Doritos

Information / Credits

"Power of the Crunch" is a comedic take on the idea that people are corrupted by ultimate power. In less than 30 seconds, the main character spirals through a series of extreme indulgences and ultimately self-destructs."The idea that you can make your own spot with a potential run on the Super Bowl was very enticing," says Director Eric Heimbold. "Conceptually, I wanted to tell a story that's edgy and funny and inspired conversation. This project also enabled me to use the skill sets I've gained from my work in music videos in terms of storytelling and finding creative solutions."

Agency Goodby, Silverstein & Partners San Francisco