Seat Saver
<p>From Director Chris Hutsul: I was immediately attracted to the idea of turning the movie screen into a kind of mirror to the audience. Instead of focusing on the big stars and directors of the festival, the goal was to study the audience and illustrate some of the quiet narratives surrounding its culture. From a directorial standpoint, the challenge was to find the characters to best embody the film festival archetypes presented by the creative team – the over-analysers, the diehards, and the lowly seat saver, etc. We tell these stories in long, seamless takes that allowed our actors to enrich their characters with subtle expressions and movements. The moments are designed to be understated, so as to feel natural and to complement the voice-over. The final product is a result of a smart idea, great writing, and a character-driven, uncluttered visual approach.</p>
Director: Christopher Hutsul Production Company: Soft Citizen Exec Producer: Eva Preger, Link York, Jacqui Wilkinson Line Producer: Tracey Nomura Agency: TBWA \ Vancouver Agency Producer: Mike Hasinoff Creative Director: Paul Little Copywriters: Addie Gillespie, Jon Murray Editor & Editorial Company: Melanie Snagg, Tonic Post Audio: GGRP & Pinewood Sound