2011-10-04T10:48:35+02:00 Buggatti advertising 30 http://scaryideas.com/content/25672/ http://scaryideas.com/content/25672. http://scaryideas.com/content/25672 http://scaryideas.com/t/25672.jpg Doritos & Pepsi : Superpowerful Duo Doritos and Pepsi Max have joined forces! In a UK first, global super-brands Doritos and Pepsi Max have teamed up to bring fans the very latest in digital entertainment with a uniquely interactive online comic book which follows the adventures of two new superheroes, FireFingers and IceFist. The classic style comic book is inspired by the launch of the brands’ exclusive complementary products, Doritos Jalapeño Fire and Pepsi MAX Citrus Freeze, which together create super-powerful combination of spicy hot and cooling lime. AMV BBDO wanted us to creatively develop and lead this integrated project including an online comic, TVC and print work to create a campaign that had never been seen before. We all agreed from the outset that we needed to stay authentic to the comic book world and we needed to create unique characters and tell a compelling story that would excite the audience wherever they are. Lead by The Mill’s digital creative team and by director Jonathan Vuillemin, we directed, illustrated and animated the commercial and creatively developed, designed and built the full digital campaign, working closely with AMV BBDO. The 30 second launch spot, ‘A Superpowerful Combination’, completed over an eight-week period, acts as a trailer and traffic-driver to the campaign’s digital centrepiece. The spot aired on Saturday 1 October during The X Factor on ITV1. The first task for us was the development of character and story. The Mill’s illustrators and animators, Jonathan Vuillemin and Carlos Nieto, began designing the superheroes, the baddies and secondary characters. Mill digital creatives, Haydn Kerr and Nick Morland, began work developing the storyline with a well-known comic book writer. The third strand of work saw our digital team design the online experience - interactions, user journey, soundtrack and so on. Once AMV BBDO were happy with the characters and story for both episodes (yes there are two episodes folks) the comic book storyboard artist began work drawing up the pencilled frames. As he set to work, Jonathan and the Motion Design team, headed by Nils Kloth, began the animatic for the TVC. Lots of simultaneous workstreams to juggle! With pencilled frames signed off, they were then inked by hand and digitally coloured. This method was pretty time-consuming but follows the exact principals of creating a printed comic book. There were lots of late nights, but it had to be authentic. Once all the inked and coloured frames were supplied, we could replace pencilled frames in both the online comic and the TVC whilst at the same time prepping assets for print. The motion design and Flash animation team worked wonders bringing simple, compelling animation alive for both principal executions. All of the myriad workstreams finally came together to deliver a fantastic integrated campaign, putting great character and storytelling at the heart of the experience. 2011-10-04T10:52:58+02:00 Doritos & Pepsi advertising 30 http://scaryideas.com/content/25674/ http://scaryideas.com/content/25674. http://scaryideas.com/content/25674 http://scaryideas.com/t/25674.jpg The Association of Finish Lawyers : Popsicle 2011-10-04T11:08:18+02:00 The Association of Finish Lawyers advertising 30 http://scaryideas.com/content/25675/ http://scaryideas.com/content/25675. http://scaryideas.com/content/25675 http://scaryideas.com/t/25675.jpg Target : Missoni Academy Award-nominated “Black Swan” cinematographer, Matthew Libatique Brings His Talents To PMH's Swan Song For Target Minneapolis: Peterson Milla Hooks/Minneapolis (PMH) capped a colorful history of commercial work for Target with a grand finale, a vibrant and engagingly stylish spot, "Missoni," announcing the launch of the Missoni for Target line. SUE at CRASH+SUES once again brought her artistry and technical expertise to creating the color-driven imagery that has been the signature of PMH’s highly successful campaign for the national retailer. Budget-conscience fashion-istas responded to the :30 spot’s message in record numbers, buying out all of the limited-time designer Target collection in less than two days, and crashing the retailer’s new website. The PMH’s spot was feature on national news programs as the story unfolded. “The Missoni commercial features PMH’s typical attention to detail. Everything shines,” notes SUE whose earlier Target work for the agency includes the iconic “Bull’s-Eye World,” “Color My World,” “Design for All” and “Hello Goodbuy” campaigns. Missoni is known for its highly patterned apparel, accessories and furnishing, and PMH built upon that signature look. Their spot features Margherita Missoni, granddaughter of the fashion empire's founder, and an accomplice, making their way through a brightly colored, zigzag-patterned world tinged with clandestine undertones. The brand’s blend of functionality and fun is brought home by the stylishly vibrant look of the commercial. The ’60’s-inspired spy scenario unfolds as Missoni’s signature patterns appear everywhere - from interior furnishings and accessories to bikes on the city streets, and of course, clothes. The mystery is solved at the close of the spot with Target’s trademark bull’s-eye revealing itself and the secret…Missoni is now at Target. The spot was shot in Milan, Missoni’s hometown, by director by Alex Prager for Fiordelmondo, Rome and Academy Award-nominated “Black Swan” cinematographer, Matthew Libatique. After the location shoot in Italy wrapped the elements were sent to CRASH+SUES in Minneapolis where SUE began the color correction process using the LUTs and flat files, captured by Libatique on the ARRI ALEXA digital camera. “The ALEXA post process feels like film,” notes Heidi Habben who post produced for CRASH+SUES. “It allows you to push, manipulate and play with color.” PMH creative director David Peterson came to CRASH+SUES for SUE’s dailies pass, which set the tone for the look of the spot. Once the cut was complete and all footage resided on a server, SUE conformed the commercial on her Digital Vision Nucoda FilmMaster. “We did a lot of preparation and color manipulation to make sure the color came through very strong and create a really rich pallet,” she says. “The director sent me stills of Milan’s famed cathedral and blue sky, which I referenced to establish the strong blue and golden look for the commercial’s opening shot of a church glowing golden against an aqua sky.” Although a wide shot of a Missoni-clad woman walking with her similarly attired children down a cobbled street had a building in the background that had gone close to white, the ALEXA footage enabled SUE to mask off the area and get back to the actual golden color of the structure. Its rich tones follow a cafe scene set against a warm orange wall. At the same time SUE was concerned with not adding any extra enhancements that would cause Missoni’s highly patterned products to ring. “We used a lot of power windows and masks so everything was at the right level,” she notes. “We exchanged a lot of email with Italy to make sure we were all on the same page.” The broadcast spot was edited at Channel Z/Minneapolis, finished at Pixel Farm/Minneapolis and ModernMusic/Minneapolis provide the music and audio post services. 2011-10-04T11:43:49+02:00 Target advertising 30 http://scaryideas.com/content/25676/ http://scaryideas.com/content/25676. http://scaryideas.com/content/25676 http://scaryideas.com/t/25676.jpg Wendy's : T-shirt / Here's the Beef Here's the Beef! Introducing Dave's Hot 'n Juicy™ Cheeseburgers. We've gone back to the grill to make our classic cheeseburger thicker, hotter and juicier than ever. We've added new premium toppings like crinkle cut pickles, crisp red onions, and a warm buttered, toasted bun. Dave's Hot 'N Juicy Cheeseburgers are our hottest and juiciest in 40 years! 2011-10-04T13:40:20+02:00 Wendy's advertising 30 http://scaryideas.com/content/25677/ http://scaryideas.com/content/25677. http://scaryideas.com/content/25677 http://scaryideas.com/t/25677.jpg JC Penney : JCP Everybody Wins - Phoebe 2011-10-04T13:42:07+02:00 JC Penney advertising 30 http://scaryideas.com/content/25678/ http://scaryideas.com/content/25678. http://scaryideas.com/content/25678 http://scaryideas.com/t/25678.jpg Dish Network : Cowboys 2011-10-04T17:32:47+02:00 Dish Network advertising 30 http://scaryideas.com/content/25679/ http://scaryideas.com/content/25679. http://scaryideas.com/content/25679 http://scaryideas.com/t/25679.jpg Dish Network : Lunch 2011-10-04T17:34:36+02:00 Dish Network advertising 30 http://scaryideas.com/content/25680/ http://scaryideas.com/content/25680. http://scaryideas.com/content/25680 http://scaryideas.com/t/25680.jpg Dish Network : Celebration 2011-10-04T17:41:02+02:00 Dish Network advertising 30 http://scaryideas.com/content/25681/ http://scaryideas.com/content/25681. http://scaryideas.com/content/25681 http://scaryideas.com/t/25681.jpg Dish Network : Cake 2011-10-04T17:42:25+02:00 Dish Network advertising 30 http://scaryideas.com/content/25682/ http://scaryideas.com/content/25682. http://scaryideas.com/content/25682 http://scaryideas.com/t/25682.jpg Dish Network : Mailman 2011-10-04T17:43:49+02:00 Dish Network advertising 30 http://scaryideas.com/content/25686/ http://scaryideas.com/content/25686. http://scaryideas.com/content/25686 http://scaryideas.com/t/25686.jpg Lynx Excite : My Angel Girlfriend 2011-10-05T08:03:46+02:00 Lynx Excite advertising 30 http://scaryideas.com/content/25687/ http://scaryideas.com/content/25687. http://scaryideas.com/content/25687 http://scaryideas.com/t/25687.jpg Davidoff Cool Water : The power of cool 2011-10-05T08:06:02+02:00 Davidoff Cool Water advertising 30 http://scaryideas.com/content/25695/ http://scaryideas.com/content/25695. http://scaryideas.com/content/25695 http://scaryideas.com/t/25695.jpg Jameson : Hawk of Achill 2011-10-05T08:38:05+02:00 Jameson advertising 30 http://scaryideas.com/content/25700/ http://scaryideas.com/content/25700. http://scaryideas.com/content/25700 http://scaryideas.com/t/25700.jpg ONE : The F-Word, Famine is the Real Obscenity 2011-10-11T08:39:53+02:00 ONE advertising 30 http://scaryideas.com/content/25703/ http://scaryideas.com/content/25703. http://scaryideas.com/content/25703 http://scaryideas.com/t/25703.jpg Vodafone : The Earthquake The unique blood transfusion center in Bucharest needs urgent renovating. If the center crumbles, so will the hospitals, from lack of blood. 2011-10-05T11:56:24+02:00 Vodafone advertising 30 http://scaryideas.com/content/25704/ http://scaryideas.com/content/25704. http://scaryideas.com/content/25704 http://scaryideas.com/t/25704.jpg Webroot : Beeb 2011-10-05T12:56:16+02:00 Webroot advertising 30 http://scaryideas.com/content/25708/ http://scaryideas.com/content/25708. http://scaryideas.com/content/25708 http://scaryideas.com/t/25708.jpg Pelephone : Speed Is In Fashion 2011-10-05T14:01:58+02:00 Pelephone advertising 30 http://scaryideas.com/content/25715/ http://scaryideas.com/content/25715. http://scaryideas.com/content/25715 http://scaryideas.com/t/25715.jpg Nissan Frontier : Hill Climb 2011-10-06T13:14:23+02:00 Nissan Frontier advertising 30 http://scaryideas.com/content/25714/ http://scaryideas.com/content/25714. http://scaryideas.com/content/25714 http://scaryideas.com/t/25714.jpg Nissan Frontier : Landing Gear Interviews 2011-10-06T13:14:32+02:00 Nissan Frontier advertising 30 http://scaryideas.com/content/25718/ http://scaryideas.com/content/25718. http://scaryideas.com/content/25718 http://scaryideas.com/t/25718.jpg Google Chrome : Angry Birds 2011-10-06T13:32:27+02:00 Google Chrome advertising 30 http://scaryideas.com/content/25726/ http://scaryideas.com/content/25726. http://scaryideas.com/content/25726 http://scaryideas.com/t/25726.jpg Garanimals : Waiting Room 2011-10-06T12:45:05+02:00 Garanimals advertising 30 http://scaryideas.com/content/25727/ http://scaryideas.com/content/25727. http://scaryideas.com/content/25727 http://scaryideas.com/t/25727.jpg Garanimals : Swing Set 2011-10-06T12:45:56+02:00 Garanimals advertising 30 http://scaryideas.com/content/25728/ http://scaryideas.com/content/25728. http://scaryideas.com/content/25728 http://scaryideas.com/t/25728.jpg Garanimals : Stroller 2011-10-06T12:46:48+02:00 Garanimals advertising 30 http://scaryideas.com/content/25729/ http://scaryideas.com/content/25729. http://scaryideas.com/content/25729 http://scaryideas.com/t/25729.jpg Garanimals : Dinner 2011-10-06T12:47:23+02:00 Garanimals advertising 30 http://scaryideas.com/content/25730/ http://scaryideas.com/content/25730. http://scaryideas.com/content/25730 http://scaryideas.com/t/25730.jpg Garanimals : Bench 2011-10-06T12:47:47+02:00 Garanimals advertising 30 http://scaryideas.com/content/25731/ http://scaryideas.com/content/25731. http://scaryideas.com/content/25731 http://scaryideas.com/t/25731.jpg Sony Playstation : Michael 2011-10-06T12:49:36+02:00 Sony Playstation advertising 30 http://scaryideas.com/content/25732/ http://scaryideas.com/content/25732. http://scaryideas.com/content/25732 http://scaryideas.com/t/25732.jpg FOX Sports : NFL on Fox Sports Working with FOX Sports Design, Superfad created the promo package for this year’s NFL season conjuring an epic rocket-powered football and the FOX broadcast booth as mission control. To produce the multi asset package, Superfad copiously studied classic space exploration footage – every kid’s dream – and recreated epic shots with an NFL twist. A cinematic blend of live-action footage directed by Will Hyde and impactful 3D animation and compositing under the Creative Direction of Izik Roitman sets the stage for the launch of another explosive season of the NFL. To produce the console shots used to feature a variety of game footage, Superfad designed the look in 3D but chose to build a massive, practical console for enhanced integration and overall quality of image. Smoke and fire were also shot practically, for greater rocket-ball launch effect (need we mention fun?). All of the intricate package assets were delivered with flexibility in mind, allowing the Fox Sports Design team to produce individual game-related spots and promos throughout the season. 3....2....1....blast off! 2011-10-06T12:57:01+02:00 FOX Sports advertising 30 http://scaryideas.com/content/25735/ http://scaryideas.com/content/25735. http://scaryideas.com/content/25735 http://scaryideas.com/t/25735.jpg Bank of New York Mellon : House of Cards Led by Creative Directors Nate Robinson and Andrew Sinagra, the creative team at Ntropic produced an incredibly poignant and timely “visual metaphor” for the latest spot from Bank of New York Mellon entitled “House of Cards.” Collaborating closely with ad agency The Concept Farm for a second year in a row on advertising for the global financial services company, the moving new commercial features live-action, CGI, visual effects, compositing, color grading and final conform by Ntropic and is currently airing nationwide. For Ntropic, having just launched their New York office this summer, this project was a great opportunity to utilize artists and technology in all three offices: Manhattan, Santa Monica and San Francisco. As CD Andrew Sinagra explains, while the live-action shoot of the beautiful Craftsman-style house prominently featured in the spot was shot in Malibu, the edit and coloring was completed in Ntropic’s New York office. “We flew our colorist Marshall Plante to New York to work closely with the agency and client, since they were based there, which was really great. We then created the CGI in L.A., with original music and final Flame compositing completed in San Francisco. It was a true team effort at Ntropic, which is how we like to work.” The collaboration on this project with the agency and client began early on for this project as well, adds Sinagra. “There isn’t a lot of work out there these days with this level of visual metaphor in it. So when Nate and I saw the boards and read the brief, we jumped on it. It was very inspirational. We knew this was going to be a beautiful piece, and were so happy they asked us to contribute our talents again this year.” “Nate and Andrew are artists who can make a disaster look gorgeous,” notes Ray Mendez, ECD, The Concept Farm. “The Ntropic team’s process and scientific approach to the art of how the cards fell was very impressive,” adds Carey Cwieka, Director of Account Management, The Concept Farm. “They are a talented group that delivered a final product which our clients are very proud of.” 2011-10-06T17:41:23+02:00 Bank of New York Mellon advertising 30 http://scaryideas.com/content/25746/ http://scaryideas.com/content/25746. http://scaryideas.com/content/25746 http://scaryideas.com/t/25746.jpg 17th International Contemporary Art Festival SESC_Videobrasil : Good morning. Good afternoon. Good night 2011-10-07T08:04:13+02:00 17th International Contemporary Art Festival SESC_Videobrasil advertising 30 http://scaryideas.com/content/25750/ http://scaryideas.com/content/25750. http://scaryideas.com/content/25750 http://scaryideas.com/t/25750.jpg Johnnie Walker : Keep Walking, Brazil 2011-10-12T08:07:36+02:00 Johnnie Walker advertising 30 http://scaryideas.com/content/25752/ http://scaryideas.com/content/25752. http://scaryideas.com/content/25752 http://scaryideas.com/t/25752.jpg Mercedes-Benz : Passing Through Mixed by Phillip Loeb of Sound Lounge, the new spot for the 2012 Mercedes-Benz C-Class boasts the redesigned model featuring over 2,000 refinements. With this many amazing features-- It’s exquisite from any angle. 2011-10-09T12:19:52+02:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/25757/ http://scaryideas.com/content/25757. http://scaryideas.com/content/25757 http://scaryideas.com/t/25757.jpg Hyundai : iPark app Hyundai asked us to come up with a digital advertising solution aimed at a young, technological savvy, audience. It's well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small. In addition, with the hectic urban lifestyle often people forget where they parked their cars. We decided to help Hyundai drivers park their cars and remember where they parked it. The app. also helps drivers find the nearest Hyundai service centers. How it works: Stand with your car mirror parallel to the bumper of the car close to you. Take a picture of the license plate of the car further away from you. Match the square on your screen to the license plate in the photo you took. Confirm the match and find out if your car fits in or not. You can share your location on facebook After parking you can save the spot so you easily find your car later. Looking for a service center? No worries. Hyundai iPark app locates the center that is nearest to you. Basically, Hyundai iPark is your personal parking assistant. 2011-10-10T13:42:18+02:00 Hyundai advertising 30 http://scaryideas.com/content/25758/ http://scaryideas.com/content/25758. http://scaryideas.com/content/25758 http://scaryideas.com/t/25758.jpg Mitsubishi : Super All Wheel Control 2011-10-10T08:28:44+02:00 Mitsubishi advertising 30 http://scaryideas.com/content/25759/ http://scaryideas.com/content/25759. http://scaryideas.com/content/25759 http://scaryideas.com/t/25759.jpg HOT VOD : Peace Deal As a new Middle East Peace Deal is about to be announced, to the Israeli Prime Minister's distress the Palestinian leader suddenly begins speaking in Russian. The culprits turn out to be a couple watching on HOT who have accidentally changed the language settings, and when approached by the leaders ask for help, only to be informed that HOT's own customer service is available to them 24/7, as well as a personal service being available on Facebook. 2011-10-10T13:05:00+02:00 HOT VOD advertising 30 http://scaryideas.com/content/25760/ http://scaryideas.com/content/25760. http://scaryideas.com/content/25760 http://scaryideas.com/t/25760.jpg IFAW : Elephant March Help the elephants with a march around the world! Every year thousands of elephants are slaughtered in horrible ways, only for their ivory. Even though they are the biggest land animals in the world, with practically no natural predators, they are defenceless against the violence of organized poaching. In order to stop this grotesque act of cruelty we need *your *help. We need to convince the governments to ban the trade of all kinds of ivory. How? March with the elephants, in what will be the biggest elephant march the world has ever seen and say ‘No’ to the ivory trade! 2011-10-10T13:29:25+02:00 IFAW advertising 30 http://scaryideas.com/content/25762/ http://scaryideas.com/content/25762. http://scaryideas.com/content/25762 http://scaryideas.com/t/25762.jpg Yeo Valley Organic : Live in Harmony 2011-10-10T13:31:03+02:00 Yeo Valley Organic advertising 30 http://scaryideas.com/content/25763/ http://scaryideas.com/content/25763. http://scaryideas.com/content/25763 http://scaryideas.com/t/25763.jpg 17th International Contemporary Art Festival SESC_Videobrasil : Good morning. Good afternoon. Good night 2011-10-10T13:34:32+02:00 17th International Contemporary Art Festival SESC_Videobrasil advertising 30 http://scaryideas.com/content/25770/ http://scaryideas.com/content/25770. http://scaryideas.com/content/25770 http://scaryideas.com/t/25770.jpg Eerste Amsterdamse Onroerend Goed Veiling : Delivery 2011-10-11T08:46:37+02:00 Eerste Amsterdamse Onroerend Goed Veiling advertising 30 http://scaryideas.com/content/25771/ http://scaryideas.com/content/25771. http://scaryideas.com/content/25771 http://scaryideas.com/t/25771.jpg Schlage Automatic Locks : Key toss 2011-10-11T08:48:39+02:00 Schlage Automatic Locks advertising 30 http://scaryideas.com/content/25772/ http://scaryideas.com/content/25772. http://scaryideas.com/content/25772 http://scaryideas.com/t/25772.jpg Schlage Automatic Locks : Locked out 2011-10-11T08:51:35+02:00 Schlage Automatic Locks advertising 30 http://scaryideas.com/content/25778/ http://scaryideas.com/content/25778. http://scaryideas.com/content/25778 http://scaryideas.com/t/25778.jpg Illinois Office of Tourism : Getaway 2011-10-12T08:00:26+02:00 Illinois Office of Tourism advertising 30 http://scaryideas.com/content/25787/ http://scaryideas.com/content/25787. http://scaryideas.com/content/25787 http://scaryideas.com/t/25787.jpg Smart : Made for two 2011-10-12T08:11:26+02:00 Smart advertising 30 http://scaryideas.com/content/25792/ http://scaryideas.com/content/25792. http://scaryideas.com/content/25792 http://scaryideas.com/t/25792.jpg Amnesty International Korea : Mobile Action Human rights in your hands 2011-10-12T08:16:06+02:00 Amnesty International Korea advertising 30 http://scaryideas.com/content/25793/ http://scaryideas.com/content/25793. http://scaryideas.com/content/25793 http://scaryideas.com/t/25793.jpg Canal+ : The Bear The Bear ad was developed at BETC Euro RSCG by exective team Raphaël de Andréis, Alexandre George, Guillaume Espinet, Sébastien Jauffret, global creative director Stéphane Xiberras, art director Eric Astorgue, assistant art director Julien Schmitt, copywriter Jean-Christophe Royer, strategic planner Clarisse Lacarau, traffic director Loren Hecker, agency producers Isabelle Ménard and David Green, working with Canal+ marketing team Maxime Saada, Samantha Etienne, Béatrice Roux, Mathieu Mazuel, Périne Long. Filming was shot by director Matthijs van Heijningen via Soixante Quinze, Paris. Special effects were produced at Mikros Image. Sound was produced at Gum. Music was by Éric Cervera (Near Deaf Experience). 2011-10-24T08:48:47+02:00 Canal+ advertising 30 http://scaryideas.com/content/25799/ http://scaryideas.com/content/25799. http://scaryideas.com/content/25799 http://scaryideas.com/t/25799.jpg Komplett.no : Team song 2011-10-13T12:19:44+02:00 Komplett.no advertising 30 http://scaryideas.com/content/25800/ http://scaryideas.com/content/25800. http://scaryideas.com/content/25800 http://scaryideas.com/t/25800.jpg Komplett.no : Team rivalry 2 2011-10-13T12:20:58+02:00 Komplett.no advertising 30 http://scaryideas.com/content/25801/ http://scaryideas.com/content/25801. http://scaryideas.com/content/25801 http://scaryideas.com/t/25801.jpg Komplett.no : Team rivalry 1 2011-10-13T12:22:39+02:00 Komplett.no advertising 30 http://scaryideas.com/content/25802/ http://scaryideas.com/content/25802. http://scaryideas.com/content/25802 http://scaryideas.com/t/25802.jpg Komplett.no : Red card 2011-10-13T12:24:06+02:00 Komplett.no advertising 30 http://scaryideas.com/content/25803/ http://scaryideas.com/content/25803. http://scaryideas.com/content/25803 http://scaryideas.com/t/25803.jpg Komplett.no : Confetti 2011-10-13T12:26:57+02:00 Komplett.no advertising 30 http://scaryideas.com/content/25804/ http://scaryideas.com/content/25804. http://scaryideas.com/content/25804 http://scaryideas.com/t/25804.jpg Komplett.no : Celebration 2011-10-13T12:28:32+02:00 Komplett.no advertising 30 http://scaryideas.com/content/25805/ http://scaryideas.com/content/25805. http://scaryideas.com/content/25805 http://scaryideas.com/t/25805.jpg Komplett.no : Body paint 2011-10-13T12:29:50+02:00 Komplett.no advertising 30 http://scaryideas.com/content/25807/ http://scaryideas.com/content/25807. http://scaryideas.com/content/25807 http://scaryideas.com/t/25807.jpg Clorox : Mom Will Never Know 2011-10-13T13:31:35+02:00 Clorox advertising 30 http://scaryideas.com/content/25808/ http://scaryideas.com/content/25808. http://scaryideas.com/content/25808 http://scaryideas.com/t/25808.jpg Renault : Koleos Meerkats 2011-10-13T13:32:21+02:00 Renault advertising 30 http://scaryideas.com/content/25809/ http://scaryideas.com/content/25809. http://scaryideas.com/content/25809 http://scaryideas.com/t/25809.jpg Pot Noodle : WAG 2011-10-13T13:34:37+02:00 Pot Noodle advertising 30 http://scaryideas.com/content/25815/ http://scaryideas.com/content/25815. http://scaryideas.com/content/25815 http://scaryideas.com/t/25815.jpg Citadel Bank : Fireworks 2011-10-14T08:14:59+02:00 Citadel Bank advertising 30 http://scaryideas.com/content/25816/ http://scaryideas.com/content/25816. http://scaryideas.com/content/25816 http://scaryideas.com/t/25816.jpg Citadel Bank : Sparkle 2011-10-14T08:16:49+02:00 Citadel Bank advertising 30 http://scaryideas.com/content/25817/ http://scaryideas.com/content/25817. http://scaryideas.com/content/25817 http://scaryideas.com/t/25817.jpg Citadel Bank : Last call 2011-10-14T08:18:37+02:00 Citadel Bank advertising 30 http://scaryideas.com/content/25823/ http://scaryideas.com/content/25823. http://scaryideas.com/content/25823 http://scaryideas.com/t/25823.jpg Dumbo Art Festival : As Above, So Below - video projection installation “The project required the crafting of extremely high-resolution 5000x2000-pixel sequences to be fed into 28 enormous projectors,” he adds. “Working with file sizes over 5K while maintaining broadcast quality images was a huge challenge considering the deadline was so tight: We had to take the project from concept to completion in just three weeks.” Resident utilized Autodesk Maya for 3D animation, lighting and rendering. Compositing was done in Adobe After Effects and Photoshop. When completed and loaded into the massive projectors, the mapping covered over 30,000 continuous square feet of the bridge – from the anchorage to the archway – creating one of the largest single projections on record. Each year The DUMBO Arts Festival highlights Brooklyn’s commitment to and presence in the arts community by presenting the best in local, national and international art against the backdrops of the Brooklyn Bridge, Manhattan Bridge and the Manhattan skyline. It attracts 200,000 visitors to studios, galleries, stages and other venues over its three-day duration. “Immersive Surfaces” explored ideas of crowd art and the meaning of surface as a media platform in a specific cityscape. It was presented in three phases. The first, which Taherkhani also collaborated on, utilized more traditional video art and presentation techniques, slowly progressing and growing in size until it covered the entire anchorage and archway. Contributions from artists adorned the bridge’s enormous surfaces in small units, creating a virtual art gallery. The various sites were connected by an Op Art-style background, which became animated in the second part of the installation. The DUMBO Arts Festival was produced by Dalzell Productions and Two Trees Management. “Immersive Surfaces” was organized by video curator Leo Kuelbs in conjunction with a team of artists and SenovvA Inc., a leader in cutting-edge projection technology in the U.S. Resident Creative Studio/NY was among the event sponsors. SIna Taherkhani is currently a designer at Resident Creative Studio, where he conceptualizes and creates innovative 2D and 3D media for broadcast and film. His personal portfolio includes illustration, print design, filmmaking and animation. The Brooklyn resident, attended the MFA program at Pratt Institute; 2011-10-14T08:37:11+02:00 Dumbo Art Festival advertising 30 http://scaryideas.com/content/25824/ http://scaryideas.com/content/25824. http://scaryideas.com/content/25824 http://scaryideas.com/t/25824.jpg Steak ‘n Shake : Tear 2011-10-14T08:39:33+02:00 Steak ‘n Shake advertising 30 http://scaryideas.com/content/25825/ http://scaryideas.com/content/25825. http://scaryideas.com/content/25825 http://scaryideas.com/t/25825.jpg Steak ‘n Shake : Run 2011-10-14T08:39:27+02:00 Steak ‘n Shake advertising 30 http://scaryideas.com/content/25828/ http://scaryideas.com/content/25828. http://scaryideas.com/content/25828 http://scaryideas.com/t/25828.jpg Breil : Time the future 2011-10-16T10:51:29+02:00 Breil advertising 30 http://scaryideas.com/content/25826/ http://scaryideas.com/content/25826. http://scaryideas.com/content/25826 http://scaryideas.com/t/25826.jpg Steak ‘n Shake : Broken penguin 2011-10-14T08:39:20+02:00 Steak ‘n Shake advertising 30 http://scaryideas.com/content/25829/ http://scaryideas.com/content/25829. http://scaryideas.com/content/25829 http://scaryideas.com/t/25829.jpg Red Bull Music Academy : World Tour 2011-10-14T11:08:42+02:00 Red Bull Music Academy advertising 30 http://scaryideas.com/content/25830/ http://scaryideas.com/content/25830. http://scaryideas.com/content/25830 http://scaryideas.com/t/25830.jpg Hyundai i40 Tourer : Make an Impression Introducing Hyundai's new i40 Tourer, filmed at WA's salt lake, Lake Rebecca. Make an impression. Luxury looks. Versatile performance. The i40 Tourer combines emotional design with intelligent practicality provides an exhilarating yet highly efficient performance. Designed at Hyundai's Design Centre in Russelsheim, Germany, i40 has pure European prestige. Advanced designed techniques deliver a new benchmark for space and versatility. With a comprehensive package of safety systems, including 9 airbags, the i40 Tourer is 5-star ANCAP rated for occupant safety. Available in new generation turbo Diesel and petrol engine variants, the i40 Tourer delivers powerful and fuel efficient performance with reduced emissions. 2011-10-14T12:29:23+02:00 Hyundai i40 Tourer advertising 30 http://scaryideas.com/content/25831/ http://scaryideas.com/content/25831. http://scaryideas.com/content/25831 http://scaryideas.com/t/25831.jpg Agent Provocateur : Silvia Dimitrova 2011-10-14T12:30:56+02:00 Agent Provocateur advertising 30 http://scaryideas.com/content/25832/ http://scaryideas.com/content/25832. http://scaryideas.com/content/25832 http://scaryideas.com/t/25832.jpg Mini : Car parked in Dubai Aquarium The Outdoor Advert titled Car parked in Dubai Aquarium was done for product: MINI (brand: MINI) in United Arab Emirates. It was released in the Oct 2011. 2011-10-14T12:32:01+02:00 Mini advertising 30 http://scaryideas.com/content/25833/ http://scaryideas.com/content/25833. http://scaryideas.com/content/25833 http://scaryideas.com/t/25833.jpg Contrex : Contrexperience 2011-10-14T12:33:48+02:00 Contrex advertising 30 http://scaryideas.com/content/25835/ http://scaryideas.com/content/25835. http://scaryideas.com/content/25835 http://scaryideas.com/t/25835.jpg Nissan : Nissan Versa Road Trip The 2012 Nissan Versa Sedan is the perfect car for any road trip. Don’t believe us? Then check out My Versa Road Trip, and ask Adam Carolla. On MyVersaRoadTrip.com, create your dream road trip by choosing your course, picking three friends to take and describing what you would do on the road. You could win a real road trip in a Nissan Versa, and get to keep the car too. The contest from TBWA\Chiat\Day LA goes through October 19, and on November 14, six winning road trips will be announced. Stop-motion cameras will be in the Versas on all the trips to catch the action. This footage along with other coverage of the winners’ adventures will be used to create mini road trip movies for an online film festival in January. Fans will act as judges, and anyone who votes has the chance to walk away with prizes. 2011-10-14T15:14:30+02:00 Nissan advertising 30 http://scaryideas.com/content/25836/ http://scaryideas.com/content/25836. http://scaryideas.com/content/25836 http://scaryideas.com/t/25836.jpg Nissan : Nissan Versa Road Trip - Adam Carolla The 2012 Nissan Versa Sedan is the perfect car for any road trip. Don’t believe us? Then check out My Versa Road Trip, and ask Adam Carolla. On MyVersaRoadTrip.com, create your dream road trip by choosing your course, picking three friends to take and describing what you would do on the road. You could win a real road trip in a Nissan Versa, and get to keep the car too. The contest from TBWA\Chiat\Day LA goes through October 19, and on November 14, six winning road trips will be announced. Stop-motion cameras will be in the Versas on all the trips to catch the action. This footage along with other coverage of the winners’ adventures will be used to create mini road trip movies for an online film festival in January. Fans will act as judges, and anyone who votes has the chance to walk away with prizes. 2011-10-14T15:14:46+02:00 Nissan advertising 30 http://scaryideas.com/content/25839/ http://scaryideas.com/content/25839. http://scaryideas.com/content/25839 http://scaryideas.com/t/25839.jpg Walmart : Silver Shoes 2011-10-15T12:07:21+02:00 Walmart advertising 30 http://scaryideas.com/content/25840/ http://scaryideas.com/content/25840. http://scaryideas.com/content/25840 http://scaryideas.com/t/25840.jpg Walmart : Baby Comedian 2011-10-15T12:08:28+02:00 Walmart advertising 30 http://scaryideas.com/content/25841/ http://scaryideas.com/content/25841. http://scaryideas.com/content/25841 http://scaryideas.com/t/25841.jpg Walmart : Parrot 2011-10-15T12:09:15+02:00 Walmart advertising 30 http://scaryideas.com/content/25844/ http://scaryideas.com/content/25844. http://scaryideas.com/content/25844 http://scaryideas.com/t/25844.jpg Calgary International Film Festival : Golfer 2011-10-15T12:33:34+02:00 Calgary International Film Festival advertising 30 http://scaryideas.com/content/25845/ http://scaryideas.com/content/25845. http://scaryideas.com/content/25845 http://scaryideas.com/t/25845.jpg Calgary International Film Festival : Wife 2011-10-15T12:34:05+02:00 Calgary International Film Festival advertising 30 http://scaryideas.com/content/25862/ http://scaryideas.com/content/25862. http://scaryideas.com/content/25862 http://scaryideas.com/t/25862.jpg Toyota : Pit Stop 2011-10-17T08:46:34+02:00 Toyota advertising 30 http://scaryideas.com/content/25863/ http://scaryideas.com/content/25863. http://scaryideas.com/content/25863 http://scaryideas.com/t/25863.jpg Toyota : Built 2011-10-17T08:47:41+02:00 Toyota advertising 30 http://scaryideas.com/content/25881/ http://scaryideas.com/content/25881. http://scaryideas.com/content/25881 http://scaryideas.com/t/25881.jpg Nike : Music Runs Ellie 2011-10-18T08:13:10+02:00 Nike advertising 30 http://scaryideas.com/content/25883/ http://scaryideas.com/content/25883. http://scaryideas.com/content/25883 http://scaryideas.com/t/25883.jpg Shoppers Stop : Ethnic clothes to a club? Why not! 2011-10-18T08:15:11+02:00 Shoppers Stop advertising 30 http://scaryideas.com/content/25884/ http://scaryideas.com/content/25884. http://scaryideas.com/content/25884 http://scaryideas.com/t/25884.jpg Pride 2011 : Our Proudest Bus Ever 2011-10-18T08:16:24+02:00 Pride 2011 advertising 30 http://scaryideas.com/content/25886/ http://scaryideas.com/content/25886. http://scaryideas.com/content/25886 http://scaryideas.com/t/25886.jpg PNC Bank : Grow Up Great 2011-10-18T08:18:28+02:00 PNC Bank advertising 30 http://scaryideas.com/content/25887/ http://scaryideas.com/content/25887. http://scaryideas.com/content/25887 http://scaryideas.com/t/25887.jpg World Gold Council : Diwali 2011 2011-10-18T08:19:47+02:00 World Gold Council advertising 30 http://scaryideas.com/content/25888/ http://scaryideas.com/content/25888. http://scaryideas.com/content/25888 http://scaryideas.com/t/25888.jpg Pfister : Break Up 2011-10-18T08:20:54+02:00 Pfister advertising 30 http://scaryideas.com/content/25889/ http://scaryideas.com/content/25889. http://scaryideas.com/content/25889 http://scaryideas.com/t/25889.jpg Specsavers : Sauna A relaxing session in the hotel sauna turns to embarrassment for one poor chap. Who's that lurking behind the steam? (Go behind the scenes at specsavers.co.uk/offers/free-varifocal-lenses) The new 'Should've gone to Specsavers' TV advert for Free Varifocal Lenses features world-renowned chef Gordon Ramsay, who's rendered speechless for once when a naked man wanders into his kitchen in the middle of the dinner service. Our hapless and visually challenged hero should be in the sauna; and needless to say, he should've gone to Specsavers. The commercial for the UK opticians was directed by Daniel Kleinman at Rattling Stick. 2011-10-18T08:43:17+02:00 Specsavers advertising 30 http://scaryideas.com/content/25890/ http://scaryideas.com/content/25890. http://scaryideas.com/content/25890 http://scaryideas.com/t/25890.jpg Range Rover Evoque : The Presence Project Commissioned by Y&R New York and shot on their home turf, Justin placed the car in the middle of Times Square and allowed the story to naturally unfold around it. Juxtaposing the car as the one point of stillness whilst the maelstrom of life orbits around it, proved to be hugely effective. Using time-lapse photography to show the ebb and flow of human traffic and clever filming techniques to capture the spontaneous reactions of passers-by, the resulting film is both genuine and credible. By showing the ‘Evoque’ holding its own against the famous NY backdrop and successfully distracting the crowds from the neon mega-city, Justin sends a powerful message about the latest addition to the renowned Range Rover brand. 2011-10-18T10:47:12+02:00 Range Rover Evoque advertising 30 http://scaryideas.com/content/25891/ http://scaryideas.com/content/25891. http://scaryideas.com/content/25891 http://scaryideas.com/t/25891.jpg Capri Sun : Sousaphone Simon Capri Sun's latest spot "Sousaphone Simon" shows the repercussions of disrespecting the pouch. Poor Simon learned the hard way that if you disrespect the pouch, you just might end up as a sousaphone. With Sound Mix by Tom Jucarone of Sound Lounge the spot has us on our best behavior... at least when it comes to Capri Sun. 2011-10-18T18:05:40+02:00 Capri Sun advertising 30 http://scaryideas.com/content/25894/ http://scaryideas.com/content/25894. http://scaryideas.com/content/25894 http://scaryideas.com/t/25894.jpg Volkswagen Jetta : Angel 2011-10-19T08:30:39+02:00 Volkswagen Jetta advertising 30 http://scaryideas.com/content/25895/ http://scaryideas.com/content/25895. http://scaryideas.com/content/25895 http://scaryideas.com/t/25895.jpg Movistar : Back It’s been 29 years since Peru last classified to a World Cup. Whole generations ignore what it’s about, and the older generations find it increasingly harder to recall the distant memories of a time when Peru used to cause enthusiasm with Cubillas, Cueto and Chumpitaz. People became disconnected from experiencing a “pre-World Cup climate”. However, all this has started to change thanks to the great performance the Peruvian team had in the Copa América tournament. This is the context in which “Back” premieres, Y&R Peru’s new production aimed at communicating the profound commitment Movistar has made to the Peruvian soccer team in the Brazil 2014 qualifiers which are about to begin. A brief but intense review of the joys brought by Peruvian soccer, highlighting iconic moments from 1970, ‘78 and ‘82, when our team used to classify to the World Cup. All intertwined with an emotional speech which goes through a checklist of the most emblematic experiences of the World Cup climate and finally flows into a present time that revives them and asks us: “Our Team is back. Are you?” 2011-10-19T08:33:13+02:00 Movistar advertising 30 http://scaryideas.com/content/25896/ http://scaryideas.com/content/25896. http://scaryideas.com/content/25896 http://scaryideas.com/t/25896.jpg Aftonbladet : aftonbladet 9/11 2011-10-19T08:35:25+02:00 Aftonbladet advertising 30 http://scaryideas.com/content/25899/ http://scaryideas.com/content/25899. http://scaryideas.com/content/25899 http://scaryideas.com/t/25899.jpg Peseau Ferré de France : Making of Tomorrow on Track Today Director Thierry Poiraud Creates Whimsical Spot for Réseau Ferré de France Independent Films’ Thierry Poiraud has created a magical spot for Réseau Ferré de France, the company responsible for managing the French national railway network. Charged with promoting Réseau Ferré de France (RFF) and their ongoing modernisation of the rail network, the commercial will air on terrestrial and cable/satellite channels and is already proving to be a huge hit online. Although the film was shot traditionally using Arri ALEXA cameras, Poiraud employed a variety of techniques including model making and 3D animation to create a world that marries real life and the magic of miniature railway. With an up tempo score by Metronomy, the success of this truly mesmerising 45-second spot lies in Poiraud’s ability to take the viewer on a whimsical and exciting journey across France that captures the full scale of RFF’s day to day operation as it intersects the landscape and through people’s lives. 
