Jagermeister

Information / Credits

Rob Smets is a five-time World Champion Bullfighter and one of the toughest men on the planet. Cowboys rely on Rob to make his body a better target for the bull than theirs after they're thrown off, which is why he's also known as a cowboy lifesaver.

Advertising Agency: Mistress, Venice, USA Creative Director / Strategy: Mistress Producers: Kaylynn Dutcher, Brandon Kusher Director: Alastair McKevitt Production Company: Prettybird Editorial: Rock, Paper, Scissors VFX: A52 Sound: Lime