Karaoke S.O.S.
To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home.
Art Director: Vitor Mainho Copywriter: Alice Gnodde ECD: Jorg Riommi Artbuy: Iris Teubert, Victoria Sigrid Account: Lars Bendels, Niklas Boger, Thomas Adam Production: Producing: Ben Schlangen ACHT, Charlotte Kühn ACHT After effects/graphics: Christopher Kasten ACHT Editor: Gabriel Manz + Jeremy Nagel ACHT DoP: Tobias Schrenk ACHT, Tim Lukas Leinert weare:now Gbr Sound engineer: Thomas Rudeck - Studio Funk Client: Your's Irish bar Taxi-ruf frankfurt