Thierry Poiraud commented, "Working on the RFF film was a fantastic experience and reminded me of shooting my first animated films when I was a kid. We shot all over France for a month at locations I’d heard of but never visited using only a small crew. After the shoot, we recreated most of the locations as small-scale models, which my son is now playing with at home and I had the chance to put Sergio Leon’s comment that cinemascope was invented to shoot trains into practice." 2011-10-19T11:35:52+02:00 Peseau Ferré de France advertising 30 http://scaryideas.com/content/25909/ http://scaryideas.com/content/25909. http://scaryideas.com/content/25909 http://scaryideas.com/t/25909.jpg Mentos UP2U : Choices 2011-10-23T11:44:27+02:00 Mentos UP2U advertising 30 http://scaryideas.com/content/25939/ http://scaryideas.com/content/25939. http://scaryideas.com/content/25939 http://scaryideas.com/t/25939.jpg Head & Shoulders : Troy's Hair 2011-10-23T12:18:36+02:00 Head & Shoulders advertising 30 http://scaryideas.com/content/25940/ http://scaryideas.com/content/25940. http://scaryideas.com/content/25940 http://scaryideas.com/t/25940.jpg Head & Shoulders : Breeze 2011-10-23T12:19:08+02:00 Head & Shoulders advertising 30 http://scaryideas.com/content/25945/ http://scaryideas.com/content/25945. http://scaryideas.com/content/25945 http://scaryideas.com/t/25945.jpg Wiser's : Wiserhood Purse 2011-10-23T12:43:13+02:00 Wiser's advertising 30 http://scaryideas.com/content/25946/ http://scaryideas.com/content/25946. http://scaryideas.com/content/25946 http://scaryideas.com/t/25946.jpg GE : The GE Show 2011-10-23T12:44:31+02:00 GE advertising 30 http://scaryideas.com/content/25947/ http://scaryideas.com/content/25947. http://scaryideas.com/content/25947 http://scaryideas.com/t/25947.jpg Qualcomm : The bug circus generator 2011-10-23T12:45:31+02:00 Qualcomm advertising 30 http://scaryideas.com/content/25948/ http://scaryideas.com/content/25948. http://scaryideas.com/content/25948 http://scaryideas.com/t/25948.jpg Weetabix : Weetakid trailer Weetabix proudly presents the wondrous world of Weetakid. Welcome to the most magical of galaxies, and in particular, to a very special planet indeed. Here lives Weetakid, a happy, loveable creature, who up until recently was living a rather blissful existence. Enter the Evil Eater, the most evil of evil villains. So evil he used to steal the evil toys off the evil children at evil school. Seriously, seriously ev...you get the point. One fateful day, the Evil Eater struck. Stripping all the planets in the galaxy of their energy and wildlife. What for? To create the most powerful planet of all to rule over. Now you must help Weetakid on a quest to all corners of the galaxy to rebuild its world. Venture to Vertigo, a topsy turvy world, where you must dodge all manner of strange wildlife in pursuit of the Evil Eater. Navigate Nova Belta, the volatile asteroid region where only the best survive, let alone succeed. 2011-10-23T12:46:34+02:00 Weetabix advertising 30 http://scaryideas.com/content/25949/ http://scaryideas.com/content/25949. http://scaryideas.com/content/25949 http://scaryideas.com/t/25949.jpg Intel : Jogja Hip Hop Foundation 2011-10-23T12:50:29+02:00 Intel advertising 30 http://scaryideas.com/content/25950/ http://scaryideas.com/content/25950. http://scaryideas.com/content/25950 http://scaryideas.com/t/25950.jpg American Airlines : After School 2011-10-23T12:51:52+02:00 American Airlines advertising 30 http://scaryideas.com/content/25952/ http://scaryideas.com/content/25952. http://scaryideas.com/content/25952 http://scaryideas.com/t/25952.jpg Nike : Some Time Together 2011-10-24T09:06:19+02:00 Nike advertising 30 http://scaryideas.com/content/25953/ http://scaryideas.com/content/25953. http://scaryideas.com/content/25953 http://scaryideas.com/t/25953.jpg Apple : Assistant 2011-10-24T08:18:08+02:00 Apple advertising 30 http://scaryideas.com/content/25955/ http://scaryideas.com/content/25955. http://scaryideas.com/content/25955 http://scaryideas.com/t/25955.jpg City Harvest : Hunger-Free Shipping 2011-10-24T08:22:16+02:00 City Harvest advertising 30 http://scaryideas.com/content/25958/ http://scaryideas.com/content/25958. http://scaryideas.com/content/25958 http://scaryideas.com/t/25958.jpg Kia Optima : Time to Shine 2011-10-25T18:58:56+02:00 Kia Optima advertising 30 http://scaryideas.com/content/25959/ http://scaryideas.com/content/25959. http://scaryideas.com/content/25959 http://scaryideas.com/t/25959.jpg Volkswagen Tiguan : Cross Country 2011-10-24T08:51:47+02:00 Volkswagen Tiguan advertising 30 http://scaryideas.com/content/25960/ http://scaryideas.com/content/25960. http://scaryideas.com/content/25960 http://scaryideas.com/t/25960.jpg BelAir : Valet 2011-10-24T09:09:08+02:00 BelAir advertising 30 http://scaryideas.com/content/25961/ http://scaryideas.com/content/25961. http://scaryideas.com/content/25961 http://scaryideas.com/t/25961.jpg MINI : Becoming a Manual 2011-10-24T09:10:04+02:00 MINI advertising 30 http://scaryideas.com/content/25969/ http://scaryideas.com/content/25969. http://scaryideas.com/content/25969 http://scaryideas.com/t/25969.jpg NASCAR : Tram at the Track Amidst the whirling dervish of high-profile drivers and in-your-face horsepower, ad agency Jump Co. and Twist Director Matt Pittroff had to tell millions of rabid NASCAR fans that things were going be different this year. The 2011 season offered a brand-new breed of driver, new cars, and rule changes that would produce a never-before-seen NASCAR Nationwide Series Champion. Pittroff collaborated with Cerebral Lounge on visual effects and editorial to create a three-spot campaign via a slightly inept and completely overzealous tour guide who showcases the new faces, new cars and new rules in some pretty unexpected and unconventional ways. “I knew the success of this campaign hinged on finding the right tour guide,” explains Pittroff. “My exploratory approach to casting ultimately uncovered a pretty unique tour guide in Brandon Odell via The People Store in Atlanta. We cast the net wide for the role looking for what amounted to a NASCAR version of Kenneth from ‘30 Rock.’ Our ultimate choice is about as far from Kenneth and NASCAR as you can get, but somehow it just worked.” Pittroff and Cerebral Lounge in Washington, DC collaborated together on editorial and visual effects. “It’s rare to do a spot without some effects these days,” notes Pittroff. “My goal is always to keep as much in-camera as possible and create effects that go un-noticed by the audience. We worked very closely with Cerebral Lounge on the post effects in making the right choices and capturing the right elements. From tire rubs, to car-sized glass trophy cases, to a celebrity face replacement, they nailed it.” “Matt brought a true strength in casting to this project,” says Jump Co. Copywriter Matt Telthorst. “He has an obvious passion and dedication to his work, and that was obvious to us. He had great ideas that he offered through the entire creative process, including sitting in the edit room to make sure the vision stayed consistent throughout the campaign. We really enjoyed working with him on this unique ad campaign for NASCAR.” 2011-10-24T10:45:09+02:00 NASCAR advertising 30 http://scaryideas.com/content/25970/ http://scaryideas.com/content/25970. http://scaryideas.com/content/25970 http://scaryideas.com/t/25970.jpg NASCAR : Under Glass Amidst the whirling dervish of high-profile drivers and in-your-face horsepower, ad agency Jump Co. and Twist Director Matt Pittroff had to tell millions of rabid NASCAR fans that things were going be different this year. The 2011 season offered a brand-new breed of driver, new cars, and rule changes that would produce a never-before-seen NASCAR Nationwide Series Champion. Pittroff collaborated with Cerebral Lounge on visual effects and editorial to create a three-spot campaign via a slightly inept and completely overzealous tour guide who showcases the new faces, new cars and new rules in some pretty unexpected and unconventional ways. “I knew the success of this campaign hinged on finding the right tour guide,” explains Pittroff. “My exploratory approach to casting ultimately uncovered a pretty unique tour guide in Brandon Odell via The People Store in Atlanta. We cast the net wide for the role looking for what amounted to a NASCAR version of Kenneth from ‘30 Rock.’ Our ultimate choice is about as far from Kenneth and NASCAR as you can get, but somehow it just worked.” Pittroff and Cerebral Lounge in Washington, DC collaborated together on editorial and visual effects. “It’s rare to do a spot without some effects these days,” notes Pittroff. “My goal is always to keep as much in-camera as possible and create effects that go un-noticed by the audience. We worked very closely with Cerebral Lounge on the post effects in making the right choices and capturing the right elements. From tire rubs, to car-sized glass trophy cases, to a celebrity face replacement, they nailed it.” “Matt brought a true strength in casting to this project,” says Jump Co. Copywriter Matt Telthorst. “He has an obvious passion and dedication to his work, and that was obvious to us. He had great ideas that he offered through the entire creative process, including sitting in the edit room to make sure the vision stayed consistent throughout the campaign. We really enjoyed working with him on this unique ad campaign for NASCAR.” 2011-10-24T10:45:22+02:00 NASCAR advertising 30 http://scaryideas.com/content/25971/ http://scaryideas.com/content/25971. http://scaryideas.com/content/25971 http://scaryideas.com/t/25971.jpg NASCAR : Video Amidst the whirling dervish of high-profile drivers and in-your-face horsepower, ad agency Jump Co. and Twist Director Matt Pittroff had to tell millions of rabid NASCAR fans that things were going be different this year. The 2011 season offered a brand-new breed of driver, new cars, and rule changes that would produce a never-before-seen NASCAR Nationwide Series Champion. Pittroff collaborated with Cerebral Lounge on visual effects and editorial to create a three-spot campaign via a slightly inept and completely overzealous tour guide who showcases the new faces, new cars and new rules in some pretty unexpected and unconventional ways. “I knew the success of this campaign hinged on finding the right tour guide,” explains Pittroff. “My exploratory approach to casting ultimately uncovered a pretty unique tour guide in Brandon Odell via The People Store in Atlanta. We cast the net wide for the role looking for what amounted to a NASCAR version of Kenneth from ‘30 Rock.’ Our ultimate choice is about as far from Kenneth and NASCAR as you can get, but somehow it just worked.” Pittroff and Cerebral Lounge in Washington, DC collaborated together on editorial and visual effects. “It’s rare to do a spot without some effects these days,” notes Pittroff. “My goal is always to keep as much in-camera as possible and create effects that go un-noticed by the audience. We worked very closely with Cerebral Lounge on the post effects in making the right choices and capturing the right elements. From tire rubs, to car-sized glass trophy cases, to a celebrity face replacement, they nailed it.” “Matt brought a true strength in casting to this project,” says Jump Co. Copywriter Matt Telthorst. “He has an obvious passion and dedication to his work, and that was obvious to us. He had great ideas that he offered through the entire creative process, including sitting in the edit room to make sure the vision stayed consistent throughout the campaign. We really enjoyed working with him on this unique ad campaign for NASCAR.” 2011-10-24T10:45:15+02:00 NASCAR advertising 30 http://scaryideas.com/content/25982/ http://scaryideas.com/content/25982. http://scaryideas.com/content/25982 http://scaryideas.com/t/25982.jpg Audi Top Service : Race Against Time - The Ultimate Pit Crew Game 2011-10-25T09:38:04+02:00 Audi Top Service advertising 30 http://scaryideas.com/content/25992/ http://scaryideas.com/content/25992. http://scaryideas.com/content/25992 http://scaryideas.com/t/25992.jpg Property24.com : Intelligent House 2011-10-25T09:47:37+02:00 Property24.com advertising 30 http://scaryideas.com/content/25993/ http://scaryideas.com/content/25993. http://scaryideas.com/content/25993 http://scaryideas.com/t/25993.jpg Property24.com : Carpet 2011-10-25T09:48:37+02:00 Property24.com advertising 30 http://scaryideas.com/content/25994/ http://scaryideas.com/content/25994. http://scaryideas.com/content/25994 http://scaryideas.com/t/25994.jpg Property24.com : Wishing Well 2011-10-25T09:49:34+02:00 Property24.com advertising 30 http://scaryideas.com/content/25995/ http://scaryideas.com/content/25995. http://scaryideas.com/content/25995 http://scaryideas.com/t/25995.jpg Suzuki : Suzuki Shogun 2011-10-25T09:51:04+02:00 Suzuki advertising 30 http://scaryideas.com/content/25997/ http://scaryideas.com/content/25997. http://scaryideas.com/content/25997 http://scaryideas.com/t/25997.jpg Google Analytics : Online Checkout - In Real Life Google Creative Lab web spot to explain buying on line the easy way 2011-10-25T09:53:04+02:00 Google Analytics advertising 30 http://scaryideas.com/content/25998/ http://scaryideas.com/content/25998. http://scaryideas.com/content/25998 http://scaryideas.com/t/25998.jpg OPSM : It's a new day 2011-10-25T09:53:52+02:00 OPSM advertising 30 http://scaryideas.com/content/25999/ http://scaryideas.com/content/25999. http://scaryideas.com/content/25999 http://scaryideas.com/t/25999.jpg Johnnie Walker : The Important Man 2011-10-25T09:54:50+02:00 Johnnie Walker advertising 30 http://scaryideas.com/content/26004/ http://scaryideas.com/content/26004. http://scaryideas.com/content/26004 http://scaryideas.com/t/26004.jpg Bush Foundation : Mr. Adams CRASH+SUES (C+S) left its mark on a pair of commercials for The Bush Foundation’s NExT Teacher Program, which took home top honors in the Commercial Category at this month's 2011 Emmy Awards presentation. Padilla Speer Beardsley/Minneapolis, called upon the full-service company’s creative editorial, color correction, VFX, compositing and finishing services to help tell the story of two teachers who’ve had an impact on today’s young professionals and are inspiring the leaders of tomorrow. Padilla Speer Beardsley, a Minneapolis public relations and marketing firm developed the creative concepts for the two :30 spots, ‘Mrs. Hanson’ and 'Mr. Adams,’ as part of an integrated campaign for the Bush Foundation designed to encourage young adults to consider a career in teaching. “These spots originate from that special place in all our hearts where the name of a certain teacher is indelibly etched. One who has had a profound and positive impact on our lives. I have one of those names and I bet you do too. The impact these spots are having is fantastic and the Bush Foundation is receiving a lot of interest in the program and the 14 universities involved in this effort. Everyone involved in the production put extra care into making these great and I am so pleased with how they have turned out because they are beautiful and moving.” commented Dave Schad, executive creative director at Padilla. Jan Selby of Quiet Island Films in St. Paul, Minnesota produced and co-directed the beautiful live-action spots with DP Jeff Stonehouse. Both “Mr. Adams” and “Mrs. Hanson” follow the same format: Vignettes of young professionals at work as the hand-written name of their influential teacher hovers above their heads. An architect, lab technician, pediatrician and businesswoman were all inspired by Mr. Adams, who glimpses into the classroom where his name is already hovering over a new crop of students. A baker, TV reporter, warehouse manager and audio engineer have been similarly impacted by Mrs. Hanson who’s seen engaging her students in the classroom. “We all had one. A person who understood us, who inspired us to make a difference, who pushed us to be our best…One teacher can change hundreds of lives. Are you ready to make your mark? Are you ready to be a teacher?” asks the voiceover. “Recruiting teachers is a noble pursuit, and the teams from Padilla and Quiet Island approached the spots with a reverent style that was at once nostalgic and fresh,” says editor Carrie Shanahan. “Jan Selby did a phenomenal job of rounding up real-life talent, and Jeff Stonehouse brought his always gorgeous camera work to the vignettes.” Before the shoot, C+S teamed with Quiet Films to establish a graphic approach for incorporating the teachers’ handwritten names in the scenes. Mr. Adams’s name was taken from real handwriting on a dry-erase board on set while Mrs. Hanson’s name was on a traditional chalkboard. 3D artist Alex Engelmann helped develop the chalk penmanship; Shanahan keyed the names over select scenes in the rough cut, and SUE performed the color correction. Flame artist Adam Celt animated the type to hovered over the characters then tracked and composited the names into the footage – a process that took considerable time and finessing. “Jan and Jeff didn’t want the type to feel like it was solidly locked to the characters but rather integrated more organically into the scene,” Shanahan reports. The spots were finished by Smoke artist, Ryan Wheeler. “When you see the spots you can’t help thinking of a teacher from your own life,” says Shanahan. “But there’s definitely a forward-thinking vibe to the spots as well, which appeals to the Bush Foundation’s target audience.” 2011-10-25T13:53:10+02:00 Bush Foundation advertising 30 http://scaryideas.com/content/26005/ http://scaryideas.com/content/26005. http://scaryideas.com/content/26005 http://scaryideas.com/t/26005.jpg Bush Foundation : Mr. Hanson CRASH+SUES (C+S) left its mark on a pair of commercials for The Bush Foundation’s NExT Teacher Program, which took home top honors in the Commercial Category at this month's 2011 Emmy Awards presentation. Padilla Speer Beardsley/Minneapolis, called upon the full-service company’s creative editorial, color correction, VFX, compositing and finishing services to help tell the story of two teachers who’ve had an impact on today’s young professionals and are inspiring the leaders of tomorrow. Padilla Speer Beardsley, a Minneapolis public relations and marketing firm developed the creative concepts for the two :30 spots, ‘Mrs. Hanson’ and 'Mr. Adams,’ as part of an integrated campaign for the Bush Foundation designed to encourage young adults to consider a career in teaching. “These spots originate from that special place in all our hearts where the name of a certain teacher is indelibly etched. One who has had a profound and positive impact on our lives. I have one of those names and I bet you do too. The impact these spots are having is fantastic and the Bush Foundation is receiving a lot of interest in the program and the 14 universities involved in this effort. Everyone involved in the production put extra care into making these great and I am so pleased with how they have turned out because they are beautiful and moving.” commented Dave Schad, executive creative director at Padilla. Jan Selby of Quiet Island Films in St. Paul, Minnesota produced and co-directed the beautiful live-action spots with DP Jeff Stonehouse. Both “Mr. Adams” and “Mrs. Hanson” follow the same format: Vignettes of young professionals at work as the hand-written name of their influential teacher hovers above their heads. An architect, lab technician, pediatrician and businesswoman were all inspired by Mr. Adams, who glimpses into the classroom where his name is already hovering over a new crop of students. A baker, TV reporter, warehouse manager and audio engineer have been similarly impacted by Mrs. Hanson who’s seen engaging her students in the classroom. “We all had one. A person who understood us, who inspired us to make a difference, who pushed us to be our best…One teacher can change hundreds of lives. Are you ready to make your mark? Are you ready to be a teacher?” asks the voiceover. “Recruiting teachers is a noble pursuit, and the teams from Padilla and Quiet Island approached the spots with a reverent style that was at once nostalgic and fresh,” says editor Carrie Shanahan. “Jan Selby did a phenomenal job of rounding up real-life talent, and Jeff Stonehouse brought his always gorgeous camera work to the vignettes.” Before the shoot, C+S teamed with Quiet Films to establish a graphic approach for incorporating the teachers’ handwritten names in the scenes. Mr. Adams’s name was taken from real handwriting on a dry-erase board on set while Mrs. Hanson’s name was on a traditional chalkboard. 3D artist Alex Engelmann helped develop the chalk penmanship; Shanahan keyed the names over select scenes in the rough cut, and SUE performed the color correction. Flame artist Adam Celt animated the type to hovered over the characters then tracked and composited the names into the footage – a process that took considerable time and finessing. “Jan and Jeff didn’t want the type to feel like it was solidly locked to the characters but rather integrated more organically into the scene,” Shanahan reports. The spots were finished by Smoke artist, Ryan Wheeler. “When you see the spots you can’t help thinking of a teacher from your own life,” says Shanahan. “But there’s definitely a forward-thinking vibe to the spots as well, which appeals to the Bush Foundation’s target audience.” 2011-10-25T13:55:16+02:00 Bush Foundation advertising 30 http://scaryideas.com/content/26006/ http://scaryideas.com/content/26006. http://scaryideas.com/content/26006 http://scaryideas.com/t/26006.jpg PlayStation : We are all players 2011-10-25T14:18:59+02:00 PlayStation advertising 30 http://scaryideas.com/content/26008/ http://scaryideas.com/content/26008. http://scaryideas.com/content/26008 http://scaryideas.com/t/26008.jpg Agent Provocateur Soiree 2011 Collection : Flowers of evil 2011-10-25T18:09:04+02:00 Agent Provocateur Soiree 2011 Collection advertising 30 http://scaryideas.com/content/26009/ http://scaryideas.com/content/26009. http://scaryideas.com/content/26009 http://scaryideas.com/t/26009.jpg TMG Health : Pioneer Kipany Pictures’ Ruben Latre, known for his strong visual sensibility & aesthetic storytelling, directed and edited the cinematic image campaign “Pioneer” for TMG Health. Shot on location on the southern coast of Iceland, the unique branding film centers on the epic, solitary journey of a traveler who traverses achingly beautiful, rugged terrain on a sometimes-challenging quest for pioneering discovery. TMG Health selected Kipany Pictures after viewing Ruben Latre’s emotive and visually stunning work for various clients and music artists. The goal: to produce two films that would position TMG Health as a pioneer in the health care industry with a compelling, lyrical narrative. The campaign has deeply resonated with TMG Health’s employees, clients and prospects, as noted by TMG Health’s VP Product Management and Marketing Julie Space. “It is rare to work with a team so tuned in to client expectations and able to turn a creative vision into reality,” comments Space. “The films are true masterpieces and demonstrate the highest level of branding.” Kipany Pictures partnered with Republik Film Productions to find pristine natural locations in Iceland that could represent a pioneering experience – severe, vivid, bold, and rewarding. Intensive preparation was needed for the shoot, which took place over nine days. “We filmed under waterfalls, in a melting glacial ice cave, and in the ash-choked daylight from an exploding volcano. In the face of these conditions, the resourcefulness of the Republik team never wavered, which helped make the project a great success,” said Melissa Levins, EP of Kipany Pictures. On location, Latre filmed “Pioneer” with the Canon 5D and a traveling crew of ten people. “For Kipany Pictures, Ruben Latre represents our pioneer. He pushes forward independently; impassioned to achieve greatness in each of his projects.” Levins continued. Upon returning to New York, Latre edited the films and combined the haunting score with an audio landscape by 740 Sound Design. Latre, who was most recently featured at the DGA in Shoot’s New Director’s Showcase also holds the title of Best New Director in his native country Spain, where he is represented by Lee Films. His commercial for Iberdrola that featured the Spanish National Team aired throughout 2011 The World Cup. Of his recent work for TMG, Latre says, “It has been an honor to work for a client willing to let image speak their message. I was very humbled to be entrusted with their brand and I enjoyed very much the journey to its end result.” Kipany Pictures combines artistic vision with a focus on delivering high-end, cross platform content, a two-fold force within the global media landscape. Kipany Pictures' trifecta of talent includes Ruben Latre, as well as Commercial Directors, Jasmin Kuhn and Eric Heimbold. 2011-10-25T18:14:35+02:00 TMG Health advertising 30 http://scaryideas.com/content/26021/ http://scaryideas.com/content/26021. http://scaryideas.com/content/26021 http://scaryideas.com/t/26021.jpg New York International Latino Film Festival (NYILFF) : Mirror 2011-10-26T08:11:00+02:00 New York International Latino Film Festival (NYILFF) advertising 30 http://scaryideas.com/content/26022/ http://scaryideas.com/content/26022. http://scaryideas.com/content/26022 http://scaryideas.com/t/26022.jpg New York International Latino Film Festival (NYILFF) : Dynamite 2011-10-26T08:12:15+02:00 New York International Latino Film Festival (NYILFF) advertising 30 http://scaryideas.com/content/26023/ http://scaryideas.com/content/26023. http://scaryideas.com/content/26023 http://scaryideas.com/t/26023.jpg New York International Latino Film Festival (NYILFF) : Asteroid 2011-10-26T08:15:47+02:00 New York International Latino Film Festival (NYILFF) advertising 30 http://scaryideas.com/content/26025/ http://scaryideas.com/content/26025. http://scaryideas.com/content/26025 http://scaryideas.com/t/26025.jpg Corona Extra : Snow Sand 2011-10-26T08:20:07+02:00 Corona Extra advertising 30 http://scaryideas.com/content/26026/ http://scaryideas.com/content/26026. http://scaryideas.com/content/26026 http://scaryideas.com/t/26026.jpg Assistance Dogs : Flea Bags 2011-10-26T08:21:36+02:00 Assistance Dogs advertising 30 http://scaryideas.com/content/26027/ http://scaryideas.com/content/26027. http://scaryideas.com/content/26027 http://scaryideas.com/t/26027.jpg Bristol : 700 Lives 2011-10-26T08:25:47+02:00 Bristol advertising 30 http://scaryideas.com/content/26028/ http://scaryideas.com/content/26028. http://scaryideas.com/content/26028 http://scaryideas.com/t/26028.jpg Adidas : MEGA Shuffle 2011-10-26T08:26:41+02:00 Adidas advertising 30 http://scaryideas.com/content/26032/ http://scaryideas.com/content/26032. http://scaryideas.com/content/26032 http://scaryideas.com/t/26032.jpg Moccona : Room 18 M&C Saatchi have launched a new campaign for Moccona coffee. Directed by Prodigy’s Ben Briand, “Room 18” is a story of a woman who keeps her happiest memories in empty Moccona jars. As she sips her coffee, she indulges in the memory of a kiss in Room 18 of a beautiful European hotel 2011-10-26T08:45:30+02:00 Moccona advertising 30 http://scaryideas.com/content/26038/ http://scaryideas.com/content/26038. http://scaryideas.com/content/26038 http://scaryideas.com/t/26038.jpg Bojangles’ Restaurants : Trophy Wife A breaking TV campaign for Bojangles’ Restaurants aims for larger ticket purchases with the launch of the “Big Bo Box” combination special. The campaign is by advertising agency BooneOakley, Charlotte. The Big Bo Box, priced at $19.99 and up, conveniently holds various large meal combinations, all including chicken, biscuits, fixin’s and iced tea. The goal is to expand restaurant visits beyond single servings and into meal replacement occasions such as tailgating, office meals, and home. The three TV :30s show the Big Bo Box at a tailgating party, a doctor’s office, and at a seniors’ home, where in each case someone finds it considerably more noteworthy than, respectively, a trophy wife, a man with feet for hands, or the fountain of youth. The campaign targets family adults, 25–45, and runs on regional broadcast including Sunday and Sunday Night Football, SEC Football, and prime time such as Two and a Half Men, NCIS, House, Bones, Dancing with the Stars, and The X-Factor. There is additional radio advertising (two :30s) and in-store. Creative credits go to BooneOakley creative directors David Oakley and John Boone, associate creative director/art director Matt Klug and associate creative director/copywriter Keith Greenstein. The director is Craig Brownrigg, of Assembly Films, Santa Monica. 2011-10-26T16:10:50+02:00 Bojangles’ Restaurants advertising 30 http://scaryideas.com/content/26039/ http://scaryideas.com/content/26039. http://scaryideas.com/content/26039 http://scaryideas.com/t/26039.jpg Bojangles’ Restaurants : Alternate Extremities A breaking TV campaign for Bojangles’ Restaurants aims for larger ticket purchases with the launch of the “Big Bo Box” combination special. The campaign is by advertising agency BooneOakley, Charlotte. The Big Bo Box, priced at $19.99 and up, conveniently holds various large meal combinations, all including chicken, biscuits, fixin’s and iced tea. The goal is to expand restaurant visits beyond single servings and into meal replacement occasions such as tailgating, office meals, and home. The three TV :30s show the Big Bo Box at a tailgating party, a doctor’s office, and at a seniors’ home, where in each case someone finds it considerably more noteworthy than, respectively, a trophy wife, a man with feet for hands, or the fountain of youth. The campaign targets family adults, 25–45, and runs on regional broadcast including Sunday and Sunday Night Football, SEC Football, and prime time such as Two and a Half Men, NCIS, House, Bones, Dancing with the Stars, and The X-Factor. There is additional radio advertising (two :30s) and in-store. Creative credits go to BooneOakley creative directors David Oakley and John Boone, associate creative director/art director Matt Klug and associate creative director/copywriter Keith Greenstein. The director is Craig Brownrigg, of Assembly Films, Santa Monica. 2011-10-26T16:11:28+02:00 Bojangles’ Restaurants advertising 30 http://scaryideas.com/content/26040/ http://scaryideas.com/content/26040. http://scaryideas.com/content/26040 http://scaryideas.com/t/26040.jpg Bojangles’ Restaurants : Fountain of Youth A breaking TV campaign for Bojangles’ Restaurants aims for larger ticket purchases with the launch of the “Big Bo Box” combination special. The campaign is by advertising agency BooneOakley, Charlotte. The Big Bo Box, priced at $19.99 and up, conveniently holds various large meal combinations, all including chicken, biscuits, fixin’s and iced tea. The goal is to expand restaurant visits beyond single servings and into meal replacement occasions such as tailgating, office meals, and home. The three TV :30s show the Big Bo Box at a tailgating party, a doctor’s office, and at a seniors’ home, where in each case someone finds it considerably more noteworthy than, respectively, a trophy wife, a man with feet for hands, or the fountain of youth. The campaign targets family adults, 25–45, and runs on regional broadcast including Sunday and Sunday Night Football, SEC Football, and prime time such as Two and a Half Men, NCIS, House, Bones, Dancing with the Stars, and The X-Factor. There is additional radio advertising (two :30s) and in-store. Creative credits go to BooneOakley creative directors David Oakley and John Boone, associate creative director/art director Matt Klug and associate creative director/copywriter Keith Greenstein. The director is Craig Brownrigg, of Assembly Films, Santa Monica. 2011-10-26T16:12:31+02:00 Bojangles’ Restaurants advertising 30 http://scaryideas.com/content/26048/ http://scaryideas.com/content/26048. http://scaryideas.com/content/26048 http://scaryideas.com/t/26048.jpg Chevy Sonic : Skydive 2011-10-27T08:20:43+02:00 Chevy Sonic advertising 30 http://scaryideas.com/content/26054/ http://scaryideas.com/content/26054. http://scaryideas.com/content/26054 http://scaryideas.com/t/26054.jpg Chupa Chups : Scream Stopper Chupa Chups has released new work for Halloween that uses Chupa Chups lollipop technology to block embarrassing shrieks of terror at their source. Agency: BBH Singapore. 