Early Bird
A good cup of coffee not only wakes you up, but it also gets you out of bed. Starbucks Early Bird encourages people to wake up on time. The app acts as an alarm clock and rewards people for not hitting the snooze button.
Advertised brand: Starbucks Advert title: Early Bird Advertising Agency: Berghs School of Communication, Stockholm, Sweden Art Director: Jesper Eriksson Copywriter: Mate Nagy Published/Released/Aired: April, 2012