Headline and copy text: A lot less thirsty. Daihatsu Cuore. Only 4.4 l/100km.
Credits
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Advertising Agency (Name, City, Country): DRAFTFCB, Zurich, Switzerland
Agency website: http://www.draftfcb.ch
Creative Director: Nicolas Vontobel
Art Director: Fr餩ric Nogier
Copywriter: Ivan Madeo
Account Supervisors: Christoph B
Launch (Month, Year): November 2008