2011-10-27T08:29:36+02:00 Chupa Chups advertising 30 http://scaryideas.com/content/26055/ http://scaryideas.com/content/26055. http://scaryideas.com/content/26055 http://scaryideas.com/t/26055.jpg Progressive Insurance : Dress Like Flo 2011-10-27T08:30:49+02:00 Progressive Insurance advertising 30 http://scaryideas.com/content/26057/ http://scaryideas.com/content/26057. http://scaryideas.com/content/26057 http://scaryideas.com/t/26057.jpg ESPN : Longhorn Network branding When ESPN partnered with the University of Texas to create the Longhorn Network, the new television/online network devoted to non-stop coverage of UT sports, they knew they needed a look that went beyond the usual brightly-colored graphics seen in most televised sports packages, and tapped into the school’s illustrious heritage on and off the field, as well as the quirky nature of Austin life in general. Design/creative engagement studio Loyalkaspar was more than game. The result: Five distinct show opens/packages, as well as an array of customizable bumpers, menus, lower thirds and more all designed to uniquely brand Longhorn life. ''What’s distinctive about the University of Texas is not just the games themselves, but the history, the heritage, the alumni, the fans, the tailgating experience -- the game brings people together, but ultimately it’s bigger than the game. We wanted to capture that spirit in our design,'' Geoff Bailey, Loyalkaspar Creative Director says. Inside The UT Trophy Case Loyalkaspar came up with the creative concept of a massive trophy case, which gave them not just a clever symbolic means to evoke UT’s tradition, classic games and past championships, but also provided a design style that blended game footage, newspaper clips, iconic images of campus and city life, as well as various sports detritus into a look unlike anything else in sports television. ''The city of Austin and the UT campus served as our inspiration,'' Bailey says. ''We incorporated textures from the sides of Austin buildings and old barns, the UT stadium and campus life in general, building a vast image library that also included atmospheric shots like rusted pipes, road signs, old neon dinner signs and wrought iron fences – all distinctly Austin.'' Using the trophy case metaphor also allowed the Loyalkaspar designers to take viewers through ''worlds within worlds'' -- elaborate visual diorama-like time capsules that captured UT sports moments in time. A good example can be seen in the show open for ''Game Plan.'' It begins with an iconic shot of the UT football stadium. The camera then quickly pans up and out of the stadium, revealing that the stadium is merely a prop on a conference table for coaches to analyze. Matching Camera Moves Besides the archived images and game footage, Bailey and the Loyalkaspar animation team took the unusual step of incorporating actual camera tracking information from games (lenses, angles, cuts, etc.) and mimicked those moves in their animation, creating a heightened sense of authenticity and real-time sports intensity. ''We didn’t want the camera work to simply drive through the action in a mindless way, we wanted to capture the gritty details,'' Bailey adds. ''Television cameras film sports action in a very specific way and we tried to bring that humanness to the branding.'' Bailey adds that they benefited incredibly by working with ESPN, a frequent client that always demands they push creative boundaries. ''ESPN was a dream client,'' Bailey notes. ''ESPN Creative Director Chris Mantzaris and Producer Kira Karlstrom kept challenging us to take chances and see how far we could push the design.'' 2011-10-27T09:25:32+02:00 ESPN advertising 30 http://scaryideas.com/content/26059/ http://scaryideas.com/content/26059. http://scaryideas.com/content/26059 http://scaryideas.com/t/26059.jpg Mercedes-Benz : Dinner with George 2011-10-27T09:42:00+02:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/26060/ http://scaryideas.com/content/26060. http://scaryideas.com/content/26060 http://scaryideas.com/t/26060.jpg Columbia : Columbia vs. Wim Hof 2011-10-27T09:44:29+02:00 Columbia advertising 30 http://scaryideas.com/content/26058/ http://scaryideas.com/content/26058. http://scaryideas.com/content/26058 http://scaryideas.com/t/26058.jpg Loterias y Apuestas Del Estado : Do What You Want 2011-10-27T09:39:45+02:00 Loterias y Apuestas Del Estado advertising 30 http://scaryideas.com/content/26062/ http://scaryideas.com/content/26062. http://scaryideas.com/content/26062 http://scaryideas.com/t/26062.jpg Subaru : Confidence in Motion, Strut To show the confidence that emanates from each and every Subaru, we developed a campaign that illustrates the self-assured feeling Subaru gives everyone from drivers to actual Subaru employees. 2011-11-03T12:21:54+01:00 Subaru advertising 30 http://scaryideas.com/content/26064/ http://scaryideas.com/content/26064. http://scaryideas.com/content/26064 http://scaryideas.com/t/26064.jpg Amnesty International : Mobile action 2011-11-03T12:24:50+01:00 Amnesty International advertising 30 http://scaryideas.com/content/26068/ http://scaryideas.com/content/26068. http://scaryideas.com/content/26068 http://scaryideas.com/t/26068.jpg Forever 21 : Virtual Runway 2011-11-03T12:32:07+01:00 Forever 21 advertising 30 http://scaryideas.com/content/26079/ http://scaryideas.com/content/26079. http://scaryideas.com/content/26079 http://scaryideas.com/t/26079.jpg Lenovo Tablets : Do Devil, Bungee 2011-11-03T13:01:59+01:00 Lenovo Tablets advertising 30 http://scaryideas.com/content/26080/ http://scaryideas.com/content/26080. http://scaryideas.com/content/26080 http://scaryideas.com/t/26080.jpg Lenovo Tablets : Do Devil, Demolition 2011-11-03T13:02:14+01:00 Lenovo Tablets advertising 30 http://scaryideas.com/content/26081/ http://scaryideas.com/content/26081. http://scaryideas.com/content/26081 http://scaryideas.com/t/26081.jpg Lenovo Tablets : Do Devil, Dirtbike 2011-11-03T13:02:56+01:00 Lenovo Tablets advertising 30 http://scaryideas.com/content/26088/ http://scaryideas.com/content/26088. http://scaryideas.com/content/26088 http://scaryideas.com/t/26088.jpg Peruvian Government : My Goal Against Argentina 2011-11-03T13:09:22+01:00 Peruvian Government advertising 30 http://scaryideas.com/content/26089/ http://scaryideas.com/content/26089. http://scaryideas.com/content/26089 http://scaryideas.com/t/26089.jpg Peruvian Government : My Goal Against Scotland 2011-11-03T13:10:17+01:00 Peruvian Government advertising 30 http://scaryideas.com/content/26092/ http://scaryideas.com/content/26092. http://scaryideas.com/content/26092 http://scaryideas.com/t/26092.jpg Toyota Prius : More efficient 2011-11-03T13:15:11+01:00 Toyota Prius advertising 30 http://scaryideas.com/content/26093/ http://scaryideas.com/content/26093. http://scaryideas.com/content/26093 http://scaryideas.com/t/26093.jpg Toyota Prius : More connected 2011-11-03T13:16:06+01:00 Toyota Prius advertising 30 http://scaryideas.com/content/26094/ http://scaryideas.com/content/26094. http://scaryideas.com/content/26094 http://scaryideas.com/t/26094.jpg Skylanders : Spyro's Adventure 2011-11-03T13:17:00+01:00 Skylanders advertising 30 http://scaryideas.com/content/26100/ http://scaryideas.com/content/26100. http://scaryideas.com/content/26100 http://scaryideas.com/t/26100.jpg Carl's Jr. : From the South 2011-11-03T13:29:57+01:00 Carl's Jr. advertising 30 http://scaryideas.com/content/26101/ http://scaryideas.com/content/26101. http://scaryideas.com/content/26101 http://scaryideas.com/t/26101.jpg Volkswagen : Easy Riders 2011-11-03T13:30:51+01:00 Volkswagen advertising 30 http://scaryideas.com/content/26104/ http://scaryideas.com/content/26104. http://scaryideas.com/content/26104 http://scaryideas.com/t/26104.jpg Nike : Spotlight 2011-11-03T13:36:31+01:00 Nike advertising 30 http://scaryideas.com/content/26105/ http://scaryideas.com/content/26105. http://scaryideas.com/content/26105 http://scaryideas.com/t/26105.jpg Volkswagen : Princess 2011-11-03T15:28:51+01:00 Volkswagen advertising 30 http://scaryideas.com/content/26106/ http://scaryideas.com/content/26106. http://scaryideas.com/content/26106 http://scaryideas.com/t/26106.jpg O Boticario : Make B iPhone 2011-11-03T15:30:08+01:00 O Boticario advertising 30 http://scaryideas.com/content/26107/ http://scaryideas.com/content/26107. http://scaryideas.com/content/26107 http://scaryideas.com/t/26107.jpg Cadbury : Screme Egg 2011-11-03T15:31:22+01:00 Cadbury advertising 30 http://scaryideas.com/content/26108/ http://scaryideas.com/content/26108. http://scaryideas.com/content/26108 http://scaryideas.com/t/26108.jpg Nokia N8 : Turn up your experience, Fruit Ninja and Angry Birds 2011-11-03T15:33:09+01:00 Nokia N8 advertising 30 http://scaryideas.com/content/26109/ http://scaryideas.com/content/26109. http://scaryideas.com/content/26109 http://scaryideas.com/t/26109.jpg Jello : Jiggle it app 2011-11-03T15:34:31+01:00 Jello advertising 30 http://scaryideas.com/content/26110/ http://scaryideas.com/content/26110. http://scaryideas.com/content/26110 http://scaryideas.com/t/26110.jpg Cape Town Fish Market : Snorkel The Cape Town Fish Market spot from Lowe Bull, Cape Town 2011-11-03T15:55:59+01:00 Cape Town Fish Market advertising 30 http://scaryideas.com/content/26111/ http://scaryideas.com/content/26111. http://scaryideas.com/content/26111 http://scaryideas.com/t/26111.jpg ASICS : Support Your Marathoner 2011-11-03T15:58:36+01:00 ASICS advertising 30 http://scaryideas.com/content/26112/ http://scaryideas.com/content/26112. http://scaryideas.com/content/26112 http://scaryideas.com/t/26112.jpg The Advertising Council : Frozen 2011-11-03T16:00:06+01:00 The Advertising Council advertising 30 http://scaryideas.com/content/26113/ http://scaryideas.com/content/26113. http://scaryideas.com/content/26113 http://scaryideas.com/t/26113.jpg Pepsi / Carlsberg Sweden : The Sound Of Football We used tracking technology, the same used at the latest FIFA World Cup. Through the system we can get the position of each player in real time on the football pitch. This information is then fed into an iPhone located on each player’s head and converted into binaural 3D sound. We created sounds for things important on the pitch like the nearest players, the ball and the goals. Through headphones each player can hear what is happening and get a sense of distance between things. And the sensors in the iPhone allow players to locate where the sounds come from when they move their head. 2011-11-03T16:52:44+01:00 Pepsi / Carlsberg Sweden advertising 30 http://scaryideas.com/content/26114/ http://scaryideas.com/content/26114. http://scaryideas.com/content/26114 http://scaryideas.com/t/26114.jpg Volkswagen : Fanwagen 2011-11-03T16:03:00+01:00 Volkswagen advertising 30 http://scaryideas.com/content/26118/ http://scaryideas.com/content/26118. http://scaryideas.com/content/26118 http://scaryideas.com/t/26118.jpg Nestlé Waters, Contrex : Contrexperience Slimming doesn't have to be boring. Contrex My slimming partner. 2011-11-04T15:52:39+01:00 Nestlé Waters, Contrex advertising 30 http://scaryideas.com/content/26119/ http://scaryideas.com/content/26119. http://scaryideas.com/content/26119 http://scaryideas.com/t/26119.jpg Barnardo's : Life Story 2011-11-04T15:54:44+01:00 Barnardo's advertising 30 http://scaryideas.com/content/26127/ http://scaryideas.com/content/26127. http://scaryideas.com/content/26127 http://scaryideas.com/t/26127.jpg Foot Locker : Art Prize 2011-11-04T17:41:16+01:00 Foot Locker advertising 30 http://scaryideas.com/content/26128/ http://scaryideas.com/content/26128. http://scaryideas.com/content/26128 http://scaryideas.com/t/26128.jpg Yuzu : Cricket Yuzu: Cricket 2011-11-04T17:42:39+01:00 Yuzu advertising 30 http://scaryideas.com/content/26129/ http://scaryideas.com/content/26129. http://scaryideas.com/content/26129 http://scaryideas.com/t/26129.jpg Oreo Cakesters : Blowfish 2011-11-04T17:43:59+01:00 Oreo Cakesters advertising 30 http://scaryideas.com/content/26130/ http://scaryideas.com/content/26130. http://scaryideas.com/content/26130 http://scaryideas.com/t/26130.jpg Oreo Cakesters : Monkey 2011-11-04T17:46:16+01:00 Oreo Cakesters advertising 30 http://scaryideas.com/content/26131/ http://scaryideas.com/content/26131. http://scaryideas.com/content/26131 http://scaryideas.com/t/26131.jpg Oreo Cakesters : Scientist 2011-11-04T17:45:42+01:00 Oreo Cakesters advertising 30 http://scaryideas.com/content/26132/ http://scaryideas.com/content/26132. http://scaryideas.com/content/26132 http://scaryideas.com/t/26132.jpg Oreo Cakesters : Tattoo 2011-11-04T17:46:36+01:00 Oreo Cakesters advertising 30 http://scaryideas.com/content/26133/ http://scaryideas.com/content/26133. http://scaryideas.com/content/26133 http://scaryideas.com/t/26133.jpg Oreo Cakesters : Tornado 2011-11-04T17:47:15+01:00 Oreo Cakesters advertising 30 http://scaryideas.com/content/26134/ http://scaryideas.com/content/26134. http://scaryideas.com/content/26134 http://scaryideas.com/t/26134.jpg Oreo Cakesters : UFO 2011-11-04T17:47:49+01:00 Oreo Cakesters advertising 30 http://scaryideas.com/content/26160/ http://scaryideas.com/content/26160. http://scaryideas.com/content/26160 http://scaryideas.com/t/26160.jpg Nike : Shine 2011-11-07T09:56:38+01:00 Nike advertising 30 http://scaryideas.com/content/26161/ http://scaryideas.com/content/26161. http://scaryideas.com/content/26161 http://scaryideas.com/t/26161.jpg Sprite : Li Fbalek Dialek For many years, Sprite Morocco has chosen the extreme sports to promote his vision and the moroccan tagline "Li Fbalek Dialek" means "do anything that comes to your mind". On october 2011, Sprite launched the first interactive video in Morocco with this Youtube experience. In this viral video, your friends are waiting for you at the beach and you must join them as quickly as possible. Moroccan agency Fortune Promoseven invites the viewers to put themselves in the hero's shoes and choose any item they want by clicking on it and trigger the next video to pursue the run. 2011-11-07T11:46:17+01:00 Sprite advertising 30 http://scaryideas.com/content/26162/ http://scaryideas.com/content/26162. http://scaryideas.com/content/26162 http://scaryideas.com/t/26162.jpg Foot Locker : Art Prize 2011-11-07T11:50:57+01:00 Foot Locker advertising 30 http://scaryideas.com/content/26163/ http://scaryideas.com/content/26163. http://scaryideas.com/content/26163 http://scaryideas.com/t/26163.jpg Tempo : Bike- 'As Life Unfolds 2011-11-07T12:00:48+01:00 Tempo advertising 30 http://scaryideas.com/content/26167/ http://scaryideas.com/content/26167. http://scaryideas.com/content/26167 http://scaryideas.com/t/26167.jpg Pause Home Entertainment : The Heist at Pause 2011-11-07T13:28:14+01:00 Pause Home Entertainment advertising 30 http://scaryideas.com/content/26168/ http://scaryideas.com/content/26168. http://scaryideas.com/content/26168 http://scaryideas.com/t/26168.jpg Nikon : Camo Bear 2011-11-07T13:29:17+01:00 Nikon advertising 30 http://scaryideas.com/content/26169/ http://scaryideas.com/content/26169. http://scaryideas.com/content/26169 http://scaryideas.com/t/26169.jpg Nikon : The "Making of" Camo Bear 2011-11-07T13:29:52+01:00 Nikon advertising 30 http://scaryideas.com/content/26177/ http://scaryideas.com/content/26177. http://scaryideas.com/content/26177 http://scaryideas.com/t/26177.jpg VISA : Ned 2011-11-08T09:21:28+01:00 VISA advertising 30 http://scaryideas.com/content/26180/ http://scaryideas.com/content/26180. http://scaryideas.com/content/26180 http://scaryideas.com/t/26180.jpg Organ Donor Foundation : Leila This TV ad illustrates the harsh reality that by not becoming an organ donor, you’re potentially taking another life with you when you die. We are urging people to sign up to become an organ donor, so that one day they can save other people fighting for their lives. 2011-11-08T09:25:18+01:00 Organ Donor Foundation advertising 30 http://scaryideas.com/content/26195/ http://scaryideas.com/content/26195. http://scaryideas.com/content/26195 http://scaryideas.com/t/26195.jpg Drake General Store : Posse Conceived by Red Urban Canada and Untitled Films, the campaign features three spots, each with a different anachronistic frontiersperson confusing the Drake General Store for a more traditional general store. Even more confused though are the Drake’s employees, who have to deal with the ridiculous requests – revolver ammunition, for instance – of the time-travelling customers. Filmed at one of the Toronto retailer’s downtown locations, the online films stake the stores' claim as the one-stop shop for cool, design-oriented dry goods. “The modern pioneer is someone who is eager to explore new ideas and interesting styles,” says Christina Yu, Executive Creative Director of Red Urban Canada. “The Drake General Store has all sorts of items perfectly suited for life on the urban frontier.” Opened in 2008, the Drake General Store has expanded to include three Toronto locations: Queen West next to the Drake Hotel, Yonge Street in Rosedale, and Bathurst at King. They offer treasure hunters a unique mix of classic and modern goods, both from local Canadian artists and businesses and from suppliers around the world. 2011-11-08T16:45:22+01:00 Drake General Store advertising 30 http://scaryideas.com/content/26196/ http://scaryideas.com/content/26196. http://scaryideas.com/content/26196 http://scaryideas.com/t/26196.jpg Drake General Store : Respite Conceived by Red Urban Canada and Untitled Films, the campaign features three spots, each with a different anachronistic frontiersperson confusing the Drake General Store for a more traditional general store. Even more confused though are the Drake’s employees, who have to deal with the ridiculous requests – revolver ammunition, for instance – of the time-travelling customers. Filmed at one of the Toronto retailer’s downtown locations, the online films stake the stores' claim as the one-stop shop for cool, design-oriented dry goods. “The modern pioneer is someone who is eager to explore new ideas and interesting styles,” says Christina Yu, Executive Creative Director of Red Urban Canada. “The Drake General Store has all sorts of items perfectly suited for life on the urban frontier.” Opened in 2008, the Drake General Store has expanded to include three Toronto locations: Queen West next to the Drake Hotel, Yonge Street in Rosedale, and Bathurst at King. They offer treasure hunters a unique mix of classic and modern goods, both from local Canadian artists and businesses and from suppliers around the world. 2011-11-08T16:46:14+01:00 Drake General Store advertising 30 http://scaryideas.com/content/26197/ http://scaryideas.com/content/26197. http://scaryideas.com/content/26197 http://scaryideas.com/t/26197.jpg Drake General Store : Credit Conceived by Red Urban Canada and Untitled Films, the campaign features three spots, each with a different anachronistic frontiersperson confusing the Drake General Store for a more traditional general store. Even more confused though are the Drake’s employees, who have to deal with the ridiculous requests – revolver ammunition, for instance – of the time-travelling customers. Filmed at one of the Toronto retailer’s downtown locations, the online films stake the stores' claim as the one-stop shop for cool, design-oriented dry goods. “The modern pioneer is someone who is eager to explore new ideas and interesting styles,” says Christina Yu, Executive Creative Director of Red Urban Canada. “The Drake General Store has all sorts of items perfectly suited for life on the urban frontier.” Opened in 2008, the Drake General Store has expanded to include three Toronto locations: Queen West next to the Drake Hotel, Yonge Street in Rosedale, and Bathurst at King. They offer treasure hunters a unique mix of classic and modern goods, both from local Canadian artists and businesses and from suppliers around the world. 2011-11-08T16:46:49+01:00 Drake General Store advertising 30 http://scaryideas.com/content/26207/ http://scaryideas.com/content/26207. http://scaryideas.com/content/26207 http://scaryideas.com/t/26207.jpg Volkswagen : Hedgehogs 2011-11-09T09:45:21+01:00 Volkswagen advertising 30 http://scaryideas.com/content/26208/ http://scaryideas.com/content/26208. http://scaryideas.com/content/26208 http://scaryideas.com/t/26208.jpg Royal Canadian Mint : Boreal Info on the campaign from Crush Creative Director Gary Thomas: The campaign for the Royal Canadian Mint came along at a perfect time for Crush. Our design department had just grown, with the addition of Julia Deakin, who is an accomplished artist and illustrator, and Yoho Yue, another of our design team, had just finished a project which had begun life as a short for the F5 conference in New York, but had been pushed onto the backburner for a year. Yoho’s project had been a labour of love, and a chance to produce something gentle, artistic and lyrical. When we received the scripts for the Royal Mint campaign from Marcelo Ceron and Francheska Galloway-Davis, the creative team at Y&R, we immediately saw the stars align. The project was an ode to Canada, and a chance to bring the beautiful designs on these coins to life. We began in July and completed the first spot at the end of September, with the second finishing at the end of October. The structure of each spot highlights the the design of each coin, seamlessly transitioning into a facet of Canada’s relationship with its wilderness. Yoho was the lead designer on the spots and used After Effects to its maximum potential. We had two talented freelance traditional animators, Robert Findley and Sam Chou to provide some of the individual elements. The mood was intended to touch on some of the great pieces done by the National Film Board, as well as some of The Group of Seven’s work to make work that was modern, but had a nostalgic quality. 2011-11-09T11:07:30+01:00 Royal Canadian Mint advertising 30 http://scaryideas.com/content/26209/ http://scaryideas.com/content/26209. http://scaryideas.com/content/26209 http://scaryideas.com/t/26209.jpg Royal Canadian Mint : Parks Canada Info on the campaign from Crush Creative Director Gary Thomas: The campaign for the Royal Canadian Mint came along at a perfect time for Crush. Our design department had just grown, with the addition of Julia Deakin, who is an accomplished artist and illustrator, and Yoho Yue, another of our design team, had just finished a project which had begun life as a short for the F5 conference in New York, but had been pushed onto the backburner for a year. Yoho’s project had been a labour of love, and a chance to produce something gentle, artistic and lyrical. When we received the scripts for the Royal Mint campaign from Marcelo Ceron and Francheska Galloway-Davis, the creative team at Y&R, we immediately saw the stars align. The project was an ode to Canada, and a chance to bring the beautiful designs on these coins to life. We began in July and completed the first spot at the end of September, with the second finishing at the end of October. The structure of each spot highlights the the design of each coin, seamlessly transitioning into a facet of Canada’s relationship with its wilderness. Yoho was the lead designer on the spots and used After Effects to its maximum potential. We had two talented freelance traditional animators, Robert Findley and Sam Chou to provide some of the individual elements. The mood was intended to touch on some of the great pieces done by the National Film Board, as well as some of The Group of Seven’s work to make work that was modern, but had a nostalgic quality. 2011-11-09T11:07:15+01:00 Royal Canadian Mint advertising 30 http://scaryideas.com/content/26225/ http://scaryideas.com/content/26225. http://scaryideas.com/content/26225 http://scaryideas.com/t/26225.jpg Miami Short Film Festival : Lover 2011-11-12T14:50:04+01:00 Miami Short Film Festival advertising 30 http://scaryideas.com/content/26226/ http://scaryideas.com/content/26226. http://scaryideas.com/content/26226 http://scaryideas.com/t/26226.jpg Miami Short Film Festival : Halloween 2011-11-12T14:50:45+01:00 Miami Short Film Festival advertising 30 http://scaryideas.com/content/26227/ http://scaryideas.com/content/26227. http://scaryideas.com/content/26227 http://scaryideas.com/t/26227.jpg Miami Short Film Festival : Bed side table 2011-11-12T14:51:43+01:00 Miami Short Film Festival advertising 30 http://scaryideas.com/content/26228/ http://scaryideas.com/content/26228. http://scaryideas.com/content/26228 http://scaryideas.com/t/26228.jpg Fisherman's Friend : Circle of Friends 2011-11-12T14:53:41+01:00 Fisherman's Friend advertising 30 http://scaryideas.com/content/26229/ http://scaryideas.com/content/26229. http://scaryideas.com/content/26229 http://scaryideas.com/t/26229.jpg Nescafé : Hypnotist 2011-11-12T14:54:50+01:00 Nescafé advertising 30 http://scaryideas.com/content/26242/ http://scaryideas.com/content/26242. http://scaryideas.com/content/26242 http://scaryideas.com/t/26242.jpg Meth Project : Oriah 2011-11-12T15:15:05+01:00 Meth Project advertising 30 http://scaryideas.com/content/26243/ http://scaryideas.com/content/26243. http://scaryideas.com/content/26243 http://scaryideas.com/t/26243.jpg Meth Project : Bernadette 2011-11-12T15:14:43+01:00 Meth Project advertising 30 http://scaryideas.com/content/26244/ http://scaryideas.com/content/26244. http://scaryideas.com/content/26244 http://scaryideas.com/t/26244.jpg Meth Project : Ashley 2011-11-12T15:14:32+01:00 Meth Project advertising 30 http://scaryideas.com/content/26245/ http://scaryideas.com/content/26245. http://scaryideas.com/content/26245 http://scaryideas.com/t/26245.jpg Meth Project : Kara 2011-11-12T15:15:28+01:00 Meth Project advertising 30 http://scaryideas.com/content/26246/ http://scaryideas.com/content/26246. http://scaryideas.com/content/26246 http://scaryideas.com/t/26246.jpg Meth Project : Hailey 2011-11-12T15:16:18+01:00 Meth Project advertising 30 http://scaryideas.com/content/26247/ http://scaryideas.com/content/26247. http://scaryideas.com/content/26247 http://scaryideas.com/t/26247.jpg Meth Project : Rochelle 2011-11-12T15:16:58+01:00 Meth Project advertising 30 http://scaryideas.com/content/26248/ http://scaryideas.com/content/26248. http://scaryideas.com/content/26248 http://scaryideas.com/t/26248.jpg Microsoft Xbox Gears of War 3 : Butcher Shop Gamers couldn’t wait to tear into the final installment of the game Gears of War 3. So to create excitement around the game’s launch Maclaren McCann and XBOX decided to oblige the gamer's blood lust with an online and real world ARG (alternate reality game) to track down hundreds of pieces of freshly butchered hunks of Locust flesh. 2011-11-13T14:26:57+01:00 Microsoft Xbox Gears of War 3 advertising 30 http://scaryideas.com/content/26265/ http://scaryideas.com/content/26265. http://scaryideas.com/content/26265 http://scaryideas.com/t/26265.jpg Red Bull : Art of Motion, Kuwait Rising 2011-11-13T21:36:22+01:00 Red Bull advertising 30 http://scaryideas.com/content/26250/ http://scaryideas.com/content/26250. http://scaryideas.com/content/26250 http://scaryideas.com/t/26250.jpg Lay's : Machine 2011-11-12T15:21:18+01:00 Lay's advertising 30 http://scaryideas.com/content/26253/ http://scaryideas.com/content/26253. http://scaryideas.com/content/26253 http://scaryideas.com/t/26253.jpg National Lottery Millionaire Raffle : Bear 2011-11-12T15:27:04+01:00 National Lottery Millionaire Raffle advertising 30 http://scaryideas.com/content/26254/ http://scaryideas.com/content/26254. http://scaryideas.com/content/26254 http://scaryideas.com/t/26254.jpg BMW : China Dark Light Theatre 2011-11-12T15:28:50+01:00 BMW advertising 30 http://scaryideas.com/content/26255/ http://scaryideas.com/content/26255. http://scaryideas.com/content/26255 http://scaryideas.com/t/26255.jpg MTV : EMA 2011 Jules Vernes would be proud…or turn in his grave The 2011 MTV Europe Music Awards package brought us to a whole new spectrum of production. It’s always good to try out new things, in this case primarily…color! As some might have recognized, we do love the monochrome worlds but here we had the chance to adapt a whole lot of color – Polynoid style. It was a great experience working closely with the people of MTV World Design Studio who pushed us constantly to make this clip as colorful as it is. Words like ‘Retina Burn’ (thanks to Scott for this formulation) and ‘Pop x 1000′ were part of our daily guidelines. We approached the project with the need to combine the calmness of a real world lake with the biggest party mankind has ever seen at the very center of the earth. The whole clip had to feel fluently connected, and at the same time modular enough so pieces of it have the ability to stand on their own. 2011-11-13T14:07:22+01:00 MTV advertising 30 http://scaryideas.com/content/26256/ http://scaryideas.com/content/26256. http://scaryideas.com/content/26256 http://scaryideas.com/t/26256.jpg Martini : Kissing casting story 2011-11-12T15:31:02+01:00 Martini advertising 30 http://scaryideas.com/content/26268/ http://scaryideas.com/content/26268. http://scaryideas.com/content/26268 http://scaryideas.com/t/26268.jpg GE : Future Folklore TBWA\Shanghai has launched the new ‘Future Folklore’ digital campaign for General Electric (GE) that demonstrates how GE’s innovative solutions help address China’s most pressing environmental and healthcare challenges on its path to growth. ‘Future Folklore’ will continue to build awareness and interest in GE’s innovative solutions under the two key communications platforms: Ecomagination and Healthymagination. TBWA\ TEQUILA\ created a storytelling platform, inspired by sage Chinese fables, to show how simple and inspiring ideas and stories of imagination can become a reality with innovation and technology. ‘Future Folklore’ illustrates that similar to the fables of the past, the stories that can inspire future change begin with a key wisdom, idea, belief or imagination. Instead of selling fantasy and unachievable aspiration goals, the campaign showcases how (using GE’s technology and innovation) we can turn fantasy into a reality for the betterment of our world. The campaign is a ‘call to action’ for businesses and individuals to step up, use their imagination combined with technology, and help find a solution that will write our ‘Future Folklore’. To engage with business executives, healthcare professionals, and government officials, the campaign runs on Guokr (www.guokr.com), Soungshuhui (songshuhui.net), Youku, and uses GE’s Sina Weibo (http://a.weibo.com/labelapp/info.php?uid=1833141401&skid=&app_id=app_4) as the campaign’s hub. All stories in the campaign are based on classic folklores of our past, but told with a twist for today’s world. This campaign empowers consumers to join the movement socially, arming them with articles, videos and news that they can readily share with friends to help create awareness of the technologies and stories that will shape our future. The campaign runs until the end of December in China. 2011-11-14T09:12:58+01:00 GE advertising 30 http://scaryideas.com/content/26288/ http://scaryideas.com/content/26288. http://scaryideas.com/content/26288 http://scaryideas.com/t/26288.jpg Visitnorway : Tunnel Travel "Using in-tunnel advertising, visitnorway.com presents Norway’s landscape as an alternative to the daily subway routine. In-tunnel advertising is an innovative outdoor medium, where multiple LED screens mounted on tunnel walls create an animation that is perfectly aligned to each passenger window. A simple sticker delivers a message that reaches out to millions of passengers daily." 2011-11-14T09:57:38+01:00 Visitnorway advertising 30 http://scaryideas.com/content/26290/ http://scaryideas.com/content/26290. http://scaryideas.com/content/26290 http://scaryideas.com/t/26290.jpg Special Olympics : Anthem 2011-11-14T10:31:54+01:00 Special Olympics advertising 30 http://scaryideas.com/content/26291/ http://scaryideas.com/content/26291. http://scaryideas.com/content/26291 http://scaryideas.com/t/26291.jpg Holy Flying Circus : Opening Sequence Production company Nexus' director, Jim Le Fevre, has created the title sequence and a series of animations for Holy Flying Circus, a fantastical re-imagining of the controversy surrounding the release of the Monty Python film Life Of Brian. Inspired by Terry Gilliam's unique guerilla approach to animation, the title sequence is - literally - a towering tribute to the off-beat comic genius of the Pythons, featuring a 2-metre tall construction of wooden discs and tubes built on a revolving base. Fixed to each of the ten layers are sequences of still images, which, when rotated at 33rpm (no mean feat with something that big!) animate to show looped scenes and pastiches of the time Life of Brian was released. Based on the thinking behind Jim's record player Phonotrope (a technique based, in turn, on the zoetrope), the scenes depicted are made up of tiny, laser-cut characters - 2,100 of them in all - each one painstakingly stuck to the discs with millimetre-perfect precision to create what looks like a huge and intricate wedding cake. When set spinning the result is an anarchic journey through time, all to the Monty Python theme tune (reworked by Jack Arnold), and, as such, is a fitting introduction to the new film. Jim added, "I met up with Owen Harris, the director, and Polly and Kate, the producers, and we spent a long time discussing the legacy of Terry Gilliam's animation and how that related to the direction of the feature. Although this is a "period" piece, Owen also wanted to make the animation contemporary while staying true to the ethos of the Pythons. I think using the Phonotrope we have achieved this and paid proper homage to Gilliam and the Pythons." Holy Flying Circus is a talkbackTHAMES/Hillbilly Television co-production for BBC4 and aired on Wednesday, 19th October at 9pm. 2011-11-14T10:56:40+01:00 Holy Flying Circus advertising 30 http://scaryideas.com/content/26292/ http://scaryideas.com/content/26292. http://scaryideas.com/content/26292 http://scaryideas.com/t/26292.jpg Holy Flying Circus : John Cleese Production company Nexus' director, Jim Le Fevre, has created the title sequence and a series of animations for Holy Flying Circus, a fantastical re-imagining of the controversy surrounding the release of the Monty Python film Life Of Brian. Inspired by Terry Gilliam's unique guerilla approach to animation, the title sequence is - literally - a towering tribute to the off-beat comic genius of the Pythons, featuring a 2-metre tall construction of wooden discs and tubes built on a revolving base. Fixed to each of the ten layers are sequences of still images, which, when rotated at 33rpm (no mean feat with something that big!) animate to show looped scenes and pastiches of the time Life of Brian was released. Based on the thinking behind Jim's record player Phonotrope (a technique based, in turn, on the zoetrope), the scenes depicted are made up of tiny, laser-cut characters - 2,100 of them in all - each one painstakingly stuck to the discs with millimetre-perfect precision to create what looks like a huge and intricate wedding cake. When set spinning the result is an anarchic journey through time, all to the Monty Python theme tune (reworked by Jack Arnold), and, as such, is a fitting introduction to the new film. Jim added, "I met up with Owen Harris, the director, and Polly and Kate, the producers, and we spent a long time discussing the legacy of Terry Gilliam's animation and how that related to the direction of the feature. Although this is a "period" piece, Owen also wanted to make the animation contemporary while staying true to the ethos of the Pythons. I think using the Phonotrope we have achieved this and paid proper homage to Gilliam and the Pythons." Holy Flying Circus is a talkbackTHAMES/Hillbilly Television co-production for BBC4 and aired on Wednesday, 19th October at 9pm. 2011-11-14T10:57:00+01:00 Holy Flying Circus advertising 30 http://scaryideas.com/content/26293/ http://scaryideas.com/content/26293. http://scaryideas.com/content/26293 http://scaryideas.com/t/26293.jpg Holy Flying Circus : Gay Newspaper Production company Nexus' director, Jim Le Fevre, has created the title sequence and a series of animations for Holy Flying Circus, a fantastical re-imagining of the controversy surrounding the release of the Monty Python film Life Of Brian. Inspired by Terry Gilliam's unique guerilla approach to animation, the title sequence is - literally - a towering tribute to the off-beat comic genius of the Pythons, featuring a 2-metre tall construction of wooden discs and tubes built on a revolving base. Fixed to each of the ten layers are sequences of still images, which, when rotated at 33rpm (no mean feat with something that big!) animate to show looped scenes and pastiches of the time Life of Brian was released. Based on the thinking behind Jim's record player Phonotrope (a technique based, in turn, on the zoetrope), the scenes depicted are made up of tiny, laser-cut characters - 2,100 of them in all - each one painstakingly stuck to the discs with millimetre-perfect precision to create what looks like a huge and intricate wedding cake. When set spinning the result is an anarchic journey through time, all to the Monty Python theme tune (reworked by Jack Arnold), and, as such, is a fitting introduction to the new film. Jim added, "I met up with Owen Harris, the director, and Polly and Kate, the producers, and we spent a long time discussing the legacy of Terry Gilliam's animation and how that related to the direction of the feature. Although this is a "period" piece, Owen also wanted to make the animation contemporary while staying true to the ethos of the Pythons. I think using the Phonotrope we have achieved this and paid proper homage to Gilliam and the Pythons." Holy Flying Circus is a talkbackTHAMES/Hillbilly Television co-production for BBC4 and aired on Wednesday, 19th October at 9pm. 2011-11-14T10:58:35+01:00 Holy Flying Circus advertising 30 http://scaryideas.com/content/26294/ http://scaryideas.com/content/26294. http://scaryideas.com/content/26294 http://scaryideas.com/t/26294.jpg Holy Flying Circus : Hell Scene Production company Nexus' director, Jim Le Fevre, has created the title sequence and a series of animations for Holy Flying Circus, a fantastical re-imagining of the controversy surrounding the release of the Monty Python film Life Of Brian. Inspired by Terry Gilliam's unique guerilla approach to animation, the title