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We Цуwere asked to show Scotch-Brites USP super absorbent. So they wanted to find a novel way to demonstrate Scotch-Brite super absorbent sponge to their customers. They attached the sponge to water taps that found all over the city. Whenever the tap was used, the consumer saw a clear and effective demonstration of its superb absorbency. This created a buzz in the city and the clients saw an increase in awareness and sales.
Agency: Y&R, Bangkok, Thailandvia www.coloribus.com/