Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles. In order to increase penetration of Philips grooming kits, we create the "Low-tech Augmented Reality Mugs" to spark their interest and elevate any possible look they may have after grooming. Let's attract them from too focusing on hair. From hair to beard.
Advertising Agency: OgilvyAction, Taipei, Taiwan Regional Executive Creative Director: Daniel Comar Creative Directors: Chyi Lin Assistant Art Director: James Lei Group Account Director: Julia Ou Associate Account Director: Vincent Chang Account Executive: Joanne Mei Production: Jack Wu, Peggy Chou Designer: Alex Noble, Kenny Foo, Fong Wei Kitvia www.ibelieveinadv.com