PruHealth

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<p>Pruhealth, a UK health insurance provider, turned London bus stops into fruit dispensers. A piece of fruit is delivered to onlookers each minute while stock lasts.</p> <p>The bus stops have been converted to clear plastic hoppers which display and vend oranges. The instruction is “help yourself”.</p> <p>Each piece of fruit is labeled with the brand and a link to a microsite containing a DIY health check.</p>