Helsinki lives in the moment – and so does Nyt, the weekly supplement of the city’s largest newspaper Helsingin Sanomat. Nyt is all about the going-ons in Helsinki – the name means “now” in Finnish. Since it is all about the moment, we did Nyt’s print ads with the same mentality. No stylists and no tight schedules on Excel-sheets. Just one photographer capturing a bunch of young people enjoying life in Helsinki – right here, right now. And it was all very immediate: shot today, printed tomorrow.
Client: Helsingin Sanomat Advertising Agency: 358 Helsinki, Finland Creative Director: Ale Lauraéus Copywriters: Valtteri Väkevä, Verneri Leimu Art director: Ale Lauraéus Graphic designer: Iiris Ojanen, Mark Nurmi Client Team Director: Sonja Eiramo Producer: Krista Durchman