Nissan Titan, Frontier and NV

Information / Credits

Strip Away 2 features a montage of tough Nissan vehicles charging through industrial landscape and wilderness. Suddenly, fenders, grills, doors, even truck beds fly off the vehicles, until only the American-made frame remains, charging over a huge suspension bridge. "We wanted to create a tougher, bolder version of the original SUV-based spot," noted Skunk Director Raf Wathion. "We wanted something more industrial; something that really evoked the workaday utility and rugged capability of these vehicles." The stripping-away effect was a collaborative effort between MPC and Skunk, who first shot the trucks on set without the elements that would later be exploding off of the vehicles. Using supplied CAD models, MPC then camera-tracked and matchmoved the live-action footage to replace those missing components. "After the tracking and matchmoving was done, exploding the models was a fairly simple task," noted Wynd. "To make these effects seamless, the tracking and matchmoving had to be perfect, and the lighting of the CG models needed to match exactly. In some cases, we created proxy geometry of the environments to supply correct reflections and shadows for the computer-generated imagery." MPC pulled the spot together with compositing through Flame and Nuke, a process that included a considerable amount of cleanup for each scene. A finishing touch on the spot included adding a spinning fan to the live-action chassis. Colorist Ricky Gausis handled telecine.

Client: Nissan Titan, Frontier and NV Title: Strip Away 2 Air Date: May 2012 Advertising Agency: TBWA\Chiat\Day Executive Creative Directors: Tito Melega, Karl Dunn Creatives: Liz Levy, Jason Locey Senior Agency Producer: Katie Johnson, katie.johnson@tbwachiat.com EP: Elaine Hinton Head of Production: Richard ONeill Production Company: Skunk Director: Raf Wathion DOP: Glynn Speeckaert Producer: Shelly Townsend Editor: Stewart Reeves VFX: MPC LA VFX Supervisor(s): Dan Marsh, Jake Montgomery CG Supervisor: Mike Wynd VFX Team: Jake Montgomery, William Schilthuis, Jessie Amadio, Ian Wilson, Nikki Mull VFX EP: Asher Edwards VFX Producer: Jenny Bright Telecine: MPC LA Colorist: Ricky Gausis