The Arrival opens on a day just like any other, as a man travels from the suburbs to the city for work. But wait - what's that behind the bushes? Peaking over the subway rail? Riding by in a city bus? Why it's Little Bit of Luck, the beloved NY Lottery character and he's back with some friends. There are now multiple Little Bits of Luck to reinforce that there are nearly a million New York Lottery winners a day. So now there's a little bit of luck for everyone. "What a great chance to team up with a talented directing team like Ne-O on a whimsical, fun spot," noted MPC NY MD Justin Lane. "It was a tremendous amount of work to pull this off, each shot presented its own challenges as the spot grew in complexity and size. While we aimed at maintaining a lighthearted feel, we also needed everything to be precise and seamless to make the spot feel as real as possible." MPC's principal task was to integrate the little guys with their green screen heads. MPC's Creative Director Alex Lovejoy explains, "Having collaborated with Ne-O on the famous VW Singing In The Rain commercial, Ne-O and our team knew exactly how to best approach a project this complex. Detailed measurements and reference passes from the shoot proved invaluable on the green screen set, where we made rough composites to check lighting and camera positions. Some 80 heads later and it was back to MPC for some serious comping!" The studio finished off the spot with CG crowd duplication to portray a city landscape packed with Little Bits of Luck both walking and sailing through the air with 3D parachutes as MPC-generated confetti floats to the ground. When it came time for color grading, MPC evened everything out with a technical grade and then ran a final tape-to-tape session to blend it all together.
Client: New York Lottery Spot Title: The Arrival Air Date: May 2012 Agency: DDB-NY CCO: Matt Eastwood GCD: Rich Sharp CD/Copywriter: Scott Cooney ACD/Art Director: Dave Tomkins Producer: Brett Fisher Executive Producer: Walter Brindak Head of Prodcution: Ed Zazzera Prodcution CO: Skunk Director: Ne-O Director of Photograhy: Manel Ruiz Executive Producer: Matt Factor Executive Producer: Shelly Townsend Producer: Carla Tate Editorial: Union Editor: Tim Thonrton-Allan Editor Ass: Nellie Phillips Producer: Sara Mills VFX: MPC VFX Supervisor: Alex Lovejoy Creative Director/Lead Flame Artist Alex Lovejoy Senior Flame Artist: Aska Osaka Nuke Compositor: Mikael Pettersson Roto: Dan Di Felice Head of CG: Vicky Osborn CG: Bill Dorais, Ivan Guerrero Senior Producer: Derek Macleod-Veilleux Telecine: MPC Colorist: Jean-Clement Soret Music: Human Song: Colonel Bogey March Executive Producer: Kit Winter