Chevrolet Sonic

Information / Credits

City of Buenos Aires, April 2012 - McCann Buenos Aires, the agency headed by Santiago Puiggari, created the new spot “Pacman” under the global concept “Ready for fun, Ready for life” that communicates the new Chevrolet Sonic. “Chevrolet Argentine continues with the launching of the new Chevrolet Sonic expanding its portfolio all over the country. An innovative and modern design car addressed to a young and modern consumer that enjoys life in every moment and in every adventure”, stressed Francisco Prados, GM Marketing. “Life for this target is about achieving little successes through life, like making a high score in the historic Pac Man when they were 11 or 12 years old, today is driving a car like the new Chevrolet Sonic”, said Ignacio Coste y Francisco Espósito, creative directors at McCann. The spot had Charlie Mainardi´s direction for the production house MondoCine

Client: General Motors de Argentina Product: Sonic Piece: Pacman City Lenght: 60 segundos Agency: McCann Buenos Aires CEO: Santiago Puiggari General Creative Director: Sebastián Castañeda Creative Director: Pancho Esposito - Nacho Coste Copywriter: Pancho Esposito Art Director: Nacho Coste Agency Producer: Federico Salday Planning: Enrico Campochiaro General Account Director: Virginia Roque Account Director: Emanuel Abeijon Account Executive: Soledad López / Soledad Mansilla Production House: MondoCine Director: Charlie Mainardi Producer: Cona Casares Producer: Sebastian Otero Chief Production: Andrea Cipelli Direction Assistant: Ezequiel Mosquera Photography Assistant: Javier Juliá Art Director: Sebastian Orgambide Post Production: Camilo Segatta Editor: Mario Hernan Nahmod Post Production: DaOcho Music: TDL Sound: TDL