Placar Magazine

Information / Credits

Placar is a Brazilian sports magazine, focused on addressing the latest and most interesting sports news, with a special passion for soccer. DDB Brasil, using the approach that every single object that is part of soccer is important, has created this fun campaign. Placar’s ads explore the emotion and pride every object has just for participating in a soccer match, personifying a ball, a light bulb, and even grass in a very playful way.

Agency: DDB Brasil Campaign Name: Proud Title of Ad: GRASS, LIGHT BULB, BALL Advertiser/Client: Placar Magazine Product or Service: Sports Magazine Chief Creative Officer: Sergio Valente Executive Creative Director: Sergio Valente, Marco Versolato Creative Director: Sergio Valente, Gustavo Victorino, Wilson Mateos Copywriter: Wilson Mateos, Sergio Valente Art Director: Gustavo Victorino Photographer: Rogerio Miranda Art Buyer: Clariana Da Costa, Alessandra Salles Account Supervisor: Monica de Carvalho, Maristela Pati Correa Advertiser's Supervisor: Claudia Giudice