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<p>To get people connected with the San Francisco Zoo, BBDO West in SF created a multi-media campaign called "Critter Quest".</p>
<p>People stand in front of a series of local bus shelters and postings at the zoo, which are playfully adorned with everything from horns to butterfly wings and oversized ears. The copy suggests having a friend take a picture of you in front of the bus shelter/postings, and then instructs you to load on the OurSFZoo <a href="http://www.oursfzoo.org/" target="_blank">website</a> . If you’re creative enough, your image might end up in a print ad for the San Fran Zoo’s attempt to reconnect with locals and visitors. Thousands have submitted photos so far – we’re interested in seeing how creative people will get.</p>
