DHL Online Tracking: Mouse cursor - Courier (Making of)

To generate buzz for the DHL Online Tracking among the business community, a group of couriers were posted around the Beijing’s Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel!

Agency: Ogilvy & Mather, Beijing Group Executive Creative Director: Nils Andersson Executive Creative Director: KweiChee Lam Creative Director: Michael Wong Art Director: Michael Wong, XiaoChen Li Copywriter: Yue Song Account Service: Mary Jane Butler, Raina Zhang

DHL Online Tracking: Mouse cursor - Courier (Making of)

Related