Bar Aurora & Boteco Ferraz present “Karaoke Breathalyzer”. To increase awareness about drunk driving, we created the world’s first microphone breathalyzer and invited people to sing karaoke. Once up on stage, with their guard down, we took them by surprise. At the end of each song, we didn’t show their score, we showed their alcohol blood level. Because let’s face it, when you feel you are ok to sing, you are probably not ok to drive.
Advertising Agency: Ogilvy, Sao Paulo, Brazil VP Executive Creative Director: Anselmo Ramos Executive Creative Director: Claudio Lima, Fred Saldanha Creative Director: Rubens Filho Copywriter: Beto Cocito Art Director: Diego Machado Head of Production: Nana Bittencourt, Rossana Noceloni Project Manager: Paula Santana Technology Director: Juscelino Vieira Account Director: Valeria Barone Account Supervisor: Camila Porto Aproved by: Ernest Petty, Pedro Costa Production Company: Bossa Nova Films Executive Producer: Eduardo Tibiriça Producer: Mercia Lima Director: Georgia Guerra-Peixe Director of Photography: Marcelo Rocha Editor: Julio Airoldi, Bruno Tsuda Post-Production: Bossa Nova Films Audio: S de Samba Music Production / Music Composers: Chave Marin, Dimi Kireeffvia adsoftheworld.com