Fiat Palio

Information / Credits

Leo Burnett Argentina is introducing the new Fiat Palio to men in a completely striking way. As noted in the :60 spot's tagline, "the car for the best time of your life," this campaign highlights the memorable moments in our lives. This particular spot, "Boob Job," covers a very monumental moment in a couple's relationship.

Advertising Agency: Leo Burnett, Buenos Aires, Argentina Executive Creative Director: Seto Olivieri Creative Director: Dauquén Chabeldin Art Director: Hernán Cuñado Production managers: Federico Puricelli, Sebastián Tarruella Production Company: Ursula Director: Lemon Executive producer: Adrián D'Amario General producer: Johanna Trosman Eagle eyes: Marto Otonello Music: Supercharango Post-Production: Wolf