sequence is - literally - a towering tribute to the off-beat comic genius of the Pythons, featuring a 2-metre tall construction of wooden discs and tubes built on a revolving base. Fixed to each of the ten layers are sequences of still images, which, when rotated at 33rpm (no mean feat with something that big!) animate to show looped scenes and pastiches of the time Life of Brian was released. Based on the thinking behind Jim's record player Phonotrope (a technique based, in turn, on the zoetrope), the scenes depicted are made up of tiny, laser-cut characters - 2,100 of them in all - each one painstakingly stuck to the discs with millimetre-perfect precision to create what looks like a huge and intricate wedding cake. When set spinning the result is an anarchic journey through time, all to the Monty Python theme tune (reworked by Jack Arnold), and, as such, is a fitting introduction to the new film. Jim added, "I met up with Owen Harris, the director, and Polly and Kate, the producers, and we spent a long time discussing the legacy of Terry Gilliam's animation and how that related to the direction of the feature. Although this is a "period" piece, Owen also wanted to make the animation contemporary while staying true to the ethos of the Pythons. I think using the Phonotrope we have achieved this and paid proper homage to Gilliam and the Pythons." Holy Flying Circus is a talkbackTHAMES/Hillbilly Television co-production for BBC4 and aired on Wednesday, 19th October at 9pm. 2011-11-14T10:59:41+01:00 Holy Flying Circus advertising 30 http://scaryideas.com/content/26295/ http://scaryideas.com/content/26295. http://scaryideas.com/content/26295 http://scaryideas.com/t/26295.jpg Holy Flying Circus : Flying Aliens Production company Nexus' director, Jim Le Fevre, has created the title sequence and a series of animations for Holy Flying Circus, a fantastical re-imagining of the controversy surrounding the release of the Monty Python film Life Of Brian. Inspired by Terry Gilliam's unique guerilla approach to animation, the title sequence is - literally - a towering tribute to the off-beat comic genius of the Pythons, featuring a 2-metre tall construction of wooden discs and tubes built on a revolving base. Fixed to each of the ten layers are sequences of still images, which, when rotated at 33rpm (no mean feat with something that big!) animate to show looped scenes and pastiches of the time Life of Brian was released. Based on the thinking behind Jim's record player Phonotrope (a technique based, in turn, on the zoetrope), the scenes depicted are made up of tiny, laser-cut characters - 2,100 of them in all - each one painstakingly stuck to the discs with millimetre-perfect precision to create what looks like a huge and intricate wedding cake. When set spinning the result is an anarchic journey through time, all to the Monty Python theme tune (reworked by Jack Arnold), and, as such, is a fitting introduction to the new film. Jim added, "I met up with Owen Harris, the director, and Polly and Kate, the producers, and we spent a long time discussing the legacy of Terry Gilliam's animation and how that related to the direction of the feature. Although this is a "period" piece, Owen also wanted to make the animation contemporary while staying true to the ethos of the Pythons. I think using the Phonotrope we have achieved this and paid proper homage to Gilliam and the Pythons." Holy Flying Circus is a talkbackTHAMES/Hillbilly Television co-production for BBC4 and aired on Wednesday, 19th October at 9pm. 2011-11-14T11:00:45+01:00 Holy Flying Circus advertising 30 http://scaryideas.com/content/26307/ http://scaryideas.com/content/26307. http://scaryideas.com/content/26307 http://scaryideas.com/t/26307.jpg Volkswagen Golf GTI Edition 35 : Vanishing car 2011-11-15T09:16:32+01:00 Volkswagen Golf GTI Edition 35 advertising 30 http://scaryideas.com/content/26311/ http://scaryideas.com/content/26311. http://scaryideas.com/content/26311 http://scaryideas.com/t/26311.jpg University of Wisconsin – Madison : Change Production and design studio 1/29 Films recently completed an iconic, design-driven brand spot for the University of Wisconsin - Madison. The signature spot will air nationally and be featured on the University’s website and other online channels throughout the next two years. The brand spot, written, concepted and executed by 1/29 Films employs a compelling message of change as the sweeping focal point of UW’s campus experience. Beloved elements of the university, its fabled lore, architecture, sporting life and academic achievement, are presented with painstaking authenticity via a blueprint pastiche bathed in the school’s signature Badger red. The spot also highlights accomplished alumni including Frank Lloyd Wright, Joyce Carol Oates, John Muir and others, as visionaries who paved the road for change through innovation. The spot reminds viewers that college is not strictly about academic growth. In order to get the full collegiate experience one has to “Major in Change.” Creative Director/Founder Nick Seuser, who heads the 1/29 Films team, chose to realize the brand spot using design and animation to take viewers on an otherwise impossible visual journey rich in history, emotion and style. Using motion design, the spot honors the university’s preeminence in research and teaching while communicating the key values and experiences revered by the institution’s students, faculty and alumni. The spot was designed and animated by the 1/29 Films using the Adobe suite and Maxon’s Cinema 4D. Seuser, who worked for ILM commercials and ESC Entertainment before launching 1/29 Films, reached out to former colleagues at Skywalker Sound for the audio finish. Color grading was completed at Colorflow at the famous Saul Zaentz Media Center, formerly the renowned Fantasy Records building. “The University of Wisconsin - Madison is unlike any other institution and we wanted to match its quality of life and accomplishments with an approach that would fittingly stand apart from typical university brand spots. Pure motion design allowed us to explore uncharted territory in this collegiate genre,” notes Nick Seuser. “We had amazing partners throughout, from the UW marketing department to the post studios involved. Together, we created a piece that truly captures the UW spirit.” 1/29 Films is a production and design studio creating diverse, branded entertainment through immersive storytelling. Opened by Nick Seuser in 2004, past projects include work for Ask.com, Jim Beam, LG, McAfee, McDonalds, Old Navy, Pandora Radio, PayPal The United Nations, Volkswagen, and Zynga. For more on the company, please visit: www.129films.com. 2011-11-15T10:34:21+01:00 University of Wisconsin – Madison advertising 30 http://scaryideas.com/content/26315/ http://scaryideas.com/content/26315. http://scaryideas.com/content/26315 http://scaryideas.com/t/26315.jpg McDonald's Fries : Best Fries on the Planet 2011-11-16T08:59:09+01:00 McDonald's Fries advertising 30 http://scaryideas.com/content/26316/ http://scaryideas.com/content/26316. http://scaryideas.com/content/26316 http://scaryideas.com/t/26316.jpg Acura : Season of Reason, Bette Midler Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. “The ‘Season of Reason’ has become a humorous, annual reminder of Acura being a smart choice for customers seeking innovation and luxury,” said Susie Rossick, brand manager of Acura National Advertising. “Our goal is to stand out in the pack of end-of-the-year automotive advertising by being clever and wry, and these spots portraying holiday zealots overspending to hire personal celebrities is a funny twist on our successful past holiday campaigns.” The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot starring actress Bette Midler, a local caroler brings her on to make his singing troupe the best on the block only to have the ostentatiously dressed Midler commandeer the group and deliver an outlandish performance. In the spot featuring Gordon Ramsay, a woman brings the celebrity chef into her home to prepare a special holiday dinner only to find her buttoned-up family sitting in awkward silence as Ramsay chews out and fires his staff. “At a time when it’s easy to go overboard, Acura invites you to be smarter and over-save during the Season of Reason sales event,” a narrator offers at the end of each spot. “Our main message to those fed up with the overindulgence of the holidays is that Acura is a sensible choice,” said John Guynn, ACD/copywriter at rp&. The creative team worked closely with the celebrity talent to ensure a flawless final cut. Highlights included Midler spontaneously creating her song in the studio and working with the off-set, affable version of Gordon Ramsay. The TV campaign will launch on high-profile programming, including the NFL on CBS. Online banner ads will complement these featured spots, appearing on 18 top auto shopping sites, including KBB.com, Edmunds.com and Cars.com. The campaign will also include print, POP and radio ads. 2011-11-22T09:23:59+01:00 Acura advertising 30 http://scaryideas.com/content/26317/ http://scaryideas.com/content/26317. http://scaryideas.com/content/26317 http://scaryideas.com/t/26317.jpg Acura : Season of Reason, Gordon Ramsay Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. “The ‘Season of Reason’ has become a humorous, annual reminder of Acura being a smart choice for customers seeking innovation and luxury,” said Susie Rossick, brand manager of Acura National Advertising. “Our goal is to stand out in the pack of end-of-the-year automotive advertising by being clever and wry, and these spots portraying holiday zealots overspending to hire personal celebrities is a funny twist on our successful past holiday campaigns.” The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot starring actress Bette Midler, a local caroler brings her on to make his singing troupe the best on the block only to have the ostentatiously dressed Midler commandeer the group and deliver an outlandish performance. In the spot featuring Gordon Ramsay, a woman brings the celebrity chef into her home to prepare a special holiday dinner only to find her buttoned-up family sitting in awkward silence as Ramsay chews out and fires his staff. “At a time when it’s easy to go overboard, Acura invites you to be smarter and over-save during the Season of Reason sales event,” a narrator offers at the end of each spot. “Our main message to those fed up with the overindulgence of the holidays is that Acura is a sensible choice,” said John Guynn, ACD/copywriter at rp&. The creative team worked closely with the celebrity talent to ensure a flawless final cut. Highlights included Midler spontaneously creating her song in the studio and working with the off-set, affable version of Gordon Ramsay. The TV campaign will launch on high-profile programming, including the NFL on CBS. Online banner ads will complement these featured spots, appearing on 18 top auto shopping sites, including KBB.com, Edmunds.com and Cars.com. The campaign will also include print, POP and radio ads. 2011-11-22T09:23:40+01:00 Acura advertising 30 http://scaryideas.com/content/26325/ http://scaryideas.com/content/26325. http://scaryideas.com/content/26325 http://scaryideas.com/t/26325.jpg Comcast : Date night 2011-11-16T09:10:52+01:00 Comcast advertising 30 http://scaryideas.com/content/26326/ http://scaryideas.com/content/26326. http://scaryideas.com/content/26326 http://scaryideas.com/t/26326.jpg Comcast : Stakeout 2011-11-16T09:11:16+01:00 Comcast advertising 30 http://scaryideas.com/content/26327/ http://scaryideas.com/content/26327. http://scaryideas.com/content/26327 http://scaryideas.com/t/26327.jpg Fallsview Casino Resort : Coconut 2011-11-16T15:41:51+01:00 Fallsview Casino Resort advertising 30 http://scaryideas.com/content/26328/ http://scaryideas.com/content/26328. http://scaryideas.com/content/26328 http://scaryideas.com/t/26328.jpg Fallsview Casino Resort : Wrong masseuse 2011-11-16T15:41:58+01:00 Fallsview Casino Resort advertising 30 http://scaryideas.com/content/26332/ http://scaryideas.com/content/26332. http://scaryideas.com/content/26332 http://scaryideas.com/t/26332.jpg Ray-Ban : Rare Prints Brooklyn-based Chow was born and raised in Hong Kong and says he spent his early years being obsessed with ghosts and reading manga. At the age of 15, he moved to Los Angeles where he studied illustration and design at Art Center College of Design. His array of interests lead him into various kinds of projects from design, illustration, and animation to directing. In 2008, he co-founded Golden Lucky, a multidisciplinary design studio based in Brooklyn. “I am interested in using different techniques because I do not want to limit myself to a certain style or material,” says Chow. “I tend to enlist many approaches to add complexity to a piece, which ultimately helps me stay engaged. The history and practice of paintings, illustration and design all interest me, and my aim is to draw on these lexicons to create my work.” Chow has worked on projects for clients such as Adidas, VH1, MTV, Fuel and Nike. His most recent project is the latest in the “Never Hide” series for Ray-Ban via Marcel, Paris and Blacklist, New York. "We are super excited that Mr. Saiman Chow has decided to join Blacklist,” says Andrew Linsk, Executive Producer, Blacklist. "We love his offbeat sensibility and the idiosyncratic approach that he brings to his projects. His body of work is witty, playful, and irreverent----as is the man himself. Saiman is a blast to work with, and we think he fits in really well with the rest of the Blacklist roster. We're also especially pleased that he's NYC based, as we have been looking to expand our stateside offering.” The stop-motion spot is based on a print ad Ray-Ban had already created featuring nesting dolls. Loving the concept of the matryoshka dolls, Chow wanted to push it further to create a fun and unique animation with many layers that is surprising to the viewer. “The layers are made of different materials which help add interest to the animation,” explains Chow. “The components are handmade and it is important for them to convey that tactile sense throughout the piece. As the animation is a short one, only 15 seconds, so we wanted to have the piece be visual feast for the entire time frame.” Chow used a broad range of materials to create the piece. The model's head is made with clay, yarn for the skull and different color paper for the beard. Chow wanted each head within the piece to reflect a distinctive personality and contrast against each other. ”We also used a live chameleon, which was a nice addition against the handmade props,” adds Chow. “The sensibility and timing of the piece was based on the Mondrian styled sunglasses. We wanted the pacing to have a turn of the century, French accordion like feel.” 2011-11-16T09:29:37+01:00 Ray-Ban advertising 30 http://scaryideas.com/content/26329/ http://scaryideas.com/content/26329. http://scaryideas.com/content/26329 http://scaryideas.com/t/26329.jpg Skittles : Infinite Possibilities of the Rainbow TBWA\Shanghai launched its third and last thematic campaign for Skittles in China, following the global realignment of the brand to Omnicom sister agency, DDB. TBWA\ Shanghai worked with Wrigley, a subsidiary of Mars Inc., to re-launch Skittles in China in 2009. Over the last three years, TBWA’s advertising and activation has been a key driver in Skittles’ extraordinary net sales growth by 600% versus 2008. China is now one of the largest markets for Skittles in the world. Ian Thubron, President TBWA\Greater China, commented, “We were proud to work for Wrigley for three years, and to help them achieve such tremendous success. Ultimately what we do is drive business for our clients, and when we succeed in that, there’s nothing sweeter.” The Skittles campaign depicts a world of unpredictable experiences, giving familiar and mundane situations a twist. The television commercial features a naughty boy on the bus, making fun of a girl by messing with her long pigtail. Yet, the pigtail comes alive and teaches the boy a lesson with its skillful kong-fu moves. In addition to the TVC, the Skittles campaign is supported with activation launched on ‘Singles Day’, a Chinese pop culture holiday on November 11 that is celebrated by those who are still living the single life. The TV and activation is bolstered by TEQUILA’s multi-layered digital activity, which promotes Skittles amongst youth, encouraging them to celebrate their individuality and singlehood. 2011-11-16T09:22:14+01:00 Skittles advertising 30 http://scaryideas.com/content/26349/ http://scaryideas.com/content/26349. http://scaryideas.com/content/26349 http://scaryideas.com/t/26349.jpg Vonage : Bundle of Joy TBWA\Chiat\Day New York and Vonage launch a new TV campaign reestablishing their historic position as a challenger brand in the communications category. The campaign is designed to raise questions in consumers’ minds about what they pay for their cable bundles, urging them to break their cable bundle and switch their home phone to Vonage. The two spots shot by “Mac vs. PC” director Phil Morrison strike a balance between quirkiness and humor. "Bundle of Joy" depicts a husband and wife moment in which the couple talk past each other about the nature of their "bundle". "Thieves" more dramatically depicts the complacency of consumers within the context of a casual married couple’s phone conversation. 2011-11-16T15:53:35+01:00 Vonage advertising 30 http://scaryideas.com/content/26350/ http://scaryideas.com/content/26350. http://scaryideas.com/content/26350 http://scaryideas.com/t/26350.jpg Vonage : Thieves TBWA\Chiat\Day New York and Vonage launch a new TV campaign reestablishing their historic position as a challenger brand in the communications category. The campaign is designed to raise questions in consumers’ minds about what they pay for their cable bundles, urging them to break their cable bundle and switch their home phone to Vonage. The two spots shot by “Mac vs. PC” director Phil Morrison strike a balance between quirkiness and humor. "Bundle of Joy" depicts a husband and wife moment in which the couple talk past each other about the nature of their "bundle". "Thieves" more dramatically depicts the complacency of consumers within the context of a casual married couple’s phone conversation. 2011-11-16T15:55:18+01:00 Vonage advertising 30 http://scaryideas.com/content/26359/ http://scaryideas.com/content/26359. http://scaryideas.com/content/26359 http://scaryideas.com/t/26359.jpg Ubisoft Entertainment : Tom Clancy’s Ghost Recon Future Soldier Here’s Psyop’s latest for Ubisoft. They sure can cram a lot into 12 seconds and who doesn’t like games? In this spot, Psyop brings the action and drama of Ghost Recon Future Soldier to the cinematic realm. The spot has a dark stylized look, illuminated by the glow of the augmented reality graphics. 2011-11-17T09:11:23+01:00 Ubisoft Entertainment advertising 30 http://scaryideas.com/content/26368/ http://scaryideas.com/content/26368. http://scaryideas.com/content/26368 http://scaryideas.com/t/26368.jpg Bill & Melinda Gates Foundation : G20 Summit Film 2011-11-17T09:20:24+01:00 Bill & Melinda Gates Foundation advertising 30 http://scaryideas.com/content/26371/ http://scaryideas.com/content/26371. http://scaryideas.com/content/26371 http://scaryideas.com/t/26371.jpg DIA : Rembrandt and the Face of Jesus 2011-11-17T09:23:37+01:00 DIA advertising 30 http://scaryideas.com/content/26374/ http://scaryideas.com/content/26374. http://scaryideas.com/content/26374 http://scaryideas.com/t/26374.jpg WIldscreen : The Battle for Survival App 2011-11-17T17:09:52+01:00 WIldscreen advertising 30 http://scaryideas.com/content/26375/ http://scaryideas.com/content/26375. http://scaryideas.com/content/26375 http://scaryideas.com/t/26375.jpg Nissan QASHQAI : Human Fly “The crossover category is a key segment, and one on which Nissan has focused a great deal of attention, enabling the Qashqai to become a leader in its field. Our challenge is to not only maintain the vehicle’s strong image but to take it to another level by leveraging the design aspect of the car. This time, the Nissan Qashqai will add style to the city with a spectacular urban art show,” says Bruno Mattucci, Marketing Communication General Manager, Nissan Europe. Building on the advertising concept that’s helped drive the Qashqai’s success, TBWA\G1 and Nissan reaffirm that this is not just a car created for the city – it is THE URBAN CAR. Bred on the streets, it’s the ultimate urban automobile. “To push back against the tide of competing crossover models that’s arrived since Qashqai’s launch five years ago, we decided to retain the core idea that made the four previous campaigns so successful, while underlining the design that makes the vehicle stand out,” commented Ewan Veitch, European Managing Director of TBWA\G1. In the new opus, “Stylish Impact”, the Qashqai smoothly tackles an assortment of urban adventures. “In the fifth part of the saga we wanted to push things further by literally smashing the conventions of auto advertising. So we created a spectacular urban obstacle course that blends graffiti car chases, slow-motion explosions, giant highway loops and more besides,” says TBWA\G1 European Creative Director Alasdhair Macgregor-Hastie. To animate the film, TBWA\G1 called in Mc Bess, a talented French illustrator based in London, whose work combines art with music. The soundtrack is a cover of “Human Fly” by The Cramps performed by Hanni El Khatib, an artist steeped in the urban culture of California. The campaign is consistency TTL in numerous channels such as TV, print, digital, social media, OOH, retail and CRM. Campaign details The campaign will launch from mid-November across 25 European countries. It consists of: - 1 making-of teaser posted online, focusing on the “looping” stunt sequence starring a character created by Mc Bess. - The film, shot in Los Angeles by Pleix with a soundtrack by \ ELSE who gets Hanni El Khatib to do a cover of “Human Fly” by The Cramps. - A press campaign of three visuals, shot by Mark Trautmann with illustrations by Mc Bess 2011-11-17T17:05:24+01:00 Nissan QASHQAI advertising 30 http://scaryideas.com/content/26376/ http://scaryideas.com/content/26376. http://scaryideas.com/content/26376 http://scaryideas.com/t/26376.jpg Nissan QASHQAI : Making of Human Fly “The crossover category is a key segment, and one on which Nissan has focused a great deal of attention, enabling the Qashqai to become a leader in its field. Our challenge is to not only maintain the vehicle’s strong image but to take it to another level by leveraging the design aspect of the car. This time, the Nissan Qashqai will add style to the city with a spectacular urban art show,” says Bruno Mattucci, Marketing Communication General Manager, Nissan Europe. Building on the advertising concept that’s helped drive the Qashqai’s success, TBWA\G1 and Nissan reaffirm that this is not just a car created for the city – it is THE URBAN CAR. Bred on the streets, it’s the ultimate urban automobile. “To push back against the tide of competing crossover models that’s arrived since Qashqai’s launch five years ago, we decided to retain the core idea that made the four previous campaigns so successful, while underlining the design that makes the vehicle stand out,” commented Ewan Veitch, European Managing Director of TBWA\G1. In the new opus, “Stylish Impact”, the Qashqai smoothly tackles an assortment of urban adventures. “In the fifth part of the saga we wanted to push things further by literally smashing the conventions of auto advertising. So we created a spectacular urban obstacle course that blends graffiti car chases, slow-motion explosions, giant highway loops and more besides,” says TBWA\G1 European Creative Director Alasdhair Macgregor-Hastie. To animate the film, TBWA\G1 called in Mc Bess, a talented French illustrator based in London, whose work combines art with music. The soundtrack is a cover of “Human Fly” by The Cramps performed by Hanni El Khatib, an artist steeped in the urban culture of California. The campaign is consistency TTL in numerous channels such as TV, print, digital, social media, OOH, retail and CRM. Campaign details The campaign will launch from mid-November across 25 European countries. It consists of: - 1 making-of teaser posted online, focusing on the “looping” stunt sequence starring a character created by Mc Bess. - The film, shot in Los Angeles by Pleix with a soundtrack by \ ELSE who gets Hanni El Khatib to do a cover of “Human Fly” by The Cramps. - A press campaign of three visuals, shot by Mark Trautmann with illustrations by Mc Bess 2011-11-17T17:06:28+01:00 Nissan QASHQAI advertising 30 http://scaryideas.com/content/26390/ http://scaryideas.com/content/26390. http://scaryideas.com/content/26390 http://scaryideas.com/t/26390.jpg Playboy : Mariana Diarco 2011-11-21T09:16:29+01:00 Playboy advertising 30 http://scaryideas.com/content/26391/ http://scaryideas.com/content/26391. http://scaryideas.com/content/26391 http://scaryideas.com/t/26391.jpg Argentina New Cinema 2011 : Office 2011-11-21T09:17:41+01:00 Argentina New Cinema 2011 advertising 30 http://scaryideas.com/content/26392/ http://scaryideas.com/content/26392. http://scaryideas.com/content/26392 http://scaryideas.com/t/26392.jpg Argentina New Cinema 2011 : Job 2011-11-21T09:19:31+01:00 Argentina New Cinema 2011 advertising 30 http://scaryideas.com/content/26410/ http://scaryideas.com/content/26410. http://scaryideas.com/content/26410 http://scaryideas.com/t/26410.jpg BGH : Quick Chef Music 2011-11-22T09:04:34+01:00 BGH advertising 30 http://scaryideas.com/content/26411/ http://scaryideas.com/content/26411. http://scaryideas.com/content/26411 http://scaryideas.com/t/26411.jpg Canal Digital : The Man Who Lived in a Film 2011-11-22T09:05:32+01:00 Canal Digital advertising 30 http://scaryideas.com/content/26417/ http://scaryideas.com/content/26417. http://scaryideas.com/content/26417 http://scaryideas.com/t/26417.jpg Penningtons : Magic mirror Penningtons is on a mission to give plus size fashion a major makeover. From their fresh, new styles to their exciting shopping experience, everything about the revamped Penningtons is “Styled to Surprise.” So in the spirit of surprise, DDB Canada’s Toronto office created the world's first mirror that reflected the joy of finding a fabulous fit. Upon standing in front of a mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible, motion-sensored, mirror technology. The fun and flirty virtual firemen checked out the shoppers' new Penningtons clothes and performed a charming act for them before disappearing altogether. Shoppers amazed reactions were captured on film for all to see. 2011-11-22T09:10:57+01:00 Penningtons advertising 30 http://scaryideas.com/content/26419/ http://scaryideas.com/content/26419. http://scaryideas.com/content/26419 http://scaryideas.com/t/26419.jpg Orange : Christmas Box 2011-11-22T09:15:29+01:00 Orange advertising 30 http://scaryideas.com/content/26421/ http://scaryideas.com/content/26421. http://scaryideas.com/content/26421 http://scaryideas.com/t/26421.jpg Lexus : Fancy a little luxury? Promote a new luxury car to a younger audience with an exclusive, VIP music event with an award-winning singer songwriter in select Lexus showrooms. 2011-11-22T18:05:02+01:00 Lexus advertising 30 http://scaryideas.com/content/26424/ http://scaryideas.com/content/26424. http://scaryideas.com/content/26424 http://scaryideas.com/t/26424.jpg Macy's : Screamers Enlisting superstar performer Justin Bieber, “Screamers” spins America’s obsession with the pop star into a humorous tale of unexpected encounters as he makes his way to Macy’s for Black Friday. The spot calls attention to Macy's midnight opening, as well as to an exclusive gift set for Bieber’s fragrance Someday, available only at Macy’s. Proceeds from the gift set will be donated to The Make-A-Wish Foundation. 2011-11-23T14:42:54+01:00 Macy's advertising 30 http://scaryideas.com/content/26426/ http://scaryideas.com/content/26426. http://scaryideas.com/content/26426 http://scaryideas.com/t/26426.jpg Hardee's Hand-Breaded Buffalo Chicken Tenders : Basketball 2011-11-23T14:44:37+01:00 Hardee's Hand-Breaded Buffalo Chicken Tenders advertising 30 http://scaryideas.com/content/26427/ http://scaryideas.com/content/26427. http://scaryideas.com/content/26427 http://scaryideas.com/t/26427.jpg Lowe's : Lights Across America 2011-11-29T17:53:33+01:00 Lowe's advertising 30 http://scaryideas.com/content/26429/ http://scaryideas.com/content/26429. http://scaryideas.com/content/26429 http://scaryideas.com/t/26429.jpg Amaysim : Stories 2011-11-23T15:01:56+01:00 Amaysim advertising 30 http://scaryideas.com/content/26443/ http://scaryideas.com/content/26443. http://scaryideas.com/content/26443 http://scaryideas.com/t/26443.jpg Original Penguin Jacket : Hello Detroit 2011-11-25T09:42:06+01:00 Original Penguin Jacket advertising 30 http://scaryideas.com/content/26445/ http://scaryideas.com/content/26445. http://scaryideas.com/content/26445 http://scaryideas.com/t/26445.jpg HP : The Break In 2011-11-29T17:40:45+01:00 HP advertising 30 http://scaryideas.com/content/26455/ http://scaryideas.com/content/26455. http://scaryideas.com/content/26455 http://scaryideas.com/t/26455.jpg Tropicana Twister : Challenge the owl Challenge the owl here; https://www.facebook.com/SabiduriaPachamama?sk=app_220483091348075 Part of the campaign developed by BBDO Argentina for PepsiCo was to launch Twister by Tropicana, the agency presented a game: challenge the owl. As every fruit has a different percentage of water, Twister developed each flavor matching the perfect mix of water and juice just like Mother Nature intended. This inspiration from nature is presented not only in the product but also in the communication campaign, which has as its star Pachamama (Mother Nature) and all her wisdom. The Pachamama gave to the owl the capacity to go hours without blinking to make sure it could stay alert for any dangers lurking in the night. For this reason we invite fans to take on the owl using a webcam and a technology that detects the slightest blink. 2011-11-25T09:54:25+01:00 Tropicana Twister advertising 30 http://scaryideas.com/content/26460/ http://scaryideas.com/content/26460. http://scaryideas.com/content/26460 http://scaryideas.com/t/26460.jpg Nando's : Last dictator standing No one should eat alone Parody of Mugabe remembering the good old days and realising that he is the last dictator left. Nandos believes that no one should ever have to eat alone 2011-11-28T09:59:46+01:00 Nando's advertising 30 http://scaryideas.com/content/26461/ http://scaryideas.com/content/26461. http://scaryideas.com/content/26461 http://scaryideas.com/t/26461.jpg Vodafone : It's the little things 2011-11-28T10:02:38+01:00 Vodafone advertising 30 http://scaryideas.com/content/26484/ http://scaryideas.com/content/26484. http://scaryideas.com/content/26484 http://scaryideas.com/t/26484.jpg Monster Energy : Buck 2011-11-29T11:19:56+01:00 Monster Energy advertising 30 http://scaryideas.com/content/26487/ http://scaryideas.com/content/26487. http://scaryideas.com/content/26487 http://scaryideas.com/t/26487.jpg Carl’s Jr : Oreo Ice Cream Sandwich 2011-11-29T11:26:30+01:00 Carl’s Jr advertising 30 http://scaryideas.com/content/26488/ http://scaryideas.com/content/26488. http://scaryideas.com/content/26488 http://scaryideas.com/t/26488.jpg Jack Daniel’s : The Making of The Holiday Barrel Tree 2011-11-29T11:27:27+01:00 Jack Daniel’s advertising 30 http://scaryideas.com/content/26489/ http://scaryideas.com/content/26489. http://scaryideas.com/content/26489 http://scaryideas.com/t/26489.jpg Jack Daniel’s : The Holiday Barrel Tree 2011-11-29T11:28:34+01:00 Jack Daniel’s advertising 30 http://scaryideas.com/content/26492/ http://scaryideas.com/content/26492. http://scaryideas.com/content/26492 http://scaryideas.com/t/26492.jpg Avios : Fly 2011-11-29T12:26:45+01:00 Avios advertising 30 http://scaryideas.com/content/26493/ http://scaryideas.com/content/26493. http://scaryideas.com/content/26493 http://scaryideas.com/t/26493.jpg The DNA Project : The Cigarette That Saved Lives Egg Films’ Bruno Bossi recently directed The Cigarette That Saved Lives, a controversial commercial for DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science. “It came as a surprise, as it does to most people, that we do not have the systems in place to use DNA for crime scene investigation in our country,” says Bruno. In South Africa, the National DNA Database has under 130 000 DNA profiles and there are only two SAPS labs that can perform DNA profiling on forensic samples. Conceptualised by Fox P2, The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict. The ad is paradoxical: a cigarette saves lives in a commercial where the lead woman dies. “The wonderful thing about this ad is that it creates conversation,” says DNA Project founder Vanessa Lynch. “Egg and Fox P2 have done a brilliant job.” Everyone involved with the shoot worked pro bono, from the crew to the rental houses. “This project struck me as one of the more worthwhile causes in our country,” says Bruno. Vanessa set up DNA Project after her father’s murderer went free because the police hadn't taken DNA evidence from the crime scene. “Awareness is one of our biggest problems,” says Vanessa. “You can have the laws and systems in place, but you only have one chance to gather the evidence before it’s lost forever. That’s what happened in my dad’s case.” The Cigarette That Saved Lives is currently screening on local broadcasters as part of the 16 Days of Activism for No Violence Against Women and Children between 25 November (International Day for the Elimination of Violence Against Women) and 10 December 2011 (International Human Rights Day). 2011-12-06T13:29:46+01:00 The DNA Project advertising 30 http://scaryideas.com/content/26506/ http://scaryideas.com/content/26506. http://scaryideas.com/content/26506 http://scaryideas.com/t/26506.jpg Southern Nevada Water Authority : Brown bag 2011-11-30T09:54:58+01:00 Southern Nevada Water Authority advertising 30 http://scaryideas.com/content/26507/ http://scaryideas.com/content/26507. http://scaryideas.com/content/26507 http://scaryideas.com/t/26507.jpg Southern Nevada Water Authority : Golden ruler 2011-11-30T09:55:35+01:00 Southern Nevada Water Authority advertising 30 http://scaryideas.com/content/26508/ http://scaryideas.com/content/26508. http://scaryideas.com/content/26508 http://scaryideas.com/t/26508.jpg Albert Einstein Hospital, Blood Donation : Solidarity Store What if anyone in need of blood could find it anywhere? Based on this question, Hospital Albert Einstein created an innovative way to make people aware of the need for blood donations. We’ve placed blood bags in refrigerators of several convenience stores throughout São Paulo. The costumers were amazed to found them beside sodas and sandwiches. Their reactions were filmed, and the resulting film was posted on the Internet and displayed on movie theatres under the tagline: “If getting blood was this easy, we wouldn’t have to ask you to donate. 2011-11-30T09:56:39+01:00 Albert Einstein Hospital, Blood Donation advertising 30 http://scaryideas.com/content/26510/ http://scaryideas.com/content/26510. http://scaryideas.com/content/26510 http://scaryideas.com/t/26510.jpg International Olympic Committee (IOC) : Show your best to the world 2011-11-30T09:58:36+01:00 International Olympic Committee (IOC) advertising 30 http://scaryideas.com/content/26512/ http://scaryideas.com/content/26512. http://scaryideas.com/content/26512 http://scaryideas.com/t/26512.jpg Security Service Federal Credit Union : Slingshot San Antonio based Security Service Federal Credit Union knows they have a long name. Their employees know it too, and two such employees have taken it upon themselves to do something about it in a new multi-media campaign from Proof Advertising in Austin. The campaign features two over-zealous SSFCU employees who's mission is to alter the company's name to just 'Service'; since that's what the company does best. How they go about doing so is a little unorthodox, as we see the duo climbing and painting a billboard, attacking a city bus, rearranging their corporate office lobby and even breaking out their own building signage. In addition to the 5 TV spots, there's also real outdoor that mimics the TV, a radio campaign talking about other mischief and online games and microsite that continues the well-intentioned duos name altering gags. Proof CD, Craig Mikes says, "Its rare to have so many mediums working together reaching the consumer in unison, each reinforcing the next and playing off each other." Our two guys even took over SSFCU's website and created their own Facebook page to discuss their shenanigans. 2011-11-30T11:12:56+01:00 Security Service Federal Credit Union advertising 30 http://scaryideas.com/content/26513/ http://scaryideas.com/content/26513. http://scaryideas.com/content/26513 http://scaryideas.com/t/26513.jpg Security Service Federal Credit Union : Billboard San Antonio based Security Service Federal Credit Union knows they have a long name. Their employees know it too, and two such employees have taken it upon themselves to do something about it in a new multi-media campaign from Proof Advertising in Austin. The campaign features two over-zealous SSFCU employees who's mission is to alter the company's name to just 'Service'; since that's what the company does best. How they go about doing so is a little unorthodox, as we see the duo climbing and painting a billboard, attacking a city bus, rearranging their corporate office lobby and even breaking out their own building signage. In addition to the 5 TV spots, there's also real outdoor that mimics the TV, a radio campaign talking about other mischief and online games and microsite that continues the well-intentioned duos name altering gags. Proof CD, Craig Mikes says, "Its rare to have so many mediums working together reaching the consumer in unison, each reinforcing the next and playing off each other." Our two guys even took over SSFCU's website and created their own Facebook page to discuss their shenanigans. 