Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed.
Advertising Agency: Whybin\TBWA\Group, Melbourne, Australia PR Agency: Eleven PR Executive Creative Director: Paul Reardon Creative Director: Damian Royce Senior Creative: Rob Hibbert Senior Creative: Mark Jones Executive Producer: Margot Ger Direction: James Dive / The Glue Society Head of Projects: Josh Mullens Producer: Adrian Shapiro Group Account Director: Mike Napolitano Account Director: Julia Unwin Interactive Account Director: Paul Arena Head of Planning: Paul Mayes Digital Planner: Scott Woodhouse PR Director: Rob Lowe Senior Account Executive: Sydney Spagnolettivia adsoftheworld.com