Mercado Magazine is a journal of analysis of world politics and economics. Its readers are professionals and business people who work mostly in the downtown area. For budget reasons until now, the only media the magazine counted with to communicate with the readers was the same journal. To break that boundary, we created a 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.
Advertising Agency: JWT, Buenos Aires, Argentina Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso Creative Director: Ariel Abadi Art Director: Fernando Zagales Copywriter: Juan Mesz Account supervisor: Carlos Nesci Account Manager: Eliana Garcia Producer: Fabián Catanese Producction: Buenamano Realizacionesvia adsoftheworld.com