In the spirit of the Kellogg’s Crunchy Nut Corn Flakes campaign, comes a new outdoor execution created by JWT Sydney. The 15 sites around Australia create the impression that lovers of the tasty flakes have used spoons to try to force their way in to the box inside. The metrolites and shopalites are running in conjunction with a larger path-to-purchase campaign.
Advertised brand: Kellogg’s Crunchy Nut Corn Flakes Advert title(s): Break in Headline and copy text: The trouble is they taste too good. Advertising Agency: JWT Sydney Agency website: http://jwt.com.au Creative Director: Angus Hennah and Mark Harricks Art Director: Will Edwards and Chris Badger Copywriter: Will Edwards and Chris Badger Illustrator: Steven Cicala Account Service: Cori McLeod, Rachel Kinder Production Manager: Graeme Mahn Published: 05/06/12