2011-11-30T11:14:31+01:00 Security Service Federal Credit Union advertising 30 http://scaryideas.com/content/26514/ http://scaryideas.com/content/26514. http://scaryideas.com/content/26514 http://scaryideas.com/t/26514.jpg Security Service Federal Credit Union : Bus Bench San Antonio based Security Service Federal Credit Union knows they have a long name. Their employees know it too, and two such employees have taken it upon themselves to do something about it in a new multi-media campaign from Proof Advertising in Austin. The campaign features two over-zealous SSFCU employees who's mission is to alter the company's name to just 'Service'; since that's what the company does best. How they go about doing so is a little unorthodox, as we see the duo climbing and painting a billboard, attacking a city bus, rearranging their corporate office lobby and even breaking out their own building signage. In addition to the 5 TV spots, there's also real outdoor that mimics the TV, a radio campaign talking about other mischief and online games and microsite that continues the well-intentioned duos name altering gags. Proof CD, Craig Mikes says, "Its rare to have so many mediums working together reaching the consumer in unison, each reinforcing the next and playing off each other." Our two guys even took over SSFCU's website and created their own Facebook page to discuss their shenanigans. 2011-11-30T11:15:43+01:00 Security Service Federal Credit Union advertising 30 http://scaryideas.com/content/26515/ http://scaryideas.com/content/26515. http://scaryideas.com/content/26515 http://scaryideas.com/t/26515.jpg Security Service Federal Credit Union : Lobby Art San Antonio based Security Service Federal Credit Union knows they have a long name. Their employees know it too, and two such employees have taken it upon themselves to do something about it in a new multi-media campaign from Proof Advertising in Austin. The campaign features two over-zealous SSFCU employees who's mission is to alter the company's name to just 'Service'; since that's what the company does best. How they go about doing so is a little unorthodox, as we see the duo climbing and painting a billboard, attacking a city bus, rearranging their corporate office lobby and even breaking out their own building signage. In addition to the 5 TV spots, there's also real outdoor that mimics the TV, a radio campaign talking about other mischief and online games and microsite that continues the well-intentioned duos name altering gags. Proof CD, Craig Mikes says, "Its rare to have so many mediums working together reaching the consumer in unison, each reinforcing the next and playing off each other." Our two guys even took over SSFCU's website and created their own Facebook page to discuss their shenanigans. 2011-11-30T11:16:45+01:00 Security Service Federal Credit Union advertising 30 http://scaryideas.com/content/26524/ http://scaryideas.com/content/26524. http://scaryideas.com/content/26524 http://scaryideas.com/t/26524.jpg Volkswagen Tiguan : Duel 2011-12-01T09:56:35+01:00 Volkswagen Tiguan advertising 30 http://scaryideas.com/content/26527/ http://scaryideas.com/content/26527. http://scaryideas.com/content/26527 http://scaryideas.com/t/26527.jpg World of Warcraft : Birthday gift 2011-12-01T10:01:41+01:00 World of Warcraft advertising 30 http://scaryideas.com/content/26528/ http://scaryideas.com/content/26528. http://scaryideas.com/content/26528 http://scaryideas.com/t/26528.jpg Brooks Brothers : Holiday Miracle 2011-12-01T10:02:13+01:00 Brooks Brothers advertising 30 http://scaryideas.com/content/26529/ http://scaryideas.com/content/26529. http://scaryideas.com/content/26529 http://scaryideas.com/t/26529.jpg EA Sports Madden NFL 12 : Make Sure They Know 2011-12-01T14:29:47+01:00 EA Sports Madden NFL 12 advertising 30 http://scaryideas.com/content/26530/ http://scaryideas.com/content/26530. http://scaryideas.com/content/26530 http://scaryideas.com/t/26530.jpg Walls : Garage Historically British men have found it difficult to express their feelings. To help them express their gratitude for Wall’s hearty grub we created Alan - a two inch tall singing dog in a box – who expresses their feelings for them accompanied by the tinny sounds of his Casio keyboard. 2011-12-01T13:48:11+01:00 Walls advertising 30 http://scaryideas.com/content/26531/ http://scaryideas.com/content/26531. http://scaryideas.com/content/26531 http://scaryideas.com/t/26531.jpg Walls : Kitchen Historically British men have found it difficult to express their feelings. To help them express their gratitude for Wall’s hearty grub we created Alan - a two inch tall singing dog in a box – who expresses their feelings for them accompanied by the tinny sounds of his Casio keyboard. 2011-12-01T13:49:18+01:00 Walls advertising 30 http://scaryideas.com/content/26534/ http://scaryideas.com/content/26534. http://scaryideas.com/content/26534 http://scaryideas.com/t/26534.jpg Hyundai : Fog and Smog Hyundai is droppin' hints and a beat with the holidays just around the corner. Their holiday campaign features internet music stars singing in the holidays with jingles they created in honor of Hyundai and that special time of year. In this catchy ad Hyundai hands the wheel to the hip hop group Fog and Smog, known for their hit "Whole Foods Parking Lot.", an all too real account of a trip to a top tier supermarket. Directed by Aero Film's Jason Farrand, Fog and Smog are riding low and rapping out a carol about all they want for Christmas is a Hyundai. As the crew is kickin' a fresh rhyme about the many features of the Hyundai, Jason enhances the roomy interior and handsome exterior, and don’t forget seat heaters for the homies in the back. You just may find yourself moving in your seat as you add the Hyundai to your wish list this year. 2011-12-01T14:21:44+01:00 Hyundai advertising 30 http://scaryideas.com/content/26535/ http://scaryideas.com/content/26535. http://scaryideas.com/content/26535 http://scaryideas.com/t/26535.jpg Activision : Intro Cinematic: Modern Warfare 3 Leading entertainment advertising agency The Ant Farm partnered with Activision Publishing, Inc. and developers Infinity Ward and Sledgehammer Games to create the opening title sequence for Call of Duty®: Modern Warfare® 3, released on November 8th, 2011. The Ant Farm integrated dazzling 2D/3D motion graphics and game capture to create a robust cinematic title sequence propelled by the dynamic graphic sound wave, which was also created by The Ant Farm. The final delivery presents a visual, narrative timeline that creatively recaps the epic backstory of the Call of Duty®: Modern Warfare® to seamlessly draw gamers into the present action of the record-setting video game's third installment. "We knew that our opening cinematic would be one of the first things gamers would see before they began play of what was the most anticipated game in history," remarks Scott Carson, creative director, The Ant Farm. "Visually introducing this game was an exciting opportunity for [The Ant Farm] and our ever-growing motion graphics department. Activision, along with Infinity Ward and Sledgehammer Games, are truly passionate about their work, so we strove to honor their commitment to quality and narrative by telling their story in a graphically beautiful form that would resonate with Modern Warfare® 3 and its fans." Presented on a color palette of Modern Warfare’s “night-vision” green, the infamous Khaled Al-Asad triggers all of the action with a gunshot; the bullet's trajectory, visualized in the form of a sound wave, hums toward the audience. The origins of a battle-ridden world begin to unravel to the speed of sound, with each scene motivated and interconnected by a sound wave whirling in 3D space. The end-result is a stream-of-consciousness experience of the game's complex history, with the promise of war on the horizon. As the creative force behind the well-received opening title sequence for Call of Duty®: Modern Warfare® 2, The Ant Farm was tasked to evolve the aesthetic of the iconic "sound wave," which has become synonymous with Call of Duty®: Modern Warfare®. "The challenge is you can't do the same thing twice," comments Lucas Christman, art director, The Ant Farm. "What we strove to do, rather, was to let the central design device evolve yet remain recognizable. Having already stylized the sound wave for Modern Warfare® 2, we chose here to add a dimension of depth to the next iteration. The timeline of the narrative we were working with was linear, so breaking up the narrative plot points in 3D space allowed us to creatively emphasize key plots and relative subplots within the same frame and clarify their connectivity." The Ant Farm created the 3D environment in Maya. Using proprietary game capture software, the artists culled data and visual assets from the game itself. The Maya environment and game assets were then imported into After Effects, where rotoscoping and compositing were performed. Additional elements were modeled in Cinema 4D. "Working with our clients at Activision, Infinity Ward and Sledgehammer Games was very collaborative," Jon Berkowitz, creative director-motion GFX, concludes. "Their passion really inspired our entire design team. The Modern Warfare® 3 intro cinematic indeed represents the level of high-end creative being produced at The Ant Farm. This is more than just eye candy. We can establish the emotional context of the experience from the first frame.” 2011-12-01T14:23:52+01:00 Activision advertising 30 http://scaryideas.com/content/26556/ http://scaryideas.com/content/26556. http://scaryideas.com/content/26556 http://scaryideas.com/t/26556.jpg IKEA : Invasion 2011-12-02T16:59:38+01:00 IKEA advertising 30 http://scaryideas.com/content/26603/ http://scaryideas.com/content/26603. http://scaryideas.com/content/26603 http://scaryideas.com/t/26603.jpg Valpre Spring Water : Tomorrow 2011-12-05T10:04:02+01:00 Valpre Spring Water advertising 30 http://scaryideas.com/content/26620/ http://scaryideas.com/content/26620. http://scaryideas.com/content/26620 http://scaryideas.com/t/26620.jpg Lamborghini : The Lamborghini Project One of the world’s most elite (and expensive) cars recently became a canvas for the creative whims of the techie minds at The Media Merchants, a technology-driven production agency based in Vancouver. In November, the agency gathered influencers in the city’s creative, technology, design, advertising and automotive sectors for The Lamborghini Project, an exclusive audio-visual event centered around projection mapping onto a Lamborghini Reventon. At $1.5 million, the Reventon is the luxury automaker’s priciest road car. Only 20 have been produced and sold to the public. Using its raw, understated and angular exterior as inspiration, creative technical director Anthony Diehl and animator Stuart Langfield projection mapped a series of real-time visuals on to the vehicle’s dark grey, semi-matte finish. Initially, Media Merchants conceived The Lamborghini Project exclusively as a projection mapping experience but once they began the meticulous process of mapping animated images onto the car, they realized they had a one-of-a-kind opportunity to do something even more ‘live.’ “One of the surprising and fun elements of the project was getting everything aligned perfectly and then discovering that we had a pretty awesome VJ setup sitting in front of us,” says Anthony Diehl, creative technical director on the project. “Although it wasn’t part of the original plan, we couldn’t help ourselves and took the opportunity to run a live VJ set with visuals created in real-time.” Diehl and Langfield developed the animated visuals using hybrid 3D and 2D techniques developed specifically for the purpose of projection mapping onto 3D objects. Working from the idea of ‘contrast,’ they sought to highlight the Reventon’s dark, moody and clean lines through a combination of predefined op-art imagery and improvised, real-time effects. “It’s a scalable technique, allowing us to add or remove projectors for the final execution depending on technical or budget considerations, even after the animated content has been produced,” explains Diehl. “We really tested out the extent of this process on the Lamborghini project and it worked beautifully.” The video content was created using MadMapper and Modul8 VJ software run off two Macbook Pro laptops networked together for playback sync and then plugged into three 7000 Lumen Panasonic projectors and one 6000 Lumen Christie Projector. For the music, Media Merchants turned to Mitch Lee of Redemption Audio for a soundtrack that contrasted pure and crisp strings, pianos and snyths with distorted percussion, dissonant noise and an ominous silence. The end result perfectly underscored The Lamborghini Project’s gorgeously subtle symmetry. 2011-12-06T12:14:39+01:00 Lamborghini advertising 30 http://scaryideas.com/content/26621/ http://scaryideas.com/content/26621. http://scaryideas.com/content/26621 http://scaryideas.com/t/26621.jpg Domestic Violence : NiShi Final 2011-12-06T10:21:27+01:00 Domestic Violence advertising 30 http://scaryideas.com/content/26625/ http://scaryideas.com/content/26625. http://scaryideas.com/content/26625 http://scaryideas.com/t/26625.jpg NetApp : Be the Match Twist Director/DP Rich Michell joined forces with NetApp to produce two online short films which highlight the innovative technology NetApp has to offer through their network storage solutions, virtualization, and cloud computing. With a background in fine arts and a fine-tuned eye for composition, Rich Michell brings his signature look to these NetApp spots to showcase the diverse application of their product. “Be The Match” shares the stunning story of how NetApp’s groundbreaking technology has revolutionized the donor matching process. Michell’s talent for combining real stories with stunning visuals is beautifully illustrated in this thought-provoking spot that highlights how IT can save lives. “Thomson Reuters” further showcases how NetApp transformed the manner in which the legal industry gets their information with a break-through development for Thompson Reuters Company Westlaw. 2011-12-06T12:52:39+01:00 NetApp advertising 30 http://scaryideas.com/content/26626/ http://scaryideas.com/content/26626. http://scaryideas.com/content/26626 http://scaryideas.com/t/26626.jpg NetApp : Thomson Reuters Twist Director/DP Rich Michell joined forces with NetApp to produce two online short films which highlight the innovative technology NetApp has to offer through their network storage solutions, virtualization, and cloud computing. With a background in fine arts and a fine-tuned eye for composition, Rich Michell brings his signature look to these NetApp spots to showcase the diverse application of their product. “Be The Match” shares the stunning story of how NetApp’s groundbreaking technology has revolutionized the donor matching process. Michell’s talent for combining real stories with stunning visuals is beautifully illustrated in this thought-provoking spot that highlights how IT can save lives. “Thomson Reuters” further showcases how NetApp transformed the manner in which the legal industry gets their information with a break-through development for Thompson Reuters Company Westlaw. 2011-12-06T12:52:32+01:00 NetApp advertising 30 http://scaryideas.com/content/26633/ http://scaryideas.com/content/26633. http://scaryideas.com/content/26633 http://scaryideas.com/t/26633.jpg Adidas : I Am The PSM Cut + Run’s Sam Ostrove strikes a new rhythm with Rohan Blair-Mangat (Stink) with the latest Adidas ‘I am the PSM’ commercial. A three-day shoot in sunny Brazil that follows the lead up to a concert, in Fortaleza, that hosted a crowd of 12,000. Featuring both Snoop Dogg and Pauli THE PSM Stanley-McKenzie, drummer for Gorillaz Sound System, this clip was produced direct to the brand. A sparkling example of wonderful content and fabulous talent that takes viewers on a visually stimulating journey with a cracking soundtrack to prop up a fashionably edited film 2011-12-06T17:29:30+01:00 Adidas advertising 30 http://scaryideas.com/content/26660/ http://scaryideas.com/content/26660. http://scaryideas.com/content/26660 http://scaryideas.com/t/26660.jpg Coop Prix : Santa Strange 2011-12-09T09:35:18+01:00 Coop Prix advertising 30 http://scaryideas.com/content/26672/ http://scaryideas.com/content/26672. http://scaryideas.com/content/26672 http://scaryideas.com/t/26672.jpg BBC : Wonderful world RKCR/Y&R has created a trail paying homage to David Attenborough’s final appearance on the BBC. The 2 minute spot, which was released last night after the final episode of Frozen Planet, shows clips of wildlife footage voiced over by Attenborough saying the lyrics to Louis Armstrong’s “What a Wonderful World”. The challenge was to create a trail that explicitly showcased the phenomenal content the BBC has brought, and will continue to bring, the nation and to implicitly pay homage to the legend that is Sir David Attenborough. 2011-12-09T09:43:38+01:00 BBC advertising 30 http://scaryideas.com/content/26676/ http://scaryideas.com/content/26676. http://scaryideas.com/content/26676 http://scaryideas.com/t/26676.jpg Astral : President Astral is a leading Canadian media company, reaching people through a combination of targeted media properties in television, radio, out-of-home advertising, and digital media. 2011-12-09T09:48:11+01:00 Astral advertising 30 http://scaryideas.com/content/26677/ http://scaryideas.com/content/26677. http://scaryideas.com/content/26677 http://scaryideas.com/t/26677.jpg Astral : Grandma Astral is a leading Canadian media company, reaching people through a combination of targeted media properties in television, radio, out-of-home advertising, and digital media. 2011-12-09T09:48:45+01:00 Astral advertising 30 http://scaryideas.com/content/26678/ http://scaryideas.com/content/26678. http://scaryideas.com/content/26678 http://scaryideas.com/t/26678.jpg The Walking Dead : Lunch 2011-12-09T09:49:38+01:00 The Walking Dead advertising 30 http://scaryideas.com/content/26679/ http://scaryideas.com/content/26679. http://scaryideas.com/content/26679 http://scaryideas.com/t/26679.jpg The Walking Dead : Washing Powder 2011-12-09T09:50:14+01:00 The Walking Dead advertising 30 http://scaryideas.com/content/26683/ http://scaryideas.com/content/26683. http://scaryideas.com/content/26683 http://scaryideas.com/t/26683.jpg Relame : Fright 2011-12-12T09:46:05+01:00 Relame advertising 30 http://scaryideas.com/content/26687/ http://scaryideas.com/content/26687. http://scaryideas.com/content/26687 http://scaryideas.com/t/26687.jpg Foot Locker : Choices 2011-12-12T09:48:51+01:00 Foot Locker advertising 30 http://scaryideas.com/content/26688/ http://scaryideas.com/content/26688. http://scaryideas.com/content/26688 http://scaryideas.com/t/26688.jpg Foot Locker : Pay per view 2011-12-12T09:49:22+01:00 Foot Locker advertising 30 http://scaryideas.com/content/26689/ http://scaryideas.com/content/26689. http://scaryideas.com/content/26689 http://scaryideas.com/t/26689.jpg Foot Locker : Support 2011-12-12T09:49:52+01:00 Foot Locker advertising 30 http://scaryideas.com/content/26695/ http://scaryideas.com/content/26695. http://scaryideas.com/content/26695 http://scaryideas.com/t/26695.jpg Primärvården (Swedish Health Board) : Sneeze Box Primärvården, the West Sweden health board, wanted to convince citizens to vaccinate themselves against influenza. We placed a booth in major shopping centres, complete with pre-recorded "sick" actor on a touch screen. When prompted, the actor "sneezed" on visitors to the booth, and the results were streamed to a website. Over 2500 citizens vaccinated themselves, and over 600 people uploaded their "sneeze reaction" movies to the campaign site. 2011-12-12T09:55:04+01:00 Primärvården (Swedish Health Board) advertising 30 http://scaryideas.com/content/26697/ http://scaryideas.com/content/26697. http://scaryideas.com/content/26697 http://scaryideas.com/t/26697.jpg New York-Presbyterian Hospital : Amazing Things - Dawn Flemming Munn Rabôt returned to Wild(child) Editorial to collaborate with editor Antoine Mills on a second package of spots for New York-Presbyterian Hospital’s hard-hitting campaign, “Amazing Things.” The five 60-second emotionally charged commercials each feature a real person recounting their remarkable medical triumphs against the odds thanks to the highly skilled doctors at NY-P, and the kind of personal connection they make with their patients. Director, co-founder/CD of Munn Rabôt, Peter Rabôt and DP Maryse Alberti, (“The Wrestler,”) who both worked on last year’s campaign, brought the raw reality of each individual experience to the black & white spots with a straight forward, talk-to-the-camera approach and documentary feel. Mills once again met the challenge of shaping hours of footage into a series of simple yet captivating spots that connect the viewer to true-life stories and take the typical testimonial commercial, and hospital advertising, to the next level. “Having worked with Munn on last year’s NY-P campaign was a great advantage,” say Mills. “From day one we were on the same page and knew how to best work together to get the most out of the collaborative process – when to step back and let the story unfold and when to dig in and find the cuts that would maximize the impact of their message.” “Peter Rabôt is passionate about the style and approach he developed for NY-P’s “Amazing Things” campaign,” says Mills. “He lets the patients tell their stories in their own words, with no preconceived script, and achieves a level of authenticity that resonates with viewers.” “Shooting an unscripted spot with real people recounting their personal experiences generates a tremendous amount of footage,” says Mills. “Our biggest challenge was honing down the hours of footage, while still maintaining the flow and conveying the essence of their story in the allotted time. The process could have been quite daunting if I didn’t come into it prepared.” Mills’ process begin with reading the transcripts to get a feel for each person and then watching all the dailies to see how their emotions came through as they told their stories. The upfront prep enabled him to be on the same page with Rabôt and creative director, John Stingley when it was time to cut the spots. “Throughout the production Peter and John screened dailies and worked together on the scripts, which enabled the editorial process to move much faster than is the norm when cutting this type of campaign. The consistent flow of footage and level of the agency creatives’ collaboration allowed cutting to progress smoothly and efficiently,” adds Mills. “Peter gave me an opportunity to be part of the whole creative process, from the shoot through completion,” says Mills. It is quite rare these days for an editor to be asked to collaborate with an agency on this level,” says Mills. The five spots each tell very different stories, yet they all share one commonality: Each person expresses himself or herself with genuine emotion and credits the dedicated doctors and level of care received at New York-Presbyterian Hospital with their recovery from what they were told was a fatal or untreatable medical condition. In “Bob Brown” a father of two young children recounts getting the news from his local hospital that he had inoperable pancreatic cancer. He came to New York-Presbyterian where his doctor found a discrepancy in his charts, and determined that surgery was an option. Three years after the complex surgery he shows no sign of cancer. “Dawn Flemming” was 24-weeks pregnant when she went for her first sonogram, which revealed that her baby had a tumor. Advised to abort the fetus or the baby would die in delivery, she went to New York-Presbyterian for a second opinion. Doctors told her about a procedure that entailed delivering the baby by C-section and then inserting breathing tube while it was still attached to the umbilical cord. Dawn had the surgery and five days later the tumor was successfully removed from her baby. At two year’s old “Tim Sweeney” was diagnosed with cystic fibrosis, a genetic disorder which clogs the lungs. At 31 Tim, who is a personal trainer, was told that without a double-lung transplant he would die in 18 months. NY-P’s Dr. Sonett performed the transplant with only two small incisions, allowing Tim to recover quickly. During his post op visit he noticed Dr. Sonett was limping and asked him why. When the Dr. told him he just ran the NYC Marathon, Tim mentioned that he always wanted to run a marathon. Dr. Sonett suggested that the next year they run it together. The following year they crossed the finish line together. “Although this second round of spots is very similar in feel and look to the first “Amazing Stories” campaign there was a progression. This year’s spots touch upon details of each patients’ unique experience that they credit with their recovery – from the personal connection their doctors made with them, to the hospital’s cutting-edge medical procedures,” notes Mills, “The final product is a campaign that is just as compelling than the first package.” “We set out to change the way a hospital brand can present itself. The challenges were enormous. The advertising in the category is predictable and uninspiring. Antoine understood what we were trying to accomplish and worked closely with us to bring these stories to life. He was an integral part of the creative team from the beginning to the end. Peter Rabôt. Director. Each spot uses simple typography to highlight select quotes from the patients’ stories and ends with the New York-Presbyterian Hospital logo and the campaign’s tagline: “Amazing things are happening here.” NY-P’s “Amazing Things” campaign message goes beyond conveying that it is a world-renowned medical center – it’s about the human moments: ‘There is nothing more important to us than our patients. We always put them first. Our commitment to them goes beyond just providing the best care we can. We must provide it in the best way we can. And when that happens, amazing things happen too.’ Mills adds, “It’s not often that I have an opportunity to work with an agency as their creative partner and immerse myself in a campaign from start to finish. Without a doubt, my experience working with Peter and his team remains second to none.” 2011-12-12T10:27:39+01:00 New York-Presbyterian Hospital advertising 30 http://scaryideas.com/content/26698/ http://scaryideas.com/content/26698. http://scaryideas.com/content/26698 http://scaryideas.com/t/26698.jpg New York-Presbyterian Hospital : Amazing Things - Tim Sweeney Munn Rabôt returned to Wild(child) Editorial to collaborate with editor Antoine Mills on a second package of spots for New York-Presbyterian Hospital’s hard-hitting campaign, “Amazing Things.” The five 60-second emotionally charged commercials each feature a real person recounting their remarkable medical triumphs against the odds thanks to the highly skilled doctors at NY-P, and the kind of personal connection they make with their patients. Director, co-founder/CD of Munn Rabôt, Peter Rabôt and DP Maryse Alberti, (“The Wrestler,”) who both worked on last year’s campaign, brought the raw reality of each individual experience to the black & white spots with a straight forward, talk-to-the-camera approach and documentary feel. Mills once again met the challenge of shaping hours of footage into a series of simple yet captivating spots that connect the viewer to true-life stories and take the typical testimonial commercial, and hospital advertising, to the next level. “Having worked with Munn on last year’s NY-P campaign was a great advantage,” say Mills. “From day one we were on the same page and knew how to best work together to get the most out of the collaborative process – when to step back and let the story unfold and when to dig in and find the cuts that would maximize the impact of their message.” “Peter Rabôt is passionate about the style and approach he developed for NY-P’s “Amazing Things” campaign,” says Mills. “He lets the patients tell their stories in their own words, with no preconceived script, and achieves a level of authenticity that resonates with viewers.” “Shooting an unscripted spot with real people recounting their personal experiences generates a tremendous amount of footage,” says Mills. “Our biggest challenge was honing down the hours of footage, while still maintaining the flow and conveying the essence of their story in the allotted time. The process could have been quite daunting if I didn’t come into it prepared.” Mills’ process begin with reading the transcripts to get a feel for each person and then watching all the dailies to see how their emotions came through as they told their stories. The upfront prep enabled him to be on the same page with Rabôt and creative director, John Stingley when it was time to cut the spots. “Throughout the production Peter and John screened dailies and worked together on the scripts, which enabled the editorial process to move much faster than is the norm when cutting this type of campaign. The consistent flow of footage and level of the agency creatives’ collaboration allowed cutting to progress smoothly and efficiently,” adds Mills. “Peter gave me an opportunity to be part of the whole creative process, from the shoot through completion,” says Mills. It is quite rare these days for an editor to be asked to collaborate with an agency on this level,” says Mills. The five spots each tell very different stories, yet they all share one commonality: Each person expresses himself or herself with genuine emotion and credits the dedicated doctors and level of care received at New York-Presbyterian Hospital with their recovery from what they were told was a fatal or untreatable medical condition. In “Bob Brown” a father of two young children recounts getting the news from his local hospital that he had inoperable pancreatic cancer. He came to New York-Presbyterian where his doctor found a discrepancy in his charts, and determined that surgery was an option. Three years after the complex surgery he shows no sign of cancer. “Dawn Flemming” was 24-weeks pregnant when she went for her first sonogram, which revealed that her baby had a tumor. Advised to abort the fetus or the baby would die in delivery, she went to New York-Presbyterian for a second opinion. Doctors told her about a procedure that entailed delivering the baby by C-section and then inserting breathing tube while it was still attached to the umbilical cord. Dawn had the surgery and five days later the tumor was successfully removed from her baby. At two year’s old “Tim Sweeney” was diagnosed with cystic fibrosis, a genetic disorder which clogs the lungs. At 31 Tim, who is a personal trainer, was told that without a double-lung transplant he would die in 18 months. NY-P’s Dr. Sonett performed the transplant with only two small incisions, allowing Tim to recover quickly. During his post op visit he noticed Dr. Sonett was limping and asked him why. When the Dr. told him he just ran the NYC Marathon, Tim mentioned that he always wanted to run a marathon. Dr. Sonett suggested that the next year they run it together. The following year they crossed the finish line together. “Although this second round of spots is very similar in feel and look to the first “Amazing Stories” campaign there was a progression. This year’s spots touch upon details of each patients’ unique experience that they credit with their recovery – from the personal connection their doctors made with them, to the hospital’s cutting-edge medical procedures,” notes Mills, “The final product is a campaign that is just as compelling than the first package.” “We set out to change the way a hospital brand can present itself. The challenges were enormous. The advertising in the category is predictable and uninspiring. Antoine understood what we were trying to accomplish and worked closely with us to bring these stories to life. He was an integral part of the creative team from the beginning to the end. Peter Rabôt. Director. Each spot uses simple typography to highlight select quotes from the patients’ stories and ends with the New York-Presbyterian Hospital logo and the campaign’s tagline: “Amazing things are happening here.” NY-P’s “Amazing Things” campaign message goes beyond conveying that it is a world-renowned medical center – it’s about the human moments: ‘There is nothing more important to us than our patients. We always put them first. Our commitment to them goes beyond just providing the best care we can. We must provide it in the best way we can. And when that happens, amazing things happen too.’ Mills adds, “It’s not often that I have an opportunity to work with an agency as their creative partner and immerse myself in a campaign from start to finish. Without a doubt, my experience working with Peter and his team remains second to none.” 2011-12-12T10:28:36+01:00 New York-Presbyterian Hospital advertising 30 http://scaryideas.com/content/26707/ http://scaryideas.com/content/26707. http://scaryideas.com/content/26707 http://scaryideas.com/t/26707.jpg Almah : Gorilla The average Israeli woman finds herself constantly let down by her man's lack of sensitivity and sophistication, to the extent that he is represented by a gorilla. Luckily for her, the feminine chewing gum 'Almah' provides her with a moment of elegance, which she otherwise lacks in her day-to-day life. 2011-12-12T16:33:52+01:00 Almah advertising 30 http://scaryideas.com/content/26709/ http://scaryideas.com/content/26709. http://scaryideas.com/content/26709 http://scaryideas.com/t/26709.jpg McDonald's : The Big Cake The biggest and virtual birthday cake for the 30th birthday of McDonald's in Spain. 2011-12-14T09:18:55+01:00 McDonald's advertising 30 http://scaryideas.com/content/26713/ http://scaryideas.com/content/26713. http://scaryideas.com/content/26713 http://scaryideas.com/t/26713.jpg Koko Productions : Artisan Koko Productions is a sound house that claims it can make anything sound good. So we asked: anything, anything? Yup, turns out it's anything. Even this. 2011-12-14T09:21:44+01:00 Koko Productions advertising 30 http://scaryideas.com/content/26726/ http://scaryideas.com/content/26726. http://scaryideas.com/content/26726 http://scaryideas.com/t/26726.jpg Shell : Pedestrian ghost (Long version) 2011-12-14T09:32:38+01:00 Shell advertising 30 http://scaryideas.com/content/26727/ http://scaryideas.com/content/26727. http://scaryideas.com/content/26727 http://scaryideas.com/t/26727.jpg The Swedish Post : Xmas on wheels 2011-12-14T09:36:00+01:00 The Swedish Post advertising 30 http://scaryideas.com/content/26729/ http://scaryideas.com/content/26729. http://scaryideas.com/content/26729 http://scaryideas.com/t/26729.jpg Smirnoff : Fluffed & Whipped Director David LaChappelle brought his usual style and flair to a new ad for Smirnoff Vodka called "Fluffed & Whipped," which features music from Thwak! Music UK, the London office of the noted music house company led by Creative Director Tony Verderosa Thwak! Music provided on the raunchy blues track heard on the back end of the spot, representing the "Whipped" Smirnoff product. The music heard in the beginning provided by Human. 2011-12-14T09:52:16+01:00 Smirnoff advertising 30 http://scaryideas.com/content/26731/ http://scaryideas.com/content/26731. http://scaryideas.com/content/26731 http://scaryideas.com/t/26731.jpg Lexus : Recycling A Car Into Fashion Accessories with Vogue Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop. From crank bearings to exhaust gaskets, the designers took on the challenge with verve, turning some of the best engineered auto parts into innovative fashion accessories – all while driving home the beauty of recycling. ·“Environmental Crown of Virtue”—A truly head-turning piece designed by Moss Lipow using a transmission starter and exhaust manifold gasket. ·“The Valve Collection”—Designed by jewelry creator Eddie Borgo using valve lifters, crank bearings and hose clamps. ·“Nomadic Sanctuary”—A sleek trench coat, shorts and clutch designed by John Patrick, featuring floor mats made from plant-based plastic, sustainable sound-dampening material, wire harness, leather seat covers and cargo covers · “The Luna Shoe”—Created by Alejandro Ingelmo using armrest leather trim and clear plastic tubing. “Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is 'Engineering Amazing' or maybe more appropriately, 'Engineering Unexpected',” said Brian Smith, vice president of marketing for Lexus. “We were able to challenge four designers to turn one of our most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently.” The four pieces will be highlighted in a six-page advertisement in the January 2012 issue of Vogue.Behind-the-scenes videos of the Lexus CT hybrid being dismantled piece-by-piece are available at Vogue.com/Promotions/Lexus. Additionally, a series of exclusive interviews with the four designers will be posted throughout December. The collection will be on display December 1-2, 2011, opening day of Art Basel Miami Beach, one of the most prestigious art show in the Americas. The pieces will be sold at private auction during Art Basel Miami Beach, with proceeds benefiting the Council of Fashion Designers of America/Vogue Fashion Fund (CFDA), a not-for-profit trade association representing more than 400 of America’s foremost womenswear, menswear, jewelry, and accessory designers. 