Volkswagen

Information / Credits

For the online launch of the new automatic version of Amarok, we created an automatic site. Just like in the pick-up, people could also choose their option of transmission. If the user chooses to browse in the automatic mode, Amarok identifies the obstacles in the corner of the screen without the person having to use the mouse or the keyboard. The webcam scans the face and the navigation occurs automatically, only with the eyes. Making of: http://cargocollective.com/site_automatico

Advertising Agency: AlmapBBDO, Brazil General Creative Director: Luiz Sanches Creative Directors: Andre Kassu, Marcos Medeiros Co-Creative Directors: Luciana Haguiara, Sandro Rosa Art Directors: Ricardo Pocci, Sandro Rosa, Guilherme Nunes Copywriter: João Paulo Testa Producer: Vetor Zero Programming: On Interactive Technology Director: Fernando Boniotti Sound: cromo.sônica/Studio Tesis UX: Vanessa Marques Account: Vanessa Previero, Ana Beatriz Moreira Porto, Aline Macedo, Leilaini Holdorf e Roberta Prevedello Project Manager: Ana Carolina Cintra