Tok&Stok

Information / Credits

Tok&Stok reinforces the brand’s concept in its new campaign signed by DDB Brasil, with film and print. To prove that Tok&Stok’s furniture is easy to assemble, the campaign uses commercials like tutorials to show how simple it is. The public, at first, is surprised and confused towards the scene, but the incomprehension is undone by the end of each play, when it is revealed that, instead of assembly tips, they were actually reading a cake recipe in Czech or a drink recipe in Indonesian, and even the lyrics to the song “Oh Suzana” in Basque.

Agency: DDB, Brazil Creative Directors: Sergio Valente, Marco Versolato, João Mostério, Keka Morelle, André Pedroso Art Directors: João Mostério, Cheda Neto, Markus Correa, Rafael Voltolino Copywriters: André Pedroso, João Mostério, André Curi Art Buyers: Clariana Costa, Alessandra Salles Photographer: Alan Nielsen Illustrator: Rafael Votolino Account Supervisors: Monica de Carvalho, Claudia de Almeida, Suzana Poli, Marcelo Trivilato