The Beat Museum

Information / Credits

<p>Jack Kerouac may be dead, but the Beat movement lives on at Grey San Francisco. Recently, Grey SF picked up a new client‹The Beat Museum, home to never-seen-before artifacts, original photos and first-edition books from America¹s first counterculture. Founded by Jerry Cimino in Monterey, California, the Beat Museum recently relocated to San Francisco's North Beach area — the same neighborhood the beatniks frequented during the 1950s.</p> <p>Grey SF's awareness effort kicked off with a series of posters, ads, and bus shelters throughout San Francisco. A Website and other marketing materials are currently in the works.</p> <p>The advertising campaign takes on the free-spirited attitude of the generation and aims to educate the masses on the continuing importance of the Beat Movement.</p>