SUPER SPLASH is an initiative launched with the primary aim of presenting “The New Toyota Hilux 2012.” The idea was take live prime-time programming and surprise viewers with an “outstanding” action that would break the usual format of various shows, ultimately capturing the target’s attention.
Advertising Agency: P4 Ogilvy & Mather, Panama General Creative Director: Pinky Mon Creative Director: Jonathan Lasso Rocha Copywriters: Humberto Alvarado, Dennis de Icaza Art Directors: Roberto Perez, Juan Frochaux, Edmar Quiros Account Manager: Liseth Fong Executive Producers: Emerson Bonilla, Raynier Villalobos Producer: Lucas Poveda Production House: VFX
via adsoftheworld.com