INI John Cooper Works

Information / Credits

<p>In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads.</p> <p>Headline and copy text: The fastest MINI ever. – Even with the brakes on.</p>

Advertising Agency (Name, City, Country): Draftfcb/Lowe Group, Zurich, Switzerland Agency website: http://www.lowe.ch Creative Director: Florian Birkner Art Director: Fredric Nogier Copywriter: Ivan Madeo Photography/3D-Art: Vladimir Jankijevic/Elefant Studios Art Buyer: Melanie J. Auerbach Account Supervisors: Marc Ziegler, Jasmin Jost