Synchronized Swimming
The film shows two women in a swimming pool training synchronized swimming. We see only their lean and healthy legs out of the water, performing the choreography. After finishing, they come out of the water and we see that they are two elderly ladies. In their bags we see the package of Antistax and then enter the concept: 'Keep your legs always healthy'.
Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil Executive Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre Creative Director: Fernando Nobre Art Director: Saulo Rocha Copywriter: Gilmar Pinna Production Company: Cia de Cinema Agency Producer: Márcia Coelho, Elisa Pamplona Producer: Gilberto Rodrigues, Fernando Fanucchi Director: Rodolfo Vanni D.O.P: Joel Lopes Editor: Zeca Sadeck Editing Company: Cia de Cinema Sound Design / Arrangements: Rítmika Audio Arts, Henrique Tanji, Gustavo Boralli Post Production: Cia de Cinema Aired: April 2012
via adsoftheworld.com