Every year, many companies send out a calendar to their clients. And so does Land Rover. But how could we make sure ours would stand out from the rest? We wanted to create a calendar that would be useful, highly interactive and would encourage the recipients to embrace their sense of adventure. We designed the calendar based on the core idea that in a Land Rover, every day is an adventure. We created it in the form of a road map, which would take our recipient around the world in 366 days. Every distance was calculated, every ferry ride was worked out and every day was carefully planned based on the terrain people would encounter. While calendars are usually extremely structured, ours was very organic, graphic, minimal and intuitive. Every day, the recipient could figure out where Land Rover would take them tomorrow or the next month. Increasing the interaction between the recipient and the brand. We sent out 5,000 calendars to our existing customers. Next year, we intend to print 10,000 pieces.
Advertising Agency: Y&R, Dubai, UAE Chief Creative Officer: Shahir Zag Creative Directors: Shahir Zag, Kalpesh Patankar Copywriter: Shahir Zag Art Director: Kalpesh Patankar Designer: Shahir Zag Designer: Kalpesh Patankar Copywriter: Guillaume Calmelet Illustrator: Gitten Tom Agency Producer: Amin Soltani Producer: Leng Panganiban Account Director: Sarah Locke Account Manager: Pierre Farravia adsoftheworld.com