Alcatraz Delivery
Prison food delivery service
Prison food delivery service
The television network laSexta commissioned us to launch their most important show of the season: Alcatraz. We decided to bring part of the incarceration experience into our viewers' homes, and therefore created Alcatraz Delivery, an actual prison food delivery service. Orders could be placed by phone or on the web and were delivered by the prisoners in a police van, escorted by a policeman. In addition to the tray of disgusting prison food, we gave out a complete dossier of information about the series and its premier on laSexta. The country's most important television bloggers and journalists received free deliveries and we even made a live delivery on one of the most popular television shows in Spain. Alcatraz was the most watched premier of the season with 4.8 million viewers. http://www.alcatrazdelivery.com
Advertising Agency: Leo Burnett Iberia, Madrid, Spain Executive Creative Director: Juan García-Escudero Creative Director: Fernando Martín, Javier Álvarez Copywriter: Alejandro Hernán, Fred Bosch, Javier Martínez, Pouline Atencio Art Directors: Alejandro Hernán, Fred Bosch, Javier Martínez, Pouline Atencio, Seve Ruiz Interactive Creative: Alejandro Hernán, Fred Bosch, Javier Martínez, Pouline Atencio Designer: Pouline Atencio Head of PR: Sarah Okrent Head of Programming: Victor Moreno Programmer: Luis Marcano Event Manager: Cristina Baixas, Nuria Silla Group Account Director: Ricardo del Campo Account Supervisor: Carmen Corujo Account Exec: Jesús Colmenar Producer: Álvaro Aparicio, Álvaro Queizan Production Company: Exit
