Canadian Beef Bacon Company
Bacon
Bacon
Bacon. One of the best tasting things on the planet, no? But not everyone can enjoy it. Well, until now. The Canadian Beef Bacon Company is launching a kosher bacon and has enlisted Toronto agency Red Lion to get the word out. Red Lion, and FamilyStyle directors Jon & Torey, went to Israel to find out what people might be winning to give up for a chance at some bacon. “Of course the idea is very tongue-in-cheek,” says Brett Channer, Chief Creative Officer, Red Lion. “We felt comfortable asking it because we are promoting a product that is respectful to the Jewish Culture.”
Client: Canadian Beef Bacon Company Agency: Red Lion Chief Creative Officer/ Writer: Brett Channer Animation: Kemar Lawrence Production company: Family Style Directors: Jon & Torey Line Producer: Liz Dussault Executive Producer: Harland Weiss Editor: Mark Paiva / Posterboy Sound and Music: Vapor