2011-12-14T10:04:28+01:00 Lexus advertising 30 http://scaryideas.com/content/26737/ http://scaryideas.com/content/26737. http://scaryideas.com/content/26737 http://scaryideas.com/t/26737.jpg Pacific Standard Time : Ice Cube Celebrates the Eames In “Ice Cube Celebrates the Eames,” O’Shea Jackson, the rapper and actor also known as Ice Cube, talks about his love for architecture and how the work of legendary designers Charles and Ray Eames continues to inspire him. Touring the home of Charles and Ray Eames, known as Case Study No. 8, Ice Cube explains how the couple’s beautifully designed home and hip-hop both make similar use of prefabricated pieces that fit together to form a whole. The goal of the “Celebrate The Era That Continues To Inspire The World” campaign is to make the art from this impactful time in Los Angeles’s history more relevant to today’s popular culture. To show the world that the music, art, film and architecture they enjoy today is influenced by the art and artists of the Pacific Standard Time era. TBWA\Chiat\Day LA set out to accomplish this by pairing today’s leading cultural influencers from Los Angeles with the Pacific Standard Time artists from 1945-1980. 2011-12-14T11:05:41+01:00 Pacific Standard Time advertising 30 http://scaryideas.com/content/26738/ http://scaryideas.com/content/26738. http://scaryideas.com/content/26738 http://scaryideas.com/t/26738.jpg Zest : Zestfully Clean Superlounge Director Jeannette Godoy brings Zest’s iconic jingle back into our showers with a modern twist. Full of singing and smiles, the spot revitalizes the brand’s famous slogan by catching people lathering up in the shower while singing the catchy, iconic jingle. Jeannette Godoy coaxes energetic performances filled with effervescent smiles that give an invigorating and squeaky-clean feeling that has all of America singing, “You’re not fully clean unless you are Zestfully clean!” “I had a great experience working with Jeannette as we teamed up to reintroduce the Zest brand and its unmistakable jingle,” explains Michael Asphar, Group Creative Director at C O L A N G E L O. “Jeannette was refreshing. Her personality, passion and energy as well as her unique vision/eye sense of choreography made her an ideal collaborator for this project. What could have been a challenging production given schedule and budget was made effortless and fun.” Other recent projects for Jeannette Godoy include a poignant PSA, “Find-A-Cure,” for the Juvenile Diabetes Research Foundation of Los Angeles and a truly gorgeous spot for Bridgestone Tires entitled “A Boy and His Tire,” which marked Jeannette’s directorial debut. Recently short-listed for “Shots” “New Director of the Year” Award, Jeannette was also selected to “Shoot” Magazine’s “New Director Showcase” for 2011, short-listed for the “Young Director Award” at Cannes, and was profiled as an up-and-coming Director in “Shots.” 2011-12-14T12:02:37+01:00 Zest advertising 30 http://scaryideas.com/content/26741/ http://scaryideas.com/content/26741. http://scaryideas.com/content/26741 http://scaryideas.com/t/26741.jpg Nexus : Reaching Out Director, Johanna Andersson, has created a celebration of louche 80s imagery for the edgy new promo "Reaching Out", the latest track from chart-topping dubstep artists, Nero. With "Reaching Out" sampling the iconic 80s Hall & Oates hit, "Out of Touch", Johanna felt inspired to create this towering neon homage to the extravagance and excess of that decade, epitomised by the ultimate 80s location - Miami. Johanna wanted to get that authentic 1980s ‘yacht rock’ look, so Corbis Motion were approached as a partner allowing Johanna to build a TV title sequence-style narrative around the incredible original 1980s stock footage exclusively from their archives (with just 2 clips of Nexus shot footage). Referencing the dynamic opening sequences of classic 80s TV series, such as Miami Vice and Dallas, Johanna gives us a visual feast of yachts, bikinis and mile-high typography, with brilliant cuts between shots of speeding Porsches and helicopters, cleverly keeping pace with the rhythm of the track. Using classic retro split screens to maximum effect, as well as creating crazy, kaleidoscopic visuals of spinning flamingos and strip joints, these opening credits blow the others out of the water, in true 80s style. Johanna says: “The idea was to reference TV title sequences from the 80's, like Miami Vice and Kojac. By using authentic stock footage we tell the story of a young couple hustling all the way top. When we sent off the work in progress to Nero, the comments that kept coming back were “more girls”. We didn’t have any more footage of 80s girls in bikinis so we had to look around the office. And let me tell you, I saw a completely new side of our receptionist, Sarah.” 2011-12-14T17:03:46+01:00 Nexus advertising 30 http://scaryideas.com/content/26757/ http://scaryideas.com/content/26757. http://scaryideas.com/content/26757 http://scaryideas.com/t/26757.jpg BankUnited : Yes Man 2011-12-19T20:14:52+01:00 BankUnited advertising 30 http://scaryideas.com/content/26760/ http://scaryideas.com/content/26760. http://scaryideas.com/content/26760 http://scaryideas.com/t/26760.jpg FirstEnergy Solutions : Park Bench 2011-12-19T20:19:24+01:00 FirstEnergy Solutions advertising 30 http://scaryideas.com/content/26761/ http://scaryideas.com/content/26761. http://scaryideas.com/content/26761 http://scaryideas.com/t/26761.jpg FirstEnergy Solutions : Piano Player 2011-12-19T20:20:17+01:00 FirstEnergy Solutions advertising 30 http://scaryideas.com/content/26762/ http://scaryideas.com/content/26762. http://scaryideas.com/content/26762 http://scaryideas.com/t/26762.jpg FirstEnergy Solutions : Socialite 2011-12-19T20:21:36+01:00 FirstEnergy Solutions advertising 30 http://scaryideas.com/content/26763/ http://scaryideas.com/content/26763. http://scaryideas.com/content/26763 http://scaryideas.com/t/26763.jpg FirstEnergy Solutions : Golfer 2011-12-19T20:22:25+01:00 FirstEnergy Solutions advertising 30 http://scaryideas.com/content/26764/ http://scaryideas.com/content/26764. http://scaryideas.com/content/26764 http://scaryideas.com/t/26764.jpg FirstEnergy Solutions : Yoga 2011-12-19T20:23:31+01:00 FirstEnergy Solutions advertising 30 http://scaryideas.com/content/26768/ http://scaryideas.com/content/26768. http://scaryideas.com/content/26768 http://scaryideas.com/t/26768.jpg Center Norte Mall : Bookseller 2011-12-19T20:28:04+01:00 Center Norte Mall advertising 30 http://scaryideas.com/content/26778/ http://scaryideas.com/content/26778. http://scaryideas.com/content/26778 http://scaryideas.com/t/26778.jpg Volkswagen : Astronaut 2011-12-19T20:45:20+01:00 Volkswagen advertising 30 http://scaryideas.com/content/26779/ http://scaryideas.com/content/26779. http://scaryideas.com/content/26779 http://scaryideas.com/t/26779.jpg Volkswagen : Princess 2011-12-19T20:46:49+01:00 Volkswagen advertising 30 http://scaryideas.com/content/26780/ http://scaryideas.com/content/26780. http://scaryideas.com/content/26780 http://scaryideas.com/t/26780.jpg iPhone 4S : Santa 2011-12-19T20:49:44+01:00 iPhone 4S advertising 30 http://scaryideas.com/content/26782/ http://scaryideas.com/content/26782. http://scaryideas.com/content/26782 http://scaryideas.com/t/26782.jpg Sprint/Shentel : Brain Surgeon Computer 2011-12-19T20:53:47+01:00 Sprint/Shentel advertising 30 http://scaryideas.com/content/26792/ http://scaryideas.com/content/26792. http://scaryideas.com/content/26792 http://scaryideas.com/t/26792.jpg Volkswagen : The legend of the Headless Mule 2011-12-20T10:56:35+01:00 Volkswagen advertising 30 http://scaryideas.com/content/26793/ http://scaryideas.com/content/26793. http://scaryideas.com/content/26793 http://scaryideas.com/t/26793.jpg Volkswagen : The legend of Saci 2011-12-20T10:57:46+01:00 Volkswagen advertising 30 http://scaryideas.com/content/26796/ http://scaryideas.com/content/26796. http://scaryideas.com/content/26796 http://scaryideas.com/t/26796.jpg UNHCR : Murder 2011-12-20T11:01:12+01:00 UNHCR advertising 30 http://scaryideas.com/content/26797/ http://scaryideas.com/content/26797. http://scaryideas.com/content/26797 http://scaryideas.com/t/26797.jpg UNHCR : Rape 2011-12-20T11:01:41+01:00 UNHCR advertising 30 http://scaryideas.com/content/26798/ http://scaryideas.com/content/26798. http://scaryideas.com/content/26798 http://scaryideas.com/t/26798.jpg Pepsi : Numbers 12939 2011-12-20T11:02:54+01:00 Pepsi advertising 30 http://scaryideas.com/content/26801/ http://scaryideas.com/content/26801. http://scaryideas.com/content/26801 http://scaryideas.com/t/26801.jpg Cockburn's Port : 12 incher BETC London is extending its ‘pronounce responsibly’ strategy for the Cockburn’s Port brand with a viral inspired by classic 1970s humour. In the film, which is being released online in the run-up to Christmas, a concert pianist strikes the famous first chords of Grieg’s Piano Concerto in A minor. The camera pulls away and we realise he is only tiny. A full-sized man looks on unimpressed, saying to the genie sitting next to him: “Seriously. A 12-inch pianist.” The music is the same used in the famous Morecambe & Wise sketch starring renowned conductor and pianist André Previn, acting as a callback for viewers who are in the know about the beloved comedy duo, but at the same time giving new viewers a laugh. Dubbed ‘12 incher’, the film is part of the Cockburn’s relaunch ad campaign, built around the idea of ‘pronounce responsibly’. The idea is to remind people that intelligent humour and laughter goes hand in hand with drinking Cockburn’s Port. The campaign also includes a 96- and 48-sheet poster campaign, which also has gentle fun with the idea of pronouncing Cockburn’s incorrectly. More activity will follow in 2012. Cockburn’s is being advertised again after a 15-year hiatus, following its acquisition by the Symington Family in 2010. The advertising is part of an overall brand revamp, which includes improvements to the port’s taste and a new bottle design. Matthew Charlton CEO of BETC said “Cockburn’s has an intrinsic humour to it and this campaign aims to bring that to life, put a smile on people’s faces and remind them of sharing a drink and a laugh with friends and family, especially at Christmas.” 2011-12-20T14:04:52+01:00 Cockburn's Port advertising 30 http://scaryideas.com/content/26807/ http://scaryideas.com/content/26807. http://scaryideas.com/content/26807 http://scaryideas.com/t/26807.jpg Martell Noblige : Signs of Elegance The sequel to the Martell Noblige "Join the New Elegance", "Signs of Elegance" was shot by up-and-coming, London-based director Chris Sweeney entirely in Hong Kong. Sweeney has worked with MTV and high-profile brands such as YSL, bringing a fresh energy and unique edge to the script. The commercial utilizes visual metaphors of the product experience, cleverly demonstrating the link between elegant men and their choice of elegant cognac. The second film will run in harmony with the first “Manifesto” film – creating a story around elegance that is both aspirational and rooted in product truth. 2011-12-20T14:26:41+01:00 Martell Noblige advertising 30 http://scaryideas.com/content/26815/ http://scaryideas.com/content/26815. http://scaryideas.com/content/26815 http://scaryideas.com/t/26815.jpg Land Rover : Running 2011-12-21T09:57:06+01:00 Land Rover advertising 30 http://scaryideas.com/content/26824/ http://scaryideas.com/content/26824. http://scaryideas.com/content/26824 http://scaryideas.com/t/26824.jpg The California Endowment : Transform 2011-12-23T13:53:45+01:00 The California Endowment advertising 30 http://scaryideas.com/content/26825/ http://scaryideas.com/content/26825. http://scaryideas.com/content/26825 http://scaryideas.com/t/26825.jpg El Bocón : Empty pages 2011-12-23T13:54:51+01:00 El Bocón advertising 30 http://scaryideas.com/content/26831/ http://scaryideas.com/content/26831. http://scaryideas.com/content/26831 http://scaryideas.com/t/26831.jpg The Commonwealth Bank : Bob & Doreen Online banking can be a challenge for many, but not with the Commonwealth Bank's online banking platform NetBank. To promote this message, the white agency placed a loveable senior couple and their lounge room in a local shopping mall to demonstrate NetBank's simple functionality to passers by. Together Bob and Doreen show just how easy online banking can be for absolutely anyone. 2011-12-23T14:02:50+01:00 The Commonwealth Bank advertising 30 http://scaryideas.com/content/26874/ http://scaryideas.com/content/26874. http://scaryideas.com/content/26874 http://scaryideas.com/t/26874.jpg Allegacy Federal Credit Union : Locked in 2012-01-03T09:38:30+01:00 Allegacy Federal Credit Union advertising 30 http://scaryideas.com/content/26875/ http://scaryideas.com/content/26875. http://scaryideas.com/content/26875 http://scaryideas.com/t/26875.jpg Allegacy Federal Credit Union : Blood 2012-01-03T09:39:47+01:00 Allegacy Federal Credit Union advertising 30 http://scaryideas.com/content/26899/ http://scaryideas.com/content/26899. http://scaryideas.com/content/26899 http://scaryideas.com/t/26899.jpg GE : GE Future Folklore - Fireflies TBWA\ TEQUILA\ Shanghai has launched two new online films as part of General Electric’s ‘Future Folklore’ digital campaign, which demonstrates how GE’s innovative solutions help address China’s most pressing environmental and healthcare challenges on its path to growth. The films are called ‘Fireflies’ and ‘Water’. The campaign launched with ‘Borrowing the Wind’ in October. TBWA\ TEQUILA\ created Future Folklore as a storytelling platform, inspired by sage Chinese fables, to show how simple and inspiring ideas and stories of imagination can become a reality with innovation and technology. With three Chinese fable stories, it showcases how using GE’s technology and innovation we can turn fantasy into a reality for the betterment of our world. ‘Future Folklore’ will continue to build awareness and interest in GE’s innovative solutions under the two key communications platforms:Ecomagination and Healthymagination. It is a ‘call to action’ for businesses and individuals to step up, use their imagination combined with technology, and help find a solution that will write our ‘Future Folklore’. This campaign empowers consumers to join the movement socially, arming them with articles, videos and news that they can readily share with friends to help create awareness of the technologies and stories that will shape our future. 2012-01-03T17:25:02+01:00 GE advertising 30 http://scaryideas.com/content/26900/ http://scaryideas.com/content/26900. http://scaryideas.com/content/26900 http://scaryideas.com/t/26900.jpg GE : GE Future Folklore - Water TBWA\ TEQUILA\ Shanghai has launched two new online films as part of General Electric’s ‘Future Folklore’ digital campaign, which demonstrates how GE’s innovative solutions help address China’s most pressing environmental and healthcare challenges on its path to growth. The films are called ‘Fireflies’ and ‘Water’. The campaign launched with ‘Borrowing the Wind’ in October. TBWA\ TEQUILA\ created Future Folklore as a storytelling platform, inspired by sage Chinese fables, to show how simple and inspiring ideas and stories of imagination can become a reality with innovation and technology. With three Chinese fable stories, it showcases how using GE’s technology and innovation we can turn fantasy into a reality for the betterment of our world. ‘Future Folklore’ will continue to build awareness and interest in GE’s innovative solutions under the two key communications platforms:Ecomagination and Healthymagination. It is a ‘call to action’ for businesses and individuals to step up, use their imagination combined with technology, and help find a solution that will write our ‘Future Folklore’. This campaign empowers consumers to join the movement socially, arming them with articles, videos and news that they can readily share with friends to help create awareness of the technologies and stories that will shape our future. 2012-01-03T17:27:41+01:00 GE advertising 30 http://scaryideas.com/content/26901/ http://scaryideas.com/content/26901. http://scaryideas.com/content/26901 http://scaryideas.com/t/26901.jpg Tostitos : Inspired to Dip 2012-01-04T09:26:59+01:00 Tostitos advertising 30 http://scaryideas.com/content/26902/ http://scaryideas.com/content/26902. http://scaryideas.com/content/26902 http://scaryideas.com/t/26902.jpg Tostitos : Life of the Football Party 2012-01-04T09:28:05+01:00 Tostitos advertising 30 http://scaryideas.com/content/26903/ http://scaryideas.com/content/26903. http://scaryideas.com/content/26903 http://scaryideas.com/t/26903.jpg Gatorade : Isn't Enough 2012-01-04T09:30:44+01:00 Gatorade advertising 30 http://scaryideas.com/content/26904/ http://scaryideas.com/content/26904. http://scaryideas.com/content/26904 http://scaryideas.com/t/26904.jpg Nissan Frontier : Mountain Ride 2012-01-04T09:33:55+01:00 Nissan Frontier advertising 30 http://scaryideas.com/content/26905/ http://scaryideas.com/content/26905. http://scaryideas.com/content/26905 http://scaryideas.com/t/26905.jpg Honda, National Hockey League : Passionate Fans 2012-01-04T09:48:42+01:00 Honda, National Hockey League advertising 30 http://scaryideas.com/content/26908/ http://scaryideas.com/content/26908. http://scaryideas.com/content/26908 http://scaryideas.com/t/26908.jpg Atria : Dinner 2012-01-04T16:38:07+01:00 Atria advertising 30 http://scaryideas.com/content/26924/ http://scaryideas.com/content/26924. http://scaryideas.com/content/26924 http://scaryideas.com/t/26924.jpg Chauncey Billups Elite Basketball Academy : Gluten Free 2012-01-05T17:07:17+01:00 Chauncey Billups Elite Basketball Academy advertising 30 http://scaryideas.com/content/26928/ http://scaryideas.com/content/26928. http://scaryideas.com/content/26928 http://scaryideas.com/t/26928.jpg Chauncey Billups Elite Basketball Academy : Golf 2012-01-05T17:10:05+01:00 Chauncey Billups Elite Basketball Academy advertising 30 http://scaryideas.com/content/26929/ http://scaryideas.com/content/26929. http://scaryideas.com/content/26929 http://scaryideas.com/t/26929.jpg Chauncey Billups Elite Basketball Academy : Sweet 16 2012-01-05T17:12:21+01:00 Chauncey Billups Elite Basketball Academy advertising 30 http://scaryideas.com/content/26949/ http://scaryideas.com/content/26949. http://scaryideas.com/content/26949 http://scaryideas.com/t/26949.jpg McCain Frozen Potatoes : Extreme pleasure 2012-01-12T20:28:20+01:00 McCain Frozen Potatoes advertising 30 http://scaryideas.com/content/26975/ http://scaryideas.com/content/26975. http://scaryideas.com/content/26975 http://scaryideas.com/t/26975.jpg Daffy's : Peep show on Times Square In a lewd throwback to the area's rough-and-tumble days as the global peep show capital, Click 3X designed a unique street-level window display for Devito/Verdi, and their client, Daffy's, that combines the novelty of interactive gadgetry with the power of live performance. Passersby will encounter a velvet curtain that a hidden model will occasionally poke her head through. A gaudy neon sign hangs above. The curious can place their hand in a certain spot, which is connected to the sign, to launch a show. The model swaggers onto the stage and, as the sign above flashes, "Wanna see what 20 percent off looks like?" removes a portion of her clothes. As the percentage on the sign grows - 40, 60, 80 - more clothing items fly off, until the velvet curtain drops over them and the show ends with "Wanna see more? Come downstairs" flashing across the screen. 2012-01-10T15:12:29+01:00 Daffy's advertising 30 http://scaryideas.com/content/26976/ http://scaryideas.com/content/26976. http://scaryideas.com/content/26976 http://scaryideas.com/t/26976.jpg Verizon : Frozen Fan 2012-01-10T15:15:18+01:00 Verizon advertising 30 http://scaryideas.com/content/26977/ http://scaryideas.com/content/26977. http://scaryideas.com/content/26977 http://scaryideas.com/t/26977.jpg Environmental Defence : Try to Look Pretty Without Poisoning Yourself! In the latest from Toronto agency Open for Environmental Defence, national TV and online ads alert Canadians to the dangerous, undisclosed, substances in their cosmetics. The spot is directed by Aleysa Young of Partners Film. Putting on makeup in the morning should not be a dangerous game. In a cheeky new ad campaign launched today, Environmental Defence, the environmental organization who led the charge for the ban on Bisphenol A (BPA) in baby bottles alerts Canadians to the many cancer-causing, hormone-disrupting and allergy-inducing substances contained in the personal care products they use every day. The campaign urges the federal government to ban harmful ingredients in cosmetics and to give the Canadian beauty industry a long overdue makeover. 2012-01-11T23:28:18+01:00 Environmental Defence advertising 30 http://scaryideas.com/content/26978/ http://scaryideas.com/content/26978. http://scaryideas.com/content/26978 http://scaryideas.com/t/26978.jpg TD Ameritrade : Common Sense 2012-01-10T15:17:56+01:00 TD Ameritrade advertising 30 http://scaryideas.com/content/26979/ http://scaryideas.com/content/26979. http://scaryideas.com/content/26979 http://scaryideas.com/t/26979.jpg Air China : Check in with Air China The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook. 2012-01-10T15:19:20+01:00 Air China advertising 30 http://scaryideas.com/content/26984/ http://scaryideas.com/content/26984. http://scaryideas.com/content/26984 http://scaryideas.com/t/26984.jpg U.S. Paralympics : Words – Own Your Life 2012-01-10T18:49:07+01:00 U.S. Paralympics advertising 30 http://scaryideas.com/content/26985/ http://scaryideas.com/content/26985. http://scaryideas.com/content/26985 http://scaryideas.com/t/26985.jpg Amazon Kindle Fire : Montage 2012-01-10T20:17:41+01:00 Amazon Kindle Fire advertising 30 http://scaryideas.com/content/26987/ http://scaryideas.com/content/26987. http://scaryideas.com/content/26987 http://scaryideas.com/t/26987.jpg AICPA Feed the Pig : Chase New York & Minneapolis – (January 10, 2012) – Nationally recognized comedy director Matt Pittroff of Twist partnered with the American Institute of Certified Public Accountants (AICPA) and the Ad Council to create a television spot in multiple lengths for their national multimedia public service advertising campaign for Financial Literacy, Feed the Pig. This campaign helps 25- to 34-year-olds take control of their finances and add saving to their daily lives. Educating the youth market in this post-Great Recession era about the pros of saving money, the humorous new commercial features an epic chase scene between a man and Benjamin Bankes, the campaign’s iconic ”spokespig." www.feedthepig.org “I was very excited and honored that the Ad Council trusted me with such a popular and juicy campaign, especially since this style of execution was not on my reel,” explains Twist’s Pittroff. “I enjoyed planning and shooting every aspect of this spot and have to admit that working collaboratively just outside my ‘comfort zone’ was pretty exhilarating. We shot a ton of material over two days in my hometown of Baltimore. I don't think we could have found such rich and accessible locations, or moved at that speed in many other cities.” For Executive Producer Amyliz Pera, based in New York, who has managed the national career of Pittroff since he signed with Twist several years ago, the use of Baltimore as a location is just one of the production company’s many strengths. “Twist makes a constant effort to provide interesting options for shoot locations,” she notes. “And this was an easy decision to make, since Matt knows his own city like the back of his hand. It was added-value to a collaboration that was very strong from the start. Everyone had a ‘can-do’ attitude as we explored our options. The clients were extremely participatory in the pre-production process to ensure that we could execute efficiently on our shoot days.” Other recent projects for Twist Director Matt Pittroff include a sidesplitting spot for Affinity Plus Credit Union (just named one of the top five spots of 2011 in “Shoot Magazine” and its highly respected “Best Work You May Never See” column) and a comical three-spot campaign for NASCAR’s 2011 Nationwide series. Last fall, Twist Director Marc André Debruyne shot his first American commercial project for Maine Medical Center and completed his 100th music video for Canadian music artist Tyler Medeiros; while Director Rich Michell shot projects for NetApps and Johnsonville. The Twist team is currently in the midst of production on a New Year’s project for Ameristar. 2012-01-10T20:24:38+01:00 AICPA Feed the Pig advertising 30 http://scaryideas.com/content/27002/ http://scaryideas.com/content/27002. http://scaryideas.com/content/27002 http://scaryideas.com/t/27002.jpg Volkswagen Tiguan : Park Assist II 2012-01-11T23:34:41+01:00 Volkswagen Tiguan advertising 30 http://scaryideas.com/content/27006/ http://scaryideas.com/content/27006. http://scaryideas.com/content/27006 http://scaryideas.com/t/27006.jpg Kia Motors : Meet the Extras - Sing-a-Long Motors Australia invites us all to “Meet the Extras” in the new campaign for the Cerato Hatch (http://www.kia.com.au/ceratoextras/). This campaign, created by Innocean Australia, brings the extras to life to promote the product benefits of the Cerato and to demonstrate how all the extras – that come as standard – make life easier. Steve Watt, National Marketing Manager, says "The small car segment is the largest single segment in Australia and as such is one of the most competitive. We have a great story to tell here with the Cerato hatch so it was crucial we stood out amongst the clutter". Scott Lambert, Creative Director, Innocean, says "By personifying the standard features, we have created a fresh take on what is normally a shopping list of boring facts. Director, Nick Ball pulled together a fantastic cast, who individually delivered performances that had us in stitches. This campaign has the legs (literally) to be fun, entertaining and likable for a very long time". The online & TV campaign builds up to and features at The Kia Australian Open. The web films are housed within the microsite which takes over kia.com.au during the month of January. 2012-01-12T12:50:30+01:00 Kia Motors advertising 30 http://scaryideas.com/content/27007/ http://scaryideas.com/content/27007. http://scaryideas.com/content/27007 http://scaryideas.com/t/27007.jpg Kia Motors : Meet the Extras - The Gathering Motors Australia invites us all to “Meet the Extras” in the new campaign for the Cerato Hatch (http://www.kia.com.au/ceratoextras/). This campaign, created by Innocean Australia, brings the extras to life to promote the product benefits of the Cerato and to demonstrate how all the extras – that come as standard – make life easier. Steve Watt, National Marketing Manager, says "The small car segment is the largest single segment in Australia and as such is one of the most competitive. We have a great story to tell here with the Cerato hatch so it was crucial we stood out amongst the clutter". Scott Lambert, Creative Director, Innocean, says "By personifying the standard features, we have created a fresh take on what is normally a shopping list of boring facts. Director, Nick Ball pulled together a fantastic cast, who individually delivered performances that had us in stitches. This campaign has the legs (literally) to be fun, entertaining and likable for a very long time". The online & TV campaign builds up to and features at The Kia Australian Open. The web films are housed within the microsite which takes over kia.com.au during the month of January. 2012-01-12T13:10:01+01:00 Kia Motors advertising 30 http://scaryideas.com/content/27012/ http://scaryideas.com/content/27012. http://scaryideas.com/content/27012 http://scaryideas.com/t/27012.jpg Diet Pepsi : Dance Diet Pepsi and actress Sofia Vergara come back together again with a new marketing campaign that continues to demonstrate that ‘Nothing Refreshes Like a Diet Pepsi.” The new TV commercial will debut on the 69th annual Golden Globes awards show this Sunday, January 15, 2012. In the new spot, Vergara uses her wit and charm to dance her way past a cast of suitors in a sultry Miami nightclub to get to a refreshing can of Diet Pepsi. “Our consumers really connect with Sofia Vergara, and they enjoyed last year’s spot with David Beckham so much that we wanted to build on the storyline. The great lengths our star will go to get a refreshing Diet Pepsi brings our message to light in a fun, uplifting way,” said Amy Wirtanen, Senior Director Pepsi Beverages Corporation. Vergara, who got her break in a Latin American Pepsi commercial years ago, continues her role with the brand as the face of Diet Pepsi for the second year running. The new spot, directed by acclaimed director McG and choreographed by Mark Ballas, of Dancing with the Stars, is set to a flirty and uplifting rendition of the iconic song, ‘Whatever Lola Wants,’ by Ruby Stewart, Rod Stewart’s daughter. "I love our new Diet Pepsi campaign. It is amazing, this commercial is 100% fun. I had a blast dancing and enjoying great music in great company, all in a cool night club, fue lo máximo! I can’t wait for audiences to see it,” said Sofia Vergara." Subsequent to the Golden Globes premiere, the ad will air nationwide on CBS, ABC, NBC, Bravo, E!, and the Food Network, among others. The campaign includes new print, digital and out-of-home ads. 2012-01-12T20:38:17+01:00 Diet Pepsi advertising 30 http://scaryideas.com/content/27013/ http://scaryideas.com/content/27013. http://scaryideas.com/content/27013 http://scaryideas.com/t/27013.jpg Fundación Temaikèn Biopark : Birds vs Wallabies 2012-01-13T14:53:54+01:00 Fundación Temaikèn Biopark advertising 30 http://scaryideas.com/content/27033/ http://scaryideas.com/content/27033. http://scaryideas.com/content/27033 http://scaryideas.com/t/27033.jpg Pilao Coffee : Alarm clock app Pilao Coffee is a traditional Saralee’s brand coffee in Brazil. To promote their new 5 flavors we make an alarm clock app. Now you are going to wake up in a different and exciting way. There are 30 alarm clocks divided into 5 different flavours: Classic: you can wake up like your great grandparents used to be. Dark: wake up no matter what. Smooth: for an easy and refresh wake up. Decaf: wake up in a slowly way and Organic: wake up with the sounds of nature.The app is currently available on Apple and Android devices. 2012-01-14T16:38:26+01:00 Pilao Coffee advertising 30 http://scaryideas.com/content/27035/ http://scaryideas.com/content/27035. http://scaryideas.com/content/27035 http://scaryideas.com/t/27035.jpg Foxtel : Bring your favourite things to light 2012-01-15T17:52:48+01:00 Foxtel advertising 30 http://scaryideas.com/content/27036/ http://scaryideas.com/content/27036. http://scaryideas.com/content/27036 http://scaryideas.com/t/27036.jpg Moment of Silence Inc : The Steve Jobs Moment of Silence URL: http://stevejobsmomentofsilence.org The Steve Jobs Moment of Silence is an 8 second silent audio file officially available on iTunes. The 8 seconds symbolise the 8 years Steve Jobs fought pancreatic cancer. This small break in our iTunes library will remind us to never forget the man who brought us the very device The Steve Jobs Moment of Silence will live on. 2012-01-15T17:53:59+01:00 Moment of Silence Inc advertising 30 http://scaryideas.com/content/27042/ http://scaryideas.com/content/27042. http://scaryideas.com/content/27042 http://scaryideas.com/t/27042.jpg Audi Quattro : Ahab Over 30 years ago, Audi pioneered permanent four-wheel drive with Audi Quattro®. Today it's the world's top selling AWD system. But sadly for one tormented soul, its legacy is more a source of humiliation than celebration. Inspired by one of the all-time classics in American literature, Audi re-imagines Herman Melville's epic struggle between obsessed sea captain and elusive white whale to bring the legend of Quattro® to life. 2012-01-24T09:35:25+01:00 Audi Quattro advertising 30 http://scaryideas.com/content/27043/ http://scaryideas.com/content/27043. http://scaryideas.com/content/27043 http://scaryideas.com/t/27043.jpg Air China : Check in at asian restaurants casefilm The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook. The results: Reach: 1,200,767 Likes: +3,114 Engaged users: 15,347 Happy winners: 24 2012-01-16T16:59:32+01:00 Air China advertising 30 http://scaryideas.com/content/27044/ http://scaryideas.com/content/27044. http://scaryideas.com/content/27044 http://scaryideas.com/t/27044.jpg OVK (Parents of Road Victims) : The Safest New Year The start of the New Year coincides with the darkest time of the year making badly lit roads even more dangerous and causing more accidents. This inspired road safety organisation OVK (Parents of Road Victims) and Happiness Brussels, the ‘everything and everyone is media’ agency to create an installation to remind people to drive safely during the dark winter period. ‘The Safest New Year’ is a light installation made using Christmas lights, strategically placed on one of the darkest turns on Belgian roads bringing OVK’s New Year wishes and at the same time illuminating the road. The action is captured in a cool video at www.thesafestnewyear.com 2012-01-16T17:02:38+01:00 OVK (Parents of Road Victims) advertising 30 http://scaryideas.com/content/27091/ http://scaryideas.com/content/27091. http://scaryideas.com/content/27091 http://scaryideas.com/t/27091.jpg HealthONE : Fly Rods 2012-01-19T13:38:05+01:00 HealthONE advertising 30 http://scaryideas.com/content/27057/ http://scaryideas.com/content/27057. http://scaryideas.com/content/27057 http://scaryideas.com/t/27057.jpg OLG : Rock Paper Scissors To launch the new nightly lottery game Rock Paper Scissors, OLG, Due North Communications and Holiday Films’ director Wayne Craig send you to Champ Camp. The comedic spot, which began airing across Ontario this week, is a parody of a Rock Paper Scissors Champ who lends his expertise to a group of eager trainees. 2012-01-16T21:49:55+01:00 OLG advertising 30 http://scaryideas.com/content/27058/ http://scaryideas.com/content/27058. http://scaryideas.com/content/27058 http://scaryideas.com/t/27058.jpg Jolly Rancher : Turtle “Turtle” was written and directed by Olivier Agostini as part of a crowd sourcing campaign for the brand, which he discovered on http://www.poptent.net The brief for this project was centered around the concept that the new Jolly Rancher candy was crunchy and chewy. “The words ‘a crunchy hard shell with a chewy inside’ kept making me think of a turtle”, says Agostini. “I've never owned a turtle, nor do I know anything about turtles, but I couldn't seem to shake this vivid picture from my imagination.” After a week of brainstorming, Agostini came up with the concept for the spot you see here – a spot about a guy who's ominously staring at a turtle, wanting to eat it for its "crunchy and chewy" qualities, and a turtle who is trying to convince the guy not to eat him in favour of the Jolly Ranchers. “This could not just be any turtle,” adds Agostini. “I had to give the turtle some sort of power. And since the turtle was limited in terms of mobility (turtles aren't very good at karate) I figured lasers would be an easy and funny defense mechanism. And who doesn't love lasers?” All the shots of the turtle are in-camera. The only effects being the smoke, sparks and lasers. “I felt it would never be as funny if a CG turtle was used or if we animated his mouth. For me, the more practical it looked, the funnier it was.” 2012-01-16T21:53:30+01:00 Jolly Rancher advertising 30 http://scaryideas.com/content/27062/ http://scaryideas.com/content/27062. http://scaryideas.com/content/27062 http://scaryideas.com/t/27062.jpg Lurpak : Lightest Lurpak and Wieden+Kennedy are giving healthy food a bright and cheerful makeover with their new campaign for Lurpak® Lightest Spreadable, and they wisely brought in Dougal to help them spread the word. Fresh from an incredible year rounded off by his immensely popular 'The Long Wait' for John Lewis, Dougal lends his uniquely charming touch to a good cause: getting people to eat more vegetables. Celebrating cooking in its most vibrant form, we're reminded that healthy food doesn't have to be boring. In fact, with the help of past collaborators such as editor Joe Guest and art director Andy Kelly, Dougal makes it look downright spectacular. There's also a catchy little ditty that'll stay in your head all day, with the stars of the show providing not only a riot of colour but musical accompaniment as well. Watch the video, sing along and get chopping! But watch your fingers. 