Red Cross

Information / Credits

Every day 2,465 children need you to roll up your sleeves. Helium-filled balloons designed like blood bags are distibuted to encourage blood donation.

Advertising Agency: School of Visual Arts, New York City, USA Creative Director: Frank Anselmo Art Directors: Manuel Aleman, Bomi Jo, Dahee Son, Jae Sung Jung Copywriter: Manuel Aleman Published: 2011