Asia Square believes that what's better for people is better for business. We needed a simple and interesting way to tell business decision makers that Asia Square offers an ideal environment for their offices. Asia Square has many sides to it: The office spaces are great, but what's more, it has outstanding facilities for unwinding and relaxing. A removable tie was a clever way to communicate that, as it demonstrated a simple transformation from formal to casual.
Advertising Agency: TBWA, Singapore Head of Creatives: Antti Toivonen, Maurice Wee Art Director: Lawrence Hu Copywriter: Isaac Ho Account Supervisors: June Wee, Beryl Chua, Elyn Ong Media Agency: PHD Singaporevia adsoftheworld.com