Britvic J2O
A Bottle of Togetherness
Absolute, BBH and Pretty Bird have joined forces to deliver “A Bottle of Togetherness,” creating a world where dogs and cats can resolve their differences over a bottle of Britvic J2O. BBH enlisted Absolute and Pretty Bird Directors the Daniels to turn a house party into a wildly entertaining spot featuring rival animals thrown into normal human situations, united by their drink of choice. The new ad captures a typical house party scene as a group of dogs show up to a party full of cats. As the cats begin to encroach on their unwanted guests, the tension is broken by a four-pack of J2O, leading to a night of dancing, hook-ups and hilarity. The feel good spot even explores an unexpected romance that blossoms between a dog and a cat. All is right with the world, until a mouse shows up to the party… "We first cast our office dogs Alfie and Larry to test different compositing techniques that would combine human bodies with animal heads,” said Absolute Producer Dan Bennett. “Then we were very involved in the editing process from start-to-finish, helping select the dog and cat performances that best suited the movements of humans. The challenging part was not just the compositing, but also ensuring that each performance retained the emotion of the original edit.” Working closely with the agency and production teams, Absolute used a mixture of compositing live action and CG augmentation to create the scenes and characters. Absolute Flame Artists Phil Oldham and Michael Smith attended the shoot in East London to assist and supervise the shots for VFX. They partnered with the directors in shooting the animals’ performances to match the actors they would be grafted onto, to ensure the spot would look seamlessly crafted. Absolute and BBH have worked together numerous times over the past eight years, previously partnering with the Daniels on Weetabix “Dancer.”
Created by BBH and Pretty Bird
