Created by McCann Erickson NY, the new campaign connects emotionally with consumers with an unforgettable song by up-and-coming recording artist Holly Conlan, whose signature blend of folk, indie and pop music characterizes the heartfelt essence of the IHOP brand. IHOP will air the creative on television, radio, YouTube and IHOP.com, which has been refreshed to celebrate the new campaign. A Spanish version of the creative will also air nationwide. The campaign also launches a season-long program of IHOP promotions, which will include social media engagement, traditional and digital advertising, culinary innovation and more. IHOP’s first social media program in support of the campaign is a Twitter sweepstakes, which encourages fans to Tweet what they love about breakfast using the hashtag #BreakfastLove. Through July 8, fans can submit comments from a tab on the IHOP Facebook page or straight from their Twitter account for a chance to win IHOP gift cards valued from $50 to $500. In the coming months, IHOP will introduce additional social media promotions on Twitter, Facebook and YouTube, as well as powerful new enhancements to IHOP.com.
Creative Agency: McCann Erickson, LA Executive Creative Director: Richard Mahan Art Director: Brennon Bynum Copy Writers: Erin O'Connor and Anne Madden Account Director: Beverly Wurth Account Executive: Leigh Shaplen Business Managers: Marybeth Barney and Teri Donner Spanish Language Creative Director: 7th Art, Inc., Jorge Inchaurregui Television Production Credits Producer: Sybil McCarthy Directors for "Brand Anthem": Carolyn Chen and Kevan Bean Director for Food Footage: Kevan Bean All Production: Assembly Films: Michael Salzer and Robert Wherry, executive producers Editorial: MWP, Jeff Wishengrad and Mike Miller and Sean Leute, editors Graphics: MWP, Adam Elder Music Editing & Arranging: Sovereign Arts, PJ Hanke Composer: PJ Hanke Singers: Holly Conlan and PJ Hanke Mix: POP Sound, Pete Rincon and Tim West, engineers