Mercedes Benz

Information / Credits

The new Mercedes SL arrives at Spain. Well, it arrives with a fleet of 200 units. It's an exclusive model, one of those that only a few will have the chance to try it. How can we make brand lovers live the experience of driving it? We took 3 to reach them all.

Advertising Agency: Wysiwyg/Razorfish, Madrid, Spain Executive Creative Director: Marga Castaño Creative Director: Daniel Molinillo Creative Team: Busto y Miguelez Client Services Director: Jaime de Santiago Account Director: Blanca Michelena Aviñó Account Executive: Mercedes García Agency Producer: Juan Gilmorte Production Company: Bajocero Filmmaker: Jota Aronak Producer: Daniel Cano