Situation: Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That's why Salta beer wanted to make rugby fans live a unique experience. Idea: The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer per tackle.
Advertising Agency: Ogilvy, Argentina General Creative Directors: Gaston Bigio, Javier Mentasti, Maximiliano Maddalena Creative Directors: Martín Garrocho, Gastón Schaefer Copywriter: Ignacio Jardón Art Director: Diego Bertagni Production Director: Valeria Pinto Agency Producer: Alejandro Travaglini Production House: Hell Director: Who Post Production: Control Z Music: CCCIvia adsoftheworld.com