3M Scotch-Brite

Information / Credits

Scotch-Brite teamed up with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check.

Advertising Agency: Grey 141, São Paulo, Brazil Executive Creative Director: Pedro Cappeletti Creative Directors: Pedro Cappeletti, Guy Costa Art Directors: Diogo Dutra, Daniel Prado, Danilo Matos Copywriters: Pedro Lazera, Paulo Amaral RTVC: Daniela Toda Art-Buyer: Cristiane Medeiros Graphic Producer: Gustavo Santos Producer: Fernando Moreira / Media Effects Published: March 2012