The world’s sixt large economy is another country. The world is a hard place to understand. Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.
Advertising Agency: JWT, Buenos Aires, Argentina Chief Creative Officers: Gonzalo Vecino, Pablo Alvarez Travieso Executive Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso Creative Director: Ariel Abadi Art Director: Fernando Zagales Copywriter: Juan Mesz Account Supervisor: Carlos Nesci Account Manager: Eliana Garcia Producer: Fabián Catanese Ilustrator: Estilo 3D Published: May 2012via adsoftheworld.com