FHM Singapore

Information / Credits

FHM Sexiest Women in Non - Existence For seventeen years, FHM magazine has been synonymous with the Sexiest Women in Existence, the ranking of sexiest women alive through public voting. But now, FHM wants to shake and spice things up by asking readers to vote for the Sexiest Women in NON – Existence. Forget real women, FHM needs your help to decide which imaginary woman deserves to wear the very real crown. Whether you secretly desire the Queen of Hearts, Wilma Flinstone or The Statue of Liberty, you can rock the vote at http://www.theother100.com Partnering with creative agency BBH Asia Pacific, FHM will announce the winner in a groundbreaking, special edition issue (Singapore), which will feature all 100 girls scandalously re-imagined by top artists from the around the world. The results will also be announced online. Said Douglas Hamilton, Deputy Creative Director, BBH Asia Pacific: "FHM doesn't need ads, it's infamous enough. Instead, we've co-created a new product - the Sexiest Women in Non-Existence issue will give readers something to look forward to every year, and give sexy imaginary women everywhere the recognition they deserve." Polls are now open, so why not show Chun Li, the original queen of fighting games some love, or do you lean more toward leather limbed Catwoman?

Client: FHM Singapore Agency: BBH Asia-Pacific Executive Creative Director: Steve Elrick, Scott McClelland Copywriter: Douglas Hamilton, Daniel Foo Art Directors: Adrian Chan, Ken Choo Illustrators: Eric Foenander, Shyam Deshpande, Ferdi Trihadi Account Exec: Jonathan Kang Digital Producer: Nicolyn Marino Digital Agency: Avantworks