Pedigree Dentastix

Information / Credits

Dogs use their mouths as humans use their hands. When they bite into something, they do it because they want to understand more about the object: taste, texture, temperature, etc. The bite represents 20% of a dog’s senses. This means that if his teeth aren’t healthy he can’t bite it. 20% of his world is gone. That’s why the dog can’t understand what some objects really are. With Dentastix you can keep his teeth healthy and his world complete.

Advertising Agency: BBDO, Moscow, Russia Creative Director: Adrian Ely Art Director: Alex Daff Copywriter: Mircea Andronescu Illustrator: Jennifer Taylor / Paper Dog Studio Art Buyer: Marina Shponko Client Service: Maria Ustkachkinseva Published: April 2011