2012-01-19T10:36:13+01:00 Lurpak advertising 30 http://scaryideas.com/content/27064/ http://scaryideas.com/content/27064. http://scaryideas.com/content/27064 http://scaryideas.com/t/27064.jpg Weight Watchers : Treat Yourself Better 2012-01-19T10:38:57+01:00 Weight Watchers advertising 30 http://scaryideas.com/content/27078/ http://scaryideas.com/content/27078. http://scaryideas.com/content/27078 http://scaryideas.com/t/27078.jpg Viasat : Picture Palace 2012-01-19T10:48:23+01:00 Viasat advertising 30 http://scaryideas.com/content/27081/ http://scaryideas.com/content/27081. http://scaryideas.com/content/27081 http://scaryideas.com/t/27081.jpg IKEA : The Sofa Player 2012-01-19T10:53:37+01:00 IKEA advertising 30 http://scaryideas.com/content/27092/ http://scaryideas.com/content/27092. http://scaryideas.com/content/27092 http://scaryideas.com/t/27092.jpg HealthONE : Modern Dance 2012-01-19T13:39:09+01:00 HealthONE advertising 30 http://scaryideas.com/content/27093/ http://scaryideas.com/content/27093. http://scaryideas.com/content/27093 http://scaryideas.com/t/27093.jpg HealthONE : Bikes 2012-01-19T13:41:19+01:00 HealthONE advertising 30 http://scaryideas.com/content/27105/ http://scaryideas.com/content/27105. http://scaryideas.com/content/27105 http://scaryideas.com/t/27105.jpg The Partnership at Drugfree.org : Enabling 2012-01-19T18:50:25+01:00 The Partnership at Drugfree.org advertising 30 http://scaryideas.com/content/27106/ http://scaryideas.com/content/27106. http://scaryideas.com/content/27106 http://scaryideas.com/t/27106.jpg The Partnership at Drugfree.org : Denial 2012-01-19T18:51:12+01:00 The Partnership at Drugfree.org advertising 30 http://scaryideas.com/content/27128/ http://scaryideas.com/content/27128. http://scaryideas.com/content/27128 http://scaryideas.com/t/27128.jpg Manikako : Gift of Life 2012-01-20T11:41:23+01:00 Manikako advertising 30 http://scaryideas.com/content/27166/ http://scaryideas.com/content/27166. http://scaryideas.com/content/27166 http://scaryideas.com/t/27166.jpg Nissan : Fountain 2012-01-23T09:42:35+01:00 Nissan advertising 30 http://scaryideas.com/content/27190/ http://scaryideas.com/content/27190. http://scaryideas.com/content/27190 http://scaryideas.com/t/27190.jpg AMIA : Mourning Tweet URL: http://mourningtweet.com 2012-01-24T09:04:24+01:00 AMIA advertising 30 http://scaryideas.com/content/27192/ http://scaryideas.com/content/27192. http://scaryideas.com/content/27192 http://scaryideas.com/t/27192.jpg Coca-Cola : Big Santa 2012-01-24T09:06:19+01:00 Coca-Cola advertising 30 http://scaryideas.com/content/27202/ http://scaryideas.com/content/27202. http://scaryideas.com/content/27202 http://scaryideas.com/t/27202.jpg Audi Quattro : Ahab - Bad Customer Over 30 years ago, Audi pioneered permanent four-wheel drive with Audi Quattro®. Today it's the world's top selling AWD system. But sadly for one tormented soul, its legacy is more a source of humiliation than celebration. Inspired by one of the all-time classics in American literature, Audi re-imagines Herman Melville's epic struggle between obsessed sea captain and elusive white whale to bring the legend of Quattro® to life. 2012-01-24T09:35:42+01:00 Audi Quattro advertising 30 http://scaryideas.com/content/27203/ http://scaryideas.com/content/27203. http://scaryideas.com/content/27203 http://scaryideas.com/t/27203.jpg Audi Quattro : Ahab - The Beast Over 30 years ago, Audi pioneered permanent four-wheel drive with Audi Quattro®. Today it's the world's top selling AWD system. But sadly for one tormented soul, its legacy is more a source of humiliation than celebration. Inspired by one of the all-time classics in American literature, Audi re-imagines Herman Melville's epic struggle between obsessed sea captain and elusive white whale to bring the legend of Quattro® to life. 2012-01-24T09:36:52+01:00 Audi Quattro advertising 30 http://scaryideas.com/content/27204/ http://scaryideas.com/content/27204. http://scaryideas.com/content/27204 http://scaryideas.com/t/27204.jpg Audi Quattro : Ahab - Trophies Over 30 years ago, Audi pioneered permanent four-wheel drive with Audi Quattro®. Today it's the world's top selling AWD system. But sadly for one tormented soul, its legacy is more a source of humiliation than celebration. Inspired by one of the all-time classics in American literature, Audi re-imagines Herman Melville's epic struggle between obsessed sea captain and elusive white whale to bring the legend of Quattro® to life. 2012-01-24T09:38:18+01:00 Audi Quattro advertising 30 http://scaryideas.com/content/27223/ http://scaryideas.com/content/27223. http://scaryideas.com/content/27223 http://scaryideas.com/t/27223.jpg Parsons The New School for Design : SoundAffects CRASH+SUES was called upon by mono to bring its fresh aesthetic to the editing, color correction and graphics for SoundAffects, Parsons The New School for Design’s multi-platform exploration of the relationship between music, design and technology. Conceived by mono, a Minneapolis-based advertising agency known for its forward-thinking creative solutions, the physical installation, online experiment and media content are driven by the renowned New York City school's mission to raise people’s awareness of design’s relevance and impact on their lives. The first phase of the experiment began with the installation of an interactive wall on New York’s Fifth Avenue. The structure housed a series of monitors and a complex network of sensors, each assigned a specific sound and color, enabling it to cull data about elements in its environment – from traffic and people to weather and movement - and then musically visualize them to show their correlation to sound and color. Pedestrians could plug earphones into jacks in the wall and listen to how their surroundings were influencing the music. CRASH+SUES collaborated with mono on the crafting of visually captivating and thought-provoking media content designed to break down the complex premise behind the experiment and present Parson's unique perspective on how they interpret design's role in the world. ("http://soundaffectsnyc.com/#making). Featured on the SoundAffects website, the creative communications tool delivers an elegantly simple message in a way that engages and intrigues everyday people. CRASH+SUES’ editor Carrie Shanahan cut the piece on Final Cut Pro, marrying footage of the installation wall with images of cityscapes, traffic and people moving to the pulse of lights and the rhythm of the music they generate – along with by-passers who stop to put on headphones and plug into the wall and share their thoughts about it. The video opens with the voiceover posing a simple question: What if, instead of just looking at the world, we also listened? It goes on to explain the premise behind the project: We listened to the light, the temperature, the connective, the movement, the noise and the colors of a city block in New York. We built a wall on Fifth Avenue that housed sensors, which allowed us to gather inputs that created a musical composition that responded directly to the environment around them. In addition to the music, we created a ‘visualizer’ that interpreted the sensor data and let us see our environment from a new point of view. Then we watched and we listened. Shanahan began the editorial process by roughing out the visuals to fit with the story as it unfolded, incorporating text as needed and drawing from multiple sources to create sound design tailored to the imagery. Working with over two-dozen tracks of video concurrently, as well as intricately layered video, the potentially overwhelming story was woven into a tapestry of dynamic visuals driven by the script’s clear message. “Editorial decisions had to be well thought out in order to ensure that we captured the essence of the journey, and used interviews, text and audio most effectively,” says Shanahan. “I cut a number of different versions and we experimented with many incarnations until we found just the right balance. What’s amazing is mono’s ability to communicate the essence of this complex experiment about a seemingly abstract hypothesis with a simply engaging story – without getting technical or heady,” says Shanahan. "They're artists at CRASH+SUES, and we always love working with them," said Tracy Tabery-Weller, mono producer. "Carrie is a smart editor who dives in and can digest parts into a cohesive story. She helped us take a heady technological experiment and tell it so simply that even my grandmother could understand it." “I love getting the opportunity to dig into heavy sound design, and this was a project that was begging for it,” said Shanahan. “The SoundAffects website had a timeline spanning days of audio data from which to draw; I layered that with ambient city sounds collected in the doc footage. I wanted the experience of viewing the video’s content to echo the experience of being on a city street, at times cluttered and cacophonous, then cresting into stillness and calm.” SUE, CRASH+SUES’ senior colorist utilized the Digital Vision Nucoda Film Master’s features to create an urban color pallet and a consistent feel for footage from multiple sources. “We weren't trying to create a "look" on this project - just something natural while also reflecting what was happening with the audio and sound effects,” said SUE. “ I was able to help out some of the darker scenes by opening them up and applying noise reduction.” “This project was a welcome opportunity to collaborate with the pioneering creatives over at mono,” added Shanahan. “It's the type of work that I love - extending beyond just a spot to a cutting-edge experiential ‘happening. In a sense, the experiment itself was like an edit session - writ large - an invitation to the public to take a moment for reflection on how what they’re seeing relates to what they’re hearing,” adds Carrie Shanahan. “The relationship between moving pictures and sound, which is what drew me into editing in the first place.” mono creative co-chair Travis Olson noted, "CRASH+SUES was great at combining a really diverse set of assets including audio, digital and film into a great story. It was a complex project with lots of components and C+S helped craft a simple story about Parsons that they can now use to help define who they are and how they approach design's role in this world." Parsons, a pioneer in art and design education, initially approached mono after seeing the internationally acclaimed ‘Real Good Experiment,’ which its team conceived and orchestrated for the furniture designer and manufacturer, Blu Dot. Both projects showcase the agency’s signature talent for translating complex concepts into straightforward yet unconventional messages. SoundAffects was conceived by mono and engineered by Tellart in collaboration with Parsons and The New School's communications and external affairs team. 2012-01-25T13:28:52+01:00 Parsons The New School for Design advertising 30 http://scaryideas.com/content/27232/ http://scaryideas.com/content/27232. http://scaryideas.com/content/27232 http://scaryideas.com/t/27232.jpg Alpen : Bung it in the Microwave 2012-01-25T16:55:52+01:00 Alpen advertising 30 http://scaryideas.com/content/27235/ http://scaryideas.com/content/27235. http://scaryideas.com/content/27235 http://scaryideas.com/t/27235.jpg Amnesty International : Amnesty Rescue, Call Of Duty MOD 2012-01-25T19:21:05+01:00 Amnesty International advertising 30 http://scaryideas.com/content/27238/ http://scaryideas.com/content/27238. http://scaryideas.com/content/27238 http://scaryideas.com/t/27238.jpg Red Bull : Signature Series When energy drink brand Red Bull asked Other Films director Scott Duncan to helm the opening for their new Signature Series program on NBC, he partnered with Spontaneous to handle design, VFX and compositing for the piece. Shot on location in Breckinridge and Glammis Dunes, the opening features stunning footage of extreme athletes performing breathtaking manoeuvres in truly epic locations set to a dynamic score and sound design. Creating custom typography, extending environments and pushing the in-camera magic further towards the impossible, made for a fun and high-energy start to the new year for Spontaneous. 2012-01-26T09:26:58+01:00 Red Bull advertising 30 http://scaryideas.com/content/27239/ http://scaryideas.com/content/27239. http://scaryideas.com/content/27239 http://scaryideas.com/t/27239.jpg FirstBank : Super Bowl For the jittery Super Bowl fan whose own unflinching game day passion exceeds his bladder’s, FirstBank, Lakewood, Colo., offers solace. Continuing its ongoing “helpfulness” campaign, the bank’s first-ever Super Bowl spot, created by advertising agency TDA_Boulder, Boulder, Colo., is a pee break. The :30 commercial, slated to run midway through the game’s second half, consists, in its entirety, of a man in a recliner informing viewers, “At FirstBank, customer service is our priority. So if you’re a FirstBank customer worried about missing one of the exciting commercials, or the game time, now would be a great time to go to the bathroom.” (Long pause.) “Seriously.” (Long pause once again.) Three seconds from the commercial’s end, a supered tag adds that FirstBank has “better customer service.” The spot runs on NBC’s Colorado Super Bowl programming. Creative credits go to associate creative director/art director Matt Leavitt, associate creative director/copywriter Jeremy Seibold, and creative directors Jonathan Schoenberg and Thomas Dooley. The director is Ryan Ebner of production company HSI, Los Angeles. 2012-01-26T10:26:32+01:00 FirstBank advertising 30 http://scaryideas.com/content/27240/ http://scaryideas.com/content/27240. http://scaryideas.com/content/27240 http://scaryideas.com/t/27240.jpg Newspaper Marketing Agency (NMA) : Newspapers. Bringing Sport To Life in 2012 2012-01-26T09:39:23+01:00 Newspaper Marketing Agency (NMA) advertising 30 http://scaryideas.com/content/27241/ http://scaryideas.com/content/27241. http://scaryideas.com/content/27241 http://scaryideas.com/t/27241.jpg Ogilvy Argentina : Mourning Tweet 2012-01-26T09:42:15+01:00 Ogilvy Argentina advertising 30 http://scaryideas.com/content/27242/ http://scaryideas.com/content/27242. http://scaryideas.com/content/27242 http://scaryideas.com/t/27242.jpg Doogbook : Dogs Singing Happy Birthday 2012-01-26T09:43:13+01:00 Doogbook advertising 30 http://scaryideas.com/content/27243/ http://scaryideas.com/content/27243. http://scaryideas.com/content/27243 http://scaryideas.com/t/27243.jpg Christian Dior : Mise en Dior 2012-01-26T10:23:53+01:00 Christian Dior advertising 30 http://scaryideas.com/content/27245/ http://scaryideas.com/content/27245. http://scaryideas.com/content/27245 http://scaryideas.com/t/27245.jpg CCAA : Megan ou Mike 2012-01-26T11:25:02+01:00 CCAA advertising 30 http://scaryideas.com/content/27246/ http://scaryideas.com/content/27246. http://scaryideas.com/content/27246 http://scaryideas.com/t/27246.jpg Equinox : Yoga 2012-01-26T11:26:21+01:00 Equinox advertising 30 http://scaryideas.com/content/27249/ http://scaryideas.com/content/27249. http://scaryideas.com/content/27249 http://scaryideas.com/t/27249.jpg European Commission : Take control of your personal data 2012-01-26T14:21:28+01:00 European Commission advertising 30 http://scaryideas.com/content/27254/ http://scaryideas.com/content/27254. http://scaryideas.com/content/27254 http://scaryideas.com/t/27254.jpg Chevrolet : Paper World 2012-01-27T12:50:05+01:00 Chevrolet advertising 30 http://scaryideas.com/content/27255/ http://scaryideas.com/content/27255. http://scaryideas.com/content/27255 http://scaryideas.com/t/27255.jpg McVitie's Quirks : Falling 2012-01-27T12:51:30+01:00 McVitie's Quirks advertising 30 http://scaryideas.com/content/27256/ http://scaryideas.com/content/27256. http://scaryideas.com/content/27256 http://scaryideas.com/t/27256.jpg ADNIP Group : Calendar Dreams in the desert, built on the sands of time Brief: Since our client ADNIP is an integral part of Abu Dhabi, we were asked to create a calendar that showcases the stunning growth of ‘the richest city in the world’ as Fortune magazine put it. Solution: A calendar printed on transparent sheets that shows a ‘progression’ of how Abu Dhabi was built - from a fishing hamlet to a bustling city. The growth is tracked with each passing month and, by the end, the complete city is ‘built’ on the pages of the calendar. 2012-01-27T12:52:29+01:00 ADNIP Group advertising 30 http://scaryideas.com/content/27271/ http://scaryideas.com/content/27271. http://scaryideas.com/content/27271 http://scaryideas.com/t/27271.jpg Kinect Star Wars : Duel 2012-01-27T13:11:17+01:00 Kinect Star Wars advertising 30 http://scaryideas.com/content/27272/ http://scaryideas.com/content/27272. http://scaryideas.com/content/27272 http://scaryideas.com/t/27272.jpg Olympikus : Dreams This is the decade of sports. Let's make Brazil the nation of our dreams. 2012-01-28T21:09:29+01:00 Olympikus advertising 30 http://scaryideas.com/content/27279/ http://scaryideas.com/content/27279. http://scaryideas.com/content/27279 http://scaryideas.com/t/27279.jpg Iberoamerican Advertising Festival : Christopher Columbus 2012-01-28T21:15:48+01:00 Iberoamerican Advertising Festival advertising 30 http://scaryideas.com/content/27297/ http://scaryideas.com/content/27297. http://scaryideas.com/content/27297 http://scaryideas.com/t/27297.jpg Chevy Volt : Hamtramck 2012-01-31T09:44:38+01:00 Chevy Volt advertising 30 http://scaryideas.com/content/27300/ http://scaryideas.com/content/27300. http://scaryideas.com/content/27300 http://scaryideas.com/t/27300.jpg Acura NSX : Transactions This commercial, "Transactions," depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX. 2012-01-31T09:43:44+01:00 Acura NSX advertising 30 http://scaryideas.com/content/27301/ http://scaryideas.com/content/27301. http://scaryideas.com/content/27301 http://scaryideas.com/t/27301.jpg Pepsi MAX : Check-Out The Pepsi MAX commercial entitled “Check-Out” is the newest edition to the brand’s playful Cola Wars campaign. The spot depicts a competitor’s deliveryman attempting to discreetly purchase a bottle of Pepsi MAX at the supermarket when he unexpectedly becomes the grand prize winner of “Pepsi MAX for Life.” As a surprise “on the spot” reporter, Regis Philbin appears to get the embarrassed driver’s thoughts on his big win. This role marks Philbin’s first television project since leaving Regis & Kelly. 2012-01-31T09:42:47+01:00 Pepsi MAX advertising 30 http://scaryideas.com/content/27309/ http://scaryideas.com/content/27309. http://scaryideas.com/content/27309 http://scaryideas.com/t/27309.jpg Hallmark : Motherbird Summary: Created by Leo Burnett Chicago, Hallmark's new spot "Mother Bird" tells the story of a mother and her child, illustrating the roll a Hallmark card can play when the child leaves the nest. Unique in length, style and CG execution, the spot explores authentic, emotional storytelling. 2012-01-31T09:26:54+01:00 Hallmark advertising 30 http://scaryideas.com/content/27310/ http://scaryideas.com/content/27310. http://scaryideas.com/content/27310 http://scaryideas.com/t/27310.jpg Kia Sorento & Sportage : Conquer winter 2012-01-31T09:42:04+01:00 Kia Sorento & Sportage advertising 30 http://scaryideas.com/content/27322/ http://scaryideas.com/content/27322. http://scaryideas.com/content/27322 http://scaryideas.com/t/27322.jpg Doritos : Play-by-Play 2012-02-03T10:26:04+01:00 Doritos advertising 30 http://scaryideas.com/content/27323/ http://scaryideas.com/content/27323. http://scaryideas.com/content/27323 http://scaryideas.com/t/27323.jpg Chevrolet : Make Sure She's Okay 2012-01-31T13:34:53+01:00 Chevrolet advertising 30 http://scaryideas.com/content/27324/ http://scaryideas.com/content/27324. http://scaryideas.com/content/27324 http://scaryideas.com/t/27324.jpg Chevrolet : My First Memory 2012-01-31T13:35:31+01:00 Chevrolet advertising 30 http://scaryideas.com/content/27325/ http://scaryideas.com/content/27325. http://scaryideas.com/content/27325 http://scaryideas.com/t/27325.jpg Chevrolet : Spy Thriller 2012-01-31T13:36:07+01:00 Chevrolet advertising 30 http://scaryideas.com/content/27326/ http://scaryideas.com/content/27326. http://scaryideas.com/content/27326 http://scaryideas.com/t/27326.jpg Chevrolet : Pregnant 2012-01-31T13:36:44+01:00 Chevrolet advertising 30 http://scaryideas.com/content/27336/ http://scaryideas.com/content/27336. http://scaryideas.com/content/27336 http://scaryideas.com/t/27336.jpg Hyundai : Big Game 2012-02-01T11:48:25+01:00 Hyundai advertising 30 http://scaryideas.com/content/27337/ http://scaryideas.com/content/27337. http://scaryideas.com/content/27337 http://scaryideas.com/t/27337.jpg Axe : Unleash the chaos 2012-02-01T11:49:36+01:00 Axe advertising 30 http://scaryideas.com/content/27338/ http://scaryideas.com/content/27338. http://scaryideas.com/content/27338 http://scaryideas.com/t/27338.jpg GoDaddy.com : The Cloud 2012-02-01T11:50:26+01:00 GoDaddy.com advertising 30 http://scaryideas.com/content/27339/ http://scaryideas.com/content/27339. http://scaryideas.com/content/27339 http://scaryideas.com/t/27339.jpg H&M : David Beckham 2012-02-01T11:51:10+01:00 H&M advertising 30 http://scaryideas.com/content/27341/ http://scaryideas.com/content/27341. http://scaryideas.com/content/27341 http://scaryideas.com/t/27341.jpg Snickers : Changing Room 2012-02-01T11:53:12+01:00 Snickers advertising 30 http://scaryideas.com/content/27358/ http://scaryideas.com/content/27358. http://scaryideas.com/content/27358 http://scaryideas.com/t/27358.jpg MTV : Serbia got Pranked Task: Promotion of MTV Pranked show, a 30-minute program that showcases homemadepranks filmed by youngsters. Idea: A young man was left duct - taped to a pillar in the center of Serbian capital city Belgrade, as if it was a result of a last night’s prank. Results: Shocked passers-by spread the campaign through social media within only a couple of hours.All national web portals, newspapers and (competitive) TV stations reported about the “living ambient”, generating around 100 000 euros media coverage. For only 50 euros invested in production and 0 euros for the media, following “Pranked” weekend had the highest ratings in the history of MTV Serbia. 2012-02-02T10:06:57+01:00 MTV advertising 30 http://scaryideas.com/content/27365/ http://scaryideas.com/content/27365. http://scaryideas.com/content/27365 http://scaryideas.com/t/27365.jpg Amnesty International : Stones for Sakíneh According to the Islamic law Sharia, if a woman is accused of infidelity, she is sentenced to death by stoning. The same punishment was given to Sakineh Asthiani, whose story is known the world over. To support amnesty International movement against stoning we created a facebook application where people create a portrait of Sakineh from an artistic mosaic of stone. People select their own stones, sign a petition against stoning and let their unique messages against this cruel punishment join others from around the world. We are using their messages and sending them as tweets, putting them on facebook and utilizing them in internet banners. That’s how we work with them as unique tools to get more people involved and more stones on Sakineh’s mosaic.We used an installation and print to support our message too. Thanks to this campaign, we are changing stones from killing tools to tools of social change. 2012-02-03T10:02:41+01:00 Amnesty International advertising 30 http://scaryideas.com/content/27377/ http://scaryideas.com/content/27377. http://scaryideas.com/content/27377 http://scaryideas.com/t/27377.jpg Cassies Awards : Call for entry viral 2012-02-03T10:23:27+01:00 Cassies Awards advertising 30 http://scaryideas.com/content/27381/ http://scaryideas.com/content/27381. http://scaryideas.com/content/27381 http://scaryideas.com/t/27381.jpg B&O Play : Red Riding Hood 2012-02-03T10:25:02+01:00 B&O Play advertising 30 http://scaryideas.com/content/27382/ http://scaryideas.com/content/27382. http://scaryideas.com/content/27382 http://scaryideas.com/t/27382.jpg Careerbuilder.com : Business Trip 2012-02-03T10:26:34+01:00 Careerbuilder.com advertising 30 http://scaryideas.com/content/27383/ http://scaryideas.com/content/27383. http://scaryideas.com/content/27383 http://scaryideas.com/t/27383.jpg Downy : Stinky 2012-02-03T10:27:48+01:00 Downy advertising 30 http://scaryideas.com/content/27390/ http://scaryideas.com/content/27390. http://scaryideas.com/content/27390 http://scaryideas.com/t/27390.jpg Tui Beer : Sneak 2012-02-03T10:42:11+01:00 Tui Beer advertising 30 http://scaryideas.com/content/27391/ http://scaryideas.com/content/27391. http://scaryideas.com/content/27391 http://scaryideas.com/t/27391.jpg GRAMMY Awards : We Are Music - Adele, Rolling in the Deep The Recording Academy® and TBWA\Chiat\Day Los Angeles unveiled "We Are Music," an innovative, engaging campaign for the 54th Annual GRAMMY Awards®, airing live on CBS Sunday, Feb. 12 at 8 – 11:30 p.m. ET/PT. The campaign — which features print, outdoor, digital, TV, a mobile app, and an interactive microsite (www.wearemusic.grammy.com) — uses technology to visualize music and show how it moves us. This marks the fifth consecutive year that TBWA\Chiat\Day Los Angeles and The Recording Academy have partnered on the marketing campaign for the annual GRAMMY Awards telecast. The "We Are Music" campaign rolled out last month with a 15-second promo spot running on CBS to promote "The GRAMMY® Nominations Concert Live — Countdown To Music's Biggest Night®," as well as print, and show tune-in art created for GRAMMY.com, Facebook and YouTube. Two-time GRAMMY® winner and current nominee Adele kicked off the first of four TV spots, followed by six-time GRAMMY winner and current nominee Foo Fighters, and GRAMMY nominees Bon Iver and Skrillex. The spots focus on the artists and follow an element or particle that builds throughout, symbolizing the raw emotion of music. Each spot reveals the artist after the particle builds and then transitions to the tune-in information for the show. In addition to Adele, Foo Fighters, Bon Iver, and Skrillex, the print and out-of-home campaign (including wild postings and digital billboards) also features GRAMMY winners and current nominees Bruno Mars and Paul McCartney. "'We Are Music' is about the passion that music inspires in all of us, about music becoming part of who we are and about how music affects artists and fans on a visceral level," said Evan Greene, Chief Marketing Officer for The Recording Academy. "This year's campaign once again emphasizes the social and mobile music experience, and allows music fans to connect to the music they love in a visual way. We are grateful to our dedicated friends at TBWA\Chiat\Day for their continued collaboration and partnership, and for their support of this year's effort." "We wanted to focus on the raw emotion in music that connects fans and artists and transcends the GRAMMY stage," said Patrick O'Neill, executive creative director at TBWA\Chiat\Day Los Angeles. "It's that moment when the artist is ready to push the music out and the fan is ready to receive — that's the true power of music. The GRAMMYs have always been a celebration of the greatest music that shapes our culture. This year is no different; we are just giving music lovers out there a connection like never before by producing a campaign that visually exposes the emotions of this year's iconic artists and their songs." Wearemusic.grammy.com and the soon-to-be-launched mobile app work hand in hand to feature artists created out of the rhythm and emotion of their songs. The Web site and mobile app allow music fans to create and share their own visual musical experiences based on their favorite songs and photos. At wearemusic.grammy.com, users can choose their own songs and upload their own photos that explode into thousands of particles and reconstruct themselves, all while moving to the music. With the "We Are Music" app, a user's photos and songs are transformed into an interactive, communal mobile experience. For more information on the 54th GRAMMY Awards and the "We Are Music" campaign, please visit: www.grammy.com or www.wearemusic.grammy.com. The "We Are Music" app will be available for download through iTunes. For GRAMMY coverage, updates and breaking news, please visit The Recording Academy's social networks on Twitter and Facebook: www.twitter.com/thegrammys and www.facebook.com/thegrammys. 2012-02-03T11:51:47+01:00 GRAMMY Awards advertising 30 http://scaryideas.com/content/27392/ http://scaryideas.com/content/27392. http://scaryideas.com/content/27392 http://scaryideas.com/t/27392.jpg GRAMMY Awards : We Are Music - Foo Fighers, Bridge Burning The Recording Academy® and TBWA\Chiat\Day Los Angeles unveiled "We Are Music," an innovative, engaging campaign for the 54th Annual GRAMMY Awards®, airing live on CBS Sunday, Feb. 12 at 8 – 11:30 p.m. ET/PT. The campaign — which features print, outdoor, digital, TV, a mobile app, and an interactive microsite (www.wearemusic.grammy.com) — uses technology to visualize music and show how it moves us. This marks the fifth consecutive year that TBWA\Chiat\Day Los Angeles and The Recording Academy have partnered on the marketing campaign for the annual GRAMMY Awards telecast. The "We Are Music" campaign rolled out last month with a 15-second promo spot running on CBS to promote "The GRAMMY® Nominations Concert Live — Countdown To Music's Biggest Night®," as well as print, and show tune-in art created for GRAMMY.com, Facebook and YouTube. Two-time GRAMMY® winner and current nominee Adele kicked off the first of four TV spots, followed by six-time GRAMMY winner and current nominee Foo Fighters, and GRAMMY nominees Bon Iver and Skrillex. The spots focus on the artists and follow an element or particle that builds throughout, symbolizing the raw emotion of music. Each spot reveals the artist after the particle builds and then transitions to the tune-in information for the show. In addition to Adele, Foo Fighters, Bon Iver, and Skrillex, the print and out-of-home campaign (including wild postings and digital billboards) also features GRAMMY winners and current nominees Bruno Mars and Paul McCartney. "'We Are Music' is about the passion that music inspires in all of us, about music becoming part of who we are and about how music affects artists and fans on a visceral level," said Evan Greene, Chief Marketing Officer for The Recording Academy. "This year's campaign once again emphasizes the social and mobile music experience, and allows music fans to connect to the music they love in a visual way. We are grateful to our dedicated friends at TBWA\Chiat\Day for their continued collaboration and partnership, and for their support of this year's effort." "We wanted to focus on the raw emotion in music that connects fans and artists and transcends the GRAMMY stage," said Patrick O'Neill, executive creative director at TBWA\Chiat\Day Los Angeles. "It's that moment when the artist is ready to push the music out and the fan is ready to receive — that's the true power of music. The GRAMMYs have always been a celebration of the greatest music that shapes our culture. This year is no different; we are just giving music lovers out there a connection like never before by producing a campaign that visually exposes the emotions of this year's iconic artists and their songs." Wearemusic.grammy.com and the soon-to-be-launched mobile app work hand in hand to feature artists created out of the rhythm and emotion of their songs. The Web site and mobile app allow music fans to create and share their own visual musical experiences based on their favorite songs and photos. At wearemusic.grammy.com, users can choose their own songs and upload their own photos that explode into thousands of particles and reconstruct themselves, all while moving to the music. With the "We Are Music" app, a user's photos and songs are transformed into an interactive, communal mobile experience. For more information on the 54th GRAMMY Awards and the "We Are Music" campaign, please visit: www.grammy.com or www.wearemusic.grammy.com. The "We Are Music" app will be available for download through iTunes. For GRAMMY coverage, updates and breaking news, please visit The Recording Academy's social networks on Twitter and Facebook: www.twitter.com/thegrammys and www.facebook.com/thegrammys. 2012-02-03T11:53:29+01:00 GRAMMY Awards advertising 30 http://scaryideas.com/content/27393/ http://scaryideas.com/content/27393. http://scaryideas.com/content/27393 http://scaryideas.com/t/27393.jpg GRAMMY Awards : We Are Music - Bon Iver, Holocene The Recording Academy® and TBWA\Chiat\Day Los Angeles unveiled "We Are Music," an innovative, engaging campaign for the 54th Annual GRAMMY Awards®, airing live on CBS Sunday, Feb. 12 at 8 – 11:30 p.m. ET/PT. The campaign — which features print, outdoor, digital, TV, a mobile app, and an interactive microsite (www.wearemusic.grammy.com) — uses technology to visualize music and show how it moves us. This marks the fifth consecutive year that TBWA\Chiat\Day Los Angeles and The Recording Academy have partnered on the marketing campaign for the annual GRAMMY Awards telecast. The "We Are Music" campaign rolled out last month with a 15-second promo spot running on CBS to promote "The GRAMMY® Nominations Concert Live — Countdown To Music's Biggest Night®," as well as print, and show tune-in art created for GRAMMY.com, Facebook and YouTube. Two-time GRAMMY® winner and current nominee Adele kicked off the first of four TV spots, followed by six-time GRAMMY winner and current nominee Foo Fighters, and GRAMMY nominees Bon Iver and Skrillex. The spots focus on the artists and follow an element or particle that builds throughout, symbolizing the raw emotion of music. Each spot reveals the artist after the particle builds and then transitions to the tune-in information for the show. In addition to Adele, Foo Fighters, Bon Iver, and Skrillex, the print and out-of-home campaign (including wild postings and digital billboards) also features GRAMMY winners and current nominees Bruno Mars and Paul McCartney. "'We Are Music' is about the passion that music inspires in all of us, about music becoming part of who we are and about how music affects artists and fans on a visceral level," said Evan Greene, Chief Marketing Officer for The Recording Academy. "This year's campaign once again emphasizes the social and mobile music experience, and allows music fans to connect to the music they love in a visual way. We are grateful to our dedicated friends at TBWA\Chiat\Day for their continued collaboration and partnership, and for their support of this year's effort." "We wanted to focus on the raw emotion in music that connects fans and artists and transcends the GRAMMY stage," said Patrick O'Neill, executive creative director at TBWA\Chiat\Day Los Angeles. "It's that moment when the artist is ready to push the music out and the fan is ready to receive — that's the true power of music. The GRAMMYs have always been a celebration of the greatest music that shapes our culture. This year is no different; we are just giving music lovers out there a connection like never before by producing a campaign that visually exposes the emotions of this year's iconic artists and their songs." Wearemusic.grammy.com and the soon-to-be-launched mobile app work hand in hand to feature artists created out of the rhythm and emotion of their songs. The Web site and mobile app allow music fans to create and share their own visual musical experiences based on their favorite songs and photos. At wearemusic.grammy.com, users can choose their own songs and upload their own photos that explode into thousands of particles and reconstruct themselves, all while moving to the music. With the "We Are Music" app, a user's photos and songs are transformed into an interactive, communal mobile experience. For more information on the 54th GRAMMY Awards and the "We Are Music" campaign, please visit: www.grammy.com or www.wearemusic.grammy.com. The "We Are Music" app will be available for download through iTunes. For GRAMMY coverage, updates and breaking news, please visit The Recording Academy's social networks on Twitter and Facebook: www.twitter.com/thegrammys and www.facebook.com/thegrammys. 2012-02-03T11:55:34+01:00 GRAMMY Awards advertising 30 http://scaryideas.com/content/27394/ http://scaryideas.com/content/27394. http://scaryideas.com/content/27394 http://scaryideas.com/t/27394.jpg GRAMMY Awards : We Are Music - Skrillex, Rock ‘n’ Roll (Will Take You to the Mountain) The Recording Academy® and TBWA\Chiat\Day Los Angeles unveiled "We Are Music," an innovative, engaging campaign for the 54th Annual GRAMMY Awards®, airing live on CBS Sunday, Feb. 12 at 8 – 11:30 p.m. ET/PT. The campaign — which features print, outdoor, digital, TV, a mobile app, and an interactive microsite (www.wearemusic.grammy.com) — uses technology to visualize music and show how it moves us. This marks the fifth consecutive year that TBWA\Chiat\Day Los Angeles and The Recording Academy have partnered on the marketing campaign for the annual GRAMMY Awards telecast. The "We Are Music" campaign rolled out last month with a 15-second promo spot running on CBS to promote "The GRAMMY® Nominations Concert Live — Countdown To Music's Biggest Night®," as well as print, and show tune-in art created for GRAMMY.com, Facebook and YouTube. Two-time GRAMMY® winner and current nominee Adele kicked off the first of four TV spots, followed by six-time GRAMMY winner and current nominee Foo Fighters, and GRAMMY nominees Bon Iver and Skrillex. The spots focus on the artists and follow an element or particle that builds throughout, symbolizing the raw emotion of music. Each spot reveals the artist after the particle builds and then transitions to the tune-in information for the show. In addition to Adele, Foo Fighters, Bon Iver, and Skrillex, the print and out-of-home campaign (including wild postings and digital billboards) also features GRAMMY winners and current nominees Bruno Mars and Paul McCartney. "'We Are Music' is about the passion that music inspires in all of us, about music becoming part of who we are and about how music affects artists and fans on a visceral level," said Evan Greene, Chief Marketing Officer for The Recording Academy. "This year's campaign once again emphasizes the social and mobile music experience, and allows music fans to connect to the music they love in a visual way. We are grateful to our dedicated friends at TBWA\Chiat\Day for their continued collaboration and partnership, and for their support of this year's effort." "We wanted to focus on the raw emotion in music that connects fans and artists and transcends the GRAMMY stage," said Patrick O'Neill, executive creative director at TBWA\Chiat\Day Los Angeles. "It's that moment when the artist is ready to push the music out and the fan is ready to receive — that's the true power of music. The GRAMMYs have always been a celebration of the greatest music that shapes our culture. This year is no different; we are just giving music lovers out there a connection like never before by producing a campaign that visually exposes the emotions of this year's iconic artists and their songs." Wearemusic.grammy.com and the soon-to-be-launched mobile app work hand in hand to feature artists created out of the rhythm and emotion of their songs. The Web site and mobile app allow music fans to create and share their own visual musical experiences based on their favorite songs and photos. At wearemusic.grammy.com, users can choose their own songs and upload their own photos that explode into thousands of particles and reconstruct themselves, all while moving to the music. With the "We Are Music" app, a user's photos and songs are transformed into an interactive, communal mobile experience. For more information on the 54th GRAMMY Awards and the "We Are Music" campaign, please visit: www.grammy.com or www.wearemusic.grammy.com. The "We Are Music" app will be available for download through iTunes. For GRAMMY coverage, updates and breaking news, please visit The Recording Academy's social networks on Twitter and Facebook: www.twitter.com/thegrammys and www.facebook.com/thegrammys. 