This is the latest campaign from Microsoft and Hotmail in Sweden. The idea is to fight spam in a friendly way, by inviting spammers to a seminar at the Swedish offices in Stockholm. The campaign is named Spammers’ Aid and it aims to help spammers put their programming and online marketing skills to better use, instead of spamming, now that Hotmail stops 97 % of all spam. Unfortunately, it isn't that easy to get in touch the spammers. They have not replied to our emails and you don't really find them in the yellow pages.
Campaign name: Spammers’ Aid Client: Microsoft Sweden Agency: JMW, Stockholm, Sweden Creative Director: Joakim Karlsson Jr Creative Director: Samuel Garlöv Account Executive: Björn Mellstrand PR: Thomas Hansen Art Director: Annelie Karlsson Director: Robinovich Producer: John Hichens