The TEFAL brand (group SEB) is taking a giant leap with the French agency, Buzzman, by launching a digital campaign for its new product, « Freemove », the first Wireless iron. Working without batteries, Freemove holds many strong points : the iron is lighter for greater comfort and the battery life is longer thanks to the instantaneous recharge. All in all, a total freedom of movement, for perfect results. The digital campaign is composed of a breathtaking viral movie, an entirely customizable experience and an ePR plan. The viral film: At the heart of the Costa Rican jungle, Audrey Garnier, R D engineer at TEFAL is about to jump into the air, without a rope. « Freemove » pushes further the limits of « Wireless » technology by defying the rules of gravity.
Advertiser: TEFAL Digital Marketing Director : Rodolphe Roux Internet Marketing Manager : Audrey Garnier International Product Director : Emilie Michot Product Manager France : Géraldine Jacques Agency: BUZZMAN Creative Director / CEO : Georges MohammedGChérif Managing Director : Thomas Granger Account Manager : Caroline Vicariot, Antoine Ferrari, Chloé Crémois Strategic Planner : Julien Ortega Plaza Art Director: Louis Audard Copywriter : Tristan Daltroff TV Producer & Art Buyer : Vanessa Barbel, Elodie Poupeau Digital Producer : Laurent Marcus, Julie Bourges, Romain Goutte Production : Mr Hyde Director : Adrien Armanet