You know that girl who used to wait for the Prince Charming? Once upon a time. Tchica has always been known for being a store focused on the teenage fashion. As the years went by, the Tchica consumers have grown. For this year Valentine's Day, our agency took the opportunity to strengthen the new concept of the brand and its fashion. Now the store has shifted the focus of its products to a grown woman, filled with attitude and confidence.
Advertising Agency: Blackninja, Recife, Brazil Creative Director: Lenilson Lima Art Directors: Adri Moura, Lenilson Lima Copywriter: Luciano Mattos Illustrator: David Alfonso Photographer: Eduardo Rocha Account: Cynthia Beltrão Published: May 2012via adsoftheworld.com