Cycle pure agarbatties

Information / Credits

<p>In India, all Hindu prayers and religious functions start with the lighting of incense to invoke the gods. Further, in all Hindu homes and business establishments, a puja (prayer) is done at the start of each new day and incense is lit. Thus, Incense sold for religious purposes is the largest reason to buy in this segment.</p> <p>So creating gods from cycle parts solved the marketing problem efficiently and simply. And the line when translated says, 'God comes with cycle' (roughly translated) completes the communication.<p>

Advertising Agency: Mudra communications, Mumbai, India