Our goal was to reach best copywriters from top advertising agencies in Warsaw. We created a crossword dedicated to the advertising business, and we published it in the biggest Polish marketing magazine. We sent it to 200 most awarded candidates and we asked them to complete the crossword. The solution was: "Paint all the letters A". Thus, a simple crossword changed into QR code, and display the direct phone number to our creative director. Result: We hired a new copywriter.
Advertising Agency: JWT Warsaw, Poland Creative Director: Mariusz Pitura Senior Art Director: Michal Sek Copywriter: Radek Dudzic Account Executive: Mo Zhang Media Patron: Brief Published: January 2012via adsoftheworld.com