Arnott’s Tim Tam

Information / Credits

DDB Group Sydney and Arnott’s Tim Tam yesterday launched a new TVC execution as part of the first chapter of the new ‘Truly, Madly Tim Tam’ campaign, which was inspired by the imaginations of passionate Tim Tam fans. The TVC captures the joy and excitement of Australians as they discover ‘The Truly, Madly Tim Tam Orchard’. The orchard was created earlier this month after fans wished that Tim Tam biscuits would grow on trees via the Tim Tam Facebook page. During the activation, which was created by DDB Sydney and Mango, and held in Sydney’s Martin Place, ‘The Truly, Madly Tim Tam Orchard’ blossomed more than 100,000 Tim Tam biscuits, ripe for the picking. As part of the campaign, Tim Tam fans will also be able to add their name to the TVC via a Facebook app that enables fans to personalise the advertisements, creating sharable content for social networks. Leif Stromnes, Managing Director Strategy and Innovation at DDB Group Sydney comments: “The idea behind this first execution of Truly, Madly Tim Tam came straight from our Facebook community and we really wanted to give back to these fans who gave us such a great idea to work with. What better way to come full circle than to create personalised ads which feature the names of individual Tim Tam fans and actually run across both TV and online channels. Arnott’s recent decision to bring its entire brand portfolio to DDB Sydney is testament to the strength of the Truly Madly Tim Tam campaign. We’re looking forward to producing the same quality of socially creative work in all of our future activity with the Arnott’s team.” Susan Massasso, Marketing Director, Arnott’s comments: “The Truly, Madly Tim Tam Orchard’ demonstrated just how passionate consumers are about the Tim Tam brand. We’re thrilled we can now bring this passion to life through the TVC, and share the Truly,Madly Tim Tam campaign with all Australians”.. The 30’ TVC will air from Sunday, 20th May with more exciting content and activity planned for the Facebook page www.facebook.com/timtams

Marketing Director: Susan Massasso Group Marketing Manager: Susanna Polycarpou Marketing Manager: Leigh Coleman Brand Manager: Holly McCarthy DDB Group Sydney: Executive Creative Director: Dylan Harrison, DDB Sydney Creative Director: Scott Huebscher DDB Sydney Creative Team: Richard Apps, Andrew Allsop, Erica Valenti, DDB Sydney/Mango Craft Designer: Shane Wahl, DDB Sydney Managing Partner: Nicole Taylor, DDB Sydney Planning Director: David Chriswick, DDB Sydney Business Director: Dave Murphy, DDB Sydney TV Producer: Samantha Meehan, DDB Sydney Project Director: Rebecca Jones, DDB Sydney Senior Executive Producer: Brooke Pilton, Mango Senior Community Manager: Hannah Cooper, Mango Head of Publicity: Tina Alldis, Mango Digital Producers: Jeroen Jedeloo, Raghav Mathur, Tribal DDB Technical Director: Ferdinand Haratua, Tribal DDB Digital Team: Robertus Johansyah, Mark Esther, Josh Kelly, Ivan Yip, Tribal DDB Partners: Director: Simon MacRae, Orange Whip Films Producer: Alex Mooney, Orange Whip Films DOP: Judd Overton Production Designer: Jamie Morris Editor: Stuart Morley Post-production: Fanatic Films Music: Nylon Composer: Blair Joscelyne Media Agency: MEC Global