Nike

Information / Credits

The next wave are here. Neymar, M'Vila, Götze. Hungry to break through. Unafraid to line up with Ribéry, Sneijder, Ronaldo. Followed by thousands more. Ready for the chance. Are you? Watch the film, then find what it takes to make it. The song: Chicken, by Eighties Matchbox B-line Disaster

The My Time Is Now campaign was developed at Wieden+Kennedy by creative team Ben Everitt, Al Merry, Scott Dungate, creative director Stu Harkness, agency producer James Guy and account director Ryan Fisher. Filming was shot in London, Barcelona and Madrid by director Adam Berg via Stink with producer Ben Croker and director of photography Joost Van Gelder. Editors were Paul Hardcastle and Gus Herdman at Trim. Post production was done at The Mill. Sound was produced at Factory by sound engineers Anthony Moore and Tom Joyce. Music is “Chicken” by The Eighties Matchbox B Line Disaster, courtesy of BMG Chrysillis.