Information / Credits

<p>A replica of a prison cell was toured around venues in the five boroughs of London where gun crime is most prevalent within black communities. The prison cell enabled young people to get a real perspective on what it would be like to be in a prison cell, challenging them to think about all the things they will leave behind if they end up in prison.</p>

Product : Trident Agency : Miles Calcraft Briginshaw Duffy Creatives : * Paul Briginshaw and Malcolm Duffy (Executive Creative Director) * Lee Smith (Art Director) * Nick Bird (Copywriter) Country : United Kingdom Other Credits : Model Makers: Dynamic 3