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DHL Online Tracking: Mouse cursor - Van (Making of)

This ‘mobile’ on-ground communication makes clever use of a large silhouette of a computer cursor installed on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s ‘24-7’ online tracking attribute.

Agency: Ogilvy & Mather, Beijing, Group Executive Creative Director: Nils Andersson, Executive Creative Director: KweiChee Lam, Creative Director: Michael Wong, Art Director: Michael Wong, XiaoChen Li, Copywriter: Yue Song

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