2012-02-03T11:57:00+01:00 GRAMMY Awards advertising 30 http://scaryideas.com/content/27399/ http://scaryideas.com/content/27399. http://scaryideas.com/content/27399 http://scaryideas.com/t/27399.jpg Pepsi : King’s Court PepsiCo today released details about its iconic Pepsi ad to air during Super Bowl XLVI, which will be broadcast on NBC. Pepsi also announced digital partnerships that will enhance fans’ Super Bowl experience on-line. The new ad titled “King’s Court” features Melanie Amaro, THE X FACTOR 2011 winner, singing for multi Grammy-winning music legend Sir Elton John who plays a “king of rock” in the commercial. The ad was produced by TBWA/Chiat Day and directed by Noam Murro. During the commercial, Amaro performs a song she recorded exclusively for the ad, a contemporized version of RESPECT, by Otis Redding, and made popular by the “Queen of Soul” Aretha Franklin. Pepsi fans who “Shazam” the spot during the big game will be able to view Amaro’s music video for RESPECT. Set in a rock-fantasy version of medieval times, the 60 second commercial features Melanie Amaro performing in front of a “royal court of rock,” including Elton John’s character, the King. The ad establishes Pepsi as the brand for people who are not afraid to take a chance, raise their voice and give it their all. It also highlights the fact that Pepsi has an irresistible taste worth challenging a king for. With epic Pepsi scale and a big dose of humor, the commercial ends with a twist and the tagline, “Where there’s Pepsi, There’s Music”. “Pepsi wanted to make me “King for a Day” on Super Bowl Sunday. How could I possibly pass that up?” said Sir Elton John. "For decades, Pepsi has showcased musical talent in its commercials on television’s biggest stage - the Super Bowl," said Simon Lowden, CMO, PepsiCo Beverages Corporation. "This year’s spot takes our legacy to the next level by spotlighting a rising pop artist alongside a music legend and engaging fans on a deeper level through powerful digital programming.” Amaro’s appearance in Pepsi’s Super Bowl XLVI spot is part of her historic grand prize win on FOX’s, THE X FACTOR. The deal also includes a $5 million recording contract for the winner, making it the largest guaranteed prize package in television history. “Never in my wildest dreams did I ever think I would be starring in a Pepsi Super Bowl commercial, following in the footsteps of some of music's biggest legends,” said Melanie Amaro. “Winning THE X FACTOR has changed my life,” she continued. In addition to the Shazam offering during the big game, Pepsi will enhance the fan Super Bowl experience through integrated digital programming. Highlights include: an NFL-themed version of Pepsi Sound Off, the first brand-led social TV platform, which was launched during THE X FACTOR to engage consumers in a real time viewing party with celebrity hosts. Digital programming also extends to a partnership with Pandora providing fans with a Pepsi-curated Super Bowl-themed station to listen to before, during and after the game. Lastly, a partnership with social network, Get Glue, which allows users to check-in and unlock exclusive content and free Pepsi. King’s Court is one of the two commercials PepsiCo plans to air during this year’s Super Bowl. Pepsi MAX, the official soft drink of the NFL, will also debut a commercial on this year’s Super Bowl, featuring legendary television personality Regis Philbin. Pepsi and Pepsi MAX will provide fans with engaging Super Bowl XLVI activities from January 27- February 5 in Indianapolis, including: • A Pepsi MAX footprint at NFL Experience where fans can win “Pepsi MAX for Life” • The Pepsi Fan Jam Concert Series • Tazon Latino VI, the annual celebrity flag football game featuring notable NFL alumni and Hispanic celebrities • Pepsi Rookie of the Year • NFL Honors Pepsi is the official sponsor of the Fan Jam Concert Series and Tazon Latino VI. The popular Univision Pepsi Musica Fan Jam Concert, the ultimate Latin music celebration, will take place on February 1 and feature world famous musicians Don Omar and L. Hernandez among others. On February 2, Pepsi will keep the music coming with the VH1 Pepsi Super Bowl Fan Jam, a premier, nationally-televised (live on VH1) concert featuring star-studded performances by Gym Glass Heroes, B.o.B and the All-American Rejects, with guest appearances by top celebrities and NFL players. In addition, PepsiCo will hold its annual pre-Super Bowl party on Friday, February 3, featuring musical performances by One Republic and Melanie Amaro. The third Pepsi Fan Jam concert, the CMT Crossroads Pepsi Super Bowl Fan Jam will take place Saturday, February 4 with Carrie Underwood and Steven Tyler. This year, the Pepsi Rookie of the Year award will be presented during the inaugural NFL Honors award show, airing Saturday, February 4 at 9 PM EST on NBC. The five Pepsi Rookie of the Year nominees are: Andy Dalton, Cincinnati Bengals; Von Miller, Denver Broncos; Cam Newton, Carolina Panthers; Patrick Peterson, Arizona Cardinals; Aldon Smith, San Francisco 49ers. Pepsi MAX is also the presenting sponsor of the AP Offensive and Defensive Rookie of the Year awards. 2012-02-03T15:28:43+01:00 Pepsi advertising 30 http://scaryideas.com/content/27404/ http://scaryideas.com/content/27404. http://scaryideas.com/content/27404 http://scaryideas.com/t/27404.jpg Foot Locker : Snow dunk 2012-02-06T09:25:01+01:00 Foot Locker advertising 30 http://scaryideas.com/content/27472/ http://scaryideas.com/content/27472. http://scaryideas.com/content/27472 http://scaryideas.com/t/27472.jpg CENTURY 21 : Smarter, Bolder, Faster Ad agency Red Tettemer + Partners called on BEEF FILMS’ Director Joe Schaak to shoot Century 21’s lively campaign for the 2012 Super Bowl XLVI. The new, high-energy spot, part of an overall multimedia campaign, boasts the creative wits of Century 21 Realtors through big deals with major players such as NFL Superstar Deon Sanders, American Olympic speed skater Apolo Ohno, and business mogul Donald Trump. The star-studded, New York-based shoot for Century 21 was the most complicated and challenging for BEEF Films to date, with the pre-pro happening in the midst of the holiday season. Getting everything prepped and ready for January was quite a feat, pulled off under the leadership of BEEF EPs Ashley Adams, Stephen Hens and EP/Line Producer John Malina. Notes Malina: "The best part of this project was watching how professional and in tune with himself Donald Trump is on-camera. It was a real pleasure working with such pros on the shoot." For BEEF Director Joe Schaak, the chance to work with the ad agency creatives at Red Tettemer + Partners again, and for their new client Century 21, was exciting. Add to the mix directing a series of celebrities, a talent the Director has mastered in recent years. “I knew that this was a big chance to help the agency creatives re-brand Century 21 and I was thrilled to be part of it,” says Schaak. “I have a long-standing relationship with the agency, and was excited to see them land Century 21 as a client. When I saw their plans for this spot and knew they were unveiling it at the Super Bowl, I thought it was a bold departure. Working with celebrities is a unique challenge because celebrities understand very clearly that they are their own brand. As a Director, my role is to be sensitive to that and balance the advertisers brand with that of the celebrity. We had a great time making this spot on our shoot in New York. It’s validating to see it get so much attention.” 2012-02-07T16:45:48+01:00 CENTURY 21 advertising 30 http://scaryideas.com/content/27421/ http://scaryideas.com/content/27421. http://scaryideas.com/content/27421 http://scaryideas.com/t/27421.jpg Toyota : Averages 2012-02-06T09:44:54+01:00 Toyota advertising 30 http://scaryideas.com/content/27422/ http://scaryideas.com/content/27422. http://scaryideas.com/content/27422 http://scaryideas.com/t/27422.jpg Natkina : Lipstick 2012-02-06T09:45:45+01:00 Natkina advertising 30 http://scaryideas.com/content/27446/ http://scaryideas.com/content/27446. http://scaryideas.com/content/27446 http://scaryideas.com/t/27446.jpg Chrysler : It's Halftime in America - Clint Eastwood 2012-02-06T13:02:01+01:00 Chrysler advertising 30 http://scaryideas.com/content/27465/ http://scaryideas.com/content/27465. http://scaryideas.com/content/27465 http://scaryideas.com/t/27465.jpg CTIA : Your Mind is a Wireless Place 2012-02-07T13:36:19+01:00 CTIA advertising 30 http://scaryideas.com/content/27466/ http://scaryideas.com/content/27466. http://scaryideas.com/content/27466 http://scaryideas.com/t/27466.jpg Cadbury Dairy Milk Bubbly : Joyville 2012-02-07T13:37:25+01:00 Cadbury Dairy Milk Bubbly advertising 30 http://scaryideas.com/content/27467/ http://scaryideas.com/content/27467. http://scaryideas.com/content/27467 http://scaryideas.com/t/27467.jpg Verizon HSI : Notes 2012-02-07T13:39:15+01:00 Verizon HSI advertising 30 http://scaryideas.com/content/27478/ http://scaryideas.com/content/27478. http://scaryideas.com/content/27478 http://scaryideas.com/t/27478.jpg Volkswagen : The Wishwagen Volkswagen makes 24 hours last a lifetime. 2012-02-07T21:43:30+01:00 Volkswagen advertising 30 http://scaryideas.com/content/27490/ http://scaryideas.com/content/27490. http://scaryideas.com/content/27490 http://scaryideas.com/t/27490.jpg Scottish Government, The Children's Panel : Children's Panel POV, Bedroom 2012-02-08T09:48:27+01:00 Scottish Government, The Children's Panel advertising 30 http://scaryideas.com/content/27491/ http://scaryideas.com/content/27491. http://scaryideas.com/content/27491 http://scaryideas.com/t/27491.jpg Scottish Government, The Children's Panel : Children's Panel POV, Livingroom 2012-02-08T09:49:10+01:00 Scottish Government, The Children's Panel advertising 30 http://scaryideas.com/content/27492/ http://scaryideas.com/content/27492. http://scaryideas.com/content/27492 http://scaryideas.com/t/27492.jpg Scottish Government, The Children's Panel : Children's Panel POV, Outside 2012-02-08T09:49:47+01:00 Scottish Government, The Children's Panel advertising 30 http://scaryideas.com/content/27505/ http://scaryideas.com/content/27505. http://scaryideas.com/content/27505 http://scaryideas.com/t/27505.jpg Look Good…Feel Better : TVC ‘Look Good…Feel Better’ has launched a new television commercial created by DDB Remedy to promote and raise the profile of the charity. Airing this week, the new TVC features Kerri-Anne Kennerley, the charity’s patron, and Leanne Napoli, a cancer patient, highlighting the appearance-related issues that cancer patients face from undergoing chemotherapy and radiation treatment. The TVC was created to celebrate 21 years of work the charity has achieved and to communicate the visual issues that can come as a result of cancer treatment. The TVC will launch as a 30 second edition, supporting existing print materials. John Bertolini, Managing Director at DDB Remedy commented: “DDB Remedy is extremely proud of our long association with ‘Look Good…Feel Better’. This campaign highlights the excellent work the organisation achieves and it how it transforms patients’ lives. Working with an organisation such as ‘Look Good…Feel Better’ really does give you perspective on the ‘bigger picture’ and we are grateful to be able to do our bit to help out with such a fantastic cause that helps so many people.” David Blakeley, Chairman Cancer Patients Foundation and Managing Director of Chanel Australia and New Zealand comments: “The work DDB has done for ‘Look Good…Feel Better’ over the last 5 years has afforded us a brand profile we simply could never have attained if not for their generosity. DDB’s consistent willingness to help us reach our audience, so we help nearly 10,000 cancer patients each year is terrific. The team’s dedication to the cause and the creativity with which they have approached our advertising campaigns has been outstanding.” DDB Remedy, the healthcare arm of DDB Group, has been working with ‘Look Good…Feel Better’ on a pro bono basis for the past five years. 2012-02-08T11:22:39+01:00 Look Good…Feel Better advertising 30 http://scaryideas.com/content/27507/ http://scaryideas.com/content/27507. http://scaryideas.com/content/27507 http://scaryideas.com/t/27507.jpg McDonald's : Manly Man - Shenzhen TBWA\Shanghai will launch the new ‘Manly Man Beef’ TV campaign for McDonald’s February 7th. The campaign shows Chinese men who are proud to celebrate their ‘manliness’ and show off their many ‘manly’ characteristics. The campaign builds on the success of the McDonald’s ‘100% Manly Man, 100% Real Beef’ campaign last year, elevating it to another level with deeper insights into Chinese men and their characteristics: simple, no-nonsense, straightforward and decisive. The campaign includes five thematic TV commercials – a national TVC as well as a TVC for Shanghai, Beijing, Shenzhen and Guangzhou (in Cantonese). The unique versions illustrate some of the ‘Manly’ nuances of each city. 2012-02-08T11:32:54+01:00 McDonald's advertising 30 http://scaryideas.com/content/27508/ http://scaryideas.com/content/27508. http://scaryideas.com/content/27508 http://scaryideas.com/t/27508.jpg McDonald's : Manly Man - Shanghai TBWA\Shanghai will launch the new ‘Manly Man Beef’ TV campaign for McDonald’s February 7th. The campaign shows Chinese men who are proud to celebrate their ‘manliness’ and show off their many ‘manly’ characteristics. The campaign builds on the success of the McDonald’s ‘100% Manly Man, 100% Real Beef’ campaign last year, elevating it to another level with deeper insights into Chinese men and their characteristics: simple, no-nonsense, straightforward and decisive. The campaign includes five thematic TV commercials – a national TVC as well as a TVC for Shanghai, Beijing, Shenzhen and Guangzhou (in Cantonese). The unique versions illustrate some of the ‘Manly’ nuances of each city. 2012-02-08T11:34:17+01:00 McDonald's advertising 30 http://scaryideas.com/content/27509/ http://scaryideas.com/content/27509. http://scaryideas.com/content/27509 http://scaryideas.com/t/27509.jpg McDonald's : Manly Man - Potato TBWA\Shanghai will launch the new ‘Manly Man Beef’ TV campaign for McDonald’s February 7th. The campaign shows Chinese men who are proud to celebrate their ‘manliness’ and show off their many ‘manly’ characteristics. The campaign builds on the success of the McDonald’s ‘100% Manly Man, 100% Real Beef’ campaign last year, elevating it to another level with deeper insights into Chinese men and their characteristics: simple, no-nonsense, straightforward and decisive. The campaign includes five thematic TV commercials – a national TVC as well as a TVC for Shanghai, Beijing, Shenzhen and Guangzhou (in Cantonese). The unique versions illustrate some of the ‘Manly’ nuances of each city. 2012-02-08T11:34:56+01:00 McDonald's advertising 30 http://scaryideas.com/content/27510/ http://scaryideas.com/content/27510. http://scaryideas.com/content/27510 http://scaryideas.com/t/27510.jpg McDonald's : Manly Man - National TBWA\Shanghai will launch the new ‘Manly Man Beef’ TV campaign for McDonald’s February 7th. The campaign shows Chinese men who are proud to celebrate their ‘manliness’ and show off their many ‘manly’ characteristics. The campaign builds on the success of the McDonald’s ‘100% Manly Man, 100% Real Beef’ campaign last year, elevating it to another level with deeper insights into Chinese men and their characteristics: simple, no-nonsense, straightforward and decisive. The campaign includes five thematic TV commercials – a national TVC as well as a TVC for Shanghai, Beijing, Shenzhen and Guangzhou (in Cantonese). The unique versions illustrate some of the ‘Manly’ nuances of each city. 2012-02-08T11:35:31+01:00 McDonald's advertising 30 http://scaryideas.com/content/27511/ http://scaryideas.com/content/27511. http://scaryideas.com/content/27511 http://scaryideas.com/t/27511.jpg McDonald's : Manly Man - Guangzhou TBWA\Shanghai will launch the new ‘Manly Man Beef’ TV campaign for McDonald’s February 7th. The campaign shows Chinese men who are proud to celebrate their ‘manliness’ and show off their many ‘manly’ characteristics. The campaign builds on the success of the McDonald’s ‘100% Manly Man, 100% Real Beef’ campaign last year, elevating it to another level with deeper insights into Chinese men and their characteristics: simple, no-nonsense, straightforward and decisive. The campaign includes five thematic TV commercials – a national TVC as well as a TVC for Shanghai, Beijing, Shenzhen and Guangzhou (in Cantonese). The unique versions illustrate some of the ‘Manly’ nuances of each city. 2012-02-08T11:35:58+01:00 McDonald's advertising 30 http://scaryideas.com/content/27512/ http://scaryideas.com/content/27512. http://scaryideas.com/content/27512 http://scaryideas.com/t/27512.jpg McDonald's : Manly Man - Beijing TBWA\Shanghai will launch the new ‘Manly Man Beef’ TV campaign for McDonald’s February 7th. The campaign shows Chinese men who are proud to celebrate their ‘manliness’ and show off their many ‘manly’ characteristics. The campaign builds on the success of the McDonald’s ‘100% Manly Man, 100% Real Beef’ campaign last year, elevating it to another level with deeper insights into Chinese men and their characteristics: simple, no-nonsense, straightforward and decisive. The campaign includes five thematic TV commercials – a national TVC as well as a TVC for Shanghai, Beijing, Shenzhen and Guangzhou (in Cantonese). The unique versions illustrate some of the ‘Manly’ nuances of each city. 2012-02-08T11:36:31+01:00 McDonald's advertising 30 http://scaryideas.com/content/27513/ http://scaryideas.com/content/27513. http://scaryideas.com/content/27513 http://scaryideas.com/t/27513.jpg Mercedes-Benz : Actros-Taxi 2012-02-08T11:37:40+01:00 Mercedes-Benz advertising 30 http://scaryideas.com/content/27517/ http://scaryideas.com/content/27517. http://scaryideas.com/content/27517 http://scaryideas.com/t/27517.jpg Pocket Radio : Recipe For A Download A cooking show from a different kitchen. "I pushes the hippo through the mineshaft" Director Jeffrey Plansker’s lifelong passion for music has inspired a series of short films created to promote his online music station: PocketRadio.org. Plansker teamed with likeminded friends from the commercial world including Cinelicious Colorist Steve Rodriguez and General Editorial’s Noah Herzog on the whimsical and lyrical vignettes, the latest of which launches today. Produced in collaboration between Supply & Demand and PocketStudio, the films are a blend of homage and surrealism, a wink and a nod to the power and pleasure of music. Actor Frank Schneider embodies a series of characters in each, providing an absurdist through line for the series. Music, naturally, also plays a starring role. Plansker turned to creative collaborators in the advertising realm to bring commercial level production to the series, which was shot on 35mm. Having worked with each of the team members on numerous projects, he knew they shared his interest in music and would bring equal parts talent and fun to the process. PocketRadio is a non-profit Internet station that exists to promote often overlooked or obscure music and new concepts of broadcasting. Listeners are encouraged to support the artists they hear by buying work in its intended form, be it LP, CD, Cassette or MP3. PocketRadio is radio with all the mistakes of live radio; sessions are recorded live and include all the mishaps of real broadcasting. PocketRadio is non-revenue generating project of PocketStudio, a design & audio studio in Los Angeles, CA. 2012-02-08T18:24:29+01:00 Pocket Radio advertising 30 http://scaryideas.com/content/27522/ http://scaryideas.com/content/27522. http://scaryideas.com/content/27522 http://scaryideas.com/t/27522.jpg CoolSculpting : Say Goodbye to Stubborn Fat 2012-02-09T09:18:43+01:00 CoolSculpting advertising 30 http://scaryideas.com/content/27524/ http://scaryideas.com/content/27524. http://scaryideas.com/content/27524 http://scaryideas.com/t/27524.jpg Jeep : Black Ice 2012-02-13T10:41:49+01:00 Jeep advertising 30 http://scaryideas.com/content/27537/ http://scaryideas.com/content/27537. http://scaryideas.com/content/27537 http://scaryideas.com/t/27537.jpg British Airways : BA The Race 2012-02-10T16:37:02+01:00 British Airways advertising 30 http://scaryideas.com/content/27566/ http://scaryideas.com/content/27566. http://scaryideas.com/content/27566 http://scaryideas.com/t/27566.jpg Ladbrokes.dk : Gymnastics 2012-02-13T09:32:31+01:00 Ladbrokes.dk advertising 30 http://scaryideas.com/content/27569/ http://scaryideas.com/content/27569. http://scaryideas.com/content/27569 http://scaryideas.com/t/27569.jpg Boost Mobile : Bill From Hell 2012-02-13T10:16:47+01:00 Boost Mobile advertising 30 http://scaryideas.com/content/27570/ http://scaryideas.com/content/27570. http://scaryideas.com/content/27570 http://scaryideas.com/t/27570.jpg GRAMMY Awards : We Are Music - App Last week TBWA\Chiat\Day Los Angeles unveiled the "We are Music" campaign which included print, TV and a website. Now, working hand in hand with wearemusic.grammy.com, the MOBILE APP features artists created out of the rhythm and emotion of their songs. The app allows music fans to create and share their own visual musical experiences based on their favorite songs and photos. Users can choose their own songs and upload their own photos that explode into thousands of particles and reconstruct themselves, all while moving to the music. With the "We Are Music" app, a user's photos and songs are transformed into an interactive, communal mobile experience. 2012-02-13T10:21:49+01:00 GRAMMY Awards advertising 30 http://scaryideas.com/content/27577/ http://scaryideas.com/content/27577. http://scaryideas.com/content/27577 http://scaryideas.com/t/27577.jpg Tzimaon : Car Thief The ads show car thieves demonstrating to children how to steal a car. That is to say that children learn from their surroundings, and so we must provide them with better surroundings to learn from, which is the aim of the children’s charity Tzimaon. 2012-02-13T15:01:48+01:00 Tzimaon advertising 30 http://scaryideas.com/content/27581/ http://scaryideas.com/content/27581. http://scaryideas.com/content/27581 http://scaryideas.com/t/27581.jpg UPS : UPS My Choice Ogilvy/NY looked to Charged Studios and director Adam Pierce to usher in a new age of package delivery for UPS. Using a hybrid of live-action and stop-motion animation, the campaign promotes UPS’s new My Choice service, which provides customers with package information electronically, turning their old paper notices into a “dinosaur”…literally. The spot, 'UPS My Choice' opens with a breeze from a kitchen window scattering a stack of UPS Info Notices on the counter top into the air. Magically, they transform…landing as a mini origami T-Rex. As the paper dinosaur explores his new world, contemporary gadgets and devices rain down on him. The T-Rex stumbles over a laptop with an announcement on the screen that reads: “UPS Info Notices will now be sent via text and email.” In a desperate attempt to escape extinction, the “dinosaur” tries to hide, only to be squished by a UPS package. Our hapless T-Rex survives, but its clear that a new dawn in the evolution of UPS package delivery has arrived. “Using the iconic UPS Info Notice to make the T-Rex hero was the creative catalyst,” said Pierce. “Paper is tricky in stop-motion…it’s delicate work, but our team did a great job bringing our prehistoric hero to life.” Charged Producer Mike Landry guided the project from concept to completion, initially tapping storyboard artist Tom Connor to help put Pierce’s vision into pitch form for Ogilvy. Adam Miller was brought on to lead the team of fabricators in armature and puppet design. Lead animator Pete Levin along with assistants Peter Blank and Esther Casas Roura completed the animation team. Operator Richard Coppola employed his motion control rig to capture the counter top adventure at close range. “Adam (Pierce) wanted the viewer to travel right along with our hero…to discover this new world as he did...” Director of photography Mike Eder worked along side Coppola to tackle the visual challenges of the storytelling. The production was filmed on three separate stages at Charged using Canon 7Ds with Nikon Lenses. 7D’s ability to shoot not only 1080p live action but also high res digital stills made it the perfect camera for the job. Seamless blending of live action plates with the stop-mo puppet was achieved in Adobe After Effects. Editor Andy Harmon used Final Cut Pro for all final comps. Ogilvy was thrilled with the final product. “We especially love the articulation and life-like quality of the T-Rex character,” commented Jennifer Hays from Ogilvy’s creative team. Along with Hays, Ogilvy creative Renee Rotkopf immediately clicked with the team at Charged, and found the full service experience of the studio to be a distinct advantage. “Having access to every department under one roof allowed Ogilvy to work directly with everyone at Charged, from production designer Kevin O’Donnell to sound designer Daron Murphy,” said Pierce. “This helped to make the entire job an incredibly rewarding experience for both the agency and the production team. “ 2012-02-13T17:56:02+01:00 UPS advertising 30 http://scaryideas.com/content/27588/ http://scaryideas.com/content/27588. http://scaryideas.com/content/27588 http://scaryideas.com/t/27588.jpg Leo Burnett Chicago : #AskDavid 2012-02-14T09:44:55+01:00 Leo Burnett Chicago advertising 30 http://scaryideas.com/content/27593/ http://scaryideas.com/content/27593. http://scaryideas.com/content/27593 http://scaryideas.com/t/27593.jpg PETA : Boyfriend Went Vegan 2012-02-14T10:00:33+01:00 PETA advertising 30 http://scaryideas.com/content/27594/ http://scaryideas.com/content/27594. http://scaryideas.com/content/27594 http://scaryideas.com/t/27594.jpg Warburtons : Tester 2012-02-14T10:01:45+01:00 Warburtons advertising 30 http://scaryideas.com/content/27595/ http://scaryideas.com/content/27595. http://scaryideas.com/content/27595 http://scaryideas.com/t/27595.jpg Toyota : Toyota Discount Map, 1 2012-02-14T10:02:33+01:00 Toyota advertising 30 http://scaryideas.com/content/27596/ http://scaryideas.com/content/27596. http://scaryideas.com/content/27596 http://scaryideas.com/t/27596.jpg Toyota : Toyota Discount Map, 2 2012-02-14T10:03:20+01:00 Toyota advertising 30 http://scaryideas.com/content/27597/ http://scaryideas.com/content/27597. http://scaryideas.com/content/27597 http://scaryideas.com/t/27597.jpg Volkswagen : So Simple & Golf Award-winning directing collective, Weareflink, repped by Independent Films in the UK, have created a stylish new spot for Cream Athens and VW Greece. For the latest VW Golf, Weareflink convey this simple message using 100% CGI and an understated monochrome palette to superb effect. Creating a slick and darkly glossy model of the Golf, Weareflink reveal its sleek design in tantalizing glimpses, as it revolves to emerge in and out of a black background to showcase each beautiful new feature. In perfect contrast, Weareflink then transfer the action to an underground garage, with strip lighting created to illuminate at lightning speed, revealing a brilliant white version of the whole car in all its highly polished glory. 2012-02-14T10:54:05+01:00 Volkswagen advertising 30 http://scaryideas.com/content/27606/ http://scaryideas.com/content/27606. http://scaryideas.com/content/27606 http://scaryideas.com/t/27606.jpg Jeep : Snow Day 2012-02-15T10:14:27+01:00 Jeep advertising 30 http://scaryideas.com/content/27617/ http://scaryideas.com/content/27617. http://scaryideas.com/content/27617 http://scaryideas.com/t/27617.jpg California Lottery : Old Prospector 2012-02-15T10:18:07+01:00 California Lottery advertising 30 http://scaryideas.com/content/27618/ http://scaryideas.com/content/27618. http://scaryideas.com/content/27618 http://scaryideas.com/t/27618.jpg Porsche 911 : The Salute 2012-02-15T10:20:02+01:00 Porsche 911 advertising 30 http://scaryideas.com/content/27619/ http://scaryideas.com/content/27619. http://scaryideas.com/content/27619 http://scaryideas.com/t/27619.jpg Porsche 911 : Forever the Dream 2012-02-15T10:20:48+01:00 Porsche 911 advertising 30 http://scaryideas.com/content/27620/ http://scaryideas.com/content/27620. http://scaryideas.com/content/27620 http://scaryideas.com/t/27620.jpg Purina : Doggie Love – It is a “dog eat dog” world out there and BEEF Films’ Director Joe Schaak shows he’s got what it takes to survive. In his newest spot shot in NYC, “Doggie Love” for Purina, Schaak highlights the love that every owner should feel towards man’s best friend...especially on Valentine’s Day! The spot features Mishka, the adorable talking dog who came to fame via YouTube, in his television commercial debut. The new spot has received over a half million views on YouTube to date. “Doggie Love” will be spread around us all through the Westminster Kennel Club Dog Show, presented by Purina® for the 30th consecutive year. The show receives exclusive live coverage through USA Network and CNBC directly from Madison Square Garden. The following schedule provided below will allow you to indulge in some “Doggie Love”: Monday, February 13: Hound, Toy, Non-Sporting and Herding Groups 8-9 p.m. (ET) live on USA Network 9-11 p.m. (ET) live on CNBC (If you missed last night...don’t fret!) Tuesday, February 14: Sporting, Working and Terrier Groups, Best In Show 8-11 p.m. (ET) live on USA Network BEEF Films recently completed a successful spot for Century 21 that aired at the 2012 Super Bowl XLVI. “Doggie Love” was created under the same high caliber expectations as the dog show is considered the Super Bowl for dog lovers. 2012-02-15T10:25:10+01:00 Purina advertising 30 http://scaryideas.com/content/27625/ http://scaryideas.com/content/27625. http://scaryideas.com/content/27625 http://scaryideas.com/t/27625.jpg Kayak : Brain Surgeon 2012-02-15T16:19:52+01:00 Kayak advertising 30 http://scaryideas.com/content/27631/ http://scaryideas.com/content/27631. http://scaryideas.com/content/27631 http://scaryideas.com/t/27631.jpg Tampa Bay Lightning : Metal Poster 2012-02-15T20:03:01+01:00 Tampa Bay Lightning advertising 30 http://scaryideas.com/content/27634/ http://scaryideas.com/content/27634. http://scaryideas.com/content/27634 http://scaryideas.com/t/27634.jpg Tampa Bay Lightning : The thunderizer 2012-02-15T20:05:46+01:00 Tampa Bay Lightning advertising 30 http://scaryideas.com/content/27653/ http://scaryideas.com/content/27653. http://scaryideas.com/content/27653 http://scaryideas.com/t/27653.jpg Givenchy : Need You Tonight 2012-02-16T13:30:20+01:00 Givenchy advertising 30 http://scaryideas.com/content/27675/ http://scaryideas.com/content/27675. http://scaryideas.com/content/27675 http://scaryideas.com/t/27675.jpg Amnesty International : Freedom Dictionary 2012-02-17T10:46:46+01:00 Amnesty International advertising 30 http://scaryideas.com/content/27676/ http://scaryideas.com/content/27676. http://scaryideas.com/content/27676 http://scaryideas.com/t/27676.jpg BIC : Back to School Dentsu Argentina made ​​the movie "Back to School" to communicate the new Bic pens Evolution. "It was a good opportunity to make a colorful and fun movie. A frantic race pencil where the product is the protagonist, and the Evolution still have many good attributes that note, we found a way to do without proves capricious. Good for BIC were encouraged to report back to school without being mothers and children with backpacks smiling because, "noted Rodrigo Pelaez, Creative Director of Dentsu. The campaign developed for road applications, Internet, retail and graphic pieces. The project was developed by Dentsu Argentina, agency led by William Wall, was the Directorate of Accounts and Mariano Defelipe Creative Director Rodrigo Pelaez. 2012-02-17T11:19:07+01:00 BIC advertising 30 http://scaryideas.com/content/27679/ http://scaryideas.com/content/27679. http://scaryideas.com/content/27679 http://scaryideas.com/t/27679.jpg GE : Performance Machines URL: http://geworks.nbcsports.com 2012-02-19T18:47:45+01:00 GE advertising 30 http://scaryideas.com/content/27681/ http://scaryideas.com/content/27681. http://scaryideas.com/content/27681 http://scaryideas.com/t/27681.jpg HRSDC : Faces of Abuse Financial abuse of seniors is insidious, takes many forms, and can even be inflicted by a loved one. Our approach to raising awareness of this issue was to create a scenario that looked completely innocent on the surface: an elderly woman having tea with a woman who could be a relative, care worker, or neighbour. Using a dramatic change of tone, we quickly take the viewer beneath the friendly exterior to show the kinds of abuse that could be taking place: pressure to help with a bad investment, flattery to coerce money, and threats of abandonment. As the elderly woman becomes aware of what is really going on, she walks away from the situation to seek help. The ad was produced in English and French for a national audience in Canada. It is currently running as pre-roll on major news sites frequented by the target audience. 2012-02-19T18:50:03+01:00 HRSDC advertising 30 http://scaryideas.com/content/27693/ http://scaryideas.com/content/27693. http://scaryideas.com/content/27693 http://scaryideas.com/t/27693.jpg ETN e.V. : The Howling Football 2012-02-19T19:01:43+01:00 ETN e.V. advertising 30 http://scaryideas.com/content/27694/ http://scaryideas.com/content/27694. http://scaryideas.com/content/27694 http://scaryideas.com/t/27694.jpg Pfeifer Photo Trade : Locker Takeover 2012-02-20T09:27:22+01:00 Pfeifer Photo Trade advertising 30 http://scaryideas.com/content/27711/ http://scaryideas.com/content/27711. http://scaryideas.com/content/27711 http://scaryideas.com/t/27711.jpg Chupa Chups : R4v3n Do you lie awake at night pondering whether you have the guts and thumb athleticism to become a world champion Facebook gamer? Then arrest your pondering with our new campaign for Chupa Chups’ new Facebook game. The campaign created by BBH Asia Pacific, challenges gamers everywhere to dethrone "R4v3n" Karl Walraven, professional Facebook gamer and all round winner, at the game he knows best: Chupa Chucker. Beat R4v3n Chupa Chucker high score, and he’ll be contractually forced to send you his precious World Champion trophy! Defeating him won’t be easy however, for he has a secret and strange weapon up his sleeve: It’s only the world’s first mouth operated joystick! To challenge R4v3n and his amazing peripheral go to: http://www.nevernotwinning.com 2012-02-20T09:55:44+01:00 Chupa Chups advertising 30 http://scaryideas.com/content/27717/ http://scaryideas.com/content/27717. http://scaryideas.com/content/27717 http://scaryideas.com/t/27717.jpg Ich spreche über Alkohol : Police 2012-02-21T09:50:35+01:00 Ich spreche über Alkohol advertising 30 http://scaryideas.com/content/27718/ http://scaryideas.com/content/27718. http://scaryideas.com/content/27718 http://scaryideas.com/t/27718.jpg Ich spreche über Alkohol : Too drunk to 2012-02-21T09:51:17+01:00 Ich spreche über Alkohol advertising 30 http://scaryideas.com/content/27719/ http://scaryideas.com/content/27719. http://scaryideas.com/content/27719 http://scaryideas.com/t/27719.jpg Pepsi : Graffiti 2012-02-21T09:52:25+01:00 Pepsi advertising 30 http://scaryideas.com/content/27742/ http://scaryideas.com/content/27742. http://scaryideas.com/content/27742 http://scaryideas.com/t/27742.jpg Ich spreche über Alkohol : Keys 2012-02-21T10:15:25+01:00 Ich spreche über Alkohol advertising 30 http://scaryideas.com/content/27743/ http://scaryideas.com/content/27743. http://scaryideas.com/content/27743 http://scaryideas.com/t/27743.jpg Ich spreche über Alkohol : Espresso 2012-02-21T10:15:14+01:00 Ich spreche über Alkohol advertising 30 http://scaryideas.com/content/27744/ http://scaryideas.com/content/27744. http://scaryideas.com/content/27744 http://scaryideas.com/t/27744.jpg Ich spreche über Alkohol : Forehead 2012-02-21T10:14:51+01:00 Ich spreche über Alkohol advertising 30 http://scaryideas.com/content/27748/ http://scaryideas.com/content/27748. http://scaryideas.com/content/27748 http://scaryideas.com/t/27748.jpg Opel : Celebration 2012-02-21T17:08:03+01:00 Opel advertising 30